Top 2023 resources on loyalty

Best loyalty resource in 2023.
Learn more about loyalty to improve your e-commerce strategy.

• 11 Customer Retention Tools for Exponential Growth - 11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business.
  Topics: exponential, way, loyalty, help, improve, tools, customers, tool, growth, customer, service, retention, youre.
• 3 Pandemic-Fueled Commerce Trends Poised to Yield Long-Term Growth for Businesses - Brands tapped text-based shopping, experiential loyalty programs and online marketplaces to drive newfound sales amid the crisis - strategies that look to stick.
  Topics: trends, yield, longterm, pandemicfueled, textbased, sell, shoppers, businesses, consumers, poised, small, pandemic, commerce, brands, sales, growth, loyalty.
• 5 Effective Ways to Increase the Average Order Value of Your Online Store - Looking for cost-effective ways to earn more revenue for your online store? Check out these five ideas to increase average order value—and the Shopify apps to help you execute.More
  Topics: ways, product, value, effective, customer, order, customers, average, increase, products, loyalty, online, store.
• 5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue - Packaging inserts are a low-cost and versatile way to delight customers and increase customer loyalty. Today, we'll share the top reasons packaging inserts are so useful and how you can start including them in your shipped packages.More
  Topics: insert, ways, customer, social, brand, loyalty, packaging, great, increase, inserts, products, customers, package, revenue.
• 6 Customer Retention Ideas for the Holidays - The holiday shopping season from October to December is a boom time for most retailers. Sales are up. New customers are plentiful. What follows are six ideas to retain holiday shoppers after the busy season.
  Topics: holidays, business, season, purchase, retention, ideas, holiday, sales, email, subscription, loyalty, customer.
• A $44M Series B Drop in the bucket for millennial loyalty - Commerce and marketing are radically changing these days. Consumers are increasingly looking for brands they identify with, while at the same time, the cost of acquiring users is increasing year-over-year for marketers. For brands, that math makes marketing complicated: they want to reach the right customers with the most efficient acquisition channels in order to […]
  Topics: strategic, capital, 44m, fung, york, techcrunch, ways, loyalty, drop, millennial, bucket, consumers, million, b, round, weve, series.
• An Beginner’s Guide To Creating A Customer Loyalty Program In 2020 - Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. It's getting fiercer each day. There's totally… Continue reading An Beginner’s Guide To Creating A Customer Loyalty Program In 2020
  Topics: thats, beginners, business, guide, earn, customer, loyalty, need, customers, creating, rewards, program, points.
• Building Trust during the Pandemic Drives Long-term Loyalty - As most U.S. states start to reopen, it's easy to consider ditching temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing concerns. Consider the following pointers.
  Topics: help, trust, customers, consider, addressing, shoppers, product, audience, building, consumers, drives, brands, loyalty, pandemic, longterm.
• Collect Donations at Checkout to Increase Customer Loyalty - Asking for donations at checkout increases customer loyalty while contributing to a good cause. Here's how to select the right charity & get started fast.
  Topics: asked, business, support, donation, customer, collect, checkout, donations, increase, donate, way, charity, loyalty, customers.
• Create a Winning Customer Experience with these 5 eCommerce extensions - Featured extensions from the Magento Marketplace team
  Topics: magento, customer, labels, extensions, merchants, extension, delivery, google, loyalty, create, winning, ecommerce, experience, shopping.
• Customer Loyalty Blockchain: Ecommerce Shops Take Advantage of Blockchain Rewards Programs - Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors…
  Topics: shops, loyalty, points, rewards, ecommerce, programs, program, blockchain, customers, customer, technology, advantage.
• Customer Loyalty Programs: How Brands Grow By Giving - Customer loyalty programs are integral for the brands of today. They benefit both shoppers and business owners by allowing them to get more out of their sales. Shoppers understand that purchasing products which they’re already interested in, from brands that they like, will lead to them being rewarded for their […]
  Topics: products, need, loyalty, program, youre, programs, youll, points, giving, smile, customer, grow, brands.
• Customer Loyalty: Ten Ways to Earn More Repeat Buyers - Improving customer loyalty is the fastest, most cost-effective way to grow store revenue. Discover ten proven strategies to earn more repeat business.
  Topics: earn, way, loyalty, customers, include, buyers, emails, repeat, customer, stay, rewards, email, woocommerce, ways, points.
• Customer Retention: 10 Tips to Keep Your Customers Coming Back - Customer retention is more valuable than customer acquisition.  Some people say it costs five times as much to earn a new customer than it does to retain an existing one. Others say that retaining customers is seven times more valuable. And finally: “Acquiring a new customer is anywhere from five […]
  Topics: customer, social, loyalty, way, products, tips, email, youre, retention, sure, customers, coming.
• Driving loyalty throughout the customer journey: A guest post from LoyaltyLion -  This post is a guest feature from Mollie Woolnough-Rai, Content Executive on the LoyaltyLion team. This blogpost will look at the three important steps required to make sure that you are truly personalising the customer journey and encouraging loyalty amongst your shoppers.    A few weeks ago, the LoyaltyLion team was lucky enough to co-host a breakfast session with Ometria and a collection of interesting ecommerce merchants. And from what we’ve learned, we’re here to tell you everything we learned about driving loyalty throughout the customer journey.
  Topics: customer, email, loyaltylion, online, value, post, customers, purchase, products, driving, loyalty, program, journey, guest.
• Ecommerce Fraud: Securing the Entire Customer Journey - Ecommerce is a rapidly growing industry with many exciting innovations happening all the time. Customer expectations have never been higher…
  Topics: merchants, customer, common, touchpoints, card, fraud, account, identity, fraudster, fraudsters, loyalty, credit, ecommerce.
• Ecommerce Product Releases: May 17, 2020 - Here is a list of product releases and updates for mid-May from companies that offer services to online merchants. There are updates on online payments, loyalty programs, selling on Amazon, virtual reality, and more.
  Topics: releases, online, loyalty, customer, ecommerce, merchants, spaces, product, platform, payment, pay.
• Ecommerce Product Releases: September 15, 2020 - Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on social commerce, cybersecurity, international payments, product personalization, holiday shipping, artificial intelligence, and automated delivery drones.
  Topics: personalization, releases, scout, amazon, service, ecommerce, marketing, delivery, brands, loyalty, netblaze, product.
• Ecommerce in France: Loyalty to Domestic Sellers - France has the third-largest population in Europe with 65.3 million residents and the second-largest ecommerce market. French consumers are loyal to their national brands and often shun cross-border ecommerce. Roughly 60 percent of French shoppers make only domestic purchases.
  Topics: loyalty, marketplace, online, internet, according, shoppers, france, french, ecommerce, sellers, popular, domestic, sales.
• European point of sale provider SumUp acquires customer loyalty startup Fivestars for $317M - SumUp, a European-based competitor to Square, PayPal/iZettle and others that provide mobile-powered card readers and other sales technology to merchants and small businesses, has made an acquisition in the U.S. to dig deeper into that market and to expand the kinds of services that it provides to customers globally. The company has acquired Fivestars, which […]
  Topics: small, startup, customer, technology, company, provider, fivestars, techcrunch, businesses, merchants, used, sumups, million, european, loyalty, sumup, sale, point.
• Five omnichannel tips for Southeast Asian retailers - Abhijeet Vijayvergiya of Capillary Technologies shares five tips for Southeast Asian retailers to lift their omnichannel game.
  Topics: store, asian, loyalty, retailers, right, customers, customer, southeast, brands, using, retail, smarter, tips, omnichannel.
• Flipkart doubles down on rewards program, partners with 5,000 retail outlets in India - Flipkart on Monday launched SuperCoin Pay that its customers will be able to use across thousands of retail stores across the country as Walmart-owned e-commerce giant bets on its loyalty program to win and sustain its user base in the world’s second-largest internet market. The Bangalore-headquartered e-commerce giant said it had partnered with over 5,000 […]
  Topics: ecommerce, techcrunch, rewards, customers, outlets, program, retail, india, giant, pay, flipkart, partners, doubles, supercoin, loyalty.
• Getting beyond the first date: 4 core elements to get customers committed to your brand - As a retailer you often find yourself focusing on acquisition. And why wouldn’t you? Your customers are what make the success of the brand (the more the better, right?). But with brands spending so much of their resources focusing on getting customers in, they often lose focus when it comes to keeping them around. Repeat customers are essential for growth; this is because repeat purchase is more predictable and help boost return of investment. The study of this brand loyal customer relationship often borrows from what we understand about our own relationships. Brands and consumers enter real, long-lasting relationships with each other, which need to be reciprocal and consistent in communication and value to survive. For a marketer, there are so many solution options available, each promising to help secure customers and ensure their loyalty. And while they may work great individually having a series of platforms that don’t not talk to one another when ‘bolted’ together is far from ideal. This means that data is siloed and has to be interpreted by either an agency or by an in-house data analyst (and considering everyone is time poor, both options are not only time-consuming and reliant on other people, when you have tight deadlines, but can be very expensive). This also may require batch work and often means the transitional period between first post-purchase and second purchase campaigns is so long that it allows for the customer to become disengaged. This leads to a lack of efficiency and limitations in, not only how you hit your target but also how you win over new customers and keep them loyal.
  Topics: date, resources, core, customers, brand, value, loyalty, content, elements, getting, second, customer, committed, relationship, marketing.
• H&M limits free delivery - H&M is the latest major fashion retailer that’s changing its free delivery policy. The Swedish clothing company is now asking for a delivery fee for loyalty club members. This only applies to small online orders, but still, it’s another sign of what’s to come in European ecommerce. H&M has changed… Continue reading
  Topics: delivery, limits, customer, club, hm, company, tier, loyalty, free, latest, members.
• Here's What Really Builds Customer Loyalty in the B2B Industry - While experience loyalty has been around the B2C world for decades, the B2B industry is now catching on that delighting customers doesn't build loyalty. Here's what does.
  Topics: b2b, digital, heres, industry, buyers, business, customers, experience, really, customer, loyalty, create, payments, builds.
• How Blockchain Is Changing Loyalty Programs - Ecommerce merchants have hundreds of potential technologies and techniques to encourage customer loyalty, but blockchain technology and blockchain-based crypto tokens offer unique advantages.
  Topics: retailers, consumers, businesses, points, changing, crypto, technology, blockchain, loyalty, tokens, programs.
• How Robinsons developed an app to boost loyalty and engagement - Singapore-headquartered department-store chain Robinsons has built a 120,000-strong loyalty programme database in just 18 months using an app-based solution.
  Topics: points, customer, store, programme, engagement, boost, data, ecommerce, app, robinsons, developed, loyalty, lot, customers.
• How to Build Brand Loyalty Through Augmented Reality - Combining AR and 3D experiences into a website is increasingly vital to foster customer engagement and brand loyalty.
  Topics: tryon, reality, 3d, video, brand, build, augmented, ar, experience, brands, retailers, virtual, loyalty, consumers, shopping.
• How to Earn Loyalty & Make a Difference with Cause Marketing - Stand out and make a difference with cause marketing! Plus, using cause marketing can increase your average order value & loyalty with your customers.
  Topics: need, cause, campaign, causes, great, giving, loyalty, customers, support, company, difference, marketing, earn.
• How to Increase Customer Loyalty Using Three WooCommerce Extensions - Building customer loyalty online can be difficult. See how three WooCommerce extensions enable you to engage and delight your customers.
  Topics: email, increase, using, extensions, loyalty, woocommerce, points, online, customer, customers, store, coupons, way.
• How to Prepare Your Loyalty Program for The Holiday Season - A month-by-month plan to connect with your existing customers and generate more revenue
  Topics: points, ahead, loyalty, prepare, emails, bfcm, customers, purchase, sales, holiday, period, program.
• Improve Member Retention: Nine Ways to Build Engagement and Loyalty - Improve member retention by engaging with customers and developing deeper brand loyalty. Discover these nine fantastic ways to boost your retention rate.
  Topics: membership, content, send, retention, build, videos, benefits, ways, customers, offer, engagement, provide, members, improve, memberships, loyalty, member.
• Indian giant Tata takes on Amazon and Ambani’s Jio with super app Tata Neu - The Indian conglomerate Tata Group, a $103 billion company whose business spans multiple industries from salt and software to telecom and steel, is ready to embrace consumer technology. The 154-year-old giant has been working – and internally testing – its audacious plan to offer a range of services from e-commerce and grocery to hotel stays […]
  Topics: services, group, indian, significant, digital, loyalty, app, super, giant, neu, tata, jio, consumer, ambanis, takes, techcrunch.
• Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours) - In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.More
  Topics: programs, innovative, coming, program, customer, loyalty, value, points, brand, products, customers, rewards, start.
• Likes and followers set to be more valuable post Covid-19 - As consumers around the world spend more time on social media in the Covid-19 era, likes and followers on social media are likely to become increasingly valuable to retailers.
  Topics: post, social, valuable, likes, media, marketing, retailers, shoppers, posts, firm, set, salter, covid19, loyalty, followers.
• Logistics brands top customer experience rankings - Hong Kong-based consumers have named logistics brands as top performers for customer experience excellence (CEE), according to an online KPMG survey of 1999 consumers in the city.
  Topics: rankings, logistics, consumers, expectations, hong, customer, personalisation, brand, loyalty, customers, experience, brands.
• Lolli launches to give you free Bitcoin while you shop - Bitcoin has had tremendous success as a cryptocurrency, with millions of people around the world having traded the currency through command lines and wallets like Coinbase. Yet, for all of the excitement in the space, BTC remains largely the province of technically-sophisticated finance and software junkies and their Uber drivers. How can everyone in the […]
  Topics: consumers, shop, btc, online, launches, adelman, free, retailers, loyalty, crypto, bitcoin, lolli, rewards.
• Loyalty program Zalando Plus expands in Europe - Zalando’s all-round service Zalando Plus will soon be available in more countries across Europe. The fashion retailer’s loyalty scheme is already available for customers in Germany and Switzerland, but in the next twelve months, France and Italy will join. Zalando Plus is a fashion service, launched by Europe’s biggest online-only… Continue reading
  Topics: service, plus, expands, fashion, switzerland, europe, program, available, loyalty, returns, france, zalando.
• Make it Big Podcast: Delivering a Seamless Post-Purchase Experience This Holiday Season - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
  Topics: delivering, brand, loyalty, customers, things, seen, big, season, merchants, weve, podcast, experience, really, customer, holiday, shipping, postpurchase, seamless.
• Make the Sale and Bring Them Back: 5 Tools to Reduce Cart Abandonment and Improve Customer Loyalty - Without sales, it doesn’t really matter what your site traffic looks like – it’s just a metric. Sales are what bring in money and keep your business going! So How Do You Get More People To Buy?
  Topics: site, loyalty, reduce, cart, customers, abandonment, points, products, customer, email, send, specific, product, tools, improve.
• McDonald’s China links loyalty program to Ele.me app - McDonald’s customers in China can now earn loyalty points when they order a Big Mac through Ele.me, Alibaba Group’s on-demand delivery platform.
  Topics: loyalty, mcdonalds, links, eleme, virtual, app, program, china, membership, members, delivery.
• Need good employees? Be a good employer - Hiring and managing employees is among the most challenging tasks of business owners. An employee-employer relationship is much different than a social one. You'll spend many hours a day together. But employers should never forget that the relationship is about business.
  Topics: need, good, help, job, relationship, owners, employees, employers, employee, loyalty, employer, business.
• Overlooked Ways to Encourage Repeat Business - Given how much more profitable returning customers are than first-time buyers, it’s amazing how many companies put so little effort into encouraging repeat sales. Consider imparting something visible and obvious to your customer as a memory prompt. This doesn’t have to be elaborate or expensive
  Topics: ways, company, encourage, companies, customer, repeat, customers, buyers, business, emails, loyalty, cartridges, toner, overlooked.
• Sustainable Packaging Drives Customer Loyalty - How merchants pack online orders makes a difference. One needn't look any further than Apple's product packaging to understand the cherished tradition of unboxing. But packing materials are as important as the overall appearance. More than half of U.S. consumers are concerned about the environmental impact.
  Topics: loyalty, order, orders, drives, product, consumers, materials, customer, shoppers, sustainable, customers, products, packaging, brands.
• Target expands its 1 percent back loyalty program, Target Circle, to more US markets - Target is expanding access to its new loyalty program that rewards shoppers for returning to its stores by offering 1 percent back on their next trip, among other perks. The program, called Target Circle, is still in beta testing following its initial launch in March of last year. At the time, the program was called […]
  Topics: redcard, program, rewards, circle, website, targets, test, expands, loyalty, target, shoppers, markets.
• Target’s personalized loyalty program launches nationwide next month - Target today announced its new data-driven loyalty program, Target Circle, will launch nationwide on October 6th, following a year and a half of beta testing in select markets. The program combines a variety of features, including 1% savings on purchases, birthday rewards and personalized offers and savings designed to make the program more attractive to […]
  Topics: personalized, loyalty, redcard, shopping, launches, target, month, circle, savings, customers, techcrunch, targets, special, program, nationwide.
• The 5 Key Components of a Killer Customer Marketing Strategy - It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest. But once that potential has successfully been removed from the equation, and the prospect of winning a prospect's business is no longer prospective, are you supposed to stop marketing to them altogether?
  Topics: marketing, killer, current, key, loyalty, customerdriven, customers, business, service, customer, personas, components, strategy.
• The ROI of Reciprocity: 9 Ideas for Delivering Meaningful (and Cost-Effective) Customer Delight - The vast majority of businesses would do well to invest more in customer appreciation. Why? Because goodwill and positive customer sentiment are genuinely valuable for almost every burgeoning online store.More
  Topics: building, business, ideas, appreciation, customer, customers, youre, loyal, loyalty, brand, thank, program, lasting.
• The Ultimate Guide to Brand Loyalty - It’s important to keep your customers happy. How important? Allow us to illustrate with a few brand loyalty statistics: Customers with an emotionally charged relationship to a brand have a 306 percent higher lifetime value than those who don’t. 50 percent of customers said they’ve left a brand they were […]
  Topics: customers, youre, ultimate, business, program, customer, guide, brand, loyalty, programs, building, points.
• The art of B2B fulfillment and how to improve customer loyalty - Let's look at B2B fulfillment from a perspective outside of logistical or technical needs; but rather the opportunity it provides to build brand equity and increase customer retention.
  Topics: purchase, reinforcement, operational, customer, art, loyalty, picking, brand, improve, right, b2b, order, fulfillment, customers.
• Top 6 eCommerce Promotion Types to Win the Customer - eCommerce promotions play a part in the differentiated digital commerce experiences that brands strive for in today’s saturated market. Sweetening the offer at just the right moment can turn the experience from just browsing to converting. When you have less than 15 seconds to keep a customer interested in your app the action must be anything if not intentional. Let’s look at a few methods and strategies as you evaluate promotions in your e-Commerce business: 1. Loyalty Programs Eighty-one percent of traditional loyalty program members would join a premium loyalty program at their favorite retailer if the benefits were valuable. Consider this when evaluating a loyalty program for your brand; and take note that getting a new customer is 7 times more expensive than convincing an existing customer to buy again. The difference is buying behavior. You have a leg up on an existing customer given the data you’ve collected. Crafting custom offers to entice along every step of the buying journey is your ace in the hole. What traditionally looked like racking up points towards future purchases has evolved based on data analytics; you may consider putting the power back in the customers’ hands to exchange points for a select offer of their choosing such as a discount towards one of their favorite products or product category. Consider investing in CRM or loyalty software vendors if you haven’t already to further streamline your promotions, and one that will easily integrate within an e-Commerce platform. 2. Bundling Given you can afford the margins on bundling, it’s one of the easier ways to create value among your customers. Having a system in place to build out special pricing and manage inventory is key. Aside from that, the data will inform the story. Bundling and custom offers like BOGO (Buy one, get one) work well when you evaluate your product assortment and its performance. Consider using this tactic with more popular items or bestsellers as a way of introducing new products from the same brand or product family. Bundling is useful when upselling or cross-selling items within a category and can also be of considerable value to a customer when packaged as a gift to commemorate a holiday or occasion. You save your customer time and money, two coveted commodities they will reward you for in loyalty. Elastic Path enables bundling within the platform and supports thousands of product variations to power up your merchandising strategy. Interested in Learning More About Elastic Path Commerce Cloud Promotion Capabilities? eCommerce Promotions, when executed correctly, capitalize on the online consumer behavior, which helps you to continuously boost sales and customer loyalty despite the competition. Go to Promotions 3. Engage Your Customers The key to keeping a customer is to engage. The most highly visible ways are to engage when customers are entering or leaving your site. But consider the power of personalization; using the goldmine of information you have on your customers, craft an offer based on their shopping behaviors. Phrase the offer in an email with exclusivity; a VIP customer deserves a VIP offer. You may have seen such offers in the wild with an invitation to return; from we haven’t seen you in a while, to sorry to see you go, these offers correspond to bringing the customer back in the buying loop with an enticing discount or email/pop-up code. 4. eCommerce Carts Above all, keep it simple for your customers. The cart should be always in the line of sight, and when it comes time to checkout don’t require a login. If the customer wishes to checkout as a guest, so be it. Cart abandonment is real, but the numbers range from 50-80% depending on who you talk to; even so those number are high enough to warrant a strategy. What to avoid? Silos. In an omnichannel experience that customers demand, you need to reach them in the way they prefer. Yes, you can sweeten the deal with a discount code as an exit trigger, but it will fall flat if the mode of delivery isn’t tailored to the individual. 5. Leverage Social Media Social media influences buying decisions so it’s crucial to have a presence there, but also reach out to shoppers via social media with offers and marketing. By 2021, the global social commerce market will increase by about 34%, and further researcher forecasts that e-sales will exceed $735 billion by 2023. Consider shoppable ads such as what you’d see in-app from Pinterest or Instagram. These ads show the product and offer links to purchase without leaving the site. Social media affords you the opportunity to engage with influencers and provide additional authenticity to your brand. Consider unique promo codes for your social shoppers only; personalized offers to this segment create even more trust and meet the demand of where and how today’s shopper completes the purchase. 6. Sign Up Offer Offers to garner email addresses can be risky since you don’t know the shopper’s behavior yet. In this instance, consider the offer. Is it a promo code for a discount off the initial purchase? Is it buy one and get a gift card? Or maybe it’s buy one and get one at a reduced price. In any case, do the research into your offers and inventory and see what works best for your business model, in exchange for the opportunity to grow your email base. Always Be Testing This statement rings true across functions; from development to operations to marketing. When strategizing on promotions, consider your goals, and the information you currently have about your customers. A mix of promotions staged throughout a calendar year, across the sales cycle, and across channels is the best bet; and always, always, allow the data to inform your decisions. Your customer will let you know what is best.
  Topics: customers, loyalty, consider, promotions, promotion, types, social, product, offers, customer, win, ecommerce, offer.
• UK design marketplace Opumo raises €1.33 million - Opumo, a British online department store with design-led products from around the world, has raised 1.2 million pounds (1.33 million euros). The successful round of investment happened thanks to Danish fund North-East Venture and a crowd raise from over 400 customers. Opumo is an online marketplace from the United Kingdom… Continue reading
  Topics: marketplace, design, loyalty, million, tells, customers, opumo, raises, uk, company, northeast, club, venture, united, brands.
• Uber launches rider loyalty Rewards like credits & upgrades 9 cities - Uber’s new loyalty program incentivizes you not to check Lyft or the local competitor. Riders earn points for all the money they spend on Uber and Uber Eats that score them $5 credits, upgrades to nicer cars, access to premium support and even flexible cancellations that waive the fee if they rebook within 15 minutes. […]
  Topics: earn, program, credits, upgrades, rewards, rider, points, perks, uber, ubers, launches, janakiram, gold, loyalty, cities, eats.
• Use Cross-selling to Increase Trust, Loyalty, Sales - Cross-selling is the act of successfully offering complementary items on the same or subsequent orders. This tried-and-true practice can help retailers of all sizes and product types boost average sales totals and customer loyalty.
  Topics: loyalty, products, related, buy, stores, accessories, crossselling, sales, increase, supplies, trust, items, customer.
• Want to improve customer loyalty? Start with inventory visibility - The buyer/seller relationship is built on trust -- whether it is individual consumers buying a single item or businesses purchasing large volumes of supplies. If your customers trust you, they’ll buy from you. Not just once, but often. Check out the four areas you should focus a lot of attention on to grow that loyalty.
  Topics: really, customers, item, visibility, accurate, start, loyalty, customer, order, b2b, stock, improve, inventory, b2c.
• [UPDATE] 7 Customer Loyalty Programs That Actually Add Value - Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers.  In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.
  Topics: programs, program, companies, customer, loyalty, rewards, points, add, update, company, value, customers, actually.
• eCommerce Loyalty Programs: How to Manage a Loyalty Experience - In today’s market, it’s critical for brands to implement impactful merchandising strategies that drive conversion and customer lifetime value (CLV).  A study by Incentive Solutions found that integrating a loyalty program with your commerce platform can increase your average order quantity by a whopping 319%. Another study from KPMG revealed that 75% of consumers will favor a brand if there is a loyalty program. At Elastic Path, we understand how impactful it can be to curate loyalty experiences for your customers. That is why we built functionality within EP Product Experience Manager (PXM) that enables merchandising teams to easily create and manage loyalty experiences, without relying on custom work from their developer counterparts.   What is a Loyalty Experience? A loyalty experience is a marketing strategy created by brands to nurture and reward their best customers with perks for being a member. Memberships can either be free or paid and members can receive special discounts, deals, rewards or points that can be redeemed for prizes. The more the member engages with the brand or buys products, the more incentives they can receive. A loyalty program is a great start but what if you could curate the products and prices your loyalty customers see?  At Elastic Path we believe that traditional "loyalty programs" are just a starting point for nurturing relationships with your regular customers.  We think all brands should be able to curate loyalty-specific experiences that encourage their highest value customers to remain loyal, return regularly, and purchase more. Let’s dig into how you can manage a loyalty experience of your own, using Elastic Path Commerce Cloud. How to Manage a Loyalty Experience with Elastic Path EP Product Experience Manager (PXM) Merchandise Every Unique Product Experience, Without Custom Dev Work Go to EP PXM To best understand the steps required to build a loyalty experience, let’s walk through a sample scenario.  STEP ONE: Offering Early Access to Loyalty Customers  For this example, we’ll pretend you are a retail brand that wants to offer early access to our best customers for our upcoming products. The idea of “pre-ordering” products that we commonly see in brick-and-mortar businesses, is exactly what we will be doing in this scenario. Once you are in Commerce Manager from Elastic Path, your merchant should head straight to EP PXM and choose “Configurations.” Then you will choose your hierarchy or category of products that you want for pre-order. For example, choose the “Fall Pre-Order” hierarchy. This will allow you to start merchandising the products that you want to list for pre-order. Your nodes are the subcategories, like men and women. You could also add child nodes, which would be the subcategories within the subcategories. To begin the process, click on the node or subcategory. For example, the “Men” category. Then click on the Add SKUs button and add the SKUs or products that you want to make available for pre-order within this category. For pre-order products, there are a few additional steps we need to take with EP PXM to ensure the correct availability and quantity shows on the product detail page. To get started, you are going to use product templates to hold custom data for your different products. For each product in this example, you would choose the correct product templates and then check the pre-order box. You would also type in the “Limit Inventory” number to establish the maximum number of products for preorder and the “Max Quantity per Order” which is the maximum number of products that a customer can purchase within the pre-order catalog.  STEP TWO: Adding Pre-Order Products to Existing Catalog In order to add these products to the appropriate loyalty catalog, go to the catalog section within EP PXM. You would choose your pre-configured loyalty catalog or create a new loyalty catalog if you did not have one already. In the hierarchy section of your loyalty catalog add “Fall Pre-Order.”  STEP THREE: Adding Specialty Pricing to Loyalty Catalog Not only do we want to give our best customers early access to these products, we also want to incentivize them with promotional pricing. So, in the loyalty catalog you will go to the price book dropdown menu and select “Loyalty Pricing.”  In EP PXM, a price book contains a list of product SKUs and the prices you want to change for those products. If your brand serves multi-geos, a price book can contain prices in each of the supported currencies.   Once you have selected the loyalty price book, click publish and the catalog will be updated. STEP FOUR: Use Rules To Assign an Audience  How do you ensure that only the members of your loyalty program gain access to your loyalty catalog? You create rules. In the catalog section of EP PXM, select the Rules heading. As you edit the rules section add your loyalty catalog. Then, add accounts or the list of people that you want to have access to this loyalty catalog. This can be done in numerous ways, whether via API, an integration with CRM, or uploading a list. STEP FIVE: Shop The Loyalty Experience  At this point, we’ve created a product experience specific to your loyalty customers. Let’s check it out! To see your customer’s view of the loyalty experience, log in to your front-end store. If you or your customers do not log in they will get a general catalog experience. You should now be able to see the new top-level navigation for “Fall Pre-Order” as part of your loyalty catalog. Your loyalty shopper can explore the loyalty-only, pre-order products that you added to the loyalty catalog. Based on whatever rules you have for pre-orders, that product will be shipped when appropriate.  Driving Your Loyalty Experience Forward With EP PXM, you can easily create loyalty product experiences within minutes. At Elastic Path, we will continue to give merchandisers the control to create product experiences that drive conversion and revenue. If you would like to learn more about our merchandising capabilities, check out our latest blog on how to create dynamic bundles. 
  Topics: manage, experience, loyalty, ecommerce, catalog, ep, pxm, products, customers, programs, add, preorder, product.