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10 Simple Ways to Optimize Your Website for Lead Generation - Optimizing your website to generate leads is a no-brainer. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the leads pour in.
Topics: page, generation, visitor, simple, visitors, landing, leads, pages, form, ways, optimize, content, lead, website.
11 Do-it-yourself SEO Tips to Save Money - Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.
Topics: search, sites, link, keyword, content, google, doityourself, save, organic, tips, money, pages, title, seo.
11 Steps to On-site Video SEO - Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That’s where search engine optimization comes into play. Follow these 11 steps to optimize your videos for organic search, to improve their ability to rank and drive views.
Topics: site, links, products, seo, video, onsite, steps, searchers, pages, search, videos, need, page.
13 Great Landing Page Examples You'll Want to Copy in 2019 - While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Here's a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they've received, they might be more likely to respond to or purchase a product from a company rep who calls them. In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company. After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and log in information, as well as instructions on how to sign up for the publication's newsletter or subscription. If the user is pleased by the webinar, they might sign up for the newsletter or a subscription to keep up with similar publication content. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. Even after launching your landing page, you'll want to pay attention to conversion rates to see how well it's doing. To determine your conversion rate, simply divide the number of conversions a webpage generates by the number of people who visited that page. If your conversion rate isn't close to the average just yet, don't worry. Nailing those percentages can be a bit challenging at first, especially is you have a lot of regular page visitors. Luckily, there are a number of simple conversion rate optimization strategies that can help you boost your current rate quickly. Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.
Topics: simple, examples, copy, information, form, landing, product, pages, webinar, design, page, great, youll, conversion.
13 SEO Takeaways from Google’s 2019 State of the Union Address - Every year at the “State of the Union” address, representatives from Google Search announce new features, drop tips, and give hints to the things that matter to the company. What follows are my 13 takeaways from the 2019 address, which occurred last week.
Topics: google, search, union, state, address, using, sites, results, links, indexing, googles, pages, seo, takeaways, images.
15 Drool-Worthy Product Page Examples to Inspire Your Own Ecommerce Store - Looking for inspiration for your ecommerce product pages? Take notes from these 15 beautiful examples.More
Topics: visitors, purchase, product, customers, turn, products, pages, design, buy, great, page, way, cart, clean.
15 SEO Plugins for WordPress - Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve specific search-related areas, such as site speed, tags, and image optimization. All of these tools are free, though several have premium versions as well.
Topics: posts, seo, content, pages, meta, plugin, images, site, plugins, wordpress, search, google.
18 Beautiful New Ebook Templates [Free Download] - Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don't convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won't generate the tonnes of leads for your sales team that you want them to.
Topics: team, beautiful, pages, slick, valuable, download, free, templates, process, readers, design, leads, ebook.
19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - Throughout all of 2017, HubSpot experienced something that had never happened before -- our blog's monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog's traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
Topics: tips, page, organic, mouths, google, pages, search, traffic, straight, team, seo, content, strategy, hubspots, blog.
19 of the Best Landing Page Design Examples You Need to See in 2019 - How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Topics: design, examples, form, information, website, best, visitors, need, button, landing, pages, page, dont, simple.
3 SEO Lessons from Amazon for Ecommerce Product Pages - Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I'll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon.
Topics: amazon, reviews, names, searchers, lessons, seo, shoppers, google, relevance, ecommerce, product, search, pages, page.
5 Remarketing Strategies You Can Use to Increase Conversion Rates - In this article, learn more about what remarketing is & remarketing strategies you can use to increase your ecommerce conversion rates.
Topics: increase, strategies, site, ads, remarketing, conversion, products, customer, rates, pages, product, visitors.
6-step SEO Indexation Audit for Ecommerce - Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. Content that should be indexed may not be. And content that should not be indexed often is. Use the following six steps to ensure that the right pages are indexed across your ecommerce site.
Topics: indexation, url, pages, 6step, content, pdf, seo, duplicate, indexed, search, audit, thats, ecommerce, site, page.
60 Things to Double-Check Before Launching a Website - Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.
Topics: web, launching, working, page, doublecheck, site, pages, place, sure, website, properly, things, content.
7 Coding Barriers to SEO Success - Googlebot obeys only certain commands, ignores forms and cookies, and crawls only the links coded with a proper anchor tag and href. What follows are seven items that block Googlebot and other search engine bots from crawling (and indexing) all of your web pages.
Topics: barriers, tags, success, site, seo, search, googlebot, content, pages, url, coding, links, cookies, bots.
7 SEO ‘Rules’ to Ignore for Ecommerce - Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them impact ecommerce performance in my experience. What follows are seven common SEO metrics to ignore, or relegate to a quick glance.
Topics: link, tools, google, ignore, page, characters, search, rules, pages, ecommerce, meta, seo, internal.
8-step SEO Crawl Audit for Ecommerce - Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors can lock bots out. Use these eight steps to ensure search bots can access all of your ecommerce site.
Topics: content, audit, 8step, bots, urls, site, xml, engine, ecommerce, seo, pages, search, crawl, robotstxt.
80 Most Common Ecommerce Website Mistakes in 2019 Explained - If you’ve tried running an ecommerce website, then you already know how fierce the competition is out there. The number of ecommerce businesses is increasing quite exponentially because we all want a piece of the action- especially considering thawt the… Continue reading 80 Most Common Ecommerce Website Mistakes in 2019 Explained
Topics: pages, content, mistakes, online, common, website, site, explained, stores, search, ecommerce, websites, title.
9 Highly Effective Order Review Pages to Inspire Your Own - An order review page is almost always the final place a customer goes before they make a purchase.
Topics: customer, page, purchase, order, pages, navigation, effective, highly, information, product, bar, details, review, inspire.
An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
Topics: productbased, include, product, google, guide, search, page, pages, online, seo, content, site, reviews, advanced, products, stores.
April 2019 Top 10: Our Most Popular Posts - What follows are the most popular articles that we published in April 2019, recognizing that posts published earlier in the month are more likely to make the list than later ones.
Topics: platform, engine, published, pages, optimization, marketing, ecommerce, popular, search, posts, read, content.
Boost Your Store’s Performance and Pages with WooCommerce 3.6 - Much has been happening behind the scenes at WooCommerce since the release of 3.5 in October 2018. The team has been working hard on a variety of improvements that are now available in WooCommerce 3.6. Two key features will make your store load faster and provide a more engaging experience for your customers: Performance Improvements […]
Topics: products, performance, display, improvements, stores, boost, post, pages, filterable, sale, woocommerce, product, grid.
Bring Product Pages to Life with Built-In Support for 3D Models and Video - Now you can upload a 3D model or video directly to your product pages on Shopify as easily as an image—without the need for custom code or a third-party app.More
Topics: builtin, pages, customers, support, 3d, bring, products, life, rebecca, shopify, minkoff, models, video, product.
Building Landing Pages That Convert - Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product.
Topics: shoppers, landing, pages, simple, page, buy, convert, building, site, product, words, products.
Comparing SEO to PPC - Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can’t expect the immediate results in SEO that paid search often produces. Likewise, approaching PPC with an SEO orientation misses opportunities.
Topics: rank, seo, pages, results, search, page, organic, site, ads, ppc, comparing.
Copywriting Tips for Amazon Product Pages - Well written product detail pages can convince an Amazon shopper to buy your business's mattress topper, omega-3 supplement, or wooden bocce set — instead of your competitors'. Here are some tips to improve your company's Amazon product pages.
Topics: keyword, amazon, pages, product, products, sellers, copywriting, search, tips, images, description, taylor, title.
Customize Shopify Product Pages with Metafields - The standard description field on a Shopify product detail page is a monolithic block of content. Adding different sections to this block is possible, but the process is not ideal.
Topics: message, product, shipping, pages, customize, page, ships, information, theme, add, shopify, metafields.
Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden - Online stores will become increasingly crucial in the coming weeks. What follows are seven measures to keep your ecommerce business afloat and ease the burden of operating with limited resources.
Topics: shipping, online, pages, times, crucial, ecommerce, nonessential, industry, ease, products, ways, live, inventory, items, pandemic, burden, chat.
For Ecommerce SEO, Don’t Ignore the Long Tail - Search engine optimization typically focuses on popular keywords. However, long-tail SEO targets keywords that are searched for less frequently but drive value in the aggregate.
Topics: ecommerce, dewalt, ignore, charger, keywords, long, head, dont, searches, battery, tail, page, pages, seo.
Google Cache: How to View Cached Pages - Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.
Topics: cache, cached, pages, view, website, slow, google, youre, web, page, check.
Google Downgrades Nofollow Directive. Now What? - On March 1, Google will no longer consider nofollow attributes as commands. Instead, they will be hints, much like canonical tags. Until now, nofollow attributes have been a protective barrier between your site's authority and the potentially questionable sites it links to.
Topics: directive, link, google, pages, nofollow, dont, sites, page, links, downgrades, attributes, tag, crawl.
Holiday SEO Tips: Make It Big on Black Friday and Cyber Monday - Once our bellies are full of Thanksgiving turkey, stuffing, and vegetables, many of us turn our attention to the upcoming…
Topics: site, tips, season, sites, holiday, black, seo, search, keywords, cyber, big, pages.
How HubSpot Manages a Giant Website With a Tiny Team - I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
Topics: manages, team, strategy, pages, web, management, website, user, giant, tiny, business, hubspot, conversion, site.
How Long Should Blog Posts Be in 2020? [New Data] - If you're a blogger, you've probably asked your editor "how long should this blog post be" more times than you'd care to admit.
Topics: blog, pages, posts, list, pillar, length, words, post, average, long, data.
How to Create A Return Policy That Will Make Your Buyers Come Back - Customers will return their purchases but you can take steps with your return policy to make it as painless as possible for you and your customers.
Topics: buyers, customer, returns, tip, thing, pages, youre, customers, create, come, return, policy, product.
How to Create Squeeze Pages That Generate Tons of Leads - "You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing. And that's because it works.
Topics: generate, squeeze, content, form, tons, users, landing, offer, email, page, pages, leads, create.
How to Get More Form Submissions, Even on Checkout Pages - Obtaining shoppers' contact information is valuable for ecommerce businesses. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process.
Topics: fields, checkout, shoppers, autofill, forms, email, form, pages, submissions, need, information, dont, address.
How to Improve Bounce Rate - What is a good bounce rate? Learn how to measure and improve bounce rate to keep visitors and increase your eCommerce sales.
Topics: site, improve, rates, bounce, user, period, rate, page, users, pages, experience.
How to Monitor SEO Topic Clusters, Silos - An internal linking strategy around topic clusters or silos can improve site architecture and help search engines understand your content. But topic clusters are not a set-and-forget strategy. They require monitoring.
Topics: pages, seo, content, search, clusters, score, page, silos, monitor, link, pillar, topic, internal.
How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips - We asked 11 Shopify Partners for their best advice on creating high-converting product pages—here's what they said.More
Topics: expertrecommended, sure, page, products, customers, optimize, product, pages, ways, brand, youre, great, users.
How to Sell on Shopify: 13 Ways to Sell on Shopify - Your big moment is finally here. You’ve just finished building your store and are now looking to learn how to sell on Shopify. Today, you might be starting at zero (we all do). But let’s build the right foundations so that months from now, you’ll be the proud owner of […]
Topics: reach, product, pages, shopify, traffic, ways, store, website, page, sell, youll.
How to Start a Niche Planner & Journal Business: The Ultimate Guide - Planner businesses are all the rage—have you thought about starting your own planner business? Check out this post for everything you need to know.
Topics: production, products, best, pages, youll, design, planners, business, print, product, pinterest, planner, ideation, youre, start.
How to Successfully Migrate a Website Without Harming SEO [Checklist] - There's nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly.
Topics: urls, migration, sure, url, redirects, search, successfully, migrate, checklist, pages, website, seo, harming, site.
How to Use Internal Linking to Improve Your Website's SEO - Great content and attracting inbound links are major elements of your SEO strategy.
Topics: link, internal, links, linking, posts, seo, pages, blog, page, search, improve, website, websites.
How to Write Meta Descriptions that Drive Traffic and Conversions - You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO). Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions.More
Topics: write, drive, meta, conversions, seo, pages, product, page, description, clicks, search, youre, descriptions, best.
Key Ways to Improve Mobile Site Search - Website visitors on smartphones often convert twice as much when they conduct at least one search. Thus it's beneficial to not only provide a helpful mobile search experience but also nudge shoppers into using it. In this post, I'll review key ways to improve your ecommerce search experience on a mobile devices.
Topics: improve, key, results, searches, pages, search, product, site, ways, mobile, terms, curated, experience, shoppers.
Lessons from 20 Years of Google Algorithm Updates - I have been optimizing sites for over 20 years. Still, I sometimes fail to reach the improvements I expected. A strategy may look good on paper but not align to Google’s latest (and secret) algorithm.
Topics: search, lessons, updates, algorithm, site, google, day, rankings, traffic, pages, update.
Litch.app Review: The New Kid on the Block - If you're on the hunt for something to help you create a beautiful and professional-looking payment page, then Litch.app may be the solution for you. It doesn't matter what you're selling. From physical merchandise to information products to subscriptions, Litch.app… Continue reading Litch.app Review: The New Kid on the Block
Topics: page, litchapp, litch, sales, youll, customers, kid, pages, youre, products, block, review, payment.
Minimalist Design Can Increase Ecommerce Sales - Minimalism can present products in a refreshing way and focus on key selling points. The result is more engagement and conversions. When considering a minimalist design, keep the following conversion pointers in mind.
Topics: ecommerce, page, design, product, clutter, sales, shoppers, minimalist, increase, action, sites, pages, products.
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website - SEO can sometimes feel like it stands for "Something Extremely Obscure." As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
Topics: site, seo, website, optimizing, image, tips, search, text, content, critical, keyword, keywords, pages, parts, onpage.
Optimizing Images for Google Search Results - Google search results now include images 34 percent of the time. Optimizing images for search engines is based on relevance to a keyword theme, as is optimizing textual content. For images, however, the lack of visible text means that the process is different.
Topics: google, image, images, search, optimizing, results, alt, product, pages, page, attributes.
Product Descriptions: How to Write Persuasive Copy That Sells - In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales.
Topics: descriptions, pages, sells, customer, products, write, website, product, page, persuasive, copy, customers, category.
Robots.txt: The Deceptively Important Part of Your SEO Strategy - When I first heard the term robots.txt, I'll admit, I didn't know what it meant. Instinctively, I imagined R2D2 from "Star Wars" and thought, "What do robots have to do with SEO?" If you're anything like me, technical SEO isn't always easy to understand. However, in a study with seoClarity and BuzzStream, out of 240 SEO specialists, 59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization. So, whether we understand it or not, technical SEO will continue to play a large role in our marketing strategies.
Topics: robotstxt, search, deceptively, important, site, disallow, file, crawl, seo, page, text, engines, pages, strategy.
SEO Critique of 3 Ecommerce Blogs - Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. In this post, I'll critique three ecommerce blogs for their SEO benefits.
Topics: seo, blog, post, categories, search, link, posts, ecommerce, pages, blogs, page, links, critique.
SEO How-to, Part 2: Understanding Search Engines - Nearly half of shoppers turn to Google before deciding what to buy and where to buy it. Understanding how Google and other search engines work can help you choose which optimization strategies to apply. This post is the second installment in my "SEO How-to" series.
Topics: engines, link, understanding, search, relevance, howto, signals, sites, results, site, pages, page, seo.
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones - Ecommerce sites often create duplicate content, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate content from search-engine indexes — and eight to avoid.
Topics: seo, pages, ways, link, content, good, ones, authority, indexed, redirects, remove, search, page, duplicate, bad, engines.
SEO: 7 Ways Ecommerce Sites Create Duplicate Content - I've never worked with an ecommerce platform that was entirely free of duplicate content. Some platforms are better at containing the sprawl. But one change in the settings or the code could accidentally produce duplicates — i.e., different pages with different URLs for the same piece of content.
Topics: canonical, create, search, ecommerce, url, engines, duplicate, sites, content, urls, ways, seo, pages, different.
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies - Crawl budget inefficiencies can affect organic search performance if new or updated content is not getting crawled and indexed. In this post, I will explain how to generate reports to help determine if your site has a Googlebot crawl budget problem.
Topics: problems, crawl, googlebot, file, inefficiencies, urls, crawled, xml, sitemaps, pages, log, crawls, budget, seo, analyzing.
SEO: Auditing Backlinks with Google Search Console - The best backlinks are the ones search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks — the links from other sites to yours — in their algorithms as measures of value and authority.
Topics: backlinks, auditing, link, linking, search, google, seo, sites, site, text, internal, page, marked, pages, links, console.
SEO: Catchall Redirects Are a Bad Practice - At first glance a catchall redirect page seems like a good solution. Instead of fixing thousands or tens of thousands of redirect errors, set up a simple catchall rule and send all users (and bots) to a single page. But it’s a bad idea.
Topics: seo, page, search, engines, redirect, redirects, practice, bad, url, catchall, pages.
SEO: Google’s BERT Update Helps Ecommerce Product Pages - Google’s BERT algorithm, released last week, is the company’s latest effort to understand the intent of search queries. For ecommerce sites, the unique details on product pages could now drive more organic search traffic with high purchase intent.
Topics: update, attributes, google, bert, search, queries, googles, product, understand, shoppers, helps, seo, pages, ecommerce, organic.
SEO: HTML, XML Sitemaps Explained - There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search engine bots, to ensure they find a site’s URLs to index. Understanding the strengths and weaknesses of each will help with your search engine optimization.
Topics: seo, search, sitemaps, site, sitemap, link, xml, pages, explained, urls, page, html.
SEO: How to Quickly Find Internal Linking Opportunities - Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?
Topics: screaming, pages, custom, seo, link, linking, crawl, opportunities, strings, nylon, internal, links, page, quickly, search.
SEO: Manage Crawling, Indexing with Robots Exclusion Protocol - Indexing is the precursor to ranking in organic search. But there are pages you don’t want the search engines to index and rank. That’s where the "robots exclusion protocol" comes into play.
Topics: seo, exclusion, bots, manage, robotstxt, sitemap, indexing, xml, file, files, protocol, crawling, search, robots, sitemaps, pages.
SEO: Optimizing Crawl Budget for Ecommerce Sites - Optimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears in search results. It can also guide Googlebot to the most important content on a site, which could impact how those pages rank.
Topics: optimizing, seo, googlebot, google, budget, sites, ecommerce, crawl, site, content, googles, pages.
SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants - Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.
Topics: seo, pages, nike, merchants, brands, content, product, spot, copy, ecommerce, blind, search, retailers, unique, descriptions, products.
SEO: Structured Data Markup for Ecommerce Product Pages - Structured data markup helps ecommerce merchants in two ways. First, it aids search engines in understanding the content and purpose of a web page. Second, it can enhance the appearance of an organic search listing, making it much more prominent.
Topics: search, stars, jsonld, span, page, ecommerce, seo, structured, product, amazing, pages, data, markup, itemscope.
SEO: Target Informational Rankings with Pillars and Clusters - Unless it's a major brand, an ecommerce site’s category and product pages may not rank organically for informational search queries. Creating pillar and cluster pages can help.
Topics: pillars, rankings, page, running, cluster, pages, clusters, informational, topic, pillar, target, keyword, trail, search, content, seo.
SEO: Tell Google Which Pages Not to Crawl - The typical goal of search engine optimization is to have your site's pages show up on a Google results page in answer to a query. But there are pages that should not be included in search results. Removing them from Google's index might actually increase search engine traffic.
Topics: tell, seo, site, search, googles, tag, website, google, pages, results, crawl, page, index.
SEO: Why Your Faceted Navigation Pages Aren’t Ranking - The filters and facets utilized by ecommerce sites allow shoppers to quickly narrow a product set by color, style, or other attributes. It's called faceted navigation. It's ideal for targeting keywords with midsized demand. And it can seriously boost organic search traffic.
Topics: organic, indexation, drive, seo, pages, ranking, search, page, table, lamps, arent, faceted, navigation.
Searchandising: Using targeted content on search pages - From guided selling to promotions and value propositions, dive into the world of targeted content on search pages.
Topics: searchandising, pages, set, guides, targeted, search, value, content, relevant, category, using, customers.
September 2019 Top 10: Our Most Popular Posts - The mission of Practical Ecommerce is to publish articles, seminars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles (based on page views) that we published in September 2019.
Topics: product, content, pages, read, search, posts, popular, updates, ecommerce, marketing, articles, google.
Should Internal Search Results Pages Be Indexed? - No, your website's own search results pages should not be indexed by Google and other search engines in most cases. Long-standing search-engine-optimization wisdom says the results pages from your site-search should block search engine bots and not be included in a search engine's index of pages.
Topics: results, site, sites, pages, engines, google, indexed, search, internal, yes, page.
Simple Tweaks to Product Pages Can Drive Sales - Adjusting layouts on a per-product basis is costly and time-consuming. It makes sense instead to focus on the most crucial elements of the page — to communicate benefits to the highest number of product-page visitors. Here are six ways to do that.
Topics: simple, shoppers, selling, products, whitespace, fixed, sales, tweaks, page, pages, visitors, eyelevel, drive, product, images.
Speed Up Your Slowest Pages with Prefetching - In previous articles I’ve addressed ideas to improve page speed, such as with HTML caching and isolating slow loading resources. In this post, I'll explain how to determine your slowest pages and apply a simple fix to speed them up.
Topics: web, prefetching, target, speed, browser, load, slowest, pages, page, slow, report, user.
Step by Step Guide to Creating a Website - In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.
Topics: hubspot, youll, need, creating, pages, page, guide, site, cms, step, domain, website, youre.
Technical SEO Crawlability Checklist - Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site.
Topics: structure, website, technical, search, checklist, site, youll, seo, bots, crawlability, log, crawl, pages, page.
Technical SEO Indexability Checklist - As search bots crawl your website, they begin indexing pages based on their topic and relevance to that topic. Once indexed, your page is eligible to rank on the SERPs. Here are a few factors that can help your pages get indexed.
Topics: indexability, error, website, technical, search, server, checklist, site, seo, redirects, users, pages, redirect, bots.
Technical SEO Renderability Checklist - Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Many elements of online accessibility overlap with SEO best practices. However, an SEO accessibility audit does not account for everything you’d need to do to make your site more accessible to visitors who are disabled.
Topics: structure, technical, server, renderability, checklist, site, seo, accessibility, bots, load, web, pages, page.
The 13 Types of Landing Pages & How to Pick One for a Campaign - You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test.
Topics: types, squeeze, pricing, customer, campaign, source, pick, page, email, lead, landing, offer, pages.
The 20 Best Google Chrome Extensions for SEO - If you’ve been a marketer for, say, more than five minutes, you know SEO is important. In fact, 97% of people learn more about a local company online than anywhere else. And since Google owns 90% of all searches, it’s easy for marketers to spend hours optimizing every day. This makes saving time where possible key to a busy marketer’s workflow.
Topics: seo, google, pages, freefree, chrome, extensions, links, website, web, extension, best, click.
The 4 SEO Priorities for Ecommerce Sites - I can't calculate clear-cut ROI from SEO. But I can address the activities that, in my experience, typically lead to higher rankings for ecommerce merchants. It's not a stretch to suggest that 80 percent of your daily SEO activities should be connected to the four items below.
Topics: guitar, strings, meta, nylon, link, sites, ecommerce, tag, google, pages, seo, title, page, priorities.
The Best 14 Landing Page Builders for Any Business - Lead generation is essential for driving sales and growing an online business.
Topics: analytics, features, tools, option, builders, landing, business, pages, best, offers, page, builder, rating.
The FAQ Page: Why You Need It, How to Build One, and 10 Great Examples - There’s one tool that can cut back on customer support tickets, convert more users, and increase the SEO value of your site: your FAQ page.More
Topics: faq, inspire, page, questions, examples, brand, answers, customer, answer, templates, build, product, pages, customers.
The Landing Page Template HubSpot Uses to Convert at a 35% Rate - In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging.
Topics: information, convert, page, rate, service, template, uses, landing, audience, offers, customer, pages, metrics, offer, hubspot.
The Plain-English Guide to Meta Tags & SEO - In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority.
Topics: tags, seo, search, plainenglish, meta, page, guide, content, web, engines, pages, tag.
The Ultimate Guide to Amazon Advertising - I'm willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms -- Facebook? Check. Instagram? Check. Pinterest? Check.
Topics: targeting, search, keywords, guide, amazon, sponsored, ultimate, products, product, advertising, pages, ads.
The Ultimate Guide to Google Analytics in 2019 - Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!?! Lots and lots of reading and trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable.
Topics: guide, page, analytics, data, users, site, report, pages, user, google, ultimate, goal.
The Ultimate Guide to Landing Pages - You visit landing pages all the time as you maneuver around the internet. A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website.
Topics: visitors, visitor, form, guide, need, landing, know, copy, page, pages, ultimate, offer, lead.
The Ultimate Guide to LinkedIn Company Pages - In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences.
Topics: social, ultimate, pages, engage, followers, company, linkedin, guide, page, add, create, content.
The Ultimate Guide to On-Page SEO in 2019 - So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.
Topics: google, website, search, guide, ultimate, site, seo, content, pages, elements, onpage, page.
The Ultimate Guide to SEO in 2019 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?
Topics: google, engines, search, guide, ultimate, links, seo, content, local, information, pages, page.
Tips for Diagnosing Steep Drops in Organic Search Traffic - If you own or manage an ecommerce business and organic search traffic drops suddenly, it can feel like the sky is falling. You might not know what went wrong. Here are a few tips for diagnosing a steep drop in organic traffic to your ecommerce site.
Topics: organic, content, search, protein, tips, diagnosing, drops, site, pages, semrush, steep, best, traffic, using.
What Is Marketing Attribution & How Do You Report on It? - A marketer's job isn't easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that?
Topics: pages, conversion, leads, run, attribution, given, marketing, credit, content, report.
What Is a Landing Page? All Your Questions, Answered - If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.
Topics: pages, leads, offer, page, audience, information, visitors, email, answered, website, questions, landing.
What’s a Good Conversion Rate for Ecommerce? - A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.
Topics: ecommerce, product, pages, email, visitors, good, sales, addtocart, whats, rate, purchase, site, conversion.
Which Instagram Story Formats Really Engage Viewers [New Research] - In 2019, Instagram Stories hit 500 million daily users.
Topics: topic, content, quiz, formats, short, pages, brands, viewers, audience, research, engage, really, example, instagram.
Why Performance Matters: Making Site Speed, Scalability and Reliability a Priority in 2020 - An alarming number of today’s ecommerce websites aren’t performing as well as they should be. They are either too slow…
Topics: legacy, bigcommerce, experience, site, priority, reliability, speed, need, scalability, pages, mobile, ecommerce, platform.
Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog - You know what sounds like a really bad idea?
Topics: backlinks, hubspot, blog, url, site, links, outdated, page, removed, traffic, urls, audit, pages, content, pieces.
‘Tis the Time to Capture Sales from Procrastinators - Procrastinators prefer to buy several gifts in one shopping session. Sites that sell a variety of items will fare better, though stores that cater to a niche market may also realize great success. Follow these tips to ensure your business appeals to those late holiday shoppers.
Topics: items, capture, shoppers, tis, gifts, lastminute, shipping, gift, christmas, ship, pages, procrastinators, sales.