Top 2021 resources on management
Best management resource in 2021.
Learn more about management to improve your e-commerce strategy.
10 Money-Saving Inventory Management Techniques for eCommerce Businesses
Avoid these costly inventory mistakes with 10 techniques to get your inventory management under control, save money, and keep your eCommerce customers happy and coming back for more.
Topics: business, stock, management, ecommerce, customers, moneysaving, products, dont, youre, inventory, techniques, items.
12 PPC Tools & Software to Help Your Ad Campaigns Crush It
PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads.
Topics: tools, help, ad, ads, data, bing, allows, campaigns, management, google, ppc, crush, software.
13 Free Open-source Content Management Systems
Here is a list of open-source content management systems. Many have large developer communities that provide platform updates and thousands of themes and extensions. All of the systems are free, though they also offer paid plans for hosting services.
Topics: content, sites, free, cms, management, site, websites, systems, themes, opensource, features, price.
15 Social Media Management Tools for 2020
Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors. Here is a list of social media management tools to try in 2020.
Topics: posts, schedule, plans, engagement, price, tools, content, media, publish, social, management, start.
15 Time Management Skills, According to HubSpot Marketing Managers
It's late and you're working on a project that's due soon.
Topics: youre, managers, management, day, team, skills, according, tasks, manager, marketing, hubspot, project, working, work, task.
16 Free Project Management Software Options to Keep Your Team On Track
92% of U.S. workers feel that they could collaborate better with their colleagues.
Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park for most of us.
Topics: create, track, software, tasks, projects, tool, task, management, teams, free, project, options, team.
20 Technical Skills Every Marketer Needs
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy.
Topics: soft, media, management, marketer, skills, need, marketing, job, technical, skill, needs, data.
20 Time Management Apps to Help You Produce More & Procrastinate Less
As an entrepreneur, 24 hours in a day never feels like enough. If you're looking to maximize your productivity then check out these time management apps!
Topics: plan, set, apps, app, ios, procrastinate, management, free, youre, tasks, team, produce.
3 crucial tactics for effective ecommerce brand reputation management
Reputation hugely impacts the buying decisions of consumers today. A good reputation not only increases the value of a company, but also attracts customers and provides motivation for employees.
Topics: negative, businesses, management, united, tactics, effective, crucial, brand, reputation, customers, ecommerce, reviews, business, online.
3PL Founder: ‘I’m in the Exceptions Management Business’
Jay Sauceda launched his ecommerce fulfillment company, Sauceda Industries, in 2013 in Austin, Texas. He says packing and shipping products is easy. What's difficult, he stated, is managing unforeseen events.
"The shipping business is, essentially, the exceptions management business," he told me.
Topics: clients, 3pl, shipping, launched, sauceda, founder, management, orders, exceptions, business, ship, im, company, day, fulfillment, warehouse.
4 Management Styles to Strive For and 4 to Avoid
Growing up, a few of my baseball coaches were some of the most ruthless and demanding people I’ve ever met. They used fear to push my team to our physical and emotional limits, intimidated us with cruel ultimatums, and didn’t really seem to care about us as people. They did everything they could to win — and punished us when we didn’t.
Topics: employees, leadership, vision, avoid, managers, team, styles, management, theyre, strive, style, work, teams.
5 Things I Learned About Product (and People) Management This Year
This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I've learned a lot from both places about being a better product manager.
Topics: team, problem, things, learned, ship, management, feedback, ive, product, solving, customers, youre.
50,000 SKUs Later, Here Are the Lessons We’ve Learned About B2B Ecommerce
Over the past 30 years, our company has served thousands of retailers. But, to grow our business, it became more…
Topics: ecommerce, technology, going, pdf, skus, management, lessons, inventory, business, online, distributing, learned, later, b2b, weve.
6 Product Management Practices to Apply to Your Content Marketing
Content strategy is a phrase that means a lot of different things to a lot of different people.
Topics: product, practices, youll, user, steve, apply, users, work, marketing, youre, start, content, team, research, management.
6 Signs Your Growing Business Needs PIM Software
Here are six common signs that indicate a business should revisit its current operational workflows and evaluate how leveraging a lightweight product information management solution (built with the power and performance demands of large-scale enterprises) can help them scale and grow. Read more.
Topics: management, product, merchants, information, data, workflows, growing, end, needs, software, business, signs, pim.
6 time management tips for fulfillment managers
Oversee order processing, monitor inventories, and most importantly, manage a team of logistics professionals in an effective and efficient way - that’s just the top of the list of what fulfillment managers have to think about and solve daily. Here are six tips and techniques to implement into daily work processes to ensure the warehouses run like clockwork.
Topics: management, warehouse, implement, information, team, sure, good, managers, maintenance, way, work, systems, fulfillment, tips.
7 Reasons to Consider a Headless CMS
There are many reasons for a business to consider a headless content management system. Among them are a need to use content in multiple channels, a desire for improved customization, and relief from a cluttered, conventional platform.
Topics: app, headless, cms, business, wordpress, web, management, ecommerce, example, consider, content, reasons.
7 of the Best Ad Management Tools for 2020
Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.
Topics: tools, target, help, marketing, best, platform, data, ad, management, ads, accountbased, campaigns.
79 Marketing Tools and Software for Every Business & Budget
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?
As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.
Topics: hubspot, marketers, budget, business, create, marketing, content, software, video, team, tools, tool, management.
8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]
Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople.
Topics: reps, digital, ecommerce, sales, b2b, pricing, infographic, management, ways, mobile, customers, enable, digitally, order.
A Lesson in Project Management for Entrepreneurs
Despite solving a common problem, having massive media coverage, and being apart of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success. In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on the project management workflow helped them reach millions in sales. More
Topics: great, project, kind, things, think, phone, sure, management, yeah, thats, lesson, right, podcasts, entrepreneurs.
Alibaba management shakeup sees CFO promoted
In a significant Alibaba management shakeup, high-profile CFO Maggie Wu take on a new role overseeing investment strategy.
Topics: sees, investment, zhangto, changes, shakeup, alibaba, business, responsibility, growth, promoted, revealed, cfo, management.
All B2B startups are in the payments business
There’s a massive amount of revenue on the table, and it’s just too easy to blow this opportunity and alienate clients in the process.
Topics: trillion, b2b, companies, techcrunch, startups, management, payments, payment, clients, platforms, payfacs, business, transactions.
Are Big Changes Coming to the Ecommerce Stack?
Headless content management systems and site generators are driving a new content-centric web. The changes could be coming to ecommerce, at scale, very soon.
Topics: ecommerce, coming, systems, site, headless, content, management, shopify, big, platforms, product, gatsby, changes, stack.
Best Headless Content Management Systems (CMS) Vendors
If your business is committed to growing revenue through digital channels, and wants to be able to continuously iterate and optimize your website’s look and feel to keep up with ever evolving customer expectations, then you know how important it is to have a robust system for your team of marketers and merchandisers to manage your digital properties.
For decades now, teams have leveraged Content Management Systems (CMS) to manage and deliver dynamic content across the web. However, with the increased adoption of headless architectures in the CMS space, and the proliferation of new CMS vendors, it can be a bit overwhelming to choose the best CMS for your business.
In this article you will learn all about Content Management Systems (CMS), the difference between “headless” and traditional CMS offerings, and get a concise overview of all the major vendors that provide Headless CMS offerings so you can select the best CMS for your project.
What is a Content Management Systems (CMS)?
Let’s start off by understanding what a CMS is all about. A Content Management System is a software solution that powers the content on your website and other browser-based digital properties, and allows users to publish and manage website content without needing to build a custom website front-end in code.
CMSs will often provide pre-built templates that make it fast and easy for users to create, publish, and update web pages with new content – such as new copy, images, and more.
As digital channels have become a critical battleground for businesses to interact and transact with their customers, partners, suppliers, etc – the importance of Content Management Systems has increased considerably.
Like most other types of software applications, CMSs used to be primarily sold as on-premise software that you would buy, deploy, and manage on your own – but have increasingly moved to the cloud and are sold as Software as a Service (SaaS), which lowers the total cost of ownership for companies and increases the agility at which they can manage their digital properties.
What does it mean for a CMS to be “Headless”?
“Headless” is a concept that has gained increasing popularity in recent years, across a variety of application types, use-cases, and industries. It refers to the decoupling of the front-end of an application (i.e the user interface) from the back-end.
Using a headless approach is appealing for some projects because it provides more flexibility in how the back-end functionality is able to be configured.
This is because in a headless architecture you are accessing the back-end functionality directly via APIs (application programming interface), vs using a traditional architecture (i.e. non-Headless) where the front-end and back-end are fused together into a single application and you can only access and configure the back-end functionality through that application’s native front-end user interface.
However, a drawback of a headless architecture is that now you have two or more application components to integrate and manage, vs just a single application.
With a headless architecture, you (or a counterpart in your IT department, System Integrator, or Digital Agency) will also have to be comfortable working with APIs in order to get your headless application architecture up-and-running.
Looking to implement a headless approach?
Our comprehensive guide to getting started with headless commerce will teach you more about the architecture, how to work with the front-end of your choice, and how to choose a platform that fits your needs.
Read the Guide
Top factors to consider when selecting a CMS vendor:
Selecting the right Content Management System for your business is not unlike selecting any other piece of software. It all comes down to matching your business and technology requirements to the various vendor offerings in the market. That being said, some of the primary factors to consider:
Headless vs Traditional: as discussed above, deciding whether going with a Headless CMS architecture or a traditional approach is one of the key decisions you will need to make. This will come down to your desired flexibility, uniqueness of your business model, and digital maturity (either in-house or through an SI or digital agency).
On-premise vs SaaS: this one is fairly self-explanatory. You will need to decide if you want (or need, due to regulatory or other requirements) to host your CMS on your own or use a SaaS-based solution.
Integrations: you will need to map out what else you will need your CMS to integrate with (e.g. analytics, personalization, ratings and reviews, eCommerce, A/B testing, chat, etc), and determine if those integrations are pre-built and ready to use, or if you will need to build those integrations yourself.
Digital channels: you should think about your businesses revenue strategy for the 2-3 years and determine if you will only need a browser-based website, or if achieving your revenue goals over the next few years will require you to activate additional digital channels that may not be supported by a CMS (e.g. IoT, Kiosks, etc).
Best Headless CMS vendors you should be considering:
There are a LOT of Content Management System vendors in the market. And as much as analyst firms or peer review sites will try to rank the “best” CMS vendors, the reality is that there is no one best, there’s just the best for you. To that end, we’ve tried to provide an honest overview of the major Headless CMS vendors in the market, so you can pick the one that best addresses your specific needs.
First, we will start with a list of the native Headless CMS vendors (in alphabetical order):
Headquarters: London, UK
Number of employees: 134
Company overview: Amplience powers digital-first brands and retailers with the freedom to do more. Their low-code Content Management System, Digital Asset Management, and Digital Experience Management platform allows more than 350 of the world's leading brand teams to manage content, not code. The result is a rapid ROI for their clients who are delivering data and insight-driven customer experiences that drive deeper, more valuable customer relationships. Amplience supports the industry's transition to Microservice, API-first, Cloud and Headless (MACH) technologies, is MACH certified and an executive member of the MACH Alliance.
Headquarters: Berlin, Germany
Number of employees: 676
Company overview: Contentful helps digital teams assemble content and deliver experiences, faster. Their open and flexible content platform adapts to how digital builders work to meet business goals through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across devices and channels, so they can worry less about content maintenance and more about their customers. With offices in hubs including Berlin, San Francisco, and Denver, and a global team distributed across every time zone, they help thousands of businesses across the spectrum of digital maturity to move fast and meet customer demands. Contentful supports IKEA, Vodafone, Electronic Arts, and over 30% of the Fortune 500 to deliver market-leading digital experiences at scale through every stage of the customer journey. As stated in the Forrester Wave™: Agile Content Management Systems (CMSes) Q1 2021 report, Contentful has “a well-articulated vision for helping companies become digital first, plus the capabilities to help them get there.”
Headquarters: San Franisco, CA, USA
Number of employees: 229
Company overview: Contentstack was the pioneer in API-first, headless CMS technology. They accelerate and simplify content management across today's and tomorrow's digital channels, including web, mobile and IoT. From desktops to smart phones, from kiosks to smart watches, from billboards to jumbotrons, from dashboards to VR headsets – content is delivered with the push of a button and optimized for every screen, device, and channel.
Headquarters: Denver, CO, USA
Number of employees: 134
Company Overview: Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform. The Crownpeak DXM platform empowers Fortune 2000 companies to quickly and easily create, deploy and optimize customer experiences across global digital touchpoints at scale. Besides featuring content management, personalization, search, and hosting, it is the only digital experience platform that includes built-in Digital Quality Management (DQM) to ensure brand integrity, best practices, and web accessibility compliance. Recently, Crownpeak acquired Evidon, the leading provider of simple technical solutions to complex digital Governance, Risk & Compliance (GRC) challenges, including a new Universal Consent Platform, designed to help companies comply with the General Data Protection Regulation (GDPR).
Headquarters: San Francisco, CA, USA
Number of employees: 18
Company overview: Builder.io enables teams to build and optimize digital experiences on any site or app. No coding required, and developer approved.
Headquarters: Miami, FL, USA
Number of employees: 28
Company overview: dotCMS empowers users to build, deliver, and scale memorable and lasting customer experiences with their cloud-based or on-premise content management system. Used by Fortune 500 companies, SMBs, and digital agencies alike, dotCMS enables organizations to create, reuse, store and manage content with key features, including content authoring, multi-channel deployment, role-based access, REST-APIs, workflows, and analytics. dotCMS allows marketing teams to take control of their content with a NoCode authoring environment, including drag and drop builders for content, templates, layouts and more. Managers can use the system’s search feature to retrieve documents as well as index content and assets of a website. Additionally, the built-in SEO tool helps teams analyze keywords, compare pages, and optimize website visibility across various search engines. Built as an API-first platform, dotCMS offers best-of-breed capabilities that mean users can easily integrate with third-party applications they already use like Marketo, Hubspot, Salesforce, SAP, Magento, Google Analytics, and more.
Headquarters: Lexington, MA, USA
Number of employees: 20
Company overview: e-Spirit™—maker of the FirstSpirit Digital Experience Platform and best-in-class hybrid headless CMS—helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action. e-Spirit’s FirstSpirit Digital Experience Platform, offered through a SaaS or on-premises model, helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a hybrid headless CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action. e-Spirit, a Crownpeak company, has offices in the US, Europe and Asia Pacific. Customers include international brands and corporations such as BASF, Bosch, Belk, GNC, Nintendo, Olympus, Santander Bank, Carter’s, and many others.
Headquarters: Czech Republic
Number of employees: 245
Company overview: Founded in 2004, Kentico Software is a software vendor with 17-year experience in developing the best way to work with content. They are proud of being a Czech company with global impact that, without any external funding, managed to develop two products that help you tell your stories —Kentico Xperience and Kentico Kontent. We are headquartered in the Czech Republic with offices in the US, UK, Netherlands, Singapore, and Australia. They have 1,000 digital solution partners and our products power 30,000 websites across 120 countries. Customers include Gibson, Starbucks, Ingram Micro, Mazda, Kingspan, Hyundai, Vogue, and Allergan. Kentico Xperience is a fully integrated digital experience platform (DXP) combining content management system (CMS), digital commerce and digital marketing including marketing automation and personalization in a single comprehensive platform. Mid-market clients love Xperience because it helps them deliver complex digital experience to their customers. #DXP recognized by analysts Kentico Kontent is a recognized leader in headless CMS that empowers enterprise content teams to manage all their content in a single repository while freeing developers to build engaging digital experience by using the latest technologies of their choice. #NoCompromises with #ComposableDXP
Headquarters: Basel, Switzerland
Number of employees: 177
Company overview: Magnolia is a leading digital experience software company. They help brands outsmart their competition through better customer experiences and faster DX projects. Get full headless flexibility and seamless workflows across best-of-breed digital experience stacks. Global leaders such as Tesco, Avis, Generali and the New York Times all rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.
CMS Headquarters: San Francisco, CA, USA
Number of employees: 172
Company overview: Netlify is a Platform as a Service that integrates and automates all services that go in to making modern web projects. From free personal blogs to huge enterprise solutions, Netlify provides instant global performance.
Headquarters: San Francisco, CA, USA
Number of employees: 36
Company overview: Prismic provides a headless CMS with an API. They aim to simplify editing content on your website and make work enjoyable for developers, marketers, and content teams.
Headquarters: San Francisco, CA, USA
Number of employees: 58
Company overview: Sanity is the platform for structured content that lets teams build exceptional digital experiences. By treating content as data, modern organizations use their APIs to build optimal editing workflows and share content between systems to increase digital velocity. Their mission is to be the most versatile system for creating and distributing digital content to any device, application or channel.
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Next, we look at traditional CMS vendors that can be run in Headless mode (again, in alphabetical order):
Headquarters: Boston, MA, USA
Number of employees: 1,173 (note: Acquia provides a portfolio of software solutions, including but not limited to CMS)
Company overview: Acquia is the open digital experience platform that enables organizations to build, host, analyze, and communicate with their customers at scale through websites and digital applications. As the trusted open source leader, they use adaptive intelligence to produce better business outcomes for CX leaders.
Headquarters: San Jose, CA, USA
Number of employees: over 28k (note: Adobe provides a portfolio of software solutions, including but not limited to CMS)
Company overview: Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing, and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In their own words: “In short, Adobe is everywhere, and we’re changing the world through digital experiences.”
Headquarters: Mountain View, CA, USA
Number of employees: 608 (note: Boomreach provides a portfolio of software solutions, including but not limited to CMS)
Company overview: The Bloomreach Experience Platform (brX) competes in three core categories: Engagement (CDP and marketing automation), Content (headless content and experience management), and Discovery (e-commerce search, merchandising, recommendations, and SEO). They connect both customer data and product data to personalize all customer touch-points, leveraging our patented AI to recommend, predict, and segment. This empowers the marketer to create individual experiences, increase revenue, strengthen customer loyalty, and improve efficiency. With a global footprint, Bloomreach powers over 25% of all e-commerce experiences across the US and UK, and supports 300+ global enterprises including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer. Their global network of certified partners includes Accenture Interactive, WPP, and market-leading commerce platforms.
Headquarters: Hamburg, Germany
Number of employees: 143
Company overview: CoreMedia is the company behind Content Cloud, the product that empowers marketing professionals to master the rapid rollout of personalized, content-rich global campaigns without the need to code. Content Cloud makes brands more agile and enables them to successfully stage more product drops per year with less resources and higher quality. CoreMedia Content Cloud also provides a powerful platform for frontend and backend developers to innovate. CoreMedia Content Cloud empowers developers to build personalized experiences and integrate their own choice of best-of-breed services with ease. CoreMedia Content Cloud is architected to be the "missing piece" for both headless content and commerce systems, as well as existing eCommerce and Marketing applications which typically lack sophisticated tools for creating and previewing content-rich digital experiences. CoreMedia Content Cloud is an open, best-of breed, API-driven solution that combines a headless content repository with an advanced Web-based UI that allows editors to access content from any source and preview front-end customer experiences in real time. CoreMedia Content Cloud’s omnichannel content delivery engine can expose content in a media-neutral format to be rendered by any target channel – from websites and mobile apps to point-of-sale kiosks and shelf displays. CoreMedia Content Cloud ships with a set of pre-built productized integrations with leading eCommerce and marketing tools including IBM Watson Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, and Elastic Path.
Headquarters: San Francisco, CA, USA
Number of employees: 1,663
Company overview: Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Website: www.sitecore.com
In conclusion, a “headless” approach to your Content Management can offer tremendous benefits, in terms of the additional flexibility and agility in how you configure and manage your website content. But going headless is not for everyone, as it can sometimes introduce additional complexity into your application architecture.
Elastic Path provides a Composable, API-first, Headless Commerce Platform, so we are admittedly biased to a “Headless” approach, but we tried our best to provide an honest view of the pros and cons of “going headless” in general, whether for CMS, eCommerce, or any other application use-case. Also, given that our digital commerce platform is CMS-agnostic, we work with almost all of the CMS vendors listed in this article.
Topics: digital, platform, company, experiences, overview, cms, management, content, systems, headless, website, vendors, best.
Best Mailing List Software to Improve your Email Marketing Strategy
When I first began my marketing career, I was envious of emails.
Topics: best, emails, mailing, easy, email, improve, management, campaign, create, tools, list, strategy, tool, software, marketing.
Big Cartel vs Shopify – The Ultimate Comparison
As an ecommerce merchant, you’ve probably noticed that Big Cartel vs Shopify is one of those debates that are seemingly here to stay. While Shopify boasts of a huge following, BigCartel, on the other hand, has its fair share of…
Continue reading Big Cartel vs Shopify – The Ultimate Comparison
Topics: store, ultimate, cartel, selling, management, cartels, comparison, fees, shopify, big, plus, online.
Cash Flow Management: Why Cash Flow Can Be Even More Important Than Profit
Cash flow management is one of many reasons it's so hard to get a new business off the ground, and it becomes even more difficult when there's a crisis. If you're looking for one area to focus on that will have a dramatic impact on your business, this is it.More
Topics: management, revenue, important, flow, business, money, expenses, cash, youll, need, profit.
Common B2B Mistakes, Part 1: Catalog Management, Pricing
This post is the first in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I'll review errors related to catalog management, pricing, and user experience.
Topics: b2b, sites, catalog, merchants, product, user, pricing, products, site, customers, common, mistakes, customer, punchout, management.
Common B2B Mistakes, Part 2: User Management, Customer Service
This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service.
Topics: b2b, service, common, merchants, agents, users, punchout, site, customers, user, management, mistakes, customerservice, customer, transaction.
Common B2B Mistakes, Part 3: Shopping Carts, Order Management
This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll discuss mistakes related to shopping carts, checkout, and order management.
Topics: carts, sites, orders, management, merchants, mistakes, order, shopping, products, cart, common, b2b.
Drip eCommerce CRM Review: Better CX Management (June 2019)
Thinking of using a tool like Drip eCommerce CRM? The world of eCommerce is very competitive. By 2021, it should be worth about 4.8 trillion dollars. Getting ahead in an environment as cluttered as that one means knowing how to…
Continue reading Drip eCommerce CRM Review: Better CX Management (June 2019)
Topics: marketing, crm, better, ecommerce, drip, customers, audience, cx, customer, management, youre, need, email, review.
During Covid, Ecommerce Founders Can Invigorate Their Companies
Entrepreneur-lead businesses can become unwieldy as they grow. To survive, founders often must embrace a management system and delegate responsibilities. "An entrepreneur slips and falls off the edge of a cliff. On his way down, he manages to grab onto the end of a vine," wrote Gino Wickman, in his book, "Traction."
Topics: covid, invigorate, companies, ecommerce, work, entrepreneur, system, businesses, eos, founders, management, scaling, entrepreneurial, vine.
E-commerce explosion driving worldwise warehouse boom
An e-commerce-driven warehouse boom will see 57,000 more distribution centres in operation by 2025 then existed last year.
Topics: chain, boom, explosion, growth, management, systems, worldwise, warehouse, software, market, facilities, supply, ecommerce, wms, driving.
EBay announces plans for new strategic initiatives under pressure from investors
In January, eBay received a strongly worded letter from activist investors Elliott Management, outlining a way forward for the company that Elliott saw as floundering. Two weeks ago, the company announced it was restructuring operations and laying off some of its workers. Today, the company announced further steps toward reorganizing, much of which sounds straight […]
Topics: plans, management, company, stubhub, value, today, elliott, investors, pressure, marketplace, announces, ebay, announced, review, initiatives, strategic.
EQT acquires freemium graphics and stock photo marketplace, Freepik
Freepik, a Malaga-Spain based website which offers a curated freemium marketplace of vector graphics and stock photos fed by a community of contributing designers and photographers, is being acquired by investment and private equity firm EQT. The EQT Mid Market Europe fund has entered into an agreement to acquire a majority stake of Freepik from […]
Topics: freemium, global, freepik, graphics, marketplace, digital, content, stock, users, partner, techcrunch, network, acquires, freepiks, eqt, management.
Ecommerce CMS: Why Content Still Reigns and 11 CMS to Get Your Message to Your Potential Customers
It’s hard to dispute the power of the written word. Good content has the power to communicate information, to educate,…
Topics: business, cms, online, wordpress, best, content, ecommerce, store, marketing, management, platform.
Elastic Path Summer Product Innovation Recap
As the summer continues to wind down and fall begins to creep in, we have a lot of new things to look forward to. Some of us are getting ready to go back into offices; sending our kids back to school; starting new journeys; and long awaiting the normalcy to gather for holidays with our loved ones. But even with all these new beginnings, one thing remains the same, consumers will be SHOPPING - And as such Elastic Path continues to innovate and make updates to our products to ensure that brands are able to provide the best eCommerce shopping experiences for their customers.
This summer at Elastic Path, we focused primarily on enhancing existing feature capabilities within Elastic Path Commerce Cloud. These enhancements address a variety of concerns from locale support to advanced pricing. While we have made a plethora of changes, this article focuses on the major updates to the solution. These include:
The Launch of Catalog Composer
Account Management Enhancements
Advanced Pricing Support
Product Content Management Enhancements
And Promotion Enhancements.
With the release of these new innovations, Elastic Path is making it easy to support your complex eCommerce strategy across multiple business models such as B2C, B2B, B2B2C, and DTC. Learn more about all of our product innovations here.
The traditional catalog management we see today was built over a decade ago, before brands had even begun to think about addressing multiple geographies, deploying multiple touchpoints, and launching multiple brands all under one umbrella. Therefore, there’s no surprise why addressing the aforementioned concerns have been so difficult. Traditional catalog management, until today, has been extremely rigid, and usually results in brands spending excessive time and money to customize their unique catalog needs, only to still delay time to market and hold back the organization.
Catalog Composer by Elastic Path, previously introduced as a part of Product Content Management in March, alleviates these complexities by leveraging the industry’s only decoupled catalog architecture, to empower brands to rapidly compose and continuously optimize products and pricing into unlimited, unique catalogs across all your routes-to-market such as multiple brands, accounts, geographies, touchpoints, and business models. Catalog Composer will be key in managing catalogs across your B2B, B2C and B2B2C business models 5x faster than any other eCommerce solution.
Learn more about Catalog Composer
Account Management Enhancements
Elastic Path Commerce Cloud previously only leveraged Open ID Connect to enable user authentication with external identity providers such as Okta and Ping. However, we have now implemented a new password profile support that enables users to log in using a username and password, instead of only relying on an OpenID Connect profile. Now your team has the ability to create user authentication info to be associated with either Password Profiles or OpenID Connect Profiles. These APIs can also be used for account member authentication.
Explore more about Account Members with Password Profiles
Advanced Pricing Support
In a competitive market, eCommerce owners are always thinking of ways to stay ahead of the competition and increase their value. One such way we see this done is by deploying a variety of pricing strategies. Elastic Path has released both Volume Pricing and Sales Pricing to help with your strategies.
Volume Pricing now allows you to offer different pricing for minimum quantities of items that your customer purchases. This means when a customer has added a sufficient quantity of an item and meets the minimum quantity specified, all items in that cart will be discounted.
On the other hand, Sales Pricing grants you the ability to advance-schedule the specific time and date for sale prices books to go live. This will be great for stores that want to schedule season pricing in products without creating a new pricebook or catalog request.
Explore more about Volume and Sales Pricing
Product Content Management Enhancements
Since the launch of Product Content Management, customers have found it so easy to import, enrich and organize their product data in one central location. To make Product Content Management more customizable, we have added templates and attributes to configurations, support for multi-byte languages and locale support. Templates and attributes allow you to attach a specific set of custom fields to your products in Product Content Management. Multi-byte language support extends Product Content Management to support languages such as Chinese, Japanese and Korean characters, making your offered languages more inclusive. And lastly, locale support allows you to localize product names, descriptions and other strings if your store supports multiple languages.
Explore more about Product Content Management enhancements
Promotional offers play a major role in a customer’s shopping cycle and can make a significant difference in cart value. Elastic Path has updated and added new promotions to be offered throughout your eCommerce journey.
Bundle Discount - Bundle discounts allow your team to offer bulk discounts when selected products are purchased together.
Free Gift Discount - Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased.
Usage Per Line Item - Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times.
Max Application Per Cart Limit- This promotion update allows your team to limit the quantity available for purchase at the promotion price.
Elastic Path Commerce Cloud is equipped with a variety of other promotions that you can explore here.
We are thrilled to continue innovating here at Elastic Path. If you would like to keep up to date on our newest product innovations, explore our product innovation page for major updates and our product changelog for all major and minor updates.
Topics: elastic, product, content, summer, multiple, path, recap, innovation, management, catalog, support, pricing, products.
Event management contest helps students (and my business)
I have been slow to adopt videos to showcase my decór products. But I had a brainstorm: I would create a competition for three event management students to produce nine themed events for three stylists in three hours — while being videoed and photographed
Topics: wine, suppliers, event, contest, student, venue, stylists, helps, management, video, students, events, business.
Everything You Need to Know About Marketing Operations in One Place
One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.
Topics: email, marketing, ops, management, strategy, place, help, need, operations, goals, tasks, know, team.
Five ways eprocurement can revolutionize supply chain management
eProcurement platforms allow businesses to rationalize supply chain and eProcurement processes, providing greater accountability and facilitating collaborative supplier relationships. EProcurement on its own isn’t a complete solution to supply chain cost management, but it is an essential component in creating collaborative supplier relationships, reducing error, and taking control of spending and procurement.
Topics: relationships, revolutionize, supply, procurement, eprocurement, spending, management, supplier, platforms, businesses, ways, chain.
Foxy Review: Simplifying eCommerce for Everyone
There are many eCommerce solutions and tools out there. Depending on your needs, you can choose to opt for a hosted or self-hosted platform. For some users, a hosted solution is a good idea. On the other hand, others might…
Continue reading Foxy Review: Simplifying eCommerce for Everyone
Topics: hosted, foxy, solution, plan, management, review, ecommerce, online, month, platform, simplifying, store.
Francisco Partners acquires Consignor Group
Consignor Group, a Nordic delivery management software company, has been acquired by Francisco Partners. The private equity firm pays 1.5 billion Norwegian kroner (almost 140 million euros) for the deal. Founder Peter Thomsen will continue as CEO and a 30 percent shareholder in Consignor Group. Thomsen founded Consignor in Oslo,… Continue reading
Topics: ecommerce, nordic, management, company, thomsen, delivery, consignor, acquires, partners, group, francisco, software.
From bootstrapped to a $2.1B valuation, ReCharge raises $227M for subscription management platform
ReCharge, a provider of subscription management software for e-commerce, announced today that it has raised $227 million in a Series B growth round at a $2.1 billion valuation. Summit Partners, ICONIQ Growth and Bain Capital Ventures provided the capital. Notably, Santa Monica, California-based ReCharge was bootstrapped for several years before raising $50 million in a […]
Topics: customers, growth, techcrunch, oconnor, million, management, raises, subscriptions, valuation, platform, bootstrapped, saw, 21b, subscription, products, 227m, ecommerce, recharge.
Get guaranteed rent for your home from new startup Doorstead
Missing out on a month’s rent because you can’t find a tenant is a huge loss. Searching for someone to fill a home takes work, while property managers are incentivized to price your place too high, leading to costly vacancies. But new startup Doorstead wants to take on the risk and the work for you. […]
Topics: property, management, owners, rent, tenants, startup, waliany, days, doorstead, techcrunch, offer, guaranteed.
Headless Commerce: A Digital Differentiator
When anything loses its head, the results are typically less than pleasant, but that’s not the case with headless commerce. Read on to learn why many merchants are warming up to the idea.
Topics: management, apis, approach, digital, commerce, differentiator, development, headless, ecommerce, experience, merchants.
How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution
No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed.…
Topics: product, challenges, pim, multiple, technology, information, addressing, ecommerce, management, erp, business, solutions, data.
How B2B Order Management is Improving Efficiency and Driving Growth
The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations. You’re…
Topics: driving, youll, inventory, orders, online, customers, business, improving, order, b2b, growth, systems, efficiency, management.
How Brand Management Has a Direct Impact on Your Bottom Line
If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s your job to help it grow and improve.
Topics: include, notable, brand, management, line, branding, assets, company, impact, agency, marketing, direct, customers.
How Broadcast Journalism Helped Me Pivot to Social Media Management
Pivoting from a career in broadcast journalism was a big decision for me.
Topics: pivot, management, comes, helped, broadcast, writing, social, im, journalism, content, marketing, media, learned.
How HubSpot Manages a Giant Website With a Tiny Team
I can’t write a single line of code.
So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
Topics: manages, team, strategy, pages, web, management, website, user, giant, tiny, business, hubspot, conversion, site.
How Technology Can Help You Create A Winning Product Content Strategy in 2019
Product content has always been key to standing out on the very cluttered, very competitive digital shelf. Consumers expect an…
Topics: strategy, digital, brands, team, help, brand, sales, create, technology, content, information, management, winning, product.
How eCommerce Impacts B2B Account Management
I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.
Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. While B2B eCommerce teams have been clamoring for more feature rich experiences that enable the B2B buyer to get full account level visibility into transaction history, there are considerations the business will need to consider ensuring so that the customer experience is seamless and aligned across new digital and past account management processes. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.
Market Trends in B2B eCommerce
Back in 2015 Forrester analyst Andy Hoar forecasted that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers. With the pandemic hitting in 2020, it is not clear if this prediction came true, but eMarketer published a study last year that predicts double digit YoY growth of B2B eCommerce through 2024. Adoption of B2B eCommerce is no doubt accelerating and aligning a B2B eCommerce strategy with existing account management teams could be the most critical success factor.
Time = Money
Every account manager that is worth their salt has reflected on the fact that if they could only find more time in the day, they could manage more customers and make more money. Now think about all the repeatable tasks you might be doing as an account manager that could be automated or self-service enabled for the buyer. This is where eCommerce can be a major ally to the account manager and enable the low effort buying experience customers want.
Processing order forms for consumable parts, adding more user licenses to the active contract, amending the contract to increase monthly supply, helping to coordinate service calls, managing renewal paperwork, etc. eCommerce enabling and automating these experiences with over the course of a month, likely free up more time for account managers to engage with customers in value-added conversations vs. pushing internal process through. The research says that the customer would prefer to manage these tasks without the account manager involved anyway, so why is the account manager wasting value time doing it for the customer? Gartner recently reported “43% of B2B customers would prefer not to interact with a sales rep at all, leaving the long-term future of in-person B2B selling in significant doubt for even the most complex of purchases.”
Recommended Action: Account managers likely have a list of repeatable tasks the eCommerce and marketing automation teams can use to design more self-service buyer experiences. Once the experience is online, account managers then can show customers how they can use them, enabling a more positive experience for the buyer that they can pass on to other buyers at the account to expand revenue opportunities between the buyer and seller.
Selling "Inside" of Digital
Humans are creatures of habit and as an account manager you can add value to your customer by learning how to operate inside of the digital buying experience. What that means is, account managers can engage with the buyer while in the digital workflow and enable a low effort experience that creates value and helps buyers gain more confidence in your product/brand. Essentially you turn the buyer into an educated advocate, and you give them the resources they need to educate others at the account internally. Success in this area requires tight collaboration with marketing, as the Website needs to have the content buyers seek during the selling process. Account managers can help identify and create the experiences that work best for buyers. That content also needs to show strong differentiation – which is typically the main reason sales creates PPT for each customer meeting. They need to show how different the solution they sell is compared to competitors.
Recommended Action: Ensure account managers know the Website inside and out. Limit the use of attaching static content to email and instead promote the use of links and content online when nurturing customers through a buying process. Consider putting core documents like MSAs, Terms and Conditions and Quoting tools online that the buyer and selling can use together when engaging.
Looking to implement a headless approach?
Our comprehensive guide to getting started with headless commerce will teach you more about the architecture, how to work with the front-end of your choice, and how to choose a platform that fits your needs.
Read the Guide
Account Managers + Chat = eCommerce Gold
Account managers have more tools at their disposal than ever to understand buyer engagement and communicate with buyers. eMail and LinkedIn have become the norm for account managers in how they communicate with buyers online, and while those are digital experiences, they are also very static and do not meet the buyer on your Website when they are engaging in an active buying decision. In B2B the more an account manager is in sync with buyers’ active digital behavior, the more they will be meeting the buyer in a low-effort, digital experience when it is best for their schedule. In B2B there are almost always questions that need human assistance to gain confidence needed to make a purchase decision, which is why Website chat has become so popular in B2B and almost mission critical when coupled with eCommerce.
Chat has become the leading contact source within the online environment, with 42% of customers using chat versus email (23%) or other social media forum (16%). (Source: J.D. Power)
However, the gap with most B2B sellers, it that most resources that staff live chat are junior business development resources and they will do their best to take in the information and route it back to the account manager for follow-up. However, as eCommerce is enabled in B2B, buyers are in active buying processes while they are
on your website. The best buying experience will be to have the account manager online, ready to answer questions that in turn enable the buyer to feel confident about making a purchase in that moment. Marketing and sales technology operations have tools available to enable this always on “segment of one” for account managers. It just requires getting involved with the technology, ensuring your customer data is updated and accurate and making yourself a part of the channel your customers want to use when online making a purchase decision.
For the account manager, they can consider this is the new “closing while on the golf course” model. Instead of closing the deal playing golf with your buyer, you can be out on the course with your friends, significant other or maybe enjoying a peaceful round on your own.
Recommended Action: Account managers need to insist that they get access to more “always on channels” that engage with customers online and in an active buying process. Marketing is more than willing to enable these tools, the missing link is account managers willing to make digital communications (beyond email) an integrated part of their daily lives at work. We are doing it with Facebook, Texting, Tick-Tock, and Instagram part of our personal lives. Why not add it to our work lives, customers will appreciate you being there.
Buyer Confidence is Critical
When a buyer is online and presented with the option to buy using an eCommerce experience, the most critical factor is confidence that their decision will be a good one. This is true for both B2C and B2B buying decisions. However, unlike B2C purchases, the B2B buyer is likely making a decision that will affect their entire team or maybe even the entire organization. Confidence is even more critical in B2B and without the account manager to answer questions or help find content and documents that build trust between the seller and buyer, you may struggle to gain buyer adoption online. A Gartner survey of nearly 1,000 B2B customers reveals that those who report a high level of decision confidence are 10 times more likely to make a high-quality, low-regret purchase. Confidence is created when the buyer can clearly understand and articulate the differences between your offering and the competitions’. As outlined in the Gartner study, account managers that become part of the digital experience can “help customers make sense of all the information they encounter, explaining implications, alternatives, and undiscovered opportunities in an understandable and compelling way.” This combined with better digital experience guided by what worked in live account manager meetings of the past will be a critical success factor for B2B eCommerce success.
Recommended Action: Bring the account team into your eCommerce project and have them input on what does and does not work to process the sale. Ask how they create differentiation and get their input on where things are too “look-a-like” with the competition. Use this as an opportunity to not only create new low-effort digital experiences for buyers, but also enable the account management to internalize how they can be “inside” the experience with the customer.
Topics: buyer, managers, account, management, impacts, manager, digital, b2b, ecommerce, customers, experience, online.
How to Create an Editorial Calendar [Examples + Templates]
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.
To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar.
Topics: team, create, need, blog, management, examples, content, publish, templates, google, calendar, best, editorial.
How to Grow and Improve Operations with eCommerce Inventory Management
Are you looking to improve your eCommerce inventory management? According to a 2017 report, 43 percent of small business owners still count inventory by hand, rely on pen and paper, and manually key in data. That’s staggering, given how fast-paced and competitive today’s market is. It’s these kinds of manual systems that lead to supply […]
Topics: inventory, right, order, operations, need, hand, business, management, ecommerce, stock, youre, manual, improve.
How to Manage Inventory as You Build, Launch & Grow Your Business
Advanced inventory management strategies to help you prep, plan, and execute your inventory management operations successfully.
Topics: launch, business, products, manage, sales, grow, demand, inventory, build, costs, management, order, stock, product.
How to Manage a Remote Team: Your Guide to Virtual Leadership
Managing a team is hard enough in person. But now, managers across the world are faced with the new territory of doing it all online. For some, it’s temporary. But for many, remote teamwork isn’t going anywhere for the foreseeable future. Even after the dust settles and the pandemic is […]
Topics: teams, best, remote, managing, need, virtual, leadership, guide, tools, manage, way, management, things, team.
Intelligent eCommerce Democratizes Data for B2B Clients
Anita Andrews, Magento's Head of Data Analytics Services, weighs in
Topics: predict, learning, intelligent, mbi, management, machine, inventory, ecommerce, magento, data, b2b, democratizes, clients, andrews, using.
Intercom Inbox Review: Cross-platform Lead and Customer Service Management
At some point in your ecommerce professional career, you're going to feel like you're overwhelmed with leads and customer support requests. Current users, customers, and potential clients are constantly trying to converse with you and your customer support/sales team. That's a…
Continue reading Intercom Inbox Review: Cross-platform Lead and Customer Service Management
Topics: review, plan, lead, customers, support, service, crossplatform, inbox, customer, messages, youre, sales, intercom, management.
Inventory Management 101: The Short Guide for Ecommerce Entrepreneurs
In this post, you'll learn about all the most popular inventory management systems and how to implement them in your ecommerce business, big or small.
Topics: order, sales, businesses, management, store, stock, inventory, demand, using, products, system, ecommerce.
Is chargeback management part of your holiday commerce strategy?
As businesses start to gear up for the peak shopping season, we must not forget to plan for and prevent post-holiday chargebacks. This article will identify the three primary sources for all chargebacks and how to prevent chargebacks before they even happen.
Topics: chargeback, product, commerce, verification, merchants, chargebacks, tools, transaction, management, fraud, holiday, strategy, friendly.
Key Benefits Of An Order Management System
Customer expectations, product demands, and order management systems have changed. As customers increasingly drive the buying journey, merchants must adjust quickly to ensure they are delivering a seamless customer experience in a way that is cost-effective for their businesses. Read more.
Topics: inventory, customer, process, system, customers, business, expect, order, channels, key, benefits, management.
Kooomo Review: Future Ecommerce Today
This Kooomo review takes a look at all the critical features that principally set it apart from the rest, the pricing structure for different types of users, and finally, overall suitability Commercial transactions conducted electronically over the web. That’s the…
Continue reading Kooomo Review: Future Ecommerce Today
Topics: review, kooomo, business, thirdparty, platform, users, future, ecommerce, online, system, today, management, thats.
Magento Introduces Magento Payments
Addresses Merchants’ Biggest Payments Challenges: Improved Conversions, Cash Flow Management, and Fraud Guarantee.
Topics: magento, introduces, options, fraud, payment, security, online, management, merchants, payments, reconciliation.
Magento Previews Magento Sales and Advertising Channels
Empowering Merchants to Seamlessly acquire, engage, and convert customers across Amazon Marketplaces and the Google Network
Topics: amazon, management, google, catalog, magento, sales, merchants, channel, previews, integration, channels, advertising.
Managing Projects with Gantt Charts
Gantt charts have been around for more than 100 years, but these visual project management tools are still among the best ways to manage deadlines, keeping them on time and on budget.
Topics: path, project, critical, charts, sequence, managing, tasks, projects, management, completed, gantt, floating.
New Release: B2B Account Management
The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect.
This release provides the following capabilities
Ability to create, view, and edit accounts (Seller Admin)
Ability to add, view, and edit users to the accounts (Seller Admin)
Ability to create orders and view order history for their account (B2B Buyers)
These capabilities enable B2B brands to support B2B shopping experiences where buyers are transacting on behalf of their organization. Consider a B2B faucet manufacturer (Seller) and big-box retailer (Buyer). The seller can create an account for a big-box retailer and add multiple account members e.g., John and Jane to that account. After John and Jane create orders for their account, they can view account order history which will include orders from both John and Jane.
The APIs in this release are labelled Beta. These APIs provide early access into the Account Management functionality and enable Elastic Path customers to provide feedback earlier in the development process, before the APIs are finalized. Customer feedback is important to us, as it helps us better understand functional requirements and address problems early.
We plan to add features incrementally and release frequently. Soon you can expect dashboard support for managing accounts. Today account members can login using OpenID Connect, soon they will be able to login using username and password. These are just a couple of examples of what’s next. As new features are released, they will be added to Elastic Path Commerce Cloud changelog.
With Account Management capabilities brands and B2B buyers can more effectively manage their B2B transactions. Use the postman collection to try these new Account Management APIs. Additional details on this new feature can be found in the documentation.
Topics: account, seller, create, path, release, b2b, management, apis, support, view.
New Release: B2B Account Management Enhancements
Following the recent blog for the release of Account Management for Elastic Path Commerce Cloud, we've now added support so you can start managing your accounts within Commerce Manager, the ability to allow account members to login via a username and password, and support for Addresses for an account.
Commerce Manager Support
We first released Account Management via our beta APIs, this most recent release brings the following capabilities into Commerce Manager, our business-user tooling, for Seller Admins:
Ability to create, view, and edit accounts
Ability to view members of the account added via the api
Ability to view orders of the account
Ability to create, view, and edit addresses for the account
The above capabilities now enable you to set up accounts from Commerce Manager which can be leveraged in your storefront and other touchpoints.
Consider a B2B hardware manufacturer (Seller) and a big-box retailer (Buyer). The hardware manufacturer can now manage accounts in Commerce Manager creating an account for the big-box retailer, additionally an address can be added for use in the checkout process.
The seller can now add account members John and Jane to the account created, via the api. After John and Jane create orders for their account, the seller can view the order details for both John and Jane from within Commerce Manager.
Username and Password APIs
We've also added the support for account members to log in via username and password in addition to the previous login using OpenID Connect. The new capabilities include:
Ability to create, view, and edit password profiles for an authentication realm
Ability to create, view, and edit user authentication info to an authentication realm
Ability to add, view, and edit password profiles for a user
Ability to add, view, and edit OpenID Connect profiles for a user
With these new capabilities, you can now enable account members to authenticate via username and password. This allows you to get started with Account Management without setting up an OpenID Connect Provider for authentication, making it easier to start using Account Management and saving some time in your busy day.
For a more detailed guide on how to do this check out our How-To guide for Adding Accounts and Account Members.
We will be continuing to add features incrementally and release them frequently. You can soon expect to be able to add account members from within Commerce Manager. We'll also be adding Events and Webhooks support for Account Management APIs.
As new features are released, they will be added to the Elastic Path Commerce Cloud changelog, so, make sure to keep an eye out for that!
With these new Account Management capabilities B2B brands and buyers can more effectively manage their transactions. Use the postman collection to try out these new APIs. Additional details on these features are available in the documentation for both Commerce Manager and APIs.
Beta API Reminder
The APIs in this release are labelled Beta. These APIs provide early access into the Account Management functionality and enable Elastic Path customers to provide feedback earlier in the development process, before the APIs are finalized. Customer feedback is important to us, as it helps us better understand functional requirements and address problems early.
Topics: commerce, b2b, management, account, members, edit, create, view, capabilities, enhancements, manager, password, release.
New WooCommerce Navigation Prototype: Call for Testers
Enjoy a first look at the new WooCommerce navigation prototype & weigh in on how it impacts store management. Get early access & shape the future of Woo!
Topics: testers, taking, future, way, management, navigation, woocommerce, woocommercewere, prototype, testing, woocommercewe, store.
Optimizing Your Magento Commerce Site for the 2019 Holiday Season
Tips that Merchants who use Magento Commerce should consider employing to ensure a robust digital holiday season
Topics: cloud, advantage, season, magento, holiday, article, deployment, site, management, commerce, digital, optimizing.
Optimizing the Customer Journey: How Marketers Are Overcoming Obstacles
Takeaways from the Econsultancy roundtable discussions with client-side marketers
Topics: understand, management, distributors, obstacles, overcoming, marketers, goal, optimizing, journey, agreed, customer, data.
Order Management Systems: How to Pick the Best OMS for Ecommerce
In ecommerce, the merchant and the customer share a common goal: to get the product from customer order entry to…
Topics: orders, customer, management, system, shipping, choose, ecommerce, oms, best, business, order, inventory.
Personality Tests: a Gimmick or Helpful Management Tool?
My coworkers and I love personality tests. We share them with each other to have fun and get to know each other — an important task since half of our team is remote and sprinkled across the country.
Topics: tool, team, results, tests, personality, gimmick, candidate, seriously, fun, employees, management, helpful, test, theyre.
Reading List: Ben Houston of ThreeKit
“Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why. For this installment, we corresponded with Ben Houston, chief technology officer of ThreeKit.
Topics: product, software, great, reading, clear, ben, houston, list, favorite, management, contains, threekit, book, technology, enterprise.
Reputation Management: How to Protect Your Brand Online in 2021
A positive brand image can undoubtedly influence a consumer's decision to buy a product — and, for virtually every business, building a positive brand image starts online.
Topics: reputation, protect, reviews, customers, brand, management, online, consumers, business, customer, experience.
Rethinking Your Premium Content: How to Build a Guided Learning Course
Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more?
Topics: management, guided, build, premium, marketing, content, rethinking, users, courses, prospects, learning, course, lms.
Robinhood revives checking with new debit card & 2% interest
This time it actually has insurance. Zero-fee stock-trading app Robinhood is launching Cash Management, a new feature that earns users 2.05% APY interest on uninvested money in their account with the ability to spend it through a special Mastercard debit card. The waitlist opens today in the U.S. with the first users to be admitted […]
Topics: techcrunch, balance, revives, robinhood, apy, minimum, management, interest, checking, users, cash, debit, card.
Salesforce adds integrated order management system to its arsenal
Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way. “This is a new product built from the ground up on the […]
Topics: process, systems, tools, arsenal, integrated, customers, think, techcrunch, system, adds, order, management, service, salesforce.
ShipBob Review: The Ultimate Order Fulfillment Solution?
Are you starting an online business from scratch and aren’t sure where to start with the shipping process, or are you an established company in need of a more scalable shipping solution? Consider ShipBob, a fulfillment company that helps you…
Continue reading ShipBob Review: The Ultimate Order Fulfillment Solution?
Topics: ultimate, solution, shipping, orders, shipbob, management, helps, order, inventory, fulfillment, customers, review.
Should You Use a WordPress CMS for Your Enterprise-Level Website?
Let’s take a trip in time together. We’ll go back to May 2003, when after much fanfare and hundreds of…
Topics: solution, plugins, really, content, cms, sites, product, need, site, enterprise, management, companies, wordpress.
Store Management Tips for Busy Entrepreneurs
Busy store? You can’t find more time in the day, but you can use it better! Get the inside scoop: store management tricks, hacks, & tools to boost efficiency.
Topics: tools, great, youre, busy, order, entrepreneurs, customers, store, tips, inventory, instead, emails, management.
The 14 Management Principles Every Manager Needs to Know
When you think of the French mining industry in the 1890’s, what pops in your mind? Terrible working conditions? A catastrophic collapse? The black lung?
What about the birth of modern work culture?
Topics: teams, message, employees, needs, team, manager, need, management, know, principles, translation, goals, meet, work.
The 22 Best iPaaS Vendors for Any Budget
As your business grows and evolves, you'll inevitably find yourself adding more applications to your tech stack. If those applications run on different platforms and can't communicate effectively, you're going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down.
Topics: vendors, ipaas, api, offers, budget, management, integration, best, workflows, tool, security, data, integrations.
The 34 Best To Do List Apps for Every Entrepreneur
Productivity is everything for the busy entrepreneur. Especially if you’re flying solo or running things with a small-but-mighty team. But when you’re working for yourself, your to do list never ends. That thing goes on forever. I’m one of those old-school people who likes to write down my to do […]
Topics: reminders, need, management, android, tasks, best, task, app, apps, list, add, entrepreneur, iospricing.
The 4 Best Content Management Software Tools in 2019
These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well.
Topics: content, tools, software, management, marketers, best, support, developer, need, help, tool, ability.
The Best Social Media Management Tools
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
Topics: tool, media, tools, content, social, team, members, best, free, management, manage.
The Heart of Commerce: Product Data Management + Catalog Functionality
The product data management and catalog functionality are the heart of any commerce solution, as they define what can be sold to customers and how quickly new products can be brought to market across different channels. Plus, it's likely that many different teams at an organization, from engineering to merchandising, will be involved in managing products and catalogs. All of this together makes the technology you choose to use for this piece of your commerce strategy extremely important.
But, the majority of commerce platforms, built their catalog functionality 10-20 years ago when the digital needs of brands were simpler than what they are today. At the time of their creation, being online with a simple site was enough to drive revenue growth. Brands didn’t need to power experiences across multiple geos, business models, touchpoints and more – all requiring their own unique catalogs. Plus, product assortments did not change as rapidly and continuously, meaning that speed to launch and optimize products and catalogs was not crucial to an eCommerce team’s success.
This dated functionality is often extremely rigid, both in terms of product data and catalog management. Often these solutions impose their own data structures on the application owner making it time-consuming and cumbersome to upload product data from external sources such as PIM, ERP, or even just spreadsheets. In addition, these solutions often tightly link price books and products meaning that entire catalogs need to be duplicated and customized in order to support a brand’s unique requirements. For brands who need to support multiple catalogs across geos, accounts, business models, brands, and touchpoints the lack of flexibility in these traditional commerce platforms results in time-consuming and expensive workarounds needing to be built, resulting in duplicative efforts, expensive rework, and delayed time to market and revenue.
At Elastic Path, we heard these pain points from our customers and committed to finding an alternative way to manage product data and easily create the unique catalogs you need to drive business growth across multiple routes to market. That’s exactly why we have reinvented product and catalog management, with our new Product Content Management service.
This new addition to our composable, API-first, microservices-based platform, Elastic Path Commerce Cloud, was created to make the daily lives of teams responsible for managing products, pricing, and catalogs at branded manufacturers easier. Product Content Management provides the flexibility to use your existing data structure to rapidly compose and continuously optimize products and pricing into unlimited, unique catalogs across all your routes-to-market such as multiple brands, accounts, geographies, touchpoints, business models, and loyalty tiers.
This empowers brands to reduce catalog management time by 5X resulting in more consistent user experiences and faster time to market.
Product Content Management offers the flexibility and ease for brands to:
Import and enhance product data using their existing data schema, decreasing the time it takes to get new products live.
Create hierarchies, such as multi-level categories or lines, based on their unique internal structures instead of having to create expensive customizations.
Manage products and pricing separately allowing for the flexibility to support unique catalogs without custom extensions or manual catalog management.
Compose hierarchies (products) and prices into the unlimited catalogs that meet business needs across geographies, customer accounts, touchpoints, brands and beyond.
Assign rules to catalogs so that they are dynamically surfaced for the right customers at the right time.
With Product Content Management, branded manufacturers have the unlimited flexibility to seamlessly create, customize, and manage the products and catalogs they need to support unique business requirements, including: multiple geographies, business models (B2B, B2C, etc.), customer/account types (rewards customers, tiered customers), brands, touchpoints (kiosk, pop-up, web, etc.), etc. Product Content Management puts the control back in the hands of branded manufacturers so they can confidently support and sell their unique products at the correct price and in the proper experience, decreasing time to market, and powering revenue.
To learn more about how your business could benefit from the flexibility and time-saving simplicity of Product Content Management, contact us today.
Topics: catalogs, catalog, unique, management, content, commerce, brands, flexibility, functionality, business, heart, products, product, data.
The Leader's Guide to Effective Change Management
The only constant in life is change.
Topics: structure, communication, managers, effective, plan, guide, change, way, leaders, step, management, model, team.
The Ultimate Guide to Community Management
In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees.
So, what is it that has people feeling a disconnect to others and the companies they do business with?
A lack of community.
Topics: content, community, management, social, members, audience, brand, type, customers, ultimate, media, guide.
The Ultimate Guide to Management
Whether you’re selling online products or a packaged service, efficient businesses have one thing in common: great managers.
Topics: management, guide, managers, staff, work, manager, goals, theyre, team, tasks, ultimate, leadership, project.
Thumbtack acquires home management startup Setter
Thumbtack, a marketplace where you can hire local professionals for home improvement and other services, is announcing that it has acquired Setter. Founded in 2016, Setter provides its customers with video home checkups conducted by experts, then offers personalized plans for how to address any issues. In a blog post, Thumbtack CEO Marco Zappacosta said […]
Topics: setter, zappacosta, offer, turn, company, wrote, wont, techcrunch, startup, acquires, homeowners, management, thumbtack, consultations.
Tips for Successful Inventory Management
Stop manually counting stock and get rid of annoying spreadsheets. Start handling inventory management like a pro! See the six game-changing tools you need.
Topics: products, youll, stock, tracking, sure, stressfree, inventory, management, business, tools, customers, shop, successful.
Top GDPR Compliance Software
Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
Topics: consent, management, privacy, personal, apps, storage, manage, data, gdpr, compliance, software.
Want to Be a Better Manager? Work on These 7 Management Skills
You’ve worked hard to become a manager and now you feel ill-prepared. Or perhaps you’ve been in your role for a while and feel stuck, stagnant.
Topics: manager, know, team, youve, employees, empathy, work, management, better, skills, mentor, way.
What is ISO Certification? ISO Meaning and BigCommerce’s ISO 27001 Achievement
At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification. However, unlike winning an Olympic gold medal in downhill…
Topics: bigcommerces, achievement, security, iso, information, data, bigcommerce, business, meaning, risk, standards, management, certification.
Why change management needs to be a strategic focus in your B2B digital transformation journey [video]
Many B2B organizations are rolling out internal and external digital transformation strategies; but for success to happen companies need to focus on the foundational initiatives first. Change management being one of them. Organizational change management is a bigger piece of the digital transformation journey and needs to be prioritized.
Topics: change, talks, b2b, ana, say, witnessing, management, focus, digital, ecommerceand, strategic, transformation, needs, video, trends, journey, milevskaja, shes, technologycheck.
WooCommerce 4.0: Better, More Efficient Store Management
WooCommerce 4.0 is here! Read all about the new, streamlined dashboard, time-saving store management tools, and enhanced reporting and analytics.
Topics: update, woocommerce, store, efficient, data, tools, way, reports, reporting, better, management.
Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization
Today, you and your team are expected to perform at the same level no matter where you're working from.
Topics: tools, allows, try, create, remotely, work, management, remote, better, team, collaboration, working, project, platform, organization, google, communication.
Your CMS Is NSFW
Marketers have a secret -- we hate our CMSes.
Topics: experience, need, website, nsfw, site, content, marketers, businesses, teams, management, cms.
Your Essential Guide to Effective Inventory Management + 18 Techniques You Need to Know
Picture a successful retail business in your head. Maybe you’re picturing a small local shop, or a huge corporate business.…
Topics: technique, know, warehouse, order, stock, inventory, demand, essential, management, items, business, need, effective, software, techniques, guide.