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12 Benefits of Email Marketing Your Marketing Team Must Know - As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong.
Topics: team, audience, content, sales, email, marketing, emails, benefits, campaigns, right, know, customers, send.
17 of the Best Examples of Beautiful Blog Design - According to a recent survey, blogs have ranked as the third most trustworthy source of information, following only friends and family. That's right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)
Topics: readers, best, posts, design, examples, content, social, brand, easy, great, beautiful, blog, right.
23 of the Best Email Newsletter Templates and Resources to Download Right Now - If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count -- and I know I'm not alone. Email marketers have a lot to compete with in their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through.
Topics: hubspot, design, templates, newsletter, resources, download, major, best, email, responsive, free, great, right, template.
3 Must-Try Ecommerce Marketing Techniques - Where are you on your eCommerce journey? Have you finally set up your cozy shop selling products? Or maybe your shipping business is just picking up. And you need new employees to manage operations. One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business […]
Topics: marketing, email, facebook, techniques, ad, musttry, products, content, audience, emails, business, right, ecommerce.
3 Ways to Sell Your Services Virtually Right Now With No Upfront Costs - Pivot your offerings and add value now to drum up cash.
Topics: members, costs, help, upfront, business, support, ways, virtually, right, value, program, group, product, virtual, sell, services, live.
4 Data-Driven Ways to Create More Targeted Ad Campaigns - Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
Topics: digital, create, ad, buying, way, targeted, data, track, datadriven, campaigns, based, right, media, user, ways.
4 Ways to Create Deeper Connections With E-Commerce Customers - Just because consumers are online doesn't mean you can't form meaningful relationships.
Topics: dont, create, business, products, ways, help, ecommerce, customers, community, build, deeper, connections, world, right.
5 Areas of Marketing You Should Practice the "Less is More" Approach - This crisis has created a need to do a lot more with less resources.
Topics: lot, things, team, schedule, practice, employees, marketing, meetings, right, areas, spend, content, approach.
5 Steps Business Owners Can Take Now to Improve Cash Flow During COVID - Cash flow is a huge concern for most businesses on a day-to-day basis. It’s a difficult task trying to manage your working capital to order in new supplies and products, pay staff or contractors, and cover any overhead while still investing back into the business. It’s no surprise that cash […]
Topics: capital, products, owners, cash, business, businesses, right, issues, covid, flow, items, steps, look, improve.
7 Brands That Got Inclusive Marketing Right - Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you're not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo, often fit into a specific mold that many people would consider offensive today. They were usually elderly, clumsy, and regularly put themselves into danger by walking into certain situations.
Topics: brand, commercial, ad, campaigns, different, bumble, cocacola, inclusive, marketing, right, video, brands.
7 Exit Popup Tips to Get Your Store’s Exit-Intent Popups Right - After helping hundreds of websites with their exit popup strategy, this author thought it was time to share what he learned about exit popups along the way.
Topics: need, user, stores, popups, popup, right, exitintent, tip, tips, convert, visitors, design, exit, help.
7 Ways to Get a Magento 2 Migration Right for SMBs - Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
Topics: ways, code, right, process, migration, custom, store, magento, smbs, development, features, extensions, data.
A/B Testing on Facebook: How to Do It Right - According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers.
Topics: ads, choose, right, ab, campaign, testing, youll, variable, facebook, ad, test.
Amazon fires two more employees who were openly critical of working conditions during pandemic - Two additional employees who were publicly critical of Amazon’s warehouse conditions amid the COVID-19 pandemic have been fired by the company. UX designers Emily Cunningham and Maren Costa were both also members of Amazon Employees for Climate Justice, an organization of employees “who believe it’s our responsibility to ensure our business models don’t contribute to the […]
Topics: critical, openly, conditions, techcrunch, right, public, pandemic, company, come, working, amazon, fires, employees, told, workers, fired.
An Inside Look at Moderating our Private Community - Today our not-so-new community manager, Padraic Ryan, joins me at the Klaviyo:BOS event to give us an inside look at what goes on behind the scenes of our private online community. He explains what it was like going from a community member to joining the team and what surprised him most about the transition. Listen [...]
Topics: youderian, surprised, ryan, inside, choose, joining, community, online, padraic, transition, look, right, private, moderating.
As the U.S. shuts down, StockX’s business is booming, says its CEO - StockX, the high-flying resale marketplace that connects buyers and sellers of sneakers, streetwear, handbags and other collectible items, has seen its fortune rise along with the $6 billion global sneaker resale market, which is part of the broader $100 billion sneaker category. In fact, the company, which was assigned a billion-dollar-plus valuation last year, says […]
Topics: ceo, sneakers, cutler, thats, market, griffith, shuts, booming, techcrunch, right, company, stockx, say, business, stockxs.
Books and Big Dreams: Inside the Mind of a 19-Year-Old Founder - Simone Hufana admits she’s pretty bad at time management. But give her a break—she’s only 19. She’s currently taking the semester off college to dive full-time into her business, Color Herstory. Simone created her brand out of a desire to see more representation of women of color in the world. Her coloring books introduce young girls to the amazing women that inspired her to love herself.More
Topics: business, really, dreams, books, right, kind, book, mind, work, women, big, 19yearold, doing, color, inside, founder, im.
Brands: leveraging the New Retail landscape - The current retail landscape is evolving at a rapid pace, forcing both brands and retailers to adapt quickly, explains Simon Clarkson.
Topics: ensure, consumers, marketplaces, search, retail, information, retailers, product, brands, right, leveraging, landscape.
Build an Ecommerce Store on Shopify with Help From This Bootcamp - Ecommerce is booming. Cut your slice of the pie today.
Topics: learn, youll, bootcamp, shopify, right, start, things, products, build, selling, help, store, ecommerce.
Choosing The Right Ecommerce Platform For Your Business - Now that you’ve done all the research, it’s time to choose your ecommerce platform, build your store, and launch your…
Topics: solution, business, platform, ecommerce, bigcommerce, saas, platforms, features, choose, website, online, right.
Curtains to Caps: Starting an Environmentally-Friendly Fashion Brand With No Industry Experience - The humble curtain might not seem like your standard source of inspiration, but for Adrien Taylor, it helped spark an idea that quickly developed into his New Zealand-based company, Offcut. Adrien was visiting his father’s curtain warehouse when he noticed a room filled with off-cut fabric and asked what happened […]
Topics: experience, brand, adrien, business, way, starting, using, start, run, right, offcut, think, offcuts, industry, environmentallyfriendly.
Deciphering Paid Traffic Right Now - I’m joined by Taylor Holiday to discuss the strange things happening with paid traffic in our current environment. Traffic is relatively cheap but with plunging conversion rates is it actually a good time to double down on your ad spend? We also discuss the encouraging top-line revenue trends we’ve seen over the last few weeks. [...]
Topics: right, deciphering, youderian, traffic, thread, holiday, taylor, weve, paid, weekssubscribe, discuss, trends, topline.
Discount Shipping: Faster and Cheaper Than Ever - Now, more than ever, quality shipping and handling has become not only fast — within two business days or even next-day delivery…
Topics: delivery, customers, need, discounted, costs, partner, important, couriers, discount, rates, shipping, discounts, right, services.
Done Right, Customer Profiles Drive Revenue - A good customer profile relies on objective information to describe shoppers, often segmenting them around the reasons they choose a company or product. In this post, I'll offer tips for building and using customer profiles.
Topics: drive, information, ecommerce, customers, objective, profiles, right, personas, customer, shoppers, revenue, marketing, used.
DoorDash reveals details of its new tipping model - DoorDash announced last month that it would be changing its controversial tipping model. Today it’s revealing the basics of how the new system will work. Under the past model, Dashers (DoorDash drivers and other delivery people) were guaranteed a minimum payment per delivery, with DoorDash paying a $1 base, then providing an additional payment boost […]
Topics: tipping, delivery, reveals, details, system, right, xu, techcrunch, model, dashers, doordash, tips, customers, tip.
Ecommerce Expert Jay Wright on Why Being 'Client Obsessed' is Key to Success - What's right for the client is best for everyone, he says.
Topics: businesses, marketing, ecommerce, whats, key, jay, obsessed, im, expert, right, client, wright, success, business, good.
Facebook and eBay pledge to fight fake reviews - Facebook and eBay have agreed to do better in fighting fake and misleading reviews on their websites. They have made the pledge after the Competition and Markets Authority in the United Kingdom told them to address this problem. Online consumers often rely on the reviews they read in online stores… Continue reading
Topics: websites, pledge, shoppers, ebay, fake, right, misleading, fight, facebook, online, users, reviews.
For the Good of Your Business, You Must Adapt or Die When It Comes to Ecommerce - If you were already thinking of taking your business online, this is the right time.
Topics: recurring, right, membership, business, adapt, comes, online, die, good, think, pandemic, migrate, trends, ecommerce, trend.
From startups to Starbucks: The embedded API opportunity - We are sure to see large category leaders in the coming years, along with new use cases beyond today’s imagination.
Topics: api, startups, techcrunch, services, brands, customer, right, opportunity, embedded, companies, financial, product, building, improve, starbucks, insurance.
Full Suite Monolith or Best-of-Breed Solution- Part 2: Cost - Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Cost Shaneil Full suite monolith or best-of-breed solution. This can be such a tricky one for brands to decide on, because on one hand, some businesses want something that's quick and easy to set up, so they'd rather have one vendor provide everything only to find out that, that set up could be a bit too rigid for their requirements. Now, on the other hand, we have businesses that want something that's highly innovative and highly customizable, like best-of-breed solutions. But that's usually associated with more complexity and can seem a little bit more daunting to compose. So which one is going to be right for you? Well, today we have Devon Hillard from Black Magic Consulting, and he's here to Taco 'Bout It. The last thing that you mentioned, I believe, is costs. So what are your thoughts on that ? Devon Cost, obviously, super important to any business. It's a little tricky, I think, with eCommerce solutions that we're talking about because you can range from, you know, Shopify, which may be a great solution for certain companies. And that's, you know, $59 a month. Up to large, monolithic eComm on prem installations, that might cost you $5Million to launch with And so you have this giant range just on the monolithic side. And then, if you start looking at Composable options, we're talking about best-of-breed vendors. That could be a handful of relatively affordable SAS offerings, or it could be 25 or 30 disparate systems, some of which are quite expensive. And then you also have the integration work of tying all that together, figuring out how you deploy that glue in that front end. So there could be, you know, kind of any range of costs of upfront launch. I think in general, the Composable Commerce approach might have a higher up front cost than at least some of the cheaper SAS based, like Shopify, etc., solutions. But the big thing to look at isn't just what does it cost to launch? What does it cost to get going? But long term over the next five years? Over the next 10 years, what does it cost to roll out new features to stay competitive in the commerce landscape and to be agile, enough to be really successful and kind of grow that business? And that's where I think the best-of-breed approach, where you're leveraging flexible solutions, you have an integration layer. That could really buy you a lot of efficiency. And that means it takes less development time to roll out new features, and that means it costs less. So your overall kind of total cost of ownership for a Composable solution may well be much lower than a monolithic approach, even if the up front cost was lower for that monolith. Just because the ongoing development and maintenance of that platform might take a lot more man hours, frankly. So it's not an easy answer. There's no simple answer that this is cheaper and this is more expensive. But it's definitely something that every company should look at and figure out what they think that kind TCO looks like and where they're going to make a smart investment for the future. Shaneil Yeah, I think you said something that was so important Devon, and it's I think a lot of people get caught up with just thinking about the up front cost and you're right enabled for us to be able to keep up with our competitors and keeping up with our customer expectations as well. We probably will have to be rapidly iterating and making changes and adapting to the new world, like he had said with COVID. So it's so important to not just consider your upfront costs but your total cost. The cost of not just getting live, but staying live. Devon Absolutely. I think that if you look at most companies, especially ones that have sort of a larger technical force in house, where they're doing that development or they're using a third party extensively your costs, you're loaded costs, especially for your head count, and you're tooling to run the site to build new features, to do QA, to do deployments, to do your monitoring; that is not an insignificant investment and can easily out shadow your cost to launch on your up front kind of licensing fees. So I think it really is important to look at the longer term and to say, you know, hey, you know, if I'm gonna be pushing out 50 feature releases a year, you know, where can I save money or what's gonna cost me more or less? Based on the efficiency of the system and the ease of rolling out new features and making changes. And I think that's where Composable solutions and, frankly, more modern solutions where you have more of an API driven approach and you have folks who are, you know, the running headless, for instance, and you can make significant changes to the UI and UX, including even sort of business flows without doing back end releases, without touching back end systems is a huge advantage there. From both an agility standpoint, but that translates down to a cost standpoint as well. Shaneil So we've spoken about the three different points that brands need to consider. With your extensive experience, tell us how Black Magic Consulting will actually help us move towards these differentiated experiences for the future. Devon Certainly. So we I mean, like I mentioned earlier, I've got 22 years of experience in the Enterprise eCommerce world. The rest of my team has similar levels of experience in marketing strategy, all kinds of components to being a successful eCommerce business and direct hands on experience at dozens of Fortune 1000 companies. And what that allows us to do is to come in with a client and say, you know, look very carefully where they are, where they want to go, what the competitive landscape looks like, what their strengths are, evaluate their digital maturity and help figure out what the best course forward looks like. And that could be to stay the course with the platform they're on, that could be to jump ship entirely to something new. It could be a gradual transition, leveraging a headless approach. There's lots of options, and it really is all about finding the right solution for the right business. And I think that's something that our experience really gives us a leg up on providing the best kind, of course forward for large businesses. Shaneil Absolutely well, Devon, thank you so much for walking us through your thought process of choosing between a full suite and best of breed. If you have any questions of whether or not you should be taking a different approach, and if you want a consultation with Devon and please feel free to reach out to us, we would be happy to help you out!
Topics: think, know, cost, monolith, kind, right, bestofbreed, thats, costs, solution, solutions, approach, suite.
Full Suite Monolith or Best-of-Breed Solution- Part 2: Digital Maturity - Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Digital Maturity Shaneil Full Suite monolith or best-of- breed. This can be such a tricky one for brands to decide on, because on one hand, some businesses want something that's quick and easy to set up, so they'd rather have one vendor provide everything. Only to find out that set up can be a bit too rigid for their requirements. Now, on the other hand, we have businesses that want something that's highly innovative and highly customizable, like best of breeds solutions. But that's usually associated with more complexity and can seem a little bit more daunting to compose. So, which one is going to be right for you? Well, today we have Devon Hillard, from Black Magic Consulting, and he's here to Taco' Bout it! So with these pros and cons, what are the main things that businesses should be looking out for in deciding whether or not they should go with full suite or best-of-breed? So speed, flexibility, agility. Those are becoming even more important. So now that we've spoken about features, what's next? Devon I think the next thing really is for company to understand their digital maturity. And you mentioned that earlier in our discussion. But when we talk about Composable Commerce or best-of-breed commerce solutions, we are really talking about taking, you know, could be two or it could be dozens of independent solutions and weaving them together into a complete offering. And that requires either a kind of strong in house technical team and knowledge and investment in being a technology company, as well as, a commerce company and a retail company. Or it means a very strong partnership with a system integration partner who has that leadership, that knowledge and that technical skill set to design, build, and maintain that integration network of those kind of components to build the overall solution. So, I think digital maturity is a really big piece of whether or not a company could be successful with a Composable Commerce approach or not. And there's no shame in saying, "Hey, we're focused on being a retailer. We're not, you know, really invested in being a technology company, and we don't have you know, that level of strong technical team in house and we don't have that kind of partnership with a third party integrator." There's no shame in that. Better to admit that upfront than to stumble down a road that you simply can't maintain as you're going. Shaneil Absolutely, I think we've echoed that point so much, we're not saying one is necessarily better than the other. But based on the circumstance that you're in or the situation that you're in, you may not be at the level of digital maturity required to deliver a Composable Commerce approach. Absolutely. And the last thing that you mentioned, I believe, is cost. So what? What are your thoughts on that
Topics: suite, composable, youre, solution, really, company, bestofbreed, monolith, commerce, thats, right, think, digital.
Get Creative with Print on Demand - How difficult is it to start a print-on-demand business? What are the pros and cons? Here's how to get going fast & put your designs on almost any product.
Topics: demand, youre, shipping, print, creative, fulfillment, designs, sell, products, right, artwork, partner.
Growing a Niche Product into an 8 Figure Business - Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business. In this episode of Shopify Masters, we chat with Colby on the importance of hiring, rebounding from failures, and word of mouth.More
Topics: need, business, figure, growing, youre, different, dont, know, going, really, thats, product, right, niche.
Help Wanted: why 2019 holiday hiring should start now - With the busiest months of the year coming up, it’s time to start preparing for the holidays. Technology has been changing the traditional landscapes for workers. Ecommerce is a direct result of this change, and remote opportunities are one of its key appeals. We examined the most ideal positions to start hiring for.
Topics: right, hiring, ecommerce, wanted, work, chat, holiday, remote, workers, site, start, seasonal, employees, help.
Hong Kong food-delivery sales surge as consumers seek shelter indoors - Food-delivery sales in Hong Kong soared 20 per cent over Lunar New Year week as consumers chose to stay indoors, sheltering from the coronavirus.
Topics: hong, fooddelivery, order, week, surge, indoors, stay, cent, company, consumers, spokesperson, chinese, shelter, right, kong, sales, increase, seek, team.
How Behavioral Targeting Gets Your Content Seen By the Right Audiences - What optimization strategies are you using to improve the performance of ads? If you're like almost half of marketers, your answer probably includes ad placement and targeting.
Topics: youre, customers, targeted, content, ads, audiences, improve, targeting, audience, right, behavioral, ad, gets, seen.
How I Migrated 11 Sites from Magento to BigCommerce, Saved $1,000,000 and Increased Conversions 312% – All in 90 Days - When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically…
Topics: magento, saved, speed, right, bigcommerce, sites, increased, conversions, recovery, days, store, site, data, migrated, migration, cart.
How This 8-Figure Brand Turns Skeptics Into Customers - PowerDot is the maker of electronic muscle stimulators aimed to help with recovery and pain relief. In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows.More
Topics: thats, facebook, customers, lot, really, theyre, weve, brand, skeptics, 8figure, right, turns, product, youre.
How Using Humans And Chatbots Together Generated 182% More Qualified Leads - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Topics: visitors, leads, chatbot, humans, right, chatbots, sales, way, live, using, chat, prospects, qualified, needed, team, generated.
How Zoosk's Co-Founders, Shayan Zadeh and Alex Mehr, Are Using Data and AI to Power Online Retail During Unprecedented Times of Uncertainty - Lessons learned from starting a company during the 2008 recession, which eventually sold for over $300 million.
Topics: mehr, unprecedented, power, right, online, company, uncertainty, covid19, potential, dont, shayan, zoosks, retail, zoosk, work, business, times, zadeh, using.
How to (Realistically) Start an Online Business That (Actually) Grows in 2020 - Finding online business success is not easy. From choosing a product to sell to growing your online presence, there’s a…
Topics: start, business, walk, grows, ecommerce, actually, product, realistically, successful, learn, online, right, guide.
How to Add a Link to Your Instagram Bio - Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.
Topics: add, website, hashtags, profiles, edit, instagram, profile, right, link, bio.
How to Be Successful at Entrepreneurship and at Life - By incorporating these tactics into your daily life, you’ll likely begin to feel more successful and experience more entrepreneurial success.
Topics: right, entrepreneurs, things, successful, tasks, business, comes, youre, youll, learn, entrepreneurship, life.
How to Choose Your First E-Commerce Product - And do it without taking too big a risk.
Topics: way, sell, youre, market, choose, right, ecommerce, selling, profit, thats, product.
How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist] - So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats!
Topics: marketing, ecommerce, platform, business, need, available, checklist, automation, choose, platforms, help, support, right, resources.
How to Come Up With a Business Name: Ecommerce Edition 2020 - This is a comprehensive guide that will take you through the steps of coming up with a great business name for your online business.
Topics: startup, names, domain, business, naming, great, brand, come, company, process, check, right.
How to Craft the Perfect Email for Every Stage of the Buyer's Journey - Collectively, 103 trillion emails are sent worldwide every year … that's not a typo. And 58% of people check their email before doing anything else online. It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.
Topics: perfect, email, emails, right, youre, stage, buyers, theyre, journey, customers, subscribers, content, product, craft.
How to Create Your First Web Form (Tutorial) - Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy.
Topics: right, click, builder, form, create, forms, tutorial, template, free, web, lead.
How to Establish an Instagram Aesthetic and the Brands Doing It Right - Since 2010, Instagram has garnered more than 500 million users, 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented. But creating a successful, branded Instagram account requires more than just pretty images.
Topics: brand, right, posts, aesthetic, content, products, feed, establish, instagram, color, brands, doing, create.
How to Find the Right Delivery-Management Software - The success of your e-commerce business might depend on it.
Topics: deliverymanagement, better, right, software, orders, updates, different, youll, business, need, youve.
How to Implement Pay-Per-Click the Right Way - Follow these steps and watch sales grow.
Topics: payperclick, data, visitors, marketers, way, according, post, right, ppc, landing, targeting, implement.
How to Implement a Shipping Strategy - Learn how to set up a winning WooCommerce shipping strategy in 5 steps. Keep costs low, delight customers, and make more sales. Here are the tools you need.
Topics: woocommerce, information, free, strategy, youre, need, products, rates, shipping, right, customers, implement.
How to Make a Video: a Step-by-Step Guide - In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if your company has never done it before.
Topics: right, help, video, wistia, blog, trying, tips, guide, videos, stepbystep, turn, funnel.
How to Minimize Post-Holiday Returns - High volumes of returns can wreak havoc on profits. The good news? Some up-front work can prevent dissatisfied customers. Here’s how to prepare your store.
Topics: customers, item, box, right, minimize, size, postholiday, returns, customer, products, wrap, product, shoppers.
How to Minimize Your Store’s Bounce Rate & Keep Visitors On Your Site - Do you have a good website & great products but still have lots of abandoned carts? Then you need to fix your bounce rate. These tips can help.
Topics: bounce, content, theyre, stores, page, keywords, text, site, website, visitors, rate, right, minimize.
How to Post on Instagram: A Step-by-Step Guide - With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
Topics: youre, click, right, image, caption, tag, tap, guide, stepbystep, post, video, instagram.
How to Sell CBD Online with WooCommerce - Yes, you can sell CBD online! Here's everything you need to know to start a CBD store on WordPress. See the best marketing tools and 2 legal considerations!
Topics: woocommerce, united, store, sell, youll, cbd, shipping, products, online, right, square.
How to Start a Business: A Guide to Starting a Business - Entrepreneurship is an idea that appeals to many, but figuring out how to start a business can sometimes be so overwhelming it scares people away. It’s time to stop telling people that you’re going to start a business and actually put in the work to make it happen. In this […]
Topics: starting, business, youre, need, guide, create, youll, going, idea, right, start.
Hydrant raises $5.7 million Series A to help consumers hydrate faster - Eight glasses of water a day. That’s the old recommendation you and I have heard growing up. And while we all know the importance of hydration to our health, some methods of hydration are more efficient than others. At least, that’s the premise that Hydrant was built on. The company, a wellness brand that launched […]
Topics: company, hydrate, mix, faster, techcrunch, hydrant, hydration, business, body, consumers, retail, molecules, help, million, right, raises, water, series.
If the Black Crowes Adapted to Ecommerce During the Pandemic, So Can You - The band's manager talks about how he got the brothers Robinson to not only reunite, but make the best of this summer by opening a new digital retail shop.
Topics: band, pandemic, crowes, ecommerce, start, live, right, black, tour, adapted, store, money, look, going.
Is A Media Mix Right for Your Brand? - Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I'm willing to bet a typical campaign includes at least three.
Topics: social, businesses, modeling, marketing, mix, campaign, media, optimization, channels, brand, right, data.
Is JAMstack Right for Your Ecommerce Business? - Looming changes in ecommerce development could provide a short-term competitive advantage for some businesses. Many platforms give a business just about everything needed to build an ecommerce site. They are comprehensive and monolithic. But they are also restrictive, or so JAMstack proponents imply.
Topics: developers, static, jamstack, bach, sites, business, content, ecommerce, wordpress, site, systems, right.
Is Snapchat Discover Right for Your Brand? - When you think of Snapchat, what do you think of?
Topics: snapchat, submit, users, content, snapchats, featured, page, publishing, app, brand, right, discover.
Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress) - From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of…
Topics: functionality, woocommerce, right, compared, site, bigcommerce, wordpress, need, choice, security, ecommerce, free, features, pricing, plugin.
Learnings from Hidden 6-Figure Manufacturing Costs - Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.More
Topics: hidden, things, product, great, look, right, costs, really, good, thats, brand, lot, 6figure, manufacturing, learnings.
News Cart for May 8th - Hey there! Who else is in disbelief that it’s already May? It’s really feeling like we’re in a bizarre, unfit-for-TV episode of The Twilight Zone these days. On to the news: There’s a lot to cover in today’s ECF News Cart. From Amazon under fire for allegedly misleading Congress to major layoffs at Airbnb, there [...]
Topics: strong, cart, right, million, stock, week, revenue, major, stores, job, 8th, amazon.
Parabola no-code platform raises $8M Series A as it focuses on e-commerce - Many workers today are still stuck doing a bushel of manual tasks, copying and pasting data into spreadsheets, sending out the same emails every morning and generally lacking any kind of automation because they lack coding skills. Parabola wants to change that with a simple drag and drop workflow setup, and today the startup announced […]
Topics: techcrunch, series, platform, bring, think, company, parabola, 8m, nocode, round, focuses, increase, raises, users, right, yaseen, ecommerce.
Reach and Delight (The Right) Customers with Cooperative Marketing - Let's say you're buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price.
Topics: reach, right, business, game, delight, phone, products, naughty, customers, companies, cooperative, way, marketing.
Rebecca Minkoff has some advice for e-commerce companies right now - When Rebecca Minkoff first moved to New York City, the then-18-year-old was making $4.75 an hour. “I just kept working for this designer and someone was telling me what to do every day. I just didn’t like that. And I thought if I’m going to work as hard, it’s going to be for myself and […]
Topics: rebecca, making, going, companies, dress, sell, learn, techcrunch, york, im, minkoff, mom, taught, advice, ecommerce, right.
Shavatar wants to decrease fashion returns - Shavatar is the name of a 3D avatar tool that should lead to fewer returns in the online fashion industry. With Shavatar, consumers can create their own avatars based on a few parameters. The tool then suggests the right size and fit of any given fashion item. Shavatar is a… Continue reading
Topics: consumers, size, shavatar, wants, avatar, tool, sure, online, order, returns, decrease, fashion, right.
Six Ways to Use Customer Reviews to Accelerate Sales - Reviews have the power to turn visitors into customers. What’s the science behind them? Here are six proven ways to make the most of your store’s reviews.
Topics: customer, accelerate, customers, sales, product, cart, review, right, reviews, emails, ways, online.
Social Media for eCommerce: Choosing the Right Platforms - What are the best social media platforms for eCommerce stores? See how two fictional companies, WooFirm and WooGroom, use social media to grow their business.
Topics: choosing, reach, content, audience, media, business, social, posts, products, ecommerce, users, platforms, right, platform.
The 10 Best Keyword Research Tools to Find the Right Keywords for SEO - Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.
Topics: tool, trends, search, tools, research, longtail, keywords, best, google, keyword, seo, results, right.
The 11 Best Cover Letter Examples: What They Got Right - Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!”
Topics: company, letters, best, theres, right, culture, thats, hubspot, job, letter, cover, hiring, examples.
The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business - Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact.
Topics: audience, whats, ad, campaign, objectives, ads, right, business, objective, increase, facebook, users, store, choose.
The B2B Marketer’s Guide To Choosing The Right eCommerce Platform - While it’s clear that B2B commerce is definitely making strides, and we're seeing quite a bit of uptake in that space, it’s still fairly early days. Picking the right eCommerce solution that is truly built to support a B2B eCommerce framework is imperative. Here is what to look for. Read more.
Topics: ecommerce, companies, b2b, buyers, right, marketers, platform, support, products, purchase, guide, choosing, business, solutions.
The Beginner's Guide to Editing YouTube Videos - As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers.
Topics: editing, video, end, trim, timeline, clip, right, videos, youtube, beginning, press, click, beginners, screen, guide.
The Critical Role Ethics Plays in Modern Marketing - As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't.
Topics: role, right, need, marketing, ethics, product, markkula, modern, critical, plays, values, standards, ethical, social.
The Journey of a Million-Dollar Customized Jewelry Brand - Jacob Pazos, Hanna Zameni, and Scott Shin are the trio behind Revival Jewelry, makers of pendants that project images once a light shines through its gemstones. On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin on their product development process, tips for crowdsourcing feedback, and ways to reach their target audience.More
Topics: jewelry, milliondollar, lot, piece, thats, journey, thought, customized, facebook, things, product, customers, brand, right.
The Nonprofit's Guide to Email Marketing - If you work at a nonprofit organization (NPO), then you're already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy.
Topics: strategy, youre, emails, marketing, send, nonprofits, nonprofit, guide, organization, email, right, list.
The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products - Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have?More
Topics: customers, finding, strategy, cost, products, price, strategies, pricing, product, prices, retail, costs, right, ideal.
The Right Way to Move from Etsy to Your Own Website - Escape the high fees of Etsy when you start your own store! Increased profits & greater flexibility are just 2 benefits. Here's how to do it the right way.
Topics: online, right, way, set, site, vendors, website, youll, shipping, woocommerce, product, products, etsy.
The Ultimate Guide to Experiential Marketing - As a marketer, you’ve struck gold when you can engage your audience in an organic and meaningful way. Going a little further, you’ve found the Holy Grail when those engaged audiences are so intrigued that they voluntarily share those experiences with others. If you do it right, that’s exactly what […]
Topics: event, marketing, company, online, campaign, campaigns, experiences, guide, ultimate, consumers, experiential, right.
The Ultimate Guide to RFPs - Have you been tasked with the job of creating a request for proposal, or an RFP?
Topics: right, ultimate, rfps, vendors, potential, rfp, youre, vendor, guide, youll, company, project.
The art of B2B fulfillment and how to improve customer loyalty - Let's look at B2B fulfillment from a perspective outside of logistical or technical needs; but rather the opportunity it provides to build brand equity and increase customer retention.
Topics: purchase, reinforcement, operational, customer, art, loyalty, picking, brand, improve, right, b2b, order, fulfillment, customers.
The best way to select a software vendor - As a company grows, so does its reliance on software. The right software drives efficiency and profits. It can lower employment costs. But software cannot become an obstacle. It cannot prevent a business from growing or evolving. When it does restrict growth, change your software.
Topics: search, suitable, right, businesses, business, tool, software, select, ecommerce, does, way, vendor, best.
This Simple Add-On Lets Your Customers Shop While on Facebook - This shopping tool makes it easy for customers to visit your store without leaving Facebook.
Topics: shop, tabfu, tabs, users, facebook, website, site, right, lets, simple, purchases, customers, addon, social, tools.
Verified Expert Growth Marketing Agency: TrueUp - It was the perfect storm when CEO and Founder Liam Reynolds finally decided to start TrueUp, a data-driven growth marketing agency/consultancy based in London. After decades of working for large creative advertising agencies, Liam quit his job right around the beginning of Silicon Valley’s growth hacking trend and plunged headfirst into running growth for early-stage […]
Topics: look, growth, founder, agency, right, liam, achieved, trueup, techcrunch, weve, marketing, need, expert, data, verified.
What Is Context Marketing, and Why It Matters [Quick Guide] - In 2020, it's undeniable how powerful content marketing has become for businesses of all sizes.
Topics: matters, guide, content, leads, word, quick, thats, context, know, right, marketing, smart, help.
What Should You Sell Online? - One of the most widely asked questions in dropshipping is about which products should you sell online. It is a tough question because you want to choose a product that is popular and makes you the most profit, but how do you find this product? This article will dive into […]
Topics: tips, ideas, store, products, product, items, dropshipping, online, niche, best, sell, right, marketing.
What is eCommerce in 2020: Expert Online Store Owners Explain - Ecommerce has seen explosive growth in recent years. Global eCommerce sales topped 3.5 trillion US dollars in 2020. As recently as a decade ago, consumers were wary of handing over their card details when buying products and services online. But today, electronic commerce transactions are the norm. There are four types of eCommerce: Business to […]
Topics: business, customers, means, owners, ecommerce, right, expert, store, products, services, pivoting, online, explain.
What is the Key to Social Selling? Get Your Product Content Right - Nearly 3.5 billion people around the world use social media to find new brand and make eCommerce purchases. Make sure your product information is on point if you want to sell on social.
Topics: product, selling, right, information, social, products, content, media, platforms, pim, users, instagram.
What’s the right way to sponsor a YouTube influencer? - We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
Topics: right, way, techcrunch, sponsor, growth, whats, youtube, best, account, content, marketing, theyre, youre, influencer, lightly, influencers, twitter.
Which Format Is Right for Your Next Blog Post? - Choices are hard. And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can't resist the list. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about.
Topics: blog, great, list, topic, postformat, slideshare, posts, formats, content, right, post, format.
Why B2B Omnichannel Commerce Is Right For You - Whether you are a manufacturer, distributor, wholesaler, or retailer, your customer experience will set you apart from your competitors and ensure long-term viability of your business. In B2B, adopting a customer-centric approach is imperative. It requires meeting your customer where they want, when they want, and how they want.
Topics: product, online, team, sales, customers, omnichannel, store, customer, commerce, b2b, right, content, stores.
Why Telling Stories is More Important Than Ads - Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and inspired her to start Superfit Hero, an inclusive and body-positive apparel line. In this episode of Shopify Masters, Micki Krimmel shares her approach to building a community that makes people feel welcomed in the fitness world.More
Topics: sort, lot, thats, really, important, right, community, think, ads, kind, telling, dont, product.
Why This Founder Took Two Years to Launch - Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Mel took two years to find sustainable fabrics and an ethical American manufacturer before launching. In this episode of Shopify Masters, you'll hear from Mel on why it's important to grow at your own pace. More
Topics: founder, right, youre, really, thats, going, launch, think, doing, yeah, business, im, took.
Why lack of retail innovation is tied to stagnant growth - Retailers are letting financial factors dictate their digital strategies to solve common challenges. While they are heavy users of mobile technology, this tends to be driven more by mobile technology ubiquity and consumer expectations than a desire to innovate the customer experience. Realizing the rewards of smart technology deployments, however, requires bolder thinking and more agile and proactive strategy and tactics to recognize the biggest revenue gains and preparedness against technology-led disruption.
Topics: tied, mobile, retail, innovation, technology, risk, retailers, lack, partners, innovators, stagnant, right, financial, growth, knot.
Why we’re doubling down on cloud investments right now - We believe that the next generation of transformative cloud companies will emerge even faster as a result of the new normal created by COVID-19.
Topics: index, right, cloud, model, global, emcloud, investments, volatility, cap, techcrunch, businesses, doubling, market.
Yalochat, a fast-growing conversational commerce startup, lands $15 million led by B Capital - Yalochat, a five-year-old, Mexico City-based conversational commerce platform that enables customers like Coca-Cola and Walmart to upsell, collect payments and provide better service to their own customers over WhatsApp, Facebook Messenger and WeChat in China, has closed on $15 million in Series B funding led by B Capital Group. Sierra Ventures, which led a $10 […]
Topics: startup, fastgrowing, market, process, customers, mata, yalochat, sales, conversational, capital, led, right, techcrunch, commerce, million, lands, latin.