Top 2022 resources on questions

Best questions resource in 2022.
Learn more about questions to improve your e-commerce strategy.

• "Tell Me About a Time You Made a Mistake": Best Answers and Examples - Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.
  Topics: employer, mistakes, mistake, best, behavioral, questions, work, share, examples, team, interview, question, tell, answers.
• 10 Ecommerce Brands Succeeding with Chatbots - Ecommerce chatbots are becoming more popular and these 10 brands are using the best chatbots to drive up their revenue and customer engagement.
  Topics: facebook, messaging, chatbot, succeeding, users, best, ecommerce, questions, chatbots, bot, customers, brands.
• 10 Questions to Ask When Choosing a Fulfillment Partner - Looking for a fulfillment partner and aren't sure where to start? Ask every fulfillment company or fulfillment warehouse these 10 questions.
  Topics: ask, choosing, focus, partner, shipping, product, service, fulfillment, order, questions, accuracy, company, orders.
• 11 Elements of High-Converting Product Pages - From writing headlines to creating urgency, make the most of your product pages with these 11 elements. Increase conversions, please customers, & grow revenue!
  Topics: questions, highconverting, pages, elements, reviews, customers, product, page, buy, extension, read, products.
• 11 Webinar Etiquette Tips for Presenters & Attendees - Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette.
  Topics: email, attendees, tips, hosting, webinar, presenter, presenters, questions, presentation, loud, etiquette, live, audience.
• 12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers - In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there's actually a hefty amount of work that needs to go into planning them in order to see solid engagement.
  Topics: questions, hubspot, hashtag, sure, marketers, audience, speakers, example, good, according, great, webinar, webinars, event, host, tactics.
• 13 Common Interview Questions and How to Answer Them - You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.”
  Topics: interviewer, common, question, answer, research, questions, job, interview, youre, role, person.
• 13 Creative Ideas for Your Next Facebook Live Event, from HubSpot's Social Media Campaign Manager - In 2016, Facebook released Live video on their platform. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. But today, remote work and digital events are the norm.
  Topics: hubspots, questions, ideas, facebook, content, social, event, stream, media, campaign, creative, live, manager, product, brand, audience, videos, video.
• 13 Instagram Accounts for UX, UI Design - Instagram is a good place to find inspiration and insight on web design. The visual platform is full of user experience and user interface designers sharing their work. Here is a list of UX and UI feeds to follow on Instagram. The feeds are from freelance designers, in-house designers, agencies and, resource sites.
  Topics: ux, design, designers, instagram, feed, features, inspirational, questions, freelance, ui, inspiration, accounts.
• 13 of the Best Facebook Live Videos We've Ever Seen - In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With this in mind, carving out a strategy for Facebook Live seems like a no-brainer.
  Topics: questions, live, product, way, series, weve, best, great, video, videos, brand, seen, facebook, viewers.
• 14 of the Best WordPress Survey Plugins - Are your users happy with your website, or are you simply assuming they are?
  Topics: best, tool, wordpress, free, results, plugins, surveys, survey, questions, forms, users, create, polls.
• 15 Fun, Weird, & Unexpected Interview Questions (With Sample Answers) - As a hiring manager, you probably ask similar questions to most of your candidates -- "What's the greatest challenge you've overcome? What interests you in our company?"
  Topics: candidate, question, ability, answer, candidates, id, sample, unexpected, weird, answers, instance, fun, questions, say, interview.
• 16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers) - When you're interviewing people to join your team, you have to get creative — after all, there's only so much that questions like "What's your biggest weakness?" and "Are you a team player?" reveal about who your candidates truly are.
  Topics: look, best, job, answer, work, interview, candidate, candidates, answers, team, question, ask, questions, good.
• 22 Questions Job Candidates Should Ask the Hiring Manager (and HR) in a Job Interview - "Do you have any questions for me?" We've all been on the receiving end of that question in an interview. If you're prepared, you've probably got some good questions you usually cycle through.
  Topics: questions, hiring, question, helps, youre, shows, job, ask, candidates, role, manager, company, hr, interview.
• 25 Post Event Survey Questions to Ask - Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success.
  Topics: survey, ask, satisfied, questions, great, audience, attendees, post, question, help, events, event, marketing.
• 4 Questions You Should Ask Before Investing in Influencer Marketing - There are more resources, tools and case studies available than ever to help build a successful campaign.
  Topics: know, youre, influencers, investing, marketing, questions, help, campaign, ask, customers, message, success, influencer.
• 4 Questions for a Prospective PPC Agency - Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed.
  Topics: recommendations, questions, accounts, prospective, work, performance, agency, account, ppc, manager, agencies, search.
• 4 Ways Brands Can Gain Awareness on Clubhouse [+Examples] - If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse.
  Topics: rooms, examples, brands, clubhouse, room, listeners, questions, gain, brand, marketing, company, awareness, ways, users.
• 4 Ways Google Defines ‘Quality’ - One of the most frustrating elements of search engine optimization has been Google's attempt to address quality. Now we have Google’s definition of “quality.” In a blog post this week, Google listed 20 questions that determine quality, across four key areas.
  Topics: sites, googles, questions, search, quality, topic, content, defines, authority, google, ways, site.
• 5 Clues You Micromanage and How to Stop [Quiz] - Ever heard the term "helicopter parents"? They're the hyper-present, overbearing moms and dads who take pay excessively close attention to their kids' experiences and problems. Well, helicopter parents are to their kids what micromanagers are to their direct reports. While being engaged in your colleagues' lives is important, micromanaging their every move can backfire.
  Topics: employees, work, questions, clues, youre, team, taking, quiz, checking, micromanaging, micromanage, project, dont, stop.
• 5 Critical Phone Screen Questions & Tips - On average, a corporate job posting attracts 250 resumes. With such a large pile to sift through, it can be difficult to discern your best candidates from those unfit for the role.
  Topics: good, candidates, critical, dont, current, interested, questions, tips, role, screen, job, roles, phone, company, candidate.
• 5 Essential Questions to Ask Yourself Before Buying an Online Business - Many people are drawn to the allure of entrepreneurship, but it pays to know what you're doing before you make the leap.
  Topics: ecommerce, buying, questions, important, business, ask, online, team, require, purchasing, starting, youre, need, essential.
• 5 Questions to Help You Fix Your Holiday Ordering Experience - Don’t let out-of-stocks, overstocks, and preventable returns ruin your peak season performance
  Topics: help, store, experience, holiday, fulfillment, inventory, returns, commerce, support, fix, questions, options, ordering, order, customer, season.
• 5 Simple Ways to Boost Conversions - When it comes to increasing conversions of an online store, smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank
  Topics: mobile, sales, quickly, shopping, payment, shoppers, reviews, ways, product, conversions, questions, customer, boost, simple.
• 5 Steps to Run a Project Post-Mortem Meeting [+ Key Questions to Ask] - No project is an unmitigated success or failure.
  Topics: questions, questionnaire, postmortem, meeting, identify, help, project, ask, steps, projects, agenda, team, run, key.
• 5 Ways Reddit Helps an Ecommerce Brand - Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don'ts for marketers. Reddit has a strict no-self-promotion policy. Still, it offers a venue to further a brand and establish expertise.
  Topics: upvotes, reddit, helps, way, ipsy, ama, ways, products, questions, ecommerce, skincare, ask, subreddit, brand.
• 59 Focus Group Questions for Any Purpose - Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group's goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.
  Topics: productservice, questions, question, product, focus, think, company, industry, group, come, purpose.
• 7 Common Shipping Questions and How to Prepare Before They're Asked - There’s a lot that can happen from Point A, when an order leaves your hands, to Point B, when it arrives at a customer’s door. Here’s how to handle the common shipping questions your customers will have—before they even ask them.More
  Topics: policy, return, customer, page, asked, gift, theyre, customers, prepare, shipping, questions, order, offer, common.
• 7 Ways to Address Concerns of Online Shoppers - Even for an ordinary, inexpensive item, it’s astounding how many uncertainties can come up from online shoppers. If you tried to address every single worry or question in a product description, it would quickly become bloated and unmanageable. Instead, refer shoppers to secondary content, such as the following seven options
  Topics: address, answers, questions, customers, buyers, online, concerns, ways, reviews, shoppers, product, item.
• 7 of the Best Situational Interview Questions - In an interview, let’s say I asked you, “Tell me about a time you worked through a conflict with a coworker?”
  Topics: feedback, questions, id, handle, say, best, situational, candidate, applicant, youll, interview, look, good, project.
• 7 questions that every novice entrepreneur asks, resolved by the director of Mercado Libre - Today, I would say that being an entrepreneur is taking a risky path that begins with seeing an opportunity where others see a problem.
  Topics: asks, today, model, director, digital, ecommerce, questions, novice, resolved, need, mercado, business, strategy, entrepreneur, libre, good, product.
• 8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content - This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return.
  Topics: ways, community, team, employeeinspired, content, questions, members, amas, support, hubspot, product, customers, online, engaged, feedback.
• 9 Creative Ways to Use Instagram Questions & Engage Your Followers - Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram.
  Topics: questions, feature, post, creative, instagram, sticker, ask, click, question, engage, ways, followers, responses.
• 9 Employee Satisfaction Survey Questions That Will Reveal A Lot - Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also greatly impact your company's long-term growth.
  Topics: lot, employees, company, employee, survey, reveal, team, satisfaction, dont, questions, work, feel, good.
• A Comprehensive Guide to Marketing on Quora, According to Quora's Head of Product Marketing - B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now.
  Topics: quoras, answers, question, answer, platform, content, thought, audience, questions, product, guide, comprehensive, head, according, marketing, quora.
• A Plain-English Guide to Market Research - In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.
  Topics: information, customers, business, plainenglish, data, questions, product, industry, market, youre, research, guide.
• Allegro Gadane, platform for buyers and sellers, launched - The popular Polish marketplace Allegro has launched its own social website, called Allegro Gadane. It shouldn’t be compared to the likes of Facebook or Twitter. It’s more like a social platform for sellers and buyers to exchange opinions, ask questions and solve problems. Allegro created the platform Allegro Gadane to… Continue reading
  Topics: platform, launched, buyers, questions, selling, website, webinar, sellers, gadane, allegro, community.
• Apparel Merchant Is the ‘Godfather of Memewear’ - Ardon Lukas wore a shirt to this interview from his online apparel store, Shirtwascash. It was a velvet tank top with a photo of Elon Musk smoking marijuana during a podcast. "I see my role as broadening people's perspectives," he told me.
  Topics: ask, form, godfather, customers, merchant, questions, elon, youre, apparel, memewear, send, whos, shirtwascash.
• Ask an Expert: How Does Artificial Intelligence Impact Ecommerce? - “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we've turned to Gagan Mehra, an international ecommerce consultant and a longtime contributor, who explains artificial intelligence.
  Topics: does, expert, market, questions, recommendations, ecommerce, impact, mehra, neighborhood, ask, data, intelligence, artificial.
• Call Me, Maybe? How to Build a Stand-out Contact Us Page for Your Online Store - It might seem like just another link in the navigation menu, but a store’s 'Contact Us' page is often one of the most under-optimized locations on the entire site.More
  Topics: page, build, customer, standout, questions, form, easy, maybe, information, talk, store, customers, help, online, contact.
• Considering Shopify POS? Get the Answers to All Your Questions - Are you looking for a reliable point of sale system? If so, Shopify POS might be the solution for you. Continue reading to find out everything you need to know about this software! What's Shopify POS? As you probably already know,… Continue reading Considering Shopify POS? Get the Answers to All Your Questions
  Topics: considering, pos, credit, payment, plan, shopify, using, store, customers, questions, answers, youre, youll.
• Could Blogging Boost Your Ecommerce SEO? - Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
  Topics: organic, dont, blog, questions, boost, sell, need, content, readers, ecommerce, seo, search, blogging.
• Etsy opened offices in Mexico: Here are 21 strategies to provide a first class service - Good customer service requires more than just saying 'thank you' to your online shoppers.
  Topics: etsy, customers, information, mexico, address, service, opened, order, shipping, class, provide, important, questions, business, strategies, customer, store, offices.
• Five Lessons I Learned About Scaling a Business With Reid Hoffman - How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration?
  Topics: scale, airlines, business, learned, idea, reid, virgin, blakely, lessons, right, scaling, ideas, hoffman, questions, wasnt.
• Four Questions Parts Sellers Should Consider Before Replatforming - How to make sure you’ve checked all the boxes for your current needs as well as your expected requirements
  Topics: consider, ecommerce, questions, features, states, site, partner, magento, sellers, seo, parts, experience, ag, replatforming.
• Getting Guidance: How to Find The Right Mentor For Your Business - Everyone should have a mentor in their career, just like good friends who support you through life’s ups and downs. Learn how to find the right mentor for your business in this article.More
  Topics: advice, mentor, mentors, guidance, potential, offer, good, mentorship, questions, business, youre, right, getting.
• Gradient, 10xFounders back Zowie’s no-code, e-commerce customer service tool - Customer service tickets tend to fall into the same few buckets — returns, refunds or quality control questions. Not only are these repetitive, but it leaves little time for customer engagement on more complex requests, like relaying information on products or helping a customer find the best product for them. Maja Schaefer and Matt Ciolek, […]
  Topics: ecommerce, nocode, zowies, gradient, service, techcrunch, customer, company, support, questions, 10xfounders, product, sales, tool, zowie, schaefer, looking.
• Holiday Support Tips for eCommerce Stores - If you want your holiday shoppers to have a good experience, you need good support. Learn how support processes can lend a helping hand.
  Topics: service, questions, tips, store, team, support, owners, help, rush, customers, great, holiday, woocommerce, customer.
• How Brands Succeed on Reddit - Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers.
  Topics: subreddit, brands, microsoft, reddit, succeed, spotify, post, users, questions, redditors, support, popular.
• How Cognitive Computing Can Make You a Better Marketer - When Sophia, a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon) visited my college last year, I was awestruck.
  Topics: help, cognitive, human, interact, technology, better, questions, helping, marketer, computing, data, marketing.
• How HubSpot Built a World-Class Conversational Marketing Program - Over the last few years, HubSpot's audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website.
  Topics: coaches, chat, program, sales, worldclass, built, users, prospects, marketing, chatbots, questions, conversational, hubspot, customer.
• How and Why You Should Run a Customer Panel for Your Marketing Team - As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?"
  Topics: customer, run, consider, good, marketing, questions, panel, youll, customers, panelists, product, team.
• How should companies that participate for the first time in an online sales event prepare their logistics? - E-commerce events force logistics companies, especially those of the last mile, to prepare to face a large amount of demand. This increase implies an efficient strategy to satisfy the needs of an increasingly demanding consumer.
  Topics: event, sales, demand, simpliroute, companies, participate, communication, logistics, information, users, online, prepare, today, questions.
• How to Conduct an Exit Interview: 7 Top Questions [Form Template] - To determine what causes employees to leave — and to create a better, happier employee experience moving forward — it's critical you conduct productive exit interviews.
  Topics: employees, improve, interview, company, exit, form, questions, template, conduct, interviews, leaving, employee, job.
• How to Create Buyer Personas for Your Online Store - How much do you really know about your customers? Learn why buyer personas are the foundation of your business & how to create your own in just four steps.
  Topics: persona, personas, store, customers, create, information, online, toys, questions, buyer, specific, products, know.
• How to Create an Amazing Webinar in 2022 - Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world.
  Topics: content, amazing, topic, team, live, send, webinar, webinars, attendees, create, sales, questions.
• How to Do Market Research: A Guide and Template - Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
  Topics: persona, guide, questions, template, industry, market, research, buyer, target, customers, product, audience.
• How to Find a Job After College: The Ultimate Guide - College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. 
  Topics: hiring, questions, ask, youre, job, company, guide, college, interview, role, ultimate, work.
• How to Find and Plug the Leaks in Your Conversion Funnels - Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here's how to find and plug leaks in your conversion funnels so you get more revenue per visitor.More
  Topics: youre, leaks, search, conversion, optimization, funnels, site, customers, visitors, analytics, data, questions, plug, page, rate.
• How to Get a Job at Apple - Apple is not just a tech company -- it's one of the leading technology innovators in the world. On top of that, it's a great place to work. Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. Their employees have the opportunity to work with some of the most cutting-edge, innovative technologies today, while enjoying first-class wages and benefits -- from employee discounts to comprehensive health insurance.
  Topics: employees, interview, software, questions, job, glassdoor, apple, company, work, jobs.
• How to Host a Twitter Chat That Connects with Your Audience - A Twitter chat, or TweetChat, is a virtual meeting or gathering of people on Twitter to discuss a common topic.
  Topics: twitter, tweetchat, great, host, questions, important, connects, way, topic, chat, sure, audience.
• How to Nail Interactive Presentations, According to HubSpot Experts - I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Unfortunately, the speaker was not as engaging as I’d hoped, and I found myself getting bored and distracted.
  Topics: hubspot, questions, experts, youre, way, audience, interactive, members, presentations, information, according, presentation, nail, content.
• How to Run a Focus Group for Your Business - When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it.
  Topics: group, focus, youre, ask, youll, product, run, discussion, business, participants, questions.
• How to Run a Structured Interview (Questions Included) - Imagine this -- a hiring manager is choosing between two candidates of similar expertise, so she invites them both into the office for an in-person interview. However, she's given power to choose which questions she asks each one.
  Topics: structured, included, questions, semistructured, candidate, tell, team, candidates, rate, run, interview, role.
• How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers] - Expression, passion, style, persuasion, authenticity.
  Topics: client, questions, customer, customers, study, tips, project, company, turn, success, case, marketers, manager, hubspot.
• Instagram Live Shopping: Everything You Need to Know - The future of online shopping is here.  Cue, live shopping – a phenomenon that's taken the eCommerce world by storm.  For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live… Continue reading Instagram Live Shopping: Everything You Need to Know
  Topics: questions, streams, shopping, instagram, know, youre, brand, live, need, products, product, customers.
• Instagram will now let creators and influencers sell items directly - The monetization hose is on full blast at Instagram now, and today at F8, Facebook unveiled one of the latest developments on that front. The company said that creators will now be able to tag items to sell them directly to people viewing their posts and Stories. For now, this will work only on items […]
  Topics: products, sell, directly, let, tag, product, spokesperson, shopping, items, questions, creators, techcrunch, influencers, instagram, posts, wearing.
• Interview Preparation Checklist: 18 Tips to Get the Job - You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
  Topics: question, interview, position, youre, interviewer, job, company, checklist, tips, ask, youve, preparation, questions, long.
• Leadership Advice from 5 Black-Owned Business Leaders - Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
  Topics: leaders, leadership, business, big, leader, founder, advice, team, lead, blackowned, questions, black, bold.
• Never Split the Difference by Chris Voss – Summary - A former FBI hostage negotiator and the founder of the Black Swan Group consulting firm, Chris Voss is an expert when it comes to talking anyone into (or out of) just about anything. Years of experience in high-intensity negotiation settings led him to believe that learning to negotiate successfully can […]
  Topics: youre, split, summary, feel, voss, offer, opponent, questions, counterpart, openended, understand, negotiation, difference, chris.
• Optimizing website content for voice search - By 2020, it is estimated that half of all searches will be conduct via voice search. If don't have voice optimization as a priority now, you're going to be beat by the competition. This article outlines why voice search matters and how to go about optimizing your site now.
  Topics: optimizing, search, words, users, questions, content, optimize, google, keywords, voice, website.
• Pandemic-driven Shoppers Expect More from Ecommerce - The pandemic has upped consumers' digital expectations. What was once the exception is now the norm. Telemedicine, online learning, virtual meetings — all have advanced in the past year. Ecommerce stores must evolve, too, in how they engage and interact with shoppers.
  Topics: stores, online, ecommerce, pandemicdriven, quizzes, questions, product, videos, customer, content, expect, shopping, shoppers.
• Quora and Reddit: Dos and Don’ts for Ecommerce Marketers - Quora and Reddit provide opportunities for merchants to engage with prospects while demonstrating expertise. I'll offer tips for using both platforms in this post.
  Topics: questions, posts, marketers, donts, helpful, niche, ecommerce, question, quora, dos, site, score, reply, reddit.
• SEO for Google’s ‘People also ask’ - Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.
  Topics: laptop, seo, page, questions, search, results, pages, queries, googles, best, related, ask.
• SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce - It’s increasingly difficult for organic search listings — the 10 blue links — to win the click. Rich snippets, which are powered by structured data, can make your links stand out. Here seven types of rich snippets that enhance blue links and thus drive clicks and sales.
  Topics: ecommerce, structured, rich, shoppergrabbing, data, google, schema, results, seo, questions, video, search, snippets, page.
• SEO: Can Ecommerce Sites Win the Answer Box? - The "answer box" is Google’s way of responding to questions directly from the top of the search results page. Can ecommerce sites win the answer box? Absolutely. But winning the answer box for their own brand searches is not as straightforward as it may seem.
  Topics: results, questions, google, win, queries, answer, ecommerce, sites, search, box, searches, seo.
• Shopify Chat: Close More Sales Through Real-Time Conversations - Today, we’re excited to introduce Shopify Chat, our first native live chat function that allows you to have real-time conversations with customers visiting your Shopify store.More
  Topics: customer, way, close, customers, personal, shopify, chat, sales, realtime, live, businesses, conversations, questions.
• Should Your Business Use Instagram for Marketing? Six Questions To Ask - If you’re wondering if your business should be on Instagram, the short answer is that whatever you’re selling, you should consider it. Instagram now has over one billion monthly users — as of January, 2018, seven percent of internet users in the United States accessed Instagram once every few days. And if you’re in certain eCommerce […]
  Topics: youre, tag, social, ask, questions, visual, instagram, products, selling, woocommerce, website, marketing, business, product.
• TechCrunch+ roundup: Churn rate basics, BNPL fraud, fundraising IP checklist - The venture capital market is slowing down, which means early-stage founders are chasing a smaller pool of money. We asked VCs to name a pro forma pitch practice they think founders should retire.
  Topics: bnpl, checklist, questions, techcrunch, basics, founders, churn, fraud, ip, partner, venture, space, fundraising, twitter, investors, roundup, sophie, rate.
• The 5 Best Retail Interview Questions and Answers - Hiring for a retail store isn't easy.
  Topics: best, service, helpful, answers, employee, sales, questions, interview, candidate, retail, customer, customers, store.
• The Beginner’s Guide to Usability Testing [+ Sample Questions] - In practically any discipline, it's a good idea to have others evaluate your work with fresh eyes, and this is especially true in user experience and web design. Otherwise, your partiality for your own work can skew your perception of it. Learning directly from the people that your work is actually for — your users — is what enables you to craft the best user experience possible.
  Topics: guide, users, beginners, testing, user, task, experience, usability, study, design, participants, questions, sample, product.
• The Best Ecommerce Content for Twitter - The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
  Topics: best, media, questions, content, polls, social, sales, products, example, twitter, followers, ecommerce.
• The Best Podcasts: What You Should be Listening to Now - Since 2017, six million more Americans started participating in the same activity. Any guesses about what this rapidly growing pastime could be?
  Topics: best, world, questions, host, interviews, listening, marketing, listeners, listen, crime, podcast, podcasts.
• The Plain-English Guide to Conjoint Analysis - Sometimes, commercials really get me.
  Topics: plainenglish, conjoint, phone, guide, analysis, service, tool, questions, respondents, survey, product, research.
• The Psychology of Persuasion: How to Sell Like an FBI Hostage Negotiator - The more you understand about the ins and outs of persuasion, the more effective you’ll be as a negotiator. Who better to teach you the tricks and tools of the trade than someone who has negotiated with bank robbers, terrorists, kidnappers and murderers?More
  Topics: hostage, negotiation, questions, psychology, theyre, negotiate, persuasion, fbi, negotiator, youre, example, chris, right, sell, free, counterpart.
• The Ultimate List of HR Interview Questions - As a job seeker, you can often expect to speak with an HR professional before moving onto interviews with employees within the department for which you're applying.
  Topics: role, company, interview, question, youre, hr, current, work, list, professional, questions, ultimate.
• Three Ways Any Business Can Drive Traffic to their Online Store - Almost every store wants to increase their traffic. But how do you get started? From free to paid, use these three strategies to boost your reach and revenue.
  Topics: ads, traffic, drive, online, store, business, questions, ways, product, social, google, content, page, search.
• To Sell More, Understand Shoppers’ Motives - Does your store sell products or experiences? Think about it for a moment because the two are vastly different. And how you approach shoppers' questions and concerns plays a significant role in closing sales. Focus on what shoppers hope to accomplish with particular products.
  Topics: motives, questions, products, product, example, sell, step, shoppers, features, customer, wants, understand, shopper.
• Top 10 eCommerce Buyer Questions - My team here at Elastic Path manages the buying experiences on the front line of researching and evaluating eCommerce solutions, including business development, chat, Website, and marketing automation.  Being on the front line, my team gets asked many different questions.  Some are very common, like "how much do the eCommerce solutions that Elastic Path provides cost?" But since eCommerce can mean different things to different buyers, we see a wide variety of great questions. Therefore we felt it might be helpful to share what we are hearing to maybe help buyers that are researching headless commerce solutions get insights into what their peers in the market are asking. You can always get your specific questions answered by reaching out to us and we would be happy to have a personalized Q&A.   A Bit of Context Before We Start   Before we get into it, I want provide a bit of context for what it is like being on the front lines of marketing and selling eCommerce platforms and solutions. As I mentioned, eCommerce can mean different things to different buyers depending on the complexity, size and scale of their requirements.  Not to mention, the experience a buyer has working with different eCommerce solutions at different stages of their career. For example a small business owner may only need a simple out of the box solution, like Shopify, that comes with all the basic pieces need to get their products and services online. A rapidly growing emerging business looking to scale up to $50M -to- $100M in revenue might be feeling the need to advance their investment in technology, but they may not know the scope, skills, and architecture required to build and manage a solution that can provide the control and customizations to differentiate its brand. Then there are companies with B2B use-cases that might be looking to digitally transform their business by moving a traditional selling model online to meet customer demand for online engagement that creates more value and improve margins using eCommerce approaches. These B2B companies are likely just starting out with eCommerce, but they need advanced capabilities that can integrate with their existing CRM/ERP architectures. Maybe the buyer is a seasoned eCommerce developer/architect focused on enabling eCommerce as a core business function and looking to modernize and "future proof" their architecture.  But let's be honest they don't need to ask my team questions, they just need access to our product and technical resources to figure out how they want to approach a Proof of Concept (POC) with Elastic Path. The bulk of questions we get on the front lines tend to be from the first three buying groups, and many of those buyers are under pressure to grow and transform their business quickly.  As a result they looking for more control and flexibility to differentiate experiences, improve how they operate and scale up online revenue. Many of the questions we get from these groups indicate they are just starting the path of learning about modern eCommerce technologies - such as microservices, API-centric, composable, headless eCommerce solutions (aka MACH). They may not be fully aware of the skills and budget required to invest in this emerging approach to cloud-based eCommerce. So hopefully the following questions and answers will provide some clarity and if you have more questions - never hesitate to ask Elastic Path for help.   Top 10 eCommerce Buyer Questions   QUESTION: What is the time it takes for a basic implementation? We hear you say two weeks - is that real? ANSWER: Implementation time depends on the scope of the project but some of the Elastic Path customers were able to implement a solution from scratch as quickly as 4 weeks. The key to our fast implementations is a combination of using Accelerators, Pre-Composed Solutions and designing an MVP approach so that we can get customer experiences into market that can flex and evolve vs. trying to boil the ocean with an oversized project plan or build everything from scratch.  QUESTION: I see what your webpage says you are. But who are you really? What is different about you from other vendors? ANSWER: We provide the only commerce solution that combines the flexibility and control of DIY eCommerce (i.e. a custom, home-grown solution) with the turn-key ease of Shopify, Magento, or Salesforce.  Our microservices architecture was built totally de-coupled so that you can customize for your business requirements. Elastic Path vs. Magento (Adobe) Elastic Path vs. Shopify   Vendors like Big Commerce claims to have microservices. Shopify and Magento claim to be headless. The reality is they have taken their monolithic-style platforms and built APIs on top, which means that customizations are incredibly time consuming and expensive.   Elastic Path vs. Commercetools   Vendors like Commercetools promise the control of DIY, but lack the support and guidance to de-risk integrating best of breed technology and partner solutions. Brands who go with this type of solution often find themselves overwhelmed by the complexity.  Elastic Path offers Pre-Composed Solutions which integrate core commerce functionality, partner integrations, and customizations so that getting live is fast.  In addition, we offer Composable Commerce XA which provides operational experience assurance  from Elastic Path services team to triage, manage, and resolve issues across your multi-vendor solution.  When you have an issue (which is not often as our uptime SLA is 99.9%), you have a single throat to choke.   QUESTION: How can Elastic Path provide a way for my 3rd party vendors to manage their selling experience on my marketplace site? ANSWER: eCommerce Marketplaces, especially those who support a third party model, take user experience a notch above traditional digital commerce avenues. Not only are consumers able to save a trip to a physical store, but now they have a one stop shop to compare similar products without switching from site to site. This type of ease of use, convenience, and accessibility continues to attract shoppers presenting an opportunity for many brands to capitalize on.   QUESTION: What is Composable Commerce?  Is it the same as Headless Commerce? ANSWER:  Composable Commerce is an approach that enables brands to bring their unique digital vision to life by launching and continuously optimizing digital commerce experiences leveraging multiple best-of-breed technologies composed together into a complete, business ready solution. Headless Commerce is a component of Composable Commerce, along with other MACH technologies (microserices, APIs, Cloud-native, and headless). Shaneil Lafayette from our Product Marketing team wrote an entire article on this subject, so best to just direct you to her blog: What is Composable Commerce? QUESTION: Does Elastic Path have the capability to handle over 50,000 SKUs? Complex Catalogs? ANSWER: The short answer is yes.  In fact we can support almost infinite SKUs, and by decoupling the way you manage product content, price books, and availability rules we can enable infinite selling experiences on you site using our Product Content Management solution.  We also created a short video that explains how PCM works:   {"preview_thumbnail":"/sites/default/files/styles/video_embed_wysiwyg_preview/public/video_thumbnails/JNY7KimCoV1EHDSCuuNQo2.jpg?itok=AH9fMNXc","video_url":"https://share.vidyard.com/watch/JNY7KimCoV1EHDSCuuNQo2?","settings":{"responsive":1,"width":"854","height":"480","autoplay":0},"settings_summary":["Embedded Video (Responsive)."]}   QUESTION: Does Elastic Path provide a front end solution or Content Management System (CMS)? ANSWER: We are Headless Commerce, so we separate the front-end from the and back-end. Our core platform is the backend which is 100% API-first, microservices-based. That being said, we do have a PWA REACT reference store which serves as a frontend starter kit for our clients. In addition, many clients chose to build their own front end using a JavaScript frontend framework (REACT, Angular JS, Next Js, VueJS, etc) or use a Front-End-as-a-Service like Frontastic or Builder.io. We work with all of our customers to understand their unique needs and can advise you on what approach to frontend would be best for your brand.  QUESTION: How does Elastic Path provide front-end capability and back-end integration with an ERP system?  ANSWER: Because Elastic Path was architected from the API layer up vs. monolithic based headless competitors that retrofitted their APIs, we enable the most open and flexible eCommerce integration framework on the market.  It is one of the reasons we can take an MVP approach to just about any eCommerce project and create new experiences that align with just about any existing architecture.  No matter how complex (or simple) your current architecture we can right size your eCommerce goals and make sure the align with you internal business processes - both human and digital. QUESTION: How are you hosted? SaaS, on-prem, private cloud?  ANSWER: As our CEO Jamus Driscoll likes to say, "Have it your way".  Elastic Path provides flexible deployment models including SaaS, on-premises, and private cloud to address the business needs of any customer.   QUESTION: What development languages does Elastic Path support?  ANSWER: Elastic Path is language agnostic, so you can leverage any front-end language you wish and access the core microservices commerce functionality via standard API calls.  QUESTION: I don't have a large in-house tech team, do I need one to do headless commerce? ANSWER: When looking at any cutting edge technology, there are always learning curves. However, we have developed an ecosystem of capabilities and support to get even an emerging digital savvy team started down the path of headless commerce.  Our foundation is Cloud-based, so you are not dealing with coding the actual platform itself to customize your ecommerce.  Instead you are connecting common systems using an API framework where you likely already have skills inhouse or via existing partnership.  For example the store-front is your CMS, you inventory and pricing might be an SQL database or ERP application, etc.  You then use our business centric composable solutions to manage the data flowing in and out of the eCommerce workflow. Then next way we make headless commerce a reality is by bringing together the best technology and solution integration partner network in the business.  This is one of the fastest growing areas of our business, which is also how we are building core pre-composed solutions new customers can essentially buy and configure with only 20% of the effort. Listening to our customers and thinking different about solutions and support. a. Pre-Composed Solutions were not developed by a back office product team, they are real-world solutions developed by our partners and customer designed to solve real business problems. b. Composable Commerce XA means Elastic Path is your support partner for all the technology within the best-of-breed headless solution you need to succeed. c. Product Content Management service was announced earlier this year to solve one of the oldest challenges in eCommerce, managing/changing online catalogs. eCommerce is now at the core of your revenue strategy and buyers expect the same level of personal experience in a digital world that a sales person or account manager provides, which means it needs to be data driven and capable of delivering an infinite combination of suggestions, pricing, promotions and availability across multiple catalogs, geographies and channels.   Want to learn more about Elastic Path Software? Check out our Demo Library here.
  Topics: business, questions, solutions, different, commerce, elastic, team, buyer, path, headless, ecommerce, solution.
• Top 4 Customer Service Tactics for Small Businesses - Great customer service is where small businesses can really shine
  Topics: tactics, customers, questions, small, businesses, agents, help, product, customer, respond, business, service, products.
• Top 5 Email Marketing Questions in 2019 - I consult with companies — B2B and B2C — on optimizing their email marketing efforts.  Those clients and other businesses frequently have concerns about delivery, or spam, or other email matters.  What follows are the five most common questions.
  Topics: questions, addresses, tool, subscribers, email, marketing, delivery, spam, report, send, emails.
• Top 5 Questions on SOC 2 Compliance - When it comes to selecting an eCommerce solution it is important to base your evaluation on more than just functionality and pricing. You will want to confirm your chosen commerce solution has the high security standards in place to ensure that your systems and data are kept secure. Fail to do this, and you could end up with security compromises like a data breaches or system intrusions, hurting your company’s reputation, customer loyalty, and jeopardizing revenue. Security assessments like the SOC 2 evaluation provide a comprehensive and centralized, third party report to ensure you’re working with a vendor that has validated they follow the highest standards of security practices, policies, procedures, and operations. SOC 2 compliances reduces time spent on security evaluations and provides the confidence that your data is secure so you can launch and drive revenue faster while keeping your business operating at 100%. Familiarize yourself with SOC 2 with the top five questions we hear from prospects:  What does SOC 2 Compliance mean? SOC stands for System and Organizational Controls and is based on the Trust Services Criteria. This criteria is focused on the ability to report on the design of controls (and/or testing and operating effectiveness of those controls) for a service organization. The SOC 2 report addresses an organization’s controls pertaining to operations and compliance standards; things like security, integrity, availability, privacy, and confidentiality are all aspects of SOC2. Why is it important to be SOC 2 compliant? SOC 2 is an auditing procedure that ensures service providers securely manage data to protect the interests of organizations and the privacy of its clients.  If your chosen commerce partner is SOC 2 compliant it means you can trust that they will do everything possible to protect your data and systems. What is the benefit to the customer for a vendor to be SOC 2 Compliant? SaaS vendors in particular need to be SOC 2 compliant in many instances, especially when they sell to the enterprise. Enterprises are often beholden to a wide variety of security and compliance controls and being demonstrably SOC 2 examined as a vendor gives those enterprise customers the peace of mind they need to do business with Elastic Path. What security practices and procedures are assessed during a SOC 2 Compliance evaluation? SOC 2 evaluates the operational policies, communications, procedures, and monitoring concerning four Trust Service Categories (TSC): Security – Information and systems are protected against unauthorized access (both physical and logical), unauthorized disclosure, and damage Availability – Information and systems are available for operation and use as committed Processing integrity – System processing is complete, valid, accurate, timely, and authorized Confidentiality – Confidential information is secured, and access is controlled What are the principles of SOC 2? Elastic Path utilizes independent third-party auditors to test the Elastic Path Commerce Cloud platform against the widely accepted security standards controls of SOC 2. These examinations are conducted by a respected audit and security firm that is independent and thorough in its inspections. The SOC2 examination report is intended to meet the needs of a broad range of users that need detailed information and assurance about the controls at a service organization relevant to the security, availability, and processing integrity of the systems the service organization uses to process data.  With Elastic Path successfully achieving the SOC2 examination, we can ensure peace of mind to our customers. Learn more about how you can build your eCommerce vision with confidence by visiting our Trust page.
  Topics: soc, questions, report, controls, path, security, systems, compliance, standards, trust, data, service.
• Turning Questions into Sales: How to Create an Effective FAQ Page For Your Store - FAQ pages do more than just answer questions about your business. They alleviate purchasing anxieties, improve SEO, and reduce customer support queries. Learn how to create your own FAQ page in this guide and you’ll see the benefits of higher sales and more satisfied shoppers. More
  Topics: sales, effective, questions, product, brand, create, page, customers, customer, answer, pages, faq, store, turning, question.
• Use Facebook Groups to Promote Your Ecommerce Business - Ecommerce businesses can use Facebook groups to help potential customers, build strong reciprocal relationships, and encourage sales. Maintaining or contributing to a Facebook group is a form of both social media ...
  Topics: ecommerce, group, marketing, groups, going, content, facebook, build, community, questions, promote, business, need.
• Using FAQs to Close More Sales - There is a page on your ecommerce site that likely needs attention. Perhaps you don't have it, but a frequently-asked-questions page is essential to any online store. Done right, FAQs can close sales.
  Topics: shoppers, help, questions, site, orders, products, sell, faqs, page, close, using, faq, sales.
• Using Google Analytics’ Learning Resources - Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help.
  Topics: using, google, data, provides, videos, analytics, getting, resources, insights, including, questions, learning.
• What Is a Landing Page? All Your Questions, Answered - If you could do one thing to dramatically improve your marketing ROI today, what would it be? If your answer was "use landing pages to convert new leads" I’d have to agree with you — here’s why.
  Topics: marketing, questions, youre, offer, landing, leads, visitors, pages, content, answered, page, email.
• Why You Should Leverage Interactive Videos [Data from 500+ Marketers] - A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
  Topics: video, data, viewers, choose, questions, leverage, marketers, marketing, videos, interactive, say, content, surveyed.
• Why Your Store’s FAQ Page is More Important Than You Think - The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours.  It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, […]
  Topics: important, customers, faq, search, questions, question, stores, customer, theyre, answer, think, answers, page.
• Will automation eliminate data science positions? - The most important question in data science is not which machine learning algorithm to choose or even how to clean your data. It's the questions you need to ask before code is written.
  Topics: data, target, automation, field, positions, eliminate, engineering, techcrunch, scientists, science, assumptions, business, questions.