Top 2024 resources on relationship
Best relationship resource in 2024.
Learn more about relationship to improve your e-commerce strategy.
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8 Automated Campaigns Every Retailer Should be Sending Throughout the Customer Journey
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You walk into the wedding party of a close friend; you know that you’re going to have to speak with people, so you get ready.
Some of the guests are close friends, some you’ve met once or twice before and a few you have never met. Imagine if you were to walk up to one of your oldest and dearest friends and formally introduce yourself as though they were a stranger. Or go to a guest you have met for the very first time and, without any introduction, proceed to launch into the gory details of a particularly unpleasant bout of food poisoning you’d just experienced - chances are they’ll be avoiding you for the rest of the nuptials. The way you greet each of the guests will differ, because the relationship differs - it’s all about context.
Topics: met, relationship, retailer, automated, walk, campaigns, customer, way, makes, guide, journey, wedding, sending. -
9 Mentor Traits To Look For and Why They Matter
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Finding someone with the perfect combination of mentor traits is no simple task.
Topics: mentors, matter, good, relationship, relationships, mentor, share, career, traits, look, advice. -
BVOH: ‘Merchants extremely dissatisfied with Amazon’s support’
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Almost eight in ten Amazon merchants in Germany don’t see the marketplace as a partner. But they also generate an average of 51.2 percent of their turnover through Amazon. German ecommerce association BVOH calls on Amazon to reform its relationship with merchants. It seems like most merchants that sell on… Continue reading
Topics: selling, price, bvoh, support, dissatisfied, merchant, survey, merchants, amazons, amazon, relationship, sales, ecommerce, extremely. -
Building an Ecommerce Business, Part 1: Choosing Partners
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This is an extended series on launching, growing, and selling an ecommerce business. This initial installment will address the process of choosing business partners. My two partners at Beardbrand are supportive and knowledgeable. I asked one of them, Lindsey Reinders, to offer suggestions and tips for selecting partners.
Topics: company, networking, good, beardbrand, ecommerce, building, business, choosing, youre, conversations, partner, relationship, partners. -
Coming Soon! The Magento Community Insider Program
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If you are an individual developer or part of a smaller agency not currently in one of Magento's Partner Programs, the Community Insider program is the perfect first step for you to formalize your relationship with Magento. Community Insiders build merchant solutions using Open Source or Magento Commerce. As a member of the program, you’ll get access to resources that help you expand your Magento skillset and enable your business to grow. The program will accelerate your efforts to help merchants build, launch, and grow innovative online stores.
Topics: product, resources, relationship, community, coming, ecosystem, soon, solution, grow, insider, smaller, program, magento. -
Getting beyond the first date: 4 core elements to get customers committed to your brand
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As a retailer you often find yourself focusing on acquisition. And why wouldn’t you? Your customers are what make the success of the brand (the more the better, right?). But with brands spending so much of their resources focusing on getting customers in, they often lose focus when it comes to keeping them around.
Repeat customers are essential for growth; this is because repeat purchase is more predictable and help boost return of investment. The study of this brand loyal customer relationship often borrows from what we understand about our own relationships. Brands and consumers enter real, long-lasting relationships with each other, which need to be reciprocal and consistent in communication and value to survive.
For a marketer, there are so many solution options available, each promising to help secure customers and ensure their loyalty. And while they may work great individually having a series of platforms that don’t not talk to one another when ‘bolted’ together is far from ideal. This means that data is siloed and has to be interpreted by either an agency or by an in-house data analyst (and considering everyone is time poor, both options are not only time-consuming and reliant on other people, when you have tight deadlines, but can be very expensive). This also may require batch work and often means the transitional period between first post-purchase and second purchase campaigns is so long that it allows for the customer to become disengaged. This leads to a lack of efficiency and limitations in, not only how you hit your target but also how you win over new customers and keep them loyal.
Topics: date, resources, core, customers, brand, value, loyalty, content, elements, getting, second, customer, committed, relationship, marketing. -
How Ecommerce Brands and Subscriptions Can Navigate the Post-Pixel World
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Here are three things successful subscription and ecommerce companies are doing to come out on top in a post-pixel world.
Topics: customer, media, postpixel, relationship, build, navigate, subscriptions, consumer, social, experience, world, ecommerce, brands, way. -
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers
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Take a minute to think about the best mentor you've ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.
Topics: hubspot, amazing, according, mentorship, youre, build, ways, help, managers, mentor, mentee, mentees, dont, relationship, know. -
How to Supercharge Your Business With Relationship Marketing
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All successful businesses are built on strong relationships. The stronger the relationship, the deeper the level of trust, loyalty, and devotion customers will have for a brand. Think of Apple fans lining up in the cold to be the first to snag a new release of the iPhone. But what […]
Topics: supercharge, audience, marketing, target, social, business, media, customer, relationship, customers, relationships, brand. -
Inside a Global Brand + “Hot Takes” on International Markets
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Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not [...]
Topics: relationship, tomshare, alex, youderian, worldwidehow, running, banys, websites, global, brand, sell, ecommerce, worldwide. -
Introducing: Partners—in Business and Bed
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Many warn against mixing business with pleasure—but not these founders. In this heartfelt and candid series, Partners—in Business and Bed, you’ll hear from couples who not only weave their lives together romantically but professionally as well. We’re the ultimate third wheel, with you along for the ride. More
Topics: really, lives, business, partnersin, bed, introducing, partners, life, couples, relationship, youre, living, couple. -
JD’s Toplife and Farfetch China to merge
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JD says it plans to create a “premier luxury gateway to China” for luxury brands merging Toplife and Farfetch China.
Topics: china, luxury, agreement, jd, relationship, brands, market, platform, jds, merge, farfetch, toplife. -
Need good employees? Be a good employer
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Hiring and managing employees is among the most challenging tasks of business owners. An employee-employer relationship is much different than a social one. You'll spend many hours a day together. But employers should never forget that the relationship is about business.
Topics: need, good, help, job, relationship, owners, employees, employers, employee, loyalty, employer, business. -
Pros and cons of meeting with suppliers
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The primary reason to not visit my suppliers is I do not care about them. For example, if I am drop shipping from a supplier that is significantly larger than FringeSport, there may be no need to cultivate a relationship. The main reason, however, to visit suppliers is to build relationships. If you treat suppliers like you're doing one-time deals, they're going to treat you in the same way.
Topics: suppliers, visit, going, build, sense, meeting, little, relationship, youre, pros, supplier, reason, cons. -
Relationship Marketing: The Ultimate Guide
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Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.
Topics: content, guide, strategies, product, brand, customer, customers, marketing, relationship, ultimate, strategy, retention. -
The Four Types of Research Design — Everything You Need to Know
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When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions.
Topics: right, types, design, problem, descriptive, need, research, know, product, researcher, data, variables, relationship. -
The NFL's Latest Marketing Play: Taylor Swift
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Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.
Topics: nfl, game, latest, games, fan, marketing, taylor, nfls, swift, times, relationship, swifts, play, base. -
The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise
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If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".
Topics: automation, experience, customer, relationship, teams, tools, data, unsung, sales, brand, service, promise, marketing, delivering, insights.