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10 Social Media Content Ideas to Delight Customers - If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.
Topics: media, company, instagram, ideas, blog, linkedin, facebook, post, social, content, followers, delight, brand, customers.
10 Things To Do Before Spending Money On Your Business - You can’t scale a business without money, but that doesn’t mean you can’t start a business on a small budget.The payoff will be a bit delayed. But one day, you’ll get it. Instead of pouring thousands of dollars into ads, there are a few things to do first. In this […]
Topics: things, money, content, ad, youre, build, start, instagram, store, youll, spending, business.
11 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates] - Is your professional bio as good as it can be?
Topics: instagram, examples, writing, read, seen, weve, templates, platform, dont, youre, business, best, professional, personal, bio.
12 Social Media Tools You Need to Use in 2020 - You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
Topics: tools, content, hubspot, media, create, need, starts, social, instagram, posts, tool.
12 Trending Products to Sell in 2020 (And Ideas for How to Market Them) - To succeed in ecommerce you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. To give you a head start, we’ve compiled a list of 12 profitable, in-demand products to sell in 2020 and ideas on how you can market those products.More
Topics: products, sell, instagram, sales, trending, product, google, store, market, search, ideas.
15 Best Instagram Analytics Tools for 2020 - Do you know if your Instagram marketing strategy is working? Can you tell which post or story generated the most engagement over the course of a week? If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics. For those unfamiliar with […]
Topics: metrics, profile, data, insights, engagement, performance, track, posts, analytics, best, tools, instagram.
15 Buzz-worthy Giveaway Contests on Social Media - A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. Here is a list of notable contest examples on social media.
Topics: fans, instagram, giveaway, products, contest, entry, contests, prize, media, social, buzzworthy, followers, account, potato.
25 Gorgeous Instagram Templates for Your Online Business (+ 10 Bonus Story Templates) - If you’re interested in elevating your ecommerce business’ Instagram feed and creating beautiful branded content to entice followers, likes and comments, then read on to discover the top 25 Creative Market Instagram templates.
Topics: ecommerce, images, businesses, templatesprice, posts, templates, pack, bloggers, social, brands, instagram, compatible, feed, post.
31 Best Instagram Video Editor Apps - If you’re marketing your ecommerce business on Instagram, you’re likely well aware of the changes the platform has gone through over the years. Remember when it was truly a chronological feed of only still photos – and NO ads? A lot has changed for the platform with more than 1 […]
Topics: best, filters, apps, instagram, love, editing, videos, editor, choose, app, video, add, clips.
50 Visual Content Marketing Statistics You Should Know in 2020 - At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
Topics: statistics, video, videos, media, visual, marketing, instagram, content, marketers, know, social, facebook.
6 Instagram Managers Share Their Trade Secrets - The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful and entertaining. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired.
Topics: posts, audience, share, hubspot, trade, managers, visual, test, secrets, social, instagram, value, media.
6 Social Media Platforms You Should Be Selling On & How to Get Started - Check out the best social media platforms for brands to sell and advertise on online and how to actually get set up to sell on them!
Topics: media, instagram, facebook, shop, pinterest, users, pins, product, selling, platforms, social, business, ads, started.
6 Tricks for Getting Your Brand on Instagram's Explore Page - In 2019, Instagram is an undeniably powerful marketing tool -- in fact, it now has over one billion active users, making it one of the top social media platforms.
Topics: content, getting, users, instagrams, page, tag, instagram, brand, video, algorithm, posts, tricks, instance, explore.
77 Essential Social Media Marketing Statistics for 2020 - Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.
Topics: million, media, statistics, instagram, users, business, youre, social, billion, marketing, essential.
9 Creative Ways to Use Instagram Questions & Engage Your Followers - Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram.
Topics: questions, feature, post, creative, instagram, sticker, ask, click, question, engage, ways, followers, responses.
A Step-by-Step Guide to Advertising on Instagram - With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
Topics: set, advertising, choose, ads, youre, guide, stepbystep, create, youll, facebook, instagram, ad, audience.
Advanced Strategies for Selling on Instagram - Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.
Topics: business, strategies, tools, followers, audience, posts, post, tags, advanced, selling, best, instagram, content.
Daily Crunch: Facebook unveils its Shops e-commerce platform - Facebook and Instagram are making a bigger push into e-commerce, MasterClass raises $100 million and Microsoft launches a new project management tool called Lists. Here’s your Daily Crunch for May 20, 2020. 1. Facebook and Instagram roll out Shops, turning business profiles into storefronts Both Facebook and Instagram already supported a degree of e-commerce — […]
Topics: ecommerce, facebook, microsoft, products, extra, daily, unveils, million, platform, crunch, create, live, instagram, shops, techcrunch.
Diversity Matters: This Makeup Brand's Movement for Inclusivity - Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diversity within the beauty community. Soon after, readers asked her to create her own products. In this episode of Shopify Masters, Tomi shares her journey from viral social movement to the development and launch of her inclusive makeup line.More
Topics: matters, doing, wanted, blog, lot, content, instagram, really, inclusivity, movement, actually, makeup, brand, brands, think, diversity.
Do You Really Need Sound in Your Instagram Stories? [New Research] - Since the dawn of Stories features across social media platforms, many brands have asked, "Should we make Stories with or without sound?"
Topics: need, users, platforms, really, social, content, example, instagram, research, silent, viewers, watch, sound.
Ecommerce Briefs: Walmart and Shopify, Physical Store Outlook, Instagram - “Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this installment, I’ll report on Walmart's partnership with Shopify, the struggles of brick-and-mortar retailers, and Instagram's ecommerce efforts.
Topics: shopify, store, merchants, stores, physical, closures, outlook, instagram, briefs, ecommerce, businesses, delivery, sellers, walmart.
Ephemeral Content: How & Why to Invest in Content That Disappears - Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases.
Topics: engage, invest, ephemeral, platforms, shoppable, content, instagram, million, audience, disappears, followers, snapchat.
Everything You Need to Know About Instagram's Secret Shadowban - When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere.
Topics: need, content, secret, hashtag, youre, shadowbanned, instagram, know, users, instagrams, hashtags, account, following, shadowban, shadowbanning.
Facebook Shops Are an Ecommerce Game Changer - When the world's largest social media network decides to become an ecommerce platform, you can bet it will impact the industry and make a difference long-term. On May 19, 2020, Facebook added ecommerce Shops to Facebook business pages and Instagram business profiles.
Topics: product, platforms, facebook, changer, game, instagram, commerce, sellers, headless, shops, businesses, ecommerce.
Facebook Shops launched - Facebook has launched its own ecommerce platform called Facebook Shops. The service can be used on both Facebook and Instagram, with the products displayed through pages, stories and advertisements. In the future, placing an order in WhatsApp, Messenger and Instagram Direct will also be possible. It’s actually a great timing… Continue reading
Topics: order, facebook, online, products, launched, collections, whatsapp, instagram, shops, view, shop.
Facebook and Instagram Might Remove Like Counts: What This Means for Marketers - For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages.
Topics: means, marketers, instagram, posts, counts, social, influencer, reactions, engaging, content, facebook, likes, influencers, remove, brands.
Facebook and Instagram roll out Shops, turning business profiles into storefronts - Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products […]
Topics: business, turning, businesses, shops, shopify, profiles, roll, techcrunch, storefronts, products, directly, instagram, ads, facebook, feature, shop.
Here’s to the Crazy Ones: How These Two Friends Built a Business No One Expected - “When we started doing $1,000 days, I’m sitting around with all these guys at work and I’m just thinking, ‘My life is about to change, and I can’t even tell anybody.’” When Rodney Zachariuk and Kory Szostak started their ecommerce business, nobody knew. Even as the months ticked by and […]
Topics: money, store, rodney, expected, work, business, friends, built, kory, started, began, product, instagram.
How 13 Brands Are Leveraging Snapchat Discover - Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. However, marketing on Snapchat hasn't always been easy.
Topics: company, platform, snapchat, instagram, brand, discover, viewers, leveraging, content, brands, example.
How 19 Brands are Using Instagram Stories - According to Instagram, one-third of the platform's most-viewed Stories are from businesses.
Topics: great, strategy, content, interesting, example, customers, brands, youre, brand, using, instagram.
How 6 Social Media Networks Have Changed in the Last Decade - At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today.
Topics: instagram, launched, content, social, platform, changed, users, networks, facebook, search, decade, feed, media.
How 8 Brands Use Instagram Story Swipe Ups - As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. For instance, you've made your business' account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Everything … well … almost everything, is going smoothly.
Topics: post, link, audiences, way, products, traffic, swipe, ups, account, content, brands, instagram.
How Instagram Brings Ventana Surfboards a Wave of Sales - David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards which sells boards made out of upcycled and reclaimed materials. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. More
Topics: event, products, product, youre, instagram, think, work, sales, brings, wave, really, things, thats, weve, ventana, surfboards.
How One Instagram Influencer Built Her Brand and Attracted 40K Followers - This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie.
Topics: brands, hard, tools, influencer, ive, brand, followers, built, attracted, growth, tried, work, following, 40k, instagram, best.
How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month - Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app monthly, and more than half log in daily. The facts are there: Instagram can be a key driver to business growth.
Topics: instagram, month, conversions, academy, grew, content, growing, audience, week, hubspot, brand, courses, course.
How to Create Simple and Effective Product Videos (With Examples) - Over the last few years, video has become king of content. Everywhere you turn companies are finding new ways to make their products pop, including alluring product videos. Remember way back when – you know, like two years ago – when products just had a bunch of pictures? Those days […]
Topics: film, video, create, help, videos, editing, examples, simple, effective, product, wanted, dont, youre, instagram.
How to Create a Compelling Instagram Bio & Author Bio - Put your best foot forward with an awesome Instagram bio! Find out what to include & get some Instagram bio ideas with captions examples in this post.
Topics: bio, create, compelling, users, brand, instagram, hashtag, dont, link, youre, followers, author, hashtags.
How to Do Affiliate Marketing: 5 Proven Ways to Get Started - When affiliate marketing was first introduced to digital audiences, it was easy to become a successful affiliate. Any individual/company could create a website, post some affiliate links on the homepage and generate an income. Today, it’s a whole different ballgame as everyone else seems to know the same methods, techniques, […]
Topics: create, need, product, content, ways, started, instagram, youll, audience, affiliate, marketing, good, proven.
How to Establish an Instagram Aesthetic and the Brands Doing It Right - Since 2010, Instagram has garnered more than 500 million users, 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented. But creating a successful, branded Instagram account requires more than just pretty images.
Topics: brand, right, posts, aesthetic, content, products, feed, establish, instagram, color, brands, doing, create.
How to Find Your Target Audience - Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers.
Topics: instagram, audience, target, social, facebook, media, example, audiences, persona, content.
How to Get Followers on Instagram: The Ultimate Guide - Global social media networks such as Facebook & Twitter are usually the go-to marketing platform options, but many often skip the content-centric platform that is Instagram. In this guide we’ll be discussing how to get followers on Instagram so you can grow your potential customer base and engage your current audience.
Topics: audience, link, influencer, platform, instagram, followers, guide, content, ultimate, post, brand, posts, marketing.
How to Make Instagram Your Not-So-Secret Sales Weapon - Year after year, the social media platform continues to prove one of the strongest, most reliable marketing channels for product-driven brands.
Topics: weapon, feature, creative, consumers, shop, product, ads, video, notsosecret, products, sales, instagram, brands.
How to Make Money on Instagram for Your Online Business: 12 Ways to Sell on Instagram - In this article, we're covering how to make money on Instagram with 12 ways you can use Instagram features to boost your product sales.
Topics: instagram, audience, money, link, online, business, product, users, gift, youre, brands, products, shopping.
How to Plan Your Instagram Posts [+ Free Instagram Planning Templates] - When you're not following a plan on social media, it's easy to forget to post regularly.
Topics: posts, content, post, youll, using, plan, youre, planning, templates, followers, photos, instagram, free.
How to Post on Instagram: a Step-by-Step Guide - With over 800 million active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
Topics: click, caption, share, tap, guide, instagram, image, tag, stepbystep, video, post, youre.
How to Sell on Instagram Using Shoppable Posts - Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature.
Topics: products, product, shoppable, using, facebook, catalog, account, instagram, shopify, posts, sell, business.
How to Use IGTV to Fuel Your Growth on Instagram - Instagram has always been a powerful growth tool for brands, but with IGTV providing a new avenue for creativity, the ability for a brand to position itself as an originator of the tool is wide open. With the platform growing and brands experimenting with new forms of content, the ways in which IGTV will alter Instagram marketing are becoming more clear.More
Topics: content, app, growth, videos, video, users, fuel, vertical, instagram, audience, igtv, profile.
How to Use Instagram Carousel Posts: 10 Tips - When opening Instagram, how often do you "swipe left to see more?" Maybe it’s to see that a blog post from your favorite media site was uploaded. Or to watch the entire trailer for the latest season of "Stranger Things" (guilty).
Topics: carousel, post, instagram, using, posts, product, media, source, business, tips, carousels, ad.
How to Use Instagram Insights to Accelerate Your Growth - What’s the difference between an Instagram account with 10,000 followers and an account with 100? It’s simple. The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them. Okay, […]
Topics: growth, times, insights, instagram, post, number, tap, accelerate, content, profile, posts, accounts.
How to Use Instagram Stories Like a Pro to Build Your Audience - Instagram used to be simple. But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams. The biggest change came in 2016, with the introduction of Instagram Stories. This form of social sharing altered the way people interact online, […]
Topics: type, create, add, audience, instagram, screen, icon, tap, build, followers, pro, content, video.
Images, GIFs or Video: Which Perform Best on Instagram? - Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.
Topics: organic, paid, content, images, perform, video, better, hendrickson, medium, instagram, best, gifs, media.
Instagram Ad Specs & Sizes in 2020: an Updated Guide - Working in marketing can feel like you’re constantly playing catch up. With new trends and algorithms to keep up with, it can be hard to find consistent success with your strategies.
Topics: resolution, minimum, ratio, aspect, ads, maximum, guide, instagram, x, specs, sizes, ad, image, updated.
Instagram Ads for Ecommerce: A Guide to Getting Started - So you’re running a plethora of ad campaigns across Google, Facebook, LinkedIn, Twitter and more, and you’re wondering: Should I…
Topics: traffic, does, facebook, brands, increase, work, shopping, product, businesses, source, users, products, instagram.
Instagram Engagement: What It Is and How to Improve It - Instagram is one of the most popular social media platforms in the world. In fact, around 1 billion people use Instagram every single month – that’s around 13 percent of the world’s population. Also, 80 percent of Instagram users follow one or more businesses, and 72 percent of users have […]
Topics: users, rate, engagement, instagram, post, number, improve, rates, content, need, hashtags.
Instagram Hashtags: How to Find the Most Popular Hashtags and Connect with New Followers - Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. Today, we're sharing how to create an effective hashtag strategy for your business.More
Topics: instagram, tools, popular, post, hashtags, followers, content, research, users, posts, using, hashtag, connect.
Instagram Helped This Serial Entrepreneur Launch a Life-Changing Business - For Burak Doğan, trying and failing is no new concept. At just 23, he’s already a serial entrepreneur, having experimented with a ton of different ventures since he started at 18 years old. Despite all his failures, Burak was always determined to succeed. He treated each failed business as a […]
Topics: didnt, sixfigures, facebook, serial, money, dropshipping, started, burak, entrepreneur, instagram, products, store, helped, business.
Instagram Impressions, Explained in 100 Words or Less - If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?
Topics: awareness, times, metric, post, users, instagram, impressions, reach, ad, words, unique, explained.
Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store - When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online…
Topics: superfood, store, content, brands, need, campaign, fuel, followers, consumers, ecommerce, marketing, organic, influencer, influencers, brand, instagram.
Instagram Shopping: The Ultimate Guide - Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping.
Topics: account, tag, using, ultimate, catalog, product, business, posts, customers, instagram, guide, shopping.
Instagram Stories: What They Are and How to Make One Like a Pro - These days, social media is all about documentation.
Topics: instagram, screen, pro, video, add, youve, tap, color, share, text, icon.
Instagram Tools: 20 Essential Apps for Growing Your Following - With more than one billion monthly active users, Instagram has opened up enormous opportunities for brands to find new customers. To help you supercharge your Instagram account, we’re sharing a list of the best Instagram apps for independent businesses—tools that will help you spruce up your posts and drive more customers to your store.More
Topics: growing, apps, following, social, post, plan, instagram, free, hashtags, posts, image, photos, media, tools, essential.
Instagram expands Shopping to more businesses, including creators selling their merch - Instagram announced today it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise. To enable this expansion, the company introduced new “Commerce Eligibility Requirements” that offer a set of guidelines that interested businesses must adhere to, in order to qualify for Instagram selling. For example, the guidelines […]
Topics: shopping, selling, expands, instagram, including, youtube, sell, businesses, requirements, account, expansion, merch, creators, techcrunch.
Instagram founder launches gift card site for quarantined restaurants - Coronavirus quarantines are hurting local businesses, but Instagram co-founder Mike Krieger wants to help them keep revenue rolling in. Krieger and his wife Kaitlyn this week launched SaveOurFaves, a directory of Bay Area restaurants selling gift certificates to offset lost income amidst “shelter in place” orders across the region. Users can search for restaurants or […]
Topics: gift, local, help, sf, launches, site, founder, kriegers, restaurant, restaurants, mike, techcrunch, quarantined, card, instagram, businesses.
Instagram opening shopping feature to influencers - According to Instagram, the change will go live on July 9 in every country that supports Instagram Shopping.
Topics: way, update, shopping, facebook, brands, influencers, instagram, sell, businesses, whatsapp, feature, retail, opening.
Instagram partners with LA’s ChowNow to make food pics and stories shoppable - Instagram is partnering with the Los Angeles-based restaurant ordering platform ChowNow to make pictures and stories from local restaurants shoppable by adding “Order Food” buttons and stickers to their images and videos. The buttons and stickers will link directly to ChowNow to complete order flow, the companies said. Followers can also re-share stickers on their […]
Topics: pics, las, local, partners, stickers, shoppable, order, food, chownow, restaurants, webb, restaurant, delivery, instagram, techcrunch.
Instagram swaps out its ‘Activity’ tab for ‘Shop’ in new global test - Instagram today is starting a small global test of the Instagram Shop tab, first announced this May, which allows Instagram users to shop from top brands and creators via a new tab in the app’s navigation bar with just one tap. Here, users will be able to filter products by categories, as they can today […]
Topics: tab, swaps, small, icon, shop, global, brands, instagram, test, users, experience, techcrunch, activity.
Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching? - While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories.
Topics: snapchat, platform, content, watching, actually, audience, platforms, post, social, facebook, brands, instagram.
Introducing Facebook Shops: Create Customizable Storefronts on Facebook and Instagram - Meet your customers where they are—it's the golden rule. In that spirit, we're thrilled to share a first-ever preview of Facebook Shops for Shopify merchants: a new shopping experience that lets you create a customizable storefront on the Facebook and Instagram mobile apps.More
Topics: shopping, store, shops, shopify, storefronts, create, channel, products, product, experience, customizable, instagram, introducing, facebook.
LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know - On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat.
Topics: need, feature, audiences, facebook, linkedins, content, marketers, platforms, social, linkedin, platform, testing, know, blog, instagram.
Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet - As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.…
Topics: marketing, brand, strategy, ecommerce, brands, online, z, selling, gen, instagram, generation, strategies.
News Cart for November 21st - Hello ECFriends, Nike made waves recently by pulling its products from Amazon, triggering speculation on whether other brands will follow suit. Facebook unveiled a system to simplify payments across Facebook, Messenger, Instagram and WhatsApp. TikTok is testing shoppable links, and beware the self-deleting JavaScript payment skimmer. Check out these stories and more in this week’s [...]
Topics: singles, job, wholesale, 21st, facebook, cart, payment, shoppable, store, users, instagram, messenger.
Paid Social Media: Worth The Investment? - Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already:
Topics: ads, investment, twitter, social, media, linkedin, ad, different, instagram, paid, worth, facebook.
Pinterest adds a ‘Shop’ tab to its Lens Camera search results to showcase matching in-stock products - As more retailers are bringing their products online via Pinterest, the company this morning is launching a new “Shop” tab in its Lens camera search results that will show the matching in-stock merchandise similar to a photo you take of something offline in the real world or even uploaded as a screenshot. To use the […]
Topics: products, tab, camera, instagram, shopping, showcase, lens, techcrunch, shop, pinterest, consumers, search, matching, results, product.
SSense curates luxury dogwear for the perfect puparazzi - Global fashion platform Ssense is debuting a dogwear line on its e-commerce platform ssense.com.
Topics: curates, dogwear, instagram, ssense, petwear, dogs, brands, labels, luxury, puparazzi, platform, perfect, ssenseinterns.
Samsung and Facebook help Indian SMEs go live online - Samsung and Facebook have partnered up in India to train retailers to expand into e-commerce via social media platforms such as Instagram and WhatsApp.
Topics: training, online, instagram, indian, retailers, live, samsung, help, smes, facebook, retail, galaxy, local, india, partners.
Should You Use Instagram Automation? The Pros & Cons of Instagram Bots - Doesn't it feel like most people are falling a little too much in love with automation just because it's faster and easier? When you're running multiple social media accounts on platforms like Instagram, the possibility of automating all your regular tasks can be even more tempting. But what is Instagram automation. and is it legit?
Topics: bot, profile, instagram, followers, organic, automation, bots, profiles, account, pros, automated, cons, engagement.
Snapchat goes after retailers and DTC brands with new Dynamic Ads - Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real time based on extensive product catalogs that may […]
Topics: advertisers, retailers, brands, snap, ads, product, reach, dynamic, goes, snapchat, instagram, dtc, ad, techcrunch.
The 11 Best Social Media Dashboard Tools & Apps - When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.
Topics: posts, content, social, schedule, free, media, dashboard, best, tools, instagram, apps, twitter.
The 20 Quantifiable Benefits of Social Media Marketing for Business - If you've been a marketer for a while, you most likely know the basic facts about social media marketing: It's cost-effective and it's a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use.
Topics: youre, social, media, consumers, instagram, sprout, likely, business, benefits, marketers, quantifiable, product, marketing.
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest - Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what are the best hours to post on each social media channel?
Topics: work, facebook, media, instagram, twitter, times, posting, content, social, pinterest, post, audience, linkedin, best, hours.
The Closed Beta for Checkout on Instagram is Here for Select U.S. BigCommerce Merchants - In March, Instagram publicly announced their beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. For…
Topics: shopping, product, bigcommerce, brands, select, pdf, products, beta, merchants, test, features, checkout, instagram, customers.
The Complete Guide to Getting Started With Influencer Marketing - Influencer marketing is hands down one of the best marketing strategies you can use today. In fact, many experts will tell you that it’s the single-best method of marketing. Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Anymore, it’s difficult […]
Topics: followers, brands, complete, guide, influencer, instagram, social, media, content, brand, influencers, started, marketing.
The Complete Guide to Growing Your Business with Instagram Marketing - Instagram is one of the fastest-growing – if not the fastest-growing – social media platforms out there. In just nine months from September 2017 to June 2018, its user base skyrocketed from 800 million to 1 billion. In roughly the same time frame, the number of Instagram marketers grew by […]
Topics: complete, youre, content, followers, posts, guide, growing, brand, business, instagram, users, marketing, post.
The Complete Guide to Social Media Marketing - The best marketing strategy is part brains and part luck. While you can’t do a whole lot to change your luck, you can learn more about best practices on your way to success. We’ve compiled some of the best marketing books and blogs to help you take your marketing efforts to a whole new level.
Topics: users, guide, instagram, social, media, marketing, youre, youll, facebook, ads, content, complete.
The Free and Paid Instagram Analytics Apps You Need in 2020 - Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.
Topics: hashtags, engagement, posts, tool, apps, paid, instagram, free, social, specialty, analytics, need, brand.
The Latest Changes to the Instagram API, Explained - You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “Tag a Business Partner” when you open a story feature. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained.
Topics: changes, account, instagram, app, instagrams, facebook, api, explained, access, latest, thirdparty, business, apps.
The Optimal Instagram Story Dimensions [Bookmarkable] - New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.
Topics: media, photos, quality, social, videos, dimensions, images, bookmarkable, optimal, video, instagram, blog.
The Ultimate Guide to Creating Instagram Videos - Instagram is a marketer’s best friend. The free app’s video capability means smaller brands can expand long-form, creative content beyond just photos. And Instagram is making sure their video capabilities are accessible to these brands.
Topics: instagram, resolution, ultimate, post, compression, guide, aspect, content, videos, x, video, creating.
The Ultimate Guide to Instagram Filters - Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up.
Topics: picture, add, filter, instagram, filters, guide, image, tap, ultimate, youre, snapchat, app.
The Ultimate Guide to Instagram for Business - More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses.
Topics: create, audience, ultimate, profile, need, followers, instagram, business, guide, youll, facebook, ad.
The Ultimate Guide to the Best Instagram Hashtags for Likes - Instagram is a great marketing platform which ecommerce entrepreneurs can use to help grow their ecommerce businesses. It doesn’t matter whether you’re just getting started with your store, or if you’re already making thousands in revenue every month, social media, and Instagram especially, is a valuable tool that you can […]
Topics: youll, hashtags, youre, instagram, content, using, business, best, hashtag, likes.
The Ultimate List of Instagram Influencers in Every Industry (135 and Counting!) - In 2017, 92% of marketers who used influencer marketing found it to be effective.
Topics: counting, photos, ultimate, followers, instagramtop, lifestyle, list, influencer, world, fashion, industry, influencers, instagram, million.
TikTok tests social commerce - TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of […]
Topics: video, beginning, users, tests, instagram, techcrunch, social, india, commerce, features, influencers, tiktok.
Twitter's Testing a Fleets Feature: What Marketers Need to Know - Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter is experimenting with its own ephemeral content feature.
Topics: twitters, know, testing, media, tweets, social, content, feature, users, ephemeral, twitter, instagram, brands, fleets, marketers, need.
Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On - When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, Facebook, or Instagram?
Topics: vs, instagram, facebook, users, platforms, business, share, audience, platform, followers, twitter.
What is the Key to Social Selling? Get Your Product Content Right - Nearly 3.5 billion people around the world use social media to find new brand and make eCommerce purchases. Make sure your product information is on point if you want to sell on social.
Topics: product, selling, right, information, social, products, content, media, platforms, pim, users, instagram.
What is the Purpose of Marketing? [FAQ] - Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising."
Topics: business, sales, audience, research, place, faq, product, marketers, instagram, marketing, purpose, search.
What's a Finsta? We Explain This Confusing Instagram Trend - I first heard the term "Finsta" from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it "Finsta-worthy".
Topics: posts, instagram, explain, finsta, account, real, friends, fake, post, click, trend, whats, share, confusing.
When Is the Best Time to Post on Instagram in 2020? [Cheat Sheet] - dIn high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts' "likes per minute." After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
Topics: social, day, post, cdt, best, sheet, engagement, times, instagram, cheat.
Which Instagram Story Formats Really Engage Viewers [New Research] - In 2019, Instagram Stories hit 500 million daily users.
Topics: topic, content, quiz, formats, short, pages, brands, viewers, audience, research, engage, really, example, instagram.