Top 2024 resources on patio
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The Anatomy of a Text Ad
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Google and Microsoft advertisers have had to rethink quality copy with the format of expanded text ads and responsive search ads. But the principles of the copy are the same for all pay-per-click ads: include the searcher's query, the product's value propositions, and a clear call-to-action.
Topics: patio, anatomy, headline, text, ad, searchers, search, query, include, ads, description, headlines.