Top 2023 resources on media

Best media resource in 2023.
Learn more about media to improve your e-commerce strategy.

• 10 AI Tools to Streamline Your Social Media Strategy - As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers.
  Topics: streamline, post, social, strategy, posts, help, marketing, software, ai, content, media, tools.
• 10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI) - Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. 
  Topics: content, ai, social, free, tools, implement, affordable, create, media, businesses, tool, marketers, marketing.
• 10 Social Media Trends Marketers Should Watch in 2023 [New Data] - It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?”
  Topics: content, marketers, trends, watch, consumers, survey, say, media, social, search, data, service.
• 12 Tips on How to Become an Influencer [+Data] - The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you're probably wondering how to become an influencer.
  Topics: media, youre, influencer, social, content, influencers, need, audience, create, data, tips, platform.
• 15 Essential Media Planning Tools - In today's day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio.
  Topics: tools, best, planning, tool, software, help, audience, data, youll, social, media, essential.
• 16 Effective Ways to Build Your Online Presence - The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
  Topics: brand, create, ways, build, social, email, online, customers, content, effective, media, presence.
• 17 International Social Media Platforms That Weren't Founded in the U.S. - Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms can be an eye-opening experience.
  Topics: content, platforms, social, founded, users, app, origin, media, similar, allows, werent, platform, international.
• 20 Essential Instagram Marketing Tools You’ll Need in 2022 - With thousands of Instagram marketing tools to choose from, how do you know which ones you need?
  Topics: tool, need, essential, youll, allows, media, platform, marketing, content, instagram, features, users, tools, social.
• 20 Technical Skills Every Marketer Needs - Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy.
  Topics: skill, job, marketer, need, technical, skills, media, soft, needs, marketing, management, data.
• 25 Nonprofit Marketing Statistics for 2023 - It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself.
  Topics: marketing, nonprofits, spend, media, statistics, nonprofit, email, social, donors, strategy, trends.
• 278 Social Media Holidays for Your 2023 Content Calendar [+Template] - Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?
  Topics: calendar, world, media, day, varies, second, holidays, social, template, national, international, content.
• 3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data] - Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren't quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions.
  Topics: behavior, product, media, consumers, data, social, trends, users, recommendations, predictions, consumer, state, shopping.
• 40+ Best Free Online Marketing Classes to Take in 2023 - The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
  Topics: best, content, online, courses, youre, classes, social, media, learn, course, seo, free, marketing.
• 46 Best Free Online Courses For Whatever You Want to Learn - Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
  Topics: marketing, best, learn, course, need, online, free, media, business, youll, courses, social.
• 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] - Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
  Topics: video, social, marketers, celebrity, videos, marketing, chat, rooms, trends, media, survive, hubspot, trust, research.
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year?
  Topics: steps, outstanding, plan, social, media, youll, marketing, goals, budget, help, create, campaign, templates, template, free.
• 50 AI Prompt Examples for Marketers to Use in 2023 - As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes.
  Topics: post, ideas, using, social, product, ai, media, marketers, prompts, prompt, examples, generate, number.
• 50 Ideas for Your 2023 Small Business Marketing Strategy - Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand is essential.
  Topics: ideas, content, business, social, small, strategy, website, media, marketing, help, free, customers, google.
• 7 Best Link in Bio Tools for 2023 - Once upon a time, we used to hand out resumes. No longer. Now, we find people via their social media accounts. And when they say “link in bio,” that’s how we find out more about their bio, their portfolio, their… Continue reading 7 Best Link in Bio Tools for 2023
  Topics: link, page, links, instagram, youre, bio, social, options, media, best, tools.
• 7 Pieces of Content Your Audience Really Wants to See [New Data] - Consumer preferences are constantly evolving, which keeps things interesting.
  Topics: shortform, feed, social, data, media, wants, pieces, really, posts, content, marketers, share, video, audience, consumers.
• 7 Steps to Create a Complete Marketing Strategy in 2023 - Creating a marketing strategy is essential to effectively nurture your customers, improve the bottom line at your business, and increase the ROI of your efforts.
  Topics: audience, goals, marketing, help, target, content, complete, steps, media, plan, strategy, create.
• 70+ Social Media Demographics for Marketers in 2023 - I get it, fellow marketers —sometimes, you just need the numbers.
  Topics: million, media, gen, blog, audience, demographics, data, users, hubspot, platform, marketers, social.
• 8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals] - Social media trends change fast.
  Topics: video, service, media, databacked, consumers, content, recommendations, insights, strategy, social, customer, marketers, professionals.
• 8 Holiday Giveaway Ideas To Boost Revenue - The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You're in luck if you need fresh ideas for your holiday giveaways. I've put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.
  Topics: ideas, run, holiday, revenue, example, giveaways, customers, social, gift, free, media, giveaway, boost.
• 80+ Instagram Stats You Need to Know in 2023 - It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up.
  Topics: social, say, media, users, stats, marketers, know, need, posts, platform, instagram.
• 9 Crucial Headless Commerce Trends to Watch In 2023 - The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. Headless commerce is a method of dividing the front-end and back-end aspects of an eCommerce platform. This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment. In 2023, headless commerce is expected to become a mainstay of eCommerce operations, with more brands than ever adopting it to streamline their operations and boost sales. In this post, we’ll discuss nine headless commerce trends that you need to know to stay ahead of the competition and take commerce to the next level. The Evolution of Headless Commerce Headless commerce has changed over time. It started as a way to address the limitations of traditional eCommerce platforms. These platforms were often inflexible and limited in terms of customization, making it difficult for businesses to create unique and engaging shopping experiences for their customers.  With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily.  This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. Headless commerce has quickly gained widespread popularity among brands looking for more flexibility and agility in their eCommerce operations. According to a study, over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone. In addition, 80% of businesses that still don’t practice headless commerce plan to implement it in the next two years. In order for your business to stay competitive, it's crucial to be informed of the latest trends in headless commerce and make the most of your headless commerce strategy. 9 Headless Commerce Trends for 2023 As commerce technologies evolve, integrating headless commerce practices has become an important competitive advantage. To ensure your brand reaches its peak potential in 2023, be aware of these nine crucial headless commerce trends:  1. Mobile-first Strategy A mobile-first strategy is becoming increasingly important, regardless of your industry, in order to maximize both ease of use for your customers and revenue for your brand. With more and more consumers using their mobile devices to make purchases, it’s crucial for organizations to prioritize mobile commerce when optimizing their overall commerce strategy.  Headless commerce allows for more flexibility and customization while creating a mobile-first experience, ensuring a strong brand presence and a consistently frictionless user experience. By adopting a mobile-first strategy powered by headless commerce, you can cater to the changing needs and preferences of your customers without sacrificing back-end functionality. 2. Voice Commerce Voice commerce doesn’t rely on a traditional visual user interface to facilitate shopping. Instead, it uses voice-enabled technology, such as smart speakers or virtual assistants, to let your customers shop at any time that fits their busy schedules.  Voice commerce eliminates the need for a traditional front-end interface altogether, creating a more seamless and intuitive shopping experience. As voice-enabled technology continues to advance and become more widespread, we can expect to see an increase in the adoption of voice commerce as a headless commerce trend. 3. AI & Machine Learning AI and machine learning technologies use data and algorithms to predict customer needs and suggest relevant products or services. This results in a personalized shopping experience, boosting conversion rates and increasing personalization for the consumer.  These technologies can also automate back-end processes like inventory management and order fulfillment. AI and machine learning are quickly becoming foundational elements of both traditional and headless commerce, giving your brand a competitive edge in customer experience management as well as operations. 4. Blockchain Technologies Blockchain technologies allow for secure and transparent transactions without intermediaries like banks or payment processors. Decentralized data storage and management also ensure that data is less vulnerable to hacking or breaches.  In this headless commerce trend, blockchain integration can be used for supply chain management, smart contracts, and secure payment processing in both B2B and B2C contexts. This technology offers faster and more efficient transactions across borders and lowers fees, making it increasingly popular as a headless commerce trend for brands of all sizes. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial 5. Virtual Reality Shopping Virtual reality (VR) shopping gives customers a completely immersive and interactive shopping experience. Your customers can explore products in 3D, interact with them, and easily visualize their real-life use, emulating the experience of viewing products in a brick-and-mortar store.  VR shopping lets eCommerce brands showcase their products in a more engaging way, leading to more confident purchasing decisions and less buyer’s remorse. Also, VR shopping is cost-efficient, eliminating or reducing the need for physical retail space.  As the popularity of virtual and augmented reality experiences of all kinds grows, VR shopping is becoming increasingly prevalent, offering customers a unique and exciting way to shop. 6. Social Media Integration Social media integration has become a vital headless commerce trend as customers increasingly use social media to find and buy products. Integrating social media into a headless commerce strategy creates a frictionless and personalized shopping experience that meets consumers where they “live:” on their favorite social media platforms.  With this headless commerce trend, social media can now be used for more than just colorful posts and ads or for building brand awareness. Instead, customers can now also choose to buy products directly from social media platforms with just a click of a button, a quick comment, or a chat message.  This simple shopping experience reduces abandoned carts and buyer hesitation, making it simpler than ever to boost both short-term sales and long-term revenue. 7. eCommerce Microservices Overall eCommerce revenues are expected to reach $7.5 trillion by 2025. To keep up, brands and retailers are seeking new systems to stand out from the crowd. Microservices are among the top choices for large brands like Amazon, Netflix, and Etsy, and could have major benefits for your organization, too.   Microservices are an effective solution for eCommerce challenges like traffic peaks and risk-free testing of new trends and technologies. They also play well with headless commerce setups and facilitate the building of complex omnichannel systems. These advantages allow for testing the latest payment methods, voice assistants, and progressive web apps without taking significant risks. 8. Omnichannel Presence Customers today expect a seamless shopping experience across multiple channels, including online, mobile, social media, and physical stores. Headless commerce enables retailers to decouple the front-end presentation layer from the back-end commerce platform, allowing them to deliver a consistent and robust user experience across all of these channels. This means that customers can start a transaction on one channel and complete it on another quickly, painlessly, with a consistent brand experience each time.  Moreover, retailers can leverage data analytics and AI to personalize the shopping experience for each customer based on their preferences, behavior, and context. By adopting an omnichannel presence, in addition to other key headless commerce trends like these, organizations can not only increase customer satisfaction and brand awareness but also drive revenue growth and competitive differentiation. 9. Adoption of API-Driven Platforms API-driven platforms provide developers with the infrastructure needed to integrate new applications and services. APIs allow your business to create a flexible architecture that can deftly adapt to changing customer demands and market conditions, leading to innovative and engaging digital experiences for customers.  This flexibility goes hand-in-hand with headless commerce’s premise of customizability. As the adoption of APIs continues to surge, so too does headless commerce integration become more prevalent. Leveraging both together is a great way to multiply and optimize the operational ease and streamlined user experience you would gain from either one or the other, creating benefits that only become more apparent with time.  Choosing the Best Headless Commerce Solution with Elastic Path The commerce industry is crowded with technologies that claim to offer a myriad of benefits with a simple setup. Deciding what technology—and which providers—to trust is far from easy.  Not sure what your business needs to stay competitive in a landscape that is tilting toward headless commerce? No problem—our experts can help you select the tools you need. Get in touch with us today to take your commerce capabilities to the next level.
  Topics: headless, technologies, brands, ecommerce, trends, shopping, commerce, crucial, experience, social, customers, media, watch.
• AI Marketing — The Complete Guide - ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing.
  Topics: customer, complete, help, ai, team, customers, guide, media, marketing, email, content, marketers.
• Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers - The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community.
  Topics: members, community, content, engagement, investing, brand, asked, marketers, media, communities, brands, social, facebook.
• Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies] - This time each year, nature – as well as marketing – slows down as we head into colder seasons.
  Topics: services, companies, data, saw, utilities, conversion, impacting, seasonality, yoy, marketers, 150k, seeing, media, marketing, q4, trade, transportation, traffic, economy.
• Best Social Media Management Tools - In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
  Topics: best, clients, content, posts, social, tools, team, free, media, management, tool.
• Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data] -   Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there.
  Topics: used, platform, trends, share, media, data, reasons, social, consumers, theyre, doing, daily, entertainment, content, spend, users, hours.
• Did #TikTokMadeMeBuyIt Give Amazon the "Social Commerce" Push It Needed? - It appears that social media platforms and online marketplaces are each heading in each other's direction.
  Topics: amazon, tiktokmademebuyit, users, media, marketing, shopping, commerce, tiktok, social, online, inspire, platforms, needed, push, business.
• Fabletics Expands Product Line with New Scrubs Collection - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: line, fabletics, company, marketing, market, launched, product, expands, medical, collection, brand, wore, scrubs, media.
• Google Shopping less popular in Germany - Costumer behavior in Germany is shifting. Google Shopping and price comparison sites are 10 percent less popular compared to 2019. When it comes to shoppers’ research before making a purchase, social media and video websites like YouTube have grown more popular among German shoppers. The data comes from the Statista…
  Topics: popular, germany, google, social, websites, media, youtube, germans, purchase, shopping, video.
• Government To Lay Down Competition Guidelines For E-Commerce Firms - It is also added that regulating e-commerce intermediaries on grounds of only misinformation is not enough as they need to be regulated on grounds of competition
  Topics: competition, ecommerce, firms, media, share, report, sources, entrepreneur, guidelines, social, lay, added.
• How Often You Should Publish Blog, Video, and Social Media Content - As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky.
  Topics: video, content, social, marketers, posting, marketing, post, times, media, blog, publish.
• How Often to Publish on Social Media for Business? A HubSpot Experiment - With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?
  Topics: social, content, experiment, publishing, day, publish, media, business, post, linkedin, hubspot, posts, week, frequency.
• How Social Media Influenced Coachella - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: influencers, content, marketing, influenced, revolve, influencer, social, nearly, brands, festival, media, coachella.
• How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: plantbased, content, line, social, tiktok, sense, brown, tabitha, turned, marketing, creator, videos, media, lifestyle, empire.
• How TikTok Is Evolving From Social Media App to Entertainment Platform - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: marketers, tiktok, entertainment, media, platforms, marketing, catalog, snoop, popular, social, app, evolving, streaming, music, platform.
• How the Writer's Strike Could Impact Marketing and Advertising - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: strike, networks, wga, impact, marketing, production, major, streaming, advertising, shows, writers, including, media.
• How to Be an Effective Instagram Manager [Expert Tips] - Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it's safe to say your organization's audience is among Instagram's many users.
  Topics: content, tips, help, consistent, brand, brands, media, audience, manager, effective, instagram, expert, social.
• How to Craft a Link In Bio With Linkpop (2023 Guide) - Link in bio tools like Linkpop create a one-stop shop for everywhere your business lives online. Here’s how to craft one that gets customers clicking.More
  Topics: add, social, link, bio, guide, customers, links, page, linkpop, shopify, craft, media.
• How to Create a Social Media Calendar to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I can't help you with your road trip or wedding speech, but I have a solution for planning your next social media marketing campaign — using a social media calendar!
  Topics: plan, calendar, schedule, content, click, social, media, posts, create, post.
• How to Create a Social Media Report [Free Template] - Social media is an undeniably powerful channel for marketing in 2022. These social media report examples can help you clearly convey what factors your social media team prioritizes, why those factors matter, and how you perform against those goals.
  Topics: audience, metric, template, report, reporting, media, youre, team, social, free, create, metrics.
• How to Create an Ecommerce Marketing Plan - The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is… Continue reading How to Create an Ecommerce Marketing Plan
  Topics: website, media, plan, ecommerce, audience, create, content, social, reach, customers, users, marketing.
• How to Promote Your Business on Facebook - As of 2022, there are 2.91 billion active monthly users on Facebook, making it the most-used social media platform globally. Learning how to promote your business on Facebook can help you grow your customer base.
  Topics: create, way, promote, facebook, business, valuable, media, youll, social, audience.
• How to Structure a Marketing Dream Team for Any Size Company - As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you're in luck.
  Topics: size, media, team, social, hire, structure, teams, dream, product, company, marketing, content, design.
• How to Use Surveys and Social Media to Increase Sales - The new book 'Content Is King' unlocks strategies to discover your next best-seller.
  Topics: questions, interests, information, facebook, youre, learn, persona, social, surveys, target, sales, audience, increase, survey, media.
• How Marketing Leaders are Navigating Recession [New Data] - In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy.
  Topics: data, cut, ai, budget, navigating, leaders, content, channels, recession, media, social, marketing.
• HubSpot's Social Media Team Gives 5 Tips for Bringing Your Brand on TikTok - Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return.
  Topics: platform, bringing, brands, tiktok, gives, audience, content, tips, team, videos, hubspots, brand, youll, social, media, youre, nyst.
• In Europe, Romanians are most active on social media - Most European countries have an average of daily time spent using social media below the worldwide average of 2:31 hours. Romanians use it a bit more often, 2:32 hours a day. Additionally, almost 26 percent of social media users worldwide use it to find products to purchase. Time on social…
  Topics: social, using, internet, active, products, media, online, romanians, hours, users, worldwide, europe, report.
• Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: content, platform, lemon8, know, app, currently, tiktok, pinterest, need, media, marketers, fastestgrowing, users, social, platforms.
• Making the Most of ChatGPT [+10 Examples] - ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses.
  Topics: content, making, post, list, examples, dislike, media, good, sourcewhat, write, social, chatgpt.
• Marketing Without a Budget? Use These 10 Tactics [Expert Tips] - With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go.
  Topics: tips, tactics, media, audience, budget, free, social, community, expert, customer, content, way, marketing, customers.
• Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use - Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators.
  Topics: aggregator, offers, strategy, social, content, maximizing, brand, tools, aggregators, share, posts, media.
• Personalization Is an Overused Buzzword. This Is the Real Future of Ecommerce. - Retail media is embracing a model that lets sellers and brands use first-party data to build authentic relationships — and it will change ecommerce forever.
  Topics: amazon, isnt, data, companies, media, consumer, personalization, sellers, future, retail, firstparty, retailers, ecommerce, brands.
• Ryan Reynolds Offers A Glimpse Into AI-powered Marketing - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: mint, marketers, marketing, latest, media, aipowered, reynolds, offers, ad, video, strategy, chatgpt, glimpse, ryan.
• Scheduling Instagram Reels: The Complete Guide - Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch.
  Topics: instagram, reels, schedule, video, complete, guide, social, plan, scheduling, post, reel, media.
• Shopline launches in the UK - Ecommerce software provider Shopline is expanding into Europe. The Singapore-based company is launching a European headquarters in London. It raised 182 million dollars last year in order to accelerate its global expansion. Shopline is a website builder for online merchants. With its customizable themes, sellers can quickly launch their website.…
  Topics: customers, shopline, uk, media, social, brands, company, launches, website, ecommerce, customer, platform.
• Social Media Analytics: The Ultimate Guide - With over 4.5 billion social media users across the globe, it's no wonder businesses need to be active on social media to connect with their audience.
  Topics: analytics, data, tools, software, reports, points, ultimate, media, audience, social, specific, guide.
• Social Media Platforms Marketers Should Watch in 2023 - When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
  Topics: social, audio, live, platforms, media, marketers, usage, trends, watch, platform.
• Social Media SEO: 10 Social Media Strategies to Boost SEO - Often, social media and SEO conversations happen separately.
  Topics: search, sharing, engines, boost, links, social, content, website, strategies, seo, media, traffic.
• Sprout Social Review (Nov 2022): A Guide to Sprout Social - Meta: In today’s Sprout Social review, we’re looking at one of the more powerful social media management tools on the market for business leaders. Here’s what you need to know. In today’s Sprout Social review, we’re taking a closer look… Continue reading Sprout Social Review (Nov 2022): A Guide to Sprout Social
  Topics: sprout, tools, media, features, review, management, nov, guide, reports, content, listening, social, analytics.
• The 10 Best Social Media Dashboard Tools & Apps - When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.
  Topics: dashboard, great, media, content, twitter, apps, posts, best, social, tools, instagram, schedule.
• The 12 Best Social Media Analytics Tools for Marketers in 2023 - These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won't be able to grow your audience, reach, and presence if you don't understand the data behind it all.
  Topics: marketers, social, tool, tools, best, analytics, content, audience, media, highlights, reports, data.
• The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data] - Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs.
  Topics: support, social, consumers, media, products, customers, consumer, shifts, data, small, behavior, biggest, shopping, according.
• The 5 Types of Social Media and Pros & Cons of Each (Research) - Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.
  Topics: pros, social, facebook, research, platform, cons, platforms, post, video, users, posts, content, types, media.
• The Content Aggregator Guide for 2023 - Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation.
  Topics: social, site, business, sites, aggregator, content, guide, media, sources, aggregation, users.
• The Creator Economy Market Size is Growing: How Brands Can Leverage It - The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line.
  Topics: creators, hudson, size, platforms, market, growing, economy, creator, denhoff, million, content, brands, leverage, media.
• The Fastest Growing Social Media Platforms of 2023 [New Data] - Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z?
  Topics: usage, media, data, social, fastest, platform, platforms, tiktok, boomers, growing, grew, z, gen.
• The Future of Social Media [Research]: What Marketers Need to Know - Social media has changed considerably since the MySpace days, and it's part of a marketer's job to stay on top of its advancements.
  Topics: consumers, chatbots, tiktok, media, search, need, marketers, customer, users, social, research, know, future, influencers.
• The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers - If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.
  Topics: media, content, strategy, roi, trends, marketers, report, hubspot, data, blogs, social, global, marketing.
• The Marketing Power of $17 Smoothies - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: popular, smoothie, users, social, cloud, power, smoothies, coconut, erewhon, viral, media, marketing.
• The Meme-ification of Barbie - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: film, company, twitter, trailer, barbie, images, social, memeification, users, marketing, media.
• The Rise of Paid Verification on Social Media - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: blue, instagram, marketing, paid, twitter, accounts, social, increased, rise, verified, users, verification, media.
• The Social Media Content Calendar Template Every Marketer Needs [Free Template] - Have you been on a time crunch to create social media content?
  Topics: free, content, template, calendar, youll, post, posts, marketer, media, team, social, create, youre, needs.
• The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022] - As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends.
  Topics: data, media, survey, shifted, trends, consumers, brands, social, state, gen, consumer, say.
• The State of Content Marketing in 2023 [Stats & Trends to Watch] - As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue.
  Topics: gen, marketing, shortform, social, trends, media, state, z, videos, watch, content, marketers, stats, consumers.
• The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers - There's no two ways around it: Social media is hard.
  Topics: platform, best, customer, drive, communities, platforms, according, brand, content, sales, state, marketers, social, build, viral, managers, youre, media.
• The Top Marketing Channels, And How They’ll Change in 2023 [+Data] - The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.
  Topics: media, leverage, channels, theyll, data, marketing, b2b, social, change, content, marketers, b2c.
• The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] - The marketing world moves at the speed of light.
  Topics: content, video, data, brands, theyve, changed, global, marketers, trends, social, media, seo, marketing, search.
• The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips] - Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.
  Topics: data, ai, media, posts, content, types, marketers, help, blog, tools, social, tips, aigenerated, audience, examples, marketing.
• The Types of Content on Social Media [New Data] - According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.
  Topics: type, content, data, platforms, media, share, marketers, posts, products, types, video, social.
• The Ultimate Guide to Community Management - Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months.
  Topics: audience, media, guide, ultimate, content, members, management, community, customers, youre, brand, social.
• The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so.
  Topics: strategy, media, backlinks, social, tool, distribution, help, content, email, blog, guide, ultimate.
• The Ultimate Guide to Hiring a PR Agency in 2023 - Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
  Topics: reputation, agency, brand, marketing, hiring, work, pr, public, businesses, ultimate, media, relations, guide.
• The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet.
  Topics: guide, email, online, media, data, social, tips, internet, expert, customers, content, marketing, ultimate, keywords, search, website.
• The Ultimate TikTok Statistics for 2023 - TikTok statistics offer an interesting insight into the meteoric rise of the platform. TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the… Continue reading The Ultimate TikTok Statistics for 2023
  Topics: million, users, content, videos, media, app, statistics, tiktok, social, billion, ultimate, platform.
• The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
  Topics: marketing, strategy, search, channels, audience, website, social, content, media, digital.
• Top Shopping Trends of 2023 & How They've Changed [New Data] - Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.
  Topics: data, changed, prefer, products, trends, product, consumers, theyve, zers, gen, media, shopping, social.
• What Are Content Managers, and How Do You Become One? - Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post.
  Topics: know, media, need, manager, marketing, role, youll, management, content, managers.
• What Does the De-influencing Trend Mean for Influencer Marketing? - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: video, media, viral, trust, videos, deinfluencing, social, marketing, mean, trend, influencer, users, does.
• What is a Persona?: Everything You Need to Know - Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.
  Topics: marketing, business, personas, persona, need, data, know, customer, media, help, buyer, customers.
• What's Mastodon & Should Social Media Marketers Keep it on Their Radar? - A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter.
  Topics: content, social, mastodon, media, twitter, conversations, users, marketers, servers, join, whats, radar, platform, search.
• Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
  Topics: video, roi, media, content, social, increase, facebook, tips, expert, marketers, ads, channels, data.
• Which Social Media Metrics Are Marketers Tracking? [New Research] - Social media metrics are imperative to social strategy. They give you an inside look at your channels' performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy.
  Topics: track, content, tracking, strategy, media, metrics, traffic, measure, marketers, web, social, research.
• Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data] - If you’ve been on social media lately, you know shopping has taken center stage on most platforms.
  Topics: shopping, platform, facebook, platforms, trust, media, data, shop, social, consumers, hesitate, product, instagram, users.
• Why the Sephora x TikTok Incubator Program Is A Smart Partnership - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: program, social, media, x, smart, sales, incubator, marketing, partnership, tiktok, sephora, success, brands.
• Wordpress.org vs WordPress.com: What’s the Difference? - WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com.
  Topics: wordpresscom, difference, social, whats, vs, themes, wordpress, plugins, support, media, hosting, wordpressorg, website.