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Top 2021 resources on marketing

Best marketing resource in 2021.
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10 Benefits of Consistent, High-Quality Content Marketing - In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success.
Topics: audience, business, brand, quality, content, marketing, customers, create, scoring, consistent, build, highquality, benefits.
10 Must-Learn Skills to Build a Successful E-commerce Business - If you're running an online business, these skills can help your business thrive.
Topics: bundle, learn, marketing, ecommerce, business, email, savings, successful, mustlearn, certification, skills, build, reg, youll.
15 Ideas to Promote Your Next Event - You know the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening.
Topics: promotion, content, way, marketing, great, post, media, promote, event, ideas, social.
16 Content Marketing Analytics Tools That Finally Do What You Need - To have a winning marketing strategy, you need to understand the analytics behind that strategy — analytics that highlight important things like: 1) the metrics you care about most, 2) how your current strategy is doing, 3) how close you are to reaching your goals, and 4) areas for improvement.
Topics: tool, finally, offers, tools, custom, data, content, plans, metrics, need, plan, analytics, marketing.
16 Podcasts for Entrepreneurs and Innovators - Podcasts can provide entrepreneurs with expert advice and practical strategies to launch, manage, and grow a brand. Here is a list of podcasts for entrepreneurs and innovators. There are shows that provide skills, such as growing an audience and managing a team.
Topics: podcasts, episodes, marketing, interviews, hosted, innovators, include, entrepreneurs, strategies, podcast, business, recent.
17 Business Intelligence (BI) Reporting Tools - Whether you're conducting a blog traffic audit or analyzing the success of your most recent campaign, it's undeniable that data is integral to all marketing tasks and roles.
Topics: reporting, intelligence, analytics, marketing, business, metrics, data, tool, tools, bi, reports.
18 Examples of Brilliant Email Marketing Campaigns [Template] - On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading or unsubscribing altogether.
Topics: email, emails, content, campaigns, youre, brilliant, template, campaign, subject, marketing, love, examples, know, example.
19 Brilliant Examples of Holiday Marketing Campaigns - Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well.
Topics: walkers, doesnt, ad, opening, brilliant, shows, love, door, examples, marketing, campaigns, hinge, holiday.
19 Social Media Marketing Myths to Leave Behind in 2021 - Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Topics: myths, post, platforms, posts, audience, share, media, leave, social, marketing, brand, content.
2021 YouTube Demographics [New Data] - Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.
Topics: valuable, data, audience, videosi, content, user, demographics, viewers, spent, marketing, youve, youtube.
22 Stats that Make a Case for Using Webinars in Your Marketing Strategy - A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet.
Topics: strategy, case, using, marketing, reach, marketers, rate, conversion, webinar, webinars, say, stats, video.
25 Alternatives to Running Paid Ads to Promote Your Business - It’s important to diversify your business promotion strategy beyond paid advertising, or you’ll soon see diminishing returns. Here are 25 low-cost and free ways to market a new business and drive sales.More
Topics: online, business, social, running, product, free, drive, way, alternatives, paid, instagram, marketing, local, ads, promote.
25 Post Event Survey Questions to Ask - Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success.
Topics: survey, ask, satisfied, questions, great, audience, attendees, post, question, help, events, event, marketing.
4 Full-Funnel Marketing Tips to Drive Purchases on Facebook - Do you know how to engage customers throughout their buying journey? Mastering these four steps can lead to a more efficient, effective marketing campaign.
Topics: facebook, drive, marketing, using, experts, products, able, creating, fullfunnel, ads, purchases, youll, tips, ad.
4 Ways Brands Can Gain Awareness on Clubhouse [+Examples] - If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse.
Topics: rooms, examples, brands, clubhouse, room, listeners, questions, gain, brand, marketing, company, awareness, ways, users.
42 Ideas for Your 2021 Small Business Marketing Strategy - Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.
Topics: strategy, small, social, media, youre, website, google, ideas, help, free, customers, business, marketing.
5 Content Marketing Ideas for April 2021 - Content marketing is the act of creating content to attract and retain prospects. Opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok.
Topics: ideas, companys, marketing, express, videos, tiktok, company, pony, day, beer, content.
5 Content Marketing Ideas for March 2021 - Content marketing is the act of publishing articles, videos, and similar to attract, engage, and retain customers and prospects. What follows are five content marketing ideas your business can use in March 2021.
Topics: spirit, humor, employee, consider, spring, ideas, companys, content, violation, customers, marketing.
5 Content Marketing Ideas for May 2021 - Need content marketing topics for May 2021? How about photography, comic books, the Clubhouse app, springtime, or the very products your business sells?
Topics: comic, photography, ideas, heirloom, clubhouse, attract, content, book, example, topic, marketing.
5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand - These strategies will help you build hype and win customers before your products are available.
Topics: target, tip, prelaunch, need, sure, media, products, strategies, brand, marketing, ecommerce, powerful.
50 Visual Content Marketing Statistics You Should Know in 2021 - At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
Topics: video, marketing, million, content, videos, instagram, media, statistics, facebook, visual, marketers, know.
6 Content Marketing Skills That'll Only Get More Important - A few years ago, I got hired as a content marketer at a small web design company.
Topics: marketing, need, skill, content, create, writing, important, critical, youre, skills, write, thatll, marketer.
61 Best Free Online Courses For Whatever You Want to Learn - Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”
Topics: hubspot, youll, academylength, best, free, marketing, social, strategy, learn, course, business, sales, online, courses.
7 Best Marketing Attribution Software for 2021 - Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.
Topics: touchpoints, software, credit, marketing, channels, tool, best, data, attribution, reporting, model, customer.
7 Examples of Influencer Marketing on YouTube - In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.
Topics: product, videos, influencer, sponsored, marketing, video, viewers, examples, brands, influencers, youtube.
7 Marketing Channels to Focus On In 2021 - Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but, distributing that content is just as important.
Topics: customers, marketing, content, channels, media, consumers, focus, channel, using, email, social.
75 Essential Social Media Marketing Statistics for 2021 - Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
Topics: facebook, youre, social, media, users, essential, statistics, million, business, marketing.
8 Online Tools to Get You More Ecommerce Customers in 2021 - These 8 tools can change the way your ecommerce store interacts with the world. Try them out and see what they can do for your business!
Topics: ecommerce, tools, need, customers, marketing, web, video, customer, way, store.
9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts - Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event?
Topics: youre, content, marketing, webinars, audience, dont, hosting, according, attendees, experts, webinar, mistakes, presentation, avoid, sales.
9 Valentine's Day Marketing Campaigns We Love - Love, flowers, chocolate, bla bla bla ... Where are the marketing results?!
Topics: valentines, marketing, ad, campaigns, content, day, campaign, love, cupid, twitter, single.
9 of the Best Infographic Examples of 2020 - There's a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations.
Topics: sales, used, infographics, content, marketing, information, visual, examples, infographic, best, help.
A Human Approach to Marketing Automation - Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens or even hundreds of messages, and developing complex if-then workflows. Fortunately, a successful automation campaign can be done in small, simple steps.
Topics: purchase, customer, vandeboom, experience, message, start, human, approach, marketing, customers, automation.
A Marketer's Short & Sweet Guide on Diversification - To consider the potential payoff of product diversification, let's start with an example.
Topics: diversification, audience, product, marketers, brand, marketing, products, customers, services, sweet, company, guide, market, short.
Adding SMS to an Ecommerce Marketing Mix - Text messaging can help ecommerce marketers engage and retain customers, but it is not a replacement for email communication or mobile apps. How does an ecommerce marketer use SMS? Here are seven tips to help.
Topics: messages, message, adding, customers, mix, service, nps, customer, marketing, text, ecommerce, sms.
Affiliate Marketing for Beginners: What You Need to Know - If you’ve ever came across Tim Ferris's iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income.
Topics: need, know, product, promote, audience, program, content, beginners, choose, marketing, affiliate, products, affiliates.
Announcing Our Investment in OneSignal - A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products.
Topics: onesignal, integration, investment, push, marketing, messaging, hubspots, team, announcing, product, power, channels.
Are Blogs Dead in 2021? We Asked 10 Marketing Experts - It seems we all have an obsession with killing things off.
Topics: content, blogs, traffic, marketing, product, hubspot, seo, dead, asked, blog, experts, posts, blogging.
Be Mine: A Brief History of Valentine's Day Marketing - When I was in grade school, Valentine's Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it.
Topics: valentine, day, england, holiday, cards, love, brief, chocolate, howland, history, company, valentines, marketing.
Charts: Conversion Rates by Ad Channel - Benchmarking digital marketing campaigns is a good way to track their effectiveness. Monitoring conversion rates will help optimize the creative, target market, placement, and channel. But a better indicator of marketing success is the cost per conversion.
Topics: charts, rates, average, display, return, google, ads, channel, marketing, overall, ad, conversion.
CommerceCo Recap: Is the Clock Ticking on TikTok Marketing? - Marketing on the popular TikTok platform can attract and engage an audience of potential customers. But like so many social media platforms, as it matures TikTok may become more difficult to earn a following.
Topics: platform, commerceco, lot, video, content, clock, instagram, recap, ticking, tiktok, marketing, youtube, shanahan, difficult.
Do Blog Posts Actually Lead to Purchases [New Data] - In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals.
Topics: purchases, blog, product, company, data, actually, marketing, content, posts, lead, free, readers, information.
E-commerce is Here to Stay and GoDaddy Websites + Marketing Can Help You Keep Up - Every business needs an online shopping upgrade.
Topics: stay, small, marketing, social, godaddy, website, sales, sell, websites, online, ecommerce, youll, help.
E-commerce marketing startup Yotpo raises $230M at a $1.4B valuation - Barely more than seven months after its most recent funding announcement, Yotpo is revealing that it has raised another $230 million in a Series F round that values the company at $1.4 billion (post-money). “Our round, in my eyes, it’s all about celebrating the future of e-commerce,” co-founder and CEO Tomer Tagrin told me. “Brands […]
Topics: 14b, startup, round, ecommerce, product, valuation, tagrin, location, 230m, brands, million, raises, yotpo, marketing, revenue, techcrunch.
Everything You Need to Know About Green Marketing [Examples & Expert Tips] - Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices?
Topics: company, youre, green, help, products, support, environmental, expert, tips, marketing, sustainability, examples, need, know.
February 2021 Top 10: Our Most Popular Posts - Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in February 2021. Articles from early in the month are more likely to make the list than later ones.
Topics: marketing, read, list, popular, tools, ecommerce, articles, content, google, sales, merchants, posts.
Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021 - 2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
Topics: omnichannel, shoppers, store, customers, need, tips, media, social, shopping, marketing, customer.
How Micromarketing Can Take Your Strategy to the Next Level [+ Examples] - Good news: on the internet, your business can connect with hundreds of millions of potential customers.
Topics: strategy, examples, potential, content, customers, micromarketing, coke, microinfluencers, campaign, specific, level, marketing.
How Much Should Your Marketing Team Budget for 2021? [By Industry] - When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team.
Topics: budget, companies, revenue, marketing, percentage, industry, budgets, team, roughly, company, total.
How Performance Marketing Works [+ 6 Tools You Can Use] - A lot of companies have employee referral programs.
Topics: marketing, goals, performance, return, tools, advertisers, works, brands, youll, affiliate, partner.
How Primary Colors Help HubSpot Build a CRM That Customers Love - At HubSpot, customer experience comes first. Always.
Topics: customers, experience, product, hub, marketing, different, hubspot, customer, crm, love, primary, colors, build, team, help.
How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry - When Jeanne Foley was planning her wedding and plagued with logistics, pricing, and fit issues when trying to find ideal suits for her groomsmen, she was motivated to create a brand of black tie attire that costs the same as rentals. Together with childhood friend Diana Ganz, the duo launched The Groomsman Suit. In this episode of Shopify Masters, Jeanne and Diana share why SEO and customer service is crucial for the growth of their company.More
Topics: customers, wedding, really, weve, marketing, great, business, suit, thats, consumer, industry, disrupted, suitsmaker, customer, direct.
How to Create an Amazing Webinar in 2021 - Creating a webinar is one of the best ways to engage with potential customers in an increasingly remote world. Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and of course, more webinars instead of live events.
Topics: create, webinars, sales, team, content, prospects, marketing, webinar, questions, live, amazing, send.
How to Develop a Content Strategy: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
Topics: guide, create, youre, content, starttofinish, audience, develop, social, strategy, marketing, post, business, blog.
How to Generate Leads on LinkedIn, According to LinkedIn's VP of Marketing - As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part of your lead generation strategy, you might think you're all set.
Topics: content, sales, youre, generate, post, customers, youve, create, leads, vp, linkedin, linkedins, according, marketing, lead.
How to Get Quick Wins for Your Online Store - Give your store an instant boost! More traffic, more conversions, & higher order values — make these a reality with winning tips from an eCommerce expert.
Topics: remarketing, google, audience, ads, quick, online, youre, marketing, product, store, email, customers, products, wins.
How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips] - Check this out: "You're sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document.
Topics: posts, experience, multisensory, smell, leverage, blog, marketing, taste, senses, language, expert, concept, tips, data, sensory.
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] - Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
Topics: paid, entire, manage, marketing, free, template, content, planner, budget, templates, spend, product, advertising, youll, costs.
How to Monetize Your Brand's Blog, According to HubSpot's Blog Leaders - Whether you're running a personal blog or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort.
Topics: according, readers, youre, brand, blog, posts, product, money, brands, monetize, hubspots, leaders, service, marketing, content.
How to Run Marketing Team Meetings That Don't Suck - Meetings suck. They're time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they're paying attention, and if you're lucky, maybe come out with some wicked notebook doodles.
Topics: metrics, work, teams, marketing, suck, dont, meeting, help, run, little, projects, meetings, team.
How to Sell Out Your Next Event [+Tips From INBOUND Marketers] - Ticket sales tip #1: Get John Legend to speak at your event. Just kidding. Or not.
Topics: attendees, marketing, youre, events, ticket, promote, marketers, conference, event, inbound, social, tips, help, sell.
How to Start a Dropshipping Business: A Complete Blueprint for 2021 - Dropshipping a low-risk way to start selling products online without having to invest thousands of dollars for inventory. Here’s everything you need to know about how to start a dropshipping business and make it grow. More
Topics: dropshipping, marketing, online, blueprint, business, complete, sell, youre, need, products, start, store.
How to Write a Letter of Interest in 2021 [Examples + Template] - It's one of the worst feelings in the world.
Topics: examples, marketing, template, hiring, team, work, manager, interest, blog, write, letter, youre, company.
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2021 Templates + Samples] - Contents of a Great Marketing Resume A great marketing resume should be well written and formatted, one page in length, define your unique value proposition and contain details of your employment and education. Depending on the company and the job, you can also add an interests and hobbies section to your marketing resume. It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.
Topics: job, free, managers, company, write, dont, hiring, youre, resume, samples, templates, notice, skills, marketing, applying.
Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead - Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.
Topics: instead, rate, dead, ctas, opened, marketers, clickthrough, clicktoopen, tracking, emails, email, ctor, subscribers, marketing, ctr.
Is Marketing Just an Art? - Modern commerce marketing can be data-driven and repeatable. At some companies, however, marketing is unplanned and unorganized. This came up during a recent job interview when a candidate said, "Marketing isn't construction work. It is not workmanlike. It is more like art." But is it really?
Topics: search, marketing, likely, media, company, croke, work, art, measurement, performance, understand.
March 2021 Top 10: Our Most Popular Posts - Since 2005, we've published thousands of articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in March 2021. Articles from early in the month are more likely to make the list than later ones.
Topics: updates, popular, read, online, articles, posts, merchants, list, logo, marketing, ecommerce.
Marketing Attribution: Seeing the Customer Journey More Clearly - "What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing.More
Topics: campaign, ads, google, clearly, analytics, journey, utm, marketing, seeing, attribution, user, credit, customer, different.
Marketing vs. Advertising: How to Maximize Your Acquisition Efforts - In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.
Topics: efforts, mobile, marketing, audience, process, advertising, media, brand, acquisition, product, ad, maximize, paid, vs.
Quick Refresher of U.S. CAN-SPAM Requirements - New consumer privacy laws in the U.S. and elsewhere apply to many forms of digital promotion, including email marketing. Thus it's worth reviewing the requirements of the CAN-SPAM Act of 2003, which sets rules for the use of commercial email to U.S.-based recipients.
Topics: quick, canspam, marketing, unsubscribe, act, requirements, senders, transactional, service, refresher, email, subject.
Ready for Your Debut? The Can’t-Miss Product Launch Checklist - From great marketing to airtight logistics, a little prep work can propel your launch to extreme heights. Get the 14-point checklist so you don’t miss a thing!
Topics: launch, social, great, sure, need, marketing, does, ready, youll, debut, product, cantmiss, checklist, youre.
Reduce Risk and Build Buzz: A Guide to Pre-Orders - Pre-orders are a store owner's best friend! Gauge product interest, improve cash flow, & boost new product excitement! It’s all possible with a single tool.
Topics: reduce, product, learn, money, information, woocommerce, sure, risk, purchase, buzz, customers, guide, build, marketing, preorder, preorders.
Ridge Wallet Hits $50 Million with Influencer Marketing - Ridge wallets launched via a Kickstarter campaign in 2014. Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth. Sean Frank is The Ridge's chief operating officer.
Topics: hits, influencer, money, wallet, marketing, yes, video, thats, million, videos, lot, ridge, amazon.
Save Time With Agile Email Marketing: Everything You Need To Know - "Hey, would you mind sending a follow-up email?"
Topics: copy, know, emails, process, needs, email, design, save, subscribers, agile, marketing, need.
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work - Are you new to the startup game, and even newer to the content marketing game?
Topics: create, tactics, startup, customers, product, marketing, work, actually, goals, ideas, content, help, website, strategy.
The 5 Key Steps for a Successful Transition into a Marketing Role - Nowadays, significant career shifts are as prevalent as they've ever been. Some people want to assume a different degree of responsibility. Some want to pursue a passion they've put on hold for too long. And some flat-out need a change of pace.
Topics: help, current, key, youre, steps, successful, experience, professional, study, need, transition, marketing, role.
The Definition of SEO in 100 Words or Less [FAQs] - Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet.
Topics: keyword, search, marketing, words, content, traffic, website, definition, keywords, engines, engine, faqs, seo.
The Marketing Strategy That Grew Sales 10x in 18 Months - Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.More
Topics: strategy, 10x, things, going, really, months, doing, training, work, team, grew, marketing, way, okay, sales, hair.
The Painful Change Coming to Facebook Ads - With Apple rolling out iOS 14 in the spring, users will be able to opt out of being tracked by apps. So where will this leave Facebook ads or other online marketing services? Today Miracle Wanzo of DiscoveryMarketing.io joins the show to discuss this topic, diving into the serious implications this will have for marketing in […]
Topics: means, facebook, geographical, ios, wanzo, today, miracle, targeting, coming, marketing, digital, painful, change, ads, tracking.
The Plain-English Guide to Integrated Marketing Communications - I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants.
Topics: content, brand, youre, audience, guide, integrated, channels, channel, campaigns, plainenglish, communications, campaign, marketing.
The Ultimate Guide to Content Marketing in 2021 - Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
Topics: members, content, reach, strategy, audience, target, brand, ultimate, guide, social, media, marketing.
The Ultimate Guide to Hiring a PR Agency in 2021 - Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
Topics: work, ultimate, brand, guide, hiring, media, public, company, firm, marketing, pr, relations, agency.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would I be correct to assume a major part of your marketing strategy today is digital? Probably Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
Topics: owned, digital, marketing, content, media, customers, earned, improve, youre, ultimate, strategy, paid, presence, strategies, guide.
The Ultimate Guide to Marketing Trends in 2021 - Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.
Topics: social, customers, trends, marketing, ultimate, media, search, guide, consumers, business, data, service, content.
The Ultimate Round-Up of Content Marketing Tips - There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
Topics: brand, content, marketing, ultimate, create, dont, blog, youre, audience, roundup, strategy, important, tips.
Two-thirds of the Largest U.S. Retailers Use Content Marketing - Some 33 of the 50 largest U.S. retail companies use content marketing. And 22 of those are doing it fairly well. I reviewed the websites and social media channels of the 50 largest U.S. retailers, according to the National Retail Federation, to learn which ones used content marketing.
Topics: company, blog, stores, largest, retail, walmart, marketing, retailers, twothirds, used, content, amazon.
Using TikTok for Ecommerce Marketing - TikTok is a relative newcomer to the social media world, having launched as A.me in 2016 in Beijing, China. Once viewed as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It's among the most downloaded apps in Google Play and the Apple App Store.
Topics: trending, video, watch, feed, marketing, tiktok, ecommerce, videos, using, content, ocean, viral, spray.
Using Wikipedia for Content Marketing, SEO - Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms.
Topics: wikipedia, trek, articles, using, article, content, star, marketing, search, create, link, seo.
What Is Event Branding? + 5 Examples to Inspire You - The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.
Topics: marketing, event, outdoor, inspire, branding, examples, design, swag, virtual, speakers, brand, events.
What Is Strategic Marketing? - Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you.
Topics: research, process, phase, marketing, business, strategic, market, information, product, youll.
What Marketing Leaders Are Investing in This Year - In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what's proven to work — which tends to look different from company to company.
Topics: investing, diversity, marketing, technology, say, data, content, marketers, leaders, businesses, trends.
What Video Marketers Should Know in 2021, According to Wyzowl Research - It's well established that video has been one of the breakout trends in the marketing world for the past decade.
Topics: video, marketing, videos, report, according, survey, say, usage, research, success, wyzowl, marketers, know.
What You Need To Know About Lead Conversion [With Expert Tips] - So, you've designed a lead generation strategy and it's working. Your website visitors are coming to your website, filling out your forms, and boom, you've got leads. Now what?
Topics: path, marketing, process, lead, email, conversion, sales, behaviors, know, tips, leads, team, need, expert.
What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy] - Every week, I use LinkedIn to talk about current events and connect with other content creators. And I'm not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.
Topics: live, linkedin, audience, streaming, strategy, thirdparty, tool, social, marketing, virtual, events, leverage, stream.
What is Marketing, and What's Its Purpose? - Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising."
Topics: instagram, whats, audience, product, search, place, marketing, business, research, marketers, purpose, sales.
What is a Marketing Plan & How to Write One [+Examples] - You did it. You've been spearheading your organization's content marketing efforts for a while now, and your team's performance has convinced your boss to fully adopt content marketing. There's one small problem, though.
Topics: strategy, help, business, strategies, marketing, write, plans, mission, examples, content, youll, plan.
What's Attention Marketing, & Should You Use It? - Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades? It might not be surprising to hear, but overall our collective attention span has been narrowing. You might be wondering, "What does this mean for marketers?"
Topics: audiences, assets, marketing, attention, content, media, audience, grab, seconds, value, whats.
Why P2P Marketing Might Be a Good Alternative to Influencer Marketing - To understand what peer-to-peer (P2P) marketing is, let's start with an example.
Topics: good, products, p2p, reviews, program, marketing, friends, brand, influencer, consumers, alternative, influencers.
Why You Can’t Wait to Create Urgency in Your Marketing - Creating urgency leads to more sales and higher revenue — if you do it right. See 7 types of urgency, 7 ways to use urgency well, and 4 ways to justify it.
Topics: date, sale, urgency, wait, product, quantity, create, gift, limited, sales, cant, marketing, customers.
Why You Might Want to Be More Negative in Your Marketing - Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark.
Topics: tactic, negativity, youre, negative, know, brand, dont, marketing, think, content.
Why You Should Use Early Bird Registration for Your Next Event - A few years ago on Thanksgiving, my entire family flew to my sister's house, except for me. I couldn't afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you're planning an event.
Topics: registration, early, tickets, great, way, discount, event, sell, marketing, bird.