Top 2024 resources on lifestyle
Best lifestyle resource in 2024.
Learn more about lifestyle to improve your e-commerce strategy.
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15 Common Mistakes of Fashion and Lifestyle Merchants
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The failure rate for startup businesses in the U.S. is roughly 80 percent. As a consultant and former employee for fashion and lifestyle businesses, I can point to frequent missteps that lead to business failure. In this post, I'll list 15 common mistakes of small and large companies, in my experience.
Topics: fashion, product, employees, products, marketing, merchants, business, company, mistakes, money, sell, common, lifestyle, having. -
Amazon loses trademark appeal on cross-border sales
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Amazon has infringed on British trademark rights by promoting identical branded products from another party to British shoppers on its US website. The ruling could have implications for other trademark holders and licensees in the United Kingdom and Europe.The case revolves around the use of the words ‘Beverly Hills Polo…
Topics: european, british, ruling, equities, appeal, court, crossborder, loses, amazon, kingdom, trademark, lifestyle, united, sales. -
Bzaar bags $4M to enable US retailers to source home, lifestyle products from India
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Bzaar, a business-to-business cross-border marketplace, is connecting retailers with over 50 export-ready manufacturers in India.
Topics: goods, bzaar, enable, company, india, lifestyle, products, bags, 4m, buyers, verman, way, marketplace, small, trade, retailers, source, techcrunch. -
Citi partners with Lazada to launch co-branded credit card
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The financial services giant Citi has partnered with Lazada Group to launch the new Lazada Citi credit card in Southeast Asia.
Topics: card, launch, rewards, purchases, region, lifestyle, partners, pacific, credit, customers, cobranded, reach, lazada, citi. -
Club Factory raises $100M to expand its lifestyle e-commerce platform in India
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Club Factory, a Chinese e-commerce platform that sells fashion and beauty items and electronics accessories, has raised $100 million in a new financing round as it looks to expand its footprint in India. The new financing round — Series D — was led by Qiming Venture Partners, Bertelsmann, IDG Capital “and other Fortune 500 companies […]
Topics: raises, lifestyle, factory, club, sellers, raised, india, expand, million, ecommerce, round, startup, techcrunch, 100m, platform. -
Cotton On launches in Vietnam
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Australia’s Cotton On Group is launching three of its fashion and lifestyle brands into Vietnam, with the first Cotton On store already open in Ho Chi Minh City and Rubi and Typo to follow within the next month. The first store was opened in Ho Chi Minh’s Vincom Thao Dien shopping centre according to The Saigon […]
Topics: cotton, brands, lifestyle, launches, market, vietnam, store, ho, fashion, group, india. -
Do-it-yourself Instagram Guide for Lifestyle Brands
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Instagram is a critical social network for fashion and lifestyle merchants, for two reasons.
First is brand representation. Branding is how consumers perceive a company. Instagram is mainly visual — images ...
Topics: profile, times, targeted, guide, brands, doityourself, instagram, link, lifestyle, followers, hashtags, users, post, content. -
Don’t Neglect Pinterest for Fashion, Lifestyle Marketing
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Fashion and lifestyle businesses typically favor Instagram and Facebook for marketing. Most neglect Pinterest. That's a mistake. Pinterest is a critical, untapped source of quality traffic.
Topics: products, dont, content, keywords, account, marketing, website, fashion, pinterest, lifestyle, neglect, posts, boards, pins, product. -
Fung Retailing and Alibaba to take lifestyle brands into China
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Fung Retailing and Alibaba have formed a strategic partnership to launch more international lifestyle brands in Mainland China.
Topics: retailings, lifestyle, alibaba, retailing, retail, china, fung, brands, group, global, partnership. -
Haute Hijab raises US$2.3 million for expansion
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Fashion and lifestyle startup targeting Muslim women, Haute Hijab, has raised US$2.3 million in seed funding.
Topics: melanie, expansion, million, online, ventures, raises, muslim, lifestyle, women, haute, ball, us23, hijab. -
Holiday Marketing for Fashion and Lifestyle Merchants
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When should holiday marketing begin? To me, holiday marketing should never stop. If that's not feasible, finalize a holiday marketing plan as early as possible. Here is my holiday marketing to-do list for fashion and lifestyle merchants
Topics: marketing, fashion, holidays, free, gift, consumers, lifestyle, shoppers, products, emails, merchants, customer, holiday. -
Holiday Social Media Tips for Fashion, Lifestyle Merchants
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To entice holiday shoppers to come to a smaller store instead of, say, a leading brand, go the extra mile — from product selection to customer service to unique marketing, including social media campaigns. Organize social media holiday campaigns by channels, such as Instagram, Facebook, YouTube, and Pinterest
Topics: gift, fashion, campaigns, customers, merchants, promotions, tips, holiday, shoppers, media, products, videos, social, lifestyle. -
How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: plantbased, content, line, social, tiktok, sense, brown, tabitha, turned, marketing, creator, videos, media, lifestyle, empire. -
Is the Digital Nomad Lifestyle Right for You?
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I like to think of travelers on a spectrum from ‘homebody’ to ‘digital nomad.’ I’ve only met a small handful of complete homebodies who don’t enjoy exploring past their backyard. Out of those who do enjoy it, most really look forward to vacations that punctuate their careers and their cozy, […]
Topics: digital, youre, work, lifestyle, pros, place, weighed, living, travel, nomads, cons, right, nomad, youll. -
Kakao Friends expands to Europe with IMG
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Korean mobile lifestyle platform company Kakao has associated with IMG to exclusively license its iconic character brand Kakao Friends in Europe.
Topics: south, img, expands, platform, leading, unique, kakao, kpop, friends, lifestyle, millions, europe. -
L Catterton and JD invest funds and expertise in Secoo
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LVMH-linked L Catterton Asia and JD have jointly invested US$175 million into Asian luxury fashion platform Secoo, via convertible notes.
Topics: catterton, relationships, secoos, jd, l, secoo, leading, invest, funds, luxury, partnership, expertise, lifestyle. -
Lifestyle Branding Lessons from Marshawn Lynch's Beast Mode Apparel
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On today's episode of Shopify Masters, you’ll hear from Yaw Owusu—the serial entrepreneur that partnered with NFL star Marshawn Lynch to launch his official lifestyle and athleisure brand: Beast Mode.More
Topics: day, lot, mode, beast, youre, apparel, brand, store, lynchs, marshawn, branding, things, product, lessons, lifestyle, customer. -
Lifestyle goods resale marketplace StockX raises $110M, pushing valuation past $1B
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Detroit-based StockX, which provides a way for people to resell luxury and lifestyle goods including streetwear, bags, watches and shoes, is now valued at over $1 billion based on its most recent raise of $110 million, just revealed by the New York Times. Alongside the raise, StockX is bringing on a new CEO – ecommerce […]
Topics: shoes, startup, techcrunch, pushing, goods, releases, watches, marketplace, business, resale, past, lifestyle, unique, stockx, company, value, valuation, streetwear, raises. -
Lime will open brick-and-mortar scooter ‘lifestyle stores’
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How can Lime differentiate its scooters and bikes from the piles of Birds and Spins filling Los Angeles sidewalks? Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. According to a job listing from Lime seeking a “Retail Store Manager,” the startup plans to open a “lifestyle brand […]
Topics: store, limes, fifth, monica, scooter, lifestyle, lime, stores, brickandmortar, local, open, wall, santa, scooters. -
Roots Canada opens first Hong Kong store
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Premium outdoor lifestyle brand Roots Canada has opened its first Hong Kong store this month, at Harbour City.
Topics: retail, stores, hong, brand, brands, kong, store, canada, roots, lifestyle, opens. -
Soda Says, a curated consumer electronics retail platform, launches in the US
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Grace Gould has spent her life thinking about the intersection of retail and tech. She started out in Apple Retail, and then moved on to Index Ventures where she worked on early-stage investments. She then worked at PCH International as the VP of Global Retail Strategy, working with companies and hardware makers to develop, manufacture, […]
Topics: platform, products, launches, retail, soda, curated, techcrunch, consumer, stores, tech, lifestyle, sex, gould, electronics. -
Swedish ecommerce platform Centra wants to expand
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Centra, an ecommerce software provider from Sweden, is ready to conquer the international market. The company, which focuses on online retailers active in the fashion and lifestyle industry, has not made any marketing efforts to date, but is now recruiting marketing, sales and support people to meet the increased demand Continue reading
Topics: marketing, ecommerce, software, industry, fashion, sweden, centra, wants, platform, brands, digital, swedish, lifestyle, expand. -
Tastemade executive team is getting a Goop makeover with new COO pick
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Tastemade is getting a Goop makeover with the announcement that the former president of Gwyneth Paltrow’s lifestyle empire, Geraldine Martin-Coppola, is coming on board as Tastemade’s new chief operating officer. Martin brings a wealth of experience in lifestyle branding to Tastemade’s online video and pictorial food, travel and home design channel. At Tastemade, Martin-Coppola will […]
Topics: tastemade, executive, pick, goop, ventures, getting, lifestyle, team, coo, tastemades, martincoppola, chief, online, makeover. -
The $10+ Million Lifestyle Business (And What’s Performing 3x Better than Facebook Ads)
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Adam Callinan is the co-Founder and CEO of BottleKeeper, a specialty beverage accessory company on a mission to keep your drinks the perfect temperature. Adam grew his business to more than $8 million in sales before hiring his first employee, and now BottleKeeper is one of the leading retailers of beverage accessories on the market. [...]
Topics: bottlekeeper, facebook, business, adam, million, grew, lifestyle, callinan, beverage, quickly, using, youderian. -
The Ultimate List of Instagram Influencers in Every Industry (135 and Counting!)
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In 2017, 92% of marketers who used influencer marketing found it to be effective.
Topics: counting, photos, ultimate, followers, instagramtop, lifestyle, list, influencer, world, fashion, industry, influencers, instagram, million. -
What it’s Like Quitting Your Job to Become a Digital Nomad
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Digital nomad jobs can be found around every corner. There are millions of people quitting their jobs to live the laptop lifestyle today, and the number of nomads are only increasing. Digital nomadism could be your ticket to quitting your job.
Topics: nomad, lifestyle, job, quitting, laptop, nomads, world, routine, work, digital. -
Why Lifestyle Brands Are the New Media Companies
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Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement.
Topics: witherspoons, companies, sunshine, cooper, hello, brands, book, media, movies, podcast, production, company, lifestyle. -
Zalando positions itself as an ecommerce ecosystem
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For the second consecutive year, Zalando has seen a decline in its revenue. A growing portion of its income comes from sales partners on the platform. Zalando aims to actively focus on providing support to other ecommerce companies.In addition to annual figures, Zalando has also released an update of its…
Topics: lifestyle, billion, aims, income, company, ecosystem, million, ecommerce, zalando, positions, sales, euros.