Top 2024 resources on rate
Best rate resource in 2024.
Learn more about rate to improve your e-commerce strategy.
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10 Email Marketing Metrics You Should Be Tracking in 2023
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Email marketing is one of the most effective ways to drive customer loyalty and sales. Track these important email marketing metrics for the best success.
More
Topics: rate, tracking, good, marketing, rates, result, emails, multiply, email, number, metrics, spam. -
10 Ways Bad Data Hurts an Ecommerce Business
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Data is essential for ecommerce businesses. Order quantities, shipping addresses, sales history, marketing performance — all rely on accurate data. Thus missing or inaccurate data can harm a business. Here are 10 ways that poor data can reduce ecommerce performance.
Topics: product, hurts, customers, missing, typically, shipping, poor, shipments, rate, ways, ecommerce, problem, business, bad, data. -
10 Ways to Boost Your Ecommerce Conversions in 2019
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For businesses to competitive they need to focus on the experiences they deliver. Here are ten ways to improve the customer journey and boost ecommerce conversion.
Topics: ecommerce, increase, conversions, ways, customer, need, boost, website, trust, customers, rate, reviews, conversion. -
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
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Page load time is a critical metric that influences your entire site’s performance.
Topics: increase, sites, rate, load, study, page, mobile, web, conversion, speed, statistics, site, website, average. -
15 Amazing Blogging Insights Your Analytics Can Tell You
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A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust... All in the early or middle stages of the buyer's journey.
But how do you know if it's working?
Topics: content, search, amazing, blog, youre, posts, insights, analytics, blogs, help, rate, tell, data, blogging, traffic. -
15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate
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You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns.
Topics: button, rate, need, increase, cta, ctas, statistics, landing, know, helped, page, calltoaction, conversion, email. -
16 Landing Page Statistics For Businesses in 2023
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Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat.
Topics: rate, statistics, using, landing, conversion, signup, pages, marketers, strategy, increase, businesses, page. -
18 Strategies to Increase Employee Retention
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Sometimes employees stay at a company for many years, loving the work they do and feeling like they’re exactly where they’re meant to be. Conversely, some employees leave and pursue other opportunities.
Topics: increase, employees, retention, employee, feel, business, job, strategies, skills, rate, work, example. -
20 Ways to Effectively Increase Your Conversion Rate
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Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
Topics: page, landing, effectively, need, mobile, site, improve, visitors, conversion, rate, increase, ways. -
22 Stats that Make a Case for Using Webinars in Your Marketing Strategy
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A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet.
Topics: strategy, case, using, marketing, reach, marketers, rate, conversion, webinar, webinars, say, stats, video. -
23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
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Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action.
Topics: content, rate, page, optimization, research, website, tool, tools, free, visitors, feedback, offers, conversion, analytics. -
3 Easy Ways You Can Speed Up a Video
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Transitions are arguably the most important element of any piece of creative work. Whether it’s an article or video, engaging someone throughout its entirety requires you to elegantly weave your individual ideas and thoughts together into a cohesive narrative. Otherwise, if you abruptly hop from one point to another, you’ll throw your audience off and confuse them, increasing the likelihood that they’ll disengage with your work.
Topics: clips, stretch, adobe, rate, video, easy, premiere, tool, speed, clip, ways, remapping. -
3 Ways to Offset Shipping Rate Increases
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The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
Topics: rate, season, zone, box, increase, offset, shipping, cost, increases, zones, package, customers, ways. -
33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2019
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Let’s face it: A lot goes into launching and building an ecommerce business. First you have to decide what you’re…
Topics: visitors, conversion, website, ecommerce, rate, product, store, user, optimization, customers, checkout, tactics. -
4 strategies for setting marketplace take rates
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One of the most important things founders should remember is that maximizing the take rate of the platform is not the goal.
Topics: higher, rate, lower, marketplace, strategies, founders, setting, rates, transaction, platform, value, techcrunch, transactions. -
5 Things Online Businesses Can Do Today to Increase Conversion Rate
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Moves you can make quickly, and which will have dramatic impact.
Topics: online, average, rate, customer, conversion, customers, product, things, today, buying, website, increase, businesses, work. -
5 Trust Badges That Can Increase Your Conversion Rate
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It’s probably one of the more frustrating things to see as an online retailer: abandoned shopping carts. We’ve all done it; we’ve gone online, shopped for something, added it to our shopping cart, and then didn’t follow through with the purchase. We left our shopping carts abandoned with items remaining […]
Topics: recognized, customers, checkout, online, trusted, rate, conversion, trust, store, badge, ssl, badges, increase. -
5 Ways Apple’s Email Privacy Impacts Marketing
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As early as September 2021, Apple's mobile email apps may hide a recipient's internet protocol address, making it difficult or impossible to measure open rates and track user behavior.
Topics: marketing, apples, ways, rate, open, ios, rates, apple, impact, privacy, impacts, email. -
5 predictions for the future of e-commerce
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The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration.
Topics: retail, worldweve, value, predictions, merchants, future, rate, ecommerce, marketplace, techcrunch, online, infrastructure, penetration. -
6 Steps to Reduce Your Bounce Rate [+ Platform-Specific Tips]
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Your website's bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors.
Topics: visitors, platformspecific, website, help, understand, steps, youre, rate, tips, email, content, page, reduce, bounce. -
99 eCommerce Acronyms
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If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!
3PL3rd Party Logistics
AOVAverage Order Value
APIApplication Programming Interface
B2BBusiness-to-Business
B2CBusiness-to-Consumer
B2EBusiness-to-Employee
BOMBill of Materials
BPABusiness Process Automation
BPMBusiness Process Management
CDNContent Delivery Network
CMSContent Management System
CODCash on Delivery
CPACost Per Action
CPCCost Per Click
CPICost Per Impression
CPMCost Per Mille
CRMCustomer Relationship Management
CROConversion Rate Optimization
CSCCard Security Code
CSEComparison Shopping Engine
CSRCustomer Service Representative
CSSCascading Style Sheets
CTRClick Through Rate
CVCCard Verification Code
CVVCard Verification Value
DFOData Feed Optimization
DIMDimensional Weight
DNSDomain Name System
DOMDocument Object Model
DTPDays to Purchase
EAIEnterprise Application Integration
EDIElectronic Data Interchange
ERPEnterprise Resource Planning
FAK Freight All Kinds
FAQFrequently Asked Questions
FTPFile Transfer Protocol
FUDFear, Uncertainty and Doubt
HCIHuman Computer Interaction
ISPInternet Service Providers
KPIKey Performance Indicator
LPOLanding Page Optimization
LSALatent Symantic Analysis
LSILatent Symantic Indexing
LTLLess Than Truckload
LTVLifetime Value
MMSMultimedia Messaging Service
MP3MPEG-1 Audio Layer-3
MVTMultivariate Testing
NLPNatural Language Processing
OOSOut of Stock
OPMOutsourced Program Management
ORMOnline Reputation Management
PCIPayment Card Industry
PHPHypertext Preprocessor
PIMProduct Information Management
POSPoint of Sale Terminal
PPCPay Per Click
QSAQualified Security Assessor
RDFResource Description Framework
REPRobots Exclusion Protocol
RFIRequest for Information
RFPRequest for Proposal
RFQRequest for Quotation
RFTRequest for Tender
RIARich Internet Application
ROIReturn on Investment
RSSRich Site Summary
SASStatistical Analysis System
SEMSearch Engine Marketing
SEOSearch Engine Optimization
SKUStock-keeping Unit
SLAService Level Agreement
SLR
SMOSocial Media Optimization
SMSShort Message Service
SOAService Oriented Architecture
SOWStatement of Work
SSIServer Side Includes
SSLSecure Sockets Layer
TCOTotal Cost of Ownership
TLDTop Level Domain
TLSTransport Layer Security
TOSTerms of Service
TPLThird-Party Logistics
UCEUnsolicited Commercial Email
UGCUser Generated Content
USPUnique Selling Proposition
UVPUnique Value Proposition
VARValue Added Reseller
VATValue Added Tax
VTPVisits to Purchase
VTRView-Through Rate
WAIWeb Accessibility Initiative
WAOWeb Analytics Optimization
WAPWireless Application Protocol
WMLWireless Markup Language
WMSWarehouse Management System
W3CWorld Wide Web Consortium
XMLExtensible Markup Language
Topics: service, logistics, value, system, rate, management, ecommerce, optimization, acronyms, security, protocol, web. -
Achieving a 4.5% Conversion Rate for Mobile Traffic
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One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization. In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.More
Topics: achieved, really, pedro, product, mobile, actually, cro, kind, thats, rate, right, going, think, pete, youre, lot, conversion. -
Allbirds prices IPO above range, putting more points on the board for DTC startups
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Allbirds' IPO pricing backs up our view that tech-enabled unicorns going public can hope for an upper-single-digit revenue multiple provided they can make a good case to public market investors.
Topics: dtc, allbirds, rate, company, worth, putting, shares, share, prices, techenabled, points, unicorns, techcrunch, run, ipo, startups, range, board. -
Amazon to pay $61.7M to settle FTC complaint over stolen Amazon Flex driver tips
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The U.S. Federal Trade Commission announced today that Amazon will be required to pay $61.7 million to settle charges that it withheld some customer tips from its Amazon Flex drivers over a two and a half year period. According to the complaint against Amazon and its subsidiary Amazon Logistics, the company had advertised that it […]
Topics: company, used, rate, amazon, ftc, driver, drivers, flex, techcrunch, pay, complaint, tips, settle, stolen. -
Asos is raising 80 million pounds
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British fashion platform Asos has successfully raised 75 million pounds (86.7 million euros) from institutional investors. Additionally, it has launched an equity raise of 5 million pounds (5.8 million euros) from retail investors. With the capital injection, the company wants to improve stock control and reduce costs. On May 10th,…
Topics: pounds, investors, fashion, euros, rate, asos, million, raising, loan, interest. -
Closing the mobile conversion gap with PWAs
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Of the three approaches to deliver commerce PWAs, an API-led approach offers the ability to have a true customer-first strategy.
Topics: mobile, rate, pwas, gap, services, frontend, pwa, conversion, exposed, traffic, ecommerce, closing. -
CommerceCo Recap: SMS Marketing Fundamentals
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Text messaging can be among the most productive retail marketing channels, provided the workflows are automated and the performance is tracked. Entrepreneur Jordan West, the owner of an ecommerce marketing agency and an apparel company, uses text-message marketing to drive sales. He believes text messages are among his best marketing channels.
Topics: text, sales, textmessage, dont, automation, fundamentals, sms, west, customer, recap, rate, commerceco, marketing. -
Compare Data to Stores Like Yours with Benchmarks
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More
Topics: conversion, average, order, rate, data, performance, stores, benchmarks, shopify, store, similar, compare. -
Conversion Rate Optimization (CRO): 8 Ways To Get Started
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Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.
Topics: visitors, leads, website, rate, optimization, started, number, conversion, cro, traffic, blog, ways, page. -
Conversion Rate Optimization: 10 Ways to Increase Sales
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Find out how you can improve conversion rate optimization for your ecommerce store & increase your chances of turning browsing customers into buyers.
Topics: sales, optimization, increase, rate, ways, product, website, store, customers, youll, conversion, better, images. -
Decoding E-Commerce KPIs: Your Guide to Measuring Online Business Success
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A key performance indicator (KPI) is a headline indicator that shows how well an ecommerce business or other organization performs against its primary business goals. Ecommerce KPIs ensure the business keeps an eye on the metrics that matter. Without KPIs,…
Continue reading Decoding E-Commerce KPIs: Your Guide to Measuring Online Business Success
Topics: customer, guide, number, store, decoding, customers, success, total, online, rate, visitors, sales, measuring, business, kpis, average, ecommerce. -
Dropshipping Success Rate: How Successful are Dropshippers?
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If you’re thinking of running your own dropshipping company researching the average dropshipping success rate for a new business can be a good idea. While your ability to earn a profit with dropshipping can vary depending on a number of…
Continue reading Dropshipping Success Rate: How Successful are Dropshippers?
Topics: store, success, dropshipping, products, dropshippers, marketing, youre, customers, successful, lot, rate, right, need, business. -
ECommerce Conversion Rate Optimization 2019: Best Practices
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If there’s one certainty about the start of a new year, it is rife with new predictions. Made by everyone from thought leaders to corporations, predictions related to business generally forecast new trends about to hit the industry.
And while the potential they offer may be exciting, the sheer volume of these predictions can be overwhelming to the average business owner.
To make things easier, we've narrowed it down to the 3 most important trends that will ultimately have the greatest impact on eCommerce Conversion Rate Optimization in 2019:
Topics: voice, optimization, merchants, pay, rate, commerce, shopping, practices, technologies, ecommerce, payment, conversion, best. -
Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
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Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers.
Topics: online, product, products, add, ecommerce, rate, site, raise, checkout, conversion, rates, customers, industries. -
Ecommerce Conversion Rates beyond the Averages
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Monitoring the percentage of visitors that convert to paying customers helps businesses track the performance of marketing campaigns, landing pages, design and navigation, and the checkout process. Email signups, survey responses, and social media shares are important conversions, too.
Topics: averages, conversion, visitors, rates, global, ecommerce, conversions, sales, social, signups, rate. -
Ecommerce in UK grew 6.7% in 2019
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Ecommerce in the United Kingdom grew 6.7 percent last year. This is an all-time low. The discouraging growth rate is especially significant when you compare it to the 11.8 percent growth rate in 2018. It wasn’t the best year for the ecommerce in the United Kingdom. This is mostly due… Continue reading
Topics: grew, growth, rate, discouraging, ecommerce, uk, retail, online, sales, performance. -
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
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Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.
Topics: open, metrics, total, email, list, conversion, track, research, analytics, marketing, rate, emails. -
European ecommerce to grow 9% annually
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The European ecommerce market is expected to reach 1.5 trillion dollar by 2027, according to GlobalData in a new research report. This translates to an average annual growth rate of 9 percent.It means that European growth is lagging slightly behind the global growth rate, which GlobalData estimates at 9.5 percent.…
Topics: rate, ecommerce, grow, globaldata, trillion, dollars, expected, growth, european, market, annually, global. -
European logistics investments: €39 billion in 2020
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Logistics investments in Europe went up to 38.64 billion euros in 2020. This is, of course, driven by the massive growth of ecommerce in Europe. Last year marks the highest figure on record since 2013. The coronavirus measures across Europe have led to a boost in online shopping. And this… Continue reading
Topics: rate, ecommerce, warehouse, record, billion, investments, europe, logistics, vacancy, european, shows. -
Fine-tune Google Analytics for a More Profitable 2019
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If there is one new year's resolution for boosting ecommerce conversions in 2019, it's to get your store's analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers.
Topics: pages, profitable, google, conversion, product, report, rate, sites, finetune, analytics, traffic, bounce. -
Five Shipping Strategies to Keep Customers Happy While Protecting Profits
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Please customers and protect margins: here's how to determine the perfect eCommerce shipping strategy for your store and the right tools to accomplish it.
Topics: shipping, rates, size, profits, charge, protecting, customers, happy, products, offer, free, costs, strategies, rate. -
How Apple iOS 15 is Impacting Email Marketers [New Data]
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Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.
Topics: marketers, impacting, marketing, open, privacy, apple, email, impact, ios, data, rates, rate, changes. -
How Just a 2 Percent Lift in Ecommerce Conversions Can Grow Your Company by $72,000
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When 98% of most shoppers fail to complete the checkout, here's how just a 2% lift in ecommerce conversions can add more than $72,000 in new revenue and drive higher profits for your business.
Topics: company, conversion, checkout, conversions, rates, lift, grow, shoppers, customers, rate, ecommerce, trust, business. -
How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]
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If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?
Topics: rate, analysts, visitors, data, monthly, total, websites, traffic, web, content, unique, website. -
How Much You Should Actually Spend on Digital Advertising in 2020
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If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" I'm sorry to disappoint.
Topics: digital, advertising, average, business, ads, actually, customer, spend, revenue, ad, rate. -
How To Calculate CAGR in Excel
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Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.
Topics: calculate, cell, formula, equation, sample, excel, using, cagr, value, rate. -
How Your Company's Attrition Rate Could Be Impacting Your Business
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Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line.
Topics: employee, attrition, problem, company, employees, team, work, business, number, impacting, leaving, rate, companys. -
How the YouTube Algorithm Works (Or Why Your Videos Aren’t Getting Views)
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Many regard the YouTube algorithm as a complete mystery—a higher power that rules over your view counts, completely outside of your control. Except that isn't exactly true. Here's how the YouTube algorithm works, according to Google engineers who worked on it, and how you can work with it to unlock more views on YouTube.More
Topics: getting, clickthrough, arent, algorithm, rate, watch, videos, viewers, youtube, user, works, thumbnails, views, youtubes, video. -
How to Calculate Hourly Rate for Freelance Marketers & Consultants
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Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful -- but you still haven’t decided on the hourly rate.
Topics: public, formula, freelance, consultants, professionals, experience, rate, calculate, seo, marketers, hours, hourly, marketing. -
How to Calculate Shipping Costs for your WooCommerce Store
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You need to accurately calculate shipping costs to keep margins fair and customers happy, but do you know the four factors that impact shipping expenses?
Topics: post, shipping, weight, rate, calculate, rates, set, products, customers, store, usps, woocommerce, costs. -
How to Improve Bounce Rate
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What is a good bounce rate? Learn how to measure and improve bounce rate to keep visitors and increase your eCommerce sales.
Topics: site, improve, rates, bounce, user, period, rate, page, users, pages, experience. -
How to Increase Survey Completion Rate With 5 Top Tips
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Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable.
Topics: response, cats, respondents, completion, completed, rate, survey, rates, tips, questions, increase, surveys. -
How to Increase Your Instagram Engagement Rate
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Instagram turns 10 in 2020. It was launched in October of 2010, where its app store
debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion.
Topics: post, instagram, increase, youre, rate, audience, content, brand, followers, users, engagement. -
How to Massively Grow Your Amazon Business in 8 Steps
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Increase your conversion rate by 20 percent with these simple tips.
Topics: rate, traffic, grow, business, massively, page, customers, conversion, steps, keywords, price, product, amazon, sales. -
How to Minimize Your Store’s Bounce Rate & Keep Visitors On Your Site
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Do you have a good website & great products but still have lots of abandoned carts? Then you need to fix your bounce rate. These tips can help.
Topics: bounce, content, theyre, stores, page, keywords, text, site, website, visitors, rate, right, minimize. -
How to Prepare for Shipping Rate Changes in 2021
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Every year, carriers like USPS, UPS, DHL Express and Canada Post evaluate their services and prices to adjust for the upcoming year. Here’s an overview of what’s changing for each carrier in 2021—and what you can do to prepare.More
Topics: costs, prepare, increase, flat, rates, shipping, shopify, prices, changes, retail, youll, rate. -
How to Run a Structured Interview (Questions Included)
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Imagine this -- a hiring manager is choosing between two candidates of similar expertise, so she invites them both into the office for an in-person interview. However, she's given power to choose which questions she asks each one.
Topics: structured, included, questions, semistructured, candidate, tell, team, candidates, rate, run, interview, role. -
How to Track the B2B Ecommerce Metrics That Matter
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Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get…
Topics: track, customer, sales, rate, metric, metrics, b2b, ecommerce, business, marketing, help, customers. -
How to Work with Digital Influencers to Increase Your Instagram Followers
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If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers.
Topics: following, rate, media, work, increase, influencers, instagram, followers, influencer, digital, social, youll. -
Improve customer experience with Progressive Web App benchmarks
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The latest edition of the Mobile Commerce Insights Report is filled with Progressive Web App benchmarks you'll want to see, like micro-conversion rates and how to solve for low micro-conversion rates.
Topics: shoppers, microconversion, improve, pwa, rates, benchmarks, customer, rate, progressive, cart, app, low, mobile, web, checkout, experience. -
Instagram Engagement: What It Is and How to Improve It
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Instagram is one of the most popular social media platforms in the world. In fact, around 1 billion people use Instagram every single month – that’s around 13 percent of the world’s population. Also, 80 percent of Instagram users follow one or more businesses, and 72 percent of users have […]
Topics: users, rate, engagement, instagram, post, number, improve, rates, content, need, hashtags. -
Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead
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Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.
Topics: instead, rate, dead, ctas, opened, marketers, clickthrough, clicktoopen, tracking, emails, email, ctor, subscribers, marketing, ctr. -
Klarna raises $460 million, looks to expand its payments presence in the US
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Swedish payments provider Klarna has announced a new round of equity funding, adding $460 million at a post-money valuation of $5.5 billion, which makes it one of the most highly valued private fintech companies in the world. The new funding will be used to help Klarna continue to grow its presence in the U.S. payments […]
Topics: raises, pay, looks, customers, klarna, purchase, techcrunch, credit, funding, expand, company, presence, using, rate, payments, million, value. -
Lessons from 20 years of ecommerce
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My first ecommerce site was a supplement to my brick-and-mortar shop in 2000. There was little online competition. Amazon sold only books. Most of my competitors were small independents like me, and it was easy to stand above the crowd. I advertised the site on shopping bags, on leaflets at conventions, and in an occasional magazine. This post is the second in a series on starting and growing an ecommerce business.
Topics: lessons, order, customers, visitors, email, orders, conversion, site, ecommerce, rate, online. -
Leverage Email Marketing and Pop-ups to Keep Customers Coming Back
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Pop-ups increase your WooCommerce store’s sales without generating additional traffic. See the extension that converts more visitors into customers.
Topics: leverage, sales, email, marketing, visitors, popup, popups, offer, store, customers, conversion, rate, coming, product. -
Measuring Success: Analytics
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Success is nothing without a way to measure it. Studying important metrics — like conversion rate, click-through rates, average time on your…
Topics: online, marketing, customer, youre, help, success, site, measure, rate, traffic, business, visitors. -
Micolet expands to Poland and the Netherlands
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Micolet, an online marketplace that sells second-hand clothing for women, will expand to two new markets in Europe. The startup will set foot in both Poland and the Netherlands later this year. With this expansion, Micolet will be active in eight countries across Europe. The online marketplace is currently active… Continue reading
Topics: expands, rate, growth, netherlands, company, items, germany, poland, users, guide, micolet, marketplace, france. -
Mobile Conversion Rate: What It Is and How To Increase It
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Is your website ready to attract and convert mobile website visitors into leads?
According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
Topics: user, landing, page, conversion, content, bounce, mobile, increase, visitors, smart, rate. -
My Favorite Ecommerce KPIs
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Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
Topics: rates, rate, open, ecommerce, sales, visitors, percentage, marketing, conversion, kpis, page, favorite, profit. -
Next Steps After The Sale: Your Guide to Small Business Shipping
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How you manage small business shipping, fulfillment, and returns can make or break your business. In the Amazon Prime age,…
Topics: offer, cost, rates, tips, sale, free, shipping, fulfillment, steps, small, rate, business, customers, costs. -
Online grocery shopping in Sweden grows 21.9%
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Sales in the grocery trade in Sweden increased by 3.1 percent during the full year 2019. The fastest growth was noticeable in the ecommerce, as store sales increased by 2.8 percent, while ecommerce grew 21.9 percent. This is shown by the Grocery Index of the Swedish Food Retailers Federation, an… Continue reading
Topics: ecommerce, online, retail, grocery, sweden, swedish, rate, retailers, food, grows, webinar, sales, shopping. -
Otto Group: coronavirus has lowered the return rate
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The corona crisis has led to a surge in online shopping, but consumers aren’t returning more. That’s what the Otto Group has noticed. It doesn’t have a simple answer to why this is the case, and whether a general trend reversal can be derived from this. People have ordered more,… Continue reading
Topics: saw, return, rate, shopping, otto, lowered, percentage, lower, group, purchases, online, coronavirus. -
Over 500 million ecommerce users in Europe in 2021
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Ecommerce in Europe is set to cross a major milestone in 2021, as the number of ecommerce users will probably pass 500 million. The penetration rate is also projected to reach almost 60 percent. Ecommerce in Europe is becoming more and more popular across the continent and the rest of… Continue reading
Topics: users, expected, payment, commerce, europe, million, rate, online, euros, value, reach, ecommerce. -
Patreon ups its revenue cut, but grandfathers in old creators
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Patreon couldn’t survive charging all creators just a 5 percent rake on the monthly subscriptions they earn from fans while building commerce tools like CRMs and merchandise to try to stay ahead of Twitch, YouTube and Google. But it also didn’t want to screw all its loyal early creators. So today, Patreon is overhauling its […]
Topics: cut, need, old, patreons, grandfathered, patreon, grandfathers, creators, rates, plan, rate, revenue, conte, ups, different. -
Podcast Advertising Basics for Ecommerce Brands
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Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
Topics: urls, brand, surveys, ads, podcasts, podcast, basics, ad, ecommerce, brands, rate, advertising, sponsor. -
Singapore startup PerroMart taps into soaring rate of pet ownership in Asia
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Singaporean startup PerroMart has developed an online-to-offline solution for pet owners blending products, advice, accessories and even vet care and grooming.
Topics: care, perromart, business, online, products, asia, customers, pet, ownership, singapore, taps, rate, surge, soaring, startup, lim. -
Target’s same-day pickup and delivery services growing at double the rate of 2018
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Target’s investment in same-day pickup and delivery options is paying off. The company, which today offers same-day in-store pickup, drive-up and same-day delivery through its acquisition of Shipt, said this week that these services combined have more than doubled their sales in the last year. In addition, they accounted for more than a third of […]
Topics: rate, growing, order, stores, sales, fulfillment, store, pickup, delivery, services, targets, double, target, technology, techcrunch, sameday, week. -
TechCrunch+ roundup: Churn rate basics, BNPL fraud, fundraising IP checklist
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The venture capital market is slowing down, which means early-stage founders are chasing a smaller pool of money. We asked VCs to name a pro forma pitch practice they think founders should retire.
Topics: bnpl, checklist, questions, techcrunch, basics, founders, churn, fraud, ip, partner, venture, space, fundraising, twitter, investors, roundup, sophie, rate. -
The 2 Universal KPIs for Ecommerce Retailers
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A business's key performance indicators typically change over time with new opportunities and challenges. But Gross Revenue and Gross Profit are universal KPIs for all ecommerce retailers, all of the time.
Topics: revenue, retailers, checkout, gross, profit, kpis, rate, order, conversion, universal, typically, visitors, ecommerce. -
The Best Shopify Themes for Conversion Rate Optimization
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Use these Shopify themes that have been created with a streamlined user-experience & website design in mind to boost your conversion rate optimization!
Topics: users, themes, product, site, best, optimization, conversion, customers, theme, shopify, rate, user, products. -
The Best Time to Send an Email [2023 Research]
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Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM - 12 PM or 12-3PM.
This isn't a coincidence, either.
Topics: best, email, day, research, send, rate, marketing, marketers, youre, emails. -
The Complete Guide to Conversion Rate Optimization for First Year Stores
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If you run an new ecommerce store or a store with low traffic and want to get more of your visitors to buy, you’re in the right place. This guide will show you step-by-step how to get more of your visitors to buy from you.
Topics: ecommerce, business, learn, visitors, conversion, complete, rate, need, traffic, data, optimization, website, guide, stores, low. -
The Landing Page Template HubSpot Uses to Convert at a 35% Rate
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In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging.
Topics: information, convert, page, rate, service, template, uses, landing, audience, offers, customer, pages, metrics, offer, hubspot. -
The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate
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2% and 18 minutes.
Topics: brands, media, marvel, conversion, rate, social, purchase, sales, steps, campaign, real, using, commerce, strategy, users, generate. -
TheInsoleStore.com Steps into Higher Mobile Conversion Rate
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Magento merchant uses HiConversion and PayPal to increase their conversion rate
Topics: users, rate, checkout, page, theinsolestorecom, mobile, optimization, conversion, coupon, desktop, test, steps, higher, results. -
Think you have poor deliverability? 7 reasons not to panic
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Let’s paint a picture of your day. It’s another day, you get into the office with minimal mishap and you’re planning next month’s campaigns. You check your inbox and freeze. An email has landed telling you that your inbox placement rates are low. 30% of your messages, they say, are going straight into the spam folder and some might not even be being received at all.
Morning ruined, panic ensues.
A common sales tactic of providers in the email space is to note a supposed issue with your current set-up and to let you know that they can solve all your email-related problems. But to solve them, they need to detail to you what’s wrong. This time it’s your deliverability. They’re looking to devalue your current sending status and your successes with your current deliverability team as a way to make you unsure of your current strategy and of course, that’s a pretty handy sales tactic.
Topics: think, email, placement, panic, spam, poor, health, current, inbox, sending, reasons, rate, open, deliverability. -
Top 10 Email Marketing Metrics for Ecommerce
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Key email metrics have changed over the years. Many subscribers now receive and respond to email on their smartphones. It has altered multiple aspects of email marketing — content, subject lines, pre-headers, and more. In this post, I'll rank the top 10 metrics to evaluate email performance
Topics: marketing, open, subscriber, ecommerce, click, mobile, email, metrics, subscribers, number, revenue, rate, rates. -
Turnover Rate: What It Is & How to Calculate It
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Seeing your employees leave for new opportunities can be a bittersweet experience. At first, you’re sad to see them go, especially if you’ve developed a close bond with them. But you also know that they’re moving onto bigger and better things -- and you're excited for them
Topics: calculate, turnover, rate, industries, employees, industry, high, period, number, culture, company. -
Understanding Amazon’s ‘Brand Health’ Initiative
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Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
Topics: understanding, page, metrics, customer, brand, health, rate, sellers, amazons, product, initiative, amazon, price. -
Understanding Google Ads Impression Share
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I'm frequently asked by Google Ads advertisers how their campaigns compare with competitors. It’s an imprecise question. It could refer to performance, exposure, messaging, or more. The most relevant answer is typically impression share — the percentage of impressions your ads receive compared to the total available.
Topics: competitors, rate, ads, google, share, understanding, ad, view, auction, example, impression. -
Useful (and Useless) Mobile Ecommerce Metrics
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In my experience, there are a few "cuts" of data that matter more for mobile than for desktop. Conversely, there are a handful of traditional metrics from desktops that are not as important on mobile or potentially difficult to optimize.
Topics: metrics, speed, useful, site, desktop, ecommerce, bounce, device, users, rate, useless, devices, mobile. -
Web push notification or email marketing? How to overcome ecommerce cart abandonment
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As an ecommerce practitioner, you are faced with a wide range of technologies and tactics that promise to make your store ‘stand out’ from the digital jungle. But as with all important decisions, due diligence is compulsory. In the context of converting cart abandonment, ask yourself: which digital strategy is more efficient and cost-effective? Here are five metrics to analyze in order to make an informed decision.
Topics: emails, push, abandonment, open, notifications, notification, marketing, web, ecommerce, engagement, rate, email, cart, overcome. -
What Bounce Rates Mean for SEO
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Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.
Topics: page, high, content, mean, seo, google, visitors, pages, user, bounce, rate, rates, ranking. -
What Is An Email CTR? How to Calculate and Improve It
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An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.
Topics: emails, ad, number, calculate, rate, clickthrough, audience, marketing, improve, clicked, ctr, email. -
What Is Bounce Rate? (And How Can I Fix Mine?)
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Bounce rate is a metric that can be confusing when you first stumble upon it. I’m sure several questions pop into your head: Is a bounce rate close to 100% good or bad? Is it at all like a bounced email? Is it a vanity metric that I should ignore? And if I want to fix it, what should I do?
Topics: fix, rate, rates, high, site, visitors, bounce, thats, page, mobile, content. -
What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]
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Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.
Topics: perform, cro, conversion, design, form, page, test, experiment, rate, landing, steps, cta. -
What is an A/A Test & Do You Really Need to Use It?
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What's worse than working with no data?
Topics: need, really, ab, group, run, testing, tests, content, identical, aa, rate, test. -
What’s a Good Conversion Rate for Ecommerce?
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A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.
Topics: ecommerce, product, pages, email, visitors, good, sales, addtocart, whats, rate, purchase, site, conversion. -
Which Ecommerce Metrics You Should Measure (And Why They’re Important)
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Metrics. Everyone wants them, everyone needs them. Whether you’re a high school math teacher, an NFL scout, or a digital…
Topics: measure, rate, customers, youre, improve, metric, metrics, number, line, customer, important, ecommerce. -
Why Millions of U.S. Employees are Quitting Their Jobs and How Companies Can Navigate
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The past two years have been anything but consistent.
Topics: work, youll, navigate, employee, employees, companies, jobs, remote, quitting, rates, number, millions, turnover, rate, company.