Top 2023 resources on launch

Best launch resource in 2023.
Learn more about launch to improve your e-commerce strategy.

• 15 Essential Product Marketing Books for 2023 - The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives.
  Topics: understanding, essential, products, buy, customers, book, technology, books, marketing, build, launch, product.
• 3 ways fintech companies can help retailers launch financial services - As retailers expand banking opportunities, they will need help positioning their products, keeping them safe and selling to end users. Now is your chance to make connections in that world.
  Topics: ways, services, launch, financial, companies, start, accounts, retailer, gain, need, retailers, techcrunch, help, fintech.
• 30+ Easy Businesses to Start: Online Businesses Ideas You Can Launch in a Day - These are 30+ easy businesses to start online that you can source products for and launch within a day! What will you sell?
  Topics: ideas, launch, online, business, selling, products, theyre, youre, start, easy, product, sell, designs, businesses.
• 4 Tips to Finally Shift Your Business to Make Money Online - The inventory-to-internet switch may seem like a completely new way of running a business –but it doesn't have to be.
  Topics: clear, thats, social, phase, need, tips, money, online, launch, work, product, finally, business, shift, process.
• 50 Sales Goals For Your New Ecommerce Business After Launch - Struggling to make your first sales? Try out these 50 sales strategies to get more customers and grow your revenue and profit.
  Topics: customer, instagram, social, product, strategies, business, way, customers, sale, launch, sales, ecommerce, facebook, products.
• 6-Figure in Sales Before Launch and Building a Sustainable Future - After seeing the amount of waste created by single-use items caused by COVID-19, Miles Pepper and Martica Wakeman created re-fillable sanitizer dispensers made from reclaimed ocean-bound plastic and launched Sanikind. Backed by thousands on Kickstarter, Sanikind raised over $300,000 before its launch. In this episode of Shopify Masters, Martica shares the journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.More
  Topics: 6figure, really, youre, thats, sustainable, kickstarter, future, sanitizer, going, launch, lot, sustainability, know, product, sales, building.
• 6ixty8ight makes Japanese debut with online launch - Hong Kong lingerie brand 6ixty8ight marks its Japanese debut on June 20 by launching an e-commerce store.
  Topics: debut, ecommerce, japanese, makes, used, online, 6ixty8ight, stores, lingerie, brand, yearthe, store, japan, launch.
• 7 Types of Corporate Events [+ Virtual Event Ideas] - One of my favorite episodes of "The Office" is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues. But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.
  Topics: host, usually, corporate, appreciation, great, ideas, types, events, event, team, launch, virtual.
• 80 Things to Check Before, During, and After Launching a Website - Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
  Topics: site, launching, launch, pages, things, test, website, design, check, content, properly, ensure, youll.
• AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test] - If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns.
  Topics: campaigns, ones, ai, marketing, tools, test, best, product, campaign, ad, assistant, email, google, launch, pitch, bot, llama.
• Adyen alums launch card payments platform Silverflow - Silverflow, a new platform that connects to card networks, has announced a 2.6 million euros seed funding round. With this, the Amsterdam-based company that is founded by Adyen alums has now raised 3 million euros in total funding. The funding round was led by UK-based Crane Venture Partners with participation… Continue reading
  Topics: payments, infrastructure, euros, technology, card, alums, payment, silverflow, processing, founded, platform, adyen, launch.
• Alibaba and JD launch 6.18 mid-year shopping promotions - Alibaba and JD launched their annual 6.18 mid-year shopping festivals, which will mark China’s largest online retail promotion since the outbreak of Covid-19.
  Topics: launch, taobao, luxury, midyear, sales, campaign, jd, hours, worth, shopping, promotions, tmall, participating, alibaba.
• Allegro: ready to expand beyond Poland - Allegro, the major online marketplace from Poland, is ready to expand internationally. This is what CEO Francois Nuyts says, in a time of rumors about Amazon entering Poland. Allegro is like the Amazon of Poland. The marketplace, founded in 1999, has over 12.3 million active buyers and is used by… Continue reading
  Topics: launch, allegro, poland, sold, ready, amazon, nuyts, warehouses, expand, ceo, polish.
• Amazon Fresh launches in Spain - Amazon Fresh has arrived in Spain. This service, which is only for Amazon Prime members, offers same-day grocery deliveries in two-hour slots. Amazon Fresh starts in and around Madrid, but will soon also arrive in Barcelona and, later on, in other Spanish cities. The arrival of Amazon Fresh in Spain… Continue reading
  Topics: el, customers, service, pressure, launch, amazon, united, spain, spanish, fresh, launches.
• Amazon Prime launches in Turkey - Amazon Prime has launched in Turkey. The introduction of the aid subscription program follows almost exactly two years after Amazon Turkey was launched. In September 2018, Amazon finally launched Amazon Turkey. Now, two years later, it’s time for its customers in Turkey to be able to subscribe to its paid… Continue reading
  Topics: delivery, prime, fast, launch, tv, lira, turkey, amazon, orders, shows, launches.
• Amazon Sweden is on its way - Amazon Sweden will probably open its digital doors next year. The upcoming launch of a dedicated Amazon website in Sweden has now been officially announced. It would be the first time Amazon launches in a Nordic country. For years, there were rumors Amazon would launch in Sweden. In October 2017,… Continue reading
  Topics: amazon, website, online, launch, websites, upcoming, announced, way, win, sweden, swedish.
• Amazon almost ready to launch Amazon Poland - Amazon is planning to launch Amazon Poland at Amazon.pl. The dedicated ecommerce website isn’t live yet, but selling partners in Poland and abroad can now register their businesses for Amazon Poland. The American ecommerce giant announced that it has started the work to launch Amazon.pl. It hasn’t revealed when the… Continue reading
  Topics: customers, amazon, ecommerce, ready, company, website, launch, trust, step, poland, things.
• Amazon launches Smart Commerce in India to help offline stores launch digital storefronts - Amazon said it will help neighborhood stores across India launch their own digital storefronts to better serve their customers, the latest effort by the e-commerce giant as it attempts to leverage the dense network of offline stores in the key overseas market. Amazon on Wednesday launched Smart Commerce, a new offering that will allow stores […]
  Topics: help, storefronts, india, neighborhood, smart, amazon, techcrunch, offer, offline, online, digital, stores, launch, serve, commerce, launches.
• Amazon.se launches in Sweden - Amazon.se has officially launched. Starting today, customers in Sweden can start buying items from the local Amazon website. Amazon Sweden currently offers over 150 million products across more than 30 categories. Amazon in Sweden? No surprise! It was no surprise that Amazon would eventually launch a dedicated ecommerce website in… Continue reading
  Topics: start, amazon, local, sweden, launch, website, swedish, products, customers, amazonse, launches.
• Building an 80,000+ Person Email List in Under 8 Months - Conor Lewis has a really cool story. He is the Founder of GetTheFort.com, a magnetic pillow fort that he designed, crowdfunded, and brought to market in under a year. What’s really cool about Conor though is that he is entirely self-taught on eCommerce, but still managed to build a huge audience through social channels by […]
  Topics: conor, building, really, groups, person, video, launch, kickstarter, months, email, using, facebook, built, list.
• Composable Commerce Hub Celebrates 1 Year - The Composable Commerce Hub, the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers, was launched last November. The Composable Commerce Hub powered the movement to make Composable Commerce accessible to all brands, not just those with large, experienced technology teams, by providing everything commerce teams need to compose, launch, and optimize their commerce experiences with speed and ease. Today, more than 25 technology providers and system integrators have joined this movement including Algolia, Amplience, Bloomreach, Born, Bounteous, Contentful, DigiCommerce, Jetti, Myplanet, TA Digital, ObjectEdge, PayPal, and Stripe. This year we’ve seen the addition of 14 Pre-Composed SolutionsTM. For those unfamiliar with the term, Pre-Composed SolutionsTM are fully business-ready solutions, which combine Elastic Path commerce capabilities, with partner integrations, and key customizations so that brands can launch fast and customize on-demand, without the complexity of stitching together numerous parts. Here are a few highlighted solutions: Pre-Composed SolutionTM for D2C Web: A complete solution that eliminates the risk of headless commerce and enables D2C brand to rapidly launch and optimize highly differentiated digital experiences. This solution is built by Myplanet and pre-integrates Elastic Path Commerce Cloud with Amplience, Algolia, Google Analytics, Dynamic Yield, and Segment. See a demo. Pre-Composed SolutionTM for B2B Commerce: A business-ready solution proving a quick start to rapidly launch complex B2B experiences. This solution, developed in partnership with DigiCommerce, combines core B2B functionality from Elastic Path Commerce Cloud with pre-build digital experiences for B2B buyers and sellers. Watch the demo. Pre-Composed SolutionTM for Subscriptions: A complete subscription management solution for brands who want to create and customize personalized subscription services to their unique product requirements and customer needs. This solution, developed by Pixie Labs, is built on top of Elastic Path Commerce Cloud and is pre-integrated with Stripe, Postmark, and an analytics dashboard built by Pixie Labs. Join us on December 14th at 11:30 AM ET to see a live demo of this solution. Save your seat. Pre-Composed SolutionTM for Rapid D2C: This solution gives brands the flexibility and speed (with a 90-day launch guarantee) to easily launch their unique D2C experiences including emerging channels such as social, chat-bot, voice assistants, digital shopping malls and the Internet of Things (IoT). Also known as CommerceFactory, this solution is built by TA Digital and is pre-integrated with Acquia, Elastic Search, CyberSource or Stripe, Avalara, and Vertex. See a demo.   Need a subscription management solution? Join industry experts live to see first hand how you can easily create unique, personalized subscription services in our upcoming webinar. Register for Webinar Beyond launching Pre-Composed SolutionsTM, customers are experiencing the benefits. A large-scale publisher was able to launch a new subscription service in just 27 days. Teilor, a luxury jewelry brand, brought their personalized, engaging in-store experience online using the Pre-Composed SolutionTM for D2C Commerce built by Myplanet. We look forward to the next year of growth for the Composable Commerce Hub. If you would like to get involved with the Composable Commerce Hub, check out this blog post.
  Topics: launch, elastic, commerce, solution, path, digital, subscription, b2b, hub, celebrates, experiences, composable, built.
• Composable Frontend Q&A with David Stover - Embracing Composable Commerce gives brands the control to customize, accelerate change and reduce TCO. But designing, integrating, and launching the frontend experience can be a daunting and overwhelming task that can take months to complete. Should you build your own frontend experience, outsource the build to an SI, or choose an all-in-one platform that comes complete with an integrated frontend experience? Unfortunately, choosing the latter with a legacy platform leads to mediocre functionality, slow site speed, a bloated frontend, and decreased customer engagement. That is why at Elastic Path we are excited to launch our Composable Frontend.  Composable Frontend eliminates these problems and de-risks the frontend build of a Composable Commerce approach.  I sat down with our Senior Director of Product Management David Stover to learn more about Composable Frontend.   Q: What is Composable Frontend?  A: Simply put, Composable Frontend is a frontend that can be composed using a simple build tool. Brands simply answer a few simple configuration questions and Composable Frontend automatically and quickly builds a reusable modular, Next.js frontend, pre-integrated with Elastic Path and best-of-breed backend vendors. Our previously announced D2C Starter Kit is one output of the Composable Frontend framework.  The frontend includes elegantly designed, ready to use (and re-use) components for the Homepage, PLP, PDP, Cart and Checkout. It currently supports EP Product Experience Manager (PXM) functionality including bundles, variations and standard product types.  Composable Frontend includes pre-built integrations to Algolia Search, EP Payments and Braintree Payments with more integrations coming soon. Brands can also rest assured that business-model specific requirements (like account management and multi-cart) for B2B are included in Composable Frontend. Q: Why did we launch this?      Q: How is Composable Frontend unique in the market?       Q: How does Composable Frontend help brands?       Q: What’s coming next for Composable Frontend?  A: We are planning on building out the customer management area which will allow customers to login and maintain their own accounts, see their order history, maintain wishlists and reorder products which had been previously ordered.  We also have additional integrations planned such as Coveo, Advanced Commerce, Shippo and more as well as giving our customers the ability to launch new commerce experiences directly from within our Commerce Manager UI.  You can learn more about Composable Frontend here.   
  Topics: qa, experience, stover, integrations, frontend, david, launch, management, commerce, composable, brands, build, product.
• Content Workflow: What Marketers Need to Know - Content creation isn't always as simple as we'd like it to be. It'd be great if marketers could just snap their fingers to launch a successful email campaign, YouTube series, or blog.
  Topics: taskbased, creation, youre, create, marketers, workflows, workflow, know, team, need, launch, teams, content.
• Cookware startup Caraway raises $5.3M as it eyes new product categories - Caraway, a direct-to-consumer startup selling ceramic pots and pans, is announcing that it has raised $5.3 million in seed funding. Founder and CEO Jordan Nathan (previously a brand manager at e-commerce holding company Mohawk Group) told me that he became interested in cookware after burning a Teflon pan and learning more about the dangers of […]
  Topics: pots, startup, really, eyes, raises, cookware, ventures, nathan, 53m, teflon, pandemic, categories, product, techcrunch, launch, pans, caraway.
• Czech online supermarket Rohlík will launch in Germany - Rohlík, an online supermarket from the Czech Republic, has announced plans to launch in Germany. The expansion was originally planned for 2025. But due to the current high demand for online grocery shopping, the start is brought forward. Rohlík is expected to launch in Munich by the end of this… Continue reading
  Topics: germany, called, online, rohlík, launch, czech, popular, supermarket, operates, company.
• Direct-to-Consumer for B2B Manufacturers: Insights from Ecommerce Experts on How to Launch a DTC Website - The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…
  Topics: launch, space, product, platform, ecommerce, online, website, channel, directtoconsumers, dtc, important, selling, manufacturers, customer.
• Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store - Starting an ecommerce business is as exciting as it is challenging. To help, we've put together a list of essential advice, compiled from Shopify's most popular guides and videos, on all the steps involved in getting a new online business off the ground.More
  Topics: online, free, business, profitable, grow, search, launch, marketing, product, ecommerce, blueprint, build, products, store, help, traffic.
• FamilyMart Taiwan to launch delivery service with Foodpanda - FamilyMart Taiwan is partnering with food-delivery platform Foodpanda to launch a delivery service, to be rolled out in two phases.
  Topics: outlets, taipei, taiwan, partnership, food, foodpanda, services, firm, delivery, service, rise, launch, familymart.
• Fnac Darty and CEVA Logistics launch Weavenn - Fnac Darty and CEVA Logistics are establishing a joint venture, called Weavenn. The new venture will offer SaaS marketplace technology solutions, as well as logistics. It is set to be operational as of 2024. The Fnac Darty Group is a well-known French retailer of entertainment and leisure products, consumer electronics…
  Topics: launch, venture, market, weavenn, solutions, ceva, service, group, ecommerce, fnac, joint, darty, logistics.
• For Them takes in pre-seed capital to launch wellness products targeting the queer community - For Them intends to launch up to five products in the next year.
  Topics: community, cofounder, queer, capital, takes, thems, launch, went, products, freeman, preseed, techcrunch, wellness, company, binder, looking, targeting.
• Four New Countries and Launch of Multi-Currency for WooCommerce Payments - Our native payment solution, WooCommerce Payments, is available in four more European countries! If you’re a merchant in Spain, France, Germany, or Italy, you can now benefit from a secure and fully integrated solution that supports new local payment methods. In this latest iteration of WooCommerce Payments, we’ve also introduced Multi-Currency. You now have the […]
  Topics: know, local, store, available, customers, solution, woocommerce, countries, multicurrency, launch, payment, payments.
• Free Business Course to Help Launch or Grow Your Ecommerce Business -- Apply Now - FounderU by Clearco is the first program of its kind designed to help high-growth entrepreneurs in the FounderMade ecosystem.
  Topics: d2c, foundermade, training, help, apply, school, course, grow, program, president, founderu, launch, ecommerce, free, business, success, founders.
• Gokada to launch ride-hailing service in two Nigerian cities as part of super app plans - When two of Indonesia’s biggest companies — ride-hailing company Gojek and e-commerce marketplace Tokopedia — joined forces as GoTo Group last month, a key highlight from the merger was that the last-mile delivery space is still a huge global trend. In Nigeria, the e-commerce and last-mile delivery market is projected to be worth more than […]
  Topics: plans, super, service, app, platform, services, cities, ridehailing, launch, gokada, delivery, company, techcrunch, food, lagos, nigerian.
• Gome flagship store launches on JD - A Gome flagship store has launched on JD, giving the Chinese home appliance retailer access to JD’s more than 360 million active annual customers.
  Topics: store, jd, flagship, online, launches, jds, platform, thirdparty, gomes, chinese, gome, launch.
• Good Eggs raises $100M and plans to launch in Southern California - Grocery delivery startup Good Eggs is announcing that it has raised $100 million in new funding, and that it’s planning to launch in Southern California in either the summer or fall of this year. Parts of this story might sound familiar to readers familiar with Good Eggs — when the startup raised its most recent […]
  Topics: launch, california, hall, raises, 100m, good, officer, techcrunch, funding, plans, grocery, southern, products, chief, eggs, ventures, growth.
• Google eyes TaskMate global launch after Kenya rollout - Google has today launched TaskMate in Kenya, a crowdsourcing app that lets people use smartphones to do tasks and get paid, tapping the growing gig economy. The tech giant said it has rolled out the beta version after a year-long experiment in the East African country and is preparing to introduce it to other countries […]
  Topics: kenya, taskmate, google, eyes, rollout, africa, economy, techcrunch, global, services, launch, businesses, app, platform, tasks.
• HDS, from the Borders and Webvan founder, raises $3M as it gears up to launch its robot-run grocery and general merchandise play - The online grocery market is poised to get a little more crowded in the next several months, with the launch of a startup led by a veteran founder who has taken big hits from Amazon in the past, but now hopes to come back swinging with the help of an army of robots. Home Delivery […]
  Topics: techcrunch, borders, grocery, system, million, robotrun, hds, online, technology, idea, raises, amazon, build, launch, general, webvan, merchandise, play.
• Help! My Brand Went Viral: 16 Small Brands That Made It Big - When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove "Real Beauty Sketches," a video with more than 67 million views to date. When these global brands go viral, it's not a huge surprise.
  Topics: launch, help, brands, marketing, video, went, brand, million, company, practice, best, media, campaign, small, big, viral.
• How This Data Scientist Used Market Research to Launch A Successful Fertility Business - Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
  Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going.
• How to Buy a Domain Name: Your .STORE Domain Ecommerce Launch Guide - Learn how to buy a domain name that makes sense for your ecommerce business and see why a new .store domain extension could be a great option for you.
  Topics: launch, domain, store, ecommerce, extension, guide, online, marketing, business, product, consider, sell, buy.
• How to Create a Product Launch Email [Outlines + Templates] - There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share.
  Topics: segment, emails, customers, create, templates, campaign, feature, product, line, outlines, audience, launch, email.
• How to Launch a Mobile App in 2020 [Complete Guide] - The other day, I signed up for a friend's solidcore Pilates class.
  Topics: page, launch, apps, guide, mobile, complete, youre, app, social, media, users, store.
• How to Launch a New D2C Channel in 90 Days or Less - The Continued Rise of D2C Commerce: In Gartner’s latest Digital Commerce Market Share Analysis, a key theme was continued exploration of new business models for brands looking to double down on their existing successful digital commerce businesses.  Specifically they shared: “Exploration occurs into direct-to-consumer (D2C) for manufacturing and consumer packaged goods (CPG) verticals due to the disruptions in distribution channels.” Brands in these industries, and others, have seen an opportunity to explore direct-to-consumer (D2C) commerce for the first time.  In this blog post, I share some top reasons for why we are seeing an increased investment in D2C. But, in short: Customers want to buy direct Brands are feeling the pressure to drive growth with digital A D2C model means brands can innovate and differentiate on their own terms The Covid-19 pandemic accelerated digital adoption & disrupted product availability Fast & Flexible & Budget Friendly: Can You Have All Three? 10 years ago the needs of brands embracing digital were simple. Driving digital revenue was as easy as launching a basic website and the expected timeline to implement or make a significant change was 9-18 months. Traditional platforms were a perfect fit for these brands, it provided everything they needed to launch eCommerce out of the box and promised to scale with their enterprise business. But, the digital world has drastically changed in the last 10 years. Now having a website is table stakes.  D2C brands feel the constant pressure to differentiate their digital presence through omni-channel experiences, out-innovate the likes of Amazon, and keep up with customer needs with engaging experiences that outshine the competition. We are not only seeing the need to launch D2C, but the need to design unique brand-centric experiences and launch them fast, without breaking the bank. This is easier said than done. The reality is, the majority of eCommerce platforms on the market provide can’t offer all three. Fast: Traditional platforms like Shopify might promise speed to market but, their technology is rigid meaning if you’d like to customize their base offering (for example: launch D2C in multiple countries or give merchandisers complete flexibility to create dynamic product bundles), it will require expensive and time-consuming workarounds.   Flexible: MACH-based platforms like Commercetools promise flexibility to design and launch the D2C experiences of your wildest dreams BUT, their offering is made up of 100s of APIs that only a company with an extremely high digital maturity could take advantage of.  We often hear from brands who have run a POC with Commercetools only to find the technology too complex to actually meet their unique needs in a timely manner.   Cost-Effective: While on paper both Shopify and Commercetools may seem cost effective, their inability to provide solutions that are both fast & flexible means that brands will have to compensate with custom work that drives up TCO. For brands looking for a simple way to deliver their unique digital commerce experiences (even when they are complex!) in a cost effective way, there is no good option. This problem is exactly what we seek to fix at Elastic Path.  We provide Composable, API-first Headless Commerce solutions that make it simple for brands with complex requirements to deliver unique digital commerce experiences. While our modular microservices-based architecture and business-centric core commerce capabilities provide flexibility, our Pre-Composed Solutions™ ensure brands can get to market rapidly, without blowing their budgets. These business-ready solutions are built on top of Elastic Path Commerce Cloud and pre-integrate core Elastic Path capabilities, 3rd party integrations, and any necessary customizations.  By pre-composing everything brands need to fulfill a specific use case, we eliminate the risk of having to custom-piece together your own solution and we ensure speed to market. New: Pre-Composed Solution™ for Rapid D2C Commerce: Today we are excited to announce the latest addition to our library of Pre-Composed Solutions™: a Pre-Composed Solution™ for Rapid D2C Commerce, also known as CommerceFactory, built by Elastic Path Partner TA Digital.  After the success we had with a similar Pre-Composed Solution™ on Elastic Path Commerce, it was a no-brainer for us to co-develop a 2nd Pre-Composed Solution™ for Elastic Path Commerce Cloud in order to take advantage of the explosive growth we’re seeing with our MACH-based offering for high-growth brands. This solution gives brands the flexibility and speed to easily launch their unique D2C experiences, without blowing their budget. Key benefits include: Reduce technical complexity by eliminating manual integrations and ground-up site builds   Launch in 90 days, guaranteed, with a fully-managed, pre-integrated solution   Reduce IT costs with “ready-to-launch" solution that removes the need for extra delivery or dev work   Drive customer loyalty & revenue with intuitive and engaging D2C customer experiences across channels It reduces the risk and time commitment associated with embracing a multi-vendor solution by pre-integrating Acquia for CMS, Elastic Search for search, CyberSource or Stripe for payments, and Avalara & Vertex for tax and shipping.  Plus, since it is built on flexible microservices architecture, brands can easily customize their experiences at launch or months or years down the road. Core features include: Enterprise CMS functionality such as content workflow, drag & drop content, dynamic image scaling, support for multi-language, visual page builder and more   D2C experiential design focus including large imagery support, promotion banners, SEO friends, full width design, and more   Mobile optimized including cross-platform cart, PWA, and quick payment methods   D2C enterprise commerce functionality such as bundling, advanced promotions, catalog syndication, Google, Facebook, & Instagram integration, guest checkout, guided shopper, single page checkout and much more We’d love to connect on how this Pre-Composed Solution™ for Rapid D2C Commerce could help you launch a D2C channel in 90 days or less. Reach out today to learn more.
  Topics: digital, experiences, days, brands, precomposed, path, d2c, commerce, solution, elastic, launch, channel.
• How to Launch a Successful Multichannel Marketing Strategy - If you're even a casual reader of the business blogosphere, you've probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.
  Topics: channels, multiple, multichannel, target, need, youll, successful, marketing, attribution, marketers, launch, strategy, message.
• How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
  Topics: virtual, stepbystep, sales, launch, guide, host, customer, lead, inbound, generation, acquisition, speaker, speakers, video, session, conference, event.
• How to Price Your Product: What You Need to Know About Pricing Before You Launch - Pricing your products is one of the cornerstone decisions you’ll make as a business owner. It impacts almost every aspect of your business. Learn how to find the right price in this article.More
  Topics: variable, know, need, profit, product, pricing, launch, price, products, business, costs, margin.
• How to Start an Online Tea Business - Do you want to start your own tea brand? Learn everything you need to know when it comes to starting an online tea business in this article!
  Topics: business, need, youre, brand, selling, start, online, launch, tea, products, product, suppliers.
• Ikea online flagship opens on Tmall - Ikea has launched its flagship store on Alibaba’s marketplace Tmall, the first third-party platform the brand has partnered with in Asia.
  Topics: opens, launch, flagship, tmall, ikea, online, store, ways, brand, outbreak, stores, learn.
• Informa Markets and Saladplate launch Food & Hotel Digital Week - B2B events organiser Informa Markets and online marketplace Saladplate are to launch a series of bi-monthly online events to help food and hospitality businesses connect and fast-track recovery following the coronavirus pandemic.
  Topics: informa, hotel, food, markets, digital, launch, saladplate, marketplace, online, week.
• Instagram and Google Launch Interactive Online Shopping Portals - Browse Instagram Shop and Shoploop and say goodbye to your savings.
  Topics: shoploop, poojary, real, instagram, shop, google, tab, launch, interactive, products, store, instagrams, online, shopping, portals, look.
• Integrations Hub Q&A with Senior Product Manager Scott Johnstone - While embracing a Composable Commerce approach comes with a myriad of benefits for brands, the complexity of integrating and operating a multi-vendor solution while also running mission critical commerce is daunting, time consuming and expensive in its own right. Not only do integration costs account for 60% of integration budgets, traditional commerce implementations can take upwards of 18 months to launch, leaving revenue on the table as shoppers are left with sub-par experiences. That is why at Elastic Path we are excited to launch Integrations Hub. Integrations Hub reduces the time, resources and costs risks of Composable Commerce. I sat down with our Senior Product Manager Scott Johnstone to learn more about Integrations Hub. 1. Q: What is Integrations Hub?  A: Integrations Hub is a commerce-enabled library of no-code integrations that are instant-on and fully managed and hosted by Elastic Path. It provides a central place for users to deploy integrations in just a few clicks. Commerce components such as search, order management, fulfillment, etc are pre-built and easy to plug together. 2. Q: Could you give us an overview of how easy it is to enable an integration? A:  3. Q: Why did we launch this? A: Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial 4. Q: How does this help brands? A: 5. Q: How does Integrations Hub impact implementation costs? A: 6. Q: How  is Integrations Hub unique in the market? How is it different than any other accelerator? A: Unlike standard accelerators, Integrations Hub integrations are complete. The hosting, logging, monitoring is baked in, and they self configure. For example, the Algolia integration I mentioned previously is configured in Elastic Path Commerce Cloud by setting up the event webhook triggers, extending the platform with mapping flows and adding in all the most common field mappings. All you need to do is publish your catalog and all of the product data is setup inside of Algolia. Normal accelerators are blocks of code that you download, deploy to your hosting environment of choice and your devOps team them maintains and monitors it as a standalone application and it is one of many they will have to deploy and maintain. Integration hub integrations are deployed within our IPaaS and are hosted by us, and logging and monitoring is baked in and available right in our  business user tooling Commerce Manager. They are also specifically built for commerce. 7. Q: What is next for Integrations Hub? A: You can learn more about Integrations Hub here. 
  Topics: qa, integration, senior, path, commerce, launch, elastic, free, johnstone, product, integrations, manager, q, scott, hub, deploy.
• Italy’s Bulgari launches online in Singapore before home - Italian jewellery firm Bulgari has launched an e-commerce platform in Singapore prior to opening online services in its home territory.
  Topics: singapore, online, shoppers, store, launches, bulgari, covid19, accelerating, korea, boutiques, launch, italys.
• Ivorian startup Afrikrea partners with DHL and Visa to launch SaaS e-commerce platform ANKA - In 2016, Ivorian e-commerce startup Afrikrea started as a marketplace for African-based and inspired clothing, accessories, arts, and crafts. Over the past five years, Afrikrea has served more than 7,000 sellers from 47 African countries and buyers from 170 countries. Per the company’s data, it records more than 500,000 visits monthly, with the majority of […]
  Topics: sellers, sell, global, visa, african, startup, anka, techcrunch, saas, partners, platform, ecommerce, ivorian, dhl, continent, launch, afrikrea.
• JD and Kuaishou to launch live-streaming partnership - Chinese e-commerce giant JD has launched a strategic partnership with video sharing and live-streaming platform Kuaishou.
  Topics: jd, platform, kols, provided, products, partnership, chinese, launch, celebrities, livestreaming, wellknown, kuaishou.
• Jewelry marketplace Katchin expands across Europe - Katchin, a marketplace for jewelry, watches, and accessories, has launched in Germany and France. This expansion follows its launch in the UK earlier this year. Katchin is a venture by the Fossil Group. It operates on Mirakl’s marketplace software. “Katchin brings together the most sought-after names in a convenient one-stop-shop,…
  Topics: fossil, watches, europe, launch, jewelry, expands, marketplace, range, group, uk, expansion, katchin, style.
• JouwWeb launches its international brand Webador - JouwWeb, a Dutch service to build websites and online shops, has launched its international brand. It’s called Webador and is aimed at the English and German speaking part of Europe. Ecommerce News spoke with founder Wouter Twisk about the expansion plans. JouwWeb is a popular solution from the Netherlands to… Continue reading
  Topics: wouter, jouwweb, english, launches, dutch, webador, europe, website, service, launch, international, online, netherlands, brand.
• Katrina Kaif And KL Rahul Backed HyugaLife.com Raises $5 Million - According to the company, the investment will support the upcoming launch of AI-powered Assisted Sales, enabling the development of cutting-edge tools and technologies that assist customers in making informed purchase decisions
  Topics: million, hyugalifecom, kl, round, health, wellness, launch, rahul, funding, kaif, katrina, support, investment, making, backed, raises, products, vision.
• Klarna launches in Spain - Swedish fintech company Klarna has entered Spain today with the launch of its ‘buy now, pay later’ service. This service allows shoppers to pay in three interest-free installments at some online retailers across the Southern European country. Klarna is now officially active in Spain. The payments company, with an office… Continue reading
  Topics: spanish, shopping, launch, shoppers, service, purchase, users, launches, spain, pay, klarna, today.
• Launch Bundles Without Replatforming With Elastic Path Product Experience Manager - As a digital commerce leader and innovator, you’re likely feeling the pressure to grow revenue. Analysts’ projections for the United States show that retail sales for the United States will reach $1.6 trillion by 2027, and CEOs and corporate boards expect digital commerce teams to deliver on that growth. That’s why you’re striving to grow your business by dreaming up next-level merchandising strategies that will increase customer engagement and drive growth.   One common example of this is bundling. According to Forrester, cross-selling and upselling via bundles can increase revenue by 30%. You’ve recognized that implementing an effective bundling strategy would be a game-changer for reducing excess inventory and increasing AOV and revenue. So what’s stopping you from launching that creative, personalized bundle experience that would “wow” your customers? Let me replay a familiar scenario. You’ve laid out a bundle strategy that will appeal to your customer’s buying patterns and drive conversion, but then those dreams come to a crashing halt because your commerce platform doesn’t have the capability to support it. It’s inflexible and dated with pre-integrated functionality that is mediocre at best. Creating this bundle experience would either take tons of custom development work or patching together multiple third-party integrations. So, you toss that strategy out the window. You know that you need a modern, agile solution that can cater to these complex merchandising strategies, but the thought of replatforming is daunting, time-consuming and expensive. What if I told you that there’s another way? You can create unique, dynamic bundle experiences in minutes without replatforming? No custom development work, just a few simple steps within a business user tooling. I’m ready to share with you how you can bring your bundling vision to life without replatforming. Elastic Path Allows You To Gradually Transition Into Composable Commerce At Elastic Path, we recognize that not all brands are ready to do a complete replatforming project. Maybe you’ve just spent a significant amount of time and money on a replatform. Or you’re satisfied with your core commerce functionality but you wish you could optimize cart and checkout, or payments, or merchandising. The truth is, we never want you to replatform ever again. That’s why we have built modular standalone products that you can use to cater to your specific business needs. These products allow you to embrace a Composable Commerce approach in a gradual way, iterating as you go. So what standalone product do you need to create game-changing bundles? Enter Elastic Path Product Experience Manager. Get Your Hands On EP Product Experience Manager (PXM) Merchandise Every Unique Product Experience, Without Custom Dev Work Go to EP PXM Product Experience Manager Powers Bundles for Complex Use Cases Product Experience Manager combines commerce PIM, product merchandising, and Catalog Composer capabilities in one central place. It gets to the core of what’s broken in most commerce platforms. By redesigning underlying data structures including separating product data from pricing data and rethinking merchandising capabilities, we give brands complete freedom to design the product experiences that customers expect, without custom hacks and expensive development projects. So what does this mean practically? Let’s say you’re a wellness brand and you want to create a dynamic upsell bundle where customers can pick and choose the products they would like to select from a selection of products. The bundles are dynamic in that there are component options and categories that customers can select from to create their own bundle. For example, there will be 4 vitamin/supplement options and customers get to choose one. You want to get rid of some excess inventory from the previous winter season. This “Spring Cleaning Knockout”  bundle will include items such as vitamins/supplements, fitness equipment, and fitness attire. The incentive is that customers will get a discounted price for buying the bundle vs buying the products separately. With a traditional platform, the price and product data are tightly coupled. In order to create this bundle, you’d likely have to duplicate the product, creating a new SKU with a discounted price. Or even worse, you might even have to ask your devOps team to come up with a hack to display the bundles appropriately in a new catalog. By the time you get to that point, you’re halfway into spring and the bundle idea was a missed opportunity. However, with Product Experience Manager, product, pricing, and catalog data are completely de-coupled. This means you have the flexibility to swap product and pricing information quickly. So, to create this bundle, you would simply add each item to the various components (categories, i.e. Supplements, Active Wear, and Fitness Gear) and create the bundle as a product with one SKU listed with discounted price. All of this can be done in minutes within our business user tooling Commerce Manager. Bundling is a highly effective merchandising strategy to implement that can yield big returns. Don’t let the fear of replatforming hinder you from creating these differentiated product experiences. Want to see exactly how dynamic bundles are set up within the business user tooling? Check out our blog on “How to Create Dynamic Bundles.” And while you’re at it, learn more about the other innovative experiences powered by Product Experience Manager.
  Topics: manager, launch, bundles, path, replatforming, youre, bundle, commerce, products, create, customers, elastic, experience, product, merchandising.
• Launch Your E-commerce Business on a Free E-commerce Platform - Whether you're looking for a new opportunity or you'd like to enhance your business's offerings, Square Online can help.
  Topics: ecommerce, tools, sell, platform, square, opportunity, launch, website, pandemic, business, free, products, online.
• Launch an E-Commerce Side Hustle by Using Amazon and eBay - Leverage Amazon FBA, eBay, and other e-commerce tools.
  Topics: small, using, learn, ecommerce, amazon, product, youll, bundle, hustle, sourcing, ebay, launch, products.
• Launching Overlander.com - Are you searching for a way to explore remote and untouched areas? Overlanding is essentially a vehicle-based exploration in travel, a fusion of off-roading and camping, and something I have been incredibly interested in. Today I will be walking you through a website that I spent the last six months of 2020 working on, Overlander.com, […]
  Topics: launch, kickstarted, project, working, launching, website, went, way, overlandercom, interested.
• Learn How to Launch a Dropshipping Side Hustle on Amazon - With eCommerce Continuing to Grow, start earning money online by dropshipping.
  Topics: amazon, money, launch, online, today, fba, youll, dropshipping, products, learn, hustle, rating, bundle, ultimate.
• Learn How to Successfully Launch a Shopify Store and Build Your Ecommerce Business - Get on board the ecommerce boom today.
  Topics: shopify, successfully, launch, build, businesses, thats, store, business, bundle, learn, sell, online, products, ecommerce, youll.
• Lotte to launch snack subscription service - Lotte Confectionery Co will launch a snack subscription service dubbed “Monthly Snack,” the first of its kind in South Korea.
  Topics: subscribers, lotte, service, subscription, launch, monthly, south, snack, wide, subscribe, snacks.
• Mall group, bank and delivery service launch virtual Get Foodhall - The Mall Group Thailand has teamed up with food-delivery service Get and Siam Commercial Bank to launch Get Foodhall.
  Topics: single, virtual, group, bank, outlets, delivery, foodhall, stores, nittayakasetwat, launch, mall, users, service, order, malls.
• MikMak launches in Europe - Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands. The expansion follows after the company raised 10 million dollars in a Series A funding round in August. It’s been a good year for MikMak, which already saw… Continue reading
  Topics: launches, solution, mikmak, company, understand, ecommerce, shopping, launch, europe, software, brands.
• Mobile app store Setapp to launch in Europe - Ukrainian company MacPaw, is planning to launch its iOS app subscription service Setapp in Europe next year. By that time, the Digital Markets Act (DMA) will have come into effect in the European Union. This allows users to install third-party apps on iOS, without using Apple’s App Store. The European…
  Topics: european, europe, app, launch, revenue, mobile, store, setapp, developers, ios, apple, apps, users.
• Muji to launch monthly subscription service with Idee - Japanese retailer Muji is to launch a subscription service for furniture and interior goods with its designer brand Idee.
  Topics: offers, interior, subscription, services, service, lives, launch, muji, monthly, furniture, stores, idee, problems.
• NextSmartShip’s expansion into Europe - NextSmartShip, a thriving Chinese fulfillment company, has taken a significant step into the European market by establishing a key office in the Netherlands. This marks the company’s inaugural presence in Europe, embodying the initial phase of their ambitious global strategy, with a planned expansion into the United States on the…
  Topics: supply, launch, expansion, step, europe, services, office, nextsmartship, nextsmartships, european, strategy, sourcing.
• Pinterest gets into live shopping with launch of Pinterest TV - Pinterest is getting into live shopping as part of its pivot from being only an inspirational shopping site to becoming a home for creator content.  The company this morning announced a new feature on its app called Pinterest TV — a series of live, original and shoppable videos focused on areas like food, home, fashion, […]
  Topics: users, creators, creator, episodes, shopping, gets, videos, tv, live, pinterest, techcrunch, launch, content.
• Pomelo debuts in-app livestream technology - Pomelo has debuted in-app livestream technology for customers in Singapore and Thailand, the first fashion brand to launch it in Southeast Asia.
  Topics: inapp, pomelos, brands, innovation, debuts, technology, livestream, pomelo, realtime, southeast, launch.
• Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts - Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
  Topics: launching, hubspots, strategy, launch, create, youll, according, experts, need, team, youre, marketing, product, checklist.
• Product Launch Plan: 17 Tips to Ensure a Seamless Launch - If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.
  Topics: work, tips, messaging, team, social, users, launch, product, ensure, youll, sales, seamless, plan, right.
• Ready for Your Debut? The Can’t-Miss Product Launch Checklist - From great marketing to airtight logistics, a little prep work can propel your launch to extreme heights. Get the 14-point checklist so you don’t miss a thing!
  Topics: launch, social, great, sure, need, marketing, does, ready, youll, debut, product, cantmiss, checklist, youre.
• Reliance Brands plans to launch a luxury-fashion portal online - Indian conglomerate Reliance Brands is launching a luxury fashion in e-commerce portal through its online fashion site Ajio.
  Topics: including, ajio, launch, luxury, luxuryfashion, fashion, brands, ecommerce, reliance, spokesperson, retail, plans, online, portal, site.
• Royal Mail launches parcel pick-up service in UK - Royal Mail has launched a new service, called Parcel Collect, across the United Kingdom. Its postmen and postwomen will now not only deliver parcels on their daily round, but also collect them as well. The British postal service and courier company says it’s one of the biggest changes to the… Continue reading
  Topics: collect, launch, parcel, pickup, mail, royal, return, online, daily, launches, parcels, uk, service.
• Sea’s Shopee begins recruiting sellers in India, quietly launches website - Southeast Asian e-commerce giant Shopee, which recently expanded to several Latin American nations, appears to be preparing to launch in another international market: India. The company, owned by Singapore-headquartered Sea, has quietly launched a website for sellers in India, TechCrunch has learned, following a months-long subtle campaign to attract merchants in the South Asian nation. […]
  Topics: seas, india, techcrunch, launch, billion, quietly, southeast, recruiting, service, company, shopee, begins, indian, website, sellers, launches.
• Sell Coffee from Home: What Does it Take to Launch an Online Café? - Whether you’re a café-owner looking to transition to online sales or a newcomer to the coffee business, the increased demand for online coffee retailers has provided a unique opportunity. Explore everything you'll need for starting your own coffee shop or roastery.More
  Topics: social, online, café, customers, products, sell, coffee, product, youre, launch, marketing, brand, business, does.
• Shopee enters Europe - Shopee, a popular online shopping platform from Singapore, is ready to make its debut in Europe. The ecommerce company is preparing to launch in Poland. The company is part of Sea, whose gaming arm Garena is already active in Europe. As Shopee is preparing to open its ecommerce website in… Continue reading
  Topics: sea, preparing, shopee, enters, sellers, world, website, europe, ecommerce, poland, launch, company.
• Should Merchants Launch Their Own Marketplaces? - For manufacturers, distributors, and enterprise retailers, owning a marketplace could be a competitive advantage and a key to business growth.
  Topics: marketplace, customers, launch, customer, forno, business, example, marketplaces, merchants, products, sellers, nussenbaum.
• Smatch launches platform to tackle overstock - Overstock is a big challenge in the fashion industry. German startup Smatch has recently launched a B2B platform to tackle this problem. Retailers can offer their excess stock for sale through the platform. Currently, the platform is active in the textile sector, but it wants to add other sectors soon.…
  Topics: launch, tripledigit, million, b2b, worth, wants, launches, retailers, smatch, tackle, dr, overstock, platform.
• Starbucks China and Sequoia Capital launch technology investment plan - Starbucks is to partner with investment company Sequoia Capital to invest in new technologies which will propel the company’s digital innovation in Mainland China.
  Topics: innovations, digital, retail, investment, starbucks, china, sequoia, launch, companies, technologies, technology, capital, plan.
• Starbucks to launch NFTs this year, offering access to ‘unique experiences and benefits’ - Would you like an NFT with your Starbucks latte? The coffee giant this week announced its plans to enter the web3 space with the launch of its own NFT collection later this year, where the individual digital collectibles also provide their owners with access to exclusive content experiences and other benefits, it said. The company […]
  Topics: web3, digital, launch, benefits, experiences, techcrunch, offering, nfts, unique, access, business, stores, nft, company, technologies, starbucks, ceo.
• Søstrene Grene opens online store in Germany - This Monday, lifestyle brand Søstrene Grene will launch its online shop in Germany. It will be the first country with an online Søstrene Grene store outside of its home market Denmark. The upcoming launch of the German web shop follows just months after the launch of its first online store.… Continue reading
  Topics: opened, store, omnichannel, grene, launch, søstrene, online, stores, germany, shop, opens.
• The 14 Point Ecommerce Launch Checklist (Mar 2022) - When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick… Continue reading The 14 Point Ecommerce Launch Checklist (Mar 2022)
  Topics: payment, checklist, launch, product, site, website, point, mar, customer, page, pages, customers, shipping, ecommerce.
• Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops - Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
  Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
• UPS launches Saturday delivery in Europe - UPS will launch its Saturday delivery service in eight European markets this month. The launch follows after European consumers have increasingly turned to online shopping during the coronavirus breakout. The UPS Saturday Standard service will launch in the United Kingdom, Germany, France, the Netherlands, Belgium, Italy, Spain, and Poland. The… Continue reading
  Topics: european, launches, launch, businesses, delivery, express, customers, service, ups, shipping, europe, company.
• Vestiaire Collective raises US$64 million in fresh funds - Vestiaire Collective has raised US$64.1 million in its new funding, with new investors Korelya Capital backed by Korean technology giant Naver.
  Topics: million, raises, used, shop, funds, us64, korelya, launch, fashion, naver, fresh, vestiaire, collective, countries.
• Video: Shopify Launch Checklist - Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Full Shopify Launch Checklist. Video Transcript Shopify Checklist Hey there, welcome to this video on the Shopify Launch Checklist! If you're someone… Continue reading Video: Shopify Launch Checklist
  Topics: goes, checklist, things, tasks, video, sure, need, shopify, launch, website, store.
• Walmart+ subscription service set to launch this month - Walmart+ is the retailer’s latest bid to compete against online retail giant Amazon.
  Topics: giant, walmart, latest, delivery, launch, month, service, set, retail, subscription, program, online.
• What It Takes to Launch a Successful Online Clothing Brand in 2020 - If you have the right drive, know-how and positioning, you can start a business that will do well for years to come.
  Topics: clothing, launch, successful, model, customers, plan, online, need, things, design, ecommerce, brand, takes, business, manage.
• What is a Product Marketing Manager? Job Description and Salary - Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve.
  Topics: managers, product, salary, sales, research, potential, team, launch, description, marketing, manager, customers, job.
• YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign - Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.
  Topics: beginners, audience, campaign, content, launch, videos, youtube, target, ads, video, ad, advertising, google, optimize.
• YouTube to expand Shorts to the US, add 4K and offline DVR to YouTube TV, launch in-video shopping and more in 2021 - YouTube has a host of big product updates coming this year, and it just detailed a lot of them in a blog post from Chief Product Officer Neal Mohan. Google’s streaming video site plans to expand its TikTok-esque Shorts mobile video creation and consumption tool to the U.S. (it’s currently in beta in India), make […]
  Topics: launch, shorts, techcrunch, tv, video, invideo, offline, streaming, lot, youtube, shopping, product, videos, dvr, updates, expand.
• Zalando launches AI fashion assistant - Fashion platform Zalando is going to launch a fashion assistant powered by ChatGPT on the website and app. It will start with a beta version, which will be available to selected customers in Germany, Ireland, the United Kingdom and Austria by Spring. Zalando has recently made some changes to its…
  Topics: launches, launch, platform, version, chatgpt, assistant, selected, customers, written, united, zalando, fashion, ai.
• Zalando to cut hundreds of jobs - Zalando is planning to cut up to 5 percent of its employees. The online fashion giant said in a note to staff it would eliminate hundreds of jobs. This makes Zalando part of a growing list of ecommerce companies laying off staff due to the current economic situation. Only around…
  Topics: note, zircle, launch, staff, united, hundreds, jobs, states, zalando, need, company, cut, write.
• iBood launches in France - Dutch discount platform iBood is expanding into a new European market, France. The platform is already active in four other markets, in addition to its home country. It will now provide daily discount deals to French customers. Online platform iBood was launched in 2005, in the Netherlands. It showcases a…
  Topics: future, market, deals, launch, markets, france, ibood, wants, platform, launches, online.
• ‘Gated’ Product Launch Leads to $250,000 in 1-day Sales - Jordan West launched Little & Lively, a direct-to-consumer children's apparel company, with his wife, Carmen, six years ago in Canada. The business has grown to mid-seven-figures in revenue selling through its website, mostly. He's a master at creating demand for his products before they are available for purchase.
  Topics: lot, product, launch, virtual, im, gated, 1day, group, thats, video, customer, sales, day, vip, leads.
• ‘H&M wants to launch Afound in Germany’ - H&M apparently has plans to soon launch Afound in Germany. The outlet concept is currently only available in two markets, but a third might be on its way. At least, that’s what a Facebook ad makes people believe. Afound is H&M’s outlet brand that was launched in June 2018. The… Continue reading
  Topics: suggests, hm, soon, test, wants, afound, outlet, launch, location, germany, ad, retail.