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Ex-GoPro exec launches clothing startup that does away with sizes
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Finding clothes that are the right fit can be a laborious, psychologically challenging experience. RedThread, a custom clothing startup founded by former GoPro VP of Direct to Consumer, E-commerce and Digital Meghan Litchfield, aims to do away with sizes and instead focus on actual fit. “What we’re doing is we’re kind of challenging the apparel […]
Topics: fit, women, technology, launches, body, exgopro, clothing, clothes, startup, exec, does, away, litchfield, process, redthread, apparel, sizes.