Top 2024 resources on martech
Best martech resource in 2024.
Learn more about martech to improve your e-commerce strategy.
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How to Build a Marketing Technology (Martech) Stack That'll Grow With You
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What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
There are a lot of potential questions you can ask about the future of your business, but there is one certainty: you'll deal with more data, more people, more processes, and more complex problems as you grow.
Topics: thatll, build, technology, martech, data, marketing, tech, need, team, tools, grow, stack, website, tool. -
Polish martech startup Edrone raises €4.5 million
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Polish company Edrone has raised 5.3 million dollars (4.5 million euros) in its first funding after bootstrapping for the last four years. Edrone is an AI-fueled platform that provides customer experience solutions for ecommerce companies. With the fresh capital, Edrone wants to fuel its ambitions to build a marketing one-stop-shop… Continue reading
Topics: portfolion, euros, startup, polish, million, martech, marketing, edrone, company, ecommerce, customers, raises, existing, customer. -
Verticalisation: Why Sector Specificity is the Future of MarTech
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As marketers become more reliant on their tech stack to ensure efficiency, help them be data-led, and take over some of the heavy-lifting and repetitive day-to-day tasks, the choice of available marketing providers has skyrocketed.
Ever cast your eye across Scott Brinker’s Martech Landscape?
When it started out in 2011 there were a casual 150 providers on it - a figure that has ballooned to nearly 7000 this year.
As a marketer, the prospect of keeping track of this burgeoning landscape of solutions may be giving you palpitations. Instead of grabbing your magnifying glass to check out the endless possibilities in the infographic above, how about hearing us out on something we think is going to be big in the future of martech: verticalisation.
Topics: vertical, providers, provider, martech, sector, marketing, needs, customers, retail, able, specificity, verticalisation, specific, customer, future. -
Where is the e-commerce app ecosystem headed in 2021?
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The closest match to the growing e-commerce stack is the marketing automation stack, making it worthwhile to compare and contrast the growth of these ecosystems and what drives consolidation.
Topics: growth, growing, superapps, consolidation, stack, headed, martech, grew, space, ecommerce, ecosystem, app, techcrunch.