Top 2024 resources on prospects
Best prospects resource in 2024.
Learn more about prospects to improve your e-commerce strategy.
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4 Sales Lessons for SEO Link Building
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Search engine optimization professionals may think of themselves as marketers but not salespeople. Nonetheless, a good salesperson can teach us at least four lessons related to the SEO process of obtaining backlinks.
Topics: lessons, links, page, prospects, message, link, building, sales, outreach, pages, broken, know, seo. -
4 inbound marketing hacks to boost engagement and conversions
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Marketing your product or service adequately will always be one of your organization’s top concerns. To make sure things are being done right, it’s important to know the right tactics to focus on.
Topics: results, marketing, hacks, conversions, boost, better, inbound, media, google, content, social, prospects, seo, search, engagement. -
5 Benefits of Educating Prospects With Free Content
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In the marketing world, the infamous free content debate seems to be everlasting.
"If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?"
Topics: customers, paid, prospects, educational, free, educating, boost, brand, trust, benefits, content, marketing. -
5 Content-Marketing Tactics for B2B Ecommerce
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Not only does content increase a brand's visibility, but it also educates and persuades prospects to take actions.
Topics: linkable, ecommerce, marketing, question, contentmarketing, relevant, marketers, tactics, website, video, prospects, content, b2b. -
5 benefits of content personalization for B2B marketers
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There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing.
Topics: customers, personalization, marketers, relevant, b2b, content, video, email, benefits, prospects, emails, customer, website. -
7 Steps to Use Trigger Marketing in Any Content Campaign
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When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
Topics: prospect, email, trial, think, campaign, marketing, content, steps, automation, action, prospects, trigger. -
9 Ways to Reduce Customer Acquisition Costs
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Customer acquisition costs can make or break an ecommerce business. Efficient spending could produce new, profitable customers. Spending too much could bankrupt the company. Computing the CAC is straightforward: Divide total promotional costs by the number of new customers.
Topics: cac, customer, content, website, spending, costs, ways, ecommerce, customers, reduce, retention, prospects, acquisition. -
Beyond Responsive Design: How to Optimize Your Website for Mobile Users
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Everyone can acknowledge the importance of a mobile-friendly website, especially after Google's Mobilegeddon algorithm update.
Topics: responsive, content, design, mobile, device, devices, phone, optimize, users, landing, website, prospects, micromoments. -
Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
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Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers
Topics: mistakes, curve, customers, conversions, copywriting, techcrunch, avoid, product, readers, demand, website, understand, users, target, best, prospects, copy. -
How HubSpot Built a World-Class Conversational Marketing Program
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Over the last few years, HubSpot's audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website.
Topics: coaches, chat, program, sales, worldclass, built, users, prospects, marketing, chatbots, questions, conversational, hubspot, customer. -
How Hunter Got 100+ Mentions in 3 Months With Cold Outreach
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Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.
Topics: cold, prospects, email, listicle, best, product, mentioned, hunter, mentions, months, need, outreach, emails, youll. -
How Using Humans And Chatbots Together Generated 182% More Qualified Leads
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This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Topics: visitors, leads, chatbot, humans, right, chatbots, sales, way, live, using, chat, prospects, qualified, needed, team, generated. -
How to Bridge the Gap Between In-Person and Online Lead Generation
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From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are.
Topics: online, youre, social, webinar, inperson, bridge, prospects, generation, business, leads, gap, lead. -
How to Create a Powerful Marketing Funnel
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Whether or not you know it, you have a marketing funnel. There are a lot of companies that have no clue what a marketing funnel is or how to measure it. In fact, over 68 percent of companies don’t know. But they still have one. If you have an amazing […]
Topics: customers, prospects, leads, powerful, marketing, content, business, search, create, google, funnel, youre. -
How to Get Started With CRM-Powered Advertising [+ Why You Should]
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HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics.
Topics: stage, prospects, buyers, content, started, journey, data, ads, marketers, ad, crmpowered, advertising. -
How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients?
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In this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can.
Topics: product, dont, sell, market, descriptions, prospects, stage, need, description, better, markets, write, desire, know. -
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
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Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created?
Topics: marketing, took, content, email, media, prospects, heres, strategy, customer, leads, dive, funnel, learned, deep, stage. -
Lead Scoring Is Important For Your Business: Here’s How to Create Scoring Model and Hand-Off Strategy
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68% of businesses don’t practice any type of lead scoring. With lead scoring, you don’t waste loads of time on…
Topics: heres, prospects, points, lead, dont, marketing, create, strategy, model, important, business, sales, need, scoring, handoff, criteria. -
Marketing Qualified Lead: Everything You Need to Know About MQLs
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By aligning team members and different teams, your business's employees are able to work together to create delightful experiences that make prospects want to convert and stay loyal to your brand.
One example of a process in which this type of collaboration only improves your ability to convert prospects into loyal customers is lead qualification.
Topics: marketing, team, need, definitions, mqls, lead, know, sales, mql, prospects, criteria, qualified, leads. -
Persuasive Advertising: What It Is & How to Do It [+Examples]
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What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears' iconic run as a Pepsi spokesperson, the enduring"got milk?" campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes.
Topics: advertising, informative, action, prospects, audience, persuasive, products, product, examples, ad, need. -
Predictive Lead Scoring: What It Is and Why It's Important
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If your marketing team and the systems you have in place to attract leads are working properly, you’re likely seeing anywhere from 10s to 1,000s of new leads each week. If you’ve got a robust sales team, they may be able to contact every single lead within a few hours.
Topics: lead, customers, data, contact, scoring, marketing, prospects, sales, leads, important, predictive. -
Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams
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To create the optimal customer experience, it's undeniably critical that your sales and marketing teams are well-aligned.
Topics: align, teams, distributed, prospect, hambor, sales, prospects, marketing, remote, rep, smarketing, instance, team. -
Rethinking Your Premium Content: How to Build a Guided Learning Course
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Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more?
Topics: management, guided, build, premium, marketing, content, rethinking, users, courses, prospects, learning, course, lms. -
The 6 Kinds of Digital Marketing Collateral You Should Be Creating
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It goes without saying, but your marketing materials shouldn't be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page?
Topics: blog, example, company, kinds, product, industry, creating, marketing, service, collateral, digital, prospects, materials. -
The 8 Best Marketing Frameworks You Need to Know
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Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal.
Topics: content, taking, prospects, best, need, marketing, youll, frameworks, customers, know, likely, emotions, framework, product. -
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
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In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century.
Topics: prospects, content, strangers, proven, model, customers, aida, stages, product, interest, marketing, attention, framework, stage, converting. -
The Great Resignation: How It's Changing Hiring for Companies and Job Prospects [+ Expert Insight]
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The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation.
Topics: prospects, expert, process, great, recruitment, positions, resignation, work, recruiting, hiring, changing, companies, job, candidates, insight. -
The Ideal Marketing Stack for Every Stage of Your Business
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If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you're selling yourself short.
Topics: ideal, efforts, help, tools, business, content, stack, software, stage, intelligence, marketing, prospects. -
The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers
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Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams.
Topics: determines, prospect, ultimate, sales, prospects, explained, marketers, customer, reps, smarketing, rep, terms, glossary, customers, marketing, product, common. -
What's an Instagram Handle? (+4 Ideas to Help Create Your Own)
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Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle.
Topics: username, create, business, example, profile, prospects, help, ideas, whats, handle, card, change, instagram, brand. -
Why CRM and Marketing Automation Need Each Other
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Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.
Topics: crm, work, automation, sales, need, process, prospects, lead, marketing, customer, software.