Top 2022 resources on media

Best media resource in 2022.
Learn more about media to improve your e-commerce strategy.

• 10 Best Social Media Organization Tips and Tricks for Managers - Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.
  Topics: best, posts, hubspot, requests, managers, content, tricks, media, team, post, tips, organization, create, social.
• 10 New Instagram Features Marketers Should Be Using in 2022 - With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
  Topics: brands, sticker, marketers, feature, users, using, instagram, creators, platform, media, features, social.
• 10 Social Media Trends Marketers Should Watch in 2022 [Data + Expert Tips] - Over the past two years, we've seen a shift in the way brands promote their products or services on social media. 
  Topics: expert, marketing, social, content, tips, brands, brand, media, watch, data, audiences, platforms, marketers, trends.
• 11 Outstanding Digital Media Campaigns from 2021 - Reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2021. The campaigns feature social justice, celebrity endorsements, personalized products, contests and games, augmented reality apps, and the metaverse.
  Topics: digital, virtual, media, outstanding, users, social, pet, million, launched, personalized, campaign, campaigns.
• 12 Essential Media Planning Tools - Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few.
  Topics: audience, essential, tool, media, provides, social, nielsen, software, tools, planning, data.
• 13 Social Media Calendars, Tools, & Templates to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
  Topics: calendar, post, click, media, calendars, posts, content, templates, tools, plan, schedule, social, create.
• 14 New and Updated Online Video Tools - Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
  Topics: videos, available, media, users, video, online, creators, tools, content, updated, live, shopping.
• 15 Marketing Job Titles + The Roles That Leaders Plan To Invest In Next Year - According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge.
  Topics: job, media, titles, seo, marketing, social, manager, invest, leaders, marketers, roles, content, plan.
• 17 Marketing Job Descriptions for Hiring Managers & Job Seekers - Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.
  Topics: role, media, marketing, seekers, content, manager, team, job, managers, hiring, descriptions, social, experience.
• 20 Social Media Marketing Myths to Leave Behind in 2022 - Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
  Topics: content, strategy, marketing, myths, social, leave, audience, tiktok, users, platforms, brand, media.
• 20 Digital Marketing Ebooks Marketers are Reading in 2022 - The digital marketing industry is always changing. That's why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But ... who has the time?
  Topics: ebookthis, marketers, reading, ebook, seo, guide, media, digital, marketing, learn, ebooks, facebook, content.
• 278 Social Media Holidays for Your 2022 Content Calendar [+Template] - Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?
  Topics: international, content, national, awareness, media, holidays, world, day, calendar, template, social.
• 4 Ways to Differentiate Your Emerging Ecommerce Brand - Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
  Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
• 46 Best Free Online Courses For Whatever You Want to Learn - Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
  Topics: social, media, business, sales, online, learn, course, free, need, strategy, youll, best, courses, marketing.
• 5 Social Commerce Must-haves for 2022 - Social media is upending global ecommerce. In China, the world's largest ecommerce market, online buying is a social experience, with live-streaming, in-app purchases, and content. Elsewhere, Facebook's impact will only increase given its massive size, native data collection, and growing set of ecommerce tools. Here are five social commerce must-haves for 2022.
  Topics: influencer, musthaves, commerce, content, ar, instagram, social, media, audiences, ecommerce, products.
• 5 Social Media Algorithms Marketers Need to Know About in 2022 - Have you ever wondered why those pesky social media algorithms exist? Though it may seem like they gatekeep your content, algorithms aren’t out to get you or hide your content from the masses. Let me paint a picture for you.
  Topics: marketers, feed, posts, know, post, algorithm, facebook, algorithms, tweets, content, media, social, instagram, users, need.
• 5 Social Media Challenges Brands are Facing in 2022, According to 500+ Marketers - TikTok.
  Topics: challenges, media, marketers, facing, platforms, social, roi, create, content, challenge, creating, according, audience, brands.
• 5 Social Media Predictions Marketers Got Wrong Last Year - The world around us is constantly changing — it only makes sense that the marketing world does too. Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we're right on the tail — and other times the social media marketing landscape surprises us.
  Topics: media, facebook, social, predictions, wrong, platform, marketers, marketing, tiktok, trends.
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year?
  Topics: marketing, plan, campaign, free, budget, create, template, templates, social, help, goals, media, steps, youll, outstanding.
• 5 Steps to Level Up Your Social-Commerce Strategy - A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.
  Topics: socialcommerce, marketing, media, steps, ecommerce, customer, level, commerce, sales, million, shopping, strategy, brands, social.
• 50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data] - As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
  Topics: marketers, statistics, companies, inform, content, data, videos, marketing, creating, video, media, say, effective, strategy.
• 6 Types of Advertising Brands Are Investing In This Year - And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it's the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year.
  Topics: marketing, types, marketers, media, ads, advertising, social, investing, tiktok, youtube, brands, video, digital.
• 7 Steps to Create a Complete Marketing Strategy in 2022 - The truth is, keeping up with marketing trends could be a full-time job.
  Topics: content, create, steps, marketing, complete, help, strategy, identify, media, goals, buyer, plan.
• 74 Social Commerce Stats Marketers Should Know in 2021 - Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.
  Topics: stats, know, commerce, media, instagram, marketers, social, products, statista, purchase, users.
• 8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals] - The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve.
  Topics: marketers, databacked, strategy, leverage, marketing, professionals, likely, content, platforms, media, insights, recommendations, plan, social.
• 8 Discontinued Social Media Channels and Features (+Why They Never Took Off) - What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.
  Topics: google, features, site, discontinued, took, network, media, networks, friends, users, channels, facebook, ping, social.
• 8 Mobile eCommerce Trends Here to Stay - What to Watch: 8 Mobile Commerce Trends Our shopping habits have irrevocably changed in recent years, especially in the fallout of a global pandemic. In the U.S. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. As mobile commerce trends constantly evolve, here are the Top 8 trends to watch as 2021 grinds to an end: 1. Mobile Payments Ranging anywhere from bill pay to shopping, to splitting costs among friends and family, mobile payments have hit their stride. According to recent data, digital wallets are expected to become a U.S. $2.4 trillion industry in 2021, with the value of transactions showing an increase of about 24% compared to a year ago. Forecasts point to a further increase in 2023 reaching the amount of $3.5 trillion as far as value is concerned and the amount of $4.6 billion in 2025. With options like Google, Samsung, and Apple Pay, a payment is one click away from a linked bank account, or by using Near Field Communication (NFC) technology the transaction is touchless. The need for cards and cash is obsolete. 2. Single Click Purchases Mobile device shoppers want the path of least resistance went it comes to placing an order. Having to enter the same information multiple times e.g. name, credit card info, shipping and billing info, and email address wastes time and leads to higher rates of shopping cart abandonment, with the burden of having to enter information on a smaller screen. A dedicated mobile app allows order details to be saved in a profile. When the time comes to checkout the purchase is completed in seconds. Big wins for the consumer, who is incentivized to buy more, and to the retailer with an increase in conversions. A simple solution to a fairly onerous pain point. 3. Dedicated Mobile Shopping Apps While we’re on the subject of mobile shopping apps… you’re no longer ahead of the game with an optimized mobile site. The dedicated mobile app is the preferred way to shop from discovery to purchase. Forecasting insights tell us that US consumers will spend over 900 hours on shopping apps this holiday season alone. Moreover, an overwhelming 78% of shoppers would prefer to access a store via app than through a mobile website. (Figure 1: App Annie, 2021)   4. Chatbots Conversational commerce has become a shopper’s delight in the past year. Sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Shoppers prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. You won’t be hard pressed to find a chatbot provider, with so many options you are sure to find one that meets your needs. Many have significant social media presence, and offer additional benefit such as dialog templates, image, video, and audio enablement, third party integrations, and audience segmentation and targeting capabilities. Read our recent blog post reviewing top chatbot providers and their offerings. Need help evaluating eCommerce Providers? Connect with an Elastic Path expert to answer all of your questions, set up a demo, access a free trial, or discuss pricing options. Get in Touch 5. Social Media eCommerce I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram, Pinterest, and Facebook documenting and sharing our lives and personal style, it makes sense to turn to those same platforms to inform our buying decisions. Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences. 6. Voice Enabled eCommerce You may have seen an influx of home voice assistants like Siri and Alexa on the market in recent years, but what you may not have noticed is how those applications have affected shopping behavior. Digital voice assistants in use worldwide are steadily on the rise and are set to double by 2024. (Figure 2, 2021 Statista) Further research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices. What are the most popular activities while using such devices? Top three include: researching products, adding items to cart, and tracking a package. The people have spoken; when given the opportunity to shave off a few extra minutes of their day spent talking versus typing, they’ll take the voice enabled option. 7. VR and AR Enhancements Virtual and augmented reality has created dynamic opportunity to improve the shopping experience, especially when making highly personal or big-ticket purchases online. You may have seen applications to virtually try-on eyewear or have the ability to “preview” what a couch or large accent piece would look like in a room prior to purchase. These applications reduce trial and error and the frustrating consequence of having to return an item. And finally… 8. Mobile App Design Elements With an emphasis on functionality and a user-friendly disposition (think UX design), more mobile apps are adopting design elements to engage shoppers in any way they choose. One of these trends is using a card layout as seen below. The card layout gathers content in a meaningful, clean, and coherent way; this layout also performs well across multiple devices on screens of all sizes. (Figure 3) Interested in more mobile commerce content? Check out our Mobile Commerce Guide for a historical perspective on eCommerce, featuring how mobile commerce came to be absolutely critical to modern shopping behavior and habits.
  Topics: social, billion, app, recent, ecommerce, shopping, stay, voice, shoppers, commerce, media, mobile, trends.
• 8 New Social Media Platforms Marketers Should Watch in 2022 - According to 2021 HubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly basis.
  Topics: media, tiktok, platform, video, marketers, platforms, users, social, app, watch, audience.
• 80+ Essential Social Media Marketing Statistics for 2022 - Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
  Topics: million, marketing, media, marketers, business, facebook, social, statistics, youre, essential, users.
• A Life Altering Diagnosis That Inspired A Luxury Skincare Company - After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch. In this episode of Shopify Masters, Dana shares insights around product development and retail relationships.More
  Topics: important, lot, thats, inspired, altering, life, really, product, company, diagnosis, media, social, going, brand, im, luxury, skincare.
• A New Link in Bio Tool That’s Worth Using - Link in bio tools like Linkpop create a one-stop shop for everywhere your business lives online. Here’s how to craft one that gets customers clicking.More
  Topics: tool, profile, customers, bio, store, links, social, page, link, thats, media, worth, using, linkpop.
• Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers - What's better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don't?
  Topics: marketers, communities, investing, plan, content, customers, media, social, asked, members, community, brands, brand.
• Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business - Financial companies are often under immense public scrutiny. A single mistake could lead to a scandal that destroys a company’s…
  Topics: services, help, financial, best, agencies, firms, media, business, firm, agency, specialize, pr, company.
• Best Fintech PR Agencies & Services : Top Firms to Boost your Fintech Business - It’s paramount for businesses of every kind to create a positive brand image, more so now than ever. This is…
  Topics: services, best, fintech, help, london, agencies, firms, media, marketing, firm, agency, pr.
• Best NFT Marketing Agency : Top Services for 2022 - The value of NFTs has skyrocketed in recent months as non-fungible trading rapidly grows in popularity. So, how can you…
  Topics: services, best, help, agencies, media, marketing, nft, agency, blockchain, projects, social.
• Best Social Media Management Tools - In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
  Topics: content, social, free, best, customer, tool, team, management, clients, media, tools.
• Best Times to Post on YouTube in 2022 [Research] - HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
  Topics: video, research, respondents, youtube, platform, social, post, best, report, media, times.
• Clubhouse vs. Twitter Spaces (+ How Other Audio Platforms Match Up) - When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.
  Topics: match, feature, clubhouse, twitter, live, instagram, spaces, platforms, social, vs, audio, rooms, media.
• Cross-Posting in 2022: What Is It & Why You Should Use It - Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.
  Topics: content, crossposting, media, cross, platforms, multiple, video, platform, posting, social.
• Entrepreneurship for Everyone: Martha Stewart Shares Her Blueprint for Success - Picture it: a crisp December evening in New York’s fabled SoHo neighborhood. The narrow streets host industrial manufacturers, art galleries, fashionable boutiques, and flagship stores.More
  Topics: martha, business, shares, media, entrepreneurship, blueprint, stewart, know, success, learn, nobu, stewarts, product, finkelstein.
• Facebook Marketing: An 11-Step Guide to Growing Your Business on Facebook - More
  Topics: facebook, growing, guide, products, page, audience, target, marketing, 11step, content, media, followers, business.
• How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch] - After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers.
  Topics: shopping, brands, social, watch, consumers, ads, black, responded, online, video, ad, trends, media.
• How Content Marketing & PR Combined Can Generate Leads - Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.
  Topics: media, teams, information, leads, companies, content, lead, marketing, combined, pr, social, generate.
• How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business - Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
  Topics: business, engine, search, marketing, media, social, advertising, help, grow, shopping, users, digital, ecommerce.
• How Ecommerce Brands and Subscriptions Can Navigate the Post-Pixel World - Here are three things successful subscription and ecommerce companies are doing to come out on top in a post-pixel world.
  Topics: customer, media, postpixel, relationship, build, navigate, subscriptions, consumer, social, experience, world, ecommerce, brands, way.
• How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage] - All right, so most of us haven't even picked out our Halloween costumes yet.
  Topics: social, prepares, leverage, content, holidays, team, marketing, create, best, season, tips, holiday, media, hubspots.
• How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z - In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
  Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal.
• How much do Latinos use social media to sell? - For Mexicans, Brazilians, Argentines and Colombians that the merchant is not a scammer is one of the biggest concerns when buying through social networks.
  Topics: colombia, argentina, latinos, media, security, payment, brazil, mexico, commerce, social, networks, sell, channel.
• How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights] - At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
  Topics: content, marketing, social, quarantine, video, data, influencer, work, users, changed, pandemic, insights, stay, expert, increased, trends, media.
• How to Boost a Post on Social Media [Instagram, Facebook, and Twitter] - In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”
  Topics: facebook, reach, instagram, post, twitter, media, social, posts, audience, boost, set, target.
• How to Break Into the Creator Economy in a Digital Age - More than 50 million people worldwide consider themselves to be creators -- here's how they're doing it.
  Topics: creator, writers, media, age, economy, break, youre, successful, digital, social, way, content, products.
• How to Build an Event Website That Drives Registrations - Crafting a one-page event website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event.
  Topics: event, media, drives, site, page, easy, registration, social, events, conference, registrations, build, website.
• How to Deal With Negative Comments on Social Media [+ Examples] - While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
  Topics: examples, social, post, youre, comments, complaints, customers, negative, media, respond, deal.
• How to Do PR: The Ultimate Guide to Public Relations in 2022 - Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
  Topics: public, ultimate, social, pr, relations, media, strategy, guide, help, brand, marketing, business.
• How to Get Your Brand Into An Oscars Gift Bag - Come behind the scenes to find out how products are chosen for the lavish gift bags that are given out to nominees at the Oscars, Grammys, and other award ceremonies.More
  Topics: brand, product, bag, óscar, worth, products, nominees, oscars, bags, media, chai, gift.
• How to Make an Instagram Link-in-bio Page - Instagram allows no links in posts. Followers who want to learn more are stuck, unless the merchant provides a link in its bio to a page with post links, to learn more. We explain.
  Topics: tools, link, post, linkinbio, links, media, content, page, instagram, bio, social.
• How to Measure Social Media Marketing ROI [with Expert Advice] - When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?”
  Topics: budget, media, expert, roi, spend, campaigns, ads, measure, marketing, advice, social, impact, ad.
• How to Post to Instagram From Your Computer [12 Easy Steps] - Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons and others, you might be wondering, "Can I post to Instagram from my computer?" We have some good news.
  Topics: post, computer, video, instagram, add, media, click, desktop, easy, youre, steps, upload.
• How to Sell on Twitter With These 13 Tips - Connecting with your audience on social media might seem as simple as a post and a follow, but it’s actually a lot more complex.
  Topics: media, tips, twitter, social, selling, profile, product, users, business, sell, tool.
• How to Write a Great Email Signature [+ Professional Examples] - Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those individual emails you send.
  Topics: write, professional, media, email, social, include, links, contact, signature, examples, youre, icons, information, great.
• How to Write a Press Release [Free Press Release Template + Examples] - In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.
  Topics: release, template, free, details, examples, releases, announcement, information, help, company, media, press, write, include.
• Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.”  I had one of those moments where I thought "SKIMS is showing up everywhere!" That’s because the company has an integrated media planning strategy.
  Topics: content, planning, media, marketing, adopt, audience, plan, youre, target, instagram, channels, integrated, strategy.
• Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa - Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration. Wowzi, which connects social […]
  Topics: influencers, cofounder, secures, campaigns, users, africa, techcrunch, expand, brands, social, million, kenyan, media, marketing, wowzi, startup, ventures, andela.
• Key Ecommerce Trends That Can Take Your Business to the Next Level - Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
  Topics: customers, customer, product, important, social, brands, marketing, key, media, business, trends, ecommerce, level.
• Media Planning: The Ultimate Guide - Today's digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.
  Topics: ultimate, audience, share, create, planning, media, business, content, templates, guide, social, plan.
• Navigating Social Media Advertising in 2021: How to Choose the Right Platform and Ads for Your Brand - Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content…
  Topics: platforms, social, customers, ads, advertising, media, target, product, effective, platform, ad, users.
• Ownit helps brands sell products, at the point of discovery, with one click - Its technology connects social, commerce and payment options at the point of discovery with little interruption to you social media scroll.
  Topics: media, shiue, sell, pay, techcrunch, companies, social, discovery, payment, nejati, products, checkout, click, point, brands, ownit, helps.
• Rich Media Ads: 6 Steps to Create Them + Brand Examples - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
  Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
• Social Media Demographics by Platform - Social media marketing can make or break an ecommerce company. But knowing which social site to focus on is often difficult. To that end, I've compiled critical audience demographics for the leading social platforms. What follows will hopefully assist in identifying the best options for your business.
  Topics: users, age, distribution, platform, roughly, media, platforms, active, female, demographics, total, social.
• Social Media Demographics for Marketers in 2022 - I get it, fellow marketers —sometimes, you just need the numbers.
  Topics: pew, user, adults, research, media, platform, social, marketers, users, demographics, million, facebook.
• Social Media Marketing: The Ultimate Guide - When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
  Topics: users, content, audience, millennials, platform, guide, marketing, ultimate, followers, social, active, media.
• The Beginner's Guide to Share of Voice - If you've ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
  Topics: measure, voice, help, media, marketing, beginners, tool, share, brand, social, mentions, guide.
• The Best Ecommerce Content for Twitter - The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
  Topics: best, media, questions, content, polls, social, sales, products, example, twitter, followers, ecommerce.
• The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data - Every day there’s something new on social media.
  Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
• The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers] - Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
  Topics: best, times, marketers, social, brands, platform, media, posting, saturdays, data, post.
• The Content Marketer's Guide to Thought Leadership - Oprah. Dave Ramsey. Seth Godin.
  Topics: marketers, thought, marketing, industry, media, expertise, expert, audience, social, content, leadership, guide.
• The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers - In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
  Topics: media, strategy, social, platforms, data, report, blogs, platform, content, marketers, marketing, hubspot, plan, leverage.
• The HubSpot Blog’s 2022 Content & Media Strategy Report [Data] - Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken.
  Topics: blogs, content, media, data, effective, marketing, planning, say, planners, plan, strategy, report, hubspot.
• The Marketing Trends of 2022 [The Ultimate Guide] - The marketing world moves at the speed of light.
  Topics: social, content, trends, brands, marketing, seo, marketers, video, effective, data, guide, media, ultimate.
• The Right Tools to Create Successful Social Media Videos That Convert for Ecommerce - People depend on social platforms to connect with friends, watch videos, make online purchases, and more. As internet connectivity continues…
  Topics: brand, need, product, convert, marketing, ecommerce, video, successful, videos, media, create, right, social, content, tools.
• The Risk of Social Media Marketing - Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. But depending on the channel, the marketer may not control the message, its distribution, or even the audience.
  Topics: business, shared, owned, youtube, distribution, content, media, social, risk, audience, platforms, marketing.
• The Ultimate Guide to Advertising in 2022 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, brand, product, ad, guide, service, ads, print, campaign, audience, ultimate, media.
• The Ultimate Guide to Community Management - In today's highly digital and connected society, it's funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees. So, what is it that has people feeling a disconnect from others and the companies they do business with? A lack of community.
  Topics: content, social, customers, media, members, guide, ultimate, youre, audience, brand, community, management.
• The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
  Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
  Topics: strategy, ultimate, improve, content, marketing, strategies, business, plan, paid, youre, digital, guide, customers, media, presence.
• The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
  Topics: seo, channels, digital, content, marketing, audience, website, media, social, strategy.
• Watermarks: Why You Need Them + 6 Easy Steps to Create One - Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
  Topics: help, steps, watermarks, easy, watermark, protect, social, create, media, need, content, brand, image.
• What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research] - Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.
  Topics: video, diversity, marketing, content, media, searches, know, dei, creating, marketers, brands, diverse, inclusive, representation, research.
• What Will Content Planners Budget For in 2022 [HubSpot Blog Research] - If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.
  Topics: content, audience, blog, research, media, hubspot, surveyed, planning, planners, marketers, channels, marketing, budget.
• What Will Influencer Marketing Look Like in 2020? - Have you ever purchased something because a well-known person you admire used the product or service?
  Topics: marketing, audience, social, content, brand, influencers, media, work, look, blog, influencer.
• What is a Media Kit — and How to Make One [+ Press Kit Examples] - Your competitor releases a new product or service. You offer something similar — but, of course, much better.
  Topics: social, kits, kit, media, partnerships, information, page, press, easy, examples, brand.
• What is a Media Mix & The Most Effective Types [HubSpot Blog Data] - I’m willing to bet that today, the typical campaign at any brand uses a media mix.
  Topics: optimization, data, blog, media, marketing, modeling, hubspot, effective, mix, brand, channels, strategies, campaign, types.
• What is the Creator Economy? - Creation as we know it has evolved due to the coming and going of certain mediums, control of those mediums, and consumption habits of the average consumer. In the past, media corporations held a considerable amount of control over the… Continue reading What is the Creator Economy?
  Topics: media, work, community, economy, content, money, creators, platforms, creation, creator.
• Where Are These Viral Social Media Platforms Now? - From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.
  Topics: media, social, brands, platforms, clubhouse, users, influencer, marketing, tiktok, app, viral, twitter.
• Which Marketing Channels Will Brands Prioritize in 2022 [HubSpot Blog Data] - Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but distributing that content is just as important.
  Topics: channels, social, leverage, marketing, customers, brands, marketers, prioritize, content, hubspot, b2b, media, channel, data, blog.
• Which Social Media Metrics Are Marketers Tracking? [New Research] - We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won't have any time to analyze and act upon them.
  Topics: brand, marketers, tracking, media, engagement, research, social, metrics, number, rate, audience, content, roi.
• Which Social Networks Should You Advertise on in 2022? - Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives.
  Topics: users, facebook, media, youre, advertise, networks, business, marketing, platform, social, audience, platforms.
• Why Marketers Should Leverage Subject Matter Experts for Audience Growth - No matter the format, message, or style of online content, everyone's striving to reach the largest possible audience with the best possible content.
  Topics: marketers, expert, matter, industry, growth, subject, media, community, current, audience, sme, social, experts, content, leverage.
• Why Twitter Fleets Were Discontinued [+Alternatives for Brands That Used It] - The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.
  Topics: users, thats, post, platform, alternatives, social, used, fleets, discontinued, twitter, brands, instagram, media, feature.
• ‘Modern Wisdom’ Is a Media Sensation - Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it has experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything."
  Topics: podcast, modern, youtube, life, ive, audio, sensation, im, episodes, media, weve, wisdom, content.