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Ever Loved’s funeral marketplace undercuts undertakers
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Fifty percent of families are scared they can’t cover the cost of a funeral. They end up overpaying because no one wants to comparison shop amidst a tragedy. That’s why ex-Googler Alison Johnston’s startup Ever Loved built a free funeral crowdfunding tool. Now it’s addressing one of the most expensive parts of saying goodbye: burial. […]
Topics: online, loveds, funeral, dont, undercuts, prices, loved, customers, marketplace, costs, undertakers, memorial, techcrunch, families, johnston. -
Funerals are tough. Ever Loved helps you pay for them
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Alison Johnston didn’t plan to build a startup around death. An early employee at Q&A app Aardvark that was bought by Google, she’d founded tutoring app InstaEDU and sold it to Chegg. She made mass market consumer products. But then, “I had a family member who was diagnosed with terminal cancer and I thought about […]
Topics: tough, pay, memorial, homes, products, families, loveds, johnston, funerals, loved, helps, startup, site, funeral.