Top 2024 resources on matching
Best matching resource in 2024.
Learn more about matching to improve your e-commerce strategy.
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Google Ads Expands Keyword Variant Matching, Again
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Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants.
Topics: variant, expands, keywords, variants, keyword, phrase, matching, google, ads, words, match, close, exact, queries. -
Pinterest adds a ‘Shop’ tab to its Lens Camera search results to showcase matching in-stock products
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As more retailers are bringing their products online via Pinterest, the company this morning is launching a new “Shop” tab in its Lens camera search results that will show the matching in-stock merchandise similar to a photo you take of something offline in the real world or even uploaded as a screenshot. To use the […]
Topics: products, tab, camera, instagram, shopping, showcase, lens, techcrunch, shop, pinterest, consumers, search, matching, results, product. -
What is Lead to Account Matching, and Why It Matters
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As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a "left hand doesn't know what the right hand is doing" scenario.
Topics: organization, matters, lead, existing, matching, sales, company, account, leads, customers, waste.