Top 2022 resources on information

Best information resource in 2022.
Learn more about information to improve your e-commerce strategy.

• 10 Common Landing Page Myths to Avoid - I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
  Topics: myths, youre, information, pages, common, page, form, length, avoid, landing, need, copy, test.
• 10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!) - In 2020, everything was a piece of cake.  Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!  The viral meme…
  Topics: product, customer, customers, reviews, signals, shopping, online, ecommerce, ways, include, site, trust, information.
• 11 Stats That Make a Case for Landing Pages - A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
  Topics: using, information, customer, case, increase, conversion, rate, landing, page, pages, strategy, stats.
• 12 Ways to Drive Leads With QR Codes (& Without Coinbase's Super Bowl Budget) - If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.  When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed. Here's a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished. Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into -- what we call -- "a good problem to have" due to what we can assume was millions of signups. But, you don't have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads. 
  Topics: budget, drive, qr, codes, bowl, super, add, mobile, promotion, landing, page, leads, code, scan, ways, coinbases, information.
• 13 Simple (But Critical) Tips for Creating Better Landing Pages - There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
  Topics: creating, tips, form, landing, visitors, leads, critical, page, information, include, simple, better, offers, pages, offer.
• 13 Tips on How To Nail a Presentation To the Board of Directors - In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-racking it was to present in a room of peers and authority figures.
  Topics: nail, board, presentation, audience, dont, youre, youll, tips, timeline, data, focus, directors, information.
• 14 Essential Features for Taking Payments on Your Website - There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.
  Topics: credit, payment, information, features, shoppers, online, customers, essential, transaction, checkout, payments, taking, website, account, gateway.
• 18 Common Ecommerce Mistakes to Avoid: How Many Are You Making? - So you want to make your ecommerce store the best it can be, minimize cart abandonment and deliver a great…
  Topics: avoid, customers, common, business, store, site, mistakes, potential, information, products, need, product, ecommerce.
• 19 Great Landing Page Examples You'll Want to Copy in 2022 - While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
  Topics: form, simple, examples, youll, page, great, visitors, landing, pages, information, way, cta, copy, conversion.
• 20 of the Best Infographic Examples to Inspire Your Next Design - There's a lot to like about well-designed infographics — whether it’s the beautiful typography, concise messaging, clever layouts, or bold graphics. Not to mention that people retain 65% of information passed along with an image compared to only 10% when they listen to the same piece of information.
  Topics: best, inspire, visual, examples, infographic, design, infographics, information, help, working, text, easy, different.
• 2021 Update on GDPR and Its Impact on Brands and Consumers - Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people. That information has value on the dark web, making cybercrime a big business. Storing and securing data was largely unregulated until 2018 when GDPR took effect. Since then, 12 countries and a growing number of US states have jumped on board with their own version of GDPR as either new law or addendum to previous laws. (Source) These “rules” provide a legal line that companies transacting with customers online can use to operate, but is just meeting those government mandated requirements enough? Just because companies are doing more to protect data, STATISTS recently did a study that exponential increase in data breaches since 2005. Below highlights the rapidly growing risk of businesses being hacked and exposing your customer’s personal and this risk is not going away just because of government regulation. Annual number of data breaches and exposed records in the United States from 2005 to 2020. Source: STATISTS Companies with an eCommerce site not only need to make sure they are staying compliant to avoid major fines, which is getting more complex in a borderless online market, they also need to be more transparent and responsive with customers when it comes to gathering, using, and protecting their personal data to create trust and loyalty. Without trust it will be hard to grow your business online. Impact of GDPR since 2018? Under GDPR, companies have been facing potential fines of up to €20 million or 4% of global revenues, depending on what’s greater. While all companies are vulnerable, those with poor data-protection practices or those that incur data breaches due to their own negligence are particularly exposed. GDPR Enforcement Tracker has been tracking these fines and so far through September 2021, there have been 778 fines levied totaling €1,277,329,802. Below are the top 5 as reported by the site, recognize any of the brands? July 16, 2021, Amazon Europe was fined €746,000,000 for non-compliance with general data processing principles September 2, 2021, WhatsApp Ireland was fined €225,000,000 for insufficient fulfilment of information obligations January 21, 2019, Google LLC was fined €50,000,000 for insufficient legal basis for data processing October 1, 2020, H&M was fined €35,258,708 for insufficient legal basis for data processing September 15, 2020, Telecom Italia was fined €27,800,000 for insufficient legal basis for data processing GDPR is having sweeping implications around the world, and Europe isn’t the only geography bolstering data protection laws. While we could not find exact figures on how much has been invested to date, IIAP and EY reported that GDPR is costing companies an estimated $9 Billion to stay compliant. Image Credit: Forbes With draconian fines a real possibility, this investment looks almost economical. However fines are only part of the potential damage done by failure to comply. Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. According to a survey by OnePoll, “86% of 2,000 respondents stated that they were “not at all likely” or “not very likely” to do business with an organization that had suffered a data breach involving credit or debit card details.” Are data and privacy investments worth it? So why does this cost so much? Think of the GDPR as a kind of consumer bill of rights governing data use. Under it, consumers have a variety of rights: They must be able to access their personal data, know what is being collected and used by companies, and why. Consumers “own” their information. Data accumulated on a consumer cannot be sold to third parties. Companies must protect an individual’s IP address or cookie data with the same rigor as a name, address, and Social Security number. Consumers have the right to request that their data be transferred to another business. They may demand that any personal data be erased at any time from companies and third parties. Companies must create new systems that put privacy first – not as an afterthought. Companies will be allowed to collect, store, and process information only if it is verifiable necessary. Mandatory data breach notifications must be sent to individuals within 72 hours, including any event that risks the rights and freedoms of individuals. To fulfill on the above obligations, companies needed to invest in centralizing and securing data from likely hundreds of systems and data sources, not to mention needing to hire highly skilled professionals to deploy, manage and be accountable for the data, systems, protocols, and communications needed to prove compliance and create buyer trust. For context, when consulting for a Fortune 500 client back on 2010, pre-GDPR, and focusing on just marketing and sales technologies to drive a Customer360 data project, we found over 250 independent databases with over 10 million records we wanted to use for just direct communication strategies using email at the time. Due to budgets, we focused on less than 10 data sources to get an MVP POC off the ground and that alone scope alone cost over $1 Million in budget. It's not all about compliance, it is more about trust and loyalty Investing in better customer data and security practice is not just to avoid government fines. As the post-pandemic global economy continues to expand digitally, gaining trust online is going to be one of the most important competitive differentiators companies can invest in. Companies that prove they are trustworthy and responsive to customer concerns about their data will rise above the fray and make it easier for customers to transact online. This trust will also have a knock-on effect as it will limit the inquiries by anxious customers, leading to the investigations and fines being levied by governments around the world. According to Deloitte’s 2019 US retail privacy study, when consumers trust a retailer and are satisfied with their privacy policies, consumers are more likely to be open or neutral about sharing personal data (73 percent) compared to those who are dissatisfied or unaware (57 percent). That difference in trust can have a huge impact on generating online revenue from eCommerce. The study went on to highlight a gap in customer perception of what their data is used for and what sellers are doing with data and why they gather it. The study reported that most consumers still believe the main purpose of data gathering by retailers is to share data with third parties or sell it to outside buyers. However, retail executives in the survey “indicated the top three uses of consumer data is for increasing efficiencies in operations, improving product selection, and enhancing in-store services or experiences.” While the sellers are focused on better buying experiences, it won’t matter if the customer thinks it is all just a trick to resell and profit from their personal information. This means the onus is on the seller to earn buyer trust through better communications, information, and experiences that show they can be trusted. Ask yourself, is your current eCommerce solution helping you do that? How to stay up to date More information about the requirements and the impact of GDPR can be found by visiting www.gdpr.eu. To learn more about Elastic Path’s trust program focused on Security, Stability and Scalability, visit our trust page at https://www.elasticpath.com/product/trust. In the case of the GDPR, ignorance is anything but bliss.
  Topics: trust, gdpr, online, brands, fined, data, companies, update, information, personal, impact, consumers, privacy, fines.
• 21 of the Best Landing Page Design Examples You Need to See in 2022 - How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
  Topics: simple, examples, need, design, visitors, pages, form, customers, best, information, page, landing, great, color.
• 25 Stats That Make the Case for Infographics in Your Marketing - When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand.
  Topics: stats, marketing, visuals, content, visual, case, infographics, marketers, media, type, information, social.
• 28 Case Study Examples Every Marketer Should See - Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you.
  Topics: results, studies, marketer, case, study, page, learnings, company, product, examples, client, information.
• 4 Tips to Clean Up Your Customer Data - Old email addresses, duplicate contacts, misspelled names... these are the bane of your marketing and sales efforts. After all, your CRM and marketing tools are only as strong as the data you’ve got in them. If you have poor-quality data in your databases, you’re setting up to fail in your sales and marketing initiatives. Your customer data is the most valuable asset your organization has, so it’s important to ensure it’s serving your business’ bottom line as much as possible.
  Topics: tips, marketing, crm, customer, contact, email, tools, information, contacts, clean, entry, sure, data.
• 4 Tweaks to Make to Your Website to Sell More - A robust online presence will become businesses' primary medium for sales in 2021.
  Topics: tweaks, information, users, customers, having, website, media, directly, page, business, build, sell.
• 6 Things to Do before Selling an Ecommerce Business - When it comes time to sell your ecommerce business, you may find you are not fully prepared for prospective buyers or your business isn't the smooth running machine you thought. The individuals considering your company may be looking for a new source of income or an addition to a portfolio of related businesses. These prospective buyers need assurances and info, to evaluate the potential.
  Topics: company, business, information, ecommerce, things, buyer, buyers, sell, know, list, selling.
• 6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons] - Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.
  Topics: viewer, youre, design, icons, infographic, information, ways, infographics, audience, help, free.
• 7 Habits of a Highly Effective Landing Page - First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content.
  Topics: landing, information, lead, page, site, effective, highly, sure, visitor, youre, button, habits, visitors.
• 8 Little-Known eCommerce Marketing Techniques That Help You Rank Higher - Are you sending potential customers straight to your competitor’s site? Not intentionally, right? The truth is: if you’ve neglected to stay on top of the latest eCommerce marketing trends, you probably have and are still doing so daily. Many eCommerce store owners fall into the same trap while building their brands and online stores. You […]
  Topics: tools, information, rank, strategy, help, littleknown, higher, google, marketing, online, customers, techniques, content, site, ecommerce.
• 9 Creative Company Profile Examples to Inspire You [Templates] - What do your customers know about you? Is it that you sell X product and that your website is located at example-domain.com? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice.
  Topics: mission, products, examples, vision, company, creative, information, inspire, business, companys, page, values, profile, templates.
• A Plain-English Guide to Market Research - In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.
  Topics: information, customers, business, plainenglish, data, questions, product, industry, market, youre, research, guide.
• Ad Tracking: What It Is & How to Do It - Tracking ad engagement and impact has been historically hit-or-miss. There wasn't a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s.
  Topics: cookies, users, ads, information, google, help, pixel, user, tracking, ad.
• Amazon’s Alexa app feature lets customers option to scan their shopping receipts for cashback rewards - It’s been said that no one uses Alexa for voice-based shopping. But retail giant still sees the potential for Alexa as a shopping companion — just in a different way. That’s why this month the company quietly rolled out a new feature designed to boost consumers’ use of Alexa’s Shopping Lists: cashback offers. The company […]
  Topics: retail, offers, information, option, scan, techcrunch, receipts, alexa, amazon, app, customers, data, lets, cashback, store, shopping, feature, rewards.
• An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
  Topics: products, stores, search, include, advanced, page, guide, pages, site, google, productbased, seo, online, product, content, information.
• Are Big Changes Coming to Digital Ads in 2022? - Could aggressive ad targeting go away? A confluence of proposed U.S. privacy legislation, federal rule changes, and a decentralized web suggest a coming digital ad transformation.
  Topics: information, individual, ads, digital, targeting, privacy, changes, advertising, surveillance, coming, tech, big, ad.
• Bike Retailer Solves a Pandemic-driven Problem - Lots of consumers wanted to get outside when the pandemic hit last year. Among the beneficiaries was Erik's Bike Shop, a Minnesota-based retailer, which experienced a massive increase in web traffic and customer service requests — phone calls, emails, and chats. The staff was overwhelmed.
  Topics: technology, shoppers, online, solves, pandemic, problem, eriks, team, information, customer, pandemicdriven, retailer, inventory, vtex, bike.
• Crossing Minds brings in new capital to provide recommendations that don’t require identifiable information - Up to 60% of consumers are often new users of a shopping or media site, so that “cold start” can be a problem in terms of recommendations.
  Topics: provide, information, recommendations, users, ventures, identifiable, techcrunch, minds, capital, customers, company, increase, inkbox, robicquet, crossing, require, dont.
• Cybersecurity is a priority for Latin American consumers: report - A Mastercard study found that consumers have become more proactive and 9 out of 10 say they are aware of cyberattacks.
  Topics: latin, cybersecurity, information, mastercard, important, report, data, consumers, priority, american, digital, security, protection, personal.
• Designing a Successful Client Onboarding Process - New business is great! But getting projects off the ground can quickly weigh you down. Use a few tools to systematize the process and streamline operations!
  Topics: onboarding, clients, client, process, youll, project, information, services, need, woocommerce, designing, successful.
• Do Blog Posts Actually Lead to Purchases [New Data] - In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals.
  Topics: purchases, blog, product, company, data, actually, marketing, content, posts, lead, free, readers, information.
• Do You Really Need to Hold That Meeting [Quiz + Tips] - "This could have been an email."
  Topics: information, meeting, dont, hold, members, issue, tips, meetings, youre, team, really, need, know, quiz.
• Etsy opened offices in Mexico: Here are 21 strategies to provide a first class service - Good customer service requires more than just saying 'thank you' to your online shoppers.
  Topics: etsy, customers, information, mexico, address, service, opened, order, shipping, class, provide, important, questions, business, strategies, customer, store, offices.
• Everything You Need to Know About Contact Management - You probably have thousands upon thousands of contacts in your database. With all those contacts to keep track of, you need all the help you can get when it comes to managing your vast contact network.
  Topics: contacts, information, contact, database, tool, need, know, management, crm, business, data.
• Everything You Need to Know About Gathering High-Quality Data - There was a time when gathering data was a hard task. Later on, it was a challenge to integrate data, and then it seemed almost impossible to keep it clean. Nowadays, all these things are not only possible but necessary.
  Topics: information, customer, provide, organizations, quality, email, need, highquality, know, gathering, marketing, increase, data.
• Fewer Abandoned Carts, More Sales: Nine Proven Strategies - Lots of visitors, but low sales? Grow revenue without new products or increased traffic. Reduce abandoned carts to recover up to 30% more sales. Here's how.
  Topics: cart, fewer, online, dont, sales, carts, customers, process, information, abandoned, shipping, proven, shopping, strategies.
• Focus on These 5 Areas If You Want to Build a Successful Ecommerce Business - Running an online business can give you the freedom to live life on your terms, but only if you know what you're doing.
  Topics: order, business, quality, build, areas, freedom, focus, successful, important, right, information, ecommerce.
• How Can Retailers Survive a Cyberattack? Build Forgivability. - As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.…
  Topics: retailers, target, protect, responded, survive, customers, measures, cyberattack, security, information, forgivability, build, important.
• How Content Marketing & PR Combined Can Generate Leads - Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.
  Topics: media, teams, information, leads, companies, content, lead, marketing, combined, pr, social, generate.
• How Information Design Drives Conversions - Understanding visitors' goals and the steps you want them to take will help determine the layout of your site's information. We explain in this post, using four examples.
  Topics: drives, objections, free, action, conversions, simple, information, proof, design, products, signupfocus, newsletter, magnet, ingredients.
• How Market Intelligence Will Make Your Marketing Team More Agile - When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese.
  Topics: market, team, product, information, research, marketing, intelligence, data, platform, agile, sales.
• How should companies that participate for the first time in an online sales event prepare their logistics? - E-commerce events force logistics companies, especially those of the last mile, to prepare to face a large amount of demand. This increase implies an efficient strategy to satisfy the needs of an increasingly demanding consumer.
  Topics: event, sales, demand, simpliroute, companies, participate, communication, logistics, information, users, online, prepare, today, questions.
• How to Analyze Facebook Data to Understand Your Audience - With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data.
  Topics: filter, facebook, page, post, information, audience, understand, insights, youre, content, analyze, data.
• How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] - With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy.
  Topics: tab, content, post, visitors, simple, business, create, information, page, tutorial, steps, youll, facebook, day.
• How to Create a Killer 5-Minute Presentation - Developing and delivering a five-minute presentation seems an easy enough task at first -- until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types.
  Topics: slide, information, slides, short, fiveminute, create, audience, 5minute, youre, point, presentation, youll, killer.
• How to Create a Wikipedia Page for Your Company - If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.
  Topics: youre, click, information, company, youll, create, pages, page, look, wikipedia.
• How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
  Topics: need, add, sources, free, design, template, audience, templates, create, content, infographic, hour, information, data.
• How to Design a Pitch Deck that Doesn't Suck - The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company.
  Topics: deck, design, points, suck, doesnt, youre, presentation, audience, need, information, slide, pitch, investors.
• How to Make a QR Code in 7 Easy Steps - Floors. Ceilings. Bathroom stall doors. These are just a few of the places you'll find QR codes. In fact, they've become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.
  Topics: data, content, information, steps, youre, codes, scan, code, create, easy, barcodes, qr.
• How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint - Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.
  Topics: format, timeline, create, graphic, word, insert, add, excel, dates, google, information, sheets, select, powerpoint, docs, data.
• How to Nail Interactive Presentations, According to HubSpot Experts - I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Unfortunately, the speaker was not as engaging as I’d hoped, and I found myself getting bored and distracted.
  Topics: hubspot, questions, experts, youre, way, audience, interactive, members, presentations, information, according, presentation, nail, content.
• How to Run A Content Audit in 2021 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
  Topics: audit, page, know, content, youll, information, website, youre, seo, pages, run.
• How to Set Up Google Analytics for WordPress - Have you ever wondered what people actually do when they enter your WordPress website?
  Topics: tracking, site, visitors, analytics, google, plugin, information, website, data, wordpress, set.
• How to Write a Great Email Signature [+ Professional Examples] - Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those individual emails you send.
  Topics: write, professional, media, email, social, include, links, contact, signature, examples, youre, icons, information, great.
• How to Write a Memo [Template & Examples] - A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
  Topics: write, business, message, format, writing, template, include, memo, information, examples, employees, templates, youll.
• How to Write a Press Release [Free Press Release Template + Examples] - In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.
  Topics: release, template, free, details, examples, releases, announcement, information, help, company, media, press, write, include.
• Increase Your Bookings: 13 Can’t-Miss Marketing Tips - No matter what you book — accommodations, classes, or sessions — you can sell out with the right marketing. Thirteen proven tips to grow fast!
  Topics: site, content, social, cantmiss, audience, marketing, media, customers, tips, share, bookings, increase, information.
• Indian trader group calls for ban on Amazon following damning report - An influential India trader group that represents tens of millions of brick-and-mortar retailers called New Delhi to ban Amazon in the country after a report claimed that the American e-commerce group had given preferential treatment to a small group of sellers in India, publicly misrepresented its ties with those sellers and used them to circumvent […]
  Topics: laws, ban, damning, techcrunch, calls, cait, amazon, information, sellers, trader, trade, company, following, group, indian, india, report.
• Infographic Resumes: 6 Hiring Managers Weigh In - The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview.
  Topics: resumes, good, using, create, infographic, weigh, design, managers, youll, hiring, role, information, resume.
• Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way - Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite...the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences." This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night.
  Topics: landing, inbound, generation, beginners, generating, marketing, site, leads, lead, business, product, page, sales, information, way, guide.
• Made You Look! How to Make Headline Grabbers Work for You - Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you've scanned title after title before clicking on the one that stopped your scroll.
  Topics: working, headlines, brand, information, look, work, write, keyword, grabbers, search, headline.
• Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet - These recommendations are for entrepreneurs who use the internet as their main sales channel.
  Topics: internet, social, things, sell, conversations, used, content, media, nostalgia, digital, trend, trending, memes, understand, information, marketing.
• Optimizing Your Customer Portal to Gain Loyal Shoppers - Create a unique, helpful, and completely customized My Account page on WooCommerce. See why you need one and the top features it absolutely must include.
  Topics: woocommerce, customers, add, customer, page, shoppers, change, custom, build, information, account, products.
• Personalization is Changing Marketing, Here's What To Expect - Want to capture more conversions and engage more leads? You'll want to get personal. But how can marketers make this personalized approach work for their brands?
  Topics: changing, information, privacy, personalized, personalization, marketing, consumers, customer, social, heres, personal, expect, customers.
• Policy Pages, Done Well, Enhance a Brand - Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
  Topics: enhance, shoppers, information, pages, brand, process, shipping, policy, returns, privacy, company, page.
• Product Pages: 16 Best-in-Class Examples and Why They Work - Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More
  Topics: page, customer, different, work, product, information, bestinclass, images, pages, mattress, examples, design, shoppers.
• Professional Invoice Design: 26 Samples & Templates to Inspire You - Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward.
  Topics: using, services, samples, professional, invoices, information, templates, inspire, invoice, clients, business, template, youre, design.
• RFIs: The Simple Guide to Writing a Request for Information - Large corporations and government agencies don't shop around for the best contractors and freelancers the same way a SaaS company or a small business might.
  Topics: request, rfp, company, rfis, procurement, guide, simple, sellers, buyer, information, need, rfi, writing.
• RFQ vs. RFP: What’s the Difference? - Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That's similar to what businesses do when they need to purchase something as well, except it's a slightly more formal process. In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.
  Topics: vendor, template, process, vendors, vs, rfp, information, know, price, rfq, whats, need, difference, rfqs.
• Reduce Risk and Build Buzz: A Guide to Pre-Orders - Pre-orders are a store owner's best friend! Gauge product interest, improve cash flow, & boost new product excitement! It’s all possible with a single tool.
  Topics: reduce, product, learn, money, information, woocommerce, sure, risk, purchase, buzz, customers, guide, build, marketing, preorder, preorders.
• SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022 - Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.
  Topics: glossary, website, search, link, webpage, engines, page, essential, marketers, terms, code, content, seo, information, know, text.
• Thank You Page Optimization: How Your Thank You Page Can Earn You Sales - There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You page.
  Topics: purchase, store, earn, information, social, order, page, optimization, customers, customer, sales, offer, thank.
• The 4 Most Important Pages on Your Website (& How to Optimize Them) - When you're knee-deep into the design of your website, it's hard to admit this fact: Some of the pages on your website are more important than others.
  Topics: optimize, website, cta, important, user, blog, hubspot, business, contact, information, page, pages.
• The Complete Guide to Firmographic Data - Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
  Topics: help, potential, organizations, companies, data, firmographic, information, company, market, guide, sales, complete.
• The Future of Data Localization in a Globalized World - How the balkanized landscape of data in motion - and the widely differing regional regulations protecting it - pose challenges for transnational businesses.
  Topics: privacy, global, countries, data, companies, world, theres, globalized, information, flow, future, localization.
• The Marketing Tactics of LeBron James’ Sports Nutrition Company - Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships.More
  Topics: marketing, lebron, information, thats, nutrition, company, content, going, james, brand, products, ladder, tactics, know, product, lot.
• The SEC Asks Public Companies for Climate Info - A company's climate risk is increasingly a concern of investors. Proposed regulations by the U.S. Securities and Exchange Commission would require environmental disclosures of publicly-traded firms.
  Topics: companies, climate, climaterelated, info, risks, proposed, require, emissions, sec, information, public, financial, asks.
• The Ultimate Guide to Database Marketing - No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.
  Topics: business, information, customer, ultimate, status, customers, marketing, social, database, data, guide, dont.
• The Ultimate Guide to Infographics - Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way.
  Topics: information, email, way, right, infographic, example, content, infographics, communicate, guide, marketing, ultimate.
• The Ultimate Guide to Local SEO - Does your business serve a local area? People are searching for you! Show up with seven proven, actionable strategies for local SEO. Top ways to start fast.
  Topics: search, reviews, ultimate, google, location, strategies, ecommerce, seven, guide, website, business, seo, information, specific, local.
• They Visited Your Site. Here's Why Didn't They Buy. - Using your company's home page to collect data from current customers helps increase the percentage of prospective visitors who end up purchasing.
  Topics: buy, didnt, going, intent, site, visitors, task, visited, heres, information, data, came, youre, customer.
• Time to Shine: How to Create a Press Kit That Gets Publicity in 2021 - A press kit is a page on your website that contains resources and information for reporters and publishers. Check out these ecommerce press kit examples, and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space.More
  Topics: shine, reporters, gets, business, media, information, kit, publications, press, publicity, create, brand, journalists.
• Uberall raises $115M, acquires MomentFeed to scale up its location marketing services - Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: We rely on location-specific information when we are on search engines, when […]
  Topics: uberall, techcrunch, raises, scale, 115m, apps, location, momentfeed, company, social, acquires, information, business, customers, marketing, companies, services.
• Ukraine-based Serpstat Perseveres Amid the War - The Ukraine-based SEO platform Serpstat strives to maintain a level of normalcy for employees and customers.
  Topics: volunteers, serpstat, amid, company, ukraine, perseveres, support, information, help, ukrainian, war, employees, ukrainebased.
• Vimeo's 4 Tips for Generating Leads With Your Videos - As a marketer, you're often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story ... and generating qualified leads that will help you grow your business.
  Topics: video, know, leads, tips, generating, information, content, videos, contact, forms, vimeos, email, form, youre.
• What Are Local Citations [+ 4 Steps to Build Them for Your Business] - If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews.
  Topics: search, directories, online, citations, steps, websites, submit, business, nap, build, local, information.
• What Consumers Want to See on Company Websites [New Data] - For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
  Topics: element, website, consumers, data, design, dont, pages, websites, customers, company, important, information, consider, business.
• What Is Strategic Marketing? - Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you.
  Topics: research, process, phase, marketing, business, strategic, market, information, product, youll.
• What Is an API? The Answer in 300 Words or Less - When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators.
  Topics: endpoint, request, api, apis, words, tweets, answer, website, data, need, developers, information.
• What is HIPAA Compliance? - Bringing your commerce strategy online and digitizing your business solution is oftentimes a no brainer as it drives more convenience for your customers and creates an overall better customer experience. However, when your business strategy requires your customers to share Protected Health Information (PHI) such as medical records, health insurance records or billing details, your eCommerce strategy becomes more complex. Businesses that operate with this type of information need to ensure that they can remain secure per the federal law known as HIPAA. So what is HIPAA and how does Elastic Path help to support your business’ HIPAA compliance?   What is HIPAA? HIPAA, formally known as the Health Insurance Portability and Accountability Act of 1996, is a federal law created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. The Department of Health and Human Services (HHS) issued the HIPAA Privacy rule which establishes important protections of individually identifiable health information also known as Protected Health Information (PHI), when created, received, maintained, or transmitted by a HIPAA covered entity (health care plan, health care provider, healthcare clearinghouse) or business associate (A person or organization using or disclosing individually identifiable health information to perform or provide functions, activities, or services for a covered entity.) These protections include: Limitations on uses and disclosure of the information Safeguards against appropriate uses and disclosures Individuals rights with respect to their health information While businesses don’t receive a certification for meeting HIPAA compliance rules, a failure to meet these guidelines could result in significant fines, lack of loyalty, and loss of customers. Therefore it is imperative for your eCommerce business to be fully compliant.   How Do I know If My eCommerce Business Needs To Be HIPAA Compliant? The simple answer is, if you are handling any type of Protected Health Information (PHI), your business will need to be HIPAA compliant. So this means any type of healthcare businesses along with their business associates (BAs) will require HIPAA compliance in order not meet regulatory guidelines. Examples of these types of businesses include: Dentists, doctors' offices, insurance companies, pharmacies, and optometrists, while examples of their Business Associates include: Billing companies, answering services, and shredding companies. Of course this not an exhaustive list, so we recommend only using this as a baseline and working with a lawyer to determine where your business stands.   How Do I Find a HIPAA Certified eCommerce solution? While you can work with eCommerce solutions for your HIPAA compliant website, there is currently no certification recognized by the US Department of Health and Human Services (HHS) for HIPAA compliance for eCommerce solutions, and therefore you will not find a “HIPAA Certified” eCommerce vendor. Complying with HIPAA is a shared responsibility between the Covered entity and the Business Associates. Covered entities are ultimately responsible for evaluating their own HIPAA compliance and working with their vendor to form a Business Associate Agreement (BAA) that specifies each party’s responsibilities when it comes to PHI and ensure the security of their data assets to ensure HIPAA compliance.   Can I Still Work With Elastic Path To Build My HIPAA Compliant Website? Yes, you can! While you won’t find a HIPAA certified vendor, Elastic Path works with your business and business associates to continue to deliver a unified commerce experience without interrupting your HIPAA compliance.    In summary, achieving HIPAA compliance is a must for any business storing Protected Health Information and you can certainly work with Elastic Path to maintain HIPAA compliance while still delivering your unique eCommerce experiences. If you’re still unsure about how your business can work with Elastic Path to meet your requirements, feel free to set up a call with one of our internal experts to understand how we can help to achieve your goals.
  Topics: path, compliance, elastic, services, work, business, information, hipaa, health, ecommerce.
• What is Information Design + How It Can Help You as a Marketer - Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online.
  Topics: marketer, set, data, need, tools, thats, ideas, problem, understand, information, help, design.
• What is Technographic Data? (And Why It Matters) - Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
  Topics: information, sales, potential, matters, technographic, companies, marketing, efforts, technology, help, data.
• What is a Media Kit — and How to Make One [+ Press Kit Examples] - Your competitor releases a new product or service. You offer something similar — but, of course, much better.
  Topics: social, kits, kit, media, partnerships, information, page, press, easy, examples, brand.
• What is a PIM solution? How they work and why you need one. - As a business grows, their product information becomes siloed and dispersed, becoming harder to organize, access, and use. Product attributes, imagery, detailed descriptions, and supplier information eventually become extremely difficult to manage, slowing workflows and impacting customer experiences. To alleviate this pain point, many brands evaluate Product Information Management (PIM) solutions. Akeneo, a global leader in Product Experience Management solutions, defines PIM as providing “a single place for businesses to collect, manage, and enrich their product information”. PIM solutions can help businesses overcome some of the major challenges with managing and utilizing product information as they continue to grow. This article delves into how PIM solutions work, some key considerations for businesses looking to implement PIM systems, and the various advantages offered by PIM. What is a PIM Solution and Why Is It Useful? Over the past few years, commerce has shifted towards a digital-first approach, with customers demanding more streamlined digital experiences and new options for digital self-service. To adapt to these new trends and prove ROI, Marketing, IT, and Commerce teams are responsible for delivering digitized product information, quickly and clearly. A PIM solution helps brands to manage product information, improving their ability to quickly retrieve and use key data to power digital buying experiences. Implementing a PIM solution helps a brand ensure that quality data is organized for internal use and multichannel distribution, consolidating relevant product information onto a single platform. With the rapid digitization of sales and continued expansion into new channels, opting for a PIM solution can help connect different channels to preserve product data quality. Some of the key capabilities offered by PIM solutions include: Improving product data quality across all channels Tracking product progress and completion Managing and modifying relationships between products Collecting data from existing sources Cleaning and centralizing scattered data Specifying priorities across different data sources Enriching product information Translating product information into different languages Linking images, media, and documents to different products Building customized product feeds Curating and creating product sheets Analyzing and tracking product performance Marketers, eCommerce Managers, and Data Analytics teams can all utilize PIM to collect, enrich, streamline, and improve product information and data across multiple channels. This can significantly improve customer experiences, while helping businesses gain an edge over their competitors by getting to market quicker while reducing overheads and wasted resources. How does PIM work? A PIM Solution collects, manages, and enriches data in a single place. The figure below visualizes how PIM works at a high level. Product information and data is collected from various internal and external data sources, ranging from ERP systems to suppliers. The information is loaded into the PIM solution, which allows users to enrich, maintain, and translate the data User management tools, business rules, and validation workflows support the enrichment and maintenance of data Product information can then be distributed to various commerce channels, including eCommerce platforms, marketplace listings, and mobile applications A PIM uses various data types, such as: Technical Data – Specifications and measures (e.g. - material, colors, ingredients Usage Data – Descriptions (e.g. – how-to, where-used) Emotional Data – Product stories and rich descriptions (e.g. – imagery that builds strong, emotional connections with buyers) Media Files – Images, PDFs, Videos Businesses typically have a large amount of different types of data that support a single product throughout its lifecycle. Using a PIM system helps streamline product information management and speeds up the process between retrieving, improving, and displaying the data. For example, a PIM system can load descriptive product information that uses a combination of emotional data and media files as content into a catalog management solution. Here, products may be grouped into target markets, based on usage and technical data. Some of the key information that businesses can use a PIM to manage include: Essential Product Data – SKUs, product names, product descriptions, UPCs Marketing Data – Keywords, target personas, SEO elements Design Specifications – Style sheets, assembly instructions Channel Information – Google categories, mobile descriptions Supplier Manufacturer Data – Spreadsheets, certifications, bills Who needs a PIM Solution? PIM Solutions can be useful to all types of brands, B2C, B2B2C, or B2B, who aim to deliver frictionless, consistent, and engaging digital experiences that drive growth and improve their relationships with customers. Implementing a PIM solution can help streamline data across different channels. This is particularly useful for marketing, merchandising, and product management teams, as siloed and fragmented data can make it difficult to obtain and present a clear view of product information. Companies that anticipate or are currently entering a growth phase should particularly consider PIM solutions. With new customers and expansion into different channels, information will become increasingly scattered and siloed. As a result of this, teams may waste time and resources on managing and maintaining product data, both internally and with external groups. Additionally, firms that are currently struggling with managing product information or are spending excessive time and resources on managing data should also look to PIM as an effective method to collecting and cleaning their data. This will help to avoid missed opportunities, lost revenue, and falling market share to competitors. Some of the specific individuals that should consider a PIM software are: Marketers looking to deliver a consistent omni-channel product experience eCommerce Managers that want to prioritize product data quality to drive online sales Retailers hoping to strengthen or create relationships with suppliers Brands attempting to build or boost customer loyalty and satisfaction Managers seeking methods to reduce overheads and wasted resources Data Governance teams who want to track and meet compliance needs Strategy experts considering new approaches to get to market faster than competitors Sales teams that aim to sell more through better content and data accessibility   Product Content Management with Elastic Path At Elastic Path our Product Content Management capability offers many of the core features of a PIM solution including data consolidation, enrichment, organization, and syndication.  While it does not include robust workflow functionality, the core set of features are sufficient to meet the needs of many brands evaluating a PIM solution.  Plus, since it is part of Elastic Path Commerce Cloud product it seamlessly works with our Catalog Composer capability, enabling brands to create the unique and complex product- centric experiences their business needs.   Key Statistics and Additional Benefits of using a PIM PIM has grown rapidly over the past few years, and more companies are expected to adopt PIM in the future. Customers’ expectations for high quality, thorough, and accurate product information is expected to rise, and companies are investing in PIM to meet these demands. Furthermore, compared to IT-led Master Data Management (MDM) initiatives, implementing a PIM system is faster and more cost effective, simultaneously offering a myriad of measurable business benefits. Below are some statistics that highlight the growth of and key trends in PIM: The PIM category has grown at a compound annual growth rate of 25.3%, reaching over $15 Billion dollars in 2021 The global PIM market is projected to reach $59.25 billion by 2027 Asia-Pacific is expected to exhibit the highest CAGR of 28.3% PIM Software has been projected to be one of the most lucrative segments in the 2020-forecast period The emergence of COVID-19 is expected to increase the demand for and growth of PIM Cloud-based PIM solutions are expected to grow at the highest rate during the 2020-forecast period PIM automates up to 80% of typical manual tasks With its anticipate growth and the efficiencies it offers, PIM provides teams with the ability to enrich their product information, keep it clean and consistent, and improve customer experiences. Some additional benefits of utilizing PIM are: Increasing sales conversion rates: Higher quality data that incorporates different data types can boost customer conversion rates. Using a PIM solution can further help marketing teams make media and product descriptions specific to different channels. Improved customization: Firms can use PIM solutions to scale more effectively, as product experiences can be tailored and customized to match the specific needs and profiles of different customers. Boosted speed: PIM tools provide companies with a competitive edge, enabling them to streamline data collection and product information enrichment processes to get to market more quickly. Support for growth: As companies scale and grow, data becomes increasingly scattered and siloed. Implementing a PIM system early on can help brands avoid missing out on opportunities and wasting resources as data management becomes harder with anticipated growth. Decreased product returns: Research shows that incomplete or inaccurate product information are the key drivers of product returns. Product returns can increase costs and can cause a firm to lose customers; PIM reduces return rates by eliminating data errors and using validation processes to help deliver complete and correct information. Higher team productivity: PIM solutions automate many manual tasks, helping product marketing teams focus on building strong and compelling product descriptions. PIM systems also support the enrichment of data through built-in workflows, improving collaboration and productivity across different departments. Catalyzing expansion: By reducing the amount of time spent on managing current products and existing data, teams have more opportunities to research and innovate. PIM solutions provide the tools needed for omnichannel marketing, while also offering translation, review, and publishing tools to support entry into new regions or markets. PIM is changing the game For many brands, a PIM solution can be a game changer. By solving common data and information management issues, providing a variety of tools for expansion and customization, and supporting productivity across different teams, PIM can help firms improve current processes and create high-quality product data. Deploying a PIM can improve the level of control, organization, and speed within your marketing team, whether your firm is a B2B or B2C. The PIM market is expected to continue its rapid growth, and more and more firms are adopting a PIM solution that fits the needs of their organization. Implementing a PIM solution early on can support your firms growth and support future expansion, simultaneously improving customer experiences, retention, and brand image.
  Topics: management, need, solution, information, teams, solutions, work, growth, pim, data, product, different.
• What is a QR Code + How Does It Work? Everything Marketers Should Know - I'll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. "Open your phone camera and scan it. The menu should pop up."
  Topics: information, code, users, marketing, does, scan, customers, codes, work, know, dynamic, marketers, qr.
• What is the 7x7 Rule in PowerPoint? - Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem.
  Topics: information, presentation, single, 7x7, powerpoint, slides, lines, slide, rule, data.
• Why People Visit YouTube & How to Engage Them [New Data] - YouTube is the second largest website globally with over 2 billion global users.
  Topics: product, video, audience, youtube, videos, data, engage, related, brand, learn, visit, information.
• Why a Service-Based Business Needs an Online Store and How to Set One Up - Looking for more efficient operations and better margins? Leading service businesses are using eCommerce solutions to grow. Find out if it's right for you!
  Topics: servicebased, online, sell, pay, services, youre, woocommerce, needs, store, information, client, business, clients, options.
• You Don't Have to Be a Great Writer to Write a Great Blog - When I started HubSpot, I was a trained engineer with little writing experience.
  Topics: content, writing, information, blog, great, writer, search, keyword, words, write, dont, need, readers.
• Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store - Buyer’s guides are the fastest way to influence buying decisions and make sales. These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team that creates new business opportunities for you. Learn how to create one in this guide.More
  Topics: guide, best, buyers, guides, salesperson, readers, store, information, buying, create, online, product, products.