Top 2024 resources on influencers
Best influencers resource in 2024.
Learn more about influencers to improve your e-commerce strategy.
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10 Tips for Creating an Effective Influencer Outreach Email Campaign
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Handle your influencer outreach emails like a sales pro! Plan your next steps, be diverse with what you send and don’t be afraid to follow up.
Topics: outreach, campaign, tip, youre, influencers, influencer, theyre, person, think, tips, email, effective, need, creating. -
12 Platforms for Shoppable Video
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Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video.
Topics: video, live, platforms, influencers, shopping, purchase, viewers, shoppable, videos, product, products. -
12 Tips on How to Become an Influencer [+Data]
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The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you're probably wondering how to become an influencer.
Topics: media, youre, influencer, social, content, influencers, need, audience, create, data, tips, platform. -
13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own
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You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.
But is this buzzword-laden tactic actually worth your time and energy?
Topics: instagram, media, influencer, influencers, social, inspire, brand, started, campaigns, snapchat, marketing, campaign, brands. -
2020 Social Media Trends, According to HubSpot's Social Media Professor
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If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.
Topics: media, professor, hubspot, research, listening, influencers, marketers, according, trends, content, audience, social, hubspots, brand. -
3 Strategies To Grow Your Ecommerce Fashion Brand in 2021
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The fashion industry might be dominated by big players, but with the right strategy, smaller companies can still build highly successful brands.
Topics: social, market, influencer, grow, marketing, brand, partnerships, products, influencers, ecommerce, strategies, fashion, brands. -
30+ Influencer Marketing Statistics to Have on Your Radar (2021)
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Are you wondering if influencer marketing is right for your business? Maybe you're not sure where to start or how much you need to invest? To help you answer these questions, we share 30+ influencer marketing statistics, including influencer rates, platform engagement, and ROI you can expect from various activities and channels. More
Topics: brands, radar, followers, sponsored, instagram, influencers, influencer, engagement, statistics, social, media, marketing. -
31 Influencer Marketing Stats to Know in 2023
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Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023.
Topics: influencer, campaigns, stats, united, million, influencers, instagram, states, marketing, followers, marketers, know. -
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
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Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.
Topics: microinfluencers, reasons, influencers, followers, engagement, brands, research, datadriven, marketers, marketing, microinfluencer, hubspot, influencer, work, instagram. -
4 Questions You Should Ask Before Investing in Influencer Marketing
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There are more resources, tools and case studies available than ever to help build a successful campaign.
Topics: know, youre, influencers, investing, marketing, questions, help, campaign, ask, customers, message, success, influencer. -
4 Successful Influencer Marketing Campaigns
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We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success.
Topics: campaigns, influencer, social, marketing, successful, influencers, right, focused, brand, worked, wellington, trust. -
6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
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More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them.
Topics: customers, companies, ecommerce, marketing, influencers, platform, important, following, influencer, followers, know, essential, truths, brand, influencermarketing. -
7 Examples of Influencer Marketing on YouTube
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In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.
Topics: product, videos, influencer, sponsored, marketing, video, viewers, examples, brands, influencers, youtube. -
7-month-old Simsim secures $16M for its social commerce in India
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Simsim, a social commerce startup in India, said on Friday it has raised $16 million in seven months of its existence as it attempts to replicate the offline retail experience in the digital world with help from influencers. The Gurgaon-based startup said it raised $16 million across seed, Series A and Series B financing rounds […]
Topics: items, india, social, 16m, able, secures, users, 7monthold, million, techcrunch, startup, series, influencers, simsim, commerce. -
8 Examples of Influencer Marketing on TikTok
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Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.
Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.
Topics: brand, content, marketing, influencers, video, tiktok, examples, videos, influencer, sponsored, great, product. -
9 Types of Influencer Marketing Campaigns
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How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
Topics: sales, marketing, build, influencer, influencers, campaigns, brand, campaign, drive, types, products, example, product. -
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
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When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
Topics: artificial, influencers, ai, change, think, intelligence, blog, influencer, content, tools, marketing, youre, creators. -
Alibaba taps international influencers to sell more globally
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For years, Chinese e-commerce exporters have been learning the ins and outs of ad placement on Facebook, Instagram and other mainstream social media platforms to reach customers around the world. But they recently spotted a new way to grab people’s attention, one that has never felt more familiar. Video influencers. Shopping via videos is currently […]
Topics: world, sell, international, china, live, globally, merchants, influencers, sellers, market, techcrunch, alibaba, aliexpress, taps, videos, chinese. -
Amazon Live Is A Thing: Here's How Your Brand Can Benefit
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As ecommerce shows no signs of slowing down, brands and influencers have a new way to boost awareness and sales.
Topics: live, products, heres, influencers, brand, streaming, thing, marketing, stream, benefit, influencer, youre, amazon. -
Amazon sues online influencers engaged in a counterfeit scheme
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Amazon on Thursday announced a lawsuit against more than a dozen bad actors, including online influencers and other businesses, who attempted to evade Amazon’s anti-counterfeiting measures by promoting luxury counterfeit products on social media sites, like TikTok and Instagram, as well as on personal websites, then using Amazon seller accounts to fulfill those orders. The […]
Topics: amazons, amazon, product, sues, influencers, techcrunch, online, sellers, accounts, scheme, counterfeit, websites, defendants, luxury, engaged, links. -
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
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Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
Topics: followers, influencers, marketing, instagram, post, miquela, virtual, future, influencer, untrustworthy, real, advertising, million, brand. -
Benefits of Influencer Marketing [Data + Expert Insight]
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The creator economy is built around influencers and their audiences.
Topics: family, social, trust, help, marketing, content, friends, roi, insight, influencers, data, influencer, benefits, expert. -
Brands considering a live-shopping strategy must lean on influencers
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Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.
Topics: hosts, influencer, techcrunch, lean, social, sales, influencers, shopping, live, strategy, knix, liveshopping, considering, brands, online, brand. -
CBDistillery Talks Conquering High-Risk Verticals with Influencer Marketing at Make It Big 2021
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High-risk verticals like CBD are constantly faced with many unique challenges, one of the biggest being how to successfully advertise…
Topics: look, influencer, talks, highrisk, cbdistillery, conquering, gonna, influencers, really, im, big, theres, youre, verticals, brand, marketing. -
Cross-selling startup Carro secures $20M to connect brands with each other, influencers
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Carro enables brand partnerships to sell each other’s products without having to purchase inventory or manage logistics and returns.
Topics: influencers, startup, marketing, having, company, secures, brands, carro, million, sell, products, influencer, connect, perry, crossselling, techcrunch, 20m. -
Defining Influencers and Creators Requires a Venn Diagram
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The difference between a "social media influencer" and an online "creator" may be no difference at all. Defining these terms has more to do with opinion or perspective than it does actual divergence.
Topics: content, diagram, service, product, influencers, sinkwitz, creators, influencer, venn, defining, creator, difference, audience, requires. -
Discrepancies Experienced by Black Content Creators (Expert Insight)
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: dont, expert, white, insight, opportunities, discrepancies, creators, experienced, content, creator, know, brands, black, influencers. -
Dote raises $12M and introduces live-streamed Shopping Parties
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Mobile shopping startup Dote is announcing $12 million in new funding, as well as a new feature called Shopping Party. Founder and CEO Lauren Farleigh said her initial goal was to create “a truly native mobile experience” that made it “easy to check out across a lot of different stores.” Over time, recommendations from social […]
Topics: introduces, livestreamed, live, theres, shopping, dote, party, experience, 12m, parties, mobile, specific, raises, influencers, app. -
Early-stage brands should also unlock the power of influencers
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Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets
Topics: fee, fixed, unlock, brand, conversion, earlystage, techcrunch, marketing, brands, influencer, power, influencers, growth, offer. -
Ecommerce: 4 Actionable Ways to Build a Brand
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If you don't build your brand, you won't survive.
Topics: ecommerce, photos, create, actionable, build, influencers, brand, customers, products, ways, need, creating. -
Everything You Need to Know About Instagram Pods, the New Way Influencers Are Gaming the Algorithm
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In 2016, Instagram changed its algorithm to eliminate a feed full of chronological posts. Now, your post can only appear at the top of a user's feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people.
Topics: influencers, pod, posts, gaming, post, content, likes, engagement, instagram, pods, need, algorithm, group, know, audience, way. -
FTC votes to review influencer marketing rules & penalties
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Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies […]
Topics: ftc, endorsement, social, review, penalties, marketing, chopra, influencer, paid, media, votes, platforms, influencers, rules, techcrunch. -
Facebook and Instagram Might Remove Like Counts: What This Means for Marketers
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For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages.
Topics: means, marketers, instagram, posts, counts, social, influencer, reactions, engaging, content, facebook, likes, influencers, remove, brands. -
Fashion Merchants Can Build a Business around Social Media
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Most lifestyle and fashion merchants use social media. But many don’t realize how critical it is to their business.
For large retailers, social media is typically responsible for 3-7 percent of ...
Topics: traffic, build, media, content, search, work, merchants, influencers, videos, descriptions, smaller, business, fashion, social. -
Getting Started with Influencer Marketing in 2020: Everything You Need to Know
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Celebrities were the brand ambassadors of the past but now social media influencers are who consumers are listening to. Have you tried influencer marketing?
Topics: social, started, influencers, influencer, product, audience, youre, marketing, brand, media, content. -
Girlfriend’s Eyelashes Spur DTC Entrepreneur
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What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago as a direct-to-consumer seller of comfortable, lightweight eyelashes.
Topics: spur, doe, influencer, girlfriend, entrepreneur, eyelashes, brand, makeup, dtc, started, influencers, lashes, need, eye, girlfriends. -
How Social Media Influenced Coachella
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: influencers, content, marketing, influenced, revolve, influencer, social, nearly, brands, festival, media, coachella. -
How You Can Build a Powerful Influencer Marketing Strategy in 2021
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It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Everywhere you look, influencers are…
Topics: marketing, brands, brand, examples, content, influencers, influencer, strategies, following, working, way, youre. -
How to Dramatically Increase Your Revenue with Nano and Micro-influencers
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Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar.
Topics: partners, nano, dramatically, brand, micro, marketing, increase, fee, microinfluencers, smaller, influencers, nanoinfluencers, revenue, audiences. -
How to Find & Work With the Perfect TikTok Influencers for Your Brand
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Do you work with TikTok influencers? If not, now is the time to start. Billions of people use TikTok, making it the perfect place to promote your brand.
Topics: influencers, tiktok, perfect, brand, email, work, marketing, youre, popular, search, influencer. -
How to Find Influencers in Your Industry
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If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand. There are more obvious obstacles like fake influencers with purchased followers. But moving […]
Topics: google, ethical, influencers, results, help, ways, industry, influencer, beauty, hashtags, easiest, fashion, search. -
How to Identify & Work With the Best Brand Influencers for Your Business
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I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.
Topics: content, influencer, best, know, identify, audience, work, business, brand, marketing, influencers. -
How to Work With Influencers to Promote Your Products
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Influencer marketing is a very effective way to generate sales & if you don’t start experimenting with it, you’re leaving serious money on the table. This article teaches you how to work with influencers to promote your products in effective influencer marketing campaigns.
Topics: sure, products, best, youre, following, brand, campaign, promote, work, influencers, content, influencer. -
How to Work with Digital Influencers to Increase Your Instagram Followers
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If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers.
Topics: following, rate, media, work, increase, influencers, instagram, followers, influencer, digital, social, youll. -
How to work with top influencers and avoid ad blockers
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We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
Topics: marketing, ad, tactics, growth, influencers, willing, avoid, work, techcrunch, blockers, insights, followers, share, product. -
Influencer Marketing 101, Part 1: What Is It?
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What do Kim Kardashian, Armando Roggio, and your neighbor have in common? They're all influencers. Influencer marketing is the digital equivalent of word-of-mouth promotion. Within ecommerce, we can segment influencers into three categories: celebrities, authorities, and peers.
Topics: audiences, kardashian, risk, peer, celebrities, influencers, kim, marketing, ecommerce, using, trust, influencer. -
Influencer Marketing Part 6: Pitching
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Prospective influencers likely know little about your company or its products. They're not necessarily interested in promoting. You have to pitch them. Welcome to "Part 6" of my influencer marketing series.
Topics: value, pitch, work, need, prospective, influencers, marketing, typically, youve, pitching, offer, influencer. -
Influencer Marketing Strategy Checklist & Template
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If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy -- in fact, nearly 49% of consumers look to influencers for product recommendations.
Topics: marketing, influencer, goals, brand, help, strategy, target, checklist, content, template, influencers, partnership. -
Influencer Marketing – How to Build Trust with New Audiences
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Ready for super-charged word-of-mouth advertising? Influencers are the new go-to for marketers, but it can be tricky. What you need to know to get started.
Topics: build, social, influencer, trust, influencers, media, business, youre, campaign, audiences, marketing, post, engagement. -
Influencer Marketing, Part 2: Why Use It?
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This is the second installment in my influencer marketing series. In "Part 1," I established what influencer marketing is. In this "Part 2" post, I'll address why ecommerce businesses should consider it.
Topics: ecommerce, post, influencer, influencers, microinfluencers, rates, report, stated, marketing, brands. -
Influencer Marketing, Part 3: Setting Goals
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Now that you know what influencer marketing is and why you as an ecommerce brand should use it, the next step is to create campaign goals before spending your hard-earned budget. The ultimate marketing goal of ecommerce brands is, presumably, acquiring profitable customers. But there are many ways to do that.
Topics: marketing, goals, increase, goal, bsq, influencers, setting, smart, brands, product, influencer, youtube. -
Influencer Marketing, Part 5: Choosing Influencers
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Choosing an influencer is everything. The right spokesperson can yield big profits. The wrong one can bring disaster. This post is "Part 5" in my influencer marketing series. I've covered what it is, why to use it, setting goals, and picking the right channel. Now it is time to choose influencers.
Topics: marketing, peers, reach, choosing, influencer, authorities, trust, aspirational, engagement, relevance, celebrities, influencers. -
Influencer marketing and its role in personalization and commerce
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For many consumers today, influencers and brand ambassadors have become trusted resources for recommendations on food, retail, services and travel. Today's brands can expect higher return and awareness when partnering with an influencer vs traditional online advertising tactics.
Topics: marketing, know, media, ambassadors, role, influencer, commerce, trust, influencers, theyve, social, personalization, brand, friend. -
Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
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When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.
Topics: vs, creators, promote, content, creator, influencer, marketers, products, difference, invest, marketing, youre, gen, influencers, whats. -
Instagram Influencer Marketing Myths, Debunked
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Growing up for me, becoming an influencer wasn't a job someone could aspire to be.
But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions.
In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media.
Topics: social, content, debunked, think, wont, work, media, influencers, industry, marketing, influencer, myths, instagram. -
Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store
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When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online…
Topics: superfood, store, content, brands, need, campaign, fuel, followers, consumers, ecommerce, marketing, organic, influencer, influencers, brand, instagram. -
Instagram opening shopping feature to influencers
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According to Instagram, the change will go live on July 9 in every country that supports Instagram Shopping.
Topics: way, update, shopping, facebook, brands, influencers, instagram, sell, businesses, whatsapp, feature, retail, opening. -
Instagram will now let creators and influencers sell items directly
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The monetization hose is on full blast at Instagram now, and today at F8, Facebook unveiled one of the latest developments on that front. The company said that creators will now be able to tag items to sell them directly to people viewing their posts and Stories. For now, this will work only on items […]
Topics: products, sell, directly, let, tag, product, spokesperson, shopping, items, questions, creators, techcrunch, influencers, instagram, posts, wearing. -
Investing in Influencers: 13 Funds Paying Online Creators for Content
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From TikTok to Pinterest, online platforms are paying creators cash to develop content and win over audiences. Here are all the creator funds available to help you grow as an internet creator.
More
Topics: online, youtube, capital, investing, substack, fund, creator, influencers, paying, program, content, funds, shopify, creators. -
It’s Your Time to Shine: How to Find and Work With Instagram Influencers in 2021
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Instagram influencer marketing can seem pretty intimidating (and expensive!). Fortunately, it can still work for you as an entrepreneur. Learn how to find and work with affordable Instagram influencers, with tips for running a successful campaign.More
Topics: followers, brand, content, shine, marketing, engagement, post, instagram, influencer, influencers, work. -
Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa
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Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration. Wowzi, which connects social […]
Topics: influencers, cofounder, secures, campaigns, users, africa, techcrunch, expand, brands, social, million, kenyan, media, marketing, wowzi, startup, ventures, andela. -
Lessons from Vine Elevate Feat Clothing
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Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app."
Topics: thats, elevate, building, clothing, street, started, socks, influencer, influencers, vine, feat, kids, lessons. -
Macro vs. Micro Influencer Deals and How to Negotiate Them
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If you want to convince people to give your brand a try, you need to gain their trust. One way to do that, whether you’re an upstart or an established business, is with an influencer marketing campaign: partnering with high-profile individuals to share audiences.More
Topics: vs, negotiate, post, influencers, youre, product, brand, audience, social, deals, brands, campaign, macro, micro, influencer. -
Magento Masters Attending Adobe Summit 2019 as Commerce Influencers
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Follow along to get insider access and perspectives on the event
Topics: linkedin, software, adobe, influencers, community, wagento, ecommerce, events, magento, summit, attending, masters, experience, commerce, founder. -
Opening Up Influencer Marketing with Blockchain
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Influencer marketing has become a meaningful customer acquisition channel for many brands. The channel is not foolproof, however. It has challenges for both advertisers and influencers. Fortunately, blockchain can help overcome these obstacles.
Topics: influencers, marketing, marketplace, advertisers, parties, opening, reputation, brands, blockchain, influencer, need. -
Out of the box influencer strategies to accelerate awareness for your startup
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For new brands, growing awareness and gaining consumer trust are two of the most important yet challenging marketing objectives. But startups don’t have the budget to activate mega-influencers...
Topics: startups, techcrunch, marketing, youre, influencers, box, smaller, influencer, startup, awareness, accelerate, strategies, creators, marketers. -
PPE Provider Thrives on Influencers (and Hollywood)
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Roman Zrazhevskiy's company, Mira Safety, sells protective gas masks. It launched in 2018. The masks protect against tear gas, chemicals, and, yes, viruses. Still, reaching prospects was a challenge.
Topics: influencer, content, thrives, marketing, influencers, masks, affiliate, ppe, movie, love, hollywood, provider, product, write. -
Patreon sells product curation site Kit to Geniuslink
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Patreon, the platform for independent content creators to operate membership businesses for their core fans, announced it is selling the assets of Kit.com to localized affiliate link service Geniuslink. Founded in 2015, Kit is a social-shopping platform where influencers curate bundles of products (“kits”) they recommend. When their fans buy products they featured in a […]
Topics: patreons, geniuslink, curation, merch, creators, affiliate, product, influencers, products, sells, fans, patreon, site, techcrunch, kit. -
ProductWind raises $1.67M to connect your brand with hundreds of influencers
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Brands wanting to get into influencer marketing can use ProductWind's platform to set up campaigns with hundreds of influencers.
Topics: influencer, platform, company, raises, brand, marketing, influencers, 167m, sales, brands, kowalski, hirschfeld, hundreds, techcrunch, productwind, connect. -
Shopify Collabs Review – Everything You Need to Know
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After hearing about it during Shopify’s Winter ‘23 Edition, Shopify Collabs has grabbed our attention. This new offering from Shopify is more than a simple feature, but an entire app dedicated to improving merchant efforts in finding and managing creators…
Continue reading Shopify Collabs Review – Everything You Need to Know
Topics: affiliate, influencer, brand, review, collabs, need, influencers, content, know, creators, discount, shopify, page. -
Shopify Editions 101 – Everything You Need to Know About Editions Winter ’23
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Shopify Editions, the much anticipated collection of 100+ new product updates from Shopify (released twice a year), has an onslaught of riveting new software and even some hardware this time around. We’re talking tools to find your best customers, an…
Continue reading Shopify Editions 101 – Everything You Need to Know About Editions Winter ’23
Topics: editions, customers, promise, youtube, merchants, shop, pos, influencers, need, product, products, know, winter, shopify. -
The 18 Most-Followed TikTok Brands and Influencers
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After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade
Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok.
Topics: content, example, social, tiktok, mostfollowed, influencers, platform, video, account, brand, brands, videos. -
The Business of Creators in 2022: What Marketers Need to Know
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Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.
Topics: z, content, partner, gen, brands, tiktok, need, marketers, influencers, nano, creators, know, business. -
The Case for Partnering with Influencers While They're Still Small
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Liza and Lana Mushamel started Twinkled T to sell a range of unique nail products designed to bring the nail salon directly to your home. In today's episode of Shopify Masters, you’ll learn how these two sisters work with micro influencers to boost their brand.More
Topics: know, nail, dont, yeah, really, customers, partnering, instagram, theyre, small, influencers, think, thats, case, products. -
The Complete Guide to Getting Started With Influencer Marketing
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Influencer marketing is hands down one of the best marketing strategies you can use today. In fact, many experts will tell you that it’s the single-best method of marketing. Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Anymore, it’s difficult […]
Topics: followers, brands, complete, guide, influencer, instagram, social, media, content, brand, influencers, started, marketing. -
The Ecommerce Guide to Winning Black Friday and Cyber Monday in 2022
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A guide for ecommerce brands looking to win in Q4! It's going to be a tough one.
Topics: black, ecommerce, guide, partners, influencers, winning, site, cyber, discount, customers, way, increase. -
The Future of Social Media [Research]: What Marketers Need to Know
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Social media has changed considerably since the MySpace days, and it's part of a marketer's job to stay on top of its advancements.
Topics: consumers, chatbots, tiktok, media, search, need, marketers, customer, users, social, research, know, future, influencers. -
The Instagram Algorithm: An Ecommerce Guide
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Social media platforms are notoriously secretive about their algorithms. That said, Instagram algorithm paranoia is next level. When Facebook make an algorithm change, for example, there is a big post from Mark Zuckerberg, backed up with additional details from a bigwig like, oh, the Head of News Feed. Meanwhile, when […]
Topics: ecommerce, ads, business, influencers, facebook, guide, users, running, algorithm, instagram, feed, content. -
The Qualities of a Powerful Word-of-Mouth Marketing Strategy
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Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off.
But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.
Topics: mouth, audience, product, wordofmouth, community, influencers, marketing, powerful, social, strategy, youre, qualities, service. -
The Top Channels for Influencer Marketing in 2023 [New Data]
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Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case.
Topics: data, brand, youtube, influencers, platforms, creators, influencer, channels, marketers, brands, platform, marketing. -
The Ultimate List of Instagram Influencers in Every Industry (135 and Counting!)
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In 2017, 92% of marketers who used influencer marketing found it to be effective.
Topics: counting, photos, ultimate, followers, instagramtop, lifestyle, list, influencer, world, fashion, industry, influencers, instagram, million. -
These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?
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One thing you may not know about me is that I love to go to comic and anime conventions. It's so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions.
Topics: popular, videos, technology, youtube, influencers, content, video, avatars, ai, fun, youtubers, future, vtuber. -
TikTok Marketing for Ecommerce Store Owners
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TikTok has gained a tremendous amount of notoriety around the globe for the social app's features for quick video sharing, vibrant conversations, and popular games, challenges, and tactics used to entertain users. The app is native to China, but it…
Continue reading TikTok Marketing for Ecommerce Store Owners
Topics: challenges, brands, videos, influencers, hashtag, influencer, marketing, owners, ecommerce, users, tiktok, content, store. -
TikTok tests social commerce
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TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of […]
Topics: video, beginning, users, tests, instagram, techcrunch, social, india, commerce, features, influencers, tiktok. -
Tips & Tools for Detecting Fake Followers on Instagram
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In 2017, businesses acquired an average $7.65 ROI for every dollar spent on influencer marketing. Nowadays, influencer marketing is an indisputably viable marketing method.
Topics: bot, tips, follow, detecting, follower, followers, influencer, account, fake, instagram, marketing, influencers, tools, accounts. -
Tips on Using AI for Influencer Outreach
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According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.
Topics: interested, content, influencers, followup, tips, recently, email, using, outreach, youre, ai, influencer. -
Twitter Influencers Helped These Entrepreneurs Boost Valentine’s Day Sales Sky High
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If you’ve read anything about ecommerce, you’ll have noticed that entrepreneurs put a lot of effort into Facebook marketing. And, while Facebook ads can be profitable, they’re also expensive and challenging to get right. So what’s an alternative? With over 330 million monthly active users – and 145 million daily […]
Topics: influencers, knew, product, ecommerce, twitter, facebook, working, kamil, entrepreneurs, boost, jasmine, store, sales. -
What Is Content Seeding & How Does It Work? [Examples]
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Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?
Topics: does, reach, influencers, seeding, platforms, promote, work, influencer, target, brand, audience, content, examples. -
What Will Influencer Marketing Look Like in 2024?
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Have you ever purchased something because a well-known person you admire used the product or service?
Topics: influencers, look, influencer, marketing, content, media, products, brand, audience, blog, social. -
What’s the right way to sponsor a YouTube influencer?
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We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
Topics: right, way, techcrunch, sponsor, growth, whats, youtube, best, account, content, marketing, theyre, youre, influencer, lightly, influencers, twitter. -
Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)
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A high follower count or thousands of subscribers isn't what makes a good influencer—having influence over an audience's purchasing decisions does.
It's no wonder why testimonies about the effectiveness of influencer marketing range from "wildly successful" to "a waste of money".
In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and partnering with them.More
Topics: ones, actually, youtube, know, thats, dont, product, guys, wont, brand, think, really, youre, money, mean, influencers. -
Which is the Best Influencer Marketing Platform for Your Business?
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Are you dreaming of becoming a social media influencer and unsure of where to begin? Or maybe you're already a social media superstar looking for new and innovative ways to increase your influence? Alternatively, you may be a company considering…
Continue reading Which is the Best Influencer Marketing Platform for Your Business?
Topics: instagram, social, brands, marketing, best, content, business, tiktok, platform, influencers, influencer. -
Why Influencers and Ecommerce Should Be the New Power Duo for Your Business
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The convergence of ecommerce with social media influencers creates a dynamic symphony of trust, engagement, and sales.
Topics: influencers, online, sales, social, shopping, product, growth, trust, brands, impact, coupled, brand, ecommerce, digital. -
Why P2P Marketing Is a Good Alternative to Influencer Marketing
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To understand what peer-to-peer (P2P) marketing is, let's start with an example.
Recently, I was looking for a new face moisturizer. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available.
Topics: products, customers, consumers, good, alternative, reviews, marketing, influencer, influencers, product, recommend, p2p.