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Top 2022 resources on need

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  • 10 Positive Feedback Examples Your Employees Need to Hear - Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
    Topics: feedback, employee, positive, hard, work, need, team, important, employees, manager, way, examples, hear.
  • 11 Editorial Skills You Need to Become a More Efficient Editor - When I first started practicing my editorial skills on the HubSpot Marketing Blog, I didn't quite realize how much time each one would take.
    Topics: editorial, youre, skills, efficient, editor, save, editing, good, writing, read, piece, blog, need, content, helpful.
  • 11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate] - You may have heard the old saying "patience is a virtue," meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that "virtue" goes out the window when we encounter slow page load time.
    Topics: conversion, seconds, web, website, increase, load, rates, rate, websites, speed, mobile, need, page, statistics.
  • 11 ways to make personalized shopping more effective and profitable - There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success
    Topics: create, profitable, understand, personalization, consumers, need, digital, brands, effective, dopamine, techcrunch, personalized, offer, shopping, ways.
  • 20 Tips for Starting a New Job - Starting a new job? Then it's time to put your best foot forward.
    Topics: need, manager, set, team, tips, day, help, job, starting, way, work, youre.
  • 20 Ways to Effectively Increase Your Conversion Rate - Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
    Topics: page, landing, effectively, need, mobile, site, improve, visitors, conversion, rate, increase, ways.
  • 20 of the Best Free Google Sheets Templates for 2022 - Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — such as making sense of the data itself.
    Topics: templates, create, youre, sheets, project, best, need, business, google, template, using, free.
  • 2021 Advertising Stats You Need to Know - 2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns.
    Topics: advertising, stats, ads, need, marketers, know, advertisers, data, blog, hubspot, ad, plan.
  • 21 of the Best Landing Page Design Examples You Need to See in 2022 - How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
    Topics: simple, examples, need, design, visitors, pages, form, customers, best, information, page, landing, great, color.
  • 26 Lucrative and Low-Cost Small Business Ideas to Start This Year -   You don’t need a big budget to kickstart an ecommerce business. Check out these 26 low-cost ideas to inspire your own business venture.More
    Topics: ideas, products, lucrative, idea, small, online, start, product, sell, youre, need, business, lowcost.
  • 3 Sure-Fire Ways to Drive More Online Demand for Your Products - Use these three levers to drive the best online traffic to your product pages.
    Topics: products, conversion, surefire, quality, need, product, consumers, digital, demand, brands, content, traffic, online, ways, destiny, drive.
  • 3 ways fintech companies can help retailers launch financial services - As retailers expand banking opportunities, they will need help positioning their products, keeping them safe and selling to end users. Now is your chance to make connections in that world.
    Topics: ways, services, launch, financial, companies, start, accounts, retailer, gain, need, retailers, techcrunch, help, fintech.
  • 30 Google Sheets Shortcuts Marketers Need to Know - As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time?
    Topics: shift, shortcuts, google, insert, pc, command, format, need, marketers, option, keyboard, sheets, know.
  • 30 Leadership Behaviors You Need to be an Excellent Leader - Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team's goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we've put together a breakdown of the kind of conduct that leaders should exhibit.
    Topics: behaviors, teams, leader, leadership, team, employees, leaders, goals, excellent, means, help, need.
  • 40 Ad Blocker Stats Brands Need to Know in 2021 - There's nothing worse than an ad that keeps popping up for something you'd never buy. About 39% of internet users agree, feeling that online ads aren't relevant to them. So it's no wonder that one in four people will leverage some sort of ad blocker in 2021.
    Topics: users, blockers, ads, blocker, statista, know, ad, advertising, need, online, internet, stats, hootsuite, brands.
  • 46 Best Free Online Courses For Whatever You Want to Learn - Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
    Topics: social, media, business, sales, online, learn, course, free, need, strategy, youll, best, courses, marketing.
  • 5 Things Gen Z Will Spend Money On & Why Marketers Need to Care - With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry.
    Topics: spend, millennials, products, need, marketers, things, product, age, report, generation, gen, brand, clothing, money, z, care.
  • A Marketer's Guide To Video Codecs - Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs.
    Topics: used, quality, marketers, content, audio, guide, data, files, video, codecs, codec, need.
  • A Privacy First-World Won't Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot's CMO - As marketers, we thrive on data.
    Topics: privacyfirst, relationships, marketing, cmo, world, customer, privacy, hubspots, marketers, consumers, insights, firstworld, firstparty, need, data, wont, transform, hurt, customers.
  • An Affiliate-Marketing Program Might Be the Perfect Move - The affiliate-marketing industry offers an enticing opportunity for brands to connect with influencers and other partners, but how can entrepreneurs get the most out of it?
    Topics: traffic, tracking, program, create, marketing, generate, sales, offer, need, partners, affiliatemarketing, affiliate, perfect.
  • - Welcome to our in-depth Rewind review. Have you ever thought about what you would do in the event that your store data, blog posts, and product listings were accidentally or maliciously deleted at this moment? While this may look like… Continue reading An In-depth Rewind Review – Everything You Need to Know
    Topics: rewind, need, shopify, backups, know, month, indepth, data, backup, online, bigcommerce, store, review, plan.
  • - In this BDroppy review, we'll provide a clear look at the platform, all it promises, and if it does exactly what it's supposed to in comparison to the competition. Before you opt for a platform to run your online business… Continue reading BDroppy Review (Nov 2021): All You Need to Know About the Fashion Dropshipping Platform
    Topics: dropshipping, nov, fashion, catalog, platform, features, amazon, bdroppy, shipping, product, know, plan, review, need.
  • - The best free CRM UK companies can access is a crucial investment in the future of your brand. With the right customer relationship management tool, you can unlock the insights you need to strengthen your connection with your target audience.… Continue reading Best Free CRM in the UK (May 2022)
    Topics: access, free, sales, management, tools, customer, need, uk, marketing, support, crm, best.
  • Cash in on Your Expertise: 10 Steps to Create an Online Course That Sells - Learn how to create an online course that sells—from choosing a topic with high market demand to launching your digital product. More
    Topics: cash, customers, market, creating, expertise, course, need, content, sells, marketing, online, create, steps, topic.
  • Chief Operating Officer (COO): Everything You Need to Know About This Important Role - Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time.
    Topics: operating, experience, officer, company, business, chief, role, companys, coo, growth, important, know, need.
  • Composable Commerce is More than a Cart - It seems the mood music has shifted away from monolith to composable, at least for those organisations looking to gain significant competitive advantage and be able to differentiate themselves by innovative use of technology.  The logic seems clear; select the "best-of-breed" technology at every stage of your development, and progressively up-platform as the requirements grow and change. You may not need a CMS for the MVP / early phases, but you’ll need to plug one in further down the road - that works.  Or the tax engine you currently use is OK until you expand into new regions and need to provide additional coverage, no problem.   However, there are two camps emerging in composable which, whilst on the face of it appear similar but can result in radically different outcomes. Before exploring further, let's look at the typical capabilities that a business needs from a modern commerce solution (in addition to commerce) - front to back: Front end framework - the glass that allows access and enables your team to deliver the UI CMS - to manage rich content so that your marketers can develop the brand images and messaging Search (and Merch) - product discovery, recommendations so that your products can be found, and so that you can deliver the appropriate ranking etc. Promotions - to improve conversion and revenue options PIM - to manage product data, workflows, approval etc. OMS - Order management (and typically complex inventory) so that you only offer what you can sell and deliver on the promise of fulfilment Marketplace – So that you can onboard suppliers and offer third party products and of course various back-end ERP, CRM, etc. A lot of software, but the key thing is that the composable solution should be focused on "what does the business need at this stage of the programme? Put another way, what is the simplest and easiest way of delivering the business outcome, not "best-of-breed" per se, but "best for me" - and that is critical to your selection of a commerce vendor.   Why?   Because, as one starts to review the components and build out a composable commerce solution, it becomes clear that at the very heart, the commerce engine, there are two distinct schools of thought emerging - let's call them minimalist and most complete. Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce On the minimalist side we see commerce vendors pushing pretty much all the functionality onto third parties, and I don't mean things that shouldn't be in commerce like Search, CMS, or Marketplace, but core components that any serious organisation needs to operate at the most basic level.  In here I put capabilities like Catalogue Management, Pricing data and Product Data (Including Bundles and Variations).   The minimalist approach says "oh, that's OK, all you really need is the cart/checkout and the rest comes from 3rd parties." Which is fine, if you are never going to change your current ways of managing your catalogue, pricing, or product data. But that's wrong. And the reason is that you are effectively committing to building a bespoke system, from the ground up, from day one.  Not only does this dramatically increase the cost, time, and risk to the project, but by its very essence, you are committed to custom build, which means it's not covered by vendor support or SLA, SI/Agency lock-in and growing technical debt.   Of course, it also restricts your choices as you move from MVP through the subsequent phases of your rollout.  Without core capabilities you will always have to go outside the commerce engine to manage your catalogues for example - or put another way, you will always have to pay for that capability above and beyond the commerce fee - same for promotions, etc.  The most complete view may look only a little different, but the outcome is radically different. The argument from this camp is that a well-rounded commerce engine will do, functionally, what you need it to do, most of the time, and certainly for the MVP and early phases. Yes, checkout and cart, but also allow you to manage your catalogues, your promotions, your variations, your bundles - you know, the basic things that your merchandising team needs to do to get an offer to your clients and prospects. The result is a quicker, cheaper, less risky rollout; with more time to spend on innovation, less on heavy lifting, and quicker time to revenue. Not only are you not building core commerce from the ground up, but critically, you get to decide when and if to take on additional functionality - do it when the business requirement is there, not from day one when you must purchase because the capability is lacking in the core commerce platform. I guess it's OK to just use your commerce system for a cart/checkout and do bespoke build. But if that's all you are going to use it for, then make that decision with open eyes, and pay accordingly. Choose best for me, don't be forced to take best-of- breed due to lack of capability in the core.
    Topics: product, way, thats, cart, commerce, engine, manage, composable, business, need, core.
  • - Whether you are a current ecommerce store owner or a budding online seller looking to make a start, you should hopefully be aware of the value that email marketing can bring your business. The process of choosing the right email… Continue reading Constant Contact Email Marketing Review (Dec 2021) – Everything You Need to Know
    Topics: marketing, email, dec, need, constant, options, available, know, contact, plus, tools, emails, review, online.
  • Consumers in a Pandemic Need Murphy Beds - Lori Wall Beds launched 10 years ago in a garage. Revenue now exceeds $10 million. Owner Brenden Marquardt describes going from a side hustle to a thriving direct-to-consumer company.
    Topics: need, wall, murphy, homestead, selling, lori, company, started, pandemic, beds, consumers, wanted, work.
  • Content Mapping 101: The Template You Need to Personalize Your Marketing - When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.
    Topics: template, personalize, stage, lifecycle, mapping, buyer, content, help, personas, marketing, different, map, plan, need.
  • Do You Need a Business Intelligence Tool? - In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
    Topics: campaign, ads, visualization, tool, id, business, quicksight, need, add, meta, list, intelligence, data.
  • Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not - If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.
    Topics: business, need, website, customers, social, does, reasons, youre, effective, dont, facebook, reason, page.
  • Does Your Company Need An Employee Referral Program? [Examples + Best Practices] - Finding qualified candidates to fill your open positions can be challenging. Job posting sites claim to make the process easy by connecting you with hundreds if not thousands of potential employees. But having such a large pool of candidates can be overwhelming.
    Topics: quality, position, referral, hiring, know, candidates, company, program, employee, best, employees, does, practices, need, examples.
  • Employee Experience: What It Is and How to Improve It - From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.
    Topics: company, need, great, chance, ex, culture, experience, employees, improve, employee, onboarding.
  • Everything Brands Need to Know About the Metaverse - Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.
    Topics: vr, digital, brands, land, metaverse, need, meta, metaverses, users, worlds, know, virtual, horizon.
  • Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
    Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo.
  • Everything You Need To Know About Keyword Match Types - Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.
    Topics: ads, case, need, iphone, exact, broad, types, match, know, phrase, keyword, shoes, running.
  • Everything You Need To Know About Performance Appraisals - As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success.
    Topics: commentspositive, work, management, need, employees, improvement, performance, appraisals, manager, appraisal, meet, employee, know.
  • Everything You Need to Know About Brand Experience - Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday.
    Topics: know, need, customers, brand, social, consumers, user, experience, create, efforts, positive, customer.
  • Everything You Need to Know About LinkedIn Retargeting - Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.
    Topics: know, need, ads, linkedin, page, tag, audiences, website, retargeting, users, audience, set.
  • Everything You Need to Know About Marketing Operations in One Place - One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.
    Topics: strategy, teams, marketing, operations, know, team, technology, stakeholders, processes, place, ops, email, need.
  • Former Ecommerce CEO Asks, ‘What’s Next?’ - Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator.
    Topics: asks, products, career, im, amazon, youre, ecommerce, dont, modern, need, brands, whats, ceo, million.
  • - Today’s Freshsales review is exploring one of the better-known customer relationship management (CRM) tools built specifically for sales teams. Offering extensive automation and intelligence, Freshsales helps companies to streamline their processes and close more deals. The functionality of Freshsales is… Continue reading Freshsales Review (May 2022): Everything You Need to Know
    Topics: sales, review, freshsales, team, crm, know, access, contact, custom, need, users, tools.
  • HTS Codes: Everything You Need to Know About International Imports - HTS codes are important to your business for importing your products into the United States. Learn where to find them, what they mean, and how to use them. More
    Topics: code, goods, chapter, need, hs, digits, duty, imports, hts, states, international, codes, united, know.
  • How Ecommerce Will Empower Individuals In the Decade Ahead - Your daily life will be made easier by changes coming over the next 10 years.
    Topics: personalized, individuals, empower, ahead, youll, world, need, glasses, ar, parameters, ecommerce, based, purchases, decade.
  • How Hunter Got 100+ Mentions in 3 Months With Cold Outreach - Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.
    Topics: cold, prospects, email, listicle, best, product, mentioned, hunter, mentions, months, need, outreach, emails, youll.
  • How This Company Is Helping Ecommerce Brands Scale and Grow - The co-founder of 8fig shares how his platform is helping online sellers plan and execute their growth around their supply-chain needs.
    Topics: scale, need, businesses, fast, help, grow, company, ecommerce, small, extremely, brands, 8fig, helping, pay.
  • How This Founder Built A 7-Figure Business While Keeping A Full-Time Job - Roc Pilon was just 19 years old when he turned his passion for power lifting and working out into a business. He launched Gymreapers, an equipment and apparel company that makes affordable, stylish products or gym goers and athletes. In this episode of Shopify Masters, Roc shares his methodical approach to building a multimillion dollar business—all while working full time.More
    Topics: business, fulltime, market, 7figure, product, dont, need, brand, job, built, able, products, youre, founder, work, keeping.
  • How to Build a Detailed Business Plan That Stands Out [Free Template] - While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you're almost destined to face significant challenges.
    Topics: detailed, free, template, company, need, business, market, street, sales, marketing, plan, stands, product, build, restaurant.
  • How to Create An Action Plan: A Straightforward Guide for Marketers - Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back.
    Topics: steps, youll, plan, marketing, team, straightforward, create, marketers, need, plans, action, project, guide, specific.
  • How to Create a Holiday Marketing Campaign: A Step-by-Step Guide - The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.
    Topics: landing, guide, create, stepbystep, need, marketing, post, campaign, youre, offer, holiday, page.
  • How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
    Topics: need, add, sources, free, design, template, audience, templates, create, content, infographic, hour, information, data.
  • How to Grow and Scale Your Ecommerce Brand in 2022 - Learn how to harness recent trends and shifts in consumer shopping to propel your sales and scale in 2022.
    Topics: customers, brand, customer, online, grow, need, scale, social, shopping, experience, ecommerce, trends.
  • How to Pivot Your Content Plan According to HubSpot Marketers - Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened, and you need to pivot your content.
    Topics: strategy, plan, hubspot, according, needs, content, audience, customers, pivot, customer, need, marketers.
  • How to Price Your Product: What You Need to Know About Pricing Before You Launch - Pricing your products is one of the cornerstone decisions you’ll make as a business owner. It impacts almost every aspect of your business. Learn how to find the right price in this article.More
    Topics: variable, know, need, profit, product, pricing, launch, price, products, business, costs, margin.
  • How to Scale Your Small Business in 6 Steps - Scaling a business sustainably means being prepared for long-term growth. This guide will walk you through how to scale up your business so you always remain in control of your future.More
    Topics: plan, business, means, need, marketing, scaling, pantee, steps, service, right, scale, small.
  • How to Sell CBD Online - The CBD market is booming, and the growth of eCommerce will only amplify it. Now is the time to build and launch a CBD online store. Learn how to build your website and get the top tips for boosting your CBD sales. Why you Should Look to Start a CBD Online Store? 1. The CBD Market is Growing CBD is a budding business.The cannabidiol (CBD) market is booming but starting this post with a pun was unavoidable. In a report released from the Brightfield Group, a company specializing in predictive consumer and market intelligence for the CBD and cannabis industries, they noted CBD sales are expected to reach $20 billion by 2022, with a compound annual growth rate of 147%. While forecasts aren’t set in stone, historical numbers can’t lie. Ninety-seven percent of cannabis users primarily took CBD for chronic pain relief, while 50% of 100 respondents said they used CBD to reduce stress or anxiety. Looking at the same CBD usage statistics, 45% stated they took CBD to improve a sleep disorder, most commonly insomnia. Numbers aside, it’s hard to miss the explosive growth and use of CBD products. People of all ages, backgrounds, and lifestyles seem to be avid consumers and it feels like almost everyone has experimented with various forms of CBD for one reason or another. It is truly becoming a mainstream component of today’s culture, which means there is a huge market opportunity for business owners. Whether you’re already in the CBD business, or looking to break in, now is the time to launch your online store. For those with brick-and-mortar shops who might be wondering whether to expand, you honestly don’t have a choice. Taking an omni-channel approach to your CBD business will be the key driver behind continued success and growth, because if you don’t, your competitors will. 2. ECommerce in General is Exploding In the United States, sales of CBD in the e-commerce channel are forecast to increase from approximately two billion U.S. dollars in 2021 to more than six billion U.S. dollars by 2026. The new shopping mindset of the consumer is pushing more companies than ever to turn their sights to the internet, and you don’t want to get left behind. 3. The Constraints around CBD Have Loosened The passing of the 2018 Farm Bill federally legalized the production and sale of industrial hemp in the U.S., the plant where CBD derives. Legislation helped facilitate explosive growth in CBD products by reclassifying CBD and disassociating the compound from its cousin, THC, giving growers and businesses the ability to legally manufacture, sell, and ship hemp-derived products. This in turn gave consumers easier access to CBD, and as we know today, convenience in shopping is everything. Positive public perception surrounding weed in general is on the rise with legislators on both sides of the aisle looking to support the full legalization of cannabis. More than two in three Americans (68%) support legalizing marijuana, maintaining the record high level, according to a Gallup poll. The same research shows Democrats (83%) in support of full legalization, with Independents coming in at 71%, and Republicans on the fence at 50% supporting full legalization. 4. Consumer Demand is High From recreational use to treating everyday anxiety and stress, or even alleviating the symptoms of more serious medical conditions like Parkinson’s or PTSD, the reasons for consuming CBD are expanding, and just as with any product, consumers like having options. You can find CBD coffee shops as well as established spas offering CBD massages. Companies even sell CBD pet products. From CBD oil to gummies, chocolates, creams, supplements, vapes, or even chap stick and nasal spray, manufacturers and distributors are getting more creative with what products they’re infusing with CBD. The Bottom Line is Consumers Want CBD. The Demand is There. Nine million people started using CBD for the first time due to the pandemic; on average Americans spend an average of $20–$80 per month on CBD. One in three American adults have used CBD oil, and over 66% of the population is familiar with the product. Moreover, about 40% are using it for chronic pain relief. What does the average CBD oil user look like? 20% of U.S. adults aged 18-29 personally use CBD products, with the percentages decreasing as the age groups progress. An expanded customer base means more potential sales and opportunities for your CBD business, but it also means you need to find and define your ideal customer and product. The first step, however, is making sure your business is legal. Ensuring you Sell CBD Online Legally The answer to the question, “is it legal to sell CBD online?” is yes and no. If you’re looking to expand your existing company or are interested in starting an online CBD business, I’m sure we don’t have to tell you this, but we’ll restate it anyways – selling CBD oil or other products, online or in-store, is not the same as selling marijuana. They are different; marijuana is in fact still federally classified as a Schedule I narcotic by the Drug Enforcement Agency (DEA). A Quick Overview: CBD vs. THC Without getting into the weeds, the high-level differentiation between the two is that the compound CBD is typically extracted from the hemp plant, while tetrahydrocannabinol (THC), is extracted from the cannabis plant. CBD contains minimal to no traces of THC and is non-psychoactive, so it does not affect the brain the same way that THC does (also, if you caught that last pun, I promise there are only one or two more). While federally legal, CBD is still highly regulated both nationally and at the state level. The Farm Bill shifted oversight from the DEA to the Food and Drug Administration (FDA), which means there is a whole array of testing that needs to be done and labeling regulations that must be meticulously followed. States also have the final say as to whether it’s legal to buy, possess, manufacture, or sell CBD products within their borders. Using hemp-based CBD for recreational or medicinal purposes remains illegal in in Idaho and Nebraska. Do’s and Don’ts of Selling CBD Know your state-by-state laws. CBD sellers and buyers should know where CBD is legal. This is a two-way street. As a business owner however, you need to ensure that your online CBD store is built to handle the varying regulations. To legally sell CBD, all products must be within the THC limit of 0.3%. You need to be 100% positive the products you're selling, or if you’re manufacturing and providing wholesale options, that your CBD products follow this guideline and don’t surpass the legal limit. Do not make health claims. The FDA has issued warning letters against making health claims. While both marijuana and CBD have documented health benefits, there is only one FDA-approved drug that contains CBD at the moment, the epilepsy medication Epidiolex.  Some states have legalized medical marijuana and the grip on CBD is loosening, so the opportunities for researching cannabis and running studies to understand marijuana and CBD benefits are expanding. Until it’s been thoroughly vetted however, it’s best to steer clear of making health claims. Finally, your products must be labeled correctly. Your label has to say CBD (among other things). This is essential for you to not only ensure your FDA compliant, but for shipping carriers to acknowledge and mail your products. Finding a CBD distributor whose products comply with FDA regulations is vital, and just like your customers would expect to trust you as a business, you need to know you can trust your source. There are many components to a CBD business, and your distributor is just one piece of the puzzle. Starting a CBD Online Business So you’ve decided to dive in. You’ve researched how to sell CBD oil (or other CBD products), sculpted a business plan, and are now ready to build and launch your brand. There are several pieces you need in place to start selling and making revenue. 1. Finding a Reputable CBD Supplier If you already own a CBD shop, you can skip ahead to part 2. If you’re just getting started and are looking at reselling CBD products that have already been manufactured or are interested in creating your own, you need a high-quality CBD supplier. There are a number in the market today, both U.S.-based and international that you can choose from. Many wholesalers in the U.S. have been sourcing their CBD from Europe, where farmers have had years more experience in growing hemp, so sourcing from abroad is an option. With the 2018 Farm Bill in place, I would expect the national options to be on the rise. Regardless, there are two key documents you’ll want to make sure any distributor has - the cGMP and COA. Certificate of Analysis (COA). Make this mandatory and make sure you know how to read a COA report. It is essential for you to vet the quality of the products or CBD extract you’re purchasing and ensure you’re running a legal business. The COA is a report that provides the test results and analytics (usually run by a separate 3rd party lab), of the supplier’s CBD goods. It will confirm what plant species the CBD was extracted from, the levels of CBD and THC, and verify you’re within your legal 0.3% limit. The COA will also give you a detailed analysis and the percentage breakdown of the other components that might be found in the CBD, including heavy metals, pesticides used on the plant (sample below), and terpenes, an aromatic oil that is secreted from the plants (it’s what gives off that skunky or sweet smell). If you’re ever in doubt, you can always get a test run yourself. Neither you nor your customers should be surprised by what’s in your products and you don’t want to be responsible for health risks. Source: AZWholeistic.com Current Goods Manufacturing Practice (cGMP). GMP is set of rules and regulations set forth by administrations, like the FDA, to ensure that products are safe for human consumption by outlining standards for how they’re manufactured, cleaned, packaged, and handed. Manufacturing facilities that meet these standards will be given a certificate, which is a good indicator for you that their practices conform to FDA and individual state guidelines. 2. Building and Launching CBD Websites Your online store will be your most powerful tool for driving revenue, so you’re going to want to make sure it’s aesthetically pleasing and user-friendly. Ecommerce platforms come in many shapes and offer a myriad of capabilities and features. There is no one-size-fits-all solution. You’ll want to pick one that meets your business requirements. Option 1: Pre-Built Templates If you find yourself short of a web developer and need a solution that provides front-end themes, store templates, and other UI components out-of-the-box, companies like Shopify and BigCommerce might be a good choice. Platforms like these will also include other business critical features like shopping carts, but often provide flexibility when it comes to customizing. Option 2: Custom Stores If you want to provide a unique shopping experience tailored to your brand and consumer and have decided to go with a custom front-end, you will need an ecommerce solution that provides core services and features like shopping carts, checkout processes, and catalogue management. These pieces will have to tie seamlessly into your website and companies like Elastic Path or Commerce Tools will offer the type of solutions you’ll need. Either way, an attractive website with easy-to-understand navigation and fast loading times will make your users’ journey convenient and frictionless, the key to a higher conversion for you. Due to the nature of the CBD and marijuana industry, insurance companies, merchant account providers, and payment processors consider CBD businesses ‘high-risk.’ Many won’t take you on as a customer. Payment gateways and payment processors are no different, but there are a number that specialize in helping high-risk CDB businesses such as Payment Cloud or Easy Pay Direct. Make sure that whichever provider you choose, you can seamlessly integrate it with your full eCommerce platform or cart and checkout process. Without the ability to accept credit cards and process payments, an online store is pointless. A note on cannabis-focused cryptocurrency You can accept payment types outside of the typical credit card payment. For example, CBD companies like BlueBird Botanicals accept cryptocurrency on their website. Accepting and processing cryptocurrency payments gives you a broader array of payment pathways you can give your customers, many of whom may be trading cryptocurrencies. From household names like BitCoin, to industry specific options like HempCoin, there are a number you can look at. There is some concern that cryptocurrency will fail soon and that this link between industries will flop by association. However, it hasn’t yet and there seem to be close cultural ties between Cryptocurrency providers and CBD supporters, which is why many speculate the two industries have looked to each other for support. 4. Shipping Carriers With CBD being federally legal, you won’t face a lot of restrictions here, if you make sure you follow the guidelines of whoever you decide on using. The United States Postal Service has guidelines on shipping hemp-based products. UPS will carry your CBD products, just make sure you’re keeping tabs on what’s required. Top Challenges with Selling CBD Online & Suggested Solutions Everything we’ve discussed so far is just the tip of the iceberg. Once you’ve guaranteed your CBD products are legal, built your website, and found funding, the real eCommerce challenges begin. 1. Banking and Payment Processing  We just walked through a short overview of why these are important but finding a payment processor and merchant account for your company is probably one of the most frustrating parts of bringing your CBD business plan to life. Providers that specialize in helping ‘high-risk’ merchants usually have higher processing fees, more restrictions, and will give you less time to solve chargeback issues. If you’re only selling CBD products online, you’ll have to choose a 3rd-party provider that will process payments for CBD goods out of the gate. If you sell other goods and have decided to expand your product catalogue to include CBD, you already have these systems and providers in place. This means you may need more than one, and your back-end website logic will have to treat CBD products differently. You’ll have to handle any payment restrictions or limitations at the product-level. This will add a lot of complexity to your site architecture and will require a higher degree of customization in the back end. Resources for Finding online CBD Payment Processors or a Merchant Account for CBD The Best CBD Merchant Account Providers CBD Payment Gateways 2. Risk of Losing Access to your 3-party Providers You’re at the mercy of whichever merchant account provider, eCommerce solution, or payment gateway you choose. It’s not unheard of for these companies to update their acceptable use policies on a whim and add new limitations to what their platforms can be used for. With CBD still a gray area legally, you’re pretty much always at risk of losing access. Tip for Reducing Risk: Build a website that decouples your front end, or what the customer sees, from the back end and take a component-based approach to building your eCommerce experience. This is a technical tip but taking these steps will give you the flexibility you need to switch vendors quickly if needed and will give you complete control over your website.  What we mean by this is, don’t lock yourself into a single vendor that offers everything ‘out-of-the-box’ with a particular list of integrations they suggest using. Giving yourself options and flexibility will reduce the risk of you losing the ability to keep your business running. 3. Tying State Regulations into your Cart and Checkout Process If you’re selling a mix of products that aren’t just CBD-based, you need to make sure your online store can implement product-based shipping rules that will guarantee you stay within safe shipping zones depending on what’s in your customer’s cart. Different taxes may also apply to different goods and depending on the state, so your shopping cart will need to be able to access the right data and apply it accordingly. 4. Competition and Differentiating your Business Earlier in this post, we talked a lot about the extensive market opportunity that CBD provides business owners and how the rise of ecommerce is geared up to support the continued growth of the industry. Unfortunately, with opportunity like this, comes great competition. The ‘green-rush’ is very real. Everyone, from your next-door neighbor to your local coffee shop, gas station, and even multi-national organizations are looking to take advantage of this increase in market demand. Many pharmacies and retailers now carry CBD products. The good news is, it’s still not a reality to sell CBD products on major platforms like Amazon and eBay. Tips for Beating the Competition: This is why it’s vital you build a trustworthy brand that consumers will love and follow. This starts with you providing a custom, customer-centric online experience. It’s like that saying where you have seven seconds to make a first impression. In this case, your website will have to do that for you. 5. Marketing CBD: Advertising and Promotions Anyone’s initial thoughts on how to build awareness and beat the competition would be jump on the online advertising bandwagon. Sorry again, but you’ll face huge limitations here as well. Google and Facebook Ads will not run CBD ads. This means you can’t leverage some of today’s biggest consumer platforms to market your products, like Instagram, in the same way other retailers can. This is a key reason you see brands vying for the attention and support of influencers, which, is a great tactic to explore. However, short of getting the Patriots’ tight end Rob Gronkowski to partner with you and publicly back your business and product, you’ll have to get a little more creative in how you advertise your business. Tips for Advertising your CBD Business Focus on increasing website traffic with an SEO strategy and blog posts. We can’t state this enough, but your website is really the heart of your business. Build and implement a solid SEO strategy around CBD keywords and your products. Start a blog and publish regular, educational, and informational content. The goal here is to establish yourself and your business as an industry leader, or at the very least, as a knowledgeable and trustworthy brand. Blogs are also a powerful tool to connect to other 3rd party CBD companies or industry publications. Offering to link to them in exchange for a mention on their site will increase your backlinks and make you more favorable in Google’s eyes.   Leverage industry publications. Speaking of publications, there are several marijuana and CBD magazines and sites with both print and digital editions, all of which offer advertising in one form or another and have Facebook and twitter followers in the thousands. Take a look at some of our favorites: Cannabis Culture Magazine Marijuana Business Daily Leafly’s Blog Emails. Seems basic but drive site visitors and blog readers to subscribe or leave their email so you can continue to send them information. Tradeshows. This is huge. Due to limitations surrounding online advertising, you may want to place a higher priority on making it to in-person events. There are several shows globally, multiple times a year - and they’re expanding rapidly. Tradeshows are not only a great place to meet potential customers and other CBD business owners (if you’re B2B) but also CBD suppliers, growers, manufacturers, labs for testing and analytics, flavor suppliers, and distributors. You might even meet a law firm or eCommerce platform that specializes in CBD. CBD Expo CannaCon Top Features to Look For in an eCommerce Solution for CBD We’ve talked a lot about how your website will be the key to success for your CBD business. All aspects of your business will flow through that online portal and because you’re selling regulated goods, some aspects will be more difficult to manage. Here’s the three key attributes you should look for when building your eCommerce site: Scalability. Whether it’s handling a larger volume of traffic and order placements, to a growing product catalogue, your site, and primarily your cart and checkout process, should be able to grow with you as your business scales. Flexibility. You need to seamlessly integrate with a multitude of 3rd party providers that address steps across the entire customer journey to keep the engine running. Just as you should be able to easily weave one into your architecture, should you be able to replace one. When your payment processor decides to stop handling payments for CBD products you don’t want to be stuck and risk losing the ability to accept credit card info. If you’ve decided to accept bitcoin payments for your products, you ecommerce site will need to be able to handle multiple payment types. Long term, as you expand, you might want to start using multiple languages and accepting foreign currency. You will also need to implement a variety of tax specifications and shipping regulations by state. If you decide to include an age-verification step in your checkout process, your site will need to be able to accept and process this data. Speed. You lose revenue for every millisecond your site doesn’t load. We’re not kidding. Amazon did a whole study on it. Your site’s architecture and the tech stack that supports it will directly impact your site performance. Building your eCommerce Experience with Elastic Path You only get the true flexibility you need from an eCommerce site that has an API-based architecture that decouples your front-end from your back end. Yes, I’m talking about headless, but merely picking a headless solution isn’t enough - you need a headless approach that is also ‘services based’ (meaning each part of your eCommerce journey is a separate microservice component that can be assembled together). We’re not talking about using a platform like BigCommerce, Salesforce, or Shopify that offer a form of ‘headless,’ where the APIs are bolted onto the infrastructure already in place, but about building CBD websites with a natively microservices-based back end completely built on APIs. This will enable you to create an eCommerce site with fit-for-purpose components and provide only the features you need. You can learn more here, about why a headless approach to ecommerce is the best option for regulated or high-risk businesses. With Elastic Path you can easily manage complex back-end logic and alleviate many of the challenges you’ll have to face when building and launching your online CBD store. Let us know if you want to learn more about how Elastic Path can help you launch and manage your CBD business.
    Topics: business, products, need, youre, cbd, sell, payment, ecommerce, marijuana, online, site.
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  • Pros & Cons of Dropship eCommerce - Dropshipping is one of the easiest, low-barrier to entry businesses provided you have access to the internet. If you’re not familiar with the dropship business model it’s relatively simple; you set up a virtual storefront and sell items at retail (without holding inventory), to which you forward for fulfillment by a wholesaler, and you in turn keep the profit. How Popular is Dropship? Dropshipping is still a viable business given that dropshippers have the leverage to earn more than 50% profit than those who keep their own inventory; and with eCommerce steadily on the rise even post-pandemic, there is opportunity to reach customers where they are with this method. Suppliers also stand to gain with 18% more profit selling their products to dropshippers. Sounds simple? It is and it isn’t. In this post we’ll take a second look at dropship and review the pros and cons as a business model. We’ll start with the pros: #1 Pro – Turn a Profit if the Product is Right You’ll want to do a fair amount of brainstorming and market research before venturing into the world of drop ship. The key to success is finding your product niche. With eCommerce heavily influenced by competition, you’ll need to stand out in the marketplace. Look at what’s trending; are there upticks in a particular industry such as health and beauty, driven by a social media influencer touting the next greatest skincare regimen? Is there a new craze in mobile accessories targeting the 18–24-year-old set? Current trends point to increased spend within women’s clothing, baby items, and tools (think specialized all-in-one kits for the home or car), with beauty products not far behind. #2 Pro – No Inventory Management Without the pressure of where to store product, you have freedom to test products without buying in bulk. Less overhead, less to worry about. Your biggest upfront expense is how you will host your virtual storefront, but more on that later. #3 Pro – Work with Trusted Vendor Partners A good partner is crucial to your success. You’ll want to work with vendors who offer ease of use, support, and speed, such as selecting a reliable Order Management System (OMS). We commonly work with Jetti and FluentCommerce for order management integrations specifically related to drop ship. We cover more top OMS providers in our blog for more insight as to Who’s Who in the market, and what questions you’ll need to ask to determine what provider is right for your business. #4 Pro – Speed to Market You’ll be off the ground and running in no time. With no physical retail space and inventory to manage and insure, your startup costs are minimal. Your focus with any dropship business as we’ve mentioned above is the product mix; you’ll want to focus on a niche market or what’s trending like fire in the market. It’s also a good idea to test products since you don’t need to purchase in bulk. #5 Pro – Scalability Dropshipping is highly scalable considering you can sell about anything and ship it to anywhere in the world, provided your fulfillment vendor has service there. And now for the inevitable Cons: Want to Learn More About the Top eCommerce Solutions? If your team is thinking about or currently evaluating an eCommerce software, you likely have many questions and possibly some concerns about different eCommerce software providers. Check out our guide comparing the top 4 solutions. Read the Guide #1 Con - There will be Upfront Costs You are essentially creating your own personal storefront, so you’ll need the platform to build it out and go live. Vendors like Shopify, WooCommerce, OpenCart, and Drupal are common in the market, with WooCommerce known for its economy especially when starting small dropship stores. A basic WordPress site could run between $1,500 - $3,500, however if you need advanced features, you’re looking at additional spend for plug-ins and customizations. From the Shopify side, it’s an estimated monthly charge of $30 to create and host a site, along with their selection of themes and branding tools. Building rapport with your customers begins with a name. Choose a domain name that fits your brand style and is memorable. The average domain cost is between $5-$20/year. If you need help selecting a name with a ring to it, try using a domain name generator to see what’s available. You’ll need to invest in advertising. As your business grows organically you may scale the budget back, but when you launch take full advantage of mobile and social ads to get your name out there. Ask Plenty of Questions Look at the basic features offered by a provider such as product, catalog, payment gateways, taxes, and shipping methods, and determine what you’ll require to get up and running. You may not even require additional plugins at this stage in the business. You’ll also want to consider ease of use with clean user interfaces, and the all-important scalability factor. I recommend looking at several vendors to compare your needs to go live quickly, and where you see yourself in a year. #2 Con – This is Not a Get Rich Quick Business Model If you’re looking for overnight success, dropshipping is not the right business for you. It’s not simply opening the virtual storefront and advertising while your fulfillment partner does all the work. A growth mindset will serve you well. Knowing what to sell and for how long is key to dropshipping success. Bear in mind again with so much competition you’ll need to stand out with the product and how you sell it in your store. This article offers tips on how to make your dropship offer unique and profitable. #3 Con – You Have Less Control of the Customer Experience In contrast to a B2C or D2C channel, you have little control over outcomes such as shipping and packaging; especially if you are drop shipping overseas. If there are customer complaints regarding shipping delays it’s out of your control to fix it, if not prohibitive. This is where finding a reliable fulfillment vendor is so important; you’ll need to build a relationship with them and know their limitations and strengths. #4 - Lack of Quality Control You’re selling a product sight unseen with little shipping control. The condition of the product once it’s received can be unpredictable. If you have concerns about a product’s initial quality, it’s recommended to order a sample to see and touch for yourself. This is also a perfect opportunity to create product imagery or content for your storefront to put the product’s best foot forward. Dropshipping May be Just the Right Model for You A fair number of pros and cons in the drop shipping model, however if you do your market research, keep an open mind, pick the right vendors, and strike while the iron is hot you stand to fare well.
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  • The Ultimate Guide to Video Marketing - If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
    Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
  • Top Barriers to Composable Commerce and How to Overcome Them - The Composable Commerce approach is the way forward for businesses looking to transform their eCommerce user experiences quickly, efficiently, and with reduced risk. By 2023, Gartner predicts that organizations who’ve adopted a composable approach will outpace competition by 80% in the speed of new feature implementation. We recently hosted a webinar alongside our partners Algolia and Contentful, to answer top questions about Composable Commerce in practice, and provide use cases from brands who are embarking on eCommerce solutions and expanding their footprint. First things first, the data. A recent survey of over 400 eCommerce practitioners reveals businesses are on the right track to adoption: 95% believe the composable approach is the way forward in modern commerce 82% anticipate a lower total cost of ownership (TCO) with adoption by as much as 25% in savings These numbers indicate confidence in the approach, however there are significant questions stemming from the how-to. Top Barriers of Composable Commerce and How To Overcome Them Barrier 1: I am concerned about my team working in many different solutions When using a monolithic approach, it’s common to have one team in charge of all aspects of commerce. With a Composable Commerce approach, we must change the expectations of how our teams work, and how they work together. Rather than one team own all of commerce, we see sub teams focused on a specific area of commerce. These smaller teams can work independently, and in concert with the greater commerce strategy. While the flexibility of the technology enables this, it becomes critical to spend time defining responsibilities and workflows, so teams feel empowered to embrace this new way of working. Historically, if product information needed to be updated, often the development team would be asked to update. But, with this approach the development team can focus on ensuring all the process flows work, the performance objectives are met and the teams that are responsible for product information can work independently and manage the information. While there are different interfaces in a multi-solution commerce platform, the data is open and able to be visible across the tech stack, so most teams will only be interacting with one. Barrier 2: My technical team doesn’t have experience with this approach No matter your level of digital maturity, there is a solution to achieve your eCommerce goals. Other points to consider: how far along are you on the digital journey? Do you have systems in place? If you have a seasoned system integrator on board, they can guide you through and alleviate pre-launch stress. You may also consider pre-built functionality such as Elastic Path’s Pre-Composed Solutions™ that offer the convenience of multiple integrations and vendors in a single business-ready package.   Is Composable Commerce Right For You? It can be a difficult question to answer. Check out our comprehensive guide on the modern approach to learn more about the architecture, benefits, and if it makes sense for your business. Read the Guide Barrier 3: I need to be able to make changes For those businesses worried about the overall lift, composability provides the foundation to launch what you need, when you need it, and to adapt as you go. You don’t need to make changes to the entire system to launch new products, new channels, or a campaign. Barrier 4: I’m worried about the cost There is no one-size-fits-all figure for implementation cost. You’ll be looking at a few key factors when evaluating a provider and your own unique requirements such as subscriptions, third party licensing fees, business and developer tooling, if you’ll require an SI to assist with migrations, etc. It really does depend on your business needs and what systems and partners you currently have in place. Cost is a common misconception in the buying process. When purchasing a multi-vendor solution it’s often thought you’re paying for functionality you’ll never use. With the composable commerce approach you are paying for and leveraging the services you use. You are free to use vendors within the open ecosystem as they apply to your specific business needs and not be locked-in to vendors or solutions. Barrier 5: I expect a lengthy implementation Aside from flexibility once you’ve deployed, the composable commerce approach offers speed to market. Your launch can be a staged process by functions as you need them within weeks not months. Much like the discussion around cost, you leverage what you need, when you need it. Interested in learning more? Watch the full webinar below!
    Topics: ecommerce, commerce, barriers, need, composable, way, team, work, approach, business, teams, overcome.
  • - During this Triple Whale review, we’re going to be looking at a leading analytics solution, designed to change the way companies interact with metrics and data. One of the most complex parts of running a successful business is getting insights… Continue reading Triple Whale Review: Everything You Need to Know
    Topics: whale, companies, triple, app, data, need, multiple, review, business, view, track, know.
  • Waterfall Charts: The Marketing Graph You Need to Hit Your Goals - Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
    Topics: choose, goals, data, graph, marketing, hit, charts, values, chart, traffic, value, youll, waterfall, need, create.
  • Watermarks: Why You Need Them + 6 Easy Steps to Create One - Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
    Topics: help, steps, watermarks, easy, watermark, protect, social, create, media, need, content, brand, image.
  • What Are Keywords? (and Why You Need to Know How to Find Them) - What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.
    Topics: content, keywords, know, search, specific, need, rank, ppc, website, seo, marketing, keyword.
  • What Is Servant Leadership? - Leadership looks different for everyone.
    Topics: understand, servant, leaders, leader, succeed, work, need, help, leadership, employees.
  • What I’ve Learned about Ecommerce Platforms - Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date.
    Topics: ive, ecommerce, worked, need, features, resources, business, bigcommerce, platforms, budget, learned, platform, needed.
  • What Small Ecommerce Sellers Need to Know About Economic Nexus - Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they…
    Topics: law, tax, economic, sellers, ecommerce, states, need, laws, state, nexus, threshold, property, small, sales, know.
  • - What is MyShopify? And MyShopify.com? How is it different from any Shopify online store? In this article, we explain the exact purpose of MyShopify to ensure all store owners are clear about its functionality, what to do if you encounter… Continue reading What is MyShopify? Everything You Need to Know
    Topics: online, domain, myshopify, subdomain, need, shopify, youre, myshopifycom, custom, site, website, know.
  • Why CRM and Marketing Automation Need Each Other - Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.
    Topics: crm, work, automation, sales, need, process, prospects, lead, marketing, customer, software.
  • Why E-Commerce Businesses Need to Rethink Their Channel Strategy - The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors.
    Topics: need, strategies, amazon, traffic, businesses, channel, channels, strategy, ecommerce, multiple, rethink, data.
  • Why Telemedicine Is the Future of Healthcare - From safety to ease of access, from reduced costs to AI-driven customized care, why virtual appointments are and will continue to be the proverbial win-win-win-win.
    Topics: rural, office, miles, healthcare, need, patients, care, telemedicine, virtual, future.
  • Why You Need to Prioritize Direct-To-Consumer Strategies - Direct-to-customer strategies can grow your business exponentially.
    Topics: engine, keywords, specific, strategies, site, set, prioritize, retail, directtoconsumer, search, small, business, marketing, need.