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10 New Instagram Features Marketers Should Be Using in 2022 - With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
Topics: brands, sticker, marketers, feature, users, using, instagram, creators, platform, media, features, social.
15 Apps for Instagram Posts to Make Your Content Stand Out - With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore.
Topics: stand, free, posts, content, followers, instagram, android, apps, youre, tools, help, filters, app.
20 Essential Instagram Marketing Tools You’ll Need in 2022 - With thousands of Instagram marketing tools to choose from, how do you know which ones you need?
Topics: tool, need, essential, youll, allows, media, platform, marketing, content, instagram, features, users, tools, social.
20 Valentine's Day Marketing Campaigns We Love - Valentine's Day is a time to celebrate love in all its forms, be it romantic love, platonic love, familial love — or your love for marketing. Okay, that last one might be a little out of place, but you get the point.
Topics: campaigns, consumers, campaign, instagram, couples, marketing, ad, day, valentines, love.
21 New Social Media Tools for Merchants in 2021 - New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more.
Topics: instagram, facebook, api, product, tiktok, introduces, launched, shop, merchants, social, creators, tools, content, media.
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed) - Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to display a sleek Instagram theme?
Topics: color, post, posts, create, look, feed, borrow, instagram, colors, themes, choose, theme, stunning.
26 of the Best Brands on Instagram Right Now - Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers] - As a marketer, you've probably wondered which Instagram video format would perform the best for your audience.
Topics: leverage, videos, video, size, aspect, ratio, marketers, content, data, surveyed, format, formats, instagram.
30 Fashion Brands That Marketers Can Learn From on Instagram - Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry.
Topics: marketers, fashion, products, features, learn, inspiration, product, instagram, photos, brand, clothing, brands, feed, followers.
31 Influencer Marketing Stats to Know in 2023 - Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023.
Topics: influencer, campaigns, stats, united, million, influencers, instagram, states, marketing, followers, marketers, know.
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research] - Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.
Topics: microinfluencers, reasons, influencers, followers, engagement, brands, research, datadriven, marketers, marketing, microinfluencer, hubspot, influencer, work, instagram.
41 Instagram Features, Hacks, & Tips Everyone Should Know About - Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab?
Topics: features, tap, icon, post, add, instagram, account, tips, profile, click, bio, hacks, know, posts.
5 Examples of Off-site Social Proof - Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Topics: example, consumers, products, proof, examples, testimonials, product, page, social, endorsement, offsite, instagram.
5 Instagram Challenges Marketers are Facing, According to Research - Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options.
Topics: hashtags, video, report, post, according, engagement, research, marketers, facing, posts, marketing, challenges, audience, instagram.
5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own] - Today, your Instagram profile is like a mini-version of your website.
Topics: add, highlights, instagram, highlight, brand, inspire, covers, click, cover, profile, icons, steps.
5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data] - According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.
Topics: dont, lose, brand, content, audience, blog, data, post, youre, posting, followers, brands, instagram, reasons, hubspot, marketers.
5 Social Commerce Must-haves for 2022 - Social media is upending global ecommerce. In China, the world's largest ecommerce market, online buying is a social experience, with live-streaming, in-app purchases, and content. Elsewhere, Facebook's impact will only increase given its massive size, native data collection, and growing set of ecommerce tools. Here are five social commerce must-haves for 2022.
Topics: influencer, musthaves, commerce, content, ar, instagram, social, media, audiences, ecommerce, products.
5 Social Media Algorithms Marketers Need to Know About in 2022 - Have you ever wondered why those pesky social media algorithms exist? Though it may seem like they gatekeep your content, algorithms aren’t out to get you or hide your content from the masses. Let me paint a picture for you.
Topics: marketers, feed, posts, know, post, algorithm, facebook, algorithms, tweets, content, media, social, instagram, users, need.
5 Tips to Create a Linktree for Instagram in No Time - If you use Instagram, you might have seen the phrase “link in bio” before.
Topics: linktree, bio, links, profile, add, instagram, create, users, link, relevant, share, tips.
5 Ways to Grow Your New Business on Instagram - Having a strong Instagram presence is important for businesses, here are 5 tips to get your business more exposure & user engagment on the platform.
Topics: grow, followers, business, dont, hacks, youre, posts, ways, following, users, product, growth, instagram, help.
7 Best Link in Bio Tools for 2023 - Once upon a time, we used to hand out resumes. No longer. Now, we find people via their social media accounts. And when they say “link in bio,” that’s how we find out more about their bio, their portfolio, their… Continue reading 7 Best Link in Bio Tools for 2023
Topics: link, page, links, instagram, youre, bio, social, options, media, best, tools.
74 Social Commerce Stats Marketers Should Know in 2021 - Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.
Topics: stats, know, commerce, media, instagram, marketers, social, products, statista, purchase, users.
80+ Instagram Stats You Need to Know in 2023 - It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up.
Topics: social, say, media, users, stats, marketers, know, need, posts, platform, instagram.
A Step-by-Step Guide to Advertising on Instagram - Instagram has finally surpassed 1 billion users. Yes — that's a billion with a B.
Topics: youre, choose, create, youll, ad, advertising, audience, facebook, instagram, stepbystep, set, guide, ads.
After testing, Instagram launches ads in the Instagram Shop tab globally - Last year, Instagram unveiled Shops as part of Facebook’s larger pivot toward e-commerce. Shops is front-and-almost-center on the app’s bottom navigation bar, even more readily accessible than the button to upload a new photo. Now, after testing in the U.S. earlier this month, Instagram will introduce ads on the Instagram Shop tab globally, rolling them […]
Topics: ads, shops, techcrunch, ad, product, instagram, users, shop, tab, testing, tile, launches, globally, appear.
B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers] - When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
Topics: marketing, data, trends, strategy, instagram, marketers, say, b2b, roi, content, plan, b2c, compared, brands.
Boost Sales with Social Commerce This Holiday Season - Pumpkin spice is in the air and the holiday season is upon us. And with holiday sales expected to spike…
Topics: customers, holiday, season, boost, facebook, brand, influencer, sales, shoppers, product, products, social, instagram, commerce, marketing.
Clubhouse vs. Twitter Spaces (+ How Other Audio Platforms Match Up) - When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.
Topics: match, feature, clubhouse, twitter, live, instagram, spaces, platforms, social, vs, audio, rooms, media.
Delori Theme Review: Will This Be Your Next Shopify Theme? - Delori is a premium Shopify 2.0 theme designed for fashion and clothing eCommerce stores. It's a popular choice for high fashion brands because it comes with various media-rich tools that make your products pop. Among other things, it allows online… Continue reading Delori Theme Review: Will This Be Your Next Shopify Theme?
Topics: product, review, products, page, add, theme, instagram, shopify, customers, delori.
Ecommerce Product Releases: May 17, 2022 - This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes digital currencies, checkout tools, freight logistics, and more.
Topics: digital, service, releases, product, returns, shipping, merchants, instagram, fulfillment, customer, ecommerce, platform.
Facebook Lead Ads Lowered CPA, Boosted Results - When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company.
Topics: ads, registrants, form, email, lead, results, facebook, cpa, boosted, instagram, lowered, registration, ad, profile.
Go Beyond Likes and Follows: How to Create a Social Media Strategy That Sells - Social media marketing can help you build an audience of customers and drive sales, or it can be a time-consuming distraction. Learn how to create a strategy that keeps your actions focused and allows you to execute without taking too much attention away from running your business.More
Topics: post, likes, social, content, create, video, follows, marketing, goals, sells, instagram, strategy, media, audience.
How (& Where) Consumers Discover Products on Social Media [New Data] - Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's the perfect vehicle for product discovery.
Topics: consumers, marketing, media, platform, facebook, instagram, products, users, posts, product, discover, ads, social, data.
How 25 Brands Are Using Instagram Stories - There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business.
Topics: great, using, products, content, instagram, customers, product, audiences, example, youre, brands, brand.
How 500 Marketers are Leveraging Instagram Shopping Tools [Data] - Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.
Topics: data, instagrams, tools, surveyed, shop, product, social, instagram, shopping, brands, marketers, leveraging.
How Often Should Your Business Post on Instagram? - Maintaining a steady cadence of posts is crucial for building a following on Instagram and making sure your posts are seen. Here’s what we know about how often your business should be posting on Instagram.More
Topics: youre, business, social, posting, posts, day, content, feed, post, instagram.
How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too) - Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.
Topics: brand, brulhart, video, strategy, influencer, 45k, create, content, tiktok, instagram, reels, told, went.
How To Do Affiliate Marketing on Instagram - Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL.
Topics: code, affiliate, instagram, followers, work, marketing, unique, audience, products, businesses.
How To Get a Business Verified on Instagram - “After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”
Topics: instagram, verified, account, content, business, profile, presence, request, public, verification.
How To Make Instagram Reels and Use Them to Your Advantage - If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.
Topics: content, reel, instagram, brand, video, reels, add, advantage, audio, sound, post.
How to Be an Effective Instagram Manager [Expert Tips] - Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it's safe to say your organization's audience is among Instagram's many users.
Topics: content, tips, help, consistent, brand, brands, media, audience, manager, effective, instagram, expert, social.
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter] - In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”
Topics: facebook, reach, instagram, post, twitter, media, social, posts, audience, boost, set, target.
How to Build Your Brand With Instagram: 11 Tried-and-True Strategies - Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021.
Topics: reach, brand, build, triedandtrue, share, content, followers, audience, post, social, strategies, instagram.
How to Create a Location on Instagram (+ Reasons Why You Should) - Adding your location on Instagram is often an underrated feature for brands.
Topics: add, search, location, create, reasons, facebook, click, created, custom, instagram, select.
How to Delete Your Instagram [Easy Guide] - Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram account is for you.
Topics: delete, easy, menu, guide, scroll, account, click, select, instagram, reenter, deactivate, youre.
How to Make Instagram Story Highlights [+Engage Your Audience] - Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on "Stories," however, as you probably know, those are only viewable for 24 hours. But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the "Highlights" feature several years ago.
Topics: highlights, engage, social, way, save, instagram, post, highlight, audience, add.
How to Make an Instagram Business Account - Instagram is an undeniably powerful tool for businesses.
Topics: business, switch, click, account, instagram, facebook, profile, personal, youll, youre.
How to Make an Instagram Link-in-bio Page - Instagram allows no links in posts. Followers who want to learn more are stuck, unless the merchant provides a link in its bio to a page with post links, to learn more. We explain.
Topics: tools, link, post, linkinbio, links, media, content, page, instagram, bio, social.
How to Monetize Instagram Reels With Reels Play Bonus - An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos.
Topics: play, monetize, reel, reels, creators, payout, youre, bonus, plays, instagram, money.
How to Optimize Your Instagram Strategy for Search Discoverability - On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content.
Topics: location, discoverability, search, optimize, post, term, posts, add, explore, instagram, tab, users, hashtags, strategy.
How to Post to Instagram From Your Computer [12 Easy Steps] - Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons and others, you might be wondering, "Can I post to Instagram from my computer?" We have some good news.
Topics: post, computer, video, instagram, add, media, click, desktop, easy, youre, steps, upload.
How to Repost on Instagram: Ways to Reshare Content From Other Users - Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram.
Topics: users, screenshot, content, youve, instagram, click, add, ways, share, reshare, repost, post.
How to Sell More with Facebook for BigCommerce: Your Guide to Success - More than 3.4 billion people use Facebook every month to connect with friends and the brands they love. And as…
Topics: shop, catalog, instagram, facebook, success, business, tag, tags, products, sell, bigcommerce, product, guide.
How to Share an Instagram Story in Under 5 Steps - Have you ever watched an Instagram story and thought, "[Insert name of friend] needs to see this?"
Topics: share, tap, post, tagged, reposting, content, users, instagram, repost, steps, add.
How to Use Instagram Insights (in 9 Easy Steps) - Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy. You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
Topics: number, account, insights, users, instagram, posts, business, profile, content, post, easy, steps.
How to Use Instagram: A Beginner's Guide - Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
Topics: follow, facebook, post, click, notifications, tap, share, youre, instagram, beginners, guide, account.
How to use WhatsApp on Instagram to sell more? - If you have a small business and want to sell more through Instagram, you can already have a WhatsApp button on your profile.
Topics: whatsapp, week, click, option, professional, options, instagram, profile, number, account, sell.
Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker - If you've been on Instagram for a few years now, you've likely watched the evolution of influencer marketing unfold.
Topics: feature, social, swipe, post, links, getting, followers, link, product, sticker, means, instagram, rid.
Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data] - Remember when social media was all about keeping up with your friends and family?
Topics: dmbased, instagram, social, data, media, launches, saw, past, businesses, coming, marketers, shopping, survey, products, users, tools.
Instagram Live Shopping: Everything You Need to Know - The future of online shopping is here. Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live… Continue reading Instagram Live Shopping: Everything You Need to Know
Topics: questions, streams, shopping, instagram, know, youre, brand, live, need, products, product, customers.
Instagram Marketing for Small Businesses: The Complete Guide - Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
Topics: complete, content, audience, guide, brand, marketing, businesses, instagram, users, small, business, followers.
Instagram Promotions: How to Create One in Minutes + 3 Best Practices - Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well.
Topics: post, promotions, create, users, instagram, minutes, goal, best, ad, practices, posts, promotion, page, youre, audience.
Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] - Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.
Topics: marketing, reels, data, app, snapchat, videos, discover, tiktok, content, create, instagram, businesses, users, professional, vs.
Instagram SEO: 10 Techniques for Increasing Your Reach - Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn.
Topics: content, increasing, secondary, keywords, techniques, instagram, users, seo, hashtags, search, reach, primary, keyword.
Instagram Shadowban Is Real: How to Test for & Prevent It - When you're trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere.
Topics: shadowban, test, hashtag, youve, post, instagram, content, account, hashtags, shadowbanned, following, instagrams, real, prevent.
Instagram Shops: Tips and Strategies - Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Topics: instagram, posts, shops, products, tags, users, features, view, pdps, product, tips, strategies, shop.
Instagram and TikTok Resumes: Are Marketing Managers Watching Them? - Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to "continue expanding and enhancing TikTok as a new channel for recruitment and job discovery," according to a news release.
Topics: video, asked, tiktok, resume, instagram, watching, recruiters, job, traditional, managers, resumes, marketing.
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought "SKIMS is showing up everywhere!" That’s because the company has an integrated media planning strategy.
Topics: content, planning, media, marketing, adopt, audience, plan, youre, target, instagram, channels, integrated, strategy.
Make it Big Podcast: Tapping Into Social Commerce Success with Meta - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
Topics: brand, meta, social, commerce, big, success, instagram, business, tapping, going, product, content, really, podcast, way.
Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: end, creators, instagram, means, marketing, bonus, reels, program, users, payments, meta, ending, play.
My 3 Rules for Social Media Success - Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales.
Topics: audience, connect, social, media, way, paintings, success, videos, repost, rules, business, instagram.
Scheduling Instagram Reels: The Complete Guide - Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch.
Topics: instagram, reels, schedule, video, complete, guide, social, plan, scheduling, post, reel, media.
Social Commerce: What It Is & How to Use It in 2021 - Recently, I set an iPhone time limit on my social media use to "45 minutes". I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.
Topics: users, ads, social, purchase, facebook, products, commerce, instagram, product, media.
The 10 Best Social Media Dashboard Tools & Apps - When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.
Topics: dashboard, great, media, content, twitter, apps, posts, best, social, tools, instagram, schedule.
The Best Ecommerce Content for Instagram - Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers.
Topics: customers, page, products, content, share, instagram, social, merchants, ecommerce, product, best.
The Best Integrated Marketing Campaigns, According to HubSpot Marketers - Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get to your destination, you might see a GIF on your feed, displaying the donut.
Topics: according, social, marketers, campaign, hashtag, content, integrated, awareness, instagram, marketing, hubspot, facebook, brand, campaigns, best.
The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers - In 2022, it's clear that Instagram is no longer just a photo-sharing app.
Topics: shopping, live, report, instagrams, data, marketers, hubspot, blogs, tools, social, benefits, exclusively, instagram.
The HubSpot Blog’s 2022 Instagram Marketing Trends Report - If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
Topics: say, brands, instagram, leverage, report, trends, blogs, content, marketers, shopping, marketing, followers, effective, hubspot.
The Ideal Length for Instagram, Facebook, Twitter, & LinkedIn Posts - When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?"
Topics: ideal, length, title, character, instagram, description, meta, facebook, text, characters, posts, videos, linkedin, limit, twitter, post.
The Rise of Paid Verification on Social Media - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: blue, instagram, marketing, paid, twitter, accounts, social, increased, rise, verified, users, verification, media.
The Ultimate Guide to Instagram Stories Ads in 2023 [+ New Data] - Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
Topics: ultimate, instagram, video, viewers, attention, guide, best, text, ads, brand, data, ad, youre.
The Ultimate Guide to Instagram for Business [+Data From 500 Marketers] - More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.
Topics: audience, content, create, followers, instagram, marketers, post, ultimate, data, youll, guide, business, ad.
These small brands have used Instagram to grow their business. How they did it? - I spoke with three sustainable clothing brands: Paralia, Miel the Brand and Maia Studio about their Instagram Shops and their growth through the network and the motivating thing is that anyone can start a business through it.
Topics: grow, studio, business, brands, small, instagram, thing, sustainable, spoke, start, used.
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today - Ecommerce continues to grow and thrive, but companies must adapt to find real success.
Topics: business, ecommerce, instagram, sell, single, multichannel, adjust, ecommercechannel, channel, today, channels, need, customer, platforms, strategy.
TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada - TikTok is moving into e-commerce. The company announced this morning an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada in the weeks to come. The social video platform first announced its plans to partner with Shopify last October, […]
Topics: pilot, facebook, uk, merchants, techcrunch, pilots, shopify, expands, product, instagram, shop, canada, shopping, tiktok, partnership, ecommerce.
Top 15 Brands on Instagram, for Inspiration - Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
Topics: followers, inspiration, include, feature, highlights, videos, content, million, brands, profile, instagram, images.
Top Tactics for Instagram Growth in 2022: HubSpot Blog Data - Instagram is a top-rated app, with more than 1 billion global monthly active users.
Topics: tactics, posts, theyre, hubspot, growth, followers, marketers, content, data, posting, blog, post, audience, engagement, instagram.
What International Marketers Should Know About Instagram Lite - Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages.
Topics: features, know, original, platform, data, marketers, international, users, content, app, instagram, load, lite.
What Is Instagram Creator Studio? [+ How Marketers Can Use It] - As a brand, influencer, or creator on Instagram, you know how convenient it is to manage your profile within the app and on a device that sits in your pocket. However, if you ever wanted to view it on a larger screen, like your desktop, you probably had to use an external third-party tool.
Topics: instagram, schedule, studio, content, creator, marketers, select, posts, post, image, youll.
What are Instagram Guides? [+ How to Create One] - If you're on Spotify, chances are you've curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram?
Topics: instagram, way, guide, guides, content, create, favorite, share, promote, products.
What is Live Shopping: A Guide for Ecommerce Professionals - Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're… Continue reading What is Live Shopping: A Guide for Ecommerce Professionals
Topics: shopping, live, guide, brands, product, instagram, professionals, ecommerce, influencer, stream, social, products.
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration - Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network where they need to have some sort of presence.
Topics: instagram, video, followers, photos, videos, example, inspiration, way, social, post, content, ideas, spark.
What's an Instagram Handle? (+4 Ideas to Help Create Your Own) - Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle.
Topics: username, create, business, example, profile, prospects, help, ideas, whats, handle, card, change, instagram, brand.
When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet] - If you want to find the best time to post on Instagram, you're probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.
Topics: best, post, posting, days, engagement, instagram, sheet, day, users, content, cheat, times.
Which Instagram Story Formats Really Engage Viewers [New Research] - In 2021, Instagram reported over 500 million users viewed Stories.
Topics: consumers, instagram, brands, short, marketers, example, audience, viewers, topic, formats, really, content, quiz, research, engage.
Which is the Best Influencer Marketing Platform for Your Business? - Are you dreaming of becoming a social media influencer and unsure of where to begin? Or maybe you're already a social media superstar looking for new and innovative ways to increase your influence? Alternatively, you may be a company considering… Continue reading Which is the Best Influencer Marketing Platform for Your Business?
Topics: instagram, social, brands, marketing, best, content, business, tiktok, platform, influencers, influencer.
Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data] - If you’ve been on social media lately, you know shopping has taken center stage on most platforms.
Topics: shopping, platform, facebook, platforms, trust, media, data, shop, social, consumers, hesitate, product, instagram, users.
Why Twitter Fleets Were Discontinued [+Alternatives for Brands That Used It] - The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.
Topics: users, thats, post, platform, alternatives, social, used, fleets, discontinued, twitter, brands, instagram, media, feature.
Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead) - You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Topics: followers, real, instagram, content, accounts, instead, users, buying, posts, experts, say, buy, shouldnt, audience, engagement.
Why Your Product Catalog is the Key to Social Commerce Success - Billions of people use Facebook and Instagram every day to connect with family and friends worldwide, but these social commerce…
Topics: catalog, tags, include, help, key, size, shoppers, product, products, social, instagram, success, commerce, sizes.