Top 2024 resources on lessons
Best lessons resource in 2024.
Learn more about lessons to improve your e-commerce strategy.
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3 Key Retention Marketing Lessons from Papier, eve Sleep and MADE.com
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#Lifecycle18 has come and gone but with #Lifecycle19 on the way, a fresh reminder of the pointers shared by the keynote speakers and panellists work as a reminder of the lessons we can look forward to in the upcoming conference.
All three disruptive brands have highlighted important practices retail marketers need to have in place to make sure they are creating the best possible experiences for their customers. As the market continues to become more competitive and the standard of customer engagement soars, it is integral that brands have a clear strategy and idea of where they plan to take the marketing messages they send out to expectant customers. As Millennials and Gen Z continue to dominate with spending, now more than ever, it is important to know what customers want, and there is no better way to learn than from disruptive brands that are firm favourites.
Topics: feel, marketing, sleep, relevant, customers, dont, lessons, key, papier, noted, success, madecom, brand, customer, making, eve, retention. -
3 Lessons from Running Pop-up Stores
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Pop-up stores are a familiar sight in malls and events, but adding a digital component is relatively new. I've just completed a series of pop-up experiences for my company and for merchant brands. In this post, I'll share my lessons and observations.
Topics: popup, event, physical, lessons, running, microsite, app, products, store, buy, stores, online, attendees. -
3 SEO Lessons from Amazon for Ecommerce Product Pages
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Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I'll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon.
Topics: amazon, reviews, names, searchers, lessons, seo, shoppers, google, relevance, ecommerce, product, search, pages, page. -
4 Sales Lessons for SEO Link Building
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Search engine optimization professionals may think of themselves as marketers but not salespeople. Nonetheless, a good salesperson can teach us at least four lessons related to the SEO process of obtaining backlinks.
Topics: lessons, links, page, prospects, message, link, building, sales, outreach, pages, broken, know, seo. -
5 Lessons Learned About Blogging After Biking From Canada to Mexico
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As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website.
But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.
Topics: mexico, learned, dont, biking, blogging, youre, blog, posts, creating, places, website, canada, wifi, free, content, lessons. -
5 Lessons Learned From Launching an Ecommerce Platform During the Pandemic
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Customer experience is essential to generate online sales, along with these other cornerstone services.
Topics: research, cost, ecommerce, launching, learned, lessons, stores, pandemic, online, platform, going, months, products, product, sales. -
5 Lessons from My Time at a Hedge Fund
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John Chen, CEO of Ad Llama and owner of Blush and Bar, joins the show today to share the five lessons he learned from working at a hedge fund and why he says it was one of the best experiences of his life. We will discuss how to use market segmentation to expand your business [...]
Topics: working, business, hedge, lessons, today, chen, fund, market, youderian, john, subscribe, share, segmentation. -
50,000 SKUs Later, Here Are the Lessons We’ve Learned About B2B Ecommerce
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Over the past 30 years, our company has served thousands of retailers. But, to grow our business, it became more…
Topics: ecommerce, technology, going, pdf, skus, management, lessons, inventory, business, online, distributing, learned, later, b2b, weve. -
7 Lessons from Confucius for Ecommerce Businesses
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Wisdom, personal or corporate, has not changed much in 2,500 years, or so it would seem. Confucius, the ancient Chinese philosopher and politician, has much to teach us about operating ...
Topics: ecommerce, chinese, retail, quotes, leaders, businesses, small, wrote, business, likely, lessons, goals, confucius. -
8 Lessons We Learned from These Famous Rebrands [2023 Edition]
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Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we've seen it done right by some of the biggest names out there.
Topics: adobe, learned, rebrands, starbucks, page, lessons, creative, edition, logo, company, products, rebrand, famous, rebranding, brand. -
8 Success Lessons From the Richest Person on the Planet
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Bezos' unique perspective and way of thinking has kept Amazon evolving and rewriting the rules.
Topics: planet, market, richest, bezos, online, way, amazon, day, customers, success, person, company, business, lessons. -
B2B Lessons from 2020
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Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely become permanent.
Topics: ecommerce, lessons, shifted, value, processes, digital, sales, pandemic, b2b, companies, systems. -
Conversion Lessons from the Luggage Industry
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The pandemic challenged online luggage merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.
Topics: shoppers, images, customers, conversion, luggage, industry, product, unique, purchase, price, lessons, products, videos. -
DoorDash CEO Tony Xu to deliver startup lessons at Disrupt SF
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On-demand delivery is painfully difficult. The margins are usually razor thin, each market is wildly different, and the business can be largely dependent on retailers’ willingness to jump into the digital age. But DoorDash, which launched in 2013 out of Y Combinator, has been a dominant force in the space. That’s why we’re absolutely thrilled […]
Topics: sf, deliver, worked, ceo, startup, challenge, launched, lessons, join, xu, doordash, delivery, market, tony, retailers, disrupt. -
Ecommerce Lessons from the 2008 Crash
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Back in 2008, just before the Great Recession, I was managing a thriving ecommerce business selling jewelry supplies to crafters, artisans, and professional jewelers. More than 30 percent of our revenue came from selling sterling silver at a very high margin.
Topics: likely, crash, products, change, suppliers, product, ecommerce, customers, critical, impact, lessons, recession, forced. -
Ecommerce lessons from Singles Day: How to plan next year’s holiday outreach
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As Singles Day continues to overtake the traditional Black Friday/Cyber Monday in terms of sales, merchants eye the holiday with increasing jealousy. And this means we'll see much more adoption and popularization, and so it may be time to consider how this shopping holiday might fit best into your retail business.
Topics: consider, holiday, plan, lessons, really, shoppers, shopping, day, holidays, sales, singles, ecommerce, outreach, black. -
Europe’s quick-commerce startups are overhyped: Lessons from China
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More than 10 companies currently compete across Europe with an instant grocery delivery business model. Half of them were established in 2020, the year of the pandemic.
Topics: overhyped, quickcommerce, delivery, grocery, lessons, business, europes, instant, million, china, techcrunch, raised, startups, billion, models, online, model. -
Five Lessons I Learned About Scaling a Business With Reid Hoffman
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How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration?
Topics: scale, airlines, business, learned, idea, reid, virgin, blakely, lessons, right, scaling, ideas, hoffman, questions, wasnt. -
Free On-Demand: How to Navigate a Profitable eCommerce Business with a Social Mission
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Harry's co-founder/CEO Andy Katz-Mayfield shares the most valuable management lessons he's learned during his career, along with how he navigated the startup's rise to the top.
Topics: mission, harrys, building, business, products, social, cofounderceo, grooming, workplace, ondemand, consumer, ecommerce, mens, profitable, free, navigate, lessons. -
Hard Lessons From Our CRO Audit
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We updated our site about nine months ago with more of a holistic message in mind for eCommerceFuel, wanting to focus not only on the community, but also on ECF Capital and the podcast. Unfortunately, it did not end up performing as well as we hoped. So we decided to bring in Quinn Zeda and […]
Topics: quinn, conversion, biggest, hard, results, ecommercefuel, cro, website, zeda, improve, need, think, audit, lessons. -
Hard Lessons from Designing My First Product
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Recently I went through the entire process of designing and manufacturing my own product, all the way from early sketches through a final production run. As a newbie to product design, I learned a ton and want to share my experience with you. You’ll learn: The exact product I created, including a link to the [...]
Topics: production, really, hard, designing, youre, product, probably, think, way, lessons, things, run, know. -
How Elogic Became a Magento Solution Partner: 5 Lessons Learned
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Elogic shares the five points that transformed their business and may help you transform yours.
Topics: ecommerce, program, solution, learned, lessons, magento, developers, reach, partner, community, elogic, business, best. -
How to Build Growing Brands with Staying Power: Lessons from GoPro, Sonicare & The George Foreman Grill
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When I graduated college with a biology degree, I had no idea that in a few short years I’d be…
Topics: marketing, company, lessons, gopro, relevance, way, product, selling, build, customers, sonicare, brand, longevity, branding, started. -
HubSpot Ran A Co-marketing Campaign: Here's What We Learned
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Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.
Topics: value, campaign, partners, audiences, partner, ran, academy, heres, lessons, content, learned, hubspot, team, comarketing, lesson. -
Leadership Lessons from Overlander.com
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There are so many challenges and aspects to think about when launching a new project. Last week we touched on the eCommerce and business sides of launching Overlander.com, and today I want to shift the conversation to focus more on the management and team building lessons I learned while working on this project. Listen in […]
Topics: launching, leadership, youderian, learned, youll, worth, importance, overlandercom, result, team, end, lessons, project. -
Lessons Learned: $15,000 Name Boosts SpyGuy.com
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SpyGuy.com sells security systems — hidden cameras, surveillance detectors, audio recorders. The company is located in Richardson, Texas, near Dallas.
Allen Walton’s ecommerce site brings in roughly $1 million per year. ...
Topics: search, boosts, studio, lessons, spyguycom, website, help, really, page, videos, learned, shopify, walton, video. -
Lessons Learned: Battic Door Thrives in Energy Conservation
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Massachusetts-based Battic Door is 15 years in the making. With a credit-card investment of $5,000, owner Mark Tyrol has turned his home-insulation ideas into $1.5 million of annual sales.
“I found ...
Topics: learned, energy, door, tyrol, shipping, thrives, battic, product, lessons, site, mals, sales, products, website, conservation. -
Lessons Learned: Hollywood Mirrors Has a Good Problem
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With less than two years online, U.K.-based Hollywood Mirrors has a good problem: keeping up with demand.
“I should have ordered more stock, instead of being cautious.”
Adam Watson, founder of Hollywood ...
Topics: hollywood, lessons, stock, store, adam, problem, learned, mirrors, good, lot, months, sales, taking. -
Lessons from 16 Years in Ecommerce
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Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success.
Topics: works, ecommerce, lighting, weaknesses, site, theres, business, lessons, work, ive, team. -
Lessons from 20 Years of Google Algorithm Updates
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I have been optimizing sites for over 20 years. Still, I sometimes fail to reach the improvements I expected. A strategy may look good on paper but not align to Google’s latest (and secret) algorithm.
Topics: search, lessons, updates, algorithm, site, google, day, rankings, traffic, pages, update. -
Lessons from 20 years of ecommerce
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My first ecommerce site was a supplement to my brick-and-mortar shop in 2000. There was little online competition. Amazon sold only books. Most of my competitors were small independents like me, and it was easy to stand above the crowd. I advertised the site on shopping bags, on leaflets at conventions, and in an occasional magazine. This post is the second in a series on starting and growing an ecommerce business.
Topics: lessons, order, customers, visitors, email, orders, conversion, site, ecommerce, rate, online. -
Lessons from Bankruptcy Drive Ecom Agency Founder
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Josh Durham knows the downside of entrepreneurship. He founded an ecommerce company in 2015 and quickly grew revenue. Then it went out of business. Fast forward to 2021, and Durham has bounced back. He launched a successful marketing agency, Aligned Growth Management, that builds on his own early-day lessons.
Topics: lot, agency, bankruptcy, drive, lessons, ecom, business, weighted, marketing, ecommerce, founder, yes, market, product, ad, million. -
Lessons from Ikea’s negative reviews
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Those of us who sell on Amazon tend to believe that reviews are all important and that negative reviews can dampen sales, in part, because Amazon likely includes an element ...
Topics: reviews, retailers, important, lessons, sell, customers, amazon, negative, ikea, review, ikeas. -
Lessons from My Most Recent Hire
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Good hiring takes a lot of time and effort. You want to be sure you find someone who is going to ease your workload, not make it more complicated. I recently went through the hiring process myself, and today I’m sharing the important lessons I learned from my most recent hire. Listen in to hear [...]
Topics: hire, takeaways, workload, recent, youderian, hiring, today, sure, lessons, superstar, takes, went. -
Lessons from Successful Online Store Owners
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4 online store owners reflect on their journey, share how they started, & reveal what they wish they knew beforehand. Spoiler: nothing ever goes as planned.
Topics: company, furgiuele, woocommerce, life, store, business, im, successful, start, owners, work, customer, online, lessons. -
Lessons from Vine Elevate Feat Clothing
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Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app."
Topics: thats, elevate, building, clothing, street, started, socks, influencer, influencers, vine, feat, kids, lessons. -
Lessons from a Friendly Bet: Beardbrand vs. Supply.co
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Patrick Coddou's company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We're both direct-to-consumer ecommerce merchants selling premium grooming items to males. We're competitors, in other words.
Topics: dont, friendly, sale, sales, need, supplyco, vs, lessons, im, revenue, bet, beardbrand, supply, email. -
Lessons in Scaling: From Go-to-Market to Growing a 20-Person Team
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In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else. Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots and accessories.More
Topics: gotomarket, yeah, 20person, lessons, team, kind, pretty, little, really, product, maybe, think, know, lot, scaling, growing. -
Lessons we learned from the last week of fintech earnings
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Let’s examine a series of winning fintech results from BNPL, consumer finance, proptech and corporate finance before turning to fintech's earnings misses from Q3 2021.
Topics: startups, public, techcrunch, saw, quarter, investors, results, week, companies, strong, private, lessons, earnings, fintech, learned. -
Life Lessons From 11 Entrepreneurs Over 50
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Meet 13 older entrepreneurs and learn how their years of experience—both in life and at work—have created a great foundation for starting a business from scratch.More
Topics: start, really, products, entrepreneurs, age, retirement, life, lessons, sonja, bernie, business. -
Lifestyle Branding Lessons from Marshawn Lynch's Beast Mode Apparel
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On today's episode of Shopify Masters, you’ll hear from Yaw Owusu—the serial entrepreneur that partnered with NFL star Marshawn Lynch to launch his official lifestyle and athleisure brand: Beast Mode.More
Topics: day, lot, mode, beast, youre, apparel, brand, store, lynchs, marshawn, branding, things, product, lessons, lifestyle, customer. -
Manufacturing Lessons from a Nike Veteran
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Kristina Kurcinka spent over 10 years working at Nike in everything from design, all the way to manufacturing, and has seen the whole process firsthand. She shares the lessons she learned there, particularly in manufacturing where she was responsible for some of Nike’s production in Asia. And yes, she’s rubbed elbows with Kobe Bryant before! [...]
Topics: nike, veteran, thats, youre, think, lot, manufacturing, working, know, maybe, process, lessons, im. -
Prime Day Recap: Lessons Learned in Keeping Customers for Life
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How to make the most of peak days and keep the new customers they bring
Topics: customers, prime, business, sales, small, amazon, learned, shoppers, recap, thirdparty, revenue, retailers, lessons, life, keeping, day. -
Product Licensing Lessons from an Entrepreneur with 22 Years in the Game
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In this episode of Shopify Masters, you’ll learn from an entrepreneur who went from a career in product licensing to starting three companies selling products based on NBA players. Star Wars characters, and more.More
Topics: thats, product, game, business, good, really, different, lessons, brands, licensing, entrepreneur, think, going, youre. -
“You Are Not a Psychic” and Other Things Learned in the First Year of Dropshipping
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Just over a year ago, Matt Riley’s life looked much like any other 24-year-old’s. He’d recently graduated college, and not knowing what to do next, found himself falling into an uninspiring office job. The protein powder company where he was working in Southern California was by all accounts a good […]
Topics: work, business, rileys, dropshipping, products, store, stores, going, learned, different, matt, lessons, felt, test.