Top 2020 resources on process

Best process resource in 2020.
Learn more about process to improve your e-commerce strategy.

• 18 Beautiful New Ebook Templates [Free Download] - Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don't convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won't generate the tonnes of leads for your sales team that you want them to.
  Topics: team, beautiful, pages, slick, valuable, download, free, templates, process, readers, design, leads, ebook.
• 22 Striking Examples of Minimal Design That'll Kickstart Your Creative Process - Whether you're curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist design.
  Topics: logo, brand, additionally, minimal, process, white, kickstart, sense, small, thatll, text, page, simple, examples, striking, creative, design.
• 3 Reasons Why B2B Ecommerce Projects Fail - Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. Unfortunately, failed B2B ecommerce projects are common. In this post, I'll address three reasons for the failures and how to avoid them
  Topics: b2b, experience, project, site, fail, development, ecommerce, plan, projects, team, reasons, process.
• 3 Tools for Cleaning Email Addresses, to Improve Deliverability - Email marketers understand the importance of deliverable addresses. Deliverability is critical for conversions, and it impacts a sender’s reputation with ISPs, among other effects. But a clean subscription file requires ...
  Topics: deliverability, cleaning, process, email, deliverable, undeliverable, verification, address, individuals, tools, improve, reputation, tool, addresses.
• 4 Checkout Elements That Reduce Cart Abandonment - When it comes to online checkout, trust is everything. After a shopper adds items to the cart, security is crucial to close the sale. Here are four ways to instill trust throughout the checkout process, to reduce cart abandonment
  Topics: ssl, seals, elements, security, cart, trust, certificates, website, process, shoppers, checkout, information, abandonment, reduce.
• 40Nuggets Review: Increase Leads and Revenue with Your Current Website Traffic - Is your website traffic high yet you find yourself with a disappointing amount of conversions? Well, that sucks. But looking at it from the bright side, it shouldn’t be that hard to increase your conversions and revenue – especially if… Continue reading 40Nuggets Review: Increase Leads and Revenue with Your Current Website Traffic
  Topics: visitors, process, revenue, 40nuggets, design, increase, popups, website, traffic, software, current, create, nuggets, review, leads.
• 5 Ways You’re Losing Good Candidates In The Recruitment Process - A candidate’s opinion of your organization will be shaped almost entirely by the recruitment process. Consider their first touch point with your company as a first date. While it’s crucial for the candidate to sweep the recruiter off their feet, recruiters often forget how important it is for them to create a positive impression in favor of the organization. This courtship is a two-way street, as unemployment rates across North America are steadily dropping, leaving a smaller pool of qualified and competent available job seekers.
  Topics: candidate, candidates, losing, ways, good, work, recruiter, process, job, recruitment, likely, youre, organization.
• 5 Ways to Increase Sales at Checkout for a WooCommerce Store - Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways ...
  Topics: increase, options, store, items, process, checkout, woocommerce, shoppers, product, cart, purchase, sales, sells, ways.
• 5 common communication errors with shoppers - Smaller ecommerce retailers should offer more value than the big box shifters. This includes helpful communication. In this post, I'll address often-overlooked communication errors that can affect a shopper's experience
  Topics: abandoned, offer, email, rejected, unsubscribe, page, site, cart, process, shoppers, emails, errors, common, communication.
• 6 Brands Discuss How Amazon Pay Increases Their Customer Experience - It’s no surprise that Amazon is a major player in the ecommerce space. And for many, Amazon is the go-to…
  Topics: pay, amazon, checkout, benefits, added, button, process, add, customers, shopping, brands, payment, big, using, examples.
• 6 steps to improve the ecommerce payment process - The checkout page is a critical cog in the customer experience. The page should flow intuitively so customers instantly know what to do the moment it’s done loading. Any sign of friction can lead to an abandoned cart. Here are six steps to improve the ecommerce payment process.
  Topics: process, payment, help, ecommerce, customers, page, know, online, dont, steps, provide, improve, checkout.
• 7 Ways to Get a Magento 2 Migration Right for SMBs - Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
  Topics: ways, code, right, process, migration, custom, store, magento, smbs, development, features, extensions, data.
• 8 Checkout Optimization Methods For Better Mobile Conversions - This article dives into 8 checkout optimization methods you can use to create a better experience for shoppers on mobile devices.
  Topics: shopping, website, important, way, process, methods, customers, online, mobile, checkout, better, information, conversions, optimization.
• A Beginner's Guide to Data Flow Diagrams - Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success, which didn’t, and learning from past successes and failures, they could improve their efficiency, effectiveness, and productivity at work.
  Topics: guide, flow, process, understand, dfds, diagrams, beginners, information, dfd, data, system, systems.
• A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing - Let’s start with the good news. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce…
  Topics: guide, process, ecommerce, test, effective, results, tools, cro, traffic, site, stepbystep, testing, ab.
• A Game of Influence: 8 Tips for B2B E-Lead Generation - It pays to be thorough in B2B lead generation 
  Topics: campaign, b2b, influence, offer, generation, tips, process, customers, social, potential, elead, game, lead, leads, rousseau.
• A Proven Process for Outsourcing Content as Part of Your SEO Strategy - Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come. That's the aim of SEO-driven content marketing. But where do you start, what should you be paying, and how do you make it work for your ecommerce business? In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store through search engines. Sebastian Bryers is the founder of Ora Organic: plant-based, sustainably sourced, cruelty-free supplements formulated by a Nutrition Council and flavored by an in-house chef. This is his process.More
  Topics: kind, thats, customer, strategy, lot, seo, questions, proven, yeah, youre, content, really, process, think, outsourcing.
• Alibaba launches Tmall Global in English portal for sellers - Alibaba has launched Tmall Global in English, making it easier for sellers of all sizes to capitalise on Chinese shoppers’ demand for quality imported products.
  Topics: portal, international, tmall, store, sellers, alibaba, chinese, merchants, website, brands, process, english, global, launches.
• An Post opens Dublin Parcel Hub - An Post has opened its new Dublin Parcel Hub, a 15 million euros investment in automated parcel processing. The logistics center is 50,000 square meters big and should significantly increase An Post’s parcel processing capacity. The new technology, which is self-learning and recognizes all Irish locations, enables the Irish postal… Continue reading
  Topics: data, post, million, parcels, parcel, processing, world, process, opens, hub, dublin.
• B2B Buyers Have High Ecommerce Expectations - Manufacturers and distributors know that they need to offer their products online for easy, self-service ordering. But many of those same businesses fear they won't be able to meet customer expectations.
  Topics: process, orders, ecommerce, buyers, purchasing, expectations, product, shopping, customers, high, ordering, b2b.
• B2B Ecommerce Helps Sales Teams (and Customers) - Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not evolve.
  Topics: b2b, quote, process, order, helps, buyers, customers, ecommerce, need, sales, digital, teams.
• Brooklinen launches a pop-up shop in NYC - Brooklinen, the direct-to-consumer bed linens brand, has today announced the opening of a four-month pop-up shop in NYC. The company has been around for four years thus far, and recently hit $100 million in revenue after raising just $10 million in funding. Part of the company’s success comes down to its attention to detail. The […]
  Topics: nyc, shop, purchasing, dont, customers, process, popup, launches, purchase, holidays, sheets, inventory, brooklinen.
• Building an Ecommerce Business, Part 6: Finding Employees - Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. This is the sixth episode in my series of conversations on building an ecommerce business
  Topics: series, employees, refining, spoke, ecommerce, sixth, site, building, process, right, hiring, finding, business.
• Building an Ecommerce Business, Part 6: Hiring Employees - Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. For this interview, I spoke with Ayman Al-Abdullah, president of AppSumo, about his hiring method and how it has evolved
  Topics: hire, hiring, youre, candidates, job, business, building, process, candidate, employees, company, description, ecommerce.
• Creating personalized adventure books with your child as the star – the story of Bang On Books - Reading has the power to spark children’s imaginations, transporting them to magical places where anything is possible. Taking this idea a step further, Bang On Books personalized adventure books fully immerse kids in stories where they become the main character – the hero. “Bang on” is a colloquial British term describing an item as being […]
  Topics: development, child, books, personalized, woocommerce, bang, site, process, online, star, creating, adventure, book, simon.
• Custom framing startup Framebridge is opening two retail stores - For a long while, you couldn’t swing a bag of cats around without hitting a retailer looking to create a digital presence. Now, the inverse is growing in popularity, with many digital-first retail brands looking to set up a brick-and-mortar shop. The latest is Framebridge, a custom framing startup that has raised more than $67 […]
  Topics: startup, tynan, expensive, stores, framed, retail, framebridge, store, custom, opening, process, price, framing, getting.
• Custom framing startup Framebridge picks up $30 million Series C - D.C.-based Framebridge today announced the close of a $30 million Series C financing round led by T. Rowe Price Associates, Inc. with participation from existing investors SWaN & Legend Venture Partners, Revolution Ventures, and NEA. Launched in 2014, Framebridge offers affordable and convenient custom framing via its website and mobile app. The idea for the […]
  Topics: framing, company, startup, process, price, custom, picks, tynan, c, production, website, users, series, framebridge, framed, million.
• Demystifying the Due Diligence Process - Bill D’Alessandro of ElementsBrands is back on the show today to discuss all the ins and outs of due diligence. Due diligence is the process that you go through when you are purchasing a company, from sending an LOI (letter of intent) to signing the closing paperwork. Bill has bought many companies and knows this topic well, so listen in if you’re looking to buy or sell a company and want to be sure your money is safe. You’ll learn: What due diligence [...]
  Topics: demystifying, bill, company, today, diligence, important, dalessandro, youre, youderian, process, understandhow, topic.
• Dependency Upgrades: why commerce software engineers need a policy and process - For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively. In order to ensure...
  Topics: dependencies, need, engineers, software, libraries, version, vulnerabilities, performance, versions, upgrading, upgrades, process, commerce, dependency, policy, upgrade.
• Even More Requirements for Facebook Advertisers - Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements.
  Topics: verification, efforts, facebook, ad, week, advertisers, political, ads, users, process, requirements, changes.
• Everything You Need to Know About Business Process Automation - When I think of automation, my first thought is that judgment day from "The Terminator" is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers' adoption of artificial intelligence has grown by 44% since 2017.
  Topics: automation, tasks, customer, process, team, need, software, human, tools, help, business, know.
• Everything You Need to Know About Ripple - Bitcoin might command most of the public’s mindshare on cryptocurrency, but Ripple is a company you definitely don’t want to overlook. Founded in 2012, Ripple sells a currency settlement and exchange platform and issues the third largest cryptocurrency (based on market capitalization) in the world. But its value proposition doesn’t stem from being a Bitcoin copycat. It actually stems from being one of the most unique cryptocurrencies on the market.
  Topics: xrp, bitcoin, ripple, global, transactions, payment, system, need, know, process, financial, institutions.
• Everything You Need to Know About Using the Waterfall Methodology - Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success -- and which didn’t -- they could improve their efficiency, effectiveness, and productivity at work.
  Topics: system, process, using, software, systems, developers, design, project, need, stage, requirements, methodology, waterfall, know.
• Ex-GoPro exec launches clothing startup that does away with sizes - Finding clothes that are the right fit can be a laborious, psychologically challenging experience. RedThread, a custom clothing startup founded by former GoPro VP of Direct to Consumer, E-commerce and Digital Meghan Litchfield, aims to do away with sizes and instead focus on actual fit. “What we’re doing is we’re kind of challenging the apparel […]
  Topics: fit, women, technology, launches, body, exgopro, clothing, clothes, startup, exec, does, away, litchfield, process, redthread, apparel, sizes.
• Facebook Has Published Its Internal Community Standards and Will Roll out a New Appeals Process - Facebook has published its internal enforcement guidelines. 
  Topics: wrote, standards, appeals, internal, public, violence, roll, facebook, content, community, published, guidelines, process, statement, times.
• Fulfillment By Amazon Creates New Challenges For Merchants: What Are My Alternatives? - In times of hardship, your business needs to be able to adapt quickly. This is currently the case for third-party…
  Topics: business, fulfillment, inventory, alternatives, products, order, need, fulfill, amazon, process, youll, orders.
• HQ2 fight continues as New York City and Seattle officials hold anti-Amazon summit - The heated debate around Amazon’s recently announced Long Island City “HQ2” is showing no signs of cooling down. On Monday morning, the Retail, Wholesale and Department Store Union (RWDSU) hosted a briefing in which labor officials, economic development analysts, Amazon employees and elected New York State and City representatives further underlined concerns around the HQ2 […]
  Topics: seattle, york, workers, council, process, continues, hq2, hold, antiamazon, summit, officials, amazon, economic, promised, state, city, amazons, fight.
• Honestbee seeks court protection, owing creditors US$180 million - Sinking in debts of around US$180 million, Singapore grocery retailer Honestbee is seeking court protection from creditors to allow it to restructure.
  Topics: honestbee, protection, million, process, restructuring, koo, seeks, us180, streamline, company, creditors, court, owing, statement, parties.
• How Businesses Can Process Payments Without Stress - If you can reliably provide customers with peace of mind during checkout, you'll come out on top.
  Topics: customers, processing, stress, youll, system, paymentprocessing, process, checkout, businesses, options, payment, payments.
• How HubSpot's Recruitment Team Aims to Use Greenhouse to Mitigate Interview Bias - Diversity, inclusion, and belonging are major points of growth for most businesses right now, and for good reason -- diverse teams can help companies increase revenue by 19% and enable companies to outperform industry norms by 35%.
  Topics: inclusion, technology, sharing, help, hubspots, interview, mitigate, pilot, bias, tool, recruitment, process, team, teams, aims, greenhouse.
• How To List Products On Amazon With Amazon Sales Channel In Magento - Say goodbye to the complex and time-consuming process that you experience when listing products on Amazon. Read more.
  Topics: amazon, channel, process, product, magento, store, products, list, asc, sales, catalog, listing.
• How You’re Sabotaging Your Content Marketing - Aaron Orendorff, founder of iconiContent, joins the show to school us—myself included—on all things content marketing. We dissect the process of researching, writing, and optimizing Aaron’s article “What Is the Future of Ecommerce?”, and he shares his tips on how I can revamp my 2019 State of the Merchant Report. Listen in as Aaron explains [...]
  Topics: tips, viral, aaron, content, creating, youre, writing, marketing, sabotaging, youderian, process, orendorff, wrote.
• How retailers can make the most of the Now Economy - From Amazon Prime to Alibaba, it is the speed of virtual or physical delivery that has thrilled users in what has been dubbed ‘the Now Economy.
  Topics: shipping, delivery, provision, supply, retailers, service, truck, process, economy, retail.
• How to Buy Business Software, According to HubSpot's Learning & Development Manager - As someone who manages HubSpot's learning technology, I've gone about buying software the wrong way at times. I've pushed ahead without the right technical partners, I've missed a contract auto-renewal deadline, and I've rolled out changes to my team without empathy for how it might affect their day-to-day.
  Topics: development, according, need, reason, learning, ive, buying, youre, process, share, software, buy, business, manager, team, hubspots.
• How to Conduct Successful Remote Interviews, According to HubSpot's Recruitment Coordinator - For your business to thrive, it's undeniably critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well.
  Topics: process, interviews, conduct, interview, according, candidate, video, coordinator, hubspots, work, recruitment, interviewing, virtual, remote, troubleshooting, candidates, successful.
• How to Design Your eCommerce Site for More Conversions - To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
  Topics: conversions, checkout, website, process, mobile, conversion, users, ecommerce, product, design, customer, visitors, site.
• How to Find a Name for Your Online Store - Ever noticed how the name “Google” progressively became a standard vocabulary for “search on the internet”? It has become so common that people are now getting away with otherwise contradictory statements like “let me Google that on Yahoo.” Admit it.… Continue reading How to Find a Name for Your Online Store
  Topics: business, google, process, thats, store, friendly, trademark, vocabulary, simple, cant, words, online.
• How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses - Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale!
  Topics: sale, shopify, online, business, businesses, buyers, marketplaces, buy, sellers, buying, sell, process, youre.
• How to Get on Board With the Digital Transformation [+ Templates] - Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. Consumer buying behavior has drastically changed -- today, the majority of consumers are purchasing products online, including almost 70% of millennials.
  Topics: digital, business, online, help, businesses, sales, process, free, software, templates, board, transformation.
• How to Migrate from Magento to WooCommerce (and Why You Should) - Looking for a user-friendly, affordable alternative to Magento? Now’s the time to migrate from Magento to WooCommerce. Learn how and why you should.
  Topics: theme, process, migration, woocommerce, store, migrate, support, functionality, wordpress, data, magento.
• How to Process Negative Feedback Without Triggering a Stress Response [Infographic] - Employee feedback is an undoubtedly critical component of long-term career growth.
  Topics: triggering, upa, doesnt, youve, receive, mean, process, infographic, undoubtedly, feedback, negative, help, manager, stress, response.
• How, Where, & When to Find an App Developer for Your Business - A few years ago, I was on the myVEGAS app playing the slot machines. This is one of my favorite apps because I can play a game for free and redeem rewards like free hotel rooms and free buffets in one of my favorite places — Las Vegas. As I was getting some free spins, I thought to myself, "I wonder how this app was made … "
  Topics: team, understand, app, developers, business, important, looking, youre, work, process, developer.
• HubSpot's 5-Step Process to Fix Images With Facebook Debugger - With 2.4 billion monthly active users on Facebook, it's important that your posts show up correctly in the newsfeed. But we've all been there. You're drafting a post and the wrong image shows up in the preview. Or worse, no image is showing up at all. How can you fix this?
  Topics: tool, open, images, process, facebook, debugger, 5step, post, graph, url, hubspots, image, fix, blog.
• I Added 423 Products to Oberlo. Here’s How I Managed the Volume. - One of the greatest things about building a Shopify store is that there are a lot of automated parts that help make running an online store a little bit easier. On Shopify, automation can include abandoned cart emails, order processing with certain apps, and email forwarding. On Oberlo, in only […]
  Topics: online, process, products, help, product, shopify, managed, oberlo, heres, added, add, volume, store, number, list.
• I Published 60 YouTube Videos in 30 Days. Here's What Happened. - You can't deny that video is a vital part of any business's marketing strategy in 2019.
  Topics: team, didnt, project, process, days, video, videos, youtube, things, publishing, published, heres, happened, work.
• Key Benefits Of An Order Management System - Customer expectations, product demands, and order management systems have changed. As customers increasingly drive the buying journey, merchants must adjust quickly to ensure they are delivering a seamless customer experience in a way that is cost-effective for their businesses.  Read more. 
  Topics: inventory, customer, process, system, customers, business, expect, order, channels, key, benefits, management.
• Klarna launches financing program Boost - Klarna has launched its own financing program for SME retailers in Europe. The new initiative is called Boost and is aimed to further support retailers in accelerating their growth. The company promises the application process will be simple and straightforward. Klarna’s Boost is currently available in Austria, Denmark, Finland, Germany,… Continue reading
  Topics: program, klarna, merchants, sales, process, launches, support, financing, simple, company, boost, retailers.
• Magento Acquires New B2B Technology - Magento launches a new B2B technology released for eCommerce.  Accorin, a Magento innovator developed a new workflow approval process for B2B clients, fulfilling a commen requirement for B2B purchasing. Read more about this the new B2B capabilities. 
  Topics: approval, acquires, process, business, commerce, capabilities, b2b, technology, orders, order, magento.
• Manufacturing Lessons from a Nike Veteran - Kristina Kurcinka spent over 10 years working at Nike in everything from design, all the way to manufacturing, and has seen the whole process firsthand. She shares the lessons she learned there, particularly in manufacturing where she was responsible for some of Nike’s production in Asia. And yes, she’s rubbed elbows with Kobe Bryant before! [...]
  Topics: nike, veteran, thats, youre, think, lot, manufacturing, working, know, maybe, process, lessons, im.
• Media Planning: The Ultimate Guide - For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members.
  Topics: share, guide, content, business, planning, media, ultimate, social, plan, audience, templates, process.
• MyToys handles customs fees for Swiss shoppers - The MyToys Group lets Swiss consumers shop online easier, after it has optimized the ordering and shipping process for its customers in Switzerland. A partnership with Swiss Post enables the German retail company to offer its Swiss customers shorter delivery times, a simpler return process and no customs fees. It Continue reading
  Topics: shop, fees, switzerland, customers, shoppers, mytoys, handles, simpler, delivery, swiss, process, customs.
• Optimizing Your Payment Process for a Successful Holiday Season - Read about five things you should review on your store to ensure a smooth, customer-friendly payment process this holiday season.
  Topics: season, business, holiday, process, payment, paypal, checkout, optimizing, mobile, offering, customers, site, customer, credit, successful.
• Podcast 38: How you sell a business—“the Deal Process” - In this episode, Drew talks about the three highlights of how deals go down in the private equity process. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Three highlights on how deals go down in the private equity Links / Resources FE International Quiet Light […]
  Topics: buyer, process, gonna, deal, company, wanna, multiple, youre, diligence, businessthe, podcast, sell, business.
• Pointers on Backing Up Ecommerce Data - Backups are an insurance policy for your ecommerce store that you hope never to use. Unfortunately, many backups aren’t adequate. The purpose of a backup is to recover the code and ...
  Topics: backups, restore, save, server, backup, hosting, data, store, pointers, hosts, backing, process, ecommerce.
• Pre-Employment Testing: How VerifyWP are Making it Easier to Hire The Right WordPress Developer - Do you know how to hire the right developer? This is the question VerifyWP shines some light on, with regards to technical WordPress developers. A Problem That Hit Close to Home The problem of finding and hiring really great WordPress developers dogged Jonathan Martin for years. In his decade of running an agency, he’d found […]
  Topics: wordpress, developer, right, developers, sample, verifywp, hire, candidates, woocommerce, tests, job, process, hiring.
• Principles by Ray Dalio: A Book Summary - Ray Dalio, one of the most successful entrepreneurs of our time, is humble about what he knows. The founder of Bridgewater Associates, a prominent investment management firm, and the world’s 79th wealthiest person, he understands what it takes to be successful. Dalio attributes his success to a set of principles […]
  Topics: work, book, summary, life, process, bridgewater, ray, reality, principles, company, better, dalio, need.
• Rational Decision Making: The 7-Step Process for Making Logical Decisions - Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people -- choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.
  Topics: decision, process, social, decisions, email, potential, solution, making, 7step, rational, organic, growing, problem, solutions, traffic, logical.
• Real estate startup Homie plans to expand to more cities with $23 million in Series B funding - Homie has made an impression among younger, first-time home buyers in the Utah and Arizona markets for cutting out the traditional closing costs, 6% real estate commissions and arduous paperwork associated with traditional home sales. It now plans to explore opening up in three new markets and will begin a Vegas launch in March with […]
  Topics: funding, vegas, commission, startup, work, technology, million, series, traditional, homie, real, plans, company, techcrunch, estate, expand, process.
• Recommended checklist for a successful ecommerce replatforming project - Whether upgrading or replatforming your ecommerce solution there are many things to consider during the digital project. Here’s a recommended checklist to keep in mind for a successful ecommerce replatforming project.
  Topics: process, business, project, seo, successful, support, recommended, team, replatforming, platform, ecommerce, timeline, traffic, checklist.
• Salesforce adds integrated order management system to its arsenal - Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way. “This is a new product built from the ground up on the […]
  Topics: process, systems, tools, arsenal, integrated, customers, think, techcrunch, system, adds, order, management, service, salesforce.
• Splice teaches AI to sell Similar Sounds as users double - Splice is blowing up like a hit song. The audio sample marketplace has doubled revenue and user count in a year, and now reaches 3 million musicians. Many pay $7.99 for unlimited access, and 70% of subscribers visit weekly to hunt down the freshest and trendiest sounds to give their tracks that special something. But […]
  Topics: ai, splice, theres, teaches, artists, million, sounds, similar, music, sell, martocci, process, sound, techcrunch, users, double, thats.
• The 3 Keys to B2B Success by Kravet’s Jesse Lazarus - Ahead of his talk at B2B Next, Lazarus has revealed how Kravet has become the home furnishing industry’s leading trade supplier
  Topics: success, customer, keys, content, experience, site, b2b, kravet, kravets, lazarus, magento, process, commerce, jesse.
• The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs - When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months.
  Topics: hubspot, process, spend, hubspots, sales, users, optimize, facebook, ads, costs, ad, uses, audience, goals, 5step, cost, advertising.
• The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs - With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
  Topics: costs, advertising, crm, search, process, uses, keyword, ad, software, free, hubspot, ads, google, keywords, 8step, optimize, match.
• The Evolution of the B2B Buying Process - Before we go any further, let’s daydream a bit, shall we? Picture this:  A brand new prospect lands on your…
  Topics: evolution, product, buyers, customers, companies, need, information, b2b, buying, customer, process.
• The Onboarding Process That Makes New Hires Fall in Love With Your Company All Over Again - It was the first day of my first internship in college. When I walked in the doors, my boss gave me a brief, 20-minute rundown on how the organization was structured, what my role entailed, and what my first assignment would be. Then, I found my cubicle and got to work ... feeling both largely unprepared and frustratingly secluded.
  Topics: hire, team, process, fall, hires, help, makes, role, company, ask, necessary, love, onboarding.
• The Science of Decision-Making: How Your Customers Decide What to Buy - Dual process theory is the idea that there are two different systems at work during the decision-making process: system one and system two. One process is automatic and unconscious while the other is controlled and conscious. Here's the step-by-step guide to using dual process theory to boost your on-site conversions and sales.More
  Topics: system, example, appeal, decide, buy, decisions, decisionmaking, science, process, products, visuals, customers, decision, purchase, rational.
• The Simple 2-Step Process for Calculating Your Market Size - When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.
  Topics: 2step, process, services, market, revenue, total, calculating, generate, products, potential, size, simple, addressable, maximum.
• The Simplest Answer to, "What Is Product Marketing?" - Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question -- but don't worry, it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere ... even on Google.
  Topics: market, process, marketers, marketing, launch, sales, does, answer, simplest, product, products, team.
• The Ultimate Guide to Publishing - It’s an incredibly exciting time to be an author.
  Topics: manuscript, work, ultimate, selfpublishing, agent, guide, book, authors, publisher, publishing, process, traditional.
• The Ultimate Guide to Storytelling - An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
  Topics: good, ultimate, readers, art, tell, guide, storytelling, process, youre, audience, helps, share.
• Use dynamic CTAs to close more B2B leads - B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see.
  Topics: tactics, sales, ctas, community, techcrunch, marketing, growth, dynamic, leads, close, thats, b2b, worlds, offline, retailers, process.
• Using Human-Centered Design to Create Better Products (with Examples) - To understand what human-centered design is, let’s start with what it isn’t.
  Topics: consumers, needs, design, products, process, problem, humancentered, solve, solution, examples, better, product, create, using.
• We’ve Improved the Bulk-Ordering Process with CAPTCHA Solver - Oberlo has made it easier for dropshippers than ever before. By giving you an easy-to-use platform, our merchants are able to build successful stores that make sales and generate real cash.  We know Oberlo users are excited to create successful dropshipping stores but don’t want to be slowed down by […]
  Topics: order, captcha, solver, bulkordering, placing, weve, process, bulk, orders, improved, automatically, pro, oberlo.
• What Two High School Students Can Teach Marketers About Empathy - Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life.
  Topics: problem, lauren, teach, process, high, vida, marketers, empathy, solution, think, thinking, students, design, school, yohana.
• Why HubSpot's Director of Analytics Wants You to Make Data More Human - Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s talk about a few ways to do this.Firstly, start to switch your reporting focus from demographic data to psychographic and behavioral data. This should be a major change your organization makes in how and why you collect data. We’ll talk more about how to do this later in this article.Secondly, expect democratization of data. Today, data is difficult to gather and is typically controlled by a dedicated marketing analytics team. While this may be a good way to collect and manage your company’s data, it can create a silo that alienates your data from the people at your company who can actually apply and learn from it.In 2020, expect analytics teams to start making data more accessible for all employees. To jump start this process within your organization, invest in systems that automate your marketing reporting and make it easier for your employees to access that information. Teach employees how to properly apply this data, too.Strive for efficiency and alignment across your organization. Here are a few ways to do this: 1. Align all departments within the organization around being a data-driven company and agreed-upon goals. 2. Choose and define a home for your marketing data. Where does your data live? Is it currently available? How can employees access it? 3. Avoid common marketing reporting mistakes, including one-off reports and random data pulls. These waste time and produce inconsistent data that doesn’t speak to your audience or contribute to real results. 4. Document your marketing reporting process — this might look something like: gather data, define important patterns, automate, and repeat. Instead of assigning different roles or teams to each part of the process, consider dividing up your marketing reporting workload by data source. This will allow the same people to see your data through from collection to application. Keep Investing in Attribution to Identify Bottom-Line Impact In 2020, continue focusing on marketing attribution reporting. When did customers first touch your brand? When did they last touch it? Where are your visitors and customers coming from?According to our 2020 State of Marketing report, only 50% of companies are currently using attribution reporting — and almost 30% answered “No.”
  Topics: data, human, employees, process, demographic, wants, start, attribution, hubspots, director, teams, reporting, marketing, analytics, organization.
• Why Mobile Shoppers Prefer a Simplified Checkout Process - 3 Key Findings from the Mobile eCommerce Optimization Initiative
  Topics: merchants, cart, increase, checkout, shoppers, experiment, rpv, prefer, page, results, mobile, simplified, process.
• Zumper raises $46M more to take on Zillow and the rest with its apartment rental platform - While the property market in the US appears headed for a slowdown, a startup that’s honing in on rentals is doubling down on growth. Zumper, a San Francisco-based startup that has built an end-to-end platform to source, rent out and help service apartments across the US, has raised another $46 million in funding — money […]
  Topics: raises, rest, landlords, apartment, zillow, rental, million, 46m, tenants, services, search, process, capital, listings, platform, zumper.