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• 10 Tips I Learned About Creating Viral Campaigns From Larry Kim - We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world.
  Topics: marketing, advertising, facebook, creating, content, larrys, campaigns, tips, larry, campaign, google, learned, kim, report, viral.
• 20 Stats About Australian Instagram Users & Trends - In July, nearly 41% of Australia's population was on Instagram.
  Topics: yellow, users, instagram, media, sensis, social, report, million, australian, trends, stats, australia.
• 2019 State of the Merchant Report - by Andrew Youderian I’m excited to announce our third annual State of the Merchant Report for 2019! If you’ve never read it before, it’s a sweeping report of all things eCommerce, geared toward the seven-figure merchant. It covers a dizzying number of details including growth rates, software adoption, conversion rates, profitability stats and even what [...]
  Topics: state, data, ecommerce, facebook, store, merchant, amazon, sellers, sales, merchants, traffic, report, software.
• 2020 Cyber Week Trends Report: A Record-Setting Year for Ecommerce Holiday Sales - After much anticipation, Cyber Week 2020 has come and gone and one question remains: how does the pandemic year stand…
  Topics: week, cyber, consumers, shopping, pandemic, report, recordsetting, sales, yoy, ecommerce, holiday.
• 3 Tools to Find Broken Links on Your Website - Finding and fixing broken links should be part of your company's regular site maintenance. Here are three popular SEO tools and instructions on how to use each to locate broken links.
  Topics: list, link, internal, site, report, version, tools, select, seo, links, broken, website.
• 6 Ways to Know If Your SEO Is Broken - Gut feel. That's how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program.
  Topics: broken, data, analytics, seo, ways, know, search, organic, google, report, rankings, console, performance.
• 7 Gaps in Google Analytics That Require Additional Tools - Google Analytics is a powerful, free web analytics platform. However, it has gaps that are better served by other tools. I'll address those gaps and tools in this post.
  Topics: gaps, data, website, tools, media, report, social, google, require, additional, sales, track, analytics, studio.
• Amazon India to use mom-and-pop shops as delivery points - Global online retailer Amazon has partnered with more than 20,000 local “kirana” stores in India to serve as delivery points.
  Topics: space, tier, shops, points, delivery, stores, zacks, recent, cent, momandpop, amazon, amazons, report, india.
• Amazon aims to make half of its shipments carbon neutral by 2030 - Perhaps hoping to distract from Greenpeace’s latest report on its “dirty cloud,” Amazon this morning announced a new environmental commitment, focused on reducing its carbon footprint. The company says it aims to reach 50 percent of all Amazon shipments with net zero carbon by 2030. The company is calling this program “Shipment Zero.” Details on this […]
  Topics: energy, amazon, renewable, company, solar, offer, report, half, carbon, environmental, neutral, programs, shipments, zero, aims.
• Amazon and Flipkart pull 100,000s of products to comply with new Indian law - Amazon has been forced to pull an estimated 400,000 products in India after new regulation limiting e-commerce businesses went into force in the country today. First announced at the end of 2018, the new regulation imposes a ban on exclusive sales, prevents retailers from selling products on platforms they count as investors and applies restrictions on […]
  Topics: report, flipkart, pull, law, amazon, indian, comply, 100000s, owned, regulation, products, according, billion.
• Amazon closes its restaurant delivery service in London - Amazon is shutting down its two-year-old restaurant delivery service in London, according to a report by the Evening Standard, which an Amazon spokesperson confirmed. Customers were sent emails which informed them of the change, saying they would no longer be able to order from Amazon Restaurants UK after Monday, December 3rd, the report said. The […]
  Topics: service, uk, prime, closes, report, delivery, amazon, order, expanded, london, restaurant.
• Amazon could launch Amazon Go store in London - Amazon has secured some retail space in the heart of London, according to a report from The Grocer spotted by Reuters. This is significant, as Amazon has yet to open an Amazon Go store outside of the U.S. There are now 10 Amazon Go stores in the U.S. — four in Seattle, four in Chicago and […]
  Topics: amazon, retail, knows, london, launch, company, space, stores, store, report, open, foods.
• Amazon makes it easier for smart home devices to alert customers to low supply levels - Alongside all the new Alexa-powered consumer devices Amazon introduced yesterday, the company also unveiled a new set of tools for the makers of smart home device skills that will allow them to tap into Alexa to re-order their supplies. Think things like printer ink, air filters for smart thermostats, detergent for washing machines or anything […]
  Topics: levels, easier, makes, customers, amazon, set, device, supplies, smart, devices, report, alexa, techcrunch, product, supply, sensors, low.
• Amazon’s drone delivery team hit with layoffs amid reorganization - Amazon has confirmed an early Financial Times report outlining layoffs at the retail giant’s Prime Air drone delivery program. “As part of our regular business operations, we are reorganizing one small team within our larger Prime Air organization to allow us to best align with the needs of our customers and the business,” spokesperson Kristen […]
  Topics: prime, air, report, including, team, employees, hit, drone, layoffs, reorganization, amid, techcrunch, amazon, statement, project, amazons, delivery.
• Analyze Competitors for High-traffic Content Ideas - Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
  Topics: le, example, content, creuset, competitors, ideas, analyze, page, list, report, hightraffic, ahrefs, season.
• Andy Hoar and the Paradigm B2B Combine: Part 2 [video] - Former Forrester Analyst, Andy Hoar, has set out on a new venture with his company Paradigm B2B. Now he's about to disrupt the industry again with the release of his new research report. In this short clip, he discusses the report and the surprises he came across conducting this research.
  Topics: hoar, report, video, upcoming, short, series, researchicymi, andy, combine, surprises, wwwgetelasticcomparadigmb2b, b2b, paradigm, second.
• Asia-Pacific shoppers favour cross-border shopping - Half of online shoppers in Asia-Pacific make purchases cross-border.
  Topics: purchases, online, ecommerce, favour, crossborder, japan, asiapacific, foreign, shopping, shoppers, report.
• Big Changes from Google Ads in 2020 - The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.
  Topics: report, smart, performance, advertisers, big, search, google, clicks, queries, shopping, changes, ads.
• Big tech blows a collective raspberry at the House’s antitrust report - Big tech has responded to the mammoth antitrust report put out by the U.S. House Judiciary Committee yesterday with blanket denials there’s any monopolistic behaviour or competitive imbalances to see here. Below is a quick run down of Amazon, Apple, Facebook and Google’s rebuttals. Among the committee’s (many) recommendations are structural separations and prohibitions on […]
  Topics: report, business, raspberry, giant, antitrust, techcrunch, big, apps, products, tech, houses, privacy, app, collective, statement, blows, facebook, apple.
• BigCommerce Annual Report: A Letter From CEO Brent Bellm - BigCommerce was founded to help merchants sell online. We seek to lead a new era of commerce by offering a…
  Topics: bigcommerce, bellm, report, businesses, growth, annual, ecommerce, letter, invest, ceo, customers, platform, saas, merchants, brent.
• COVID-19 pandemic accelerated shift to e-commerce by 5 years, new report says - As the COVID-19 pandemic reshapes our world, more consumers have begun shopping online in greater numbers and frequency. According to new data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Department stores, as a result, are seeing significant declines. In the […]
  Topics: shift, retailers, report, department, accelerated, online, techcrunch, ecommerce, quarter, covid19, stores, sales, pandemic.
• Chatbots aren’t going away any time real soon, suggests new research - Much-maligned chatbots are not about to go away anytime real soon, suggests new research.
  Topics: suggests, real, soon, billion, chatbot, research, arent, software, away, retail, going, cent, report, chatbots, spend.
• Covid-19 will speed up the reshaping of global retail trends, says KPMG - Covid-19 has accelerated key underlying global retail trends that were already reshaping the industry according to a new report by KPMG.
  Topics: covid19, retailers, speed, customer, report, global, shopping, reshaping, retail, online, kpmg, trends, need, business.
• Ecommerce in Europe: €717 billion in 2020 - Ecommerce in Europe is expected to be worth 717 billion euros at the end of 2020. That would mean an increase of 12.7 percent compared to the situation last year. This growth is somewhat lower than the 14.2 percent increase of the European ecommerce in 2019. One might think that… Continue reading
  Topics: europe, report, highest, billion, shoppers, ecommerce, growth, share, shows, region, online.
• Fine-tune Google Analytics for a More Profitable 2019 - If there is one new year's resolution for boosting ecommerce conversions in 2019, it's to get your store's analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers.
  Topics: pages, profitable, google, conversion, product, report, rate, sites, finetune, analytics, traffic, bounce.
• Food, gaming and business app downloads soar during crisis - App downloads have soared during the coronavirus crisis, with the business, food & beverage and gaming categories showing the highest growth.
  Topics: cent, quarter, business, little, gaming, report, sessions, soar, downloads, app, crisis, increase, food, installs.
• Four major ecommerce takeaways from Mary Meeker’s trend report - Mary Meeker, the much-lauded and respected tech VC (having back companies like Airbnb, Houzz and Slack) has released her annual trend report. Now the must-read across the industry, this annual deep-dive distills the year thus far and her predictions for where the space is headed. At 333 pages long, the report certainly provides a hefty portion of food-for-thought - so we picked out the key takeaways for ecommerce marketers in a more digestible format.  
  Topics: social, online, customer, marketing, report, spend, major, increase, takeaways, seen, trend, meekers, ad, recommendations, mary, ecommerce, retail.
• Four ways the Covid-19 pandemic will reshape shopping behaviour in Asia - Shopping behaviour in Asia will be redefined by the Covid-19 crisis, according to new research from retail solutions provider Tofugear, Digital Consumer in Asia 2020.
  Topics: retailers, shopping, cent, behaviour, reshape, ways, pandemic, asia, report, consumers, fulfilment, covid19, spending, shoppers, retail, state.
• Global food e-commerce sales forecast to nearly triple - A new report has forecasted global food e-commerce sales to nearly triple through 2023, rising to US$321 billion and accounting for nearly 5 per cent of total e-commerce revenues.
  Topics: retailers, rapidly, large, urban, global, online, nearly, forecast, ecommerce, sales, report, triple, food.
• Google Analytics: Introduction to Cross-device Reporting - There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices.
  Topics: google, devices, mobile, introduction, report, overlap, analytics, reports, crossdevice, users, device, sales, reporting.
• Google Analytics: Tracking Sales When Multiple Sites Use a Single Checkout - Larger ecommerce companies sometimes create multiple branded websites that feed into a single checkout. For those companies, tracking which site generated the business — revenue — can be tricky. In this post, I will provide a method for reporting the “source of business” metrics in Google Analytics.
  Topics: sites, var, multiple, tag, tracking, type, single, sales, checkout, google, custom, report, landing, set, analytics, business, source.
• Google Used Search Data to Create This Report for Navigating the Holidays - Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos.
  Topics: holidays, trends, navigating, create, seasonal, used, popular, holiday, thanksgiving, shopping, help, report, video, data, search, google.
• Holidays boost Chinese e-commerce sales - An extended May Day holiday has proved a boon for Chinese e-commerce, especially among millennial consumers and high-end brands.
  Topics: orders, products, report, sales, online, boost, holidays, ecommerce, tourism, platform, chinese, recorded, holiday, international.
• How Fast Is Your Online Store? Find Out With Shopify's New Online Store Speed Report - Creating a great shopping experience online isn’t just about features—it’s also about speed. That’s why we built a new report to help improve awareness of your Shopify store’s speed and measure it against businesses like yours.More
  Topics: videos, product, online, report, performance, shopifys, fast, store, customers, shopify, score, speed, stores.
• How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
  Topics: campaign, acquisition, content, goal, lead, experience, hit, reportbased, channels, web, report, data, survey, days, hubspots, wanted, marketing.
• How To Design An Annual Report [+ Template & Examples] - An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.
  Topics: design, metrics, report, examples, youre, template, yearly, annual, reports, elements, business.
• How to Build and Analyze Marketing Reports [Examples & Templates] - As marketers, we’re making important decisions on behalf of our company every day.
  Topics: templates, help, youre, leads, analyze, audience, run, marketing, report, examples, reporting, build, reports, data.
• How to Create a Social Media Report [Free Template] - Social media is an undeniably powerful channel for marketing in 2020.
  Topics: audience, social, metric, report, metrics, youre, team, create, reporting, free, media, template.
• How to Find Reliable Suppliers For Your Dropshipping Business - For online businesses, shipping is huge. That’s because it doesn’t matter how good your products are, or how strong your marketing is, if your products don’t actually make it to your customers.  Let’s be clear – it’s not just the products arriving that’s important. It’s the products being shipped out […]
  Topics: report, check, business, products, times, reliable, delivery, specific, sell, youre, suppliers, dropshipping, data.
• How to Skyrocket Your Blog's Organic Traffic With a Search Insights Report - Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team.
  Topics: skyrocket, report, keyword, traffic, blog, organic, search, blogs, team, topic, writers, sir, insights, content.
• Improve SEO with ‘Audience Insights’ in Google Ads - What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data.
  Topics: search, improve, insights, ads, campaigns, report, data, content, remarketing, audience, seo, google.
• Indian trader group calls for ban on Amazon following damning report - An influential India trader group that represents tens of millions of brick-and-mortar retailers called New Delhi to ban Amazon in the country after a report claimed that the American e-commerce group had given preferential treatment to a small group of sellers in India, publicly misrepresented its ties with those sellers and used them to circumvent […]
  Topics: laws, ban, damning, techcrunch, calls, cait, amazon, information, sellers, trader, trade, company, following, group, indian, india, report.
• Influencer Marketing, Part 2: Why Use It? - This is the second installment in my influencer marketing series. In "Part 1," I established what influencer marketing is. In this "Part 2" post, I'll address why ecommerce businesses should consider it.
  Topics: ecommerce, post, influencer, influencers, microinfluencers, rates, report, stated, marketing, brands.
• Jumia’s Q1 earnings report continues to show falling losses, slow growth - African e-commerce giant Jumia today shared its earnings for the first quarter of 2021 that ended in March. While its customer count grew, a drop in the company’s revenues spoke to the fact that it is still reeling from the effects of the COVID-19 pandemic. Most areas in Africa where Jumia operates have lifted their […]
  Topics: transactions, jumia, q1, jumias, yearoveryear, quarter, earnings, report, falling, losses, million, companys, slow, continues, company, growth, techcrunch.
• Last-mile delivery investment will boost sales, says report - Increased investment by retailers in last-mile delivery is essential to uncover new revenue streams, says report.
  Topics: deliveries, report, boost, customers, investment, delivery, sales, increase, cent, retailers, organisations, automation, lastmile.
• Less Cash and More Electronic Payments: the Financial Changes That the Pandemic Brought - Reports indicate that the 2020 health emergency has increased the use of digital transactions while decreasing the use of physical money.
  Topics: digital, payments, users, changes, brought, electronic, billion, pandemic, financial, services, using, cash, transactions, report, growth.
• Magento Commerce Leads in Enterprise and Mid-market Editions of Paradigm B2B Combine Report - Find out why we topped the list!
  Topics: leads, paradigm, editions, platform, magento, enterprise, vendors, needs, midmarket, solution, combine, report, b2b, vendor, business, sure, commerce.
• Mobile, social-media key, says 10 Highlights of China’s Commercial Sector report - Mobile- and social media-centric online-to-offline strategies that provide seamless shopping experiences are a “must” in China’s new consumer era, according to the latest 10 Highlights of China’s Commercial Sector report.
  Topics: highlights, mobile, business, commercial, report, sector, consumption, consumer, trade, chinas, key, socialmedia, growth.
• More and more Apac consumers embracing shopping apps - Users of shopping apps users are becoming increasingly purchase-happy in what is poised to be mobile commerce's biggest year so far, according to a recent study by Liftoff.
  Topics: mobile, retail, consumers, retailers, apps, report, embracing, users, trend, rates, shopping, apac.
• Most Hong Kong e-commerce businesses are eyeing offshore markets - More than half of Hong Kong e-commerce businesses want to develop new offshore markets, according to a whitepaper released by e-commerce platform creator Shopline.
  Topics: stores, report, products, businesses, taiwan, popular, markets, hong, kong, cent, ecommerce, eyeing, sales, offshore.
• New U.S. Regulations on Counterfeit Goods Target Marketplaces - On January 24, the U.S. Department of Homeland Security issued a report signaling the federal government’s intention to crack down on ecommerce sales of counterfeit goods. In the report, the federal government all but declares that ecommerce is a threat to national security.
  Topics: regulations, fake, target, counterfeit, amazon, thirdparty, marketplaces, ecommerce, sellers, report, products, goods.
• News Cart for October 9th - Hello from the ECFuel Pump! In the forum this week, we learned that the United States narrowly avoided its own postal “Brexit,” and that some Amazon sellers are using a new A/B testing tool for A+ content. In other headlines, websites maintained by brick-and-mortar stores must comply with ADA requirements after the U.S. Supreme Court [...]
  Topics: sellers, postal, stores, report, million, saas, union, tool, r, 9th, cart, ecommerce.
• Removing Personal Data from Google Analytics - Google Analytics prohibits the collection of personally identifiable information. Users of Google Analytics should detect and then delete the PII if necessary. I'll explain how to do that in this post.
  Topics: reports, personal, google, report, status, removing, request, pii, settings, remove, deletion, analytics, data.
• Report: Amazon Prime Day 2019 will push US e-commerce sales to over $2 billion - A report from Adobe’s analytics arm predicts Amazon’s Prime Day 2019 sales event, which began today, to have another sizable impact on the U.S. e-commerce market. The company expects a revenue lift for top retailers — those with over $1 billion in online sales — to reach 79% this year, up from the 60% lift […]
  Topics: retailers, push, today, prime, day, report, sales, techcrunch, ecommerce, billion, website, amazon, stability.
• Report: Amazon is planning a Whole Foods expansion to benefit Prime Now - Amazon is planning a Whole Foods expansion in the U.S., according to a report by The Wall Street Journal published this weekend. The goal is to put more customers within the range of Amazon’s two-hour Prime Now delivery service, including those in suburban areas outside cities, as well as those in regions where the grocer […]
  Topics: expansion, cities, service, pickup, prime, stores, twohour, foods, delivery, amazon, report, benefit, planning.
• Report: NYC and Arlington, VA win the contest for Amazon’s split East Coast headquarters - New York City and Arlington, Virginia have reportedly won Amazon’s lengthy and highly publicized pageant for the locations of its new headquarters, beating out 238 other contestants. According to The Wall Street Journal, which broke the news, an official announcement may come as early as Tuesday. The offices will be located in Long Island City, […]
  Topics: neighborhood, potential, arlington, amazon, amazons, virginia, coast, headquarters, offices, win, contest, residents, city, split, report, nyc, york, va, east.
• Report: SoftBank-backed Brandless gets a new CEO amid turmoil at the company - Brandless, a direct-to-consumer purveyor of food, beauty, and personal care products, says that every item it makes is non-genetically modified, kosher, fair-trade, gluten-free, often organic and, in the case of cleaning supplies, EPA “Safer Choice” certified. Beginning with its 2012 launch, items were also priced at $3 across the board. That changed in January, when […]
  Topics: source, report, information, brandless, amid, rittenhouse, techcrunch, products, john, turmoil, softbankbacked, ceo, softbank, sharkey, company, customers, gets.
• Revealed: Asia’s most-popular fashion labels for resale - Global community preowned fashion platform Vestiaire Collective has launched a special report on “The Smart Side of Fashion”.
  Topics: report, revealed, cent, vintage, mostpopular, items, labels, sales, resale, fashion, region, way, vestiaire, asias, growth.
• SEO: 6 Critical Reports on the New Google Search Console - Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the new version can't replace the old one just yet.
  Topics: sites, pages, shows, reports, link, site, seo, search, links, console, old, google, report, critical.
• SEO: Search Console Is an Untapped Source of Keyword Data - Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article.
  Topics: data, search, report, keyword, page, untapped, tools, results, keywords, source, console, seo, google.
• Sales Report: 2018 Thanksgiving, Black Friday, Cyber Monday - Consumers embraced 2018 online holiday shopping with gusto starting on Thanksgiving Day and culminating on Cyber Monday, which became the highest U.S. ecommerce sales day in history with $7.9 billion in revenue. Thanksgiving Day, Black Friday, and Cyber Monday all exhibited healthy year-over-year sales growth
  Topics: mobile, black, cyber, online, thanksgiving, shopping, merchants, day, billion, sales, report.
• Sales Report: 2019 Thanksgiving Day, Black Friday, Cyber Monday - Adverse weather conditions in many regions and the ease of ordering via mobile devices contributed to record-setting U.S. digital sales for the 2019 Thanksgiving weekend. This is my fifth annual “Sales Report” for Thanksgiving Day through Cyber Monday.
  Topics: shopping, online, report, increase, sales, cyber, billion, black, day, thanksgiving, retailers.
• Sales Report: 2020 Thanksgiving Day, Black Friday, Cyber Monday - The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced online shopping with gusto during Cyber Week — Thanksgiving Day to Cyber Monday — with a big surge in mobile ordering.
  Topics: data, day, cyber, report, consumers, adobe, sales, black, online, according, thanksgiving, billion.
• SearchNode publishes report on ecommerce trends 2020 - What can we expect from the ecommerce industry in 2020? Ecommerce News Europe spoke with Antanas Bakšys, CEO and co-founder of Lithuanian tech company SearchNode, about the latest ecommerce trends. Antanas Bakšys co-founded SearchNode in June 2013. Nordic Business Report called him one of the most promising entrepreneurs under the… Continue reading
  Topics: products, companies, ecommerce, platform, trends, magento, searchnode, great, report, users, publishes, sitesearch, search.
• Shipwire Review: A Global Logistics Alternative - The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels. The solution ought… Continue reading Shipwire Review: A Global Logistics Alternative
  Topics: products, shipwire, inventory, alternative, global, review, order, lets, logistics, orders, business, report, fulfillment.
• Shopee claims Vietnam e-commerce market leadership - Shopee has become the leading Vietnam e-commerce market player, followed by Lazada and Tiki.
  Topics: million, players, traffic, vietnam, shopee, market, report, quarter, claims, visitors, ecommerce, leadership.
• Shopee heads list of top 10 m-commerce players in Vietnam - Shopee heads the list of the top 10 m-commerce players in Vietnam for the first quarter of this year.
  Topics: report, heads, shopping, shopee, list, ecommerce, users, mcommerce, players, vietnam, southeast, traffic, mobile.
• Shopping via smart speakers is not taking off, report suggests - U.S. consumers aren’t adopting voice-based shopping as quickly as expected, according to a new report today from eMarketer. While consumers have been happy to bring smart speakers into their home, they continue to use them more often for simple commands — like playing music or getting information, for example — not for making purchases. However, […]
  Topics: voice, users, forecast, consumers, speaker, buy, suggests, speakers, purchases, number, report, smart, taking, techcrunch, shopping.
• Slowdown or not, China’s luxury goods still seeing high-end growth - Despite well-documented concerns over an economic slowdown in China, the country’s luxury goods market is still seeing opulent growth according to a new study. Behind secular and demographic tailwinds, the luxury sector is set to continue its torrid expansion in the face of volatility as it’s quickly becoming a defensive economic crown jewel. Using proprietary […]
  Topics: market, slowdown, seeing, growth, chinas, goods, data, sector, luxury, expansion, economic, report, highend, company.
• Speed Up Your Slowest Pages with Prefetching - In previous articles I’ve addressed ideas to improve page speed, such as with HTML caching and isolating slow loading resources. In this post, I'll explain how to determine your slowest pages and apply a simple fix to speed them up.
  Topics: web, prefetching, target, speed, browser, load, slowest, pages, page, slow, report, user.
• Stitch Fix tumbles 20% in after-hours trading following lukewarm earnings report - The company, which today announced its first international expansion, disappointed analysts with its latest earnings report.
  Topics: lukewarm, earnings, fix, afterhours, trading, shares, following, stitch, million, reported, report, tumbles, net, revenue, company.
• Strong interest in Asia, but little action: report - More than 80 per cent of Australian businesses have Asia on their radar, but most are failing to generate significant revenue from Asian markets.
  Topics: strong, asia, report, interest, asian, action, markets, products, market, little, business, businesses, cent, revenue.
• Takeaways from the 2019 State of the Merchant Report - In today’s episode, I am sharing the major takeaways from the 2019 State of the Merchant Report. It is a bit of a tradition for me to survey several hundred merchants to discover what is happening in the eCommerce realm, and this report reveals if ad costs are going up, the state of drop shipping, [...]
  Topics: merchant, report, growth, state, amazon, costs, tradition, ad, takeaways, youderian.
• The General Data Protection Regulation: One Year Later - One year ago on May 25, 2018, the General Data Protection Regulation (GDPR) went into effect and replaced the 1995 EU Data Protection Directive (DPD) with the goal of significantly enhancing the protection of the personal data of EU citizens and increasing the obligations of organizations who collect and/or process personal data.
  Topics: companies, interactions, report, consumers, eu, protection, regulation, gdpr, general, data, later.
• The Ultimate Guide to Google Analytics in 2019 - Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!?! Lots and lots of reading and trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable.
  Topics: guide, page, analytics, data, users, site, report, pages, user, google, ultimate, goal.
• The Ultimate Guide to Google Data Studio in 2019 - Having data is one thing.
  Topics: field, create, ultimate, add, chart, click, report, google, studio, source, guide, data.
• The current state of ecommerce in manufacturing - After a year of uncertainty, manufacturers feel ambitious and are ready to invest. They want to boost their online revenue on an international scale. But what is the current state of international ecommerce in manufacturing? The world of manufacturing is a very interesting one. The B2B industry has been watching… Continue reading
  Topics: ecommerce, current, sales, state, manufacturers, global, revenue, digital, local, b2b, report, online, manufacturing.
• Top 5 Email Marketing Questions in 2019 - I consult with companies — B2B and B2C — on optimizing their email marketing efforts.  Those clients and other businesses frequently have concerns about delivery, or spam, or other email matters.  What follows are the five most common questions.
  Topics: questions, addresses, tool, subscribers, email, marketing, delivery, spam, report, send, emails.
• Top 5 Questions on SOC 2 Compliance - When it comes to selecting an eCommerce solution it is important to base your evaluation on more than just functionality and pricing. You will want to confirm your chosen commerce solution has the high security standards in place to ensure that your systems and data are kept secure. Fail to do this, and you could end up with security compromises like a data breaches or system intrusions, hurting your company’s reputation, customer loyalty, and jeopardizing revenue. Security assessments like the SOC 2 evaluation provide a comprehensive and centralized, third party report to ensure you’re working with a vendor that has validated they follow the highest standards of security practices, policies, procedures, and operations. SOC 2 compliances reduces time spent on security evaluations and provides the confidence that your data is secure so you can launch and drive revenue faster while keeping your business operating at 100%. Familiarize yourself with SOC 2 with the top five questions we hear from prospects:  What does SOC 2 Compliance mean? SOC stands for System and Organizational Controls and is based on the Trust Services Criteria. This criteria is focused on the ability to report on the design of controls (and/or testing and operating effectiveness of those controls) for a service organization. The SOC 2 report addresses an organization’s controls pertaining to operations and compliance standards; things like security, integrity, availability, privacy, and confidentiality are all aspects of SOC2. Why is it important to be SOC 2 compliant? SOC 2 is an auditing procedure that ensures service providers securely manage data to protect the interests of organizations and the privacy of its clients.  If your chosen commerce partner is SOC 2 compliant it means you can trust that they will do everything possible to protect your data and systems. What is the benefit to the customer for a vendor to be SOC 2 Compliant? SaaS vendors in particular need to be SOC 2 compliant in many instances, especially when they sell to the enterprise. Enterprises are often beholden to a wide variety of security and compliance controls and being demonstrably SOC 2 examined as a vendor gives those enterprise customers the peace of mind they need to do business with Elastic Path. What security practices and procedures are assessed during a SOC 2 Compliance evaluation? SOC 2 evaluates the operational policies, communications, procedures, and monitoring concerning four Trust Service Categories (TSC): Security – Information and systems are protected against unauthorized access (both physical and logical), unauthorized disclosure, and damage Availability – Information and systems are available for operation and use as committed Processing integrity – System processing is complete, valid, accurate, timely, and authorized Confidentiality – Confidential information is secured, and access is controlled What are the principles of SOC 2? Elastic Path utilizes independent third-party auditors to test the Elastic Path Commerce Cloud platform against the widely accepted security standards controls of SOC 2. These examinations are conducted by a respected audit and security firm that is independent and thorough in its inspections. The SOC2 examination report is intended to meet the needs of a broad range of users that need detailed information and assurance about the controls at a service organization relevant to the security, availability, and processing integrity of the systems the service organization uses to process data.  With Elastic Path successfully achieving the SOC2 examination, we can ensure peace of mind to our customers. Learn more about how you can build your eCommerce vision with confidence by visiting our Trust page.
  Topics: soc, questions, report, controls, path, security, systems, compliance, standards, trust, data, service.
• Travel activity platform GetYourGuide is raising a big round, says €500M report is ‘inaccurate’ - As we head into the summer travel season, GetYourGuide, which lets people search for and book tours and other experiences in their destinations of choice from a catalog of some 35,000 activities, is raising a big round of funding, which we understand is not get closed but in the works. German blog Deutsche Startups this weekend reported that […]
  Topics: travel, getyourguide, big, funding, platform, vision, techcrunch, report, raising, valuation, round, softbank, million, billion, inaccurate, activity.
• US e-commerce sales jump 49% in April, led by online grocery - Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Online grocery helped drive the increase in sales, […]
  Topics: covid19, consumers, increase, sales, saw, prices, report, growth, ecommerce, online, led, jump, techcrunch, electronics, grocery.
• US e-commerce sales to jump 18% in 2020, but not enough to offset retail’s decline - U.S. e-commerce sales will jump 18% this year due to the impact of the coronavirus pandemic that forced more shoppers online, according to a new forecast released today by eMarketer. However, the surge in new online orders won’t make up for the overall hit that the U.S. retail sector will take this year, the firm […]
  Topics: ecommerce, retail, retails, decline, report, online, walmart, total, offset, overall, techcrunch, sales, consumers, jump.
• US slams Alibaba and its challenger Pinduoduo for selling fakes - China’s biggest e-commerce company, Alibaba, was again on the U.S. Trade Representative’s blacklist over suspected counterfeits sold on its popular Taobao marketplace that connects small merchants to consumers. Nestling with Alibaba on the U.S.’s annual “notorious” list that reviews trading partners’ intellectual property practice is its fast-rising competitor Pinduoduo . Just this week, Pinduoduo founder […]
  Topics: shoppers, challenger, slams, fakes, selling, goods, startup, report, ustr, alibaba, users, pinduoduo, products, techcrunch, chinas.
• Understanding Core Web Vitals for SEO - On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals.
  Topics: core, lcp, google, search, signals, url, vitals, web, understanding, report, user, page, seo.
• Using Google Analytics for Continuous Improvement - There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business. To help, I've assembled a Data Studio template tailored to ecommerce. 
  Topics: metrics, data, certain, continuous, analytics, performance, report, product, yearoveryear, using, improvement, page, google, revenue.
• Using Google Analytics to Optimize Google Ads - The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I'll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.
  Topics: sessions, using, report, data, google, clicks, ads, optimize, mobile, reports, analytics, search.
• Using Google Data Studio to Report Gross Profit by SKU - In "Using Google Analytics to Track Profitability by Product," I explained how to import product cost into Google Analytics to calculate gross profit for each item sold. It was a tricky exercise. I received feedback and questions. In this post. I'll break the process down by using Google Data Studio and data blending.
  Topics: data, product, analytics, sku, sheet, cogs, profit, google, using, studio, cost, revenue, report, gross, source.
• Using Site Search Reports in Google Analytics to Improve Product Selection - Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on these requests. In the digital world, Google Analytics can store all of these questions. In this post, I'll address how to configure site search in Google Analytics to improve your ecommerce product selection.
  Topics: using, search, improve, selection, report, site, terms, analytics, visitors, phrases, reports, data, revenue, product, google.
• WSJ: Amazon to open new US grocery chain separate from Whole Foods - A report from The Wall St. Journal today claims Amazon is preparing to open a new chain of grocery stores across the U.S. that won’t be associated with Whole Foods. The retailer is expected to open the first of these stores in L.A., possibly by the end of 2019, and has signed leases for at […]
  Topics: open, grocery, amazon, carry, delivery, wsj, chain, foods, stores, separate, pickup, service, locations, report.
• Walmart says it will discontinue Jet, which it acquired for $3B in 2016 - So much for Walmart’s big and expensive effort to take on Amazon with a digitally-native brand. Amid the coronavirus crisis and its impact on the retail industry, today the retail giant quietly announced in its quarterly report that it would be discontinuing Jet.com, the online-only marketplace that it acquired when it was just over one year […]
  Topics: company, business, ecommerce, report, 3b, jetcom, online, walmart, techcrunch, discontinue, jet, acquired, billion, shopping, including.
• Walmart tops US online grocery market, with 62% more customers than next nearest rival - Walmart is dominating the U.S. online grocery market, according to new research out this week from the analysts at Second Measure. The nationwide retailer today offers grocery pickup and delivery in nearly every U.S. state, and had 62% more customers in June than its next nearest rival. And no, in this case, that rival is […]
  Topics: techcrunch, nearest, tops, amazonfresh, customers, amazon, second, foods, walmart, grocery, online, market, rival, sales, report, delivery.
• Welcome to The New Decade of Marketing - Marketers, welcome to 2020.
  Topics: decade, experience, better, customer, welcome, marketing, report, buyers, content, acquisition, businesses, marketers.
• What Is Last Click Attribution and How to Use It - For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.
  Topics: click, ads, buyers, touchpoint, credit, journey, report, touchpoints, marketing, attribution.
• What Is Marketing Attribution & How Do You Report on It? - A marketer's job isn't easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.  So how do you do that?
  Topics: pages, conversion, leads, run, attribution, given, marketing, credit, content, report.
• What Video Marketers Should Know in 2021, According to Wyzowl Research - It's well established that video has been one of the breakout trends in the marketing world for the past decade.
  Topics: video, marketing, videos, report, according, survey, say, usage, research, success, wyzowl, marketers, know.
• What's an Organic Search & How Do You Report on It? - Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
  Topics: report, site, whats, google, engines, results, media, social, organic, sources, traffic, search.
• Why Companies Are Buying More of This Type of Ad - A new report from eMarketer indicates that companies are spending more than ever on digital video ads.
  Topics: spend, social, spending, likely, report, companies, buying, ads, type, users, digital, ad, video.
• Will the Pandemic Impact Christmas 2020 Ecommerce Sales? - The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. In this post, I'll address a few coronavirus-related scenarios and offer suggestions for how ecommerce merchants can assess the potential impact on their company's holiday sales.
  Topics: shopping, ecommerce, report, inventory, impact, retail, pandemic, sales, retailers, holiday, christmas.
• World’s leading B2B ecommerce authority disrupts the market with new report - The Paradigm B2B Combines are now available! They offer detailed analysis of B2B ecommerce solutions across 10 distinct categories (e.g, promotions, TCO, customer service).
  Topics: perform, report, authority, disrupts, solutions, combine, partners, ecommerce, reports, vendors, worlds, leading, research, market, b2b, paradigm.
• e-Conomy Africa 2020 - Africa's $180 Billion Internet Economy Future: Google & IFC (Infographic & Report) - Africa’s Internet economy is transforming development on the continent by fostering economic opportunities, creating jobs, and providing innovative solutions to complex challenges, like access to healthcare, education, and finance.
  Topics: startups, infographic, digital, african, economy, africa, future, billion, report, ifc, google, venture, potential, growing, internet, africas.