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Top 2024 resources on leverage

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  • 25 SEO Trends to Leverage in 2023 [+Data] - Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving.
    Topics: seo, help, content, keyword, leverage, trends, users, results, include, keywords, data, google, search.
  • 3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers] - As a marketer, you've probably wondered which Instagram video format would perform the best for your audience.
    Topics: leverage, videos, video, size, aspect, ratio, marketers, content, data, surveyed, format, formats, instagram.
  • 4 YouTube Trends to Leverage in 2021 [Data + Expert Tips] - In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering.
    Topics: youtube, tips, strategy, music, data, content, video, leverage, meneide, videos, shorts, expert, trends.
  • 4 ways to leverage IIoT for B2B commerce - Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers. While many engineers and industrial experts are already using the IIoT to get a better picture of their operations, some industry decision-makers and B2B sales reps are missing the full potential of these sensors for commerce. Here are four ways to leverage IIoT for B2B commerce.
    Topics: b2b, business, data, buyer, iiot, maintenance, ways, equipment, iot, commerce, technology, buyers, leverage, youd.
  • 5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders - A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023.
    Topics: content, original, marketing, youre, data, blog, help, blogging, trends, according, hubspot, leverage, leaders.
  • 5 ways to leverage web design for a positive ecommerce experience - Not having an impactful and responsive web design can cost a business sales. This is why it's essential to leverage design properly to boost ecommerce business.
    Topics: experience, design, cart, leverage, ecommerce, shipping, brand, product, web, customers, ways, positive, website, sure.
  • 8 Ways Marketers Can Leverage Social Media to Meet Business Objectives - As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. 
    Topics: ways, leverage, media, marketing, influencer, customers, marketers, business, content, customer, objectives, meet, social, service, users.
  • As Uber hunts for a deal, can Postmates leverage an IPO? - If Postmates has managed anything like revenue growth acceleration because people have been staying home and ordering more food and other goods, its IPO story could prove attractive.
    Topics: hunts, venturebacked, company, revenue, leverage, companies, ipo, software, public, uber, techcrunch, postmates, deal.
  • B2B2C 101: What Is It and How Can I Leverage It? - If it’s one thing the COVID-19 pandemic showed us, it was that disruption was inevitable - and we surely have seen that in the eCommerce industry. Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. One such way that B2B businesses have begun to expand their offering is to extend their business to offer B2B2C eCommerce experiences. While the concept of B2B2C eCommerce has recently caught on and has been making headlines, B2B2C eCommerce has actually been around for quite some time now, but we may not have labelled the efforts as such. B2B2C eCommerce is still also a tricky business model to maneuver, which could have caused the slow rise in popularity. However, with the advancement of technology, businesses are getting in a better place to tackle this market. For those who are unfamiliar with B2B2C eCommerce, you’re in the right place. In this article we will break down what it is, how it differs from other business models, the benefits and challenges of adopting a B2B2C eCommerce model, and how Elastic Path may help to support your business.   What is B2B2C eCommerce and how does it work? Business-to-Business-to-Consumer eCommerce, otherwise known as B2B2C eCommerce, in its simplest term, refers to when a business utilizes a third party business to sell directly to their end consumer. This is not to be confused with white-labeling, when a company sells an unbranded product to a third party business, and allows them to sell the product/services as their own. This model combines the elements of a B2B and B2C business model where “Business A” partners with “Business B” to deliver “Business A’s” products and services to the “Customer.” While a variety of applications live under the B2B2C umbrella, this is the simplest form of B2B2C operations. UberEats is a great example of a B2B2C strategy deployed. Uber Eats (Business A) sells its delivery service to a plethora of restaurants, groceries and shops (Business B) which then allows them to sell the delivery services to buyers (Customers). Amazon also deploys a similar strategy in which they sell eCommerce hosting, warehouse storage and delivery services to businesses that have a product or service that they want to sell, and offer it to customers that use the Amazon platform.   What is the difference between B2B, B2C and B2B2C? The emergence of B2B2C in the market has caused quite a bit of confusion among the differences between B2B, B2C, and B2B2C models in eCommerce. So what are the differences?   B2B eCommerce: Business-to-Business B2B eCommerce refers to the sale of goods or services between businesses via online channels.. Take for example, an office furniture company. This type of business would traditionally be labelled as a B2B business because its primary targets are other businesses. One example of the largest global eCommerce websites that deploy a B2B strategy is Alibaba. Alibaba’s main selling strategy is to connect both B2B buyers and sellers within their platform instead of selling directly to customers.   B2C eCommerce: Business- to-Consumer B2C eCommerce on the other hand, refers to the sales of goods or services directly to consumers. B2C eCommerce is one of the most common and easiest eCommerce models to launch, making it consumers #1 preferred choice of shopping. Take for example, an online clothing boutique. This type of business would traditionally be labelled as a B2C business because its primary targets are direct consumers. An example of one of the largest B2C eCommerce websites is Walmart. Walmart’s main selling strategy focuses on marketing and selling the majority of their products to consumers. The main difference between a B2B and B2C business is the business strategy they deploy to cater to their intended audience. For example, B2B businesses offer multiple pricing, volume discounts, and leverage an account manager to manage issues, while B2C businesses offer a single pricing tier for customers, a streamlined checkout process and leverage customer service instead to cater to issues.   B2B2C: Business-to-Business-to-Consumer Now what do B2B and B2C have to do with B2B2C eCommerce? With the combination of these two business models, B2B businesses can now access all the benefits of B2C eCommerce that they were missing, without having to take on the B2C operations and responsibilities they intentionally avoided before. Now B2B companies will no longer have to be siloed from the customers, and instead have direct access to customer data so that they can help with rapid responses and improvements of their products.     What are the advantages of the B2B2C eCommerce model? Easy Control of Data Traditional B2B journeys end when the manufacturers sell to their retailers. From there, retailers are able to sell at their preferred price point, apply their preferred marketing and sell to the consumers. By deploying a B2B2C model, manufacturers can now manage their brand all the way to the end consumer and access all the information without friction.   Extended Customer Base B2B businesses usually have a smaller pool of businesses to sell to. By expanding to a B2B2C model, manufacturers can now leverage their partners’ customer base, boost their brand awareness and thus increase their overall product sales.   Reduction of Middle-people As mentioned previously,B2B manufacturers tend to lose sight of the product and service once they have handed it to the retailer, thus allowing middle people to offer higher prices and take a cut off profits. By adopting a B2B2C model, manufacturers can now streamline the supply chain and eliminate those opportunities.   Increased Efficiency of Supply Chain Typically B2B manufacturers have issues with delivering to customers in a timely manner. By adopting a B2B2C model, manufacturers can eliminate delivery partners and instead allow customers to get their goods more quickly.     What are the challenges of the B2B2C eCommerce model? While adopting a B2B2C model offers a variety of benefits, there are two main challenges you should be aware of.   Sharing Customer Base When a manufacturer partners with a B2C business, both businesses will now be sharing the same customer base. The B2C business might be hesitant to share such valuable customer data that would lead to the manufacturer’s benefit. Both businesses might also be hesitant to split profits. We encourage businesses to discuss the concerns as early as possible and create an equally beneficial proposal to ensure a smooth transition into partnership.   B2B User Experiences Another thing that B2B businesses continue to struggle with today, is providing B2C-like experiences across their eCommerce journey. B2B businesses will need to ensure that they have an adequate eCommerce solution and strategy across their all partner-sellers to maximize ROI. We encourage businesses to search for an eCommerce solution that is API based and with MACH based technology to ensure that they can design a highly customizable solution and make changes on demand while also maintaining full control of their solution. Of course not all MACH based solutions are alike and therefore you can use a Systems Integrator or Agency to evaluate vendors based on your specific requirements.   How does Elastic Path help with fulfilling your B2B2C requirements? The intricacies of supporting a B2B2C business model can be quite strenuous on eCommerce vendors due to a high degree of flexibility, control, and customizability demanded. However, Elastic Path makes it easy to rapidly digitize your B2B2C ecosystem with the power of its API-First Headless Microservices solution, advanced Product Content Management, flexible Catalog Composer and the dependable support of Composable Commerce XATM. Therefore, your business will be equipped to: Manage and deploy highly customized experiences for both you and your customers Grant the appropriate level of control to ensure unified commerce experiences using only one solution Continuously scale at the demand of your business To achieve the aforementioned benefits, you can leverage a variety of specific commerce capabilities including: Hierarchy org management Individual branding and controls Cloned stores Flexible pricing Access based profiles and controls Consolidated analytics reporting Pre-Composed Solutions for quick starts In addition to these capabilities, Elastic Path will also ensure to onboard your team with sales and support training, provide guidance on the solution architecture and also be your first line of support for your entire solution so your eCommerce strategy is always in good hands. So whether you’re an ISV who wants to add a white labelled commerce offering, a distributor or supplier network looking to provide value added commerce offerings to your business customers, or a fin-tech or bank organization looking to offer commerce functionality to your business customers, there is a place for you at Elastic Path. To learn more about B2B2C at Elastic Path feel free to reach out to one of our internal experts. We’d be happy to answer any questions you have.
    Topics: leverage, businesses, b2b, ecommerce, b2c, sell, model, strategy, b2b2c, business, customer.
  • Big Data for Small Businesses: How To Leverage Big Data for Big Results - Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition.
    Topics: results, data, customer, small, insights, customers, leverage, businesses, big, business, analytics, provide.
  • Collect and leverage zero-party data to personalize marketing and drive growth - Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.
    Topics: think, collect, zeroparty, thats, products, tracking, thirdparty, leverage, personalize, store, growth, routine, drive, marketing, data, techcrunch.
  • Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It - A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously. 
    Topics: ingestion, business, plus, data, tool, integration, single, process, framework, sources, leverage, batch, streaming.
  • Google Posts: The Free and Simple Way for SMBs to Leverage Local Search - In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers.
    Topics: local, search, leverage, post, business, free, results, way, google, create, posts, offer, youll, simple, smbs, click.
  • How Co-Marketers Can Leverage Creator Collabs and Branded Content on Facebook - If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags.
    Topics: creator, branded, facebook, post, creators, reach, leverage, feature, comarketers, collab, content, facebooks, collabs.
  • How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage] - All right, so most of us haven't even picked out our Halloween costumes yet.
    Topics: social, prepares, leverage, content, holidays, team, marketing, create, best, season, tips, holiday, media, hubspots.
  • How Marketers Can Leverage WhatsApp’s New Payments Feature - Since launching over a decade ago, WhatsApp has gained popularity all over the world.
    Topics: chat, users, leverage, feature, brand, payments, brands, payment, business, marketers, whatsapp, whatsapps, product.
  • How Startups Can Leverage Social Commerce - Social media remains and affordably effective tool for establishing brand visibility.
    Topics: target, strategy, social, content, leverage, brand, way, commerce, startups, marketing, brands, media.
  • How To Leverage The Rise of - Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales.
    Topics: results, rise, business, site, need, local, near, google, users, search, searches, leverage.
  • How We Leverage Content and SEO to Maximize Seasonal Performance - There’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?…
    Topics: customers, maximize, leverage, performance, central, seasonal, seo, online, offering, christmas, product, products, business, content.
  • How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips] - Check this out: "You're sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document.
    Topics: posts, experience, multisensory, smell, leverage, blog, marketing, taste, senses, language, expert, concept, tips, data, sensory.
  • How to Leverage YouTube Advertising for Your Direct Response Campaign - While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.
    Topics: action, leverage, viewers, video, target, targeting, campaigns, advertising, ad, campaign, youtube, direct, response.
  • How to leverage real-time data to solve for shopping cart abandonment - By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.
    Topics: su, abandonment, abandoned, carts, solve, longer, leverage, realtime, shopping, data, shoppers, abandon, revisited, cart.
  • Leverage AI to optimize customer service outcomes - With a more hands-on approach to AI — that is, using the technology to actually augment everyday communications — workers can gain insight into concepts, workflows and ideas that would otherwise go unnoticed.
    Topics: ai, customer, work, technology, way, remote, video, outcomes, optimize, service, data, leverage, techcrunch, communication, shift.
  • Leverage Data and Reporting to Drive Holiday Sales - The holidays are your chance to test out all the new strategies and products you’ve been working on throughout the year. The last thing you want to be during your busiest time of the year is uncertain. You need to go into the holiday season prepared. You need the data to back up each of […]
    Topics: reporting, store, drive, email, holiday, youre, season, metorik, sales, customer, leverage, customers, data.
  • Leverage Email Marketing and Pop-ups to Keep Customers Coming Back - Pop-ups increase your WooCommerce store’s sales without generating additional traffic. See the extension that converts more visitors into customers.
    Topics: leverage, sales, email, marketing, visitors, popup, popups, offer, store, customers, conversion, rate, coming, product.
  • Leverage Headless Commerce To Transform Your User Experience with Drupal Ecommerce - Drupal is among the most widely used open source content management systems around, hanging out with the likes of WordPress…
    Topics: business, drupal, initiative, content, transform, platform, bigcommerce, leverage, software, ecommerce, security, headless, commerce, experience, user.
  • Post Card Marketing for eCommerce - Today Drew Sanocki of NerdMarketing.com is back on the show, this time to discuss a company he has recently become the owner of called PostPilot. Designed to help eCommerce businesses sell more products through post card marketing, PostPilot helps users create automated post card campaigns to build up loyalty and sales. Listen in as Drew [...]
    Topics: leverage, gearing, drew, cards, marketing, post, card, black, sanocki, postpilot, youderian, ecommerce.
  • Predictive Marketing: What it Is & How to Leverage It - After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected.
    Topics: product, tools, predictive, social, marketing, ad, media, data, leverage, brands, content.
  • SERP Features and the Most Important to Leverage - Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features.
    Topics: features, serp, provide, information, google, local, better, leverage, results, packs, important, search.
  • So You Want to Buy Another Business? -   (This article is written for existing store owners considering growing via acquisition.  However, most of the concepts apply to first time store owners as well).  Entrepreneurs suffer badly from shiny object syndrome.  It’s incredibly hard to pass up opportunities despite the fact we have a list a mile long of things we’re still working […]
    Topics: product, existing, ecommerce, buying, youre, understand, sell, business, company, leverage.
  • Sustainable Marketing: Key Principles & How to Leverage It [+Examples] - In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown.
    Topics: examples, principles, practices, brands, social, marketing, products, mission, sustainability, brand, strategies, leverage, key, sustainable.
  • - Chinese social commerce platform Taobao has inaugurated a new ratings system to reward deserving young creators and small enterprises.
    Topics: boost, taobao, exposure, looks, market, platform, firms, small, young, originality, maker, system, entrepreneurs, leverage, showing.
  • - Does the name Dan Rice ring a bell?
    Topics: testimonial, supercharge, crowd, bandwagon, logo, endorsement, effect, celebrity, leverage, campaign, conversions, customer, power, ways, testimonials.
  • The Creator Economy Market Size is Growing: How Brands Can Leverage It - The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line.
    Topics: creators, hudson, size, platforms, market, growing, economy, creator, denhoff, million, content, brands, leverage, media.
  • The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers - In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
    Topics: media, strategy, social, platforms, data, report, blogs, platform, content, marketers, marketing, hubspot, plan, leverage.
  • The HubSpot Blog’s 2022 Instagram Marketing Trends Report - If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
    Topics: say, brands, instagram, leverage, report, trends, blogs, content, marketers, shopping, marketing, followers, effective, hubspot.
  • The Top Marketing Channels, And How They’ll Change in 2023 [+Data] - The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.
    Topics: media, leverage, channels, theyll, data, marketing, b2b, social, change, content, marketers, b2c.
  • Twitter Communities: How Marketers Can Leverage It in Their Strategy - According to a 2019 Sprout Social Index survey, 40% of marketers believe private community groups are becoming more important. And 23% of consumers agree with them.
    Topics: communities, strategy, groups, brands, marketers, twitters, leverage, target, connect, community, members, users, twitter.
  • What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy] - Every week, I use LinkedIn to talk about current events and connect with other content creators. And I'm not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.
    Topics: live, linkedin, audience, streaming, strategy, thirdparty, tool, social, marketing, virtual, events, leverage, stream.
  • What is a Brand Champion? How to Leverage Them for Your Business - There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner.
    Topics: marketing, social, create, business, brand, leverage, champions, customers, employees, champion, theyre.
  • Why Marketers Should Leverage Subject Matter Experts for Audience Growth - No matter the format, message, or style of online content, everyone's striving to reach the largest possible audience with the best possible content.
    Topics: marketers, expert, matter, industry, growth, subject, media, community, current, audience, sme, social, experts, content, leverage.
  • Why You Should Leverage Interactive Videos [Data from 500+ Marketers] - A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
    Topics: video, data, viewers, choose, questions, leverage, marketers, marketing, videos, interactive, say, content, surveyed.
  • eCommerce Marketplaces 101: How Can I Leverage Them? - Earlier this year Gartner boldly stated in their Predicts 2021 Report: COVID-19 Drives Accelerated Shift to Digital and Commerce Model Evolution that, “By 2023, 30% of enterprise marketplaces will transition into a majority third-party seller model for better profitability.” For many businesses, adding a third-party seller model to their Go-to-Market strategy was already a serious consideration, but it has become more top of mind due to the driving changes of COVID-19 on consumer buying behaviors. According to a consumer survey by emarketer, about half of all searches start on marketplaces. So whether you participate in a marketplace as the owner or simply as a partnering contributor, your business will benefit from more consumer impressions across your products and services, thus leading to a higher chance of conversion. For those who are still researching the marketplace ecosystem, this article will highlight how marketplaces are used, the benefits you can expect to reap, challenges we see in the market and how Elastic Path supports a variety of marketplace deployments to support your business needs.   What is an online marketplace? Most are already aware that an online marketplace is a digital platform that facilitates shopping of products and/or services from multiple sources. This evolved definition of marketplaces from the traditional singular seller architecture, has paved the way to now allow a marketplace owner to either function solely as an operator, or sell its own products and services with those of third party sellers. This has been great for offering new strategies for businesses looking to enter the marketplace ecosystem. As a marketplace owner, your business will be well positioned to increase profitability in a variety of ways which we will discuss later. However, you will have to consider which roles and responsibilities you will be willing to take on; for example: Seller onboarding and management, master catalog and taxonomy, order management, rules and processes, fund collection and distribution etc. As a marketplace seller on the other hand, you will have to think about your product and pricing within the marketplace, page designs, marketing, promotions and customer service to ensure your products are good competition for other sellers within the marketplace. We strongly suggest evaluating your roles in a marketplace with a technical consultant to get a better understanding of the considerations you should be taking into account to assess the feasibility of your business plan first.   Benefits Of a Marketplace Model Once you have decided how you want to partake in a marketplace you’ll find that there will be many benefits regardless of whether you chose to be an owner or a third party seller. As an operator: You get to choose the revenue stream that best fits the market niche you want to address: Commission Model: Where you get to charge a percentage or fixed fee for every transaction to merchants. Membership Fee Model: Where you can charge a monthly or yearly fee to both sellers and buyers. Ads and Features Model: Where you charge providers to run Ads within the platform. Listing Model: Where you can charge a business for each listing offer they upload on the platform. You don’t hold any product inventory and thus don’t have to worry about product capital or investments. You’ll be able to generate trust from shoppers and thus increase the likelihood of customers choosing your site to make their purchase. If you already have a product catalog, you can expand it and create more opportunities to up-sell and cross sell to a larger audience.   As a Seller: You’ll be able to increase your earning potential by introducing your products or services to a larger audience. You’ll be able to save cost on an eCommerce infrastructure as your operator handles most of the operation. You’ll gain an instant level of trust because shoppers tend to have stronger confidence and trust in marketplaces. You’ll have a quick testing site for your products or services, thus de-risking an online launch.   Challenges With a Marketplace Model However, online marketplaces still have a few challenges that you should consider.   Vendor Integration With many third party sellers coming together, there will likely be many integrations that will need to work together with the operator’s eCommerce software. When these integrations don’t work in symbiosis, sellers often experience slow inventory updates, difficult price management, and incorrect product matching. Choosing a Composable Commerce solution would be ideal for facilitating a marketplace, as they were built to handle multiple integrations under one solution.   Product Presentation When many sellers come together with their unique branding, it is difficult to keep a uniformed product presentation. Sellers often have different color schemes, image formats, and image quality, leading to a less uniform user experience across the catalog. By choosing a strong Content Management System(CSM) or Digital Experience Platform (DXP), you can ensure that you can offer templates with strict guidelines to unify the experience.   Customer Service With a large catalog of products, it is difficult managing customer service requests. The marketplace owner is expected to assist customers regarding their products, even though they may not have immediate ties or access to each product. We’ve seen marketplace owners relieve this pressure by ensuring as much product information is provided on the site as possible, and minimizing overall customer-to-customer service agent interactions. This is obviously not an exhaustive list of challenges, and once again, we would definitely recommend working with an agency to assess the cost-benefit ratio of your strategy. So how does Elastic Path support your future marketplace business?   How Does Elastic Path Support Your Marketplace Needs? Elastic Path supports customers with marketplace needs whether they want to sell their products and services on an existing marketplace like Alibaba and Amazon, or establish their own marketplace within their industry. To support these needs, Elastic Path offers Product Content Management and Catalog Composer to support all of your complex catalog needs, as well as our marketplace technology partner integration in the Composable Commerce Hub, to create seamless and engaging experiences across multiple touchpoints. Many customers have expressed their fear around venturing into a marketplace model because of the perceived complexity and risk. However, due to the open and flexible architecture that Composable Commerce provides, customers are able to deploy a marketplace by either leveraging their existing eCommerce solution or by building a Composable Commerce solution from scratch with Elastic Path. In addition, for those businesses who want more help with launching quickly, you’ll also be able to leverage one of our Pre-Composed Marketplace Solutions, which is a complete business-ready solution, that eliminates the need to take on the complexity of stitching together everything on their own. We have had customer launches in weeks rather than months with Pre-Composed Solutions. So which marketplace model is right for you? With Elastic Path Commerce Cloud there are three main marketplace operating models that you can choose from. You can choose to: Sell Into An Existing Marketplace: In this model you will be able to sell into an existing marketplace like Amazon and Alibaba by setting up an automated function to push your products to their marketplace and market your products and services in a way to ensure your goods can be sold. Establish a services-only marketplace: In this model you will be to facilitate the sale of services as the operator of the marketplace. As services based marketplaces are less concerned with “shipping and fulfillment,” you can choose to accept payments through the platform or send buyers to the individual sellers and instead put in measures to manage and collect surcharges for facilitating the interactions. Elastic Path works closely with larger marketplace vendors such as Jetti and Mirakl to create seamless integrations to make this process quick and simple. Sell and facilitate transactions on your personal marketplace: In this model you can either choose to sell your branded products alongside other third party sellers or operate solely as the owner. In this model, you will be able to deploy your marketplace on multiple channels, as well as provide a reliable and engaging user experience to ensure customer retention. Elastic Path works closely with our marketplace partners in the Composable Commerce Hub to ensure real time syncing and seamless cohesion of complex integrations. Of course if you have a simpler or more complex need we can always jump on a call to discuss your options. We hope this was helpful, but if you want to know more you can visit our eCommerce Marketplaces page or shoot us a chat on our website. We’d be happy to help!
    Topics: able, leverage, sellers, marketplaces, ecommerce, path, marketplace, products, services, elastic, product, model.