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Top 2022 resources on mobile

Best mobile resource in 2022.
Learn more about mobile to improve your e-commerce strategy.

  • 10 Facebook Cover Photo Size & Design Best Practices [Templates] - When people arrive at your Facebook Page, where do you think they'll look first?
    Topics: cover, templates, size, facebook, post, cta, page, pixels, photos, mobile, practices, best, right, design, text.
  • 11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate] - You may have heard the old saying "patience is a virtue," meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that "virtue" goes out the window when we encounter slow page load time.
    Topics: conversion, seconds, web, website, increase, load, rates, rate, websites, speed, mobile, need, page, statistics.
  • 12 Mobile Apps to Manage a Team - Business teams need to communicate and collaborate on projects and daily tasks, especially when working remotely. Here is a list of mobile apps to manage a team.
    Topics: plans, project, teams, price, mobile, apps, manage, team, projects, tasks, user, start.
  • 12 Ways to Drive Leads With QR Codes (& Without Coinbase's Super Bowl Budget) - If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.  When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed. Here's a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished. Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into -- what we call -- "a good problem to have" due to what we can assume was millions of signups. But, you don't have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads. 
    Topics: budget, drive, qr, codes, bowl, super, add, mobile, promotion, landing, page, leads, code, scan, ways, coinbases, information.
  • 15 Mobile Payment Systems for Merchants - Mobile payment systems provide flexibility to consumers and merchants while unifying online and offline operations. Here is a list of mobile payment services for merchants. There are point-of-sale systems, digital wallets, mobile hardware, software for mobile and web applications, and more.
    Topics: credit, payment, payments, accept, price, online, pay, cards, systems, mobile, card, merchants.
  • 16 Online Shopping Statistics: How Many People Shop Online? - To shop with online retailers or visit a physical store — this is the choice every consumer faces when making…
    Topics: fascinating, online, statistics, ecommerce, mobile, holiday, sales, customers, consumers, payment, purchases, shopping.
  • 20 Mobile Apps to Create Stunning Social Media Visuals - Ultimately, most of us find it much easier to remember content we've seen when it's accompanied by visuals — which is why visuals are so widely used in marketing.
    Topics: templates, available, social, media, stunning, app, create, offers, mobile, content, video, allows, storytelling, visuals, apps.
  • 20 Mobile Email Marketing Stats That'll Make You Better at Your Job - By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I'm not the only one who thinks the statistic above is mind-blowing.
    Topics: econsultancy, stats, job, marketing, better, average, emails, segmentation, email, users, mobile, thatll.
  • 20 Ways to Effectively Increase Your Conversion Rate - Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
    Topics: page, landing, effectively, need, mobile, site, improve, visitors, conversion, rate, increase, ways.
  • 20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year - When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
    Topics: videos, playlist, live, youll, youtubes, ads, features, mobile, video, watch, know, tricks, hacks, youtube, add.
  • - The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented.  For months, ecommerce experts…
    Topics: sms, consumers, holiday, mobile, shopping, trends, shoppers, marketing, season, online, store.
  • 21 of the Best Examples of Mobile Website Design - Now more than ever, businesses are focusing on creating delightful mobile website experiences.
    Topics: youll, works, experience, desktop, site, simple, examples, design, best, mobile, website, large, users.
  • 23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data] - Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers' inbox clutter -- or worse, their spam folder. And then, when someone actually opens your email, they don't actually click through.
    Topics: dont, tips, marketing, data, recipients, email, simple, rates, improve, images, mobile, text, add, link, clickthrough, emails, hubspot, open.
  • 25+ Web Design Statistics that Are Essential to Know in 2021 - In 2010, there were over 2 billion internet users worldwide. In 2021, there were over 4.6 billion. 
    Topics: statistics, businesses, websites, consumers, color, small, essential, know, mobile, website, web, design, designers.
  • 3 Excellent Performance Testing Tools from Google - How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also, how to improve it.
    Topics: example, sites, performance, lighthouse, load, testing, chrome, mobile, tool, google, excellent, site, web, tools.
  • 3 Rule-breaking Product Pages, Designed for Conversions - Most ecommerce platforms have a standard layout. Their product page designs are relatively conventional, with a left-to-right display and a dominant image. Calls-to-action almost always appear near the top, especially on mobile. But the norm isn't always the best.
    Topics: desktop, images, page, mobile, purchase, shoppers, rock, pages, designed, look, conversions, rulebreaking, product, cta.
  • 5 Best Practices For Optimizing The Mobile eCommerce Funnel - The Mobile Optimization Initiative (MOI) was formed to better understand the gap in mobile and desktop conversion. So far it has conducted more than 130 standardized experiments backed by real-world data. In this article, we deep-dive into some of the experiments as well as their learnings, which any merchant could easily apply to its mobile eCommerce strategy. Read more.
    Topics: experiment, lift, funnel, optimizing, addtocart, best, mobile, practices, ecommerce, checkout, button, cart, total, rpv.
  • 5 New Year’s Resolutions for SaaS Companies - Losing fewer customers and depending on advertising less should be the top New Year's resolutions for SaaS companies in 2022. Software-as-a-service (SaaS) companies are a segment of the ecommerce industry. Their subscription-based digital offerings can be profitable. But the SaaS model also has challenges.
    Topics: customers, conversion, saas, free, resolutions, programmatic, blackberry, subscribers, paid, companies, mobile.
  • 5 Reasons Your Ecommerce Store Needs a Mobile App Today - The convenience fueled by widespread adoption of smart devices has resulted in a revolution.
    Topics: mobile, ecommerce, shopping, checkout, apps, reasons, users, customer, needs, interactive, user, app, different, experience, store, today.
  • 5 Ways to Improve Checkout Process - This is an update to a previous blog published on October 13, 2022. As we approach the busiest shopping season of the year, it’s critical to review all aspects of the shopping experience. Your goal is to make the experience as seamless, quick, and convenient for your customer every step of the way. One of the key areas of the shopping experience is checkout. We joined with payment provider and Elastic Path Payments partner Stripe, for a webinar based on recent findings from a Stripe and Edgar, Dunn and Company study regarding best checkout practices in North America. The webinar asks the critical question, “Is Your Cart Black Friday Ready?” We were joined by Kevin Flynn, Retail Industry Lead at Stripe for his insight into how best to create checkout experiences to meet customer demand and expectation. From a pool of the top 200 eCommerce businesses across the U.S. and Canada, the study found 96% of the companies surveyed had at least FIVE basic checkout errors. They include deficits in the following areas: Checkout Form Design Localization Mobile Optimization Buyer Trust Security Let’s dive into the challenges and the solutions presented in the webinar surrounding each key area… Checkout Form Design Here we see an alarming insight into the shopper experience. As many as 1 in 5 eCommerce shoppers would abandon a transaction if it took more than one minute. Challenges within the experience from the study tell us that as much as 56% of checkouts took longer than three minutes to complete. In addition to timing issues, another point of friction comes from unspecified error messages causing the shopper to abandon the transaction altogether. So how do you address this customer pain point that dramatically affects conversion rates? With easy design solutions: Support Auto Complete. As the shopper types in address or region information, allow for an auto-fill function to shave off a few seconds on the clock.   Format credit card blocks. Make it as easy as possible to enter numbers, expiration date, and the CVC security code.   Offer to save the card details. As easy as a check box, it will save time and convenience for the next visit your shopper makes to your site.   Specify the roadblock. Is it an expired card? Have they left off a number from the security code? Be upfront and clear with messaging so the shopper knows exactly what to fix to complete the transaction. Localization Payments are not created equal in the shopper’s mind. How we pay is dramatically influenced by where we are in the world. “Just as cultures differ around the world, so does the way we pay. There will be some kind of different aspects that will be reflected in payment method.” Kevin Flynn, Retail Industry Lead, Stripe From credit cards, to bank transfers, to digital or mobile wallets, the preferred payment method varies depending on geography. For instance, 40% of shoppers surveyed outside the U.S. and Canada prefer to pay with a method other than a credit card. As many as 15% of shoppers in European markets abandoned a transaction because their preferred method of payment was not available. Localization of payments is fundamental to completing the purchase. Your customers expect it. The great news is that country specific payment options boost conversion rates. Instances where customers offered optimal localized methods saw a 40% boost in incremental sales. Kevin points to methods with an uptick in popularity beyond the traditional credit card, such as Buy Now Pay Later (BNPL). The alternative, installment-based payment method is largely popular in the UK, New Zealand, and Australia, and is gaining traction across North America.   Shopping Cart & Checkout Solutions Ensure your Customer Feel Connected Up Until the End of Checkout Go to Checkout Solutions Mobile Optimization The world has clearly gone mobile. The study tells us that 56% of eCommerce traffic occurs on a mobile device. Maybe not surprising to today’s brands and retailers, but let’s look at just how mobile optimization and payment is tied to conversion rate from the shopper’s view. An overwhelming 62% of surveyed shoppers said it’s either “very” or “extremely” important that sites be mobile friendly. Front end developers need to be aware of this statistic as they format sites and the fact that abandonment rates on mobile are twice that of a desktop. The shopper's expectation is to complete the experience through checkout entirely on a mobile device. Surveyed results give us more context about the rising star of payments: Mobile Wallets. Branded options such as Google, Apple, or Samsung Pay are widely preferred across Asian and European markets, with the payment option picking up steam across North America. What are the critical points behind mobile optimization to improve conversion? Offer mobile payment or digital wallet options. Auto resize the screen specifically for a mobile device. Enable a one-click, mobile-first intuitive experience. Buyer Trust & Security The final two areas covered in the webinar are around shopper trust and security. As Kevin points out, buyer trust and payment security is a delicate balance. While customers want a rapid checkout experience, they want personal information safeguarded in the process. One of the easiest ways to alleviate shopper stress around personal security is to allow the customer to check out as a guest. Card information and personal details are not stored in the guest checkout experience as they would from a password-protected account. Additionally, Kevin shares a social media checkout option. With this alternative, shoppers trust a social media platform where their personal details are stored in a profile, and in many cases, this type of checkout expedites the process down to a single click, once the account is connected to the cart. Survey data tells us that brands are not supporting this option: Ninety percent of eCommerce brands in North America did not allow social media checkout options; those numbers were slightly lower globally with 77% in the Asia-Pacific region, and 85% in Europe not providing the experience.   In the North American region, 18% of brands did not allow guest checkout, while Asia-Pacific regions came in at 32%, while Europe came in at a slightly higher 41% not providing a guest checkout experience. Related to buyer trust, there is a learning moment for brands. If there are issues within an order such as incorrect quantities or a forgotten discount code, shoppers want to rectify the situation from a single screen or an order summary, without the hassle of scrolling back through multiple screens. According to survey results, as many as 22% of North American eCommerce sites did not offer an order summary option, with Asia-Pacific coming in at 15%, and Europe rounding out the findings at just 8%. The message is clear from consumers: make it easy, fast, and convenient or expect cart abandonment. Meet Your Customers Where They Are There are many critical findings to consider as you prep your eCommerce business for Black Friday and the holiday season. Interested in seeing the webinar in its entirety? Or check out the Black Friday Checklist we’ve compiled to meet customer demand and drive revenue during the largest shopping weekend of the year. 
    Topics: checkout, experience, improve, shoppers, payment, ecommerce, mobile, customer, ways, shopper, north, trust, process.
  • 5 Ways to Provide a Positive Customer Experience in Ecommerce - Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
    Topics: provide, customer, shopping, service, ways, mobile, experience, shoppers, online, ecommerce, positive, companies, consumers.
  • 50 YouTube Stats Every Video Marketer Should Know in 2021 - In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
    Topics: million, users, watch, marketer, mobile, billion, know, stats, video, youtube, videos, music, popular.
  • 58% of European checkouts have multiple errors - Analysis shows that 58 percent of European checkouts have at least three basic errors, which could complicate the checkout process for customers. Many online stores don’t automatically verify the card number or they let customers attempt to pay with an expired card date. The checkout page is the most important… Continue reading
    Topics: checkout, customers, mobile, checkouts, netherlands, number, errors, multiple, numbers, european, card, spaces.
  • 8 Amazing Omnichannel Experience Examples from the World's Top Brands - With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos. Given the unique nature of today’s consumer, it’s vital that companies break down the silos and adopt an omnichannel strategy, whether that’s to build new customer relationships or maintain the current ones. Speaking from personal experience, the easier it is for me to access my accounts, make purchases, manage settings, and engage with support, the happier I am. With so much technology available today, I expect to be able to do this in a manner that is the most convenient and comfortable to me. According to the Aberdeen group, “companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.” Below is a list of prime omnichannel examples from eight renown brands across a variety of industries to give you an idea of how you can adapt an omnichannel strategy to your business. While some of the most noticeable are from companies you probably come across day-to-day, it’s important to highlight that you don’t need to be a B2C retailer to adopt an omnichannel strategy, or that you have to focus on the customer-facing experience to have an omnichannel approach impact your business’ bottom line. Disney Starbucks & Dunkin Donuts Stance Sephora Walgreens Bank of America Zurich Insurance Group Disney Disney, despite being one of the world’s biggest multimedia and entertainment conglomerates, has been able to build deep, personal connections with their customers. By staying on top of today’s digital trends, focusing on the customer experience, and not sweating the small details, they’ve been able to create a global brand that people of all ages enjoy and feel an affiliation towards. As a 30-year-old Disney fan myself, who recently attended a wine night with friends to watch the new Mulan film, I personally am a great example of just how well the brand has been able to stay connected with an older (slightly) generation. Their omnichannel experience starts with the Disney website, which is mobile-responsive and optimized for every device, browser, and operating system. Once a Disney trip is booked, visitors can carry their travel plans over to a mobile app, the My Disney Experience App. This allows visitors to buy tickets, organize day-to-day plans, order food and beverages for a contactless dining experience, reserve tables, ask support questions, or use a virtual map to find attractions as well their wait times. In 2016 they introduced their Magic Band Program, which allows park visitors to enter the park, manage their fast pass, check in, and unlock their hotel room. With such a truly interconnected, seamless digital experience, they are one of the top omnichannel experience examples. I haven’t been to a Disney Park in years but can say I’m ecstatic for the opportunity to try these out the next time I go. Starbucks & Dunkin Donuts As a New Englander, you can probably guess with which brand my loyalty lies, but both coffee giants have set such phenomenal examples of omnichannel ecommerce that they’re both worth mentioning. Each has fully embraced the spirit of an omnichannel approach in the past few years by enabling customers to order through a mobile app, built and launched into their sales and marketing mix. This new approach allows both Starbucks and Dunkin Donuts to connect with customers at a more granular, personal level and drive a more convenient user experience through loyalty programs and various, expedited payment options. Coffee drinkers can place their order in-advance and pick up in-store, on-the-go without having to wait in line. With each order, customers can collect points to later trade for perks such as free coffee or discounts on food. For those who do end up standing in line, customers can choose to either pay through the app, a reloadable virtual card that stores money, or scan a unique QR code connected to their loyalty ID before handing the cashier a physical card or cash. The latter ensures customers can still collect points for future rewards. The mobile app not only gives customers a more seamless, convenient experience, but it also gives both businesses the opportunity to market drinks, deals, and discounts to their customers, and gives them the flexibility to meet new challenges, like those COVID imposed. Both Starbucks and Dunkin Donuts were able to successfully introduce contactless checkout and curbside pickup during the pandemic to allow for a safer customer experience. Stance One retailer who also doubled down on adding a mobile experience to their omnichannel mix is Stance, a highly popular American sock, underwear, and T-shirt brand. Stance recognized the need to improve their in-store customer experience by cutting down on long lines and wait times and realized they could solve the issue by enabling customers to checkout themselves. Instead of building a designated app, Stance built and launched a web-based self-checkout experience that users could access through their smartphone, without having to download anything. Given the number of apps I have on my phone (some of which are native and you can’t get rid of no matter how hard you try), I can fully appreciate the thought Stance put into their shopper’s experience and the approach they took to enabling mobile-self-checkout. Sephora Sephora, a leading beauty brand, seamlessly connects customers in-store with their online shopping cart, Sephora’s Beauty Bag, through well-placed tablets. Accessing their online account on-the spot, in-store, allows customers to look up product details, add products to their wish list, and purchase whichever they desire. Customers shopping at home can download the Sephora app and virtually try on hundreds of the brand’s makeup products with one of the world’s newest, “try-before-you-buy” experience. Sephora offers such a wide array of products to choose from so it’s that they enable customers to find the product that fits their personal style. The brand realized early on just how important it was to integrate their consumer channels to improve their customer’s experience and scale their success and adopted an omnichannel approach. number of apps I have on my phone (some of which are native and you can’t get rid of no matter how hard you try), I can fully appreciate the thought Stance put into their shopper’s experience and the approach they took to enabling mobile-self-checkout. Walgreens Another good omnichannel ecommerce example is the digital pharmaceutical experience that Walgreens built for their customers. They realized that a vast number of their customers were shopping and accessing their store and products on mobile devices. To deliver a more convenient pharmacy experience, they launched a mobile product that enables customers to refill their prescriptions by scanning the bar code on their medication with their smartphone camera. Customers can also access their prescription history, easily change pick-up locations, and set a pick-up time. While not groundbreaking, it’s a great example of how pharmacies can and should be thinking about how to improve their customer experiences.   Ready to Bring Your Own Omnichannel Strategy to Life? Make any touchpoint transactional and build unique commerce experiences catered to your brand with Elastic Path. Connect with us to learn more. Let's build an omnichannel experience Bank of America Banking is yet another industry that has been forced to undergo a drastic digital makeover in the last few decades, with Bank of America as one of the top brands leading the pack. Trust is critical in building brand relationships, especially where customer’s finances are involved, and Bank of America has stepped up its omnichannel development to meet those needs. Their secure mobile and desktop apps allow customers to digitally deposit checks, send recurring checks without having to physically write them, check account statuses, manage transfers and book appointments – all without having to get on the phone or go in-person. It wasn’t too long ago when people still had to walk to an ATM to deposit their paychecks. It was an inconvenient experience, but how else were you supposed to get your money? With this omnichannel strategy in place, Bank of America customers can bank on their time, at their convenience. In case anyone is curious, some banks today still actually use pneumatic tubes. For those who don’t know, it’s the banking version of a drive through where you pull up in your car, put your paperwork, cash, or checks, in a small container that then shoots through a tube to a desk clerk inside the bank who will then complete your objective.   Zurich Insurance Group The last omnichannel example I’ll share is that of the Zurich Insurance Group, as the experience they built is less focused on the customer-facing experience as it on the experience of their internal staff. The Zurich Insurance Group is a global insurance company based in Switzerland that offers a variety of general, property, and life insurance products and solutions for everyone from individuals to multi-national corporations. The company’s agents in Portugal had previously been using a monolithic, outdated system to manage policies and claims, handle receipts, and deal with customer information. It was a clunky and difficult system that inevitably hindered Zurich Insurance Group from being able to hire and onboard new agents. They ended up building an online portal, dedicated to improving the agent’s experience. The portal can be accessed on any device, including an app built for both smartphones and tablets. The new portal can quickly give company employees a complete view of their customer’s activities, send automatic notifications, and even leverages the new fingerprint scanning security feature. As a result, the Zurich Insurance Group ended up seeing a sharp uptick in policy business and were able to improve employee satisfaction. This is a great example of how leveraging an interconnected omnichannel digital solution to consolidate data and improve sales and internal employee experiences can be just as important to a business as ensuring the customer experience is flawless. At the end of the day, it also means that customers get faster, more accurate service, which is something everyone wants.
    Topics: worlds, omnichannel, examples, app, customer, customers, amazing, insurance, brand, able, brands, mobile, approach, experience.
  • 8 Checkout Optimization Methods For Better Mobile Conversions - This article dives into 8 checkout optimization methods you can use to create a better experience for shoppers on mobile devices.
    Topics: shopping, website, important, way, process, methods, customers, online, mobile, checkout, better, information, conversions, optimization.
  • 8 Mobile eCommerce Trends Here to Stay - What to Watch: 8 Mobile Commerce Trends Our shopping habits have irrevocably changed in recent years, especially in the fallout of a global pandemic. In the U.S. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. As mobile commerce trends constantly evolve, here are the Top 8 trends to watch as 2021 grinds to an end: 1. Mobile Payments Ranging anywhere from bill pay to shopping, to splitting costs among friends and family, mobile payments have hit their stride. According to recent data, digital wallets are expected to become a U.S. $2.4 trillion industry in 2021, with the value of transactions showing an increase of about 24% compared to a year ago. Forecasts point to a further increase in 2023 reaching the amount of $3.5 trillion as far as value is concerned and the amount of $4.6 billion in 2025. With options like Google, Samsung, and Apple Pay, a payment is one click away from a linked bank account, or by using Near Field Communication (NFC) technology the transaction is touchless. The need for cards and cash is obsolete. 2. Single Click Purchases Mobile device shoppers want the path of least resistance went it comes to placing an order. Having to enter the same information multiple times e.g. name, credit card info, shipping and billing info, and email address wastes time and leads to higher rates of shopping cart abandonment, with the burden of having to enter information on a smaller screen. A dedicated mobile app allows order details to be saved in a profile. When the time comes to checkout the purchase is completed in seconds. Big wins for the consumer, who is incentivized to buy more, and to the retailer with an increase in conversions. A simple solution to a fairly onerous pain point. 3. Dedicated Mobile Shopping Apps While we’re on the subject of mobile shopping apps… you’re no longer ahead of the game with an optimized mobile site. The dedicated mobile app is the preferred way to shop from discovery to purchase. Forecasting insights tell us that US consumers will spend over 900 hours on shopping apps this holiday season alone. Moreover, an overwhelming 78% of shoppers would prefer to access a store via app than through a mobile website. (Figure 1: App Annie, 2021)   4. Chatbots Conversational commerce has become a shopper’s delight in the past year. Sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Shoppers prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. You won’t be hard pressed to find a chatbot provider, with so many options you are sure to find one that meets your needs. Many have significant social media presence, and offer additional benefit such as dialog templates, image, video, and audio enablement, third party integrations, and audience segmentation and targeting capabilities. Read our recent blog post reviewing top chatbot providers and their offerings. Need help evaluating eCommerce Providers? Connect with an Elastic Path expert to answer all of your questions, set up a demo, access a free trial, or discuss pricing options. Get in Touch 5. Social Media eCommerce I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram, Pinterest, and Facebook documenting and sharing our lives and personal style, it makes sense to turn to those same platforms to inform our buying decisions. Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences. 6. Voice Enabled eCommerce You may have seen an influx of home voice assistants like Siri and Alexa on the market in recent years, but what you may not have noticed is how those applications have affected shopping behavior. Digital voice assistants in use worldwide are steadily on the rise and are set to double by 2024. (Figure 2, 2021 Statista) Further research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices. What are the most popular activities while using such devices? Top three include: researching products, adding items to cart, and tracking a package. The people have spoken; when given the opportunity to shave off a few extra minutes of their day spent talking versus typing, they’ll take the voice enabled option. 7. VR and AR Enhancements Virtual and augmented reality has created dynamic opportunity to improve the shopping experience, especially when making highly personal or big-ticket purchases online. You may have seen applications to virtually try-on eyewear or have the ability to “preview” what a couch or large accent piece would look like in a room prior to purchase. These applications reduce trial and error and the frustrating consequence of having to return an item. And finally… 8. Mobile App Design Elements With an emphasis on functionality and a user-friendly disposition (think UX design), more mobile apps are adopting design elements to engage shoppers in any way they choose. One of these trends is using a card layout as seen below. The card layout gathers content in a meaningful, clean, and coherent way; this layout also performs well across multiple devices on screens of all sizes. (Figure 3) Interested in more mobile commerce content? Check out our Mobile Commerce Guide for a historical perspective on eCommerce, featuring how mobile commerce came to be absolutely critical to modern shopping behavior and habits.
    Topics: social, billion, app, recent, ecommerce, shopping, stay, voice, shoppers, commerce, media, mobile, trends.
  • 93 Mobile Games of Zynga - By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
    Topics: app, zynga, lets, mobile, 3d, store, farm, game, view, google, games, friends, puzzle.
  • African startups are making the risky but attractive bet to expand beyond the continent - The alluring promise for tech startups in Africa is the social and commercial upside that lies in providing scalable solutions and products to users on a continent that’s home to several significant problems—and market opportunities.
    Topics: mobile, service, wide, expand, upside, africa, making, bet, risky, world, startups, swvl, continent, african, market, users, attractive.
  • Amazon will allow US Prime members to send gifts using only an email or phone number - In preparation for the holiday shopping season, Amazon today announced a convenient new way to send gifts through its mobile app. Instead of entering the recipient’s mailing address — a piece of information people often don’t know in today’s age of digital communications — Prime members can now send a gift to a friend via […]
    Topics: option, email, recipient, encourage, send, members, mobile, checkout, address, prime, techcrunch, phone, amazon, gift, using, number, gifts.
  • Ask an Expert: What Is ReactJS? - “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we’ve turned to Rajesh Bhimani, founder Skynet Technologies, a web development firm. He addresses the purpose and popularity of ReactJS.
    Topics: page, ecommerce, web, user, expert, released, ask, development, facebook, reactjs, mobile, react.
  • Beyond Responsive Design: How to Optimize Your Website for Mobile Users - Everyone can acknowledge the importance of a mobile-friendly website, especially after Google's Mobilegeddon algorithm update.
    Topics: responsive, content, design, mobile, device, devices, phone, optimize, users, landing, website, prospects, micromoments.
  • Building an Ecommerce Website: 8 Technical Aspects You Need to Know - Deploying e-commerce software can be easy or difficult depending on your needs. But these days, it's also critical to most retailers' success, so it pays to be careful. Follow these technical guidelines before you get started to make the job easier.
    Topics: website, need, ecommerce, technical, youll, using, vendor, load, mobile, know, provider, data, aspects, building.
  • Can Pantone Colors Drive Online Sales? - Adopting retail and societal trends can keep your brand fresh and relevant. Some fads are short-lived, lasting just days or months. Others might stick around for years. Here are three trends that inspire consumers to buy.
    Topics: mobile, trends, pay, colors, products, apps, drive, color, online, pantones, payment, pantone, sales.
  • Current and upcoming trends in Latin America’s mobile growth - Mobile companies that seize on the progress already taking place and learn from or integrate trends like digital wallets, QR codes, on-demand delivery and 5G will be poised for the biggest success in LATAM — and quite possibly, on a global stage.
    Topics: current, wallets, venezuela, growth, latam, upcoming, access, latin, users, techcrunch, trends, financial, americas, digital, mobile.
  • Does your Website Make the Grade in 2021? - A while ago (as in 13 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers.
    Topics: website, does, page, score, design, websites, seo, mobile, site, grade, performance, grader.
  • Driven by Covid-19, India’s Ecommerce Surges - Owing to its large population, India has always been an attractive ecommerce market, even if a relatively small percentage of its residents have access to the internet or adequate income. But ecommerce is now surging in India.
    Topics: driven, revenue, pandemic, billion, population, mobile, ecommerce, surges, according, internet, india, indias, covid19.
  • Ecommerce in Turkey: €10.76 billion in 2019 - Ecommerce in Turkey was worth 83.1 billion lira (10.76 billion euros) in 2019. This is an increase of 39 percent compared to the situation one year before, when the Turkish ecommerce industry was valued at 59.9 billion liras (7.76 billion euros). The average annual growth rate of the ecommerce industry… Continue reading
    Topics: mobile, industry, turkey, billion, retail, tübi̇sad, turkish, ecommerce, online, growth.
  • Elastic Path Mobile Self-Checkout: Digitizing in-Store Experiences -   This post was originally published on March 24th. 2019, and has been recently updated for comprehensiveness. Experiences to reach the modern consumer The average consumer uses six touchpoints before buying an item. Whether it’s Instagram or an interactive display, each one of these touchpoints is an opportunity to inspire consumers with product information or brand experiences. But, why stop there? Why inspire consumers, only to then dampen their enthusiasm with an intricate labyrinth of pre-purchase steps which leads them through a thorny journey of navigating through channels and downloading interfaces just to pay for an item? Or alternatively, why make them wait in line at a store to check out just because legacy technologies make it hard to give consumers what they want, when they want it? In an age of the digitally-empowered customer, delivering great digital experiences is an essential strategy and business imperative. Mobile mindshift has given consumers a much wider sphere of influence. These days, most of the product or service information flow, once in the hands of retailers, is predominantly controlled by consumers who share their experiences and opinion online for everybody to have access. This is why embracing this new customer journey ensures that a company remains competitive, and is able to monetize the digital experience expected by the consumer. “Experience” is the keyword here. Experience is shaping a new wave of thinking. The bigger the “wow” moment the better chance of engaging the customer all the way through to the actual purchase. It’s all about delighting the consumer on two dimensions. Being present to actively engage the consumers and, at the same time, doing it in a way that makes the brand stand out. Contained in this concept, the experience becomes the shop. As soon as the interaction is established, when the consumer is deep in an experience with the brand, the transaction can happen. Right there. In the moment.   “Retail is no longer about channels, but about creating experiences and giving consumers control to shop how and where they want,” Harry Chemko, Chief Strategy Officer at Elastic Path.   The once fashionable term “omnichannel” now simply means trying to put together basic functionality that will work for multiple platforms with the focus on the media rather than the consumer. At the same time, “experiences” means jumping straight to the moment where the brand and the consumer meet and where value is created. The notion of experience is no longer constrained to the media retailers use to reach out to the consumer, rather than finding perfect timing to induce unforgettable feelings, and with that, invite the consumer in. These trends are why many CMOs and CIOs are focusing more of their budgets on the customer’s digital journey, shifting their key responsibilities from a typical IT overseer to an increasingly strategic and cutting-edge business innovator. Leading-edge companies know that experience-driven strategies can help them compete more effectively through customer service and digital innovation, rather than on price or operational technology alone. They are aware that providing a customer-centric experience will make a brand unique, and thus, unforgettable.   The challenge of transforming retail Modern digital marketing has developed in numerous ways, resulting in incredibly creative sales opportunities to inspire consumers. The best campaigns are memorable, exciting and innovative; they make their way into social media channels, they become conversation topics. Which is fantastic. However, they all end up hitting that inevitable wall when they reach the shop floor: long lines and time-consuming checkout processes, especially during key peak hours like holidays. According to the survey made by a technology provider, Riverbed, almost all (98%) respondents admitted that technology, particularly cloud-based solutions that have a potential to improve the customer experience is key to transforming the digital retail experience. More than half (53%) are positive that the way forward is to deploy applications that reduce friction from the shopping process. The challenge nowadays is not to advertise a product in a way a consumer wants to buy it, but to keep the consumer’s interest long enough for them to go all the way through the entire customer lifecycle, right up until checkout.   Meet Elastic Path mobile self-checkout: the first app-free solution to dazzle the masses The Elastic Path mobile self-checkout solution allows customers to completely skip lines and kiosks, and check out using their smartphone. Mobile self-checkout empowers in-store shoppers to use their phones to avoid the otherwise intricate labyrinth of a typical checkout flow. It brings digital marketing into the very tangible context of the brick-and-mortar store, finally blurring the lines between the digital and the physical world. It also takes self-checkout a step further offering an app-free solution. For the first time ever, consumers can go through an app-centric experience without undergoing the laborious process of finding and downloading an application that drains their phone’s data usage, battery and space. Workflow The workflow is smooth and streamlined: a customer navigates from their phone to a short URL, scans the product’s barcode, and checks it out using Apple Pay, Google Pay or a credit card. The “app-less” approach makes the whole process even faster and more user-friendly. This progressive web app, optimized for mobile, is designed to behave like an app, but being fully browser-based, it’s compelling to the consumer as it behaves like a native application, and even better for the implementer, as they have the flexibility, speed and freedom of native browser tooling. Quick link A shortened URL or “quick link” makes the entire checkout experience as simple as typing in the user-friendly hyperlink. Visually appealing reduced link length promotes the feeling of trustworthiness.   Microservices architecture The Elastic Path mobile self-checkout is a progressive web application (PWA) using a reliable and scalable RESTful API built from “pick and choose” microservices. The self-checkout service utilizes Elastic Path’s APIs - creating a cart, adding products to the created cart, processing the checkout and payment, while Elastic Path’s backend allows the solution to integrate seamlessly with any existing infrastructure, including POS systems. In more detail, once a customer scans the barcode with the smartphone’s camera, the app uses the barcode information to request a product from the Products API. The relevant product is returned to the interface and displayed with information such as price and product description. On adding the product to a cart, the Elastic Path mobile self-checkout solution communicates with the Carts API to create a cart with a unique reference number to add the product to. The app seamlessly creates carts and requests product data over and over without the user having to interject. They can add as many products to their cart as they wish. To check out a cart, a customer only needs to provide their email address which will be used to send an email receipt. They can then pay for the order using their preferred payment method, be it a mobile wallet or Apple/Google Pay. Behind the scenes, the mobile self-checkout seamlessly communicates with the pre-defined Payment Gateway API to authorize and capture billing information making the payment transaction possible. To the consumer, they are probably unaware of any transitions. To the implementer,Elastic Path’s API abstracts the necessary interactions with various payment gateways into a standard set of  API calls. Elastic Path offers a wide choice of payment integrations such as Stripe, CardConnect, Braintree, Adyen, or manual (for custom integrations like PayPal) and so on. Additional integrations like email allows payment confirmation to be sent right into the customer’s inbox automatically and as part of the normal Elastic Path checkout process. This solution substantially decreases time needed for the resources to communicate with each other. A customer can scan, checkout and pay for up to 5 items in well under one minute. Secure solution Once the product has been scanned, checked out and paid for, a customer receives an online receipt that serves as proof of purchase. The order confirmation screen has been carefully designed in such a way to prevent malicious actors to easily fool retail store employees. The animated and interactive proof of purchase makes it impossible to fake via a screenshot or a back- engineered image. The communication between resources happens over the secured HTTPS protocol, and as such is hidden from search engines to ensure any usage stays localized to each store. All interactions are encrypted, and they use a secure connection. This enhanced security layer is especially important for the sensitive data transfer required when paying for goods. It also assures that no confidential data, like a customer’s email address can be stolen or misused. Additionally, since the entire experience happens through a single URL nothing that’s been used for purchase will remain on the device.   Customer-centric approach   Empowering experience Self-checkout stands for consumer independence. The customer has full control over the entire process of purchasing goods. This power-shifting experience combined with the freedom to check out at any time makes them feel more trusted and welcomed in the store. Time well-spent Customers can finally focus on their main goal, shopping! Mobile self-checkout takes away all unnecessary distractions for both parties engaged in the shopping process. A customer no longer has to locate and queue at the checkout to pay for goods, and a store employee no longer needs to spend excessive time at the cash register, swiping cards and bagging products. With this in mind, customers can spend more time browsing and less time waiting in line, combating worries for those whose time is in short supply, e.g. shopping in between appointments or during a lunch break. Appealing to instincts Mobile technology is reshaping basic human behavior and instincts. On average, a smartphone user reaches for their phone approximately every six minutes to do everything from checking the weather, reading an email, or sending a text to getting directions, buying something online, or discovering new products suggested by carefully targeted social media campaigns.They have an expectation that they can get what they want, anytime, in a strictly defined context, personalized to their specific way of living. The ability to self-checkout on one’s phone is a natural step in commerce evolution. Fast and intriguing Attention spans and patience are a delicacy in the world of mobile eCommerce. Studies show that it takes 2.8 seconds to distract a person4. Slow-loading pages not only drive customers away from the page but very often from the brand itself. Even just a delay of one extra second can result in losing a customer or their loyalty. This is where Elastic Path’s mobile self-checkout comes to the rescue offering a checkout solution that is not only appealing to customers thirsty for innovative technological experiences, but is also optimized for speed (it takes an average of two seconds to get from a full cart to a checkout page). Up-sell and cross-sell opportunities Now freed from the checkout, store employees can finally focus on the core task - assisting with shopping and promoting the brand. This means spending more meaningful time with the consumer, providing relevant information about the product, or suggesting alternative solutions. Walker’s Customers 2020: A Progress Report states: “Customer Experience will overtake price and product as the key brand differentiator by the year 2020.” It’s time to embrace the changes, and focus on the exponentially growing needs of a consumer, instead of engaging in mundane processes that can be substituted by technology. Data capture to personalize experiences When asked about top data management challenges in the ENK Annual Analytics in Retail Study, 42% of retail respondents indicated that data capture was a top data management problem. Just 39% currently use in-store analytics and 36% are looking to implement better in-store analytics in the next 24 months. Elastic Path’s self-checkout solution facilitates this process, and allows for more direct and personalized marketing campaigns aimed at people who walk into a store with a mobile device already in their hands. This type of customer relies heavily on mobile-provided information, and would benefit greatly from such advertising approach. Targeted marketing communication catering to specific individual needs makes a business far more approachable. According to Return Path’s Email Intelligence Report, inept marketing communications account for 70% of today’s spam complaints. Modern consumers expect meaningful and highly relevant information to feel valued and respected by a company that attempts to reach out with their advertising campaign. Aimed at early adopters As PWC accurately points out, early adopters are known for their excessive spending habits, especially when a gadget or new technology is involved. According to their own survey, more than 1,000 consumers nationwide found that early digital adopters are less price-conscious, and are more drawn to the latest mobile novelties. Grow faster with less Instead of having a spacious traditional checkout area manned by at least a couple of cashiers, a mobile self-checkout option allows retailers to invest in small and relatively inexpensive kiosks and pop-ups to help grow their business. This leaves more space for product displays. Having the ability to check out anywhere also changes the way we physically purchase goods. You could capture a consumer right at the point of discovering a product before the doubt of purchase creeps in. Physical shop layouts can also be freed from the standard patterns we see day in, day out, liberating the design of spaces to encourage and invite customers to stay beyond their usual “dash in and out” purchase. Reduced costs According to the U.S. Bureau of Labor Statistics, employer costs for employee compensation averaged $36.32 per hour worked in March 2018, particularly during quiet periods, be it right after a huge sale, in between seasons or just that time of day when the customers turnover is scarce. Self- checkout can significantly cut back costs of staff upkeep. Lower overheads, in this case, won’t have any impact on the service provided, as the laborious checkout process would already have been taken away from them.   Self-checkout at work  The Elastic Path APIs offer a Headless approach to commerce, providing limitless flexibility over the device a transaction is to take place on. The example below showcases Stance, the first store to use the mobile self-checkout progressive web app implementation.   Stance case study Elastic Path powered self-checkout has already been deployed for Stance, an innovative California-based apparel retailer. Once a customer walks into a Stance store and picks up an item they’re interested in, they can then scan it, checkout and pay through their phone.   “We are really excited to be at the forefront of the retail experience by offering a truly hassle-free self- checkout experience in our stores. People don’t want to wait in line, and they don’t want to download an app to avoid a line either. This solution combines the richness of a physical retail store visit with the convenience of eCommerce to give our guests the best experience possible. We believe it will raise the bar in terms of what customers will come to expect from retailers,” says Paul Zaengle, Executive Vice President of direct-to-consumer at Stance.   Stance Architecture Stance self-checkout solution is powered by the Elastic Path API backend using a number of microservices plugged into their existing website and integrated with their specific POS system and payment gateway. The payment experience is optimized through the Stripe platform running alongside the Elastic Path APIs. Succeed with Elastic Path The solution is now available to all customers as a reference application that can be customized to unique business needs. The Elastic Path APIs can connect to existing catalogs, payment gateways and POS systems, allowing retailers to manage store catalogs, inventory and order processing with their existing systems if desired.   Quick and painless implementation Elastic Path uses an API-first approach to remove the constraints of traditional commerce. Thanks to flexible APIs, developers can build rich, vibrant commerce experiences. Retailers can embed commerce in any device, social application, or digital display, including smart televisions. They can build beautiful commerce experiences without being confined to a template, and make use of an easy, intuitive UX to use as boilerplate to develop the entire infrastructure around. To learn more about how you can implement your mobile-self checkout experience as a part of your Composable Commerce architecture please reach out to one of our internal experts. We'd be happy to help.         Stay on top of industry trends with the latest blogs and articles from our eCommerce experts.   i { -webkit-transition: color .25s ease-in-out; -moz-transition: color .25s ease-in-out; -o-transition: color .25s ease-in-out; transition: color .25s ease-in-out; color: rgba(68, 68, 68, 1.0) !important; } .subscribe--bar.module_15628520315781867 .btn:hover > i { color: rgba(255, 255, 255, 1.0) !important; } ]]>
    Topics: customer, digitizing, elastic, instore, experience, consumer, selfcheckout, product, ebook, experiences, mobile, customers, checkout, path.
  • - Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022 Looking at email marketing statistics gives us a… Continue reading Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)
    Topics: infographic, messages, marketers, open, according, email, customers, strategy, emails, marketing, statistics, mobile, essential, strengthen, companies.
  • Expand Payment Options to Convert More - Essential features for many online stores in 2022 include enhanced chatbots, virtual product sampling, and real-time order tracking. But what happens once shoppers reach the checkout page is equally important. Plenty of issues — such as limited payment options — can interrupt the process.
    Topics: payment, payments, convert, stores, expand, consumers, shoppers, order, merchants, pay, options, mobile.
  • For 2020, Multiple Payment Options Are Essential - Offering multiple forms of payment, especially for mobile shoppers, will be key in 2020. The payment methods your store accepts can make or break a sale. There are five main types of payments for ecommerce sites. Merchants should offer all of them.
    Topics: options, payments, credit, mobile, multiple, pay, shoppers, payment, allow, essential, card, types, purchases.
  • Gen Z Searches For Online Content Differently: What Marketers Need to Know - Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations.
    Topics: media, millennials, know, search, online, gen, searches, social, marketers, need, differently, z, content, age, mobile.
  • Get Ready for Digital-first Credit Cards - In September 2020, Mastercard announced the expansion of its Digital First Card Program. Introduced in 2019, the program is a series of systems and procedures that enable credit card info to be downloaded directly to a mobile wallet. The expansion aims to increase awareness and improve access to existing digital card-issuing technology.
    Topics: mobile, credit, program, digitalfirst, digital, cards, expiration, plastic, wallets, process, card, ready.
  • Gift-giving mobile app Goody nabs more capital to scale in time for the holidays - The holiday season is in full swing, and just in September and October, the volume of gifts sent grew by 615%.
    Topics: holidays, million, round, scale, mobile, goody, nabs, latin, having, techcrunch, capital, lando, corporate, gifting, app, giftgiving, company.
  • Goody raises $4 million for its mobile app that lets you send gifts via text - Unless you’ve got someone’s Amazon Wish List, gift giving today can still be fairly difficult. You don’t necessarily know a friend or family member’s shipping address, their sizes or their particular tastes, at times. A new startup called Goody, backed by a recent $4 million fundraise, wants to help. Through its newly launched mobile gifting […]
    Topics: gift, know, text, gifting, raises, goody, techcrunch, send, lets, gifts, app, lando, startup, feel, mobile, million.
  • Google Discover: What It Is and What Marketers Need to Know - Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites.
    Topics: google, mobile, topics, evergreen, know, seo, need, discover, search, online, users, marketers, content.
  • Google adds new ways to shop, like turning a website’s photos into shoppable products - Google today introduced new ways to shop through its platform, including both online and via its Google Search mobile app. In an update coming soon to the Google Search app for iPhone, the company will begin to leverage a new machine learning model using on-device processing to recognize the products found in images on a […]
    Topics: shop, photos, lens, adds, turning, google, images, today, results, products, mobile, search, website, websites, shoppable, techcrunch, ways.
  • Google’s latest R&D project is Shoploop, a mobile video shopping platform - Google’s latest experiment is a video shopping platform designed to introduce consumers to new products in under 90 seconds. The company today is launching Shoploop, a project from Google’s internal R&D division, Area 120, where it tests out new ideas with a public user base. Shoploop’s founder, Lax Poojary, had previously worked on online trip […]
    Topics: creators, shopping, rd, googles, techcrunch, latest, today, youtube, mobile, platform, products, video, live, consumers, videos, shoploop, project.
  • How Advertisers are Navigating iOS 14's Mobile Tracking Changes - It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?" Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?
    Topics: facebook, update, ad, tracking, google, using, ios, target, navigating, advertisers, changes, mobile.
  • How Apple's iOS 14.5 Release Could Impact Advertisers - Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.
    Topics: users, app, mobile, user, ios, release, advertisers, apple, impact, privacy, apples, data, tracking.
  • How Do Conversion Paths Work? A Step-by-Step Guide - As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
    Topics: conversion, visitors, content, landing, paths, path, pages, stepbystep, mobile, thank, website, guide, page, work.
  • How Responsive Web Design Works - It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.7 billion. That’s a lot of mobile activity.)
    Topics: template, web, visitors, cms, site, devices, responsive, website, design, works, mobile.
  • How to Accept Payments Online for Free [7 Top Payment Providers] - If your ecommerce business isn't offering your customers multiple ways to make payments online, you're leaving money on the table. While there's no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free.
    Topics: providers, processing, payment, accept, free, online, mobile, customers, website, payments, pay, credit.
  • How to Actually Generate Leads on TikTok [Infographic] - As a marketer, you've likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally.
    Topics: younger, social, users, infographic, marketers, generate, steps, leads, tiktok, mobile, way, actually, platform.
  • How to Change Your Twitter Handle in 5 Easy Steps - As with most social media platforms, when Twitter first launched, it was an informal platform for people to connect with peers, thought leaders, and even celebrities. Now, it's evolved into a powerful marketing tool that many brands rely on.
    Topics: easy, suggestions, settings, change, steps, twitter, handle, username, mobile, select, click, profile.
  • How to Increase Mobile Conversion Rates for Online Stores - 7 keys to increase mobile conversion rates on your store. Don’t miss out on sales - quick changes, edits, & practical tips to optimize mobile conversions.
    Topics: add, rates, theme, stores, menu, conversion, page, cart, mobile, devices, users, online, product, increase, site.
  • How to Launch a Mobile App in 2020 [Complete Guide] - The other day, I signed up for a friend's solidcore Pilates class.
    Topics: page, launch, apps, guide, mobile, complete, youre, app, social, media, users, store.
  • How to Optimize Your Online Store for Search Engines - In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines.
    Topics: seo, really, product, online, videos, engines, mobile, website, need, content, blog, search, store, optimize.
  • - Indian retailers are staging a three-day Samsung boycott in response to the firm’s exclusive discounting deals with e-commerce operators.
    Topics: boycott, indian, discounts, offline, online, brand, samsung, ecommerce, discounting, working, exclusive, mobile, retailers.
  • Kenyan low-cost ISP Poa Internet secures $28 million in round led by AfDB-backed Africa50, plans to link region with cheap, limit-free connectivity - In 2020, Africa50, an infrastructure financier backed by the Africa Development Bank (AfDB) Group and a good number of African governments, hosted an innovation challenge that sought affordable and reliable solutions for last-mile internet connectivity across the continent. A proposal by Poa Internet, a Kenyan startup, beat 673 others from across the world as a […]
    Topics: kenya, continent, lowcost, mobile, africa50, startup, connectivity, round, data, region, secures, poa, plans, bank, limitfree, internet, video, link, million, techcrunch.
  • Marketing vs. Advertising: How to Maximize Your Acquisition Efforts - In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.
    Topics: efforts, mobile, marketing, audience, process, advertising, media, brand, acquisition, product, ad, maximize, paid, vs.
  • Mobile Payments Streamline Brick-and-mortar Checkout - The checkout counter at brick-and-mortar stores can have long lines. Mobile payment acceptance allows merchants to process credit and debit card transactions from anywhere and not necessarily at a counter.
    Topics: mobile, brickandmortar, devices, checkout, require, merchants, receipts, accept, mpos, payments, payment, streamline, store.
  • Mobile Site Design Impacts Organic Search Rankings - The design of a mobile website impacts its ability to rank in organic search results. Mobile design controls the availability and readability of text, the usability of navigational elements, and even access to entire pages that are critical to organic performance.
    Topics: product, text, pages, site, mobile, search, organic, impacts, elements, images, design, page, rankings, sites.
  • Mobile payment usage in France increased to 38% - The use of mobile payments has further increased in France. The share was 18 percent in 2018, but has now grown significantly to 38 percent. Currently, half of French consumers intend to use their smartphones for in-store payments in the future. Whether it’s paying with your smartphone in stores, scanning… Continue reading
    Topics: payment, money, france, mobile, payments, french, used, increased, usage.
  • - Mobile- and social media-centric online-to-offline strategies that provide seamless shopping experiences are a “must” in China’s new consumer era, according to the latest 10 Highlights of China’s Commercial Sector report.
    Topics: highlights, mobile, business, commercial, report, sector, consumption, consumer, trade, chinas, key, socialmedia, growth.
  • Otto sees sales grow 9 percent to 3.5 billion euros - Otto continued to grow last year. The mail order company reported an increase in sales of 9 percent to 3.5 billion euros. It’s the tenth year in a row that revenues of the Otto Group subsidiary increased.According to Otto, the successful past financial year was also thanks to the now… Continue reading
    Topics: sees, sales, euros, increase, billion, online, otto, mobile, group, retailer, subsidiary, grow, tablet.
  • Product Photography, Part 11: Image Editing - Editing is a critical step in producing product photos that engage ecommerce shoppers. If you can’t make what you’re selling stand out, consumers will not likely buy it. This is the 11th installment in my series on helping ecommerce merchants create better product images.
    Topics: program, images, ios, editing, android, product, photography, desktop, image, lightroom, mobile, tool.
  • Remember the Environment of Mobile Shoppers - It's vital for retailers to understand the broader setting of mobile sessions. A visitor's physical environment impacts how she engages with your site and whether she returns.
    Topics: shoppers, break, mobile, environment, waiting, tools, discovery, remember, engage, work, site, visitors, products.
  • Robomart launches its mobile convenience store in beta for West Hollywood residents - Nine months into the pandemic, one of the first states to institute a shut down is back at square one. Following a major spike in COVID-19 cases, California governor Gavin Newsom reinstituted major closures across the state, leaving many residents in search of new avenues to acquire essentials without leaving their home. Robomart is seemingly […]
    Topics: launches, residents, major, techcrunch, leaving, plan, mobile, service, hollywood, beta, startup, robomart, convenience, deliveries, store, products, offering, vans, neighborhood, west.
  • Shop Pay Is the Fastest and Best-Converting Checkout Experience on the Internet - We conducted a study of our 10,000 largest Shopify merchants with Shop Pay enabled, over a 1-month period spanning mid-January to mid-February 2020. Our study showed that checkouts going through Shop Pay have an average checkout-to-order rate of 1.72x times higher than those going through regular checkouts.More
    Topics: fastest, checkouts, experience, checkout, shopping, shop, regular, bestconverting, online, shopify, pay, mobile, internet.
  • Shopify launches Shop, a new mobile app - While Shopify is best-known for powering the online stores of more than 1 million businesses, the company is launching a consumer shopping app of its own today, simply called Shop. The app is actually an update and rebrand of Arrive, an app for tracking packages from Shopify merchants and other retailers, which the company says […]
    Topics: shopify, support, brands, tracking, app, techcrunch, recommendations, launches, mobile, product, rivera, shop.
  • Success in Mobile Commerce Requires a Mobile-specific Strategy - Ecommerce sites typically have goals for overall revenue and growth. However, it is essential to create mobile-specific goals, too. Roughly half of ecommerce traffic now comes from mobile devices, according to Google. Thus specific metrics for mobile — i.e., conversions, bounce rates — are critical.
    Topics: qualitative, quantitative, sites, requires, commerce, mobile, opportunities, success, data, ecommerce, mobilespecific, rates, example, strategy, users.
  • Tapcart, a ‘Shopify for mobile apps,’ raises a $50 million Series B - Shopify changed the e-commerce landscape by making it easier for merchants to set up their websites both quickly and affordably. A startup called Tapcart is now doing the same for mobile commerce. The company, which has referred to itself as the “Shopify for mobile apps,” today powers the shopping apps for top brands, including Fashion […]
    Topics: mobile, million, customers, merchants, create, series, shopify, tapcart, raises, apps, platform, brands, techcrunch, b, product, app.
  • TechCrunch+ roundup: Automattic TC-1, federal startup grants, ‘getting s*** done day’ - Our latest longform look at a notable tech company examines Automattic, “the leading commercial complement to the open-source WordPress publishing platform.”
    Topics: day, getting, automattic, s, company, techcrunch, roundup, post, tech, startup, future, tc1, startups, grants, federal, open, chinese, mobile.
  • Text Messages Are an Ecommerce Opportunity - Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone the moment a message arrives.
    Topics: message, winetext, text, offer, sell, daily, atwood, messages, mobile, ecommerce, opportunity, messaging, example.
  • - Thai grocery wholesaler Loxley is pivoting to delivery services as the coronavirus pandemic continues.
    Topics: pivots, items, loxley, stores, delivery, mobile, wholesaler, trade, grocery, sales, trucks, thai, wholesale.
  • The 3 Common Mistakes of Ecommerce Launches - I've consulted over the years on dozens, perhaps hundreds, of ecommerce launches. Here are three frequent mistakes in the building of online stores.
    Topics: mistakes, ecommerce, site, mobile, design, shoppers, cart, launches, speed, products, load, needs, common, online.
  • The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade - A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.
    Topics: content, changed, mobile, customers, audience, brand, evolution, data, video, marketers, marketing, decade, going.
  • The Future of Advertising [Expert Predictions & Data] - In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. But it's a new dawn and it's a new day. And as technology and advertising continue to evolve, so will your strategies.
    Topics: tv, future, advertising, predictions, digital, ads, ad, mobile, data, programmatic, expert, video, billion.
  • The Ultimate Timeline of Google Algorithm Updates (+ Recommendations) - Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
    Topics: updates, results, website, timeline, content, websites, algorithm, mobile, better, update, recommendations, ultimate, search, google.
  • The future is here! The 5 new advertising trends to succeed in this Good End - Considering the particularities of 2021, I leave you five essential strategies for the start of this high season.
    Topics: future, strategies, advertising, data, users, mobile, end, high, succeed, season, trends, ads, consumers, good.
  • The truth about Apple Pay for ecommerce - This post was originally posted in 2010 and has been updated for relevancy. Is Apple Pay the Way for Digital Wallets? Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile, and apps. Eliminating the need to remember or carry shipping addresses and credit card numbers, digital wallets such as Apple Pay reduce errors and boost conversions. But is Apple Pay right for your checkout? Apple Pay by the numbers As of September 2019, there were approximately 441 million Apple Pay users worldwide, up from 292 million users in the corresponding period of the previous year. An estimated 48 percent of iPhone users had enabled Apple Pay. Research shows Apple’s availability is on the rise by 20%. They suggest this number comes out of a need for merchants and banks to align payment with shopper behavior and preference, as well as the eCommerce boom during the pandemic. Further findings show increases in the following as of 2020: Desktop adoption increased to 28 of 100 sites compared to 23 a year ago, up 22% Mobile jumped to 39 of 100 sites versus 28 last year, up 39% iOS apps were 43 of 100 compared to 36 last year, up 20% Supporting banks increased to 5,480 globally, up 29% Looking to improve your mobile experience? Check out our guide to mobile commerce and discover it's benefits, hurdles to overcome, and why it's should be an important focus of your business. Read the Guide Building a case for Apple Pay Apple Pay may be worth a trial when: Your mobile traffic is greater than 75%, with a high percentage of iOS users You serve a younger, tech-savvier customer base that both uses and prefers mobile wallets You don’t already offer two or more alternative payments (e.g. PayPal, MasterPass, Visa, Amazon Pay) -- too much choice can lower conversion Account creation is optional, not required Disadvantages to Apple Pay It’s unknown if the zero-fee trend will continue as Apple Pay gains popularity High upgrade costs for retailers on devices and training; due to these costs retailers may be slow to adopt or avoid it which affects availability While Apple Pay is increasingly offered by ecommerce platforms and payment gateways, it’s not a silver bullet for digital merchants. If you’re struggling with mobile conversion, ensure you’re regularly improving mobile checkout usability and site performance.
    Topics: way, wallets, users, apple, truth, mobile, digital, ecommerce, youre, sites, pay.
  • Tips for Increasing the Efficiency and Functionality of Your eCommerce Business - ECommerce has given small and midsize enterprises a chance to grow into bigger companies with customers from all around the world. Those customers have high expectations from online businesses, challenging them to steadily improve the quality of their eCommerce businesses – from customer-facing operations on the front end to fulfillment and inventory management on the back end. Read more.
    Topics: shoppers, online, businesses, business, mobile, efficiency, functionality, operations, sites, customers, ecommerce, shopping, commerce, tips, increasing.
  • Top 13 Mobile Productivity Apps of 2019 - Here are my favorite new mobile productivity apps of 2019. There are apps for image editing, secure browsing, graphic design, note-taking, task management, language translation, and more. Most of the apps are free, though several also offer premium add-ons.
    Topics: apps, android, mobile, available, share, ios, app, released, daily, social, price, productivity.
  • Top 5 Mobile Page Speed Fixes - We've tackled in previous posts mobile page speed and Google’s efforts to drive mobile-first indexing. Having built and advised many mobile ecommerce sites, I’ve discovered hundreds of optimization tactics. In this post, I'll share the top five issues that impact mobile page speed in my experience. I’ll also offer tips to assess and quickly fix.
    Topics: mobile, sites, files, page, set, server, fixes, speed, file, site, javascript.
  • Top Market-Driven B2B eCommerce Trends of 2021 - B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. 1) M-Commerce is on the rise: Mobile has continued to transform the B2B landscape, with more and more consumers demanding seamless, aesthetic, and flexible mobile experiences. Rather than simply comparing product offerings and services across businesses in an industry, consumers are increasingly comparing the digital experiences they have had and have come to expect. Google recently partnered with The Boston Consulting Group (BCG) to research how mobile has been impacting B2B customers and organizations. Key data shows that:   Mobile influences an average of over 40% of revenue in leading B2B organizations. 50% of current B2B search queries are made on smartphones, with BCG expecting that figure to grow to 70% by 2020. Daily mobile usage per B2B worker is expected to increase from 2 hours to 3 hours, driven by millennials, Gen Z, and the increasing use of smartphones by older workers. More than 90% of B2B buyers reporting a superior mobile experience claim that they would be more likely to repurchase from the same vendor, while only 50% claim so when reporting a poor mobile experience. The effect of mobile on B2B eCommerce is expected to continue accelerating, with B2B leaders doubling down on mobile commerce to increase engagement, drive traffic, and boost customer loyalty. BCG characterizes these trends by the emergence of “a new generation of B2B customers” that “look for the same digital experiences they encounter as consumers”. These individuals have become accustomed to using mobile devices for work, value multitasking across multiple devices, and have shifted away from desktops and laptops in favor of smartphones. Marketers have previously claimed that there is insufficient research to justify prioritization and investment into mobile experiences, citing low mobile conversion rates and poor mobile marketing performances. In reality, while mobile still accounts for a smaller fraction of aggregate sessions on most eCommerce storefronts, B2B mobile leaders are increasingly incorporating M-Commerce into their marketing mix. This has helped them to develop and bolster existing customer relationships, establish their brand for the consideration of prospective clients, and poise themselves to capitalize on the rapid growth of mobile towards reaping future benefits. BCG explains how slow-moving companies that fail to build mobile-optimized experiences and improve mobile integration are at a serious risk of being left behind. B2B businesses should avoid succumbing to “Mobile Doom Loop” thinking, signalled by: Doubts surrounding mobile ROI Fears of mobile underperformance and establishment of a new medium Prioritizing channels with larger contributors to current traffic As of 2021, mobile has continued to expand and proliferate the B2B eCommerce space, and its growth will likely extend over the coming years. B2B marketers must boost their mobile efforts to capitalize on this rapid trend. Here are 5 calls to action for businesses hoping to accelerate their mobile integration: Track buyer experiences across media and devices Invest into building visual and frictionless mobile experiences for customers Adapt data collection to a company’s business model and size Increase mobile advertising while adjusting marketing strategies based on results Simply the B2B purchase process on mobile, de-emphasizing text in favor of rich media 2) Customers are showing a preference for Digital Self-Service: B2B buyers increasingly desire control over their eCommerce experiences, with a strong preference for self-service; seamless shopping experiences in their personal lives have shaped their B2B buying expectations. The COVID-19 pandemic has further pushed B2B sales towards self-service, and research shows that digital self-service will likely remain a dominant element of the B2B go-to-market model. A report published by McKinsey & Company earlier this year detailed results from a global survey, highlighting key takeaways for B2B businesses aiming to adapt their practices in the wake of the pandemic. Results show that: When asked what kind of interaction was most helpful in choosing a supplier, 47% of respondents preferred some form of online self-service. 25% chose “supplier website”, while 22% selected “online material from supplier”. When asked what ordering method they preferred, 46% of respondents chose “using a supplier’s website”. When asked “How do you currently interact with sales reps from your company’s suppliers during the 4 stages of interaction”, an average of 34% of respondents chose digital self-service for the Research, Evaluation, Ordering, and Re-Ordering stages. In comparison, results for 2020 showed an average of only 29% for self-service across all 4 interaction stages, with a 12% increase for self-service in the Research and Evaluation stages. 83% of B2B decision makers feel that the new selling models emphasizing remote interactions and online self-service are as effective as or more effective than pre-COVID-19 models that prioritized direct interactions. 87% of B2B decision makers believe that these shifts in selling models will likely sustain 12+ months after the COVID-19 pandemic. The results of the report show that in the post-COVID world, B2B customers are shifting towards digital interactions and self-service as their primary means of researching and evaluating products. For B2B manufacturers, enabling customers to perform tasks such as ordering, checking stock inventory, and paying invoices online has collectively lowered service costs. Digital self-serve and remote channels free up businesses’ CSRs and sales representatives for higher value services. As a result, customer relationships are strengthened further, as organizations can now allocate time and resources for when customers truly need support. By becoming the new standard, self-service has re-vitalized B2B operations and resource allocation, maintaining its majority hold despite certain geographies now reopening in-person operations and direct sales efforts. Research conducted by Forrester supports and enforces this trend, showing that: 53% of customers prefer to gather information online by themselves 59% of customers prefer not to interact with a sales representative 74% of customers believe that buying from a website is more convenient 86% of customers prefer self-service tools to order, re-order, and check order statuses 93% of customers prefer to buy online when they have decided what to buy Digital self-service has become the new “normal”, dominating the B2B buyer journey and driving B2B manufacturers towards implementing customer self-service portals. Here are 5 calls to action for B2B organizations hoping to re-engineer their sales efforts towards digital self-service: Integrate eCommerce catalogs with rich media, including photos, videos, interactive content, product comparison features, and various self-service tools to support the research and evaluation stages. Provide responsive interfaces and intuitive commands that help buyers save time during the ordering and re-ordering stages. Implement customer self-service portals with the optimal ERP-integrated solution, enabling post-order care that supports independent tracking, invoices, and payment. Adopt an Agile approach and apply it to self-service digital solutions, empowering adaptability, flexibility, and speed when the digital transformation process. Incorporate the voice of the customer while developing self-service digital solutions, gathering feedback to address customer needs and realize requirements prior to rollout. 3) Omnichannel Experiences are the new standard: When given the choice of in-person, remote, and e-commerce channels, buyers have expressed the desire for all three. Omnichannel retailing has become a cornerstone of global B2B sales, establishing itself as the new standard, not the exception. The COVID-19 pandemic has anchored omnichannel interactions in B2B sales, with businesses realizing the importance of omnichannel to centralize various sales channels and customer relationships together. The rise of M-Commerce and mobile, increased social media engagement, and consumer’s growing affinity for self-service have all emphasized the importance of B2B businesses establishing a cohesive omnichannel experience. McKinsey published a report earlier this year highlighting the growing impact of omnichannel on B2B sales. Data shows that: Approximately 80% B2B leaders say that omnichannel is as or more effective than traditional methods 83% of B2B leaders believe that omnichannel selling is a more successful way to prospect and secure new business than traditional sales approaches 85% of US B2B leaders claimed that new omnichannel-based sales models were equally as effective or more effective than previous sales models, indicating a 43% increase compared to the previous year 20% of B2B buyers said that they would be willing to spend more than $500,000 in a fully remote/digital sales model 11% of all B2B buyers would spend more than $1 million in a fully remote/digital sales model 64% of B2Bs intend to increase the number of hybrid sellers over the next six months 85% of B2Bs expect hybrid sellers will be the most common sales role in their organization over the next three years Omnichannel is only expected to grow over the coming years, already proving to be as or more effective than traditional sales methods. This pattern has held true across various geographies, industries, and markets, prominent in countries such as South Korea, Spain, China, and the USA. B2B leaders are confident that investing in and expanding on omnichannel experiences will lead to greater success in a post-pandemic world, reflected by increased expenditure in IT hardware, software, and digital marketing, all directed at optimizing omnichannel retailing. As the rate of digitization increases across various industries, it is imperative that B2B manufacturers boost their digital infrastructure to keep up with the trend towards omnichannel. McKinsey’s report also highlights two key go-to-market changes that are driving the hybridization of sales models in B2Bs: First, although 95% companies expect to be able to connect with customers in physical locations by the beginning of 2022, only 15% of B2Bs expect in-person sales meetings to be the norm. Second, with buyer interest and comfort in digital sales rising, e-commerce has become the most popular route to market for B2Bs, with 41% of leaders saying that it is their most effective sales route. To effectively capitalize on the expansion of omnichannel and maximize its power, B2B organizations must first overcome some key challenges and pain points. Investment into effective infrastructure, facilitating hybrid selling, and adapting to remote operations are all important steps. Here are 3 calls-to-actions: Make remote interactions feel intimate, genuine, and effective, providing proofs of concept, digital demos, and clear visual representations that provide an equal or superior level of insight to physical walk-throughs. Innovate sales approaches using customer feedback, data, and consumer insights to ensure that digital transactions are not a zero-sum game Adopt an Agile approach to facilitate quick and improved pivoting of resources 4) B2Bs are leveraging Marketplaces: Marketplaces have been a major part of B2C eCommerce sales for years, but rapid digitization, changes in consumer preferences, and the effects of COVID-19 have led to accelerated B2B eCommerce sales via online marketplaces. In fact, B2B marketplaces are one of the fastest growing eCommerce channels, with digital sales expected to more than double over the next year. Marketplaces have helped customers to save time and money during the Research and Evaluation stage of their buyer journeys and find a greater variety of solutions to satisfy broad needs. Furthermore, marketplaces have enabled B2B customers to enjoy streamlined shopping experiences that facilitate comparison shopping, a greater sense of security, and an overall superior user experience. B2B marketplaces have exploded in popularity, and key analysis from a report published by Digital Commerce 360 highlights the effects of this trend: There are now 250 B2B marketplaces, in comparison to only 70 B2B marketplaces two years ago. Collective digital sales on commercial trading platforms and industry marketplaces will grow by 130% to $56.5 billion. Marketplaces will account for 3.5% of all business eCommerce sales. Furthermore, Gartner predicts that over 15% of medium-to-high-gross eCommerce brands will have deployed their own marketplaces by 2023, and 70% of all marketplaces launched by 2023 will support B2B transactions. Demand for B2B-ready marketplace management software is expected to rapidly increase in line with these trends, and it is vital that B2B manufacturers take advantage of marketplaces to further their sales. Here are 3 calls-to-action for B2B organizations looking to leverage marketplaces: Find and implement an effective B2B marketplace management software to facilitate the use of and expansion into digital marketplaces Use marketplaces to build relationships with prospective clients, improve personalization efforts, and support customers during their buyer journey Find the right marketplaces and establish your brand identity early, helping your business gain a competitive edge, differentiate your products and services, and improve your marketing efforts 2021 and Beyond: B2B eCommerce showcased new opportunities and high growth in 2021. These are just some of the market-driven trends that represent how B2B companies are adapting to the changes caused by COVID-19, providing customers with fresh digital experiences, and leveraging new technology to deliver on buyers’ expectations. Check out our articles on the Biggest Technology-Driven and Biggest Customer-Driven B2B eCommerce Trends of 2021 to learn more about how 2021 has solidified B2B eCommerce in various industries and how B2Bs can form a new path forward.
    Topics: digital, b2b, omnichannel, selfservice, sales, mobile, customers, marketdriven, experiences, trends, marketplaces, ecommerce.
  • Top Technology-Driven B2B ECommerce Trends - B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the technological changes and take advantage of cloud-based technology, Headless Commerce, and progressive web applications (PWAs). Below are some of the major Technology-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. The Cloud: The spread of cloud computing and cloud-based eCommerce has continued to grow, with many businesses migrating ERPs to the cloud to adjust to the disruptions of the pandemic. Cloud eCommerce solutions have helped brands to discover new cybersecurity technologies, leverage analytics, utilize big data, and take advantage of developments in the internet of things (IoT). Key data shows that: 30% of all IT budgets are allocated to Cloud computing, with 94% of enterprises already using Cloud services (Source) 83% of enterprise workloads will be in the cloud by 2020, and the public Cloud service market is expected to reach $623.3 billion by 2023 (Source) 50% of enterprises spend more than $1.2 million on Cloud services annually (Source) More than $1.3 trillion in IT spending will be affected by the shift to the Cloud by 2022 (Source) 66% of enterprises have a central Cloud team or Cloud center of excellence (Source) ECommerce solutions presented by the Cloud are also touted for their ease of deployment, scalability, and lower costs of ownership. Some of the key benefits offered by cloud computing to B2B organizations’ eCommerce efforts include: Enhanced cybersecurity: With the evolving relationships between clients and Cloud Service providers such as AWS, Google, and Microsoft, both parties are responsible for separate aspects of cloud security. Bot detection, fraud protection, and endpoint detection and response (EDR) technologies have all grown, implementing real-time detection and automated response tools to maximize cybersecurity. Scalability and flexibility: Migrating an eCommerce system to the cloud provides a highly scalable environment, empowering B2B businesses to respond to market fluctuations. Businesses can take advantage of the cloud to meet changes in demand and adapt to new scenarios with speed, flexibility, and precision. Rather than installing new servers and experiencing development or implementation costs, organizations can modify capacity based on traffic, demand, and changing opportunities. Removing maintenance and risks: With The Cloud, B2B businesses can run their eCommerce software in a safe external data center, with both hardware and software being monitored and maintained. Working with a Cloud Service provider mitigates risk and shares responsibility. In addition to improving cybersecurity, B2Bs can reduce maintenance costs and avoid allocating resources towards uptime, back-ups, datacenter facilities, and data privacy. Growing digital sales channels: More and more B2B companies are becoming highly dependent on digital sales channels, as emphasized by new market-driven trends. With COVID- 19, digital sales channels have become increasingly important to B2B sellers, and migrating eCommerce to a cloud-based system enables firms to reallocate resources towards digital sales channels and adaptive digital practices instead. Headless Commerce: With headless technology, the data, business logic, and commerce engine are de-coupled from the front-end storefront. This “headless” architecture offers B2B organizations increased freedom, flexibility, and customization to develop unique front-end interfaces across multiple devices, simultaneously removing the constraints of back-end systems. Key data shows: 61% of retailers claimed to leverage Headless commerce in 2020 (Source) Approximately 80% of respondents to a Gartner survey claimed to either already use or made plans to use Headless Commerce or API-based architecture Page load times showed a 50% to 83% decrease in load time when a Headless architecture was used With Headless Commerce, developers can extend commerce functionalities across digital touchpoints, such as mobile applications and the Internet of Things (IoT). B2B manufacturers have taken advantage of Headless Solutions to provide improved customer experiences; they are creating fast and frictionless digital interfaces while distinguishing themselves from competitors through expedited internal innovation processes. With a headless architecture, B2B brands can deliver API-driven experiences using CMS, DXP, or custom front-end. In addition to the high flexibility, B2Bs are able to implement highly complex commerce requirements while saving time and maximizing their resources, avoiding issues related to development and back-end management without compromising on their overall vision. With the high demand for personalized experiences, B2Bs are using Headless commerce to discover and capitalize on new personalization opportunities, finding new ways to leverage less traditional forms of purchasing. Some of the key advantages of a Headless approach include: Faster loading times on webpages: Approximately 53% of mobile site visits are abandoned if the webpage takes more than 3 seconds to load, with a 2-second delay resulting in the abandonment rate rising up to 87%. With Headless Commerce, the de-coupling of the front and- back-end functionalities results in customers having a far smoother and frictionless user experience, with less performance issues and enhanced speed. Unique, custom front-end design: Headless Commerce enables firms to customize the storefront on a strong taxonomy structure with rich product information. By de-coupling the front-and-back-end functionalities, B2Bs can ensure that their customers are presented a well-designed, sleek, and visually aesthetic site. Using further functionalities presented by a Headless architecture can empower self-service capabilities and ensure that users can avoid complex, layered structures. Consistency and Quality: Headless Commerce helps to reduce the loading time on product content from the back-end to the front-end. If information is stored in a PIM, poor optimization and inconsistent displays are avoided even further. Content can be modified and improved in bulk, formatting can be achieved with greater ease, and customization is bolstered. This helps create a greater level of consistency without requiring a comprise in quality, which can be particularly crucial for brands looking to scale, add new products, add new sales channels, or make major changes to their digital storefronts.   Deliver a smoother B2B experience Joinn Bryan Beck and ecommerce experts from Amazon Business and Elastic Path as they discuss the key to delivering a smooth B2B omnichannel experience. Watch the Webinar Progressive Web Applications: Progressive Web Apps (PWAs) have emerged as a method for eCommerce businesses to provide their customers improved digital experiences. By using Application Programming Interfaces (APIs) and Accelerated Mobile Pages (AMPs), eCommerce companies have enjoyed better page load times, engagement, and conversion rates. With the rise of mobile users and more than 50% of online traffic coming from mobile devices, improving user experience is the key to B2B companies bridging the gap between web experiences and mobile app functionality. PWAs have been touted for their high reliability, speed, and user engagement. Here are some key statistics that illustrate the power of PWAs: PWAs have 36% higher conversion rates than native apps (Source) PWAs register 50% higher customer and user engagement (Source) Businesses that have switched to PWAs have noticed a decrease in page loading speed of up to 10 times PWAs cost 3-4 times less than native mobile apps (Source) PWAs cost 33% less to maintain (Source) PWAs have an average bounce rate of just 42.86% (Source) By caching key resources and using service workers, PWAs can load instantly and meet buyers’ expectations for seamless and quick responses, all while providing a visual and immersive interface. Web-based PWAs can also be more easily discovered with SEO, ranked by search engines such as Bing and Google. In 2021, more and more B2B firms took advantage of PWAs to improve the search engine performance of their websites, and Gartner predicts that PWAs will only continue to rise in popularity. Some of the key benefits of PWAs for B2Bs include: Increased mobile traffic: Given the higher conversion rates, increased user engagement, and reduced bounce rates, PWAs have proven extremely effective in driving increased mobile traffic towards websites. This is key for B2Bs seeking to increase mobile engagement and take advantage of the increasing mobile usage demonstrated by the market. Decreased development costs: A single PWA can meet the requirements of all endpoints that it operates on, significantly reducing the effort, time, and cost associated with development. Despite this, PWAs also involve a shorter and simpler installation process, and can be customized to provide responsive and visually appealing user experiences. Improved performance: By caching and serving text, images, and rich content, PWAs improve efficiency and can operate like websites with better running speeds and load times. B2Bs stand to benefit by adopting PWAs, as they provide an improved user experience that translates to higher retention and lower bounce rates. This, combined with seamless offline operation, no issues with updating, and flexibility across endpoints makes PWAs an extremely efficient and effective alternative to native mobile apps. 2021 and Beyond: B2B eCommerce showcased new opportunities and high growth in 2021. These are just some of the technology-driven trends that represent how B2B companies are adapting to the changes caused by COVID-19, providing customers with fresh digital experiences, and leveraging new technology to deliver on buyers’ expectations. Check out our blog on the top Market- Driven B2B eCommerce Trends of 2021 to learn more about how 2021 has solidified B2B eCommerce in various industries and how B2Bs can form a new path forward.
    Topics: headless, trends, key, commerce, ecommerce, technologydriven, cloud, pwas, user, b2b, b2bs, mobile.
  • Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops - Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
    Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
  • US holiday shopping season on mobile expected to be largest to date, topping 1B hours on Android - The coronavirus pandemic’s impact on the holiday shopping season is already underway. Amazon has delayed its annual sales event, Prime Day, from July to October 2020, while top e-commerce retailers, including Walmart, Target and Amazon, are becoming more powerful than ever. According to a new report from App Annie, mobile shopping apps are poised to […]
    Topics: sales, apps, mobile, techcrunch, season, hours, holiday, topping, expected, billion, date, app, quarter, shopping, annie, largest.
  • US shopping app downloads on Black Friday reached a record 2.8M installs - Many U.S. consumers spent this year’s Black Friday sales event shopping from home on mobile devices. That led to first-time installs of mobile shopping apps in the U.S. to break a new record for single-day installs on Black Friday 2020, according to a report from Sensor Tower. The firm estimates that U.S. consumers downloaded approximately […]
    Topics: techcrunch, shopping, mobile, 28m, installs, record, black, downloads, sales, saw, retailers, app, consumers, reached, apps.
  • Using Google Analytics to Optimize Google Ads - The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I'll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.
    Topics: sessions, using, report, data, google, clicks, ads, optimize, mobile, reports, analytics, search.
  • Walmart’s new test stores will experiment with AR, mobile, revamped checkout and more - Walmart over the years has been working to turn its physical retail stores into online fulfillment centers, and now, with its latest set of test stores announced today, the retailer will try out ideas to make that transition more seamless. Walmart says it will deploy personnel to four test stores across the U.S., where they’ll […]
    Topics: online, instore, walmart, ar, revamped, items, shoppers, techcrunch, experiment, mobile, stores, store, help, checkout, walmarts, test.
  • What Is Bounce Rate? (And How Can I Fix Mine?) - Bounce rate is a metric that can be confusing when you first stumble upon it. I’m sure several questions pop into your head: Is a bounce rate close to 100% good or bad? Is it at all like a bounced email? Is it a vanity metric that I should ignore? And if I want to fix it, what should I do?
    Topics: fix, rate, rates, high, site, visitors, bounce, thats, page, mobile, content.
  • What is AdTech [+Types Worth Investing In] - Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
    Topics: data, mobile, media, worth, advertisers, technology, ad, types, investing, tech, advertising, example, adtech, agencies.
  • Why Marketers Need Responsive Emails in 2020 - The other day, I received the following email from Adobe and opened it on my desktop at work:
    Topics: marketers, marketing, email, templates, mobile, emails, template, need, design, preview, responsive, look.
  • Why Mobile SaaS Conversions Are Lower Than Desktop - Some software-as-a-service companies experience much lower paid conversions from consumers on mobile devices versus desktop and laptop computers. The gap can be troubling, and there are four regular suspects.
    Topics: process, devices, paid, conversions, users, saas, trial, poor, desktop, lower, onboarding, accounts, mobile.
  • Why Page Load Time Matters - Have you ever been frustrated by an online shopping experience? Clicked on a link while scrolling social but abandoned it because the product page loaded too slowly? Increasingly, customers expect convenient and seamless experiences when buying online. These expectations can have a surprisingly impactful effect on your brand's bottom line. When it comes to eCommerce, an often-neglected aspect is website performance. How fast your website loads directly impacts your customer experience and outcomes. Is your website doing all it can to encourage purchases, or is it causing your brand to leave dollars on the table? Does it Matter to Your Brand? Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Flashy stats and presentations often lead to knee-jerk reactions like setting up a mobile channel but fall short on delivering an experience that will help your brand convert more sales. As ever, the numbers don't lie. Here are a few stats to consider: “When pages load in less than 4 seconds they win 59% of the conversions, and those that exceed the four second mark experience 58% of the bounces” - eCommerce Speed Hub Each second of a buyer’s journey matters, ‘the Site Speed Standard benchmark data proves that reducing page load time by just 1 second results in a 3 – 5% conversion lift’ - eCommerce Speed Hub Before your customers can make a purchase, ensuring they make it through the door is essential to making a sale with the probability of a bounce increases 90% as mobile page loads go from 1s to 5s. Another added benefit is that your site speed directly impacts where you will rank on search. A few years ago, Google even announced it as an update, yet a significant number of retail sites still have poor load times. "Sixty-four percent of all online retail is from mobile, but conversion rates on mobile are only half that of desktop. That's more people browsing, but fewer people buying... In fact, we've seen that companies who commit to great mobile design are seeing 32% increases in revenue. And, get this, up to 400% improvement in conversion rates. " - Adrienne Clem, Director of Search Ads Growth and Optimization at Google. Check out our mobile commerce guide to learn more. This isn’t to say that mobile experiences should be the be the sole focus of your page speed optimizations. Providing seamless experiences across channels is a crucial benefit of a cloud-based Headless Commerce platform like Elastic Path; it's a perfect fit for your website's scalable, near-instantaneous performance. To learn more about how a Headless Microservices-based cloud platform, check out our guide to Headless commerce here.   Build Faster, Seamless eCommerce Experiences Start building the unique commerce experience your business demands with a faster, more flexible and scalable headless solution. Sign up for a free trial What Site Speed Should You Target and How Do You Get There? The holy grail of website performance is simple: a page load time of 3s. Two of the usual culprits for lagging performance are large images (file size), and the architecture used to build your site (from poorly designed coding to back-end systems like your eCommerce platform). Thankfully, there are a plethora of resources to help guide you on your optimization journey. We recommend Google's PageSpeed insights tool to start. The tool helps determine where you stand, and how you can start to make improvements. Optimizations will be an ongoing process for your IT team, however, it’s great to have the peace of mind that your eCommerce platform can help support your journey to stellar performance. Here’s a quick snapshot of what an Elastic Path powered site performs like. Versus a not-so-great performance on other Headless Commerce platforms. Ready to switch to an eCommerce platform that helps rather than hinders your website's performance? Chat with us today to see how Elastic Path can help your brand.
    Topics: page, speed, commerce, site, experience, headless, website, performance, ecommerce, load, mobile, matters.
  • Why You Need a Responsive Web Design and How to Do It [+ Examples] - The insights from this article came from the HubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance.
    Topics: website, mobile, users, device, responsive, web, websites, devices, screen, design, examples, need.
  • - Chinese e-commerce giant JD and device manufacturer Xiaomi sold 10,000 units of a jointly-produced C2M-developed mobile phone within 11 minutes.
    Topics: redmi, big, racing, supply, design, phone, jd, mobile, data, xiaomi, customers, c2m, sold.
  • - Starbucks Coffee is introducing its own mobile order and payment system in the Mainland Chinese market as a feature on four Alibaba platforms.
    Topics: alibaba, mobile, system, starbucks, china, beverages, online, feature, digital, join, apps, service.