Top 2022 resources on platform
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10 Best Online Payment Methods for Businesses
Online payment solutions are essential for just about any type of business. Booking and making payments online is convenient for many consumers, so it’s important to make sure your business is keeping up.
Topics: online, payment, business, pay, best, payments, stripe, methods, businesses, platform, offers.
10 New Instagram Features Marketers Should Be Using in 2022
With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
Topics: brands, sticker, marketers, feature, users, using, instagram, creators, platform, media, features, social.
13 Platforms for Blogging
A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
Topics: blog, price, publish, content, free, premium, platforms, start, create, website, platform, blogging.
1K Kirana raises $25 million for its hyperlocal shopping and distribution platform
1K Kirana, an Indian startup that operates an eponymous hyperlocal shopping app and retail distribution network, has raised $25 million in a new financing round as it attempts to help brands and neighborhood stores reach more consumers. The three-year-old startup’s Series B financing was led by Alpha Wave Global, Info Edge Ventures and Kae Capital. […]
Topics: distribution, raises, million, hyperlocal, consumers, startup, shopping, techcrunch, items, partner, supply, 1k, retail, platform, kirana, stores, shop.
20 Platforms to Sell Digital Products
Creators and merchants are producing innovative ebooks, courses, software, and more. Here's our all-new update of ecommerce platforms that sell and manage digital goods.
Topics: goods, plans, courses, digital, software, platforms, products, platform, sell, price, start.
5 Social Media Predictions Marketers Got Wrong Last Year
The world around us is constantly changing — it only makes sense that the marketing world does too.
Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we're right on the tail — and other times the social media marketing landscape surprises us.
Topics: media, facebook, social, predictions, wrong, platform, marketers, marketing, tiktok, trends.
8 New Social Media Platforms Marketers Should Watch in 2022
According to 2021 HubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly basis.
Topics: media, tiktok, platform, video, marketers, platforms, users, social, app, watch, audience.
A Plain English Guide to Real Time Bidding
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.
Topics: guide, ads, real, english, online, inventory, platform, bidding, demandside, plain, ad, publishers, realtime, supplyside.
A ShopWired Review: Is This The Best Solution for UK Entrepreneurs?
If you’re a wannabe UK entrepreneur looking to dabble in the waters of eCommerce, you’re in the right place. Today we’re reviewing ShopWired, a UK-centric eCommerce platform. More specifically, we’re listing ShopWired’s most notable features and pricing so that hopefully,…
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Topics: best, solution, uk, products, shopwired, customer, customers, variations, entrepreneurs, review, platform, product, stock, create.
Announcing the 2021 BigCommerce Partner Awards Winners
At BigCommerce, we provide the platform for brands to build, innovate and grow their businesses. Additionally, when they need help…
Topics: announcing, partners, experience, agency, solutions, technology, bigcommerce, winners, winner, partner, merchants, platform, awards, ecommerce.
AvantStay, a platform for kitting out — and then renting out — high-end vacation rental homes, raises $160M
Another travel startup that found itself scrambling to pivot as the COVID-19 pandemic took off is now announcing a huge round of funding after finding its feet and proving that it can grow, even under adverse circumstances. AvantStay — which has built a platform where it decorates and then lists properties owned by others for […]
Topics: vacation, rentals, kitting, raises, avantstay, techcrunch, renting, funding, experience, rental, series, platform, homes, continue, highend, guests, company, properties.
Best Ecommerce Platform for Artists in 2022
Choosing the best ecommerce platform for artists is one of the most important initial steps you’ll take as a creator to sell your work online. The digital landscape, with its host of easy-to-use website builders and sales tools, has opened…
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Topics: artists, online, website, access, best, sell, ecommerce, platform, month, selling, package, products.
Best Times to Post on YouTube in 2022 [Research]
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
Topics: video, research, respondents, youtube, platform, social, post, best, report, media, times.
Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app
Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. Blidz — a social shopping app that offers big discounts (many items in categories […]
Topics: pinduoduoinspired, diercks, 66m, social, goods, blidz, shopping, market, raises, products, app, techcrunch, platform, little, expand, pinduoduo.
Can I Run Multiple Digital Business Models With One Commerce Platform?
Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will:
Explore this trend
Discuss why Salesforce Commerce Cloud struggles to support multiple business
Explain how we support all routes-to-market with one platform at Elastic Path
The State of the Market: Majority of Brands Power Multiple Models
And we aren’t the only ones witnessing this trend. In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis:
67% of respondents are doing both B2B & B2C in some capacity.
What Is Causing This Shift?
Based on what we have seen and industry analysis, I think there are a few reasons why brands are embracing multiple business models:
Opportunity to Drive Revenue: If you are able to successfully launch and manage multiple digital business models at once, your total addressable market increases. This means you have more people to sell to and therefore more revenue to collect. Of course, running multiple models will increase your total cost, but if done correctly, your margin will increase too.
Increased Acceptance of Digital: I sound like a broken record but, the Pandemic encouraged plenty of buyers and customers to come online for the first time ever. This is especially true for many B2B businesses who previously never had digital channels. With the onset of the Covid-19 Pandemic more B2B brands were forced into figuring out digital commerce since it was the only way to connect with their buyers. Since then, we have seen many of these brands updating or enhancing their eCommerce technology to meet new needs.
Ability to Leverage Existing Resources: While adding a new business model to your digital commerce strategy will always involve some effort, you have the benefit of being able to maximize existing resources. This includes everything from your existing supply chain to the technology that you have invested in and implemented. More often than not, these resources can be repurposed in some way when adding a new business model.
What is the Difference Between Salesforce Commerce Cloud & Elastic Path Commerce Cloud?
Salesforce Commerce Cloud customers are turning to Elastic Path for a single platform for support their entire commerce strategy across B2B, D2C, and B2B2C.
See the Comparison
Finding a Commerce Platform to Support Multiple Business Models
I decided to write this blog because, as previously mentioned, we have seen a huge uptick in the number of brands specifically looking to run digital commerce for multiple business models. This means that we have been answering many questions about how we do this at Elastic Path versus how other commerce platforms do it. Consistently, this question seems to be focused around a Salesforce Commerce Cloud comparison. For the rest of this blog, I will speak to that in detail.
Unpacking How Salesforce Supports Multiple Business Models
At Salesforce, they have four separate platforms commerce. First, there are two B2B platforms, one comes from the Cloudcraze acquisition and one is an updated B2B commerce solution built on Salesforce Lightning (a component-based framework for app development) that will eventually replace Cloudcraze. Second, there are also two B2C platforms. The most famous is the acquired Demandware technology which is not, and never will be, built on Lightning since it is a legacy stack. Salesforce has also built a specific platform on lightning for B2B brands who want to add D2C. Plus, if you want to use CPQ, that is an entirely separate purchase not included in any of the above mentioned solutions. Are you confused yet?
In short, this means that the vast majority of brands will have to select and work with two separate platforms. There are some key challenges with this approach:
Multiple Disparate Commerce Teams: when you have separate platforms, you generally need separate teams with differing types of experience to run each technology. This can create a silo internally which, unfortunately, often leads to inconsistent branding experiences externally. And, while B2B and B2C experiences should be different, they should have some aspect of branding continuity across them.
Confusion: having multiple solutions can complicate internal communications, strategy conversations, and general organization. Often times managing these totally separate, but related, platforms creates confusion that interrupts internal productivity.
Cost: While your license cost may be the same whether or not you use one or multiple platforms, you will have to pay double for many other aspects of your strategy. For instance, two implementations, separate customizations across platforms, additional team members to work on each product, and more.
There are some situations where you may be told by Salesforce that you can run both your B2B and B2C commerce on one platform. While it is technically possible, we would urge you to evaluate this approach with caution for a few reasons:
You can technically support lite B2B with the legacy Demandware platform however it has severe limitations. A good example of this is that you cannot support true account-based pricing. While tiered accounts are available, it is impossible to set up pricing for different accounts who have specific negotiated pricing. Based on our experience, this is a pretty core feature for B2B brands and not supporting it would be massively detrimental.
On the other hand, you can support a lite B2C site with legacy Cloudcraze but, the storefront is incredibly basic and unlikely to meet the needs of any brand who wants to power B2C digital commerce. And, if you have aspirations to power omnichannel B2C experiences, this platform will simply not be robust enough for your needs.
To summarize, while it is possible to support B2B and B2C with one Salesforce platform, the customer experience you could power for one business model would be very basic and likely involve an extreme amount of custom work to even come close to meeting your requirements.
Unpacking How Elastic Path Supports Multiple Business Models
At Elastic Path we believe that brands should be able to power their commerce business across business models, brands, geographies, campaigns, and channels with one platform. For that reason, we built Elastic Path Commerce Cloud to support every business model a brand may want to power today or launch tomorrow. While customers like Pella Windows & Doors and Hobie Cat power their D2C experiences on Elastic Path, others like eMed are selling their B2B products using the same platform.
There are two key capabilities that make this possible. First, our Product Content Management capability allows brands to import, enrich, and organize their product data in whatever way suits them. This means that you can bring in product data for both B2B and B2C models (if different) from whatever external sources that you may have. Then, you can create unique pricebooks per model, or even per account in a B2B scenario. You have the ultimate flexibility to assign multiple pricebooks to the same product so that a B2C customer would pay $20, but B2B Customer A would pay $18 and B2B Customer B would pay $16. This is all brought to life by our Catalog Composer capability which allows you to compose unlimited catalogs from products assortments (known as hierarchies) and price books. These two capabilities give brands the flexibility to manage products, prices, and catalogs to support any business model from one place.
And, for those who are concerned about how to get started with a Composable Commerce approach, at Elastic path we have Pre-Composed Solutions™ for B2B, B2C, and D2C to help you quickly launch with any business model. Pre-Composed Solutions™ are business-ready, complete solutions built on top of Elastic Path Commerce Cloud that pre-integrated core commerce capabilities, third party solutions (like search, CMS, and personalization), and any other customizations to bring a specific use case or business model to life in record time. By removing the manual effort of composing, or integrating, multiple technologies, these solutions minimize the risk of a Composable Commerce approach. Especially for those who need to power multiple business models.
To summarize, for any brand who currently runs multiple business models across digital channels, or for brands who plan to expand their digital routes-to-market in the future, I would encourage you to choose a digital commerce platform that makes supporting multiple business models as simple as possible. If you aren’t sure how to get started, one of our commerce experts would be happy to walk through your digital commerce strategy and provide some suggestions.
Topics: run, elastic, business, b2c, digital, commerce, support, brands, platform, b2b, platforms, multiple, models.
Colombian e-commerce enablement startup Melonn raises $20M to help SMBs scale in LatAm
Melonn, a Colombian startup that provides fulfillment and software services to small and medium-sized e-commerce companies in Latin America, has raised $20 million in a Series A round led by QED Investors. The round comes less than a year after Melonn raised a pre-seed round from NFX. Interestingly, according to NFX General Partner Pete Flint, […]
Topics: techcrunch, latam, partner, help, market, platform, scale, startup, small, melonn, smbs, enablement, tech, fulfillment, ecommerce, million, raises.
CreativeMindClass Review (Feb 2022): The New Course Builder on the Block
Educators and content creators looking to sell their courses online want a platform that effectively enables them to do this. This means finding software that comes with a generous range of features at a realistic price so that they can…
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Topics: payment, classes, review, creativemindclass, block, platform, course, feb, posts, courses, class, students, work, builder.
Crisp convinces more investors that it will rid the world of empty grocery store shelves
As we enter Junior Year of the global pandemic, the sight of empty or near-empty grocery store shelves has returned from its debut in early 2020. And if it’s a headache for us, the end consumers, imagine how it must feel to the brands, distributors and retailers of the grocery store supply chain that are […]
Topics: techcrunch, convinces, brands, world, retailers, shelves, investors, platform, data, supply, better, distributors, chain, grocery, crisp, rid, store, product.
Cross-Posting in 2022: What Is It & Why You Should Use It
Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.
Topics: content, crossposting, media, cross, platforms, multiple, video, platform, posting, social.
Customers’ Top HubSpot Integrations to Streamline Your Business in 2022
The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.
Topics: streamline, integrations, apps, marketing, platform, sales, data, sync, app, business, contacts, hubspot, video, customers.
Customize or Configure: Which eCommerce Approach is Right For Your Business?
Having the right tech stack in place can be a game changer for any business - it can provide you with the agility to outmaneuver the competition, delight your consumers, and drive explosive growth in revenue. In the eCommerce space, the right type of solution for your business is one of the most important decisions you will make, and it can be a daunting task given the two main options available are so vastly different. Some prefer the traditional legacy Out-Of-The-Box option that you can configure, while others prefer the services-based option that you can build to your specific needs. We wouldn’t go as far as to say one is better than the other, but there will be a better option for you based on your business requirements. Therefore, it’s more important to understand how they differ and which one will be more compatible for your business. At the end of the day, the experience you provide to your consumers, and the resulting eCommerce sales you achieve, ride on choosing the best suited digital commerce technology to drive your business. In this article, we’ll give you a brief overview of what it means to work with an Out-Of-The-Box platform versus building with a services-based solution, key criteria for choosing one and how Elastic Path plays a role in helping you to achieve your ideal state.
What is a Configurable Commerce Platform?
A configurable platform typically provides brands with a bundled set of functionality to drive their online commerce business. All of these functionality were developed and deployed by a single vendor and packaged together as a single unit, for brands to leverage its pre-built/out-of-the-box functionality to get up and running quickly.
Traditional eCommerce platforms that offer out-of-the-box functionality include Salesforce Commerce Cloud, Magento, SAP Hybris, Shopify and Oracle. This means that these platforms will have an end to end solution that include features from storefronts, content management, and search to shopping carts, order management and shipping and fulfillment. For the features that are not outright available out-of-the-box, vendors have worked with third party solutions to build services that can be plugged into the platform to extend the existing functionality. For example, if you have chosen Salesforce Commerce Cloud as your choice of commerce platform, you could use a paypal or stripe plugin in order to process your payment transactions.
What to Expect When Working With a Configurable eCommerce Platform?
The primary and most obvious benefit of working with a configurable platform, is that you get all the features you need from a single vendor.
Therefore you can expect:
The platform costs will be cheaper than services based solutions.
There will be one centralized vendor to turn to for everything you need– whether something needs to be fixed or you simply want to make a change.
All features are pre-integrated with each other for easy usability.
Little to no technical background will be required to operate the platform.
Your eCommerce experience can be up and running quickly.
All of the aforementioned benefits are true if you want to deploy a basic website with simple business requirements. However, the more customizations and complex requirements your brand has to address, the more these benefits dissipate. You see, these platforms were built in the vendor’s vision of how an eCommerce platform should work. As such, they provide eCommerce teams with fields and templates that allow them to customize and configure their eCommerce experiences to a certain degree within their guidelines. However, the second you try to veer from the predefined box they have outlined for you, your eCommerce teams are forced to spend more time and money configuring your platform to your unique requirements. So how do you know if this option will be right for you?
Is A Configurable Platform Right For My Business?
Here are a few key considerations for choosing an configurable platform:
You want a standard store up and running fast
You need a fairly straight-forward store for selling standard goods or services (e.g. t-shirts via website only)
You want to develop your store without the help of an agency or partner
You are comfortable that the “out of the box” themes and templates sufficiently meet your requirements
You want to leverage simple configurations and settings such as SKU variation, multi-currency, multi-language, and tax variations by state, etc.
You want to leverage all eCommerce functionality via one vendor
If at least 50% of these considerations resonate with you then a configurable out-of-the-box platform may be a good fit. If you want a better idea of whether or not a configurable platform may be right for your business, take our platform evaluation quiz and get expert advice from the Elastic Path team.
Want to See How Elastic Path Commerce Cloud is Future Proof?
Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform.
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How Has The eCommerce Landscape changed?
The configurable platform approach has been largely positive as brands ventured down the path of doing business online for the first time, when consumer expectations drove the requirement for mostly simple, standardized commerce experiences. However, consumer expectations for modern, engaging experiences have skyrocketed over the past several years, mostly as a result of the leading internet giants like Amazon, Facebook, and Google. These businesses raised the bar in terms of what consumers expected, forcing commerce businesses to rethink the tech stack used to power their online businesses so they could keep pace, innovate and differentiate their brand. As a result, over the past 3-4 years, a market that was previously dominated by a few, large configurable, out-of-the-box platform vendors is now fortunate to have dozens of best-in-class commerce services providing much more robust functionality for the one thing they do. This has paved the way for services based solutions.
What Is Meant By A Services-Based Solution?
A services-based solution leverages best-in-class services to deliver all the functionality you would have previously gotten exclusively from your out-of-the-box eCommerce platform.A typical services-based commerce stack would include best-in-class services covering all the capabilities commonly included in a traditional out-of-the-box eCommerce platform, such as order management, inventory, Salsify product information management (PIM), TaxJar for tax, shipping, fulfillment, Contentful for the content management system (CMS), and Stripe for the payment gateway, just to name a few. Modern services-based solutions include vendors such as Elastic Path, Commercetools, VTEX and Fabric. This means that while you can achieve an end to end solution with these platforms you and your team and/or hired agency will be responsible for building your unique solution.
What To Expect When Working With A Services-Based Solution?
The primary benefit of working with a services-based solution is the complete control and flexibility you receive to design your commerce stack with best in class services to meet your specific business requirements. Therefore, you can expect:
To have the best service for each eCommerce functionality.
To build your solution you want the first time rather than configuring an out-of-the-box platform.
A high degree of flexibility to customize your eCommerce experiences.
A higher platform cost, but a significantly lower cost to make changes to your solution.
To be able to work with a variety of developers to bring your unique requirements to life.
While all the aforementioned benefits are true, you will have to take into account that a more customized solution may take some more upfront time and cost. In addition, you will also be trading in working with just one vendor, to many vendors, that your team will have to focus on integrating together for a seamless eCommerce experience. So while you can achieve your unique vision, you often take on more of the burden of building it. So how do you know if this option will be right for you?
Is A Services-Based Solution Right For My Business?
Here are a few key considerations for choosing services based solution:
You want your eCommerce solution to your exact requirements, not configure a template.
You have a technical team, systems integrator or agency to help with building your solution.
You rely on your brand to differentiate you in market and you want to ensure that differentiation is reflected in your digital commerce.
You have an eCommerce strategy that includes multiple business models (e.g. B2B, B2C, and/or B2B2C), use cases, experiences, etc.
You want to be able to rapidly adjust your eCommerce solution to meet outpace competitors and meet market needs.
You want to enable omnichannel experiences with one solution.
You want to leverage complex configurations and settings such as price variation, account management, budget and spend limits and more.
If at least 50% of these considerations resonate with you then a services-based solution may be a good fit. If you want a better idea of whether or not a services-based solution may be right for your business, take our platform evaluation quiz and get expert advice from the Elastic Path team.
Interested in Learning About Elastic Path Commerce Cloud?
Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform.
See the Future of eCommerce
Where Does Elastic Path Fall On the Platform Spectrum?
Elastic Path leverages a services-based approach to empower brands to build their Composable Commerce solutions. Composable Commerce is an approach that enables business and tech teams to bring their brand’s unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business ready solution.
Traditional services-based solutions come equipped with MACH based technology (Microservices, API-First, Cloud-Native, Headless) that grant you the flexibility to design your unique solution. But as we mentioned earlier, eCommerce teams are often left to deal with the complexities of designing and configuring the solution.
Composable Commerce from Elastic Path on the other hand leverages not just MACH, but also assets like partner integrations, a marketplace filled with jumpstart solutions if you need to get up and running quickly, as well as full support to compose and optimize your unique solution.
Therefore, when you choose to work with Elastic Path you no longer have to compromise between the speed of configurable, out-of-the-box platforms and complexity of services-based solutions. This is all made possible by 3 main components of the Elastic Path Offering:
The Core Commerce Solution- Elastic Path Commerce Cloud offers a Composable, omnichannel architecture which is designed with simplicity in mind so that you can deliver any use case or experience with built-in core commerce functionality, eliminating the need for messy customizations to be built and managed.
Business Ready Solutions- At Elastic Path we have the Composable Commerce Hub which is a modern vendor marketplace that provides business-ready solutions so that brands can move with the speed of their business demands. It brings together a robust library of Pre-Composed Solutions™ and Accelerators into one central location, so brands can deliver business results in weeks, not months by eliminating the complexity of “composing” from scratch.
Solution Assurance - Elastic Path offers Composable Commerce Experience Assurance ™ which gives brands who are embracing a multi-vendor approach peace of mind. This experience assurance de-risks composable, multi-vendor commerce solutions by providing holistic integration monitoring and one central contact when issues arise. So, instead of navigating across numerous vendors as you have to do with other MACH-based solutions, Elastic Path partners with you to manage and resolve all issues.
We truly hope this helped you to better understand how to choose between configuring an out-of-the-box platform and building a services-based solution. As always if you have any questions or just want to learn more about how Elastic Path can help you to achieve your business goals, feel free to reach out us!
Topics: solution, outofthebox, solutions, configure, ecommerce, commerce, elastic, business, platform, right, path, servicesbased, customize, approach.
Depict.ai raises $17M to give e-commerce sites Amazon-level product recommendation muscle
Amazon rules the roost when it comes to e-commerce, not just because of its size but because of how it uses that to amass large amounts information that it in turn uses to continue feeding the machine with sophisticated product recommendations, relevant advertising, and more to keep people finding things to buy, and buying them. […]
Topics: techcrunch, amazonlevel, ceo, work, 17m, recommendation, muscle, depictai, raises, sites, product, ecommerce, edholm, platform, cofounder, amazon, data.
Easol raises $25M for its experiences and event marketing, booking and payments platform
The gradual return of tourism and travel in the wake of the COVID-19 pandemic continues to see a wave of startups raising rounds of funding to meet new opportunities in the market. In the latest development, Easol, which has built event and experiences software that third-party companies can use to market and sell bookings — […]
Topics: software, customers, event, 25m, experiences, million, market, growth, techcrunch, easol, platform, booking, events, marketing, different, experience, raises, payments.
Ecommerce Product Releases: April 17, 2022
Ecommerce merchants enjoy non-stop innovation from vendors and service providers. The installment of “Product Releases” includes updates on social commerce, the metaverse, brick-and-mortar, selling on Amazon, and more.
Topics: merchants, discovery, digital, announced, ecommerce, product, pinterest, commerce, services, releases, shopping, platform.
Ecommerce Product Releases: April 3, 2022
This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes live streaming, next-day delivery, subscription payments, and more.
Topics: returns, storefronts, releases, ecommerce, product, expansion, platform, merchants, shopping, marketplace, technology, receive.
Ecommerce Product Releases: August 15, 2022
This installment of our twice-monthly rundown of new services for merchants includes updates on same-day deliveries, fraud prevention, SMS purchasing, and more.
Topics: platform, amazon, releases, app, products, ecommerce, commerce, brands, product, announced, shopify.
Ecommerce Product Releases: December 16, 2021
Here is a list of product releases and updates for mid-December from companies that offer services to online merchants. There are updates on content creation, app development tools, digital goods, chargebacks, pay-later financing, and video editing.
Topics: brands, million, app, ecommerce, announced, studio, services, pay, releases, customers, product, platform.
Ecommerce Product Releases: February 15, 2022
Twice a month we publish a rundown of new products and services that could interest merchants. This installment includes mobile payments, B2B ecommerce, augmented reality, and more.
Topics: pay, b2b, tap, try, video, live, ecommerce, platform, announced, releases, service, product.
Ecommerce Product Releases: February 3, 2022
Twice a month we publish a rundown of new services and products that could help merchants. This installment includes headless commerce, AR, AI, and more.
Topics: releases, fulfillment, catalog, ecommerce, shopping, announced, management, platform, access, product, commerce.
Ecommerce Product Releases: January 17, 2022
Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon.
Topics: ecommerce, services, provider, commerce, product, platform, shopping, amazon, releases, brands, search.
Ecommerce Product Releases: January 2, 2022
Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on next-day and zero-emissions deliveries, in-app referrals, video content creation, early-stage financing, and non-fungible tokens.
Topics: product, refersion, marketing, releases, social, delivery, ecommerce, ventures, million, video, enables, platform.
Ecommerce Product Releases: May 17, 2022
This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes digital currencies, checkout tools, freight logistics, and more.
Topics: digital, service, releases, product, returns, shipping, merchants, instagram, fulfillment, customer, ecommerce, platform.
Ecommerce Product Releases: May 3, 2022
Twice a month we publish a rundown of new services, updates, and collaborations that could help merchants. This installment includes updates on augmented reality, international transactions, small business marketing, and more.
Topics: releases, business, product, ecommerce, ar, aws, merchants, platform, services, announced, small.
Egyptian social commerce startup Brimore raises $25M led by IFC and Endure Capital
The Egyptian social e-commerce market will be worth over $14.8 billion by 2024. The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 million them, helping little-known brands sell and distribute their goods via different networks. Brimore–a market leader in the country and, to an […]
Topics: commerce, raises, sellers, techcrunch, products, led, endure, brimore, market, platform, suppliers, capital, ifc, infrastructure, egyptian, different, startup, social.
Egypt’s e-commerce platform Wasla nabs $9 million from retail finance provider Contact
Contact Financial Holding, Egypt’s non-bank consumer finance provider, has invested $9 million in the country’s e-commerce super-app Wasla, setting the stage for the rollout of new online shopping capabilities, products and regional expansion. Contact has been in the business of consumer finance since 2001, while Wasla was founded in 2018 by Serag Meneassy and Taymour […]
Topics: million, finance, introduce, provider, payment, wasla, techcrunch, set, ecommerce, financing, including, retail, nabs, experience, platform, egypts, business.
Eurora raises $40M for its AI-based system to automate EU e-commerce shipping compliance
The e-commerce market has boomed in the last several years, and with that so has the appetite of tax collectors to do their bidding: make rules that make sure their countries are getting a cut. That’s spelled more red tape and more customs hoops (and costs) for those shipping and receiving goods, and also delays […]
Topics: customs, vat, techcrunch, sure, raises, compliance, ecommerce, aibased, tax, platform, pandemic, shipping, automate, thats, system, eu, eurora.
Fast-growing livestream shopping platform Whatnot acquires Pastel Labs, hires VP of engineering
Livestream shopping platform Whatnot has come a long way from being run out of a garage in Phoenix to now a 120-person company, valued at $1.5 billion, that’s expected to grow to over 300 people by year-end as its business explodes. To aid on that front, Whatnot is making two key hires, one of which […]
Topics: pastel, techcrunch, labs, hires, livestream, company, team, vp, growth, platform, chang, whatnot, lafontaine, shopping, marketplace, engineering, fastgrowing.
Flyp wants to give power resellers enterprise-grade e-commerce tooling
There is no shortage of platforms out there to sell your old stuff. From thredUp and The RealReal to Facebook Marketplace to eBay, the tech world has long sought to capitalize on the generally wasteful attitude of consumerism over the last half century. But lurking among these platforms is a group not often thought about, […]
Topics: used, wants, inventory, enterprisegrade, resellers, ecommerce, group, ventures, platform, power, tooling, million, startup, techcrunch, flyp, platforms.
Fresha, a business platform for salons, spas and beauty and wellness pros, extends Series C by $52.5M at a $640M+ valuation
The beauty and wellness industry, annually worth some $4 trillion, is underpinned by tens of thousands of businesses and millions of professionals carrying out haircuts, treatments and workouts. Today, a company called Fresha, which provides a software stack to help them run those operations, is announcing new funding of $52.5 million to continue building out […]
Topics: wellness, freshas, extends, beauty, customers, spas, platform, businesses, pros, services, salons, valuation, tools, techcrunch, zeqiri, fresha, series.
Headless commerce company fabric sews up unicorn milestone following new round
Fabric offers over 300 commerce APIs and associated framework to connect a company’s sales channel to one place and the ability to use the entire commerce suite or individual products.
Topics: headless, company, techcrunch, commerce, million, following, masud, unicorn, sales, milestone, round, sews, fabric, series, product, platform.
How Does the TikTok Algorithm Work In 2022?
As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people.
Topics: platform, algorithm, tiktok, content, brands, does, users, videos, app, likely, unique, work.
How Drupal and Wordpress Mirror the Commerce Buyers Journey
In my last article, I talked about why product-led growth (PLG) in commerce looks slightly different. To sum it up, having multiple stakeholders in the buying process makes commerce a somewhat less straightforward PLG play. Traditional GTM motions still hold a critical role in nurturing the business buyer, while technical buyers can gain a lot of ground testing products in a hands-on manner via PLG.
I also covered how many commerce buyers use off-the-shelf products like Shopify as a sort of sandbox for testing the feasibility of new ideas, yet move on when they encounter the upper limits of what the platform can do.
In my previous role at Acquia, I lived this dynamic over and over again. Here’s how it was similar to what we’re seeing in commerce.
Web Content Management and Commerce Similarities
Much like commerce, there’s a multi-stakeholder buying process in the content management system (CMS) space. Typically a business stakeholder like a marketer gets frustrated with the limitations of the current website and digital ecosystem surrounding it. Legacy CMS platforms make it difficult to spin up new pages for campaigns, for example.
That means the marketer usually has to go to the developer to get a new page set up. With a massive queue for requests, development teams are often unable to meet marketers’ requirements for speed. As with commerce, developers are responsible for figuring out how to execute on a barrage of business stakeholder requests and associated pain points.
To get around some of these challenges, we saw a lot of developers experimenting in Wordpress. While the Wordpress platform was simple to onboard and allowed for low-risk trial and error, many of these developers hit limits when it came to flexibility and technical requirements. We saw a lot of “snowflake” situations where certain teams went rogue in Wordpress to develop their own workarounds and later abandoned them, which led to problems further down the road.
Enterprise Capabilities With Experimentation Built In
Drupal ended up being a great solution in larger, more complex enterprise deployments or when a customer had a mix of websites large and small and wanted a single CMS platform to address a range of needs. With Acquia, Drupal offered enterprise capabilities (e.g. security, scalability, resilience, etc.) without abandoning the experimentation that came with open source. As a result, brands like Pfizer turned away from their legacy Oracle platform and Wordpress experiments, using Drupal to solve problems big and small.
Drupal’s capabilities became even more powerful as the world moved toward dynamic “digital experiences” involving more channels, new marketing and personalization needs, and more. Today, marketers and developers work as a team, rather than throwing a business requirement over the fence and hoping for a technical solution weeks (or even months) later.
We’re seeing the same pattern happening in the commerce market here at Elastic Path. Business stakeholders like merchandisers demand new capabilities as their business evolves. They want the flexibility to branch out into new channels, bring on new brands, create new product combinations, merchandise micro-moments, and more. They’re hitting limitations with their legacy commerce platforms. And they’re hitting the upper boundaries of what they can do in off-the-shelf products.
Similar to Acquia, Elastic Path addresses a rapidly evolving set of enterprise commerce needs. Our customers get the speed and flexibility of composable application development, (as compared to their clunky legacy platforms) without the limitations of off-the-shelf SMB options. While the path toward PLG may not be as straightforward due to the multi-stakeholder buying process, addressing the needs of both business and technical users doesn’t have to be difficult. A combination of enterprise sales, technical presales and support can prove invaluable for solving problems. It’s about teaching and enabling the customer to meet their unique requirements, helping them experience the art of the possible.
Combining that hands-on expertise with the freedom to experiment with the product is key. For example, there’s a lot of experimentation that can be done with the Elastic Path platform, starting with the product catalog. New products like EP Product Experience Manager (PXM) help quickly meet the technical requirements of business users – making it much simpler for both merchandisers and developers to collaborate and innovate together.
In a modern PLG motion, it’s critical to give buyers the room they need to test and try your platform before expanding to an enterprise-wide deployment. Having PLG and enterprise sales and support work harmoniously together helps build trust in your product and your team to meet even the most complex needs.
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Topics: plg, wordpress, technical, business, mirror, commerce, buyers, enterprise, developers, journey, platform, needs, drupal, product.
How Keyword Clustering Powers SEO
Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
Topics: powers, single, editing, page, platform, keyword, seo, ecommerce, clustering, search, group, keywords, example.
How Market Intelligence Will Make Your Marketing Team More Agile
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese.
Topics: market, team, product, information, research, marketing, intelligence, data, platform, agile, sales.
How Nonprofits Can Use TikTok for Growth [Case Study + Examples]
TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay.
Topics: videos, case, audience, growth, tips, platform, examples, video, viral, organization, nonprofits, tiktok, content, dog, study.
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal.
How to Know If You Have Outgrown Your Commerce Platform
Your commerce platform is a critical piece of your strategy that can enable your brand to deliver unique customer experiences and drive revenue growth for your brand. But not all platforms are created equal and some actually hinder a brand’s ability to bring their vision to life.
Whether it’s a dated reference architecture, clunky functionality, or antiquated pricing, brands find themselves held back instead of propelled forward by their technology.
After speaking with many brands who are in the process of evaluating new commerce platforms, we have noticed a trend: those struggling tend to still be using dated, legacy commerce platforms.This simple fact can often go overlooked as brands stick with what they know and don't recognize how much of a hindrance their current commerce platform may be.
Read on to see some of the common signs that your brand has outgrown your commerce platform and how transitioning to a more modern microservices-based platform can alleviate some of those ailments.
Some of the common complaints we hear include spending too many resources on workarounds, waiting on IT teams to implement costly projects to add functionality, and increasing cost without continuous innovation. This results in a half-baked execution of your vision and underwhelming performance.
If this sounds familiar, you are likely running a legacy all-in-one (monolithic) platform. When they first emerged in the early 2000s, legacy commerce platforms like Magento, Salesforce Commerce Cloud, and Shopify were designed to address a wide plethora of basic commerce needs with a single offering. Indeed, they were successful in meeting the needs of the time.
But, with the demands of customers evolving, the rigid nature of these platforms leaves brands being outpaced by competitors who have invested in new technology.
Several point-providers for specific functionality have stepped in to provide a better solution than the relatively simplistic offerings from legacy all-in-one commerce platforms. With a Composable Commerce approach, you can leverage these best-of-breed third-party solutions and a headless commerce platform to develop a solution that delivers the customer experiences and performance your eCommerce teams envision.
Struggles With Speed Limiting Your Brand's Growth
The first sign that you have outgrown your commerce platform is inability to move fast.
When evaluating the performance of your current commerce solution, speed is essential. We can talk about speed in two key facets—first, the speed of your platform, i.e., what your customers experience. Slow page load times or poor mobile experiences can lead to lost revenue. To learn more, check out our post here.
Many brands will have ongoing projects to improve their stores' performance and see minor improvements on specific key metrics with changes to their CDNs, marketing tags, personalization engines, etc.
However, these improvements are often incremental at best and generally lead to hitting a wall with what is possible with legacy architecture. Achieving the ideal 'under 4s' load time mark can be out of reach with a legacy commerce platforms' tightly coupled capabilities and reference architecture code base.
With an API-first architecture, typical in Headless Commerce platforms like Elastic Path, achieving lightning-fast load times is simple because these solutions were designed around the speed and scalability delivered of cloud infrastructure. The second facet of 'speed' is how quickly (and easily) you can add on functionality like a mobile checkout touchpoint, best-in-class search capabilities, or a payment gateway to deliver experiences that your customers expect.
With legacy platforms, brands often embark on costly extension projects requiring specific developer expertise. For example, those using Salesforce Commerce Cloud are only able to hire Salesforce developers and architects who cost $12,000 more per hire.
Not only is it more expensive to undertake these projects, but they will also take significantly longer due to the architecture of the legacy commerce platforms necessitating extensive testing to ensure all connected pieces are working after making any additions.
Ready to Consider Replatforming?
If your business has outgrown your current ecommerce platform, check out our webinar, "Replatforming Tips to Embrace Composable Commerce," for advice on how to move to a more modern solution.
Watch the Webinar
Business Teams Frustrated by Bottlenecks
The second sign you have outgrown your commerce platform is rigid functionality that requires customization to meet your requirements. These bottlenecks to improvements can break down into two route causes.
We often hear that marketing and merchandising teams struggle to keep pace with customers' demands since they need to wait on the IT team to implement seemingly simple changes.
A prime example of this is when merchandising teams want to launch unique strategies like dynamic bundles, complex pricing, or child-variant level merchandising, but their commerce platform does not support it without custom developer work. And, this challenge isn’t just with legacy platforms, we see the same issues arise with some of the MACH-vendors in today’s landscape. Your merchandising team will end up with delayed time to market and missed opportunities all thanks for the lack of flexibility of catalog and merchandising capabilities.
With Catalog Composer from Elastic Path, merchandisers can rapidly create complete catalogs that tailor to specific needs of your customers across channels, touchpoints, and geographies with ease.
A similar challenge occurs for making frontend updates. With a legacy commerce platform, the ability for merchandisers to make quick changes to the storefront can simply be impossible. Instead, they have to submit a ticket to IT and wait until it is tackled. On the other hand, with a composable architecture, brands can choose a frontend technology and CMS (Content Management System) that allows business users to make these changes.
This approach saves resource hours while also providing significantly more flexibility when delivering the vision of a unique front end that caters to the complexities of your specific business.
Planned Expansions Hindered by Your Current Commerce Platform
The third sign you have outgrown your commerce platform is inability to expand your digital business to meet revenue goals.
At Elastic Path we see brands looking to increase their digital revenue by expanding to new business models (like B2B or B2B2C), geographies, brands, or touchpoints. Unfortunately, many legacy platforms were built in the early 2000s when this type of expansion was irrelevant. Therefore, their technology struggles to keep up with these new business needs without customization.
In the case of business model extension where each model comes with its complexities, legacy platforms like Salesforce offer a wholly different product to cater to these needs. For example, brands who want to power both B2C and B2B need to run two entirely separate platforms. Running two platforms can double up the headaches caused by the problems discussed above but will also mean that you are paying license fees and staffing for both products individually.
It is important to note that with other modern Headless Commerce vendors, you will need to use and pay for multiple platform instances rather than separate products to cater to use cases like multi-geo, multi-account, B2B, etc.
The complexity introduced in these cases with the need for several differentiated catalogs with distinct hierarchies and pricebooks can be impossible to manage with a single instance. Additional instances are needed since other Headless Commerce vendors lack the flexibility a de-coupled catalog architecture provides.
Catalog Composer delivers this flexibility with unlimited catalogs that allow you to create bespoke catalogs 5x faster for every route-to-market from a single instance of the platform.
Even without channel expansion plans, brands looking to add functionality are forced into complicated implementations with a legacy commerce platform. A good example is payment gateways.
Some legacy platforms might have the ability to add a specific third-party vendor to add Buy Now Pay Later capabilities. Managing multiple vendors for each payments capability is something two-thirds of brands are looking to avoid.
Check out Elastic Path Payments to learn how you can easily accept payments across channels, touchpoints, and geographies from a single payment offering.
Omnichannel commerce platforms like Elastic Path Commerce Cloud allow you to run all the channels and touchpoints your brand needs from a single instance of the platform. This way, you are cutting down on the Total Cost of Ownership while providing a better customer experience.
Struggling to Increase Margins with an Expensive Commerce Platform
As you will have noticed, a common challenge across many of the issues that brands face when outgrowing a legacy commerce platform is a high Total Cost of Ownership.
By moving away from a legacy platform to a Headless Commerce platform, you can increase your top and bottom-line revenues as these benefits add up across lower platform fees, less expensive implementation projects, or simply lowering the cost associated with your team needing to manage the complexity of a legacy solution.
For a more comprehensive look at how you can lower your Total Cost of Ownership, check out our guide here.
Chat with us today if any of the common signs above hit close to home. We would be happy to help determine how to successfully circumvent the issues holding back your brand's growth and establish a commerce solution that fits your needs today and into the future.
Topics: commerce, platforms, know, functionality, needs, platform, legacy, architecture, speed, brands, specific, outgrown.
How to Set Up a Paid Newsletter
The creator economy refers to podcasters, writers, musicians, and similar who are compensated directly for their work. Paid newsletters are one of those methods. We explain the concept and how to get started in this piece.
Topics: set, substack, subscribers, newsletters, platform, paid, creators, audience, subscription, creator, newsletter.
Indian social commerce DealShare bags $45 million from ADIA, eyes international expansion
Abu Dhabi Investment Authority is backing the Indian social commerce startup DealShare, the two said Thursday, joining a roster of marquee investors doubling down on India’s fast-growing e-commerce market. A wholly owned subsidiary of Emirates’ sovereign wealth fund is investing $45 million in DealShare, extending the size of the Jaipur-headquartered startup’s recently unveiled Series E […]
Topics: techcrunch, platform, ecommerce, commerce, eyes, customers, million, international, bags, cofounder, dealshare, indian, social, startup, expansion, billion.
India’s Cars24, a used-vehicle sales platform, raises $400M, now at a $3.3B valuation, to double down on growth
With supply chains in the automotive industry continuing to be disrupted due to COVID-19, demand has surged in the used-car market. Today, one of the startups that’s seeing a lot of growth as a result of that is announcing a big round of funding to further tap the opportunity. Cars24, a startup out of India […]
Topics: indias, india, growth, cars24, raises, million, vehicles, market, techcrunch, double, platform, cars, jangid, way, sales, company, valuation, usedvehicle, usedcar.
India’s Licious raises $150 million for its fresh animal protein e-commerce platform
Licious, a Bengaluru-based startup that sells fresh meat, seafood and other fresh animal protein online and which became the nation’s first direct-to-consumer brand to become a unicorn last year, said on Tuesday it has raised an additional $150 million from a set of late-stage investors in a move that appears to be a precursor to […]
Topics: ecommerce, protein, meat, fresh, raises, platform, investors, startups, techcrunch, seafood, indias, vivek, animal, valuation, licious, startup, million.
India’s Moglix valued at $2.6 billion in $250 million funding
Moglix has more than doubled its valuation to about $2.6 billion from $1 billion just eight months ago as the Indian industrial business-to-business marketplace aggressively scales its offerings in many parts of the world. Alpha Wave Global (formerly called Falcon Edge Capital), which led the seven-year-old startup’s previous funding, has returned alongside Tiger Global to […]
Topics: financing, startup, supply, techcrunch, platform, chain, round, indias, valued, funding, moglix, india, global, billion, manufacturing, million.
Japan’s Zeals raises $38.8M to scale its chat commerce platform
Zeals, a Tokyo-based startup that lets businesses communicate with their customers via its chat application, said Thursday it has secured $27.2 million (3.5 billion yen) in equity and $11.6 million (1.5 billion yen) in debt. The latest round brings its total funding raised to $41.4 million, the company said without disclosing its valuation. JIC Venture […]
Topics: businesses, zeals, venture, japans, commerce, scale, shimizu, techcrunch, million, growth, raises, customers, billion, platform, chat, 388m.
Jarvis ML snags $16M to help companies personalize their products
Jarvis ML, a platform offering an AI-powered personalization engine to brands selling products, services and experiences, today announced that it raised $16 million in a seed round led by Dell Technologies Capital. In an interview with TechCrunch, CEO Rakesh Yadav said that the new capital will be used to grow Jarvis ML’s R&D and sales […]
Topics: personalize, companies, yadav, jarvis, machine, customers, 16m, help, ml, techcrunch, personalization, platform, products, data, snags.
Jumia reports 30% growth in value of goods sold on its platform during Black Friday season this year
E-commerce in Africa is growing fast and its potential remains enormous as more people get connected to the internet. Across sub-Saharan Africa 303 million people, about 28% of the population, are connected to the mobile internet, according to the 2021 GSMA mobile economy report, and this number is expected to rise to 40% in three […]
Topics: goods, sold, reports, percentage, online, black, season, ecommerce, points, million, jumia, africa, number, growth, value, platform, techcrunch.
Kenya-based Powered by People gets $5 million seed to scale operations of its wholesale e-commerce platform
A wholesale e-commerce platform based in Kenya, with hubs in the Americas, Asia and Europe, Powered by People, has secured $5 million in seed funding to increase its transaction volume by growing the number of small brands using its B2B online marketplace to reach international buyers. The equity funding was led by Susa Ventures and […]
Topics: orders, startup, brands, scale, kenyabased, million, gets, traders, small, markets, techcrunch, platform, ventures, seed, powered, wholesale, operations.
Meaningful Gigs raises $6M seed to link designers in Africa with remote jobs from US companies
The gig economy has been on an upward trajectory, more so since 2020, when it experienced a huge spurt accelerated by the pandemic. And it is not showing signs of a slowdown the world over, with the sector’s growth now expected to reach $455 billion in 2023, double the value in 2018 and a 17% […]
Topics: companies, designers, talent, gigs, link, seed, gig, world, jobs, remote, number, raises, platform, techcrunch, need, meaningful.
Moot channels $18M for a platform and toolkit to power e-commerce strategies for brands
E-commerce today is played out wherever a consumer sees something and wants it — be it on a company’s site or app, a social media feed, a marketplace, a search or an advert. Today a startup called Moot that’s helping businesses and brands sell through all those channels in a unified way is announcing $18 […]
Topics: platform, companies, company, ecommerce, 18m, today, brands, power, growth, strategies, techcrunch, channels, moot, solutions, toolkit.
Not every creator economy startup is built for creators
The inherent tension within the creator economy lies between the promise of financial freedom and the realization this freedom comes at a cost.
Topics: startups, creator, techcrunch, startup, tools, platform, economy, mcloughlin, built, need, creators, platforms, youtube.
Over 14,000 Etsy sellers are going on strike to protest increased transaction fees
If you’re in the market for funky trinkets and unique, handmade clothing, you might want to put off your shopping until next week. Starting today, more than 14,000 Etsy sellers are going on strike as the platform increases its transaction fees from 5% to 6.5%. “We’re hoping to get Etsy’s attention that we are fed […]
Topics: protest, going, fees, sales, platform, techcrunch, petition, support, strike, million, increased, etsy, sellers, increase, transaction.
Pangea to unlock diaspora remittances as funding source for African startups
Pangea Trust, through its equity crowdfunding platform Connect, is unlocking diaspora remittance inflows as funding source for early and growth-stage startups in Africa. Remittances to sub-Saharan Africa reached $45 billion last year, with Nigeria, Ghana, Kenya, Senegal and Zimbabwe leading the list of recipient countries. And as annual inflows grow, Anne Lawi, the country director […]
Topics: africa, zimbabwe, pangea, startups, source, remittances, unlock, african, platform, funding, investment, techcrunch, diaspora, kenya, working.
Peeba raises $4.2M to digitize Asia’s B2B wholesale market
Over the past two years, Asia’s retailers were forced to do virtual meetings instead of visiting in-person trade shows or conferences to source new brands and products due to the pandemic lockdowns. A startup called Peeba has built a B2B wholesale online platform that connects independent retailers across Asia with unique brands around the world. Peeba […]
Topics: wholesale, asias, retail, raises, lai, products, market, peeba, retailers, 42m, platform, asia, digitize, brands, unique, b2b, techcrunch.
Placer.ai, a location analytics startup, finds $100M at a $1B valuation
Many of us are moving around these days a lot less than we used to — because of COVID, we’re working from home instead of an office; and we are traveling and going out less. Now, as we shift back into more “normal” behavior, a startup that’s helping to better understand where and how we […]
Topics: finds, startup, physical, company, 1b, valuation, placerai, data, using, ventures, real, 100m, platform, placer, analytics, location, techcrunch, customers, round.
Product Content Management & Merchandising: Product Design
Merchandisers: We see you. Our goal at Elastic Path is to solve your eCommerce problems. As merchandizers you are tasked with maintaining product and responding to customer and business demand through analysis and insights. No easy feat, especially now more than ever in a highly competitive digital commerce landscape with half the time to complete twice the tasks.
UX/UI Informed Design
We lean on best practices when designing products for the busy merchandiser such as the proven tenets of User Experience (UX) and User Interface (UI) design.
I like to think of UX/UI design as an iceberg. Not of the cold, Titanic-leveling variety; but more of a multi-layered and powerful creation that is more than meets the eye.
Think of UX as end-to-end workflow, and UI as usability; or how you interact with the visual components of the platform to accomplish the workflow.
At its surface, the UI gives us the look and feel of the site; both the graphic and visual design to support the branding, and the ease of navigation. But slip down a level into where the UX begins; where functions like scope and structure live, and the all-important strategy; the how you accomplish your business objectives each and every day.
Improve workflows, reduce pain points
As a merchandiser your world is product management, data, and analytics. You have catalogs and price books to manage, promotions, SKUs, and the task of how best to market what you have in what limited time you have to do it.
We study your business needs and create personas to get a better understanding of workflows and how to solve your pain points.
Your daily struggles may involve adjusting categories, setting up repeat promotions, testing changes, or managing data to gain insight into customers’ buying habits. We study these pain points and come up with core design principles for our products that address problems head on; what you’re looking for is a platform to manage all these specific tasks with a high level of flexibility, accuracy, and consistency.
Our success is your success
Our product’s success depends on you. We look at behavioral and attitudinal aspects of how you interact with the product: how fast did you learn a task? How many features did you use? How satisfied were you overall with its performance? We may also look at a system usability score (SUS) or a net promoter score (NPS) to gauge and further document satisfaction.
Always improving always testing
From there we work to improve the product. How can we improve on existing features in the long and short term like account management, data visualization, promotions, or how new team members onboard with the platform? Our goal is to continually improve, so you and your customers get the most value from a system that grows with you.
How we partner with our customers
Observation and Contextual Interviewing – We watch, listen, and ask questions to better understand how you’re using the product and directly address needs and gaps
Concept Testing – Your input directly affects product improvement and testing
Customer Success – We have a dedicated team to your feedback and success
What does this mean for merchandisers?
You get the latest in product innovation. Real solutions for your problems, with the full support of our product and customer success teams.
Our new functionality, Catalog Composer, offers more flexibility and speed to manage complex catalogs across brands, geos, touchpoints, and business models 5 times faster than more rigid tools of the past.
You don’t need additional development work, or potentially messy customizations and workarounds to manage multiple catalogs as you scale from week, to month, to year.
I invite you to take a tour and see for yourself the power and flexibility of this tool, and how it can transform your eCommerce playbook.
Topics: products, ux, content, promotions, business, problems, management, merchandising, platform, product, ui, manage, design, success.
Q&A: Alyona Mysko of Ukraine-based Fuel Finance
Fuel Finance is a Ukraine-based "financial department in the cloud." Alyona Myskyo launched the company two and a half years ago to provide easy-to-follow info to help merchants with quick decision-making.
Topics: help, ukrainebased, ukraine, fuel, qa, shoes, alyona, finance, war, ecommerce, unit, employees, platform, mysko, financial.
Qureos raises $3M to grow its learn to earn platform
Qureos, a UAE-based edtech and remote work marketplace that is changing how people upskill and get jobs across the globe, plans to grow the uptake of its platform by 10 times this year in its race to create 100 million jobs over the next few years. The startup has today announced closing a $3 million […]
Topics: earn, grow, 3m, mentors, capital, qureos, investors, trainees, work, learn, startup, raises, techcrunch, platform, companies, learning.
Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?
Shipping is a necessity for ecommerce stores, but it shouldn't be confusing, overly expensive, or limited to only a few carriers. That's why we like to recommend partnering with shipping providers: companies that offer premium shipping software, partnerships with multiple…
Continue reading Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?
Topics: returns, support, sendcloud, shipping, review, platform, online, branded, api, right, return, tracking, store, plan, rates.
Sequoia Capital India looks to double down on commerce startup Bikayi
Bikayi is in talks to raise about $50 million in a new financing round, four people familiar with the matter told me, as the Indian startup looks to scale its platform that helps small businesses set up and run their e-commerce stores. Tiger Global and Sequoia Capital India are holding conversations with the Indian startup […]
Topics: capital, million, india, sources, techcrunch, double, sequoia, startup, commerce, bikayi, platform, small, round, looks, businesses.
Shopify acquires shipping logistics startup Deliverr for $2.1B
Shopify today announced that it will acquire Deliverr, a San Francisco, California-based e-commerce fulfillment startup, for $2.1 billion in cash and stock. The deal, rumors of which were reported in April by Bloomberg, is the largest acquisition in Shopify’s history, and Shopify founder and CEO Tobi Lütke says that it will enable the company to […]
Topics: fulfillment, techcrunch, delivery, startup, retailers, billion, inventory, chain, logistics, deliverr, acquires, 21b, platform, shopify, shipping.
Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle
The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to power online shopping experiences for some 100,000 mid-sized and larger brands, is announcing $100 million in funding to capture the opportunity. The money is notable […]
Topics: brands, techcrunch, shopping, online, shopware, tools, paypal, companies, powers, outside, raises, funding, ecommerce, carlyle, business, platform.
Sneaker e-commerce platform Kicks Crew raises $6M Series A
The global thirst for an up-charged pair of Yeezy’s or limited edition Jordan’s combined with a growth in a digital ecosystem is creating new opportunities, particularly in the sneaker resale market, for companies like Kicks Crew, a Los Angeles- and Hong Kong-based sneaker and apparel platform. The company just raised a $6 million Series A […]
Topics: 6m, kicks, crew, sneaker, footwear, techcrunch, platform, yip, products, raises, product, startup, market, ecommerce, series.
Social Media Demographics by Platform
Social media marketing can make or break an ecommerce company. But knowing which social site to focus on is often difficult. To that end, I've compiled critical audience demographics for the leading social platforms. What follows will hopefully assist in identifying the best options for your business.
Topics: users, age, distribution, platform, roughly, media, platforms, active, female, demographics, total, social.
Social Media Marketing: The Ultimate Guide
When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
Topics: users, content, audience, millennials, platform, guide, marketing, ultimate, followers, social, active, media.
Social commerce platform Tushop set for Kenya growth after raising $3 million pre-seed funding
Tushop, a social-commerce platform in Kenya that enables the group buying of fast-moving consumer goods (FMCGs), is set for expansion across Nairobi after raising $3 million in pre-seed funding in a round led by 4DX Ventures. Founded last year by Cathy Chepkemboi, also the CEO, Tushop uses community leaders, who collect orders from their neighbors […]
Topics: kenya, delivery, tushop, raising, techcrunch, growth, platform, including, million, goods, wasoko, orders, chepkemboi, capital, preseed, social, manufacturers, set.
Soona, a virtual photo shoot platform for e-commerce, raises $35 million Series B
Alongside the dramatic growth in e-commerce, in part fueled by the pandemic, there’s also increased demand for services that can help merchants more easily participate online. A startup called Soona, now backed by an additional $35 million in Series B funding, has been tapping into this market with its platform that allows brands to create […]
Topics: techcrunch, video, virtual, platform, business, series, shoot, merchants, million, soona, customers, ventures, shoots, raises, b, model, ecommerce.
SwipeRx lands $27M from MDI and Gates Foundation to digitize the pharma industry in Southeast Asia
SwipeRx, a platform for pharma professionals, said Tuesday it has secured a $27 million Series B round led by Indonesia’s MDI Ventures, with participation from the Gates Foundation, Johnson & Johnson Impact Ventures, Susquehanna International Group and existing backers. Pharmacies in Southeast Asia were largely fragmented, mom-and-pop shops operating in silos when the company — […]
Topics: meralli, foundation, digitize, app, southeast, pharma, pharmacy, network, industry, techcrunch, mdi, education, platform, lands, pharmacies, gates, purchasing, swiperx.
The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data
Every day there’s something new on social media.
Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
Topics: best, times, marketers, social, brands, platform, media, posting, saturdays, data, post.
The End of the Monolith Commerce Platform
As Hemingway so adroitly put it in The Sun Also Rises: Bill: "How do you go bankrupt?” Mike: "Two ways, gradually, then suddenly.”
And what relevance is this to the eCommerce space - well, I believe that we are seeing the tipping point in this space away from the monolith to a faster, more flexible, commerce landscape which delivers real benefit to both an organisation but also to their clients and suppliers - and the pace of change is accelerating.
First, let's be clear that the first age of eCommerce when the likes of ATG, IBM Websphere, and Hybris were the only games in town - they were a revelation; delivering a full suite of capabilities that allowed organisations to sell online and make, in many cases, a huge contribution to their profit margins, reach, and brand.
However this also came at a cost, not just in development, hosting, and management but also setting strict guardrails on what could be sold, when, and how. Gradually, the buildup of technical debt (the outstanding development request, enhancements, and bug fixes), the sheer cost of maintenance, upgrades, and changes in the way customers want to engage has meant that organisations had to look at something different.
So the second wave of eCommerce came along - lighter weight, maybe headless, maybe SaaS, and increasingly microservices based, and a few companies started to move off their monoliths. Or perhaps, more factually, they started to explore how they might replace some aspects of the full function stack - the cart maybe or the checkout. Small steps because one thing that the monoliths did was deliver:
You want promotions? Tick.
Multiple catalogue management? Check!
Variations and bundles? Step this way.
And so on for security, scalability, OMS...
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and that created a problem to the second generation, they just were not as functionally rich as the monoliths - and if you wanted that then there was often a huge amount of external development to be done.
Change was coming but coming slowly.
But now it feels that the tipping point has come with the advent of three major changes:
Development of core commerce capability on the new SaaS / Headless / Microservices architecture
Composable Commerce allowing for the plug and play implementation of best of breed/need technology
The development of migration blueprints enabling a low-risk movement to the new solution
Commerce is more than a cart and check out - today's organisations want to operate across multiple business models - B2B, D2C, B2C, and marketplaces. Further, they need to manage the catalogues that are presented to the different customers; based on geo, channel, brand, spend, segment overlayed with sophisticated promotions, and capable of managing complex bundles - and of course scalability and security is a given.
Building on the basis of a MACH (Microservices, API First, Cloud Native, Headless) architecture to deliver these business capabilities, so the merchandiser can get back to their day job is now expected in a solution (and delivered in a few).
Composable Commerce builds on the core commerce advances to deliver the non-core commerce required functionality be it Search, CMS, PIM, OMS, Taxation etc. With the correct pre-built integration, be it via Accelerators or Pre-Composed Solutions™ you can choose your technology of choice based on price point, functionality, etc. and build out your tailor-made solution but without the months of custom integration that would have been required previously.
Elastic Path also provides Composable Commerce XA™ - a support offering which de-risks ownership of a solution made of multiple components by providing first line support for the whole application. You have an issue with the "shop", one number to call, one team to help.
Finally, and as important as the previous two advances, is the development of migration blueprints - a known route that covers not only the migration of data, but of functionality and organisational capability. Critically, this input has to come from an SI or agency who has a foot in each camp; with experience implementing a monolith and of working with a next generation composable commerce solution, performed the functional and organisational gap analysis, and developed a repeatable solution to ensure minimum risk moving from A to B.
At Elastic Path we recognize that no two solutions are the same, so working with our partners have developed the first of our blueprints; read about the Elastic Path solution for brands migrating off Sales Force Commerce Cloud towards a Composable Commerce approach. In the near future additional solutions for Hybris will be announced.
A few brands have migrated from their monolith, or are in the process of doing so, but it has been slow and faltering steps - the "gradual" phase. What is happening now is an acceleration into the "suddenly" phase, supported by the developments in functionality, composability, and migration blueprint.
The change is coming, and it's coming faster than you think. Elastic Path Commerce Cloud, our technology, and SI/agency partners are the fulcrum for that change.
Topics: functionality, solution, end, platform, development, coming, solutions, path, monolith, commerce, composable, migration, ecommerce.
The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform
Fashion e-commerce startup The Folklore Group today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new business. The startup’s new wholesale business, dubbed The Folklore Connect, will link luxury fashion brands in emerging markets to […]
Topics: group, africa, startup, launches, brands, south, sales, rasool, secures, continent, ecommerce, million, platform, retailers, folklore, fashion, b2b, techcrunch.
The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers
In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
Topics: media, strategy, social, platforms, data, report, blogs, platform, content, marketers, marketing, hubspot, plan, leverage.
The Myth of Headless Commerce
Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to satisfy my curiosity about what he represents. The headless horseman symbolizes a past that never dies and continues to haunt the living. That sounds a lot like what Headless Commerce has turned into lately.
Over my last several years supporting organizations and brands looking to modernize their customer experience, the first qualifier seems to be “are you headless”? But what does that really mean? When a brand asks a commerce vendor if they are “headless”, the answer will always be YES! Every eCommerce Platform available today makes a claim that they can operate in a headless manner.
Let’s pause for a moment. What are brands really looking for when they are asking for headless? A read through of the past several (dozen or so) RFPs that have come across my desk indicate that organizations, whether they realize it or not, want the headless horseman. The “head” separated from the body, but still haunted by the past. What do I mean by that?
Organizations want headless, ostensibly to create a more flexible and extensible commerce architecture that will support long term growth. They want more engaging experiences that drive more conversion. They want blazing fast site speed. They want a commerce architecture that will support the rapidly changing nature of commerce.
But simply removing the “head” (or frontend) will not accomplish any of that. When I read an RFP asking for Headless Commerce typically what follows is a ridiculously long checklist of the features from the monolithic platform the customer is currently on. If this approach sounds familiar, then you are inviting the headless horseman into your organization. You will be haunted by a commerce architecture that’s as inflexible and rigid as it has always been. Being “headless” just isn’t enough to help brands drive revenue growth.
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So, what is the alternative? How does an organization respond to the pace of change in the market? How do you prepare for the expansion of commerce to touchpoints we haven’t even imagined yet? To fully realize the promise of ‘Commerce Everywhere’ (more on that in an upcoming post), brands should consider each part of their customer experience independently.
For example, how important is search to how your customers experience your brand? If search experience is important to you, consider it independently from your eCommerce platform, against the requirements and KPI’s relevant for your organization. Do you have a large content management team that has robust requirements around driving engaging content? You won’t be able to satisfy those requirements with a built-in CMS in a monolithic commerce platform.
Instead, you should consider separating your content management and your commerce platform. This ‘composable’ approach to commerce allows organizations to fit solutions to their requirements, instead of having to fit their requirements to the technology.
External composability is important however, this ‘composable’ approach should also be applied to your evaluation of a Commerce vendor’s solution. While every Commerce vendor can reasonably claim to be Headless, few are truly composable. And even fewer have designed their own architecture from that same composable viewpoint. At Elastic Path our APIs are built around packaged business capabilities, each of which is easily composable both with each other and external capabilities (like search, content management, etc.).
Topics: content, commerce, architecture, horseman, brands, composable, headless, myth, platform, requirements, experience.
The Plain English Guide to Demand-Side Platforms (DSP)
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
Topics: english, advertising, ad, sourcebest, platforms, google, dsp, manage, plain, demandside, platform, programmatic, youll, ads, guide.
The Ultimate Guide to Video Marketing
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
Tidio raises $25M to automate customer service interactions
During the pandemic especially, it’s become overwhelming for small- and medium-sized businesses (SMBs) to answer all of their customer service requests. A Freshworks survey found that companies experienced a 71% increase in overall contact volume between February 2020 and January 2021, and expect it to increase further. At the same time, customers — while empathetic […]
Topics: businesses, sales, interactions, customer, company, service, techcrunch, raises, automate, customers, 25m, gołas, increase, tidio, platform.
TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?
When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.
Topics: long, care, users, tiktoks, platform, videos, profile, exploring, content, marketers, app, tiktok, features, video.
TikTok Trends B2B and B2C Marketers Should Watch in 2022
According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
Topics: platform, brand, users, b2c, watch, tiktok, sound, trend, b2b, videos, report, trends, video, marketers.
TopUp Mama looking to solve sourcing challenges for restaurants
Stock-outs, unpredictable prices of farm produce and a lack of working capital are among the challenges that plague small restaurants and food vendors in emerging markets. These are some of the pain-points that TopUp Mama (previously Kibanda TopUp) is working to alleviate since its launch in Kenya’s capital, Nairobi, last year, and it appears to […]
Topics: startup, food, supply, mama, vendors, ventures, techcrunch, sourcing, small, challenges, looking, topup, solve, platform, restaurants.
Transforming Digital Experience with Composable Commerce and Co-Innovation
Companies today compete and win through their digital experience. At Bounteous, we focus our efforts on co-innovation and transformative digital experiences to drive results for our clients. We elevate brand experiences through our technology partnerships and unparalleled platform expertise.
Elastic Path’s API-first enterprise commerce platform, ability to support complex business models, and open-source technologies provide the ability to create immersive experiences throughout all stages of a customer’s journey. Together we combine our content and commerce expertise to deliver commerce experiences that drive greater ROI.
Are you looking for an edge in digital experience? This post will break down how your business can stay innovative and ahead of the curve in the current digital landscape, important factors your business must consider at the start of a digital transformation project and current trends in digital experience that are critical to future success, including insight around Composable and Customer-Centric Architecture.
Innovation in the Current Digital Landscape
At Bounteous, we exist to help leading companies compete and win digitally by continuously innovating brand experiences that drive transformative results. We believe that innovation begins with a critical insight and that a competitive advantage is attained when a brand can continuously generate and apply those insights. Simply stated, innovation is doing better things and doing things better.
Therefore, insights need to be generated for various purposes - to help organizations define their thesis for transformation, create distinct brand experiences, expand and identify customer segments, flawlessly execute to drive conversion, and so much more.
We achieve this through our model of co-innovation which is not a project or standalone initiative; it is fundamentally about enhancing the way we work together with our clients to deliver results.
We believe that companies today compete and win through their digital experience - and how that digital experience connects to all other aspects of their ecosystem. While that’s been true for a while, we’ve seen it accelerate these last two years as companies need to connect with their customers more and more - and as 1:1 relationships with customers become the norm.
Keith Schwartz, Co-Founder & CEO of Bounteous, has introduced the Co-Innovation Manifesto, which includes principles and a call-to-action for business executives seeking to compete and win digitally. We highly recommend you check it out!
What to Consider at the Start of a Digital Transformation Project
First and foremost, we believe in the power of ‘critical insights’ to inform strategies and experiences we create. We generate critical insights to develop end-to-end strategies that yield the most valuable opportunities for experience and commerce innovation.
Innovation is accelerated by a virtuous cycle we call ‘digital flow,’ in which data yields critical insights that enable multi-moment orchestration and continuous experience and commerce innovation.
We believe in always having a measurement strategy in place with the right tracking to ensure we can continue to learn from and evolve the digital experience – making it work harder and smarter for you.
Lastly, when we talk about co-innovation and collaboration, we talk a lot about the right enablement model that must be in place in order to help our customers mature across talent, methods, tech and data - all of which are critical in achieving a continuous cycle of innovation. These pillars are critical to delivering innovative digital experience.
Without the right team, technology, strategy, platform, and data tools, you’ll be fighting an uphill battle.
Trends in the Digital Experience (DX) That Are Critical to Future Success
Trends in headless technology have offered breakthrough improvements in customer experience, but implementing headless as isolated projects limit the total business impact. Composable architecture, on the other hand, provides business agility, speed, and reliability by combining efforts logically at the infrastructure level.
Composable architecture is a comprehensive approach to consolidating headless initiatives—ultimately bringing agility to the digital experience infrastructure. Think of composable as the big sister of headless DX architecture.
Composable requires more initial planning but brings greater long-term savings through process optimization and flexibility. With composable, you can manage the true value of decoupled systems and create the best-in-class solutions for your business—making composable the future of digital experiences.
What does it mean to have a Composable architecture?
Discover more about the latest approach to ecommerce, it's three core architectural tenets, and whether or not the approach is right for you.
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In the early phase of a relationship between your organization and a platform partner, it’s crucial for your partner to understand the business need and your customer so the platform customization can be architected with those factors in mind.
When you lose sight of your customers by letting technology dictate your approach, you start serving the means rather than the end, meaning you’re implementing technology for its own sake, rather than serving a business purpose.
As our digital ecosystems become more sophisticated and integrate multiple platforms as well as bespoke components, we expect to see a growing trend around customer-centric architecture.
When we work together, we succeed together. Often, departments within an organization talk to each other but have their own unique goals and objectives in mind when building a platform rather than a single set of overarching, unifying goals. That tends to create data silos and issues surrounding the points of control around data flow.
A good partner can serve as communicative and connective tissue between the departments in an organization. They will help your team look beyond individual department goals and see a cohesive picture that can better inform the implementation. We expect to see more clients demand this kind of mutuality from their partners in the future.
Topics: composable, data, transforming, insights, experience, platform, coinnovation, experiences, business, commerce, technology, digital, critical.
Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops
Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
UPS partners with Jumia to expand delivery network in Africa
Global logistics and package delivery company UPS will leverage Jumia’s network across Africa to grow its reach in the continent, following a new partnership announced today that gives it access to the e-commerce firm’s last-mile delivery infrastructure. This means that UPS customers can pick-up or drop-off packages for sending across the world at Jumia’s stations […]
Topics: africa, partnership, delivery, expand, jumia, ecommerce, platform, network, marketplace, techcrunch, partners, ups, logistics.
Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform
In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. This all-in-one platform promises a convenient way for business owners to…
Continue reading Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform
Topics: guide, video, content, review, access, tools, platform, customers, theres, users, uscreen, streaming, feb, videos.
What I’ve Learned about Ecommerce Platforms
Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date.
Topics: ive, ecommerce, worked, need, features, resources, business, bigcommerce, platforms, budget, learned, platform, needed.
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
Topics: steam, gaining, video, consumer, data, gen, platforms, channels, social, losing, media, z, visited, marketing, youtube, platform.
Which Social Networks Should You Advertise on in 2022?
Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives.
Topics: users, facebook, media, youre, advertise, networks, business, marketing, platform, social, audience, platforms.
Why Your Agency Needs Composable Commerce Solutions in the Mix?
Composable Commerce may have reached buzzword status, but its driving force in today’s eCommerce success stories is unrefuted. Both major and up and coming brands are adopting its approach and architecture to transform the customer experience at speeds faster than ever expected. Today’s customer demands it.
As an agency it’s critical to be at the forefront of technology, with every resource at your disposal to deliver on your client’s expectations. Composable Commerce is the right now of eCommerce. Here’s why your agency should join the movement.
Composable Commerce Changes the Game
With the flexibility of modular architecture and the open ecosystem of vendors, brands like never before have more control of user experiences and have the ability to scale at speeds faster than ever before.
One of the Big-Five publishers had outgrown ShopifyPlus, but was worried it would take too long to move to a new eCommerce platform. They migrated in only 54 days using one of our Pre-Composed Solutions™.
Composability supports brands and businesses who need to pivot quickly with growing demand. And if the last two years taught us anything it’s that change is constant.
Composable Commerce Supports Complex Business Requirements
In the early days of eCommerce, monolith systems were the gold standard; an out-of-the-box functionality with core features in a one-size-fits-all model. But for businesses (and your potential clients) with more complex needs, this platform can’t keep up with demand when it’s time to iterate.
Think of businesses with instances of “multis” – multi brands, multi geographies, multi channels, or multi catalogs. This level of complexity requires modularity; the flexibility and speed that a microservices-based, API-first approach offers without the bloat of features not needed and the slow to market speed of a monolith. (If the wheels don’t fall off first).
Composable Commerce Opens Up New Partnerships and Revenue
With an open ecosystem of vendors great partners lead to even greater implementations. For functionality ranging from search, tax, chat, payments, CRM, OMS, and more, you’re opening the possibilities to develop even better solutions. Through our community of implementation, solutions and tech partners, we’ve developed unique solutions for brands ready to take the first steps into composability.
Composable Commerce is future-proof. Referencing the modular building block analogy, the components are meant to be swapped for better functionality. There is no locked-in vendor solution, the approach is based on a best for the business need.
For your agency this means growing partner relationships and opportunity to develop unique solutions – great for your reputation as an innovator and great for your revenue to always be building better. You want to stay ahead of the game with your clients, and composability by design is built for change.
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No Other Approach Brings Business and Tech Users Together
Speaking of a growth mindset and the power of partnerships, another key tenet of Composable Commerce is its benefits to both business and tech stakeholders. We’ve already touched on complex business requirements and the ability to iterate at speed, but let’s take another look at what that means for the stakeholders involved.
In a recent Gartner study, 84% of respondents indicated there can be more than twelve primary leaders of a digital commerce initiative. The remaining respondents cited no primary lead for a digital commerce strategy. Similar questions posed in a 2019 survey produced the same results. A shift has occurred towards a digital commerce approach of total ownership distributed across the organization.
So what does that mean? A siloed environment is death to the customer experience. A friction-free customer journey starts with open communication and a shared roadmap among all teams involved. And that opens the conversation to developers, marketing, customer service, and operations teams; wherever data and customer touchpoints can be identified and streamlined in the solution.
A happy customer is confident and ready to purchase. For you as an agency, happy customers lead to conversions, and conversions lead to happy clients.
The Composable Commerce Approach Can Be Gradual
Let’s say you have a client on a monolith commerce platform who is reticent, rightfully so, of making the switch to a more composable solution. It can be daunting for a business new to a multi-vendor solution and microservices-based architecture; especially those without an in-house dev team.
The good news is they can gradually transition over one functionality at a time. Let’s say they need more self-checkout options at point-of-sale – those integrations can be made with their existing legacy system and launched quickly without disruption to the business.
You can now set the stage for future implementations with total client confidence because you’re meeting the client where they are, not forcing a canned sales pitch of services they don’t need.
Incredible Opportunities in Growth, Technology, and Industry Reputation
It’s official – eCommerce has gone composable. It will benefit your agency’s bottom line to advocate for its adoption, but also your reputation as a thought leader and innovator.
Read more about our community of Solutions and Tech partners and find out more about joining the Composable Commerce movement as a partner.
Topics: customer, commerce, solutions, tech, needs, mix, agency, business, brands, ecommerce, platform, approach, composable.
YC-backed Curacel unveils new API platform that enables tech-led businesses to offer insurance
Curacel, the YC-backed startup that is developing insurance infrastructure for the African market, has launched a new interface that allows digital businesses like those in retail, fintech, e-commerce and logistics to add insurance to their core products. The API-based tool, dubbed Grow, has so far been integrated with 22 tech entities across Africa including Topship, […]
Topics: curacel, products, insurance, companies, ycbacked, market, offer, techled, businesses, unveils, infrastructure, africa, system, including, enables, technologies, platform, techcrunch.
YC-backed Namibian startup JABU gets $3.2M for its B2B e-commerce and retail play
Namibian business-to-business e-commerce startup JABU confirmed to TechCrunch that it has raised a $3.2 million financing round. The seed round, which was closed last year, welcomed investors such as Afore Capital, Y Combinator, FJ Labs, Quiet Capital, Kli Capital, Pareto Capital and unnamed angels. As a last-mile distribution e-commerce company, JABU joins a list of […]
Topics: company, b2b, play, ycbacked, startup, startups, capital, namibia, techcrunch, retail, platform, jabu, merchants, namibian, gets, ecommerce.
YouTube teases livestream shopping expansion with co-streams, live redirects
In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment with new features for live shopping experiences. At yesterday’s YouTube Brandcast event, where the […]
Topics: live, costreams, techcrunch, event, teases, viewers, feature, expansion, creators, brands, shopping, livestream, platform, youtube, redirects.
YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data]
While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.
Topics: best, business, data, free, offers, youtube, youre, support, vs, platform, videos, quality, vimeo, video.