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Top 2024 resources on load

Best load resource in 2024.
Learn more about load to improve your e-commerce strategy.

  • 11 Website Page Load Time Statistics [+ How to Increase Conversion Rate] - Page load time is a critical metric that influences your entire site’s performance.
    Topics: increase, sites, rate, load, study, page, mobile, web, conversion, speed, statistics, site, website, average.
  • 3 Excellent Performance Testing Tools from Google - How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also, how to improve it.
    Topics: example, sites, performance, lighthouse, load, testing, chrome, mobile, tool, google, excellent, site, web, tools.
  • 3 Ways to Reduce Friction and Increase Mobile Conversions - Smartphone conversion rates have improved over the last couple of years, however, we are still nowhere near to closing the mobile gap
    Topics: site, mobile, friction, imagination, website, conversions, media, experience, increase, load, magento, ways, optimization, reduce.
  • 7 Reasons Your Mobile Site Isn’t Converting So Well - Most online stores are seeing more traffic from smartphones. But desktops and tablets still generate higher conversion rates. Here are seven reasons why.
    Topics: load, ways, reasons, space, isnt, tools, shoppers, products, mobile, site, page, smartphones, web, converting.
  • 8 Ways to Make Your Website Faster (and Why It Is Critical to Your Business) - Many factors contribute to a successful SEO strategy, and page speed is one of the most important ones.
    Topics: page, things, faster, business, pages, webpage, critical, ways, experience, website, load, speed, user, content, web.
  • 9 Quick Ways to Reduce Page Loading Speed - When it comes to your site's performance, page speed is of the utmost importance.
    Topics: quick, pages, sites, speed, loading, reduce, plugins, load, page, site, ways, web.
  • Amazon Prime Day U.S. sales bigger than last year, despite site issues - Despite the massive glitches that prevented online shoppers from being able to browse and buy from Amazon’s Prime Day sale yesterday, the retailer is this morning claiming its Prime Day sales in the U.S. are “bigger than ever,” and grew faster than last year’s Prime Day within the first ten hours of the annual sales […]
    Topics: sales, customers, issues, amazons, load, shoppers, day, bigger, despite, site, et, amazon, prime.
  • Analyzing Page Speed for Visitors with Slow Connections - Even if you have a fast loading site as measured by a high-speed internet connection, a good portion of your potential customers could be on slow connections. Your site could load slowly for them
    Topics: depot, connection, connections, load, slow, site, lowes, user, data, page, visitors, speed, analyzing.
  • Building an Ecommerce Website: 8 Technical Aspects You Need to Know - Deploying e-commerce software can be easy or difficult depending on your needs. But these days, it's also critical to most retailers' success, so it pays to be careful. Follow these technical guidelines before you get started to make the job easier.
    Topics: website, need, ecommerce, technical, youll, using, vendor, load, mobile, know, provider, data, aspects, building.
  • Ecommerce challenge: Page speed optimization - Page speed can either make or break the user experience. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate. This article outlines the three ways to improve page speed optimization.
    Topics: website, challenge, page, fast, size, optimization, site, online, load, speed, sites, slow, ecommerce.
  • Google AMP Helps You Make Stunning Web Experiences. Here's How. - Earlier today, I learned about a type of page that would load "almost instantaneously." Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
    Topics: work, web, helps, text, heres, download, images, amp, google, experiences, page, load, pages, stunning.
  • How to Make Images Load Faster - Images impact the load time of a website. The faster the site, the better the user experience, leading to conversions and profits. In this piece, I'll offer suggestions for optimizing images. The goal is to create an attractive experience without bogging down performance.
    Topics: web, image, load, faster, bytes, user, images, pixels, page, optimization, x.
  • How to Prepare Your Store for Holiday Traffic - Prepare your store for holiday traffic and guarantee that you’re ready to handle the hoards of customers coming your way.
    Topics: testing, caching, prepare, holiday, hosting, images, page, need, traffic, load, site, store.
  • - The goal of every online store owner is to get traffic to their site that will ultimately lead to conversions.  But not every user who comes to your site will turn into a customer. In fact, not every user will even engage with the content on your site.  The top […]
    Topics: page, load, website, properly, run, user, speed, site, redirects, server, test.
  • How to Reduce Page Weight on Your Website [Quick Guide] - When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.
    Topics: website, load, reduce, size, youre, guide, quick, weight, images, using, image, websites, page.
  • How to Reduce Your Website's HTTP Requests - Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen. Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it's actually not as complicated as you might think. In fact, marketers need to have at least a general understanding of the actions their own website performs each time a person visits it.
    Topics: page, browser, reduce, webpage, website, file, size, requests, files, load, websites, http.
  • How to Scale Your Online Store with WooCommerce - How do you scale WooCommerce? We debunk the myth that WooCommerce can't scale and share the five things you need to know to scale successfully.
    Topics: load, scale, stock, site, hosting, server, speed, store, woocommerce, online, website.
  • How to Speed up Your WordPress eCommerce Website? - WordPress is the world’s most popular Content Management System. Nowadays, it is no longer used as just a blogging tool. Instead, it can power a wide variety of websites, including eCommerce. In fact, the number of eCommerce websites that are… Continue reading How to Speed up Your WordPress eCommerce Website?
    Topics: plugin, ecommerce, load, wp, website, cart, plugins, page, speed, wordpress.
  • How to Use Power Queries in Excel - Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort.
    Topics: query, transform, queries, import, select, multiple, data, excel, load, click, power.
  • - In today's fast-paced digital world, users expect sites to load quickly and efficiently. Slow website speed can lead to frustrated customers, decreased sales, and lower search engine rankings In this article, we will explore the importance of page speed for… Continue reading Shopify Site Speed Optimization for 2023 (Actionable Insights)
    Topics: insights, actionable, ensure, store, shopify, speed, website, app, load, user, optimization, slow, site.
  • Speed Up Your Slowest Pages with Prefetching - In previous articles I’ve addressed ideas to improve page speed, such as with HTML caching and isolating slow loading resources. In this post, I'll explain how to determine your slowest pages and apply a simple fix to speed them up.
    Topics: web, prefetching, target, speed, browser, load, slowest, pages, page, slow, report, user.
  • Technical SEO Audit Fundamentals - Technical SEO is a beast that is best broken down into digestible pieces. If you’re like me, you like to tackle big things in chunks and with checklists. Believe it or not, everything we’ve covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items.
    Topics: fundamentals, website, technical, search, ssl, site, code, seo, load, version, audit, page.
  • Technical SEO Renderability Checklist - Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Many elements of online accessibility overlap with SEO best practices. However, an SEO accessibility audit does not account for everything you’d need to do to make your site more accessible to visitors who are disabled.
    Topics: structure, technical, server, renderability, checklist, site, seo, accessibility, bots, load, web, pages, page.
  • Ten Ways to Improve the Speed of Your WooCommerce Store - How slow is too slow? Every second counts! Don’t let a slow site chase customers way. Speed up your store with these ten proven and easy-to-implement tips.
    Topics: site, hosting, php, blog, images, theme, plugins, load, store, speed, youre, woocommerce, official, ways, server, proven.
  • The 3 Common Mistakes of Ecommerce Launches - I've consulted over the years on dozens, perhaps hundreds, of ecommerce launches. Here are three frequent mistakes in the building of online stores.
    Topics: mistakes, ecommerce, site, mobile, design, shoppers, cart, launches, speed, products, load, needs, common, online.
  • The 8-Step Guide to Achieving 100% Google Page Speed - Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page.
    Topics: size, 8step, mobile, speed, achieving, page, guide, website, image, site, file, google, load.
  • The Case for Optimizing Image Performance - For ecommerce, pictures can showcase products, inspire customers, and boost conversion rates. For web performance, however, pictures can hurt page load times and, thereby, the user experience. In March 2019, the ...
    Topics: performance, mobile, case, transferred, seconds, load, kb, page, image, web, optimizing, images.
  • The Essentials of High-performing Emails - Creative content is the cornerstone of a successful email campaign, driving opens, clicks, and purchases. In this post, I'll review the essential creative components of high-performing campaigns.
    Topics: essentials, emails, email, text, template, support, image, size, highperforming, images, pixels, load.
  • The Four P’s of Peak Season Performance: A Guide to Preparing Your Infrastructure for High Traffic - The journey to success in your organization’s peak season – be that the traditional “holidays” or your industry’s specific busy period – starts with making sure the infrastructure of your digital storefront is ready to perform. Read more.
    Topics: load, guide, site, meet, preparing, infrastructure, traffic, youre, high, magento, performance, peak, season, ps.
  • The Ultimate Guide to KeyCDN – Complete Review - Let me say this straight. If this page took just five more seconds to load, chances are you wouldn’t be reading this. You’d probably be a mile or so down the web road, paying attention to a different page that… Continue reading The Ultimate Guide to KeyCDN – Complete Review
    Topics: servers, cdn, service, guide, web, keycdn, seconds, content, page, review, ultimate, load.
  • What Are Core Web Vitals? (+ How to Improve Yours) - “Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance.
    Topics: performance, core, page, user, improve, vitals, site, load, layout, fid, web.
  • What International Marketers Should Know About Instagram Lite - Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages.
    Topics: features, know, original, platform, data, marketers, international, users, content, app, instagram, load, lite.
  • What Is First Contentful Paint? + An Action Plan to Improve It - If you could improve your website's performance by 10%, would you?
    Topics: action, score, performance, contentful, page, fcp, lighthouse, load, site, improve, speed, plan, paint.
  • Why Page Load Time Matters - Have you ever been frustrated by an online shopping experience? Clicked on a link while scrolling social but abandoned it because the product page loaded too slowly? Increasingly, customers expect convenient and seamless experiences when buying online. These expectations can have a surprisingly impactful effect on your brand's bottom line. When it comes to eCommerce, an often-neglected aspect is website performance. How fast your website loads directly impacts your customer experience and outcomes. Is your website doing all it can to encourage purchases, or is it causing your brand to leave dollars on the table? Does it Matter to Your Brand? Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Flashy stats and presentations often lead to knee-jerk reactions like setting up a mobile channel but fall short on delivering an experience that will help your brand convert more sales. As ever, the numbers don't lie. Here are a few stats to consider: “When pages load in less than 4 seconds they win 59% of the conversions, and those that exceed the four second mark experience 58% of the bounces” - eCommerce Speed Hub Each second of a buyer’s journey matters, ‘the Site Speed Standard benchmark data proves that reducing page load time by just 1 second results in a 3 – 5% conversion lift’ - eCommerce Speed Hub Before your customers can make a purchase, ensuring they make it through the door is essential to making a sale with the probability of a bounce increases 90% as mobile page loads go from 1s to 5s. Another added benefit is that your site speed directly impacts where you will rank on search. A few years ago, Google even announced it as an update, yet a significant number of retail sites still have poor load times. "Sixty-four percent of all online retail is from mobile, but conversion rates on mobile are only half that of desktop. That's more people browsing, but fewer people buying... In fact, we've seen that companies who commit to great mobile design are seeing 32% increases in revenue. And, get this, up to 400% improvement in conversion rates. " - Adrienne Clem, Director of Search Ads Growth and Optimization at Google. Check out our mobile commerce guide to learn more. This isn’t to say that mobile experiences should be the be the sole focus of your page speed optimizations. Providing seamless experiences across channels is a crucial benefit of a cloud-based Headless Commerce platform like Elastic Path; it's a perfect fit for your website's scalable, near-instantaneous performance. To learn more about how a Headless Microservices-based cloud platform, check out our guide to Headless commerce here.   Build Faster, Seamless eCommerce Experiences Start building the unique commerce experience your business demands with a faster, more flexible and scalable headless solution. Sign up for a free trial What Site Speed Should You Target and How Do You Get There? The holy grail of website performance is simple: a page load time of 3s. Two of the usual culprits for lagging performance are large images (file size), and the architecture used to build your site (from poorly designed coding to back-end systems like your eCommerce platform). Thankfully, there are a plethora of resources to help guide you on your optimization journey. We recommend Google's PageSpeed insights tool to start. The tool helps determine where you stand, and how you can start to make improvements. Optimizations will be an ongoing process for your IT team, however, it’s great to have the peace of mind that your eCommerce platform can help support your journey to stellar performance. Here’s a quick snapshot of what an Elastic Path powered site performs like. Versus a not-so-great performance on other Headless Commerce platforms. Ready to switch to an eCommerce platform that helps rather than hinders your website's performance? Chat with us today to see how Elastic Path can help your brand.
    Topics: page, speed, commerce, site, experience, headless, website, performance, ecommerce, load, mobile, matters.
  • Why Site Performance Matters and How to Improve It - Site performance (or lack thereof) is one of the biggest pain points eCommerce businesses face today, due in part to its direct correlation to conversion rate. If you don’t think site performance matters to your customer - your revenue, and your reputation, are at risk. I’ll cover why site performance matters and how best to improve it if you find yourself on the slower end of the speed trial. Consider this: It takes about fifty milliseconds, or .05 seconds, for users to form an opinion about your site and determine if they will stay or go. Think about your personal experience with a slower-paced load time on a site. How many times have you bounced off as quickly as you found it? From ordering a pizza to buying a couch, today’s consumer simply does not have time to wait.   Fifty-seven percent  of internet users say they won’t recommend a business with a poorly designed web application on mobile. Given the miniscule timeframe to make a good first impression on a consumer, plus the hefty influence of word-of-mouth first impressions by those same consumers (either favorable or less than), site performance is not a “nice to have,” it is critical. Poor site performance is expensive. Industries may vary as far as numbers, but let’s see on average what the damage looks like when it comes to what slow site speed will cost you. For example, if you’re running an ecommerce site that makes $100,000 per day, a one second page delay could  cost you $2.5 million  per year in lost sales. To put that in eCommerce behemoth terms, let’s take Amazon. Performance tests showed they would lose $1.6 BILLION every year if they slowed down by just one second. What is the Benchmark for Optimal Site Speed? The Google-recommended page load time is under  two seconds. Two seconds is the threshold for ecommerce website acceptability, while Google aims to keep load time under a half-second. Additional food for thought: 47% of consumers expect a page to load in two seconds are less, while studies show for every 100ms decrease in home page load speed results in a 1.11% lift in session-based conversion. Other factors that affect site performance to keep in mind: mobile device usage, bandwidth, and variable internet speeds by user region. So now that you’re aware of the high stakes of slow site speed, the good news is you have options for improving it. First things first, always be testing. Web Application Performance & Speed Testing Tools There are many products and services in the market to diagnose web application speed and performance. It’s important to have a clear picture of how your site is performing and be able to make tweaks quickly and easily. More benefits to these tools include: Find out how your site is performing across devices. Most users are visiting through a mobile device so optimization is key See how your site is performing across regions and countries Analyze and optimize for better rankings and UX Triage bottlenecks and make optimization decisions based on ROI and conversion rates Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce The Top Web Performance/Speed Testing Tools: Pingdom Speed Test GTmetrix Google PageSpeed Insights Yellow Lab Tools WebPage Test KeyCDN Website Testing Tools DotCom-Monitor Dareboost IsItWP Website Speed Tool GiftOfSpeed     Figure 1: A typical Web Performance Tool interface Source: Pingdom Next Steps: How to Improve on Speed and Overall Performance Now that you’ve invested the time in the proper tools to monitor and improve site speed, and understand the slim window to keep a user engaged and on the path to purchase, here are a few things to consider that affect speed: Dynamic vs. Static Content Management – The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. While static content typically loads faster there are ways to manage dynamic content to alleviate issues and slower load times. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content. Use a Faster Website Host – upgrading your website host can significantly affect your site speed. While you’d also be looking at site uptime, traffic volume (especially the ability to manage spikes during peak activity), customer support, and of course price. Here is a helpful Top 10 list of vendors to get started. You’ll want to review many providers and continuously comparison shop especially as you scale your business. Image Optimization - no surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing. Reduce HTTP Requests – HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue and is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size. Web Application Optimization is a Team Effort Web application design and management is a collaborative effort between IT and marketing teams. You’ll want to consider the user experience but also look at the technical load of what you’re providing to the user. Poor site speed results in bounce rates; essentially all the work you put into an engaging interface is null and void if the load times are sluggish. It takes the unique roles and goals of each side to create a memorable experience that consistently drives conversion.
    Topics: user, website, site, web, load, dynamic, matters, performance, content, application, speed, improve.