Top 2023 resources on pros

Best pros resource in 2023.
Learn more about pros to improve your e-commerce strategy.

• 13 PR Blogs You Should Be Reading This Year - One of my first jobs out of college was working as an entry-level PR associate. Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products.
  Topics: pros, posts, check, blog, media, public, industry, blogs, relations, reading, pr, topics.
• 20 Tools for Creating and Delivering Amazing Presentations - If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.
  Topics: pros, marketing, create, sales, pro, professionals, video, free, creating, tools, delivering, amazing, presentation, presentations.
• 6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons] - In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.
  Topics: builder, cons, site, tools, pros, website, content, tool, check, page, free, builders, best.
• AI Advertising: Pros, Cons, Tips & Examples - You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon.
  Topics: creative, marketing, consumers, cons, ai, personalized, advertising, create, tips, pros, data, content, examples, ads.
• Advice From the Pros: One Thing You Can Do to Work on Your Store Today - If you’re feeling stuck, uncertain, or guilty about not working on your store – you’re not alone. The coronavirus situation in the world is changing much from day-to-day, and it can feel overwhelming trying to keep up. It’s difficult to understand the different restrictions that are being imposed every day, […]
  Topics: pros, products, business, advice, product, youre, theres, work, store, today, thing, things.
• Bank Hacking for Store Owners - If you love geeking out on the finance side as much as we do, this is an episode you definitely don’t want to miss! I’m going down the rabbit hole of banking, lending, and financing with Bill D’Alessandro, founder and CEO at Elements Brands and frequent co-host of this podcast. Consider this episode a master […]
  Topics: work, banking, banks, lending, store, big, pros, youre, owners, bank, consider, cons, hacking, credit.
• Evercommerce Review 2023: All the Pros and Cons You Need to Know - EverCommerce is a relatively unheard-of concept in the ecommerce marketplace at this point – but it’s quickly generating attention. Designed to be the leading service commerce platform, Evercommerce promises business leaders a vertically tailored set of integrated SaaS solutions supporting… Continue reading Evercommerce Review 2023: All the Pros and Cons You Need to Know
  Topics: cons, tools, solutions, pros, marketing, need, evercommerce, companies, billing, management, payment, know, review, service, solution.
• Fresha, a business platform for salons, spas and beauty and wellness pros, extends Series C by $52.5M at a $640M+ valuation - The beauty and wellness industry, annually worth some $4 trillion, is underpinned by tens of thousands of businesses and millions of professionals carrying out haircuts, treatments and workouts. Today, a company called Fresha, which provides a software stack to help them run those operations, is announcing new funding of $52.5 million to continue building out […]
  Topics: wellness, freshas, extends, beauty, customers, spas, platform, businesses, pros, services, salons, valuation, tools, techcrunch, zeqiri, fresha, series.
• Getting Started Selling on Walmart in 2019: An Insider’s Guide To Success - Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front…
  Topics: cons, marketplace, successfully, item, shipping, pros, product, walmart, products, seller, account, sellers, information, selling.
• How Jasper.ai Writing Assistant Works [+ Its Pros and Cons] - If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai.
  Topics: jasperai, content, youre, post, pros, cons, writing, looking, works, tone, likely, assistant, output, ai.
• How Technology is Impacting Society in 2024: The Pros and Cons - Technology has become a fundamental part of the modern world, influencing how we communicate, collaborate, work, and even consume information. As the age of digital transformation continues, accelerated by changing human behaviors and endless innovation, technology will no-doubt shape our… Continue reading How Technology is Impacting Society in 2024: The Pros and Cons
  Topics: impacting, digital, technology, cons, society, impact, pros, tools, solutions, world, benefits, need, development.
• How to Automate Your Social Media Marketing Like the Pros - As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it.
  Topics: posts, automation, help, marketing, automate, social, pros, tools, content, team, media, used, post.
• Is the Digital Nomad Lifestyle Right for You? - I like to think of travelers on a spectrum from ‘homebody’ to ‘digital nomad.’ I’ve only met a small handful of complete homebodies who don’t enjoy exploring past their backyard. Out of those who do enjoy it, most really look forward to vacations that punctuate their careers and their cozy, […]
  Topics: digital, youre, work, lifestyle, pros, place, weighed, living, travel, nomads, cons, right, nomad, youll.
• Pros & Cons of Dropship eCommerce - Dropshipping is one of the easiest, low-barrier to entry businesses provided you have access to the internet. If you’re not familiar with the dropship business model it’s relatively simple; you set up a virtual storefront and sell items at retail (without holding inventory), to which you forward for fulfillment by a wholesaler, and you in turn keep the profit. How Popular is Dropship? Dropshipping is still a viable business given that dropshippers have the leverage to earn more than 50% profit than those who keep their own inventory; and with eCommerce steadily on the rise even post-pandemic, there is opportunity to reach customers where they are with this method. Suppliers also stand to gain with 18% more profit selling their products to dropshippers. Sounds simple? It is and it isn’t. In this post we’ll take a second look at dropship and review the pros and cons as a business model. We’ll start with the pros: #1 Pro – Turn a Profit if the Product is Right You’ll want to do a fair amount of brainstorming and market research before venturing into the world of drop ship. The key to success is finding your product niche. With eCommerce heavily influenced by competition, you’ll need to stand out in the marketplace. Look at what’s trending; are there upticks in a particular industry such as health and beauty, driven by a social media influencer touting the next greatest skincare regimen? Is there a new craze in mobile accessories targeting the 18–24-year-old set? Current trends point to increased spend within women’s clothing, baby items, and tools (think specialized all-in-one kits for the home or car), with beauty products not far behind. #2 Pro – No Inventory Management Without the pressure of where to store product, you have freedom to test products without buying in bulk. Less overhead, less to worry about. Your biggest upfront expense is how you will host your virtual storefront, but more on that later. #3 Pro – Work with Trusted Vendor Partners A good partner is crucial to your success. You’ll want to work with vendors who offer ease of use, support, and speed, such as selecting a reliable Order Management System (OMS). We commonly work with Jetti and FluentCommerce for order management integrations specifically related to drop ship. We cover more top OMS providers in our blog for more insight as to Who’s Who in the market, and what questions you’ll need to ask to determine what provider is right for your business. #4 Pro – Speed to Market You’ll be off the ground and running in no time. With no physical retail space and inventory to manage and insure, your startup costs are minimal. Your focus with any dropship business as we’ve mentioned above is the product mix; you’ll want to focus on a niche market or what’s trending like fire in the market. It’s also a good idea to test products since you don’t need to purchase in bulk. #5 Pro – Scalability Dropshipping is highly scalable considering you can sell about anything and ship it to anywhere in the world, provided your fulfillment vendor has service there. And now for the inevitable Cons: Want to Learn More About the Top eCommerce Solutions? If your team is thinking about or currently evaluating an eCommerce software, you likely have many questions and possibly some concerns about different eCommerce software providers. Check out our guide comparing the top 4 solutions. Read the Guide #1 Con - There will be Upfront Costs You are essentially creating your own personal storefront, so you’ll need the platform to build it out and go live. Vendors like Shopify, WooCommerce, OpenCart, and Drupal are common in the market, with WooCommerce known for its economy especially when starting small dropship stores. A basic WordPress site could run between $1,500 - $3,500, however if you need advanced features, you’re looking at additional spend for plug-ins and customizations. From the Shopify side, it’s an estimated monthly charge of $30 to create and host a site, along with their selection of themes and branding tools. Building rapport with your customers begins with a name. Choose a domain name that fits your brand style and is memorable. The average domain cost is between $5-$20/year. If you need help selecting a name with a ring to it, try using a domain name generator to see what’s available. You’ll need to invest in advertising. As your business grows organically you may scale the budget back, but when you launch take full advantage of mobile and social ads to get your name out there. Ask Plenty of Questions Look at the basic features offered by a provider such as product, catalog, payment gateways, taxes, and shipping methods, and determine what you’ll require to get up and running. You may not even require additional plugins at this stage in the business. You’ll also want to consider ease of use with clean user interfaces, and the all-important scalability factor. I recommend looking at several vendors to compare your needs to go live quickly, and where you see yourself in a year. #2 Con – This is Not a Get Rich Quick Business Model If you’re looking for overnight success, dropshipping is not the right business for you. It’s not simply opening the virtual storefront and advertising while your fulfillment partner does all the work. A growth mindset will serve you well. Knowing what to sell and for how long is key to dropshipping success. Bear in mind again with so much competition you’ll need to stand out with the product and how you sell it in your store. This article offers tips on how to make your dropship offer unique and profitable. #3 Con – You Have Less Control of the Customer Experience In contrast to a B2C or D2C channel, you have little control over outcomes such as shipping and packaging; especially if you are drop shipping overseas. If there are customer complaints regarding shipping delays it’s out of your control to fix it, if not prohibitive. This is where finding a reliable fulfillment vendor is so important; you’ll need to build a relationship with them and know their limitations and strengths. #4 - Lack of Quality Control You’re selling a product sight unseen with little shipping control. The condition of the product once it’s received can be unpredictable. If you have concerns about a product’s initial quality, it’s recommended to order a sample to see and touch for yourself. This is also a perfect opportunity to create product imagery or content for your storefront to put the product’s best foot forward. Dropshipping May be Just the Right Model for You A fair number of pros and cons in the drop shipping model, however if you do your market research, keep an open mind, pick the right vendors, and strike while the iron is hot you stand to fare well.
  Topics: storefront, need, business, pro, products, ecommerce, cons, product, shipping, pros, youll, market, dropship.
• Pros and Cons of Composable Commerce - The term "composable commerce" refers to joining multiple components to meet a merchant's specific needs. Example use cases include multiple sales channels, cost control, specialization, and the need for modular construction.
  Topics: platform, needs, pros, commerce, merchants, services, multiple, core, composable, cons, roadmap, vendors.
• Pros and cons of meeting with suppliers - The primary reason to not visit my suppliers is I do not care about them. For example, if I am drop shipping from a supplier that is significantly larger than FringeSport, there may be no need to cultivate a relationship. The main reason, however, to visit suppliers is to build relationships. If you treat suppliers like you're doing one-time deals, they're going to treat you in the same way.
  Topics: suppliers, visit, going, build, sense, meeting, little, relationship, youre, pros, supplier, reason, cons.
• Pros, Cons of Credit Card Surcharges - Credit card processing is expensive. "Surcharging" allows merchants to recoup some of the cost by passing a fee to customers at the point of sale. In this post, I’ll explain surcharging. I’ll address the rules and the pros and cons for merchants wishing to apply surcharges as a way of recovering processing fees.
  Topics: surcharges, transaction, customers, cons, surcharging, surcharge, credit, card, pros, merchants, processing, fee.
• Retail Auto-Replenishment: the Pros and Cons - With a lot of retailers still undecided on auto-replenishment, there are arguments for both sides, but what is clear is that retailers need to put their customers at the heart of what they are doing and implement technology that their consumers will embrace.
  Topics: experience, technology, consumers, retailers, customer, stock, automation, cons, pros, retail, brands, autoreplenishment.
• Shopify Review: Pros & Cons of Using Shopify for Ecommerce Stores - For most ecommerce entrepreneurs, Shopify will always be the best choice. Check out this Shopify review to learn about why they're so good at what they do.
  Topics: store, shopify, cons, business, amazon, app, customers, platform, review, youre, ecommerce, stores, sales, pros.
• Should You Use Instagram Automation? The Pros & Cons of Instagram Bots - Doesn't it feel like most people are falling a little too much in love with automation just because it's faster and easier? When you're running multiple social media accounts on platforms like Instagram, the possibility of automating all your regular tasks can be even more tempting.  But what is Instagram automation. and is it legit?
  Topics: bot, profile, instagram, followers, organic, automation, bots, profiles, account, pros, automated, cons, engagement.
• Statrys Review (Apr 2022): How it Works, Fees, Pros & Cons - When launching an online business, you need to consider where your funds will go once you start making sales. To keep compliant with taxes and receive a clear overview of your cash flow, creating a separate business account is advisable.… Continue reading Statrys Review (Apr 2022): How it Works, Fees, Pros & Cons
  Topics: apr, works, fees, kong, statrys, cons, online, business, hong, fee, payments, support, review, pros, account.
• The 5 Types of Social Media and Pros & Cons of Each (Research) - Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.
  Topics: pros, social, facebook, research, platform, cons, platforms, post, video, users, posts, content, types, media.
• The 80+ Best Chrome Extensions for 2023 - Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser.
  Topics: best, chrome, extension, security, pros, content, websites, users, seo, cons, website, extensions, links.
• The Pros & Cons of Selling on Each Shopify Sales Channel - Shopify sales channels connect your store to Amazon, eBay, Walmart, Facebook & Instagram so you can reach more customers & sell more products.
  Topics: pros, multichannel, sell, cons, sales, products, shopifys, channels, customers, shopify, selling, channel, amazon, facebook.
• The Pros and Cons of AI-Generated Content - The race to create quality, insightful content is only becoming more difficult for marketers. It's already a challenge to secure a high-ranking article on Google — and it's even harder when your business is newer or lacks authority on the search engine.
  Topics: content, aigenerated, quality, work, marketing, search, tip, ai, help, cons, pros, writers.
• The Pros and Cons of Blog Comments [+ Does It Matter for SEO?] - As any blog owner will tell you, "Should I enable comments on my blog?" is one of the first questions you'll ask yourself as your content starts to grow.
  Topics: matter, post, comment, community, blog, seo, posts, does, readers, pros, blogs, content, comments, cons.
• The Truth About Dropshipping: The Good, The Bad and The Ugly - Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store…
  Topics: does, business, shipping, actually, sales, ecommerce, supplier, cons, order, work, dropshipping, dont, products, product, pros.
• The Unexpected Pros & Cons of Sign-On Bonuses - Negotiating salary with candidates can sometimes be tricky -- particularly if you're extremely excited about a potential candidate, but she's asking for salary well-above the set salary range for the role.
  Topics: offer, salary, compensation, company, bonus, total, unexpected, cons, pros, candidates, bonuses, signon, package, candidate.
• The pros and cons of headless for B2B ecommerce - As Business Manager at Würth Louis & Company, Carla Gonzales is no stranger when it comes to B2B digital transformations. She recently shared her experience in the ebook, Getting Started with B2B Ecommerce and we're featuring an excerpt from the book on the benefits of going headless with your commerce initiative.
  Topics: ecommerce, platform, digital, b2b, headless, layer, pros, frontend, commerce, business, cons, need.
• Video: Shopify Pros and Cons - Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Read our full article featuring Shopify's Pros and Cons. Shopify Pros and Cons Video Transcript INTRO Hey there, amazing viewers! Welcome back… Continue reading Video: Shopify Pros and Cons
  Topics: youre, support, platform, business, video, pros, cons, security, need, shopify, store, customers, online.
• What Is a Focus Group in 100 Words or Less [+ Pros and Cons] - In an ideal world, you'd know just how your product or business idea would be perceived before it's released. This knowledge could help you make alterations to what you're offering for the best possible reception, and better inform your sales projections and marketing strategy.
  Topics: words, research, pros, product, group, market, focus, youll, groups, participants, youre, cons, target.
• Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros] - Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
  Topics: trends, media, marketing, brands, future, social, ugc, commerce, selling, pros, data, sellers, content, community, customers, ecommerce, shopping.