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Top 2022 resources on pricing

Best pricing resource in 2022.
Learn more about pricing to improve your e-commerce strategy.

  • 11 B2B ecommerce must-haves when it comes to UX - Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.
    Topics: pricing, comes, ecommerce, different, ability, b2b, ux, fastfollow, view, featuresstoriesi, experiences, search, musthave, site, musthaves.
  • 12 Best Pricing Page Examples To Inspire Your Own Design - Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
    Topics: great, examples, inspire, simple, pricing, right, customers, design, best, users, way, page, product.
  • 16 Business Intelligence Tools for Ecommerce - A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from. In this post, I'll list popular business intelligence tools that I'm familiar with and offer my perspective on each.
    Topics: sources, segment, tools, business, magento, ecommerce, intelligence, pricing, tool, data.
  • 16 Of The Best eCommerce Chatbots For Your Business - Editor's Note: This post was originally published on September 8, 2019 and has been updated to reflect the growing array of chatbots for retail and ecommerce. Conversational commerce has become a formidable channel to recon with. Sales made via conversational commerce channels such as chatbots, digital voice assistants, and messaging will grow from $41 billion this year to $290 billion by 2025, according to Juniper Research. With this type of growth, any company with digital sales, regardless of industry or ecommerce business model, will need to consider weaving conversational commerce tactics into their strategy, especially chatbots. Consumers today prefer to chat with company representatives or support over chat as opposed to calling. It’s faster than email, with less of the pressure of a phone call. While not every business will have the need to enable cart and checkout functionality within chat, there are a number of other benefits to using bots, either automated or live, including reduced support time and costs, providing personalized experiences, or enabling faster sales conversations. Consumers today want quick, seamless, and frictionless experiences and chatbots are yet another channel to facilitate these needs and meet their demands. If you’re unfamiliar with the concept of chat, you can learn more about what an ecommerce chatbot is and how they work in our blog here. If you’re already in search of one, keep on reading. We’ll cover 20 of the best chatbots for ecommerce businesses. Keep in mind that these aren't ranked. Which chatbot you choose will depend on your needs. Top Ecommerce ChatBot Platforms Chatfuel About: Chatfuel provides one of the most popular chatbots today. Founded in 2016, they have focused on and exceled at developing conversational bots for social media, specifically Facebook messenger and more recently, Instagram. It is a no-code, non-developer friendly tool with an easy to use drag-and-drop UI and has inbuilt NLP (via Facebook), analytics and supports automated sequencing. They currently handle over 1 billion messages a month. And can boast a number of industry leading customers, including Netflix, Lego, Levi’s and British Airways. Chatfuel pricing: They offer tiered pricing, starting with a free version for up to 50 users, full access to base-features, and Facebook Messenger and Instagram bots. After that, their Pro version is $15 a month for unlimited users, and additional features such as a Facebook ads integration, AI support for the bot, and an integration with Shopify stores or Facebook shops. They also offer agency and enterprise-style pricing. Key features: Facebook Messenger & Instagram Ready-to-use templates Images, video and audio support In-app payments via Facebook (US users only) or Stripe (international)  Analytics integrate with Dashbot.io, Botanalytics and Yandex Metrica Collect Facebook user data through forms (e.g. email addresses) Integrations with 3rd party tools like Calendly, Zapier and more Build and manage retargeting campaigns Leverages Facebook profile data for retargeting   MobileMonkey About: MobileMonkey positions itself as an “OmniChat” platform and offers bot solutions for text (SMS), Instagram, Facebook Messenger, and native web. One of the key benefits of MobileMonkey is that it allows teams to build conversations for multiple bots from one location (i.e., the core of their ‘OmniChat’ technology). They offer a drag-and-drop dialog builder, premade dialog templates, support for live chat handoff through its Zapier integration, and are currently used by brands like Toyota and VMware. MobileMonkey also has an agency partner network that can build and manage your ads and bots for you if you prefer to outsource. Pricing: MobileMonkey pricing will vary based on your business goals (agency or in-house) and offers both startup and growth editions for the latter. The growth edition promises additional integrations via their API (versus through Zapier). Supports: Natural language processing Ready-to-use dialog templates Images, video, GIFs Audience segmentation and targeting “Chat blasts” and drip campaigns Live chat takeover Zapier integrations (e.g. Slack, Salesforce, MailChimp, Hubspot, Klaviyo, Freshdesk)   Looking to commerce enable your chatbot? Join the many brands leveraging conversational commerce today. Chat with an Elastic Path expert to see how our headless solutions will help. Go to Post Octane.ai About: Octane.ai specializes in chat for Shopify and is really catered to merchants in need of conversation support for their Shopify stores. Leveraged by popular Shopify customers like GoPro, Octaine.AI has a unique ‘Shop Quiz’ feature that allows companies to personalize products and recommendations. It supports unique third-party integrations such as Yotpo and Klavio to add review context to product recommendations and targeted offers (including direct link to read reviews). Octane.ai pricing: They offer starter pricing for smaller companies that is $29 a month, with an added on cost of $0.06 for every additional engagement (bot interactions) that go above that. After that pricing gets custom. Anyone that wants to explore, has the option of starting a free trial. Supports: Natural language processing Ready-to-use dialog templates Images, video and audio Pop-up windows to build a Messenger marketing list Automated sequencing including back-in-stock alerts and cart recovery Integrates with Yotpo and Klaviyo to surface reviews in chat Integrates with JustUno to collect and sync email addresses Integrates with Yext to sync store locator data Flow XO About: Flow XO is another business-friendly chatbot tool. They offer a multi-channel conversational ai chatbot solution for ecommerce companies that can be implemented across Facebook Messenger, WhatsApp, SMS, Slack, Telegram, and on your own website. You can facilitate both automated and live conversations and accept payments through chat. Their UI is clean, easy-to-use, and offers the ability to build from scratch, as well a number of pre-built templates for a variety of use cases across a number of industries including banking, entertainment, and hospitality. They also integrate with over 100 platforms, making it easy to build and customize your bot to your requirements. Flow XO pricing: Flow XO offers a fairly comprehensive starter option that is free. You get 500 interactions, 5 active bots or flows, 2 weeks of logs for tracking, and email support. The next level up is their standard plan at $19 a month, which incorporates all features, 5,000 interactions, 15 bots, 3 months of logs, 5 seats for your team, and the ability to download your user data and remove messenger branding. After that, a key pricing differentiator between Flow XO and their competitors is that that you can add on extra bots and interactions for an additional $10 or $25 a month.  This is great as you can scale as you need to and not get stuck with a higher tier and additional bots you don't need. Supports: Facebook, Messenger, SMS, Slack, Telegram, or your own site Natural language processing Image, video, and audio 100+ integrations Accepting payments  Ready-to-use dialog templates Live chat takeover Lead capture capabilities  ManyChat About: ManyChat is another Facebook-oriented chatbot tool and supports Facebook Messenger, Instagram Direct Messages, and SMS bots. It provides similar capabilities to its competitors, but supports file attachments, allows you to preview recipients’ names in a group blast, and provides analytics for subscribes and unsubscribes. ManyChat also integrates with Google’s Dialogflow framework (reviewed below) for AI and voice capabilities. ManyChat Pricing: Manychat also offers a free version that gives users access to all basic features, 1 seat, and the ability to engage with up to 1,000 contacts a month. At $15 / month per seat for their Pro version, you get access to engage with an unlimited number of customers, SMS bots, and unlimited users. Supports: Facebook Messenger Natural language processing Machine learning Ready-made templates Visual build/edit capabilities Images, image galleries, video, audio and file attachments Bot cloning Live chat takeover Analytics Collect Facebook user data through forms (e.g. email addresses) Push this data to CRM, email marketing + more through Zapier integration Automated sequencing and retargeting campaigns Analytics Botsify About: Botsify is a multi-channel chatbot solution that lets you build dialog for Facebook, your own chatbot, WhatsApp, Telegram, or SMS. Its voice features differentiate it from competitors, however Botsify lacks Facebook remarketing and campaign tools, and appears to focus more on customer service dialogs than commerce. Botsify supports team collaboration and workflows, enterprise Single Sign On and prototype preview across devices. They enable a seamless transition between AI-based bots and live chat for a better customer experience, and offer over 100 different integrations including Zapier, slack, Wordpress, and stripe for in-chat payments. A key differentiator of Botsify is their multi-lingual chatbot feature, that allows customers to translate their bots for native conversations in multiple languages. Botsify Pricing: Bostify also offers tiered pricing, but no free version. Their lowest tier starts at $40 a month and allows for 2 bots, 5,000 bot users a month, and access to all integrations, among their base features (Facebook, SMS, Website bots). Their professional tier starts at $125 a month, includes up to 5 bots / 15k users a month, and additional support including bi-weekly trainings and a personal onboarding session. After that, you need to reach out to go custom. Supports: Facebook Messenger, Slack, Alexa and your own chatbots Natural language processing Bot Translation Ready-to-use dialog templates (via Bot Store) Drag-and-drop capabilities Images, image galleries, video, audio and file attachments Team collaboration tools Live chat takeover In-chat payments via Stripe integration Analytics Unlimited user testing Integrates with Slack for internal testing Botsociety About: Botsociety is a business-friendly design tool that lets teams build live prototypes for Facebook Messenger, WhatsApp, Google Assistant and more with drag-and-drop and collaborative tools. They also give teams the ability hand their bots off to developers to customize code. It's a phenomenal tool for anyone looking to build custom bots from scratch, but they do offer pre-built templates for a variety of uses cases such as banking, or curbside pickup. Their collaborative experience, user management (the ability to assign different permissions by person), and private cloud and SSO integration makes it a great enterprise chatbot for ecommerce businesses. Botsociety pricing: Botsociety offers a starter package at no cost with access to unlimited designs and up to 20 messages per design. Their professional package can be billed monthly or annually, starting at $71 a month, and offers unlimited designs, messages, and up to 5 editors. For anything above that, you will need to contact them for enterprise pricing, which includes additional benefits such as custom integrations, SSO & custom domains, and a private cloud option.  Supports: Facebook Messenger, WhatsApp, Alexa, Google Assistant, your own bots Voice capabilities Drag-and-drop capabilities Images, image galleries, video and audio Team collaboration tools Interactive previews Multi-lingual support Integration with backend APIs Analytics   Ada About: Ada is unique among ecommere chatbots in that it’s both a “no-IT-required chatbot” builder, but is also friendly for developers. It’s also not focused on Facebook Messenger. Ada’s sweet spot is supporting use cases that require collection of personal information within chat, such as secure customer data (with PCI, GDPR and PIPEDA compliance), and can provide replies based on customers’ orders, bookings, accounts, passwords and more. You can also segment and target visitors with proactive chat based on visitor attributes or on-site behavior. Ada also supports multi-geography brands, enabling them to deliver personalized conversations and experiences in over 100 languages. Ada pricing: For ada pricing you will need to reach out to them directly. Supports: Building your own chatbot without coding skills Publish to Facebook Messenger, WeChat/WhatsApp coming soon Multiple-language support Natural language processing Machine learning and training Drag-and-drop capabilities Images, video, GIFs Secure customer data Live chat takeover through Zendesk, LivePerson and FreshDesk integrations Analytics Proactive chat integrates with your existing APIs to push unique products, services, bookings and more Automat About: Automat offers an enterprise chatbot for ecommerce businesses looking to facilitate conversations on their website. Their bot specializes in conversational AI, and enables teams to provide personalized product recommendations through chat. Automat pricing: You will need to reach out to Automat directly for pricing. Supports: Building a bot for your website Analytics  Conversational ads and landing pages Live chat handover Ecommerce capabilities Conversational AI Bot Frameworks Dialogflow About: Dialogflow (formerly API.ai) is a Google product that leverages its speech-to-text, natural language processing and machine learning technologies. Running on Google’s Cloud Platform, Dialogflow projects can scale to hundreds of millions of users, and integrate with Google Assistant, Alexa, Facebook Messenger, Twitter, Telegram, KiK, Viber, Skype, Slack and more. It also supports integration with Internet of Things such as wearables, car speakers and other smart devices. While users say publishing to Facebook is difficult with Dialogflow (you have to build this yourself), integrations with ManyChat and Botsociety (below) bridge this gap. Dialogflow lacks pre-built integrations with live help, email, reviews and other third party services, but can be custom built. Developers can use Dialogflow by making direct REST over HTTP requests, and use client libraries in C#, Go, Java, Node.js, Ruby, Python and PHP. Supports: Multi-platform publishing Voice capabilities SDKs for Internet of Things Natural language processing AI / machine learning and training Over 20 languages Analytics (Chatbase) Amazon Lex About: Lex, the AI/conversational technology behind Alexa, is now open to developers to build Facebook, KiK, Slack or Twillo chatbots (or integrate with Alexa Skills Kit). Naturally, Lex includes speech capabilities and automatic speech recognition (ASR) for speech-to-text. Lex also has pre-built connectors to Salesforce, HubSpot, Marketo, Zendesk and Quickbooks. Thanks to Amazon’s ecommerce context, Lex has one of the most robust libraries of product-related subjects and entities, meaning less manual setup. It also have a few ready-to-use bots and supports AI training. For projects that go beyond website chatbots such as in-store kiosks and Internet of Things, you can leverage Amazon Web Services and third-party APIs, SDKs and services. Pay-as-you-go pricing makes it easy to experiment, and you’re only charged per text or speech request. Supports: Facebook, KiK, Slack, Twillo, Alexa, your own bot Voice capabilities and speech-to-text Natural language processing AI / machine learning and training Ready-to-use dialogs and ecommerce-focused entities Integration with third party tools (e.g. HubSpot, Salesforce) SDKs for Internet of Things Microsoft Bot Framework About: Microsoft Bot Framework works with Azure Cognitive Services to support complex, AI-driven use cases including adaptive cards (display real-time, contextual information on orders, bookings, etc), image and voice recognition. If you want chat that listens and speaks (even in a “branded voice”) and can identify speakers’ voices and faces, this bot’s for you. Despite these advanced capabilities you can try it for free, and pay only for what you need. Microsoft’s own LUIS (Language Understanding Intelligence Service) is used to configure your own business logic with advanced NLP and AI training capabilities. The Framework allows you to use multiple data sources (yes, Big Data!) and integrate with any channel and touchpoint. However, Microsoft’s solution is developer-heavy. Business users have no tooling to customize dialog, meaning IT must be committed to not just the initial build, but to the entire lifecycle of the bot. Supports: Pre-built dialog “blocks” Natural language processing Voice capabilities and voice recognition Branded voice Image and face recognition Adaptive cards AI / machine learning and training Big Data integration SDKs for Internet of Things Deployment to Azure Integration with Microsoft Cortana devices Analytics Pandorabots About: Pandorabots is a hosted framework to build rules-based chatbots. An AI “OG,” Pandorabots has been around since 2008, with over 1M community users worldwide. It’s based on Artificial Intelligence Markup Language (AIML) which it claims is “easy for anyone to learn, even if you aren’t a programmer.” It also offers its own professional services. For developers, SDKs are available for Java, Rube, Go, Node.js, Python and PHP. Pandorabots lacks a major feature of other frameworks -- machine learning. However, it positions this as a benefit, as machine learning tools tend to experience performance lag the more intents it keeps. Supports: Access to open source chatbot libraries Voice capabilities Big Data integration SDKs for popular programming languages IBM Watson About: Built on a neural network of 1 Billion Wikipedia words, Watson’s AI powers 1-800-Flowers’ GWYN (Gifts When You Need) concierge and the North Face’s voice search. Watson features an “empathy analyzer” to predict personality through text (aka sentiment analysis). While it’s an enterprise framework, it ships with a visual dialog editor for non-techies to build simple flows. SDKs are available for Java, Node.js, .NET, Python, Ruby and other popular languages, as well as Android and Salesforce. While there are a few pre-built dialog templates, expect to build most bots from scratch. Supports: One-click deployment to any platform Pre-built dialog templates 10 languages and translation Voice capabilities Speech-to-text, text-to-speech Natural language processing Machine learning and training Sentiment analysis Visual dialog editor Collaboration tools Live chat takeover Big Data integration Analytics Pypestream About: Pypstream is a build framework that serves as a conversational commerce microservice. It’s API-driven, and integrates with any web service using REST, SOAP, or legacy APIs. While Pypestream isn’t primarily focused on retail, it has some very appealing features for travel, insurance and finance that can apply to B2C and B2B commerce scenarios. Its main differentiator is encryption and privacy that supports entry and retrieval of passwords, orders and other sensitive information, and file upload which can be used for advanced support and AI-driven onboarding and verification of new accounts. For travel companies such as cruise lines, Pypestream can support in-chat bookings, activities, concierge services, loyalty points and rewards, dining vouchers, discount codes, personalized guest experiences and travel insurance. Hotels can integrate guest services, late checkout, room service, upgrades, extended stays, loyalty points and rewards, amenities, bookings, locations, concierge services and other discounts. Travelers can also spend points within chat. Pypestream’s AI maintains context throughout a chat history, which is useful for personalized experiences. It can also trigger outbound SMS notifications via event-based broadcasts. Based on the selected use cases for automation, Pypestream will extract relevant data from APIs to authenticate users, and can even trigger outbound SMS notifications via event-based broadcasts. Supports: Natural language processing Voice capabilities Design studio AI / machine learning and training Rich media and file upload Scheduling GPS / send location Data encryption In-chat payment Surveys Integration with Big Data, booking systems and more Live chat takeover SMS notifications and event-based triggers Extension to any device / Internet of Things Conversation logs Analytics What to ask yourself before choosing your ecommerce chatbot Still not sure which solution to choose? As with most tech decisions in this day, there isn’t a one-size-fits-all option so you’ll need to think carefully about your business requirements. Your chatbot solution will depend on your needs and how well their features satisfy them. If you’re still not sure about which one to pick, ask yourself a couple of the following questions: Do you need ultimate flexibility and the ability to code? Or is a drag and drop option fine? Do you have basic use cases, or do you need a complex AI to handle your customer support questions? Do you need SMS or voice-enabled commerce? Does your team need the ability to intervene with live chat? Is your business international and in need of multi-lingual support? Do you need a native website bot, or do you primarily need to focus on platforms like Messenger and Instagram? Do you need to enable a cart and checkout process in your bot? How much support will you need to onboard and implement your bot? What data will the bot collect, what do you need, and how do you plan to use it? Does the bot meet your privacy needs? What is the base cost of the platform and are there any additional fees that you need to consider? What integrations do you need and will the platform support you? Ask yourself what it is that you need and go from there. Elastic Path does not provide chatbot solutions, but if you have questions about how to commerce enable your chatbot, we can help. We provide a headless, API-first microservices solution for businesses looking to build custom, unique commerce experience. We can help enable cart & check out within your bot and enable a faster, more seamless customer experience.
    Topics: build, business, facebook, need, ecommerce, chat, data, pricing, bots, chatbot, messenger, best, chatbots, language.
  • 3 Inventory KPIs to Drive Ecommerce Profits - Basic inventory management involves tracking quantities by channel, location, and return rates. Key performance indicators, however, are far more critical for driving profits. In this post, I'll address three essential inventory KPIs: turnover, carrying costs, and opportunity costs.
    Topics: pricing, costs, cost, kpi, sold, kpis, carrying, better, drive, inventory, products, turnover, ecommerce, profits.
  • 4 Expectations of B2B Ecommerce Customers - It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I'll share what I discovered
    Topics: users, terms, buyers, customers, product, search, ecommerce, pricing, b2b, expectations, spend.
  • 4 Pricing Strategies to Increase Average Order Values - Price isn’t everything, especially for quality and niche products. When boosting average order values, take things up a notch by focusing on the overall value of each product. That, coupled with stellar service, can provide a much better return on investment.
    Topics: customers, product, values, increase, order, upselling, shoppers, average, pricing, example, strategies, price, quality, products, higher, dont.
  • 5 Often Overlooked Ways to Thrive on Walmart Marketplace - Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
    Topics: overlooked, customers, images, thrive, ways, product, walmart, marketplace, shipping, sure, strict, pricing, products.
  • 8 Top Payment Processors - If you’re launching any sort of business you’ve thought about payment processing. With so many choices in the marketplace, the selection process can be a daunting one depending on what works best for your business. A solutions-based eCommerce partner will help you choose a payment processor with the following in mind: Integrated payments and checkout – a seamless flow between payments and checkout increase both conversion and payment completion rates   Better pricing and total cost of ownership – getting the best rates and forecasting for what’s ahead   A simplified experience – choosing a best-in-class provider so you go to market faster with confidence When comparing payment processors we recommend you ask the following questions of the vendors your evaluating: What’s your product offering? How many types of payment are accepted? Are you adopting a more modern platform or are they legacy? What is you geographic coverage? Do they have an interactional reach? Are you priced competitively? How transparent is you pricing structure? Are there membership, setup, or possible hidden fees? What software and hardware do I need? And how is it bundled? What is your approach to integration? Having asked these questions with our own partners, and consulted the research on the myriad of payment processors and merchant services in the marketplace, here’s a Who’s Who of payment processors with some of their signature strengths: PayPal Website: paypal.com A strong performer with a robust product offering including fraud detection, point of sale, alternative payment options (like Venmo and PayPal consumer accounts) and financing options such as BNPL (Buy Now Pay Later). PayPal is well-suited for both enterprise and small/midsize businesses. Additional wins: transparent pricing, ease of use, and dedicated customer support. Stripe Website: stripe.com Analyst-backed and built for larger operations, Stripe offers a broad product menu including card issuing and treasury services, and worldwide acceptance and settlement. Stripe is an exceptionally good fit for eCommerce-based businesses. They offer flat rate pricing and don’t charge monthly subscription fees. Additional wins: highly customizable, streamlined checkouts across devices. Adyen Website: adyen.com Aside from a solid product offering, Adyen presents a tech-forward approach with a wide international footprint. Additional wins: No setup or monthly fees, customizable solutions. Braintree Website: braintree.com Owned by PayPal, Braintree is known for its diverse payment options especially in the digital wallet category. It integrates well with eCommerce businesses, but also offers in-store payment capabilities. Cybersource Website: cybersource.com Owned by VISA, Cybersource’s product offering is uniquely backed by the gold standard of security. Square Website: squareup.com For a business looking for more out-of-the-box solutions, Square offers a straightforward point of sale system geared towards mobile devices. It’s especially compatible with restaurant, retail, and professional service environments. Square offers value-adds for additional fees such as customer loyalty programs and appointment scheduling. Stax Website: stax.com Designed for high volume mid to large sized businesses, Stax offers membership tiers and value add-ons by tier including accounting software integration and a customizable portal. Klarna Website: klarna.com Another BNPL solution, Klarna offers point-of-sale loans through an app or in-store experience. This option is useful for big ticket purchases where an initial down payment is made, and subsequent payments are drawn from a credit or debit card. Typically interest-free, late fees are assessed for failed payments. Buy Now Pay Later is an increasingly popular consumer financing option.   Ultimately, choose what's best for you Payments are a complex yet integral part of the eCommerce experience. Elastic Path can help you ask the right questions when determining what works best for your business needs and the expectations of your customers.
    Topics: pricing, businesses, processors, product, best, fees, payment, additional, payments, offers, business.
  • 8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic] - Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople.
    Topics: reps, digital, ecommerce, sales, b2b, pricing, infographic, management, ways, mobile, customers, enable, digitally, order.
  • 9 Best Practices for Creating a High Converting Pricing Page (With Examples) - Your pricing page is one of the most important parts of your website. It's where all your effort in building a relationship with your customer finally leads to a sale.
    Topics: pricing, price, converting, high, plan, creating, expensive, buyers, page, pages, study, examples, know, practices, best.
  • A Deep Dive Into Magento 2 Features, Pricing & More: Is Migrating Really Worth The Effort? - Magento ecommerce software has been around since the initial version was launched back in 2008. Today, it makes up a…
    Topics: deep, worth, features, platform, cost, development, effort, costs, saas, site, magento, pricing, migrating, really, work, edition, need, dive.
  • - Are you an Amazon seller trying to optimize your pricing strategy? If that's you, perhaps, you want to see what Seller Snap can offer your business?  Well, rest assured, you're in the right place. In this review, we’ll cover everything… Continue reading A Quick Seller Snap Review (Jan 2022)
    Topics: seller, strategy, repricing, competitors, jan, quick, sellers, price, product, review, snap, pricing, amazon.
  • Amazon Got Rich on These 4 Design Principles and You Could Too - At their core all great shopping experiences are helpful, transparent, tangible and trustworthy.
    Topics: product, shopping, rich, design, user, amazon, principles, experience, pricing, users, amazons.
  • An In-Depth Guide to Volusion Pricing Plans - Volusion is known as one of the more “out-of-the-box” ecommerce solutions since it provides options for small businesses to get set up and selling in a quick and easy manner. The cheaper templates are fairly simple, but they do the… Continue reading An In-Depth Guide to Volusion Pricing Plans
    Topics: plans, indepth, pricing, products, store, access, personal, customers, volusion, support, plan, business, guide.
  • Anakin’s pricing tool gives e-commerce companies jump on competitors - The company launched its tool in March that help e-commerce stores and brands increase their revenue using pricing, products and trends data from other companies.
    Topics: prateek, gives, working, anakins, jump, pricing, started, revenue, ecommerce, companies, data, tool, company, competitors, anakin, techcrunch.
  • At $35 to $39 per share, Poshmark’s IPO could 5x its last private valuation - Loosely, then: at the low end of its valuation range, Poshmark is worth 8.6x its current run rate, and at the top-end a richer 10.9x.
    Topics: techcrunch, using, share, shares, valuation, price, private, range, simple, poshmarks, companys, pricing, ipo, 5x.
  • - Everything is bigger in Texas, so it makes sense that ecommerce warehousing, distribution, and fulfillment have become commonplace in the Lone Star state. Not only is there an incredible amount of space for fulfillment companies to set up warehouses in… Continue reading Best Fulfillment Centers in Texas (Specifically Dallas)
    Topics: shopify, texas, ecommerce, network, pricing, inventory, centers, specifically, shipping, best, month, fulfillment, dallas.
  • Beyond Pricing raises $42M to tell you what to charge on Airbnb - Most people just guess how to price their vacation rental based on minimal research, or take platforms like Airbnb’s suggestions that just want to maximize their own revenue. Beyond Pricing aligns itself with home owners, taking 1% of bookings to optimize their rates on a daily basis. As you might expect of a startup that […]
    Topics: 42m, charge, vacation, pricing, million, rates, property, tell, technology, raises, platforms, hotels, wants, techcrunch, rental, airbnb.
  • Blackbell Review: A Simple and Affordable Way to Sell Services - Selling services online doesn't seem that difficult at first, until you start going through the entire process. You have to manage content, set up pricing, notify users when orders are made, retarget those users, and much more. Some services allow… Continue reading Blackbell Review: A Simple and Affordable Way to Sell Services
    Topics: blackbell, pages, review, month, simple, theres, pricing, fee, selling, transaction, online, services, way, affordable, sell.
  • CS-Cart Review: A Solid Self-hosted Platform with Tricky Pricing - With CS-Cart, you receive a self-hosted ecommerce platform with marketplace functionality, excellent design tools, and a wide variety of marketing features. Started in 2005, CS-Cart is part of the Simtech conglomerate, and it's been known as a solid solution for those… Continue reading CS-Cart Review: A Solid Self-hosted Platform with Tricky Pricing
    Topics: tricky, selfhosted, pricing, subscription, solid, ends, platform, extend, credits, customer, youre, cscart, support, review, software.
  • Claim Your Name: 7 Reputable Domain Name Registrars for Small Businesses - When you set up the website for a new business, you’ll need to purchase a domain, register it, and host your website somewhere. This process can feel complicated and cumbersome, so we put together a quick facts guide on how to choose the best domain registrar for your business.More
    Topics: pricing, small, domain, renewal, domains, website, claim, privacy, reputable, businesses, com, registrars, protection, start, transfer.
  • Common B2B Mistakes, Part 1: Catalog Management, Pricing - This post is the first in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I'll review errors related to catalog management, pricing, and user experience.
    Topics: b2b, sites, catalog, merchants, product, user, pricing, products, site, customers, common, mistakes, customer, punchout, management.
  • Credit Card Processing FAQs, Part 2: Pricing Models - Ecommerce merchants depend on credit card payments. But the processing fees associated with those payments are notoriously confusing. This post is the second in a series in which I’ll answer frequent payment-processing questions. The first installment, "Part 1: Learning the Jargon," contained an extensive glossary of common industry terms.
    Topics: models, card, merchants, interchange, faqs, transactions, flatrate, processor, fees, processing, tiers, processors, markup, pricing, credit.
  • Credit Card Processing, Part 3: Reducing the Cost - Credit cards are the principal method of payment for ecommerce customers. But for merchants, the backend infrastructure of processing and collecting the funds is bewildering. This is the third and final post in a series in which I’ll answer frequent payment-processing questions.
    Topics: processor, reducing, plus, card, fee, pricing, credit, cost, processing, fees, cards, markup, interchange.
  • Deliveroo drags on the LSE at £3.31, down 15% on its £3.90 pricing; closes down 44% on debut at £2.87 - Update: It seems that the market is volatile indeed. After pricing its shares at the lower end of the range, Deliveroo, trading as “ROO” on the London Stock Exchange, opened at 331 pence (£3.31), down some 15% on its private placement pricing, and it has been continuing to decline throughout the day. It finally closed […]
    Topics: closes, market, pence, continue, pricing, drags, deliveroo, lse, debut, public, investors, company, today, techcrunch, labor, range.
  • Doba Review: A Marketplace Filled With Qualified Dropshippers - If you've ever tried to dropship, you know that there are several obstacles you may run into. First of all, there are some services that offer dropshipping from places like India and China. These are sometimes great, but it's not… Continue reading Doba Review: A Marketplace Filled With Qualified Dropshippers
    Topics: marketplace, support, data, dropshippers, store, filled, dropshipping, qualified, suppliers, review, export, pricing, products, product, doba.
  • Ecommerce Pricing Strategies for Success: How to Price Your Products - In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed.
    Topics: ecommerce, business, products, price, strategies, youre, usp, pricing, product, success, pay.
  • Elastic Path Summer Product Innovation Recap - As the summer continues to wind down and fall begins to creep in, we have a lot of new things to look forward to. Some of us are getting ready to go back into offices; sending our kids back to school; starting new journeys; and long awaiting the normalcy to gather for holidays with our loved ones. But even with all these new beginnings, one thing remains the same, consumers will be SHOPPING - And as such Elastic Path continues to innovate and make updates to our products to ensure that brands are able to provide the best eCommerce shopping experiences for their customers. This summer at Elastic Path, we focused primarily on enhancing existing feature capabilities within Elastic Path Commerce Cloud. These enhancements address a variety of concerns from locale support to advanced pricing. While we have made a plethora of changes, this article focuses on the major updates to the solution. These include: The Launch of Catalog Composer Account Management Enhancements Advanced Pricing Support Product Content Management Enhancements And Promotion Enhancements. With the release of these new innovations, Elastic Path is making it easy to support your complex eCommerce strategy across multiple business models such as B2C, B2B, B2B2C, and DTC. Learn more about all of our product innovations here.   Catalog Composer The traditional catalog management we see today was built over a decade ago, before brands had even begun to think about addressing multiple geographies, deploying multiple touchpoints, and launching multiple brands all under one umbrella. Therefore, there’s no surprise why addressing the aforementioned concerns have been so difficult. Traditional catalog management, until today, has been extremely rigid, and usually results in brands spending excessive time and money to customize their unique catalog needs, only to still delay time to market and hold back the organization. Catalog Composer by Elastic Path, previously introduced as a part of Product Content Management in March, alleviates these complexities by leveraging the industry’s only decoupled catalog architecture, to empower brands to rapidly compose and continuously optimize products and pricing into unlimited, unique catalogs across all your routes-to-market such as multiple brands, accounts, geographies, touchpoints, and business models. Catalog Composer will be key in managing catalogs across your B2B, B2C and B2B2C business models 5x faster than any other eCommerce solution. Learn more about Catalog Composer   Account Management Enhancements Elastic Path Commerce Cloud previously only leveraged Open ID Connect to enable user authentication with external identity providers such as Okta and Ping. However, we have now implemented a new password profile support that enables users to log in using a username and password, instead of only relying on an OpenID Connect profile. Now your team has the ability to create user authentication info to be associated with either Password Profiles or OpenID Connect Profiles. These APIs can also be used for account member authentication. Explore more about Account Members with Password Profiles   Advanced Pricing Support In a competitive market, eCommerce owners are always thinking of ways to stay ahead of the competition and increase their value. One such way we see this done is by deploying a variety of pricing strategies. Elastic Path has released both Volume Pricing and Sales Pricing to help with your strategies. Volume Pricing now allows you to offer different pricing for minimum quantities of items that your customer purchases. This means when a customer has added a sufficient quantity of an item and meets the minimum quantity specified, all items in that cart will be discounted. On the other hand, Sales Pricing grants you the ability to advance-schedule the specific time and date for sale prices books to go live. This will be great for stores that want to schedule season pricing in products without creating a new pricebook or catalog request. Explore more about Volume and Sales Pricing     Product Content Management Enhancements Since the launch of Product Content Management, customers have found it so easy to import, enrich and organize their product data in one central location. To make Product Content Management more customizable, we have added templates and attributes to configurations, support for multi-byte languages and locale support. Templates and attributes allow you to attach a specific set of custom fields to your products in Product Content Management. Multi-byte language support extends Product Content Management to support languages such as Chinese, Japanese and Korean characters, making your offered languages more inclusive. And lastly, locale support allows you to localize product names, descriptions and other strings if your store supports multiple languages. Explore more about Product Content Management enhancements     Promotion Enhancements Promotional offers play a major role in a customer’s shopping cycle and can make a significant difference in cart value. Elastic Path has updated and added new promotions to be offered throughout your eCommerce journey. Bundle Discount - Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. Free Gift Discount - Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. Usage Per Line Item - Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. Max Application Per Cart Limit- This promotion update allows your team to limit the quantity available for purchase at the promotion price.   Elastic Path Commerce Cloud is equipped with a variety of other promotions that you can explore here. We are thrilled to continue innovating here at Elastic Path. If you would like to keep up to date on our newest product innovations, explore our product innovation page for major updates and our product changelog for all major and minor updates.
    Topics: elastic, product, content, summer, multiple, path, recap, innovation, management, catalog, support, pricing, products.
  • Facebook adds hosting, shopping features and pricing tiers to WhatsApp Business - Facebook has been making a big play to be a go-to partner for small and medium businesses that use the internet to interface with the wider world, and its messaging platform WhatsApp, with some 50 million businesses and 175 million people messaging them (and more than 2 billion users overall) has been a central part […]
    Topics: pricing, techcrunch, using, company, facebook, adds, whatsapp, shopping, features, hosting, businesses, world, business, tiers, services, help.
  • Firing People, MAP Pricing, Cybersquatting & More - Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of RevisionLegal.com is back for the fourth and final part of our series on legal issues. So far, we’ve covered trademarks and patents, as well as the GDPR, and today we’re wrapping up with a grab bag of legal questions to round out our series. Listen [...]
    Topics: im, youre, know, thats, think, pricing, lot, map, cybersquatting, really, kind, domain, dont, firing.
  • Go public now while software valuations make no sense - Software valuations are bonkers, which means it’s a great time to go public. Asana, Monday.com, Wrike and every other gosh darn software company that is putting it off, pay attention. Heck, even service-y Palantir could excel in this market. Let me explain. Over the past few weeks, TechCrunch has tracked the filing, first pricing, rejiggered […]
    Topics: share, pricing, public, valuations, techcrunch, bigcommerce, range, trading, today, using, company, software, sense, revenue.
  • Grow Your Marketing Agency With These 7 Tips - Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.
    Topics: tips, referrals, company, pricing, social, process, content, marketing, keywords, strategy, clients, agency, grow.
  • How to A/B Test Your Pricing (And Why It Might Be a Bad Idea) - Choosing the right pricing for your product is a little bit like Goldilocks.
    Topics: consumers, price, testing, pricing, revenue, idea, ab, product, youre, test, plan, bad.
  • How to Build an Ecommerce Brand in a Crowded and Competitive Industry - Following these strategies will help your ecommerce brand succeed amidst the competition.
    Topics: customer, youre, successful, brands, spend, competitive, pricing, good, industry, brand, product, ecommerce, succeed.
  • How to Create Sale Pricing With Elastic Path Commerce Cloud? - Do you ever need the ability to set a sale price on products for events such as seasonal and clearance sales? As a catalog manager or merchandiser, you can easily override an original list price for a product, with a new sale price, without creating any new discounts, price books or catalog rules. In this article, you’ll learn more about pricing and how to set sales pricing in the Elastic Path Commerce Cloud business user tooling, Commerce Manager.   What Is A Price Book? Before jumping into sales pricing, let’s first start by understanding how products and their corresponding pricing are managed. In Elastic Path Commerce Cloud, brands leverage price books to define prices in their catalog. A price book will contain a list of product SKUs and the prices you want to charge for those products. What’s great about price books in Elastic Path Commerce Cloud, is that it is completely decoupled from your catalogs. This means catalogs with the same hierarchies of products can be associated with different price books, making it quick and simple to create and manage catalogs for different customer segments (e.g. Loyalty status), business models (e.g. B2B vs B2C) and more. Additionally, if your store supports multiple locales, a price book can also contain product prices for each of the supported currencies. Here’s an example of a price book in Commerce Manager demonstrating pricing that supports both the United States and United Kingdom locales.   Now that we have a basic understanding of price books in Elastic Path Commerce Cloud, let’s jump into Sales Pricing.     How Do I Set Up Sale Pricing With Elastic Path? As previously mentioned, Sales Pricing is an advanced pricing option in Commerce Manager that allows you to override the original list price that was defined in your price book. Follow along with this short demo below to learn how to set this up in your store:   You can also follow along with the steps below:  Step 1: Navigate to Products under Product Content Management in the menu to the left. Step 2: Search for your product by the SKU. Step 3: Navigate to the Pricing tab at the top of the page. Step 4: Scroll Advanced Pricing. Step 5: Click “Add Sale Price” Step 6: Select the price book you want the sale price to be applied to. Step 7: Create a name for your sale price. Step 8: Specify the period of time you want the sale price to be available for. Step 9: Click “Add Sale” then “Save and Exit.” Step 10: Navigate to Catalogs under Product Content Management in the menu to the left. Step 11: Find the price book in which you applied the new sale price to. Step 12: Republish catalog, by clicking “Publish” in the bottom right hand corner of the screen.   We hope this was helpful. Visit our demo library to explore other features with Elastic Path Commerce Cloud
    Topics: sales, cloud, book, price, elastic, product, create, sale, pricing, commerce, products, path.
  • How to Determine the Best Shopify Pricing for Your eCommerce Store - Choice. Some choices are simple, like what to have for lunch on Taco Tuesday. Other choices, like what to say when told your in-laws are coming for a visit, are not. Somewhere in between those two falls your choice of Shopify pricing. Not quite the minefield of your significant other’s parents, but not quite as […]
    Topics: transaction, advanced, fees, determine, sales, plan, shopify, ecommerce, online, best, pricing, shipping, basic, need, store.
  • How to Price Your Product: What You Need to Know About Pricing Before You Launch - Pricing your products is one of the cornerstone decisions you’ll make as a business owner. It impacts almost every aspect of your business. Learn how to find the right price in this article.More
    Topics: variable, know, need, profit, product, pricing, launch, price, products, business, costs, margin.
  • How to Stand Out on Amazon, According to a Former Amazon Executive - Nowadays, Amazon is the largest retailer in the world.
    Topics: issues, executive, products, amazon, brand, stand, brands, pricing, control, sellers, according, sell, seller.
  • How to convert customers with subscription pricing - While the customer dynamic has changed over the last 20 years, it's actually gotten easier to convert and retain customers through the subscription funnel.
    Topics: convert, techcrunch, software, pricing, usage, track, customer, customers, work, value, product, subscription.
  • How to set up volume pricing with Elastic Path - In the eCommerce industry, we’re always looking for ways to increase conversion rate, maximize average order value, and maintain brand loyalty. One such way that eCommerce merchandisers entice their customers to purchase a larger quantity of their products, is to employ a volume pricing strategy. In this article, we will be discussing what volume pricing is, the benefits of employing a volume pricing strategy, and how to set it up in Elastic Path Commerce Cloud.   What is Volume Pricing? Volume pricing refers to the pricing structure that creates discounts for large quantity purchases. In this type of strategy, specific unit prices are assigned to a quantity range for a product. So this means a customer will get a discounted price per unit, based on the quantity range their purchase falls in. This essentially leads to overall higher discounts for the customer when their purchase falls in a higher quantity range. Let’s take a look at an example to better demonstrate this strategy. Let’s say you run a home improvement business, and you have decided to apply a volume pricing strategy with the following ranges: A customer who chooses to buy 85 units of tiles will only pay 85 x $35 = $2975; compared to 85 x $50 = $4250 that they would have been subjected to pay if volume pricing wasn’t deployed. By deploying this strategy you get the opportunity to clean out some of your inventory and make way for new products, while your customer saves $1275.   Benefits of Using Volume Pricing Deploying a volume pricing strategy for products in your catalog can be beneficial for your business.   It encourages customers to buy more. When you offer volume pricing for products, it usually motivates customers to purchase higher quantities so they can receive the discount. This in turn leads to higher sales for your business.   It helps to move out inventory. If your store still contains products that didn’t have a high demand during the season, you can deploy a volume pricing strategy to clear our expiring products or simply make way for new ones. This allows you to minimize inventory and at the same time minimize overall shipping cost as well. This type of strategy becomes specifically handy during holiday seasons like Christmas, Easter and Halloween.   It could help with converting new customers. Offering volume pricing to new customers, could cause your business to convert more new customers compared to your competitor. As the strategy has initiated a customer’s first purchase, you will now have the opportunity to gain their regular price sales, as well as potential sales for other products as well.   It could help with maintaining customers. Similarly to converting customers, you could also deploy the same strategy to only allow volume pricing to loyal customers. This sense of exclusivity could compel them to shop with your business rather than shopping with your competitor.   It could increase your customer base. By offering this type of value to your customers, you could create affinity towards your brand. This could lead to more customer loyalty, as well as word of mouth marketing to your customers’ friends, enticing them to also shop at your store.   How Do I Set Up Volume Pricing With Elastic Path? Setting up volume pricing in Elastic Path is quite simple. Here is a short demo below: We hope this was helpful. Visit our demo library to explore other features with Elastic Path Commerce Cloud
    Topics: purchase, set, quantity, products, pricing, higher, elastic, strategy, path, customers, volume, customer.
  • Is Magento Right For Your Business? Magento Features, Pricing, Security and More (Compared To BigCommerce) - Magento is an ecommerce platform built on open source technology. With its flexible shopping cart system, Magento has long been a heavy-hitter among enterprise brands selling online because it provides them total control of the look, feel, and functionality of their online stores. According to data from BuiltWith, there are over 230,000 live stores running on Magento. In terms of market share of the Alexa top 1 million (the one million websites with the most hits globally), Magento is used by 18%. In other words, there are over 14,000 Magento stores in the Alexa top 1 million. Magento was first released in 2007. In 2011, the company was acquired by eBay and then became an independent company again in 2015. The latest development occurred in May 2018, when Magento was acquired by Adobe. Speculation followed as to what that would mean for the company and businesses relying on it. In September 2018, Magento announced the end of life of Magento 1 as June 2020, meaning those software versions would no longer be supported. In March of 2019, Adobe announced their new Adobe Commerce Cloud which is essentially a fully managed cloud-based version of Magento that integrates with other Adobe tools. Magento is undeniably flexible and scalable but its long list of features comes at a cost. In order to unlock its potential, you will need a skilled developer/designer (or team of developers) to set up, maintain, and update your store. Depending on how you get the product delivered, you also may be on the hook for hosting and platform security costs. Let’s compare the Magento platform to the BigCommerce platform. Both offerings have a robust catalog of features for enterprise brands, but one of the biggest differences is the hosting setup. BigCommerce is a SaaS (Software-as-a-Service) platform. This means it provides an all-in-one package that includes a flexible shopping cart plus best-in-class security and DDoS protection with hosting on Google Cloud, the highest level of PCI compliance, and automatic updates. [quote] BigCommerce has a wide range of built-in features and is a great fit for large businesses who are ready to grow quickly. [/quote] Magento may be a good fit for businesses who require extreme flexibility in their platform and are willing to invest a lot of time and money to achieve that. We’ll delve more into the distinct differences between these two platforms below and determine which is right for your business. On-Premise vs SaaS vs Cloud One of the primary differences between Magento and BigCommerce is how they are hosted. Magento offers two main products. The first is its free-to-download option Magento Open Source. Anyone can download the software for use from Magento without cost. However, you will be responsible for hosting and development costs which can be steep, so “free” comes with a pretty big asterisk (more details on the Magento operating costs below). Magento’s second main offering is Magento Enterprise which comes with Magento support. The cost of running Magento Enterprise will be based on the business’s traffic and sales. Magento Enterprise can be hosted on-premise or cloud-hosted as a PaaS (Platform-as-a-Service) solution. Both Magento Open Source and Magento Enterprise can be hosted on-premises on a company’s own servers or be cloud-hosted through Amazon Web Services. With Magento Open Source, a business would download the software for free and then seek out their own hosting solution. It is worth noting that, in addition to the above products, in 2019 the new Adobe Commerce Cloud was announced. This is a fully managed cloud service built on Magento Commerce and now part of the Adobe Experience Cloud. The difference between on-premise and cloud-based solutions are pretty clear: the former is on site and the latter is delivered over the internet. However, as we delve into the intricacies of cloud services, things can get murkier. Magento Enterprise Cloud Edition is a PaaS offering. BigCommerce is SaaS. And to complicate things further, there’s another cloud hosting model, IaaS (Infrastructure-as-a-Service). Here’s a quick breakdown of the difference: IaaS: cloud-based, pay-as-you-go for services such as storage and networking. PaaS: hardware and software tools available over the internet. SaaS: third-party software available over the internet. Below is a great summary illustration as well:
    Topics: platform, businesses, enterprise, compared, cost, magento, business, right, features, pricing, saas, bigcommerce, security, costs.
  • Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress) - From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of…
    Topics: functionality, woocommerce, right, compared, site, bigcommerce, wordpress, need, choice, security, ecommerce, free, features, pricing, plugin.
  • LiveChat Review: Clean Live Chat and Lead Generation with an Excellent Price Tag - When customers are waiting on your website, they shouldn't have to find your contact page to get the information they need. Live chat boxes are so beneficial to both ecommerce companies and customers that you'd be leaving money on the table if… Continue reading LiveChat Review: Clean Live Chat and Lead Generation with an Excellent Price Tag
    Topics: generation, month, tag, website, chat, price, clean, customer, live, livechat, review, customers, support, plan, pricing, excellent, agent, lead.
  • Managing Custom Prices in BigCommerce - Not every customer pays the same price. Online merchants sometimes offer different prices to different sorts of customers. Businesses on BigCommerce's Enterprise plan can assign prices to customer groups, such as wholesalers or retailers.
    Topics: products, managing, price, customer, custom, wholesale, pricing, group, lists, list, bigcommerce, retail, prices.
  • My Top 6 Conversion Tactics for 2021 - Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.
    Topics: value, ways, pay, tactics, consumers, shoppers, purchases, stores, pricing, products, conversion.
  • No More Transaction Fees for Volusion - Volusion has always been one of the most reputable ecommerce platforms out there. Well now, the company has released some good news for those current and future Volusion users. All Volusion pricing plans have shifted to a zero transaction fee system,… Continue reading No More Transaction Fees for Volusion
    Topics: users, platforms, payment, plan, volusion, fees, shopify, fee, transaction, pricing.
  • No More Transaction Fees for Volusion - Volusion has always been one of the most reputable ecommerce platforms out there. Well, the company has released some good news for those current and future Volusion users. All Volusion pricing plans have shifted to a zero transaction fee system ,… Continue reading No More Transaction Fees for Volusion
    Topics: shopify, pricing, youre, fees, platforms, payment, plan, volusion, users, transaction.
  • Opendoor raises $300M on a $3.8B valuation for its home marketplace - Last month, we reported that Opendoor — the startup that is taking on the real estate industry with its own platform for buying up homes and selling them on to interested buyers — filed to raise $200 million on a $3.7 billion valuation. Now, we can confirm that the round has closed, and it has […]
    Topics: 300m, selling, buying, techcrunch, company, marketplace, round, pricing, 38b, opendoor, ventures, markets, raises, work, valuation.
  • Optimizely Review and Pricing: Easy Experimentation (May 2019) - Creating the perfect website is tough. That's where tools like Optimizely come in. You need to find the ideal host, a CRM system you can trust, even a reliable checkout process. Even if you get everything right first-time around, today's… Continue reading Optimizely Review and Pricing: Easy Experimentation (May 2019)
    Topics: features, easy, experiments, review, service, pricing, youre, experimentation, support, user, need, optimizely, results, testing.
  • Oscar Health raises IPO price as Coupang releases bullish debut valuation - These companies will soon convert tens of billions of dollars of illiquid private shares into public currency. As such, their offerings may reveal investors' sentiments regarding e-commerce and insurance companies backed by venture capital.
    Topics: coupang, valuation, óscar, debut, health, ipo, range, raises, techcrunch, price, pricing, share, billion, releases, public.
  • - Italian luxury fashion label Prada is to cull its wholesale distributor list, in order to take more direct control of pricing.
    Topics: board, group, luxury, pricing, rationalisation, wholesale, cull, prada, channels, wholesalers, brands.
  • Pricing psychology: 6 ways to influence perceived value - Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns.
    Topics: influence, tested, psychology, ways, versus, value, product, price, size, perceived, pricing, charm, prices.
  • PricingHub raises 2 million euros - PricingHub, a French pricing solution provider, has raised 2 million euros. With the money, it wants to further develop its price optimization platform. PricingHub already raised 1.8 million euros from French venture capital firm Elaia, business accelerator Lafayette Plug and Play and business angels last February. A recent refundable advance… Continue reading
    Topics: pricing, pricinghub, retailers, sensitivity, million, euros, price, raises, french, worsened, solution, stock.
  • - Printify is a print-on-demand (POD) service where users can design products to sell on their online stores, while also leaving all printing and fulfillment to Printify. This type of service cuts costs significantly for store owners, and it makes it… Continue reading Printify Pricing (Aug 2022): How Much Does Printify Cost?
    Topics: aug, does, order, printify, premium, shipping, cost, free, product, pricing, costs, products, plan.
  • Prisync raises €1 million - Prisync, an ecommerce pricing platform from Turkey, has raised 1.1 million dollars (985.700 euros) in a seed round that was led by Istanbul-based venture capital investment company Collective Spark. With the money, Prisync wants to further develop its product and grow the customer base. Aside from Collective Spark, ESOR Investments… Continue reading
    Topics: round, prisync, solution, pricing, magento, ecommerce, million, istanbulbased, spark, wants, investments, raises.
  • Rethinking Placement & Price in the Age of the Amazon Buy Box - Harness the power of the Amazon Buy Box and turn your company into a selling machine with Magento's Amazon Sales Channel
    Topics: pricing, amazon, seller, buy, box, product, placement, rethinking, sales, customer, rule, price.
  • SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You? - If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. As you trawl through their website, it'll make you wonder which (if any) of the SEMrush pricing plans are for you?… Continue reading SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?
    Topics: keyword, best, youre, semrush, plans, marketing, business, pricing, media, need, seo.
  • Shrinking a Business to Save It - Today Kevin Stecko from 80sTees.com joins the show to discuss how he improved his business by making it smaller and taking a different approach to pricing. Kevin has undergone the evolution from having a massive warehouse with a huge amount of inventory to scaling back and pricing his products at a premium. Listen in as [...]
    Topics: stecko, warehouse, shrinking, undergone, today, kevin, business, pricing, save, premium, youderian, 80steescom.
  • Snap upgrades its AR Shopping features with real-time pricing, more product details - Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners. For consumers, the AR shopping features become more practical to use, as they’ll now display key product information, updated in real-time, like […]
    Topics: lenses, snap, features, snapchat, ar, realtime, users, pricing, upgrades, shopping, lens, million, brands, details, product, techcrunch.
  • Split Testing Your Product Prices: Lucrative, Crazy or Both? - I have long been a huge advocate for testing your pricing. Why? Because if you have never tested, there is potentially money you are leaving on the table. So in this episode, we’re taking the discussion a step further and talking about split testing your pricing with the founders of IntelliGems, an analytics and optimization […]
    Topics: testing, adam, pricing, diy, customer, price, split, test, drew, prices, product, ways.
  • Spy on Competitors to Improve Products and Promotions - Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled ...
    Topics: traffic, spy, pricing, product, help, competitors, email, improve, search, promotions, marketing, products.
  • - When it comes to Squarespace pricing, UK business owners can choose from a variety of different packages, tailor-made to suit specific entrepreneurial needs. You can start with something simple, like the Squarespace personal plan, which focuses on individuals hoping to… Continue reading Squarespace Pricing Plans in the UK (Mar 2022)
    Topics: squarespace, plans, mar, pricing, uk, plan, commerce, features, access, package, youll, website, month.
  • Stripe Review: Payment Processor With Advanced Development and Clear Pricing - The Stripe payment processor has some romance behind it. Not only does it have big-name clients like Lyft, Target, and Warby Parker, but the impressive team of co-founders certainly brings a bit of glamour into the equation. In this Stripe… Continue reading Stripe Review: Payment Processor With Advanced Development and Clear Pricing
    Topics: development, checkout, clear, account, processing, review, stripe, support, companies, advanced, payment, business, pricing, processor, tools, online.
  • Sweetgreen’s IPO pricing guidance illuminates valuation range for tech-enabled companies - Sweetgreen's IPO pricing is fascinating because it fits neatly into our budding thesis regarding the value of tech-enabled companies when they go public.
    Topics: range, techenabled, worth, share, valuation, companies, sweetgreen, rent, billion, price, techcrunch, guidance, ipo, multiple, illuminates, sweetgreens, pricing, public.
  • TechCrunch+ roundup: Jack leaves Twitter, Black Friday data, Nubank lowers IPO pricing - Perhaps it should be pro forma for corporate boards in search of a new CEO to start by talking to the company’s longtime engineers, product managers and marketing leads.
    Topics: leaves, wilhelm, company, does, compensation, lowers, nubank, writes, ceo, strategies, data, twitter, jack, ipo, companies, techcrunch, pricing, ecommerce, roundup.
  • The 13 Types of Landing Pages & How to Pick One for a Campaign - You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test.
    Topics: types, squeeze, pricing, customer, campaign, source, pick, page, email, lead, landing, offer, pages.
  • The 16 Best Digital Marketing Tools in 2019 - I'm a big fan of finding the latest and greatest digital marketing tools.
    Topics: best, analytics, tiered, content, digital, marketing, free, social, tool, sourceprice, pricing, tools.
  • The Best 18 Online Marketing Tools for Small Businesses - Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor.
    Topics: free, content, businesses, small, tool, tools, pricing, sourceprice, simple, tiered, best, marketing, help, online.
  • - You have an idea. Customers have money. Somehow, you need to connect these two concepts. For many people, that means taking to web design. Before you can start out with SEO and social media, you need a landing spot—a beautiful… Continue reading The Best No Code Website Builders for 2023
    Topics: code, website, youll, builder, domain, pricing, features, ecommerce, free, best, builders.
  • - When it comes to selling online, automation is key. Rapidly scaling businesses often seek out all-in-one platforms to run and automate everything from email marketing to website building, membership site sales and landing pages. Systeme.io seems to have all of… Continue reading The Complete Systeme.io Review and Pricing Guide
    Topics: marketing, complete, review, automation, pricing, guide, sales, funnels, email, month, ecommerce, support, systemeio, online.
  • The Price Is Right: 14 Strategies for Finding the Ideal Price for Your Products - Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have?More
    Topics: pricing, product, finding, price, strategy, prices, right, customers, products, higher, retailers, strategies, ideal, costs.
  • - Have you ever found a popular product and marketed it, only to end up with no sales? It’s a gut-wrenching feeling that makes you second guess yourself. Did my marketing strategy fall flat? Have I chosen the wrong product? Should I have gotten someone to review my store? There’s a […]
    Topics: need, costs, secret, free, shipping, store, pricing, product, products, price, selling.
  • The hidden cost of food delivery - The food delivery ecosystem suffers from a lack of differentiation, compounded by an opaque and confusing web of markups and fees.
    Topics: service, pricing, restaurant, techcrunch, apps, data, fee, fees, restaurants, hidden, delivery, cost, food.
  • UK to probe fairness of personalized pricing practices in online retail - The UK government has announced an investigation into personalized pricing practices in online retail following growing concerns that vulnerable consumers are at risk of price discrimination through the use of ecommerce technologies that vary prices for products such as cars, holidays and household goods via the use of personal data points. The Competition Markets Authority (CMA) will […]
    Topics: probe, online, research, consumers, cma, uk, pricing, personalized, vulnerable, understand, practices, consumer, fairness, work, retail.
  • Ucraft Review: A Wonderful Mix of Creativity and Ecommerce - Sometimes you want more than the standard eCommerce website look. Imagine if every website had the same layout as Amazon. That wouldn't be that intriguing, now would it? Luckily, some ecommere platforms are trying to move past the standard eCommerce… Continue reading Ucraft Review: A Wonderful Mix of Creativity and Ecommerce
    Topics: pricing, ecommerce, website, unlimited, products, mix, wonderful, templates, creativity, support, review, landing, ucraft.
  • Upstart and Wish price their debuts as the 2020 IPO cycle slows - If the pattern of more relaxed debuts continues, this could be its start.
    Topics: happen, public, ipo, cycle, debuts, ipos, exchange, price, wish, slows, upstart, pricing, newsletter, youve, techcrunch.
  • - Uscreen pricing is likely to be one of the first things you consider when you begin to assess whether the video on demand (VOD) platform is right for your business. After all, while there’s more to creating a successful webinar… Continue reading Uscreen Pricing: The Complete Guide to Uscreen Pricing
    Topics: tools, access, streaming, youll, pricing, video, guide, uscreen, complete, plan, content, growth.
  • Using Google Tag Manager to Track Visitor Interactions - Online merchants need data to drive decisions. An example is tracking visitor activity. In this post, I'll review how to set up the reporting of common site interactions using Google Tag Manager.
    Topics: ill, google, pricing, using, event, track, interactions, manager, visitor, clicks, click, tag, view.
  • Webflow vs Shopify: It Depends on Your Experience - Sometimes it's tough to decide between two ecommerce platforms, even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features. Keep reading to learn… Continue reading Webflow vs Shopify: It Depends on Your Experience
    Topics: staff, store, ecommerce, accounts, transaction, depends, vs, pricing, experience, month, webflow, shopify, support.
  • Weebly Pricing: Inexpensive Online Stores with Some Room to Grow - If you've used Weebly in the past, you know that it's a simple website builder, initially created so that anyone could make a website from scratch. The same can pretty much be said for Weebly today, except the company has… Continue reading Weebly Pricing: Inexpensive Online Stores with Some Room to Grow
    Topics: room, grow, online, features, website, free, weebly, store, pricing, inexpensive, ecommerce, plan, stores, pay.
  • What Is a Revenue Model? - Deciding how you’ll generate revenue is one of the most challenging decisions for a business to make, aside from coming up with what you’ll actually sell.
    Topics: pricing, models, businesses, revenue, customers, service, makes, business, sell, model.
  • What does a waste management company, floral business, and religious literature seller all have in common? - What could possibly tie the topic of dumpsters, flowers and bibles? In commerce practice we run into all kinds of business problems, the solution to which almost always requires distinctly different approach and, more often than not, a significant amount of customization in order to either fit the solution to the business or bend the business to fit the solution. This blog post will recount the three-week true story of how a team of Elastic Path commerce experts helped three customers from completely different industries achieve successful but, drastically different outcomes with one commerce platform. WEEK ONE: Dumpsters The Customer At the beginning of the trip, on week one, we met with one of the major national waste management companies. The best way to characterize the product catalog of this customer is a small number of service offerings with extremely complex availability and pricing rules. Getting right to the essence of it, waste management is a subscription-based service, not unlike telco for example. The market is competitive, and our customer wanted to get ahead of the competition by eliminating the friction associated with speaking to a representative in order to sign up; reducing confusion by taking the guided selling approach, and removing the barrier to entry by offering a personalized pricing to each customer. At the time of implementation, the client was of mixed digital maturity, varying from very low to moderate. The Challenge Parts of the business were archaic, to say the least, running on manual processes and mainframes, while their service availability and their extremely complex, location-specific pricing were managed on very advanced GIS (geographic information system). As mentioned, their pricing model is complex and a price for a particular service is dependent on the location, term of service whether under contract or not, etc. In addition, this brand wanted a phased roll out: once their B2B and B2C online businesses were stable, they planned to eventually include their commercial line of business, which was at the time solely in the domain of direct Sales interactions. Sure, why not. WEEK TWO: Flowers The Customer Next week we met with one of the largest private floral and gardening businesses in the Midwest. The client wanted to ensure that the cut flower arrangements their consumers ordered online were delivered to the right person, with a correct dedication, and at the specified time. Unlike the last example, this customer had a low digital maturity but, we were still eager to understand their challenge. The Challenge Among other things, we had to integrate with a largely manual distributed fulfillment system. Obviously, the complexity here lies in the formation of the products as well as the fulfillment. The product, a sellable item, is a flower arrangement, consists of several elements plus various flowers in specific quantity. Any issue with any one of these elements makes the product unavailable. Plus, here were also all kinds of free-form, make-your-own flower arrangements. The customer also operated a couple of garden centers, as well as a landscaping materials depot, and their aspirations were to get the gardening and landscaping included in their online commerce presence along with their principal cut flowers business. This, obviously, would involve selling bulk landscaping materials such as sand and gravel online. Need help evaluating eCommerce Providers? Connect with an Elastic Path expert to answer all of your questions, set up a demo, access a free trial, or discuss pricing options. Get in Touch WEEK THREE: Bibles The Customer The week after that we met one of the oldest and most respected publisher and bookseller in North America, specializing in religious literature whose goal was to move away from maintaining their hundred plus brick-and-mortar stores. This customer was of very high digital maturity and needed their commerce technology to easily integrate with their existing microservice and event-based systems. The Challenge Anyone who has implemented commerce will agree with me that selling books is, well, hard, and this was even more interesting than your usual book seller. A massive catalog with their own- and third-party products, significant product variance, and more. Both B2B and B2C buyer journeys were complex, riddled with a variety of group-buy and buy-on-behalf scenarios as well as complex fulfillment requirements. The customer's aspirations were, once fully transitioned to online sales, to get out of their traditional geographical territory which was limited by physical store presence and increase their reach nationally and internationally. They wanted regional and country level distinction, micro-sites, separation of group-buy and products for personal use. So, complex and dynamic, personalized catalog segmentation. What do waste management company, a floral business, and a religious literature seller all have in common? I am not going to sit here and tell you how we implemented all of this in three weeks. The subsequent implementations were appropriately long for each of the cases and depended on the complexity of integration. In the end we ended up with three happy clients. But that's not the point. The point is that we used the exact same commerce system in all three business cases and were able to model the business in our commerce system without customizations or modifications exactly the way the customer wanted. Not only that. We gave our customers the freedom to continue to develop and transform their business with minimal help from IT. All of our customers, regardless of their industry or size wanted to be better than competition, different than their competition. We managed to provide each of our customers with the ability to succeed and grow by giving them the power of effortless differentiation. So what do dumpsters, flowers, and bibles all have in common? They can also be sold with one hyper-flexible commerce solution. Learn how you can start selling your products with Elastic Path Commerce Cloud today.
    Topics: wanted, business, customers, system, service, flowers, dumpsters, commerce, complex, pricing, customer, solution, bibles.
  • - This Wix Ascend review will cover everything you need to know about the feature. We’ll be covering Wix Ascend pricing, features, functionality, and more. Wix seems to roll out new features and functionality for the digital world on a constant… Continue reading Wix Ascend Review (Nov 2021): Wix Ascend Pricing and Overview
    Topics: month, overview, access, forms, wix, marketing, ascend, nov, chat, review, website, tools, email, pricing.
  • WooCommerce Pricing 2019: The Cost of an Online Store - Have you ever wondered about the truth behind Woocommerce pricing? Is it really free, or are there hidden expenses to consider? Our Woocommerce pricing review tells you everything you need to know. WooCommerce is a free open source plugin designed… Continue reading WooCommerce Pricing 2019: The Cost of an Online Store
    Topics: woocommerce, online, youll, marketing, store, free, means, need, youre, website, pricing, cost, themes.
  • WooCommerce Pricing: How Much Does it Cost to Run a Store? - WooCommerce and WordPress are both free, open source software. While this can represent considerable savings, when it comes to WooCommerce pricing, there are still some costs involved in launching a new store. One of the reasons many people choose WooCommerce is because, like the software itself, costs are customizable — you have a lot more control over […]
    Topics: security, pricing, services, woocommerce, costs, cost, free, youll, does, ecommerce, store, wordpress, run, themes, site.
  • Write, Design & Sell Your Own Ebook: How to Make an Ebook to Sell Online - Want to know how to make an ebook to sell online? This post covers everything you need to know to create an ebook & the best places to sell an ebook.
    Topics: content, ebook, write, pricing, dont, sell, file, software, type, ebooks, online, different.
  • eCommerce Platform TCO Comparison: BigCommerce, Magento, Commercetools & Elastic Path -   This post was originally published on June 30, 2019 and has been updated for accuracy and extended context surrounding the topic. When it’s time to choose an eCommerce platform, everyone wants to know which solution will be the best one for their business. But more often than not, the next question is “How much does it cost?” Ideally, we all want the best bang for our buck, but it’s easy to get distracted by the displayed pricing on a website, or the lack thereof. Sometimes we end up jumping for a cheaper priced solution and shying away from those vendors that don’t display their pricing on the website, because we think it’ll be too costly. Only to find out, your “cheaper” solution is more expensive, because you were unaware of all of the additional cost you would incur.   At Elastic Path, we happen to be one of the vendors without upfront pricing because our pricing is truly customized to a business’ needs. However, to help you understand how your total cost of ownership would compare to other vendors on the market, we will outline all the factors that you should be taking into consideration when evaluating your eCommerce solution. We’ll also make reference to some of the the top eCommerce vendors on the market such as Salesforce Commerce Cloud, Big Commerce, Magento and Commercetools to give you a better idea of where Elastic Path is positioned in comparison.    To get a true understanding of your total cost of ownership you will need to take into account both your first year costs as well as your future costs. These costs include but aren’t limited to:  Base software fee / Licensing fee Hosting cost Implementation cost Third party integrations cost Cost of changes   In this article, we will first dissect each category of cost you should be considering followed by a breakdown of the total cost you can expect over a typical contract period for the aforementioned vendors.     Base Software Fee/ Licensing Fee The base software fee or licensing fee is what we like to refer to as the “upfront” pricing. These fees tend to reflect either monthly or yearly licensing fees, which can be: Tier based, continuous revenue based or percent of sales based.    Tier-based means that there is a predefined price that your company will get locked into based on your current and expected revenue. Elastic Path and Commercetools are examples of vendors that do tier pricing by revenue. The Elastic Path model is based on your transaction volume, which can be structured by Gross Merchandise Volume(GMV) or by the number of orders processed(used more regularly for B2B companies).  For example our pricing starts at $50,000 for companies who are just getting started and have revenue under $10 Million. Our pricing strategy allows you to plan your estimated growth over the next three years, lock in pricing, and allow you to plan for your spend in the future. This promises guaranteed pricing and clarity year over year so you can make plans for the future.   By continuous revenue, we mean the strategy by which vendors price their customers based on the revenue tier that they’re in, but automatically bump them up to the next pricing tier as soon as they go over. We’ve seen vendors such as BigCommerce and Magento use this type of strategy. For Magento customers with revenue between $5-$10 Million, you can expect a licensing fee of about $50K for Magento Enterprise Edition and $80K for Magento Enterprise Cloud Edition.    By percent of sales based pricing, we mean the strategy by which vendors take a small percentage of your Gross Merchandise Volume. Salesforce Commerce is an example of a vendor that uses this type of model. For example, Salesforce Commerce Cloud takes 1-2% of your GMV annually. So at $10 Million in revenue, you can expect to pay around $100K to $200K. This type of model can be quite attractive because there’s no immediate upfront cost and it scales based on how your business performs. However, there is also an additional annual fee of $150K that is mandatory to begin. This is a great example of hidden costs that you may not be aware of upfront.    Implementation Cost Implementation costs are usually the most feared by businesses as it is perceived as the highest costs they will incur. These will usually be dependent on the cost of your developer and the time it takes to build the frontend and backend of your system. However, if you’re in the market for an out-of-the-box solution, the majority of your cost will be dependent on the changes and customizations you will need to alter your pre-built solution. For brands with a unique brand vision and requirements, there will most likely always be customizations needed, and therefore, we recommend working with an agency or systems integrator. Here are a few of the tasks you can expect an agency to complete, that will determine your implementation costs:  Frontend development  Backend development  UI/UX design  Software systems integrations Omnichannel design    Hosting Cost Hosting costs are typically overlooked by teams when planning their yearly budget, but happens to be one of the most important costs you want to consider. Not because it’s overly expensive, but because the hosting provider you choose will determine the performance of your website. Some platforms offer hosting on premise or in the cloud within their platform, while others allow you to choose an outside hosting vendor to be integrated with their solution.  Elastic Path allows you to choose from a variety of hosting vendors that will best fit your business such as Netflify and Amazon AWS. Your hosting cost is commonly determined by the bandwidth and the seats you require. For example, for a mid-sized company with $10 Million in revenue, you can expect to pay around $1000/month for Netlify.  Platforms like Magento also utilize outside vendors such as Nexcess to provide dedicated hosting. For one dedicated server it says you could pay between $700 and  $800/month. However, due to Magento’s large code base, many customers have informed us that they have had to opt in for higher end hosting options in order to not compromise on speed. On average they have spent around $2000/ month on hosting. Other out-of-the-box platforms such as Salesforce Commerce Cloud and Big Commerce will typically have hosting included in their licensing cost.   Third Party Cost Third party costs are a little bit more intricate. When we think about this cost, we think about either plugins that are supplied by your platform as an application, or api integrations from third party vendors. The purpose of these integrations are to essentially extend your existing platform with other functionality. Some of the core third-party integrations include: content infrastructure, search engines, sales tax management, product information management, and shipping solutions. These costs will differ from vendor to vendor depending on if you leverage the third party as a plugin to your out-of-the-box solution, or buy a specific vendor solution for your Composable Commerce solution.   Cost of Changes One of the most important costs that are often neglected or forgotten are the costs associated with making changes to your solution. Most times we tend to plan and make decisions for “now,” but when the time comes and you are faced with costly changes that you weren’t prepared for, it can be very detrimental to your fiscal budget planning. In addition, if you’re the type of brand that wants to keep up with the ever changing times, updates and changes are inevitable and therefore it is imperative you understand what those costs will look like in the future.    Typical changes you will need to prepare for include:  Upgrades to your commerce software Maintenance of your system Upgrades or changes to your third party technology partners Changes in the backend functionality to fit your business requirements Addition of new user experiences to keep up with customer expectations These changes can become costly very quickly with traditional legacy platforms, as their rigid structure makes changes more difficult, thus driving up developer costs. Composable Commerce solutions on the other hand are more flexible by nature and therefore will end up lowering your overall total cost of changes in the future. As each business’ requirements will be different, we will not be able to provide an estimate of these costs across each vendor. However, from feedback from past customers, on average, Composable Commerce solutions like Elastic Path and Commercetools, lower cost of changes by 40% when compared to rigid legacy platforms like Salesforce Commerce Cloud and Magento.    Now that we've dissected the various cost categories, we have provided an overview of the total costs you can expect either on a monthly or annual basis for a few of the top legacy and Composable Commerce solutions on the market.      BigCommerce BigCommerce positions itself as an eCommerce platform for high volume brands, with  two main payment plans: Essentials Plan and Enterprise Plan.    BigCommerce Essentials  Plan BigCommerce Standard BigCommerce  Plus BigCommerce  Pro Yearly Sales $50,000 $150,000 $400,000 Monthly Pricing $29.95 $79.95 $299.95 The pricing represents their upfront license fee. At these rates, you get your average out-of-the-box store with zero customization, providing you with all the features you need to get a basic store up-and-running. Two additional costs you may not be considering when choosing BigCommerce: They automatically bump you to the next tier if your actual sales exceed the threshold. You spend an additional $150 per $200k sales increase if you go  higher than the BigCommerce Pro Sales Threshold’ e.g. 800k+ Sales = $700+/month.  In addition to these hidden fees, there are also costs associated with plug-in applications for advanced services, as well as a list of 80 themes that range from $145 - $235.   BigCommerce Enterprise BigCommerce Enterprise offers all the core features, along with the addition of some premium features including hosting, security, and support. Their pricing widely varies based on the average order value and the average number of orders processed per month. Based on conversations from some of their sales representatives, the pricing plan ranges anywhere between $400 and $20,000 monthly.  For some additional context, their TCO Calculator shows that based on a $250,000 yearly revenue you will incur:    Infrastructure cost →  $38000+ Site launch cost →  Design, QA Build: $30,000+  Integrations: $3000  Managed support costs→ $5000   Shopify  Shopify is the market leader for SMB customers looking for an out of the box eCommerce website. Shopify customers give up flexibility, meaning that they'll need to be comfortable running their eCommerce website according to Shopify's templates and structures - but for many companies, that is fine because they're just looking for a standard website. Shopify has 5 primary offerings: Lite starts at $9/month Basic starts at $29/month Standard starts at $79/month Advanced starts at $299/month Shopify+ starts at $2,000/month There are also gateway fees, which range from 2.15-3% + $.30 per transaction.    Magento  Magento Community Edition positions themselves as an Open Source eCommerce platform that provides businesses with a flexible, digital commerce solution to successfully sell online. We’ve already written a more detailed post on our blog  that digs into Magento’s TCO. To give you a brief overview of their pricing structure, we’ll focus on Magento’s two main plans: Magento Open Source and Magento Enterprise.   Magento Open Source Magento’s “FREE” Open Source plan proves to be a more customizable option when compared to BigCommerce. Be careful - the only thing free about this option is their licensing fee/download. There are few costs hidden in the background:  Implementation → $30,000 - $100,000+ Hosting → $1000+ Themes → $29-499 Maintenance and Support → $30,000+ Extensions → $0 - $10,000 Third Party Integrations → $6,000 I know what you’re thinking, those added up pretty quickly! To be upfront, the price for a more customized store than BigCommerce is going to start somewhere between $30,000 and $100,000 upwards.     Discover our eCommerce Platform Buyer's Guide See The 7 Considerations when Choosing the best eCommerce Platform in our comprehensive buyer's guide. There is no "best" and therefore, when choosing an eCommerce solution, you should focus on matching your company's specific requirements to each vendor's offering. Go to Buyer's Guide   Magento Enterprise  Magento Enterprise is the premium paid version of Magento, designed for those stores that need more than the community edition offers, based on the size of their company, and the level of customization they’re looking for. However, with this option, you have to empty your pockets for a much higher licensing fee. Based on your revenue, Magento displays their upfront price between  $22,000/year and $125,000/year. Of course this also includes access to more advanced features such as security, mobile commerce, and free professional customer support. However, in addition to including all the core features that the open source version consists of, the same features tend to come at a higher price for this plan. Some of these higher feature costs include:  Implementation → $60,000+ Hosting → $7000+ Themes → $29-499 Magento Certified Gold Partner - $10,000 Extensions → $0 - $10,000 Third Party Integrations → $6,000+   Overall, this comes with more customization, but still lacks complete control over your content. The price for this package starts between $100,000 and $250,000  Overall, Magento Enterprise comes with more customization, but still lacks complete control over your content. The price for this package starts between $100,000 and $250,000 upwards! These are high costs and to make it even worse, Magento’s performance has not been up to standard either. We have evaluated over 1,000 websites running on a range of eCommerce platforms and Magento came close bottom for website performance as a whole. You may want to consider the costs associated with their slow performing stores when considering your total cost of ownership as well. Commercetools Commercetools is a Headless Commerce Platform. To be completely frank, there are no signs of Commercetools’ pricing anywhere! They seem to be a bit secretive, but we have done our best to provide you with the most accurate information based on feedback from our customers, who shared what Commercetools has proposed to them. These costs include:  Implementation →  $300,000 - $1 Million License Fees →  $200,000/year  - $500,000/year Specialized resources→ $150,000/year   Elastic Path  Elastic Path offers Composable Commerce-as-a-Service, an API-First headless commerce microservices solution. Composable Commerce is a modern approach to eCommerce that is built on the concept of composability, where core commerce functionality and partner integrations can be selected and assembled in various combinations to satisfy specific business requirements, at the speed digitally driven brands need to succeed. Composable Commerce were built on three main tenets: Modular architecture  Open Ecosystem  Business Centric Solutions  And it’s with these tenets that Elastic Path has been able to reduce business’ overall total cost of ownership by 25%. As mentioned before, Elastic Path provides a tier based pricing based on Gross Merchandise Revenue. Overall based on a 10 Million revenue, pricing would be around $50K for Elastic Path.  Elastic Path also offers Composable Commerce Experience Assurance that de-risks the management of multi-vendor solutions by providing an expert 24x7 global support team for all issues. This cost of the feature will be 25% of your annual contract value and capped at $25,000 USD/ year. Additional costs will include: implementation costs, hosting costs and third party costs which will lie in the same range of costs for Magento. Where you will end up seeing the greatest cost savings are in the phases of customizations and changes. To get a better understanding of how cost of changes will compare across traditional legacy platforms and Composable Commerce solutions visit our Total Cost of Ownership Guide. If you have more specific questions regarding Elastic Path costs, please refer to the pricing page here.  Summary  Understanding your total cost of ownership is not straight forward and often times we prioritize certain categories of costs and lose overall sight on our expected total cost in the future. As each vendor has different offerings, it will never be easy to compare them across the board. However, if you follow the guide of assessing each category of cost, this will give you and your team a good understanding to make an informed decision. If you have any questions, we are always happy to help - Just reach out to us.        Stay on top of industry trends with the latest blogs and articles from our eCommerce experts.   i { -webkit-transition: color .25s ease-in-out; -moz-transition: color .25s ease-in-out; -o-transition: color .25s ease-in-out; transition: color .25s ease-in-out; color: rgba(68, 68, 68, 1.0) !important; } .subscribe--bar.module_15628520315781867 .btn:hover > i { color: rgba(255, 255, 255, 1.0) !important; } ]]>
    Topics: commercetools, ecommerce, pricing, platform, based, magento, path, costs, solution, tco, comparison, cost, bigcommerce, vendors, commerce, revenue, elastic.