Top 2023 resources on look

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• 10-Step Guide to Building a Dropshipping Store (With Video!) - This blog post will walk you through everything you need to know to launch a dropshipping store with Oberlo and Shopify. And there will be videos every step of the way. Does that mean you’ll have a thriving business by the time you get to the bottom? Well, not exactly. […]
  Topics: things, going, sure, oberlo, guide, products, 10step, look, videos, building, dropshipping, shopify, store, shipping.
• 12 Drop Shipping Tips for Easy Wins in Your Shopify Store - Are you suffering from low conversions and sales on your Shopify drop shipping store OR haven’t built your business yet? Use the dropshipping tips in this article to turn more visitors into buyers!
  Topics: way, youre, phone, customers, product, wins, shipping, photos, easy, store, tips, shopify, suppliers, products, look, drop, youll.
• 15 of the Best Women@INBOUND Quotes to Inspire You Today - INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more.
  Topics: today, womeninbound, dont, quality, inspire, best, look, way, start, women, producer, success, inbound, quotes.
• 16 Tools to Sell Products on Pinterest - Here is a list of tools to help merchants sell products on Pinterest. There are tools from Pinterest and third parties to create buyable pins, promoted pins, and pins with rich content. Create individual pins, or distribute product images at scale.
  Topics: tool, product, sell, look, shop, pin, products, tools, pinterest, create, pins, content.
• 16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers) - When you're interviewing people to join your team, you have to get creative — after all, there's only so much that questions like "What's your biggest weakness?" and "Are you a team player?" reveal about who your candidates truly are.
  Topics: look, best, job, answer, work, interview, candidate, candidates, answers, team, question, ask, questions, good.
• 20 Best Buyer Persona Questions to Ask Customers [Free Template] - Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets.
  Topics: customers, understand, look, information, template, youre, free, job, company, personas, ask, buyer, questions, persona, help, best.
• 2020 will change the way we look at robotics - Earlier this month, Hyundai acquired a controlling stake in Boston Dynamics that valued the company at $1.1 billion. What’s most interesting about the news isn’t the acquisition itself (it does, after all, find Boston Dynamics switching hands for the third time in seven years), but rather what the company’s evolution tells us about the state […]
  Topics: robotics, techcrunch, robot, videos, told, dynamics, change, look, way, company, viral, robots, boston, technology.
• 24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed) - Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to display a sleek Instagram theme?
  Topics: color, post, posts, create, look, feed, borrow, instagram, colors, themes, choose, theme, stunning.
• 3 Rule-breaking Product Pages, Designed for Conversions - Most ecommerce platforms have a standard layout. Their product page designs are relatively conventional, with a left-to-right display and a dominant image. Calls-to-action almost always appear near the top, especially on mobile. But the norm isn't always the best.
  Topics: desktop, images, page, mobile, purchase, shoppers, rock, pages, designed, look, conversions, rulebreaking, product, cta.
• 4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For] - There are a few things in life that can earn you that "official" status.
  Topics: key, select, create, easy, provider, providers, custom, business, emails, steps, features, inbox, domain, look, email.
• 4 views on the future of retail and the shopping experience - While the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Their resilience and innovation means retail will look and fee different when the world reopens.
  Topics: future, mascarenhas, views, shopping, ways, experience, techcrunch, need, thinks, retail, retailers, adopting, look.
• 5 CBD Industry Predictions for 2022 - There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018. With the…
  Topics: marketing, cbd, legal, thc, look, industry, predictions, hemp, payment, processing, processors.
• 5 Steps Business Owners Can Take Now to Improve Cash Flow During COVID - Cash flow is a huge concern for most businesses on a day-to-day basis. It’s a difficult task trying to manage your working capital to order in new supplies and products, pay staff or contractors, and cover any overhead while still investing back into the business.  It’s no surprise that cash […]
  Topics: capital, products, owners, cash, business, businesses, right, issues, covid, flow, items, steps, look, improve.
• 5 Ways Augmented Reality (AR) Is Transforming Retail - For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail.
  Topics: augmented, products, virtual, retail, ar, transforming, reality, customers, look, app, using, ways.
• 6 Brain Triggers Copywriters Use to Drive Sales - In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising.
  Topics: feel, ad, makes, triggers, sales, drive, campaign, copywriters, look, way, writes, advertising, try, brain.
• 7 Effective Ways to Automate and Grow Your Business - There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.
  Topics: marketing, automation, customer, grow, email, management, apps, business, ways, look, automate, data, effective.
• 7 Reasons Scale-Ups Earn Investments, According to HubSpot's Founder - Every successful company starts with a single idea.
  Topics: growth, company, according, culture, scaleup, investments, earn, scaleups, process, youre, look, organization, founder, hubspots, reasons, customer, scaling.
• 9 Mentor Traits To Look For and Why They Matter - Finding someone with the perfect combination of mentor traits is no simple task.
  Topics: mentors, matter, good, relationship, relationships, mentor, share, career, traits, look, advice.
• 9 Ways You Can Improve Your Ecommerce Website Design - The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
  Topics: look, improve, service, filtering, customer, ecommerce, website, customers, design, ways, options, product.
• A Behind-the-Scenes Look at Jewelry Photography With Expert Sarah Pflug - Captivating product photos are key to a successful jewelry making business. But how can you shoot beautiful images too? Learn how to shoot perfect jewelry photos in this step-by-step guide.More
  Topics: product, pflug, look, photos, lighting, behindthescenes, camera, sarah, youre, images, set, jewelry, photography, expert, white.
• A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3) - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.
  Topics: content, behindthescenes, strategy, search, hubspots, surround, appear, look, youre, results, marketing, sapiens, newest, read, sound, high, product.
• A Look Back at 30+ Years of Website Design - Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution.
  Topics: user, today, way, look, todays, elements, website, content, design, websites, web.
• A Look Back at How COVID-19 Impacted Businesses in Q2 - Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day.
  Topics: benchmark, precovid, look, sales, impacted, deals, teams, covid19, q2, businesses, q1, marketing, email.
• A Non-Designer's Guide to Visual Hierarchy [Best Practices + Examples] - Ever click on a website, take one look and say "Hm, that's going to be a no" while you look for the exit button?
  Topics: guide, practices, elements, best, hierarchy, create, design, visual, space, white, users, youll, examples, nondesigners, look.
• A Pinterest Strategy for Growing an Ecommerce Brand - Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty. It takes a careful strategy, however, which is what I'll address in this post.
  Topics: blog, growing, look, strategy, content, audience, promoted, pin, brand, ecommerce, pins, pinterest, users, product.
• A Simple Guide on How To Conduct Backlink Analysis - Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking.
  Topics: page, site, look, website, tool, competitors, links, conduct, guide, analysis, seo, backlink, simple.
• A look back at the year that the Sub-Saharan African startup scene found its stride - African tech in 2017 was about the normalization of market events mostly absent even a decade ago.
  Topics: ventures, scene, startup, african, yearandelas, uganda, subsaharan, york, stride, venture, expansion, zuckerberg, vc, tech, look.
• A look inside Google’s first store, opening in NYC’s Chelsea neighborhood tomorrow - There have been plenty of pop-ups over the years, but tomorrow Google’s first store opens in NYC’s Chelsea neighborhood. The brick-and-mortar model finds the company joining peers like Apple, Microsoft, Samsung and even Amazon, all of whom have a retail presence in Manhattan, including several just around the corner from Google’s new digs. The new […]
  Topics: neighborhood, look, googles, chelsea, hardware, inside, devices, google, store, nycs, company, tomorrow, opening, techcrunch, space, popups.
• All the Cool Augmented Reality (AR) Things Your iPhone Can Do Right This Minute - Up until recently, augmented reality (AR) has been more of a novel luxury than a genuinely useful tool. Sure, you can catch Pokemon on your phone or use fun Snapchat filters, but other than that, you're likely not using augmented reality in your daily life.
  Topics: app, cool, youre, fit, simply, minute, ar, right, fun, makeup, things, augmented, look, phone, reality, iphone.
• Amazon is turning 25 – here’s a look back at how it changed the world - A quarter of a century ago, on July 5, 1994, a company, which shared a name with the world’s largest river, was incorporated. It sold books to customers who got to its website through a dial-up modem.
  Topics: industries, company, stores, look, amazon, amazons, retailing, changed, heres, store, online, impact, shoppers, world, turning.
• An Inside Look At HubSpot's Enterprise Marketing Playbook - We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
  Topics: ads, hubspot, look, content, inside, marketing, hubspots, weve, customers, playbook, enterprise, strategy, customer.
• An Inside Look Working as a Marketing Co-Op - Elastic Path's culture values learning and development from the very core. We embrace the young, bright minds within the technical industry and provide opportunities for these students to obtain on-the-job experience with cutting-edge technology in the e-commerce space. Many of our Co-Op/internship students choose to return to Elastic Path once completing their studies because of the exceptional experience we offer them.  The hiring process for most of our Co-Ops begins a few months prior to the start of the semester, which is usually September, January and May of each year. Elastic Path’s recruiting team usually conducts internal interviews and we partner with various universities/colleges across Canada, the United States and United Kingdom to hire great talent globally.  The latest blog in our Inside Elastic Path series features our Marketing Co-Ops, and we are thrilled to showcase their journey at Elastic Path!  Graphic Design Co-Op Caroline Taylor Caroline has spent 6 months on the marketing team with us as a "Graphic Design Co-Op," and joined Elastic Path in June of 2022. Caroline is from Toronto, Ontario and is currently studying towards a Bachelor of Arts in Communication Studies and Graphic and Informational Design. She has Minors in Marketing and Sports Media at Northeastern University. She is planning to graduate in May 2024. Caroline has demonstrated amazing growth during her co-op term and has shared her experience here at Elastic Path in the testimonial below. Caroline will be completing her Co-Op at the end of this year. Digital Marketing Co-Op Aiden Murphy Please welcome Aiden Murphy, the “Digital Marketing Co-Op” on our Marketing team. Aiden has also spent 6 months with us, and joined Elastic Path in July 2022. He will be completing his Co-Op term at the end of this year. Aiden is from Boston, Massachusetts and is currently studying towards a Bachelors of Science degree in Business Administration. He has a Concentration in Entrepreneurship and New Venture Management & a Minor in French at Northeastern University, and is planning to graduate in May 2023. Aiden has proven his skills in digital marketing during his time at Elastic Path and we are excited to share his experience in the testimonial below.    Elastic Path Careers Explore Elastic Path's Open Positions and Whether You Think You'd Be a Good Fit Go to Careers Caroline Taylor's Testimonial: Q.  What did you enjoy most about your internship with Elastic Path?  - While searching for a Co-Op, Elastic Path stood out to me due to the opportunity to truly be a part of the team and have creative freedom in the work I do. From the less creative editing of slide decks, to creating advertisements and designing socks or stickers for trade shows every day during my time at Elastic Path has been different. I have yet to have a day where I am not excited to go to work. Being able to have so much flexibility and independence during my first co-op is one of the things that I value most about this experience.  Q. What was the biggest learning during your internship?  - Coming into this Co-Op as a graphic design and communications student, I knew very little about the tech and e-commerce industry. Elastic Path made it easy for me to gain a large amount of knowledge quickly during my onboarding experience, and I continued to learn more throughout my Co-Op. Another notable learning was balancing being the only individual with a graphic design background on my team. Learning how to balance people's ideas and branding with design principles and accessibility was something I learned to manage and value. My team and manager were there every step of the way to answer any questions and give feedback during my experience. Q. What are you most proud of from your time at Elastic Path?  - During my Co-Op I have worked on various projects and am proud of each in various ways. The three that I am most proud of were the new LinkedIn campaigns, and creating custom infographic and merchandise for trade shows. Each of these allowed me to exercise my graphic design skills in several ways. Myself and Aiden worked on developing new concepts for LinkedIn advertisements that differed from our regular content, this allowed me to push my creativity in a more formal sense. Additionally, I worked on two sets of stickers and socks for one of our trade shows that allowed me to have creative freedom in a more playful sense. The custom infographics I created for one of our blog posts was a happy medium between the two.  Q. What advice would you give to future Elastic Path interns/Co-Ops?  - My biggest piece of advice for future Elastic Path Co-Ops is to push yourself to try new things and meet new people. If there is something that you want to try, ask to try it out because this is the perfect place to test new ideas and learn from them. Your team at Elastic Path wants you to succeed and take advantage of the co-op experience so don’t take it for granted! Aiden Murphy’s Testimonial Q.  What did you enjoy most about your internship with Elastic Path?  - What stood out to me the most was the independence and encouragement from my manager and the rest of the team members here at Elastic Path. I got to work on a diverse set of projects and tasks such as making web page recommendations, performing search engine optimization research, designing ad mockups and web pages, and much more. I consider myself a very proactive person and like to be challenged consistently, which was a constant part of my experience in my Co-Op position at Elastic Path.  Q. What was the biggest learning during your internship?  - My biggest learning experience at Elastic Path was easily web page designing and building. It took me several months to understand just the fundamentals of a website, let alone an enterprise-level website that adheres to several constraints like branding, technical capabilities, content schedules, graphic designing, and much more. After six months, I feel confident in my abilities to create a successful, professional-looking online presence that meets the standards and criteria of a modern, fast-growing brand.  Q. What are you most proud of from your time at Elastic Path?  - I am most proud of the work that Caroline and I were able to achieve with the Marketing team’s account-based-marketing campaigns on LinkedIn. It was easily my longest and most arduous project here at Elastic Path. My contributions included performance analyses of all campaigns to-date, designing ad mock-ups to update the look and feel of our ads, pitching my own creative ideas and suggestions, and several review and reiterations rounds with managers and superiors. It is something I was given the opportunity to own from start to finish.  Q. What advice would you give to future Elastic Path interns/Co-Ops?  - One piece of advice I would give for other future Co-Ops and interns is if there is anything you want to learn at Elastic Path, always bring it up. No one will say “no” to you right away, at least until after you make your pitch. Sometimes an opportunity might take some pre-work and preparation, but if you’re curious and show enough initiative there is no door that is truly closed. There are countless opportunities and room for growth for anyone at Elastic Path.  Quick thank you to Caroline and Aiden for their time spent with us at Elastic Path and wishing them all the best with their studies and future careers.
  Topics: elastic, marketing, look, design, team, aiden, graphic, experience, working, path, coop, inside, learning.
• An Inside Look at Moderating our Private Community - Today our not-so-new community manager, Padraic Ryan, joins me at the Klaviyo:BOS event to give us an inside look at what goes on behind the scenes of our private online community. He explains what it was like going from a community member to joining the team and what surprised him most about the transition. Listen [...]
  Topics: youderian, surprised, ryan, inside, choose, joining, community, online, padraic, transition, look, right, private, moderating.
• As Streaming Services Make It Harder to Skip Ads, What Does the Future of Online Video Look Like? - For those of us who grew up with a VCR, it's easy to remember the simple thrill of being able to fast forward through commercials.
  Topics: tv, viewers, youtube, creators, skip, look, video, ability, streaming, premium, services, does, online, ads, watch, harder, platform, future.
• Atoms nabs $8.1M for shoes you can buy in quarter sizes for each foot - The direct-to-consumer trend in fashion has been one of the most interesting evolutions in e-commerce in the last several years, and today one of the trailblazers in the world of footwear is picking up some money from a list of illustrious backers to bring its concept to the masses. Atoms, makers of sleek sneakers that […]
  Topics: company, look, techcrunch, wear, quarter, foot, 81m, shoe, pair, qasim, shoes, feel, nabs, buy, sizes, selling, atoms.
• B2C Europe acquired by Maersk - A.P. Moller – Maersk, a major container logistics company from Denmark, has announced its intention to acquire B2C Europe, a Dutch logistics company that’s specialized in B2C parcel services in Europe. B2C Europe offers all kinds of logistics services, including international parcel & return services, outsourced fulfilment activities and customs… Continue reading
  Topics: maersk, services, logistics, europe, acquired, company, parcel, look, customers, b2c, integrated.
• Banner Ads Explained in 500 Words or Less - Let's talk about online advertising. Specifically, banner ads. You know the ones: when you're scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
  Topics: words, sizes, look, explained, ads, size, sizing, ad, theyre, web, x, banner.
• Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples] - In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.
  Topics: cart, products, website, look, email, marketing, beneficial, behavioral, customers, companies, examples, remarketing.
• Behind the scenes: a look at the upcoming Get Elastic video interview with Carnival Corporation - The Get Elastic team flew to Miami for an interview with John Padgett, Chief Experience and Innovation Officer at Carnival. (Stay tuned for the three-part video series).
  Topics: visca, elastic, corporation, scenes, carnival, innovation, transformation, upcoming, interview, look, tuned, video, threepart, week, transactions.
• CBDistillery Talks Conquering High-Risk Verticals with Influencer Marketing at Make It Big 2021 - High-risk verticals like CBD are constantly faced with many unique challenges, one of the biggest being how to successfully advertise…
  Topics: look, influencer, talks, highrisk, cbdistillery, conquering, gonna, influencers, really, im, big, theres, youre, verticals, brand, marketing.
• China’s Alipay adds sought-after beauty filters to face-scan payments - In China, striving for accuracy in a piece of facial recognition software isn’t enough. As Alibaba’s e-wallet affiliate Alipay has recently demonstrated, the way software presents a user’s look is also crucial to its success. On Tuesday, Alipay announced on social media platform Weibo (in Chinese) that it’s added beauty filters to its pay-with-face system […]
  Topics: look, filters, chinas, recently, soughtafter, facescan, adds, meitu, techcrunch, wechat, software, payments, recognition, beauty, alipay, users.
• Creating Your Brand Voice: A Complete Guide - Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?
  Topics: content, voice, complete, creating, look, youll, brand, instance, audience, guide, brands, company, social.
• Creator Marketing During the New Year: How Health & Fitness Brands Can Capitalize on the “New Year, New Me” Movement - Do you work in the health or fitness industry? The New Year is your "go" time, so use these creator marketing tips to stand out from the crowd.
  Topics: health, creators, marketing, content, youre, tips, creator, audience, brands, engagement, look, fitness.
• Crooks Are Creating Synthetic Shoppers - The ongoing global pandemic has forced the rapid expansion of ecommerce and a general migration toward digital transactions. Unfortunately, Covid-19 also may be fueling an increase in so-called synthetic identity fraud.
  Topics: creating, risk, real, crooks, fraud, problem, information, identity, shoppers, identities, detection, synthetic, look.
• Design 101: Asymmetrical and Symmetrical Balance - Let’s take a look at one of the most famous buildings in the world -- the Taj Mahal. While there are numerous reasons the Taj Mahal is aesthetically-pleasing, one reason is its symmetrical balance, which evokes a sense of traditionalism and stability.
  Topics: mahal, symmetrical, design, look, asymmetrical, starry, van, visual, balance, taj.
• Disrupting a Stagnant Market through Self Funding - Josh Elizetxe was intrigued by the dental industry and invested his own savings to research an at-home teeth whitening system to launch Snow. In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on market disruption and why it's important to pace yourself in the entrepreneurship journey.More
  Topics: look, lot, started, really, product, market, kind, im, going, self, funding, thats, think, stagnant, disrupting.
• Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington - Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements. At BigCommerce, we’re honored…
  Topics: business, history, washington, black, really, community, marc, qa, bigcommerce, brand, founder, look, muniq, health, ceo.
• Free delivery doesn’t increase return volume - Online retailers who offer free delivery don’t seem to experience having more items returned to them. Although many consumers often don’t pay for delivery, when they do return purchases, most of the time it’s not due to free delivery. This can be concluded from a study by Whistl, that looked… Continue reading
  Topics: returned, returns, look, purchase, free, delivery, volume, return, increase, policy, pet, doesnt, items.
• From Designing Prosthetic Eyes to Selling Online: A Look at NW Eye Design - A unique kind of patient care is at the heart of this store’s design. See how an uncompromising 70-year-old brand shifted into the future with WooCommerce.
  Topics: prosthetic, designing, patient, design, eye, patients, eyes, wordpress, really, selling, care, online, nw, store, website, look, products.
• How to Conduct Effective Product Research to Sell On Amazon: A Data Driven Approach - With this data-driven strategy, learn how to conduct effective product research so you can find a profitable product idea to sell on Amazon.
  Topics: products, sell, sales, research, look, reviews, conduct, amazon, product, ideas, effective, sellers, selling, jungle, scout.
• How to Create a Wikipedia Page for Your Company - If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.
  Topics: youre, click, information, company, youll, create, pages, page, look, wikipedia.
• How to Deal With an Unexpected Job Loss - I’m just going to come right out and say it: losing your job sucks. Especially when you didn’t see it coming – because this means you couldn’t possibly have had time to prepare for it. If you find yourself in this position, I’m sorry. Many of us have been there […]
  Topics: deal, look, unexpected, need, youll, things, business, job, sure, youre, ways, way, loss.
• How to Make SEO Happen in 2020 - Effective search engine optimization takes preparation and planning. Random action produces haphazard results. Here’s how to make your SEO plans come to life in 2020.
  Topics: happen, look, content, organic, performance, sites, page, goals, site, seo, search.
• How to Master Customer Engagement - Do people look forward to reading your newest blog post? What about commenting on your Instagram photos? Climbing to the top of your loyalty program? For many brands, it’s a constant struggle to keep their audience engaged and interested – let alone build an attentive audience in the first place. […]
  Topics: master, social, customer, media, brand, look, content, company, measure, customers, engagement.
• How to Start Your Own Brand From Scratch in 7 Steps - Building a brand from the ground up that stands out is no easy task. Whether you've got nothing but a business idea or want to pivot your existing brand, here's everything you need to know about building a strong identity for your business.More
  Topics: start, icon, customers, scratch, logo, business, colors, product, help, steps, look, brand.
• How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy - Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat's success wasn't looking good. Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
  Topics: hubspots, add, snapchat, icon, strategy, account, friends, detailed, friend, tap, screen, snap, look, create.
• I Have $0 In Sales After Months of Trying. What Am I Doing Wrong? - It’s been months.  You’ve poured your heart and soul into your business. And don’t even get me started on that money… All down the drain. Zero. You read about people’s wins in Facebook groups and start to roll your eyes.  Oh please, those can’t possibly be real. I’ve spent months […]
  Topics: content, facebook, youll, dont, store, months, sales, online, doing, look, group, wrong, blog, trying.
• If the Black Crowes Adapted to Ecommerce During the Pandemic, So Can You - The band's manager talks about how he got the brothers Robinson to not only reunite, but make the best of this summer by opening a new digital retail shop.
  Topics: band, pandemic, crowes, ecommerce, start, live, right, black, tour, adapted, store, money, look, going.
• Inside Affirm’s IPO filing: A look at its economics, profits and revenue concentration - Last night Affirm filed to go public, herding yet another unicorn into the end-of-year IPO corral. The consumer installment lending service joins DoorDash and Airbnb in filing recently, as a number of highly valued, venture-backed private companies look to float while the public markets are more interested in growth than profits. TechCrunch took an initial […]
  Topics: company, going, ipo, provision, loss, look, credit, concentration, affirms, revenue, public, economics, filing, techcrunch, losses, profits, inside, affirm.
• Inside Elastic Path: A Look at 2021 - 2021 was a year of tremendous growth for our organization. A few highlights include launching new product offerings, celebrating triple digit revenue growth for our modern SaaS ecommerce offering, hiring 46 people, releasing 70+ product updates, recognizing 31 individuals with promotions, onboarding 40+ new partners, launching new wellness initiatives, and so much more. 2021 was also another year of navigating COVID in the workplace and in our homes. We re-opened our offices globally and closed our offices. We held in-person gatherings and continued virtual events. We learned alongside each other on what it’s like to work fully remote and what it’s like to work in a hybrid environment. Through our learnings, we identified there will be people who would like to remain virtual for the foreseeable future, and there were people who would like to have a hybrid experience. 2021 was the year we launched programs to support both of these scenarios with our Work Mode Stipend program. And we formed a cross functional committee focused on asynchronous work to develop best practices to support collaboration in this new way of working. I started this post by highlighting key growth metrics, and while I could write a blog post on each one, I am going to focus on our people. Our people are at the center of everything we do, and without them, none of the other growth metrics would have been attainable. 2021 Elastic Path Employee Experience With the launch of our Wellness Employee Resource Group (ERG), we saw monthly employee newsletters, new programming to support our people and their families, and a company-wide Wellness Day. Our Wellness ERG brought in an external speaker to talk about mental health, coordinated a company-wide Movember fundraising event, and got us moving during our first company-wide steps challenge. We were proud to launch a new parental leave program supporting primary and secondary caregivers paid time off to bond with their new child/children. All eligible employees (both primary and secondary caregivers) now receive 6 weeks fully paid leave, with the primary birthing parent receiving an additional 6 weeks fully paid. Supporting our people’s professional development has always been a focal point of our employee experience. In 2021, we invested over $30k in professional development activities for our people including online courses, professional coaching, and certifications. Every employee has a Role Charter, and while the Role Charter itself was not new in 2021, we did add a specific callout for professional development to encourage all of our people to take advantage of this benefit. Role Charters are designed to showcase each person’s role and key areas of responsibility in context of team and organizational goals. We could not be more proud of the 31 individuals who were promoted this year. Creating an environment for our people’s careers to flourish is critical to the success of our business. In addition to the professional development program for all employees, we launched a People Leadership Training Program to all people managers. This program covered topics ranging from psychological safety to continuous feedback to conducting effective one-on-one meetings.   Interested in Elastic Path Career Opportunities? Take the next step in your career, discover an amazing network of people from around the globe, and make an impact. Join the Elastic Path team. View Job Openings Communication is critical to any organization, but especially a high growth organization such as ours. While we continued programs to deliver information to our people, such as our monthly all hands meeting, we also spent more time listening. We launched pulse surveys throughout the year to check in with our team and we launched a listening tour with our CEO, Jamus Driscoll. Jamus opened his virtual door and met with small groups to hear what was on their mind with a specific focus on our vision for the company. Listening is a crucial, and often overlooked, element of communication, and as we look ahead, I am eager to continue to evolve how we listen at a macro level. So as I end this ode to 2021, I would like to thank each and every person in the Elastic Path ecosystem – across our amazing global team of employees, partners, and customers. We were able to accomplish big goals, pivot when COVID changed our plans, and continued to drive an even better employee experience. Here’s to an even bigger 2022, together.
  Topics: elastic, role, professional, inside, employee, team, path, program, growth, look, wellness, work.
• Instagram and Google Launch Interactive Online Shopping Portals - Browse Instagram Shop and Shoploop and say goodbye to your savings.
  Topics: shoploop, poojary, real, instagram, shop, google, tab, launch, interactive, products, store, instagrams, online, shopping, portals, look.
• Kenya's big box grocers are revamping their look (Video) - As the middle class grows in Kenya, so does the spending potential. Traditional big box grocery chains in Nairobi are adapting to capture Kenya’s growing retail market.
  Topics: concept, opened, kenyas, grocers, look, box, market, kenya, kind, big, supermarkets, food, operating, video, naivas, revamping.
• Learnings from Hidden 6-Figure Manufacturing Costs - Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.More
  Topics: hidden, things, product, great, look, right, costs, really, good, thats, brand, lot, 6figure, manufacturing, learnings.
• Look for Linio to conquer the Home category - This marketplace celebrates nine years in Mexico and wants to become the expert in all household items; from furniture to robot vacuum cleaners.
  Topics: category, linio, marketplace, online, products, need, million, mexico, latin, look, america, payment, conquer.
• Made You Look! How to Make Headline Grabbers Work for You - Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you've scanned title after title before clicking on the one that stopped your scroll.
  Topics: working, headlines, brand, information, look, work, write, keyword, grabbers, search, headline.
• Make It Big Podcast: Enhancing UX Through AR and VR with Threekit and Lindsey Scoggins Studio - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Bring experiences to life with AR…
  Topics: podcast, threekit, im, scoggins, ecommerce, vr, things, look, youre, big, kind, lindsey, ar, studio, enhancing, ux, really, experience.
• Nostalgic Websites: What 32 Popular Sites Used to Look Like - It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. 
  Topics: sites, look, nostalgic, menu, images, site, websites, features, today, text, featured, used, popular, website.
• Phone Photography 101: How to Take Good Pictures With Your Mobile Device - Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them. But, thanks to our mobile devices and the editing apps that come with them, we can now take high-quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.
  Topics: subject, taking, good, smartphone, camera, look, image, flash, phone, mobile, photos, photography, pictures, app, device.
• Product Descriptions: 17 Fresh Writing Angles - Need to spice up descriptions for bland products? Use these themes and examples the next time you’re describing a back-to-school backpack or plain white t-shirt. You’ll soon understand how to look at ordinary products differently
  Topics: youll, comfort, great, dont, worked, fresh, simple, descriptions, good, product, writing, look, add, item, angles.
• Recruiters Reveal the 7 Best Fonts for Your Resume in 2019 - Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role.
  Topics: times, look, recruiter, font, roman, fonts, clear, resume, recruiters, hubspot, reveal, best.
• Responsive Emails: Designs, Templates, and Examples for 2023 - Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer.
  Topics: template, designs, screen, examples, email, preview, mobile, templates, look, emails, responsive, design.
• SEO: 7 Reasons Your Site’s Indexation Is Down - Without indexation, there is no possibility of ranking in natural search results. When indexation numbers drop, there are a handful of potential reasons. Site Speed Increasingly, slower site speeds are masquerading as ...
  Topics: index, tools, search, look, content, site, indexation, pages, engines, sites, page, reasons, seo.
• Shogun, a front-end e-commerce page builder, nabs $67.5M as retailers look for alternatives to marketplaces - E-commerce marketplaces continue to play a major role in how consumers buy goods online and how retailers show off and sell goods to those consumers, accounting globally for 47% of all e-commerce sales. But today, one of the startups that has built technology to help retailers build and run more direct relationships — by way […]
  Topics: headless, marketplaces, ecommerce, retailers, taylor, way, shogun, look, frontend, used, merchants, customers, nabs, builder, help, page, techcrunch, build.
• Shopee signs Cristiano Ronaldo - Southeast Asian/Taiwanese e-commerce platform Shopee has appointed global football icon Cristiano Ronaldo as its newest brand ambassador.
  Topics: shopees, football, signs, newest, shopee, ronaldo, look, users, shopping, forward, region, cristiano.
• Shopping Cart Checklist – What to Look For in a Checkout Experience - Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy There are myriad reasons why your customers don’t complete a purchase; from sticker shock, to wanting to showroom an item instead prior to purchase, to simply getting distracted and abandoning the cart,andit can be something entirely unrelated to design or usability. When shopping online here are several things related to cart/checkout to look for that affect your customer’s experience in meaningful ways: Must Have Shopping Cart Page Features 1. Cart is visible throughout the experience Research shows when a cart is constantly within range of the shopping experience abandonment rates diminish. Amazon does this effortlessly on their dedicated app. 2. Seamless Multi-brand or Multi-geo When multiple brands co-exist the cart/checkout process should look seamless to the customer. Deliver unique customer experiences Get a custom demo to see how Elastic Path will help you deliver the unique customer experience you've always imagined. Check out Demos 3. Easy to view thumbnails The product is the hero and stands out within the cart. 4. Product availability is prominent Should the item be out of stock, it’s clearly set off in a different font size, color, or housed within a separate design element.   5. Offer clean, non-competing CTAs (Calls to Action)  CTAs should never compete font-wise, nor be similar in size, shape, or color. Be clear in what you’re asking the customer to do. 6. Shipping and Tax Calculation All costs are clearly visible, so the customer knows exactly what they are paying in total for the item(s) including tax and shipping. 7. Chatbot Should there be questions or issues within the checkout process or throughout the shopping journey, a chat feature pops up to assist in real time. No need for emails or calls that may adversely affect the customer experience.   8. Move to Later Not a must-have for every shopping experience, but certainly worth it to retain the purchase for later and to help with conversions on the retailer side. 9. Save Cart Especially helpful for a buyer purchase when the order may be larger or more complex for a specific project. 10. Gift Options Icing on the cake for a busy shopper! 11. Universal Cart  A bit more complexity than meets the eye, but certainly in the zeitgeist of eCommerce. A universal cart allows customers to add, remove, modify, or purchase any of the items in their digital cart whether customers are in-store, online or on the retailer’s mobile app. When taking a deeper dive into the universal cart concept, you’ll need to ask yourself a key question as a retailer: What price are you willing to honor across all channels and geos? Spending and shopping habits drive the experience. Shoppers are increasingly demanding the lowest price for an item, no matter what channel they’re using to find it. The presence of these elements are not the end of shopping cart optimization. It's also key how they are presented, and how your cart page works. This list is a guideline to show you what you may be missing, but ongoing testing is the best way to continue to learn what works best for you. Looking for more eCommerce content? Check out our Mobile Commerce Guide for more insights and trends.
  Topics: customer, shopping, experience, customers, item, purchase, look, works, checklist, visible, checkout, universal, cart.
• TechCrunch+ roundup: Psychedelic investor survey, 6 issues VCs look for, hiring on a budget - If you can envision a solution that solves a customer's problem, it helps to have technical skills if you want to bring it to market. But that's not a requirement.
  Topics: budget, youre, rounds, issues, hiring, investors, look, techcrunch, series, seed, evans, founders, survey, roundup, talent, corporate, psychedelic, investor, partner, vcs.
• The 17 Best Places Ecommerce Entrepreneurs Go To Find Product Ideas - Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for—but where should you begin? We've organized a list of the best resources to give you direction and get you started.More
  Topics: look, social, profitable, products, niche, business, search, places, popular, online, ideas, product.
• The 19 Best WordPress Themes and Templates in 2018 - Envision your favorite website. Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other visual features paired with the written content? All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template. And for those who create (or plan to create) your website on WordPress, there’s even better news — the software makes it exceptionally easy to implement a theme or template on your site.
  Topics: site, website, work, wordpress, themes, look, design, options, theme, best, templates, content.
• The Best Editing Apps for Photos - By now, it's clear that creating great visual content is critical for marketers -- and that's especially true on social media. As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share.
  Topics: apps, great, photoshop, best, editing, photos, tools, look, filters, app, ios.
• The Future of Social Video: A Brief Look Into What's Next [Expert Predictions + Data] - Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
  Topics: brief, youtube, expert, media, content, future, data, videos, look, whats, predictions, facebook, platforms, brands, video, instagram, social.
• The Persuasive Power of Testimonials (And How to Unlock Them for Your Business) - Data shows that testimonials are proven to increase conversions and play a major role in customer research and buying habits. In this guide, we'll take a look at how you can harness the power of social proof via testimonials, and examine exactly how to source and deploy home-run reviews that drive sales and reduce uncertainty for online shoppers.More
  Topics: proof, social, customer, testimonials, ask, reviews, work, customers, look, product, testimonial.
• The Plain English Guide to Writing a Business Case - Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone's garage? While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
  Topics: english, youre, youll, case, writing, project, look, product, start, business, risks, write, plain, guide.
• The Ultimate Guide to Product Packaging - There are so many different factors that influence how customers perceive your brand, and the product packaging you choose and design is definitely one of them. Product packaging all comes down to how the product is presented, and it is closely tied in with customer perception. It can tell a […]
  Topics: product, ultimate, design, boxes, brand, youre, products, packaging, need, guide, look, paper.
• The maturing mall mix: Pavilion Kuala Lumpur chief talks the future of malls - In May next year, Kuala Lumpur’s next supermall will open in the suburb best known for hosting the 1998 Commonwealth Games.  Pavilion Bukit Jalil shopping centre is being developed by the same team behind the downtown Kuala Lumpur Pavilion. Once completed, the 1.8 million sqft development will have a catchment of 1.9 million people, 85 […]
  Topics: lumpur, malls, look, pavilion, tell, chief, kuala, centre, talks, future, mix, need, store, stores, mall, maturing, good, shopping.
• Tiger and Falcon look to double down on Indian social commerce startup DealShare - Tiger Global and Falcon Edge Capital are looking to double down on their bets on DealShare, becoming the latest high-profile investors to go all-in on India’s nascent but growing social commerce trend. The two firms, both of which are already an investor in the Jaipur-headquartered startup (AWI, which is managed by Falcon, is an early […]
  Topics: social, round, investors, million, commerce, platform, falcon, look, talks, dealshare, recently, startup, indian, double, tiger, techcrunch.
• Unriddled: Messenger's New Look, Apple's Latest Products, and More Tech News You Need - "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained.
  Topics: read, pages, pro, stores, week, look, products, cashierless, messengers, messenger, tech, need, unriddled, users, line, apples, latest.
• Verified Expert Growth Marketing Agency: TrueUp - It was the perfect storm when CEO and Founder Liam Reynolds finally decided to start TrueUp, a data-driven growth marketing agency/consultancy based in London. After decades of working for large creative advertising agencies, Liam quit his job right around the beginning of Silicon Valley’s growth hacking trend and plunged headfirst into running growth for early-stage […]
  Topics: look, growth, founder, agency, right, liam, achieved, trueup, techcrunch, weve, marketing, need, expert, data, verified.
• Video: What does the future look like for Airbnb in Africa? - As leisure and business travel across Africa increased steadily the last few years, companies like Airbnb looked to countries like Nigeria and South Africa for growth.
  Topics: future, airbnb, video, does, think, look, travel, business, nigeria, booming, south, tourism, africa, guests.
• Visitors Seek Effortless Navigation and Design - Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.
  Topics: navigation, effortless, guiding, important, website, eyes, elements, zigzag, right, left, page, visitors, design, look, seek.
• What Does Good Privacy Look Like for Your Organization? - Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding. GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.
  Topics: does, processes, practices, good, data, organization, changes, legal, look, tools, gdpr, privacy, companies, compliance.
• What Does a World Without Facebook Look Like for Content Marketers? (Hint: It Looks Kind of Good) - Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook.
  Topics: world, publishers, distribution, content, traffic, hint, marketers, mobile, users, sources, does, kind, good, looks, referral, facebook, look.
• What I look for in an employee - What should you look for in an ecommerce employee? In this post, I’ll describe my hiring process. To start, I list job duties. Then I list skill requirements in two columns:
  Topics: taught, stay, commonsense, step, look, employee, typically, business, intelligent, unusual, ambition.
• What Is Performance Marketing and How Does It Work? - There’s a fine line that separates profitable marketing from a complete waste of time and money. The problem is that it can be tough to know where that line is and when you’re at risk of crossing it. This is especially true with traditional marketing efforts, which are often hard […]
  Topics: performance, publisher, brands, brand, marketing, does, look, work, media, based, affiliate, youre.
• What Will Influencer Marketing Look Like in 2020? - Have you ever purchased something because a well-known person you admire used the product or service?
  Topics: marketing, audience, social, content, brand, influencers, media, work, look, blog, influencer.
• What does a ‘good’ email actually look like? 3 tips when you don’t have an in-house design team - An important aspect of creating truly tailored experiences for your customers is creating email templates. This aspect of campaign building is often dreaded as it’s time-consuming and poses a challenge when you have various regions and customer groups. For marketers with no in-house design team or siloed from that department, this additional step in creating campaigns can make the process of personalisation appear overwhelming. Being time-poor with targets to reach, making multiple versions of the same email isn’t at the top of most’s to do list. But with the right knowledge on how to create easy-to-do but effective emails, you can add to the customer experience without chasing down a team or making common mistakes. In this blog post, we take a look at the three most common design mistakes and share what you should be doing instead. Although templates may take time, with the ability to know how impactful the below changes are you can limit the time it takes to create them before taking things further and advancing the email itself. This will arm you with the foundation to a ‘good’ email.
  Topics: important, tips, customer, does, dont, text, good, actually, email, customers, image, images, emails, team, mobile, look, inhouse, design.
• What is a Data Warehouse? Everything You Need to Know - As a marketer or business analyst, you know that data is an important part of your success. And the way you store and organize your data will either make your job easier or harder.
  Topics: need, warehouse, warehouses, know, sources, analyze, look, perform, data, multiple, large, business.
• What to Look for When Extending Magento with Custom Code or An Extension - Important considerations for customizing your Magento store with Magento Marketplace extensions and custom code
  Topics: bounteous, module, platform, extending, way, look, extensions, custom, ways, magento, extension, code, marketplace.
• What to Look for When Hiring Creators, According to HubSpot Experts - The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?
  Topics: working, look, experts, audience, hubspot, work, according, creator, huang, hiring, looking, creators, content.
• What will a Wish IPO look like? We may know soon - Wish, the San Francisco-based, 750-person e-commerce app that sells deeply discounted goods that you definitely don’t need but might buy anyway when priced so low — think pool floats, guinea pig harnesses, Apple Watch knockoffs — said yesterday that it has submitted a draft registration to the SEC for an IPO. Because it filed confidentially, […]
  Topics: know, look, soon, world, goods, wish, china, certain, merchants, company, countries, techcrunch, ipo, customers.
• Why Blogs Fail — And How to Make Sure Yours Doesn't - Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020.
  Topics: blogs, seo, blog, post, look, bloggers, images, doesnt, fail, sure, search, share, content.