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Top 2024 resources on migration

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Learn more about migration to improve your e-commerce strategy.

  • 7 Ways to Get a Magento 2 Migration Right for SMBs - Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
    Topics: ways, code, right, process, migration, custom, store, magento, smbs, development, features, extensions, data.
  • Elastic Path Launches The Only Complete Package For D2C Brands Migrating Off Salesforce Commerce Cloud to a Composable Commerce Approach - Built in Partnership with Salesforce Customers, This Package Empowers Brands With Everything They Need to Deliver Lightning-Fast, Innovative Experiences After years of witnessing brands struggle to meet customer expectations and competitive pressures with their legacy Demandware (now Salesforce), “all-in-one" platform, we’re thrilled to share that today we launched the only complete package for D2C brands migrating off Salesforce Commerce Cloud to a Composable Commerce approach. Through close partnership with Salesforce customers, we have designed a package that provides everything brands need to power super-fast, differentiated experiences that meet the needs of today’s digital-first customers. The offering includes: A Pre-Composed Solution™ for D2C brands migrating from Salesforce that eliminates the manual task of stitching together third party solutions   A collection of migration services & tools, built based on our experience with Salesforce migrations, that reduces the time and effort spent migrating   Multi-vendor solution assurance, Composable Commerce XA™, that de-risks the investment in multi-vendor, Composable Commerce for first-time adopters Check out this blog post to learn why now is the time for this package, what it includes, and how to learn more.   Why Now? When it comes to the commerce space, the impact of advanced digital technology is more prevalent than ever. Let’s take a trip down memory lane, shall we? Flashback to 2006 through 2011 when many D2C brands were first launching their websites. Most of these brands were selling rather simple products (t-shirts, sneakers) via desktop website only and didn’t have complex requirements for search, merchandising, payments, content-heavy experiences, and beyond. Plus, brands weren’t launching expansion strategies across geographies, business models, or touchpoints to drive revenue. For these basic commerce needs, the “all-in-one" platforms like Demandware (now Salesforce Commerce Cloud) gave brands everything they needed to get up and running and facilitate checkout. Flash forward 10+ years, digital has drastically changed the world for both customers and brands. Now having a website is table stakes. Over the past two years we have seen customer expectations soar, only accelerated by the pandemic. At Elastic Path, a few changes we have seen include: Investment in B2B digital transformation Necessity of social shopping Interest in marketplaces & subscriptions as new channels Re-Invigoration in omnichannel amid the Pandemic Focus on experiential commerce like shop-the-room/look, product configurators, and fit tools Now, in order to differentiate in crowded markets, brands have to ensure they are powering consistent experiences across all off these new and emerging touchpoints PLUS drive revenue growth through expansion across geographies, touchpoints, brands, and beyond.   Why Does This All Matter? A recent McKinsey report found that brands who improve customer experiences increase revenue by 15% and lower cost by 20%. With these added pressures, more and more brands are re-assessing their dated, “all-in-one" Salesforce Commerce Cloud platform. They are left feeling like the commerce technology of 10+ years ago, when digital was just a channel, simply can’t keep up with the requirements of today’s digital-first world. By the time a new feature or experiences is built and pushed live, the update is no longer relevant. Plus, the dated codebase used to develop frontend experiences in Salesforce Commerce Cloud results is slow site speeds and therefore high bounce rates. Some brands bring on more external SI resources or hire additional expensive Salesforce developers to build workarounds or messy customizations. But this often leads to maxed out budgets and missed revenue growth targets.   An Alternative Approach to Commerce Other brands feel the pain of rigid, Salesforce technology too strongly to stand by and customize their way out. Instead, they look at alternative platforms that leverage a Composable Commerce approach and are built with using cutting-edge microservices and headless architecture. Platforms like Commercetools, BigCommerce, and Elastic Path promise flexibility and innovation but, come with the manual task of integrating multiple vendors together and the perceived notion of technical complexity. And, the reality is, for brands used to Salesforce’s “all-in-one" platform, this transition can be overwhelming and feel risky.   The Complete Package for Migrating from Salesforce Commerce Cloud At Elastic Path, we deeply understand this hesitancy. Any re-platforming project is stressful, but embracing a new approach to commerce adds to the risk-factor. CMOs and CIOs wonder “will my team be able to handle this?” “Will I get fired if this goes wrong?” For this reason, we partnered with Salesforce Commerce Cloud customers looking to make the change to Composable Commerce to build a package that provides everything for successful migration, implementation, and launch on Elastic Path. This complete package empowers eCommerce teams with the control to design and launch unique product-centric experiences, the flexibility to use their chosen best-of-breed partners, and the modern architecture to power lightning-fast experiences- all at a lower cost. The package includes: A Pre-Composed Solution™ for D2C brands migrating from Salesforce that eliminates the manual task of stitching together third party solutions   A collection of migration services & tools, built based on our experience with Salesforce migrations, that reduces the time and effort spent migrating   Multi-vendor solution assurance, Composable Commerce XA™, that de-risks the investment in multi-vendor, Composable Commerce for first-time adopters Let’s learn a bit more about each component of this package.   Pre-Composed Solution™ for D2C Brands Migrating from Salesforce This new addition to our library of Pre-Composed Solutions™ reduces the risk of migrating to Composable Commerce by pre-integrating everything brands need to power engaging D2C shopping experiences. Our product managers and solution architects worked directly with Salesforce customers to understand what core commerce capabilities, best-of-breed technologies (search, content management, etc.), and framework for frontend experiences were necessary to exceed the power of Salesforce Commerce Cloud. Based on those learnings, this business-ready solution was built. It integrates a NextJS D2C reference architecture, Elastic Path Commerce Cloud for core commerce, and a selection of best-of-breed third-party technology. By reducing the time spent custom building integrations and D2C-specific frontend experiences, this solution enables brands to get-to-market and start driving revenue faster. Plus, since it was built leveraging microservices-based Elastic Path Commerce Cloud, eCommerce teams have the ultimate control to bring their complex commerce visions to life without the expensive customizations and messy workaround that Salesforce would require.   Migration Tools & Services A second component of the package is our migration tools and services. After working with brands migrating off of Salesforce Commerce Cloud, our product management and professional services teams were able to create these assets to help increase the velocity of and confidence in the migration and implementation process. Data Export Tool: Built to streamline the data export specifically from Salesforce to Elastic Path, this tool reduces the manual time and effort commonly required for data migration so that brands can get live faster.   Migration Services: At Elastic Path our professional services team has developed a tried-and-true selection of services for migrating customers from Salesforce to Elastic Path. These services are specifically tuned for successful migrations and implementations and include a project discovery and requirement-validation workshop, an architecture overview, project scope & metrics alignment, comprehensive implementation plan & support, go-live support, and post-go-live support.   Composable Commerce XA™ The final component of this migration package is Composable Commerce XA™, our multi-vendor solution assurance. For brands migrating from Salesforce Commerce Cloud to Elastic Path, the concept of a best-of-breed, composable approach may be brand new. Whereas they are used to having a single point of contact for commerce (Salesforce), they now have many (Elastic Path, search, content management, payments, personalization, etc. vendors). We find that this new approach to commerce often leaves CIOs and Directors of Solutions with many questions. Most often we hear: “Who do I call when something goes wrong?” and “How will I pinpoint the source of the issue with numerous vendors involved?” That is exactly why we built Composable Commerce XA™. Instead of struggling with those common questions, brands can simply call Elastic Path when an issue arises. Then, using our proprietary data monitoring, the Elastic Path team can pinpoint the source of the issue, work directly with relevant partners to resolve the issue, and bring a brand’s site back to full performance as soon as possible. This extra level of support gives brands the confidence they need to migrate and enthusiastically embrace a Composable Commerce approach. Re-Imagine How You Do Commerce If you are currently struggling to keep up with business requirements, competitive pressures, and customer expectations because you are stuck with dated, rigid Salesforce Commerce Cloud technology, there is another way. The time is now to embrace Composable Commerce to reimagine how you do commerce. With this new migration package, you can confidently power lightning-fast experiences, reduce TCO, and innovate without risk.
    Topics: salesforce, elastic, brands, migrating, commerce, cloud, experiences, composable, package, path, migration.
  • How I Migrated 11 Sites from Magento to BigCommerce, Saved $1,000,000 and Increased Conversions 312% – All in 90 Days - When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically…
    Topics: magento, saved, speed, right, bigcommerce, sites, increased, conversions, recovery, days, store, site, data, migrated, migration, cart.
  • How to Migrate Data in an Ecommerce Replatform - When switching to a new ecommerce platform, merchants often overlook one key component: the data. Most providers claim that the data migration is easy. But that is not always the case. In this article, I'll provide a data-migration checklist.
    Topics: migrating, data, fields, system, replatform, migrate, records, migration, platform, team, sure, ecommerce, tables.
  • - If you're a Big Cartel user looking to elevate your online store, migrating to Shopify might be the next logical step. By learning how to migrate from Big Cartel to Shopify, you can unlock a plethora of advanced features, scalability,… Continue reading How to Migrate from Big Cartel to Shopify
    Topics: data, store, import, cartel, csv, products, big, migrate, shopify, file, migration.
  • How to Migrate from Magento to WooCommerce (and Why You Should) - Looking for a user-friendly, affordable alternative to Magento? Now’s the time to migrate from Magento to WooCommerce. Learn how and why you should.
    Topics: theme, process, migration, woocommerce, store, migrate, support, functionality, wordpress, data, magento.
  • How to Migrate from Shopify to WooCommerce (and Why You Should) - Considering a move? Here are the best ways to migrate from Shopify to WooCommerce. Plus, learn the advantages of WooCommerce and why you should move today.
    Topics: store, data, process, woocommerce, products, free, migrate, example, migration, shopify, wordpress.
  • - So, you want to migrate from Wix to Shopify? There are many reasons to do so (which we explain below), but it’s important to walk through the appropriate steps to ensure your migration goes as smoothly as possible. In this… Continue reading How to Migrate from Wix to Shopify: 7 Easy Steps
    Topics: file, shopify, wix, ecommerce, import, easy, products, data, apps, migration, steps, migrate.
  • How to Successfully Migrate a Website Without Harming SEO [Checklist] - An outdated website won't represent your brand well.
    Topics: checklist, old, migration, seo, search, google, crawl, migrate, urls, update, website, site, redirects, harming, successfully.
  • Important Factors Your Ecommerce Business Should Consider Before Migrating To Magento - Magento has an outstanding reputation as an ecommerce platform. First released in 2007, it is a tried-and-true option for enterprise…
    Topics: ecommerce, important, consider, bigcommerce, migration, magento, team, development, platform, migrating, need, brands, business, factors.
  • - As a WooCommerce user, you may have thought of learning how to migrate from WooCommerce to Shopify. WooCommerce definitely has its advantages (self-hosted, themes, full control over coding), but Shopify can take your ecommerce business to the next level by… Continue reading Migrate WooCommerce to Shopify in 2023 (Automatically and Manually)
    Topics: data, file, shopify, matrixify, migration, woocommerce, migrate, automatically, process, import, export, manually.
  • - At some point, every Bigcommerce store owner asks if it’s a good idea to migrate from Bigcommerce to Shopify. Bigcommerce is a wonderful platform for some businesses, but other brands may find the simplicity, App Store, and overall design process… Continue reading Migrate from Bigcommerce to Shopify in 2023 – (Automatically and Manually)
    Topics: data, file, shopify, matrixify, migration, migrate, automatically, bigcommerce, csv, products, import, export, manually.
  • - Are you interested in moving your website from Squarespace to Shopify? There are several compelling reasons to make this transition, which we will discuss in detail below. However, it's crucial to follow the correct steps to ensure a seamless migration.… Continue reading Migrate from Squarespace to Shopify in 2023 (A Step-by-Step Tutorial)
    Topics: migrate, csv, tutorial, products, stepbystep, website, export, file, migration, shopify, data, import, squarespace.
  • - After years with Volusion, you may be wondering if it’s the right time to migrate from Volusion to Shopify. There are compelling reasons to make this transition, including Shopify’s extremely user-friendly interface, its 24/7 customer support, and robust app ecosystem—something… Continue reading Migrate from Volusion to Shopify With Ease (2023)
    Topics: ease, products, migration, volusion, import, data, csv, export, matrixify, migrate, file, shopify.
  • Migrating to Magento 2: What 2 Know - For Magento 1 users considering a move to Magento 2, this overview provides guidance on functionality, expected costs, and timelines to help you decide how to approach your migration off of Magento 1 and when you should kickoff the project (hint: sooner than later).
    Topics: support, user, migrating, site, migration, magento, sites, know, ecommerce, users, commerce, data.
  • - At some point, you may find that another ecommerce platform suits your online business better. Perhaps you plan to migrate from Shopify to BigCommerce. If that's the case, we're here to guide you through the process. Regardless of your reasoning,… Continue reading Shopify to BigCommerce Migration in 6 Easy Steps (2024)
    Topics: data, file, shopify, customers, export, orders, click, easy, migration, import, steps, bigcommerce.
  • Study Shows Migrating To Magento Commerce 2 Drives Revenue Growth - Craig Peasley shares the results from Stax study that evaluates the business value associated with a Magento Commerce 2 migration.
    Topics: growth, shows, solution, migration, functionality, stax, migrating, partners, commerce, revenue, study, drives, magento, experience, value, customers.
  • The End of the Monolith Commerce Platform - As Hemingway so adroitly put it in The Sun Also Rises: Bill: "How do you go bankrupt?” Mike:  "Two ways,  gradually, then  suddenly.”   And what relevance is this to the eCommerce space - well, I believe that we are seeing the tipping point in this space away from the monolith to a faster, more flexible, commerce landscape which delivers real benefit to both an organisation but also to their clients and suppliers - and the pace of change is accelerating. First, let's be clear that the first age of eCommerce when the likes of ATG, IBM Websphere, and Hybris were the only games in town - they were a revelation; delivering a full suite of capabilities that allowed organisations to sell online and make, in many cases, a huge contribution to their profit margins, reach, and brand. However this also came at a cost, not just in development, hosting, and management but also setting strict guardrails on what could be sold, when, and how.  Gradually, the buildup of technical debt (the outstanding development request, enhancements, and bug fixes), the sheer cost of maintenance, upgrades, and changes in the way customers want to engage has meant that organisations had to look at something different. So the second wave of eCommerce came along - lighter weight, maybe headless, maybe SaaS, and increasingly microservices based, and a few companies started to move off their monoliths.  Or perhaps, more factually, they started to explore how they might replace some aspects of the full function stack - the cart maybe or the checkout.  Small steps because one thing that the monoliths did was deliver: You want promotions? Tick.   Multiple catalogue management? Check! Variations and bundles? Step this way. And so on for security, scalability, OMS...   Ready to Consider Replatforming? If your business has outgrown your current ecommerce platform, check out our webinar, "Replatforming Tips to Embrace Composable Commerce," for advice on how to move to a more modern solution. Watch the Webinar and that created a problem to the second generation, they just were not as functionally rich as the monoliths - and if you wanted that then there was often a huge amount of external development to be done. Change was coming but coming slowly. But now it feels that the tipping point has come with the advent of three major changes:  Development of core commerce capability on the new SaaS / Headless / Microservices architecture Composable Commerce allowing for the plug and play implementation of best of breed/need technology The development of migration blueprints enabling a low-risk movement to the new solution Commerce is more than a cart and check out - today's organisations want to operate across multiple business models - B2B, D2C, B2C, and marketplaces.  Further, they need to manage the catalogues that are presented to the different customers; based on geo, channel, brand, spend, segment overlayed with sophisticated promotions, and capable of managing complex bundles - and of course scalability and security is a given. Building on the basis of a MACH (Microservices, API First, Cloud Native, Headless) architecture to deliver these business capabilities, so the merchandiser can get back to their day job is now expected in a solution (and delivered in a few). Composable Commerce builds on the core commerce advances to deliver the non-core commerce required functionality be it Search, CMS, PIM, OMS, Taxation etc. With the correct pre-built integration, be it via Accelerators or Pre-Composed Solutions™ you can choose your technology of choice based on price point, functionality, etc. and build out your tailor-made solution but without the months of custom integration that would have been required previously.  Elastic Path also provides Composable Commerce XA™ - a support offering which de-risks ownership of a solution made of multiple components by providing first line support for the whole application.  You have an issue with the "shop", one number to call, one team to help. Finally, and as important as the previous two advances, is the development of migration blueprints - a known route that covers not only the migration of data, but of functionality and organisational capability. Critically, this input has to come from an SI or agency who has a foot in each camp; with experience implementing a monolith and of working with a next generation composable commerce solution, performed the functional and organisational gap analysis, and developed a repeatable solution to ensure minimum risk moving from A to B. At Elastic Path we recognize that no two solutions are the same, so working with our partners have developed the first of our blueprints; read about the Elastic Path solution for brands migrating off Sales Force Commerce Cloud towards a Composable Commerce approach. In the near future additional solutions for Hybris will be announced. A few brands have migrated from their monolith, or are in the process of doing so, but it has been slow and faltering steps - the "gradual" phase. What is happening now is an acceleration into the "suddenly" phase, supported by the developments in functionality, composability, and migration blueprint. The change is coming, and it's coming faster than you think. Elastic Path Commerce Cloud, our technology, and SI/agency partners are the fulcrum for that change.
    Topics: functionality, solution, end, platform, development, coming, solutions, path, monolith, commerce, composable, migration, ecommerce.
  • - Are you considering migrating your website (ecommerce or otherwise) to a new hosting platform or domain? Maybe you’re looking for improved site performance, security, scalability, integration, and cost savings. These are all valid reasons for relocating your site, and when… Continue reading Website Migration Guide: A Comprehensive Tutorial on Transferring Any Website
    Topics: ensure, website, transferring, migrate, urls, comprehensive, migration, search, guide, site, customers, tools, domain, tutorial.
  • - Ecommerce replatforming, or ecommerce migration, is more common than many business owners realize. Over time, the needs of your company and your customers will undoubtedly change. Technology in the ecommerce world will evolve, and your initial ecommerce platform may become… Continue reading What is Ecommerce Replatforming? The Guide to Ecommerce Migration
    Topics: data, site, guide, need, solution, replatforming, ecommerce, youre, migration, platform, process.