
Top 2023 resources on pages
Best pages resource in 2023.
Learn more about pages to improve your e-commerce strategy.
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10 Common Landing Page Myths to Avoid - I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
Topics: myths, youre, information, pages, common, page, form, length, avoid, landing, need, copy, test. -
10 Do-it-yourself SEO Tips to Save Money - A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.
Topics: keywords, pages, traffic, save, doityourself, research, tips, search, content, money, links, seo, organic, keyword. -
11 Product Page Features to Drive Conversions - When it comes to compelling product pages, less can be more. Cluttered pages distract from selling points. Focus on the crucial details. Embrace a minimalist approach to lessen the thinking process and close the sale. What follows are 11 product page features from three online stores.
Topics: shoppers, luggage, page, space, product, pages, drive, size, conversions, buy, features, monos. -
11 Stats That Make a Case for Landing Pages - A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
Topics: using, information, customer, case, increase, conversion, rate, landing, page, pages, strategy, stats. -
13 Simple (But Critical) Tips for Creating Better Landing Pages - There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
Topics: creating, tips, form, landing, visitors, leads, critical, page, information, include, simple, better, offers, pages, offer. -
17 of the Most Creative 'Meet the Team' Pages We've Ever Seen - To a prospect seeking out a new service provider, it can all be a little overwhelming. It's easy to wonder: Who are the real people behind all the smoke and mirrors?
Topics: weve, meet, website, team, agency, idea, creative, colorful, page, seen, employees, pages, member. -
18 Beautiful New Ebook Templates [Free Download] - Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don't convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won't generate the leads your sales team is looking for.
Topics: ebook, theme, professional, beautiful, pages, ebooks, page, templates, template, free, design, content, download. -
19 Great Landing Page Examples You'll Want to Copy in 2022 - While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
Topics: form, simple, examples, youll, page, great, visitors, landing, pages, information, way, cta, copy, conversion. -
19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - Back in 2017, HubSpot experienced something that had never happened before — our blog's monthly traffic flattened. Even worse, it started to decline. So, after months of stressing over the mysterious cause of our blog's traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
Topics: team, pages, straight, strategy, site, mouths, seo, blog, organic, search, tips, traffic, page, hubspots, content. -
20 of the Best Product Page Design Examples We've Ever Seen - If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
Topics: makes, customers, product, pages, design, products, weve, features, examples, best, page, customer, value, seen, users. -
21 of the Best Landing Page Design Examples You Need to See in 2022 - How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Topics: simple, examples, need, design, visitors, pages, form, customers, best, information, page, landing, great, color. -
25 of the Best Facebook Pages We've Ever Seen - With more than 2.8 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
Topics: best, pages, business, brand, weve, users, content, facebook, seen, likes, company, posts, page. -
28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022 - There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
Topics: monitoring, website, search, keyword, tools, google, auditing, links, mo, keywords, best, page, pages, seo. -
3 Rule-breaking Product Pages, Designed for Conversions - Most ecommerce platforms have a standard layout. Their product page designs are relatively conventional, with a left-to-right display and a dominant image. Calls-to-action almost always appear near the top, especially on mobile. But the norm isn't always the best.
Topics: desktop, images, page, mobile, purchase, shoppers, rock, pages, designed, look, conversions, rulebreaking, product, cta. -
4 Reasons to Use Dynamic Search Ads - Dynamic search ads access your website content and deploy artificial intelligence to generate headlines, bids, and targeted search terms automatically. These easy-to-employ text ads are the Swiss Army knife of digital promotion: They work well in many situations.
Topics: search, ads, dynamic, ad, page, campaigns, google, reasons, pages, dsa, traffic, dsas. -
40 Clever 404 Error Pages From Real Websites - Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them.
Topics: website, real, message, page, clever, pages, users, visitors, error, websites, theres. -
5 Remarketing Strategies You Can Use to Increase Conversion Rates
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In this article, learn more about what remarketing is & remarketing strategies you can use to increase your ecommerce conversion rates.
Topics: rates, customer, site, ads, increase, strategies, visitors, products, pages, remarketing, conversion, product. -
8 Ways to Make Your Website Faster (and Why It Is Critical to Your Business) - Many factors contribute to a successful SEO strategy, and page speed is one of the most important ones.
Topics: page, things, faster, business, pages, webpage, critical, ways, experience, website, load, speed, user, content, web. -
80 Things to Check Before, During, and After Launching a Website - Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Topics: site, launching, launch, pages, things, test, website, design, check, content, properly, ensure, youll. -
9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples] - In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt disoriented on a poorly designed website.
Topics: navigation, breadcrumbs, html, examples, way, tips, users, pages, page, css, site, easier, navigate, breadcrumb. -
9 Quick Ways to Reduce Page Loading Speed - When it comes to your site's performance, page speed is of the utmost importance.
Topics: quick, pages, sites, speed, loading, reduce, plugins, load, page, site, ways, web. -
An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
Topics: products, stores, search, include, advanced, page, guide, pages, site, google, productbased, seo, online, product, content, information. -
Builder.io aims to make developers happy with its no-code approach to digital storefronts - Builder.io provides a drag-and-drop visual editor and headless content management system so that marketers can update websites without developer support.
Topics: nocode, digital, create, founder, aims, pages, headless, commerce, techcrunch, growth, developers, sewell, happy, approach, storefronts, company, product, builderio, funding. -
Carrd Review: Beautiful and Easy Landing Pages - Finding a service that can help you make a landing page for your online business that’s inexpensive, functional and beautiful isn’t as easy as it should be. At least it wasn’t, until Carrd came along.
Topics: beautiful, pages, landing, page, start, online, pro, review, create, elements, business, features, youre, carrd, easy. -
CommerceCo Recap: SEO Link Building Is Hard - Link building is among the most important search engine optimization techniques. It is foundational and essential. Just about every successful commerce business wants or needs to build links, but it is hard to do well. Moreover, there is no easy way to "hack" link building.
Topics: seo, link, sense, building, links, search, commerceco, pages, site, content, topic, hard, recap. -
Dwell Time is the SEO Metric You Need to Track - This morning, I made a quick Google search.
Topics: page, average, dwell, pages, user, readers, metrics, duration, track, good, session, need, metric, seo. -
Ecommerce Design Is Critical (but Misunderstood) - Done correctly, ecommerce design conveys trust and drives conversions. Its value is much more than being good on the eye. Longtime designer Barbara Carnerio cites three critical rules.
Topics: ecommerce, misunderstood, age, strategy, audience, site, ideal, generation, font, page, pages, critical, design. -
Enterprise SEO: Everything You Need to Know - SEO. While this is a strategy we've been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it's not surprising.
Topics: team, know, content, keywords, authority, need, larger, enterprise, site, seo, pages. -
Entrepreneur’s Page-builder Tools Attract Outside Equity, 100 Employees - Finbarr Taylor moved to the U.S. nine years ago with a goal. "I moved from Scotland to Silicon Valley with the express intent of starting a tech company," he told me. Taylor's tech company is Shogun, which provides innovative page-builder tools that enhance ecommerce sites. He is co-founder and CEO.
Topics: attract, employees, tools, progressive, content, pagebuilder, entrepreneurs, web, ecommerce, shopify, product, page, pages, outside, im, equity, shogun. -
Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo. -
Four Cyber Week and Black Friday Marketing Strategies for eCommerce Businesses - The online holiday shopping season is going to be bigger than ever. Ready to grow? See 4 proven, high-impact marketing strategies you can start right away!
Topics: marketing, customers, emails, cyber, site, pages, strategies, promotions, black, visitors, ecommerce, week, businesses. -
Google Cache: How to View Cached Pages - Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.
Topics: slow, cached, pages, cache, google, page, youre, check, view, website, web. -
Holiday SEO Tips to Increase Traffic During the Busy Shopping Season - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google. -
How Do Conversion Paths Work? A Step-by-Step Guide - As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
Topics: conversion, visitors, content, landing, paths, path, pages, stepbystep, mobile, thank, website, guide, page, work. -
How HubSpot Content Strategists Improve SEO - If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?
Topics: content, improve, rank, powerwashing, company, engines, strategists, search, hubspot, team, seo, pages, thats. -
How to Create Landing Pages for Real Estate [+Examples] - When people are looking to buy or rent a new house, what's the first thing they do? That's right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market.
Topics: real, search, capture, page, estate, create, form, pages, examples, type, landing, important, simple. -
How to Create Squeeze Pages That Generate Tons of Leads - "You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing. And that's because it works.
Topics: content, leads, pages, tons, form, create, email, offer, squeeze, landing, users, page, generate. -
How to Create a Wikipedia Page for Your Company - If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.
Topics: youre, click, information, company, youll, create, pages, page, look, wikipedia. -
How to Create an SEO Strategy for 2022 [Template Included] - Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.
Topics: included, pages, keywords, blog, template, page, search, content, seo, strategy, create, business. -
How to Detect and Eliminate Keyword Cannibalization - Keywords are king when it comes to engaging users and increasing your search engine ranking.
Topics: detect, page, keyword, shingle, site, eliminate, posts, search, pages, keywords, cannibalization, content. -
How to Diagnose Organic Traffic Losses Using Search Console - Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.
Topics: links, pages, google, page, console, diagnose, search, using, traffic, losses, loss, organic, clicks, queries. -
How to Generate Traffic from Google Discover - Google is not just a search engine. It's also a discovery engine. The difference is huge. Searchers have an idea of what they are looking for. They know what they need. But the discovery engine attempts to discern the interests of searchers regardless of their queries. In a sense, Google Discover informs searchers of what they need before they realize it.
Topics: sites, traffic, google, searchers, pages, clicks, content, discover, search, generate, include. -
How to Optimize Your 404 Error Page for SEO & Conversions - In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.
Topics: seo, links, offer, page, conversions, right, optimize, pages, looking, visitors, error, create, customers. -
How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking
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38% of retailer traffic comes from organic search. And when you pair that up with the fact that 53% of shoppers state that they always research before purchasing to ensure that they are making the best possible decision, it's clear…
Continue reading How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking
Topics: tool, perform, ecommerce, using, pages, se, issues, website, page, ranking, seo, technical, search, audit. -
How to Pick the Perfect Shopify Theme for Your Online Store: 2021 Edition - Creating a beautiful & functional website is as easy as selecting one of the top Shopify themes! Pick the perfect Shopify theme for your online store here.
Topics: products, product, pick, theme, page, shopify, website, best, store, themes, ecommerce, perfect, pages. -
How to Run A Content Audit in 2021 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
Topics: audit, page, know, content, youll, information, website, youre, seo, pages, run. -
How to Self-publish Your Own Book in 8 Steps - Have a bestselling book idea? What if you could write, edit, publish, and sell your own book—all without having to split the profits with a publishing company? In today’s creator economy, you can. Learn how to self-publish and sell your own book with this step-by-step guide.More
Topics: book, selfpublishing, books, selfpublish, cover, steps, include, page, pages, audience, genre, amazon. -
How to do a Website Audit to Improve SEO & Conversions - When was the last time you gave your website a checkup? If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.
Topics: improve, pages, website, performance, search, site, seo, content, technical, conversions, page, audit. -
How we got 75% more e-commerce orders in a single A/B test for this major brand - Before we discuss the changes that produced the lift, it is important to quickly go over the research that informed those changes.
Topics: link, single, techcrunch, ab, visitors, conversion, orders, brand, winning, research, major, ecommerce, pages, original, optimize, test. -
Image SEO Best Practices to Make Your Content More Discoverable - Images account for about 40% of all search results, according to MozCast. So if you’re looking to reach new audiences organically, you’ll need to optimize your image SEO.
Topics: alt, page, google, seo, results, practices, search, best, text, images, content, image, pages, discoverable. -
Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats - Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.
Topics: social, lead, stats, tools, page, pages, level, game, ads, leads, generation, audience, landing, media. -
Mobile Site Design Impacts Organic Search Rankings - The design of a mobile website impacts its ability to rank in organic search results. Mobile design controls the availability and readability of text, the usability of navigational elements, and even access to entire pages that are critical to organic performance.
Topics: product, text, pages, site, mobile, search, organic, impacts, elements, images, design, page, rankings, sites. -
Policy Pages, Done Well, Enhance a Brand - Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
Topics: enhance, shoppers, information, pages, brand, process, shipping, policy, returns, privacy, company, page. -
Product Pages: 16 Best-in-Class Examples and Why They Work - Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More
Topics: page, customer, different, work, product, information, bestinclass, images, pages, mattress, examples, design, shoppers. -
Robots.txt: The Deceptively Important File All Websites Need - The robots.txt file helps major search engines understand where they're allowed to go on your website.
Topics: pages, bots, important, website, disallow, search, crawl, robotstxt, engines, file, need, directive, deceptively, websites. -
SEO How-to, Part 12: Technical Tools - Implementing a search engine optimization strategy typically requires tools that can be dangerous when mishandled. Knowing those tools — when to use them and how — can make all the difference. This is the 12th installment in my “SEO How-to” series.
Topics: noindex, tag, remove, seo, technical, content, tools, page, xml, bots, howto, pages, search. -
SEO for Google’s ‘People also ask’ - Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.
Topics: laptop, seo, page, questions, search, results, pages, queries, googles, best, related, ask. -
SEO: 6 Critical Search Console Reports - Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
Topics: shows, report, seo, reports, search, google, site, text, pages, links, link, performance, console, critical. -
SEO: 7 Ways to Optimize Category Pages - Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category-page elements that improve rankings on highly competitive keywords.
Topics: links, link, seo, search, pages, ways, navigation, text, category, example, footer, optimize, page. -
SEO: Common Fixes to Core Web Vitals - Google stated in November that Core Web Vitals would become a ranking signal in May 2021. When Google announces such a change, heed the warning. The sooner you prepare, the better the chance of preserving or improving your organic search traffic.
Topics: vitals, page, layout, fixes, shift, pages, common, seo, javascript, search, web, core, site. -
SEO: How to Move Skydivers through the Funnel - What happens when consumers parachute from organic search results and land on the page Google thinks is the most personally relevant? They skip as much as 95 percent of your prepared journey.
Topics: site, product, shoppers, seo, engagement, journey, category, search, skydivers, rings, funnel, pages, page. -
SEO: How to Super Search with Advanced Operators - Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
Topics: query, page, pages, google, word, search, operators, results, advanced, super, seo, site. -
SEO: Using Wayback Machine, Google Cache - Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
Topics: wayback, page, google, changes, change, machine, cache, seo, using, pages, rankings, googles. -
SEO: Where to Start When You Need to Fix Everything - Optimizing a site for organic search can be overwhelming when you’re staring at a blank slate. Where do you start? The good news is that there are three definitive steps when you're getting started.
Topics: need, search, seo, content, sites, site, signals, pages, fix, signal, start, send, engines, relevance. -
Setting Up a Google Ads Dynamic Search Campaign - Setting up a Google dynamic search ad is straightforward. Even a novice can have a campaign up and running in a few minutes. This article is a step-by-step guide.
Topics: google, dynamic, setting, step, target, ad, ads, pages, campaign, page, search, labels. -
SiteW Review (May 2022): An Introduction to SiteW
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SiteW is one of the lesser-known, but rapidly growing tools on the market today for building your own business website. Intended to make website creation as simple and painless as possible, the technology promises a fun and enjoyable way to…
Continue reading SiteW Review (May 2022): An Introduction to SiteW
Topics: introduction, pages, features, theres, able, review, youre, blog, sitew, add, website, youll. -
Sitemaps: What They Are, How to Create One & Submit it to Google - Sitemaps are one of SEO's oldies but goodies.
Topics: create, file, page, sitemap, url, pages, need, search, submit, sitemaps, google, urls. -
Stand Out From the Crowd With Cost-Effective SEO - Though many business owners understand the essential principles of search engine optimization, it's crucial to keep up with regular changes to stay on top.
Topics: site, engine, website, consider, seo, stand, results, costeffective, search, engines, pages, crowd, content. -
The 14 Point Ecommerce Launch Checklist (Mar 2022)
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When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick…
Continue reading The 14 Point Ecommerce Launch Checklist (Mar 2022)
Topics: payment, checklist, launch, product, site, website, point, mar, customer, page, pages, customers, shipping, ecommerce. -
The 15 Best WordPress Themes for Podcasters in 2021 - The number of podcast listeners in the United States is expected to reach 100 million by 2024. (For context, there are 82.7 million listeners in 2021.)
Topics: podcasters, podcast, wordpress, audio, best, pages, theme, site, visitors, page, player, content, themes. -
The 4 Most Important Pages on Your Website (& How to Optimize Them) - When you're knee-deep into the design of your website, it's hard to admit this fact: Some of the pages on your website are more important than others.
Topics: optimize, website, cta, important, user, blog, hubspot, business, contact, information, page, pages. -
The 6 Best Thank You Page Examples of 2021 - via GIPHY
Topics: purpose, purchase, thank, best, social, customers, opportunity, confirmation, examples, pages, customer, page. -
The 7 Best Leadpages Alternatives in 2022 - It doesn't matter how awesome your e-book is if no one can download it.
Topics: best, marketing, alternatives, create, tools, landing, leadpages, number, builder, pages, page, help, templates. -
The Beginner's Guide to Keyword Density - When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is "stuffed" with keywords?
Topics: words, search, pages, tool, site, page, beginners, keyword, guide, keywords, density, seo. -
The Best 16 Landing Page Builders for Any Business - Lead generation is essential for driving sales and growing an online business.
Topics: landing, option, best, pages, tools, analytics, builder, features, marketing, builders, page, business, offers. -
The Essential Pre-Launch Checklist for Membership Sites - You’ve made plans, built the site, and are preparing for a big launch. But are you ready for customers? Don’t forget a thing — use this checklist!
Topics: sites, search, check, site, add, checklist, sure, essential, prelaunch, pages, information, membership, test, page. -
The Full-funnel Product Detail Page - Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free, basic theme on Shopify called "Simple." Its product detail pages are sales-focused, with eight sections.
Topics: product, ecommerce, shoppers, fullfunnel, description, funnel, shampoo, wow, pages, amazon, page. -
The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)
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When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick…
Continue reading The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)
Topics: checklist, ecommerce, link, items, page, site, shipping, product, support, pages, checkout, ultimate. -
The Ultimate Guide to Building a Website Redesign Strategy - So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Topics: marketing, strategy, websites, guide, page, pages, website, youre, traffic, building, design, ultimate, redesign, site. -
The Ultimate Guide to Google Analytics in 2022 - Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud.
Topics: users, site, pages, report, google, guide, data, page, ultimate, user, goal, analytics. -
The Ultimate Guide to Google Search Console in 2021 - What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Topics: pages, click, average, guide, search, performance, ultimate, gsc, page, google, site, console, identify. -
The Ultimate Guide to Landing Pages - As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how you "land" on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business's digital marketing strategy.
Topics: need, visitor, know, guide, offer, landing, form, lead, pages, page, copy, visitors, ultimate. -
The Ultimate Guide to On-Page SEO in 2022 - On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Topics: page, content, site, seo, guide, website, keyword, search, ultimate, pages, elements, onpage. -
The Ultimate Guide to SEO in 2022 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google.
Topics: content, links, engine, page, google, ultimate, guide, search, engines, site, seo, pages. -
The What, Why, and How of Canonical Tags & URLs - "That's canon!"
Topics: url, rel, using, web, tag, urls, pages, version, canonical, tags, page, link. -
To boost early-stage growth, adopt a jobs-to-be-done approach to marketing - Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.
Topics: pages, approach, templates, tasks, marketing, growth, earlystage, techcrunch, search, jtbd, app, traffic, invoice, jobstobedone, terms, boost, adopt, framework. -
Topic Clusters: The Next Evolution of SEO - Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.
Topics: pillar, pages, clusters, search, create, content, evolution, topics, engines, page, topic, seo, cluster. -
Turning Questions into Sales: How to Create an Effective FAQ Page For Your Store - FAQ pages do more than just answer questions about your business. They alleviate purchasing anxieties, improve SEO, and reduce customer support queries. Learn how to create your own FAQ page in this guide and you’ll see the benefits of higher sales and more satisfied shoppers. More
Topics: sales, effective, questions, product, brand, create, page, customers, customer, answer, pages, faq, store, turning, question. -
Understanding Dynamic Search Ads in 2021 - Ecommerce sites often have hundreds or thousands of product pages. Creating keyword-based ads in Google for each page is laborious and sometimes impractical. That's the purpose of dynamic search ads. Advertisers can tell Google which pages and themes to target on their sites, and Google will dynamically show ads for those targets from relevant search queries.
Topics: page, ads, advertisers, pages, dsas, understanding, ad, search, google, coffee, dynamic, oval. -
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users - Many businesses aim for their websites to rank highly in search engines, but it's a moving target.
Topics: video, search, user, boost, engaging, pages, rank, googles, page, seo, experience, engagement, google, users. -
Using Rich Snippets for Ecommerce Product Pages - Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. "Structured markup" is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type.
Topics: product, pages, markup, organic, search, page, ecommerce, ratings, rich, using, schema, star, snippets. -
What Are Core Web Vitals? + How to Improve Yours - Long gone are the days of dial-up internet when web pages loaded line by line.
Topics: experience, vitals, google, web, core, page, pages, improve, site, load. -
What Are Meta Descriptions and How Can I Write Effective Ones? - Recent research shows that Google rewrites nearly 63% of meta descriptions. Is it even worth writing your own? Yes, it is. Learn why and how to write compelling meta descriptions in this article.More
Topics: pages, effective, good, write, product, page, youre, ones, ecommerce, description, meta, search, descriptions. -
What Bounce Rates Mean for SEO - Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.
Topics: page, high, content, mean, seo, google, visitors, pages, user, bounce, rate, rates, ranking. -
What Consumers Want to See on Company Websites [New Data] - For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
Topics: element, website, consumers, data, design, dont, pages, websites, customers, company, important, information, consider, business. -
What Domain Authority Is (and Isn't), and How to Increase It - Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies.
Topics: links, backlinks, increase, metric, authority, domain, isnt, pages, page, score, ranking, website. -
What Is a Landing Page? All Your Questions, Answered - If you could do one thing to dramatically improve your marketing ROI today, what would it be? If your answer was "use landing pages to convert new leads" I’d have to agree with you — here’s why.
Topics: marketing, questions, youre, offer, landing, leads, visitors, pages, content, answered, page, email. -
What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring - Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat.
Topics: users, structure, ways, create, websites, architecture, website, linking, pages, internal, page, improve, site, structuring, easy. -
What is a Web Crawler? (In 50 Words or Less) - When it comes to technical SEO, it can be difficult to understand how it all works. But it's important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler.
Topics: search, page, web, engines, crawlers, words, pages, crawl, site, crawling, crawler. -
What's a Conversational Landing Page (& How Do You Create One)? - Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually.
Topics: chat, live, landing, chatbot, pages, builder, conversational, visitors, create, traditional, page, whats.