Top 2020 resources on marketing

Best marketing resource in 2020.
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• 10 Best Free Online Courses You Can Start Today - Free time is a gift, and we all want to spend our free time on activities that fulfil us. And if you’re the type of person who wants to spend their free time learning new skills, you’re in luck. There are plenty of free online courses out there which you […]
  Topics: course, skills, best, start, today, youll, online, marketing, courses, youre, list, free.
• 10 of the Best Remote Jobs: What are They and How to Find Them - Remote jobs are a relatively new concept – even just a couple of decades ago, they would have seemed nearly impossible. But, with increased globalization and rapidly improving technology, these days, they’re becoming the new normal. Remote jobs allow you to have a fulfilling career, while also offering the chance […]
  Topics: jobs, different, working, skills, remote, help, marketing, job, work, youre.
• 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide] - There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.
  Topics: video, tips, emails, design, email, guide, engagement, marketing, experiments, spam, subject, youre, inspiring, myths, free.
• 11 New Ecommerce Books for Spring 2020 - Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and podcasting.
  Topics: marketing, kindle, learn, trust, spring, ecommerce, brand, hardcover, guide, podcast, books, digital, business.
• 15 of the Best Account-based Marketing Software for 2020 - Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place.
  Topics: tools, customers, software, sales, marketing, best, users, data, accounts, contact, accountbased, platform.
• 16 Creative Lead Generation Ideas to Try - Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let's face it — often, people don't want to take the time out of their schedules to talk.
  Topics: information, offers, best, try, ideas, generation, free, lead, create, content, marketing, creative, offer.
• 16 Digital Marketing Ebooks You Can Download Today - About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you're using to deepen your understanding of the current landscape of digital marketing?
  Topics: digital, strategy, media, youll, today, influencer, ebooks, learn, content, marketing, guide, download, ebook.
• 18 Powerful Competitor Analysis Tools to Spy on Your Competition - Have you ever envied James Bond for his impressive ability to infiltrate his nemeses? Spy on your competitors with these 18 competitor analysis tools.
  Topics: tool, marketing, spy, competitor, competitors, search, analysis, research, competition, content, theyre, tools.
• 19 Examples of Brilliant Email Marketing Campaigns [Template] - On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.
  Topics: brilliant, copy, marketing, examples, design, template, email, read, emails, love, campaign, know, product, campaigns.
• 19 Lead Nurturing Email Examples You'll Want to Steal - You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team.
  Topics: helpful, examples, marketing, products, sales, reader, nurturing, email, steal, youll, content, lead, product.
• 21 Interactive Content Stats That Marketers Need to Know in 2020 - In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch.
  Topics: stats, viewers, using, ar, interactive, marketers, say, b2b, brands, know, content, marketing, need.
• 24 Data-Backed Reasons to Personalize Your Marketing - When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts.
  Topics: personalized, personalize, data, consumers, reasons, say, marketers, personalization, databacked, experiences, content, marketing, relevant.
• 3 Types of Marketing Videos That You Can Make Remotely - In our 2020 State of Marketing report, video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year.
  Topics: industry, brand, remotely, video, videos, need, example, explainer, marketing, product, film, types.
• 36 Account-Based Marketing Stats to Know in 2020 - As marketers, we've become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
  Topics: know, sales, target, stats, say, marketers, topo, abm, marketing, accountbased, teams.
• 4 Education Marketing Trends to Keep an Eye on in 2020 - Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They're critical to staying top-of-mind among your target audience now and for years to come. Similar to other trends under the (large) umbrella of marketing, education marketing trends are critical to stay on top of and deploy regularly if you want to be relevant and sought-after. In this blog post, we'll help you discover how you can achieve just that.
  Topics: education, target, experience, audience, students, personalization, marketing, eye, relevant, video, content, live, trends.
• 4 Pivots Companies Are Making in Light of COVID-19 [New Data] - When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate.
  Topics: light, companies, current, business, making, customer, pivots, marketing, events, strategies, resources, sales, customers, covid19, data.
• 4 Predictions Marketing Experts Got Wrong About Social Media in 2020 - As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to happen." We've all been there, especially with social media predictions.
  Topics: marketing, google, experts, marketers, going, industry, predicted, predictions, network, media, facebook, wrong, social, million.
• 4 Questions You Should Ask Before Investing in Influencer Marketing - There are more resources, tools and case studies available than ever to help build a successful campaign.
  Topics: know, youre, influencers, investing, marketing, questions, help, campaign, ask, customers, message, success, influencer.
• 5 Benefits of Educating Prospects With Free Content - In the marketing world, the infamous free content debate seems to be everlasting.  "If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?"
  Topics: customers, paid, prospects, educational, free, educating, boost, brand, trust, benefits, content, marketing.
• 5 Common Integrated Marketing Mistakes and How to Avoid Them - Say there's a mattress company that's just designed a revolutionary new waterbed. Upon the model's release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry.
  Topics: campaigns, social, channels, company, marketing, mistakes, media, campaign, integrated, youre, avoid, pepsi, common.
• 5 Content Marketing Ideas for July 2020 - The coronavirus pandemic will likely influence July 2020 activities. But that shouldn't stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020.
  Topics: content, help, try, backyard, videos, customers, sony, vacation, marketing, ideas.
• 5 Content Marketing Ideas for June 2020 - Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.
  Topics: safety, retailer, content, national, marketing, publish, article, martini, selfie, ideas, summer.
• 5 Content Marketing Ideas for May 2020 - The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.
  Topics: coronavirus, pandemic, ideas, marketing, video, day, business, nurses, content, writing.
• 5 Email Marketing Tips during the Pandemic - Most ecommerce companies rely on email marketing.  But the Covid-19 shutdown requires an evaluation of email frequency and tone, among other tactics. In this post, I'll address how to manage email marketing during the pandemic.
  Topics: customers, increasing, pandemic, tips, rates, frequency, consumers, try, likely, marketing, help, email.
• 5 Startup Marketing Ideas That Actually Work - Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute.
  Topics: social, ideas, media, strategy, audience, content, customers, marketing, crowdfunding, actually, startup, work, business.
• 50 Visual Content Marketing Statistics You Should Know in 2020 - At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
  Topics: statistics, video, videos, media, visual, marketing, instagram, content, marketers, know, social, facebook.
• 6 Email List Building Tools for Ecommerce - In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list.
  Topics: tools, build, building, marketing, ecommerce, optin, list, form, store, email, forms.
• 6 Fundamental Video Marketing Tips for Every Skill Level - Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for your audience before you optimize them.
  Topics: tips, level, fundamental, audience, evoke, marketing, viewers, sticky, resonate, skill, video, emotions, videos, attention, ideas.
• 6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers - Have you ever heard the phrase, "If you love your job, you'll never have to work again."?
  Topics: marketing, life, hours, high, schedule, according, worklife, managers, working, manager, hubspot, balance, personal, need, impact, secrets, achieving, work.
• 7 Amazingly Effective Lead Nurturing Tactics - As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
  Topics: amazingly, effective, marketing, sales, emails, leads, nurturing, tactics, timely, content, lead.
• 7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work - Despite what you might hear, Facebook marketing is not dead.
  Topics: brilliant, work, brand, page, brands, users, videos, facebook, youre, content, strategies, products, fitbit, marketing.
• 7 Marketing Alternatives to Tracking Cookies - At some point your life, you've probably had a run-in with ads generated by third-party cookies.
  Topics: social, learn, ads, email, marketing, thirdparty, data, list, content, cookies, alternatives, tracking.
• 77 Essential Social Media Marketing Statistics for 2020 - Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.
  Topics: million, media, statistics, instagram, users, business, youre, social, billion, marketing, essential.
• 9 of the Most Inventive Interactive Marketing Examples We've Ever Seen - If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.
  Topics: examples, weve, great, video, engage, content, inventive, playable, experience, big, interactive, marketing, game, seen.
• A Comprehensive Guide to Marketing on Quora, According to Quora's Head of Product Marketing - B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now.
  Topics: quoras, answers, question, answer, platform, content, thought, audience, questions, product, guide, comprehensive, head, according, marketing, quora.
• A Content Marketing Playbook for Times of Crisis - The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis?
  Topics: times, audiences, email, marketing, content, marketers, help, companies, businesses, social, crisis, playbook.
• Attraction Marketing: What It is & How to Master It - Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? You know what I'm talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.
  Topics: product, brand, attraction, master, content, know, marketing, youre, service, customers, using.
• Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly] - The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances.
  Topics: volume, benchmark, updated, data, weekly, covid19, increased, rates, impacting, marketing, business, customers, week, performance, sales, businesses.
• Byte projects $100 million in 2020 revenue without increasing marketing spend - One usual characteristic of a bootstrapped company is that its growth is slower than its VC-backed competitors. Bootstrapped marketing spend relies on revenue, revenue often relies on marketing spend, and the tension between the two can force slower growth. VC-backed companies, in contrast, can afford to spend ahead of revenue, often allowing them to grow […]
  Topics: increasing, spend, million, byte, projects, companies, growth, techcrunch, customers, teeth, revenue, company, orthodontists, marketing.
• Congratulations to our Adobe Digital Experience Partner of the Year Award Winners - Magento and Marketo partners are expanding their expertise to drive continued success for customers. Read more.
  Topics: marketing, customers, adobe, winners, congratulations, partner, magento, commerce, customer, experience, commercialmagento, marketo, americas, award, digital.
• Content Mapping 101: The Template You Need to Personalize Your Marketing - What is a Content Map? A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.
  Topics: marketing, buyer, lifecycle, personalize, needs, content, problem, stage, need, mapping, buying, personas, template.
• Covid-19 Grants, Loans Could Help Ecommerce Companies - Grants and loans from the U.S. government, state and local governments, Facebook, and Google could help small businesses during the Covid-19-induced economic slowdown.
  Topics: marketing, companies, small, loans, help, local, ecommerce, payroll, grants, covid19, search, business, businesses, million.
• Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
  Topics: updated, customers, precovid, rates, weekly, creation, marketing, lows, volume, bounces, early, deal, benchmark, week, email, sales, covid19, data, hubspot, open.
• Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing.
  Topics: sales, lows, weekly, drop, updated, marketing, week, precovid, customers, number, email, response, data, volume, deal, rates.
• Drop Shipping vs Affiliate Marketing In 2018 [Which Is Better?] - Are you considering Shopify drop shipping vs affiliate marketing in 2018? In this article, I discuss the differences between these two business models (both good and bad).
  Topics: shipping, pen, drop, money, affiliate, marketing, dont, traffic, better, vs, business, customer.
• Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store - Starting an ecommerce business is as exciting as it is challenging. To help, we've put together a list of essential advice, compiled from Shopify's most popular guides and videos, on all the steps involved in getting a new online business off the ground.More
  Topics: online, free, business, profitable, grow, search, launch, marketing, product, ecommerce, blueprint, build, products, store, help, traffic.
• Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking - There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you.
  Topics: marketing, total, email, list, kpis, rate, metrics, analytics, recipients, emails, number, tracking.
• Everything You Need to Know About Marketing Operations in One Place - One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.
  Topics: email, strategy, teams, ops, tasks, operations, team, management, know, marketing, need, place, help.
• Google Search Ads for Beginners – How to Get Started with Search Engine Marketing - Paid Google search ads provide an instant boost of traffic to your store. Here's everything you need to know to maximize the success of your first campaign!
  Topics: keyword, beginners, ad, ads, hats, google, paid, keywords, engine, traffic, search, click, youll, marketing, start.
• Here’s what’s new in WooCommerce 4.1 - TL;DR: A new update is available for WooCommerce! When you’re ready, update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to update, make a backup, update your extensions, and then update WooCommerce. WooCommerce 4.1 has arrived! This release represents the next step in our mission to […]
  Topics: heres, store, extensions, manage, customers, whats, payments, marketing, help, woocommerce, business, update.
• How 5 Brands Use WhatsApp For Marketing - In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.
  Topics: whatsapps, contact, marketing, companies, audiences, app, brands, company, platform, whatsapp, absolut.
• How Dynamic Content Makes Your Marketing More Personal - The first time Amazon suggested a book via their recommendation engine, I was completely awed.
  Topics: dynamic, smart, content, personal, website, websites, customers, site, static, marketing, makes, database.
• How HubSpot Built a World-Class Conversational Marketing Program - Over the last few years, HubSpot's audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website.
  Topics: coaches, chat, program, sales, worldclass, built, users, prospects, marketing, chatbots, questions, conversational, hubspot, customer.
• How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days - Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
  Topics: hubspots, report, hit, channels, survey, lead, web, reportbased, marketing, content, experience, campaign, days, goal, acquisition, wanted, data.
• How to Align with Your Sales Team, According to HubSpot Marketers - Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment.
  Topics: sales, according, marketers, align, help, ye, marketing, salespeople, objections, team, hubspot, learn, teams, company.
• How to Automate Your Account-Based Marketing Strategy - In today's day and age, marketing is all about personalization. It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.
  Topics: accountbased, strategy, marketing, content, icp, accounts, software, tools, automation, set, target, automate, abm.
• How to Build an Online Community of Like-Minded Entrepreneurs - Four easy ways to amplify your impact.
  Topics: members, entrepreneurs, facebook, group, online, share, build, value, likeminded, marketing, community, tips.
• How to Create and Execute a Successful Lead Gen Strategy - Your audience no longer wants you to buy their attention — they want you to earn it. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
  Topics: page, marketing, generation, information, successful, create, execute, landing, leads, visitors, gen, business, content, lead, strategy.
• How to Develop a Content Strategy: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy.
  Topics: guide, blog, strategy, youre, starttofinish, post, audience, marketing, content, social, develop, media, create.
• How to Get the Most out of Your Ecommerce Marketing Strategy - What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they're both awesome. Second, if you have kids under the age of three, you probably don't want them playing with either — one is a choking hazard and one is a katana.
  Topics: social, product, site, media, strategy, customers, referral, marketing, strategies, ecommerce, content.
• How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director - Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone.
  Topics: institute, ai, tools, need, implement, affordable, youre, marketing, according, director, learning, machine, help, technology, steps, search.
• How to Improve Your Corporate Marketing Strategies [+ Examples] - I know I've talked about this before (if you've read some of my other blog posts, you might know this already), but I love Taco Bell's marketing. The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.
  Topics: customers, corporate, brand, customer, improve, help, audience, know, way, strategies, company, marketing, examples.
• How to Launch a Product, According to HubSpot's Product Marketers - Like a tree falling in the woods, if you launch a product without spreading the word -- will anyone use it? Will anyone even want it? Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date.
  Topics: goals, strategy, marketers, product, team, launch, according, create, positioning, customers, marketing, learn, hubspots.
• How to Launch a Successful Multichannel Marketing Strategy - If you're even a casual reader of the business blogosphere, you've probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.
  Topics: channels, multiple, multichannel, target, need, youll, successful, marketing, attribution, marketers, launch, strategy, message.
• How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] - Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
  Topics: free, budget, expenses, paid, advertising, planner, marketing, entire, product, costs, spend, manage, templates, content, template.
• How to Manage, Visualize KPIs for Ecommerce - This post will offer a framework for identifying, tracking, and visualizing key performance indicators. It applies to all company sizes — big and small. Start by establishing the most important metrics for your business.
  Topics: manage, revenue, kpis, size, marketing, number, profit, customers, divide, typically, ecommerce, visualize, products, total.
• How to Master Content Marketing on LinkedIn - There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.
  Topics: post, content, youre, master, updates, audience, status, linkedin, video, publishing, marketing, share.
• How to Run a Successful Grassroots Marketing Campaign [+ Examples] - When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
  Topics: create, video, successful, share, campaign, grassroots, run, audience, content, know, examples, inspire, marketing.
• How to Set & Achieve Marketing Objectives in 2020 - In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.
  Topics: rate, leads, achieve, relevant, objectives, marketing, set, identify, blog, improve, increase, goal.
• How to Turn Your Content Marketing Into A Sales Machine - As a dog owner and entrepreneur, Trevor Crotts launched BuddyRest to create quality mattresses that offered support and comfort for dogs. In this episode of Shopify Masters, Trevor Crotts of BuddyRest, shares how he found a product-market fit, created compelling content, and his thoughts on the future of ecommerce.More
  Topics: able, sales, turn, product, going, need, thats, think, customer, machine, really, lot, marketing, content, dog.
• HubSpot's CCO on Why We Need to Talk About Growth - "G-R-O-W-T-H": a simple, six-letter word that has become remarkably difficult to say in recent weeks.
  Topics: businesses, growth, teams, cco, way, customers, talk, times, need, customer, crisis, marketing, experience, hubspots.
• I Failed at Podcasting, and So Can You - In 2016, I thought I had the perfect plan.
  Topics: sponsor, audience, failed, audio, podcast, vs, page, success, startups, marketing, students, podcasting.
• March 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in March 2020. Articles ...
  Topics: business, product, ecommerce, read, search, posts, marketing, popular, social, tools, content, merchants.
• Marketing Guest Blogging Guidelines [2020 Edition] - Hi there! Thanks for your interest in writing a guest blog for HubSpot. We're glad you're here.
  Topics: guest, thats, hubspot, youre, writing, guidelines, blog, content, search, edition, blogging, marketing, pitch, post.
• Marketing Without a Budget? Use These Tactics for Success - As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I've been on have had similar budget issues (although those weren't brought on by online shopping like mine).
  Topics: online, success, budget, build, free, audience, way, tactics, marketing, media, brand, content, improve.
• Marketing in the Pandemic Creates Opportunities Afterward - The coronavirus pandemic has changed everything. Retail shopping habits have been upended. Businesses that attract new customers and retain existing ones — right now — could recover or grow quickly when the economy reopens and moves forward.
  Topics: review, advertising, pandemic, growth, sales, creates, recession, marketing, companies, afterward, opportunities, increased, tellis, economy, firms.
• SEO How-to, Part 1: Why Use It? - This post begins a weekly primer in SEO, with the goal of addressing all foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse with others regarding important SEO challenges and opportunities.
  Topics: seo, revenue, results, search, howto, drive, traffic, engines, site, marketing, organic.
• SEO, Content, and Email Work Better Combined - Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
  Topics: store, email, better, post, marketing, work, seo, combined, customers, vegan, content, stores, recipe.
• Sell Coffee from Home: What Does it Take to Launch an Online Café? - Whether you’re a café-owner looking to transition to online sales or a newcomer to the coffee business, the increased demand for online coffee retailers has provided a unique opportunity. Explore everything you'll need for starting your own coffee shop or roastery.More
  Topics: social, online, café, customers, products, sell, coffee, product, youre, launch, marketing, brand, business, does.
• Shopify Email Is Now Available and Completely Free Until October 1, 2020 - Email marketing is now a lifeline for countless businesses who need to reach out to and build trust with their customers during this sudden period of uncertainty. That’s why we’re releasing Shopify Email early to all merchants and making it completely free to use until October 1, 2020.More
  Topics: free, emails, available, buyers, templates, reach, marketing, shopify, channel, email, customers, completely, store.
• Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020 - Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently.
  Topics: strategy, doing, media, need, content, messaging, start, social, examples, company, global, marketing, stop.
• The 13 Best Email Template Builders for Any Budget - Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
  Topics: email, builder, design, builders, budget, month, template, templates, free, best, plan, sourceunique, marketing.
• The 4 Snackable Content Formats Every Marketer Should Understand - Let's imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.
  Topics: understand, youre, potential, snackable, example, quote, marketing, marketer, formats, source, support, memes, content.
• The 5 Goals to Consider When Creating a Marketing Strategy - Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning.
  Topics: brand, customer, leadership, consider, thought, leads, strategy, marketing, goals, awareness, creating, business, youre.
• The Best Time to Send a Marketing Email - I'm often asked about the best time to send a marketing email. The answer typically depends on several factors. In this post, I'll address how to determine the best send times for your email program.
  Topics: email, send, emails, recipients, open, marketing, typically, shopping, best, traffic, optimization.
• The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade - A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.
  Topics: practice, study, mobile, video, marketing, marketers, evolution, content, decade, changed, audience, going, search.
• The Most Underrated Online Marketing Tactics You're Probably Not Taking Seriously - Here's a fun little challenge for you: name three marketing strategies you'd recommend to someone who's getting their start in the field. Easy, right? This is what I'd suggest — social media marketing, email newsletters, and content offers.
  Topics: seriously, followers, underrated, video, probably, online, customers, tactics, taking, way, audience, business, social, marketing, youre, strategies, content.
• The Top 13 Best Email Marketing Services in 2020 - Email marketing isn't dead — in fact, it's far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer's tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It's also extremely cost-effective — some studies show an ROI of up to 4,400%! Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals.
  Topics: automation, campaign, email, plans, offers, service, marketing, tool, choose, help, services, best.
• The Ultimate Guide to Building a Website Redesign Strategy - So... you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
  Topics: pages, metrics, redesign, building, youre, traffic, website, strategy, visitors, ultimate, site, marketing, guide, page.
• The Ultimate Guide to Content Marketing in 2020 - It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience.
  Topics: customers, ultimate, guide, blog, members, target, audience, brand, marketing, content, social, media.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - It's probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
  Topics: guide, owned, digital, content, presence, earned, marketing, youre, strategy, improve, customers, strategies, paid, ultimate, media.
• The Ultimate Guide to Using WhatsApp for Business in 2020 - Does your business offer international services, but you've found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online?
  Topics: app, business, guide, profile, customer, users, using, marketing, customers, messaging, ultimate, whatsapp.
• The Ultimate Guide to Video Marketing - Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.
  Topics: need, youll, number, video, youre, marketing, camera, platform, content, guide, audience, ultimate, videos.
• The Ultimate List of Types of Marketing [41 and Counting] - Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
  Topics: audience, list, customers, product, email, media, types, customer, counting, social, content, marketing, ultimate, brand.
• Top 10 HubSpot Academy Courses You Can Take in Under 1 Hour - Let me ask you a question. If you could learn any skill in one hour, what would it be? When you're looking to learn something new, there are plenty of online courses that can help you improve your skills. HubSpot Academy (HubSpot's training division) is one of those online providers that offers entirely free education.
  Topics: hour, youll, course, youre, hubspot, marketing, free, learn, courses, academy.
• Use dynamic CTAs to close more B2B leads - B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see.
  Topics: tactics, sales, ctas, community, techcrunch, marketing, growth, dynamic, leads, close, thats, b2b, worlds, offline, retailers, process.
• Wasn't ABM Supposed to Fix B2B Buying? - Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I've been meaning to read more, and signed up for an online workout class (that I'm likely to skip). All from my phone, and all with just a few clicks.
  Topics: sales, fix, salespeople, companies, tools, b2b, supposed, abm, experience, marketers, buying, wasnt, marketing.
• What You Need to Know About DKIM Authentication - Have you ever really explored the depths of marketing emails you receive? If you haven't, you're not alone. I hadn't either until yesterday. However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails.
  Topics: dns, authentication, sure, need, youll, key, signature, marketing, email, dkim, domain, know.
• Why HubSpot's Director of Analytics Wants You to Make Data More Human - Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s talk about a few ways to do this.Firstly, start to switch your reporting focus from demographic data to psychographic and behavioral data. This should be a major change your organization makes in how and why you collect data. We’ll talk more about how to do this later in this article.Secondly, expect democratization of data. Today, data is difficult to gather and is typically controlled by a dedicated marketing analytics team. While this may be a good way to collect and manage your company’s data, it can create a silo that alienates your data from the people at your company who can actually apply and learn from it.In 2020, expect analytics teams to start making data more accessible for all employees. To jump start this process within your organization, invest in systems that automate your marketing reporting and make it easier for your employees to access that information. Teach employees how to properly apply this data, too.Strive for efficiency and alignment across your organization. Here are a few ways to do this: 1. Align all departments within the organization around being a data-driven company and agreed-upon goals. 2. Choose and define a home for your marketing data. Where does your data live? Is it currently available? How can employees access it? 3. Avoid common marketing reporting mistakes, including one-off reports and random data pulls. These waste time and produce inconsistent data that doesn’t speak to your audience or contribute to real results. 4. Document your marketing reporting process — this might look something like: gather data, define important patterns, automate, and repeat. Instead of assigning different roles or teams to each part of the process, consider dividing up your marketing reporting workload by data source. This will allow the same people to see your data through from collection to application. Keep Investing in Attribution to Identify Bottom-Line Impact In 2020, continue focusing on marketing attribution reporting. When did customers first touch your brand? When did they last touch it? Where are your visitors and customers coming from?According to our 2020 State of Marketing report, only 50% of companies are currently using attribution reporting — and almost 30% answered “No.”
  Topics: data, human, employees, process, demographic, wants, start, attribution, hubspots, director, teams, reporting, marketing, analytics, organization.
• Your Blueprint to Create the Perfect Content Marketing Strategy - Creating content can feel discouraging.
  Topics: sure, strategy, created, create, key, audience, perfect, challenges, youre, marketing, content, blueprint, talk.