Top 2023 resources on marketing

Best marketing resource in 2023.
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• 101 Blog Post Ideas to Refresh Your Content Marketing Strategy - When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun?
  Topics: content, blog, share, industry, write, posts, refresh, post, strategy, explain, ideas, marketing, team, company.
• 13 Ways To Increase Your Ecommerce Sales This Holiday Season - Here are a few ways to generate the best ROI for your ecommerce businesses in preparation for a holiday frenzy.
  Topics: marketing, customer, sales, website, season, ways, customers, early, increase, offer, holiday, ecommerce.
• 15 Hiring Trends to Watch in 2023 [Marketing Leader Data] - This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023.
  Topics: companies, work, recruitment, trends, marketing, employees, watch, candidates, job, data, hiring, skills, pools, leader, talent.
• 18 Best Sample Business Plans & Examples to Help You Write Your Own - Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and ensures your venture is sustainable for the long term.
  Topics: sample, marketing, market, company, best, help, need, template, examples, write, plan, business, guide, youll, plans, youre.
• 20 Essential Instagram Marketing Tools You’ll Need in 2022 - With thousands of Instagram marketing tools to choose from, how do you know which ones you need?
  Topics: tool, need, essential, youll, allows, media, platform, marketing, content, instagram, features, users, tools, social.
• 20 Technical Skills Every Marketer Needs - Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy.
  Topics: skill, job, marketer, need, technical, skills, media, soft, needs, marketing, management, data.
• 25 Nonprofit Marketing Statistics for 2023 - It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself.
  Topics: marketing, nonprofits, spend, media, statistics, nonprofit, email, social, donors, strategy, trends.
• 28 Case Study Examples Every Marketer Should See - Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
  Topics: studies, marketing, page, product, marketer, case, learnings, client, company, information, examples, study.
• 3 Challenges Brands Face with Podcast Marketing & How to Navigate Them - According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022.
  Topics: face, shows, theyre, marketers, challenges, brands, podcasts, navigate, joseph, media, podcast, marketing, audience, network.
• 3 Ways Data Privacy Changes Benefit Marketers [New Data] - When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.
  Topics: target, information, marketing, audience, marketers, trust, ways, data, privacy, consumers, changes, benefit.
• 30 Brilliant Marketing Email Campaign Examples [+ Template] - On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.
  Topics: campaigns, sourcemarketing, marketing, emails, design, brilliant, recipient, email, examples, template, recipients, campaign, love.
• 31 Influencer Marketing Stats to Know in 2023 - Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023.
  Topics: influencer, campaigns, stats, united, million, influencers, instagram, states, marketing, followers, marketers, know.
• 4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research] - Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.
  Topics: microinfluencers, reasons, influencers, followers, engagement, brands, research, datadriven, marketers, marketing, microinfluencer, hubspot, influencer, work, instagram.
• 4 Things Content Marketers Can Learn From HubSpot's Creators - The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape.
  Topics: hubspots, marketers, audience, marketing, things, create, creating, creators, personas, learn, help, content, creator.
• 40+ Best Free Online Marketing Classes to Take in 2023 - The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
  Topics: best, content, online, courses, youre, classes, social, media, learn, course, seo, free, marketing.
• 46 Best Free Online Courses For Whatever You Want to Learn - Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
  Topics: marketing, best, learn, course, need, online, free, media, business, youll, courses, social.
• 5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders - A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023.
  Topics: content, original, marketing, youre, data, blog, help, blogging, trends, according, hubspot, leverage, leaders.
• 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] - Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
  Topics: video, social, marketers, celebrity, videos, marketing, chat, rooms, trends, media, survive, hubspot, trust, research.
• 5 Third-Party Cookie Alternatives Marketers are Already Using [New Data] - Marketers and third-party cookies -- can you name a better combo?
  Topics: alternatives, marketing, cookies, cookie, using, say, marketers, targeting, thirdparty, data, privacy, changes, solutions.
• 50+ of the Best Affiliate Programs That Pay the Highest Commission - Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
  Topics: products, earn, online, programs, commission, affiliate, highest, offers, marketing, best, pay, program, life.
• 6 Spooky Marketing Campaigns Just in Time for Halloween - Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.
  Topics: campaigns, marketing, spooky, halloween, campaign, way, vampire, audience, ad, content, products, start, tiktok.
• 6 Spooky Marketing Campaigns Just in Time for Halloween - Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.
  Topics: campaigns, marketing, spooky, halloween, campaign, way, vampire, audience, ad, content, products, start, tiktok.
• 7 Steps to Create a Complete Marketing Strategy in 2023 - Creating a marketing strategy is essential to effectively nurture your customers, improve the bottom line at your business, and increase the ROI of your efforts.
  Topics: audience, goals, marketing, help, target, content, complete, steps, media, plan, strategy, create.
• 8 Innovative & Inspiring Examples of Augmented Reality in Marketing - The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” 
  Topics: things, stranger, marketing, technology, reality, examples, inspiring, innovative, experience, ar, products, users, app, augmented.
• An Inside Look Working as a Marketing Co-Op - Elastic Path's culture values learning and development from the very core. We embrace the young, bright minds within the technical industry and provide opportunities for these students to obtain on-the-job experience with cutting-edge technology in the e-commerce space. Many of our Co-Op/internship students choose to return to Elastic Path once completing their studies because of the exceptional experience we offer them.  The hiring process for most of our Co-Ops begins a few months prior to the start of the semester, which is usually September, January and May of each year. Elastic Path’s recruiting team usually conducts internal interviews and we partner with various universities/colleges across Canada, the United States and United Kingdom to hire great talent globally.  The latest blog in our Inside Elastic Path series features our Marketing Co-Ops, and we are thrilled to showcase their journey at Elastic Path!  Graphic Design Co-Op Caroline Taylor Caroline has spent 6 months on the marketing team with us as a "Graphic Design Co-Op," and joined Elastic Path in June of 2022. Caroline is from Toronto, Ontario and is currently studying towards a Bachelor of Arts in Communication Studies and Graphic and Informational Design. She has Minors in Marketing and Sports Media at Northeastern University. She is planning to graduate in May 2024. Caroline has demonstrated amazing growth during her co-op term and has shared her experience here at Elastic Path in the testimonial below. Caroline will be completing her Co-Op at the end of this year. Digital Marketing Co-Op Aiden Murphy Please welcome Aiden Murphy, the “Digital Marketing Co-Op” on our Marketing team. Aiden has also spent 6 months with us, and joined Elastic Path in July 2022. He will be completing his Co-Op term at the end of this year. Aiden is from Boston, Massachusetts and is currently studying towards a Bachelors of Science degree in Business Administration. He has a Concentration in Entrepreneurship and New Venture Management & a Minor in French at Northeastern University, and is planning to graduate in May 2023. Aiden has proven his skills in digital marketing during his time at Elastic Path and we are excited to share his experience in the testimonial below.    Elastic Path Careers Explore Elastic Path's Open Positions and Whether You Think You'd Be a Good Fit Go to Careers Caroline Taylor's Testimonial: Q.  What did you enjoy most about your internship with Elastic Path?  - While searching for a Co-Op, Elastic Path stood out to me due to the opportunity to truly be a part of the team and have creative freedom in the work I do. From the less creative editing of slide decks, to creating advertisements and designing socks or stickers for trade shows every day during my time at Elastic Path has been different. I have yet to have a day where I am not excited to go to work. Being able to have so much flexibility and independence during my first co-op is one of the things that I value most about this experience.  Q. What was the biggest learning during your internship?  - Coming into this Co-Op as a graphic design and communications student, I knew very little about the tech and e-commerce industry. Elastic Path made it easy for me to gain a large amount of knowledge quickly during my onboarding experience, and I continued to learn more throughout my Co-Op. Another notable learning was balancing being the only individual with a graphic design background on my team. Learning how to balance people's ideas and branding with design principles and accessibility was something I learned to manage and value. My team and manager were there every step of the way to answer any questions and give feedback during my experience. Q. What are you most proud of from your time at Elastic Path?  - During my Co-Op I have worked on various projects and am proud of each in various ways. The three that I am most proud of were the new LinkedIn campaigns, and creating custom infographic and merchandise for trade shows. Each of these allowed me to exercise my graphic design skills in several ways. Myself and Aiden worked on developing new concepts for LinkedIn advertisements that differed from our regular content, this allowed me to push my creativity in a more formal sense. Additionally, I worked on two sets of stickers and socks for one of our trade shows that allowed me to have creative freedom in a more playful sense. The custom infographics I created for one of our blog posts was a happy medium between the two.  Q. What advice would you give to future Elastic Path interns/Co-Ops?  - My biggest piece of advice for future Elastic Path Co-Ops is to push yourself to try new things and meet new people. If there is something that you want to try, ask to try it out because this is the perfect place to test new ideas and learn from them. Your team at Elastic Path wants you to succeed and take advantage of the co-op experience so don’t take it for granted! Aiden Murphy’s Testimonial Q.  What did you enjoy most about your internship with Elastic Path?  - What stood out to me the most was the independence and encouragement from my manager and the rest of the team members here at Elastic Path. I got to work on a diverse set of projects and tasks such as making web page recommendations, performing search engine optimization research, designing ad mockups and web pages, and much more. I consider myself a very proactive person and like to be challenged consistently, which was a constant part of my experience in my Co-Op position at Elastic Path.  Q. What was the biggest learning during your internship?  - My biggest learning experience at Elastic Path was easily web page designing and building. It took me several months to understand just the fundamentals of a website, let alone an enterprise-level website that adheres to several constraints like branding, technical capabilities, content schedules, graphic designing, and much more. After six months, I feel confident in my abilities to create a successful, professional-looking online presence that meets the standards and criteria of a modern, fast-growing brand.  Q. What are you most proud of from your time at Elastic Path?  - I am most proud of the work that Caroline and I were able to achieve with the Marketing team’s account-based-marketing campaigns on LinkedIn. It was easily my longest and most arduous project here at Elastic Path. My contributions included performance analyses of all campaigns to-date, designing ad mock-ups to update the look and feel of our ads, pitching my own creative ideas and suggestions, and several review and reiterations rounds with managers and superiors. It is something I was given the opportunity to own from start to finish.  Q. What advice would you give to future Elastic Path interns/Co-Ops?  - One piece of advice I would give for other future Co-Ops and interns is if there is anything you want to learn at Elastic Path, always bring it up. No one will say “no” to you right away, at least until after you make your pitch. Sometimes an opportunity might take some pre-work and preparation, but if you’re curious and show enough initiative there is no door that is truly closed. There are countless opportunities and room for growth for anyone at Elastic Path.  Quick thank you to Caroline and Aiden for their time spent with us at Elastic Path and wishing them all the best with their studies and future careers.
  Topics: elastic, marketing, look, design, team, aiden, graphic, experience, working, path, coop, inside, learning.
• Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies] - This time each year, nature – as well as marketing – slows down as we head into colder seasons.
  Topics: services, companies, data, saw, utilities, conversion, impacting, seasonality, yoy, marketers, 150k, seeing, media, marketing, q4, trade, transportation, traffic, economy.
• Benefits of Influencer Marketing [Data + Expert Insight] - The creator economy is built around influencers and their audiences.
  Topics: family, social, trust, help, marketing, content, friends, roi, insight, influencers, data, influencer, benefits, expert.
• Best Email Marketing Software for Ecommerce - The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing… Continue reading Best Email Marketing Software for Ecommerce
  Topics: plus, free, emails, tools, month, software, email, features, best, marketing, ecommerce, contacts.
• Best No Code Platforms and Software for 2022 - Building new business processes used to be a complicated system of APIs, app development, and endless integrations. But we’re well into the 21st century now. There has to be a better solution for building amazing and automated business systems without… Continue reading Best No Code Platforms and Software for 2022
  Topics: build, software, marketing, youre, code, email, platforms, features, business, website, web, best.
• Campaigner Review: What Does This Marketing Platform Have to Offer? - Businesses of all sizes rely on email marketing to not only reach their existing audience but to widen their reach and attract more customers.  But with so many different email marketing campaign tools on the market, all promising success and… Continue reading Campaigner Review: What Does This Marketing Platform Have to Offer?
  Topics: customers, marketing, campaigns, features, email, campaigner, platform, example, different, customer, sms, review, does, offer.
• Creating a Channel Strategy: The Complete Guide - There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals. 
  Topics: tasked, solutions, work, ober, marketing, channel, strategy, guide, complete, explains, thats, creating, marketers.
• Did #TikTokMadeMeBuyIt Give Amazon the "Social Commerce" Push It Needed? - It appears that social media platforms and online marketplaces are each heading in each other's direction.
  Topics: amazon, tiktokmademebuyit, users, media, marketing, shopping, commerce, tiktok, social, online, inspire, platforms, needed, push, business.
• Ecommerce Product Releases: September 18, 2022 - This installment of our twice-monthly rundown of new services that could help merchants includes updates on live shopping, warehousing and distribution, cryptocurrency, and more.
  Topics: capabilities, sellers, prime, releases, product, brands, amazon, insights, launches, ecommerce, marketing.
• Equinox Champions the Anti-Resolution - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: social, help, antiresolution, champions, marketing, support, members, resolutions, equinox, fitness, wellness, month.
• Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic) - Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022 Looking at email marketing statistics gives us a… Continue reading Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)
  Topics: infographic, messages, marketers, open, according, email, customers, strategy, emails, marketing, statistics, mobile, essential, strengthen, companies.
• Free Webinar | January 18: How to Quickly Increase Your E-Commerce Sales - In this free webinar, discover the strategies you need to know to build a lucrative e-commerce business with industry expert Andrew Maffettone. Register now!
  Topics: quickly, online, maff, free, strategies, multiple, companies, sales, ecommerce, marketing, inhouse, store, webinar, expert, increase.
• Has Apple Changed the Advertising Industry? - U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
  Topics: industry, media, advertising, ad, marketing, ecommerce, growth, apple, revenue, shopify, apples, changed.
• How (& Where) Consumers Discover Products on Social Media [New Data] - Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's the perfect vehicle for product discovery.
  Topics: consumers, marketing, media, platform, facebook, instagram, products, users, posts, product, discover, ads, social, data.
• How 5 Brands Are Using Emerging Technology for Marketing in 2022 - Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article.
  Topics: trek, shows, emerging, small, users, brands, technology, using, virtual, brand, metaverse, nft, writing, marketing.
• How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips] - According to the Bureau of Labor Statistics, inflation went up 8.2% between September 2021 and September 2022. As a result, experts theorized that this would take a toll on both retailers and shoppers.
  Topics: brands, product, responded, marketing, black, ad, ads, deals, tips, holiday, video, content, consumers, online.
• How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands - If you're a marketer, it's likely been a very – odd – Q4!
  Topics: data, brands, mom, saw, q4, marketing, marketers, lead, industries, traffic, hospitality, yoy, construction, 150k, leisure, email, navigating.
• How Often You Should Publish Blog, Video, and Social Media Content - As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky.
  Topics: video, content, social, marketers, posting, marketing, post, times, media, blog, publish.
• How Recession News has Impacted Consumer Spending [Data] - If you've watched the news recently, it seems that the possibility of a recession has captured everyone’s attention.
  Topics: spending, financial, recession, potential, business, consumer, value, products, data, marketing, impacted, consumers, uncertain.
• How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: plantbased, content, line, social, tiktok, sense, brown, tabitha, turned, marketing, creator, videos, media, lifestyle, empire.
• How To Do Affiliate Marketing on Instagram - Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL.  
  Topics: code, affiliate, instagram, followers, work, marketing, unique, audience, products, businesses.
• How Video Consumption is Changing in 2022 [New Research] - In 2022, video is more important to consumers than ever before.
  Topics: consumption, watch, marketers, content, changing, video, product, marketing, consumers, videos, learn, research.
• How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data] - Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world.
  Topics: marketers, companies, plans, marketing, recession, report, efforts, roles, hiring, data, respondents, say, impacting, potential.
• How to Answer "Are We in a Recession?" to Your Marketing Team [2022 Expert Insights] - As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?".
  Topics: recession, marketing, expert, spending, marketers, expect, insights, uncertainty, think, leaders, economy, answer, team.
• How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy.
  Topics: audience, strategy, develop, youre, blog, social, steps, create, guide, marketing, content, business, tool, starttofinish.
• How to Dramatically Increase Your Revenue with Nano and Micro-influencers - Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar.
  Topics: partners, nano, dramatically, brand, micro, marketing, increase, fee, microinfluencers, smaller, influencers, nanoinfluencers, revenue, audiences.
• How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them - Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?"
  Topics: matter, revenue, marketing, kpi, customers, execs, kpis, brand, discuss, leads, buyin, customer, leaders, youre, pipeline.
• How to Grow Your Online Business In 21 Steps – The Complete Checklist - Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store, found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every… Continue reading How to Grow Your Online Business In 21 Steps – The Complete Checklist
  Topics: brand, social, grow, checklist, marketing, steps, business, products, customer, online, youre, complete, customers.
• How to Identify a Brand Character for Your Company - When it comes to branding, one of the most important aspects is creating a brand character. This is the personality that represents your company. It can be helpful to think of this as an actor who plays your company's role in all marketing materials and communications.
  Topics: company, characters, important, audience, character, personality, marketing, bird, brand, identify, youre.
• How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] - The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s a non-negotiable when creating and executing a marketing strategy for your company.
  Topics: costs, product, spend, manage, entire, marketing, content, summary, free, expenses, template, planner, budget, advertising, templates.
• How to Maximize Profits over Black Friday – Cyber Monday - How to maximize profits on Black Friday and Cyber Monday
  Topics: cyber, black, holiday, send, retailers, strategies, maximize, marketing, bfcm, customer, customers, audiences, purchase, profits.
• How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples] - As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market.
  Topics: hiring, samples, write, notice, managers, skills, youre, marketing, experience, resume, job, templates, free, dont, role, applying.
• How to Write an Effective Communications Plan [+ Template] - Remember the "Tide Pod Challenge?" That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?
  Topics: plan, youre, instance, effective, stakeholders, deliver, marketing, need, write, communication, goals, communications, template.
• HubSpot to Continue Delivering the Promise of Connection - Platform solutions have always been known as a one-stop shop for all of a marketer’s needs.
  Topics: tools, trust, marketing, disconnected, marketers, need, connection, hubspot, promise, continue, gartner, customers, platform, delivering, research.
• Instagram Marketing for Small Businesses: The Complete Guide - Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
  Topics: complete, content, audience, guide, brand, marketing, businesses, instagram, users, small, business, followers.
• Instagram and TikTok Resumes: Are Marketing Managers Watching Them? - Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to "continue expanding and enhancing TikTok as a new channel for recruitment and job discovery," according to a news release.
  Topics: video, asked, tiktok, resume, instagram, watching, recruiters, job, traditional, managers, resumes, marketing.
• It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand" - We’ve entered the era of purpose.
  Topics: work, core, companies, purposedriven, authenticity, marketing, deliver, purpose, employees, customers, phrase, company, action, walk, brand, ways.
• Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way - We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences.  
  Topics: lead, business, generation, generating, marketing, landing, way, content, beginners, inbound, sales, product, page, information, guide, leads.
• MailPoet Review (Nov 2022): A Complete Guide - In today’s MailPoet review, we’re going to be looking at a unique solution for companies hoping to enhance their approach to email newsletters. MailPoet isn’t an all-in-one email marketing platform, like some of the more popular tools on the market… Continue reading MailPoet Review (Nov 2022): A Complete Guide
  Topics: complete, marketing, send, subscribers, guide, email, emails, messages, wordpress, review, youre, nov, mailpoet, plugin.
• Marketing Budget: How Much Should Your Team Spend in 2023? [By Industry] - As a marketer, you’re always pitching new ideas to your team. And you’ve also faced a consistent follow-up question, “How much from our marketing budget do we need to execute?”
  Topics: marketers, industry, spending, plan, marketing, budget, revenue, spend, invest, team, content.
• Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts] - Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities.
  Topics: asian, groups, american, way, experts, friends, culture, campaign, minority, multicultural, according, right, group, marketing.
• Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy - Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters.
  Topics: newsletter, subject, strategy, npo, tip, ultimate, guide, successful, organization, nonprofit, sure, youre, emails, email, marketing.
• Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts - Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
  Topics: goals, launch, marketing, checklist, strategy, need, youll, launching, hubspots, experts, product, create, according, youre.
• Reducing Busy Work: Tips & Tools for Marketers [+New Data] - The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work.
  Topics: tool, todo, marketers, tools, tasks, marketing, busy, tips, help, reducing, data, work, tip.
• Ryan Reynolds Offers A Glimpse Into AI-powered Marketing - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: mint, marketers, marketing, latest, media, aipowered, reynolds, offers, ad, video, strategy, chatgpt, glimpse, ryan.
• Startup Marketing Budget: How to Write an Incredible Budget for 2023 - When proposing potential ads at your startup, one of the first questions you’ll likely encounter is, “How much will this cost?” If you’ve prepared a killer startup marketing budget, you will be well-equipped to help executives understand and buy into your vision.
  Topics: need, startup, paid, incredible, write, budget, revenue, advertising, startups, youll, costs, marketing.
• Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It -  
  Topics: marketers, heres, study, audience, fix, finds, target, marketing, challenges, say, need, information, dont, know, data.
• Target Audience: How to Find Yours [+ 5 Campaign Examples] - Have you ever seen a product, service, or marketing ad and thought, "Who in the world is this for?" We've all seen marketing campaigns that have fallen flat because they didn't connect with their target audience, or it was unclear who the target audience was.
  Topics: facebook, target, examples, audience, social, media, content, marketing, campaign, example, audiences, persona.
• The 6 Stages of the Product Life Cycle - When I was 12 years old, I used to be confused about my cousin's CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.
  Topics: life, decline, marketing, introduced, stage, product, stages, cable, cycle, vine, market.
• The Best Ecommerce Courses for Business Owners - The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 trillion by 2030, and… Continue reading The Best Ecommerce Courses for Business Owners
  Topics: owners, ecommerce, online, experience, business, youre, store, marketing, courses, youll, best, shopify, course.
• The Best Shopify Plus Apps to Enhance your Store - The best Shopify Plus apps provide business owners with a phenomenal way to take their store’s functionality to the next level. While Shopify offers a range of amazing features as standard, the app marketplace ensures innovative entrepreneurs have endless scope… Continue reading The Best Shopify Plus Apps to Enhance your Store
  Topics: shopify, apps, marketing, month, access, store, tools, free, best, email, plus, features, customer, enhance.
• The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers - If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.
  Topics: media, content, strategy, roi, trends, marketers, report, hubspot, data, blogs, social, global, marketing.
• The Top 10 Marketing Challenges Expected Globally in 2023 [HubSpot Data + Expert Tips] - Every marketer faces different challenges. And, ever since 2020, the ways we've had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.
  Topics: content, challenge, globally, expert, expected, roi, tips, marketers, challenges, biggest, training, team, hubspot, data, website, marketing.
• The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data] - Nearly 80% of marketers say their industry has changed more in the last 3 years than in the last 50, according to our most recent survey. Therefore, it's important marketers keep up with the latest trends, especially with a looming recession that is expected to be an industry-changer.    
  Topics: content, b2c, trends, shortform, marketers, brands, blog, hubspot, data, social, video, plan, marketing.
• The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data] - Every marketer faces different challenges.
  Topics: expert, face, challenges, crm, strategy, trends, insights, marketing, expect, social, content, help, leaders, data, youll, solve.
• The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] - To effectively lead a marketing team, it's imperative you know your top goal.
  Topics: expert, dropbox, goals, products, uber, customers, insights, marketing, revenue, help, sales, leaders, data, clickup, brand.
• The Top Marketing Channels, And How They’ll Change in 2023 [+Data] - The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.
  Topics: media, leverage, channels, theyll, data, marketing, b2b, social, change, content, marketers, b2c.
• The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] - The marketing world moves at the speed of light.
  Topics: content, video, data, brands, theyve, changed, global, marketers, trends, social, media, seo, marketing, search.
• The Ultimate Guide to Brand Awareness - Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.
  Topics: marketing, guide, product, audience, content, awareness, customers, way, social, brand, help, ultimate.
• The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples) - Service level agreements (SLAs) are one way to create synergy between your team and your customers, as well as between internal departments. Even your IT department has a help desk SLA when tech issues arise.
  Topics: sales, guide, ultimate, service, marketing, leads, sla, customer, help, level, examples, goals, goal, agreement, desk, agreements.
• The Ultimate Guide to Video Marketing - If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
  Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
• The Ultimate List of Email Marketing Stats for 2022 - Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. 
  Topics: email, marketing, research, emails, say, statista, send, marketers, ultimate, blog, stats, hubspot, list.
• The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
  Topics: marketing, strategy, search, channels, audience, website, social, content, media, digital.
• Tito's Vodka Enlists Martha Stewart for DIY January - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: martha, diy, vodka, titos, younger, enlists, marketing, gen, alcohol, latest, users, stewart, drinking, zs.
• Top Marketing Holidays of the Year, According to Marketer Data - As a business, you likely run marketing campaigns all year round.
  Topics: sales, data, annual, spend, marketing, marketers, events, money, black, campaigns, holidays, marketer, according.
• Turnkey Dropshipping Store Providers: A Quick Guide - Suppose you’re looking to invest in a new side hustle and start generating money with as little effort as possible. In that case, dropshipping is often the first venture that comes to mind.  After all, you don’t have to store… Continue reading Turnkey Dropshipping Store Providers: A Quick Guide
  Topics: products, quick, stores, offers, marketing, providers, turnkey, plan, shopify, guide, dropshipping, custom, store.
• Use These Two Tactics to Make Your Customer Experience Stand Out in 2023 - With the start of a new year, SMBs continue to look for ways to stand out over the competition in 2023- — and these two practices can do just that.
  Topics: teams, sales, marketing, customer, right, business, crm, smbs, stand, things, outreach, data, email.
• What Are Content Managers, and How Do You Become One? - Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post.
  Topics: know, media, need, manager, marketing, role, youll, management, content, managers.
• What Is Content Intelligence? - The way businesses collect data is changing. But data is essential to great content strategy. That's why content intelligence is coming into the conversation.
  Topics: platform, content, intelligence, strategy, marketing, tools, create, tool, help, data.
• What Marketing Leaders Think About Quiet Quitting [Executive Leadership Data] - Back in September, we covered quiet quitting: Specifically, what it is, how the term got popular, and ways to address it.
  Topics: employees, workplace, executive, think, quitting, leadership, surveyed, say, data, believe, marketing, leaders, quiet.
• What is a Marketing Plan & How to Write One [+Examples] - For a while now, you've been spearheading your organization's content marketing efforts. Your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.
  Topics: youll, strategies, marketing, team, mission, plans, content, business, examples, plan, strategy, write.
• What is a Persona?: Everything You Need to Know - Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.
  Topics: marketing, business, personas, persona, need, data, know, customer, media, help, buyer, customers.
• What's a Competitive Analysis & How Do You Conduct One? - When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?
  Topics: competitor, competitive, sales, products, marketing, content, competitors, market, analysis, whats, product, conduct.
• Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing - Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business.
  Topics: content, metrics, metric, leaders, according, organic, seo, semrushs, vp, brand, matter, rankings, keyword, search, marketing.
• Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data] - These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
  Topics: steam, gaining, video, consumer, data, gen, platforms, channels, social, losing, media, z, visited, marketing, youtube, platform.
• Will Marketers Continue to Use Twitter in 2023? [New Data] - With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. 
  Topics: platforms, continue, plan, data, platform, saying, leave, marketing, experience, twitter, respondents, marketers.