Top 2022 resources on process

Best process resource in 2022.
Learn more about process to improve your e-commerce strategy.

• 27 Striking Examples of Minimal Design That'll Kickstart Your Creative Process - If you've been on the internet, chances are you've come across stark, simple websites or ad creative. In fact, this design sensibility — known as minimalist design — has been rising in popularity, though it's far from a passing trend.
  Topics: minimalist, examples, clean, page, process, thatll, creative, logo, minimal, design, kickstart, white, brand, text, additionally, striking, simple.
• 4 Tips to Finally Shift Your Business to Make Money Online - The inventory-to-internet switch may seem like a completely new way of running a business –but it doesn't have to be.
  Topics: clear, thats, social, phase, need, tips, money, online, launch, work, product, finally, business, shift, process.
• 5 Human Resource Management Functions Every HR Manager Needs to Know - There’s something every single company needs to operate, regardless of the industry or product, and that’s people.
  Topics: needs, management, resource, employees, functions, human, hr, process, resources, know, company, manager, work, culture.
• 5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts - Even the most educated, reasonable online buyers bail from time to time. Does this sound familiar? Here's why.
  Topics: consumers, reasonable, cause, dont, carts, process, checkout, shopping, site, going, youre, abandon, things, cart, purchase.
• 6 Steps to Build a Single Customer View & Improve Customer Experience - Ever see those cool 360-degree cameras on red carpets at award shows?
  Topics: build, better, experience, governance, improve, customer, jazmyn, data, view, brand, steps, service, process, single.
• 6 Tweaks to Streamline the Checkout Process - Ecommerce should see significant spikes this holiday season. However, merchants must consider the need for speedy, no-hassle checkout processes to lower abandons, especially from shoppers on mobile devices. What follows are six tweaks to streamline an ecommerce checkout.
  Topics: shoppers, cart, streamline, process, number, error, decline, address, tweaks, message, card, payment, checkout.
• 7 Reasons Scale-Ups Earn Investments, According to HubSpot's Founder - Every successful company starts with a single idea.
  Topics: growth, company, according, culture, scaleup, investments, earn, scaleups, process, youre, look, organization, founder, hubspots, reasons, customer, scaling.
• 7 Ways to Get a Magento 2 Migration Right for SMBs - Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
  Topics: ways, code, right, process, migration, custom, store, magento, smbs, development, features, extensions, data.
• 8 Checkout Optimization Methods For Better Mobile Conversions - This article dives into 8 checkout optimization methods you can use to create a better experience for shoppers on mobile devices.
  Topics: shopping, website, important, way, process, methods, customers, online, mobile, checkout, better, information, conversions, optimization.
• 9 B2B Ecommerce Trends to Drive Your Long-Term Sales Strategy - Ecommerce drove 13% of total B2B sales in the U.S. in 2019. Forrester projected in December that share would reach…
  Topics: drive, using, b2b, strategy, digital, buyers, trends, longterm, customer, important, customers, sales, process, ecommerce.
• A Beginner's Guide to Data Flow Diagrams - Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success and which didn’t, they improved their efficiency, effectiveness, and productivity at work.
  Topics: system, flow, beginners, diagram, dfds, level, guide, dfd, diagrams, process, processes, data.
• A Comprehensive Guide to Organizational Development - Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth.
  Topics: organizational, processes, changes, management, development, individual, model, guide, organization, comprehensive, interventions, process.
• A Simple Guide to Lean Process Improvement - There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.
  Topics: customer, diagram, simple, organization, allows, identify, help, create, process, improvement, lean, guide.
• Amazon Pay introduces Checkout v2 - Amazon Pay, which lets customers use their Amazon information to shop on third-party sites, has introduced version 2 of its checkout technology. The upgrade enables a faster and more secure checkout. The modernized web checkout technology can replace existing Amazon payment and address widgets.With Checkout v2, Amazon Pay offers merchants… Continue reading
  Topics: v2, amazon, introduces, customers, online, pay, ecommerce, process, experience, payment, checkout.
• Authentication and StockX’s global arms race against fraudsters - In this part of the EC-1, we’ll explore how authentication got started at StockX and how it has grown, as well as what it takes to compete with the fakes — and the fallout when the company gets a decision wrong.
  Topics: fraudsters, authentication, really, yarbrough, shoes, global, arms, day, sneaker, stockx, wanted, techcrunch, stockxs, sneakers, race, process.
• Behind-the-scenes Content Is Authentic Storytelling - Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
  Topics: business, company, content, include, video, process, behindthescenes, bts, workplace, companys, works, storytelling, authentic.
• Better Health raises $3.5M seed round to reinvent medical supply shopping through e-commerce - The home medical supply market in the U.S. is significant and growing, but the way that Americans go about getting much-needed medical supplies, particularly for those with chronic conditions, relies on outdated and clumsy sales mechanisms that often have very poor customer experiences. New startup Better Health aims to change that, with an e-commerce approach […]
  Topics: reinvent, customers, raises, supplies, better, supply, seed, health, market, process, techcrunch, shopping, round, stauber, chronic, conditions, ecommerce, medical.
• Brainstorming Techniques: 15 Creative Activities to Do Solo or as a Team - We're all familiar with traditional brainstorming as a way to produce new ideas. You sit in a room with a whiteboard and work with whatever comes to mind. Maybe you play a few rounds of word association to strengthen your ideas, or pull up Google and use research to flesh them out. But there are many alternative exercises for tackling problems and developing new ideas, both individually and in a group setting.
  Topics: ideas, techniques, creative, problem, process, project, team, technique, brainstorming, mind, solo, session, marketing, activities.
• Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform - This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity, available now The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce. However, there is a well-documented process that I share in my book Billion Dollar B2B Ecommerce that breaks platform selection down into manageable steps. In this post, I share the first step: Document Objectives. Before you even think about what technology platform will be best suited to your company, you have to define business objectives. Objectives should tie to your expected Return on Investment (ROI) model, and can also include intangible benefits that you expect from Ecommerce. Objectives can include: Increased share of wallet from existing customers Incremental revenue from new customers Shift of sales to more efficient channels (particularly repeat orders) Higher gross margins obtained through online selling Increased customer loyalty obtained by making buyers’ jobs easier, as evidenced by increased lifetime value of each customer Enhanced competitive advantage vs. non-Ecommerce enabled competitors Improved organizational effectiveness, particularly in the sales and support functions Overall enhancement of enterprise value Your business objectives need to be translated into technological requirements; that is, the technology platform you choose must be able to support the objectives. Too often companies seek to deploy technology for technology’s sake, but this is backwards. Objectives are the foundation upon which technology should be constructed. Fundamental to this effort is acquiring sufficient customer feedback that will provide you with a thorough understanding of their needs and expectations. By putting the customer first in this process, your requirements and ultimate system selection will be based on a foundation of meeting the customer’s needs, making it more likely that you will gain adoption after you launch your new web site. I strongly recommend taking the following steps to understand both your customer and your business needs: 1. Interview your sales and customer support teams Look for common areas where your customers are seeking to use a web site to both buy online and receive support via your site (such as re-ordering products, checking order status, looking up inventory availability, finding product and compatibility information, administering accounts, and other tasks). Seek out ways that the sales and support teams can be made more effective by using online tools. 2. Interview your customers Identify a group of customers that you can talk with in person or by phone (or both) to understand their expectations of your Ecommerce web site. Explore areas such as: What are their expected purchase patterns online? What are their expectations from a digital usability standpoint? Which products will they purchase online (e.g. what products do they regularly buy from you on a repeat order basis)? Are there any categories which they don’t want to buy online, and if so, why not? Which other web sites do they use to research and buy similar products? What parts of their current offline workflows would they most likely want to move online? For example, obtaining order status, finding delivery information, researching product details prior to making a purchase, or paying invoices or open credit balances. Look for repetitive tasks that will be made easier by bringing them online. Do they need support for “punch out” (ERP-based) ordering? How do customers want to interact with you across device types (mobile, desktop, etc.)? Ultimately, you want to discover which customer interactions will become easier via online channels, and focus on building these into your technology requirements. Making these actions easier will be critical for you to drive adoption of your new Ecommerce site. Be sure to talk with at least 20 customers and survey different types of customers across industry segments, including customers of different sizes. 3. Form a customer advisory board This can emerge from the group you interviewed and will help you through the Ecommerce development process. The most successful B2B Ecommerce implementation I have seen have leveraged a group of customers that can be involved at every stage of the web site development process, providing feedback as you build. This team of customers can be called upon to review your web site creative designs, provide a test panel for usability of the site, and be used as a sounding board for features you are considering adding. Trends are working in your favor. Twenty years ago, if a B2B company wanted to build an Ecommerce presence, they would need to develop the technology from the ground up, building it mostly in-house and usually spending tens of millions of dollars in the process. In contrast, today there are many platforms that offer a wide variety of functionalities, at a lower cost and with more implementation resources available than ever before. The challenge in having a wide variety of options, however, is that there are a wide variety of options. Finding the best platform can be exhausting and confusing, but getting smart about the process is the only way to successfully develop and implement an Ecommerce technology, while also limiting the risk of failure. Elastic Path is proud to sponsor Brian Beck’s Free Virtual Book Tour series featuring a breakdown of key concepts from the book along with real-world success stories from eCommerce leaders at Johnstone Supply, Illumina, Pella, Cardinal Health, and more. Register today
  Topics: site, platform, online, ecommerce, choosing, objectives, customers, technology, beck, web, support, brian, customer, process, b2b, documenting.
• Buying the Perfect Business - After spending years in the software space owning non-eCommerce businesses, Lee Lichlyter went on the search for the perfect business. Lee is now the owner of CameraReadyCosmetics.com, and today he joins the show to discuss the process of buying and taking over the business, including the criteria he stuck to and the length of time it […]
  Topics: stuck, camerareadycosmeticscom, business, criteria, perfect, lee, process, took, lichlyter, buying, taking.
• Byrd Review: Who Are They? - Although finding the right fulfillment network and third-party logistics management solution can be a headache, it's essential to your eCommerce success. byrd is s a cloud-based logistics management solution designed to help businesses handle their inventory, track their orders, and… Continue reading Byrd Review: Who Are They?
  Topics: review, fulfillment, ecommerce, shipping, customers, shipments, process, orders, customer, byrd, returns.
• Clikalia clicks on $86M to expand its iBuyer marketplace across Europe and Latin America - Companies like Opendoor opened the door to a new way of buying and selling properties by inserting a strong middle player who could buy houses or apartments and redevelop them at scale, and then sell them to new homeowners at a profit. Now Clikalia, another player in the so-called iBuyer space, has raised €75 million […]
  Topics: million, techcrunch, sell, markets, clikalia, 86m, model, spain, moreno, marketplace, market, america, process, clicks, ibuyer, europe, expand, latin.
• Cococart sweetens the process for e-commerce companies to take orders immediately - Cococart's tools enable merchants to set up an online store in minutes with no code, no design and no app downloads.
  Topics: business, cococart, process, merchants, low, immediately, businesses, techcrunch, orders, selling, ecommerce, companies, started, running, sweetens, online.
• CommerceCo Recap: A Process for SEO Link-building - Link building could be the most daunting search engine optimization task. It requires near equal portions of research, creativity, and outreach resembling cold calls. It's also critical for prominent organic search rankings.
  Topics: goal, publishers, wirth, linkbuilding, link, building, approach, process, recap, research, authority, links, seo, commerceco.
• Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It - A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously. 
  Topics: ingestion, business, plus, data, tool, integration, single, process, framework, sources, leverage, batch, streaming.
• Data Mapping: What Is It Plus The Best Techniques and Tools - You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement. Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors.
  Topics: tools, draganddrop, best, software, process, sources, data, mapping, tool, techniques, business, team, plus.
• Designing a Successful Client Onboarding Process - New business is great! But getting projects off the ground can quickly weigh you down. Use a few tools to systematize the process and streamline operations!
  Topics: onboarding, clients, client, process, youll, project, information, services, need, woocommerce, designing, successful.
• Drive Your Online Business's Sales With 5 Simple Strategies - Here are five strategies for growing your online business.
  Topics: businesss, sales, strategies, checkout, customer, bounce, experience, drive, business, online, process, site, trust, ecommerce, cart, simple.
• Everything You Need to Know About Business Process Automation - When I think of automation, my first thought is that judgment day from "The Terminator" is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers' adoption of artificial intelligence has grown by 44% since 2017.
  Topics: automation, tasks, customer, process, team, need, software, human, tools, help, business, know.
• Fewer Abandoned Carts, More Sales: Nine Proven Strategies - Lots of visitors, but low sales? Grow revenue without new products or increased traffic. Reduce abandoned carts to recover up to 30% more sales. Here's how.
  Topics: cart, fewer, online, dont, sales, carts, customers, process, information, abandoned, shipping, proven, shopping, strategies.
• Fulfillment By Amazon Creates New Challenges For Merchants: What Are My Alternatives? - In times of hardship, your business needs to be able to adapt quickly. This is currently the case for third-party…
  Topics: business, fulfillment, inventory, alternatives, products, order, need, fulfill, amazon, process, youll, orders.
• Get Ready for Digital-first Credit Cards - In September 2020, Mastercard announced the expansion of its Digital First Card Program. Introduced in 2019, the program is a series of systems and procedures that enable credit card info to be downloaded directly to a mobile wallet. The expansion aims to increase awareness and improve access to existing digital card-issuing technology.
  Topics: mobile, credit, program, digitalfirst, digital, cards, expiration, plastic, wallets, process, card, ready.
• Grow Your Marketing Agency With These 7 Tips - Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.
  Topics: tips, referrals, company, pricing, social, process, content, marketing, keywords, strategy, clients, agency, grow.
• How HubSpot Video Managers Coordinate and Produce Content Remotely - In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
  Topics: remote, content, managers, production, fiske, produce, academy, hubspot, video, hutchings, process, remotely, talent, coordinate.
• How Implementing Unified Carts Can Enhance Your eCommerce Strategy - In a world where consumers are easily distracted and utilize many different touch points prior to completing a purchase, it is imperative that brands ensure consumers’ checkout process is as seamless as possible. According to Baynard Institute, shoppers are already quickly abandoning their carts for a variety of reasons such as, “too complicated/ long checkout process”, and “the site wanted me to create an account.” Now if we couple this with an ever growing population of distracted shoppers across many devices, brands stand to lose shoppers faster than they gained them. One such way that brands have begun to combat this issue is by investing more into their unified shopping experiences like unified carts. In the post, we’ll discuss what unified carts are, how they can enhance your customer experiences and how Elastic Path helps you to achieve it.   What is a Unified Cart ? When we speak of unified carts, we are referring to a cart checkout process that allows customers to seamlessly add, remove, modify or purchase items, across as many touch points available to them, from both the brand, and even their subsequent sub-brands. For example, let’s take a look at the GAP. When you enter their website, GAP has 3 other subsequent brands available for their customers to also shop from. Rather than creating silos that make it hard for their customers to complete their purchase, they have begun to enhance their unified commerce experiences, by allowing customers to populate a universal cart across all 4 brands and also allow their customers to complete their purchase on their device of choice. Creating a cohesive checkout experience is an integral part of the puzzle as a retailer; and if done correctly, you will quickly reap the benefits.   What are the benefits of implementing a unified cart checkout process? Increased Conversion Rate By offering one centralized checkout process, brands eliminate the need for shoppers to jump from site to site, create individual carts, and start over every time they switch to a new device. Therefore, by making their checkout process less complicated, it will also help to reduce cart abandonment and increase conversion rates.   Personalized Shopping Experiences With a more streamlined checkout process, brands will gain a better ability to follow and track their customers across all of their devices with more targeted and tailored to their interest.   Single Data Channel With a unified cart, brands can create a single data channel that provides access to on-demand customer-centric data about where, when, why and how their customers shop. With this timely data, brands now have the opportunity to become more strategic in their marketing and invest in it more efficiently to match their customers.   Optimal media mix Similarly to the aforementioned benefit, this data can also be used to inform brands about the optimal channel mix, offers, promotions, and recommendations that best serve the customers for a more unique experience that keeps them engaged.   Revenue Growth By addressing and monitoring customer preferences and adjusting your eCommerce strategy to embrace a unified commerce experience, brands stand to increase their average order value, which in turn helps to propel revenue growth.     Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce How Can I Get Started with Unified Carts? Deploying a unified cart may not be as simple as it sounds. Most legacy eCommerce platforms are most times rigid and tightly coupled, which makes it difficult to leverage your product, catalog, and price data across multiple channels and stores. Therefore, most times, brands have to end up creating multiple individual instances leaving customers with a disjointed experience. At Elastic Path, customers can leverage the API-First, Headless, Microservices solution that allows them to unify the data and create multiple instances across channels with just one solution. As such, it becomes easy to create a unified cart that spans across their eCommerce strategy. Take a look at the demonstration below to see how the brand BelleVie is able to deploy their unified cart.     If you're interested in seeing more or have any questions, feel free to reach out us! 
  Topics: data, checkout, carts, strategy, brands, customers, create, shoppers, enhance, unified, cart, implementing, process, ecommerce.
• How Sarah’s Scribbles Went From Viral Comic to Creative Franchise - In this episode of Shopify Masters, Sarah Andersen, the creator behind Sarah’s Scribbles and Fangs, shares her creative process, what she looks for in partners and collaborators, and how she runs a successful merchandise line.More
  Topics: process, working, lot, kind, really, sarahs, creative, think, comic, work, viral, scribbles, went, im, franchise.
• How You Can Contribute to the Composable Commerce Hub - Your ability to create unique commerce experiences is crucial for keeping up with customer needs and outpacing the competition. But, creating “best-for-me" commerce solutions that power delightful customer experiences is easier said than done. This need is exactly why Elastic Path advocates for Composable Commerce. Composable Commerce is an approach that enables marketing, merchandising, and sales teams to bring their brand's unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business-ready solution. In an effort to make Composable Commerce more accessible, Elastic Path created the Composable Commerce Hub, our re-invention of the traditional vendor marketplace. The Composable Commerce Hub is home to a variety of assets from integrations, to reference experiences and business-ready Pre-Composed Solutions™. The majority of these assets are created and shared by our partner community.  As a partner-first organization, Elastic Path strives to make it easy for our technology partners to contribute assets to the Composable Commerce Hub. By joining the Composable Commerce Hub partners gain exposure within our customer and prospect community and can partner with more branded manufacturers to compose their complete commerce solution. The Elastic Path Alliances team is committed to providing resources needed by our partners to move fast and reliably succeed in creating certifiable Composable Commerce assets. While we keep the touchpoints light to respect partners’ desire for process independence, we are always ready to offer help with technical questions, marketing programs, and go-to-market activities when needed. The asset contribution process starts with the Asset Contribution Kickoff session involving technical and business members of the Elastic Path Partner Solutions and Enablement team and representatives of the contributing partner organization. The purpose of this session is to initiate the contribution process, inform the contributing partner of the resources available in Elastic Path to support their effort, as well as to clarify the asset contribution and certification process steps. Steps on the way to asset certification include optional Ideation and design workshops, which are customizable consulting sessions aimed at helping the contributing partner development teams with design or development issues they might encounter in building the asset. In order to be certified, the asset has to comply with a number of design, technical, and support requirements. To ensure successful compliance, the contributing partners are provided with the Asset Contribution Guide at the outset. The Asset Contribution Guide contains all the necessary information needed to ensure the development of an asset certifiable by Elastic Path. The Composable Commerce Hub Asset Certification Evaluation is a step in the process whereby Partner Support & Enablement technical specialists evaluate the submitted finished asset. When an asset is submitted for certification, it also triggers corresponding parallel go-to-market activities coordinated by Elastic Path Alliances and Marketing teams. If the submitted asset passes the evaluation, assuming a positive outcome of the go-to-market process, the asset is listed on Elastic Path’s Composable Commerce Hub as a certified asset. To ensure the long-term viability of assets listed on the Composable Commerce Hub, we are introducing the Asset Re-certification process. For assets developed for Elastic Path Commerce product, the re-certification process is driven by the version changes in the Elastic Path Commerce product and is aimed at ensuring compatibility with the latest version of Elastic Path Commerce. For assets developed for Elastic Path Commerce Cloud product, an asset certification process is an annual event. Upkeep and maintenance of listed assets are critical not just for the long-term viability of the asset itself, but for the credibility and prominence of the contributing partner as well. If you have an idea for an asset you would like to contribute to the Composable Commerce Hub, contact us here to get started.
  Topics: assets, asset, hub, contribute, path, commerce, elastic, process, partner, contribution, composable.
• How to Buy Business Software, According to HubSpot's Learning & Development Manager - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As someone who manages HubSpot's learning technology, I've gone about buying software the wrong way at times. I've pushed ahead without the right technical partners, I've missed a contract auto-renewal deadline, and I've rolled out changes to my team without empathy for how it might affect their day-to-day.
  Topics: development, software, process, buying, manager, share, business, need, buy, team, according, ive, learning, youre, hubspots, reason.
• How to Come Up With a Business Name: Ecommerce Edition 2020 - This is a comprehensive guide that will take you through the steps of coming up with a great business name for your online business.
  Topics: startup, names, domain, business, naming, great, brand, come, company, process, check, right.
• How to Conduct Successful Remote Interviews, According to HubSpot's Recruitment Coordinator - For your business to thrive, it's critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well.
  Topics: coordinator, troubleshooting, candidates, conduct, interviewing, process, video, interview, interviews, remote, according, virtual, successful, hubspots, candidate, recruitment, work.
• How to Create a Professional Email Address [+ Examples] - News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete.
  Topics: way, youll, connect, address, professional, hosting, create, business, choose, set, process, examples, email.
• How to Create and Print Shipping Labels with WooCommerce Shipping - Keep it simple: 8 quick steps to print shipping labels in WooCommerce. Plus, see how to reduce shipping costs and work more efficiently with easy automations!
  Topics: shipping, process, usps, rates, label, create, print, labels, orders, store, woocommerce.
• How to Design a Process Infographic (And Where to Find Templates) - Have you ever wished you could just use a picture to explain a process instead of words (or your hands)?
  Topics: start, design, youre, available, process, templates, create, audience, template, infographic.
• How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses - Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale!
  Topics: buyers, marketplaces, sale, business, buying, sellers, process, shopify, buy, businesses, youre, online, sell.
• How to Get Your Facebook Ad Approved [+ 4 Best Ad Practices] - Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved.
  Topics: best, facebook, landing, approved, facebooks, process, review, practices, advertising, page, ad, users, ads.
• How to Get on Board With the Digital Transformation [+ Examples] - Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. If your business is online, you're a part of the digital transformation. But it's not enough these days to just "be online." Businesses that will thrive in 2021 that are operating online — and the COVID-19 pandemic has proved this. 
  Topics: online, process, digital, tools, need, examples, business, customer, transformation, help, board, businesses.
• How to Migrate from Shopify to WooCommerce (and Why You Should) - Considering a move? Here are the best ways to migrate from Shopify to WooCommerce. Plus, learn the advantages of WooCommerce and why you should move today.
  Topics: store, data, process, woocommerce, products, free, migrate, example, migration, shopify, wordpress.
• How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes - If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
  Topics: avoid, process, site, outsource, outsourcing, ask, keyword, correctly, help, common, business, content, seo, search, mistakes.
• How to Run an Effective Vetting Process for Candidates in 2022 - Imagine you're a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit.
  Topics: run, job, write, phone, effective, vetting, candidate, role, candidates, video, process, background.
• How to Stop Procrastinating and Become a Joyful Writer [Infographic] - Whether you're a full-time blogger or a social media marketer who's occasionally tasked with writing social media copy, I'm willing to bet you've experienced the temptation to procrastinate in the middle of your writing process.
  Topics: social, media, pinterest, writer, procrastination, process, procrastinating, stop, writing, joyful, strategies, tight, youre, deadline, infographic.
• How to Use Account Mapping to Build an Effective ABM Campaign - Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage.
  Topics: marketing, account, campaign, mapping, sales, accounts, research, abm, using, tools, effective, build, process.
• Hunting for eCommerce Investments - Everyone always says how hard it is to work through deals and figure out what is good and what is not, but you never truly understand until you are in it. Today I will be talking about everything that went into searching for ECF Capital investments, including how I kept track of them all and […]
  Topics: deal, ecommerce, smaller, actually, investments, harder, work, hunting, closing, deals, process, importance, economics.
• InPost launches label-free returns service - Parcel locker provider InPost has launched a returns solution that wants to simplify the process of returning items that were bought online. Customers no longer need to use or print labels, instead they use a QR code on their smartphone. The new returns solution wants to make ecommerce returns easier… Continue reading
  Topics: printed, inpost, qr, retailers, online, easier, launches, labelfree, returns, shoppers, labels, service, process.
• Interactive Infographics: A Picture of the Premise, Tools, & Process - The infographic is one of the most effective mediums content marketers have at their disposal. It's a format that allows you to create content that's compelling and compulsively shareable without sacrificing utility and thoughtfulness.
  Topics: infographics, compelling, tools, premise, infographic, kind, visual, content, elements, process, picture, youre, data, interactive.
• Kyklo raises $8.5M to bring electrical distributors online - Kyklo, a startup that helps wholesale distributors of electrical and automation products launch e-commerce stores, is announcing that it has raised $8.5 million in seed funding. The industry may sound a bit arcane, but it’s one that founders Remi Ducrocq (Kyklo’s CEO) and Fabien Legouic (CTO) know from having worked at Schneider Electric. Ducrocq said […]
  Topics: electrical, online, ducrocq, kyklo, distributors, products, ventures, sales, raises, techcrunch, bring, process, store, million, 85m.
• Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear - In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold out launch and how to identify the right partners for your business.More
  Topics: things, brand, fit, product, really, glove, going, mack, youre, experience, process, customer, lot, dtc, weldon, menswear.
• Make the most of iOS 15’s updates to the App Store - With iOS 15.0's new updates come new opportunities for developers, giving them more freedom and opportunity to test and market their work across this OS.
  Topics: ios, app, testing, 15s, developers, process, page, impact, techcrunch, store, updates, product.
• Marketing vs. Advertising: How to Maximize Your Acquisition Efforts - In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.
  Topics: efforts, mobile, marketing, audience, process, advertising, media, brand, acquisition, product, ad, maximize, paid, vs.
• Montonio is building the payment and checkout solution to rule them all - Meet Montonio, an e-commerce checkout solution created by a small startup based in Tallinn, Estonia. The company just raised a $12 million Series A funding round (€11 million) led by Index Ventures. It wants to become the only tech partner you need to run a small and medium e-commerce shop. Montonio is a multi-faceted product […]
  Topics: product, building, handles, ventures, techcrunch, solution, payment, montonio, startup, pay, process, rule, company, payments, checkout.
• New Product Development Process: Everything You Need to Know - Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market.
  Topics: need, stage, idea, research, market, help, product, youll, development, know, process, final.
• Nowadays puts its spin on plant-based nuggets - Its first product is a crispy, plant-based riff on chicken nuggets that is made with just seven ingredients.
  Topics: puts, techcrunch, nowadays, product, spin, products, companies, elder, protein, meat, process, plantbased, company, million, nuggets.
• Podcast 38: How you sell a business—“the Deal Process” - In this episode, Drew talks about the three highlights of how deals go down in the private equity process. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Three highlights on how deals go down in the private equity Links / Resources FE International Quiet Light […]
  Topics: company, diligence, process, buyer, business, wanna, businessthe, podcast, youre, multiple, deal, gonna, sell.
• Policy Pages, Done Well, Enhance a Brand - Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
  Topics: enhance, shoppers, information, pages, brand, process, shipping, policy, returns, privacy, company, page.
• Principles by Ray Dalio: A Book Summary - Ray Dalio, one of the most successful entrepreneurs of our time, is humble about what he knows. The founder of Bridgewater Associates, a prominent investment management firm, and the world’s 79th wealthiest person, he understands what it takes to be successful. Dalio attributes his success to a set of principles […]
  Topics: work, book, summary, life, process, bridgewater, ray, reality, principles, company, better, dalio, need.
• Product Design & Development: How to Make Physical Products - Overwhelmed by the product development process? If you have a product design you want manufactured, this guide walks you through the entire process.
  Topics: youre, manufacturers, manufacturer, idea, design, products, prototype, development, process, product, start, manufacture, physical.
• RFQ vs. RFP: What’s the Difference? - Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That's similar to what businesses do when they need to purchase something as well, except it's a slightly more formal process. In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.
  Topics: vendor, template, process, vendors, vs, rfp, information, know, price, rfq, whats, need, difference, rfqs.
• Save Time With Agile Email Marketing: Everything You Need To Know - "Hey, would you mind sending a follow-up email?" 
  Topics: copy, know, emails, process, needs, email, design, save, subscribers, agile, marketing, need.
• Selling MAPerformance.com - Today we are going to be talking about selling and acquiring businesses with a couple of people who have recently been through the process themselves. Chris Carey recently sold his business, MAPerformance.com, to David Rauch’s team over at AnthemWheels.com. In this episode, they will be sharing the story of their unique transaction, as well as […]
  Topics: business, process, know, working, selling, david, private, equity, episode, maperformancecom, chris, recently.
• Seven Ways to Improve Your Holiday Ordering Process - Is your store ready for a record-setting holiday season? Creating a perfect ordering experience is more important than ever. 7 tips for a streamlined process.
  Topics: ways, seven, checkout, purchase, holiday, check, visitors, ordering, create, process, online, customers, page, product, improve.
• Shippo Makes Scaling Your Ecommerce Business Easier - As more consumers turn to online shopping, is your business ready to meet the demands?
  Topics: pandemic, easier, scaling, shipping, businesses, best, makes, shippo, ecommerce, business, youll, able, process, carriers.
• Six Ways to Drive Conversions and Increase Revenue at Checkout - You’ve worked hard on marketing — don’t lose customers right at the finish line! See how successful stores optimize their checkout for maximum conversions.
  Topics: credit, revenue, process, payment, conversions, later, sales, paypal, ways, drive, options, checkout, pay, increase.
• Supply Chain Issues? How Going Local Can Help - The pandemic has shown how vulnerable the global supply chain is to disruption, but moving the process closer to home can help relieve some of those issues.More
  Topics: chain, process, business, delays, help, issues, manufacturing, going, brands, closer, brand, theres, local, supply.
• The 4 Key Signs Your Marketing and Sales Teams Aren't Aligned - I like to think of marketing and sales as the leads in a buddy cop movie. 
  Topics: departments, team, aligned, teams, marketing, signs, key, content, efforts, department, arent, need, sales, process.
• The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs - When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months.
  Topics: hubspot, process, spend, hubspots, sales, users, optimize, facebook, ads, costs, ad, uses, audience, goals, 5step, cost, advertising.
• The 8 Best Free Flowchart Templates [+ Examples] - A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.
  Topics: process, business, help, templates, free, flowchart, customer, flowcharts, template, best, processes, different, examples.
• The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs - With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
  Topics: costs, advertising, crm, search, process, uses, keyword, ad, software, free, hubspot, ads, google, keywords, 8step, optimize, match.
• The Increasing Complexity of Product Returns - The pandemic sparked an increase in ecommerce sales but it also generated a massive hike in product returns. According to U.S. Department of Commerce estimates, total ecommerce sales for 2020 were $788 billion, an increase of 32.4 percent from 2019.
  Topics: complexity, process, items, returns, increasing, product, retailers, cost, return, billion, fedex, happy, merchants.
• The Marketer's Guide to Process Mapping - Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party.
  Topics: marketers, youve, guide, customers, steps, process, help, youre, product, work, mapping, create.
• The Onboarding Process That Makes New Hires Fall in Love With Your Company All Over Again - It was the first day of my first internship in college. When I walked in the doors, my boss gave me a brief, 20-minute rundown on how the organization was structured, what my role entailed, and what my first assignment would be. Then, I found my cubicle and got to work ... feeling both largely unprepared and frustratingly secluded.
  Topics: hire, team, process, fall, hires, help, makes, role, company, ask, necessary, love, onboarding.
• The Simple 2-Step Process for Calculating Your Market Size - When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.
  Topics: revenue, liquor, addressable, determine, size, process, calculating, simple, 2step, total, potential, products, target, market.
• The Top Benefits of Marketing Automation - For some reason, whenever I hear the words "marketing automation," I think of the "Transformers" movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing -- which would be pretty cool.
  Topics: sales, software, help, benefits, process, automation, marketing, lead, leads, nurturing, team.
• The Ultimate Guide to Performance Management: 5-Step Process and Best Practices - Peter Drucker once described customers as the "most important stakeholders." While this may be true, your customers are dependent on one thing.
  Topics: goals, best, employee, important, practices, employees, guide, customers, organization, 5step, performance, management, need, process, ultimate.
• The World of Asset Based Lending - If you are not quite sure what asset based lending is in relation to other types of lending, you are definitely not alone. David Golob is CEO of Microcom Technologies, a high-volume wholesaler and Amazon seller, and an expert on asset based lending, and he’s here to give us the goods on this unique lending […]
  Topics: asset, lending, standard, bank, based, world, types, process, mistakes, consider, david.
• TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples] - In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm's new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.
  Topics: examples, ads, business, review, video, cost, brand, tiktok, guide, videos, ad, platform, process, hashtag, users, work.
• UK’s Selina Finance raises $53M for its SMB loans platform based on home equity - When you need a loan, the cost and speed of getting it can be as critical to get right as the financing itself, a principle that might be even more relevant today in our shaky pandemic-hit economy than ever before. Today, a company that proposes to cut both the time and price for securing financing, […]
  Topics: value, platform, finance, smb, loan, based, process, capital, million, business, property, raises, techcrunch, loans, uks, equity, selina, today.
• Use dynamic CTAs to close more B2B leads - B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see.
  Topics: tactics, sales, ctas, community, techcrunch, marketing, growth, dynamic, leads, close, thats, b2b, worlds, offline, retailers, process.
• Want to Get Verified On Instagram? Here’s How The Process Works - Looking to get your business verified on Instagram in 2022? Here’s everything you need to know about the Instagram verification process, with tips on how to improve your chances at getting the blue checkmark. More
  Topics: instagram, brand, accounts, followers, account, business, works, youll, verification, profile, heres, verified, process.
• What Is PDCA? Understanding the Plan-Do-Check-Act Method - No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.
  Topics: change, method, stage, process, understanding, plandocheckact, plan, step, organization, business, cycle, pdca, help.
• What Is Product Development? Learn The 7-Step Framework Helping Businesses Get to Market Faster - Interested in making your own product to sell from scratch? Use this product development process framework to bring your next product to market, quickly and easily.More
  Topics: design, materials, learn, process, sell, idea, usually, helping, create, faster, product, development, businesses, need, 7step, market, framework.
• What Is Strategic Marketing? - Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you.
  Topics: research, process, phase, marketing, business, strategic, market, information, product, youll.
• What You Need To Know About Lead Conversion [With Expert Tips] - So, you've designed a lead generation strategy and it's working. Your website visitors are coming to your website, filling out your forms, and boom, you've got leads. Now what?
  Topics: path, marketing, process, lead, email, conversion, sales, behaviors, know, tips, leads, team, need, expert.
• What is Localized Content [+When to Use It] - For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers' preferences and culture, marketers can miss out on significant opportunities.
  Topics: youre, content, localized, localization, customer, process, customers, brand, markets, need, global.
• What’s Your Plan for Measuring Marketing Outcomes? - Once it defines the objectives of its business or marketing campaign, an ecommerce company should decide how to measure outcomes. Planning and documenting how to measure outcomes should include specific metrics in Google Analytics.
  Topics: analytics, measuring, plan, google, business, whats, marketing, measurement, objectives, product, outcomes, ecommerce, process.
• Why CRM and Marketing Automation Need Each Other - Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.
  Topics: crm, work, automation, sales, need, process, prospects, lead, marketing, customer, software.
• Why HubSpot's Director of Analytics Wants You to Make Data More Human - Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s talk about a few ways to do this.Firstly, start to switch your reporting focus from demographic data to psychographic and behavioral data. This should be a major change your organization makes in how and why you collect data. We’ll talk more about how to do this later in this article.Secondly, expect democratization of data. Today, data is difficult to gather and is typically controlled by a dedicated marketing analytics team. While this may be a good way to collect and manage your company’s data, it can create a silo that alienates your data from the people at your company who can actually apply and learn from it.In 2020, expect analytics teams to start making data more accessible for all employees. To jump start this process within your organization, invest in systems that automate your marketing reporting and make it easier for your employees to access that information. Teach employees how to properly apply this data, too.Strive for efficiency and alignment across your organization. Here are a few ways to do this: 1. Align all departments within the organization around being a data-driven company and agreed-upon goals. 2. Choose and define a home for your marketing data. Where does your data live? Is it currently available? How can employees access it? 3. Avoid common marketing reporting mistakes, including one-off reports and random data pulls. These waste time and produce inconsistent data that doesn’t speak to your audience or contribute to real results. 4. Document your marketing reporting process — this might look something like: gather data, define important patterns, automate, and repeat. Instead of assigning different roles or teams to each part of the process, consider dividing up your marketing reporting workload by data source. This will allow the same people to see your data through from collection to application. Keep Investing in Attribution to Identify Bottom-Line Impact In 2020, continue focusing on marketing attribution reporting. When did customers first touch your brand? When did they last touch it? Where are your visitors and customers coming from?According to our 2020 State of Marketing report, only 50% of companies are currently using attribution reporting — and almost 30% answered “No.”
  Topics: data, human, employees, process, demographic, wants, start, attribution, hubspots, director, teams, reporting, marketing, analytics, organization.
• Why Mobile SaaS Conversions Are Lower Than Desktop - Some software-as-a-service companies experience much lower paid conversions from consumers on mobile devices versus desktop and laptop computers. The gap can be troubling, and there are four regular suspects.
  Topics: process, devices, paid, conversions, users, saas, trial, poor, desktop, lower, onboarding, accounts, mobile.
• Win More Customers with the SOSTAC Model - Developed more than 25 years ago, the SOSTAC framework can help marketers better understand their business, their customers, and the actions needed to grow sales and profits. Digital advertising can seem easy. But a business that grows in complexity and scale often becomes more challenging to market.
  Topics: marketing, process, analysis, win, sostac, framework, situation, model, business, strategy, step, planning, customers.
• Yalochat, a fast-growing conversational commerce startup, lands $15 million led by B Capital - Yalochat, a five-year-old, Mexico City-based conversational commerce platform that enables customers like Coca-Cola and Walmart to upsell, collect payments and provide better service to their own customers over WhatsApp, Facebook Messenger and WeChat in China, has closed on $15 million in Series B funding led by B Capital Group. Sierra Ventures, which led a $10 […]
  Topics: startup, fastgrowing, market, process, customers, mata, yalochat, sales, conversational, capital, led, right, techcrunch, commerce, million, lands, latin.
• eBay expands managed payments in Europe - Ebay will bring its managed payments service to sellers in three new markets in Europe next year. In the first quarter of 2021, eBay will manage payments in France, Italy and Spain. Germany was in April last year the first European market where eBay started offering this service. In February… Continue reading
  Topics: sellers, managed, process, ebay, expands, payments, service, italy, started, spain, europe, france.
• eComm Weekly: Walmart's New Test Stores - Walmart is experimenting with a lot in their new test stores focused on efficiency and the consumer! I lay it all out in this quick overview.  eCommerce Weekly. What's new and what's noteworthy? Now, Walmart has clearly been listening to their customers because with their newly rolled out stores, they'll be implementing things like Augmented Reality, Mobile and a new check out process. And this is actually aimed at helping both in store shoppers online shoppers alike. And so they will be testing things out like assortment, inventory, picking and a new check out process, which I mentioned before. So what does this look like? Firstly, WalMart wants to become truly Omni Channel, so the first thing that they're going to be doing is offering the same things that they do in store, online. Which they don't currently do. Secondly, they want to get products to the shelves faster. So they're actually getting rid of that scanning barcodes system that they usually do in the back, and they're implementing an augmented reality app that helps the workers see what's ready to go out. So it will get things to the shelves quicker. And lastly, they are getting rid of the traditional lane check out system and doing more of an open system, which is a full service self check out experience. Now you may think this is getting rid of the workers, the cashiers, it actually doesn't. They transition into a new job where they are now considered a host, and so they will actually guide the consumers through the process of checking out. Or the consumers can actually choose to do whole full service with their host. And so we think this is going to be really helpful when stores get busy. And we know that Walmart is actually competing with the speed of their competitors right now. So we'll see if this actually helps consumers. That's all for equal weekly. Tell me what you think.   Source: https://tcrn.ch/32Ehwkr
  Topics: check, theyre, system, weekly, actually, process, stores, walmart, walmarts, test, rid, ecomm, whats, things.