Top 2024 resources on marketer
Best marketer resource in 2024.
Learn more about marketer to improve your e-commerce strategy.
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1 In 3 Marketers Say the Recession Will Surpass COVID's Marketing Impacts: 3 Data Points to Know
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The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed.
Topics: marketers, know, surpass, impacts, data, marketer, recession, world, points, covids, say, marketing, budget, covid19, free, months. -
10 Essential PPC Courses for Every Marketer
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Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career.
Topics: ads, marketer, google, offers, courses, essential, learn, marketing, search, youre, course, ppc. -
10 Facebook Stats Every Marketer Should Know in 2019 [Infographic]
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The use of Facebook has become part of our routine. We don’t even notice it anymore. We pick up our phones, or open up our laptops, and go straight to Facebook to see what’s going on. In fact, Facebook has entered our lives so effortlessly, that at this point it’s […]
Topics: media, platform, facebook, social, infographic, active, marketers, business, audience, stats, businesses, marketer, users, know. -
10 Pinterest Statistics Every Marketer Should Know in 2019 [Infographic]
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Starting an ecommerce store and not quite sure where to begin? Social media marketing is one of the first and most important steps you should take to market your ecommerce brand and products. One of the most important social media marketing platforms is Pinterest. Even though it may not be […]
Topics: statistics, marketing, pinterest, social, million, users, know, infographic, media, marketer, platform, pins, number. -
100 Essential PPC Statistics Every Marketer Needs to Know in 2023
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The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing.
Topics: statistics, long, marketer, needs, marketing, ppc, important, engine, know, decisions, smart, essential, search, sem. -
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
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I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.
Topics: campaigns, good, halloween, savings, love, favorite, way, x, real, treat, puns, product, insert, inspired, marketer. -
12 Content Curation Tools Every Marketer Needs
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"Curation" is one of those words that's always conveyed coolness to me.
Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important.
Topics: create, tools, users, information, social, share, content, youre, needs, marketer, relevant, curation. -
14 Best Link Shorteners Every Marketer Should Know About
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Looking for the best link shortener to use on your website or your social pages? You’ve come to the right place! Find out how each service compares.
Topics: link, custom, branded, shorteners, know, marketer, plan, clicks, shortener, links, offer, best, month, free. -
17 Last-Minute Gift Ideas for the Marketer in Your Life
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The days remaining in 2020 are few, and 2021 is just around the corner — things you undoubtedly know already.
Topics: marketers, really, marketer, work, ideas, life, working, good, lastminute, gift, music, hubspot. -
20 Nerdy Valentine's Day Gifts for the Marketer in Your Life
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Roses are red, violets are blue, Valentine's Day is coming ... and you didn't think this one through.
Topics: camera, gifts, youre, valentines, day, marketer, love, life, gift, special, potato, water, nerdy. -
20 Technical Skills Every Marketer Needs
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Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy.
Topics: skill, job, marketer, need, technical, skills, media, soft, needs, marketing, management, data. -
28 Case Study Examples Every Marketer Should See
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Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
Topics: case, client, study, studies, product, page, information, marketer, marketing, company, learnings, examples. -
3 Reasons Why Marketers Should Care About Data Security (And How to Get Started)
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Over the last two years, you’ve probably heard a lot about cybersecurity.
Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.
Topics: marketers, customers, personal, job, customer, care, trust, started, dont, data, marketer, reasons, business, security. -
3 Tips for Hiring (or Not) a Social Media Marketer
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You’ve made a critical decision for your company: It’s time to hire a social media marketer. Or is it that time? I ask because it’s important to know the answer ...
Topics: company, hire, marketing, team, tips, youre, hiring, voice, media, marketer, social. -
37 Tasks Every Marketer Should Automate
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As a marketer, you're busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?
Topics: content, automatically, tasks, automate, lead, email, data, website, automation, leads, automated, marketer, marketing. -
5 Things Every Marketer Should Know About Compliance
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Before GDPR, compliance didn’t mean as much to marketers as it does today. It was seen as something that "someone else" should have to worry about, like your legal team. Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt company-wide to its effects far beyond the European Union where it has its most direct impact.
Topics: privacy, company, customers, team, things, marketer, data, marketing, compliance, using, compliant, know. -
5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)
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Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed.
Topics: ways, posts, facebook, public, hubspot, marketer, graph, gone, search, results, mobile, content, audience. -
5 reasons Lifecycle18 is unmissable if you’re a retail marketer
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Lifecycle, our annual conference, is back with a bang. After a successful run in 2017, we’ve come back with even more for you to enjoy and learn from.
With over 300 retailers in attendance, this is a great opportunity to be on the forefront of the rapidly changing world of retention marketing. So, why should you make sure you’re at Lifecycle18? Besides missing out on our brilliant playlist, we’ve compiled the top 5 reasons you should join us on the 18th September.
Topics: retailers, digital, marketer, retention, reasons, pitch, speakers, sales, retail, youre, unmissable, talks, lifecycle18, workshops, marketing. -
50 YouTube Stats Every Video Marketer Should Know in 2021
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In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
Topics: million, users, watch, marketer, mobile, billion, know, stats, video, youtube, videos, music, popular. -
6 Content Marketing Skills That'll Only Get More Important
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A few years ago, I got hired as a content marketer at a small web design company.
Topics: marketing, need, skill, content, create, writing, important, critical, youre, skills, write, thatll, marketer. -
6 SEO KPIs Every Search Marketer Should Know
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Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging.
While SEO was never my sole focus, I had to learn how to measure the success of my efforts.
Topics: ad, cpc, organic, search, traffic, marketer, kpis, important, know, seo, campaign, track. -
7 Visual Hierarchy Principles for Every Marketer
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Ever click on a website, take one look, and say, "Hm, that's going to be a no," and look for the exit button? For me, it's usually because of three reasons: the site looks outdated, crowded, or hard to navigate.
Topics: page, hierarchy, marketer, space, create, elements, visual, principles, left, attention, design, right. -
8+ Presentation Skills Every Marketer Needs
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Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox.
Topics: marketer, way, skills, improve, say, audience, presentation, needs, youre, help, presentations, talk. -
Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer
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Have you ever noticed how quickly things can change? A new product or service revolutionizes an industry overnight, and it becomes hard to imagine life before it. Who remembers T9 now that talk-to-text is so mainstream? Is anyone still holding onto the number for a reliable taxi service? Or, do we rely on our Uber and Lyft apps instead?
Topics: podcast, learned, ive, marketer, listeners, minutes, podcasting, hubspots, content, shows, podcasts, ads, ad, business. -
How Cognitive Computing Can Make You a Better Marketer
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When Sophia, a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon) visited my college last year, I was awestruck.
Topics: help, cognitive, human, interact, technology, better, questions, helping, marketer, computing, data, marketing. -
How do you hire a great growth marketer?
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Editors Note: This article is part of a series that explores the world of growth marketing for founders.
Topics: founders, company, marketing, growth, ads, theyre, great, marketers, channels, product, marketer, hire. -
How to Be a Better Marketer Through Mindfulness and Meditation
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Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)
But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.
Topics: meditations, better, guided, deep, youre, mindfulness, app, free, meditate, meditation, mind, marketer. -
Inject New Life into Old Content
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Content marketing is a long game. A business must publish regularly over an extended period. This inevitably means that some of the content created will get old or outdated. Fortunately, a marketer can inject new life into old content, making it valuable again.
Topics: content, update, articles, traffic, search, marketer, old, inject, life, store, article. -
Is Coding the Next Must-Have Skill of the Modern Marketer?
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Marketing has evolved over time from,"You can have any color you want as long as it’s black" to just-in-time marketing messages that might lead to your brand posting on Reddit.
We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually grasp what's running behind the scenes of all these digital campaigns?
Topics: dont, learn, marketing, embed, need, know, skill, code, musthave, modern, tools, coding, marketers, marketer. -
Prioritizing Happiness Over Growth + Other Marketing Talk
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Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. We’re picking up the conversation we started last week on leveraging Kickstarter, but we shift gears to talk about how Adam’s company has cultivated and maintained such an awesome culture (while still managing to create super high-quality products), which [...]
Topics: marketer, prioritizing, happiness, store, growth, email, im, marketing, know, sort, really, think, kind, right. -
The 11 Best Internal Linking Tools Every Marketer Needs
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If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building.
Topics: policy, privacy, products, provide, needs, best, tools, uses, hubspot, unsubscribe, services, relevant, linking, information, marketer, internal. -
The 4 Snackable Content Formats Every Marketer Should Understand
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Let's imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.
Topics: understand, youre, potential, snackable, example, quote, marketing, marketer, formats, source, support, memes, content. -
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
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Have you been on a time crunch to create social media content?
Topics: youll, content, needs, calendar, free, posts, social, template, plan, media, marketer, post. -
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
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Have you been on a time crunch to create social media content?
Topics: post, content, youre, free, calendar, marketer, youll, template, media, social, needs, posts. -
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
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"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet."
Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.
Topics: needs, youll, calendar, social, media, free, marketer, content, updates, update, image, template, column, youd. -
Top Marketing Holidays of the Year, According to Marketer Data
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As a business, you likely run marketing campaigns all year round.
Topics: sales, data, annual, spend, marketing, marketers, events, money, black, campaigns, holidays, marketer, according. -
Want to be a Better Social Media Marketer? Listen to These 13 Podcasts
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The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
Topics: marketing, youre, marketer, social, listen, podcasts, media, instagram, content, better, posts, facebook, followers, live. -
What is Affiliate Marketing? A Guide for Beginners
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Just twenty years ago, businesses spent thousands of dollars each year on radio, TV, or print ads in the hopes that their brand would grow. While they were promised success, the truth is that it was incredibly difficult to stand out and make money via advertising. Worse yet, their efforts […]
Topics: youll, affiliate, money, product, guide, youre, marketing, need, marketer, brands, beginners, sell. -
What is Information Design + How It Can Help You as a Marketer
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Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online.
Topics: marketer, set, data, need, tools, thats, ideas, problem, understand, information, help, design. -
What to Do Before Becoming an Affiliate Marketer
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If you stop to think about it, affiliate marketing is in some ways like starting a business. You have the distinct advantage of not holding inventory and typically don’t need to hire employees, but you’re still setting up an online operation. And no matter what approach you take, whether writing […]
Topics: ads, youre, marketer, content, affiliate, guide, stepbystep, help, youll, need, site, niche. -
Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience
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In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook.
Topics: value, members, facebook, impacted, group, marketer, developed, groups, audience, content, create, private, hubspot, team, social.