Top 2024 resources on reasons
Best reasons resource in 2024.
Learn more about reasons to improve your e-commerce strategy.
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10 Reasons To Drop What You Are Doing And Register For Imagine—NOW
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It’s that time of the year again: Imagine 2019, now in its 9th year, taking place May 12-May 15 in Las Vegas. And, in case you didn’t know, it is the premier commerce event. The goal is simple—to inspire, advance, educate and foster collaboration among the e-commerce community.
Topics: community, best, join, magento, commerce, know, doing, imagine, share, drop, reasons, ecommerce, imaginenow, register, youll. -
10 reasons why ecommerce startups fail
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It’s a well-known ‘statistic’ that 90 percent of startups fail within the first 120 days. But what could be the reason for an ecommerce company that just started to be unsuccessful so soon? Let’s have a look at the top 10 reasons why ecommerce startups fail. First of all, it… Continue reading
Topics: market, visibility, search, marketing, ecommerce, fail, reasons, startups, reason, product, online. -
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
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Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.
Topics: stress, overworking, health, work, hours, bad, career, sleep, heart, youre, reasons, mental, overwork. -
12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]
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With some 1.7 billion websites worldwide, it's fair to say the web of 2020 is a cluttered place.
Topics: opportunities, visual, marketing, social, mindful, elements, lie, content, campaigns, key, integrate, meaningful, reasons, including, ig. -
21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022
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Connecting with shoppers has never been as easy, or as difficult, as it is today. There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team.
While you could probably find a buyer through any of these channels, connecting and converting the right buyers will depend on you reaching your customers when and where they are. That could be on Instagram, in their email inbox, on Amazon, or over the phone.
While it can be daunting to try and strategize across a variety of different platforms, apps, mediums, and devices, recent buyer data has never been clearer – the single-channel shopper is dying.
Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.
But, there is a catch. And it isn’t just budget.
The key to an omnichannel commerce strategy (and how it differs from a multichannel strategy) lies not only in the mix of channels your business is leveraging, but in how those channels integrate and connect the customer’s journey.
Buyers today expect their shopping experience to be as convenient and personalized as possible. If they’re researching online, they might want to know the nearest in-store location they can pick up their desired products up at. If they order online, they might want to return in store. While customer preferences will vary based on your business (the products you sell, your ecommerce business model, industry, and location), the same underlying behaviors impact everyone – and the answer is omnichannel.
Here’s a few compelling statistics to help convince you that you should pivot to an omnichannel strategy if you’re not thinking about it already:
Customer buying habits are already multichannel...
15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four. (Marketing Week)
59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. (Google)
98% of Americans switch between devices in the same day. (Google Research)
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store. (Forrester)
...And rapidly moving towards omnichannel
50% of shoppers expect that they will be able to make a purchase online and pick up in-store. (Forrester)
The number of orders placed online and picked up at bricks-and-mortar stores by customers grew 208% during the pandemic. (Adobe Analytics, 2020)
71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products. (Forrester)
45% of shoppers in-store expect sales associates to be knowledgeable about online-only products. (Forrester)
Over 35% of customers expect to be able to contact the same customer service representative on any channel. (Zendesk)
Ready to Bring Your Own Omnichannel Strategy to Life?
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Omnichannel ecommerce will increase revenue...
Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel companies. Similarly, strong omnichannel companies see a 7.5% year-over-year decrease in cost per contact, compared to a 0.2% year-over-year decrease for weak companies. (Aberdeen Group)
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)
Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers. For every additional channel they use, customers spend more money. (Harvard Business Review)
Customers that also used 4 or more channels, spent 9% more in-store when compared to just one channel (Harvard Business Review)
Marketers using three or more channels in any one campaign earned a 250% higher purchase rate than those using a single-channel campaign. (Omnisend)
...And improve customer retention
Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. (Invesp)
74% of consumers are willing to abandon a brand if the purchasing process isn't easy to navigate. (Source)
An omnichannel strategy will make it easier to deliver consistent, personalized, and seamless the shopping experiences:
91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.(Accenture)
67% of consumers think it’s important for brands to automatically adjust content based on current context. When brands don't adjust accordingly, 42% of consumers will "get annoyed" that content isn’t personalized. (Adobe)
71% of consumers feel frustrated when a shopping experience is impersonal. (Segment)
About 73% of consumers will ghost a brand after three or fewer negative customer service experiences (Coveo)
74% of consumers would find “living profiles” valuable if they could be used to curate the experiences, offers, and products they receive. (Accenture)
Building a unified customer experience that can be delivered seamlessly across any touchpoint is the path to a future-proofed business. Buyers can either be fickle or have a deep affiliation for your brand and how you engage with them will make or break that bond. Positive experiences will mean less abandoned shopping carts, better reviews and in the end, expanded sales and less churn for your business.
If you’re looking to get started with omnichannel ecommerce, or have already implemented the approach, Elastic Path can help you bring your vision to life and simplify the process with a flexible omnichannel commerce solutions. Chat with an expert today to get started.
Topics: products, reasons, online, strategy, point, shoppers, used, consider, databacked, omnichannel, consumers, business, customer, customers. -
24 Data-Backed Reasons to Personalize Your Marketing
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When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts.
Topics: say, personalize, experiences, marketing, personalization, personalized, relevant, consumers, data, databacked, content, marketers, reasons. -
3 Reasons Online Marketplaces Benefit Entrepreneurs — and Should Be Protected
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No matter what products you sell or which customer segments you court, online marketplaces can and should be an important part of your growth strategy. They're important to entrepreneurs as individuals and our economy as a whole.
Topics: economy, entrepreneurs, small, consumers, important, benefit, customer, online, shop, protected, marketplaces, reasons, support. -
3 Reasons Why B2B Ecommerce Projects Fail
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Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. Unfortunately, failed B2B ecommerce projects are common. In this post, I'll address three reasons for the failures and how to avoid them
Topics: b2b, experience, project, site, fail, development, ecommerce, plan, projects, team, reasons, process. -
3 Reasons Why Marketers Should Care About Data Security (And How to Get Started)
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Over the last two years, you’ve probably heard a lot about cybersecurity.
Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.
Topics: marketers, customers, personal, job, customer, care, trust, started, dont, data, marketer, reasons, business, security. -
3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement
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To understand what rel=nofollow is, we'll start with an example.
Topics: googles, announcement, link, websites, reasons, page, strategists, upset, links, seos, relnofollow, pan, seo, google. -
3 Reasons the Future is Still Bright for Small Retail
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Brick and mortar retail will survive and thrive post-pandemic. Here's how they can compete with the e-commerce market.
Topics: shop, brickandmortar, future, close, large, retailers, small, retail, customers, reasons, stores, bright. -
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
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Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.
Topics: microinfluencers, reasons, influencers, followers, engagement, brands, research, datadriven, marketers, marketing, microinfluencer, hubspot, influencer, work, instagram. -
4 Reasons Why You Need to Start a Social Community to Promote Your Business
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If you put your social community at the heart of your marketing efforts, content becomes a pathway to more meaningful interactions with your audience.
Topics: products, businesses, audience, social, content, reasons, community, promote, communities, start, business, need, topic. -
4 Reasons to Use Dynamic Search Ads
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Dynamic search ads access your website content and deploy artificial intelligence to generate headlines, bids, and targeted search terms automatically. These easy-to-employ text ads are the Swiss Army knife of digital promotion: They work well in many situations.
Topics: search, ads, dynamic, ad, page, campaigns, google, reasons, pages, dsa, traffic, dsas. -
4 Signs You Shouldn’t Start an Online Store
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I recently received the following email from a reader who wanted to learn how to start an online store: Hi Andrew – I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information overload with their tutorials and weekly discussions. I [...]
Topics: reasons, start, shouldnt, store, starting, need, ecommerce, business, youre, training, online, work. -
5 Reasons I Believe My Business Will Survive COVID-19
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“Tom, how’s your business doing?” My dad asked me that yesterday during our weekly FaceTime call. I could tell he was worried. This virus has the entire world on their toes, and it’s an understatement to say this isn’t exactly the best time to own a business. I own and […]
Topics: im, know, create, work, business, survive, pandemic, revenue, believe, reasons, dont, covid19, money, youtube. -
5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data]
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According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.
Topics: dont, lose, brand, content, audience, blog, data, post, youre, posting, followers, brands, instagram, reasons, hubspot, marketers. -
5 Reasons Your Ecommerce Store Needs a Mobile App Today
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The convenience fueled by widespread adoption of smart devices has resulted in a revolution.
Topics: mobile, ecommerce, shopping, checkout, apps, reasons, users, customer, needs, interactive, user, app, different, experience, store, today. -
5 Reasons to Diversify Your Print-on-Demand Products
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Diversifying your print-on-demand products leads to differentiation in your ecommerce niche, and differentiation leads to customer retention.
Topics: customer, reasons, diversify, business, printondemand, design, products, customers, wine, online, 3d, product. -
5 Reasons to Get Excited About the HubSpot Platform in 2019
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This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform.
We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together.
Topics: grow, partner, customers, platform, startups, hubspot, apps, excited, reasons, partners, integrations, ecosystem. -
5 Reasons to Sell Your e-Commerce Goods at a Wholesale Price
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Most entrepreneurs make the mistake of underestimating the benefits that a wholesale channel can add to their eCommerce business. Or assume that wholesale pricing is best executed by a brick and mortar wholesale businesses. But any eCommerce business, big or small, can sell to both consumers and retailers at a wholesale price. Unlike selling only […]
Topics: customers, selling, retail, goods, product, retailers, business, price, ecommerce, reasons, wholesale, sell, customer. -
5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence
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If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…
Topics: sezzle, cart, reasons, payment, customers, checkout, shopping, abandonment, deserted, shoppers, pay, costs, carts, ecommerce. -
5 reasons CMOs should care about their commerce architecture
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Architecture matters, now more than ever, and the winners in the online battle are going to be the ones who have a platform that scales to meet demand, costs less to operate, and is flexible and adaptable to the future.
Topics: care, platform, commerce, experience, means, customer, cmos, architecture, online, customers, store, business, reasons. -
5 reasons Lifecycle18 is unmissable if you’re a retail marketer
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Lifecycle, our annual conference, is back with a bang. After a successful run in 2017, we’ve come back with even more for you to enjoy and learn from.
With over 300 retailers in attendance, this is a great opportunity to be on the forefront of the rapidly changing world of retention marketing. So, why should you make sure you’re at Lifecycle18? Besides missing out on our brilliant playlist, we’ve compiled the top 5 reasons you should join us on the 18th September.
Topics: retailers, digital, marketer, retention, reasons, pitch, speakers, sales, retail, youre, unmissable, talks, lifecycle18, workshops, marketing. -
5 reasons ecommerce should embrace blockchain [infographic]
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Blockchain eliminates third-party interference while facilitating most commerce systems today. It’s also cheaper and much faster, making it an ideal model for retailers. Check out this infographic to learn more.
Topics: blocks, ecommerce, blockchain, chain, infographic, embrace, transaction, data, transactions, financial, reduces, technology, reasons. -
6 Reasons You Really Need to Write A Business Plan
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Starting a business can be a daunting task, especially if you’re starting from square one.
Topics: youll, idea, plan, reasons, business, easier, youve, write, understand, market, need, really, needs. -
7 Reasons Scale-Ups Earn Investments, According to HubSpot's Founder
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Every successful company starts with a single idea.
Topics: growth, company, according, culture, scaleup, investments, earn, scaleups, process, youre, look, organization, founder, hubspots, reasons, customer, scaling. -
7 Reasons Why Marketing Emails Fail
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A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
Topics: offers, emails, tab, subscriber, help, fail, offer, recipients, marketing, gmail, reasons, email. -
7 Reasons Your Mobile Site Isn’t Converting So Well
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Most online stores are seeing more traffic from smartphones. But desktops and tablets still generate higher conversion rates. Here are seven reasons why.
Topics: load, ways, reasons, space, isnt, tools, shoppers, products, mobile, site, page, smartphones, web, converting. -
7 Reasons to Consider USPS Flat Rate Shipping
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The United States Postal Service offers flat rate boxes and envelopes that may help online stores reduce shipping costs while improving a shopper’s buying experience.
Shipping can be a significant challenge ...
Topics: days, x, rate, reasons, flat, usps, shipping, box, consider, deliver. -
7 Reasons to Consider a Headless CMS
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There are many reasons for a business to consider a headless content management system. Among them are a need to use content in multiple channels, a desire for improved customization, and relief from a cluttered, conventional platform.
Topics: app, headless, cms, business, wordpress, web, management, ecommerce, example, consider, content, reasons. -
8 Reasons to Avoid Cryptocurrencies for Ecommerce
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Cryptocurrencies are hot news. Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why.
Topics: consumers, ecommerce, credit, cards, currencies, payment, crypto, merchants, reasons, cryptocurrency, avoid, cryptocurrencies, value. -
9 Reasons for Leaving Your Last Job That Hiring Managers Will Completely Understand
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Out of all the questions hiring managers can potentially ask you during an interview, “Why did you leave your last job?” could be one of the hardest to answer.
Topics: completely, current, managers, leave, youre, job, hiring, work, reasons, leaving, career, company, dont, understand. -
90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.
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It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.
Topics: heres, support, avoid, customer, business, need, fail, reasons, marketing, customers, online, potential, businesses. -
Amazon Versus Walmart Is a Blueprint for Competitive Advantage
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The battle between these giants of e-commerce should inspire all entrepreneurs.
Topics: versus, competitive, online, ecommerce, service, delivery, advantage, range, amazon, blueprint, walmart, locations, walmarts, reasons. -
Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]
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Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there.
Topics: used, platform, trends, share, media, data, reasons, social, consumers, theyre, doing, daily, entertainment, content, spend, users, hours. -
Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not
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If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.
Topics: business, need, website, customers, social, does, reasons, youre, effective, dont, facebook, reason, page. -
Employee Spotlight: Janna Brockmeyer
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Janna Brockmeyer is a manager of software development and has been a part of our team for over three years. She started her career with us as a software developer and was recently promoted to be a people manager. She is based in Vancouver and in her free time enjoys golfing, fishing and hanging out with her cats. Keep reading to learn more about Janna and what it’s like to be a manager on the engineering team.
Q: What are you are most proud of since being promoted?
Janna: Since being promoted to a people manager, I have been excited in helping people grow, find new experiences within our team and trying to make sure they are growing, learning, and are challenged every day. I want to make sure the people I work with have a say in what they are developing with our product manager.
Q: What is typically the highlight of your day or week?
Janna: The highlight of my week is getting to chat with my teammates and find out how they are doing and what they need help. I try to remove whatever impediments they may have and helping them out whenever I can.
Q: How would you describe the culture at Elastic Path?
Janna: Elastic Path has a collaborative culture. You can ask various team members not only on your own team but other teams or departments for help. Everyone is willing to assist you and answer any questions you might have.
Q: How has your experience been since shifting to remote work?
Janna: Since switching to remote work, my cats have enjoyed having me home. However, I miss the office, I look forward to going back into the new Vancouver office space and being able to interact with coworkers very soon.
Q: How has Elastic Path contributed to your career progression/development?
Q: Thinking back, what were the reasons that made you join Elastic Path? What are the reasons you choose to stay?
Janna: The reasons that made me choose Elastic Path was the culture, the people, the atmosphere, the collaborative nature, and the hang outs we have on Wednesday and Fridays. I also wanted to learn about eCommerce. I like learning about the back end of eCommerce and being able to interact with many companies and not being tied to a single company, in which we are trying to put a particular ecommerce store out for.
Q: What do you love about Elastic Path?
Janna: What I love about Elastic Path is the people and the collaborative nature, you can ask a random question and someone on the team can answer the question or find you the individual who can answer your question. Overall, the people at Elastic Path love to see each other remotely and being able to hang out whenever we can during zoom calls. There is a support system behind everyone in the company.
Stay tuned for our next “Inside Elastic Path” series. If you are interested joining our team, check out our open listings and apply today.
Topics: spotlight, collaborative, culture, love, reasons, path, brockmeyer, janna, team, ecommerce, elastic, employee, question, inside, manager. -
How to Create a Location on Instagram (+ Reasons Why You Should)
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Adding your location on Instagram is often an underrated feature for brands.
Topics: add, search, location, create, reasons, facebook, click, created, custom, instagram, select. -
Most Important Reasons to Incorporate File Recovery into Your Ecommerce Strategy
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An online store contains a wide range of elements to make it run. The same can be said about your business in general. Think about the online assets such as images and videos, along with the site files, marketing documentation,…
Continue reading Most Important Reasons to Incorporate File Recovery into Your Ecommerce Strategy
Topics: damage, incorporate, recovery, youre, online, important, cloud, file, files, reasons, business, ecommerce, store, strategy. -
Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce
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Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.
What are the drivers behind this omni-channel retail trend?
Topics: machines, ecommerce, customers, walmart, nextgen, trending, reasons, machine, smart, intelligent, delivery, commerce, order, vending, pickup. -
Ocado raises 1.1 billion euros
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British online supermarket Ocado has plans to raise over 1 billion pounds (1.12 billion euros) in capital. The company wants to further expand its online grocery delivery business. Earlier this week, Ocado announced it plans to raise 734 million euros in new shares and 390 million euros in convertible bonds.… Continue reading
Topics: partners, raise, ocado, euros, supermarket, grocery, reasons, online, billion, raises, capital. -
SEO: 7 Reasons Your Site’s Indexation Is Down
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Without indexation, there is no possibility of ranking in natural search results. When indexation numbers drop, there are a handful of potential reasons.
Site Speed
Increasingly, slower site speeds are masquerading as ...
Topics: index, tools, search, look, content, site, indexation, pages, engines, sites, page, reasons, seo. -
The 4 Reasons You Chose a Bad Company Name ... Now What?
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Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.
Topics: facebook, reasons, social, bad, brand, chose, google, names, company, naming, dunkin, business. -
The Importance of Shipment Insurance During the 2020 Holiday Shopping Season
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Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is…
Topics: value, brands, cost, customer, brand, reasons, customers, package, shipping, need, holiday, insurance. -
The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
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Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.
Topics: blog, marketing, reasons, attract, content, readers, consumers, learn, read, trends, post, posts, data, blogs. -
The Top 5 Reasons Brands Make Videos [New Research]
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Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences.
Topics: brand, increasing, viewers, instance, brands, unique, purpose, videos, social, video, research, reasons. -
Think you have poor deliverability? 7 reasons not to panic
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Let’s paint a picture of your day. It’s another day, you get into the office with minimal mishap and you’re planning next month’s campaigns. You check your inbox and freeze. An email has landed telling you that your inbox placement rates are low. 30% of your messages, they say, are going straight into the spam folder and some might not even be being received at all.
Morning ruined, panic ensues.
A common sales tactic of providers in the email space is to note a supposed issue with your current set-up and to let you know that they can solve all your email-related problems. But to solve them, they need to detail to you what’s wrong. This time it’s your deliverability. They’re looking to devalue your current sending status and your successes with your current deliverability team as a way to make you unsure of your current strategy and of course, that’s a pretty handy sales tactic.
Topics: think, email, placement, panic, spam, poor, health, current, inbox, sending, reasons, rate, open, deliverability. -
Three most common mistakes to avoid with digital transformation projects
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According to Forbes, organizations are expected to invest $1.3 trillion (USD) in digital transformation initiatives this year. However, research points to...
Topics: singlestack, code, transformation, digital, teams, reasons, commerce, fail, application, entire, customer, system, youre, projects. -
Three reasons why Asian retailers are upgrading their e-commerce platforms
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There is currently an almost endless array of technologies and innovations that Asian retailers can invest in as they look to future-proof their business.
Topics: ecommerce, retail, investment, invest, retailers, reasons, stores, upgrading, online, asian, technology, digital, platforms, omnichannel. -
Top 4 Reasons Why Headless Commerce is Better for Customer Experience
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Consumers expect to transact with brands anywhere and at any time. Discover 4 reasons why headless commerce is better for customer experience.
Topics: brands, experience, commerce, headless, better, reasons, cms, marketing, ecommerce, customer, system, solution. -
Top 5 Reasons to Attend INBOUND 2021, According to HubSpot's Global Events Team
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INBOUND 2021 — hosted with love by HubSpot — is a fully immersive, online experience that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate.
Topics: according, podcast, sessions, events, business, team, network, inbound, winfrey, attend, hubspot, success, hubspots, community, global, reasons. -
Top Reasons to Not Choose Composable Commerce
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Since spearheading the Composable Commerce movement and advocating for its game changing tenets and architecture, we’ve made it our mission to reimagine eCommerce for leading brands.
By definition, Composable Commerce refers to a modular digital commerce approach utilizing composable architecture. The API-first, microservices-based architecture powers solutions to achieve unique business needs in a customized tech stack.
Composable Commerce enables marketing, merchandising, and sales teams to bring a brand's unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple, best-of-breed vendors composed together into a complete business-ready solution.
Digital commerce footprints no longer fit the one-size-fits-all model from one vendor. Back in the first wave of the eCommerce revolution businesses ventured online with standardized platforms and minimal control over outcomes.
The eCommerce landscape of today is far more demanding. With far more touchpoints, a saturated market, and consumer expectation for modern digital experiences, businesses can no longer rely on outdated legacy platforms that can’t keep up. Out of this demand for innovation in the eCommerce space is the Composable Commerce movement.
But, what if the Composable Commerce approach isn’t for everyone? You may have heard Gartner’s prediction that by 2023 organizations who have adopted a Composable Commerce approach will outpace competition by 80% in the speed of new feature implementation.
A compelling case, but let’s take a look at the reasons why a company may not fit the Composable Commerce model. First and foremost, you may be completely happy with the out-of-the-box functionality of your platform. If your existing solution checks all the boxes for your business for where you are right now, you may not see a reason to replatform.
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The Size of Your Business
Smaller operations don’t require multiple vendor partners and integrations that composability affords. New businesses, home startups, and small mom and pop shops (10K and under of GMV), don’t have complex business requirements that would necessitate all the functionality and capabilities of a composable solution.
Low-Level Digital Maturity
You have low digital maturity if you have little to no in-house technical expertise, and no intention to hire a partner with technical expertise. In addition, your business is likely new to digital commerce and does not yet see it as a fundamental driver of business success. Being low in digital maturity is not a bad thing at all – it’s about finding the best vendor solutions to match your needs. For low maturity companies, out-of-the-box eCommerce solutions are your best investment.
Low-Level Complexity
If your catalog is fairly simple with limited product variations you don’t need functionality to manage multiple brands, geographies, or hierarchies. In addition, if you’re operating solely in the D2C or B2C channels, without a plan in the short term to expand into new markets (B2B, B2B2C), a flexible, fast, and scalable architecture is not necessary. Again, an out-of-the box solution you can manage without a development team is a better choice. You can always re-evaluate (and replatform) as your business grows.
Logistics of Managing Multiple Vendors
Adding multiple services and vendors requires a certain level of management. You’re dealing with numerous sales and support teams and integrating with their software.
Our answer to that challenge is Composable Commerce XA™, proprietary monitoring technology enabling Elastic Path to monitor integration data flow to quickly and easily identify the source of an issue across a multi-vendor solution. And in the event of an identified issue, we serve as the primary point of contact throughout the process of managing issue resolution across a multi-vendor solution.
With the complexity of multiple vendors are these sub factors:
Multiple Service Level Agreements
Each vendor will have their own Service Level Agreements (SLAs) in a composable solution. With an open ecosystem of vendors, it can be a challenge to predict consistent service levels.
Microservices-Based Architecture Can Be Overwhelming
Within an eCommerce composable solution, you’ll need to work across separate interfaces and tools. This takes investment of time and money and is daunting to a less technical team. Many companies who are ready to adopt the approach choose a system integrator or agency to provide guidance with the process in lieu of an in-house technical team.
A Great Place to Start
Today’s eCommerce landscape is fiercely competitive. You’ll need to leverage every tool to remain in the game. Wondering about your next move when it comes to eCommerce? Check out our eCommerce evaluation tool.
Topics: ecommerce, vendors, vendor, digital, business, solution, reasons, composable, architecture, multiple, commerce, choose. -
What’s Your Motivation? 11 Merchants Share Their Reasons for Starting a Business
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There are a multitude of reasons for starting a business. What could provide endless motivation for one person, might not work for another. Maybe you want an alternative to the 9-5 grind. Or just need to earn some extra cash for a holiday. Or perhaps it’s something else altogether. Whatever […]
Topics: skills, merchants, job, store, fulltime, reasons, ecommerce, business, work, wanted, online, starting, share.