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Top 2021 resources on media

Best media resource in 2021.
Learn more about media to improve your e-commerce strategy.

10 Common Copywriting Templates to Use in Marketing - Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow.
Topics: media, common, templates, youre, memo, social, copywriting, post, marketing, resource, include, company, help.
11 Social Media Calendars, Tools, & Templates to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
Topics: social, media, tools, calendar, posts, templates, publishing, marketers, tool, plan, track, calendars, content.
12 Outstanding Digital Media Campaigns from 2020 - Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.
Topics: inspired, campaign, shared, million, meal, response, game, ripeanut, campaigns, instagram, outstanding, digital, media.
12 Tried-and-True Ways to Promote Your Blog Posts - The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
Topics: posts, media, way, ways, promote, content, social, post, triedandtrue, promotion, help, blog, readers.
13 Creative Ideas for Your Next Facebook Live Event, from HubSpot's Social Media Campaign Manager - In 2016, Facebook released Live video on their platform. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. But today, remote work and digital events are the norm.
Topics: hubspots, questions, ideas, facebook, content, social, event, stream, media, campaign, creative, live, manager, product, brand, audience, videos, video.
15 Ideas to Promote Your Next Event - You know the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening.
Topics: promotion, content, way, marketing, great, post, media, promote, event, ideas, social.
15 Key Performance Indicators to Help Improve Your Marketing - When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar.
Topics: leads, kpi, customer, social, indicators, sales, marketing, key, performance, track, help, youre, improve, kpis, media.
15 Social Media Plugins for WordPress - Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.
Topics: plugins, display, media, content, social, icons, posts, wordpress, price, buttons, share, free.
19 Social Media Marketing Myths to Leave Behind in 2021 - Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Topics: myths, post, platforms, posts, audience, share, media, leave, social, marketing, brand, content.
20 Stats About Australian Instagram Users & Trends - In July, nearly 41% of Australia's population was on Instagram.
Topics: yellow, users, instagram, media, sensis, social, report, million, australian, trends, stats, australia.
21 Ways To Build Your Social Media Presence, Like HubSpot Marketers - I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
Topics: build, brand, ways, audience, brands, hubspot, youll, social, media, audiences, presence, marketers, community, content.
21 Ways To Get More Followers on Facebook - On social media, your follower count gives you an idea of your brand awareness and reach.
Topics: followers, facebook, brand, media, ways, content, post, users, social, page, audience.
24 Quotes About Social Media to Inspire Your Marketing Strategy - With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty.
Topics: social, dont, inspire, content, marketing, im, need, theyre, tell, quotes, post, strategy, media.
25 Stats That Make the Case for Infographics in Your Marketing - When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand.
Topics: stats, marketing, visuals, content, visual, case, infographics, marketers, media, type, information, social.
4 Data-Driven Ways to Create More Targeted Ad Campaigns - Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
Topics: digital, create, ad, buying, way, targeted, data, track, datadriven, campaigns, based, right, media, user, ways.
4 Tweaks to Make to Your Website to Sell More - A robust online presence will become businesses' primary medium for sales in 2021.
Topics: tweaks, information, users, customers, having, website, media, directly, page, business, build, sell.
42 Ideas for Your 2021 Small Business Marketing Strategy - Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.
Topics: strategy, small, social, media, youre, website, google, ideas, help, free, customers, business, marketing.
5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand - These strategies will help you build hype and win customers before your products are available.
Topics: target, tip, prelaunch, need, sure, media, products, strategies, brand, marketing, ecommerce, powerful.
5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.
Topics: budget, outstanding, free, create, media, youll, tactics, plan, templates, steps, social, template, marketing, help, goals.
50 Visual Content Marketing Statistics You Should Know in 2021 - At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
Topics: video, marketing, million, content, videos, instagram, media, statistics, facebook, visual, marketers, know.
6 New Social Media Platforms Marketers Should Watch in 2021 - When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
Topics: social, platform, media, users, tiktok, marketers, watch, twitter, app, video, platforms, clubhouse.
7 Best Link Shorteners to Shorten that URL - Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.
Topics: track, shorten, shortening, social, shorteners, platform, media, links, best, url, shortener, link, free.
7 Marketing Channels to Focus On In 2021 - Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but, distributing that content is just as important.
Topics: customers, marketing, content, channels, media, consumers, focus, channel, using, email, social.
7 Tips for Designing a Social Media Page That Stands Out - At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I'll hit that "follow" button or exit the page.
Topics: videos, stands, social, brands, templates, media, design, brand, page, visual, colors, designing, tips, content.
75 Essential Social Media Marketing Statistics for 2021 - Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
Topics: facebook, youre, social, media, users, essential, statistics, million, business, marketing.
8 Simple Ways to Segment Your Social Media Audience - Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
Topics: audiences, segmentation, target, social, create, simple, relevant, ways, media, segment, group, audience, different.
8 Ways Marketers Can Leverage Social Media to Meet Business Objectives - As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.
Topics: ways, leverage, media, marketing, influencer, customers, marketers, business, content, customer, objectives, meet, social, service, users.
8 Ways to Create Social Media Content for Your Online Store - This post covers 8 ways you can create social media content for your brand so you can grow your following and ultimately, get more traffic and customers.
Topics: media, work, store, create, ways, content, youre, brand, social, online, instagram, highquality, audience.
8 Ways to Get Your Online Store Making Money Fast - While the opportunity to make money online is nearly infinite, sellers need to be careful in how they approach their marketing.
Topics: brands, content, marketing, money, fast, brand, shopify, online, social, product, media, ways, making, store, ecommerce.
9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips] - As we near the end of 2020, one thing is certain: We've spent a lot of time on social media this year.
Topics: continue, data, media, marketing, watch, marketers, live, brands, content, expert, social, consumers, trends, facebook, tips.
Amazon Posts: Your Complete Guide - The competition in eCommerce is cutthroat. Every online brand and retailer wants the biggest share of the market they can get. And the competition is particularly stiff on online marketplaces such as Amazon. Amazon is the world’s biggest eCommerce platform — as of 2019, it had over 2.5 million active sellers. Moreover, Amazon boasts of […]
Topics: posts, brand, post, complete, related, amazon, media, products, guide, shoppers, product, start.
Amazon drops Black Friday advertising in France - Amazon has stopped its advertisements for Black Friday in France. The company has taken this decision after the French government said it was unfair to small shops. The coronavirus lockdown has forced them to close the doors. Since last Friday, France is in a national lockdown again. Part of the… Continue reading
Topics: black, warehouses, shops, close, lockdown, amazon, advertising, drops, france, media, measures, shut, weeks.
Do AR Product Previews Actually Lead to Purchases [New Research] - According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them.
Topics: media, previews, technology, social, lead, research, purchases, ar, preview, product, store, actually, ecommerce, products.
Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021 - 2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
Topics: omnichannel, shoppers, store, customers, need, tips, media, social, shopping, marketing, customer.
How Broadcast Journalism Helped Me Pivot to Social Media Management - Pivoting from a career in broadcast journalism was a big decision for me.
Topics: pivot, management, comes, helped, broadcast, writing, social, im, journalism, content, marketing, media, learned.
How Consumers Responded to Black Friday Ads in 2019 [+What's Changing in 2020] - Although Cyber Monday has been described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019.
Topics: black, online, whats, changing, consumers, ad, marketing, media, content, products, social, platforms, responded, ads.
How Startups Can Leverage Social Commerce - Social media remains and affordably effective tool for establishing brand visibility.
Topics: target, strategy, social, content, leverage, brand, way, commerce, startups, marketing, brands, media.
How To Use Twitter for Beginners - Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others.
Topics: strategy, users, media, marketing, twitter, content, videos, tweets, social, followers, beginners.
How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers - If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?"
Topics: experiment, think, text, marketers, social, post, adapt, content, instagram, according, audiences, media, audience, hubspot.
How to Create Social Media Buttons for All the Top Social Networks - Social media is an extremely valuable tool for promoting your marketing content.
Topics: create, add, buttons, media, facebook, twitter, social, share, follow, networks, button, content.
How to Create a Sensible Social Media Strategy for Your Business - Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan.
Topics: create, business, sensible, start, media, audience, social, post, content, strategy, youll, overwhelming, track.
How to Create an Audience Profile, And Why You Should [+Examples] - Determining your audience profile is a critical step in ensuring your campaign is successful.
Topics: youre, create, audience, target, campaign, media, product, examples, social, profile, instance, determine.
How to Get the Most out of Your Ecommerce Marketing Strategy - What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? First and foremost, they're both awesome.
Topics: content, marketing, referral, strategy, customers, site, media, business, strategies, social, ecommerce.
How to Learn Social Media Marketing: 39 Resources for Beginners - Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it.
Topics: marketing, resources, beginners, youll, book, learn, social, content, audience, youre, media.
How to Maintain Brand Consistency Across All Mediums - New to branding? This is what companies of all sizes can do to maintain brand consistency in the current market environment.
Topics: platforms, marketing, images, followers, platform, maintain, mediums, social, company, brand, media, consistency.
How to Maximize Your Marketing Efforts with These High-Impact Techniques - As a marketer, I'd like to believe all my marketing efforts are high-impact.
Topics: highimpact, impact, marketing, efforts, social, media, techniques, brand, maximize, instance, create, linkedin, youre.
How to Promote Your Business on Facebook - I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content.
Topics: youll, business, valuable, audience, facebook, way, create, media, social, promote.
How to Provide Insanely Good Customer Service as an Online Business - Good customer service can open a lot of doors for your online business so use these tips and resources so you can get it right & reap all the benefits!
Topics: business, customers, good, provide, know, way, social, customer, media, insanely, service, youre, listening, online, brand.
How to Schedule a Post on Facebook: A Step-by-Step Guide - While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.
Topics: media, content, posts, create, schedule, scheduling, facebook, guide, post, stepbystep, scheduled, social.
How to Work with Digital Influencers to Increase Your Instagram Followers - If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers.
Topics: following, rate, media, work, increase, influencers, instagram, followers, influencer, digital, social, youll.
Increase Your Bookings: 13 Can’t-Miss Marketing Tips - No matter what you book — accommodations, classes, or sessions — you can sell out with the right marketing. Thirteen proven tips to grow fast!
Topics: site, content, social, cantmiss, audience, marketing, media, customers, tips, share, bookings, increase, information.
Influencer Marketing – How to Build Trust with New Audiences - Ready for super-charged word-of-mouth advertising? Influencers are the new go-to for marketers, but it can be tricky. What you need to know to get started.
Topics: build, social, influencer, trust, influencers, media, business, youre, campaign, audiences, marketing, post, engagement.
Instagram Influencer Marketing Myths, Debunked - Growing up for me, becoming an influencer wasn't a job someone could aspire to be. But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media.
Topics: social, content, debunked, think, wont, work, media, influencers, industry, marketing, influencer, myths, instagram.
Is Longer Copy Better for Social Media Ads? - I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
Topics: product, longform, media, better, social, ad, copy, longer, need, instagram, aware, platform, problem, ads.
Is Marketing Just an Art? - Modern commerce marketing can be data-driven and repeatable. At some companies, however, marketing is unplanned and unorganized. This came up during a recent job interview when a candidate said, "Marketing isn't construction work. It is not workmanlike. It is more like art." But is it really?
Topics: search, marketing, likely, media, company, croke, work, art, measurement, performance, understand.
Last-minute Holiday Social Media Checkup for Ecommerce - A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
Topics: social, audience, checkup, verify, post, channel, check, companys, posts, think, lastminute, ecommerce, holiday, media.
Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats - Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.
Topics: social, lead, stats, tools, page, pages, level, game, ads, leads, generation, audience, landing, media.
Marketing vs. Advertising: How to Maximize Your Acquisition Efforts - In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.
Topics: efforts, mobile, marketing, audience, process, advertising, media, brand, acquisition, product, ad, maximize, paid, vs.
Media Buying 101: What It Is and How It Works [+15 Platforms to Use] - Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers.
Topics: ad, buying, reach, works, dsp, inventory, campaign, media, ads, publishers, platforms, platform.
Media Planning: The Ultimate Guide - Today's digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.
Topics: templates, content, business, social, share, ultimate, plan, guide, media, create, planning, audience.
Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet - These recommendations are for entrepreneurs who use the internet as their main sales channel.
Topics: internet, social, things, sell, conversations, used, content, media, nostalgia, digital, trend, trending, memes, understand, information, marketing.
OTT Ads Are an Opportunity for Established Retailers - Streaming commercials — which are called over-the-top (OTT) ads because most cable and streaming boxes used to sit on top of televisions — can provide a level of audience targeting that is similar to search engine marketing, social media advertising, and affiliate marketing.
Topics: media, advertising, opportunity, ads, ott, marketing, math, retailers, data, established, targeting, performance.
Paid Social Media: Worth The Investment? - Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
Topics: facebook, media, youll, ads, advertising, campaign, social, investment, platform, worth, ad, paid.
Predictive Marketing: What it Is & How to Leverage It - After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected.
Topics: product, tools, predictive, social, marketing, ad, media, data, leverage, brands, content.
Seven Tips to Reach Previous Customers this Holiday Season - Don’t forget to spread holiday marketing cheer to existing customers. It's the easiest way to grow revenue! Seven proven tactics to maximize your efforts.
Topics: send, season, holiday, seven, media, offer, previous, email, personalized, customers, content, special, tips, reach.
Social Commerce: 5 Tools to Help You Sell Directly Through Social Media - Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started.
Topics: media, help, youre, youll, marketing, simple, sell, commerce, product, social, need, facebook, directly, tools.
Social Media Updates for Commerce, Live-streaming, More - Social media sites help businesses build a brand, engage customers, and sell products. Many popular networks continue to innovate with new features, particularly around ecommerce. Here is a list of social media updates to explore in 2021.
Topics: social, create, livestreaming, ads, live, content, video, products, promote, commerce, media, businesses, platform, updates.
Social Media for eCommerce: Choosing the Right Platforms - What are the best social media platforms for eCommerce stores? See how two fictional companies, WooFirm and WooGroom, use social media to grow their business.
Topics: choosing, reach, content, audience, media, business, social, posts, products, ecommerce, users, platforms, right, platform.
The 11 Best Social Media Dashboard Tools & Apps - When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.
Topics: dashboard, tools, apps, twitter, best, media, instagram, social, great, schedule, content, posts.
The 5 Types of Social Media and Pros & Cons of Each - Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.
Topics: social, types, video, instagram, post, facebook, users, pros, media, platform, platforms, cons, posts, content.
The 8 Best Social Media Analytics Tools for Marketers in 2020 - These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won't be able to grow your audience, reach, and presence if you don't understand the data behind it all.
Topics: metrics, hubspot, tools, media, reports, best, marketing, content, social, analytics, marketers, data.
The Beginner's Guide to Rich Media Ads - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.
Topics: beginners, rich, ads, create, click, great, video, ad, guide, media, youll, way.
The Best Social Media Management Tools - In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
Topics: tool, media, tools, content, social, team, members, best, free, management, manage.
The Future of Social Video: A Brief Look Into What's Next [Expert Predictions + Data] - Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
Topics: brief, youtube, expert, media, content, future, data, videos, look, whats, predictions, facebook, platforms, brands, video, instagram, social.
The Pandemic Economy Has Made Ecommerce More Indispensable Than Ever - The failure rate for small businesses is notoriously high, but it gets a bit easier when recruiting customers from online channels.
Topics: startup, media, customers, pandemic, online, content, business, website, dont, social, ecommerce, economy, indispensable.
The Salesperson of the Year Is Your Digital Storefront: A Guide to Perfecting Your Customer Experience for Peak Season - There’s an important reason the Magento Site Self-Assessment Checklist starts with asking whether your customers can easily shop your site on their mobile devices. Read more.
Topics: customer, peak, digital, storefront, experience, site, search, media, salesperson, customers, social, guide, preparing, season, sure, perfecting.
The Social Media Content Calendar Template Every Marketer Needs [Free Template] - "We have a 9 a.m. meeting? Hold on — let me just click around the internet like a maniac to find something for the morning tweet."
Topics: template, youll, marketer, free, updates, media, social, image, column, calendar, post, content, needs.
The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021 - How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!"
Topics: help, marketing, media, creating, plan, business, goals, stepbystep, create, complete, guide, content, strategy, buyer.
The True Impact of Social Analytics on B2B Funnels - For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.
Topics: social, lead, impact, tofu, data, analytics, sales, funnel, leads, funnels, media, marketing, true, b2b, content.
The Ultimate Guide to Advertising in 2021 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
Topics: ad, media, audience, guide, campaign, product, ads, advertising, ultimate, brand, service, social.
The Ultimate Guide to Content Marketing in 2021 - Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
Topics: members, content, reach, strategy, audience, target, brand, ultimate, guide, social, media, marketing.
The Ultimate Guide to Hiring a PR Agency in 2021 - Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
Topics: work, ultimate, brand, guide, hiring, media, public, company, firm, marketing, pr, relations, agency.
The Ultimate Guide to Marketing Campaigns - From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.
Topics: audience, product, media, marketing, social, content, brand, guide, ultimate, campaign, campaigns, goal.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would I be correct to assume a major part of your marketing strategy today is digital? Probably Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
Topics: owned, digital, marketing, content, media, customers, earned, improve, youre, ultimate, strategy, paid, presence, strategies, guide.
The Ultimate Guide to Marketing Trends in 2021 - Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.
Topics: social, customers, trends, marketing, ultimate, media, search, guide, consumers, business, data, service, content.
The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
Topics: help, reports, data, audience, ultimate, software, tools, media, points, guide, social, analytics.
The Ultimate Social Media Holiday Calendar for 2021 [Template] - Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day. Odds are, you don't celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself "Yup, I'm celebrating that"?
Topics: holiday, national, international, media, social, day, template, world, calendar, ultimate.
The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
Topics: company, website, digital, strategy, content, marketing, seo, media, online, social.
Time to Shine: How to Create a Press Kit That Gets Publicity in 2021 - A press kit is a page on your website that contains resources and information for reporters and publishers. Check out these ecommerce press kit examples, and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space.More
Topics: shine, reporters, gets, business, media, information, kit, publications, press, publicity, create, brand, journalists.
Top B2B Content Marketing Trends to Watch This Year, According to Experts - If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020.
Topics: increased, experts, content, according, media, companies, b2b, focusing, marketers, trends, nash, increase, marketing, watch.
Top Social Media Tools You Need to Use in 2021 - You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
Topics: media, content, tools, hubspot, marketing, create, need, tool, starts, instagram, social.
What Editors Want from Guest Contributors in 2021 [New Data] - Few industries escaped 2020 unchanged, and digital media was no different.
Topics: digital, topic, content, publication, media, contributors, editors, guest, pitch, publications, data, pitches.
What Is Performance Marketing? - With performance marketing, businesses pay only when they get results. While it doesn't necessarily guarantee a good return on investment, performance marketing is often a contributor to success for ecommerce merchants.
Topics: engine, media, search, display, ads, digital, social, advertising, performance, marketing.
What Is a Micro Niche ... and Do You Need One? - A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market.
Topics: interested, related, market, offering, media, interest, need, niches, micro, niche, social.
What is Clubhouse? [+Should Marketers Care?] - In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse.
Topics: brands, social, media, audio, app, rooms, care, users, platform, marketers, room, clubhouse.
What is Real-Time Marketing? (In 300 Words or Less) - While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. Real-time marketing is still a great way to get in front of and convert your audience.
Topics: realtime, current, implement, audience, social, media, marketing, plan, words, learn, company.
What is a Media Kit — and How to Make One [+ Examples] - Your competitor releases a new product or service. You offer something similar — but, of course, much better.
Topics: statistics, information, media, easy, visual, partnerships, press, social, examples, kit, brand.
What's Attention Marketing, & Should You Use It? - Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades? It might not be surprising to hear, but overall our collective attention span has been narrowing. You might be wondering, "What does this mean for marketers?"
Topics: audiences, assets, marketing, attention, content, media, audience, grab, seconds, value, whats.
Which Social Networks Should You Advertise on in 2021? - Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.
Topics: networks, platform, content, youre, business, marketing, advertising, media, businesses, users, advertise, social.
Why HubSpot is Acquiring The Hustle - The battle for customer attention has never been so fierce.
Topics: companies, content, media, product, company, hustle, business, software, hubspot, customers, attention, acquiring.