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Top 2022 resources on optimize

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10 Simple Ways to Optimize Your Website for Lead Generation - Optimizing your website to generate leads is a no-brainer. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the leads pour in.
Topics: page, generation, visitor, simple, visitors, landing, leads, pages, form, ways, optimize, content, lead, website.
11 A/B Testing Tools to Optimize Conversions - A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
Topics: plans, optimize, testing, page, conversions, start, tests, platform, test, experiments, price, ab, tools.
11 Ways to Optimize for Ecommerce - Merging technology with human-centric content can help you create the online experience customers expect. Here are tips for optimizing your customers' shopping experience and your sales.
Topics: ecommerce, shopping, optimize, online, brands, sales, shoppers, create, experience, stores, ways, customers.
14 Usability Tools to Optimize Your Website - Here is a list of usability tools to test and optimize your site. There are tools to track the actions of your users, as well as tools to gather feedback and insight. There are also tools to measure your site's performance
Topics: plans, testing, feedback, tools, users, test, user, price, usability, optimize, website, site.
4 Ways Small Businesses Can Optimize Their Magento 2 Store After Launch - You’ve launched your new Magento 2 store. Now what?
Topics: ways, search, relevant, product, value, optimize, store, businesses, small, content, share, mw2, reviews, magento, customer, launch.
6 Tips to Optimize Your Store for The Holidays - Learn from one WooExpert what you should be doing now to prepare your store for the influx of holiday traffic, shoppers and purchases.
Topics: woocommerce, speed, early, tips, store, host, traffic, holidays, test, site, holiday, optimize, sure, stores.
7 SEM strategies B2B organizations need to be deploying - If done well, SEM is capable of adding the real value to your business. Marketers are using it no longer as an option but, as one of the important measures to grow their business and build relationships. Optimize your ad copy and maintain relevancy the more relevant, the higher your ranking will be in the search results.
Topics: source, deploying, ad, need, optimize, leads, sem, search, strategies, marketers, b2b, marketing, media, social, organizations.
A Comprehensive Guide to Local SEO in 2021 - Local search is powerful for small businesses: 46% of all Google searches are looking for local information, which means if your business isn't optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.
Topics: seo, content, links, google, guide, website, business, optimize, location, local, comprehensive, search.
AB Tasty raises $40 million to optimize e-commerce user experience - AB Tasty has raised a new $40 million funding round led by Credit Mutuel Innovation, with existing investors Korelya Capital, Omnes, Partech and XAnge also participating. Overall, the startup has raised $64 million. The startup is focused on improving user experience on e-commerce platforms, travel portals, fashion websites and more. It lets you customize the […]
Topics: customers, tasty, user, ab, trying, users, optimize, raises, end, round, lets, experience, features, ecommerce, techcrunch, million.
Anchor Text: What It Is, Why It's Important & How to Optimize It - By now, many people are familiar with links.
Topics: image, anchor, optimize, url, text, important, webpage, link, knitting, content, search, keyword.
April 2021 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in April 2021. Articles from early in the month are more likely to make the list than later ones.
Topics: product, popular, list, posts, business, content, optimize, services, updates, youtube, read, merchants.
Automate and Optimize: How to Improve Your Fulfillment for the Holidays - The holidays are the busiest time of the year for direct-to-consumer brands, as gift givers continue to do more shopping…
Topics: holiday, automate, shipping, holidays, inventory, sure, optimize, sales, strategies, fulfillment, season, order, customers.
Beyond Responsive Design: How to Optimize Your Website for Mobile Users - Everyone can acknowledge the importance of a mobile-friendly website, especially after Google's Mobilegeddon algorithm update.
Topics: responsive, content, design, mobile, device, devices, phone, optimize, users, landing, website, prospects, micromoments.
Blog SEO: How to Search Engine Optimize Your Blog Content - Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you're making your website more visible to people who are using search engines (like Google) to find your product or service.
Topics: keywords, search, site, engines, content, page, engine, posts, post, blog, seo, optimize.
Creating (Free) A/B Tests in Google Optimize - Executing a successful A/B test is easier said than done. The learning curve can be steep. Measuring the outcome can be confusing. Google Optimize aims to address these difficulties in ...
Topics: click, experiment, select, tests, google, creating, test, analytics, ab, optimize, free, testing, results, page.
DataHawk provides e-commerce analytics so you can optimize your listings - Meet DataHawk, a French startup that wants to build a sort of App Annie for Amazon listings. The company lets you track products and search results so you can learn more about your competitors and your space. This sort of product is becoming increasingly relevant as more and more products sold on Amazon are listed […]
Topics: youre, listings, sort, results, track, analytics, products, company, datahawk, provides, amazon, search, optimize, techcrunch, ecommerce, product.
Decoding Product Life Cycle Stages (And How To Optimize For Them) - Do you remember learning about the stages of a butterfly when you were in grade school? Or perhaps you watched The Lion King and realized what “the circle of life” is? Or how about the saying that everyone knows: What goes up must come down? If you understand any of […]
Topics: cycle, stages, product, marketing, life, decoding, optimize, adopters, stage, group, majority, trends, phase.
Embracing mobile commerce: 6 ways to optimize - With many shoppers starting and ending their shopping journey on mobile, it is imperative that businesses optimize for mobile commerce.
Topics: commerce, ways, businesses, social, embracing, customers, mobile, sites, experience, ecommerce, omnichannel, shopping, customer, optimize.
First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself - “No one knows your customers better than you do.” We’ve all heard this old adage before, but it has never been truer than it is now.
Topics: audiences, create, ad, targeting, firstparty, relying, ads, audience, thirdparty, data, specific, optimize, information.
Google Lens Ups the Ante on Image Search - Ecommerce businesses have a love-hate relationship with image search. They appreciate the conversion benefits, but they are wary of the labor required to optimize images and the risk of competitors ...
Topics: search, image, text, lens, google, site, ante, images, page, ups, optimize, ecommerce.
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours - Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
Topics: business, conversion, optimize, purchase, funnel, sales, create, potential, funnels, customers, leads, better, journey, customer.
How SQUATWOLF used Facebook and WooCommerce to help drive full-funnel growth - Choosing the right niche for your business is critical. Defining what you’ll sell, to whom, and why is an essential step towards creating a profitable business. That’s exactly what Wajdan Gul and his wife did when founding SQUATWOLF in 2016. Marrying his entrepreneurial spirit with a passion for personal fitness, he saw a gap in […]
Topics: help, woocommerce, squatwolf, data, used, fullfunnel, facebook, api, customers, growth, drive, conversions, advertising, scaled, events, optimize.
How chatbots can optimize customer experience (CX) - Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.
Topics: business, service, customers, optimize, customer, td, sales, b2b, experience, response, cx, chatbots.
How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags - We've all been there before. You've written a great blog post, and you've plopped a featured image in there to represent the post on social media, your blog's main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. You're all ready to share it with your network, but there's just one problem.
Topics: post, open, images, image, tags, twitter, graph, social, blog, tag, optimize, facebook, intro, og, sharing, meta.
How to Optimize Images to Speed Up Your Online Store - People like fast sites; search engines like fast sites. Everyone on the Internet likes fast-loading sites. Think about how you use the web: If you’re specifically looking to purchase something, waiting even 10 seconds for a page to load can be insanely frustrating. As an eCommerce site owner, how can you easily improve the speed […]
Topics: store, speed, site, page, web, image, images, online, size, file, quality, optimize.
How to Optimize Mobile Search for Voice, Barcodes, and Images - The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on mobile devices. But this difficulty also presents opportunities. In this post, I'll address how to optimize mobile searches for voice, barcodes, and images
Topics: image, google, optimize, phrases, report, product, words, searches, search, voice, barcodes, images, mobile.
How to Optimize Your 404 Error Page for SEO & Conversions - In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.
Topics: seo, links, offer, page, conversions, right, optimize, pages, looking, visitors, error, create, customers.
How to Optimize Your Content for Google's Featured Snippet Box - In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs?
Topics: featured, content, results, snippet, box, search, googles, query, optimize, page, snippets, google, appear.
How to Optimize Your Instagram Strategy for Search Discoverability - On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content.
Topics: location, discoverability, search, optimize, post, term, posts, add, explore, instagram, tab, users, hashtags, strategy.
How to Optimize Your Online Store for Search Engines - In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines.
Topics: seo, really, product, online, videos, engines, mobile, website, need, content, blog, search, store, optimize.
How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips - We asked 11 Shopify Partners for their best advice on creating high-converting product pages—here's what they said.More
Topics: expertrecommended, sure, page, products, customers, optimize, product, pages, ways, brand, youre, great, users.
How to Optimize Your URLs for Search [Quick Tip] - Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you're competing with and what they're doing, you can still benefit from on-page optimization, which is very much in your control. One on-page best practice is optimizing your URL slug for each page and post you create. It's one of those SEO best practices that's actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.
Topics: quick, slug, youre, words, website, url, seo, urls, page, tip, keywords, search, optimize.
How to Optimize Your eCommerce Store for Social Proof - Win your visitors' trust and lead them to make a purchase. Here are six social proof tactics you should try.
Topics: store, social, proof, ecommerce, reviews, product, trust, page, need, customers, products, optimize.
How to Use Google Tasks to Optimize Your Life - Redesigned, revamped, and relaunched last year, Google Tasks is equipped with simple task management features that are so easy to use that you could be the least tech-savvy person around and still use it effortlessly. If you have been searching for a to-do list that synchronizes with your email and […]
Topics: date, life, reminders, list, desktop, calendar, optimize, tasks, google, email, gmail, task.
How to optimize exit-intent popups - If less than 3% of ecommerce traffic converts to a sale, that means 97% of visitors are leaving emptied-handed. Discover how you can leverage exit popups’ powers to collect feedback, reduce cart abandonment, grow your email list and increase sales.
Topics: optimize, know, exitintent, products, popups, visitors, website, email, product, recommendation, exit, purchasing.
How we got 75% more e-commerce orders in a single A/B test for this major brand - Before we discuss the changes that produced the lift, it is important to quickly go over the research that informed those changes.
Topics: link, single, techcrunch, ab, visitors, conversion, orders, brand, winning, research, major, ecommerce, pages, original, optimize, test.
Improving eBay Product Listings (To Rank + Convert) - Online marketplaces provide an opportunity to feature your products on some of the world’s most visited retail websites — and they’re a…
Topics: ebay, optimize, sellers, product, seo, listing, shipping, customers, listings, search, price, ways, products.
International SEO: How to Optimize Your Website for Other Countries - Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.
Topics: countries, website, content, search, keywords, youre, right, language, seo, optimize, local, international.
Launch an Online Business in 2020 with These Web Courses - Learn how to build a site and optimize it for eCommerce.
Topics: web, create, courses, build, think, business, ultimate, launch, optimize, bundle, youll, online, site.
Leverage AI to optimize customer service outcomes - With a more hands-on approach to AI — that is, using the technology to actually augment everyday communications — workers can gain insight into concepts, workflows and ideas that would otherwise go unnoticed.
Topics: ai, customer, work, technology, way, remote, video, outcomes, optimize, service, data, leverage, techcrunch, communication, shift.
Optimize DTC Profits with Price Elasticity Analysis - Direct-to-consumer companies, including Amazon sellers with private label products, can use the price elasticity of demand to determine the optimal price for a given product and, thereby, potentially increase revenue, profit, or both.
Topics: profits, price, sold, units, product, formula, dtc, elasticity, revenue, optimize, analysis, lower, demand, change.
Optimize Facebook Ads with Better Images and Copy - Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.
Topics: text, offer, facebook, better, headline, copy, images, optimize, ads, users, example, audience, ad.
Optimize Responsive Product Images with SRCSET - Online retailers may have an image problem. In many cases, the images they need to sell a product are so large and so slow-to-load that they are driving shoppers away. Fortunately, a simple HTML attribute could significantly improve site performance.
Topics: website, example, srcset, images, size, screen, product, image, pixels, attribute, responsive, optimize.
Optimize Your Website With These Elite Conversion Tools - Apprised helps you convert visitors into buyers, collect customer feedback, build an email list, and much more.
Topics: sites, email, tools, visitors, site, apprised, conversion, list, youre, unlimited, optimize, website, elite.
Optimize or Advertise? Comparing Organic vs. Paid Social Media - They say, "The best things in life are free." Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3.
Topics: customers, reach, optimize, vs, efforts, social, media, audience, comparing, advertise, youre, paid, content, organic.
Optimizing website content for voice search - By 2020, it is estimated that half of all searches will be conduct via voice search. If don't have voice optimization as a priority now, you're going to be beat by the competition. This article outlines why voice search matters and how to go about optimizing your site now.
Topics: optimizing, search, words, users, questions, content, optimize, google, keywords, voice, website.
SEO Tips for The Holidays: How to Optimize Your Store - If you have an online shop, it’s time to start thinking about the holiday season. It’s never early enough to start planning for the most wonderful time of the year, right? Black Friday and Cyber Monday are coming up soon. While ranking in Google isn’t something you can do overnight, with a few weeks still […]
Topics: seo, season, plugin, yoast, gift, holiday, pages, products, woocommerce, holidays, tips, page, store, optimize.
SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
SEO: 7 Ways to Optimize Category Pages - Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category-page elements that improve rankings on highly competitive keywords.
Topics: links, link, seo, search, pages, ways, navigation, text, category, example, footer, optimize, page.
SEO: How to Optimize Title Tags for Ecommerce - Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
Topics: titles, ecommerce, search, query, page, seo, optimize, google, title, tag, searchers, tags.
Teikametrics raises $10M to optimize Amazon ads - Teikametrics is a Boston-based startup that helps retailers tackle the challenges of advertising on Amazon. Today, the company is announcing that it has raised $10 million in Series A funding. CEO Alasdair McLean-Foreman said third-party sellers represent 60 percent of the transactions on Amazon. But they don’t have any real data science capabilities, so they […]
Topics: amazon, things, raises, data, sellers, mcleanforeman, represent, dont, optimize, 10m, series, ads, teikametrics, company.
The 4 Most Important Pages on Your Website (& How to Optimize Them) - When you're knee-deep into the design of your website, it's hard to admit this fact: Some of the pages on your website are more important than others.
Topics: optimize, website, cta, important, user, blog, hubspot, business, contact, information, page, pages.
The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs - When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months.
Topics: hubspot, process, spend, hubspots, sales, users, optimize, facebook, ads, costs, ad, uses, audience, goals, 5step, cost, advertising.
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs - With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
Topics: costs, advertising, crm, search, process, uses, keyword, ad, software, free, hubspot, ads, google, keywords, 8step, optimize, match.
The Plain English Guide To Google's RankBrain - Have you ever done some obscure search on Google, and been amazed when the search engine still returned such accurate results?
Topics: plain, help, content, search, googles, rankbrain, results, google, ranking, optimize, machine, english, guide, post.
Understand your customers’ experience to optimize your ecommerce site - In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.
Topics: customer, understand, site, ecommerce, online, platforms, optimize, advantage, website, payment, customers, experience, need.
Using Google Analytics to Optimize Google Ads - The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I'll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.
Topics: sessions, using, report, data, google, clicks, ads, optimize, mobile, reports, analytics, search.
Ways to Optimize Your Checkout for More Revenue - A great checkout experience isn't just about generating more revenue; it’s about serving customers! Learn six strategies to delight customers and improve sales.
Topics: revenue, customers, order, products, points, add, offer, shoppers, page, checkout, ways, purchase, optimize.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign - You've spent months perfecting the script, storyboarding, finding the right taazyent, shooting, and editing. The end result? A blockbuster brand or product video.
Topics: optimize, target, ad, beginners, youtube, campaign, videos, launch, content, google, views, video, advertising, ads.
YouTube SEO: How to Optimize Videos for YouTube Search in 2019 - As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content was once largely limited to the written word. Today, that's no longer the case.
Topics: keywords, seo, optimize, youtube, keyword, cards, viewers, content, thumbnail, video, search, title, videos.