Top 2024 resources on keyword
Best keyword resource in 2024.
Learn more about keyword to improve your e-commerce strategy.
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11 Ways to Increase Sales with Content Marketing
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By creating great content and using content marketing tactics, you’ll earn organic leads, win loyal customers, and sell more product.
Topics: post, ways, sales, marketing, video, create, keyword, sell, product, customer, customers, content, increase. -
150 of The Most Expensive Keywords on Google (By Industry)
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You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords.
Topics: keywords, keyword, auto, insurance, business, repair, industry, software, online, cpc, google, expensive. -
16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes]
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Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.
Topics: content, search, page, keyword, avoid, web, fixes, mistakes, fix, text, visitors, easy, website, title. -
25 SEO Trends to Leverage in 2023 [+Data]
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Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving.
Topics: seo, help, content, keyword, leverage, trends, users, results, include, keywords, data, google, search. -
3 Handy Google Ads Scripts to Automate Tasks
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I am not usually a proponent of automating paid search campaigns. But one aspect of automation that I've found helpful is Google Ads scripts. In this post, I'll address three that are especially useful.
Topics: negative, script, example, ads, campaigns, daily, tasks, handy, scripts, keyword, automate, google, keywords. -
3 Keyword Tools for Search Intent
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Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
Topics: tutorial, transactional, search, informational, intent, keywords, tool, commercial, content, keyword, tools. -
39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024
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For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete.
Topics: keyword, pages, website, best, keywords, seo, search, page, month, tool, monitoring, links, auditing, tools. -
6 Ecommerce SEO Tips to Help You Rank on Google
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Discover how to navigate the fierce competition in the ecommerce landscape and drive more organic traffic to your store.
Topics: help, ecommerce, product, websites, keyword, tips, search, rank, pages, category, seo, website, google. -
7 Ways SEO & PPC Can Work Together in 2021
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If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that.
Topics: solution, page, keyword, ways, seo, search, marketing, work, organic, results, ppc, keywords. -
Anchor Text: What It Is, Why It's Important & How to Optimize It
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By now, many people are familiar with links.
Topics: image, anchor, optimize, url, text, important, webpage, link, knitting, content, search, keyword. -
Are Amazon 'Sponsored Products' Ads Worth It?
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Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
Topics: worth, keyword, ads, advertising, google, products, keywords, sponsored, ad, amazon, product. -
Are Google Ads SKAGs Effective in 2022?
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Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
Topics: groups, ad, keyword, google, skags, search, match, effective, phrase, skag, ads. -
Best Reverse ASIN Tools to Find Top Amazon Keywords for 2023
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Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness.…
Continue reading Best Reverse ASIN Tools to Find Top Amazon Keywords for 2023
Topics: best, traffic, products, keywords, amazon, tools, keyword, search, features, asin, reverse. -
Blog SEO: How to Search Engine Optimize Your Blog Content
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56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you're writing a blog for a business, those stats make blog SEO a pretty big deal.
Topics: engine, seo, blog, posts, optimize, post, keyword, site, search, content, keywords, help. -
Boost Google Ads’ Quality Score for PPC Success
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Google Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score is also a strong indicator of PPC success, so boosting an ad's quality score could lead to more interactions and sales.
Topics: advertisers, bid, clickthrough, score, google, quality, ads, ad, keyword, bids, ppc, boost, success. -
CopySmiths Founder on Content Marketing by the Numbers
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Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."
Topics: write, clients, keyword, article, need, include, collar, marketing, copysmiths, numbers, words, google, content, founder, martingale. -
Copywriting Tips for Amazon Product Pages
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Well written product detail pages can convince an Amazon shopper to buy your business's mattress topper, omega-3 supplement, or wooden bocce set — instead of your competitors'. Here are some tips to improve your company's Amazon product pages.
Topics: keyword, amazon, pages, product, products, sellers, copywriting, search, tips, images, description, taylor, title. -
Ecommerce Product Releases: May 4, 2020
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Here is a list of product releases and updates for early May from companies that offer services to online merchants. There are updates on keyword research tools, bid optimization, product returns, video tools, payment platforms, Google Shopping, Etsy listings, and more.
Topics: fedex, releases, ecommerce, keyword, announced, shipping, amazon, shopping, video, bigcommerce, product. -
Ecommerce SEO Strategies to Get Your Online Store in the SERPs
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Use these ecommerce SEO tips to get your website to the top of the SERPs! Every online store, website & blog needs to try these SEO tactics.
Topics: link, search, websites, online, strategies, content, store, keyword, ecommerce, website, engines, keywords, serps, site, seo. -
Everything You Need To Know About Keyword Match Types
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Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.
Topics: ads, case, need, iphone, exact, broad, types, match, know, phrase, keyword, shoes, running. -
Everything You Need to Know to Dominate Local Search
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The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level.
So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?
Topics: local, page, youre, dominate, need, content, keyword, business, businesses, google, search, know, online. -
Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips)
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If you're a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants.
Topics: ad, google, tips, landing, helpful, keyword, users, grants, need, page, visitors, know, keywords, traffic. -
Google Ads Expands Keyword Variant Matching, Again
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Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants.
Topics: variant, expands, keywords, variants, keyword, phrase, matching, google, ads, words, match, close, exact, queries. -
Google Ads Keyword Planner Gets an Upgrade
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The other day I went to the Keyword Planner in Google Ads. I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said six "key features" were improved. Here's my take on the changes.
Topics: ideas, existing, planner, upgrade, google, keywords, feature, gets, tool, helpful, ads, keyword, plan, interface. -
Google Ads Updates Search Terms Report, Keyword Match, More
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Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner.
Topics: ad, pizza, report, advertisers, budget, terms, restaurants, search, keyword, match, google, ads, updates. -
Google Search Ads for Beginners – How to Get Started with Search Engine Marketing
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Paid Google search ads provide an instant boost of traffic to your store. Here's everything you need to know to maximize the success of your first campaign!
Topics: keyword, beginners, ad, ads, hats, google, paid, keywords, engine, traffic, search, click, youll, marketing, start. -
Holiday SEO Tips to Increase Traffic During the Busy Shopping Season
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A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google. -
How Amazon Sellers Combat Rising Ad Costs
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Smaller advertisers can remain competitive by placing a maximum cost for a specific keyword on Amazon's "suggested bid" mechanism. But a key overlooked metric to a successful ad campaign is relevancy and the likelihood that the ad will convert into a sale.
Topics: costs, poor, ad, combat, keyword, advertising, listing, amazon, sellers, product, keywords, rising, content, sales. -
How Keyword Clustering Powers SEO
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Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
Topics: powers, single, editing, page, platform, keyword, seo, ecommerce, clustering, search, group, keywords, example. -
How to Conduct Online Market Research
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Conducting market research for your ecommerce business ideas is not only wise, it’s essential. Taking the time to go through…
Topics: business, keyword, conduct, market, research, ecommerce, ways, product, social, search, help, media, customers, keywords, online, sales, grow. -
How to Create an SEO Strategy for 2024 [Template Included]
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Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
Topics: keywords, google, template, search, blog, strategy, page, youre, included, seo, keyword, content, create. -
How to Crush Your Online Revenue Goals With Google Ads
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Let’s start with the obvious: Google is the largest search network. It saw 246 million U.S. unique visitors in December 2018 alone, and people conduct more than 3.5 billion Google searches each day. Over the years, Google has made changes to the way we search and get results. One of […]
Topics: ads, keyword, keywords, display, crush, online, google, search, revenue, ad, based, user, goals, youre. -
How to Detect and Eliminate Keyword Cannibalization
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Keywords are king when it comes to engaging users and increasing your search engine ranking.
Topics: detect, page, keyword, shingle, site, eliminate, posts, search, pages, keywords, cannibalization, content. -
How to Do Keyword Research for SEO: A Beginner's Guide
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While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Topics: keywords, research, keyword, help, beginners, terms, marketing, content, topics, search, google, seo, guide. -
How to Do a Competitive SEO Analysis
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Keeping up with the Joneses in search engine optimization starts with clicking and scrolling in the search results. Copying competitors won’t help you outrank them — at best you’ll keep pace. Instead, identify what they’re doing well, and then do it better.
Topics: ranking, competitive, competitors, competitor, keywords, ranks, analysis, search, sites, data, seo, keyword, google. -
How to Find SERP Feature Opportunities [+ Free Tools]
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Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance.
Topics: rank, google, opportunities, free, features, keywords, keyword, featured, tools, feature, content, serp, search. -
How to Find Seed Keywords and Explore Topic Clusters
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Creating a short list of seed keywords is fundamental to search engine optimization, content marketing, and pay-per-click advertising. But for some marketers, the task of identifying seed keywords isn't clear.
Topics: tool, keywords, topic, explore, content, list, example, clusters, vegan, keyword, seed, titles. -
How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes
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If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
Topics: avoid, process, site, outsource, outsourcing, ask, keyword, correctly, help, common, business, content, seo, search, mistakes. -
How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist
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Undoubtedly, search has changed in recent years.
Topics: strategy, search, hubspots, content, traffic, seo, perform, senior, keyword, theres, rank, strategist, research, youre, becker, socks. -
How to Revive an Old Blog Article for SEO
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Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.
Topics: keywords, keyword, search, title, blog, image, post, seo, old, content, article, revive. -
How to Skyrocket Your Blog's Organic Traffic With a Search Insights Report
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Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team.
Topics: skyrocket, report, keyword, traffic, blog, organic, search, blogs, team, topic, writers, sir, insights, content. -
How to Structure Google Ads Text Campaigns for Ecommerce
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Text-based, pay-per-click (PPC) advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a search results page than organic listings and they can target potential customers actively seeking the products your business sells.
Topics: ecommerce, structure, search, google, keyword, campaign, group, text, keywords, ad, campaigns, ads. -
How to Use Google Ads Keyword Planner, According to 5 Specialists
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When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients.
To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about.
I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.
That's why Google ads keyword planner is an important tool for marketers.
Topics: specialists, according, tool, planner, search, ideas, youll, ads, keyword, keywords, intent, google. -
How to Use a Blog to Increase Organic Traffic
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There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic.
Topics: organic, title, rank, target, traffic, increase, content, post, difficulty, keyword, keywords, blog, search. -
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
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Today, nearly 19% of Google's SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website's images.
Topics: keyword, example, write, seo, search, webpage, google, text, images, alt, matters, image, content. -
Instagram SEO: 10 Techniques for Increasing Your Reach
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Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn.
Topics: content, increasing, secondary, keywords, techniques, instagram, users, seo, hashtags, search, reach, primary, keyword. -
Is Blogging Too Saturated? Here’s How To Avoid Failure
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Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry.
Topics: failure, saturated, blog, specific, blogs, market, audience, keywords, avoid, value, heres, blogging, keyword, content. -
KWFinder Review: Boost Your SEO With Data-Driven Keyword Research
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In this KWFinder review learn how to improve the SEO of your online business by researching keyword volume, difficulty, related searches and more.
Topics: keywords, data, seo, research, datadriven, boost, search, rank, kwfinder, help, ranking, keyword, review, relevant. -
Keyword Gaps Are SEO Opportunities
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Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy.
Topics: keyword, semrush, seo, report, opportunities, analysis, search, gap, queries, gaps, rank, competitors. -
Keyword Research Essentials: How to Find the Search Terms Your Customers Use
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Today, Shopify experimentation lead and SEO expert Casandra Campbell shares her experience leading and growing SEO strategies for small businesses. The following blog post is an excerpt from Casandra's latest course on Shopify Academy, SEO Training for Beginners.More
Topics: research, keywords, video, keyword, seo, searches, search, informational, google, list, tool, essentials. -
Keyword Sleuthing Propels Niche Publisher
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Merchants know that content marketing can engage and retain customers. However, identifying a topic that prospects want to consume — read, watch, listen — is often difficult. But not for Kyle Boureston.
Topics: content, sleuthing, topic, whats, keywords, publisher, pieces, product, try, niche, propels, search, freelance, keyword. -
Made You Look! How to Make Headline Grabbers Work for You
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Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you've scanned title after title before clicking on the one that stopped your scroll.
Topics: working, headlines, brand, information, look, work, write, keyword, grabbers, search, headline. -
My Favorite SEO Keyword Tools
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Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
Topics: keyword, google, free, tool, query, version, content, search, searches, chrome, tools, favorite, seo. -
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website
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SEO can sometimes feel like it stands for "Something Extremely Obscure."
As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
Topics: site, seo, website, optimizing, image, tips, search, text, content, critical, keyword, keywords, pages, parts, onpage. -
PPC Competitor Analysis: The Complete Guide
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In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you're not fully tuned into what others in the space are doing.
Topics: analysis, ppc, google, complete, competitors, ads, keywords, guide, competitor, ad, insights, keyword. -
PPC Keyword Research: The Complete Guide
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Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing.
Topics: guide, search, ad, complete, keyword, google, ads, looking, planner, research, ppc, keywords. -
Podcast SEO 101: How to Rank Higher
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40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.
Topics: keywords, rank, video, google, search, seo, youtube, optimize, keyword, title, podcast, higher, topics. -
SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?
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If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. As you trawl through their website, it'll make you wonder which (if any) of the SEMrush pricing plans are for you?…
Continue reading SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?
Topics: keyword, best, youre, semrush, plans, marketing, business, pricing, media, need, seo. -
SEMrush Review: How We Increased Organic Search Traffic by 532%
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We used SEMrush to grow our traffic by 532% so in this SEMrush review we're highlighting what they can do to grow your website & business too.
Topics: video, increased, competitors, semrush, tool, content, traffic, keywords, review, tools, track, business, walkthrough, keyword, seo. -
SEO How-to, Part 11: Mitigating Risk
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The risk to organic search performance from altering a website usually comes from changes to content, linking structures, or underlying technology. With careful planning and execution, however, you can mitigate the risk from those changes and increase the likelihood of better rankings. This is the 11th installment in my "SEO How-to" series
Topics: page, performance, keyword, risk, search, organic, links, mitigating, content, howto, changes, pages, seo. -
SEO How-to, Part 4: Keyword Research
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Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization.
Topics: book, google, research, searches, seo, howto, search, store, number, keyword, data. -
SEO How-to, Part 5: Analyzing Keyword Data
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Keyword research is a search engine optimization tactic to identify the words and phrases of consumers who are looking for the types of products and services that your company sells. In this post, I'll cover four steps: seeding keyword research, collecting the data, organizing it in my free keyword analysis template in Google Sheets, and analyzing it to understand intent and demand.
Topics: data, words, google, tool, keyword, search, howto, list, keywords, seed, analyzing, seo, demand. -
SEO How-to, Part 6: Optimizing On-page Elements
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Keyword research can help improve your organic search performance. Search engines attempt to sync the words and intent of consumers' queries with web pages. Ecommerce merchants should therefore align their pages using the right keywords to convey the proper intent.
Topics: elements, onpage, seo, tags, content, keywords, optimizing, keyword, title, page, howto, tag, heading, meta, search. -
SEO How-to, Part 7: Mapping Keywords to Content
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Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my "SEO How-to" series.
Topics: keywords, howto, page, mapping, search, seo, keyword, pages, performance, template, code, urls, paste, url, content. -
SEO How-to, Part 8: Architecture and Internal Linking
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The structure of your ecommerce site — categories, subcategories, attributes — heavily impacts search engine optimization. This is the eighth installment in my “SEO How-to” series.
Topics: linking, internal, seo, rings, shoppers, howto, architecture, page, authority, link, sites, keyword, pages, search, engagement. -
SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master
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You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know?
Topics: site, basics, tutorial, beginners, search, keyword, page, results, website, coffee, master, content, keywords, seo, stepbystep, easy. -
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
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If you've ever written a blog post before, you know how much time it can take.
Topics: tips, posts, search, rank, writing, keyword, write, blog, google, content, post, keywords, seo. -
SEO: 9 Tips for Brand-friendly Content
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Branded marketing content and excellent organic search rankings are not mutually exclusive. Content is among the most subjective aspects of search engine optimization. It has also become the most important. And the best content is unique, well-written, and relevant. Here are nine tips to get started.
Topics: seo, brandfriendly, keyword, content, unless, tips, text, wound, rock, keywords, words, search, care. -
SEO: 9 Tips for Writing Great Content
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Textual content enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the keywords and phrases that consumers search for. If creating articles, blog posts, product descriptions, and other textual content strikes fear into your heart, try some of these tips.
Topics: search, ideas, research, keyword, straps, words, engaging, relevance, tips, great, seo, writing, content. -
SEO: Free Keyword Research in 3 Steps
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There are many expensive tools that claim to simplify and speed up the keyword research process. If you don’t have thousands of dollars in your budget, however, there’s always the old-school, free method.
Topics: keywords, tool, research, seo, art, keyword, steps, free, phrases, data, wall, seeds, google. -
SEO: Google’s Video Carousels Are a Big Opportunity
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Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
Topics: google, opportunity, videos, carousels, target, seo, big, googles, youtube, search, queries, keyword, text, video. -
SEO: How to Assess Keyword Difficulty
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Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
Topics: seo, google, competition, search, keyword, assess, keywords, query, email, number, ranking, difficulty. -
SEO: Keyword Research for Product Content
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For many commerce businesses — omnichannel retailers, ecommerce-only merchants, wholesalers — attracting a steady flow of site visitors from organic search results is vital for success. But achieving high rankings in those results requires optimizing a site with relevant content.
Topics: research, keywords, search, seo, phrases, dog, phrase, keyword, content, toys, ideas, product. -
SEO: Keyword Research for a New Site
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A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
Topics: seo, page, tools, research, identify, keywords, keyword, search, given, site, ranking, sites. -
SEO: Search Console Is an Untapped Source of Keyword Data
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Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article.
Topics: data, search, report, keyword, page, untapped, tools, results, keywords, source, console, seo, google. -
SEO: Target Informational Rankings with Pillars and Clusters
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Unless it's a major brand, an ecommerce site’s category and product pages may not rank organically for informational search queries. Creating pillar and cluster pages can help.
Topics: pillars, rankings, page, running, cluster, pages, clusters, informational, topic, pillar, target, keyword, trail, search, content, seo. -
SERPWatcher Review: Track & Manage Keywords for Your Ecommerce Business
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In this SERPWatcher Review learn more about SERPWatcher, why tracking your website's SERP is important and how it improves your SEO strategy.
Topics: keywords, tracking, serpwatcher, tool, data, ecommerce, track, serp, youre, review, keyword, ranking, business. -
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
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Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth.
Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
Topics: sem, marketing, ads, keyword, keywords, tips, guide, search, engine, ad, paid, expert, ultimate, google. -
Semrush App Center Review – Everything You Need To Know About Its E-commerce Category Apps
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Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you…
Continue reading Semrush App Center Review – Everything You Need To Know About Its E-commerce Category Apps
Topics: apps, center, category, app, tool, traffic, products, keywords, review, know, need, ecommerce, semrush, amazon, product, listing, keyword, search. -
Surfer SEO Review 2023: A Comprehensive Look Into the On-Page SEO Tool
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On-page SEO plays a crucial role in determining your website’s search engine rankings. With constantly changing algorithms, it’s essential to have a powerful tool that keeps up with the latest trends and provides actionable insights. That’s where Surfer SEO comes in. In this Surfer SEO review 2023, we’ll dive deep into this game-changing on-page optimization […]
Topics: editor, users, tools, comprehensive, search, seo, keyword, surfer, look, content, features, review, tool. -
The 10 Best Keyword Research Tools to Find the Right Keywords for SEO
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Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords.
Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.
Topics: tool, trends, search, tools, research, longtail, keywords, best, google, keyword, seo, results, right. -
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
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With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
Topics: costs, advertising, crm, search, process, uses, keyword, ad, software, free, hubspot, ads, google, keywords, 8step, optimize, match. -
The Beginner's Guide to Keyword Density
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When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is "stuffed" with keywords?
Topics: words, search, pages, tool, site, page, beginners, keyword, guide, keywords, density, seo. -
The Definition of SEO in 100 Words or Less [FAQs]
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Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?
Not yet.
Topics: keyword, search, marketing, words, content, traffic, website, definition, keywords, engines, engine, faqs, seo. -
The Future of Content Strategy
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Content marketing has seen a lot of changes during the past few years.
Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content.
Topics: search, future, content, way, topic, keyword, page, strategy, engines, cluster, pillar, core. -
The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)
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This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Topics: hubspot, measured, content, results, tracker, tools, data, visibility, series, sound, built, keyword, program, search, surround, serp. -
The Ultimate Guide to Google Ads [Examples]
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Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers.
Topics: keywords, google, search, examples, guide, ad, ultimate, campaigns, ads, click, information, set, keyword. -
The Ultimate Guide to On-Page SEO in 2023
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On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Topics: pages, content, onpage, keyword, site, elements, page, seo, ultimate, website, guide, search. -
The Ultimate Guide to SEO in 2023
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SEO is why you find exactly what you're looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire.
It's a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it's one of the trends they're investing the most in this year.
Topics: google, seo, information, content, ultimate, pages, guide, keyword, page, engines, links, search. -
The Ultimate SEO Checklist for Your Ecommerce Store
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Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store.
Topics: website, voice, keyword, store, checklist, need, search, answer, ultimate, keywords, seo, ecommerce. -
TikTok SEO: How to Increase Your Discoverability on TikTok
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According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines.
Topics: video, increase, content, discoverability, tiktok, keywords, algorithm, ugc, keyword, seo, videos, search. -
What Are Keywords? (and Why You Need to Know How to Find Them)
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What do you do when you have a question or want to find something? Quickly.
If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.
Topics: content, keywords, know, search, specific, need, rank, ppc, website, seo, marketing, keyword. -
What Are YouTube Tags & Why Are They Important?
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YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google.
Topics: score, tag, video, videos, youtube, keyword, target, tags, search, keywords, important. -
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
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If you're anything like me, you probably read the title of this post and thought, "Latent semantic indexing ... wait, what is that?"
Topics: latent, silly, keyword, strategy, google, matter, search, indexing, semantic, keywords, does, seo, query, lsi, content, string, related. -
What’s the Value of SEO?
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Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs.
Topics: seo, monthly, traffic, whats, month, specialist, search, results, organic, value, keyword. -
Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing
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Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business.
Topics: content, metrics, metric, leaders, according, organic, seo, semrushs, vp, brand, matter, rankings, keyword, search, marketing. -
You Don't Have to Be a Great Writer to Write a Great Blog
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When I started HubSpot, I was a trained engineer with little writing experience.
Topics: content, writing, information, blog, great, writer, search, keyword, words, write, dont, need, readers. -
YouTube SEO: How to Optimize Videos for YouTube Search
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Digging in to learn about YouTube SEO?
Topics: optimize, keyword, content, search, seo, description, youtube, add, help, video, videos. -
Your Cheat Sheet to Google's 200 (Known) Ranking Factors
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If you're an SEO, I know you can relate to the following scenario.
Topics: content, links, googles, known, keyword, cheat, google, presence, factors, site, number, sheet, ranking, page. -
Your Google Rank Doesn't Matter Anymore
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For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Today, your Google keyword ranking is just one of several reasons your traffic can increase or decrease.
Topics: matter, search, youre, rank, keyword, content, anymore, results, individual, doesnt, rankings, traffic, google, boston.