Top 2023 resources on online
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10 Best Black Friday / Cyber Monday Deals on Software in 2022
Black Friday is a glorious day for shopping! Most retailers offer up to 40% off of some of their best-selling items- saving you plenty of dollars on the season's must-have products. Of course, we all know Black Friday and Cyber…
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Topics: black, best, online, nov, shopify, software, ecommerce, deals, deal, cyber.
12 Free Personality Tests You Can Take Online Today
Personality tests are a great way to explore different aspects of who you are and uncover layers you perhaps hadn't recognized about yourself before.
Topics: today, emotional, test, know, youre, skills, work, career, free, type, tests, online, personality.
14 New and Updated Online Video Tools
Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
Topics: videos, available, media, users, video, online, creators, tools, content, updated, live, shopping.
16 Effective Ways to Build Your Online Presence
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
Topics: brand, create, ways, build, social, email, online, customers, content, effective, media, presence.
16 Leadership Resources for Any Stage of Your Career [+ 9 Extra Tools]
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in.
There's a new way to think about leadership. It's time to focus on the relationships that are essential to business success.
Topics: business, offers, courses, great, learning, extra, leadership, resources, help, stage, tools, podcast, career, online.
19 Omnichannel Experience Examples from Top Brands
This post was originally published in July 2022 and has been updated for relevancy on Nov 29, 2022.
Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey. Shoppers crave experience, and the way to get to an optimal experience (and the conversion), is to collect and act on the data.
The numbers (from the mouths of actual shoppers) help tell the story:
Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel
Customer retention rates are 90% higher on omnichannel vs. single channel
Ninety-eight percent of Amercans switch between devices on a daily basis
Source: Clout Brands
The experience plays out in any number of ways, dependent on customer preference; do they want to shop entirely online and pick up in-store? Do they prefer the in-store experience but engage with an app during the buying journey? Do they want suggestions of other products of interest based on their purchases? Maybe they enjoy building up points towards offers and promos? Brands have more power than ever to meet the shopper where they are.
I don’t know about you, but I love a good app. The food kind, yes, but for these purposes, the digital kind just as much. I’m not attached so much to the in-store experience, but when I do shop in the physical realm, I like an app to play well and merge the two worlds with the end game being my convenience and confidence in the brand.
When I enter a store, I like to know where I stand in my loyalty program, any possible offers directly loaded to my account, and similar deals in-store to online – no surprises. Nothing like the frustration of finding out a deal on my favorite shampoo is only available online when I sign up for delivery.
Today’s brands are embracing the omnichannel experience and reaping the rewards: more conversions, lower bounce rates, and maintaining a healthy Customer Lifetime Value (CLV), to name a few. And how do they do that? By investing in the omnichannel experience. Here is a selection of brands raising the bar on creating differentiated experiences…
1. Best Buy
The leading electronics retailer does a few things well in the app space to refine the omnichannel experience. It’s easy to navigate and uncluttered, but packs relevant information in a well-balanced flow, with the shopping cart always within sight at the top. I can set my store by allowing the app to pin my location, or easily change stores with a tap.
Shoppers have options for checkout with curbside pickup, or of course add to cart. A particularly helpful feature is the ability to locate a product at a different store and have it shipped to the designated My Store, or have the option to pick it up where it’s available right now for pickup today.
Other convenient features include deep deals of the week on frequently purchased items like smart TVs and laptops, and seasonal sales for Back-to-School events or the high volume sales events like Black Friday and Cyber Monday.
2. Disney Experience App
For those Disney lovers out there (I’m a big fan of Moana, anyone else?), downloading the Disney Experience app makes the most of any family vacation to the Magic Kingdom or any one of their attractions and parks.
Through the dedicated app visitors are able to create a plan before entering their park of choice and use the app during their visit to engage with more of the attractions. There are many conveniences accessible through the app such as the Disney Genie to track your itinerary and make reservations. A built-in guide to make the most of your experience pre-visit, and discover more of what’s available based on your interests or the age groups within your family.
Showtimes and hours are listed daily by park on the app so you won’t miss a minute, and for some select attractions access the virtual queue prior to the park opening to get a jump on the day. With the sheer size of the parks and attractions and the high volume of visitors each day, Disney helps true fans navigate the experience with customizable features based on preference - a sure way to encourage repeat visitors and loyal fans.
Disney tracks and acts on multi-generational preferences with the ultimate goal of winning lifetime omnichannel customers:
The most critical outcomes of Disney’s pivot to providing STEM toys will be an increase in customer lifetime value (CLV) for Gen Z customers, which will be seen through the lengthening of connection between on-screen content and in-person purchases.
Source: Ivey Business Review
3. Crate & Barrel
Home goods retailer Crate & Barrel is responding to the call for streamlined omnichannel experiences regardless of channel in ways involving payment and pickup. The retailer is expanding payment options with digital wallet and Buy Now Pay Later (BNPL) adoption. From an omnichannel perspective, Buy Online Pickup In-Store (BOPIS) was widely adopted during pandemic restrictions and has not waned since in-person restrictions were lifted. Customers clearly like the convenience, speed, and peace-of-mind of picking up their items curbside.
A pharmacy favorite for many, CVS expanded their app to include many shopper conveniences. I’m able to see what prescriptions are on auto renewal and ready for pickup, or schedule delivery. I get a clean look at my loyalty rewards status, including what deals are available that week. With a tap the deal is added to my loyalty account and will appear at both in-store (both live and self-checkout kiosk) and online checkout. For those preferring the in-store experience, any CVS location allows customers to print out loyalty program coupons at a kiosk, and select locations offer self-checkout.
Another worthy pharmacy omnichannel example is the digital offering Walgreens built for their customers. To deliver a more convenient pharmacy experience, they launched a mobile app enabling customers to refill their prescriptions by scanning a barcode on their medication with a smartphone.
Customers can also access their prescription history, easily change pick-up locations, and set a pick-up time. While not groundbreaking, it’s a prime example of how pharmacies can and should be thinking about how to improve their customer omnichannel experiences.
Shoes! Handbags! Accessories! DSW has it all, including the deals. The dedicated app in my experience has been just as well-organized and friendly as the in-store experience. Again, well thought out flow of information, and plenty of personalized offers. I’m reminded of how far I have to go to reach the next membership threshold (for even deeper discounts), and my coupons are front and center with a gentle reminder to BUY THE SHOES. I can easily change my store, and when in-store I have the option for self-checkout. Simple and satisfying, like all shopping experiences should be.
7. Dunkin' Donuts
Go ahead, treat yourself to some Dunkin’. The app reflects the branding and feel you’ll see in-store, plus the meaningful extras like joining the loyalty program for freebies, and the ability to order ahead and skip long lines. They also do a great job with imagery tantalizing their fans with what’s on the menu. They offer equally satisfying experiences in-store for those who want to kick back or work, but for those on-the-go the omnichannel customer conveniences are there for those who want them.
JCPenney gets high points when it comes to omnichannel examples by offering Buy Online Pick Up in Store (BOPIS), and also offering returns on online purchases in-store (cross-channel returns). They’ve also brought their online experience in-store by having their website accessible at POS. JCPenney team members use it to check inventory at other locations and place orders. These investments add up to a better, faster, more convenient experience wherever their customers are.
A well-known retailer headquartered in Ohio, Macy’s is a standout among the more traditional department store formats who successfully weathered the retail storm by incorporating more digital assets into the customer experience. They’ve made significant investment in their app for easier product discovery and checkout, and they’ve also invested in smart fitting rooms in-store complete with wall-mounted tablets for customers or associates to scan items for availability across locations.
Another feature of the in-room tech allows a shopper to “complete the look” with access to reviews and product recommendations. The investment to scale their omnichannel experience shows in the numbers: their digital sales were up 12% in 2021 and were up 36% over 2019.
Meijer is a leading grocer in the Midwest. They offer food, clothing, electronics, home goods, toys, and a broad selection of craft beer, wine, and liquor. Talk about one-stop shopping. As a loyal Meijer customer, I have their app and I am an mPerks loyalty member. Their in-app functionality directly affects the omnichannel customer experience.
Each week I “clip” digital coupons based on my purchases (personalization), with the option of curbside pickup or delivery. One of my favorite features on the app is all my receipts are stored by date, and I have a clear picture of how much I’ve saved over a time to the cent. If for some reason I need to return an item I don’t need to find a paper receipt, the app recalls it for me. Notice how clean and personalized the interface is; their physical stores mirror this aesthetic down to the color palette and coupon layout.
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As an avid outdoors fan, REI is the place to go for everything I need to enjoy myself with the best equipment, developed by people who’ve been there. By joining the co-op for a nominal fee, I’m a lifetime member with exclusive access to discounts and promotions.
With this membership, I feel as if I’m a part of something special. REI takes a clear stance on sustainability and stewardship; for example, they’ve consistently run a social proof campaign at the holidays to encourage people to #get outdoors, instead of shopping on Black Friday. Their stores are closed on the sought-after, controlled chaos of the shopping holiday, to give their employees back the time to enjoy outside. Clearly walking the walk, REI.
Their app offers in-store pickup or cart checkout for ease, and I get a sneak peek at their Garage Sale events for co-op members only. Their blog is worth the time; so many testaments to loving the outdoors, and a full schedule of in-store events and trips designed for all season sports and an active lifestyle. They have a customer for life. The level of omnichannel customer service is well balanced from in-store experts to chat, to a dedicated customer service number, depending on customer preference.
Retailing behemoth Target continues to go all in on the omnichannel experience with exceptional results. Their Buy Online Pickup In-Store (BOPIS) usage increased exponentially during the height of pandemic restrictions (nearly 500%) and has remained a top priority for the retailer. Customers enjoy the convenience of ordering basics online and having the order fulfilled and loaded into their car by Target team members in under 2 hours from time of order placement. BOPIS is seen as a safer option for customers who have limited physical capabilities and may not be able to lift heavier items into a vehicle without injury. A win for accessibility for all.
A global luxury jeweler since 1998, Romania-based Teilor needed more of an omnichannel experience to connect with customers given pandemic restrictions. The traditional in-store experience had to be rethought. Elastic Path was eager to help them transition the experience with the expertise of systems integration partner Orium, formerly Myplanet.
Managing three child brands across numerous catalogs, and expansion into multiple locations required a simplification of sorts onto a single platform using Elastic Path Pre-Composed Solutions (™) for a quick launch.
Read their case study for more of the Teilor omnichannel story.
You may have heard of this beauty giant in the retail space, offering live demos from hair and makeup stylists. What I love about the app experience is how I can get the same treatment from wherever. They have a virtual beauty assistant of sorts, where I snap a pic with my phone and see how a bronzer or lip gloss shade will look on me prior to purchase. It’s like being in-store without messy testers. I can schedule an appointment at my nearest location, and as you can see from the screen grab, they keep me informed of my purchase history across channels.
I know many have mixed feelings on phone carriers, but I do enjoy the Verizon in-app and in-store omnichannel experiences in equal parts. The few times I’ve been in a store, I’ve had great service and not felt pushed to buy add-ons I don’t need. That might be luck, but for the in-app experience it’s been consistently helpful and easy. From the app I can manage and order existing and new devices, chat with the help desk, get deals and offers, and make changes to my account like Auto Pay.
A particular feature has also strangely pleased me. In my settings I can set a name of what I like to be called. It’s touching (and a prime example of personalization), to open the app and see first thing, “Hi, Em.” Well done, Verizon. You got me.
16. Dick's Sporting Goods
With about 600 stores in the eastern U.S., Dick’s also owns Golf Galaxy, and operates specialty stores True Runner and Field & Stream. Where Dick’s gets their omnichannel wins are through the in-store experience in how they equip their team members. Referred to as an “endless aisle” experience, associates have handheld devices to assist shoppers with real time inventory and product information.
17. Sierra Trading Post
If you know this company, much like another name in their retail family, TJ Maxx, you probably know that its shoppers are price-conscious. It’s a key driver in their value proposition. To deliver on this proposition just as items are tagged in store with a comparison price, the same information is available for online shoppers. Additionally they offer Buy Online Pickup In-Store (BOPIS), consistent pricing across channels, a shared cart across devices, and three ways to contact customer service: phone, email, or chat.
They’ve essentially written the book on omnichannel experience and making the path to purchase as seamless as possible across channels, and while they were at it, revolutionized the way we access and purchase music.
From talking to an expert live in-store, to chatting online and purchasing for contactless delivery, they’ve reimagined the commerce experience. They were industry leaders in launching Apple physical locations that allow customers to interact with their products live before purchase - Apple stores set the bar for in-store discovery. After initially browsing and asking questions, shoppers are free to either purchase in-store or complete the purchase from any device.
As long as we’re talking about behemoths, I’d be remiss not to include Amazon. They’ve set the bar for eCommerce best practices, but have not let the in-store experience fall by the wayside given there is appetite for it. With their Amazon Go stores they’ve expanded the physical store to connect with the online experience by enabling zero contact checkout.
For those Whole Foods shoppers, in-store checkout is connected to your Amazon account to access discounts and create more opportunities for personalization with product discovery. You may have also seen Amazon pop-up stores in airports and shopping centers using the Amazon Go model, for those busy travelers on the go. As omnichannel experiences become more relevant due to customer demand, look to Amazon as a thought leader in the space.
This is by no means a complete list, but it does give you an idea of how much the best omnichannel retailers (big and small) are investing in omnichannel. It’s no longer a nice to have, but a must to stay competitive. Looking for more insights? Check out our guide to Implementing an Omnichannel Strategy.
Topics: customer, app, stores, experience, instore, pickup, omnichannel, customers, store, examples, online, brands.
2023 Ecommerce Fulfillment Statistics: What the Data Tells Us
Today’s top ecommerce Fulfilment statistics provide us with some useful insights into the current state of the online shopping landscape. While there are multiple factors contributing to whether or not a digital seller is successful, few things are more important…
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Topics: online, ecommerce, tells, statistics, shipping, free, consumers, say, customers, fulfillment, delivery, retailers, fulfilment, companies, data.
3 Sure-Fire Ways to Drive More Online Demand for Your Products
Use these three levers to drive the best online traffic to your product pages.
Topics: products, conversion, surefire, quality, need, product, consumers, digital, demand, brands, content, traffic, online, ways, destiny, drive.
40% online shops mislead customers
Nearly 40 percent of online shops in Europe uses so-called ‘dark patterns’. These are ways of encouraging customers into making a purchase under false pretenses, such as hiding costs and false countdowns. These are some of the results from research by the European Commission. The study included 399 online stores…
Topics: shops, false, customers, european, dark, consumer, online, mislead, information, commission, costs.
40+ Best Free Online Marketing Classes to Take in 2023
The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
Topics: best, content, online, courses, youre, classes, social, media, learn, course, seo, free, marketing.
46 Best Free Online Courses For Whatever You Want to Learn
Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
Topics: marketing, best, learn, course, need, online, free, media, business, youll, courses, social.
5 Networking Tips for Entrepreneurs with Disabilities
Running your own business can be a great career choice for people living with long-term disability or health condition.
Topics: disabled, great, tips, online, business, disabilities, events, entrepreneurs, disability, inperson, way, networking.
5 SEO Best Practices for Retailers This Holiday Season
'Tis the season for holiday internet shopping. Optimize your ecommerce SEO and website with these five hacks.
Topics: online, images, website, checkout, traffic, seo, ecommerce, product, keywords, hacks, sellers, store, holiday, season, page.
5-Minute Mentor: How Do I Get My Products In Front of Customers Online?
Here's how to incorporate e-commerce into your existing brick-and-mortar sales.
Topics: workin, julia, imports, cofounder, business, online, 5minute, customers, mentor, writer, company, success, york, products, terry.
50+ of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
Topics: products, earn, online, programs, commission, affiliate, highest, offers, marketing, best, pay, program, life.
9 Best Ecommerce Hosting Providers in 2023
An ecommerce hosting provider stores the data needed to power your online store. Everything from page loading speeds to site security is managed by your hosting provider. Here’s how to choose one that grows as you do.More
Topics: store, youll, server, provider, website, host, best, need, ecommerce, hosting, providers, online.
9 Critical 2023 Trends in eCommerce Payments
9 Critical 2023 Trends in eCommerce Payments
Are you an eCommerce merchant looking to increase sales while streamlining the checkout process? If so, you need to stay on top of the current eCommerce payments trends.
We've seen a big shift in how customers want to shop and pay for their purchases since the era of digital commerce came on the scene, and the landscape is only changing by the year. In the past, customers were limited to a small range of payment options, such as credit cards, for all their eCommerce payments. These days, however, buyers expect flexibility in a million different ways when it comes to paying online.
In this blog, we’ll cover nine essential eCommerce payments trends for 2023 and explore how sellers can adopt or adapt their payment solutions to meet customer expectations and stay ahead of the curve.
Digital wallets, aka e-wallets, have become a popular trend for payments both online and in-store - and they’re only getting more and more common. By the end of 2023, it's expected that over 4 billion people will use digital wallets for their purchases, with 30% of all POS payments happening via an e-wallet.
Digital wallets like Apple Pay, Google Pay, and Shopify Pay make it easy to make purchases in-store and online. A lot of retailers are already on board with this trend, and it doesn't look like it's slowing down anytime soon. This makes e-wallets a critical piece of any merchant’s eCommerce payments option portfolio in order to keep up with and stay ahead of the competition.
2. Loyalty programs
All great retailers recognize the importance of customer loyalty, and a great way to incentivize and build this is through loyalty programs. A loyalty program often involves offering discounts, points, or rewards in exchange for customers returning to that particular business over and over again. This can range from offering a percentage discount on future purchases to giving exclusive access to certain products or services not available elsewhere.
Some businesses also offer a tiered system where bigger spenders get greater discounts. This offers further motivation to come back time and time again, creating a relationship of trust between customers and companies and building a tradition of strong sales from loyal returning clientele.
3. QR Codes
QR codes were very popular back in 2010, but since then, their popularity has been on the decline - until the pandemic hit. Now they’re having a moment again! You see them everywhere these days, especially in the retail, events, and hospitality industries.
For instance, in restaurants, you can scan a QR to check out the menu, place an order and even pay for your meal - no need to wait for a server. For both online and brick-and-mortar retailers, QR codes are popping up in use cases like scanning a code to get access to exclusive offers and other product lines or to get or give a referral discount.
These use cases and others make QR codes one of the critical eCommerce payments trends to look out for in 2023.
Cryptocurrency payments are changing the way consumers make online purchases. Paying with Bitcoin, Ethereum, or Litecoin is secure and fast: just a few clicks of the mouse and you're done.
Customers love the feeling of being “in the know” by paying with their favorite cryptocurrency, and true privacy enthusiasts appreciate the (relative) anonymity of not having to divulge all their personal information to merchants in order to make a purchase.
In light of this, more and more merchants are starting to accept cryptocurrencies like Bitcoin as legitimate forms of payment. This means savvy retailers, both online and offline, would do well to look into doing the same in order to stay on-trend.
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5. Buy Now, Pay Later
Buy now, pay later is totally in right now in eCommerce payments trends. BNPL payment options give merchants the power to broaden their customer pool by drawing in larger basket values for low-value items and increasing purchases of high-value items that customers might otherwise shy away from. All in all, it's a convenient way to keep sales steady, even in tough economic times, with a relatively low cost to merchants.
Merchants who want to take advantage of buy now, pay later setups have lots of options, including EP Payments, which offers a best-in-class buy now, pay later program powered by Stripe. Retailers who want to stay abreast of consumer-favorite trends in 2023 would definitely do well to make this payment option a priority.
6. Payment Applications
Payment apps are convenient options that more and more consumers are taking advantage of. For merchants offering these apps as a payment method, customers can enjoy a fast and simple checkout process using NFC, QR codes, or P2P networks.
Customers love the ease of use and touchless convenience of not having to whip out the plastic for every payment, and merchants appreciate the speed at which transactions take place.
Payment apps like Google Pay, Apple Pay, and Venmo are already staples in this corner of the eCommerce payments market, with new contenders consistently appearing on the horizon with a hot new feature or service. Some payment apps even offer rewards for frequent users or bonus tracking tools, which help turn this eCommerce payment method into a bonafide customer acquisition and retention tool.
Biometric payments are becoming increasingly popular with consumers due to their extra level of security and convenience. Merchants who offer biometric options allow customers to use their fingerprint, facial recognition, or iris scans to authorize payments instead of passwords or PIN codes. This makes fraud a lot harder since biometric data is unique to each person, making it practically impossible for thieves to copy.
This kind of verification can help make customers leery of giving out their personal data online feel more secure and willing to part with their cash. This gives eCommerce merchants leverage to attract more customers in less time by offering a uniquely secure checkout experience.
8. Voice-Enabled Payments
Voice commerce, a realm of commerce technology that includes voice-enabled payments, is becoming super popular for its ease and simplicity. This technology is exactly what it sounds like: merchants that provide voice-enabled payments give customers the option to input and confirm their payment info using only their voice.
This technology has the potential to revolutionize how people make payments in much the same way that voice-enabled tech like Siri and Alexa revolutionized personal productivity.
In fact, merchants can leverage voice assistants like Alexa to enable customers to make purchases and pay bills with just a few words. Its modern-day convenience at its finest: voice-activated payments save customers time and hassle, which creates a frictionless checkout experience, leading to quicker sales and higher average order values.
9. Near-Field Communications
Near-field communication (NFC) is a short-range wireless technology that merchants can use for pairing devices, exchanging data, and making payments. The technology is similar to Bluetooth but is more secure and faster. It’s currently in use by retailers for everything from quick contactless payments to easy device connections.
Not only is it great for quick payments, but merchants can use NFC to create customer loyalty and entice new buyers. NFC can be used to give points to loyal customers, hand out coupons for future purchases, or reward winners for giveaways and drawings in real time, adding an exciting extra layer of gamification to an eCommerce brand’s brick-and-mortar presence.
EP Payments: The eCommerce Payments Solution From Elastic Path
Having cutting-edge and in-demand eCommerce payments options for your customers is a critical piece of a smooth buying experience. Giving consumers the option to pay their favorite way, both online and offline, differentiates good brands from great brands (and good revenue from great revenue), and the better your tools and technology, the easier it will be to achieve that “great brand” status.
If you're an eCommerce merchant looking to level up your payments game, EP Payments from Elastic Path might be just the eCommerce payments solution you’ve been looking for. Reach out to us today to find out more about how EP Payments can help you streamline your checkout process, enhance customer satisfaction, and build brand value along the way.
Topics: online, trends, technology, ecommerce, critical, way, pay, payments, merchants, purchases, payment, customers.
A Wix Review Australia Complete with Wix Pricing
Wix is one of Australia's easiest-to-use and most popular website builders. In fact, in 2021, the platform had over 200 million users worldwide, making it a go-to place for millions of entrepreneurs starting their online businesses, blogs, and stores. Within hours, Australian…
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Topics: website, business, online, free, features, create, wix, pricing, australia, review, plan, wixs, site, complete.
About You limits free delivery
About You wants to introduce a minimum order value for free shipping in all of its markets this year. The German fashion platform is hoping to cut costs by having fewer orders with low values in the future. About You is currently testing the minimum order value in some of…
Topics: minimum, costs, order, limits, delivery, value, shipping, platform, consumer, online, markets, free.
Amazon is Primed for online domination
We talk about bulls in china shops, but what about bulls running through the streets of entire shopping districts, or other neighborhoods? This morning, Amazon unveiled a new feature that will test just how much of a bull it can be online — beyond its own china shop, so to speak. Prime — its membership-based […]
Topics: shopping, domination, primed, amazons, thirdparty, prime, merchants, free, techcrunch, pay, amazon, online, products.
Amazon launches Smart Commerce in India to help offline stores launch digital storefronts
Amazon said it will help neighborhood stores across India launch their own digital storefronts to better serve their customers, the latest effort by the e-commerce giant as it attempts to leverage the dense network of offline stores in the key overseas market. Amazon on Wednesday launched Smart Commerce, a new offering that will allow stores […]
Topics: help, storefronts, india, neighborhood, smart, amazon, techcrunch, offer, offline, online, digital, stores, launch, serve, commerce, launches.
Arrow saves online shopping carts in Southeast Asia
Even in markets where credit card penetration is high, shopping cart abandonment is still a major source of concern for online vendors. Now imagine the situation in Southeast Asia, where many countries have scores of e-wallets, buy now, pay later services and other forms of payment. Bank transfers are also popular option for online purchases, […]
Topics: asia, major, arrow, online, abandonment, payment, checkout, merchants, saves, shopping, cart, liat, southeast, techcrunch, neo, carts.
BeCommerce and SafeShops will merge
Belgian ecommerce associations BeCommerce and SafeShops.be have announced a merger today. The new organization focuses on boosting Belgian ecommerce. Greet Dekocker, who assumes day-to-day management of the new association, informed Ecommerce News by phone that the new name and branding are still being developed. Both BeCommerce and SafeShops.be are organizations…
Topics: online, ecommerce, safeshopsbe, safeshops, sector, becommerce, association, belgian, needs, merge, associations, digital.
Best Online Course Platforms for Instructors (Updated for 2023)
After months of testing, we have chosen the safest, quickest and simplest to use online course platforms, for instructors to create and start selling courses . You'll be able to start selling within a few hours – with no programming…
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Topics: best, platforms, plan, courses, marketing, updated, online, instructors, course, sell, annually, features, free, create.
Best Online Course Platforms in Australia (Updated for 2023)
After months of testing, we have chosen the safest, quickest and simplest to use online course platforms available in Australia, to help you create and start selling courses . You'll be able to start selling within a few hours –…
Continue reading Best Online Course Platforms in Australia (Updated for 2023)
Topics: best, testing, platforms, australia, service, online, youll, course, selling, simplest, statement, web, start, subscribe, updated, sons.
Best Platform to Sell Online in 2023: An In-Depth Analysis
Topics: best, analysis, products, indepth, wix, store, social, ecommerce, options, platform, online, shipping, sell.
Bike24 enters Belgium, Netherlands and Luxembourg
German bicycle e-tailer Bike24 is launching in Belgium, the Netherlands and Luxembourg. The company already had localized online shops for Germany, Austria, France, Italy and Spain. Bike24 says the company now reaches 70 percent of the European market. Bike24 is an online retailer from Germany offering bicycles as well as…
Topics: online, bike24, netherlands, luxembourg, benelux, localized, european, enters, germany, company, belgium.
Bol.com sales dip nearly 3 percent in Q4
Dutch marketplace Bol.com’s sales have slightly lowered in 2022. In the last quarter, online sales decreased nearly 3 percent compared to an 7,8 percent increase the year before. In all of 2022, gross trading volume lowered nearly 2 percent. Mother company Ahold Delhaize released its fourth quarter results today. Late…
Topics: online, volume, delhaize, sales, ahold, dip, quarter, q4, nearly, market, bolcom.
CartFox launches post-purchase SMS feature
Slovenia-based startup CartFox is launching a new feature: post-purchase SMSes. The company offers automated abandoned cart text messages to online retailers. With the new function, sellers can give customers additional discounts after placing an order. ROI of 4500% or more CartFox was founded last year and offers an automated abandoned…
Topics: feature, customers, text, online, store, messages, company, postpurchase, cartfox, cart, sms, solution, used, abandoned, launches.
ClearSale Review: Will It Protect You From Fraudulent Refund Claims?
In North America alone, false refund claims made to ecommerce retailers accounted for a staggering 29% of fraud losses in 2021. On top of that, chargeback fraudsters often use false identities to make other claims. By combining both fraud types,…
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Topics: merchants, claims, fraud, fraudulent, ecommerce, chargeback, online, customer, protect, risk, clearsale, review, businesses, refund.
Did #TikTokMadeMeBuyIt Give Amazon the "Social Commerce" Push It Needed?
It appears that social media platforms and online marketplaces are each heading in each other's direction.
Topics: amazon, tiktokmademebuyit, users, media, marketing, shopping, commerce, tiktok, social, online, inspire, platforms, needed, push, business.
Do I Need a Business License To Sell Online?
Thinking about selling online? If that is the case, you may have wondered, do you need a business license to sell online at some point. And, in fact, you do — together with a combination of other permits and licenses…
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Topics: online, sales, tax, license, permit, need, business, licenses, sell, state.
Dutch ecommerce worth €33.3 billion in 2022
Last year, Dutch consumers spent 33.3 billion euros online. This is a 9 percent growth compared to 2021. The number of purchases actually decreased by 5 percent, but the average amount per purchase increased by 15 percent. Back in 2021, the Dutch spent 30.6 billion euros in online stores. The…
Topics: growth, services, billion, spending, number, smartphone, worth, online, purchases, increased, ecommerce, dutch.
Dutch online turnover decreased 7.6% in 2022
Online revenue in the Netherlands has decreased 7.6 percent in 2022 when compared to a year earlier. Pure online stores generated revenues of 5.8 percent lower. Multichannel sellers saw their turnover decrease by 9.6 percent. Online sales in the Netherlands showed a downward trend throughout the year. That is apparent…
Topics: turnover, netherlands, electronics, earlier, showed, stores, dutch, decrease, online, sales, decreased.
EU implements Digital Services Act
The European Union is implementing the Digital Services Act and the Digital Market Act, which impact online marketplaces and social media platforms. This package of rules will create a safer digital space for users and fight rogue sellers. Earlier this year, the EU implemented a new law stating that online…
Topics: eu, rules, online, users, sellers, services, implements, need, marketplaces, act, platforms, digital.
EU’s digital rule-book reboot could fumble dark patterns ban and trader checks, warns BEUC
When the European Commission presented its Digital Services Act (DSA) proposal in December 2020, it listed beefed up consumer protections as a headline goal for the flagship update to the bloc’s rules for digital services. But now, as negotiations over the draft law are in the final stretch, where EU co-legislators hash out the detail […]
Topics: rulebook, council, eu, warns, platforms, online, trader, patterns, marketplaces, fumble, eus, data, techcrunch, dark, dsa, reboot, digital, presidency.
EcoCart Review (Apr 2022): Offsetting Carbon Emissions
In today’s EcoCart review, we’re looking at a new start-up introducing intelligent ways of offsetting carbon emissions, and helping businesses go green. Currently, we’re living in a world where customers are increasingly looking to purchase from companies who care. Around…
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Topics: apr, shopping, offset, review, online, emissions, offsetting, impact, carbon, customers, companies, ecocart, company.
Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers.
Topics: online, product, products, add, ecommerce, rate, site, raise, checkout, conversion, rates, customers, industries.
Ecommerce in France worth €147 billion in 2022
Last year, French ecommerce generated 146.9 billion euros in online sales of products and services. This is a growth of 13.8 percent when compared to 2021. The growth is mostly caused by the online service sector sales, as products sales fell 7 percent. Ecommerce in France is not slowing down,…
Topics: online, compared, growth, product, ecommerce, france, service, sales, increase, billion, worth, products.
Essential Ecommerce Statistics To Strengthen Your Strategy in 2023 (with Infographic)
Ecommerce statistics: we all love them. Whether it's to motivate our urge to start a new business, marvel at the rapid growth of the ecommerce industry, or to find little tidbits of information that may help our own stores, these…
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Topics: infographic, store, customers, strategy, strengthen, stores, sales, business, statistics, essential, ecommerce, retail, shopping, online.
Free Webinar | January 18: How to Quickly Increase Your E-Commerce Sales
In this free webinar, discover the strategies you need to know to build a lucrative e-commerce business with industry expert Andrew Maffettone. Register now!
Topics: quickly, online, maff, free, strategies, multiple, companies, sales, ecommerce, marketing, inhouse, store, webinar, expert, increase.
Galaxus launches in Italy
Swiss online department store Galaxus has launched in Italy. The company wants to grow a loyal customer base. It is the company’s newest expansion after previous launches in Germany, Austria and France. Galaxus is a well-known player in ecommerce in Switzerland, as it generated sales of 2.42 billion euros in…
Topics: department, italian, germany, works, launches, galaxus, italy, switzerland, store, swiss, online.
German ecommerce shrinks 5 percent
Online sales of physical goods in Germany made 9 percent less revenue last year. Digital services such as travel and events, on the other hand, increased by nearly 40 percent. In total, German ecommerce generated just over 100 billion euros of revenue in 2022. The new numbers were shared by…
Topics: billion, euros, ecommerce, german, physical, total, consumer, sales, goods, online, shrinks.
Guide to Creating Google Display Ads for Ecommerce Stores
Google display ads offer unparalleled audience targeting opportunities, helping you reach the right customers at the right time.More
Topics: stores, choose, set, targeting, ads, google, ecommerce, ad, creating, create, display, users, online, guide.
Her Company Is Worth $1 Billion. But It Began As a Way to Solve Her Own Shipping Problems.
Shippo founder Laura Behrens Wu has created a software similar to Expedia for the shipping industry.
Topics: way, company, store, problems, help, shippo, worth, billion, carriers, wu, shipping, online, behrens, carrier, solve, began.
Here’s how JOKR became gross-profit positive amid a cutthroat grocery delivery industry
Founder and CEO Ralf Wenzel, discussed, according to him, why his company’s grocery delivery model is doing better than most.
Topics: heres, company, grocery, type, amid, million, customers, techcrunch, business, industry, jokr, positive, grossprofit, online, weve, delivery, inventory, cutthroat.
How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips]
According to the Bureau of Labor Statistics, inflation went up 8.2% between September 2021 and September 2022. As a result, experts theorized that this would take a toll on both retailers and shoppers.
Topics: brands, product, responded, marketing, black, ad, ads, deals, tips, holiday, video, content, consumers, online.
How These 3 Small Businesses Innovated Their Way to Massive Success (and How You Can, Too)
Here's how a few business owners are embracing new strategies and tools to thrive in the new era of digital commerce, and what you can learn from them.
Topics: lead, customers, way, stellar, customer, small, business, experience, businesses, abogados, examples, latinos, video, online, transform.
How To Start An Online Business in Australia
Learning how to start an online business in Australia requires the appropriate business structure, proper registration documents, and an ecommerce platform to create an online store and sell products. With the 11th largest ecommerce market in the world, and online…
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Topics: month, australia, sell, ecommerce, business, items, store, australian, online, products, start.
How To Start An Online Business in Canada (2023)
Learning how to start an online business in Canada requires a reputable ecommerce platform, niche product ideas, and a suitable business structure for managing your business in the long term. Touting the 9th largest ecommerce market in the world, and…
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Topics: product, store, business, canada, online, start, products, canadian, ecommerce, shopify, sell.
How to Accept Payments Online in 2023
Accepting a payment online is easier than ever before. Whether you’re a retail shop with a simple website, or a startup ecommerce store interested in accepting online transactions, there’s always room to expand your business with help from online payment…
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Topics: accept, customer, online, payment, credit, payments, processors, processing, processor, card.
How to Create an Online Course for Free in 2023
Learning how to create an online course takes some research. It’s not common for online course builders to offer free plans, and even then, you’ll often find that certain tools like email marketing and custom domains are removed from the…
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Topics: free, website, courses, create, thinkific, online, content, click, page, course.
How to Design an Online Course in 2023
Learning how to design an online class is much like preparing a curriculum when teaching students in a physical classroom. There’s a teacher, course structure, assessments, and communications between the teacher and students. However, you also have to deal with…
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Topics: content, students, questions, feedback, design, learning, online, curriculum, best, course.
How to Grow Your Online Business In 21 Steps – The Complete Checklist
Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store, found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every…
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Topics: brand, social, grow, checklist, marketing, steps, business, products, customer, online, youre, complete, customers.
How to Sell Photos Online in 2023: Our Quick Guide
So, you have a talent for photography, and now you want to put it to good use by monetizing it. But having both the creativity and the commercial ability to put your skill to good use takes work. So before…
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Topics: photos, online, photography, image, quick, upload, images, youre, youll, site, guide, sell.
In Europe, Romanians are most active on social media
Most European countries have an average of daily time spent using social media below the worldwide average of 2:31 hours. Romanians use it a bit more often, 2:32 hours a day. Additionally, almost 26 percent of social media users worldwide use it to find products to purchase. Time on social…
Topics: social, using, internet, active, products, media, online, romanians, hours, users, worldwide, europe, report.
In the Race Between Amazon and Google, Who Will Be Victorious?
Consumers are shifting from search-engine-based purchasing journeys to online marketplaces and other options.
Topics: amazon, digital, google, commerce, victorious, consumers, search, purchase, retailer, race, significant, shoppers, online.
LearnDash Review (Nov 2022): An Introduction to Learndash
In this LearnDash review, we’ll be exploring why the WordPress plugin has emerged as one of the most popular tools for educators hoping to share their knowledge online. Though relatively streamlined and simple for beginners to use, LearnDash benefits from…
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Topics: tools, courses, review, students, plugin, course, online, nov, create, access, learndash, introduction, wordpress.
Lucky is bringing brands, retailers together with its take on product merchandising
Lucky's plug-and-play API gives e-commerce brands visibility of its products on retailer store shelves to offer local fulfillment options.
Topics: inventory, techcrunch, online, retailers, company, target, bringing, brands, nordstrom, product, merchandising, lucky, store.
New Global Consumer Report Analyzes Latest Online Shopping Trends
Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…
Topics: online, report, latest, consumers, pdf, download, trends, pay, analyzes, global, buying, consumer, willing, shopping.
Online Review Statistics You Should Know in 2023
Online review statistics reveal some interesting insights into the power of social proof. In a world where consumers are growing increasingly less trusting of “traditional” advertising, reviews, testimonials, and genuine customer feedback has become extremely useful. Around 95% of customers…
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Topics: statistics, reviews, say, review, know, customers, negative, business, online, trust, companies, consumers.
Online Shopping Has Shifted to the Edge
In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
Topics: shopping, edge, brand, product, shifted, revenue, traffic, products, social, shoppers, prefer, consumers, online, site.
Online sales to grow 4 percent due to inflation
Non-food online sales in the United Kingdom, France, Germany, Italy and Spain are expected to grow up to 4 percent. This is mostly driven by rising prices due to inflation. At the same time, sales volumes are set to fall up to 5 percent. These are some conclusions from new…
Topics: grow, italy, retail, number, shoppers, delivery, online, spain, sales, report, prices, inflation, rising.
OpenCart vs WooCommerce (2023): Which is Best?
The battle of OpenCart vs WooCommerce is a common one in the ecommerce landscape. Both of these tools offer an open-source solution for companies in search of a convenient way to start selling products and services online. As open-source platforms,…
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Topics: vs, store, tools, access, best, need, ecommerce, woocommerce, online, wordpress, opencart.
Paypal investigated by German antitrust watchdog
Online payment provider Paypal is under investigation by the Federal Cartel Office (FCO) in Germany. The company has allegedly hindered market and price competition in its terms and conditions, the German watchdog says. Paypal is currently one of the leading online payment methods in Germany: it is used by over…
Topics: payment, methods, investigated, price, dominant, watchdog, german, antitrust, online, market, fco, paypal, office.
Pricing platform BlackCurve raises €856.000
United Kingdom-based ecommerce pricing platform BlackCurve has raised 750,000 British pounds (856,127 euros) in a funding round. With the capital injection, the company wants to expand in its core online markets. It will also drive down its cost of sale. The ecommerce pricing platform powered by BlackCurve enables customers to…
Topics: british, round, platform, pricing, raised, productled, raises, united, blackcurve, retailers, funding, online, ecommerce.
Pricing top factor Zalando during Black Friday
In the three weeks up to Black Friday, Zalando’s product prices increased by 8 percent. At the start of Black Friday week, prices dropped again by 18 percent. At the end of the week, prices had dropped 23 percent. While overall ecommerce turnover growth has slowed down, online sellers once…
Topics: online, box, product, factor, buy, price, pricing, black, prices, zalando, week, platform.
Reputation Management: How to Protect Your Brand Online in 2023
Reputation management happens on online review sites, social media, and in the news.
Topics: customers, business, brand, reputation, customer, reviews, protect, management, review, help, online.
Retail vs Ecommerce: What’s the Difference?
Quick answer: The term “retail store” typically applies to a physical, or brick-and-mortar location, such as a supermarket, boutique, or individual offline store. Ecommerce stores, on the other hand, are online platforms, where customers can purchase products using credit cards…
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Topics: store, youre, business, stores, customers, whats, physical, retail, need, ecommerce, vs, online, difference.
Shopee leaves Poland and thereby Europe
Shopee, an online marketplace from Singapore, has left Poland. The company launched there just over a year ago. After also canceling operations in France early last year, Shopee is saying goodbye to Europe as a whole. Shopee was founded in 2015 and has been very successful in Asia. The marketplace…
Topics: company, tech, market, leaves, sea, report, poland, europe, online, shopee, website.
Shopify POS vs Clover POS (Apr 2022): Which is Best?
The debate of Shopify POS vs Clover POS can be more complex than it seems. Both of these tools have a lot of benefits to offer the average ecommerce seller. With both Clover and Shopify, you can sell products online…
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Topics: need, store, pos, best, plus, shopify, tools, payments, online, offline, apr, clover, vs.
Shopify POS vs Square POS: Which is Best?
Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline,…
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Topics: best, features, square, tools, range, online, need, solutions, vs, payments, shopify, pos.
Shopify vs BigCommerce vs Square Online (2023) – Which is Best for You?
Finding the best ecommerce platform for your online store can be a lengthy process. With so many on the market, all promising essentially the same thing, with slightly differing USPs, it’s hard to know where to start or what to…
Continue reading Shopify vs BigCommerce vs Square Online (2023) – Which is Best for You?
Topics: bigcommerce, shopify, square, offers, free, online, best, store, including, pay, vs.
Shopify vs Medusa (2023) – Can Open Source Ecommerce Compete with an Industry Giant?
Shopify needs no introduction. Since its founding in 2006, the platform has become the leading online store builder. Its name is dropped in nearly every eCommerce article, and for a good reason – Shopify makes selling online simple. Its many…
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Topics: shopifys, store, vs, products, features, shopify, online, benefits, plan, need, medusa, comparing, customer, key.
Shopify vs Teespring (2023): What’s the Best Way to Sell Print On-Demand Merch?
An author needs a way to sell merchandise. As does a podcast host. As does an Instagram influencer. The best way to go about selling merchandise is by using an ecommerce platform with print-on-demand capabilities. Shopify is one, and Teespring…
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Topics: products, ecommerce, whats, teespring, print, best, sell, shopify, way, vs, printondemand, store, ondemand, merch, social, support, costs, online.
Spanish ecommerce to grow 20 percent in 2023
Gross sales in Spanish ecommerce are expected to increase 20 percent by the end of this year. The country is expected to generate 65.3 billion euros in sales, of which 17 percent will be generated by online sales. Ecommerce in Spain has been growing steadily over the years. In 2021,…
Topics: billion, data, ecommerce, spanish, increase, sales, online, turnover, grow, euros, growth.
Square Online Pricing 2023: Fees, Plans and More
In today’s guide to Square Online pricing, we’re going to be looking at all of the fees, subscription costs, and other expenses connected with creating a Square store. Square Online provides business owners with a convenient way to design a…
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Topics: free, pay, square, store, fees, plans, month, transaction, pricing, plan, online.
Start an E-Commerce Side Hustle on a Budget
Meet the perfect tool to start an e-commerce side hustle in 2023.
Topics: tools, products, youre, gigrove, hustle, budget, tool, ecommerce, subscription, services, online, start.
Statrys Review (Apr 2022): How it Works, Fees, Pros & Cons
When launching an online business, you need to consider where your funds will go once you start making sales. To keep compliant with taxes and receive a clear overview of your cash flow, creating a separate business account is advisable.…
Continue reading Statrys Review (Apr 2022): How it Works, Fees, Pros & Cons
Topics: apr, works, fees, kong, statrys, cons, online, business, hong, fee, payments, support, review, pros, account.
Tailor Brands Review 2023: A Complete Guide to Tailor Brands
In this Tailor Brands review, we’re looking at an all-in-one platform for branding and marketing. This powerful ecosystem offers a full selection of brand design and advertising tools, so you can launch your presence online quickly and effectively. Business leaders…
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Topics: website, online, tailor, help, brands, create, choose, access, guide, business, logo, review, complete.
The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.
Topics: impressive, work, online, portfolio, photographers, create, websites, digital, site, website, creative, creating, free, best, offers.
The Best Ecommerce Courses for Business Owners
The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 trillion by 2030, and…
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Topics: owners, ecommerce, online, experience, business, youre, store, marketing, courses, youll, best, shopify, course.
The Best Free Shopify Alternatives for 2023
If you’re looking for some free Shopify alternatives, you’re in the right place. According to our research, Square Online is the best choice if you're looking for a free alternative to Shopify, because of its generous free plan, and Ecwid…
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Topics: payment, website, alternatives, shopify, tools, plan, options, online, marketing, store, free, best.
The Best POS System for Grocery Store Selling in 2023
The best POS system for grocery store selling will allow you to manage transactions and track inventory more effectively in a brick-and-mortar store. Today’s POS technology has grown increasingly impressive, making it easier to combine inventory management with customer loyalty,…
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Topics: best, online, need, shopify, pos, store, tools, grocery, customer, system, management, selling, range.
The Key Benefits of Using Shopify for Your Business
Ecommerce solutions such as Shopify make it easy for customers to engage with your online business.
Topics: shopify, benefits, platform, online, solution, tier, store, ecommerce, amazon, using, business, users, key.
The New Status Quo: The MENA Region's E-Commerce Scene Is Thriving
Since the start of the COVID-19 pandemic, 209 million more customers in MENA and Pakistan began to shop online.
Topics: regions, quo, digital, months, online, thriving, status, scene, consumers, payments, mena, report, ecommerce.
The Top Dropshipping Statistics to Know in 2023
Dropshipping statistics can offer some useful insights into the world of online retail. This model has evolved from being relatively unknown in the ecommerce space to one of the most popular business models around. After all, the dropshipping strategy removes…
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Topics: dropshipping, billion, ecommerce, dropshippers, model, business, online, market, companies, know, statistics, number.
The Ultimate Guide to Internet Marketing [Data + Expert Tips]
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
The Ultimate List: 49 Online Local Business Directories
Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.
Topics: company, sure, directories, ultimate, online, sites, listing, business, directory, local, list.
Thinking About Starting an Online Business? 2023 Is the Right Time to Do It. Here's Why.
Let's look at a few big reasons why 2023 will be a great year for digital entrepreneurs.
Topics: businesses, start, online, street, tech, small, great, entrepreneurs, entrepreneurship, big, business, digital.
Tired of Customers Abandoning Their Online Shopping Carts? Here are 7 Foolproof Strategies to Improve the Checkout Experience
Here are seven tips to improve ecommerce checkout impact, including making costs and fees clear upfront, offering multiple payment options, making the online checkout button easy to find, and ensuring the user has a secure checkout experience.
Topics: online, experience, options, strategies, improve, foolproof, add, process, checkout, pay, payment, customers, customer, cart.
What Are Local Citations [+ 4 Steps to Build Them for Your Business]
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company.
For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews.
Topics: search, directories, online, citations, steps, websites, submit, business, nap, build, local, information.
What is MyShopify? Everything You Need to Know
What is MyShopify? And MyShopify.com? How is it different from any Shopify online store? In this article, we explain the exact purpose of MyShopify to ensure all store owners are clear about its functionality, what to do if you encounter…
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Topics: online, domain, myshopify, subdomain, need, shopify, youre, myshopifycom, custom, site, website, know.
Why Consumers Participate in Online Communities [Data & Expert Insight]
Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.
Topics: z, expert, interact, data, talk, communities, community, online, participate, consumers, gen, join, insight, report.
Why Ecommerce SEO Matters More Than Ever in 2023
SEO is becoming more crucial to success in the digital age. Here's why.
Topics: optimizing, seo, insights, search, trends, online, local, website, ecommerce, businesses.
Why Verifying User Identities Is a Good Thing For Your Customers and Your Business
Online marketplaces are starting to authenticate users, and it's a key component to creating a safer environment for digital communities to thrive.
Topics: users, thing, online, billion, ultimately, marketplaces, user, business, dont, tax, authenticating, businesses, good, trust.
Yoox Net-A-Porter Group fined more than €5 million
Online luxury retailer Yoox Net-A-Porter Group has been fined 5.25 million euros by the Italian antitrust agency. The group is fined over misleading pricing and its return policy. The retailer has already announced plans to appeal against the ruling. Yoox Net-A-Porter Group (YNAP) is an online fashion retailer and ecommerce…
Topics: platform, million, online, fined, group, netaporter, antitrust, appeal, retailer, yoox.
You Can Launch An Online Store for $20.00 a Month...But Can You? These 3 Ecommerce Myths Are Hurting You
The idea of small businesses creating their own websites and seeing immediate returns is touted by all of the ecommerce service providers. The reality of the investment and time it takes to develop and grow an online business is much different from an entrepreneur's perspective.
Topics: sales, business, site, products, start, website, starting, immediate, businesses, know, myths, ecommerce, online.
eCommerce Landscape 2022
We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.
What’s Driving Innovation?
Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms)
Buying behavior influenced by a strong sustainability practice
Multichannel customer support
Growing B2B segment with enabled automation
Growing D2C segment
How to Stay Competitive:
If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals
Map the customer’s buying journey from end-to-end with specific touchpoints
Monitor customer data and respond to it with testing and engagement
Optimize the experience for all devices
Barriers to Entry:
Cybercrime, security issues
Intellectual property issues
Why Do People Shop Online?
Broader access to brands
With So Many Pros to the Online Shopping Experience, What is a Major Drawback?
Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues.
Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)
With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.
How Are Customers Finding Brands?
In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.
What Are People Buying Online?
It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.
Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com)
See How Elastic Path Delivers Unique Customer Experiences
The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products.
Go to Demo Library
Adobe Commerce Cloud (Magento)
Salesforce Commerce Cloud
SAP Commerce Cloud
Handshake by Perficient
Preferred Patron Loyalty
Salesforce Experience Cloud
White Label Loyalty
Salesforce Marketing Cloud
SAP Business One
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Tata Consultancy Services (TCS)
TA Digital (Formerly TechAspect)
Sirius Computer Solutions
CCH Sure Tax
Thomson Reuters Onesource
Topics: landscape, product, customer, experience, path, customers, marketing, products, social, online, ecommerce, shopping.
‘Withdrawal button in online stores undesirable’
Seventeen European trade organizations have recently published an open letter to the European Union to express their disapproval of a new withdrawal button. This button allows consumers to undo a transaction after placing an order. “This button exceeds its purpose”, said Marlene ten Ham of Dutch ecommerce association Thuiswinkel.org. Last…
Topics: letter, trade, undesirable, right, online, undo, withdrawal, consumers, proposal, stores, button, european.