Top 2024 resources on magento
Best magento resource in 2024.
Learn more about magento to improve your e-commerce strategy.
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10 Reasons To Drop What You Are Doing And Register For Imagine—NOW
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It’s that time of the year again: Imagine 2019, now in its 9th year, taking place May 12-May 15 in Las Vegas. And, in case you didn’t know, it is the premier commerce event. The goal is simple—to inspire, advance, educate and foster collaboration among the e-commerce community.
Topics: community, best, join, magento, commerce, know, doing, imagine, share, drop, reasons, ecommerce, imaginenow, register, youll. -
16 Business Intelligence Tools for Ecommerce
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A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from. In this post, I'll list popular business intelligence tools that I'm familiar with and offer my perspective on each.
Topics: sources, segment, tools, business, magento, ecommerce, intelligence, pricing, tool, data. -
2019 Partner Award Winners: Magento Solution Partners
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Put your hands together…
Topics: experiences, america, order, strong, winner, magento, partners, award, winners, solution, business, partner, commerce. -
2019 Partner Award Winners: Magento Technology Partners
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Drumroll, please…
Topics: exceptional, value, customers, magento, partners, award, winners, technology, awardwinner, partner, goes. -
6 Magento Alternatives That May Be a Better Fit for Your Business (and Cost Less)
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Magento, an open-source platform, is a longstanding giant in the ecommerce space. In fact, according to one source, the word…
Topics: business, youre, alternatives, ecommerce, site, need, consider, platform, bigcommerce, saas, support, magento. -
6 Month Countdown to the End of Magento 1: Your Survival Guide for a Last-Minute Replatform
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Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.…
Topics: site, help, data, replatform, guide, lastminute, need, survival, longer, updates, youre, platform, magento. -
7 Ways to Get a Magento 2 Migration Right for SMBs
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Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
Topics: ways, code, right, process, migration, custom, store, magento, smbs, development, features, extensions, data. -
A Deep Dive Into Magento 2 Features, Pricing & More: Is Migrating Really Worth The Effort?
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Magento ecommerce software has been around since the initial version was launched back in 2008. Today, it makes up a…
Topics: deep, worth, features, platform, cost, development, effort, costs, saas, site, magento, pricing, migrating, really, work, edition, need, dive. -
Accelerate Your Business in the Current Commerce Landscape with Magento 2.4
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Today, Adobe released the latest version of Magento Commerce and Magento Open Source to provide merchants with capabilities that will help them capture new opportunities in the current commerce landscape and prepare for the future. Read more.
Topics: adobe, faster, current, approval, magento, merchants, customer, accelerate, pwa, commerce, online, landscape, b2b, business. -
Adobe Announces Offerings to Help Small & Mid-Sized Companies
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Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis.
Topics: magento, help, engage, adobe, offerings, marketo, small, companies, announces, access, free, commerce, midsized, months, online, businesses. -
Adobe brings new Amazon and Google integrations to Magento
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It’s only been a few months since Adobe launched its Commerce Cloud, based on its $1.6 billion acquisition of Magento. Today, at its Imagine 2019 conference, the company announced a number of updates to Magento that focus on expanding the platform’s reach for the small- and mid-size businesses that use the service. When Adobe acquired […]
Topics: manage, adobe, brings, integrations, magento, merchants, today, allow, woosley, users, techcrunch, google, amazon. -
After Magento 1, build something special
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Magento stopped supporting version 1 this month. Many ecommerce businesses running Magento 1 will be looking for alternatives. There is no shortage of recommendations and advice. Leading contenders include Shopify, WooCommerce, and Open Cart, among others. All have strengths and weaknesses.
Topics: professional, platform, special, important, money, magento, ecommerce, sites, profit, platforms, build, easy. -
Amazon Sales Channel in Magento Is Now Available in the U.K.
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There was a lot of excitement amongst Magento brands and merchants when we recently announced Amazon Sales Channel extension for Magento Commerce and Magento Open Source at Imagine. Now Amazon Sales Channel is coming to the UK! Read more about this eCommerce extension.
Topics: marketplace, sales, month, brands, amazon, merchants, channel, products, available, extension, uk, magento. -
Announcing Early Access Program for Magento Commerce Product Recommendations
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At MagentoLive Europe, I’m thrilled to announce that we’ve made great strides in bringing this powerful feature into the hands of Magento merchants. Read more about the early access program open to Magento customers.
Topics: feature, commerce, capabilities, customers, announcing, recommendations, early, sensei, product, powered, program, access, merchants, magento. -
Braintree Integration for Progressive Web Apps with Magento Helps Merchants Quickly Expand Their Payment Experience
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From the very beginning, developer experience has been a priority for Magento in an effort to lower total cost of ownership and time to market. Progressive Web Apps give shoppers app-like, highly personalized cross-channel experiences that were once reserved for native apps. Learn more here.
Topics: web, card, progressive, pwa, conversion, quickly, experience, payment, helps, magento, merchants, developer, developers, integration, mobile, shoppers, expand. -
Congratulations to our Adobe Digital Experience Partner of the Year Award Winners
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Magento and Marketo partners are expanding their expertise to drive continued success for customers. Read more.
Topics: marketing, customers, adobe, winners, congratulations, partner, magento, commerce, customer, experience, commercialmagento, marketo, americas, award, digital. -
Create a Winning Customer Experience with these 5 eCommerce extensions
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Featured extensions from the Magento Marketplace team
Topics: magento, customer, labels, extensions, merchants, extension, delivery, google, loyalty, create, winning, ecommerce, experience, shopping. -
Customers Big & Small Can ‘Expand The Experience’ With Adobe + Magento
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Highlights from General Session 1 at Adobe’s Imagine 2019 event in Las Vegas
Topics: experiences, platform, adobe, customer, small, cloud, customers, expand, experience, gary, magento, big, commerce. -
Ecommerce Product Releases: January 15, 2020
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Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on sponsored search ads, social networking tools, customer ...
Topics: cloud, technology, ad, magento, ecommerce, data, commerce, releases, experience, tools, platform, product. -
Evolution Of Cloud Tooling – From Black Box To User-Friendly, Extendable Solution
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The latest release of ECE-Tools, Magento's powerful cloud deployment and configuration tooling, now offers extensive configuration and customization capabilities, while also keeping all Magento deployment best practices in mind, to help users avoid issues and downtime. Read more.
Topics: cloud, hotfixes, extendable, tooling, solution, black, deployment, magento, ecetools, userfriendly, users, community, evolution, box, experience. -
Four Merchants Win Big Integrating Microsoft Dynamics ERP System with Magento Commerce
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Four diverse businesses found a common solution by integrating Magento Commerce with their Microsoft Dynamics ERP
Topics: win, integration, customer, integrating, erp, dynamics, microsoft, system, merchants, commerce, big, data, magento, ecommerce. -
Four Questions Parts Sellers Should Consider Before Replatforming
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How to make sure you’ve checked all the boxes for your current needs as well as your expected requirements
Topics: consider, ecommerce, questions, features, states, site, partner, magento, sellers, seo, parts, experience, ag, replatforming. -
How Eleganza Transformed Mobile Shopping with PWA Studio
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Since 2015, Eleganza had been successfully running its online shop and supporting four languages on Magento 1.9.2.0. With the end of life of Magento 1 on the horizon, the well-known, high-end fashion retailer in the Netherlands saw an opportunity to transform its mobile shopping experience and leap to the forefront of its market by embracing Progressive Web Applications (PWAs) with Magento 2. Read more.
Topics: company, eleganza, magento, shop, studio, server, shopping, mobile, web, experience, using, pwa, transformed. -
How Elogic Became a Magento Solution Partner: 5 Lessons Learned
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Elogic shares the five points that transformed their business and may help you transform yours.
Topics: ecommerce, program, solution, learned, lessons, magento, developers, reach, partner, community, elogic, business, best. -
How Guideposts Successfully Scaled Its Business with Magento Commerce
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In early 2020, Guideposts, a leading source for faith-based media products, partnered with Rave Digital to help with a rapid upgrade from Magento 1 to Magento Commerce, hosted in the cloud. Read more.
Topics: increase, scaled, business, platform, partner, guideposts, successfully, magento, ecommerce, digital, commerce, core. -
How I Migrated 11 Sites from Magento to BigCommerce, Saved $1,000,000 and Increased Conversions 312% – All in 90 Days
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When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically…
Topics: magento, saved, speed, right, bigcommerce, sites, increased, conversions, recovery, days, store, site, data, migrated, migration, cart. -
How Mediotype Passed a Whopping 57 Certifications
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A Magento U Success Story
Topics: test, set, passed, certifications, whopping, team, magento, mediotype, work, members, help, practice, study. -
How To List Products On Amazon With Amazon Sales Channel In Magento
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Say goodbye to the complex and time-consuming process that you experience when listing products on Amazon. Read more.
Topics: amazon, channel, process, product, magento, store, products, list, asc, sales, catalog, listing. -
How Working with Partners Actively Engaged In Magento's Community Engineering Program Can Benefit Merchants
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Magento's Community Engineering program has allowed the team at Atwix to be more involved and play a role in the development of new features on the Magento roadmap, contribute to performance improvements, and extend Magento capabilities. Read more.
Topics: work, community, magentos, benefit, partner, release, working, actively, engaged, engineering, magento, merchants, partners, experience, contributing, program. -
How a rogue iframe can skim shoppers payment details at online stores
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Just last week, Uniqlo faced a massive data breach, where over 460,000 online accounts were breached in major e-commerce hack
Topics: rogue, details, credit, customers, magento, stores, site, ecommerce, card, iframe, skim, payment, shoppers, online, data, sites. -
How to Migrate from Magento to WooCommerce (and Why You Should)
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Looking for a user-friendly, affordable alternative to Magento? Now’s the time to migrate from Magento to WooCommerce. Learn how and why you should.
Topics: theme, process, migration, woocommerce, store, migrate, support, functionality, wordpress, data, magento. -
Implementing Two-Factor Authentication Throughout Magento
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We are responding to the growing security threat by supporting (and in some cases requiring) 2FA across multiple areas of the Magento ecosystem. Read more.
Topics: magentocom, implementing, twofactor, user, ssh, authentication, 2fa, admin, account, security, cloud, magento. -
Important Factors Your Ecommerce Business Should Consider Before Migrating To Magento
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Magento has an outstanding reputation as an ecommerce platform. First released in 2007, it is a tried-and-true option for enterprise…
Topics: ecommerce, important, consider, bigcommerce, migration, magento, team, development, platform, migrating, need, brands, business, factors. -
Infographic: Imagine by the Numbers
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Expand the Experience at Imagine 2019
Topics: submitting, visiting, website, magento, policy, imagine, infographic, numbers, withdraw, subject, preference, privacy, understand. -
Inside Calendar.com: Exploring the Power of Magento with Founder John Rampton
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How a move from Yahoo Stores helped build a $100 Million company
Topics: customers, ecommerce, platform, inside, founder, john, power, exploring, rampton, able, work, ability, technology, magento, business, calendarcom, experience. -
Introducing AI-Powered Product Recommendations for Magento Commerce
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Today we’re announcing that Product Recommendations powered by Adobe Sensei – our artificial intelligence and machine learning technology – is now available to Magento Commerce merchants globally.
Topics: magento, ecommerce, merchants, product, recommendations, sensei, aipowered, experience, types, commerce, introducing, adobe. -
Introducing New Capabilities to Magento Business Intelligence
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SMBs can now harness the power of business intelligence to make informed decisions that impact their customer experience and bottom line
Topics: introducing, magento, summary, various, email, business, merchants, capabilities, data, visualization, intelligence, bubble. -
Is Magento Right For Your Business? Magento Features, Pricing, Security and More (Compared To BigCommerce)
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Magento is an ecommerce platform built on open source technology. With its flexible shopping cart system, Magento has long been a heavy-hitter among enterprise brands selling online because it provides them total control of the look, feel, and functionality of their online stores.
According to data from BuiltWith, there are over 230,000 live stores running on Magento. In terms of market share of the Alexa top 1 million (the one million websites with the most hits globally), Magento is used by 18%. In other words, there are over 14,000 Magento stores in the Alexa top 1 million.
Magento was first released in 2007. In 2011, the company was acquired by eBay and then became an independent company again in 2015. The latest development occurred in May 2018, when Magento was acquired by Adobe. Speculation followed as to what that would mean for the company and businesses relying on it. In September 2018, Magento announced the end of life of Magento 1 as June 2020, meaning those software versions would no longer be supported. In March of 2019, Adobe announced their new Adobe Commerce Cloud which is essentially a fully managed cloud-based version of Magento that integrates with other Adobe tools.
Magento is undeniably flexible and scalable but its long list of features comes at a cost. In order to unlock its potential, you will need a skilled developer/designer (or team of developers) to set up, maintain, and update your store. Depending on how you get the product delivered, you also may be on the hook for hosting and platform security costs.
Let’s compare the Magento platform to the BigCommerce platform. Both offerings have a robust catalog of features for enterprise brands, but one of the biggest differences is the hosting setup.
BigCommerce is a SaaS (Software-as-a-Service) platform. This means it provides an all-in-one package that includes a flexible shopping cart plus best-in-class security and DDoS protection with hosting on Google Cloud, the highest level of PCI compliance, and automatic updates.
[quote]
BigCommerce has a wide range of built-in features and is a great fit for large businesses who are ready to grow quickly.
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Magento may be a good fit for businesses who require extreme flexibility in their platform and are willing to invest a lot of time and money to achieve that.
We’ll delve more into the distinct differences between these two platforms below and determine which is right for your business.
On-Premise vs SaaS vs Cloud
One of the primary differences between Magento and BigCommerce is how they are hosted.
Magento offers two main products. The first is its free-to-download option Magento Open Source. Anyone can download the software for use from Magento without cost. However, you will be responsible for hosting and development costs which can be steep, so “free” comes with a pretty big asterisk (more details on the Magento operating costs below).
Magento’s second main offering is Magento Enterprise which comes with Magento support. The cost of running Magento Enterprise will be based on the business’s traffic and sales. Magento Enterprise can be hosted on-premise or cloud-hosted as a PaaS (Platform-as-a-Service) solution.
Both Magento Open Source and Magento Enterprise can be hosted on-premises on a company’s own servers or be cloud-hosted through Amazon Web Services. With Magento Open Source, a business would download the software for free and then seek out their own hosting solution.
It is worth noting that, in addition to the above products, in 2019 the new Adobe Commerce Cloud was announced. This is a fully managed cloud service built on Magento Commerce and now part of the Adobe Experience Cloud.
The difference between on-premise and cloud-based solutions are pretty clear: the former is on site and the latter is delivered over the internet. However, as we delve into the intricacies of cloud services, things can get murkier.
Magento Enterprise Cloud Edition is a PaaS offering. BigCommerce is SaaS. And to complicate things further, there’s another cloud hosting model, IaaS (Infrastructure-as-a-Service). Here’s a quick breakdown of the difference:
IaaS: cloud-based, pay-as-you-go for services such as storage and networking.
PaaS: hardware and software tools available over the internet.
SaaS: third-party software available over the internet.
Below is a great summary illustration as well:
Topics: platform, businesses, enterprise, compared, cost, magento, business, right, features, pricing, saas, bigcommerce, security, costs. -
Kuru, a DTC Shoe Brand, Solves a Pain
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Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving.
Topics: shoe, foot, email, dtc, spend, brand, weve, pain, search, paid, revenue, magento, solves, kuru. -
Leveraging Magento Commerce New Features In Times Of Limited Resources And Social Distancing
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We continue to bring to market features that, now more than ever, will prove invaluable by allowing merchants to react swiftly to rapid changing conditions around the world. Read more.
Topics: magento, features, merchants, social, page, leveraging, content, limited, latest, stores, sales, commerce, distancing, resources, templates, release, times. -
Magento 1 vs Magento 2: Is the Upgrade Worth the Effort to Replatform?
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The year was 2008. Sony’s Blu-ray HD format seemed poised to replace the DVD. Apple introduced the ultra-thin MacBook Air…
Topics: key, security, magento, store, youre, need, ecommerce, platform, pci, vs, performance, site, differences. -
Magento 2.3.4: Building More Engaging Customer Experiences
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To kick off the new decade, Magento Commerce and Magento Open Source 2.3.4 arrive today to help merchants build more engaging customer experiences that exceed expectations, keep customers returning, and drive sustained growth. Read more.
Topics: building, merchants, magento, customer, pwa, builder, studio, stock, adobe, experiences, engaging, release, customers, page. -
Magento Acquires New B2B Technology
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Magento launches a new B2B technology released for eCommerce. Accorin, a Magento innovator developed a new workflow approval process for B2B clients, fulfilling a commen requirement for B2B purchasing. Read more about this the new B2B capabilities.
Topics: approval, acquires, process, business, commerce, capabilities, b2b, technology, orders, order, magento. -
Magento Commerce Leads in Enterprise and Mid-market Editions of Paradigm B2B Combine Report
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Find out why we topped the list!
Topics: leads, paradigm, editions, platform, magento, enterprise, vendors, needs, midmarket, solution, combine, report, b2b, vendor, business, sure, commerce. -
Magento Community Diverse Speaker Training
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Bringing the Adobe For All mission to the commerce industry. Earlier this year we announced that we are working with Jill Binder of DiverseIn.tech to offer an online Magento Community Speaker Workshop.
Topics: think, took, workshop, magento, public, diverse, speaker, community, training, online, speaking. -
Magento Community Diverse Speaker Training - What is Coming Up In The New Year
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As we start the new year with hope and energy, let’s take a moment to reflect on the year that has passed. It was a year filled with many challenges, yet also one with highlights to celebrate. An important one being Magento’s continued dedication towards diversity, equity, and inclusion.
Topics: speaker, workshop, diversity, welcoming, help, magento, events, training, event, community, diverse, coming. -
Magento Community Speaker Workshop
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Bringing the Adobe For All mission to our industry
Topics: training, speaker, speaking, diversity, women, workshop, community, magento, youre, great. -
Magento Community vs Enterprise vs BigCommerce: What’s the Right Choice for Your Business?
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For many, the name Magento goes hand in hand with ecommerce. The open-source platform, now owned by Adobe, is written…
Topics: bigcommerce, enterprise, source, need, vs, magento, community, commerce, open, platform, security. -
Magento Enterprise: Is It the Right Choice for Your Ecommerce Business?
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Businesses launching their first ecommerce site have a lot of concerns to juggle. But, businesses outgrowing their ecommerce platform and…
Topics: business, enterprise, ecommerce, work, magento, option, site, platform, developer, need, costs. -
Magento Imagine at Adobe Summit: Bigger and Better Than Ever
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Join us in Las Vegas as we mark the tenth anniversary of the conference.
Topics: summit, community, share, adobe, commerce, bigger, sessions, training, caesars, imagine, better, magento. -
Magento Innovations Lab Round 4 Showcase
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We launched the Magento Innovations Lab to spotlight the exceptional, bleeding-edge work that the Magento Community is doing. From merchandising to customer service to payments (and more), these innovations are truly creating exceptional customer experiences for Magento merchants. Please join us in a round of applause for the newest additions to the program—the round four selections!
Topics: showcase, used, robot, round, lab, product, magento, testing, innovations, extension, parts. -
Magento Innovations Lab Round Five & Sneaks are Coming to MagentoLive Europe 2019
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A select number of innovations from this round will have the opportunity to present their solution LIVE on the keynote stage
Topics: innovations, magentolive, magento, europe, present, lab, sneaks, live, round, coming. -
Magento Innovations Lab Teams Up With Amazon Web Services (AWS)
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We are excited to invite developers and partners to imagine new possibilities on Magento by embedding AWS innovations into their Innovations Lab submissions.
Topics: innovations, aws, developers, developer, services, innovation, web, community, lab, teams, partnership, amazon, magento. -
Magento Marketplace Security Update
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At Magento, we believe transparency with our global community of merchants, partners, and developers is important. Accordingly, we want to share a security update.
Topics: marketplace, update, security, help, updateon, types, ensure, vulnerability, community, issue, magento. -
Magento Masters Spotlight: Alessandro Ronchi
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Get to know Magento Master Alessandro Ronchi, COO at Bitbull
Topics: masters, alessandro, magetitans, events, magento, italy, spotlight, ronchi, know, things, event, started, im, community. -
Magento Masters Spotlight: Andreas von Studnitz
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Get to know Magento Master Andreas von Studnitz, Co-Founder at integer_net
Topics: games, von, doing, masters, thing, spotlight, stuff, magento, developer, studnitz, andreas, really, community, think, things. -
Magento Masters Spotlight: Guido Jansen
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Get to know Magento Master Guido Jansen, Senior Digital Consultant & Customer Experience Optimization Specialist at Vaimo
Topics: magento, great, guido, spotlight, meet, event, thats, community, product, online, really, masters, association, jansen. -
Magento Masters Spotlight: Joseph Maxwell
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Get to know Magento Master Joseph Maxwell, CEO at SwiftOtter, Inc.
Topics: thats, community, know, spotlight, maxwell, way, really, masters, joseph, able, help, magento, contribute, working. -
Magento Masters Spotlight: Rebecca Brocton
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Get to know Magento Master Rebecca Brocton, Lead eCommerce Specialist at Jaguar Land Rover
Topics: uk, really, youre, masters, know, grizzly, magento, spotlight, brocton, rebecca, community, kind, im. -
Magento Masters Spotlight: Riccardo Tempesta
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Get to know Magento Master Riccardo Tempesta, CTO at MageSpecialist
Topics: riccardo, masters, think, technical, community, im, spotlight, say, know, developer, magento, best, tempesta. -
Magento Masters Spotlight: TJ Gamble
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Get to know Magento Master TJ Gamble, CEO & Founder at Jamersan
Topics: thats, magento, really, community, help, know, spotlight, grow, youre, masters, going, tj, gamble, event. -
Magento Masters Spotlight: Vijay Golani
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Get to know Magento Master Vijay Golani, VP of Development and Magento U Trainer at Wagento
Topics: spotlight, magento, golani, masters, different, community, vijay, event, started, wagento, im, plus, attend. -
Magento Training and Certification Now Integrated with Adobe Resources
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We continue to make great progress with our integration of Magento and Adobe Experience Cloud operations, including a number of exciting recent changes related to Magento training and certification.
Topics: credential, experience, digital, learning, partners, integrated, developers, adobe, training, resources, magento, certification, certified. -
Magento U at Imagine 2019
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Magento 2 courses, certifications, special discounts, and more!
Topics: professional, certified, imagine, solution, lead, developer, developermagento, magento, cloud, joseph. -
Magento Unveils Hands-Free Shopping, Robot-Assisted Retail and Other Commerce Innovations at MagentoLive Europe
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Over the last decade, great strides have been made in narrowing the “experience gap” between online and in-store shopping. The industry is beginning to tap into maturing technologies like AI/machine learning and augmented reality (AR). Learn about Magento's Hand Free Shopping.
Topics: pepper, using, innovations, checkout, robotassisted, commerce, experience, customers, technology, retail, shopping, magento. -
MagentoLive Europe 2019: Adobe Announces New Commerce Capabilities for SMBs and Mid-market Merchants
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We’re kicking off MagentoLive Europe 2019 by unveiling new capabilities to our industry-leading commerce platform as part of our commitment to bringing Adobe’s enterprise-grade commerce capabilities to our SMB and mid-market customers.
Topics: smbs, europe, stock, feature, azure, commerce, program, magentolive, capabilities, amazon, adobe, midmarket, announces, access, merchants, magento. -
Managing Your Digital Commerce Investment For Long-Term Success
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The old adage that drastic times call for drastic measures holds true as never before. It has never been more important to act fast and to be decisive. But it’s also more important than ever to not lose sight of your long-term business objectives. Read more.
Topics: digital, coffee, magento, investment, youre, managing, online, sell, commerce, customers, success, need, buying, longterm. -
Maximizing Your Adobe Summit & Magento Imagine Digital Experiences
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We are grateful for the understanding, support, and flexibility our customers, partners, and developers have shown us over the past couple of weeks as our teams have worked around the clock to reimagine Adobe Summit and Magento Imagine as a set of digital experiences. Read more.
Topics: adobe, content, digital, sessions, experiences, maximizing, magento, breakout, imagine, weeks, summit, experience. -
Meet the 2020 Magento Masters: Makers
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Makers actively engage with others, sharing ideas, insights, and constructive feedback. Read more.
Topics: makers, masters, based, meet, community, github, master, maintainer, magento, contributions, selected. -
Meet the 2020 Magento Masters: Mentors
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Mentors help to educate and develop resources for the Magento Community. Read more.
Topics: masters, mentors, contributing, community, magento, master, based, working, contributions, meet, selected. -
Meet the 2020 Magento Masters: Qualified Alumni
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Qualified Alumni continue to contribute year over year. Read more.
Topics: organizing, masters, master, speaking, community, magentocentric, magento, alumni, meet, qualified, selected, contributions. -
Meet the World’s Top Magento eCommerce Developers
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As an open source platform, nothing is more critical to Magento’s success than its community contributions. Case in point: Magento Solution Partner Atwix. Read more.
Topics: biggest, contributors, atwix, open, magento, developers, contributions, worlds, meet, contributor, ecommerce, slava, community. -
Migrating ecommerce platforms is more than moving data
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The first question in selecting a new platform is to decide if it's worth the price. Set aside emotions. Does your ecommerce site make a decent profit? Will it make enough money to recoup the investment in a new platform? Does it have the potential to grow?
Topics: ebay, platform, site, moving, data, does, migrating, need, sell, magento, ecommerce, platforms, sites. -
Migrating to Magento 2: What 2 Know
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For Magento 1 users considering a move to Magento 2, this overview provides guidance on functionality, expected costs, and timelines to help you decide how to approach your migration off of Magento 1 and when you should kickoff the project (hint: sooner than later).
Topics: support, user, migrating, site, migration, magento, sites, know, ecommerce, users, commerce, data. -
Mobile Optimization Insights: Test, Test, Test
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Something Digital’s Caitlin Mekita shares her key takeaways from a panel discussion, Optimizing Mobile Conversion: 7 Surprising Results from a Magento Community Study.
Topics: mobile, wishlist, magento, testing, test, checkout, insights, optimization, sites, way, button. -
Need help integrating Magento Commerce with NetSuite ERP?
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Use these 10 questions to start a conversation with potential integration partners
Topics: integrating, commerce, integration, partner, solution, integrate, magento, netsuite, erp, partners, integrations, need, help. -
News Cart for June 19th
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Hey there! Shopify partners with Walmart, it’s probably time to move on from Magento 1.x and if you like overlanding you should chat with Drew Sanocki. Enjoy today’s News Cart! – Andrew https://traffic.libsyn.com/secure/ecommercefuel/June-19-2020.mp3 Subscribe: iTunes | Stitcher In the News Shopify Partners Up with Walmart New integrations makes it easier for Shopify sellers to sell […]
Topics: ecommerce, small, 19th, overlanding, shopify, marketing, growth, magento, walmart, social, cart, testify. -
Norwegian retailer Get Inspired sees 30% growth YoY after migrating to Magento 2
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Norwegian women’s sportwear seller started on Magento 1 a decade ago and is now one of the top e-commerce sites in Norway. In 2019, the company was looking for further growth through an increased focus on marketing and systems for seamless customer returns. It was ready to upgrade to Magento 2. Read more.
Topics: norwegian, color, million, product, products, visma, growth, migrating, retailer, inspired, magento, ecommerce, sees, yoy, commerce. -
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Optimizing Your Magento Commerce Site for the 2019 Holiday Season
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The 2020 holiday season is upon us, and with it millions of shoppers will be browsing the Web looking for the best deals. As the COVID-19 pandemic continues to shape the way we live, the online shopping trends seen during the previous six to eight months are predicted to continue throughout the holiday season. Read more.
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Prisync raises €1 million
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Prisync, an ecommerce pricing platform from Turkey, has raised 1.1 million dollars (985.700 euros) in a seed round that was led by Istanbul-based venture capital investment company Collective Spark. With the money, Prisync wants to further develop its product and grow the customer base. Aside from Collective Spark, ESOR Investments… Continue reading
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Q&A: Anastasia Zhuk, Ukraine Agency Owner
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The Whidegroup is an ecommerce agency in Zaporizhzhia, Ukraine, near Crimea. Its co-owner, Anastasia Zhuk, describes in this interview the war's impact on her business, family, and life.
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Ready to integrate Microsoft Dynamics ERP with Magento Commerce?
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SearchNode publishes report on ecommerce trends 2020
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At Adobe, we are committed to helping companies deliver secure shopping experiences to their customers. We are improving our threat detection tool to help our customers proactively identify potential threats to their web stores. Read more.
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Craig Peasley shares the results from Stax study that evaluates the business value associated with a Magento Commerce 2 migration.
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Support for Magento 1 Software Ends June 30, 2020
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If you have a store that continues to run on Magento 1 after June 30, please be aware that from that date forward you have increased responsibility for maintaining your site's security and PCI DSS compliance. Read more.
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Which online and multichannel retailers are leading the way in the United Kingdom? Every year, Internet Retailing publishes the UK Top500, which features the best-performing online shops in the UK. It’s the sixth year that Internet Retailing publishes the RetailX Top500. The list focuses on both retail brands and consumer… Continue reading
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eCommerce Platform TCO Comparison: BigCommerce, Magento, Commercetools & Elastic Path
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This post was originally published on June 30, 2019 and has been updated for accuracy and extended context surrounding the topic.
When it’s time to choose an eCommerce platform, everyone wants to know which solution will be the best one for their business. But more often than not, the next question is “How much does it cost?” Ideally, we all want the best bang for our buck, but it’s easy to get distracted by the displayed pricing on a website, or the lack thereof. Sometimes we end up jumping for a cheaper priced solution and shying away from those vendors that don’t display their pricing on the website, because we think it’ll be too costly. Only to find out, your “cheaper” solution is more expensive, because you were unaware of all of the additional cost you would incur.
At Elastic Path, we happen to be one of the vendors without upfront pricing because our pricing is truly customized to a business’ needs. However, to help you understand how your total cost of ownership would compare to other vendors on the market, we will outline all the factors that you should be taking into consideration when evaluating your eCommerce solution. We’ll also make reference to some of the the top eCommerce vendors on the market such as Salesforce Commerce Cloud, Big Commerce, Magento and Commercetools to give you a better idea of where Elastic Path is positioned in comparison.
To get a true understanding of your total cost of ownership you will need to take into account both your first year costs as well as your future costs. These costs include but aren’t limited to:
Base software fee / Licensing fee
Hosting cost
Implementation cost
Third party integrations cost
Cost of changes
In this article, we will first dissect each category of cost you should be considering followed by a breakdown of the total cost you can expect over a typical contract period for the aforementioned vendors.
Base Software Fee/ Licensing Fee
The base software fee or licensing fee is what we like to refer to as the “upfront” pricing. These fees tend to reflect either monthly or yearly licensing fees, which can be: Tier based, continuous revenue based or percent of sales based.
Tier-based means that there is a predefined price that your company will get locked into based on your current and expected revenue. Elastic Path and Commercetools are examples of vendors that do tier pricing by revenue. The Elastic Path model is based on your transaction volume, which can be structured by Gross Merchandise Volume(GMV) or by the number of orders processed(used more regularly for B2B companies). For example our pricing starts at $50,000 for companies who are just getting started and have revenue under $10 Million. Our pricing strategy allows you to plan your estimated growth over the next three years, lock in pricing, and allow you to plan for your spend in the future. This promises guaranteed pricing and clarity year over year so you can make plans for the future.
By continuous revenue, we mean the strategy by which vendors price their customers based on the revenue tier that they’re in, but automatically bump them up to the next pricing tier as soon as they go over. We’ve seen vendors such as BigCommerce and Magento use this type of strategy. For Magento customers with revenue between $5-$10 Million, you can expect a licensing fee of about $50K for Magento Enterprise Edition and $80K for Magento Enterprise Cloud Edition.
By percent of sales based pricing, we mean the strategy by which vendors take a small percentage of your Gross Merchandise Volume. Salesforce Commerce is an example of a vendor that uses this type of model. For example, Salesforce Commerce Cloud takes 1-2% of your GMV annually. So at $10 Million in revenue, you can expect to pay around $100K to $200K. This type of model can be quite attractive because there’s no immediate upfront cost and it scales based on how your business performs. However, there is also an additional annual fee of $150K that is mandatory to begin. This is a great example of hidden costs that you may not be aware of upfront.
Implementation Cost
Implementation costs are usually the most feared by businesses as it is perceived as the highest costs they will incur. These will usually be dependent on the cost of your developer and the time it takes to build the frontend and backend of your system. However, if you’re in the market for an out-of-the-box solution, the majority of your cost will be dependent on the changes and customizations you will need to alter your pre-built solution. For brands with a unique brand vision and requirements, there will most likely always be customizations needed, and therefore, we recommend working with an agency or systems integrator. Here are a few of the tasks you can expect an agency to complete, that will determine your implementation costs:
Frontend development
Backend development
UI/UX design
Software systems integrations
Omnichannel design
Hosting Cost
Hosting costs are typically overlooked by teams when planning their yearly budget, but happens to be one of the most important costs you want to consider. Not because it’s overly expensive, but because the hosting provider you choose will determine the performance of your website. Some platforms offer hosting on premise or in the cloud within their platform, while others allow you to choose an outside hosting vendor to be integrated with their solution.
Elastic Path allows you to choose from a variety of hosting vendors that will best fit your business such as Netflify and Amazon AWS. Your hosting cost is commonly determined by the bandwidth and the seats you require. For example, for a mid-sized company with $10 Million in revenue, you can expect to pay around $1000/month for Netlify.
Platforms like Magento also utilize outside vendors such as Nexcess to provide dedicated hosting. For one dedicated server it says you could pay between $700 and $800/month. However, due to Magento’s large code base, many customers have informed us that they have had to opt in for higher end hosting options in order to not compromise on speed. On average they have spent around $2000/ month on hosting. Other out-of-the-box platforms such as Salesforce Commerce Cloud and Big Commerce will typically have hosting included in their licensing cost.
Third Party Cost
Third party costs are a little bit more intricate. When we think about this cost, we think about either plugins that are supplied by your platform as an application, or api integrations from third party vendors. The purpose of these integrations are to essentially extend your existing platform with other functionality. Some of the core third-party integrations include: content infrastructure, search engines, sales tax management, product information management, and shipping solutions. These costs will differ from vendor to vendor depending on if you leverage the third party as a plugin to your out-of-the-box solution, or buy a specific vendor solution for your Composable Commerce solution.
Cost of Changes
One of the most important costs that are often neglected or forgotten are the costs associated with making changes to your solution. Most times we tend to plan and make decisions for “now,” but when the time comes and you are faced with costly changes that you weren’t prepared for, it can be very detrimental to your fiscal budget planning. In addition, if you’re the type of brand that wants to keep up with the ever changing times, updates and changes are inevitable and therefore it is imperative you understand what those costs will look like in the future.
Typical changes you will need to prepare for include:
Upgrades to your commerce software
Maintenance of your system
Upgrades or changes to your third party technology partners
Changes in the backend functionality to fit your business requirements
Addition of new user experiences to keep up with customer expectations
These changes can become costly very quickly with traditional legacy platforms, as their rigid structure makes changes more difficult, thus driving up developer costs. Composable Commerce solutions on the other hand are more flexible by nature and therefore will end up lowering your overall total cost of changes in the future. As each business’ requirements will be different, we will not be able to provide an estimate of these costs across each vendor. However, from feedback from past customers, on average, Composable Commerce solutions like Elastic Path and Commercetools, lower cost of changes by 40% when compared to rigid legacy platforms like Salesforce Commerce Cloud and Magento.
Now that we've dissected the various cost categories, we have provided an overview of the total costs you can expect either on a monthly or annual basis for a few of the top legacy and Composable Commerce solutions on the market.
BigCommerce
BigCommerce positions itself as an eCommerce platform for high volume brands, with two main payment plans: Essentials Plan and Enterprise Plan.
BigCommerce Essentials
Plan
BigCommerce
Standard
BigCommerce
Plus
BigCommerce
Pro
Yearly Sales
$50,000
$150,000
$400,000
Monthly Pricing
$29.95
$79.95
$299.95
The pricing represents their upfront license fee. At these rates, you get your average out-of-the-box store with zero customization, providing you with all the features you need to get a basic store up-and-running. Two additional costs you may not be considering when choosing BigCommerce:
They automatically bump you to the next tier if your actual sales exceed the threshold.
You spend an additional $150 per $200k sales increase if you go higher than the BigCommerce Pro Sales Threshold’ e.g. 800k+ Sales = $700+/month.
In addition to these hidden fees, there are also costs associated with plug-in applications for advanced services, as well as a list of 80 themes that range from $145 - $235.
BigCommerce Enterprise
BigCommerce Enterprise offers all the core features, along with the addition of some premium features including hosting, security, and support. Their pricing widely varies based on the average order value and the average number of orders processed per month. Based on conversations from some of their sales representatives, the pricing plan ranges anywhere between $400 and $20,000 monthly. For some additional context, their TCO Calculator shows that based on a $250,000 yearly revenue you will incur:
Infrastructure cost → $38000+
Site launch cost → Design, QA Build: $30,000+ Integrations: $3000
Managed support costs→ $5000
Shopify
Shopify is the market leader for SMB customers looking for an out of the box eCommerce website. Shopify customers give up flexibility, meaning that they'll need to be comfortable running their eCommerce website according to Shopify's templates and structures - but for many companies, that is fine because they're just looking for a standard website.
Shopify has 5 primary offerings:
Lite starts at $9/month
Basic starts at $29/month
Standard starts at $79/month
Advanced starts at $299/month
Shopify+ starts at $2,000/month
There are also gateway fees, which range from 2.15-3% + $.30 per transaction.
Magento
Magento Community Edition positions themselves as an Open Source eCommerce platform that provides businesses with a flexible, digital commerce solution to successfully sell online. We’ve already written a more detailed post on our blog that digs into Magento’s TCO. To give you a brief overview of their pricing structure, we’ll focus on Magento’s two main plans: Magento Open Source and Magento Enterprise.
Magento Open Source
Magento’s “FREE” Open Source plan proves to be a more customizable option when compared to BigCommerce. Be careful - the only thing free about this option is their licensing fee/download. There are few costs hidden in the background:
Implementation → $30,000 - $100,000+
Hosting → $1000+
Themes → $29-499
Maintenance and Support → $30,000+
Extensions → $0 - $10,000
Third Party Integrations → $6,000
I know what you’re thinking, those added up pretty quickly! To be upfront, the price for a more customized store than BigCommerce is going to start somewhere between $30,000 and $100,000 upwards.
Discover our eCommerce Platform Buyer's Guide
See The 7 Considerations when Choosing the best eCommerce Platform in our comprehensive buyer's guide. There is no "best" and therefore, when choosing an eCommerce solution, you should focus on matching your company's specific requirements to each vendor's offering.
Go to Buyer's Guide
Magento Enterprise
Magento Enterprise is the premium paid version of Magento, designed for those stores that need more than the community edition offers, based on the size of their company, and the level of customization they’re looking for. However, with this option, you have to empty your pockets for a much higher licensing fee. Based on your revenue, Magento displays their upfront price between $22,000/year and $125,000/year.
Of course this also includes access to more advanced features such as security, mobile commerce, and free professional customer support. However, in addition to including all the core features that the open source version consists of, the same features tend to come at a higher price for this plan. Some of these higher feature costs include:
Implementation → $60,000+
Hosting → $7000+
Themes → $29-499
Magento Certified Gold Partner - $10,000
Extensions → $0 - $10,000
Third Party Integrations → $6,000+
Overall, this comes with more customization, but still lacks complete control over your content. The price for this package starts between $100,000 and $250,000
Overall, Magento Enterprise comes with more customization, but still lacks complete control over your content. The price for this package starts between $100,000 and $250,000 upwards! These are high costs and to make it even worse, Magento’s performance has not been up to standard either. We have evaluated over 1,000 websites running on a range of eCommerce platforms and Magento came close bottom for website performance as a whole. You may want to consider the costs associated with their slow performing stores when considering your total cost of ownership as well.
Commercetools
Commercetools is a Headless Commerce Platform. To be completely frank, there are no signs of Commercetools’ pricing anywhere! They seem to be a bit secretive, but we have done our best to provide you with the most accurate information based on feedback from our customers, who shared what Commercetools has proposed to them. These costs include:
Implementation → $300,000 - $1 Million
License Fees → $200,000/year - $500,000/year
Specialized resources→ $150,000/year
Elastic Path
Elastic Path offers Composable Commerce-as-a-Service, an API-First headless commerce microservices solution. Composable Commerce is a modern approach to eCommerce that is built on the concept of composability, where core commerce functionality and partner integrations can be selected and assembled in various combinations to satisfy specific business requirements, at the speed digitally driven brands need to succeed. Composable Commerce were built on three main tenets:
Modular architecture
Open Ecosystem
Business Centric Solutions
And it’s with these tenets that Elastic Path has been able to reduce business’ overall total cost of ownership by 25%.
As mentioned before, Elastic Path provides a tier based pricing based on Gross Merchandise Revenue. Overall based on a 10 Million revenue, pricing would be around $50K for Elastic Path. Elastic Path also offers Composable Commerce Experience Assurance that de-risks the management of multi-vendor solutions by providing an expert 24x7 global support team for all issues. This cost of the feature will be 25% of your annual contract value and capped at $25,000 USD/ year.
Additional costs will include: implementation costs, hosting costs and third party costs which will lie in the same range of costs for Magento. Where you will end up seeing the greatest cost savings are in the phases of customizations and changes. To get a better understanding of how cost of changes will compare across traditional legacy platforms and Composable Commerce solutions visit our Total Cost of Ownership Guide.
If you have more specific questions regarding Elastic Path costs, please refer to the pricing page here.
Summary
Understanding your total cost of ownership is not straight forward and often times we prioritize certain categories of costs and lose overall sight on our expected total cost in the future. As each vendor has different offerings, it will never be easy to compare them across the board. However, if you follow the guide of assessing each category of cost, this will give you and your team a good understanding to make an informed decision. If you have any questions, we are always happy to help - Just reach out to us.
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Topics: commercetools, ecommerce, pricing, platform, based, magento, path, costs, solution, tco, comparison, cost, bigcommerce, vendors, commerce, revenue, elastic.