Top 2024 resources on readers
Best readers resource in 2024.
Learn more about readers to improve your e-commerce strategy.
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10 Tips for Writing Stronger Copy That Sells
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Check out these effective writing techniques from the new book, 'Content Is King.'
Topics: writing, content, pages, stronger, reader, readers, tips, sells, page, dont, work, tools, copy, website, sure. -
10 Ways to Make Your Blog Post Interactive
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Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.
Topics: static, content, ways, customers, blog, readers, youre, posts, marketing, post, interactive. -
101 Most Profitable Blog Niches & Finding One That Works for You
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There's an obscure album by an equally obscure guitarist named Duck Baker called There's Something for Everyone in America. That idea that "there's something for everyone" doesn't just apply to America — the concept is also relevant to niche blog topics.
Topics: niches, blog, profitable, finding, offer, niche, looking, help, theres, audience, works, topic, lot, readers. -
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
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As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
Topics: ceo, latelys, readers, grew, according, copy, writing, write, tips, conversion, content, dont, post, chernis, copywriting, revenue. -
11 Email Marketing Habits It Pays to Break
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Before you break any email marketing habits or best practices, it's important to first understand why they work.
Once you've mastered basic email content creation, you'll be in a better position to experiment and test certain components of your strategy. In today's ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
Topics: content, send, youre, text, marketing, subject, readers, habits, example, emails, email, pays, break. -
12 AI Tools to Help You Grow Your Blog
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OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.
Topics: blog, love, ai, tool, help, content, tools, grow, writing, uses, readers. -
12 New Ecommerce Books for Summer 2018
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Here’s a new batch of ecommerce books to add to your summer reading list. There are titles on digital marketing, customer experience, Instagram, content marketing, branding, and building a side ...
Topics: readers, customer, media, summer, business, strategic, books, digital, small, ecommerce, paperback, marketing, entrepreneurs. -
12 Tried-and-True Ways to Promote Your Blog Posts
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The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
Topics: posts, media, way, ways, promote, content, social, post, triedandtrue, promotion, help, blog, readers. -
17 Clever Print Ad Examples To Complement Your Digital Campaign
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You would think print advertising is void of innovation today, but that's actually not the case.
In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads.
Topics: campaign, ads, freedom, phone, advertising, readers, digital, complement, wanted, clever, examples, print, interactive, ad. -
20 Email Marketing Best Practices to Turn Campaigns Into Sales
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Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers.
More
Topics: sales, website, list, campaigns, text, marketing, emails, subscribers, turn, line, best, practices, email, send, readers. -
21 Email Newsletter Examples We Love Getting in Our Inboxes
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When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s important is a challenge.
Topics: newsletter, email, content, best, getting, newsletters, design, examples, inboxes, makes, love, great, businesses, readers. -
22 of the Best Examples of Beautiful Blog Design
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According to a recent survey, 70% of customers rely on expert and insider advice. That's right — that means most people trust bloggers more than celebrities, journalists, or politicians.
Topics: blog, posts, easy, examples, design, readers, featured, beautiful, images, best, brand, content, post. -
25 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
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Let's talk blogging.
Topics: enhance, theyre, addons, visitors, content, widget, readers, plugins, blogs, email, plugin, great, blog, performance, widgets. -
7 Apps and Readers for Mobile Credit Card Processing
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With credit card apps and readers, merchants can sell to customers at events, pop-up shops, or wherever they meet-up.
Here is a list of apps and readers for mobile credit card ...
Topics: reader, ios, processing, android, card, price, credit, readers, swipe, available, free, mobile, apps, app. -
7 External Linking Best Practices for SEO
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Content. Links. RankBrain.
These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP).
Topics: linking, link, readers, website, best, article, external, practices, anchor, text, content, seo, links. -
7 Key Details to Enhance an Ecommerce Blog
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Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement?
In this post, I’ll review a strategy for ...
Topics: business, dont, visuals, blog, readers, details, company, ecommerce, key, youre, post, posts, know, enhance. -
7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team
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Sometimes, I'm assigned blog topics that are super exciting.
I've written about Twitch, Instagram marketing, exciting company cultures, and team building games. These post topics quickly engage me, and I always find myself empowered to write a highly valuable article for readers.
Topics: readers, topics, dull, tips, writing, topic, tie, blog, team, making, interesting, write, post, according. -
8 Engaging Examples of Interactive Storytelling in Content Marketing
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As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.
Topics: interactive, marketing, engaging, content, readers, examples, video, audience, experience, topics, storytelling, information, incorporate. -
9 Simple Ways to Write a Good Introduction Sentence
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There's a lot of material out there about writing a great headline. But what about writing a good introduction sentence?
Topics: good, dont, write, introduction, stat, youre, read, article, ways, sentence, short, readers, simple, writing. -
9 Ways to Crush the End of a Blog Post
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When I graduated from college a few years ago, there were a couple of lessons that stuck with me.
First, as a journalism student, I was taught to never write a conclusion for an article.
While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.
Topics: end, crush, content, summary, posts, write, blog, readers, question, ways, reader, post. -
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
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User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy.
Topics: data, content, seo, search, millions, organic, traffic, conversation, readers, product, needs, scaled, growth, weve, hotjar. -
Amazon partners with AXS to install Amazon One palm readers at entertainment venues
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Amazon’s biometric scanner for retail, the Amazon One palm reader, is expanding beyond the e-commerce giant’s own stores. The company announced today it has acquired its initial third-party customer with ticketing company AXS, which will implement the Amazon One system at Denver, Colorado’s Red Rocks Amphitheatre as an option for contactless entry for event-goers. This […]
Topics: partners, reader, ticketing, install, system, readers, techcrunch, axs, contactless, venues, entertainment, data, stores, amazon, palm, customers. -
Book reviews on YouTube are driving massive sales boost
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Book reviews on YouTube are driving massive spikes in sales of some titles and even influencing the demographics profiles of buyers of titles.
Topics: introduced, online, boost, book, massive, sales, driving, youtube, cent, seller, readers, reviews. -
Can You Really Drive Traffic With Clickbait Articles?
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Last week, my favorite fitness YouTuber, Sydney Cummings, posted a video with a title that left me absolutely devastated.
Topics: clickbait, drive, really, way, article, content, traffic, readers, lets, articles, example, title, titles, post. -
Cheeterz Club wants to make reading glasses hip
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Can reading glasses actually be cool? A new eyewear company called Cheeterz Club thinks so. The startup is working to change the perception of reading glasses from being just cheap, disposable items you pick up from a rotating display rack at your local drug store to being something you’d actually be proud to wear. To […]
Topics: techcrunch, hip, wants, club, cheeterz, readers, reading, glasses, lenses, eyewear, light, feel, farrelly. -
Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion
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If you’re interested in developing your own content strategy, learning how to write a blog post and marketing content online then this article is for you.
Topics: content, production, guide, post, create, preparation, help, articles, publication, strategy, audience, blog, ultimate, readers, promotion, article. -
Content Syndication: What It Is & How to Do It Successfully
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You worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it's optimized for search engines.
Topics: syndicate, readers, original, websites, paid, audience, content, successfully, syndication, publications, publication. -
Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember
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Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Topics: read, ad, audience, remember, strong, readers, traits, excellent, content, words, copy, copywriters, copywriting. -
Could Blogging Boost Your Ecommerce SEO?
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Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
Topics: organic, dont, blog, questions, boost, sell, need, content, readers, ecommerce, seo, search, blogging. -
Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
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Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers
Topics: mistakes, curve, customers, conversions, copywriting, techcrunch, avoid, product, readers, demand, website, understand, users, target, best, prospects, copy. -
Do Blog Posts Actually Lead to Purchases? [New Data]
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Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads.
Topics: readers, lead, cta, information, marketing, actually, purchases, product, free, blog, data, posts, content. -
Dwell Time is the SEO Metric You Need to Track
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This morning, I made a quick Google search.
Topics: page, average, dwell, pages, user, readers, metrics, duration, track, good, session, need, metric, seo. -
Ecommerce News partners with Cross-Border Magazine
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As of today, Ecommerce News Europe and Cross-Border Magazine are partners. Our blog and the magazine on cross-border online trade will help each other with attracting new markets and expanding their reach, both online and offline. Cross-Border Magazine was founded by Jeroen Leenders, founder and CEO of logistics and call… Continue reading
Topics: europe, wants, ecommerce, partners, crossborder, copy, online, magazine, jeroen, read, readers. -
Examples of Blogs From Every Industry, Purpose, & Readership
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When you hear the word “blog”, what do you think of?
Topics: real, blog, marketing, purpose, readership, industry, examples, readers, post, spotlight, posts, content, blogs. -
Give the gift of Extra Crunch membership
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Starting today, TechCrunch readers can send an Extra Crunch annual membership as a gift to a friend, family member or co-worker. For a limited time we’re offering the gift at a discounted rate of $99/year (plus tax). The gifting feature can be found here. Extra Crunch membership is designed for startup teams, entrepreneurs, investors and […]
Topics: exclusive, perks, startup, supported, save, readers, today, techcrunch, extra, crunch, membership, gift. -
How to Choose Topics and Write Blog Posts for Your Online Store
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Writing blog posts attracts customers to your online store. But how do you write them? Use this how-to guide to produce consistent, effective content.
Topics: topics, posts, readers, post, store, blog, writing, write, list, youre, online, choose, dont. -
How to Create a How-to Guide: 21 Tips [+Examples]
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The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to guides for HubSpot over the years.
Topics: howto, help, guides, youre, writing, readers, create, guide, instructions, example, examples, tips. -
How to Create a Perfect Blog Post Template in Google Docs
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Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen.
Topics: templates, create, problem, blog, perfect, readers, google, content, docs, post, template, write, know. -
How to Create a Successful Blog Strategy: A Step-by-Step Guide
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Did you know that 55% of marketers say blogging is their top inbound marketing priority?
Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don't invest in blogging?
Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn't enough to simply have a blog; there has to be a purpose or reason for its existence.
Topics: youre, successful, blog, youll, guide, readers, marketing, audience, create, share, blogging, strategy, stepbystep, content. -
How to Monetize Your Brand's Blog in 2023, According to HubSpot's Blog Leaders
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Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company's website, monetizing your blog is achievable with the right know-how.
Topics: according, brand, monetize, brands, service, hubspots, product, blog, readers, monetization, posts, content, money, leaders, marketing. -
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
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If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.
Topics: blog, youre, guide, write, templates, audience, help, writing, post, free, content, topic, readers, information, stepbystep. -
How to Write a Call-to-Action That Gets Visitors Clicking
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Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.
Topics: calltoaction, clicking, readers, marketing, copy, ctas, writing, gets, emails, visitors, users, word, write, cta. -
How to Write a Listicle [+ Examples and Ideas]
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We’ve all been there. You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. Listicles often have a bad reputation for being low-quality and providing little value to their readers.
Topics: listicles, items, listicle, example, content, ideas, readers, examples, marketing, best, list, post, write. -
How to Write a Powerful Executive Summary [+4 Top Examples]
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Whether you're an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth.
Topics: readers, executive, market, template, company, plan, powerful, summary, write, examples, business, information, youre. -
How to Write an Introduction: A Simplified Guide
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You only get one chance to make a first impression on your website or blog — which means you need an introduction that stands out. But what do you say? How do you say it? Should it be long? Short? Funny? Serious?For many of us, the stress of creating a great introduction drives the dreaded cursor feedback loop: Blink. Blink. Blink. The cursor-on-a-blank-screen sits, waiting for your brilliance but you just can’t find the words. It’s something that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.
Topics: blog, reader, write, help, introduction, guide, dont, site, post, know, readers, simplified. -
Is Email Marketing Dead? No, But These Practices Are
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99% of people check their email every day.
Topics: emails, email, gdpr, dead, metrics, readers, marketing, practices, strategy, subject, using. -
Picnic is retailer of the year in Germany
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Picnic, the popular online-only supermarket from the Netherlands, has won an ecommerce prize in Germany. At the Shop-Award 2019, the company went home with the award for Retailer of the Year. About 200 invited guests came to Munich yesterday evening to witness the presentation of this year’s Shop-Award. This year’s… Continue reading
Topics: jury, shopaward, online, retailer, customer, picnic, readers, best, world, germany, omnichannel, award. -
Shopify Card Readers: Options to Pick and How to Get One
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In this article, we’ll explore all the Shopify card readers available. We’ll also dive into how to get a card reader from Shopify. For retail stores, there are two highly functional and reliable Shopify card readers to consider. You could…
Continue reading Shopify Card Readers: Options to Pick and How to Get One
Topics: reader, case, options, shopify, tap, readers, customers, chip, card, device, dock, pos, pick. -
The 20 Best Free PDF Readers of 2023
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Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be a PDF.
Topics: file, free, edit, files, text, pdf, best, readers, view, reader, pdfs. -
The Ins and Outs of Writing Long-Form Content
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Let's talk about content.
More specifically, long-form content.
Not only that, but why it's a good idea to have on your website.
Topics: post, content, readers, article, sections, reader, read, longform, writing, ins, piece, outs. -
The Pros and Cons of Blog Comments [+ Does It Matter for SEO?]
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As any blog owner will tell you, "Should I enable comments on my blog?" is one of the first questions you'll ask yourself as your content starts to grow.
Topics: matter, post, comment, community, blog, seo, posts, does, readers, pros, blogs, content, comments, cons. -
The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
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Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.
Topics: blog, marketing, reasons, attract, content, readers, consumers, learn, read, trends, post, posts, data, blogs. -
The Ultimate Guide to Marketing and Business Books
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My parents, teachers, and coaches all instilled in me the importance of reading. Fiction or non-fiction, self-improvement or fantasy, reading supposedly makes us all smarter ... right?
Topics: marketing, ultimate, book, success, need, guide, help, books, business, successful, world, readers. -
The Ultimate Guide to Storytelling
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Storytelling is an art. Like art, it requires creativity, vision, skill, and practice.
It's a crucial part of the most successful marketing campaigns, and it sets vibrant brands apart from simple businesses and loyal consumers from one-time stop-in shoppers. It’s a valuable tool for all marketers to have in their tool belts, and it's the heart of inbound marketing.
Topics: marketing, audience, good, guide, ultimate, readers, help, youre, example, share, tell, storytelling. -
The Ultimate Online Editing and Proofreading Checklist for Writers
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The writing process is a chance to let creativity fly and tell a story with your own words.
Topics: proofreading, readers, editing, yes, web, online, content, ultimate, writing, interesting, topics, topic, checklist, writers. -
The secret of content marketing: avoid high bounce rates
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Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?
Topics: techcrunch, readers, secret, rewrite, content, post, testing, high, read, dropoff, marketing, reading, sections, rates, avoid, bounce, visitors. -
Website Copywriting: 11 Expert Tips to Increase Conversions
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A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help.
Topics: audience, increase, content, conversions, copy, suggests, tip, writing, readers, copywriting, write, expert, tips, website. -
What HubSpot's Highest Performing Blog Posts Have in Common & Why These Elements Work
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Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022.
Topics: hubspots, featured, post, blog, readers, article, table, common, performing, posts, work, topperforming, highest, reader, elements. -
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
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Content writing can mean many things.
Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.
Topics: relevant, readers, blog, post, topic, ai, information, social, level, tips, writing, content, plus. -
What Is a Blog Category and Why Are They Important for Your Blog?
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Do you read every post on a blog? If you're like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you're looking for when you click. That frame of mind is why blog categories help readers navigate your site.
Topics: site, tags, category, content, categories, topics, important, readers, post, youre, blog. -
What You Need to Know About Millennial Blog Readers
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I'm a millennial.
Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media.
Topics: millennials, content, blogs, know, readers, online, source, need, blog, media, millennial, social. -
What is an Advertorial? 8 Examples to Help You Write One
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Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.
Topics: content, help, advertorial, company, brand, post, ad, youre, x, examples, readers, write. -
You Don't Have to Be a Great Writer to Write a Great Blog
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When I started HubSpot, I was a trained engineer with little writing experience.
Topics: content, writing, information, blog, great, writer, search, keyword, words, write, dont, need, readers. -
Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store
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Buyer’s guides are the fastest way to influence buying decisions and make sales. These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team that creates new business opportunities for you. Learn how to create one in this guide.More
Topics: guide, best, buyers, guides, salesperson, readers, store, information, buying, create, online, product, products.