Daily E-Commerce Pulse Report (Photo by Denny Müller on Unsplash)

Top 2023 resources on price

Best price resource in 2023.
Learn more about price to improve your e-commerce strategy.

10 Marketplaces to Buy and Sell Ecommerce Sites - Here is a list of marketplaces to buy and sell online businesses. There are established and specialty brokers to oversee the entire process, vetting the parties, determining market value, and ensuring secure transactions. There are also free and low-cost boards for buyers and sellers to find each other.
Topics: domain, profit, platform, marketplaces, buy, sellers, sale, sites, price, sell, contact, ecommerce, business, businesses.
10 Ways to Create Customer Centric Promotions in Elastic Path Commerce Cloud - Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey: 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts 74% of consumers say offers are a top factor when deciding where and what to buy 48% of consumers said they would avoid brands that did not provide offers. With such a heavy precedence on promotional offers, it is imperative to be equipped with a variety of promotions available within your eCommerce solution. At Elastic Path, our engineering teams understand this need and have continued to update and add new promotions for our customers to leverage. In this article we will highlight 10 ways we support your promotional needs and demonstrate where you can access them in the platform’s Commerce Manager. Cart-Level Promotions 1. Fixed Discount Promotions Cart-Level Fixed discounts allow your team to reduce the product price by a fixed amount, and is applied to the entire cart. This means you can offer a $10 reduction in price and have it applied to the cart total. 2. Percentage Discount Promotions Similarly to fixed discounts, Cart-Level Percentage discounts can also be applied to the entire cart. This promotion allows you to reduce the product price by a specific percentage such as 10% off. In addition to being able to add fixed and percentage discounts, our team has also made updates to allow for the exclusion of specific SKUs from each type of promotion. This means a seller will have the ability to run store-wide promotions and exclude one more SKUs. This can be of great use when you want to exclude specific tiered or exclusive products within your catalog. Item Level Promotions 3. X for Y Discount Promotions The X for Y discount allows your team to offer bulk discounts based on the unit price. This promotion works by applying the price of Y (qty) to the X(qty). This a great use for “2 For 1” promotions. 4. X for amount Discount Promotions Similarly to the X for Y discount, the X for amount discount allows your team to offer a bulk discount based on a fixed price. This promotion works by applying a set ($) amount to a specific (qty) amount for a specific SKU. This promotion can be used to deploy “2 phones for $500 sales.” 5. Bundle Discount Promotions Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. This promotion works by selecting SKUs and quantities, and applying a bundled price to it. An example of this promotion could look like offering your customers to buy any two items from a specific list at a specific price of $100. 6. Item Fixed Discounts Item Fixed discounts allow your team to reduce the price of multiple items by a fixed amount. In addition to providing a price reduction, it also allows you to limit the discount to a discrete number of items. For example, you will be able to offer $5.00 off a specific SKU like a shirt, and at the same time only allow the discount to be applied to the first 3 items (of the same SKU), leaving the 4th item(of the same SKU) added to cart as full price. 7. Percentage Item Discounts Similarly to Item Fixed discounts, Percent Item Discounts allow your team to reduce the price of multiple items by a specific percentage amount such as 10%. Your team will still be able to limit the discount to a discrete number of items. 8. Free Gift Discount Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. You will also have the option to either send your customers a notification for them to add the free gift to the cart rather than having it automatically added only. This feature is especially helpful by limiting unwanted items being sent to your customers and creating an overall better shopping experience. 9. Usage Per Line Item Discount Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. This type of promotion can be useful in giving your employees or influencers a discount with a quantity limit which can be used throughout the year and at multiple checkouts. 10. Max Application Per Cart Limit This promotion update allows your team to limit the quantity available for purchase at the promotion price. This type of promotion stops the risk of someone purchasing an exuberant quantity of an item at sale price. As Elastic Path continues to innovate and make updates to our promotions engine, we will continue to keep you in the loop. Keep a lookout for upcoming promotions on the roadmap such as editable promotions, node category discounts, notification of available promos and more. In the meantime, stay up to date with our changelog and never get left behind on our newest innovations to Elastic Path Commerce Cloud.
Topics: cloud, discounts, item, promotions, elastic, path, create, commerce, promotion, discount, team, allow, specific, price, fixed, centric, ways, customer.
11 A/B Testing Tools to Optimize Conversions - A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
Topics: plans, optimize, testing, page, conversions, start, tests, platform, test, experiments, price, ab, tools.
11 Apps for Creating, Editing Videos - For online merchants, video is one of the best ways to promote a business, especially when you can shoot and edit video from nothing more than a smartphone and a simple app. Here is a list of apps to create and edit videos for ads, products, and content marketing.
Topics: android, available, effects, video, add, premium, editing, videos, price, music, ios, apps, creating.
11 Online Tools for Video Meetings - The usage of video conferencing tools is exploding due to the surge in remote workers from Covid-19. Video conferencing can facilitate meetings, particularly when many platforms offer extensive features for free or very little cost. Here is a list of video conferencing tools to run meetings.
Topics: video, tools, price, start, meeting, plans, screen, meetings, participants, sharing, online, free.
12 Tools for YouTube Search Optimization - YouTube is the second most visited website, after Google. Success on YouTube requires compelling videos, but it’s equally important to optimize them. Fortunately, there are tools to help. Here is a list of tools to optimize your video content on YouTube.
Topics: keywords, youtube, content, video, tools, search, videos, price, optimization, plans, start, tool.
12 WordPress Plugins to Sell Digital Downloads - WordPress is a versatile content management system with nearly 60,000 available plugins. If you are interested in selling videos, PDFs, photos, software, or other digital products, there are plenty of plugin tools to help. Here is a list of WordPress plugins to sell digital downloads.
Topics: plugins, checkout, start, downloads, sell, price, content, products, download, wordpress, digital.
13 Favorite Productivity Apps for 2020 - Here are my favorite new mobile productivity apps in 2020. There are apps for secure browsing, team communication, email management, note-taking, task management, positive habits, event planning, relaxation breathing, and more. Most of the apps are free, though several also offer premium add-ons.
Topics: screen, seconds, favorite, ios, apps, android, price, app, messages, work, available, productivity.
13 Free Video Editors from Basic to Advanced - The right software can help create compelling product videos, clips, or ads to share on YouTube, Facebook, Instagram, or anywhere else. Many free video editors offer basic, easy-to-use features as well as advanced tools and effects for professional-quality. Here is a list of free video editors.
Topics: video, audio, basic, windows, available, price, macos, free, features, advanced, editors, effects, editing.
13 One-Page WordPress Themes for Startups, Products, More - A one-page WordPress theme can launch a business, product, or even a promotion. Modern single-page design utilizes stylish minimalism to keep visitors focused, while leaving room for bells and whistles. Here is a list of one-page commercial WordPress themes.
Topics: portfolio, design, startups, parallax, products, price, theme, page, free, content, onepage, wordpress, themes.
13 Platforms for Blogging - A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
Topics: blog, price, publish, content, free, premium, platforms, start, create, website, platform, blogging.
13 Robust Newsletter Plugins for WordPress - WordPress is a highly customizable content management system. With the right plugins, it can be a robust email marketing platform to create a newsletter and build a list of subscribers. Here is a list of newsletter plugins for WordPress.
Topics: plugins, forms, robust, create, email, premium, send, subscribers, wordpress, price, newsletters, newsletter.
13 WordPress Plugins for Customer Support - Offering support throughout your shoppers’ purchase experience is a good way to ensure their return. If you have a WordPress site, there are a variety of customer-support plugins to help. Here is a list of plugins for customer support on WordPress.
Topics: plugins, customer, start, support, help, free, agents, chat, tickets, price, wordpress.
13 WordPress Plugins for Membership Subscriptions - A membership plugin can transform a WordPress site into a resource for subscription content, courses, a paid community, and more. Sell one-time or recurring access to specific posts, digital downloads,
Topics: membership, subscriptions, price, wordpress, content, memberships, plugins, create, sell, member, access, free.
14 Free WordPress Plugins to Build an Email List - There's no better ecommerce revenue driver than engaged email subscribers. This rundown, for WooCommerce and WordPress merchants, we first published in 2014. Here's the latest update.
Topics: plugins, list, plans, price, premium, build, forms, wordpress, start, create, free, email.
14 Marketplaces to Hire Freelance Designers, Developers, Writers, Marketers, More - Here is a list of marketplaces to hire freelance designers, developers, writers, finance professionals, social media marketers, and more. There are general marketplaces with huge pools of workers in hundreds of fields as well as specialized marketplaces focused on areas such as design, Amazon stores, and even expert consulting.
Topics: design, job, project, hire, marketplaces, designers, platform, writers, freelance, fee, freelancers, workers, marketers, price, marketplace, developers.
14 Platforms to Sell Digital Downloads, Subscriptions - There are a variety of ecommerce platforms for merchants and creators of digital goods — videos, ebooks, software. Here is a list of platforms to sell digital products. There are simple, dedicated tools to sell basic digital goods, and there are advanced platforms to offer subscription systems, secure digital rights management, and even sell physical goods.
Topics: start, subscriptions, platform, products, month, website, digital, plans, price, platforms, downloads, sell, paypal.
14 Stock Photo Sites, Free and Paid - Quality images are essential for an ecommerce site. Not only do pictures display the products, but they also establish the brand and inspire the shopper. If you don’t have the means to produce all of your imagery, stock photos are an option. Here is a list of stock photo websites.
Topics: price, stock, photos, sites, access, free, site, start, royaltyfree, collection, paid, images.
14k Gold for All: How Direct-to-Consumer Jewelry Companies are Changing Everything - Entrepreneurs are disrupting the old industry and rethinking what it means to sell, own, and buy fine jewelry. We’ll explore the affordable fine jewelry movement to better understand what it is, why it’s happening, and if those low prices are all they’re cracked up to be.More
Topics: affordable, stone, changing, gold, directtoconsumer, jewelry, pieces, fine, prices, means, price, stones, companies, 14k.
15 Easy-to-use Logo Makers - A logo represents your store, your company, and your mission. A good logo stands out and builds trust. Here is a list of logo makers and design tools. All of these are inexpensive and easy-to-use.
Topics: customize, easytouse, maker, start, design, price, free, makers, add, logos, logo, highresolution.
15 Mind-mapping Tools for Entrepreneurs and Teams - Mind mapping is a creative exercise to capture, organize, and structure ideas. It was once done on paper. But there are now tools for entrepreneurs and teams to develop mind maps, brainstorm ideas, and manage the resulting projects. Here is a list of mind-mapping and brainstorming tools for entrepreneurs and teams.
Topics: price, project, free, start, tools, entrepreneurs, create, mind, maps, basic, plans, mindmapping, teams, ideas.
15 Mobile Payment Systems for Merchants - Mobile payment systems provide flexibility to consumers and merchants while unifying online and offline operations. Here is a list of mobile payment services for merchants. There are point-of-sale systems, digital wallets, mobile hardware, software for mobile and web applications, and more.
Topics: credit, payment, payments, accept, price, online, pay, cards, systems, mobile, card, merchants.
15 Social Media Management Tools for 2020 - Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors. Here is a list of social media management tools to try in 2020.
Topics: posts, schedule, plans, engagement, price, tools, content, media, publish, social, management, start.
15 Social Media Plugins for WordPress - Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.
Topics: plugins, display, media, content, social, icons, posts, wordpress, price, buttons, share, free.
15 Tools for Link Building - Link building can be a daunting task. Here is a list of tools to assist in link prospecting, outreach, competitor analysis, and more.
Topics: contact, email, tool, tools, start, plans, campaigns, links, price, outreach, link, building.
15 Tools to Get Things Done - Here is a list of tools to help you get things done. There are to-do lists, work timers, and project management platforms. Several tools are based on the Getting Things Done system. Others are based on the Pomodoro Technique. Nearly all of these have free plans.
Topics: things, tools, app, free, price, project, start, lists, set, task, tasks, plans.
16 Tools to Create an Online Course - An online course can generate revenue, grow an audience, and establish expertise. Given the range of helpful tools, it’s relatively easy to create, distribute, and monetize a course. Here’s a list of tools to create an online course.
Topics: price, tools, course, video, yeti, online, videos, courses, create, plans, start.
16 Tools to Manage Your Reputation - Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
Topics: social, tools, manage, analyze, review, reviews, track, content, brand, reputation, price, monitor.
17 Free Tools for Social Media Analytics - Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
Topics: audience, analytics, data, free, media, followers, content, paid, tools, social, price.
17 Tools for Customer Feedback - Feedback surveys can help determine what's working with your website or service and provide fresh insights from customers and prospects. Here is a list of tools for surveys and forms.
Topics: start, tools, surveys, feedback, free, paid, logic, price, responses, customer, survey, email, plans.
17 Tools for Live-streaming Video - Live-streaming video offers individuals and brands a direct way to engage and connect. With so many of us working remotely, there’s never been a better time to use live-streaming. Here is a list of tools for live-streaming video.
Topics: live, video, start, platforms, tools, plans, stream, price, audience, content, broadcast, livestreaming.
17 Useful UX and UI Design Tools - User experience and user interface tools can help with every stage of website and mobile-app design — from early whiteboard brainstorming to testing your prototype with end-users. Here is a list of useful UX and UI design tools.
Topics: ui, user, tools, ux, price, free, start, feedback, useful, prototypes, plans, create, design.
20 Free Design Tools for 2022 - We update our rundown of free design tools every year. This 2022 installment includes apps for web design, logos, fonts, color palettes, photo and video resources, and much more.
Topics: premium, icons, create, tool, design, free, price, plans, templates, tools, site.
20 Free Twitter Tools for Small Businesses - Twitter is the place for real-time news. It’s also a powerful platform for promoting and communicating your brand. And with the right tools, Twitter can help a small business reach a big audience.
Topics: track, free, posts, twitter, businesses, content, tools, social, plans, followers, tweets, price, small.
20 Platforms to Sell Digital Products - Creators and merchants are producing innovative ebooks, courses, software, and more. Here's our all-new update of ecommerce platforms that sell and manage digital goods.
Topics: goods, plans, courses, digital, software, platforms, products, platform, sell, price, start.
20 WordPress Plugins to Manage a Blog - A blog can promote your brand and provide valuable content. WordPress is arguably the best platform to host a blog, mainly due to roughly 50,000 free or inexpensive plugins. Here is a list of plugins to manage a blog on WordPress.
Topics: plugin, site, plans, plugins, price, security, wordpress, manage, start, blog, posts, free, premium.
24 Streaming Sites for Movies, TV, Sports, News, More - Even online merchants need a little distraction. And with the plethora of online streaming services available these days, it's easier than ever to access exceptional entertainment. Here is a list of streaming sites for movies and TV series.
Topics: price, offers, service, sites, shows, free, content, live, movies, streaming, tv.
3M files suit over third-party price gouging of N95 masks on Amazon - Amazon has promised vigilance against third-party price gouging since COVID-19 achieved global pandemic status. The company’s efforts have had mixed success, however, due in part to the sheer volume of vendors that utilize the company’s massive commerce platform. In a suit filed in California this week, 3M claims the seller was charging massively inflated prices […]
Topics: products, gouging, n95, respirators, bad, files, thirdparty, techcrunch, prices, 3m, suit, amazon, claims, masks, price.
4 Pricing Strategies to Increase Average Order Values - Price isn’t everything, especially for quality and niche products. When boosting average order values, take things up a notch by focusing on the overall value of each product. That, coupled with stellar service, can provide a much better return on investment.
Topics: customers, product, values, increase, order, upselling, shoppers, average, pricing, example, strategies, price, quality, products, higher, dont.
5 Reasons to Sell Your e-Commerce Goods at a Wholesale Price - Most entrepreneurs make the mistake of underestimating the benefits that a wholesale channel can add to their eCommerce business. Or assume that wholesale pricing is best executed by a brick and mortar wholesale businesses. But any eCommerce business, big or small, can sell to both consumers and retailers at a wholesale price. Unlike selling only […]
Topics: customers, selling, retail, goods, product, retailers, business, price, ecommerce, reasons, wholesale, sell, customer.
9 Cloud Storage Services with Encryption - As businesses move their sensitive data to the cloud, security becomes an increasing concern. However, many cloud storage platforms now offer sophisticated encryption features for minimal cost. Here is a list of secure cloud storage platforms.
Topics: price, encryption, offers, services, start, share, devices, plans, files, gb, cloud, storage.
A Quick Seller Snap Review (Jan 2022) - Are you an Amazon seller trying to optimize your pricing strategy? If that's you, perhaps, you want to see what Seller Snap can offer your business? Well, rest assured, you're in the right place. In this review, we’ll cover everything… Continue reading A Quick Seller Snap Review (Jan 2022)
Topics: seller, strategy, repricing, competitors, jan, quick, sellers, price, product, review, snap, pricing, amazon.
About You offers textile makeshift masks at cost price - About You has announced the launch of a new shop category for non-medical, textile makeshift masks. The online retailer wants to sell them at cost price. By giving consumers access to affordable masks, the ecommerce company wants to raise awareness to help reducing the spread of coronavirus Covid-19. About You… Continue reading
Topics: wearers, makeshift, price, offers, sell, masks, cost, transmission, wants, protect, wearing, textile.
Allbirds flotation should help the market sort the value of tech-enabled IPOs - Allbirds gave us pricing information for its IPO this week, providing another window into the world of tech-enabled valuations.
Topics: techcrunch, week, technology, value, help, flotation, techenabled, shares, company, ipo, sort, ipos, allbirds, valuations, market, price.
Amazon calls on Congress to create anti-price gouging law - Amazon has received a fair amount of criticism for perceived inaction against seller price gouging during the COVID-19 pandemic. While the retail giant has made efforts to rein in the opportunist activity (pulling some half a million offending listings), critics have pointed to the company’s slow response, along with continued problems with a number of […]
Topics: antiprice, price, create, supply, states, products, policy, efforts, calls, huseman, amazon, congress, gouging, law, notes, techcrunch.
Amazon is increasing the annual price of Prime to $139 in the US - Amazon is increasing the price of Prime in the United States, the company announced on Thursday as part of its quarterly and full-year earnings release. The monthly fee is going from $12.99 to $14.99 and the annual membership is rising from $119 to $139, marking a 17% increase. The price change will go into effect […]
Topics: prime, increasing, amazon, members, wages, rise, shipping, techcrunch, transportation, release, price, annual, raised.
Amazon must pay $2M and end program after price-fixing investigation by Washington AG - Amazon must pay $2.25 million and permanently shut down a previously suspended sales program, following an investigation and lawsuit by the attorney general of Washington alleging it was essentially price fixing. “Sold By Amazon” basically worked like this. Amazon would contact a third-party seller and they would agree on a minimum price for an item. […]
Topics: shut, amazon, pricefixing, end, program, ag, sellers, products, pay, profits, sold, investigation, 2m, price, washington, ags, techcrunch.
As markets shift, Mercado Libre’s falling share price shows no company is safe - What then can we learn from Mercado Libre’s earnings report and ensuing valuation decline?
Topics: share, markets, safe, worth, exchange, shift, results, latin, libres, falling, libre, billion, shows, price, mercado, million, techcrunch, market.
At $35 to $39 per share, Poshmark’s IPO could 5x its last private valuation - Loosely, then: at the low end of its valuation range, Poshmark is worth 8.6x its current run rate, and at the top-end a richer 10.9x.
Topics: techcrunch, using, share, shares, valuation, price, private, range, simple, poshmarks, companys, pricing, ipo, 5x.
BVOH: ‘Merchants extremely dissatisfied with Amazon’s support’ - Almost eight in ten Amazon merchants in Germany don’t see the marketplace as a partner. But they also generate an average of 51.2 percent of their turnover through Amazon. German ecommerce association BVOH calls on Amazon to reform its relationship with merchants. It seems like most merchants that sell on… Continue reading
Topics: selling, price, bvoh, support, dissatisfied, merchant, survey, merchants, amazons, amazon, relationship, sales, ecommerce, extremely.
Casper’s return to private life isn’t a canary for DTC companies going public - Why do we care about one public company's planned exit from the public markets? Because Casper's demise as an independent, growth-oriented DTC company details what can go wrong for such firms.
Topics: private, dtc, worth, share, results, isnt, companies, casper, company, return, public, price, techcrunch, life, caspers, morning, going, seeing.
Conversion Lessons from the Luggage Industry - The pandemic challenged online luggage merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.
Topics: shoppers, images, customers, conversion, luggage, industry, product, unique, purchase, price, lessons, products, videos.
Crypto-driven marketplace Zora raises $2M to build a sustainable creator economy - Dee Goens and Jacob Horne have both the exact and precisely opposite background that you’d expect to see from two people building a way for creators to build a sustainable economy for their followers to participate in. Coinbase, crypto-hack projects at university, KPMG, Merrill Lynch. But where’s the art? “Believe it or not, I used […]
Topics: marketplace, raises, cryptodriven, value, creators, zora, price, community, market, token, economy, artists, build, sustainable, creator, way, 2m, rac, techcrunch.
Deliverr’s nearly flat exit price isn’t as bad as it looks - If Deliverr’s final private round did not include onerous downside-protection provisions, its sale could wind up winsome for all.
Topics: investors, techcrunch, bad, exit, value, startup, nearly, deal, set, recent, flat, looks, wouldnt, price, isnt, money, deliverrs.
Drinking in the Haus: How Funding Helped This Booze Brand Grow 500% During the Pandemic - Husband-and-wife duo, Helena Price Hambrecht and Woody Hambrecht, founded Haus in their living room with a bucket of chardonnay, and lemons and elderflower from their yard. Find out how they used Shopify Capital to ramp up their digital marketing efforts and grow their business by 500% during the pandemic. More
Topics: business, booze, shopify, alcohol, money, drinking, haus, funding, brand, helena, capital, price, grow, helped, pandemic.
Ecommerce Pricing Strategies for Success: How to Price Your Products - In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed.
Topics: ecommerce, business, products, price, strategies, youre, usp, pricing, product, success, pay.
Entrepreneur Loses $6 Million, Bounces Back - Shakil Prasla recently made a big mistake. An astute ecommerce operator and owner, Prasla purchased in late 2020 Covid-related protective gloves at roughly twice the ultimate selling price. His company, Gloves.com, lost $6 million.
Topics: bought, million, prasla, im, entrepreneur, products, bounces, going, loses, price, glovescom, gloves, money.
Extended Marketing Mix: What It Is and Why It's Useful - Cooking is my favorite pastime. It's so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful.
Topics: mix, product, extended, marketing, company, shop, useful, sell, promotion, physical, price.
Extra Crunch roundup: Guest posts wanted, ‘mango’ seed rounds, Expensify’s tech stack - Prospective contributors regularly ask us about which topics Extra Crunch subscribers would like to hear more about, and the answer is always the same.
Topics: rounds, techcrunch, mango, health, ipo, large, seed, posts, tech, guest, stack, companies, work, price, saas, wanted, roundup, public, company.
Google sued in Europe for $2.4BN in damages over Shopping antitrust case - Google is being sued in Europe on competition grounds by price comparison service PriceRunner which is seeking at least €2.1 billion (~2.4 billion) in damages. The lawsuit accuses Google of continuing to breach a 2017 European Commission antitrust enforcement order against Google Shopping. As well as fining Google what was — at the time — […]
Topics: techcrunch, search, damages, google, 24bn, europe, sued, shopping, googles, antitrust, results, commission, comparison, case, service, price, general.
How Merchants Combat Inflation without Raising Prices - Inflation could be an opportunity for merchants to improve their businesses. Subscriptions, updated products, new markets, heightened productivity — all are potential alternatives to raising consumer prices.
Topics: retailers, products, combat, example, inflation, raising, market, prices, business, company, upset, merchants, price.
How StockX became the stock market of hype - StockX may be a multibillion dollar juggernaut with massive influence radiating throughout sneaker culture today, but it started with taking the leap to transforming a personal passion into a business plan.
Topics: price, stock, campless, hype, team, ebay, weekend, market, sneaker, stockx, luber, techcrunch, sneakers.
How the Ukraine War Impacts Ecommerce - Human suffering from the Ukraine war is far more important than economic impacts. Nonetheless, business leaders should contemplate the potential effects on their companies.
Topics: supply, companies, ukraine, gasoline, chain, fuel, war, impact, increase, prices, impacts, ecommerce, price.
How to A/B Test Your Pricing (And Why It Might Be a Bad Idea) - Choosing the right pricing for your product is a little bit like Goldilocks.
Topics: consumers, price, testing, pricing, revenue, idea, ab, product, youre, test, plan, bad.
How to Buy an Ecommerce Business for the Right Price - Buy an online business instead of starting one from scratch with these pro tips and ticks. Read this before you buy!
Topics: buy, price, business, businesses, buying, ecommerce, sources, multiple, deal, traffic, right, online.
How to Create Dynamic Product Bundles - At Elastic Path, we aim to empower product merchandisers to create innovative, product experiences that drive conversion and revenue. Forrester research shows that 10-30% of commerce revenue comes from upselling and cross-selling via product bundles. Studies also show that brands can reduce their return rates by simply calling one of the items in a bundle a “free gift.” Now more than ever, it’s critical for brands to leverage the revenue-generating power of product bundles. That’s why we’ve launched dynamic bundles within EP Product Experience Manager (PXM). What are Dynamic Product Bundles? Dynamic product bundles gives shoppers the freedom to choose their own options in a bundle. Traditional bundles restrict and confine customers to a prepacked group of products. For example, a video game brand might sell a bundle with a game console, 2 controllers and 2 pre-selected games. With dynamic bundles, shoppers are able to select 1 or more product options from a list of 10. That same video game brand could create a bundle where the shopper can select which of the games, if any, they want to choose. Or they could select 1 controller and both of the games. They would have the flexibility to choose their options. In today’s market, customer satisfaction is critical and providing customers with flexibility within their bundles will inherently increase that. Additionally, dynamic bundles boost your revenue and AOV organically as customers add additional items to their cart. They’re also a great tactic to enhance inventory management. If you’re looking for ways to get rid of excess stock, for example at the end of a season, you can create bundles that will help encourage customers to purchase those items. How to Create Dynamic Product Bundles with Elastic Path EP Product Experience Manager (PXM) Empower Your Merchandisers with Dynamic Product Bundling Go to EP PXM Let’s say you are a beauty brand selling cosmetics including hair, skin, and nail care. Your merchandisers have some excess inventory they would like to sell off before next season. To do this, they would like to create a dynamic bundle… To create a dynamic bundle in Commerce Manager, our business user tooling, a merchandiser would follow four simple steps. STEP ONE: Create Your Bundle Once in Commerce Manager, your merchant would head to EP PXM and click into the products tab to create a product and toggle on the bundle. STEP TWO: Configure Your Bundle Then you are able to configure your bundle. Here you can choose a minimum and/or maximum value for the number of products in a component that your shoppers can select. A component is equivalent to a category of products. For example, I want customers to select a minimum of 2 products from a list of 4. If you do not specify any minimum or maximum values for the product options in your components, shoppers can select any combination of product options. Also, choosing a minimum of 0 means that component product lists or that category of products are optional for your shoppers. STEP THREE: Add A Price Since we are looking to create a bundle promotion, we will add a SKU with the specific sale price for the bundle. The price will be auto calculated if no price is populated for the SKU. If a SKU is not on the bundle, the bundle price will be calculated by adding each product together. The bundled price for each option in the components will incentivize shoppers to purchase the entire bundle, getting rid of the inventory faster in this scenario. STEP FOUR: Add An Image Once you have set a price for the bundle, the last step before publishing is to add an image for what the bundle will look like on your frontend store. Go to the media management section of your “Create a New Bundle” tab. Then upload an image, click done and save and exit. STEP FIVE: Publish Your Bundle. Now that your bundle has been created, it’s time to publish it to your catalog so you can see it posted on your frontend store. Go back to your EP PXM section and select “Configurations.” Then select the product category or hierarchy you want the product to be featured in. For the beauty that will be featured in the “Women” category. Then choose the node or subcategories you want. For this example, that would be “beauty.” Then, you will add the product SKU into that node. Once the bundled SKU has been added you will go back to EP PXM and choose the Catalog tab. Choose the catalog in which these products belong. For the beauty brand example it would be the retail catalog. Once that is selected, you will click on the “Publish” button and the product catalog will be updated with this new bundle. Utilizing dynamic bundles as part of your promotion strategy is a wonderful way to move excess product and revenue. This bundling format will allow you to meet customers’ needs in this highly competitive market. To learn more about Elastic Path’s product innovations that are simplifying the lives of merchandisers, you can check out our latest product blog.
Topics: products, select, bundles, customers, create, product, choose, price, bundle, dynamic.
How to Create Sale Pricing With Elastic Path Commerce Cloud? - Do you ever need the ability to set a sale price on products for events such as seasonal and clearance sales? As a catalog manager or merchandiser, you can easily override an original list price for a product, with a new sale price, without creating any new discounts, price books or catalog rules. In this article, you’ll learn more about pricing and how to set sales pricing in the Elastic Path Commerce Cloud business user tooling, Commerce Manager. What Is A Price Book? Before jumping into sales pricing, let’s first start by understanding how products and their corresponding pricing are managed. In Elastic Path Commerce Cloud, brands leverage price books to define prices in their catalog. A price book will contain a list of product SKUs and the prices you want to charge for those products. What’s great about price books in Elastic Path Commerce Cloud, is that it is completely decoupled from your catalogs. This means catalogs with the same hierarchies of products can be associated with different price books, making it quick and simple to create and manage catalogs for different customer segments (e.g. Loyalty status), business models (e.g. B2B vs B2C) and more. Additionally, if your store supports multiple locales, a price book can also contain product prices for each of the supported currencies. Here’s an example of a price book in Commerce Manager demonstrating pricing that supports both the United States and United Kingdom locales. Now that we have a basic understanding of price books in Elastic Path Commerce Cloud, let’s jump into Sales Pricing. How Do I Set Up Sale Pricing With Elastic Path? As previously mentioned, Sales Pricing is an advanced pricing option in Commerce Manager that allows you to override the original list price that was defined in your price book. Follow along with this short demo below to learn how to set this up in your store: You can also follow along with the steps below: Step 1: Navigate to Products under Product Content Management in the menu to the left. Step 2: Search for your product by the SKU. Step 3: Navigate to the Pricing tab at the top of the page. Step 4: Scroll Advanced Pricing. Step 5: Click “Add Sale Price” Step 6: Select the price book you want the sale price to be applied to. Step 7: Create a name for your sale price. Step 8: Specify the period of time you want the sale price to be available for. Step 9: Click “Add Sale” then “Save and Exit.” Step 10: Navigate to Catalogs under Product Content Management in the menu to the left. Step 11: Find the price book in which you applied the new sale price to. Step 12: Republish catalog, by clicking “Publish” in the bottom right hand corner of the screen. We hope this was helpful. Visit our demo library to explore other features with Elastic Path Commerce Cloud
Topics: sales, cloud, book, price, elastic, product, create, sale, pricing, commerce, products, path.
How to Develop a Successful Marketing Mix Strategy [+ Templates] - One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's.
Topics: market, marketing, product, mix, elements, template, strategy, successful, youre, templates, develop, youll, service, price.
How to Price Your Product: What You Need to Know About Pricing Before You Launch - Pricing your products is one of the cornerstone decisions you’ll make as a business owner. It impacts almost every aspect of your business. Learn how to find the right price in this article.More
Topics: variable, know, need, profit, product, pricing, launch, price, products, business, costs, margin.
How to Register a Domain Name in 4 Steps - A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars.More
Topics: steps, purchase, register, add, website, youll, domain, youre, price, click, services, domains.
How to Use Terapeak for eBay 2021 - The Terapeak research tool takes some of the guessing out of whether a product will sell on eBay. eBay acquired Terapeak in 2017, rolling the analytics tool into its Seller Hub and eventually making its product research function free to use. eBay sellers can look up individual products or product categories, discover sell-through rates, average prices, shipping costs, and more.
Topics: sold, shipping, price, listings, items, sales, sellthrough, product, metric, ebay, terapeak.
Inflation Could Harm DTC and Premium Brands - Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
Topics: premium, shoppers, brands, harm, egg, products, buying, substitute, essential, inflation, price, dtc, prices.
Local consumers are your next online customers - In normal years, January and February is the time to review the just-completed holiday sales and look for ways to improve. But not much is normal about the last three months. Instead, look ahead. What if you had mainly local customers?
Topics: local, price, cheaper, service, consumers, easier, merchants, online, customers, search.
Microsoft brings new shopping tools to its Edge browser - Microsoft announced a few updates to its Edge browser today that are all about shopping. In addition to expanding the price comparison feature the team announced last month, Edge can now also automatically find coupons for you. In addition, the company is launching a new shopping hub in its Bing search engine. The timing here […]
Topics: coupons, tools, feature, shopping, edge, browser, brings, url, team, bit, microsoft, techcrunch, comparison, feels, price.
Monashees backs grain trading startup Tarken - Tarken connects grain buyers and sellers around more transparent pricing for commodities, starting with corn.
Topics: techcrunch, trading, startup, help, negotiations, marketplace, backs, tarken, monashees, tool, market, sell, grain, tângari, price.
Online Onion Seller Rises from Domain Auction - Most entrepreneurs start with a business idea and then secure the domain name. Peter Askew does the opposite. He purchases domain names and then builds the business. Take VidaliaOnions.com, for example.
Topics: vidaliaonionscom, seller, vidalia, farm, price, onion, onions, rises, farmers, started, auction, online, sell, domain, im.
Optimize DTC Profits with Price Elasticity Analysis - Direct-to-consumer companies, including Amazon sellers with private label products, can use the price elasticity of demand to determine the optimal price for a given product and, thereby, potentially increase revenue, profit, or both.
Topics: profits, price, sold, units, product, formula, dtc, elasticity, revenue, optimize, analysis, lower, demand, change.
Oscar Health raises IPO price as Coupang releases bullish debut valuation - These companies will soon convert tens of billions of dollars of illiquid private shares into public currency. As such, their offerings may reveal investors' sentiments regarding e-commerce and insurance companies backed by venture capital.
Topics: coupang, valuation, óscar, debut, health, ipo, range, raises, techcrunch, price, pricing, share, billion, releases, public.
Paypal investigated by German antitrust watchdog - Online payment provider Paypal is under investigation by the Federal Cartel Office (FCO) in Germany. The company has allegedly hindered market and price competition in its terms and conditions, the German watchdog says. Paypal is currently one of the leading online payment methods in Germany: it is used by over…
Topics: payment, methods, investigated, price, dominant, watchdog, german, antitrust, online, market, fco, paypal, office.
Price Technologies adds product availability feature for items experiencing COVID-19 shortages - Price Technologies, the operator of the comparison shopping website Price.com and its related browser extension, is adding a feature to show product availability for a few essential items that have had supply issues caused by the COVID-19 outbreak in the U.S. Products like aspirin, acetaminophen, facial tissues, hand sanitizer, ibuprofen, rice, soap, soup, toilet paper […]
Topics: feature, shortages, price, pricecom, website, covid19, items, essential, technologies, online, experiencing, availability, techcrunch, shopping, product.
Pricing top factor Zalando during Black Friday - In the three weeks up to Black Friday, Zalando’s product prices increased by 8 percent. At the start of Black Friday week, prices dropped again by 18 percent. At the end of the week, prices had dropped 23 percent. While overall ecommerce turnover growth has slowed down, online sellers once…
Topics: online, box, product, factor, buy, price, pricing, black, prices, zalando, week, platform.
PricingHub raises 2 million euros - PricingHub, a French pricing solution provider, has raised 2 million euros. With the money, it wants to further develop its price optimization platform. PricingHub already raised 1.8 million euros from French venture capital firm Elaia, business accelerator Lafayette Plug and Play and business angels last February. A recent refundable advance… Continue reading
Topics: pricing, pricinghub, retailers, sensitivity, million, euros, price, raises, french, worsened, solution, stock.
RFQ vs. RFP: What’s the Difference? - Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That's similar to what businesses do when they need to purchase something as well, except it's a slightly more formal process. In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.
Topics: vendor, template, process, vendors, vs, rfp, information, know, price, rfq, whats, need, difference, rfqs.
Split Testing Your Product Prices: Lucrative, Crazy or Both? - I have long been a huge advocate for testing your pricing. Why? Because if you have never tested, there is potentially money you are leaving on the table. So in this episode, we’re taking the discussion a step further and talking about split testing your pricing with the founders of IntelliGems, an analytics and optimization […]
Topics: testing, adam, pricing, diy, customer, price, split, test, drew, prices, product, ways.
Square's Co-Founder on How Innovation Stacks Helped His Then-Startup Take on Amazon - It's rare that a smaller brand can go up against a big company like Amazon and win. But that's what Square did when Amazon launched an almost identical card reader for a fraction of Square's price.
Topics: going, dressed, thenstartup, innovation, squares, cofounder, amazon, square, mckelvey, stacks, little, thing, price, helped, stack.
Sweetgreen’s IPO pricing guidance illuminates valuation range for tech-enabled companies - Sweetgreen's IPO pricing is fascinating because it fits neatly into our budding thesis regarding the value of tech-enabled companies when they go public.
Topics: range, techenabled, worth, share, valuation, companies, sweetgreen, rent, billion, price, techcrunch, guidance, ipo, multiple, illuminates, sweetgreens, pricing, public.
Taste intelligence startup Halla closes $4.5M Series A1 to predict which grocery items shoppers will buy - Halla wants to answer the question of how people decide what to eat and now has $4.5 million in fresh Series A1 capital from Food Retail Ventures to do it.
Topics: taste, shoppers, grocery, hallas, food, way, stores, retail, startup, technology, items, techcrunch, halla, product, intelligence, series, price, predict.
The Price Is Right: 14 Strategies for Finding the Ideal Price for Your Products - Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have?More
Topics: pricing, product, finding, price, strategy, prices, right, customers, products, higher, retailers, strategies, ideal, costs.
The StockX EC-1 - StockX is a unique company at the nexus of two radical transitions that isn’t just redefining markets, but our culture as well.
Topics: price, stock, culture, ec1, buyers, reading, minute, market, stockx, techcrunch, stockxs, sellers.
UK driver shortage could steer grocery retailers toward bigger profits - The increasing prices as a result of today’s driver shortage could create a far more profitable e-grocery opportunity for British retailers by driving click-and-deliver customers to click-and-collect.
Topics: grocery, profits, uk, price, customers, shortage, delivery, retailers, clickandcollect, driver, steer, market, egrocery, bigger, techcrunch.
Understanding Amazon’s ‘Brand Health’ Initiative - Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
Topics: understanding, page, metrics, customer, brand, health, rate, sellers, amazons, product, initiative, amazon, price.
Understanding the Different Types of Bundles in Elastic Path Commerce Cloud - Product bundles can be great for enhancing customer experience, speeding up inventory clearance, increasing revenue and average sales and much more. However, many brands oftentimes struggle with maintaining their bundle assortments, which ends up leading to a poor experience for customers and loss in revenue for the brand. Let’s take a look at an example of that happening. This brand has a membership bundle available. As you can see in the video, the usual annual membership costs $59. However, the bundle allows me to get my membership and a bundle of products at a discounted price. Therefore, when I click to add the bundle to my bag, you can see my cart loads with 4 items along with my discounted membership. However, you can also see that I can break the bundle and remove items from my cart, while still maintaining the sale price that was offered for the bundle. So at the end of the day, I can get my membership for $38, instead of the original $59, without even purchasing the full bundle. This is a major loss for brands because essentially, customers can game the system and get access to a sale price without spending more. Bundles with Elastic Path solves these problems. So today I will be talking about the two different types of bundles and how you can use them. Bundles With SKUs Assigned This type of bundle allows you to assign a SKU and a price to a subset of products. Therefore, this bundle may contain items which may or may not be available for purchase individually, and the price of the bundle will not be dependent on the individual price of the products in the bundle. For example, let’s say you run a computer hardware store and you want to sell a bundle which includes: A monitor which costs $200 A mouse which costs $40 A keyboard that costs $80 A 1 year subscription for Photoshop that is not sold individually So instead of an original calculated price of $320, you can assign all of your products under a single SKU, and set your price for that SKU for let’s say $280. Unlike traditional platforms that allow your bundles to break when shoppers try to remove items from their cart, Elastic Path ensures that all items must be included to get the benefit of the sale price. These types of bundles are especially used when: You don’t want the bundle to be auto calculated and priced at the value of the independent components You want to track inventory if you only have a set number of bundles available Interested in Learning More About Elastic Path Commerce Cloud Promotion Capabilities? eCommerce Promotions, when executed correctly, capitalize on the online consumer behavior, which helps you to continuously boost sales and customer loyalty despite the competition. Go to Promotions Bundles WITHOUT SKUs Assigned The second type of bundles are bundles without a SKU assigned. This type of bundle is based on the sum of each component's product pricing. Therefore, each product in the bundle already has an assigned SKU and price established in the catalog and therefore means they can be purchased separately. However, this bundle allows you to alter the price of each SKU and provide a “sales” price to provide a discount for customers. Therefore, in order to take advantage of the sale price, the customer has to meet all criteria of the bundle – In other words, they have to have all the required SKUs in their basket. So for example, let’s consider the same scenario before where you own your computer hardware store. Normally: A monitor costs $200 A mouse costs $40 A keyboard costs $80 But if a shopper adds all 3 to their cart, you can set your bundles rules to allow the customer to get the monitor for $180, the mouse for $30, and the keyboard for $70 for a total of $280. These types of bundles are especially used when you want to track product inventory individually and have the pricing be autocalculated. I hope this was helpful in better understanding the different types of bundles we have here at Elastic Path. If you have any questions feel free to reach out to us. In the meantime, checkout with our product innovations page and our product changelog to keep up with what’s new at Elastic Path!
Topics: different, costs, types, cloud, path, commerce, bundles, bundle, price, items, understanding, product, sku, membership, elastic.
Upstart and Wish price their debuts as the 2020 IPO cycle slows - If the pattern of more relaxed debuts continues, this could be its start.
Topics: happen, public, ipo, cycle, debuts, ipos, exchange, price, wish, slows, upstart, pricing, newsletter, youve, techcrunch.
Vroom targets nearly $2B valuation in impending IPO - Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Used-car marketplace Vroom continued its march towards going public yesterday with the release of an updated IPO filing. The documents it filed provides pricing information for a somewhat odd public offering. As a business, the heavily […]
Topics: million, gross, targets, 2b, impending, nearly, vroom, public, revenue, valuation, markets, q2, range, techcrunch, ipo, price.
What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example] - If you've been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.
Topics: explained, product, place, hub, example, price, mix, market, think, marketing, ps, customers.
What Every Ecommerce Seller Needs to Know About Sales Tax Holidays - If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…
Topics: seller, nexus, taxfree, holidays, states, state, needs, tax, holiday, need, price, ecommerce, sales, know.
What Gives NFT Value? - With iconic internet moments, popular memes, and captivating artwork being turned into high-value digital assets, you may have heard a lot of buzz about NFTs. How could you not? From reputable news outlets to famous celebrities, everyone is either talking… Continue reading What Gives NFT Value?
Topics: nft, digital, nfts, assets, content, gives, blockchain, price, asset, realworld, value.
What’s Better: Free Shipping or Lower Prices? - What’s the best strategy for your store? Can you afford to offer free shipping? Can you afford not to? Examine the pros, cons, & best-practices to boost sales.
Topics: price, best, strategy, product, zero, business, costs, offer, lower, prices, shipping, whats, customers, free.
Why aren’t Rackspace and BigCommerce worth more? - This week has brought with it two tasty pieces of IPO news — Rackspace’s return to the public markets and BigCommerce’s debut will be far more interesting now that we know what a first-draft valuation for each looks like. But amidst the numbers is a question worth answering: Why aren’t cloud-focused Rackspace and e-commerce-powering BigCommerce […]
Topics: valuation, rackspace, worth, price, cloud, techcrunch, current, bigcommerce, ipo, arent, whats.
Zalando sells textile masks - Today, Zalando has started the online sales of textile masks in Europe. The disposable masks are sold at an affordable price in all 17 markets and the profit will go to international efforts against the coronavirus.Zalando isn’t the only fashion player that has started selling textile masks online. Earlier this… Continue reading
Topics: sells, price, today, protect, sales, textile, sold, zalando, started, designs, masks.