Top 2021 resources on information

Best information resource in 2021.
Learn more about information to improve your e-commerce strategy.

• 10 Common Landing Page Myths to Avoid - I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
  Topics: myths, youre, information, pages, common, page, form, length, avoid, landing, need, copy, test.
• 10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!) - In 2020, everything was a piece of cake.  Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!  The viral meme…
  Topics: product, customer, customers, reviews, signals, shopping, online, ecommerce, ways, include, site, trust, information.
• 10 scariest things that can happen in mobile checkout - Nothing's more terrifying than these 10 scary things that can happen in mobile checkout. Prevent the nightmare before Christmas by ensuring your mobile site doesn’t commit any of these horrors!
  Topics: customer, billing, fields, happen, step, mobile, review, guest, checkout, payment, things, scariest, information.
• 11 Stats That Make a Case for Landing Pages - A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
  Topics: using, information, customer, case, increase, conversion, rate, landing, page, pages, strategy, stats.
• 12 Content Curation Tools Every Marketer Needs - "Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important.
  Topics: create, tools, users, information, social, share, content, youre, needs, marketer, relevant, curation.
• 12 Great Examples That Prove the Power of Repurposing Content - Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
  Topics: post, great, youve, social, blog, prove, posts, content, information, data, examples, repurposing, power, business.
• 13 Great Landing Page Examples You'll Want to Copy in 2020 - While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer.Quick tip: Want an easy way to add a form to your landing page? HubSpot’s free form builder tool can help you fill your CRM with leads from your website. Let’s talk through an example of when a landing page can be especially effective. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they've received, they might be more likely to respond to or purchase a product from a company rep who calls them. In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company. After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and log in information, as well as instructions on how to sign up for the publication's newsletter or subscription. If the user is pleased by the webinar, they might sign up for the newsletter or a subscription to keep up with similar publication content. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. Even after launching your landing page, you'll want to pay attention to conversion rates to see how well it's doing. To determine your conversion rate, simply divide the number of conversions a webpage generates by the number of people who visited that page. If your conversion rate isn't close to the average just yet, don't worry. Nailing those percentages can be a bit challenging at first, especially is you have a lot of regular page visitors. Luckily, there are a number of simple conversion rate optimization strategies that can help you boost your current rate quickly. Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.
  Topics: design, youll, information, conversion, webinar, simple, pages, examples, page, form, product, landing, great, copy.
• 13 Simple (But Critical) Tips for Creating Better Landing Pages - There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
  Topics: creating, tips, form, landing, visitors, leads, critical, page, information, include, simple, better, offers, pages, offer.
• 13 Tips on How To Nail a Presentation To the Board of Directors - In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-racking it was to present in a room of peers and authority figures.
  Topics: nail, board, presentation, audience, dont, youre, youll, tips, timeline, data, focus, directors, information.
• 14 Essential Features for Taking Payments on Your Website - There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.
  Topics: credit, payment, information, features, shoppers, online, customers, essential, transaction, checkout, payments, taking, website, account, gateway.
• 16 Creative Lead Generation Ideas to Try - Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let's face it — often, people don't want to take the time out of their schedules to talk.
  Topics: information, offers, best, try, ideas, generation, free, lead, create, content, marketing, creative, offer.
• 25 Stats That Make the Case for Infographics in Your Marketing - When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand.
  Topics: stats, marketing, visuals, content, visual, case, infographics, marketers, media, type, information, social.
• 29 Free Resume Templates for Microsoft Word (& How to Make Your Own) - No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application.
  Topics: experience, word, skills, resume, templatethis, information, color, free, template, microsoft, templates.
• 4 Tweaks to Make to Your Website to Sell More - A robust online presence will become businesses' primary medium for sales in 2021.
  Topics: tweaks, information, users, customers, having, website, media, directly, page, business, build, sell.
• 6 Signs Your Growing Business Needs PIM Software - Here are six common signs that indicate a business should revisit its current operational workflows and evaluate how leveraging a lightweight product information management solution (built with the power and performance demands of large-scale enterprises) can help them scale and grow. Read more.
  Topics: management, product, merchants, information, data, workflows, growing, end, needs, software, business, signs, pim.
• 6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons] - Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.
  Topics: viewer, youre, design, icons, infographic, information, ways, infographics, audience, help, free.
• 7 Creative Company Profile Examples to Inspire You [Templates] - We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result.
  Topics: creative, business, description, companys, page, mission, inspire, examples, information, company, profile, templates, products, vision.
• 8 Checkout Optimization Methods For Better Mobile Conversions - This article dives into 8 checkout optimization methods you can use to create a better experience for shoppers on mobile devices.
  Topics: shopping, website, important, way, process, methods, customers, online, mobile, checkout, better, information, conversions, optimization.
• 8 Engaging Examples of Interactive Storytelling in Content Marketing - As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.
  Topics: interactive, marketing, engaging, content, readers, examples, video, audience, experience, topics, storytelling, information, incorporate.
• 9 of the Best Infographic Examples of 2020 - There's a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations.
  Topics: sales, used, infographics, content, marketing, information, visual, examples, infographic, best, help.
• A Beginner's Guide to SSL: What It is & Why It Makes Your Website More Secure - Have you ever noticed that some URLs start with "http://", while others start with "https://"?
  Topics: website, makes, ssl, padlock, data, certificates, certificate, guide, beginners, information, validation, secure, domain.
• A Plain-English Guide to Market Research - In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.
  Topics: information, customers, business, plainenglish, data, questions, product, industry, market, youre, research, guide.
• Amazon launches a program to pay consumers for their data on non-Amazon purchases - Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment […]
  Topics: pay, consumers, amazon, help, stores, launches, data, users, business, program, nonamazon, purchases, panel, information, techcrunch, receipts, shopper.
• Apparel retailer Bossini reveals customer data hack - Hong Kong-based apparel retailer Bossini says its database of loyalty programme members and online customers was hacked earlier this month.
  Topics: breach, data, customers, security, systems, reveals, information, customer, apparel, bossini, card, numbers, retailer, hack, email, steps.
• Bike Retailer Solves a Pandemic-driven Problem - Lots of consumers wanted to get outside when the pandemic hit last year. Among the beneficiaries was Erik's Bike Shop, a Minnesota-based retailer, which experienced a massive increase in web traffic and customer service requests — phone calls, emails, and chats. The staff was overwhelmed.
  Topics: technology, shoppers, online, solves, pandemic, problem, eriks, team, information, customer, pandemicdriven, retailer, inventory, vtex, bike.
• Bluestone offers free PIM platform for nonprofits - Bluestone has announced it will offer nonprofit organizations free access to its PIM platform. With this offer, the Norwegian company wants to help nonprofits around the world who have been hit hard by Covid-19. The tech company wants to support nonprofits who try to turn to ecommerce as a way… Continue reading
  Topics: nonprofits, platform, bluestone, pim, information, offer, product, ecommerce, free, offers, access, company.
• Crafting a Compelling Ecommerce Content Marketing Strategy in 2020 - In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.…
  Topics: strategy, need, customers, marketing, content, brand, build, product, information, youre, examples, dominate.
• Crooks Are Creating Synthetic Shoppers - The ongoing global pandemic has forced the rapid expansion of ecommerce and a general migration toward digital transactions. Unfortunately, Covid-19 also may be fueling an increase in so-called synthetic identity fraud.
  Topics: creating, risk, real, crooks, fraud, problem, information, identity, shoppers, identities, detection, synthetic, look.
• Customize Shopify Product Pages with Metafields - The standard description field on a Shopify product detail page is a monolithic block of content. Adding different sections to this block is possible, but the process is not ideal.
  Topics: message, product, shipping, pages, customize, page, ships, information, theme, add, shopify, metafields.
• Daegu citizens use social media to support restaurants hit by coronavirus - Citizens of South Korean city Daegu are working together on social media to prop up local businesses hit hard by the rapidly growing coronavirus outbreak.
  Topics: restaurants, coronavirus, information, facebook, hit, help, citizens, page, various, restaurant, food, media, social, local, posted, support, daegu.
• Did COVID-19 steal your sales? This is how 9 Latin American startups successfully entered e-commerce - Latin America will have 191.7 million digital buyers and more than 10.8 million consumers will make a digital purchase for the first time this year.
  Topics: successfully, startups, entered, solutions, steal, wayrait, information, logistics, latin, digital, sales, companies, ecommerce, delivery, processes, american, covid19.
• Do Blog Posts Actually Lead to Purchases [New Data] - In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals.
  Topics: purchases, blog, product, company, data, actually, marketing, content, posts, lead, free, readers, information.
• Do You Really Need to Hold That Meeting [Quiz + Tips] - "This could have been an email."
  Topics: information, meeting, dont, hold, members, issue, tips, meetings, youre, team, really, need, know, quiz.
• Done Right, Customer Profiles Drive Revenue - A good customer profile relies on objective information to describe shoppers, often segmenting them around the reasons they choose a company or product. In this post, I'll offer tips for building and using customer profiles.
  Topics: drive, information, ecommerce, customers, objective, profiles, right, personas, customer, shoppers, revenue, marketing, used.
• DuckDuckGo Attracts Privacy-conscious Shoppers - DuckDuckGo is a general-purpose search engine that shows results from its own index and about 400 trusted sources. It does not collect or share users' personal information. This single fact could make it popular with tech-savvy, privacy-conscious consumers.
  Topics: privacyconscious, engine, shoppers, results, information, way, techsavvy, advertising, attracts, shivar, duckduckgo, users, search.
• Dutch TrustProfile runs pilot across Europe - TrustProfile is the new service from Dutch trust mark WebwinkelKeur. With this label, online retailers can show several pieces of information, like reviews and verified identification data, to enable trust among customers. Currently, a pilot project is running in France, Spain and Italy. TrustProfile is now being tested by about… Continue reading
  Topics: label, online, dutch, runs, retailers, reviews, customers, information, customer, spain, trustprofile, europe, pilot, trust.
• European Commission launches Access2Markets portal - The European Commission has launched the online portal Access2Markets. This tool offers information, tips and guidelines for companies engaged in international trade. The executive arm of the European Union wants to simplify access to information, by better explaining trade agreements and helping companies make sure their products are eligible for… Continue reading
  Topics: commission, tool, european, launches, useful, portal, access, information, companies, access2markets, wants, trade.
• Google Analytics update uses machine learning to surface more critical customer data - If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees this the same as everyone else, and today it introduced updates to Google Analytics to help companies understand their customers better […]
  Topics: learning, youtube, google, machine, data, marketers, analytics, critical, customer, information, using, help, update, understand, uses, techcrunch, surface, customers.
• Here are four areas the $311 billion CPPIB investment fund thinks will be impacted by COVID-19 - The Canadian Pension Plan Investment Board, an asset manager controlling around $311 billion in assets for Canada’s pensioners and retirees, has identified four key industries that are set to experience massive changes as a result of the global economic response to the COVID-19 pandemic. The firm expects massive changes in e-commerce, healthcare, logistics and urban […]
  Topics: techcrunch, fund, impacted, billion, going, consumers, personal, investments, information, according, thinks, areas, companies, online, cppib, investment, covid19.
• How Market Intelligence Will Make Your Marketing Team More Agile - When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese. So anytime I see a cheese store, I'll go in and sample everything … for research, obviously.
  Topics: marketing, product, information, understand, intelligence, research, customer, help, market, gather, agile, team.
• How to Analyze Facebook Data to Understand Your Audience - With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data.
  Topics: filter, facebook, page, post, information, audience, understand, insights, youre, content, analyze, data.
• How to Create Buyer Personas for Your Online Store - How much do you really know about your customers? Learn why buyer personas are the foundation of your business & how to create your own in just four steps.
  Topics: persona, personas, store, customers, create, information, online, toys, questions, buyer, specific, products, know.
• How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] - With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy.
  Topics: tab, content, post, visitors, simple, business, create, information, page, tutorial, steps, youll, facebook, day.
• How to Create a Killer 5-Minute Presentation - Developing and delivering a five-minute presentation seems an easy enough task at first -- until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types.
  Topics: slide, information, slides, short, fiveminute, create, audience, 5minute, youre, point, presentation, youll, killer.
• How to Create a Wikipedia Page for Your Company - If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.
  Topics: wikipedia, youre, autoconfirmed, create, information, page, youll, wikipedias, company, click.
• How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.
  Topics: hour, information, infographic, sources, audience, create, add, data, templates, template, free, design, content, choose.
• How to Create and Execute a Successful Lead Gen Strategy - Your audience no longer wants you to buy their attention — they want you to earn it. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
  Topics: page, marketing, generation, information, successful, create, execute, landing, leads, visitors, gen, business, content, lead, strategy.
• How to Customize WooCommerce Emails - Transactional emails receive up to eight times more opens than other types of emails. Here's how to customize emails in WooCommerce to make a big impact.
  Topics: email, order, customize, sent, color, customers, transactional, woocommerce, customer, emails, information.
• How to Design a Pitch Deck that Doesn't Suck - The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company.
  Topics: deck, design, points, suck, doesnt, youre, presentation, audience, need, information, slide, pitch, investors.
• How to Implement a Shipping Strategy - Learn how to set up a winning WooCommerce shipping strategy in 5 steps. Keep costs low, delight customers, and make more sales. Here are the tools you need.
  Topics: woocommerce, information, free, strategy, youre, need, products, rates, shipping, right, customers, implement.
• How to Make Your E-commerce Site More Trustworthy - Here are some tricks to keeping customers around in the online-shopping trade.
  Topics: ecommerce, trustworthy, product, information, know, trust, customers, business, shoppers, consumers, website, site.
• How to Make a Business Plan for an Online Business - Even online businesses need to have a business plan! Make your online business plan with the help of these strategies and tactics.
  Topics: youre, products, costs, online, brand, business, information, product, businesses, plan.
• How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint - Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.
  Topics: format, timeline, create, graphic, word, insert, add, excel, dates, google, information, sheets, select, powerpoint, docs, data.
• How to Nail Interactive Presentations, According to HubSpot Experts - I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Unfortunately, the speaker was not as engaging as I’d hoped, and I found myself getting bored and distracted.
  Topics: hubspot, questions, experts, youre, way, audience, interactive, members, presentations, information, according, presentation, nail, content.
• How to Run A Content Audit in 2019 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
  Topics: run, website, categories, think, audit, information, content, posts, spreadsheet, audits, know.
• How to Track Your Marketing Activities - Track like a pro with these advanced analytics techniques. Improve your marketing and grow your store! Find out what ads work best and how customers react.
  Topics: facebook, campaigns, analytics, marketing, tracking, data, traffic, information, track, utms, google, campaign, activities.
• How to Write a Great Email Signature [+ Professional Examples] - The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you're working on.
  Topics: signature, examples, social, contact, include, email, write, media, professional, icons, example, information, links, great.
• How to Write a Press Release [Free Press Release Template + Examples] - When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.
  Topics: releases, release, free, examples, reporters, announcement, information, write, details, press, content, include, template, company.
• Indian trader group calls for ban on Amazon following damning report - An influential India trader group that represents tens of millions of brick-and-mortar retailers called New Delhi to ban Amazon in the country after a report claimed that the American e-commerce group had given preferential treatment to a small group of sellers in India, publicly misrepresented its ties with those sellers and used them to circumvent […]
  Topics: laws, ban, damning, techcrunch, calls, cait, amazon, information, sellers, trader, trade, company, following, group, indian, india, report.
• Love, Bonito confirms data breach affecting online customers - Fashion label Love, Bonito has publicly confirmed a December 10 data breach on its e-commerce website.
  Topics: love, incident, affecting, personal, online, breach, information, affected, unfortunately, customers, confirms, data, exposed, bonito, website.
• Made You Look! How to Make Headline Grabbers Work for You - Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you've scanned title after title before clicking on the one that stopped your scroll.
  Topics: working, headlines, brand, information, look, work, write, keyword, grabbers, search, headline.
• Need a Roadmap? Here's How to Write a Business Plan You'll Actually Use - There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want to secure funding. A business plan can help you clarify your strategy, identify potential roadblocks, and decide what you’ll need in the way of resources to start and grow your business.More
  Topics: need, roadmap, youll, actually, products, youre, write, market, include, information, business, plan, help, heres.
• Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith - Before the checkout process begins, a customer has made the long journey through your conversion funnel. They’ve weighed the risks…
  Topics: best, opportunity, shipping, create, customer, customers, confirmation, information, purchase, emails, order, email.
• Privacy Concerns Will Increase the Value of Content Marketing - Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
  Topics: concerns, marketing, market, ios, audience, content, increase, value, app, information, facebook, privacy, identity.
• Product Pages: 16 Best-in-Class Examples and Why They Work - Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More
  Topics: page, customer, different, work, product, information, bestinclass, images, pages, mattress, examples, design, shoppers.
• Professional Invoice Design: 16 Samples & Templates to Inspire You - Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward.
  Topics: using, templates, sample, invoice, professional, inspire, template, services, business, samples, design, header, information, free.
• RFQ vs. RFP: What’s the Difference? - Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That's similar to what businesses do when they need to purchase something as well, except it's a slightly more formal process. In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.
  Topics: vendor, template, process, vendors, vs, rfp, information, know, price, rfq, whats, need, difference, rfqs.
• Reduce Risk and Build Buzz: A Guide to Pre-Orders - Pre-orders are a store owner's best friend! Gauge product interest, improve cash flow, & boost new product excitement! It’s all possible with a single tool.
  Topics: reduce, product, learn, money, information, woocommerce, sure, risk, purchase, buzz, customers, guide, build, marketing, preorder, preorders.
• Thank You Page Optimization: How Your Thank You Page Can Earn You Sales - There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You page.
  Topics: purchase, store, earn, information, social, order, page, optimization, customers, customer, sales, offer, thank.
• The 21 Best Conference Website Designs You'll Want to Copy - A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers.
  Topics: event, copy, best, page, including, visitors, good, design, unique, information, website, conference, youll, designs.
• The 7 Best Free Resume Builders We've Ever Discovered - A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to 'spruce it up a bit' for him.
  Topics: free, builders, discovered, templates, information, tool, zety, best, text, download, weve, youre, design, resume.
• The Complete Guide to Firmographic Data - Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
  Topics: help, potential, organizations, companies, data, firmographic, information, company, market, guide, sales, complete.
• The Essential Pre-Launch Checklist for Membership Sites - You’ve made plans, built the site, and are preparing for a big launch. But are you ready for customers? Don’t forget a thing — use this checklist!
  Topics: sites, search, check, site, add, checklist, sure, essential, prelaunch, pages, information, membership, test, page.
• The Guide to Workplace Communication Channels You Didn't Know You Needed - Emails and IMs and shared docs — oh my!
  Topics: guide, know, didnt, video, channels, email, needed, information, page, communication, sharing, team, shared, workplace, remember, dont, work.
• The Marketing Tactics of LeBron James’ Sports Nutrition Company - Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships.More
  Topics: marketing, lebron, information, thats, nutrition, company, content, going, james, brand, products, ladder, tactics, know, product, lot.
• The Plain English Guide to Google's Knowledge Graph - Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. Trust me — I get it.
  Topics: panel, googles, knowledge, site, search, google, graph, plain, user, guide, english, information, page.
• The Straightforward Guide to RFIs - If you're looking to invest in a new tool for your business, you'll need to do your research.
  Topics: need, youll, responses, request, rfi, straightforward, vendors, looking, information, university, rfis, guide.
• The Terms & Conditions Guide You Didn’t Know You Needed - There’s a lot to think about when you’re updating or developing a website. From domain names, to color and design, to content and marketing, it can feel a little overwhelming. The last thing you want to think about is spending your time writing up a lengthy Terms and Conditions page […]
  Topics: include, service, know, didnt, conditions, amazon, agreement, terms, information, site, website, users, needed, guide.
• The Ultimate Guide to Integrations and Why Your Business Needs Them - Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s common and often critical to your business’s success — these mundane tasks need to get done.
  Topics: business, help, data, ultimate, integration, needs, integrations, information, guide, customers, software, hubspot, allows, automatically.
• The Ultimate Guide to SEO in 2019 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?
  Topics: google, engines, search, guide, ultimate, links, seo, content, local, information, pages, page.
• To Master Data Visualization, Start with These 3 Books - Your boss requested an urgent report that shows the trends of key metrics in Google Analytics. You need to locate the data and create a few charts. What kind of charts should you choose? What colors? Here are three books to get started with data visualization.
  Topics: trust, pitfalls, need, book, provides, master, visualization, data, understanding, books, storytelling, information, start.
• Too Much of a Good Thing: Are You Overwhelming Your Customers With Choice? - As a dropshipper, you know how hard it can be to make a decision when given a lot of choices. Before you started a store you had to pick a niche – something that can feel agonizing due to the sheer number of options. Then you had to choose specific […]
  Topics: overwhelming, store, collections, customers, options, information, product, products, overload, youre, choice.
• Unstructured Data Vs. Structured Data: A 3-Minute Rundown - Most marketers think being data-driven means using web metrics to inform every decision they make. But that's not actually being data-driven. That's being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data -- all types of information.
  Topics: information, feedback, qualitative, rundown, store, tools, vs, cant, unstructured, structured, analysis, 3minute, data.
• Vimeo's 4 Tips for Generating Leads With Your Videos - As a marketer, you're often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story ... and generating qualified leads that will help you grow your business.
  Topics: video, know, leads, tips, generating, information, content, videos, contact, forms, vimeos, email, form, youre.
• Vistaprint left a customer service database unprotected, exposing calls, chats and emails - A security researcher has found an exposed database on the internet belonging to online printing giant Vistaprint. Security researcher Oliver Hough discovered the unencrypted database last week. There was no password on the database, allowing anyone to access the data inside. The database was first detected by exposed device and database search engine Shodan on […]
  Topics: emails, information, online, data, table, including, left, chats, contained, service, unprotected, techcrunch, vistaprint, exposing, customer, customers, database.
• What California's New Data Privacy Act Means for Marketers - Disclaimer: This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
  Topics: californias, consumers, law, consumer, information, ccpa, gdpr, data, california, business, means, marketers, privacy, act.
• What Consumers Want to See on Company Websites [New Data] - For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
  Topics: element, website, consumers, data, design, dont, pages, websites, customers, company, important, information, consider, business.
• What Is Strategic Marketing? - Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you.
  Topics: research, process, phase, marketing, business, strategic, market, information, product, youll.
• What Is a Landing Page? All Your Questions, Answered - If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website?
  Topics: offer, youre, website, information, questions, pages, answered, visitors, page, email, landing, content.
• What Is a Whitepaper? [FAQs] - The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
  Topics: information, reader, audience, usually, pages, youll, whitepaper, create, faqs, research, whitepapers.
• What Is an API? The Answer in 300 Words or Less - When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators.
  Topics: endpoint, request, api, apis, words, tweets, answer, website, data, need, developers, information.
• What is Banner Blindness? How Can You Avoid It? - My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news.
  Topics: ignore, webpage, banner, blindness, ads, ad, test, avoid, information, looking, content.
• What is Technographic Data? (And Why It Matters) - Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
  Topics: information, sales, potential, matters, technographic, companies, marketing, efforts, technology, help, data.
• What is a Media Kit — and How to Make One [+ Examples] - Your competitor releases a new product or service. You offer something similar — but, of course, much better.
  Topics: statistics, information, media, easy, visual, partnerships, press, social, examples, kit, brand.
• What is an API? A Digestible Definition with API Examples for Ecommerce Owners - You’ve probably heard the terms API, Public API, or Web API before. These are often used by software companies when…
  Topics: interface, programming, information, application, products, api, data, request, system, apis, product, complete, used, bigcommerce, definition.
• What is the 7x7 Rule in PowerPoint? - Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem.
  Topics: information, presentation, single, 7x7, powerpoint, slides, lines, slide, rule, data.
• What is the Key to Social Selling? Get Your Product Content Right - Nearly 3.5 billion people around the world use social media to find new brand and make eCommerce purchases. Make sure your product information is on point if you want to sell on social. 
  Topics: product, selling, right, information, social, products, content, media, platforms, pim, users, instagram.
• Why A Digital PR Specialist Should Always Be Involved in Content Creation - If you've been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content.
  Topics: idea, work, specialists, digital, content, data, information, team, creation, pr, outreach, specialist, involved.
• Why a Service-Based Business Needs an Online Store and How to Set One Up - Looking for more efficient operations and better margins? Leading service businesses are using eCommerce solutions to grow. Find out if it's right for you!
  Topics: servicebased, online, sell, pay, services, youre, woocommerce, needs, store, information, client, business, clients, options.
• [UPDATED] What Does COVID-19 Coronavirus Mean For Dropshipping? - This article is intended for informational purposes only. For definitive information on COVID-19, please contact health and public safety organizations in your region. This article will be updated as more information becomes available. With the continued worldwide spread of coronavirus, also known as COVID-19, various precautions are being implemented to […]
  Topics: store, information, covid19, delays, mean, email, dropshipping, youre, does, updated, help, products, way, social, coronavirus, business.