Top 2024 resources on managers
Best managers resource in 2024.
Learn more about managers to improve your e-commerce strategy.
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10 Best Social Media Organization Tips and Tricks for Managers
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Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.
Topics: best, posts, hubspot, requests, managers, content, tricks, media, team, post, tips, organization, create, social. -
10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers
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When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload.
See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred?
I'm aging myself, but I digress.
Topics: youtube, media, drop, outdated, strategy, sites, dont, tactics, managers, videos, marketing, audience, hubspot, video, social, according, using, content. -
11 Things Great Managers Never Say to Their Teams [Infographic]
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There's a popular saying that goes, "Employees don’t quit their jobs, they quit their managers."
Topics: perfect, managers, say, infographic, great, employees, quit, manager, world, teams, team, words, things, ultimately. -
15 Time Management Skills, According to HubSpot Marketing Managers
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It's late and you're working on a project that's due soon.
Topics: youre, managers, management, day, team, skills, according, tasks, manager, marketing, hubspot, project, working, work, task. -
17 Marketing Job Descriptions for Hiring Managers & Job Seekers
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Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.
Topics: role, media, marketing, seekers, content, manager, team, job, managers, hiring, descriptions, social, experience. -
4 Management Styles to Strive For and 4 to Avoid
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Growing up, a few of my baseball coaches were some of the most ruthless and demanding people I’ve ever met. They used fear to push my team to our physical and emotional limits, intimidated us with cruel ultimatums, and didn’t really seem to care about us as people. They did everything they could to win — and punished us when we didn’t.
Topics: employees, leadership, vision, avoid, managers, team, styles, management, theyre, strive, style, work, teams. -
5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays
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The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations.
Topics: employees, work, endofyear, holiday, holidays, managers, winter, goals, end, week, hubspot, motivated, team, teams, ways. -
6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers
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Have you ever heard the phrase, "If you love your job, you'll never have to work again."?
Topics: marketing, life, hours, high, schedule, according, worklife, managers, working, manager, hubspot, balance, personal, need, impact, secrets, achieving, work. -
6 time management tips for fulfillment managers
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Oversee order processing, monitor inventories, and most importantly, manage a team of logistics professionals in an effective and efficient way - that’s just the top of the list of what fulfillment managers have to think about and solve daily. Here are six tips and techniques to implement into daily work processes to ensure the warehouses run like clockwork.
Topics: management, warehouse, implement, information, team, sure, good, managers, maintenance, way, work, systems, fulfillment, tips. -
7 Problem Solving Skills Marketing Managers Need & How to Improve Them
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Think back to a time you had to solve a problem but didn't have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test.
Topics: need, manager, managers, problem, skills, marketing, improve, solution, help, solutions, solving, team. -
9 Reasons for Leaving Your Last Job That Hiring Managers Will Completely Understand
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Out of all the questions hiring managers can potentially ask you during an interview, “Why did you leave your last job?” could be one of the hardest to answer.
Topics: completely, current, managers, leave, youre, job, hiring, work, reasons, leaving, career, company, dont, understand. -
Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram
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Instagram officially has one billion monthly active users -- and 80% of those users follow a business. Your business isn't on Instagram? Well, chances are good that your customer is. So it might be time to start 'doing it for the 'gram'.
Topics: hot, building, audience, media, value, feel, forget, friends, hubspots, social, brand, content, tips, managers, instagram, build, feels. -
Community Managers: What They Do & How to Be a Great One
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X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers.
Topics: managers, skills, role, great, brand, social, manager, audience, management, community, members. -
Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know
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It's hard to believe Gen Z is already old enough to start working.
Topics: know, entering, managers, social, gen, linkedin, generation, generations, need, stats, z, millennials, marketing, theyre, skills, workforce, future. -
How 3 HubSpot Managers Found Strong Co-Marketing Partnerships [+How You Can, Too]
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A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it's a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole.
Topics: partnerships, marketing, personal, managers, hubspot, strong, reach, partnership, partners, similar, company, potential, need, comarketing. -
How HubSpot Video Managers Coordinate and Produce Content Remotely
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In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
Topics: remote, content, managers, production, fiske, produce, academy, hubspot, video, hutchings, process, remotely, talent, coordinate. -
How eCommerce Impacts B2B Account Management
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I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.
Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. While B2B eCommerce teams have been clamoring for more feature rich experiences that enable the B2B buyer to get full account level visibility into transaction history, there are considerations the business will need to consider ensuring so that the customer experience is seamless and aligned across new digital and past account management processes. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.
Market Trends in B2B eCommerce
Back in 2015 Forrester analyst Andy Hoar forecasted that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers. With the pandemic hitting in 2020, it is not clear if this prediction came true, but eMarketer published a study last year that predicts double digit YoY growth of B2B eCommerce through 2024. Adoption of B2B eCommerce is no doubt accelerating and aligning a B2B eCommerce strategy with existing account management teams could be the most critical success factor.
Time = Money
Every account manager that is worth their salt has reflected on the fact that if they could only find more time in the day, they could manage more customers and make more money. Now think about all the repeatable tasks you might be doing as an account manager that could be automated or self-service enabled for the buyer. This is where eCommerce can be a major ally to the account manager and enable the low effort buying experience customers want.
Processing order forms for consumable parts, adding more user licenses to the active contract, amending the contract to increase monthly supply, helping to coordinate service calls, managing renewal paperwork, etc. eCommerce enabling and automating these experiences with over the course of a month, likely free up more time for account managers to engage with customers in value-added conversations vs. pushing internal process through. The research says that the customer would prefer to manage these tasks without the account manager involved anyway, so why is the account manager wasting value time doing it for the customer? Gartner recently reported “43% of B2B customers would prefer not to interact with a sales rep at all, leaving the long-term future of in-person B2B selling in significant doubt for even the most complex of purchases.”
Recommended Action: Account managers likely have a list of repeatable tasks the eCommerce and marketing automation teams can use to design more self-service buyer experiences. Once the experience is online, account managers then can show customers how they can use them, enabling a more positive experience for the buyer that they can pass on to other buyers at the account to expand revenue opportunities between the buyer and seller.
Selling "Inside" of Digital
Humans are creatures of habit and as an account manager you can add value to your customer by learning how to operate inside of the digital buying experience. What that means is, account managers can engage with the buyer while in the digital workflow and enable a low effort experience that creates value and helps buyers gain more confidence in your product/brand. Essentially you turn the buyer into an educated advocate, and you give them the resources they need to educate others at the account internally. Success in this area requires tight collaboration with marketing, as the Website needs to have the content buyers seek during the selling process. Account managers can help identify and create the experiences that work best for buyers. That content also needs to show strong differentiation – which is typically the main reason sales creates PPT for each customer meeting. They need to show how different the solution they sell is compared to competitors.
Recommended Action: Ensure account managers know the Website inside and out. Limit the use of attaching static content to email and instead promote the use of links and content online when nurturing customers through a buying process. Consider putting core documents like MSAs, Terms and Conditions and Quoting tools online that the buyer and selling can use together when engaging.
Looking to implement a headless approach?
Our comprehensive guide to getting started with headless commerce will teach you more about the architecture, how to work with the front-end of your choice, and how to choose a platform that fits your needs.
Read the Guide
Account Managers + Chat = eCommerce Gold
Account managers have more tools at their disposal than ever to understand buyer engagement and communicate with buyers. eMail and LinkedIn have become the norm for account managers in how they communicate with buyers online, and while those are digital experiences, they are also very static and do not meet the buyer on your Website when they are engaging in an active buying decision. In B2B the more an account manager is in sync with buyers’ active digital behavior, the more they will be meeting the buyer in a low-effort, digital experience when it is best for their schedule. In B2B there are almost always questions that need human assistance to gain confidence needed to make a purchase decision, which is why Website chat has become so popular in B2B and almost mission critical when coupled with eCommerce.
Chat has become the leading contact source within the online environment, with 42% of customers using chat versus email (23%) or other social media forum (16%). (Source: J.D. Power)
However, the gap with most B2B sellers, it that most resources that staff live chat are junior business development resources and they will do their best to take in the information and route it back to the account manager for follow-up. However, as eCommerce is enabled in B2B, buyers are in active buying processes while they are
on your website. The best buying experience will be to have the account manager online, ready to answer questions that in turn enable the buyer to feel confident about making a purchase in that moment. Marketing and sales technology operations have tools available to enable this always on “segment of one” for account managers. It just requires getting involved with the technology, ensuring your customer data is updated and accurate and making yourself a part of the channel your customers want to use when online making a purchase decision.
For the account manager, they can consider this is the new “closing while on the golf course” model. Instead of closing the deal playing golf with your buyer, you can be out on the course with your friends, significant other or maybe enjoying a peaceful round on your own.
Recommended Action: Account managers need to insist that they get access to more “always on channels” that engage with customers online and in an active buying process. Marketing is more than willing to enable these tools, the missing link is account managers willing to make digital communications (beyond email) an integrated part of their daily lives at work. We are doing it with Facebook, Texting, Tick-Tock, and Instagram part of our personal lives. Why not add it to our work lives, customers will appreciate you being there.
Buyer Confidence is Critical
When a buyer is online and presented with the option to buy using an eCommerce experience, the most critical factor is confidence that their decision will be a good one. This is true for both B2C and B2B buying decisions. However, unlike B2C purchases, the B2B buyer is likely making a decision that will affect their entire team or maybe even the entire organization. Confidence is even more critical in B2B and without the account manager to answer questions or help find content and documents that build trust between the seller and buyer, you may struggle to gain buyer adoption online. A Gartner survey of nearly 1,000 B2B customers reveals that those who report a high level of decision confidence are 10 times more likely to make a high-quality, low-regret purchase. Confidence is created when the buyer can clearly understand and articulate the differences between your offering and the competitions’. As outlined in the Gartner study, account managers that become part of the digital experience can “help customers make sense of all the information they encounter, explaining implications, alternatives, and undiscovered opportunities in an understandable and compelling way.” This combined with better digital experience guided by what worked in live account manager meetings of the past will be a critical success factor for B2B eCommerce success.
Recommended Action: Bring the account team into your eCommerce project and have them input on what does and does not work to process the sale. Ask how they create differentiation and get their input on where things are too “look-a-like” with the competition. Use this as an opportunity to not only create new low-effort digital experiences for buyers, but also enable the account management to internalize how they can be “inside” the experience with the customer.
Topics: buyer, managers, account, management, impacts, manager, digital, b2b, ecommerce, customers, experience, online. -
How to Be a Good Manager [Data + Expert Tips]
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Why do people really quit their jobs?
Topics: employees, tips, good, project, sales, manager, work, expert, help, data, direct, team, managers. -
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers
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Take a minute to think about the best mentor you've ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.
Topics: hubspot, amazing, according, mentorship, youre, build, ways, help, managers, mentor, mentee, mentees, dont, relationship, know. -
How to Give Productive Feedback, According to HubSpot Managers & Editors
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Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies.
Topics: feel, manager, team, feedback, rosseel, work, editors, hubspot, employee, productive, according, youre, employees, managers. -
How to Handle Manipulative Coworkers, Managers, and Clients Like a Pro
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At one point or another in your career, you’ll encounter a manipulator.
Topics: clients, team, handle, behavior, feel, dont, managers, james, wont, coworkers, pro, youre, work, manipulator, manipulative. -
How to Perfect Your Resume Headline (+Examples)
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Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked.
Topics: experience, managers, examples, manager, hiring, job, resume, headline, professionals, roles, headlines, perfect. -
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples]
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As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market.
Topics: hiring, samples, write, notice, managers, skills, youre, marketing, experience, resume, job, templates, free, dont, role, applying. -
Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
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Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to "continue expanding and enhancing TikTok as a new channel for recruitment and job discovery," according to a news release.
Topics: video, asked, tiktok, resume, instagram, watching, recruiters, job, traditional, managers, resumes, marketing. -
Productivity Superheroes (aka Project Managers)
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Have you been hoping to boost productivity in your business? Maybe you are looking for some help executing a project? Today I have my project manager (PM), Jessie, joining the show to discuss what a good project manager does, how a PM can help you boost productivity and free up your time, and how you […]
Topics: today, youderian, manager, work, project, superheros, help, productivity, jessie, managers, aka, boost, successfullywhere. -
Program Management Vs. Project Management: What You Need To Know
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Projects and programs are needed to push an organization's goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do?
Topics: project, plan, managers, work, need, management, vs, know, oversee, projects, program, manager. -
The 5 Best Password Managers in 2019 (With Essential Tips)
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If you don’t have a secure password manager in 2019, you’re asking for trouble. Big trouble. When it comes to hackers and identity theft, your biggest weakness is a set of terrible passwords. Passwords like “Password1234,” your mother’s maiden name, or your pet’s name are asking to be hacked. It […]
Topics: security, password, essential, online, best, passwords, secure, data, manager, accounts, managers, tips. -
The 7 Fastest Ways Leaders Kill Company Cultures Without Realizing It
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Culture is critical for your business's long-term growth and profitability.
Topics: culture, cultures, turnover, fastest, company, bad, managers, employee, trust, certain, leaders, gossip, kill, way, realizing, ways. -
The 8 Types of Social Media Community Managers (+ Job Descriptions)
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In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon. The role of a social media manager or specialist is categorized within the "Advertising, Promotions, and Marketing Manager" sector of the labor force, which is projected to grow by 10% before 2026.
Topics: job, managers, social, community, manager, descriptions, role, leads, content, company, types, able, need, media. -
The 9 Best Password Managers for Every Browser and Budget
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If you're anything like me, you've been re-using the same password variation across accounts for years, adding or exchanging the odd number or exclamation point.
Topics: passwords, browser, information, free, manager, best, lastpass, ios, windows, managers, dashlane, sync, budget, password. -
The Complete Guide to Project Management Basics
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Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process.
Topics: approach, management, guide, budget, complete, planning, youll, managers, team, projects, project, need, basics. -
The Fallacy of Data-driven Decisions
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The notion of data-driven decisions implies the data is perfect and the decision is unaffected by external influences. Neither is true.
Topics: decision, robe, business, public, diderot, datadriven, fallacy, decisions, freedom, effect, managers, data. -
The Leader's Guide to Effective Change Management
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We're reminded daily about how change is coming, and to succeed in business, we must remain agile. That all makes sense in theory, but in practical application, to change how you operate or serve customers is no small feat.
Topics: management, communication, team, change, guide, leaders, managers, step, way, plan, model, structure, effective. -
The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers
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There's no two ways around it: Social media is hard.
Topics: platform, best, customer, drive, communities, platforms, according, brand, content, sales, state, marketers, social, build, viral, managers, youre, media. -
The Ultimate Guide to Management
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Whether you’re selling online products or a packaged service, efficient businesses have one thing in common: great managers.
Topics: management, guide, managers, staff, work, manager, goals, theyre, team, tasks, ultimate, leadership, project. -
What 4 of HubSpot’s Recruiters, Hiring Managers, & Executives Say About Being a “Jack of All Trades”
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When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought.
Topics: writing, hubspots, specialized, skills, jack, trades, marketing, majors, executives, liberal, say, hiring, recruiters, team, arts, managers. -
What Are Content Managers, and How Do You Become One?
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Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post.
Topics: know, media, need, manager, marketing, role, youll, management, content, managers. -
What Is a Marketing Manager?
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As marketers, we all want to climb the career ladder as quickly as possible. But if you're going to become a marketing manager one day, you first need to learn what the role demands.
Topics: marketing, teams, skills, manager, work, managers, plan, intended, team, need. -
What Jobs Will AI Replace & Which are Safe in 2023
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Is AI taking over jobs?
Topics: ai, robots, employment, need, jobs, likelihood, study, job, safe, human, replace, managers. -
What is a Product Marketing Manager? Job Description and Salary
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Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve.
Topics: managers, product, salary, sales, research, potential, team, launch, description, marketing, manager, customers, job. -
Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]
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While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic.
Topics: prevent, quiet, setting, leaders, leadership, think, work, happens, marketing, employees, say, managers, quitting, data. -
Why the Peter Principle Will Doom Your Business (& How to Fight It)
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Let’s say you’ve been managing an extraordinarily competent employee for over a year now. As a marketing associate, she always follows the correct procedures, takes ownership over , and works incredibly well with clients.
Topics: best, fight, traits, doom, employees, peter, team, managers, role, employee, theyre, business, principle.