Top 2020 resources on media

Best media resource in 2020.
Learn more about media to improve your e-commerce strategy.

• 10 Pieces of Content Your Audience Really Wants to See [New Data] - Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.
  Topics: content, pieces, media, wants, data, social, really, audience, videos, article, users, marketing, readers, research, video.
• 10 Social Media Calendars, Tools, & Templates to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common?
  Topics: social, tools, youre, calendars, calendar, templates, team, publishing, marketers, content, plan, media, posts.
• 10 Social Media Content Ideas to Delight Customers - If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.
  Topics: media, company, instagram, ideas, blog, linkedin, facebook, post, social, content, followers, delight, brand, customers.
• 12 Essential Media Planning Tools - Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones...to name a few.
  Topics: messages, media, users, essential, audience, tools, social, planning, nielsen, tool, software.
• 12 Social Media Tools You Need to Use in 2020 - You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
  Topics: tools, content, hubspot, media, create, need, starts, social, instagram, posts, tool.
• 12 of the Best Marketing Techniques for 2020 - When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you'd write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it.
  Topics: social, strategy, best, blog, posts, email, marketing, techniques, media, content, brand, test.
• 14 Digital Marketing Podcasts for Merchants - Podcasts on digital marketing can provide free, expert insights on content marketing, social media, SEO, email marketing, and much more. Here is a list of podcasts on digital marketing.
  Topics: episodes, weekly, merchants, digital, social, recent, podcast, marketing, podcasts, media, include, content, hosted.
• 15 Social Media Management Tools for 2020 - Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors. Here is a list of social media management tools to try in 2020.
  Topics: posts, schedule, plans, engagement, price, tools, content, media, publish, social, management, start.
• 16 Digital Marketing Ebooks You Can Download Today - About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you're using to deepen your understanding of the current landscape of digital marketing?
  Topics: digital, strategy, media, youll, today, influencer, ebooks, learn, content, marketing, guide, download, ebook.
• 17 Free Tools for Social Media Analytics - Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
  Topics: audience, analytics, data, free, media, followers, content, paid, tools, social, price.
• 19 Ways to Spend Your Marketing Budget Next Quarter - The tough part is over — your budget's been approved for the next quarter. But now, another challenge looms how to spend that money.
  Topics: media, social, audience, budget, test, ways, quarter, marketing, sales, spend, team, research, cost, website.
• 20 Mobile Apps to Create Stunning Social Media Visuals - Ultimately, most of us find it much easier to remember content we've seen when it's accompanied by visuals — which is why visuals are so widely used in marketing.
  Topics: templates, available, social, media, stunning, app, create, offers, mobile, content, video, allows, storytelling, visuals, apps.
• 2020 Social Media Trends, According to HubSpot's Social Media Professor - If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.
  Topics: media, professor, hubspot, research, listening, influencers, marketers, according, trends, content, audience, social, hubspots, brand.
• 25 Live Video Stats Marketers Need to Know in 2020 - In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.
  Topics: live, youtube, know, stream, video, content, social, marketers, stats, need, streaming, platforms, media, watch.
• 27 Ways to Drive Traffic to Your Website - You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?"
  Topics: drive, media, content, post, site, traffic, search, social, seo, website, ways.
• 33 of the Best Social Media Marketing Blogs of 2020 - The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception.
  Topics: marketing, list, blog, content, media, search, topics, best, social, blogs, advice, great.
• 38 Free Online Marketing Classes to Take This Year - I don't know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework.
  Topics: content, hubspot, offers, media, social, classes, free, courses, marketing, academy, online, course.
• 4 Genius Tactics for Increasing Ecommerce Sales - Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most basic ecommerce site should run. But, unfortunately, goals are often easier said than met. To meet your goals, you've got to put in work — especially if you're working to build and grow your ecommerce business. Whether you're an ecommerce veteran or are new the world of ecommerce, here are four genius tactics to entice buyers and increase sales. 4 Tactics to Increase Ecommerce Sales The world of ecommerce is always changing. These tactics are some of the most impactful for boosting sales and attracting new customers to your ecommerce website.
  Topics: increasing, ecommerce, sales, buyers, tools, genius, visitors, tactics, social, youre, media, website, site.
• 4 Predictions Marketing Experts Got Wrong About Social Media in 2020 - As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to happen." We've all been there, especially with social media predictions.
  Topics: marketing, google, experts, marketers, going, industry, predicted, predictions, network, media, facebook, wrong, social, million.
• 5 Creative Ways to Use Social Media Data as a Source for Your Content - Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it's not data-driven.
  Topics: scraping, twitter, social, data, media, instagram, content, scrape, methodology, ways, campaign, creative, source.
• 5 Examples of Brands Newsjacking in 2019 - Shortly after the announcement that Prince Harry and Meghan Markle were "stepping away" as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
  Topics: example, newsjacking, big, company, peloton, commercial, examples, ad, media, social, brands, strategy.
• 5 Noteworthy Examples of Corporate Social Media Policies - As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing.
  Topics: buy, noteworthy, examples, corporate, times, post, best, brand, personal, social, policy, media, policies, employees.
• 5 Proven Social Media Engagement Strategies for 2020 - In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it.
  Topics: engaging, social, engagement, email, media, offer, facebook, content, customers, offers, strategies, proven, followers.
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.
  Topics: goals, youll, free, create, template, include, marketing, media, outstanding, steps, templates, plan, tactics, social, help.
• 50 Visual Content Marketing Statistics You Should Know in 2020 - At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
  Topics: statistics, video, videos, media, visual, marketing, instagram, content, marketers, know, social, facebook.
• 52 Gen Z Stats Marketers Need to Know in 2020 - When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?
  Topics: marketers, institute, know, research, media, social, say, z, online, need, generation, gen, business, stats.
• 6 Brands That Used Social Media to Boost Their Subscriber List - More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
  Topics: facebook, used, boost, sale, list, media, social, brands, sent, subscribers, channels, promoted, subscriber, marketing, email.
• 6 Instagram Managers Share Their Trade Secrets - The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful and entertaining. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired.
  Topics: posts, audience, share, hubspot, trade, managers, visual, test, secrets, social, instagram, value, media.
• 7 Creative Ideas for Your Next Facebook Live Event, from HubSpot's Social Media Campaign Manager - In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams.
  Topics: videos, hubspots, questions, video, content, product, facebook, creative, media, ideas, look, audience, campaign, event, live, social, stream, manager.
• 77 Essential Social Media Marketing Statistics for 2020 - Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.
  Topics: million, media, statistics, instagram, users, business, youre, social, billion, marketing, essential.
• 8 Social Media Platforms That Weren't Founded in the U.S. - In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users.
  Topics: founded, video, social, qzone, app, werent, media, users, facebook, platforms, platform, similar.
• Adjusting Digital Media Strategies in a Changing Business Climate - We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally.
  Topics: campaigns, adjusting, inventory, business, important, climate, strategies, brands, changing, digital, focus, brand, increase, media, continue.
• Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget - This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses.
  Topics: budget, grow, branding, publication, business, voice, brand, ways, social, community, media, best, limited, building, businesses.
• COVID-19 and Your Online Business: Practical Brand and Website Improvements -  With the fight to contain coronavirus now a global battle, the world looks very different from what it did just a few weeks ago.  There’s no doubt that these are strange times to be surviving in, let alone thriving in. And for those of us with an online business, […]
  Topics: product, photos, coronvirus, email, start, brand, social, online, pandemic, ways, store, help, business, page, media.
• Creating The Perfect Product For Social Media Virality - After getting the Instagram handle @Sauce, Nick Guillen and Nick Ajluni began to build a feed that attracted the likes of Sam Smith and Complex. Behind the scenes, the duo developed truffle-infused hot sauces and launched Truff to their community. In this episode of Shopify Masters, Nick Guillen shares how to craft products designed for social media, network with influencers, and redesign websites for a better shopping experience.More
  Topics: things, virality, kind, lot, social, thats, really, perfect, sauce, started, creating, product, going, hot, media.
• Daegu citizens use social media to support restaurants hit by coronavirus - Citizens of South Korean city Daegu are working together on social media to prop up local businesses hit hard by the rapidly growing coronavirus outbreak.
  Topics: restaurants, coronavirus, information, facebook, hit, help, citizens, page, various, restaurant, food, media, social, local, posted, support, daegu.
• Does Your Blog Need Its Own Social Media Channels? - If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice.
  Topics: need, business, strategy, blog, having, media, posts, does, channels, audience, social, content, account.
• Driving Traffic to Your Online Store - I hate to be the one to break it to you, but driving traffic to your online store is not…
  Topics: online, media, organic, marketing, local, social, driving, store, content, email, traffic, business, customers.
• Ecommerce in Sweden grew 19% to 8.2 billion euros - Ecommerce in Sweden has showed double-digit growth last year. The online retail industry increased by 13 percent and was worth 87 billion Swedish kronor (8.24 billion euros) at the end of that year. The growth rate of Swedish ecommerce was slightly lower than it was in 2018, when the industry… Continue reading
  Topics: euros, swedish, pharmacy, online, showed, billion, sweden, growth, ecommerce, media, industry, grew, product.
• FTC votes to review influencer marketing rules & penalties - Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies […]
  Topics: ftc, endorsement, social, review, penalties, marketing, chopra, influencer, paid, media, votes, platforms, influencers, rules, techcrunch.
• Food Marketing: How to Sell Online - Food marketing isn't about pushing a product but sharing an experience & expressing passion. But how do you stand out? What tools are needed? Find out here.
  Topics: online, great, social, posts, need, product, sell, media, products, marketing, customers, food.
• Gen Z Searches For Online Content Differently: What Marketers Need to Know - Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations.
  Topics: media, millennials, know, search, online, gen, searches, social, marketers, need, differently, z, content, age, mobile.
• Getting Started with Influencer Marketing in 2020: Everything You Need to Know - Celebrities were the brand ambassadors of the past but now social media influencers are who consumers are listening to. Have you tried influencer marketing?
  Topics: social, started, influencers, influencer, product, audience, youre, marketing, brand, media, content.
• Help! My Brand Went Viral: 16 Small Brands That Made It Big - When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove "Real Beauty Sketches," a video with more than 67 million views to date. When these global brands go viral, it's not a huge surprise.
  Topics: launch, help, brands, marketing, video, went, brand, million, company, practice, best, media, campaign, small, big, viral.
• How 6 Social Media Networks Have Changed in the Last Decade - At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today.
  Topics: instagram, launched, content, social, platform, changed, users, networks, facebook, search, decade, feed, media.
• How Broadcast Journalism Helped Me Pivot to Social Media Management - Pivoting from a career in broadcast journalism was a big decision for me.
  Topics: pivot, management, comes, helped, broadcast, writing, social, im, journalism, content, marketing, media, learned.
• How Digital Minimalism Helps Focus, Attention, and Productivity - How much time do you spend online each day? If we're honest with ourselves, we know it's probably too much. In fact, one recent study found that we spend 6 hours and 42 minutes online every day. Imagine if you could put that time toward accomplishing your goals. That's why we love the digital minimalism movement.
  Topics: online, set, youre, helps, social, media, help, digital, minimalism, attention, productivity, spend, focus, tools.
• How Frequently Should I Publish on Social Media? A HubSpot Experiment - Social media can be an overwhelming place — even for the experts.
  Topics: day, week, frequently, experiment, post, posts, facebook, hubspot, media, social, linkedin, publishing, publish, clicks, twitter.
• How To Promote Your Business - Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today's lucky search query was "How many businesses", and I ended up going with "...does Shaq own" (let's just say, I was shocked to see the result.)
  Topics: youre, content, customers, promote, audience, email, marketing, brand, media, business, social.
• How to Automate Your Social Media Marketing Like the Pros - As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it.
  Topics: posts, automation, help, marketing, automate, social, pros, tools, content, team, media, used, post.
• How to Conduct Online Market Research - Conducting market research for your ecommerce business ideas is not only wise, it’s essential. Taking the time to go through…
  Topics: business, keyword, conduct, market, research, ecommerce, ways, product, social, search, help, media, customers, keywords, online, sales, grow.
• How to Create a Social Media Report [Free Template] - Social media is an undeniably powerful channel for marketing in 2020.
  Topics: audience, social, metric, report, metrics, youre, team, create, reporting, free, media, template.
• How to Develop a Content Strategy: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy.
  Topics: guide, blog, strategy, youre, starttofinish, post, audience, marketing, content, social, develop, media, create.
• How to Drive Traffic with Content Amplification - 61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience.
  Topics: traffic, blog, drive, ads, lets, amplification, social, content, youre, posts, post, media.
• How to Find Your Target Audience - Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers.
  Topics: instagram, audience, target, social, facebook, media, example, audiences, persona, content.
• How to Get Celebrity Endorsements — Even if You're Not a Huge Brand - From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize.
  Topics: audience, media, celebrities, social, jordan, michael, huge, youre, brand, celebrity, endorsements, marketing.
• How to Get the Most out of Your Ecommerce Marketing Strategy - What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they're both awesome. Second, if you have kids under the age of three, you probably don't want them playing with either — one is a choking hazard and one is a katana.
  Topics: social, product, site, media, strategy, customers, referral, marketing, strategies, ecommerce, content.
• How to Launch a Mobile App in 2020 [Complete Guide] - The other day, I signed up for a friend's solidcore Pilates class.
  Topics: page, launch, apps, guide, mobile, complete, youre, app, social, media, users, store.
• How to Market Your Local Business' Grand Opening - During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent's house about a dozen times. After a couple of weeks, we decided to look up what it was for. We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets boring going to the same places!).
  Topics: local, opening, market, social, business, grand, event, marketing, way, create, media.
• How to Run a SWOT Analysis for Your Business [Template Included] - A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole.
  Topics: swot, weaknesses, products, media, analysis, run, social, business, apple, apples, template, included, opportunities.
• How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas) - There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right.  Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.
  Topics: ideas, ask, entrants, run, tons, media, engagement, youre, rules, facebook, brand, contests, social, gets, great, contest.
• How to Structure a Kick-Ass Marketing Team for Any Company -  Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?
  Topics: teams, web, product, company, marketing, kickass, hire, social, media, seo, team, structure, content.
• How to Write a Great Email Signature [+ Professional Examples] - The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you're working on.
  Topics: signature, examples, social, contact, include, email, write, media, professional, icons, example, information, links, great.
• Instagram Tools: 20 Essential Apps for Growing Your Following - With more than one billion monthly active users, Instagram has opened up enormous opportunities for brands to find new customers. To help you supercharge your Instagram account, we’re sharing a list of the best Instagram apps for independent businesses—tools that will help you spruce up your posts and drive more customers to your store.More
  Topics: growing, apps, following, social, post, plan, instagram, free, hashtags, posts, image, photos, media, tools, essential.
• Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was watching E!, "Keeping Up With the Kardashians" came on, and Kim was shown modeling for a SKIMS photoshoot. I had one of those moments where I thought "SKIMS is showing up everywhere!"
  Topics: media, audience, plan, adopt, youll, youre, target, marketing, include, planning, integrated, strategy.
• Is A Media Mix Right for Your Brand? - Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I'm willing to bet a typical campaign includes at least three.
  Topics: social, businesses, modeling, marketing, mix, campaign, media, optimization, channels, brand, right, data.
• LVMH Group brands invite consumers to ‘travel abroad’ on social media - LVMH Group brands are using social-media campaigns to allow consumers to “escape differently” with branded content inspired by “nomadic thinking” during the coronavirus crisis.
  Topics: followers, abroad, group, lvmh, media, consumers, rimowa, response, cosmetics, benefit, invite, image, social, content, brands, travel.
• Likes and followers set to be more valuable post Covid-19 - As consumers around the world spend more time on social media in the Covid-19 era, likes and followers on social media are likely to become increasingly valuable to retailers.
  Topics: post, social, valuable, likes, media, marketing, retailers, shoppers, posts, firm, set, salter, covid19, loyalty, followers.
• Marketing Without a Budget? Use These Tactics for Success - As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I've been on have had similar budget issues (although those weren't brought on by online shopping like mine).
  Topics: online, success, budget, build, free, audience, way, tactics, marketing, media, brand, content, improve.
• Media Planning: The Ultimate Guide - For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members.
  Topics: share, guide, content, business, planning, media, ultimate, social, plan, audience, templates, process.
• Navigating The New Normal In eCommerce - The new normal isn't here yet, but it will be here - whether it's weeks or months, once we start to venture outside more and more. Inevitably, brands that make investments in technology today to reimagine the customer experience online will find themselves better placed for the new normal than those that do not. Read more.
  Topics: navigating, ecommerce, media, stage, consumers, consumer, shopping, digital, products, experience, living, normal.
• Optimize or Advertise? Comparing Organic vs. Paid Social Media - They say, "The best things in life are free." Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3.
  Topics: customers, reach, optimize, vs, efforts, social, media, audience, comparing, advertise, youre, paid, content, organic.
• Paid Social Media: Worth The Investment? - Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already:
  Topics: ads, investment, twitter, social, media, linkedin, ad, different, instagram, paid, worth, facebook.
• Six Ways to Turn Social Media Followers into Customers - Tired of social media taking so much time & producing so few results for your business? Here are 6 ways to turn social media followers into eCommerce sales.
  Topics: facebook, business, woocommerce, ways, media, followers, email, turn, social, customers, lead, youll.
• Social Media Definitions: The Ultimate Glossary of Terms You Should Know - For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. 
  Topics: online, definitions, allows, used, terms, content, video, know, media, users, glossary, facebook, social, twitter, ultimate.
• Social Media Demographics for Marketers in 2020 - We get it, fellow marketers —sometimes, you just need the numbers. 
  Topics: marketers, demographics, twitter, videos, watch, socialthe, users, million, youtube, social, media, rainmaker.
• Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020 - Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently.
  Topics: strategy, doing, media, need, content, messaging, start, social, examples, company, global, marketing, stop.
• Succeeding In The New Normal Using Digital Commerce - Creating a winning eCommerce experience for these times involves evaluating your service strengths and limitations, then constructively applying those insights to where they’re needed most. Read more.
  Topics: business, order, using, customers, digital, site, ecommerce, commerce, social, customer, succeeding, strategy, media, shipping, normal.
• The 60 Best Free Online Courses For Whatever You Want to Learn - Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”
  Topics: youll, courses, course, media, best, social, skills, online, marketing, free, learn, business, learning, sales.
• The 7 Best Social Media Analytics Tools for Marketers in 2020 - Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign.
  Topics: engagement, hubspot, software, social, best, marketers, analytics, performance, marketing, tools, reports, media.
• The Dipp, a subscription-only entertainment news startup, is springing to life despite the pandemic - There is no shortage of coverage about the sprawling entertainment industry. There is a shortage of coverage for die-hard fans of reality TV shows, according to Kate Ward and Lindsay Mannering. That opening in the market is why the two — former colleagues at the women’s website Bustle, where Ward was the founding editor-in-chief and […]
  Topics: including, bustle, despite, early, pandemic, life, company, entertainment, say, subscriptiononly, techcrunch, ward, focus, work, media, springing, dipp, startup.
• The Start-to-Finish Guide to Writing a Social Media Proposal - Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal.
  Topics: know, business, writing, starttofinish, social, media, client, guide, best, proposals, clients, going, proposal.
• The Ultimate Guide to Advertising in 2020 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, ads, campaign, media, print, service, ad, guide, product, social, ultimate, brand.
• The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
  Topics: backlinks, guide, content, distribution, social, email, media, blog, strategy, marketing, ultimate, tool.
• The Ultimate Guide to Content Marketing in 2020 - It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience.
  Topics: customers, ultimate, guide, blog, members, target, audience, brand, marketing, content, social, media.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - It's probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
  Topics: guide, owned, digital, content, presence, earned, marketing, youre, strategy, improve, customers, strategies, paid, ultimate, media.
• The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising - It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.
  Topics: ad, ads, social, media, users, advertising, target, audience, ultimate, guide, mastering, platform, effective, basics, facebook.
• The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
  Topics: ultimate, data, youll, audience, media, software, tool, guide, analytics, reports, tools, social.
• The Ultimate Guide to Social Testing - As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we're able to make effective marketing moves.
  Topics: test, guide, youll, audience, youre, run, tests, media, social, ad, ultimate, testing.
• The Ultimate List of Types of Marketing [41 and Counting] - Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
  Topics: audience, list, customers, product, email, media, types, customer, counting, social, content, marketing, ultimate, brand.
• The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it -- meaning offline marketing isn't as effective as it used to be.
  Topics: company, media, social, channels, digital, marketing, content, seo, online, website.
• Time To Grow: The 5 Things To Consider When Scaling Your Online Business - As your business takes flight, you’ll begin growing quarter over quarter, year over year. That is — until the day…
  Topics: online, ecommerce, resources, media, marketing, key, tactics, social, successfully, youve, growth, small, business, scale.
• Twitter's Testing a Fleets Feature: What Marketers Need to Know - Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter is experimenting with its own ephemeral content feature.
  Topics: twitters, know, testing, media, tweets, social, content, feature, users, ephemeral, twitter, instagram, brands, fleets, marketers, need.
• What You Need to Know About Millennial Blog Readers - I'm a millennial. Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media.
  Topics: millennials, content, blogs, know, readers, online, source, need, blog, media, millennial, social.
• What a Social Media Target Audience Is and How to Find It - For my master's program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
  Topics: voice, help, audience, important, youre, target, users, social, facebook, media.
• What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy] - Every week, I use LinkedIn to talk about current events and connect with other content creators. And I'm not the only one. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms.
  Topics: strategy, leverage, industry, marketing, social, live, media, linkedin, host, audience, streaming, events, virtual.
• What's an Organic Search & How Do You Report on It? - Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
  Topics: report, site, whats, google, engines, results, media, social, organic, sources, traffic, search.
• When You Should (and Shouldn't) Outsource Your Marketing - When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.
  Topics: team, media, marketing, business, inhouse, strategy, efforts, outsourcing, social, shouldnt, outsource.
• Why Marketers Should Implement User-Generated Content: 23 Stats to Know - As a Boston-based young professional, the biggest product I've had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I've found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer's journey.
  Topics: tint, content, authentic, usergenerated, stats, stackla, marketing, ugc, product, marketers, media, consumers, know, implement.
• Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic] - Whether you're choosing a cover photo, an image to share, or any other social media image, it's important to get the dimensions right.
  Topics: infographic, requirements, guide, media, sizes, social, different, dimensions, need, help, size, image, bookmarkable.