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Top 2022 resources on product

Best product resource in 2022.
Learn more about product to improve your e-commerce strategy.

  • 10 Great Examples of Welcome Emails to Inspire Your Own Strategy - We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression.
    Topics: value, email, welcome, customers, inspire, strategy, help, product, customer, great, emails, subject, examples.
  • 100ms secures $20M to power next generation of live video apps - Live video conferencing infrastructure startup 100ms, based in India and the U.S., has raised $20 million in Series A funding to power the next generation of live video apps, coming barely five months after closing a seed round. This latest round was led by Falcon Edge’s Alpha Wave Incubation, with participation from Matrix Partners India […]
    Topics: startup, infrastructure, online, platforms, techcrunch, live, 20m, apps, secures, 100ms, power, video, generation, months, product, build.
  • 11 Companies on Pinterest That Are Crushing It - If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.
    Topics: products, product, search, account, companies, crushing, pinterest, users, brand, brands, content, pins.
  • 3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them [New Data] - Each year, the Super Bowl teaches us a lot about healthy competition. But -- we don't always see it play out on the football field. 
    Topics: loved, consumers, learn, ads, marketers, cable, commercial, video, relatable, ad, super, data, bowl, product, viewers.
  • 3 Sure-Fire Ways to Drive More Online Demand for Your Products - Use these three levers to drive the best online traffic to your product pages.
    Topics: products, conversion, surefire, quality, need, product, consumers, digital, demand, brands, content, traffic, online, ways, destiny, drive.
  • 34 of the Best Website Designs to Inspire You in 2022 - Your website inspiration journey starts here.
    Topics: best, website, webby, product, way, designs, site, inspire, design, makes, day.
  • 4 Ways to Differentiate Your Emerging Ecommerce Brand - Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
    Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
  • 5 Examples of Off-site Social Proof - Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
    Topics: example, consumers, products, proof, examples, testimonials, product, page, social, endorsement, offsite, instagram.
  • 5 Often Overlooked Ways to Thrive on Walmart Marketplace - Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
    Topics: overlooked, customers, images, thrive, ways, product, walmart, marketplace, shipping, sure, strict, pricing, products.
  • 59 Focus Group Questions for Any Purpose - Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group's goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.
    Topics: productservice, questions, question, product, focus, think, company, industry, group, come, purpose.
  • 6-Figure in Sales Before Launch and Building a Sustainable Future - After seeing the amount of waste created by single-use items caused by COVID-19, Miles Pepper and Martica Wakeman created re-fillable sanitizer dispensers made from reclaimed ocean-bound plastic and launched Sanikind. Backed by thousands on Kickstarter, Sanikind raised over $300,000 before its launch. In this episode of Shopify Masters, Martica shares the journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.More
    Topics: 6figure, really, youre, thats, sustainable, kickstarter, future, sanitizer, going, launch, lot, sustainability, know, product, sales, building.
  • - We’ve rounded up 75 print-on-demand product ideas that exist on the market right now, so entrepreneurs can stock their stores with them.
    Topics: print, product, youre, sell, customers, ideas, designs, demand, easy, products, printondemand, store.
  • 9 Types of Influencer Marketing Campaigns - How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
    Topics: sales, marketing, build, influencer, influencers, campaigns, brand, campaign, drive, types, products, example, product.
  • A Model for Choosing Products to Sell - Commodities typically have lower profit margins than manufactured goods or transformational products. For merchants, understanding the difference could determine success or failure.
    Topics: manufactured, competition, product, model, profit, face, sell, gilmore, choosing, pine, products, relatively, goods.
  • - If you’re a wannabe UK entrepreneur looking to dabble in the waters of eCommerce, you’re in the right place. Today we’re reviewing ShopWired, a UK-centric eCommerce platform. More specifically, we’re listing ShopWired’s most notable features and pricing so that hopefully,… Continue reading A ShopWired Review: Is This The Best Solution for UK Entrepreneurs?
    Topics: best, solution, uk, products, shopwired, customer, customers, variations, entrepreneurs, review, platform, product, stock, create.
  • API-first or Dressed-Up Middleware - How to Know if Your Commerce Platform is Truly API-first? In case you missed it, last week I covered what it means to be API-first, and how that’s different from a code-first approach. In this piece, I’ll write more about what API-first means for commerce, and why it’s not as hard to implement as you may think. The lingua franca amongst commerce vendors in 2022 is composable and API-first. It’s why I invested in Moltin years ago and why I joined Elastic Path in 2020 to run the product team. There’s a foundational shift in how modern software is built and consumed. First software ate the world, then a16z’s Martin Casada highlighted in 2017 that world is now available through an API. Given that “ecommerce” is a well established market, there are a lot of legacy systems masquerading as API-first, bringing along all their complexity for the ride. One can “API anything” – but, in doing so, one does not become API-first. When considering a new commerce technology, potential buyers should understand that API-based platforms generally come in two forms: API-first approach: Cloud-native APIs built from the ground-up to simplify communication between systems to facilitate rapid-cycle application development. Stripe is a great example here.   API-secondary approach: Legacy monoliths that have refactored existing architecture constructs and capabilities to make them available via APIs but bring all the complexity of the legacy architecture along for the ride. Most of the companies I worked for in the first decade of the 21st century come to mind here. The benefit of an API-first approach is that the APIs are lightweight and can be designed to be easily extended to serve a variety of specific use cases. For complex use cases, it’s possible for developers to design these APIs to communicate with one another and streamline requests that pull related data in. This approach removes a lot of the complexity that comes with a disassembled monolith. Legacy monoliths, on the other hand, offer a broad spectrum of APIs to serve a myriad of use cases. While that comprehensiveness may seem appealing at first, it drags along all the complexity originally designed into the monolithic architecture. Refactoring does not eliminate complexity; it simply presents it via new interfaces. As a result, we often see vendors tout their support for tools such as GraphQL as a benefit, when in actuality, a separate orchestration layer serves to combine their many disparate APIs into useful functional requests. Let’s get into these two issues a bit more.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library Simplified Request/Response Elastic Path Commerce Cloud was purpose-built for the singular function of supporting commerce applications powered by the catalog. That means the request/response model works seamlessly, abstracting away unneeded complexity behind the scenes, rather than surfacing it all for the developer to navigate. For example, a single call is designed to return all the information needed to support building a product details page. An API call for this purpose would return: Full product details and attributes, including custom and product-specific details. Situational pricing, such as rules for a specific channel, customer or other rule-based pricing. For example, a northeast price book vs. a southwest price book can be automatically returned based on request parameters. All available product variations and options, as well as the mapping of those options to the specific child product for adding to cart. This includes all possible iterations of sizes, colors and SKUs. Availability information. The Elastic Path Commerce Cloud REST APIs have only four ways to interact. For example, following REST standards: To create a product, the products endpoint is called with an HTTP POST request To retrieve, a GET is called To update, a PUT is called To remove, an HTTP DELETE is called. To contrast, in monolith conversions, there could be dozens of actions required to be called to perform those four simple functions to manage a product. Because Elastic Path Commerce Cloud is built with commerce product information in mind, following REST standards keeps it simple. That way, developers can focus on building out the specific business value instead of navigating the many dozen actions a monolith conversion may require. No Need for Separate Tools as Intermediaries As mentioned above, monoliths with hundreds of discrete APIs need orchestration, and will often require a tool such as GraphQL between the APIs and the front end. This is not the case with an API-first platform like Elastic Path Commerce Cloud. Additional orchestration tools are required due to the under-fetching issue common among monolith conversions. By mapping the various APIs to GraphQL and using the query language to combine many APIs together, developers have to do a significant amount of work to get the same result available in a single Elastic Path Commerce Cloud call. It’s important to consider the performance aspect of this issue. Think about adding a GraphQL call to the backend APIs that then respond to GraphQL, and finally GraphQL responds to the initial request. This adds latency and degrades performance, where Elastic Path Commerce Cloud allows you to call your APIs directly by combining related data into a single call. Consider the following common extended API use case: a customer wishlist. Normal REST APIs would require several API calls to get the customer data and wishlist items. With Elastic Path Commerce Cloud, the customer API can be extended with a “one to many” relationship to products that are on the customer’s wishlist. Then, a single request of the customer record can be made that does not “include” the products in the wishlist. Or, if the endpoint is called with the query string include=wishlist_products, all of the products on the wishlist will be returned. This avoids the need for an interstitial tool such as GraphQL. Abstracting Away Complexity with API-first To sum it up, API-first commerce platforms like Elastic Path Commerce Cloud can make it much simpler to take advantage of the flexibility and combinatorial power of the API economy. It doesn’t have to be difficult to assemble a platform of components that create competitive differentiation for your commerce experiences. Or your team can focus on building custom components that matter most to your customers. Regardless of your strategy, to avoid legacy baggage and complexity, API-first is key.
    Topics: called, apis, path, elastic, dressedup, complexity, middleware, cloud, customer, apifirst, product, commerce.
  • Bazaar raises $70 million from Tiger Global and Dragoneer to digitize Pakistan’s retail - Dragoneer Investment Group and Tiger Global are backing Bazaar, a startup that is attempting to digitize Pakistan’s retail with e-commerce, fintech and last-mile supply chain solutions, they said today, joining a growing list of high-profile investors making large bets in the South Asian market. The two investors are leading Bazaar’s $70 million Series B funding. […]
    Topics: product, retail, khata, merchants, raises, pakistans, global, bazaar, techcrunch, credit, easy, digitize, startups, cities, dragoneer, tiger, startup, pakistan, million.
  • Best eCommerce Order Management System - Any eCommerce platform requires applications to manage necessary functions. One of those applications is an OMS or Order Management System. Let’s get into what these systems are and provide examples of top providers in the market today. What is an Order Management System? Businesses across channels or eCommerce businesses and sellers use an OMS to streamline and automate the sales and fulfillment process from POS to delivery. An OMS system is multi-dimensional and faceted; it touches all aspects of your business from the customer to your sales channels and products, to inventory levels, customer service, and all aspects of the ordering process from printing and packing to shipping. In the securities market, an order management system is used to transact orders in an efficient and cost-effective manner. Brokers and dealers use an OMS when filling orders for various types of securities and can track the progress of each order throughout the system. An OMS in the Financial markets may also be referred to as a trade order management system. What should an effective OMS do? The purpose of an eCommerce OMS is to automate the order fulfillment process so you can focus on decision-making and relationship building. An OMS speeds the process to fulfillment, so your customers are satisfied, and your business model stays solvent. Forecasting capabilities within an OMS can also prevent stockouts – a costly consequence for businesses of all sizes. Here are a few OMS providers and what differentiates them in the market. What works for your business? You may ask yourself a few questions: How well will it integrate with my content platform? What features do I need? How fast can I make changes to processes? What's my budget? What OMS systems work best with my business model/channel? Can I customize it for alternate payment methods and discount pricing? Do I need options for multiple currency management? How will my business change in the next 3-5 years, and will this system scale? While this isn’t a complete list by any means of all the providers in the market, one of these may resonate with you based on your specific needs. See Why Headless Commerce is the Future of Commerce Imagine a Commerce Experience and See it Come to Life with Headless eCommerce Platforms by Elastic Path. Go to Headless Commerce   Brightpearl Headquarters: Bristol, UK Brightpearl.com Brightpearl allows for different types of fulfillment options such as partial or multi-location, or through Amazon. They are touted for their ease of doing business and their customer support team. While they are a more expensive option, they score high with customers when it comes to data integration functionality.   Fluent Commerce Headquarters: New South Wales, Australia Fluentcommerce.com Fluent Commerce has out-of-the box functionality with the flexibility to launch quickly and a rapid time to value. They are known for scalability as your business needs change. Speed to market and adaptability are key strengths.   Jetti Headquarters: Bath, England Jetti.io Jetti streamlines operations by automating drop shipping. It integrates well into any platform whether that is eCommerce, accounting functions, or shipping couriers connected through your store. Synced information connecting inventory and pricing so you have a clear picture of the state of business, as well as the ability to upload catalogs and other product data sources as needed.   Orderhive Headquarters: Newark, Delaware Orderhive.com Orderhive offers a wide range of features to manage complexities with a reasonable price tag; including custom tagging for order identification, pre-order, backorder, or partial fulfillment situations, and the ability to convert in multiple currencies.   QuickBooks Commerce Headquarters: Singapore Quickbooks.intuit.com Capitalizing on its credibility in the accounting software market, QuickBooks Commerce is known for its flexibility and affordability in the OMS category. The application integrates well into other eCommerce platforms and offers business intelligence tools to aid in decision making.   Salesorder Headquarters: Chicago, IL Salesorder.com An especially useful tool for companies in the B2B wholesale channel. Robust product features such as sales forecasting and tax automation.   Skubana Headquarters: El Segundo, CA Skubana.com Skubana comes with a learning curve given its extensive offering. A single dashboard provides insights by channel, warehouse, and product. Forecasting tools and sales reports are available to help with daily and long-term decision making as needed.   Veeqo Headquarters: Swansea; Austin, TX; Bishkek, Kyrgyzstan Veeqo.com Veeqo offers a few extra features for retailers such as performance reports and the ability to manage purchase orders and create labels and invoices.   Zoho Inventory Headquarters: Chennai, India Zoho.com Zoho Inventory is known as a small business solution with both paid and free versions. All the functionality you’d expect such as tracking inventory and sending updates to customers regarding orders, however you can’t use the product offline. You do have the ability to connect with other Zoho products. Ideal for value in a small business and they do score well for continuous product improvements. Moving Ahead With Automation and Convenience in Mind We know. This can be a daunting decision especially when it comes to making business decisions in a rapidly changing landscape. But Elastic Path can simplify your complexities and business needs. Take the time to research and drill down to what really matters in your eCommerce strategy and goals. How can we help? For more information and insights, check out this ebook: Order Management API for eCommerce
    Topics: product, market, system, oms, fulfillment, business, management, best, systems, order, commerce, ecommerce.
  • Better Global Buying Experiences with Duties & Import Taxes at Checkout - Shopify’s new Duties & Import Taxes feature calculates and collects duties and import taxes directly at checkout, giving international customers total cost clarity on their purchase, with fewer surprises at delivery. This leads to fewer parcel refusals, fewer chargebacks, and a higher customer lifetime value.More
    Topics: better, import, codes, buying, hs, tax, product, experiences, global, shopify, customers, taxes, shipping, duties, checkout.
  • Bobbie drinks up $50M to expand infant formula product line - Bobbie is carving out its own piece of an infant formula market poised to be a valued at $103 billion by 2026.
    Topics: drinks, expand, million, 50m, formula, modi, infant, company, line, techcrunch, told, bobbie, market, series, product.
  • Brand Strategy 101: 7 Important Elements of a Company Branding Plan - Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business.
    Topics: elements, business, plan, strategy, branding, important, brands, customer, purpose, brand, product, old, customers, company.
  • Composable Commerce is More than a Cart - It seems the mood music has shifted away from monolith to composable, at least for those organisations looking to gain significant competitive advantage and be able to differentiate themselves by innovative use of technology.  The logic seems clear; select the "best-of-breed" technology at every stage of your development, and progressively up-platform as the requirements grow and change. You may not need a CMS for the MVP / early phases, but you’ll need to plug one in further down the road - that works.  Or the tax engine you currently use is OK until you expand into new regions and need to provide additional coverage, no problem.   However, there are two camps emerging in composable which, whilst on the face of it appear similar but can result in radically different outcomes. Before exploring further, let's look at the typical capabilities that a business needs from a modern commerce solution (in addition to commerce) - front to back: Front end framework - the glass that allows access and enables your team to deliver the UI CMS - to manage rich content so that your marketers can develop the brand images and messaging Search (and Merch) - product discovery, recommendations so that your products can be found, and so that you can deliver the appropriate ranking etc. Promotions - to improve conversion and revenue options PIM - to manage product data, workflows, approval etc. OMS - Order management (and typically complex inventory) so that you only offer what you can sell and deliver on the promise of fulfilment Marketplace – So that you can onboard suppliers and offer third party products and of course various back-end ERP, CRM, etc. A lot of software, but the key thing is that the composable solution should be focused on "what does the business need at this stage of the programme? Put another way, what is the simplest and easiest way of delivering the business outcome, not "best-of-breed" per se, but "best for me" - and that is critical to your selection of a commerce vendor.   Why?   Because, as one starts to review the components and build out a composable commerce solution, it becomes clear that at the very heart, the commerce engine, there are two distinct schools of thought emerging - let's call them minimalist and most complete. Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce On the minimalist side we see commerce vendors pushing pretty much all the functionality onto third parties, and I don't mean things that shouldn't be in commerce like Search, CMS, or Marketplace, but core components that any serious organisation needs to operate at the most basic level.  In here I put capabilities like Catalogue Management, Pricing data and Product Data (Including Bundles and Variations).   The minimalist approach says "oh, that's OK, all you really need is the cart/checkout and the rest comes from 3rd parties." Which is fine, if you are never going to change your current ways of managing your catalogue, pricing, or product data. But that's wrong. And the reason is that you are effectively committing to building a bespoke system, from the ground up, from day one.  Not only does this dramatically increase the cost, time, and risk to the project, but by its very essence, you are committed to custom build, which means it's not covered by vendor support or SLA, SI/Agency lock-in and growing technical debt.   Of course, it also restricts your choices as you move from MVP through the subsequent phases of your rollout.  Without core capabilities you will always have to go outside the commerce engine to manage your catalogues for example - or put another way, you will always have to pay for that capability above and beyond the commerce fee - same for promotions, etc.  The most complete view may look only a little different, but the outcome is radically different. The argument from this camp is that a well-rounded commerce engine will do, functionally, what you need it to do, most of the time, and certainly for the MVP and early phases. Yes, checkout and cart, but also allow you to manage your catalogues, your promotions, your variations, your bundles - you know, the basic things that your merchandising team needs to do to get an offer to your clients and prospects. The result is a quicker, cheaper, less risky rollout; with more time to spend on innovation, less on heavy lifting, and quicker time to revenue. Not only are you not building core commerce from the ground up, but critically, you get to decide when and if to take on additional functionality - do it when the business requirement is there, not from day one when you must purchase because the capability is lacking in the core commerce platform. I guess it's OK to just use your commerce system for a cart/checkout and do bespoke build. But if that's all you are going to use it for, then make that decision with open eyes, and pay accordingly. Choose best for me, don't be forced to take best-of- breed due to lack of capability in the core.
    Topics: product, way, thats, cart, commerce, engine, manage, composable, business, need, core.
  • - Delori is a premium Shopify 2.0 theme designed for fashion and clothing eCommerce stores. It's a popular choice for high fashion brands because it comes with various media-rich tools that make your products pop.  Among other things, it allows online… Continue reading Delori Theme Review: Will This Be Your Next Shopify Theme?
    Topics: product, review, products, page, add, theme, instagram, shopify, customers, delori.
  • Depict.ai raises $17M to give e-commerce sites Amazon-level product recommendation muscle - Amazon rules the roost when it comes to e-commerce, not just because of its size but because of how it uses that to amass large amounts information that it in turn uses to continue feeding the machine with sophisticated product recommendations, relevant advertising, and more to keep people finding things to buy, and buying them. […]
    Topics: techcrunch, amazonlevel, ceo, work, 17m, recommendation, muscle, depictai, raises, sites, product, ecommerce, edholm, platform, cofounder, amazon, data.
  • Drip aims to provide thrill of live commerce to NFTs, physical collectibles - Drip is "Shopify for livestream commerce,” providing tooling so users can run live stream auctions, drops or buy it now formats via Drip’s existing marketplace.
    Topics: live, physical, techcrunch, super, product, nft, collectibles, thrill, aims, provide, ventures, users, nfts, commerce, drip, lawrence, selling, pokémon, video.
  • Ecommerce Product Releases: April 17, 2022 - Ecommerce merchants enjoy non-stop innovation from vendors and service providers. The installment of “Product Releases” includes updates on social commerce, the metaverse, brick-and-mortar, selling on Amazon, and more.
    Topics: merchants, discovery, digital, announced, ecommerce, product, pinterest, commerce, services, releases, shopping, platform.
  • Ecommerce Product Releases: April 3, 2022 - This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes live streaming, next-day delivery, subscription payments, and more.
    Topics: returns, storefronts, releases, ecommerce, product, expansion, platform, merchants, shopping, marketplace, technology, receive.
  • Ecommerce Product Releases: August 15, 2022 - This installment of our twice-monthly rundown of new services for merchants includes updates on same-day deliveries, fraud prevention, SMS purchasing, and more.
    Topics: platform, amazon, releases, app, products, ecommerce, commerce, brands, product, announced, shopify.
  • Ecommerce Product Releases: February 15, 2022 - Twice a month we publish a rundown of new products and services that could interest merchants. This installment includes mobile payments, B2B ecommerce, augmented reality, and more.
    Topics: pay, b2b, tap, try, video, live, ecommerce, platform, announced, releases, service, product.
  • Ecommerce Product Releases: February 3, 2022 - Twice a month we publish a rundown of new services and products that could help merchants. This installment includes headless commerce, AR, AI, and more.
    Topics: releases, fulfillment, catalog, ecommerce, shopping, announced, management, platform, access, product, commerce.
  • Ecommerce Product Releases: March 15, 2022 - Twice monthly we publish a rundown of new services, updates, and collaborations that could help merchants. This installment addresses social commerce, shipping, virtual fitting, more.
    Topics: product, video, launches, meta, merchants, releases, zeekit, technology, program, sellers, ecommerce.
  • Ecommerce Product Releases: March 2, 2022 - Our latest rundown of new services that could help ecommerce merchants includes mobile payments, product recommendations, fulfillment, and more.
    Topics: bigcommerce, announced, releases, monitoring, global, ecommerce, merchants, google, payments, commerce, checkout, product.
  • Ecommerce Product Releases: May 17, 2022 - This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes digital currencies, checkout tools, freight logistics, and more.
    Topics: digital, service, releases, product, returns, shipping, merchants, instagram, fulfillment, customer, ecommerce, platform.
  • Ecommerce Product Releases: May 3, 2022 - Twice a month we publish a rundown of new services, updates, and collaborations that could help merchants. This installment includes updates on augmented reality, international transactions, small business marketing, and more.
    Topics: releases, business, product, ecommerce, ar, aws, merchants, platform, services, announced, small.
  • Ecommerce Product Releases: September 18, 2022 - This installment of our twice-monthly rundown of new services that could help merchants includes updates on live shopping, warehousing and distribution, cryptocurrency, and more.
    Topics: capabilities, sellers, prime, releases, product, brands, amazon, insights, launches, ecommerce, marketing.
  • From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle - Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.More
    Topics: business, going, right, sales, hustle, family, pans, journey, 7figure, able, things, product, thats, youre, lot, recipe, decadelong, really.
  • - The print-on-demand business is on the up. So it’s undoubtedly a business area worth digging into a little deeper. In fact, the global print-on-demand market is expected to reach $10,810m by 2027. That's a projected growth of almost 34% per… Continue reading Gelato Review: Is This POD Solution Worth Considering?
    Topics: free, print, product, gelatos, solution, pod, considering, gelato, printondemand, products, images, shipping, worth, review, design.
  • Harlem Capital leads seed into Because, an e-commerce enablement startup - Because provides a “Canva-like” editing experience for e-commerce managers to design and publish messages aimed at driving conversion rates.
    Topics: team, ecommerce, capital, shopify, seed, investment, website, sales, techcrunch, software, startup, enablement, stansbury, harlem, leads, companies, product.
  • Headless commerce company fabric sews up unicorn milestone following new round - Fabric offers over 300 commerce APIs and associated framework to connect a company’s sales channel to one place and the ability to use the entire commerce suite or individual products.
    Topics: headless, company, techcrunch, commerce, million, following, masud, unicorn, sales, milestone, round, sews, fabric, series, product, platform.
  • Holiday SEO Tips to Increase Traffic During the Busy Shopping Season - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
    Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google.
  • How 500 Marketers are Leveraging Instagram Shopping Tools [Data] - Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.
    Topics: data, instagrams, tools, surveyed, shop, product, social, instagram, shopping, brands, marketers, leveraging.
  • How Do You Pick the Best Theme For Your Online Store? Take Our Quiz - Your website design and layout could win—or lose—a customer for life. That’s why it’s an important step in launching a new brand or rebranding an existing one. Most businesses start with a website theme and tweak it to suit the brand’s needs. How do you choose the right one for you? Start with our interactive quiz, then read on to get the most from your theme.More
    Topics: fit, themes, online, product, pick, quiz, store, shopify, website, best, right, theme, brand, try.
  • How Drupal and Wordpress Mirror the Commerce Buyers Journey - In my last article, I talked about why product-led growth (PLG) in commerce looks slightly different. To sum it up, having multiple stakeholders in the buying process makes commerce a somewhat less straightforward PLG play. Traditional GTM motions still hold a critical role in nurturing the business buyer, while technical buyers can gain a lot of ground testing products in a hands-on manner via PLG. I also covered how many commerce buyers use off-the-shelf products like Shopify as a sort of sandbox for testing the feasibility of new ideas, yet move on when they encounter the upper limits of what the platform can do.  In my previous role at Acquia, I lived this dynamic over and over again. Here’s how it was similar to what we’re seeing in commerce. Web Content Management and Commerce Similarities  Much like commerce, there’s a multi-stakeholder buying process in the content management system (CMS) space. Typically a business stakeholder like a marketer gets frustrated with the limitations of the current website and digital ecosystem surrounding it. Legacy CMS platforms make it difficult to spin up new pages for campaigns, for example. That means the marketer usually has to go to the developer to get a new page set up. With a massive queue for requests, development teams are often unable to meet marketers’ requirements for speed. As with commerce, developers are responsible for figuring out how to execute on a barrage of business stakeholder requests and associated pain points. To get around some of these challenges, we saw a lot of developers experimenting in Wordpress. While the Wordpress platform was simple to onboard and allowed for low-risk trial and error, many of these developers hit limits when it came to flexibility and technical requirements. We saw a lot of “snowflake” situations where certain teams went rogue in Wordpress to develop their own workarounds and later abandoned them, which led to problems further down the road.  Enterprise Capabilities With Experimentation Built In Drupal ended up being a great solution in larger, more complex enterprise deployments or when a customer had a mix of websites large and small and wanted a single CMS platform to address a range of needs. With Acquia, Drupal offered enterprise capabilities (e.g. security, scalability, resilience, etc.) without abandoning the experimentation that came with open source. As a result, brands like Pfizer turned away from their legacy Oracle platform and Wordpress experiments, using Drupal to solve problems big and small.  Drupal’s capabilities became even more powerful as the world moved toward dynamic “digital experiences” involving more channels, new marketing and personalization needs, and more. Today, marketers and developers work as a team, rather than throwing a business requirement over the fence and hoping for a technical solution weeks (or even months) later.  We’re seeing the same pattern happening in the commerce market here at Elastic Path. Business stakeholders like merchandisers demand new capabilities as their business evolves. They want the flexibility to branch out into new channels, bring on new brands, create new product combinations, merchandise micro-moments, and more. They’re hitting limitations with their legacy commerce platforms. And they’re hitting the upper boundaries of what they can do in off-the-shelf products.  Similar to Acquia, Elastic Path addresses a rapidly evolving set of enterprise commerce needs. Our customers get the speed and flexibility of composable application development, (as compared to their clunky legacy platforms) without the limitations of off-the-shelf SMB options. While the path toward PLG may not be as straightforward due to the multi-stakeholder buying process, addressing the needs of both business and technical users doesn’t have to be difficult. A combination of enterprise sales, technical presales and support can prove invaluable for solving problems. It’s about teaching and enabling the customer to meet their unique requirements, helping them experience the art of the possible. Combining that hands-on expertise with the freedom to experiment with the product is key.  For example, there’s a lot of experimentation that can be done with the Elastic Path platform, starting with the product catalog. New products like EP Product Experience Manager (PXM) help quickly meet the technical requirements of business users – making it much simpler for both merchandisers and developers to collaborate and innovate together.  In a modern PLG motion, it’s critical to give buyers the room they need to test and try your platform before expanding to an enterprise-wide deployment. Having PLG and enterprise sales and support work harmoniously together helps build trust in your product and your team to meet even the most complex needs.    Next Up: Elastic Path PLG We've Got Our Own Product-Led Growth Initiative Under Way. Sign Up Here For Early Access So You Don't Miss Out   Thanks for signing up! You'll receive a confirmation email shortly.  
    Topics: plg, wordpress, technical, business, mirror, commerce, buyers, enterprise, developers, journey, platform, needs, drupal, product.
  • How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand - Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers.More
    Topics: marketing, eucalypso, elle, liu, product, lot, sleep, social, 7figure, support, brand, nights, ecommerce, rough, cotton, business, turned.
  • How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales - In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactoryPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify Masters, Eugene shares their strategy to finding eight-figure success in a high cost, low margin industry.More
    Topics: annual, keywords, actually, sales, product, generators, didnt, factorypure, scaled, products, lot, ads, theres, google, mastered, 8figures.
  • How Market Intelligence Will Make Your Marketing Team More Agile - When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese.
    Topics: market, team, product, information, research, marketing, intelligence, data, platform, agile, sales.
  • How This Data Scientist Used Market Research to Launch A Successful Fertility Business - Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
    Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going.
  • How This Founder Built A 7-Figure Business While Keeping A Full-Time Job - Roc Pilon was just 19 years old when he turned his passion for power lifting and working out into a business. He launched Gymreapers, an equipment and apparel company that makes affordable, stylish products or gym goers and athletes. In this episode of Shopify Masters, Roc shares his methodical approach to building a multimillion dollar business—all while working full time.More
    Topics: business, fulltime, market, 7figure, product, dont, need, brand, job, built, able, products, youre, founder, work, keeping.
  • How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years - Will Torrez was operating businesses within the travel and hospitality industry when COVID-19 hit. As the impacts of the pandemic forced him to shut down his businesses, Will noticed the lack of access to gyms and decided to pivot. He created Zeno Gym by designing an all-in-one workout bench. In less than two years, Will has scaled the business to over $20 million in sales. On this episode of Shopify Masters, Will shares his tactics for building high conversion landing pages and an efficient supply chain.More
    Topics: team, million, founder, going, lot, bench, gym, youre, zeno, fitness, thats, benches, business, scaled, product.
  • How Video Consumption is Changing in 2022 [New Research] - In 2022, video is more important to consumers than ever before.
    Topics: consumption, watch, marketers, content, changing, video, product, marketing, consumers, videos, learn, research.
  • How You Can Make Passive Income in 2022 - Passive income isn’t as passive as you think. Our beginner’s guide shows you what’s involved in creating a passive income product in the creator economy.   More
    Topics: selling, product, asset, passive, sell, money, youre, creating, work, income.
  • How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode] - If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3.
    Topics: podcast, business, episode, audience, product, internet, marketing, feedback, customers, going, executive, shift, community, platforms, web, insights.
  • How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
    Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
  • How to Build a Detailed Business Plan That Stands Out [Free Template] - While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you're almost destined to face significant challenges.
    Topics: detailed, free, template, company, need, business, market, street, sales, marketing, plan, stands, product, build, restaurant.
  • How to Create Detailed Buyer Personas for Your Business [Free Persona Template] - Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them?
    Topics: create, research, target, customers, free, template, persona, business, product, interviews, buyer, know, youll, personas, detailed.
  • How to Do Market Research: A Guide and Template - Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
    Topics: persona, guide, questions, template, industry, market, research, buyer, target, customers, product, audience.
  • How to Get Your Brand Into An Oscars Gift Bag - Come behind the scenes to find out how products are chosen for the lavish gift bags that are given out to nominees at the Oscars, Grammys, and other award ceremonies.More
    Topics: brand, product, bag, óscar, worth, products, nominees, oscars, bags, media, chai, gift.
  • How to Increase Your Product Sales on Amazon Today - Maximize your full revenue potential on Amazon with these valuable tips.
    Topics: sales, amazon, customers, marketing, brand, buy, product, products, box, increase, business, today.
  • How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] - Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project.
    Topics: youre, free, template, templates, budget, content, costs, planner, spend, advertising, marketing, manage, paid, product, entire.
  • How to Run a Focus Group for Your Business - When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it.
    Topics: group, focus, youre, ask, youll, product, run, discussion, business, participants, questions.
  • - Phone cases are everywhere. And the demand for phone cases is constantly rising because of new phone version releases, old phones, broken cases, an increase in population, and new customers getting into the market (like teenagers with their first phones).… Continue reading How to Start a Phone Case Business (With No Prior Experience)
    Topics: design, shopify, printful, cases, start, case, product, prior, store, experience, phone, business.
  • How to Start an Ecommerce Business: Build an Ecommerce Store - Starting an ecommerce business is as exciting as it is challenging. To help, we've put together a list of essential advice, compiled from Shopify's most popular guides and videos, on all the steps involved in getting a new online business off the ground.More
    Topics: products, marketing, need, ecommerce, store, search, product, build, start, online, business.
  • How to Understand Market Penetration and Create a Strategy With STP Marketing - Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth?
    Topics: market, product, dunkin, customers, marketing, company, brand, understand, create, business, high, penetration, stp, strategy.
  • How to Write a Case Study: Bookmarkable Guide & Template - Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.
    Topics: customers, write, work, case, product, business, customer, service, study, client, bookmarkable, youre, guide, template.
  • How to Write a Great Value Proposition [5 Top Examples + Template] - Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
    Topics: examples, proposition, products, customers, business, help, product, youll, template, customer, service, write, great, value.
  • I F*cked Up: Three Entrepreneurs Get Real About Their Biggest Fails - Real stories from real entrepreneurs. In their own words, three founders confess their biggest business mess-ups and what they learned from them.More
    Topics: real, know, started, went, biggest, business, products, fails, entrepreneurs, product, fcked, inventory, toronto, needed, start.
  • Instagram Shops: Tips and Strategies - Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
    Topics: instagram, posts, shops, products, tags, users, features, view, pdps, product, tips, strategies, shop.
  • Key Ecommerce Trends That Can Take Your Business to the Next Level - Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
    Topics: customers, customer, product, important, social, brands, marketing, key, media, business, trends, ecommerce, level.
  • Lucky is bringing brands, retailers together with its take on product merchandising - Lucky's plug-and-play API gives e-commerce brands visibility of its products on retailer store shelves to offer local fulfillment options.
    Topics: inventory, techcrunch, online, retailers, company, target, bringing, brands, nordstrom, product, merchandising, lucky, store.
  • Make it Big Podcast: Tapping Into Social Commerce Success with Meta - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
    Topics: brand, meta, social, commerce, big, success, instagram, business, tapping, going, product, content, really, podcast, way.
  • Merchandising for Today's Omnichannel Shopper - In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue  for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience. Enter online eCommerce merchandising; what was once solely focused on end caps and unique displays, audio/visual, in-store demos, and amply stocked shelves has now transitioned to the digital world. How do we create the same engaging content online to drive the customer through the buying process? Today’s shopper is now demanding an omnichannel experience; so the journey must seamlessly integrate a mix of the in-store and online components. Eye-Catching Homepages to Mirror the Buyer Think of your favorite retailers and what you like about their online presence; do they provide quality imagery, engaging color schemes, great copy, or drive offers front and center to the homepage so you don’t miss the deal? Does this same look and feel weave through their in-store and social media experience? In the case of luxury jeweler, Teilor, they sought to provide what is traditionally an in-store buying experience to their growing population of online shoppers. Through original, curated content they made the online experience a reality. High-quality, detailed imagery of their precious gemstones and diamonds, along with photography to match and attract their target buying persona is set off by product copy; not a standard description full of dimensions and care instructions, but something that reads more like prose to effectively convey the very personal investment of jewelry purchases. Video Clienteling This tactic is used to bring a more personalized experience to buyers either one-on-one by appointment or through live streaming. In the case of Teilor as mentioned above, video clienteling gives the opportunity for customers to see the product and ask questions in real time. With such a personal and significant investment like jewelry, it’s well worth the time to ensure the customer is completely satisfied and more likely to return for repeat purchases. While this tactic is not new to in-person retail experiences, video capabilities and live streaming make it possible in today’s commerce. Advertising Banners Use banners in a variety of ways to call out promotions, sales, best-sellers, etc. Best practices when using banners: keep it simple. While the ad should stand out to attract the shopper’s line of sight, don’t make it so large that it’s distracting or worse yet takes too long to load. Attract not detract. Always keep banners towards the top of the page, and make sure your related content is nearby. Is it a Back-to-School supplies sale? Place the banner close to your product category navigation where the inventory normally lives. The shopper can either click on the banner ad or navigate over to that category link for the same results. Social Proof Word of mouth is fire. Shoppers rely heavily on the experiences of others from product performance to customer service. Customer reviews are a key component to this tactic. Invite your customers to review and post those reviews by their corresponding product. If the response is less than favorable, reach out personally and find out why. (Poor quality, shipping issues, incorrect size, product details not true to imagery). The frontrunner of digital notepads, reMarkable uses social proof by asking customers to share their experiences with the product through a common hashtag. This brings authenticity to the brand with assets that can be used throughout future marketing campaigns. A two-fold win: your customers engage with your product and feel heard, and you have relatable content to support the brand that is best case scenario repurpose-ready. Personalized Offers/Sales Events You don’t need a federal holiday or a gifting season to create a viable offer. While the most popular sales seasons are winter holidays, consider creating offers based on less popular holidays or even an everyday offer. Valentines’ Day, Easter, or President’s Day sale events, or a Treat Yourself-type event can be created with special pricing designed for your loyalty customers. If the inventory can support the event, be creative with your offerings and let your customers shopping behaviors inform them. Know your customers are tea lovers? Create a special event to commemorate National Hot Tea Day. (Yes, it’s a real day, and it’s January 12).   See Catalog Composer In Action Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business. Watch Demo Bundling/Cross-Sell/Upsell Bundling is a common merchandising tactic with many variations. You may use common variations to support a new product launch in the health and beauty category by bundling a more well-known brand with a new to market product. You may also see opportunities with sporting goods to bundle equipment and upsell/cross-sell accessories. When merchandising next gen skis or snowboards, a bundle variation may include an equipment upgrade for the next skill level plus accessories like bindings or boots. If your margins can support bundling it’s a proven tactic for value creation. Visual Hierarchy Visual hierarchy is well covered territory when it comes to in-store merchandising sets, but similar rules apply to your online store or app. When viewing online content, the natural sight line is from the top down, left to right. When refreshing product information you may also consider placing the content you want your customers to engage with the most to be placed in the direct line of sight. As mentioned above, banners should be towards the top of the page with the related content nearby. Similarly, consider elements that guide the customer down the page; this may include a chat bot feature as the customer scrolls that is not intrusive or distracting. A proven tactic to reduce cart abandonment rates is to keep the cart icon in direct line of sight throughout the session. See what’s new from Elastic Path in product variation support to power up your merchandising strategy.
    Topics: todays, merchandising, experience, online, content, tactic, instore, customers, customer, support, shopper, product, omnichannel.
  • Mid-Day Squares adds some sweet capital to its ‘chocolate gone crazy’ empire - Mid-Day Squares has had an interesting journey to where it is today, including an idea founded in a kitchen, an acquisition from a chocolate giant and a music video rebuttal.
    Topics: sweet, gone, capital, lezlie, adds, midday, company, empire, million, product, crazy, flavor, karls, saw, techcrunch, squares, chocolate.
  • Montonio is building the payment and checkout solution to rule them all - Meet Montonio, an e-commerce checkout solution created by a small startup based in Tallinn, Estonia. The company just raised a $12 million Series A funding round (€11 million) led by Index Ventures. It wants to become the only tech partner you need to run a small and medium e-commerce shop. Montonio is a multi-faceted product […]
    Topics: product, building, handles, ventures, techcrunch, solution, payment, montonio, startup, pay, process, rule, company, payments, checkout.
  • Nigeria’s CredPal secures $15M in debt and equity to scale its BNPL product across Africa - The adoption of buy now, pay later (BNPL) in Nigeria as a payment option both online and at the point of sale is expected to record a CAGR of 20% from 2021 to 2028, per this report. BNPL’s growth is further highlighted as GMV is predicted to increase from $204 million to over $1 billion […]
    Topics: africa, credpal, store, scale, later, company, product, techcrunch, credit, bnpl, nigerias, equity, pay, consumers, secures, nigeria, debt, merchants.
  • Nowadays puts its spin on plant-based nuggets - Its first product is a crispy, plant-based riff on chicken nuggets that is made with just seven ingredients.
    Topics: puts, techcrunch, nowadays, product, spin, products, companies, elder, protein, meat, process, plantbased, company, million, nuggets.
  • Online Shopping Has Shifted to the Edge - In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
    Topics: shopping, edge, brand, product, shifted, revenue, traffic, products, social, shoppers, prefer, consumers, online, site.
  • Only $150 Left In The Bank Account: How This Business Bounced Back - Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. This athlete who loved nothing more than to be outdoors had his life upended with doctors doubtful he would fully recover. After fruitless attempts at rehab, he took his health into his own hands, adoptin a new approach to his lifestyle. He soon discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world. In this episode of Shopify Masters, Connor shares how he recovered from financial hurdles and pivoted online to save his business.More
    Topics: things, business, lot, product, thats, left, email, broth, youre, bone, going, really, account, bank, bounced.
  • - Printify is a print-on-demand (POD) service where users can design products to sell on their online stores, while also leaving all printing and fulfillment to Printify. This type of service cuts costs significantly for store owners, and it makes it… Continue reading Printify Pricing (Aug 2022): How Much Does Printify Cost?
    Topics: aug, does, order, printify, premium, shipping, cost, free, product, pricing, costs, products, plan.
  • Pros & Cons of Dropship eCommerce - Dropshipping is one of the easiest, low-barrier to entry businesses provided you have access to the internet. If you’re not familiar with the dropship business model it’s relatively simple; you set up a virtual storefront and sell items at retail (without holding inventory), to which you forward for fulfillment by a wholesaler, and you in turn keep the profit. How Popular is Dropship? Dropshipping is still a viable business given that dropshippers have the leverage to earn more than 50% profit than those who keep their own inventory; and with eCommerce steadily on the rise even post-pandemic, there is opportunity to reach customers where they are with this method. Suppliers also stand to gain with 18% more profit selling their products to dropshippers. Sounds simple? It is and it isn’t. In this post we’ll take a second look at dropship and review the pros and cons as a business model. We’ll start with the pros: #1 Pro – Turn a Profit if the Product is Right You’ll want to do a fair amount of brainstorming and market research before venturing into the world of drop ship. The key to success is finding your product niche. With eCommerce heavily influenced by competition, you’ll need to stand out in the marketplace. Look at what’s trending; are there upticks in a particular industry such as health and beauty, driven by a social media influencer touting the next greatest skincare regimen? Is there a new craze in mobile accessories targeting the 18–24-year-old set? Current trends point to increased spend within women’s clothing, baby items, and tools (think specialized all-in-one kits for the home or car), with beauty products not far behind. #2 Pro – No Inventory Management Without the pressure of where to store product, you have freedom to test products without buying in bulk. Less overhead, less to worry about. Your biggest upfront expense is how you will host your virtual storefront, but more on that later. #3 Pro – Work with Trusted Vendor Partners A good partner is crucial to your success. You’ll want to work with vendors who offer ease of use, support, and speed, such as selecting a reliable Order Management System (OMS). We commonly work with Jetti and FluentCommerce for order management integrations specifically related to drop ship. We cover more top OMS providers in our blog for more insight as to Who’s Who in the market, and what questions you’ll need to ask to determine what provider is right for your business. #4 Pro – Speed to Market You’ll be off the ground and running in no time. With no physical retail space and inventory to manage and insure, your startup costs are minimal. Your focus with any dropship business as we’ve mentioned above is the product mix; you’ll want to focus on a niche market or what’s trending like fire in the market. It’s also a good idea to test products since you don’t need to purchase in bulk. #5 Pro – Scalability Dropshipping is highly scalable considering you can sell about anything and ship it to anywhere in the world, provided your fulfillment vendor has service there. And now for the inevitable Cons: Want to Learn More About the Top eCommerce Solutions? If your team is thinking about or currently evaluating an eCommerce software, you likely have many questions and possibly some concerns about different eCommerce software providers. Check out our guide comparing the top 4 solutions. Read the Guide #1 Con - There will be Upfront Costs You are essentially creating your own personal storefront, so you’ll need the platform to build it out and go live. Vendors like Shopify, WooCommerce, OpenCart, and Drupal are common in the market, with WooCommerce known for its economy especially when starting small dropship stores. A basic WordPress site could run between $1,500 - $3,500, however if you need advanced features, you’re looking at additional spend for plug-ins and customizations. From the Shopify side, it’s an estimated monthly charge of $30 to create and host a site, along with their selection of themes and branding tools. Building rapport with your customers begins with a name. Choose a domain name that fits your brand style and is memorable. The average domain cost is between $5-$20/year. If you need help selecting a name with a ring to it, try using a domain name generator to see what’s available. You’ll need to invest in advertising. As your business grows organically you may scale the budget back, but when you launch take full advantage of mobile and social ads to get your name out there. Ask Plenty of Questions Look at the basic features offered by a provider such as product, catalog, payment gateways, taxes, and shipping methods, and determine what you’ll require to get up and running. You may not even require additional plugins at this stage in the business. You’ll also want to consider ease of use with clean user interfaces, and the all-important scalability factor. I recommend looking at several vendors to compare your needs to go live quickly, and where you see yourself in a year. #2 Con – This is Not a Get Rich Quick Business Model If you’re looking for overnight success, dropshipping is not the right business for you. It’s not simply opening the virtual storefront and advertising while your fulfillment partner does all the work. A growth mindset will serve you well. Knowing what to sell and for how long is key to dropshipping success. Bear in mind again with so much competition you’ll need to stand out with the product and how you sell it in your store. This article offers tips on how to make your dropship offer unique and profitable. #3 Con – You Have Less Control of the Customer Experience In contrast to a B2C or D2C channel, you have little control over outcomes such as shipping and packaging; especially if you are drop shipping overseas. If there are customer complaints regarding shipping delays it’s out of your control to fix it, if not prohibitive. This is where finding a reliable fulfillment vendor is so important; you’ll need to build a relationship with them and know their limitations and strengths. #4 - Lack of Quality Control You’re selling a product sight unseen with little shipping control. The condition of the product once it’s received can be unpredictable. If you have concerns about a product’s initial quality, it’s recommended to order a sample to see and touch for yourself. This is also a perfect opportunity to create product imagery or content for your storefront to put the product’s best foot forward. Dropshipping May be Just the Right Model for You A fair number of pros and cons in the drop shipping model, however if you do your market research, keep an open mind, pick the right vendors, and strike while the iron is hot you stand to fare well.
    Topics: storefront, need, business, pro, products, ecommerce, cons, product, shipping, pros, youll, market, dropship.
  • Sneaker e-commerce platform Kicks Crew raises $6M Series A - The global thirst for an up-charged pair of Yeezy’s or limited edition Jordan’s combined with a growth in a digital ecosystem is creating new opportunities, particularly in the sneaker resale market, for companies like Kicks Crew, a Los Angeles- and Hong Kong-based sneaker and apparel platform. The company just raised a $6 million Series A […]
    Topics: 6m, kicks, crew, sneaker, footwear, techcrunch, platform, yip, products, raises, product, startup, market, ecommerce, series.
  • - In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. Stockly is a company committed to help keep the inventory of a number of ecommerce websites… Continue reading Stockly Review: Outsmarting Out-of-Stocks
    Topics: customers, sales, review, outofstocks, customer, products, stock, company, outsmarting, item, product, companies, stockly.
  • Stripe expands its infrastructure play with Data Pipeline to sync financial data with Amazon and Snowflake - Stripe — the payments giant valued at $95 billion — is on a product sprint to expand its services and functionality beyond the basic payments that form the core of its business today. Today the company took the wraps off Data Pipeline, an infrastructure product that will let its users create links between their Stripe […]
    Topics: snowflake, infrastructure, sync, payments, play, financial, amazon, techcrunch, users, business, services, expands, user, data, stripe, pipeline, product.
  • The 13 Best Marketing Channels for Growing Your Ecommerce Business - We’ll define what a marketing channel is, share examples of different channels, and walk through a framework for choosing the right ones for your brand. More
    Topics: marketing, alex, email, customers, channels, product, brand, best, ecommerce, growing, search, paid, business.
  • - When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick… Continue reading The 14 Point Ecommerce Launch Checklist (Mar 2022)
    Topics: payment, checklist, launch, product, site, website, point, mar, customer, page, pages, customers, shipping, ecommerce.
  • The Plain-English Guide to Conjoint Analysis - Sometimes, commercials really get me.
    Topics: plainenglish, conjoint, phone, guide, analysis, service, tool, questions, respondents, survey, product, research.
  • The ROI on AR: How Augmented Reality is Boosting Ecommerce Sales - It’s easier than ever to add AR and 3D experiences to your store. and data shows that shoppers are craving more personal experiences.More
    Topics: reality, using, sales, getting, used, products, product, ecommerce, 3d, richard, conversion, roi, ar, augmented, boosting, shopping.
  • The Ultimate Guide to Advertising in 2022 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
    Topics: advertising, brand, product, ad, guide, service, ads, print, campaign, audience, ultimate, media.
  • The Ultimate Guide to Marketing Campaigns - From P&G’s "Thank You, Mom" to American Express’s "Small Business Saturday" to Dos Equis’s "Most Interesting Man in the World," marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that?
    Topics: goal, ultimate, content, customers, campaign, brand, guide, social, product, campaigns, marketing, audience.
  • The eCommerce Catalog is Dead - I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item. What offenses are these sites committing that make me shut down my browser, or head to a competitor? A few examples: Quickly finding something in the size and color I’m looking for on the ‘virtual’ sale rack. Perhaps I’m not the only one who has had this experience, trying to identify what’s on sale in your size only to have the page cluttered with items that are your size but not on sale. Or worse yet, when you are redecorating and go to a furniture site that has a ‘shop the room’ page, yet when you click on one of the products you are not taken to that style and color, but rather the generic product page. There you must sift through every color/fabric option to find what was promoted on that shop the look page. Shop the look, indeed… more like hunt for the look! Most of these merchandizing no-no’s are a result of the commerce platform’s rigid catalog structure, that has brands adhering to what the technology dictates - rather than the platform supporting the ability for merchandizers to create the site experiences their customers want and need. I first began my career in eCommerce at the start of the 2000’s. Back then, most organizations would create their product catalog by pushing the structure directly out of their ERP. Commerce Catalogs were built to support this type of rigid structure.   Interested in Learning More About Elastic Path Catalog Composer? Manage unlimited catalogs across accounts, business models, brands, geos, or touchpoints 5x faster Watch Demo   However, most ERPs (then and now) are not built to support the experiences customers need and want, they are built to support internal business processes. And yet, in the many years that have transpired since then, that rigid catalog structure has not changed in virtually all commerce platforms. So, what have organizations done to mitigate this problem. Exactly that: they’ve created workarounds, complex integrations, data replication, etc. When an organization wants to adapt their product experiences based on, let’s say, a new product offering, a flash sale, or any kind of merchandizing change, all those workarounds must be addressed. This results in a delay in getting those new experiences out to customers, affecting the ability to generate revenue. Elastic Path has an alternative to this antiquated, rigid approach to product catalogs. Rather than accept that there is only one approach to managing a catalog, as other platforms do, Elastic Path has decomposed all the parts that make up a product and catalog experience, allowing our customers to create product and merchandizing experiences easily and efficiently, when they want and how they want, without relying on any complex workarounds to make it happen. How are we able to do this? Each component of the catalog has been isolated into its own set of microservices, that can be managed separately. Merchandizers can create any combination of products they want into a flexible set of hierarchies. Price lists are managed separately from the product, so again, merchandizers can create multiple pricing strategies (to support loyalty pricing, for example). Then, with just a few clicks, a catalog experience can be ‘composed’ by choosing the hierarchies and price lists that the merchandizer wants to make available for their targeted customers.   Do you want to offer a new product range to your best customers first? Create a loyalty hierarchy with those products, assign it to your loyalty catalog (alongside your standard categories). Then, simply apply your loyalty rule, and in just a few clicks, your best customers will have access to those new products.   Do you want to separate just a few size/color combinations from the master style into your sale category, without having to copy and/or remove them from their main category? Easily done with just a few clicks (and no calls to IT!). Open your sale category, assign those select SKUs, and republish! Now your customers can easily find the products they want without having to sift through products that are not relevant to them. This ability to separate a ‘child’ product from its ‘parent’ is often a challenge and is typically solved with workarounds or another technology. Remember that shop the look example? Doing this well is all about merchandizing the individual SKUs separate from their parent product. The possibilities are truly, quite endless once you have the flexibility to work with each individual component of the catalog separately! My frustration as a shopper is somewhat born out of my experience with eCommerce platforms. I understand why some of the experiences I have online are the way they are. I’ve worked with many customers who have convoluted product data management practices, created so that merchandizers can create the experiences they want. I’ve worked with customers who have tried to overlay other technologies on top of their commerce catalog to enable a better experience for shoppers. And I am not the only one. This collective experience, both with platforms and with our own shopping experiences, is what has inspired our product innovation team at Elastic Path to develop the world’s first truly Composable Catalog.
    Topics: experiences, workarounds, product, ecommerce, customers, sale, products, catalog, support, create, dead, experience.
  • Top 6 eCommerce Promotion Types to Win the Customer - eCommerce promotions play a part in the differentiated digital commerce experiences that brands strive for in today’s saturated market. Sweetening the offer at just the right moment can turn the experience from just browsing to converting. When you have less than 15 seconds to keep a customer interested in your app the action must be anything if not intentional. Let’s look at a few methods and strategies as you evaluate promotions in your e-Commerce business: 1. Loyalty Programs Eighty-one percent of traditional loyalty program members would join a premium loyalty program at their favorite retailer if the benefits were valuable. Consider this when evaluating a loyalty program for your brand; and take note that getting a new customer is 7 times more expensive than convincing an existing customer to buy again. The difference is buying behavior. You have a leg up on an existing customer given the data you’ve collected. Crafting custom offers to entice along every step of the buying journey is your ace in the hole. What traditionally looked like racking up points towards future purchases has evolved based on data analytics; you may consider putting the power back in the customers’ hands to exchange points for a select offer of their choosing such as a discount towards one of their favorite products or product category. Consider investing in CRM or loyalty software vendors if you haven’t already to further streamline your promotions, and one that will easily integrate within an e-Commerce platform. 2. Bundling Given you can afford the margins on bundling, it’s one of the easier ways to create value among your customers. Having a system in place to build out special pricing and manage inventory is key. Aside from that, the data will inform the story. Bundling and custom offers like BOGO (Buy one, get one) work well when you evaluate your product assortment and its performance. Consider using this tactic with more popular items or bestsellers as a way of introducing new products from the same brand or product family. Bundling is useful when upselling or cross-selling items within a category and can also be of considerable value to a customer when packaged as a gift to commemorate a holiday or occasion. You save your customer time and money, two coveted commodities they will reward you for in loyalty. Elastic Path enables bundling within the platform and supports thousands of product variations to power up your merchandising strategy. Interested in Learning More About Elastic Path Commerce Cloud Promotion Capabilities? eCommerce Promotions, when executed correctly, capitalize on the online consumer behavior, which helps you to continuously boost sales and customer loyalty despite the competition. Go to Promotions 3. Engage Your Customers The key to keeping a customer is to engage. The most highly visible ways are to engage when customers are entering or leaving your site. But consider the power of personalization; using the goldmine of information you have on your customers, craft an offer based on their shopping behaviors. Phrase the offer in an email with exclusivity; a VIP customer deserves a VIP offer. You may have seen such offers in the wild with an invitation to return; from we haven’t seen you in a while, to sorry to see you go, these offers correspond to bringing the customer back in the buying loop with an enticing discount or email/pop-up code. 4. eCommerce Carts Above all, keep it simple for your customers. The cart should be always in the line of sight, and when it comes time to checkout don’t require a login. If the customer wishes to checkout as a guest, so be it. Cart abandonment is real, but the numbers range from 50-80% depending on who you talk to; even so those number are high enough to warrant a strategy. What to avoid? Silos. In an omnichannel experience that customers demand, you need to reach them in the way they prefer. Yes, you can sweeten the deal with a discount code as an exit trigger, but it will fall flat if the mode of delivery isn’t tailored to the individual. 5. Leverage Social Media Social media influences buying decisions so it’s crucial to have a presence there, but also reach out to shoppers via social media with offers and marketing. By 2021, the global social commerce market will increase by about 34%, and further researcher forecasts that e-sales will exceed $735 billion by 2023. Consider shoppable ads such as what you’d see in-app from Pinterest or Instagram. These ads show the product and offer links to purchase without leaving the site. Social media affords you the opportunity to engage with influencers and provide additional authenticity to your brand. Consider unique promo codes for your social shoppers only; personalized offers to this segment create even more trust and meet the demand of where and how today’s shopper completes the purchase. 6. Sign Up Offer Offers to garner email addresses can be risky since you don’t know the shopper’s behavior yet. In this instance, consider the offer. Is it a promo code for a discount off the initial purchase? Is it buy one and get a gift card? Or maybe it’s buy one and get one at a reduced price. In any case, do the research into your offers and inventory and see what works best for your business model, in exchange for the opportunity to grow your email base. Always Be Testing This statement rings true across functions; from development to operations to marketing. When strategizing on promotions, consider your goals, and the information you currently have about your customers. A mix of promotions staged throughout a calendar year, across the sales cycle, and across channels is the best bet; and always, always, allow the data to inform your decisions. Your customer will let you know what is best.
    Topics: customers, loyalty, consider, promotions, promotion, types, social, product, offers, customer, win, ecommerce, offer.
  • Understanding the Different Types of Bundles in Elastic Path Commerce Cloud - Product bundles can be great for enhancing customer experience, speeding up inventory clearance, increasing revenue and average sales and much more. However, many brands oftentimes struggle with maintaining their bundle assortments, which ends up leading to a poor experience for customers and loss in revenue for the brand. Let’s take a look at an example of that happening.   This brand has a membership bundle available. As you can see in the video, the usual annual membership costs $59. However, the bundle allows me to get my membership and a bundle of products at a discounted price. Therefore, when I click to add the bundle to my bag, you can see my cart loads with 4 items along with my discounted membership. However, you can also see that I can break the bundle and remove items from my cart, while still maintaining the sale price that was offered for the bundle. So at the end of the day, I can get my membership for $38, instead of the original $59, without even purchasing the full bundle. This is a major loss for brands because essentially, customers can game the system and get access to a sale price without spending more. Bundles with Elastic Path solves these problems.  So today I will be talking about the two different types of bundles and how you can use them.   Bundles With SKUs Assigned This type of bundle allows you to assign a SKU and a price to a subset of products. Therefore, this bundle may contain items which may or may not be available for purchase individually, and the price of the bundle will not be dependent on the individual price of the products in the bundle. For example, let’s say you run a computer hardware store and you want to sell a bundle which includes: A monitor which costs $200 A mouse which costs $40 A keyboard that costs $80 A 1 year subscription for Photoshop that is not sold individually So instead of an original calculated price of $320, you can assign all of your products under a single SKU, and set your price for that SKU for let’s say $280. Unlike traditional platforms that allow your bundles to break when shoppers try to remove items from their cart, Elastic Path ensures that all items must be included to get the benefit of the sale price. These types of bundles are especially used when: You don’t want the bundle to be auto calculated and priced at the value of the independent components You want to track inventory if you only have a set number of bundles available Interested in Learning More About Elastic Path Commerce Cloud Promotion Capabilities? eCommerce Promotions, when executed correctly, capitalize on the online consumer behavior, which helps you to continuously boost sales and customer loyalty despite the competition. Go to Promotions Bundles WITHOUT SKUs Assigned The second type of bundles are bundles without a SKU assigned. This type of bundle is based on the sum of each component's product pricing. Therefore, each product in the bundle already has an assigned SKU and price established in the catalog and therefore means they can be purchased separately. However, this bundle allows you to alter the price of each SKU and provide a “sales” price to provide a discount for customers. Therefore, in order to take advantage of the sale price, the customer has to meet all criteria of the bundle – In other words, they have to have all the required SKUs in their basket. So for example, let’s consider the same scenario before where you own your computer hardware store. Normally: A monitor costs $200 A mouse costs $40 A keyboard costs $80 But if a shopper adds all 3 to their cart, you can set your bundles rules to allow the customer to get the monitor for $180, the mouse for $30, and the keyboard for $70 for a total of $280. These types of bundles are especially used when you want to track product inventory individually and have the pricing be autocalculated. I hope this was helpful in better understanding the different types of bundles we have here at Elastic Path. If you have any questions feel free to reach out to us. In the meantime, checkout with our product innovations page and our product changelog to keep up with what’s new at Elastic Path!
    Topics: different, costs, types, cloud, path, commerce, bundles, bundle, price, items, understanding, product, sku, membership, elastic.
  • Visa unveils first innovation hub in Africa to drive product development - Global digital payments giant Visa has opened an innovation studio in Kenya, its first in Africa and sixth globally, after posts in Dubai, London, Miami, San Francisco and Singapore. The studio will bring together developers, Visa’s internal and external clients, and other partners to co-create payment and commerce solutions. “Sub-Saharan Africa is a fast-growing region […]
    Topics: technology, subsaharan, development, visas, unveils, africa, drive, product, solutions, region, visa, hub, payments, techcrunch, studio, innovation.
  • - On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same… Continue reading Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
    Topics: products, cyberspace, vanished, livestreaming, receiving, china, market, chinas, evasion, sales, viya, ecommerce, tax, influencer, livestream, kols, fine, product, shopping, taobao.
  • Voila raises $6M for its AI-powered storefronts for online creators - Voila, a startup building infrastructure for social commerce, is bringing concepts from China’s e-commerce market to the U.S. The company offers an alternative to the “link in bio” solutions used today by creators, like Linktree and Beacons, which direct followers to creators’ social profiles, personal websites and other recommendations. Instead of a link list or […]
    Topics: aipowered, voila, social, raises, online, products, product, storefronts, shang, million, techcrunch, links, 6m, creators, items.
  • Weee! delivers second big funding round in a year, this time backed by SoftBank - This new monster round comes about a year after another big fundraise of $316 million in Series D financing.
    Topics: delivers, product, big, million, liu, second, techcrunch, company, weee, funding, offer, products, backed, ethnic, round, food, weees, softbank.
  • What is Advanced Search? - Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity.  Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.  Advanced Search goes beyond the typical search box functionality shoppers use onsite. It allows brands to refine the search and discovery criteria to target user intent and display results quickly and accurately. We’ll discuss four Advanced Search tactics: Multiple Content, Faceted Search, Keyword Discovery, and Intuitive Search.  But first things first – how important is Search really? Consider this: as many as 68% of shoppers would not return to a site if they experienced poor Search performance. Studies show 15% of total users use site search, and this accounts for 45% of total revenue. Site search performance affects the bottom line; if you are not optimizing it, your competitor will.  The Cost of Ignoring Search  Advanced Search allows brands to refine and personalize search and discovery criteria so they find what they are looking for in less time. As user engagement improves so does checkout conversion and loyalty. Frictionless shopping experiences begin with how customers interact with your search functionality.  What can it cost you when you don’t make the investment in search? Plenty. Once your customers land on your site, the clock is ticking for search and conversion. The more obstacles preventing discovery and checkout, the greater bounce rate and ultimately decreased revenue, plus the cost of a damaged brand reputation.  At Elastic Path we have a trusted community of vendor partners and system integrators who bring your commerce platform to life. In the Search and Advanced Search realm, we have established relationships with those partners who do it well, such as Algolia, Bloomreach and Advanced Commerce.  How Do We Talk about Advanced Search?  Under the umbrella of Advanced Search are a few key terms as you think about the outcomes of robust search functionality. Here is a quick primer on what to know:  Multiple Content Types  In this example, a shopper chooses from any number of content types such as subscription type, a category, a collection, or a blog post related to the keyword. From the array of content displayed from a single keyword the shopper has multiple ways to browse and several paths to purchase.  Faceted Search  Faceted Search allows shoppers to define search terms by choosing from a range of product information.  Shoppers choose from predetermined attributes (such as category, brand, availability, etc.) to find a product with a closer match to their intent.  Source: Algolia  Keyword Discovery  There may be a disconnect between product descriptions and the language shoppers use in the search box. For example, shoppers may be frustrated searching for knives, when the marketing copy may only refer to the term “cutlery”. To make the product more discoverable, the search function may incorporate customer reviews into the related product function on the product and category pages.  End result: shoppers can now find products based on formal descriptions (cutlery), and by language actual customers use in reviews (knives).    Struggling with Your Search Function? Take a Look at How Composable Commerce Can Optimize the Search Process Go to Demo Library Intuitive Search Intuitive Search  gives instant results where the service or product referenced in the shopper’s search language lives.  Given the possible complexity of product information, Intuitive Search cuts down on the time it takes for customers to find exactly what they need and make the purchase.  Top Takeaways to Consider When Implementing Search:  1. Just like the cart, search boxes should be easy to find. With so much revenue riding on search queries, don’t make your customers hunt for the way to start their experience.   2. Put a Search Box (or universally recognized symbol for search like a magnifying glass), on each page of your site. 3. Allow for typos. If a brand name or attribute is misspelled, don’t have the search results return as zero. You will not see that shopper again on your site. Expand your site’s tolerance for spelling errors and alternative spellings.  4. Consider Auto Complete to quickly guide your shoppers to the most relevant results.  5. Use an analytics tool to further identify personas and what your customers want, or inefficiencies in your inventory.  6. Optimize the search function for mobile. With the majority of shopping (and just browsing) happening on mobile devices, the experience must be seamless, or you stand to lose a customer for life.  7. Use Natural Language Processing (NLP) for best search results.   
    Topics: product, shoppers, language, customers, discovery, ecommerce, function, search, advanced, site, results.
  • Why Every Company Needs to Know Its Core Competencies - Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.
    Topics: brand, company, know, competencies, value, needs, product, competitors, proposition, products, youre, core, marketing.
  • Zapt is now Trela; aims to remove the middleman from group food shopping - The inspiration for Brazil-based Trela came from a person buying food for their neighbors directly from suppliers rather than the grocery store.
    Topics: trela, techcrunch, neighbors, shopping, middleman, suppliers, product, zapt, group, company, grocery, remove, aims, food, nazareth, seed.
  • eCommerce Landscape 2022 - We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.     What’s Driving Innovation?   Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms) Subscription models Buying behavior influenced by a strong sustainability practice Multichannel customer support Personalized marketing Growing B2B segment with enabled automation Growing D2C segment How to Stay Competitive:  If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals Map the customer’s buying journey from end-to-end with specific touchpoints Monitor customer data and respond to it with testing and engagement Optimize the experience for all devices Barriers to Entry:  Taxing Customs Cybercrime, security issues Intellectual property issues Why Do People Shop Online?   Convenience Safety Faster/zero shipping Broader access to brands Reviews Better pricing With So Many Pros to the Online Shopping Experience, What is a Major Drawback?   Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues. Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)   With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.   How Are Customers Finding Brands?   In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.    What Are People Buying Online?   It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.   Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com)    See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library eCommerce Platforms: Adobe Commerce Cloud (Magento)  BigCommerce  Commercetools   Ecwid  Elastic Path    Fabric   Intershop  Kibo  Optimizely   Oracle  Salesforce Commerce Cloud   SAP Commerce Cloud  Shopify   VTEX  Wix   WooCommerce  Search: AddSearch  Algolia  Amazon CloudSearch  Apache SOLR  Attract  Azure Cognitive   Bloomreach  Cludo  Commvault  Constructor  Coveo  Elasticsearch  FACT-Finder  Funnelback   Google Cloud  Handshake by Perficient   Hawksearch  Inbenta  Klevu  LucidWorks  Prefixbox  Sajari  SearchSpring  Sinequa  SiteSearch360  Swiftype   Yext   Payments: Adyen  Affirm   Afterpay  Atome   Authorize.net  Blackcart  BlueSnap   Bolt   Braintree   Bread   CardConnect  Catch   Checkout.com   Citcon  Clickatell  Computop   Cybersource   Dalenys  Digital River  Epam   ESW  Fat Zebra   Flagship  Flow   HiPay  Humm  Jifiti   Katapult   Latitude Pay  Limepay   LMS  Mercado Pago   Norbr   Novalnet   Nuvei   Openpay   Paidy   Payment Cloud  Payment Depot  PayPal  Payvision   Pennies   Progressive Leasing  ProMerchant  Ravelin   SeQura   Sezzle  Solupay  Splitit   Square   Stax   Stripe  Till Payments  Vyne   Worldpay  Worldplay  Zip   Loyalty/Rewards: Annex Cloud  Antavo   Captain Up  Clutch  Clyde  Craver  Datacandy  Eagle Eye  Epsilon  Five Stars  Giftbit   Hashtag Loyalty  Highstreet  Influitive  Kangaroo   LoopyLoyalty  Loyalty +  Maxxing  Narvar   Open Loyalty   Plazah  Poq  Preferred Patron Loyalty  Punchh  Qualtrics CustomerXM  SailPlay  Salesforce Experience Cloud  Smile  Talon. One  TapMango  Unboxing  White Label Loyalty   Yotpo   Zinrelo  CMS:   Acquia  Airtable  Akeneo   Amplience   BlogLINK   Bloomreach   Brand Maker  Cloudinary   Contentful   Contentserv   Contentstack   Core Media   Creator   e-Spirit   Falcon  Imgix  Issuu  Kaljabi  Kentico   Klevu   Live Story   Magnolia  Market Page   Mercaux   Pacenotes   Paperflite   Royal Cyber   RWS  Salesforce Marketing Cloud  Sprinklr  Threekit   Subscriptions: ChargeBee  Chargify  Order Groove  Recurly   Stax Billing   Stripe   Stripe Billing   Zoho   Zuora RegPack    PIM: Akeneo  BetterCommerce  Brand quad  Catalog Builder   Catsy  Contentserv   Creative Force  inRiver   Kontainer  PIMworks  Plytix  Quable   Riversand  Sales Layer  Salsify   Syndigo  Talkroot  Conversational Commerce/Chatbots: Ada  Amazon Lex  Automat  Botsify  Chatfuel  Dialogflow  Drift   Flow XO  IBM Watson   ManyChat  Microsoft Bot  Mobile Monkey   Octane  Pandora Bots  ERP:  Acumatica   Brightpearl   Deltek  Epicor  Infor   Microsoft Dynamics  Odoo  Oracle NetSuite  Plex  QAD  SAP Business One  Syspro  Workday  Email Marketing: Acoustic  Adobe  AWeber   Bluecore  Braze  Campaign Monitor  Campaigner  Constant Contact  Drip   Emarsys  Epsilon  GetResponse   Hubspot  Kajabi  Klavio   Klaviyo   Listrak  Nutshell   Omnisend  Salesforce Marketing Cloud   SendGrid  Sendinblue   Sendlane   ActiveCampaign   Zeta   Social Media:   Cloud Campaign  Conversational Cloud  eClincher   Falcon   Hootsuite  Marketing 360  Monday.com  Oktopost  Salesforce Marketing Cloud  SOCi  Sprout Social  System Integrators: Accenture  BORN Group  Bounteous Deloitte Digital DigiCommerce MyPlanet Nortal Sutrix Group Tata Consultancy Services (TCS)  CNetric HCL TA Digital (Formerly TechAspect) Publicis Sapient   Slalom Consulting Apply digital Sirius Computer Solutions EY Consulting Reign New Elevation AKQA Ateles GSPANN Cognizant CORRA ELCA EPAM Gorilla Hycome Infosys MMT Momentum (onX) Object Edge Pictime Perficient Pivotree Prokarma PwC Rackspace Reply Wunderman Softek Tech Mahindra ThoughtWorks XumaK Les Fabricans Envoy McKenna Consultants Great Spinup TMX Pyxis ATNA Technologies Bluink DB Consulting IAP Japan MicroMind Pjili Wattpad OMS:  ACommerce  Aptos  Aspire   Blackcart   Brightpearl  CEDCommerce  CloudSense  Deck Commerce   EnVista   FastOMS  Feedonomics   FluentCommerce   Fujitsu   Fusion Factory  Highstreet.io   Idyaflow   Jmango   Litmus7  Logic Broker   Marketplacer   Mirakl   One Stock  Ordergrove   Orderhive   Publicis Sapient  Quickbooks Commerce  Salesorder  Ship Station   Skubana   Sticky.io  Stord   Subscribe Pro  Tecsys   Veeqo   Visionet  Yuansfer   Zoho   Analytics:   Botify  Clicky  Data Dome   Dynamic Action   Fathom Analytics  Fenix Commerce   Gauges  Get Feedback  Google GoSquared  Heap  Hitsteps  Idea Tarmac  Kissmetrics  Matomo  Minubo   Namogoo  Netacea   Perimeter   Piwik PRO   Plausible   Precognitive  Queue-it   Radware  Refersion  Simple Analytics  StatCounter  Treasure Data   Woopra  Tax:   Avalara    CCH Sure Tax     Digital River     Global-e     TaxJar    Vertex  Thomson Reuters Onesource   Taxify   Sovos 
    Topics: landscape, product, customer, experience, path, customers, marketing, products, social, online, ecommerce, shopping.
  • ‘People Development’ Drives AppSumo to $80 Million in Revenue - Ayman Al-Abdullah was CEO of AppSumo from 2015 to 2021. Annual revenue grew from $3 million to $80 million. How, exactly, did he do it?
    Topics: business, work, team, ceo, revenue, youre, million, appsumo, development, drives, deals, product.