Top 2023 resources on report

Best report resource in 2023.
Learn more about report to improve your e-commerce strategy.

• 20 Stats About Australian Instagram Users & Trends - In July, nearly 41% of Australia's population was on Instagram.
  Topics: yellow, users, instagram, media, sensis, social, report, million, australian, trends, stats, australia.
• 2021 Cyber Week Trends Report: BigCommerce Merchants Achieve Record Ecommerce Sales - Following a record-setting 2020 holiday season, the retail industry has been eagerly waiting to see how 2021 holiday ecommerce sales…
  Topics: ecommerce, cyber, trends, holiday, achieve, record, shopping, customers, merchants, gmv, season, sales, bigcommerce, week, report.
• 5 Instagram Challenges Marketers are Facing, According to Research - Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options.
  Topics: hashtags, video, report, post, according, engagement, research, marketers, facing, posts, marketing, challenges, audience, instagram.
• 6 Ways to Know If Your SEO Is Broken - Gut feel. That's how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program.
  Topics: broken, data, analytics, seo, ways, know, search, organic, google, report, rankings, console, performance.
• Amazon India to use mom-and-pop shops as delivery points - Global online retailer Amazon has partnered with more than 20,000 local “kirana” stores in India to serve as delivery points.
  Topics: space, tier, shops, points, delivery, stores, zacks, recent, cent, momandpop, amazon, amazons, report, india.
• Amazon copied products from its sellers to offer them cheaper and position its own brands, says report - Using data from its sellers, Amazon launched Project Solimo: copying popular products from its platform to sell them cheaper and boost its own brands in India, Reuters research claims.
  Topics: cheaper, position, project, offer, sellers, company, copied, solimo, data, products, brands, amazon, private, using, report.
• Amazon makes it easier for smart home devices to alert customers to low supply levels - Alongside all the new Alexa-powered consumer devices Amazon introduced yesterday, the company also unveiled a new set of tools for the makers of smart home device skills that will allow them to tap into Alexa to re-order their supplies. Think things like printer ink, air filters for smart thermostats, detergent for washing machines or anything […]
  Topics: levels, easier, makes, customers, amazon, set, device, supplies, smart, devices, report, alexa, techcrunch, product, supply, sensors, low.
• Amazon’s drone delivery team hit with layoffs amid reorganization - Amazon has confirmed an early Financial Times report outlining layoffs at the retail giant’s Prime Air drone delivery program. “As part of our regular business operations, we are reorganizing one small team within our larger Prime Air organization to allow us to best align with the needs of our customers and the business,” spokesperson Kristen […]
  Topics: prime, air, report, including, team, employees, hit, drone, layoffs, reorganization, amid, techcrunch, amazon, statement, project, amazons, delivery.
• Analyze Competitors for High-traffic Content Ideas - Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
  Topics: le, example, content, creuset, competitors, ideas, analyze, page, list, report, hightraffic, ahrefs, season.
• Best Times to Post on YouTube in 2022 [Research] - HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
  Topics: video, research, respondents, youtube, platform, social, post, best, report, media, times.
• Big Changes from Google Ads in 2020 - The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.
  Topics: report, smart, performance, advertisers, big, search, google, clicks, queries, shopping, changes, ads.
• Big tech blows a collective raspberry at the House’s antitrust report - Big tech has responded to the mammoth antitrust report put out by the U.S. House Judiciary Committee yesterday with blanket denials there’s any monopolistic behaviour or competitive imbalances to see here. Below is a quick run down of Amazon, Apple, Facebook and Google’s rebuttals. Among the committee’s (many) recommendations are structural separations and prohibitions on […]
  Topics: report, business, raspberry, giant, antitrust, techcrunch, big, apps, products, tech, houses, privacy, app, collective, statement, blows, facebook, apple.
• BigCommerce 2021 Annual Report: Another Year of Digital Growth and Disruptive Innovation - As the pandemic-accelerated growth of ecommerce continued into 2021, the world experienced yet another transformational year of digital growth, and…
  Topics: download, innovation, ecommerce, pdf, sent, info, bigcommerce, worlds, growth, disruptive, report, annual, digital.
• BigCommerce Annual Report: A Letter From CEO Brent Bellm - BigCommerce was founded to help merchants sell online. We seek to lead a new era of commerce by offering a…
  Topics: bigcommerce, bellm, report, businesses, growth, annual, ecommerce, letter, invest, ceo, customers, platform, saas, merchants, brent.
• BigCommerce Named a Strong Performer Among B2B and B2C Ecommerce Platforms by Industry Report - At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…
  Topics: strong, b2c, different, wave, ecommerce, named, industry, categories, b2b, tools, platforms, performer, trusted, report, forrester, bigcommerce.
• COVID-19 pandemic accelerated shift to e-commerce by 5 years, new report says - As the COVID-19 pandemic reshapes our world, more consumers have begun shopping online in greater numbers and frequency. According to new data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Department stores, as a result, are seeing significant declines. In the […]
  Topics: shift, retailers, report, department, accelerated, online, techcrunch, ecommerce, quarter, covid19, stores, sales, pandemic.
• Charts: Average Order, Cart Abandons, More - This week's ecommerce charts excerpts research from leading vendors on average global order values, cart abandonment rates, and industry opportunities for agencies and individuals.
  Topics: average, q2, research, ecommerce, cart, order, report, charts, state, global, marketing, worldwide, abandons, kantar.
• Charts: CEO Pay for Top Ecommerce, Public Companies - Amazon CEO Andy Jassy collected total compensation in 2021 of roughly $212 million. Shopify's Tobias Lutke earned $20 million. Here's a rundown of CEO compensation at select U.S. public companies.
  Topics: companies, salary, million, ecommerce, ceo, startups, report, charts, pay, median, public.
• Charts: Ecommerce Unicorns 2021 - The number of privately-held ecommerce companies valued at over $1 billion increased dramatically in 2021. Asia had the most.
  Topics: number, unicorns, ecommerce, company, companies, unicorn, public, global, charts, report.
• Charts: Global Fintech Investment in 2021 - Global investments in financial technology skyrocketed in 2021. In this week's charts, we analyze the top sectors, deals, and regions.
  Topics: investment, global, fintech, charts, theres, billion, investments, report, asia, payments.
• Charts: Growth of Global Payments, Cryptocurrencies - The shift to digital commerce has translated into a dramatic increase in global payment volume. In four charts, we illustrate the historical and projected payments growth worldwide and by region, as well as the rising use of cryptocurrencies.
  Topics: chainalysis, global, transactions, index, cryptocurrencies, growth, report, worldwide, charts, payments, trillion, total.
• Charts: Plastic Waste from Ecommerce Is Flooding the World - In a seminal report titled "Amazon's Plastic Problem Revealed," Oceana, a nonprofit ocean-advocacy organization, described the amount of plastic packaging waste generated worldwide by ecommerce generally and Amazon specifically. "Amazon has a plastic problem," the report stated.
  Topics: world, plastic, amazon, produced, problem, charts, ecommerce, packaging, industry, waste, report, flooding.
• Charts: Q4 2021 Digital Advertising Spend - Digital advertising spend for physical products increased in Q4 2021 but at a slower rate than Q4 2020. In this week's charts, we show the spending levels across categories and platforms.
  Topics: advertising, q4, charts, report, search, shopping, growth, paid, spend, digital.
• Charts: State of AI in Q1 2022 - Artificial intelligence is transforming industries worldwide. In this week's charts, we address Q1 2022 AI funding, deal size, regional activity, and more.
  Topics: worldwide, charts, state, report, funding, respondents, global, q1, data, ai.
• Charts: Supply Chain Disruption Worldwide, U.S. - In its October 2021 World Economic Outlook report, "Recovery During a Pandemic," the International Monetary Fund highlighted how supply bottlenecks are key contributors to inflation and economic uncertainty. According to the report, shortages and other supply-demand dynamics have impacted the flow of crucial manufacturing components.
  Topics: uncertaintyaccording, shortages, supply, chain, imf, worldwide, report, inflation, supplydemand, prices, charts, recovery, disruption.
• Chatbots aren’t going away any time real soon, suggests new research - Much-maligned chatbots are not about to go away anytime real soon, suggests new research.
  Topics: suggests, real, soon, billion, chatbot, research, arent, software, away, retail, going, cent, report, chatbots, spend.
• Consumables dominate Jumia’s sales as buyer habits change - NYSE-listed e-commerce platform Jumia experienced a shift in shopping habits across its markets in Africa last year, as more shoppers bought everyday products as opposed to electronics. Shopping for essentials such as foodstuff, fashion and beauty products saw Jumia’s total sales value of Fast-Moving Consumer Goods grow by 13 percentage points last year, from 44% […]
  Topics: population, consumables, dominate, platform, ecommerce, report, areas, buyer, sales, africa, products, jumias, logistics, change, orders, jumia, habits, techcrunch.
• Consumer Behavior Statistics You Should Know in 2022 [New Data] - How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online.
  Topics: statistics, consumers, content, brands, know, report, social, gwi, data, z, gen, behavior, consumer, strategy.
• Covid-19 will speed up the reshaping of global retail trends, says KPMG - Covid-19 has accelerated key underlying global retail trends that were already reshaping the industry according to a new report by KPMG.
  Topics: covid19, retailers, speed, customer, report, global, shopping, reshaping, retail, online, kpmg, trends, need, business.
• Cybersecurity is a priority for Latin American consumers: report - A Mastercard study found that consumers have become more proactive and 9 out of 10 say they are aware of cyberattacks.
  Topics: latin, cybersecurity, information, mastercard, important, report, data, consumers, priority, american, digital, security, protection, personal.
• Data-Backed Tips for Successful Hybrid Team Leadership in 2022 - According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021.
  Topics: team, databacked, onboarding, report, teams, trust, leadership, tips, shows, employees, remote, hybrid, work, successful.
• Ecommerce in Europe: €717 billion in 2020 - Ecommerce in Europe is expected to be worth 717 billion euros at the end of 2020. That would mean an increase of 12.7 percent compared to the situation last year. This growth is somewhat lower than the 14.2 percent increase of the European ecommerce in 2019. One might think that… Continue reading
  Topics: europe, report, highest, billion, shoppers, ecommerce, growth, share, shows, region, online.
• Food, gaming and business app downloads soar during crisis - App downloads have soared during the coronavirus crisis, with the business, food & beverage and gaming categories showing the highest growth.
  Topics: cent, quarter, business, little, gaming, report, sessions, soar, downloads, app, crisis, increase, food, installs.
• Four ways the Covid-19 pandemic will reshape shopping behaviour in Asia - Shopping behaviour in Asia will be redefined by the Covid-19 crisis, according to new research from retail solutions provider Tofugear, Digital Consumer in Asia 2020.
  Topics: retailers, shopping, cent, behaviour, reshape, ways, pandemic, asia, report, consumers, fulfilment, covid19, spending, shoppers, retail, state.
• Gartner® Report: Market Guide for PIM Solutions - Industry analyst Gartner® predicts by 2025, 70% of organizations will choose data management software products primarily based on the business user experience, up from 20% in 2021. So what does that mean? Data management is mission-critical, however how brands deploy that data is changing at an accelerated pace. Elastic Path is recognized in the guide as a select vendor of PIM software. The research and insights are compiled in the Gartner 2022 Market Guide for PIM Solutions.   A Comprehensive Guide to eCommerce PIM Solutions for Decision Makers Gartner developed the guide for companies embarking on changes to their current solutions based on product information management trends. Its content educates and informs data and analytics leaders like you on how to pick the best PIM for eCommerce based on your business needs, so you are consistently managing and optimizing product information.   Inclusion and Evaluation Criteria Gartner does the research so you hit the ground running on RFP and vendor selection. You get a global overview of the market players based on specific criteria. Gartner typically limits their inclusion criteria to a set number of vendors, a revenue threshold in dollars, and product availability on more than one continent. As for evaluation, Gartner makes an assessment of the different vendor offerings based on general criteria such as global viability, client experience, marketing strategy, revenue, and revenue growth. For each offer, the criteria are ranked and weighted according to their importance for Gartner at a High, Medium, or Low levels. The process is no ordinary selection process. Gartner provides a thorough, rigorous review of who is in the market, what they offer, and how well they are performing. To be included in the guide means a company is differentiating and leading in the market as a PIM solution. The next choice is yours given which of them provides the best solution for your needs.   Closing the Loop on the Product Content Life Cycle Let’s begin with the basics of Product Information Management (PIM), or what Gartner refers to as the value delivered from a PIM: The ultimate purpose of PIM is to speed up your time to market, improve all aspects of sales, and deliver compelling product experiences across any touchpoint. Regardless of what channel you’re selling in, PIM provides the foundation for customer experiences using relevant product information across touchpoints, and is especially crucial when enabling a digital eCommerce strategy. PIM enabled eCommerce allows your brand story to be told with a single source of product truth without silos; sales, merchandising, marketing teams have access to and are empowered to build off the data.   Enter PXM, a Crux of One of Gartner's Predictions for 2025 Product Experience Management (PXM), is an arm of a broader approach to PIM for eCommerce. Working in tandem with PIM, PXM levels up the customer experience with analytical tools, such as Digital Shelf Analytics (DSA), machine learning, and artificial intelligence. The result is richer, more engaging customer experiences across touchpoints that support multiple use cases and product complexities. For channels that are long-term strategic investments, manual processes will eventually become insufficient. Instead, companies should invest in more robust product experience management (PXM) solutions, which represent an evolution beyond traditional PIM systems. PXM capabilities include automated rich content creation using natural language generation, AI-assisted rich content optimization and channel behavioral data, and DSA. When referencing a “closed loop” , Gartner predicts that businesses adopting more robust PXM capabilities to enhance PIM will have greater leverage in building a revenue-generating, multichannel eCommerce solution. By gathering product information derived from PXM functionality, brands are now able to make changes and push those changes back out to their channels through syndication. The results? Product content optimization across every touchpoint and channel.   EP Product Experience Manager (PXM) Merchandise Every Unique Product Experience, Without Custom Dev Work Go to EP PXM Further Down the Road for Today’s Brands: Leveraging More Data While Gartner points out in the report this practice rarely exists today, businesses will in the future tap into data from more resources than ever before such as existing PXM systems, point-of-sale in physical storefronts, and commerce platforms to further optimize across channels. The analyst notes that if the process happens today, the majority are performed with outdated PIM solutions. Within the report is a helpful visual tool as you envision the product data supply chain and how PIM affects the ecosystem: p>  Terms to Note Worth mentioning among this cavalcade of acronyms, are two I am highlighting from the report with additional explanation: Digital Asset Management (DAM) - A single source of truth for all digital assets including video, audio, presentations, media files, and animations to name a few. Housing these assets in a centralized location streamlines brand identity and consistency, enabling automatic asset updates. It also streamlines content repurposing which is fast becoming key to a brand’s social media presence and social commerce strategy.   Master Data Management (MDM) - As businesses increasingly went digital there was a rush to adopt Enterprise Resource Planning (ERP), but that became somewhat limiting when businesses were faced with multiple use cases. MDM emerged as the answer to building a better beast; housing unified data across tools, systems, and locations to form a single source of truth.   Elastic Path Product Experience Manager (EP PXM) Good news for organizations of all sizes embarking on today’s complex and competitive commerce landscape: aligning with Gartner’s predictions and recommendations for the future state, is a product designed for your success: EP PXM. EP PXM combines re-imagined eCommerce PIM software, Product Merchandising, and Catalog Composer capabilities into one central place for merchandisers to create the complex product experiences that keep your brand front and center in the eyes of increasingly demanding customers. The market guide references supportive PIM functionalities vendors provide that fall outside traditional core capabilities, such as supplier data onboarding, content optimization, and print publishing. Two standouts mentioned within the guide where EP PXM differentiates are product variant management and catalog creation. The product is designed with the merchandiser in mind with the ability to manage thousands of SKUs and multiple catalogs. In fact, EP PXM is the ideal solution for companies with “multis”: multiple brands, channels, geos, and use cases. As those sought after, hyper-personalized customer experiences become critical to your brand’s growth and reputation, this is the PIM game changer. Interested in hearing more? Get in touch with our experts today to learn about Elastic Path's very own product information management solution. In the meantime, unlock and download the Gartner’s full 2022 Market Guide for PIM solutions report here.  
  Topics: ecommerce, experience, report, gartner, pxm, product, pim, guide, market, solutions, management, data.
• Google Ads Updates Search Terms Report, Keyword Match, More - Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner.
  Topics: ad, pizza, report, advertisers, budget, terms, restaurants, search, keyword, match, google, ads, updates.
• Google Analytics 4 Transition Checklist - Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users.
  Topics: ua, google, ga4, universal, transition, report, compare, ensure, sessions, analytics, checklist.
• Google Analytics: Introduction to Cross-device Reporting - There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices.
  Topics: google, devices, mobile, introduction, report, overlap, analytics, reports, crossdevice, users, device, sales, reporting.
• Government To Lay Down Competition Guidelines For E-Commerce Firms - It is also added that regulating e-commerce intermediaries on grounds of only misinformation is not enough as they need to be regulated on grounds of competition
  Topics: competition, ecommerce, firms, media, share, report, sources, entrepreneur, guidelines, social, lay, added.
• How Fast Is Your Online Store? Find Out With Shopify's New Online Store Speed Report - Creating a great shopping experience online isn’t just about features—it’s also about speed. That’s why we built a new report to help improve awareness of your Shopify store’s speed and measure it against businesses like yours.More
  Topics: videos, product, online, report, performance, shopifys, fast, store, customers, shopify, score, speed, stores.
• How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
  Topics: campaign, acquisition, content, goal, lead, experience, hit, reportbased, channels, web, report, data, survey, days, hubspots, wanted, marketing.
• How To Design An Annual Report [+ Template & Examples] - An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.
  Topics: design, metrics, report, examples, youre, template, yearly, annual, reports, elements, business.
• How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data] - Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world.
  Topics: marketers, companies, plans, marketing, recession, report, efforts, roles, hiring, data, respondents, say, impacting, potential.
• How to Build and Analyze Marketing Reports [Examples & Templates] - As marketers, we’re making important decisions on behalf of our company every day.
  Topics: templates, help, youre, leads, analyze, audience, run, marketing, report, examples, reporting, build, reports, data.
• How to Create a Funnel Report [Quick Guide] - You’ve probably heard that it’s crucial to keep a full, flowing funnel for a business. But what does this mean, and how do you know when you’re on the right track?
  Topics: leads, create, guide, marketing, report, stage, quick, funnel, reports, customer, conversion, customers, sales.
• How to Create a Social Media Report [Free Template] - Social media is an undeniably powerful channel for marketing in 2022. These social media report examples can help you clearly convey what factors your social media team prioritizes, why those factors matter, and how you perform against those goals.
  Topics: audience, metric, template, report, reporting, media, youre, team, social, free, create, metrics.
• How to Find Reliable Suppliers For Your Dropshipping Business - For online businesses, shipping is huge. That’s because it doesn’t matter how good your products are, or how strong your marketing is, if your products don’t actually make it to your customers.  Let’s be clear – it’s not just the products arriving that’s important. It’s the products being shipped out […]
  Topics: report, check, business, products, times, reliable, delivery, specific, sell, youre, suppliers, dropshipping, data.
• How to Skyrocket Your Blog's Organic Traffic With a Search Insights Report - Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team.
  Topics: skyrocket, report, keyword, traffic, blog, organic, search, blogs, team, topic, writers, sir, insights, content.
• Indian trader group calls for ban on Amazon following damning report - An influential India trader group that represents tens of millions of brick-and-mortar retailers called New Delhi to ban Amazon in the country after a report claimed that the American e-commerce group had given preferential treatment to a small group of sellers in India, publicly misrepresented its ties with those sellers and used them to circumvent […]
  Topics: laws, ban, damning, techcrunch, calls, cait, amazon, information, sellers, trader, trade, company, following, group, indian, india, report.
• Influencer Marketing, Part 2: Why Use It? - This is the second installment in my influencer marketing series. In "Part 1," I established what influencer marketing is. In this "Part 2" post, I'll address why ecommerce businesses should consider it.
  Topics: ecommerce, post, influencer, influencers, microinfluencers, rates, report, stated, marketing, brands.
• Jumia’s Q1 earnings report continues to show falling losses, slow growth - African e-commerce giant Jumia today shared its earnings for the first quarter of 2021 that ended in March. While its customer count grew, a drop in the company’s revenues spoke to the fact that it is still reeling from the effects of the COVID-19 pandemic. Most areas in Africa where Jumia operates have lifted their […]
  Topics: transactions, jumia, q1, jumias, yearoveryear, quarter, earnings, report, falling, losses, million, companys, slow, continues, company, growth, techcrunch.
• Keyword Gaps Are SEO Opportunities - Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy.
  Topics: keyword, semrush, seo, report, opportunities, analysis, search, gap, queries, gaps, rank, competitors.
• Less Cash and More Electronic Payments: the Financial Changes That the Pandemic Brought - Reports indicate that the 2020 health emergency has increased the use of digital transactions while decreasing the use of physical money.
  Topics: digital, payments, users, changes, brought, electronic, billion, pandemic, financial, services, using, cash, transactions, report, growth.
• Mobile, social-media key, says 10 Highlights of China’s Commercial Sector report - Mobile- and social media-centric online-to-offline strategies that provide seamless shopping experiences are a “must” in China’s new consumer era, according to the latest 10 Highlights of China’s Commercial Sector report.
  Topics: highlights, mobile, business, commercial, report, sector, consumption, consumer, trade, chinas, key, socialmedia, growth.
• Most Hong Kong e-commerce businesses are eyeing offshore markets - More than half of Hong Kong e-commerce businesses want to develop new offshore markets, according to a whitepaper released by e-commerce platform creator Shopline.
  Topics: stores, report, products, businesses, taiwan, popular, markets, hong, kong, cent, ecommerce, eyeing, sales, offshore.
• New Global Consumer Report Analyzes Latest Online Shopping Trends - Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…
  Topics: online, report, latest, consumers, pdf, download, trends, pay, analyzes, global, buying, consumer, willing, shopping.
• New U.S. Regulations on Counterfeit Goods Target Marketplaces - On January 24, the U.S. Department of Homeland Security issued a report signaling the federal government’s intention to crack down on ecommerce sales of counterfeit goods. In the report, the federal government all but declares that ecommerce is a threat to national security.
  Topics: regulations, fake, target, counterfeit, amazon, thirdparty, marketplaces, ecommerce, sellers, report, products, goods.
• News Cart for October 9th - Hello from the ECFuel Pump! In the forum this week, we learned that the United States narrowly avoided its own postal “Brexit,” and that some Amazon sellers are using a new A/B testing tool for A+ content. In other headlines, websites maintained by brick-and-mortar stores must comply with ADA requirements after the U.S. Supreme Court [...]
  Topics: sellers, postal, stores, report, million, saas, union, tool, r, 9th, cart, ecommerce.
• Online Shopping Statistics Marketers Should Care About in 2022 - Just because we're marketers doesn't mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it's going to be very hard to end up at your destination without a scratch.
  Topics: brand, likely, purchase, statistics, online, consumers, marketers, care, stackla, shopping, report, social, say.
• Removing Personal Data from Google Analytics - Google Analytics prohibits the collection of personally identifiable information. Users of Google Analytics should detect and then delete the PII if necessary. I'll explain how to do that in this post.
  Topics: reports, personal, google, report, status, removing, request, pii, settings, remove, deletion, analytics, data.
• Report claims Amazon collects over a third of seller revenue, bringing in $121B in 2021 - A new study claims that Amazon makes far more from fees on its Marketplace platform than even the cash cow known as AWS. The report says that Amazon’s fees for participating effectively on its store have grown to the point where sellers now give the company about 34% of their earnings — and this has […]
  Topics: claims, 121b, company, bringing, numbers, aws, revenue, collects, amazon, seller, report, sellers, fees, amazons, techcrunch.
• Revealed: Asia’s most-popular fashion labels for resale - Global community preowned fashion platform Vestiaire Collective has launched a special report on “The Smart Side of Fashion”.
  Topics: report, revealed, cent, vintage, mostpopular, items, labels, sales, resale, fashion, region, way, vestiaire, asias, growth.
• Reviewing Google Ads Performance at Year-end - It's necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics. The review should include broader industry and economic developments.
  Topics: conversion, performance, report, google, revenue, ads, paid, reviewing, conversions, ppc, search, yearend.
• SEO: 6 Critical Search Console Reports - Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
  Topics: shows, report, seo, reports, search, google, site, text, pages, links, link, performance, console, critical.
• SEO: Search Console Is an Untapped Source of Keyword Data - Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article.
  Topics: data, search, report, keyword, page, untapped, tools, results, keywords, source, console, seo, google.
• Sales Report: 2019 Thanksgiving Day, Black Friday, Cyber Monday - Adverse weather conditions in many regions and the ease of ordering via mobile devices contributed to record-setting U.S. digital sales for the 2019 Thanksgiving weekend. This is my fifth annual “Sales Report” for Thanksgiving Day through Cyber Monday.
  Topics: shopping, online, report, increase, sales, cyber, billion, black, day, thanksgiving, retailers.
• Sales Report: 2020 Thanksgiving Day, Black Friday, Cyber Monday - The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced online shopping with gusto during Cyber Week — Thanksgiving Day to Cyber Monday — with a big surge in mobile ordering.
  Topics: data, day, cyber, report, consumers, adobe, sales, black, online, according, thanksgiving, billion.
• Sales Report: 2021 Thanksgiving Day, Black Friday, Cyber Monday - Sales for the three big U.S. shopping days were flat or slightly lower from last year. It's not surprising since retailers encouraged consumers to shop earlier due to expected product shortages and shipping delays. Buyers heeded the suggestion.
  Topics: cyber, thanksgiving, billion, day, sales, black, online, spent, consumers, according, report.
• SearchNode publishes report on ecommerce trends 2020 - What can we expect from the ecommerce industry in 2020? Ecommerce News Europe spoke with Antanas Bakšys, CEO and co-founder of Lithuanian tech company SearchNode, about the latest ecommerce trends. Antanas Bakšys co-founded SearchNode in June 2013. Nordic Business Report called him one of the most promising entrepreneurs under the… Continue reading
  Topics: products, companies, ecommerce, platform, trends, magento, searchnode, great, report, users, publishes, sitesearch, search.
• Shopee leaves Poland and thereby Europe - Shopee, an online marketplace from Singapore, has left Poland. The company launched there just over a year ago. After also canceling operations in France early last year, Shopee is saying goodbye to Europe as a whole. Shopee was founded in 2015 and has been very successful in Asia. The marketplace…
  Topics: company, tech, market, leaves, sea, report, poland, europe, online, shopee, website.
• Shopping via smart speakers is not taking off, report suggests - U.S. consumers aren’t adopting voice-based shopping as quickly as expected, according to a new report today from eMarketer. While consumers have been happy to bring smart speakers into their home, they continue to use them more often for simple commands — like playing music or getting information, for example — not for making purchases. However, […]
  Topics: voice, users, forecast, consumers, speaker, buy, suggests, speakers, purchases, number, report, smart, taking, techcrunch, shopping.
• Speed Up Your Slowest Pages with Prefetching - In previous articles I’ve addressed ideas to improve page speed, such as with HTML caching and isolating slow loading resources. In this post, I'll explain how to determine your slowest pages and apply a simple fix to speed them up.
  Topics: web, prefetching, target, speed, browser, load, slowest, pages, page, slow, report, user.
• TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study - Cargo ships are stacked up outside ports, and empty shipping containers are in short supply, as are the truck drivers who would take them to market. This is not the time for doing business as usual.
  Topics: nfts, saas, techcrunch, marketing, growth, companies, alex, lowcost, report, business, holiday, wilhelm, startups, study, sprawl, tips, market, roundup.
• The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers - In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
  Topics: media, strategy, social, platforms, data, report, blogs, platform, content, marketers, marketing, hubspot, plan, leverage.
• The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers - If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.
  Topics: media, content, strategy, roi, trends, marketers, report, hubspot, data, blogs, social, global, marketing.
• The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers - In 2022, it's clear that Instagram is no longer just a photo-sharing app.
  Topics: shopping, live, report, instagrams, data, marketers, hubspot, blogs, tools, social, benefits, exclusively, instagram.
• The HubSpot Blog’s 2022 Content & Media Strategy Report [Data] - Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken.
  Topics: blogs, content, media, data, effective, marketing, planning, say, planners, plan, strategy, report, hubspot.
• The HubSpot Blog’s 2022 Instagram Marketing Trends Report - If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
  Topics: say, brands, instagram, leverage, report, trends, blogs, content, marketers, shopping, marketing, followers, effective, hubspot.
• The New Status Quo: The MENA Region's E-Commerce Scene Is Thriving - Since the start of the COVID-19 pandemic, 209 million more customers in MENA and Pakistan began to shop online.
  Topics: regions, quo, digital, months, online, thriving, status, scene, consumers, payments, mena, report, ecommerce.
• The Ultimate Guide to Google Analytics in 2022 - Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud.
  Topics: users, site, pages, report, google, guide, data, page, ultimate, user, goal, analytics.
• The Ultimate Guide to Google Data Studio in 2020 - Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities.
  Topics: data, field, source, studio, google, report, ultimate, guide, chart, create, add, click.
• The current state of ecommerce in manufacturing - After a year of uncertainty, manufacturers feel ambitious and are ready to invest. They want to boost their online revenue on an international scale. But what is the current state of international ecommerce in manufacturing? The world of manufacturing is a very interesting one. The B2B industry has been watching… Continue reading
  Topics: ecommerce, current, sales, state, manufacturers, global, revenue, digital, local, b2b, report, online, manufacturing.
• TikTok Trends B2B and B2C Marketers Should Watch in 2022 - According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
  Topics: platform, brand, users, b2c, watch, tiktok, sound, trend, b2b, videos, report, trends, video, marketers.
• Top 5 Questions on SOC 2 Compliance - When it comes to selecting an eCommerce solution it is important to base your evaluation on more than just functionality and pricing. You will want to confirm your chosen commerce solution has the high security standards in place to ensure that your systems and data are kept secure. Fail to do this, and you could end up with security compromises like a data breaches or system intrusions, hurting your company’s reputation, customer loyalty, and jeopardizing revenue. Security assessments like the SOC 2 evaluation provide a comprehensive and centralized, third party report to ensure you’re working with a vendor that has validated they follow the highest standards of security practices, policies, procedures, and operations. SOC 2 compliances reduces time spent on security evaluations and provides the confidence that your data is secure so you can launch and drive revenue faster while keeping your business operating at 100%. Familiarize yourself with SOC 2 with the top five questions we hear from prospects:  What does SOC 2 Compliance mean? SOC stands for System and Organizational Controls and is based on the Trust Services Criteria. This criteria is focused on the ability to report on the design of controls (and/or testing and operating effectiveness of those controls) for a service organization. The SOC 2 report addresses an organization’s controls pertaining to operations and compliance standards; things like security, integrity, availability, privacy, and confidentiality are all aspects of SOC2. Why is it important to be SOC 2 compliant? SOC 2 is an auditing procedure that ensures service providers securely manage data to protect the interests of organizations and the privacy of its clients.  If your chosen commerce partner is SOC 2 compliant it means you can trust that they will do everything possible to protect your data and systems. What is the benefit to the customer for a vendor to be SOC 2 Compliant? SaaS vendors in particular need to be SOC 2 compliant in many instances, especially when they sell to the enterprise. Enterprises are often beholden to a wide variety of security and compliance controls and being demonstrably SOC 2 examined as a vendor gives those enterprise customers the peace of mind they need to do business with Elastic Path. What security practices and procedures are assessed during a SOC 2 Compliance evaluation? SOC 2 evaluates the operational policies, communications, procedures, and monitoring concerning four Trust Service Categories (TSC): Security – Information and systems are protected against unauthorized access (both physical and logical), unauthorized disclosure, and damage Availability – Information and systems are available for operation and use as committed Processing integrity – System processing is complete, valid, accurate, timely, and authorized Confidentiality – Confidential information is secured, and access is controlled What are the principles of SOC 2? Elastic Path utilizes independent third-party auditors to test the Elastic Path Commerce Cloud platform against the widely accepted security standards controls of SOC 2. These examinations are conducted by a respected audit and security firm that is independent and thorough in its inspections. The SOC2 examination report is intended to meet the needs of a broad range of users that need detailed information and assurance about the controls at a service organization relevant to the security, availability, and processing integrity of the systems the service organization uses to process data.  With Elastic Path successfully achieving the SOC2 examination, we can ensure peace of mind to our customers. Learn more about how you can build your eCommerce vision with confidence by visiting our Trust page.
  Topics: soc, questions, report, controls, path, security, systems, compliance, standards, trust, data, service.
• Trend Report: This is What Will Matter for Small Businesses in 2022 - Our Future of Commerce report has invaluable insights into what you should be focussing on in 2022 as a small business owner. Plus, find out what customers will be looking for as they shop. We have the data to future-proof your small business. More
  Topics: trend, businesses, data, plan, business, valuable, shipping, matter, small, report, online, invest, customers.
• US e-commerce sales jump 49% in April, led by online grocery - Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Online grocery helped drive the increase in sales, […]
  Topics: covid19, consumers, increase, sales, saw, prices, report, growth, ecommerce, online, led, jump, techcrunch, electronics, grocery.
• US e-commerce sales to jump 18% in 2020, but not enough to offset retail’s decline - U.S. e-commerce sales will jump 18% this year due to the impact of the coronavirus pandemic that forced more shoppers online, according to a new forecast released today by eMarketer. However, the surge in new online orders won’t make up for the overall hit that the U.S. retail sector will take this year, the firm […]
  Topics: ecommerce, retail, retails, decline, report, online, walmart, total, offset, overall, techcrunch, sales, consumers, jump.
• Understanding Core Web Vitals for SEO - On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals.
  Topics: core, lcp, google, search, signals, url, vitals, web, understanding, report, user, page, seo.
• Using Google Analytics for Continuous Improvement - There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business. To help, I've assembled a Data Studio template tailored to ecommerce. 
  Topics: metrics, data, certain, continuous, analytics, performance, report, product, yearoveryear, using, improvement, page, google, revenue.
• Using Google Analytics to Optimize Google Ads - The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I'll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.
  Topics: sessions, using, report, data, google, clicks, ads, optimize, mobile, reports, analytics, search.
• Using Site Search Reports in Google Analytics to Improve Product Selection - Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on these requests. In the digital world, Google Analytics can store all of these questions. In this post, I'll address how to configure site search in Google Analytics to improve your ecommerce product selection.
  Topics: using, search, improve, selection, report, site, terms, analytics, visitors, phrases, reports, data, revenue, product, google.
• Walmart says it will discontinue Jet, which it acquired for $3B in 2016 - So much for Walmart’s big and expensive effort to take on Amazon with a digitally-native brand. Amid the coronavirus crisis and its impact on the retail industry, today the retail giant quietly announced in its quarterly report that it would be discontinuing Jet.com, the online-only marketplace that it acquired when it was just over one year […]
  Topics: company, business, ecommerce, report, 3b, jetcom, online, walmart, techcrunch, discontinue, jet, acquired, billion, shopping, including.
• Welcome to The New Decade of Marketing - Marketers, welcome to 2020.
  Topics: decade, experience, better, customer, welcome, marketing, report, buyers, content, acquisition, businesses, marketers.
• What Is Last Click Attribution and How to Use It - For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.
  Topics: click, ads, buyers, touchpoint, credit, journey, report, touchpoints, marketing, attribution.
• What Is Marketing Attribution & How Do You Report on It? - A marketer's job isn't easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.  So how do you do that?
  Topics: pages, conversion, leads, run, attribution, given, marketing, credit, content, report.
• What Video Marketers Should Know in 2022, According to Wyzowl Research - It's well established that video has been one of the breakout trends in the marketing world for the past decade.
  Topics: success, according, report, research, videos, marketers, video, know, impact, wyzowl, continue, usage, marketing.
• What's an Organic Search & How Do You Report on It? - Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
  Topics: report, site, whats, google, engines, results, media, social, organic, sources, traffic, search.
• Why Consumers Participate in Online Communities [Data & Expert Insight] - Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.
  Topics: z, expert, interact, data, talk, communities, community, online, participate, consumers, gen, join, insight, report.
• Will the Pandemic Impact Christmas 2020 Ecommerce Sales? - The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. In this post, I'll address a few coronavirus-related scenarios and offer suggestions for how ecommerce merchants can assess the potential impact on their company's holiday sales.
  Topics: shopping, ecommerce, report, inventory, impact, retail, pandemic, sales, retailers, holiday, christmas.
• e-Conomy Africa 2020 - Africa's $180 Billion Internet Economy Future: Google & IFC (Infographic & Report) - Africa’s Internet economy is transforming development on the continent by fostering economic opportunities, creating jobs, and providing innovative solutions to complex challenges, like access to healthcare, education, and finance.
  Topics: startups, infographic, digital, african, economy, africa, future, billion, report, ifc, google, venture, potential, growing, internet, africas.