Top 2021 resources on paid

Best paid resource in 2021.
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• 10 Free Project Management Software Options to Keep Your Team On-Track - 59% of U.S. workers say communication is their team's biggest obstacle to success, followed by accountability.
  Topics: ontrack, tasks, team, paid, tool, project, software, management, teams, user, projects, free, options, option.
• 14 Stock Photo Sites, Free and Paid - Quality images are essential for an ecommerce site. Not only do pictures display the products, but they also establish the brand and inspire the shopper. If you don’t have the means to produce all of your imagery, stock photos are an option. Here is a list of stock photo websites.
  Topics: price, stock, photos, sites, access, free, site, start, royaltyfree, collection, paid, images.
• 17 Free Tools for Social Media Analytics - Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
  Topics: audience, analytics, data, free, media, followers, content, paid, tools, social, price.
• 25 Alternatives to Running Paid Ads to Promote Your Business - It’s important to diversify your business promotion strategy beyond paid advertising, or you’ll soon see diminishing returns. Here are 25 low-cost and free ways to market a new business and drive sales.More
  Topics: online, business, social, running, product, free, drive, way, alternatives, paid, instagram, marketing, local, ads, promote.
• 39% of Brits are delivery pass members - About four in ten Brits (39 percent) have signed up for a paid subscription scheme or delivery pass, which means they pay a monthly fee to get free delivery and other extras. And among these schemes, Amazon Prime is the most popular paid subscription service. So-called delivery passes are especially… Continue reading
  Topics: signed, delivery, popular, brits, members, subscription, amazon, subscriptions, prime, paid, pass.
• 5 Benefits of Educating Prospects With Free Content - In the marketing world, the infamous free content debate seems to be everlasting.  "If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?"
  Topics: customers, paid, prospects, educational, free, educating, boost, brand, trust, benefits, content, marketing.
• A Simple Explanation of Exempt vs. Non-Exempt Employees - There are two types of employees -- "exempt" and "non-exempt". You might've seen these terms on job postings, or heard them in conversation.
  Topics: vs, worked, overtime, hourly, employee, exempt, simple, employees, nonexempt, paid, hours, explanation, salary.
• Absolutely Everything You Need to Know About Paid Time Off (PTO) - From 1976 to 2000, the average working American took off more than 20 days a year.
  Topics: pto, work, taking, absolutely, employees, need, days, company, vacation, employee, know, paid.
• Amazon passes 100 million paid Prime members - Jeff Bezos is understandably all sorts of self-congratulatory in the annual shareholder letter Amazon released today. The note is full of all manner of large numbers, including, perhaps most notably, 100 million. Amazon has exceeded that number of Prime subscribers globally, 13 years after the service launched as a free shipping offering. It’s no surprise, […]
  Topics: globally, india, music, recent, letter, service, bezos, members, million, company, passes, prime, amazon, paid.
• Amazon’s 2018 acquisitions totaled $1.65B, led by PillPack and Ring - Amazon’s annual 10-K filing with the U.S. Securities and Exchange Commission confirmed the high prices the e-commerce giant paid for its two biggest M&A deals last year. According to the filing, the company paid approximately $839 million in cash for Ring and $753 million for PillPack, with all other acquisitions totaling $57 million. GeekWire was […]
  Topics: amazons, ring, cash, paid, billion, acquisition, led, prices, million, totaled, filing, acquisitions, 165b, pillpack.
• As some pricey coding camps fade away, Codecademy barrels ahead with affordable paid offerings and a new mobile app - Between 2013 and last year, the number of boot camp schools tripled to more than 90 in the U.S. alone, according to Course Report, an outfit that tracks the industry. Some — including The Iron Yard and Dev Bootcamp — have since folded, unable to find enough eager recruits willing to pay top dollar to […]
  Topics: camps, away, pricey, mobile, coding, offerings, company, sims, users, learning, codecademy, fade, skills, jobs, students, tech, learn, barrels, paid.
• Black Friday Ecommerce: The Hype and the Reality - Black Friday e-commerce can really stress you out. I remember my first Black Friday as a retailer. It was 2003. The holidays kinda snuck up on us. We had no idea that we had to strategize this entire month. We came up with a few last-minute deals. We sent out a few last-minute emails. WE […]
  Topics: hype, reality, customer, oh, acquisition, ecommerce, week, sales, customers, paid, holiday, black, cyber.
• Building a Multi-Million Dollar Fitness Brand Without Paid Marketing - Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala and the creators of Bala Balges, stylish weighted bands that amplify just about any workout. In this episode of Shopify Masters, Natalie and Max share how they tested product viability, received reputable media coverage, and built a multi-million brand without paid marketing. More
  Topics: paid, shark, content, building, times, balas, brand, marketing, dollar, natalie, multimillion, max, product, fitness, tank, bala.
• Building an Ecommerce Business, Part 5: Paid Acquisition - Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options. Digital marketing agencies can provide some answers. For this interview, I visited with Alex Hart, founder of Good Joo Joo, an Austin, Texas-based digital marketing agency. I asked her about paid acquisition, the process of using advertising to acquire customers
  Topics: marketing, ecommerce, business, youre, building, thats, acquisition, facebook, paid, product, agency, good.
• Content Syndication: What It Is & How to Do It Successfully - You worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it's optimized for search engines.
  Topics: syndicate, readers, original, websites, paid, audience, content, successfully, syndication, publications, publication.
• Deciphering Paid Traffic Right Now - I’m joined by Taylor Holiday to discuss the strange things happening with paid traffic in our current environment.  Traffic is relatively cheap but with plunging conversion rates is it actually a good time to double down on your ad spend?  We also discuss the encouraging top-line revenue trends we’ve seen over the last few weeks. [...]
  Topics: right, deciphering, youderian, traffic, thread, holiday, taylor, weve, paid, weekssubscribe, discuss, trends, topline.
• EBay paid $573M to buy Japanese e-commerce platform Qoo10, filing reveals - EBay is a very distant second behind Amazon when it comes to e-commerce sales in the U.S., but abroad — and in particular in Asia — it is willing to invest to grow its footprint in a targeted way. In February, eBay paid a total of $573 million to acquire Qoo10, a Japanese sales platform, […]
  Topics: total, deal, ebay, revenue, companys, sales, india, acquisition, japanese, platform, ecommerce, filing, reveals, paid, buy, million, qoo10, 573m.
• Earned Media, Explained in 400 Words or Less [Examples] - Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and TV, and marketers can harness it in several ways.
  Topics: customers, product, examples, content, owned, words, earned, social, paid, media, form, example, explained.
• Email Marketing: 2019 Trends and Innovations - Every year I review trends, changes, and innovations that impact email marketing. What follows are my observations for 2019.
  Topics: email, marketing, owned, free, brands, privacy, innovations, service, media, paid, trends, subscribers.
• Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy - With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes.
  Topics: reddit, advertising, views, youll, content, strategy, paid, team, campaign, page, subreddit, attempting, learned, audience, subreddits.
• FTC votes to review influencer marketing rules & penalties - Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies […]
  Topics: ftc, endorsement, social, review, penalties, marketing, chopra, influencer, paid, media, votes, platforms, influencers, rules, techcrunch.
• Facebook Has Launched Its Political Ad Archive - Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April.
  Topics: political, ad, paid, archive, users, facebook, launched, transparency, content, ads, ran.
• Google Search Ads for Beginners – How to Get Started with Search Engine Marketing - Paid Google search ads provide an instant boost of traffic to your store. Here's everything you need to know to maximize the success of your first campaign!
  Topics: keyword, beginners, ad, ads, hats, google, paid, keywords, engine, traffic, search, click, youll, marketing, start.
• How HubSpot's Paid Team Leverages Their CRM - When you think about it, advertisers have an endless list of tools at their disposal.
  Topics: tool, leverages, crm, lead, content, team, leads, ad, im, data, hubspots, ads, sales, paid.
• How to Learn Excel Online: 19 Free and Paid Resources for Excel Training - Like many marketers, I have a bit of experience with Microsoft Excel. I've used it to organize events, plan meals, and sort data -- but I don't have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I'm constantly subjecting myself to the tedium of updating my spreadsheets manually. Like me, you're missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time.
  Topics: video, tutorials, online, data, free, paid, topics, learn, courses, resources, training, excel, course.
• How to Make Money With Affiliate Marketing - Wondering how to make money with affiliate marketing? You’re not alone. Many aspiring entrepreneurs have this question in mind as they sign up for every affiliate program they come across. While there are lots of resources on how affiliate programs can help you make money online, the majority of them […]
  Topics: marketing, payment, paid, need, customer, sales, affiliate, money, youll, ad.
• How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] - Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
  Topics: paid, entire, manage, marketing, free, template, content, planner, budget, templates, spend, product, advertising, youll, costs.
• How to Pick WordPress Ecommerce Plugins: Your Top 9 Choices - Did you know that there are over 50,000 plugins in the WordPress plugin repository? For many, this number can seem…
  Topics: wp, options, youre, best, choose, woocommerce, wordpress, ecommerce, plugins, paid, free, plugin, website.
• How to Streamline IRS 1099 Filings - One of the earliest tax deadlines of the new year occurs on January 31, which is the filing date to the U.S. Internal Revenue Service of 1099s from your vendors. In this post, I'll offer guidance to streamline 1099 filing. I'll address auditing your records, filing requirements, and software tools that can make filing easier
  Topics: vendors, streamline, irs, records, 1099s, software, required, vendor, pay, paid, filing, filings.
• Images, GIFs or Video: Which Perform Best on Instagram? - Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.
  Topics: organic, paid, content, images, perform, video, better, hendrickson, medium, instagram, best, gifs, media.
• Kuru, a DTC Shoe Brand, Solves a Pain - Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving.
  Topics: shoe, foot, email, dtc, spend, brand, weve, pain, search, paid, revenue, magento, solves, kuru.
• Marketing vs. Advertising: How to Maximize Your Acquisition Efforts - In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.
  Topics: efforts, mobile, marketing, audience, process, advertising, media, brand, acquisition, product, ad, maximize, paid, vs.
• Optimize or Advertise? Comparing Organic vs. Paid Social Media - They say, "The best things in life are free." Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3.
  Topics: customers, reach, optimize, vs, efforts, social, media, audience, comparing, advertise, youre, paid, content, organic.
• Paid Media, Explained in 400 Words or Less - An effective content strategy doesn’t rely on only one tactic.
  Topics: explained, tweets, promoting, content, earned, strategy, leads, words, sponsored, ads, media, paid.
• Paid Social Media: Worth The Investment? - Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
  Topics: facebook, media, youll, ads, advertising, campaign, social, investment, platform, worth, ad, paid.
• Selling to a Private Facebook Group - Penalty Box is a private Facebook group that was created completely from word of mouth, with no paid advertisements or paid marketing. Here to discuss the fascinating story of how this community came to be is founder Drew Laine. Listen in as he shares interesting aspects of the business, including the metrics they track, how they [...]
  Topics: paid, using, box, group, private, community, youderian, marketing, facebook, laine, penalty, selling, drew.
• Shopee Malaysia launches support package for sellers - Shopee Malaysia has announced a US$3.5 million support package for sellers on its network, aiming to assist around 70,000 SMEs.
  Topics: shopee, support, sellers, malaysia, online, smes, retail, vouchers, million, paid, ho, launches, package.
• Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram - Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold 220,000 of v1 and had to take a $40 million write-off. Instead, Snap comes off looking […]
  Topics: marketing, firm, sabbat, post, pr, instagram, paid, snap, snapchats, sues, influencer, promoting, spectacles, prc, posts.
• Starting an eCommerce Investment Fund - Last year I announced ECF Capital, an eCommerce fund investment group that looks to invest in promising eCommerce companies with a group of experienced investors. Over the course of the last 12 months, we have been setting everything up, looking for deals, and finally culminating and closing on our first deal in December. So in […]
  Topics: starting, small, paid, fund, group, ecommerce, investors, investor, pool, initial, investment.
• Stripe debuts Radar anti-fraud AI tools for big businesses, says it has halted $4B in fraud to date - Cybersecurity continues to be a growing focus and problem in the digital world, and now Stripe is launching a new paid product that it hopes will help its customers better battle one of the bigger side-effects of data breaches: online payment fraud. Today, Stripe is announcing Radar for Fraud Teams, an expansion of its free […]
  Topics: halted, date, stripes, radar, businesses, debuts, antifraud, transaction, payments, product, big, stripe, teams, fraud, tools, able, paid.
• The Free and Paid Instagram Analytics Apps You Need in 2020 - Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.
  Topics: hashtags, engagement, posts, tool, apps, paid, instagram, free, social, specialty, analytics, need, brand.
• The Straightforward Guide to Twitter Analytics - When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move toward greater transparency and measurement abilities for all its users. Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytics for Twitter Moments. Though users now have more insight into their Twitter account metrics, you might not be using this data to its full potential.
  Topics: content, hashtag, data, tweets, straightforward, paid, free, analytics, guide, day, followers, twitter.
• The Top 10 Paid and Free Logo Makers Online in 2021 - Your logo is more than just a group of symbols, letters, and colors. It’s the most recognizable brand identifier of your business and can be the driving force behind your business success. As a new business owner, it can be hard to cough up the money to pay for a professional logo designer. If you have little design experience, how can you possibly make a logo by yourself? This article will walk you through the best free logo makers online, plus a few affordable options if you have a little extra room in your budget.More
  Topics: logos, youre, design, makers, brand, logo, free, business, online, youll, maker, paid.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would I be correct to assume a major part of your marketing strategy today is digital? Probably Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
  Topics: owned, digital, marketing, content, media, customers, earned, improve, youre, ultimate, strategy, paid, presence, strategies, guide.
• The Ultimate Guide to PPC - Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
  Topics: youre, campaign, ad, target, ppc, paid, guide, page, search, ads, ultimate, keywords.
• The Ultimate Guide to Public Relations in 2019 - Are you looking to expand your business’s reach? Would you like to expose your brand to new people who’d likely be interested in your product or service?
  Topics: guide, brand, press, relations, pr, ultimate, social, public, marketing, media, paid, tool.
• The Ultimate Guide to SEM (Search Engine Marketing) - Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
  Topics: search, ultimate, youre, google, keywords, engine, ad, sem, strategy, keyword, marketing, guide, paid, ads.
• These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp.
  Topics: hubspot, research, strategies, qualified, french, features, leads, users, test, free, paid, led, increase, nurturing, market, audience, email, simple.
• Using Google Analytics to Respond to Covid-19 - Google Analytics can identify pandemic-related problems and opportunities for your ecommerce business. I'll explain in this post.
  Topics: respond, using, revenue, ads, paid, data, sales, compare, search, analytics, select, product, google, covid19.
• Which Countries Get The Most Time Off Work? (Interactive Map) - Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction -- in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace.
  Topics: youre, countries, leave, interactive, vacation, overseas, work, parental, map, hard, paid, timeoff.
• Why I Paid $25 to Take a Nap (And You Should, Too) - Blink twice if you typically sleep less than seven hours each night.
  Topics: paid, sleep, casper, morgan, dreamery, experience, thats, nap, pod, day, company.
• eBay completes Qoo10 acquisition - US-headquartered eBay has bought out its partners in the Japanese e-commerce business Qoo10.
  Topics: ecommerce, million, acquisition, founding, ebay, completes, qoo10, giosis, investment, singapore, paid, partners.