Top 2024 resources on insights
Best insights resource in 2024.
Learn more about insights to improve your e-commerce strategy.
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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
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User-generated content (UGC) has become increasingly important over the past few years.
Topics: actually, insights, generated, campaigns, customer, customers, product, brand, worked, community, ugc, usergenerated, expert, social, pages, content, user. -
11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]
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Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms.
Topics: reels, users, social, marketers, consider, platform, content, videos, twitter, tip, data, insights, expert, youtube, alternatives. -
15 Amazing Blogging Insights Your Analytics Can Tell You
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A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust... All in the early or middle stages of the buyer's journey.
But how do you know if it's working?
Topics: content, search, amazing, blog, youre, posts, insights, analytics, blogs, help, rate, tell, data, blogging, traffic. -
15 Best Instagram Analytics Tools for 2020
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Do you know if your Instagram marketing strategy is working? Can you tell which post or story generated the most engagement over the course of a week? If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics. For those unfamiliar with […]
Topics: metrics, profile, data, insights, engagement, performance, track, posts, analytics, best, tools, instagram. -
20 Tools & Resources for Conducting Market Research
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Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch.
Topics: market, product, survey, insights, tool, conducting, data, tools, target, resources, create, surveys, research. -
2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts
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Remember when being a “creator” was a laughable teen pastime?
Topics: insights, straight, platforms, niche, clouse, tips, thriving, content, experts, creators, audience, dumas, audiences, creator. -
28 Helpful Marketing Tutorials for Facebook
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Facebook Blueprint offers free courses and learning paths about marketing on Facebook and its platforms, including Instagram, Messenger, and Audience Network. Here is a list of recent tutorials for Facebook.
Topics: ads, shows, learn, explores, manager, insights, helpful, facebook, audience, tutorials, ad, marketing, business. -
3 Kinds of Ecommerce Data Insights Brick-and-Mortar Retailers Must Use to See Significant Growth
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Learn more about how you can optimize your brick-and-mortar experience.
Topics: store, brickandmortar, track, significant, traffic, ecommerce, tracking, data, inventory, understand, insights, retailers, kinds, growth. -
3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]
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While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.
Topics: plan, leaders, role, creator, brands, hire, marketing, expert, research, insights, creators, roles, recruit, content. -
4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
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Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral.
Topics: ai, videos, expert, creators, content, platform, search, predictions, preparing, consumers, million, tiktok, popular, insights. -
4 Uses for Google Ads’ New Insights Tab
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Google Ads introduced Insights in late 2020. The new beta feature will roll out to advertisers in the coming months. Similar to the Keyword Planner, Insights provides advertisers a sense of trending keywords.
Topics: insights, searches, relevant, keywords, search, audiences, trending, example, advertisers, uses, google, ads, tab. -
5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]
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Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
Topics: trends, insights, survive, research, audio, chat, usergenerated, marketing, hubspot, expert, marketers, abm, rooms, content. -
5 Retail Insights from a Covid Christmas
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Holiday consumer spending offers insights into the retail industry, including ecommerce's continued growth, consumer spending, and customer relationships. 2020 has been extraordinary — the pandemic, natural disasters, and a divisive U.S. election. What follows are five insights from the 2020 Christmas season.
Topics: online, sales, ecommerce, covid, spending, retailers, insights, pandemic, retail, money, christmas, shoppers. -
8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]
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Social media trends change fast.
Topics: video, service, media, databacked, consumers, content, recommendations, insights, strategy, social, customer, marketers, professionals. -
8 Women Founders Talk About the Biggest Missed Opportunities in Retail
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From AI and DTC partnerships to disrupting the shopping experience as we know it, these founders have big ideas about what's possible for retail and e-commerce.
Topics: cofounder, missed, opportunities, value, insights, tiktok, women, retail, talk, shopping, ceo, biggest, good, founders, thats, retailers. -
A Privacy First-World Won't Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot's CMO
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As marketers, we thrive on data.
Topics: privacyfirst, relationships, marketing, cmo, world, customer, privacy, hubspots, marketers, consumers, insights, firstworld, firstparty, need, data, wont, transform, hurt, customers. -
Big Data for Small Businesses: How To Leverage Big Data for Big Results
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Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition.
Topics: results, data, customer, small, insights, customers, leverage, businesses, big, business, analytics, provide. -
Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]
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AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking?
After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results?
Here, we'll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it.
Topics: marketers, ranking, search, google, told, aigenerated, hurt, hubspot, seo, using, content, human, casted, ai, litmus, insights. -
Charts: Global Retail Tech Funding 2021
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2021 was a record year for global funding of retail technology. In this installment of our weekly charts, analyst Adel Boukarroum breaks down the numbers.
Topics: deals, retail, cb, global, funding, charts, insights, tech, physical, increased. -
Critical Insights About Display Advertising in 2019 Explained
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What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”? Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come…
Continue reading Critical Insights About Display Advertising in 2019 Explained
Topics: publishers, advertising, comes, best, target, explained, marketing, ad, ads, critical, insights, ecommerce, display. -
Deep North raises $25.7M for AI that uses CCTV to build retail analytics
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Amazon and others have raised awareness of how the in-store shopping experience can be sped up (and into the future) using computer vision to let a person pay for and take away items without ever interacting with a cashier, human or otherwise. Today, a startup is announcing funding for its own take on how to […]
Topics: uses, analytics, using, cctv, build, retailers, startup, techcrunch, raises, north, deep, retail, ai, instore, data, insights, cameras. -
Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2018
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You may feel alone on your entrepreneurial journey but this post sheds light on the struggles other entrepreneurs face as they grow their online businesses.
Topics: entrepreneurial, survey, insights, business, majority, ecommerce, online, results, entrepreneurs, start, audience, products, businesses. -
Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2019
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[…]
Topics: start, ecommerce, entrepreneurs, businesses, audience, online, business, products, entrepreneurial, results, survey, insights. -
Ecommerce Insights from China’s Pinduoduo
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At the end of 2020, the five-year-old Chinese shopping app Pinduoduo had 788.4 million users and more than $9 billion in annual revenue. Pinduoduo's incredible growth may provide some insights into the future of ecommerce.
Topics: insights, ecommerce, pinduoduos, team, users, pinduoduo, chinas, products, platform, social, shopping, shoppers, product. -
Ecommerce Product Releases: September 18, 2022
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This installment of our twice-monthly rundown of new services that could help merchants includes updates on live shopping, warehousing and distribution, cryptocurrency, and more.
Topics: capabilities, sellers, prime, releases, product, brands, amazon, insights, launches, ecommerce, marketing. -
Facebook Analytics is Going Away: Should Marketers Really Worry?
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As marketers, we crave data.
Topics: worry, marketers, really, business, going, help, events, away, page, analytics, track, data, insights, facebook, manager. -
Facebook Insights: A Beginner's Guide [+ Step-by-Step Instructions]
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If your brand has a business Facebook page, you'll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it.
Topics: facebook, video, number, instructions, users, stepbystep, insights, guide, beginners, click, page, data, content, audience. -
Fresh insights on how Singaporean men shop online
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The majority of Singaporean men spend at least 30 minutes shopping online every day, according to a survey by Southeast Asian e-commerce platform Shopee.
Topics: shopping, male, revealed, shopees, fresh, singaporean, survey, cent, online, shop, insights, men, users. -
Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]
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The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI.
Topics: human, openended, customercentricity, opportunities, customers, sales, insights, youll, data, companies, responses, generative, ai, connect. -
Get Ideas, Inspirations, and Insights at the Magento B2B Experience
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Don’t miss the opportunity to hear from industry experts on current B2B trends and topics
Topics: yang, ideas, inspirations, b2b, experience, industry, trends, magento, offers, commerce, learn, leaders, insights. -
Google Shares How to Harness the Power of AI at Make it Big 2021
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Data insights from artificial intelligence (AI) technology can help retailers learn more about their customers — and therefore make better…
Topics: business, insights, think, youre, harness, shares, googles, ecommerce, power, google, products, ai, big, bigcommerce, merchants. -
How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups]
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As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.
Topics: advisor, help, startups, insights, data, software, prepare, development, ai, start, mishra, customer, need, revolutionize, product, senior, aws. -
How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode]
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If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3.
Topics: podcast, business, episode, audience, product, internet, marketing, feedback, customers, going, executive, shift, community, platforms, web, insights. -
How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
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At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
Topics: content, marketing, social, quarantine, video, data, influencer, work, users, changed, pandemic, insights, stay, expert, increased, trends, media. -
How to Achieve a High Performance Score on Google PageSpeed Insights for WooCommerce
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Website performance is an essential aspect of web design that is often overlooked by agencies. If your site responds and delivers content very quickly, you’ll receive many benefits – including an increase in conversions and better rankings in Google. At Herdl, we fully appreciate the benefits that high performance can offer across multiple marketing channels […]
Topics: pagespeed, sites, hosting, speed, score, high, website, wordpress, server, using, achieving, performance, best, insights, site, google. -
How to Analyze Facebook Data to Understand Your Audience
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With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses.
All of those users generate a lot of data.
Topics: filter, facebook, page, post, information, audience, understand, insights, youre, content, analyze, data. -
How to Answer "Are We in a Recession?" to Your Marketing Team [2022 Expert Insights]
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As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?".
Topics: recession, marketing, expert, spending, marketers, expect, insights, uncertainty, think, leaders, economy, answer, team. -
How to Eliminate Render-Blocking Resources From Your WordPress Website
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Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how?
Topics: resources, wordpress, css, insights, javascript, page, pagespeed, files, eliminate, website, renderblocking. -
How to Grow Your TikTok Following [Expert Insights + Data]
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Growing on TikTok can seem like slow process. And if you're putting in the hard work to create amazing content, it can feel extra frustrating.
To help speed things up, we've compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count.
Let's dive into the best tips and tricks to grow your TikTok.
Topics: challenge, insights, stitch, users, video, post, expert, tiktok, following, videos, grow, duet, data, content, best. -
How to Skyrocket Your Blog's Organic Traffic With a Search Insights Report
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Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team.
Topics: skyrocket, report, keyword, traffic, blog, organic, search, blogs, team, topic, writers, sir, insights, content. -
How to Use Instagram Insights (in 9 Easy Steps)
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Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.
You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
Topics: number, account, insights, users, instagram, posts, business, profile, content, post, easy, steps. -
How to Use Instagram Insights to Accelerate Your Growth
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What’s the difference between an Instagram account with 10,000 followers and an account with 100? It’s simple. The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them. Okay, […]
Topics: growth, times, insights, instagram, post, number, tap, accelerate, content, profile, posts, accounts. -
How to work with top influencers and avoid ad blockers
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We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
Topics: marketing, ad, tactics, growth, influencers, willing, avoid, work, techcrunch, blockers, insights, followers, share, product. -
Improve SEO with ‘Audience Insights’ in Google Ads
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What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data.
Topics: search, improve, insights, ads, campaigns, report, data, content, remarketing, audience, seo, google. -
Killing the conversion killers: insights from real-world A/B tests [Video]
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How have online retailers like you crushed their conversion killers with A/B testing?
We've compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.
Topics: video, killers, realworld, checkout, youtube, view, killing, webinar, videos, tests, ab, insights, conversion. -
Make it Big Podcast: Cyber Week 2021 Trends and Insights from a Record Holiday Season
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Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, join…
Topics: cyber, built, ecommerce, shoppers, really, season, trends, record, podcast, insights, think, going, merchants, things, big, week, holiday. -
Mobile Optimization Insights: Test, Test, Test
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Something Digital’s Caitlin Mekita shares her key takeaways from a panel discussion, Optimizing Mobile Conversion: 7 Surprising Results from a Magento Community Study.
Topics: mobile, wishlist, magento, testing, test, checkout, insights, optimization, sites, way, button. -
Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]
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From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year.
Topics: navigating, opinions, revolution, ai, creative, marketers, essential, content, chatgpt, insights, marketing, expert, information, email, brand, going, data. -
PPC Competitor Analysis: The Complete Guide
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In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you're not fully tuned into what others in the space are doing.
Topics: analysis, ppc, google, complete, competitors, ads, keywords, guide, competitor, ad, insights, keyword. -
Podcast 33: The Podcast is Back and Three Updates for 2018
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We’re back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A little look at where I’ve been the past […]
Topics: lot, productivity, insights, think, road, months, ive, content, email, im, things, going, podcast, really. -
Podcast 34: Productivity Insights After Six Months on the Road
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In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
Topics: business, podcast, think, really, youre, insights, work, going, things, months, road, im, productivity, week. -
Sendlane raises $20M to convert shoppers into loyal customers
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The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters.
Topics: 20m, company, loyal, customers, insights, shoppers, data, raises, email, techcrunch, kim, platform, revenue, sendlane, customer, convert. -
Shopify Site Speed Optimization for 2023 (Actionable Insights)
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In today's fast-paced digital world, users expect sites to load quickly and efficiently. Slow website speed can lead to frustrated customers, decreased sales, and lower search engine rankings In this article, we will explore the importance of page speed for…
Continue reading Shopify Site Speed Optimization for 2023 (Actionable Insights)
Topics: insights, actionable, ensure, store, shopify, speed, website, app, load, user, optimization, slow, site. -
Sports and Fashion Team Up for Unique Branding Opportunities
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: team, opportunities, world, black, programs, york, fashion, branding, tap, unique, store, marketing, insights. -
Survey of Amazon Sellers Offers Insights for 2019 Holiday Season
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My firm surveyed roughly 1,700 sellers with annual revenue from Amazon of at least $5 million. We received 218 responses. I'll focus on the results in this article.
Topics: brands, survey, season, holiday, sell, listings, ads, insights, amazon, products, product, sales, sellers, offers. -
The Best LinkedIn Articles + Expert Insights
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With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place.
Topics: linkedin, best, stress, rest, important, insights, marketing, expert, articles, things, job, women, looking, work. -
The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn's Marketing Manager
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LinkedIn is a powerful tool for marketing -- in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%
Topics: brand, nihalani, human, targeting, successful, content, youre, critical, element, advertising, marketing, manager, think, linkedins, linkedin, insights, business. -
The SEO Evolution: Expert Insights into the Future Landscape of Search
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At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year.
Topics: googles, seo, future, ai, web, analysts, expertise, insights, google, expert, content, landscape, evolution, social, search. -
The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
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A writer at heart, Meghan Keaney Anderson centered her career around content creation.
Topics: generative, ai, data, marketers, post, marketing, help, tools, content, create, state, insights, expert, revolutionize, say. -
The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]
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In 2024, 43% of B2C marketers plan to increase their marketing budget.
Topics: hubspot, influencer, expert, trends, values, insights, marketing, content, b2c, shortform, brand, marketers, video, data, blog, social. -
The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]
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Every marketer faces different challenges.
Topics: expert, face, challenges, crm, strategy, trends, insights, marketing, expect, social, content, help, leaders, data, youll, solve. -
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
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To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.
Topics: uber, data, brand, revenue, expert, marketing, create, clickup, goals, content, social, sales, dropbox, products, customers, leaders, insights. -
The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise
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If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".
Topics: automation, experience, customer, relationship, teams, tools, data, unsung, sales, brand, service, promise, marketing, delivering, insights. -
Today, BigCommerce becomes a 2019 Gartner Peer Insights Customers’ Choice for Digital Commerce
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Now more than ever, enterprise buyers have access to an abundance of information to help them throughout the buying process.…
Topics: аnd, thе, а, gartner, today, ecommerce, commerce, оf, bigcommerce, insights, customers, peer, choice, reviews, digital, іs. -
Transforming Digital Experience with Composable Commerce and Co-Innovation
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Companies today compete and win through their digital experience. At Bounteous, we focus our efforts on co-innovation and transformative digital experiences to drive results for our clients. We elevate brand experiences through our technology partnerships and unparalleled platform expertise.
Elastic Path’s API-first enterprise commerce platform, ability to support complex business models, and open-source technologies provide the ability to create immersive experiences throughout all stages of a customer’s journey. Together we combine our content and commerce expertise to deliver commerce experiences that drive greater ROI.
Are you looking for an edge in digital experience? This post will break down how your business can stay innovative and ahead of the curve in the current digital landscape, important factors your business must consider at the start of a digital transformation project and current trends in digital experience that are critical to future success, including insight around Composable and Customer-Centric Architecture.
Innovation in the Current Digital Landscape
At Bounteous, we exist to help leading companies compete and win digitally by continuously innovating brand experiences that drive transformative results. We believe that innovation begins with a critical insight and that a competitive advantage is attained when a brand can continuously generate and apply those insights. Simply stated, innovation is doing better things and doing things better.
Therefore, insights need to be generated for various purposes - to help organizations define their thesis for transformation, create distinct brand experiences, expand and identify customer segments, flawlessly execute to drive conversion, and so much more.
We achieve this through our model of co-innovation which is not a project or standalone initiative; it is fundamentally about enhancing the way we work together with our clients to deliver results.
We believe that companies today compete and win through their digital experience - and how that digital experience connects to all other aspects of their ecosystem. While that’s been true for a while, we’ve seen it accelerate these last two years as companies need to connect with their customers more and more - and as 1:1 relationships with customers become the norm.
Keith Schwartz, Co-Founder & CEO of Bounteous, has introduced the Co-Innovation Manifesto, which includes principles and a call-to-action for business executives seeking to compete and win digitally. We highly recommend you check it out!
What to Consider at the Start of a Digital Transformation Project
First and foremost, we believe in the power of ‘critical insights’ to inform strategies and experiences we create. We generate critical insights to develop end-to-end strategies that yield the most valuable opportunities for experience and commerce innovation.
Innovation is accelerated by a virtuous cycle we call ‘digital flow,’ in which data yields critical insights that enable multi-moment orchestration and continuous experience and commerce innovation.
We believe in always having a measurement strategy in place with the right tracking to ensure we can continue to learn from and evolve the digital experience – making it work harder and smarter for you.
Lastly, when we talk about co-innovation and collaboration, we talk a lot about the right enablement model that must be in place in order to help our customers mature across talent, methods, tech and data - all of which are critical in achieving a continuous cycle of innovation. These pillars are critical to delivering innovative digital experience.
Without the right team, technology, strategy, platform, and data tools, you’ll be fighting an uphill battle.
Trends in the Digital Experience (DX) That Are Critical to Future Success
Composable Architecture
Trends in headless technology have offered breakthrough improvements in customer experience, but implementing headless as isolated projects limit the total business impact. Composable architecture, on the other hand, provides business agility, speed, and reliability by combining efforts logically at the infrastructure level.
Composable architecture is a comprehensive approach to consolidating headless initiatives—ultimately bringing agility to the digital experience infrastructure. Think of composable as the big sister of headless DX architecture.
Composable requires more initial planning but brings greater long-term savings through process optimization and flexibility. With composable, you can manage the true value of decoupled systems and create the best-in-class solutions for your business—making composable the future of digital experiences.
What does it mean to have a Composable architecture?
Discover more about the latest approach to ecommerce, it's three core architectural tenets, and whether or not the approach is right for you.
Read the Guide
Customer-Centric Architecture
In the early phase of a relationship between your organization and a platform partner, it’s crucial for your partner to understand the business need and your customer so the platform customization can be architected with those factors in mind.
When you lose sight of your customers by letting technology dictate your approach, you start serving the means rather than the end, meaning you’re implementing technology for its own sake, rather than serving a business purpose.
As our digital ecosystems become more sophisticated and integrate multiple platforms as well as bespoke components, we expect to see a growing trend around customer-centric architecture.
Co-Innovation
When we work together, we succeed together. Often, departments within an organization talk to each other but have their own unique goals and objectives in mind when building a platform rather than a single set of overarching, unifying goals. That tends to create data silos and issues surrounding the points of control around data flow.
A good partner can serve as communicative and connective tissue between the departments in an organization. They will help your team look beyond individual department goals and see a cohesive picture that can better inform the implementation. We expect to see more clients demand this kind of mutuality from their partners in the future.
Topics: composable, data, transforming, insights, experience, platform, coinnovation, experiences, business, commerce, technology, digital, critical. -
Using AI to reboot brand-client relationships
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Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.
Topics: customer, ai, reboot, relationships, past, brands, interactions, future, insights, brandclient, data, techcrunch, using, purchase, experience, focus. -
Using Google Analytics’ Learning Resources
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Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help.
Topics: using, google, data, provides, videos, analytics, getting, resources, insights, including, questions, learning. -
Why Ecommerce SEO Matters More Than Ever in 2023
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SEO is becoming more crucial to success in the digital age. Here's why.
Topics: optimizing, seo, insights, search, trends, online, local, website, ecommerce, businesses. -
Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]
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You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling.
Topics: expert, sales, content, selling, digital, work, insights, isnt, audience, course, podcast, product, customers, fix. -
Your Guide to Facebook Analytics
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With data taking on an increasingly vital role in modern business, no tool is complete without an analytics feature. From YouTube to Twitter and Instagram, nearly every single platform out there is backed by its own integrated analytics tool. As the king of social media, Facebook is certainly no different. […]
Topics: generate, google, facebook, analytics, page, tools, free, business, tool, sales, insights, data, marketing.