Top 2022 resources on match

Best match resource in 2022.
Learn more about match to improve your e-commerce strategy.

• 8 Valentine's Day Marketing Campaigns We Love - Love, flowers, chocolate, blah blah blah ... Where are the marketing results?!
  Topics: day, target, ad, love, campaigns, marketing, match, valentines, content, post, relatable.
• Are Google Ads SKAGs Effective in 2022? - Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
  Topics: groups, ad, keyword, google, skags, search, match, effective, phrase, skag, ads.
• Changes to Google Ads Impact Campaign Setup - Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers.
  Topics: modified, ads, type, ad, impact, oval, broad, campaign, advertisers, changes, match, setup, google, phrase.
• Clubhouse vs. Twitter Spaces (+ How Other Audio Platforms Match Up) - When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.
  Topics: match, feature, clubhouse, twitter, live, instagram, spaces, platforms, social, vs, audio, rooms, media.
• Everything You Need To Know About Keyword Match Types - Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.
  Topics: ads, case, need, iphone, exact, broad, types, match, know, phrase, keyword, shoes, running.
• Flippa raises $11M to match online asset and business buyers, sellers - Flippa uses a proprietary business valuation tool and algorithm to match online business owners to qualified buyers.
  Topics: connect, flippa, asset, company, businesses, investors, online, buyers, million, match, 11m, sellers, business, capital, raises, hutchison, techcrunch.
• Google Ads Expands Keyword Variant Matching, Again - Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants.
  Topics: variant, expands, keywords, variants, keyword, phrase, matching, google, ads, words, match, close, exact, queries.
• Google Ads Updates Performance Max, Customer Match, Product Feeds, More - In its annual Marketing Livestream event last month, Google addressed updates to Google Ads, among other topics. Only a handful of the updates could produce noticeable performance changes for advertisers. I'll review the most impactful updates in this post.
  Topics: match, google, target, performance, ads, advertisers, max, customer, product, campaigns, updates, campaign, feeds.
• Google Ads Updates Search Terms Report, Keyword Match, More - Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner.
  Topics: ad, pizza, report, advertisers, budget, terms, restaurants, search, keyword, match, google, ads, updates.
• How to Audit Your PPC Campaign & Identify Metrics for Success - If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Sometimes it can be confusing and overwhelming.
  Topics: keywords, landing, identify, campaign, search, ppc, audit, campaigns, match, ad, youre, success, metrics, page.
• How to Use Excel's INDEX/MATCH Formula With Multiple Criteria - Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day.
  Topics: excels, function, range, index, rows, formula, youre, multiple, criteria, indexmatch, know, excel, match, looking.
• How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic - Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known…
  Topics: group, keywords, skags, single, groups, search, types, ad, relevant, traffic, using, match, ppc, keyword, driving.
• How to Use VLOOKUP in Excel 2013 and 2016 [+ Video Tutorial] - This post was inspired by the video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, "VLOOKUP function" sounds like the geekiest, most complicated thing ever. But by the time you finish reading this article, you'll wonder how you ever survived in Excel without it.
  Topics: video, function, data, column, lookup, tutorial, vlookup, value, excel, match, enter, spreadsheet.
• Online Advertising: Everything You Need to Know in 2021 - Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad?
  Topics: search, match, audience, need, know, content, keywords, facebook, ads, google, online, ad, advertising.
• Psykhe secures seed funding to match consumer personalities to fashion products - In an overcrowded market of online fashion brands, consumers are spoilt for choice on what site to visit. They are generally forced to visit each brand one by one, manually filtering down to what they like. Most of the experience is not that great, and past purchase history and cookies aren’t much to go on […]
  Topics: match, trait, ecommerce, personality, seed, users, techcrunch, funding, startup, based, fashion, products, platform, secures, personalities, consumer, psykhe, retailers.
• Structuring Google Ads Campaigns for Success - Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers may need to restructure their search campaigns.
  Topics: campaigns, google, broad, tables, ad, oval, search, match, structuring, modified, success, ads, coffee.
• The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs - With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
  Topics: costs, advertising, crm, search, process, uses, keyword, ad, software, free, hubspot, ads, google, keywords, 8step, optimize, match.
• The Plain-English Guide to Negative Keywords - When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
  Topics: ad, search, guide, keywords, ads, coffee, wax, negative, plainenglish, words, match, phrase.
• YouTravel.Me packs up $1M to match travelers with curated small group adventures - YouTravel.Me is the latest startup to grab some venture capital dollars as the travel industry gets back on its feet amid the global pandemic.
  Topics: trips, group, curated, travelers, experts, adventures, bortnikova, techcrunch, 1m, million, platform, match, company, youtravelme, industry, packs, small, travel.
• Zubale bags new capital to match gig workers with LatAm e-commerce fulfillment jobs - Now flush with new capital, the company plans to launch some embedded financial products for the independent workers using its marketplace.
  Topics: products, techcrunch, financial, capital, investors, month, qed, order, ecommerce, workers, jobs, latam, fulfillment, retailers, zubale, gig, company, match.