Top 2023 resources on marketers

Best marketers resource in 2023.
Learn more about marketers to improve your e-commerce strategy.

• 1 In 3 Marketers Say the Recession Will Surpass COVID's Marketing Impacts: 3 Data Points to Know - The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed.
  Topics: marketers, know, surpass, impacts, data, marketer, recession, world, points, covids, say, marketing, budget, covid19, free, months.
• 10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI) - Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. 
  Topics: content, ai, social, free, tools, implement, affordable, create, media, businesses, tool, marketers, marketing.
• 10 Creator Economy Startups Marketers Should Know - As the creator economy continues to expand, so do the needs of content creators. Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives.
  Topics: followers, digital, know, content, creator, economy, platform, creators, donations, startups, marketers, app.
• 10 Social Media Trends Marketers Should Watch in 2023 [New Data] - It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?”
  Topics: content, marketers, trends, watch, consumers, survey, say, media, social, search, data, service.
• 11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights] - Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms.
  Topics: reels, users, social, marketers, consider, platform, content, videos, twitter, tip, data, insights, expert, youtube, alternatives.
• 15 AI SEO Tools and How to Use AI in 2023 [New Data] - Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO.
  Topics: data, features, create, ai, seo, tools, users, page, content, marketers, tool.
• 190 ChatGPT Prompts Marketers Should Use - ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential.
  Topics: chatgpt, prompts, marketing, product, write, marketers, list, service, generate, customer, email.
• 20 Artificial Intelligence Statistics that Marketers Need to Know in 2023 - The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering.
  Topics: marketing, intelligence, customer, service, used, know, artificial, respondents, statistics, need, marketers, ai, market.
• 2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses - In 2022, the marketing world continued to evolve.
  Topics: saw, traffic, conversion, web, emails, benchmarks, open, marketers, businesses, marketing, email, rates, likely, trends.
• 3 Ecommerce Trends You Need to Know in 2023 - This vast and expanding sector is on track to be more relevant and investment-worthy than ever, but what are the key new-year takeaways for digital marketers?
  Topics: content, video, trends, ecommerce, digital, track, purchases, need, consumers, know, attribution, site, marketers.
• 3 Ways Data Privacy Changes Benefit Marketers [New Data] - When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.
  Topics: target, information, marketing, audience, marketers, trust, ways, data, privacy, consumers, changes, benefit.
• 3 Ways Marketers are Already Navigating Potential Recession [Data] - While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here.
  Topics: data, marketers, ways, advice, navigating, financial, consumers, potential, impact, legal, recession, budget, marketing, survey.
• 30 Best Bots for Marketers in 2023 - A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting.
  Topics: integration, freelanguage, englishimage, lets, marketers, marketing, slackfunctions, best, slack, hrprice, facebook, team, bots.
• 30 Fashion Brands That Marketers Can Learn From on Instagram - Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry.
  Topics: marketers, fashion, products, features, learn, inspiration, product, instagram, photos, brand, clothing, brands, feed, followers.
• 31 Influencer Marketing Stats to Know in 2023 - Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023.
  Topics: influencer, campaigns, stats, united, million, influencers, instagram, states, marketing, followers, marketers, know.
• 4 AI Controversies Marketers and Brands Should Avoid - Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?
  Topics: ai, customers, content, used, controversies, data, human, brands, process, avoid, marketers, marketing, customer.
• 4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research] - Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.
  Topics: microinfluencers, reasons, influencers, followers, engagement, brands, research, datadriven, marketers, marketing, microinfluencer, hubspot, influencer, work, instagram.
• 4 Things Content Marketers Can Learn From HubSpot's Creators - The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape.
  Topics: hubspots, marketers, audience, marketing, things, create, creating, creators, personas, learn, help, content, creator.
• 4 Types of Arificial Intelligence & What Marketers Are Using Most (Research) - You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now.
  Topics: arificial, types, ai, tools, memory, marketers, limited, research, reactive, machines, using, intelligence, mind.
• 41 Mind-Blowing Creator Economy Stats That Marketers Can Learn From - Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support.
  Topics: types, stats, social, marketers, post, creator, creators, share, economy, mindblowing, content, learn.
• 5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips] - As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business.
  Topics: data, tips, face, market, target, customer, audience, challenges, campaigns, understanding, researcher, content, marketers, success, audiences, social, marketing.
• 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] - Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
  Topics: video, social, marketers, celebrity, videos, marketing, chat, rooms, trends, media, survive, hubspot, trust, research.
• 5 Things Gen Z Will Spend Money On & Why Marketers Need to Care - With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry.
  Topics: money, care, brand, gen, generation, marketers, age, purchasing, need, products, millennials, product, things, clothing, z, spend.
• 5 Third-Party Cookie Alternatives Marketers are Already Using [New Data] - Marketers and third-party cookies -- can you name a better combo?
  Topics: alternatives, marketing, cookies, cookie, using, say, marketers, targeting, thirdparty, data, privacy, changes, solutions.
• 50 AI Prompt Examples for Marketers to Use in 2023 - As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes.
  Topics: post, ideas, using, social, product, ai, media, marketers, prompts, prompt, examples, generate, number.
• 6 Marketing AI Predictions to Watch in 2023 - AI has gone mainstream, and it's slowly creeping into the day-to-day lives of marketers.
  Topics: seo, technology, example, watch, personalization, marketing, tools, marketers, content, predictions, companies, ai.
• 7 Pieces of Content Your Audience Really Wants to See [New Data] - Consumer preferences are constantly evolving, which keeps things interesting.
  Topics: shortform, feed, social, data, media, wants, pieces, really, posts, content, marketers, share, video, audience, consumers.
• 70+ Social Media Demographics for Marketers in 2023 - I get it, fellow marketers —sometimes, you just need the numbers.
  Topics: million, media, gen, blog, audience, demographics, data, users, hubspot, platform, marketers, social.
• 8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals] - Social media trends change fast.
  Topics: video, service, media, databacked, consumers, content, recommendations, insights, strategy, social, customer, marketers, professionals.
• 80+ Instagram Stats You Need to Know in 2023 - It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up.
  Topics: social, say, media, users, stats, marketers, know, need, posts, platform, instagram.
• AI Ethics: How Marketers & Advertisers Should Navigate Them - Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business.
  Topics: intelligence, artificial, ethical, using, technology, guidelines, ethics, users, ai, advertisers, information, marketers, navigate.
• AI Marketing Automation: What Marketers Need to Know - Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation.
  Topics: send, customers, ai, service, data, know, personalized, marketing, automation, need, marketers, customer.
• AI Marketing — The Complete Guide - ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing.
  Topics: customer, complete, help, ai, team, customers, guide, media, marketing, email, content, marketers.
• AI in Content Creation: How Creators and Marketers are Using It [Data] - Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing.
  Topics: video, writing, creation, creators, marketers, using, data, content, chatgbt, olumi, marketing, ai, survey.
• AR vs. VR: Which Is More Effective for Marketing [+Consumer Data] - Augmented reality (AR) and virtual reality (VR) are talked about a lot.
  Topics: consumer, immersive, ar, marketers, reality, world, virtual, experience, effective, vr, consumers, marketing, vs, data.
• Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers - The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community.
  Topics: members, community, content, engagement, investing, brand, asked, marketers, media, communities, brands, social, facebook.
• Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies] - This time each year, nature – as well as marketing – slows down as we head into colder seasons.
  Topics: services, companies, data, saw, utilities, conversion, impacting, seasonality, yoy, marketers, 150k, seeing, media, marketing, q4, trade, transportation, traffic, economy.
• Content Workflow: What Marketers Need to Know - Content creation isn't always as simple as we'd like it to be. It'd be great if marketers could just snap their fingers to launch a successful email campaign, YouTube series, or blog.
  Topics: taskbased, creation, youre, create, marketers, workflows, workflow, know, team, need, launch, teams, content.
• Creating a Channel Strategy: The Complete Guide - There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals. 
  Topics: tasked, solutions, work, ober, marketing, channel, strategy, guide, complete, explains, thats, creating, marketers.
• Deep Learning vs. Machine Learning: What Marketers Need to Know - Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021.
  Topics: data, marketers, know, predict, marketing, need, learn, learning, ways, machine, intelligence, vs, deep.
• Everything You Need to Know About Behavioral Segmentation [+ Examples] - Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? 
  Topics: marketers, customers, users, behavioral, based, brand, customer, segmentation, examples, behavior, need, journey, know.
• Getting AI Fatigue? What It Is and How To Navigate It - “If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months.
  Topics: marketers, youre, learning, fatigue, getting, marketing, jobs, ai, help, generative, navigate, using, learn.
• Heat Maps: Everything Marketers Need to Know - Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions.
  Topics: know, need, heat, click, website, marketers, page, data, map, blog, maps, ctas, visitors.
• How Marketers Are Preparing for A Potential TikTok Ban - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: preparing, marketing, social, reach, ad, arent, app, marketers, potential, spend, ban, platforms, tiktok.
• How Marketers Can Still Thrive in a Recession [Data Analysis] - When life gives you lemons, make lemonade. Right?
  Topics: brand, thrive, customers, data, social, marketing, customer, help, marketers, recession, content, brands, analysis.
• How Marketers Can Use AI Assistants [+12 Best Tools] - Have you ever spoken with customer service via a chatbot? If you're like me, you sometimes wonder if the other voice is a human or an astute AI assistant.
  Topics: tools, instance, best, assistants, tasks, information, create, inbox, ai, marketers, calendar.
• How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders] - 86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia.
  Topics: work, questions, leaders, effectively, marketing, goals, campaign, hubspot, content, team, departments, marketers, collaborate, sales, teams, according, youre.
• How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands - If you're a marketer, it's likely been a very – odd – Q4!
  Topics: data, brands, mom, saw, q4, marketing, marketers, lead, industries, traffic, hospitality, yoy, construction, 150k, leisure, email, navigating.
• How Often You Should Publish Blog, Video, and Social Media Content - As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky.
  Topics: video, content, social, marketers, posting, marketing, post, times, media, blog, publish.
• How TikTok Is Evolving From Social Media App to Entertainment Platform - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: marketers, tiktok, entertainment, media, platforms, marketing, catalog, snoop, popular, social, app, evolving, streaming, music, platform.
• How Video Consumption is Changing in 2023 [New Research] - Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started.
  Topics: consumers, videos, viewers, marketers, video, changing, research, consumption, content, marketing, learn, watch.
• How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data] - Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world.
  Topics: marketers, companies, plans, marketing, recession, report, efforts, roles, hiring, data, respondents, say, impacting, potential.
• How to Answer "Are We in a Recession?" to Your Marketing Team [2022 Expert Insights] - As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?".
  Topics: recession, marketing, expert, spending, marketers, expect, insights, uncertainty, think, leaders, economy, answer, team.
• How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper's Head of Enterprise Marketing - In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT.
  Topics: ai, fit, enterprise, marketing, samyutha, work, pitfalls, piece, jaspers, head, content, biggest, generative, different, marketers, strategy.
• How to Perfect Personalized Marketing with the Help of Your Data Warehouse - Today, the bar for personalized customer engagement is higher than ever.
  Topics: data, marketers, personalized, warehouse, key, perfect, customer, teams, activation, help, marketing.
• HubSpot to Continue Delivering the Promise of Connection - Platform solutions have always been known as a one-stop shop for all of a marketer’s needs.
  Topics: tools, trust, marketing, disconnected, marketers, need, connection, hubspot, promise, continue, gartner, customers, platform, delivering, research.
• Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: content, platform, lemon8, know, app, currently, tiktok, pinterest, need, media, marketers, fastestgrowing, users, social, platforms.
• Marketers Say This Generation is the Hardest to Reach: How to Connect With Them [Data] - Which generation do you think is the hardest to reach with marketing content?
  Topics: say, data, boomers, generations, shopping, products, marketers, reach, hardest, think, discover, gen, product, connect, generation.
• Marketing Budget: How Much Should Your Team Spend in 2023? [By Industry] - As a marketer, you’re always pitching new ideas to your team. And you’ve also faced a consistent follow-up question, “How much from our marketing budget do we need to execute?”
  Topics: marketers, industry, spending, plan, marketing, budget, revenue, spend, invest, team, content.
• Microsoft Launched Its AI-Powered Bing Image Creator - What That Means for Marketers - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: image, launched, search, ai, creator, visual, edge, marketers, means, microsoft, bing, marketing, aipowered, results.
• New Marketing Jobs That Could Focus on AI [Data + Examples] - It's no secret that AI is rapidly changing the marketing industry.
  Topics: marketers, examples, tools, learning, machine, marketing, jobs, ai, data, content, leaders, business, focus, job.
• Product Attributes: What Marketers Need to Know - I'm a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me.
  Topics: product, marketers, products, need, attributes, attribute, record, example, consumers, know, include, marketing, player.
• Reducing Busy Work: Tips & Tools for Marketers [+New Data] - The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work.
  Topics: tool, todo, marketers, tools, tasks, marketing, busy, tips, help, reducing, data, work, tip.
• Ryan Reynolds Offers A Glimpse Into AI-powered Marketing - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: mint, marketers, marketing, latest, media, aipowered, reynolds, offers, ad, video, strategy, chatgpt, glimpse, ryan.
• Social Media Platforms Marketers Should Watch in 2023 - When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
  Topics: social, audio, live, platforms, media, marketers, usage, trends, watch, platform.
• Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It -  
  Topics: marketers, heres, study, audience, fix, finds, target, marketing, challenges, say, need, information, dont, know, data.
• Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data] - The Super Bowl teaches us a lot about healthy competition each year — but we don't always see it play out on the football field.
  Topics: commercial, super, ads, youtube, data, brand, marketers, bowl, video, learn, consumers, favorite, ad, loved.
• The 12 Best Social Media Analytics Tools for Marketers in 2023 - These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won't be able to grow your audience, reach, and presence if you don't understand the data behind it all.
  Topics: marketers, social, tool, tools, best, analytics, content, audience, media, highlights, reports, data.
• The Business of Creators in 2022: What Marketers Need to Know - Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.
  Topics: z, content, partner, gen, brands, tiktok, need, marketers, influencers, nano, creators, know, business.
• The Future of Social Media [Research]: What Marketers Need to Know - Social media has changed considerably since the MySpace days, and it's part of a marketer's job to stay on top of its advancements.
  Topics: consumers, chatbots, tiktok, media, search, need, marketers, customer, users, social, research, know, future, influencers.
• The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers - If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.
  Topics: media, content, strategy, roi, trends, marketers, report, hubspot, data, blogs, social, global, marketing.
• The HubSpot Blog’s State of AI Report [Key Findings from 1300+ Business Professionals] - Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically.
  Topics: generative, professionals, ai, key, marketers, cases, sales, report, hubspot, blogs, using, content, state, findings, write, say, business.
• The Marketer’s Complete Guide to SEO Automation - As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time.
  Topics: guide, automation, data, tools, generate, google, seo, content, complete, website, marketers, search, tool.
• The State of Content Marketing in 2023 [Stats & Trends to Watch] - As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue.
  Topics: gen, marketing, shortform, social, trends, media, state, z, videos, watch, content, marketers, stats, consumers.
• The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights] - A writer at heart, Meghan Keaney Anderson centered her career around content creation.
  Topics: generative, ai, data, marketers, post, marketing, help, tools, content, create, state, insights, expert, revolutionize, say.
• The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers - There's no two ways around it: Social media is hard.
  Topics: platform, best, customer, drive, communities, platforms, according, brand, content, sales, state, marketers, social, build, viral, managers, youre, media.
• The Top 10 Marketing Challenges Expected Globally in 2023 [HubSpot Data + Expert Tips] - Every marketer faces different challenges. And, ever since 2020, the ways we've had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.
  Topics: content, challenge, globally, expert, expected, roi, tips, marketers, challenges, biggest, training, team, hubspot, data, website, marketing.
• The Top 15 AI Tools for Marketers - In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey.
  Topics: data, does, help, marketers, content, marketing, start, ai, love, best, tools.
• The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data] - Nearly 80% of marketers say their industry has changed more in the last 3 years than in the last 50, according to our most recent survey. Therefore, it's important marketers keep up with the latest trends, especially with a looming recession that is expected to be an industry-changer.    
  Topics: content, b2c, trends, shortform, marketers, brands, blog, hubspot, data, social, video, plan, marketing.
• The Top Benefits of AI for Marketers [State of AI Data] - The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work?
  Topics: write, marketers, data, youre, say, videos, create, content, tool, marketing, benefits, ai, state.
• The Top Channels for Influencer Marketing in 2023 [New Data] - Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case.
  Topics: data, brand, youtube, influencers, platforms, creators, influencer, channels, marketers, brands, platform, marketing.
• The Top Marketing Channels, And How They’ll Change in 2023 [+Data] - The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.
  Topics: media, leverage, channels, theyll, data, marketing, b2b, social, change, content, marketers, b2c.
• The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] - The marketing world moves at the speed of light.
  Topics: content, video, data, brands, theyve, changed, global, marketers, trends, social, media, seo, marketing, search.
• The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips] - Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.
  Topics: data, ai, media, posts, content, types, marketers, help, blog, tools, social, tips, aigenerated, audience, examples, marketing.
• The Two Psychological Biases MrBeast Uses to Garner Millions of Views, and What Marketers Can Learn From Them - MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means.
  Topics: video, psychological, learn, brand, youll, mrbeast, input, millions, marketers, uses, bias, biases, views, garner, videos, effort, costly.
• The Types of Content on Social Media [New Data] - According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.
  Topics: type, content, data, platforms, media, share, marketers, posts, products, types, video, social.
• The Ultimate List of Email Marketing Stats for 2022 - Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. 
  Topics: email, marketing, research, emails, say, statista, send, marketers, ultimate, blog, stats, hubspot, list.
• Top Marketing Holidays of the Year, According to Marketer Data - As a business, you likely run marketing campaigns all year round.
  Topics: sales, data, annual, spend, marketing, marketers, events, money, black, campaigns, holidays, marketer, according.
• What Marketers Need to Know About ChatGPT, Google's Bard, and Microsoft's Bing Chatbot - On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT.
  Topics: chatbot, microsofts, chatgpt, bing, content, bard, ai, provide, googles, marketers, information, search, know, need, users.
• What Video Marketers Should Know in 2023, According to Wyzowl Research - It's well established that video has been one of the breakout trends in the marketing world for the past decade.
  Topics: videos, continue, told, according, report, marketers, wyzowl, research, data, alltime, tool, marketing, video, know.
• What is AI? What Marketers Need to Know - Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities.
  Topics: ai, need, mind, marketing, tasks, marketers, theory, data, artificial, memory, intelligence, future, know.
• What is Deep Learning? Here's Everything Marketers Need to Know - Artificial intelligence (AI) has been in the spotlight lately as many companies and brands like Zara and H&M incorporate AI into their business models. As a marketer, you may wonder if this is cause for concern. Is AI going to take over our jobs? In reality, AI can actually make marketing easier and more efficient for marketers via deep learning technology.
  Topics: neural, heres, website, marketing, visitor, network, learning, need, ai, deep, know, data, marketers.
• What is Twitter Spaces? [+Why Marketers Should Care] - Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent.
  Topics: space, audio, care, tap, marketers, youll, users, spaces, share, twitter, social, start.
• What is the Metaverse: What Marketers Need to Know - Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn't quell our desire to explore the world — that's where the metaverse came in.
  Topics: brands, users, worlds, meta, digital, virtual, need, horizon, metaverse, marketers, know, metaverses, world.
• What's Mastodon & Should Social Media Marketers Keep it on Their Radar? - A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter.
  Topics: content, social, mastodon, media, twitter, conversations, users, marketers, servers, join, whats, radar, platform, search.
• Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
  Topics: video, roi, media, content, social, increase, facebook, tips, expert, marketers, ads, channels, data.
• Which Social Media Metrics Are Marketers Tracking? [New Research] - Social media metrics are imperative to social strategy. They give you an inside look at your channels' performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy.
  Topics: track, content, tracking, strategy, media, metrics, traffic, measure, marketers, web, social, research.
• Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing - A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn't seem like something that would completely transform how marketers work within the next few years.
  Topics: content, think, engines, jaspers, isnt, generative, head, replacing, enterprise, marketers, replace, really, ai, human, marketing, technology, jobs, search.
• Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data] - Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2 billion.
  Topics: audience, marketers, build, huge, revenue, economy, joe, opportunity, according, data, working, pulizzi, creating, creators, business, youtube, content, creator.
• Will Marketers Continue to Use Twitter in 2023? [New Data] - With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. 
  Topics: platforms, continue, plan, data, platform, saying, leave, marketing, experience, twitter, respondents, marketers.