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Top 2021 resources on pages

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10 Common Landing Page Myths to Avoid - I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
Topics: myths, youre, information, pages, common, page, form, length, avoid, landing, need, copy, test.
10 Simple Ways to Optimize Your Website for Lead Generation - Optimizing your website to generate leads is a no-brainer. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the leads pour in.
Topics: page, generation, visitor, simple, visitors, landing, leads, pages, form, ways, optimize, content, lead, website.
11 Do-it-yourself SEO Tips to Save Money - Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.
Topics: search, sites, link, keyword, content, google, doityourself, save, organic, tips, money, pages, title, seo.
11 Elements of High-Converting Product Pages - From writing headlines to creating urgency, make the most of your product pages with these 11 elements. Increase conversions, please customers, & grow revenue!
Topics: questions, highconverting, pages, elements, reviews, customers, product, page, buy, extension, read, products.
11 Product Page Features to Drive Conversions - When it comes to compelling product pages, less can be more. Cluttered pages distract from selling points. Focus on the crucial details. Embrace a minimalist approach to lessen the thinking process and close the sale. What follows are 11 product page features from three online stores.
Topics: shoppers, luggage, page, space, product, pages, drive, size, conversions, buy, features, monos.
11 Stats That Make a Case for Landing Pages - A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
Topics: using, information, customer, case, increase, conversion, rate, landing, page, pages, strategy, stats.
13 Great Landing Page Examples You'll Want to Copy in 2020 - While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer.Quick tip: Want an easy way to add a form to your landing page? HubSpot’s free form builder tool can help you fill your CRM with leads from your website. Let’s talk through an example of when a landing page can be especially effective. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they've received, they might be more likely to respond to or purchase a product from a company rep who calls them. In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company. After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and log in information, as well as instructions on how to sign up for the publication's newsletter or subscription. If the user is pleased by the webinar, they might sign up for the newsletter or a subscription to keep up with similar publication content. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. Even after launching your landing page, you'll want to pay attention to conversion rates to see how well it's doing. To determine your conversion rate, simply divide the number of conversions a webpage generates by the number of people who visited that page. If your conversion rate isn't close to the average just yet, don't worry. Nailing those percentages can be a bit challenging at first, especially is you have a lot of regular page visitors. Luckily, there are a number of simple conversion rate optimization strategies that can help you boost your current rate quickly. Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.
Topics: design, youll, information, conversion, webinar, simple, pages, examples, page, form, product, landing, great, copy.
13 Simple (But Critical) Tips for Creating Better Landing Pages - There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
Topics: creating, tips, form, landing, visitors, leads, critical, page, information, include, simple, better, offers, pages, offer.
15 of the Best SEO Tools for Auditing & Monitoring Your Website in 2021 - There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
Topics: google, page, tools, keyword, website, pages, search, mo, free, best, auditing, links, monitoring, seo.
17 of the Most Creative 'Meet the Team' Pages We've Ever Seen - To a prospect seeking out a new service provider, it can all be a little overwhelming. It's easy to wonder: Who are the real people behind all the smoke and mirrors?
Topics: weve, meet, website, team, agency, idea, creative, colorful, page, seen, employees, pages, member.
18 Beautiful New Ebook Templates [Free Download] - Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don't convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won't generate the leads your sales team is looking for.
Topics: ebook, theme, professional, beautiful, pages, ebooks, page, templates, template, free, design, content, download.
19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - Back in 2017, HubSpot experienced something that had never happened before — our blog's monthly traffic flattened. Even worse, it started to decline. So, after months of stressing over the mysterious cause of our blog's traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
Topics: team, pages, straight, strategy, site, mouths, seo, blog, organic, search, tips, traffic, page, hubspots, content.
20 of the Best Product Page Design Examples We've Ever Seen - If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
Topics: makes, customers, product, pages, design, products, weve, features, examples, best, page, customer, value, seen, users.
25 of the Best Facebook Pages We've Ever Seen - With more than 2.8 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
Topics: best, pages, business, brand, weve, users, content, facebook, seen, likes, company, posts, page.
26 About Us & About Me Pages + Templates to Make Your Own - Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
Topics: templates, youre, company, rocks, visitors, brand, way, does, mission, website, pages, page.
3 SEO Lessons from Amazon for Ecommerce Product Pages - Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I'll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon.
Topics: amazon, reviews, names, searchers, lessons, seo, shoppers, google, relevance, ecommerce, product, search, pages, page.
80 Things to Check Before, During, and After Launching a Website - Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Topics: site, launching, launch, pages, things, test, website, design, check, content, properly, ensure, youll.
9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples] - In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt disoriented on a poorly designed website.
Topics: navigation, breadcrumbs, html, examples, way, tips, users, pages, page, css, site, easier, navigate, breadcrumb.
9 Quick Ways to Reduce Page Loading Speed - When it comes to your site's performance, page speed is of the utmost importance.
Topics: quick, pages, sites, speed, loading, reduce, plugins, load, page, site, ways, web.
An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
Topics: products, stores, search, include, advanced, page, guide, pages, site, google, productbased, seo, online, product, content, information.
Bring Product Pages to Life with Built-In Support for 3D Models and Video - Now you can upload a 3D model or video directly to your product pages on Shopify as easily as an image—without the need for custom code or a third-party app.More
Topics: builtin, pages, customers, support, 3d, bring, products, life, rebecca, shopify, minkoff, models, video, product.
Carrd Review: Beautiful and Easy Landing Pages - Finding a service that can help you make a landing page for your online business that’s inexpensive, functional and beautiful isn’t as easy as it should be. At least it wasn’t, until Carrd came along.
Topics: beautiful, pages, landing, page, start, online, pro, review, create, elements, business, features, youre, carrd, easy.
CommerceCo Recap: SEO Link Building Is Hard - Link building is among the most important search engine optimization techniques. It is foundational and essential. Just about every successful commerce business wants or needs to build links, but it is hard to do well. Moreover, there is no easy way to "hack" link building.
Topics: seo, link, sense, building, links, search, commerceco, pages, site, content, topic, hard, recap.
Customize Shopify Product Pages with Metafields - The standard description field on a Shopify product detail page is a monolithic block of content. Adding different sections to this block is possible, but the process is not ideal.
Topics: message, product, shipping, pages, customize, page, ships, information, theme, add, shopify, metafields.
Dwell Time is the SEO Metric You Need to Track - This morning, I made a quick Google search.
Topics: page, average, dwell, pages, user, readers, metrics, duration, track, good, session, need, metric, seo.
Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden - Online stores will become increasingly crucial in the coming weeks. What follows are seven measures to keep your ecommerce business afloat and ease the burden of operating with limited resources.
Topics: shipping, online, pages, times, crucial, ecommerce, nonessential, industry, ease, products, ways, live, inventory, items, pandemic, burden, chat.
Entrepreneur’s Page-builder Tools Attract Outside Equity, 100 Employees - Finbarr Taylor moved to the U.S. nine years ago with a goal. "I moved from Scotland to Silicon Valley with the express intent of starting a tech company," he told me. Taylor's tech company is Shogun, which provides innovative page-builder tools that enhance ecommerce sites. He is co-founder and CEO.
Topics: attract, employees, tools, progressive, content, pagebuilder, entrepreneurs, web, ecommerce, shopify, product, page, pages, outside, im, equity, shogun.
Four Cyber Week and Black Friday Marketing Strategies for eCommerce Businesses - The online holiday shopping season is going to be bigger than ever. Ready to grow? See 4 proven, high-impact marketing strategies you can start right away!
Topics: marketing, customers, emails, cyber, site, pages, strategies, promotions, black, visitors, ecommerce, week, businesses.
Google AMP Helps You Make Stunning Web Experiences. Here's How. - Earlier today, I learned about a type of page that would load "almost instantaneously." Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
Topics: work, web, helps, text, heres, download, images, amp, google, experiences, page, load, pages, stunning.
Google Cache: How to View Cached Pages - Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.
Topics: slow, cached, pages, cache, google, page, youre, check, view, website, web.
Google Downgrades Nofollow Directive. Now What? - On March 1, Google will no longer consider nofollow attributes as commands. Instead, they will be hints, much like canonical tags. Until now, nofollow attributes have been a protective barrier between your site's authority and the potentially questionable sites it links to.
Topics: directive, link, google, pages, nofollow, dont, sites, page, links, downgrades, attributes, tag, crawl.
Holiday SEO Tips to Win Big on Black Friday & Cyber Monday - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
Topics: holiday, traffic, keywords, pages, tips, google, product, keyword, seo, website, search, cyber, black.
How HubSpot Content Strategists Improve SEO - If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?
Topics: content, improve, rank, powerwashing, company, engines, strategists, search, hubspot, team, seo, pages, thats.
How HubSpot Manages a Giant Website With a Tiny Team - I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
Topics: manages, team, strategy, pages, web, management, website, user, giant, tiny, business, hubspot, conversion, site.
How Long Should Blog Posts Be in 2020? [New Data] - If you're a blogger, you've probably asked your editor "how long should this blog post be" more times than you'd care to admit.
Topics: blog, pages, posts, list, pillar, length, words, post, average, long, data.
How to Create A Return Policy That Will Make Your Buyers Come Back - Customers will return their purchases but you can take steps with your return policy to make it as painless as possible for you and your customers.
Topics: buyers, customer, returns, tip, thing, pages, youre, customers, create, come, return, policy, product.
How to Create Landing Pages for Real Estate [+Examples] - When people are looking to buy or rent a new house, what's the first thing they do? That's right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market.
Topics: real, search, capture, page, estate, create, form, pages, examples, type, landing, important, simple.
How to Create Squeeze Pages That Generate Tons of Leads - "You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing. And that's because it works.
Topics: content, leads, pages, tons, form, create, email, offer, squeeze, landing, users, page, generate.
How to Create a Landing Page: The Simple Step-by-Step Guide - The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.
Topics: ebook, content, offer, form, simple, create, pages, sure, using, stepbystep, landing, page, guide, design.
How to Create a Wikipedia Page for Your Company - If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.
Topics: youre, click, information, company, youll, create, pages, page, look, wikipedia.
How to Customize WooCommerce Product Pages - Customize your WooCommerce product pages to be as unique as your business! See 10 amazing things you can do with just a few extensions and a built-in feature.
Topics: size, code, stores, sell, add, pages, customers, customize, color, products, woocommerce, product.
How to Detect and Eliminate Keyword Cannibalization - Keywords are king when it comes to engaging users and increasing your search engine ranking.
Topics: detect, page, keyword, shingle, site, eliminate, posts, search, pages, keywords, cannibalization, content.
How to Make Your Ecommerce Copywriting Sales-Ready - There’s a lot of conflicting advice out there when it comes to ecommerce copywriting. Some experts will tell you that…
Topics: copywriting, product, increase, page, landing, pages, copy, ecommerce, sales, customers, online, words.
How to Pick the Perfect Shopify Theme for Your Online Store: 2021 Edition - Creating a beautiful & functional website is as easy as selecting one of the top Shopify themes! Pick the perfect Shopify theme for your online store here.
Topics: products, product, pick, theme, page, shopify, website, best, store, themes, ecommerce, perfect, pages.
How to Use Internal Linking to Improve Your Website's SEO - Great content and attracting inbound links are major elements of your SEO strategy.
Topics: link, internal, links, linking, posts, seo, pages, blog, page, search, improve, website, websites.
How to do a Website Audit to Improve SEO & Conversions - When was the last time you gave your website a checkup? If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.
Topics: improve, pages, website, performance, search, site, seo, content, technical, conversions, page, audit.
How we got 75% more e-commerce orders in a single A/B test for this major brand - Before we discuss the changes that produced the lift, it is important to quickly go over the research that informed those changes.
Topics: link, single, techcrunch, ab, visitors, conversion, orders, brand, winning, research, major, ecommerce, pages, original, optimize, test.
Lessons from 20 Years of Google Algorithm Updates - I have been optimizing sites for over 20 years. Still, I sometimes fail to reach the improvements I expected. A strategy may look good on paper but not align to Google’s latest (and secret) algorithm.
Topics: search, lessons, updates, algorithm, site, google, day, rankings, traffic, pages, update.
Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats - Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.
Topics: social, lead, stats, tools, page, pages, level, game, ads, leads, generation, audience, landing, media.
Mobile Site Design Impacts Organic Search Rankings - The design of a mobile website impacts its ability to rank in organic search results. Mobile design controls the availability and readability of text, the usability of navigational elements, and even access to entire pages that are critical to organic performance.
Topics: product, text, pages, site, mobile, search, organic, impacts, elements, images, design, page, rankings, sites.
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website - SEO can sometimes feel like it stands for "Something Extremely Obscure." As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
Topics: site, seo, website, optimizing, image, tips, search, text, content, critical, keyword, keywords, pages, parts, onpage.
Policy Pages, Done Well, Enhance a Brand - Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
Topics: enhance, shoppers, information, pages, brand, process, shipping, policy, returns, privacy, company, page.
Product Descriptions: How to Write Persuasive Copy That Sells - In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales.
Topics: descriptions, pages, sells, customer, products, write, website, product, page, persuasive, copy, customers, category.
Product Pages: 16 Best-in-Class Examples and Why They Work - Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More
Topics: page, customer, different, work, product, information, bestinclass, images, pages, mattress, examples, design, shoppers.
Robots.txt: The Deceptively Important File All Websites Need - The robots.txt file helps major search engines understand where they're allowed to go on your website.
Topics: pages, bots, important, website, disallow, search, crawl, robotstxt, engines, file, need, directive, deceptively, websites.
SEO How-to, Part 11: Mitigating Risk - The risk to organic search performance from altering a website usually comes from changes to content, linking structures, or underlying technology. With careful planning and execution, however, you can mitigate the risk from those changes and increase the likelihood of better rankings. This is the 11th installment in my "SEO How-to" series
Topics: page, performance, keyword, risk, search, organic, links, mitigating, content, howto, changes, pages, seo.
SEO How-to, Part 12: Technical Tools - Implementing a search engine optimization strategy typically requires tools that can be dangerous when mishandled. Knowing those tools — when to use them and how — can make all the difference. This is the 12th installment in my “SEO How-to” series.
Topics: noindex, tag, remove, seo, technical, content, tools, page, xml, bots, howto, pages, search.
SEO How-to, Part 2: Understanding Search Engines - Nearly half of shoppers turn to Google before deciding what to buy and where to buy it. Understanding how Google and other search engines work can help you choose which optimization strategies to apply. This post is the second installment in my "SEO How-to" series.
Topics: engines, link, understanding, search, relevance, howto, signals, sites, results, site, pages, page, seo.
SEO How-to, Part 7: Mapping Keywords to Content - Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my "SEO How-to" series.
Topics: keywords, howto, page, mapping, search, seo, keyword, pages, performance, template, code, urls, paste, url, content.
SEO How-to, Part 8: Architecture and Internal Linking - The structure of your ecommerce site — categories, subcategories, attributes — heavily impacts search engine optimization. This is the eighth installment in my “SEO How-to” series.
Topics: linking, internal, seo, rings, shoppers, howto, architecture, page, authority, link, sites, keyword, pages, search, engagement.
SEO How-to, Part 9: Diagnosing Crawler Issues - Search engines must crawl and index your site before it can rank in organic search. Thus optimizing your content is pointless if search engines cannot access it. This is the ninth installment in my “SEO How-to” series.
Topics: page, tools, crawling, site, howto, seo, crawl, content, pages, issues, search, crawler, engines, diagnosing, bots.
SEO: 7 Ways Ecommerce Sites Create Duplicate Content - I've never worked with an ecommerce platform that was entirely free of duplicate content. Some platforms are better at containing the sprawl. But one change in the settings or the code could accidentally produce duplicates — i.e., different pages with different URLs for the same piece of content.
Topics: canonical, create, search, ecommerce, url, engines, duplicate, sites, content, urls, ways, seo, pages, different.
SEO: 7 Ways to Optimize Category Pages - Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category-page elements that improve rankings on highly competitive keywords.
Topics: links, link, seo, search, pages, ways, navigation, text, category, example, footer, optimize, page.
SEO: Auditing Backlinks with Google Search Console - The best backlinks are the ones search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks — the links from other sites to yours — in their algorithms as measures of value and authority.
Topics: backlinks, auditing, link, linking, search, google, seo, sites, site, text, internal, page, marked, pages, links, console.
SEO: Common Fixes to Core Web Vitals - Google stated in November that Core Web Vitals would become a ranking signal in May 2021. When Google announces such a change, heed the warning. The sooner you prepare, the better the chance of preserving or improving your organic search traffic.
Topics: vitals, page, layout, fixes, shift, pages, common, seo, javascript, search, web, core, site.
SEO: How to Move Skydivers through the Funnel - What happens when consumers parachute from organic search results and land on the page Google thinks is the most personally relevant? They skip as much as 95 percent of your prepared journey.
Topics: site, product, shoppers, seo, engagement, journey, category, search, skydivers, rings, funnel, pages, page.
SEO: Manage Crawling, Indexing with Robots Exclusion Protocol - Indexing is the precursor to ranking in organic search. But there are pages you don’t want the search engines to index and rank. That’s where the "robots exclusion protocol" comes into play.
Topics: seo, exclusion, bots, manage, robotstxt, sitemap, indexing, xml, file, files, protocol, crawling, search, robots, sitemaps, pages.
SEO: Target Informational Rankings with Pillars and Clusters - Unless it's a major brand, an ecommerce site’s category and product pages may not rank organically for informational search queries. Creating pillar and cluster pages can help.
Topics: pillars, rankings, page, running, cluster, pages, clusters, informational, topic, pillar, target, keyword, trail, search, content, seo.
SEO: Where to Start When You Need to Fix Everything - Optimizing a site for organic search can be overwhelming when you’re staring at a blank slate. Where do you start? The good news is that there are three definitive steps when you're getting started.
Topics: need, search, seo, content, sites, site, signals, pages, fix, signal, start, send, engines, relevance.
SEO: Why Your Faceted Navigation Pages Aren’t Ranking - The filters and facets utilized by ecommerce sites allow shoppers to quickly narrow a product set by color, style, or other attributes. It's called faceted navigation. It's ideal for targeting keywords with midsized demand. And it can seriously boost organic search traffic.
Topics: organic, indexation, drive, seo, pages, ranking, search, page, table, lamps, arent, faceted, navigation.
Should Internal Search Results Pages Be Indexed? - No, your website's own search results pages should not be indexed by Google and other search engines in most cases. Long-standing search-engine-optimization wisdom says the results pages from your site-search should block search engine bots and not be included in a search engine's index of pages.
Topics: results, site, sites, pages, engines, google, indexed, search, internal, yes, page.
Sitemaps: What They Are, How to Create One & Submit it to Google - Sitemaps are one of SEO's oldies but goodies.
Topics: create, file, page, sitemap, url, pages, need, search, submit, sitemaps, google, urls.
Speed Up Your Slowest Pages with Prefetching - In previous articles I’ve addressed ideas to improve page speed, such as with HTML caching and isolating slow loading resources. In this post, I'll explain how to determine your slowest pages and apply a simple fix to speed them up.
Topics: web, prefetching, target, speed, browser, load, slowest, pages, page, slow, report, user.
The 15 Best WordPress Themes for Podcasters in 2021 - The number of podcast listeners in the United States is expected to reach 100 million by 2024. (For context, there are 82.7 million listeners in 2021.)
Topics: podcasters, podcast, wordpress, audio, best, pages, theme, site, visitors, page, player, content, themes.
The 4 Most Important Pages on Your Website (& How to Optimize Them) - When you're knee-deep into the design of your website, it's hard to admit this fact: Some of the pages on your website are more important than others.
Topics: optimize, website, cta, important, user, blog, hubspot, business, contact, information, page, pages.
The 6 Best Thank You Page Examples of 2021 - via GIPHY
Topics: purpose, purchase, thank, best, social, customers, opportunity, confirmation, examples, pages, customer, page.
The 7 Best Leadpages Alternatives in 2020 - It doesn't matter how awesome your e-book is if no one can download it.
Topics: pages, marketing, tools, builder, editor, help, number, alternatives, page, templates, landing, best, leadpages.
The Beginner's Guide to Keyword Density - Keywords are a critical part of your SEO strategy.
Topics: search, page, website, guide, seo, keyword, density, lighting, beginners, keywords, pages, site.
The Best 16 Landing Page Builders for Any Business - Lead generation is essential for driving sales and growing an online business.
Topics: landing, option, best, pages, tools, analytics, builder, features, marketing, builders, page, business, offers.
The Essential Pre-Launch Checklist for Membership Sites - You’ve made plans, built the site, and are preparing for a big launch. But are you ready for customers? Don’t forget a thing — use this checklist!
Topics: sites, search, check, site, add, checklist, sure, essential, prelaunch, pages, information, membership, test, page.
The Full-funnel Product Detail Page - Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free, basic theme on Shopify called "Simple." Its product detail pages are sales-focused, with eight sections.
Topics: product, ecommerce, shoppers, fullfunnel, description, funnel, shampoo, wow, pages, amazon, page.
The Ins and Outs of Facebook Landing Pages - How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you're like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes.
Topics: page, test, text, pages, ins, ads, youre, ad, facebook, offer, landing, outs.
The Ultimate Guide to Building a Website Redesign Strategy - So... you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Topics: pages, metrics, redesign, building, youre, traffic, website, strategy, visitors, ultimate, site, marketing, guide, page.
The Ultimate Guide to Google Search Console in 2021 - What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Topics: pages, click, average, guide, search, performance, ultimate, gsc, page, google, site, console, identify.
The Ultimate Guide to Landing Pages - As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how you "land" on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business's digital marketing strategy.
Topics: need, visitor, know, guide, offer, landing, form, lead, pages, page, copy, visitors, ultimate.
The Ultimate Guide to LinkedIn Company Pages - In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences.
Topics: social, ultimate, pages, engage, followers, company, linkedin, guide, page, add, create, content.
The Ultimate Guide to On-Page SEO in 2020 - So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.
Topics: search, content, ultimate, page, elements, site, website, pages, guide, keyword, onpage, seo.
The What, Why, and How of Canonical Tags & URLs - "That's canon!"
Topics: url, rel, using, web, tag, urls, pages, version, canonical, tags, page, link.
Understanding Dynamic Search Ads in 2021 - Ecommerce sites often have hundreds or thousands of product pages. Creating keyword-based ads in Google for each page is laborious and sometimes impractical. That's the purpose of dynamic search ads. Advertisers can tell Google which pages and themes to target on their sites, and Google will dynamically show ads for those targets from relevant search queries.
Topics: page, ads, advertisers, pages, dsas, understanding, ad, search, google, coffee, dynamic, oval.
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users - Many businesses aim for their websites to rank highly in search engines, but it's a moving target.
Topics: video, search, user, boost, engaging, pages, rank, googles, page, seo, experience, engagement, google, users.
What Are Core Web Vitals? + How to Improve Yours - Long gone are the days of dial-up internet when web pages loaded line by line.
Topics: experience, vitals, google, web, core, page, pages, improve, site, load.
What Consumers Want to See on Company Websites [New Data] - For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
Topics: element, website, consumers, data, design, dont, pages, websites, customers, company, important, information, consider, business.
What Domain Authority Is (and Isn't), and How to Increase It - Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies.
Topics: links, backlinks, increase, metric, authority, domain, isnt, pages, page, score, ranking, website.
What Is a Landing Page? All Your Questions, Answered - If you could do one thing to dramatically improve your marketing ROI today, what would it be? If your answer was "use landing pages to convert new leads" I’d have to agree with you — here’s why.
Topics: marketing, questions, youre, offer, landing, leads, visitors, pages, content, answered, page, email.
What Is a Whitepaper? [FAQs] - The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
Topics: information, reader, audience, usually, pages, youll, whitepaper, create, faqs, research, whitepapers.
What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring - Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat.
Topics: users, structure, ways, create, websites, architecture, website, linking, pages, internal, page, improve, site, structuring, easy.
What is a Web Crawler? (In 50 Words or Less) - I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer.
Topics: web, website, crawl, search, crawler, crawlers, pages, page, technical, words, engines.
What's a Conversational Landing Page (& How Do You Create One)? - Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually.
Topics: chat, live, landing, chatbot, pages, builder, conversational, visitors, create, traditional, page, whats.
What’s a Good Conversion Rate for Ecommerce? - A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.
Topics: ecommerce, product, pages, email, visitors, good, sales, addtocart, whats, rate, purchase, site, conversion.
Which Instagram Story Formats Really Engage Viewers [New Research] - In 2019, Instagram Stories hit 500 million daily users.
Topics: topic, content, quiz, formats, short, pages, brands, viewers, audience, research, engage, really, example, instagram.