Top 2024 resources on journey
Best journey resource in 2024.
Learn more about journey to improve your e-commerce strategy.
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15 Mind-Blowing Stats About The B2B Buyer's Journey In 2020
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The experiences that people encounter in their everyday lives as consumers are now shaping their expectations in the B2B world, too. Indeed, the lines continue to blur between B2B and B2C buyers, and it is this realization that has many companies playing catch-up with their B2B eCommerce strategies. So what does the modern B2B buyer’s journey look like?
Topics: buyers, stats, purchase, journey, total, source, companies, b2b, zfort, sales, mindblowing, ecommerce. -
20 KPIs to Drive Customer Journey Campaigns
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If you are developing a digital marketing campaign for your ecommerce business, then data should play a central role in your decision-making process. In this post, I'll look at key performance indicators to track in the entire campaign, to drive performance
Topics: shoppers, spend, data, track, customer, customers, marketing, purchase, kpis, brand, returning, campaigns, journey, drive. -
3 Moments in the Online-Shopping Journey Where Your Business Is Losing Customers
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These pain points can drive potential customers away to competitors.
Topics: security, shoppers, trust, uncertainty, customer, risks, journey, onlineshopping, purchase, losing, product, online, moments, customers, business. -
30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars
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In this episode of Shopify Masters, Fanjoy founder Chris Vaccarino shares his journey to becoming one of the biggest merch platforms around. He shares tips on discovering new talent to work with, transitioning from print-on-demand to production partners, and teases Fanjoy’s expansion into retail. More
Topics: stars, products, able, powerhouse, journey, 30x, team, sell, fanjoy, merch, chris, creators, sales, social, creator, fanjoys. -
4 Actionable Tips To Start Your eCommerce Journey via Dropshipping
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The future of retail can be an excellent online business option for those looking to start a side hustle or take it up full-time.
Topics: tips, sell, research, journey, start, ecommerce, products, shipping, rivera, dropshipping, actionable, store, online, product. -
8 Automated Campaigns Every Retailer Should be Sending Throughout the Customer Journey
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You walk into the wedding party of a close friend; you know that you’re going to have to speak with people, so you get ready.
Some of the guests are close friends, some you’ve met once or twice before and a few you have never met. Imagine if you were to walk up to one of your oldest and dearest friends and formally introduce yourself as though they were a stranger. Or go to a guest you have met for the very first time and, without any introduction, proceed to launch into the gory details of a particularly unpleasant bout of food poisoning you’d just experienced - chances are they’ll be avoiding you for the rest of the nuptials. The way you greet each of the guests will differ, because the relationship differs - it’s all about context.
Topics: met, relationship, retailer, automated, walk, campaigns, customer, way, makes, guide, journey, wedding, sending. -
A DTC Finance Journey: Bootstrapping, Dragons Den, and Hitting Credit Limits
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From the initial investment of $900 to scaling beyond 8-figures, Bushbalm was bootstrapped during the whole journey. Cofounder David Gaylord and his team have worked through all the financial hurdles of hitting credit card limits, pitching on national TV, and searching for investors. In this episode of the Bushbalm Miniseries, David gets into every nitty-gritty detail to share how they make their numbers make sense.More
Topics: dtc, money, point, finance, things, den, really, going, dragons, limits, business, youre, actually, think, bootstrapping, credit, journey, hitting. -
A YouTuber's Journey Of Launching Products Based on Community Feedback
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Youtuber Joe Andrews, has been creating content on haircare and style for over a decade. As his community grew, Joe decided to create hair products based on the feedback that individuals shared with him and launched BluMaan. In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluMaan to hear how Joe and the team launched a company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment.More
Topics: youtubers, community, lot, really, journey, based, product, thats, actually, things, feedback, hair, products, group, launching. -
AI shopping assistant Karma raises $25 million in Series A funding led by Target Global
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AI shopping assistant and shopping network Karma announced that it has raised $25 million in Series A funding led by Target Global followed by MoreTech Ventures, with participation from existing investors including NFX and Altair Capital. Karma allows users to plan their next online purchases, get notified about real-time price and inventory updates, access coupons […]
Topics: led, users, company, target, friedman, techcrunch, honey, series, karma, raises, funding, audience, journey, million, shopping, wants, coupons, global. -
B2B Online 2019: How to take your commerce practice from good to great
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B2B Online 2019 did not disappoint. Attendees got their questions (and then some) answered but if you weren’t able to make it in person, Shreyas Sali synthesizes the key takeaways here.
Topics: b2b, firms, ecommerce, experiences, b2c, commerce, good, practice, buyers, online, journey, experience, digital, great. -
Baked By Melissa Founder Shares The Journey to Sweet Success
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Baked by Melissa founder, Melissa Ben-Ishay, shared her inspirational brand journey at Imagine 2018
Topics: shares, baked, caterer, product, founder, cupcakes, offered, opportunity, brands, success, melissa, business, brother, sweet, journey. -
Beyond the Editorial Calendar: New Rules of Content Strategy for 2020
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I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide.
Topics: editorial, place, journey, ideas, calendar, social, strategy, content, audience, level, channels, instead, need, rules. -
Bullet Journal’s Journey Through Kickstarter, Publishing, and Production
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What started as a way to journal and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career. More
Topics: production, journals, different, journal, really, product, journey, lot, bullet, kickstarter, content, publishing, thats, way. -
Businesses Must Strive To Make Every Experience Shoppable
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As COVID-19 changes everything about life and work, digital commerce is becoming the only way business can be done for thousands of companies around the world.
Topics: digital, strategy, shoppable, customer, ecommerce, commerce, adobe, customers, journey, businesses, strive, chakravarthy, experience. -
CIO Cynthia Stoddard explains Adobe’s journey from boxes to the cloud
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Up until 2013, Adobe sold its software in cardboard boxes that were distributed mostly by third party vendors.
Topics: cynthia, journey, network, transformation, techcrunch, way, took, company, software, adobes, cloud, boxes, didnt, adobe, stoddard, cio, working, explains. -
Convert your mobile browsers into buyers with these recommendations
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Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce...
Topics: buyers, product, recommendations, shoppers, mobile, browsers, navigation, journey, retailers, page, pages, comparison, users, convert. -
Driving loyalty throughout the customer journey: A guest post from LoyaltyLion
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This post is a guest feature from Mollie Woolnough-Rai, Content Executive on the LoyaltyLion team. This blogpost will look at the three important steps required to make sure that you are truly personalising the customer journey and encouraging loyalty amongst your shoppers.
A few weeks ago, the LoyaltyLion team was lucky enough to co-host a breakfast session with Ometria and a collection of interesting ecommerce merchants. And from what we’ve learned, we’re here to tell you everything we learned about driving loyalty throughout the customer journey.
Topics: customer, email, loyaltylion, online, value, post, customers, purchase, products, driving, loyalty, program, journey, guest. -
Everything You Need to Know About Behavioral Segmentation [+ Examples]
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Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee?
Topics: marketers, customers, users, behavioral, based, brand, customer, segmentation, examples, behavior, need, journey, know. -
Everything You Need to Know About Making a Customer Journey Map
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You see it every day: company execs scratching their heads wondering why they don’t get and keep more customers. Why didn’t they click my ad? Why didn’t they sign up for the mailing list? Why did they abandon their shopping cart? Why aren’t they happy with the product? In a […]
Topics: cycle, journey, youre, stages, customers, create, map, life, touchpoints, customer, business, ground. -
FinalStraw's Journey of Building a Cause Driven Business
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Emma Cohen’s time in Thailand exposed her to the effects that plastic waste had on the ocean and beaches. Emma decided to dedicate her life to eliminating single-use plastics and founded FinalStraw. In this episode of Shopify Masters, Emma Cohen shares how she built a cause-focused business that's financially successful.More
Topics: going, say, straw, journey, driven, thats, product, kind, cause, yeah, finalstraws, way, really, business, things, building. -
From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle
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Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.More
Topics: business, going, right, sales, hustle, family, pans, journey, 7figure, able, things, product, thats, youre, lot, recipe, decadelong, really. -
Growing a Handmade Brand: One Family's Journey from Etsy to Shopify
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For ten years I ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded my hobby, scratched my creative itch, and connected me to a community of like-minded makers. It wasn’t an enterprise that was designed to scale. And I didn’t want it to.
For many other makers, like the Polder family of Old World Kitchen, their craft and their livelihood are one and the same. Scaling your handmade business into a bread-winner in many cases mean taking the scary leap outside the marketplace.
Two years ago, the Polders folded their Etsy store and opened shop on Shopify and haven’t looked back. The switch helped them grow up but also out, increasing conversion, expanding to resale goods, building an email list, and owning their brand story.More
Topics: handmade, sales, growing, etsy, shopify, store, products, business, old, family, customers, brand, journey, familys. -
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
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Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
Topics: business, conversion, optimize, purchase, funnel, sales, create, potential, funnels, customers, leads, better, journey, customer. -
How Drupal and Wordpress Mirror the Commerce Buyers Journey
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In my last article, I talked about why product-led growth (PLG) in commerce looks slightly different. To sum it up, having multiple stakeholders in the buying process makes commerce a somewhat less straightforward PLG play. Traditional GTM motions still hold a critical role in nurturing the business buyer, while technical buyers can gain a lot of ground testing products in a hands-on manner via PLG.
I also covered how many commerce buyers use off-the-shelf products like Shopify as a sort of sandbox for testing the feasibility of new ideas, yet move on when they encounter the upper limits of what the platform can do.
In my previous role at Acquia, I lived this dynamic over and over again. Here’s how it was similar to what we’re seeing in commerce.
Web Content Management and Commerce Similarities
Much like commerce, there’s a multi-stakeholder buying process in the content management system (CMS) space. Typically a business stakeholder like a marketer gets frustrated with the limitations of the current website and digital ecosystem surrounding it. Legacy CMS platforms make it difficult to spin up new pages for campaigns, for example.
That means the marketer usually has to go to the developer to get a new page set up. With a massive queue for requests, development teams are often unable to meet marketers’ requirements for speed. As with commerce, developers are responsible for figuring out how to execute on a barrage of business stakeholder requests and associated pain points.
To get around some of these challenges, we saw a lot of developers experimenting in Wordpress. While the Wordpress platform was simple to onboard and allowed for low-risk trial and error, many of these developers hit limits when it came to flexibility and technical requirements. We saw a lot of “snowflake” situations where certain teams went rogue in Wordpress to develop their own workarounds and later abandoned them, which led to problems further down the road.
Enterprise Capabilities With Experimentation Built In
Drupal ended up being a great solution in larger, more complex enterprise deployments or when a customer had a mix of websites large and small and wanted a single CMS platform to address a range of needs. With Acquia, Drupal offered enterprise capabilities (e.g. security, scalability, resilience, etc.) without abandoning the experimentation that came with open source. As a result, brands like Pfizer turned away from their legacy Oracle platform and Wordpress experiments, using Drupal to solve problems big and small.
Drupal’s capabilities became even more powerful as the world moved toward dynamic “digital experiences” involving more channels, new marketing and personalization needs, and more. Today, marketers and developers work as a team, rather than throwing a business requirement over the fence and hoping for a technical solution weeks (or even months) later.
We’re seeing the same pattern happening in the commerce market here at Elastic Path. Business stakeholders like merchandisers demand new capabilities as their business evolves. They want the flexibility to branch out into new channels, bring on new brands, create new product combinations, merchandise micro-moments, and more. They’re hitting limitations with their legacy commerce platforms. And they’re hitting the upper boundaries of what they can do in off-the-shelf products.
Similar to Acquia, Elastic Path addresses a rapidly evolving set of enterprise commerce needs. Our customers get the speed and flexibility of composable application development, (as compared to their clunky legacy platforms) without the limitations of off-the-shelf SMB options. While the path toward PLG may not be as straightforward due to the multi-stakeholder buying process, addressing the needs of both business and technical users doesn’t have to be difficult. A combination of enterprise sales, technical presales and support can prove invaluable for solving problems. It’s about teaching and enabling the customer to meet their unique requirements, helping them experience the art of the possible.
Combining that hands-on expertise with the freedom to experiment with the product is key. For example, there’s a lot of experimentation that can be done with the Elastic Path platform, starting with the product catalog. New products like EP Product Experience Manager (PXM) help quickly meet the technical requirements of business users – making it much simpler for both merchandisers and developers to collaborate and innovate together.
In a modern PLG motion, it’s critical to give buyers the room they need to test and try your platform before expanding to an enterprise-wide deployment. Having PLG and enterprise sales and support work harmoniously together helps build trust in your product and your team to meet even the most complex needs.
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Topics: plg, wordpress, technical, business, mirror, commerce, buyers, enterprise, developers, journey, platform, needs, drupal, product. -
How Webinars Can Help Your Customer Retention Strategy in 2020 [IG]
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When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract.
While you'd be right, webinars are also a way to delight and retain customers.
Topics: think, webinars, customer, way, work, youd, strategy, help, retention, journey, buyers, ig, b2b, working, webinar. -
How to Apply Omnichannel Marketing at Each Step of the Customer Journey
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Create the best omnichannel marketing strategy for your customers at every stage of the buying journey from their first visit to their first purchase.
Topics: journey, step, sms, send, customer, dont, apply, website, marketing, purchase, email, omnichannel. -
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
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Collectively, 103 trillion emails are sent worldwide every year … that's not a typo.
And 58% of people check their email before doing anything else online. It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.
Topics: perfect, email, emails, right, youre, stage, buyers, theyre, journey, customers, subscribers, content, product, craft. -
How to Create Content for Every Stage of the Buyer's Journey
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No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call.
Topics: journey, audience, funnel, business, create, customer, buyers, stage, content, marketing. -
How to Get Started With CRM-Powered Advertising [+ Why You Should]
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HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics.
Topics: stage, prospects, buyers, content, started, journey, data, ads, marketers, ad, crmpowered, advertising. -
How to Map Your Ecommerce Customer Journey [Template Included]
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We’ve discussed how the customer journey impacts sales, service, and marketers.
Topics: customer, stage, ecommerce, customers, included, template, map, social, information, problem, experience, product, journey. -
How to create an effective ecommerce customer journey map
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Creating ecommerce customer journey maps enables you to develop an in-depth understanding of how your customers make purchase decisions. Here are five effective steps to create successful ecommerce customer journey maps.
Topics: customers, ecommerce, way, site, need, customer, create, stages, effective, map, maps, journey. -
Multi-Touch Attribution and Models: A Complete Guide
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Today's buyer's journey includes a number of interactions across various touchpoints and channels. There's rarely a conversion of sale that occurs based off a single interaction.
Topics: guide, multitouch, journey, complete, attribution, touchpoints, buyers, models, model, conversion, channels, credit, customer. -
My big jump: Sukhinder Singh Cassidy’s CEO journey
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No choice we make will be perfect, and all the frameworks in the world won’t eliminate risk entirely. But we don’t need perfection or freedom from risk. We just need to take the next step.
Topics: techcrunch, startup, journey, polyvore, spent, cassidys, work, jump, sukhinder, google, ecommerce, companies, risk, big, ceo, company, singh. -
NORAD Tracks Santa’s Journey Around the World
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Photo: Wikipedia Legend has it that in December 1955, a young girl misdialed a telephone number only to be put…
Topics: shoup, norad, world, claus, tracking, tracks, public, santas, journey, santa, staff, telephone, progress, campaign. -
Need More Conversions? Improve the Customer Journey
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The concept of a customer journey can serve as a practical guide for ecommerce merchants who want to grow their businesses. It tells them where to invest their marketing efforts, ...
Topics: journey, customers, need, improve, shoes, inventory, consumers, shoppers, sales, ecommerce, customer, conversions, target. -
Optimizing the Customer Journey: How Marketers Are Overcoming Obstacles
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Takeaways from the Econsultancy roundtable discussions with client-side marketers
Topics: understand, management, distributors, obstacles, overcoming, marketers, goal, optimizing, journey, agreed, customer, data. -
Our Manifesto: 7 Damn Good Rules to Live By
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Use this manifesto both in your personal & professional lives to guide your decisions so you’re consistently improving & challenging yourself to be better.
Topics: manifesto, fail, journey, work, business, entrepreneurs, lemonade, youll, progress, stand, better, decisions, traits, success, dont, successful. -
Personalisation at scale: how to start
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Every marketer, regardless of industry, knows they need to be personalising their campaigns. With an average of 7 screens per home, there is a consistent stream of engagement, most of which is already tailored to the tastes of the consumer - what they watch, what music is suggested to them and where to stay on holiday. Their expectation is that all their email messages will be crafted with them in mind.
So where do you start? What do you focus on? Personalisation is hard, and looks like it’ll continue to become tougher.
For retail marketers, especially, the challenges seem to pile up alongside customer expectations.
Topics: start, scale, messages, content, customer, personalisation, customers, impact, journey, campaigns, experience. -
Reading List: Charlie Casey of LoyaltyLion
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"Reading List" is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why. For this installment, we corresponded with Charlie Casey. He is CEO and co-founder of LoyaltyLion, a data-driven loyalty and engagement platform.
Topics: nike, casey, decisions, charlie, entrepreneurs, startup, understanding, saas, list, business, book, reading, loyaltylion, journey. -
Recart Review: A Customer Journey Solution (March 2019)
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Cart abandonment is a universal nightmare for eCommerce brands. Recart focuses on reducing the holes in your bottom-of-the-funnel strategy so that you can eliminate the headaches associated with lost revenue. When you do all the hard work to get your…
Continue reading Recart Review: A Customer Journey Solution (March 2019)
Topics: way, cart, messenger, review, journey, youre, recart, customers, email, abandonment, need, messages, solution, customer. -
Ryan Trahan’s Journey From College Dropout to 6.8 Million YouTube Subscribers
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In 2017, Ryan Trahan dropped out of college, with 30,000 YouTube subscribers and plans to become a full-time creator. Today he’s one of the most recognizable YouTubers in the world, with over 5.6 million subscribers, trending videos, and a penchant for going viral. But Ryan isn’t only a creator—he's a serial entrepreneur who’s been dreaming up and building businesses since he was 14, combining his creative prowess with an entrepreneurial spirit. More
Topics: creators, hes, business, dropout, trahans, youtube, journey, subscribers, content, videos, ryan, college, video, million. -
SEO: How to Move Skydivers through the Funnel
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What happens when consumers parachute from organic search results and land on the page Google thinks is the most personally relevant? They skip as much as 95 percent of your prepared journey.
Topics: site, product, shoppers, seo, engagement, journey, category, search, skydivers, rings, funnel, pages, page. -
Shipping: The Last Mile of the Customer Journey
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Shipping has a big impact on customer experience and loyalty
Topics: customer, retailers, shipping, delivery, value, online, returns, free, mile, shoppers, experience, journey. -
SmarterTravel sheds HopJump name, begins a new journey with $9.5M round
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SmarterTravel provides personalized travel recommendations and targeted travel content.
Topics: managing, begins, sheds, company, going, global, techcrunch, pandemic, smartertravel, hopjump, million, growth, vacation, travel, 95m, journey, staab, round. -
The Journey of Being a Distributor for a 100-Year-Old Brand
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After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares with us how he received the distribution rights to Austrian-made skis from a century-old company and launched Hagan Ski Mountaineering.More
Topics: gear, journey, thats, sport, brand, ski, website, im, really, distributor, 100yearold, retailers, product. -
The Journey of a Million-Dollar Customized Jewelry Brand
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Jacob Pazos, Hanna Zameni, and Scott Shin are the trio behind Revival Jewelry, makers of pendants that project images once a light shines through its gemstones. On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin on their product development process, tips for crowdsourcing feedback, and ways to reach their target audience.More
Topics: jewelry, milliondollar, lot, piece, thats, journey, thought, customized, facebook, things, product, customers, brand, right. -
This Leather Maker's Journey From Basement to Seven Figures
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Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online. Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.More
Topics: seven, leather, think, product, makers, youre, yeah, really, customer, going, things, figures, basement, kind, journey, thats. -
Three Ways Astrid & Miyu Are Personalising The Customer Journey
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Started in 2012, contemporary jewellery brand Astrid & Miyu has built itself a cult status amongst influencers and celebrities alike. Specialising in “stackable” jewellery, the brand worn by the likes of model Chloe Lloyd, influencer Lydia Millen and reality tv host Alesha Dixon, invites shoppers to express their individuality and tastes through their eclectic ranges.
Encouraging a distinct personal style has become a signature of the brand and it wanted to make sure that this was reflecting in the marketing messages - with a particular focus on creating personalised experiences for shoppers at different stages of the customer lifecycle.
Astrid & Miyu’s marketing team recognised that taking a more personalised approach to their marketing would reap rewards. But they were prevented from putting this into action by their ESP, which didn't give them any sort of meaningful customer insight or the means to segment or tailor their emails to the individual recipient. There was very little personalisation and an inability to dig into the data to truly learn about its customer.
Calling upon Ometria, the brand is now able to create more sophisticated campaigns - both newsletter and automated - that are individually personalised based on insights provided by the platform.
Shoppers at different stages of the customer journey receive emails campaigns that are specific to their interactions with the jeweller. This means they are able to create truly personalised experiences for their shoppers, increasing customer lifetime value and fostering loyalty.
“We can use the data to truly learn how the recipient wants to be engaged with, and change the layout of the campaign following insights on what is the most impactful” - Georgia Sheehan, Marketing Executive
This blog will explore three examples of eye-catching automated campaigns Astrid & Miyu have implemented.
Topics: brand, truly, shoppers, stages, ways, personalising, journey, astrid, marketing, recipient, campaigns, miyu, customer, personalised. -
Top 3 Priorities of a B2B Mobile Strategy
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Your mobile commerce strategy plays an important part in successfully moving forward with your digital journey
Topics: customers, journey, maturity, responsive, b2b, priorities, sales, mobile, customer, strategy, commerce, digital. -
U-shaped Marketing Attribution for Ecommerce
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The so-called "u-shaped" marketing attribution model emphasizes a shopper's first and last marketing interactions before a conversion. The model can help identify the marketing tactics that are closing sales.
Topics: journey, attribution, whats, marketing, buyers, ushaped, model, shopper, interaction, touchpoints, ecommerce. -
Upgrade Yourself: 40+ Skillshare Classes to Supercharge Your Entrepreneurial Journey
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Being an entrepreneur means wearing lots of hats. These best skillshare classes for business can help you improve your fundamental skills so you can go far. Here are 40+ online classes to take your skills as an entrepreneur to the next level.
Topics: entrepreneurial, marketing, supercharge, perfect, brand, design, upgrade, photoshop, right, create, class, learn, journey, email, skillshare, classes. -
Vivrelle’s Journey to Embracing Composable Commerce
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Since its infancy in 2020, Composable Commerce has empowered brands to build and optimize commerce solutions comprised of multiple best-of-breed vendors. The beauty of taking a composable approach is being able to cater to the current needs of your business and having the flexibility to shape and mold your tech stack as the needs of your business evolve. In addition, brands see added benefits, including reducing the total cost of ownership (TCO) and accelerating time-to-market.
We recently had the privilege of sitting down with our customer Vivrelle, a members-only club providing access to luxury designer handbags and accessories, to discuss their unique journey to embracing Composable Commerce. In this blog, we’ll summarize our conversation with the Vivrelle team and their digital commerce journey.
Founded in 2018, Vivrelle came onto the scene with a unique business model. Being a members-only club where members can exchange luxury accessories on a rotating basis, it follows a circular business model. While most retailers frown upon returns, Vivrelle loves them! It indicates that their members are using their services, trying out new bags, and leveraging their exclusive membership.
With a unique business model comes unique needs, and that can also come with roadblocks in finding vendors to support your requirements. When they were first starting in 2018, there wasn’t anything in the commerce market that could support their unique requirements, so they opted for a homegrown solution. The homegrown solution served the company well over the coming years, but slowly it inhibited their ability to innovate at scale. Wanting to grow the business, they started the discovery process of looking for an eCommerce vendor.
The Vivrelle team knew they wanted to work with best in-class vendors, so adopting a composable approach was a natural fit. With a composable approach they would gain the control to easily try new things and differentiate their user experience. By partnering with Elastic Path, the team has been introduced to tech partners that will enable them to innovate and continue to give the luxury experience their customers expect.
In a composable architecture, you can think of your digital commerce platform as the hub or brain of your tech stack. Being the core of powering your experience, you must find the “brain” that is right for your business. Select the wrong one, and you’ll pay for it down the road. While a daunting task, Vivrelle embraced it knowing that they were in control of their destiny and how they wanted to move forward. Ultimately, they selected Elastic Path.
Innovations like the Integrations Hub, an instant-on, no code, commerce-enabled library of integrations fully managed and hosted by Elastic Path, made selecting Elastic Path an easy decision. The Integrations Hub will enable the team to test and learn with their digital commerce experience. When asked what their favorite part of the Integrations Hub was, the team was unanimous in optionality. The team found relief knowing they could swap things in and how without risking breaking the entire system.
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When starting the replatforming project the biggest challenge the team wanted to avoid was taking on too much. While there is excitement in a big bang launch, the member experience is an essential part of their business, and it was crucial to the team that they not disrupt that. To avoid that risk, the team is opting for a phased approach.
Replatforming is no small feat, and while the Vivrelle team has had an uneventful experience it can often be fraught with challenges. When asked about what advice they would have to give to retailers on the cusp of replatforming they advise that you have a solid understanding of your list of requirements and what are just the bells and whistles.
Far down in their path to implementation, the team is set to launch this Spring. To date, the team has had a smooth implementation and with the launch date on the horizon, they’ll be surprised if any roadblocks arise. The team attributes the ease of launch to the flexibility of the solution and the teamwork from both the Elastic Path team and their system integrators, BORN Group. Feeling set up for longevity, partnership has played a pivotal role in their integration with the understanding that the partnership doesn’t end on launch date but will continue on as the business continues to evolve.
Click here to access the full fireside chat with Jeff Neil, VP of Engineering and Donna Quinlan, Head of Product at Vivrelle. Interested in learning more about how you can embrace a composable approach? Read our customer stories or reach out to a member of our team today.
Topics: commerce, experience, embracing, vivrelle, path, approach, team, elastic, business, composable, journey, vivrelles, unique. -
What Is Experience-Driven Commerce—And Is It the Future?
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The challenges and opportunities of supporting the customer at every step of their journey
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What Is Last Click Attribution and How to Use It
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For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.
Topics: click, ads, buyers, touchpoint, credit, journey, report, touchpoints, marketing, attribution. -
What is Customer Journey Analytics
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A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else.
Topics: map, help, customer, analytics, customers, journey, data, user, pain, points. -
Why Customer Connection Matters
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At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology.
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Why a consistent and frictionless buying journey is essential in modern retail
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Focusing on a consistent and frictionless buying journey, is integral to offering consumers the experience they would expect from any modern retailer.
Topics: hong, physical, consumers, technology, essential, consistent, instore, buying, modern, respondents, shop, retail, shopping, frictionless, journey, stores, kong. -
Why change management needs to be a strategic focus in your B2B digital transformation journey [video]
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Many B2B organizations are rolling out internal and external digital transformation strategies; but for success to happen companies need to focus on the foundational initiatives first. Change management being one of them. Organizational change management is a bigger piece of the digital transformation journey and needs to be prioritized.
Topics: change, talks, b2b, ana, say, witnessing, management, focus, digital, ecommerceand, strategic, transformation, needs, video, trends, journey, milevskaja, shes, technologycheck.