Top 2023 resources on right

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• 10 Facebook Cover Photo Size & Design Best Practices [Templates] - When people arrive at your Facebook Page, where do you think they'll look first? I'll give you a few hints. It's a visual piece of content that sits at the top of your Page. That's right — it's your Facebook cover photo.
  Topics: photos, best, size, cover, practices, right, post, pixels, cta, page, mobile, text, templates, design, facebook.
• 10 Form Conversion Optimization Tips to Generate Better Leads - So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads.
  Topics: optimization, forms, right, fields, better, conversion, visitors, need, leads, tips, generate, form, page, information.
• 10 Tools to Increase Email Marketing Conversions - Over 59% of marketers say email is their biggest source of ROI. Email marketing is one of the most powerful ways to engage your contacts and nurture them to becoming long-term customers, one email at a time.
  Topics: right, best, marketing, email, emails, tools, conversions, tool, increase, does, data.
• 10 tips from Philip Kotler to get your message across to the people who do want to buy from you - This expert tells us what to add to this model to be successful in the age of e-commerce.
  Topics: user, tips, right, experience, person, sure, philip, buy, product, tell, offering, shopping, kotler, message, remember.
• 12 Best Pricing Page Examples To Inspire Your Own Design - Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
  Topics: great, examples, inspire, simple, pricing, right, customers, design, best, users, way, page, product.
• 26 of the Best Brands on Instagram Right Now -   Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
  Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
• 28 Best Email Newsletter Templates and Resources to Download Right Now - If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty?
  Topics: right, templates, html, marketing, offers, download, free, template, emails, newsletters, newsletter, resources, email, best.
• 3 Ways to Harness the Massive Power of Ecommerce - Even as the pandemic slows down, ecommerce continues to flourish. If you haven't taken advantage of it yet, it's time to start.
  Topics: start, harness, ways, things, right, need, bigger, power, massive, online, zoom, ecommerce, change, business.
• 4 Successful Influencer Marketing Campaigns - We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success.
  Topics: campaigns, influencer, social, marketing, successful, influencers, right, focused, brand, worked, wellington, trust.
• 5 Considerations For Deciding If Composable Commerce Is Right For you - Composable Commerce could be just thing you were looking for to elevate your eCommerce strategy. Find out if it is right for you.     Here are the top five considerations for deciding if Composable Commerce will be right for your business. The commitment to digital differentiation. You believe digital is an intrinsic part of your commerce strategy that allows you to outpace competitors. So website experiences are only one part of the puzzle, and you want to be able to continuously innovate and optimize with truly differentiated commerce experiences to retain and attract new customers. Flexible architecture is a must. You desire to design your unique vision and iterate without any interdependencies. By leveraging the back and freedom of MACH and the front and flexibility of JAMstack, you want to set your team up to deliver your unique vision with little technical debt. Out-of-the-box isn't enough. You're unsatisfied with these out of the box features and see the benefits of a building and designing your custom fit solution for your precise needs. By building with Composable services, you want to eliminate that bloating in the backend that usually causes your slight to be slow that are associated with those unwanted features from out-of-the-box platforms. Quick adaptability. You recognize the need for an agile solution to support your business centric functions. Whether it be an unprecedented pandemic or just another changed customer habit, you want to be able to use quick-starts as well as business analytics and business tooling, to be able to react quickly and outperform competitors. And, lastly, cost reduction. You want to drive revenue through innovation without hurting your pocket. Due to the rigidity of traditional legacy platforms, customization and other changes impact both time to market and your budget. You want a solution to deliver the best for your business while also remaining in your CFO's good graces. If these considerations resonate with you, then it may be time to upgrade to a Composable Commerce solution. If you'd like to learn more about the Composable Commerce solution and how Elastic Path may help, feel free to reach out to us, we'd be happy to help you out.
  Topics: strategy, help, business, unique, deciding, commerce, composable, considerations, able, right, solution, vision.
• 5 Contact Management Tips to Make Your Business More Productive - Proper contact management is essential to keep your business productive and organized. But while technology offers countless solutions to effectively manage contacts at scale, without good processes your contacts can get messy very quickly.
  Topics: tips, right, different, contact, email, apps, business, contacts, need, productive, management, data.
• 6 Advertising Challenges Brands Could Face in 2022, According to Experts - Did you know that 90% of searchers haven't made their mind up about a brand before starting their search?
  Topics: brands, advertising, face, marketing, challenge, according, challenges, right, campaigns, experts, overcome, audience, think.
• 6 Contact Management Best Practices for Small Businesses - As a small business or startup, you've got a lot on your to-do list: increasing awareness of your brand, converting leads into customers, and supporting customers post-sale. And, of course, there's all the admin behind the scenes.
  Topics: right, best, marketing, crm, customer, contact, business, need, practices, small, management, businesses, data.
• 9 Ways to Make Your Business Data More Reliable - Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making.
  Topics: right, team, crm, apps, reliable, business, ways, organization, create, unreliable, data.
• Ann Handley Demonstrates How To Compel with Storytelling at Make it Big 2021 - Content marketing has come a long way since its origin in 1895 with John Deere’s The Furrow — but many…
  Topics: way, tell, best, compel, storytelling, right, handley, community, demonstrates, big, think, business, marketing, ann, content.
• Choosing the Right WooCommerce Extensions - The right extensions make or break your store. But with seemingly endless options, how do you pick? Ask these twelve questions to choose the best ones!
  Topics: right, choosing, support, good, site, using, live, youre, extension, woocommerce, features, extensions.
• Curated wants to be the expert in your pocket when making that next big purchase - Consumers answer a few questions about the products they are looking for, and Curated will match them to a category expert who provides a list of personalized recommendations.
  Topics: product, pocket, expert, vivas, series, purchase, big, curated, used, shopping, right, techcrunch, company, million, wants, making, round.
• Customize or Configure: Which eCommerce Approach is Right For Your Business? - Having the right tech stack in place can be a game changer for any business - it can provide you with the agility to outmaneuver the competition, delight your consumers, and drive explosive growth in revenue. In the eCommerce space, the right type of solution for your business is one of the most important decisions you will make, and it can be a daunting task given the two main options available are so vastly different. Some prefer the traditional legacy Out-Of-The-Box option that you can configure, while others prefer the services-based option that you can build to your specific needs. We wouldn’t go as far as to say one is better than the other, but there will be a better option for you based on your business requirements. Therefore, it’s more important to understand how they differ and which one will be more compatible for your business. At the end of the day, the experience you provide to your consumers, and the resulting eCommerce sales you achieve, ride on choosing the best suited digital commerce technology to drive your business. In this article, we’ll give you a brief overview of what it means to work with an Out-Of-The-Box platform versus building with a services-based solution, key criteria for choosing one and how Elastic Path plays a role in helping you to achieve your ideal state.   What is a Configurable Commerce Platform? A configurable platform typically provides brands with a bundled set of functionality to drive their online commerce business. All of these functionality were developed and deployed by a single vendor and packaged together as a single unit, for brands to leverage its pre-built/out-of-the-box functionality to get up and running quickly. Traditional eCommerce platforms that offer out-of-the-box functionality include Salesforce Commerce Cloud, Magento, SAP Hybris, Shopify and Oracle. This means that these platforms will have an end to end solution that include features from storefronts, content management, and search to shopping carts, order management and shipping and fulfillment. For the features that are not outright available out-of-the-box, vendors have worked with third party solutions to build services that can be plugged into the platform to extend the existing functionality. For example, if you have chosen Salesforce Commerce Cloud as your choice of commerce platform, you could use a paypal or stripe plugin in order to process your payment transactions.   What to Expect When Working With a Configurable eCommerce Platform? The primary and most obvious benefit of working with a configurable platform, is that you get all the features you need from a single vendor. Therefore you can expect: The platform costs will be cheaper than services based solutions. There will be one centralized vendor to turn to for everything you need– whether something needs to be fixed or you simply want to make a change. All features are pre-integrated with each other for easy usability. Little to no technical background will be required to operate the platform. Your eCommerce experience can be up and running quickly. All of the aforementioned benefits are true if you want to deploy a basic website with simple business requirements. However, the more customizations and complex requirements your brand has to address, the more these benefits dissipate. You see, these platforms were built in the vendor’s vision of how an eCommerce platform should work. As such, they provide eCommerce teams with fields and templates that allow them to customize and configure their eCommerce experiences to a certain degree within their guidelines. However, the second you try to veer from the predefined box they have outlined for you, your eCommerce teams are forced to spend more time and money configuring your platform to your unique requirements. So how do you know if this option will be right for you?   Is A Configurable Platform Right For My Business? Here are a few key considerations for choosing an configurable platform: You want a standard store up and running fast You need a fairly straight-forward store for selling standard goods or services (e.g. t-shirts via website only) You want to develop your store without the help of an agency or partner You are comfortable that the “out of the box” themes and templates sufficiently meet your requirements You want to leverage simple configurations and settings such as SKU variation, multi-currency, multi-language, and tax variations by state, etc. You want to leverage all eCommerce functionality via one vendor If at least 50% of these considerations resonate with you then a configurable out-of-the-box platform may be a good fit. If you want a better idea of whether or not a configurable  platform may be right for your business, take our platform evaluation quiz and get expert advice from the Elastic Path team.   Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce   How Has The eCommerce Landscape changed? The configurable platform approach has been largely positive as brands ventured down the path of doing business online for the first time, when consumer expectations drove the requirement for mostly simple, standardized commerce experiences. However, consumer expectations for modern, engaging experiences have skyrocketed over the past several years, mostly as a result of the leading internet giants like Amazon, Facebook, and Google. These businesses raised the bar in terms of what consumers expected, forcing commerce businesses to rethink the tech stack used to power their online businesses so they could keep pace, innovate and differentiate their brand. As a result, over the past 3-4 years, a market that was previously dominated by a few, large configurable, out-of-the-box platform vendors is now fortunate to have dozens of best-in-class commerce services providing much more robust functionality for the one thing they do. This has paved the way for services based solutions.   What Is Meant By A Services-Based Solution? A services-based solution leverages best-in-class services to deliver all the functionality you would have previously gotten exclusively from your out-of-the-box eCommerce platform.A typical services-based commerce stack would include best-in-class services covering all the capabilities commonly included in a traditional out-of-the-box eCommerce platform, such as order management, inventory, Salsify product information management (PIM), TaxJar for tax, shipping, fulfillment, Contentful for the content management system (CMS), and Stripe for the payment gateway, just to name a few. Modern services-based solutions include vendors such as Elastic Path, Commercetools, VTEX and Fabric. This means that while you can achieve an end to end solution with these platforms you and your team and/or hired agency will be responsible for building your unique solution.   What To Expect When Working With A Services-Based Solution? The primary benefit of working with a services-based solution is the complete control and flexibility you receive to design your commerce stack with best in class services to meet your specific business requirements. Therefore, you can expect: To have the best service for each eCommerce functionality. To build your solution you want the first time rather than configuring an out-of-the-box platform. A high degree of flexibility to customize your eCommerce experiences. A higher platform cost, but a significantly lower cost to make changes to your solution. To be able to work with a variety of developers to bring your unique requirements to life.   While all the aforementioned benefits are true, you will have to take into account that a more customized solution may take some more upfront time and cost. In addition, you will also be trading in working with just one vendor, to many vendors, that your team will have to focus on integrating together for a seamless eCommerce experience. So while you can achieve your unique vision, you often take on more of the burden of building it. So how do you know if this option will be right for you?   Is A Services-Based Solution Right For My Business? Here are a few key considerations for choosing services based solution: You want your eCommerce solution to your exact requirements, not configure a template. You have a technical team, systems integrator or agency to help with building your solution. You rely on your brand to differentiate you in market and you want to ensure that differentiation is reflected in your digital commerce. You have an eCommerce strategy that includes multiple business models (e.g. B2B, B2C, and/or B2B2C), use cases, experiences, etc. You want to be able to rapidly adjust your eCommerce solution to meet outpace competitors and meet market needs. You want to enable omnichannel experiences with one solution. You want to leverage complex configurations and settings such as price variation, account management, budget and spend limits and more. If at least 50% of these considerations resonate with you then a services-based solution may be a good fit. If you want a better idea of whether or not a services-based solution may be right for your business, take our platform evaluation quiz and get expert advice from the Elastic Path team.     Interested in Learning About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce   Where Does Elastic Path Fall On the Platform Spectrum? Elastic Path leverages a services-based approach to empower brands to build their Composable Commerce solutions. Composable Commerce is an approach that enables business and tech teams to bring their brand’s unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business ready solution. Traditional services-based solutions come equipped with MACH based technology (Microservices, API-First, Cloud-Native, Headless) that grant you the flexibility to design your unique solution. But as we mentioned earlier, eCommerce teams are often left to deal with the complexities of designing and configuring the solution. Composable Commerce from Elastic Path on the other hand leverages not just MACH, but also assets like partner integrations, a marketplace filled with jumpstart solutions if you need to get up and running quickly, as well as full support to compose and optimize your unique solution. Therefore, when you choose to work with Elastic Path you no longer have to compromise between the speed of configurable, out-of-the-box platforms and complexity of services-based solutions. This is all made possible by 3 main components of the Elastic Path Offering: The Core Commerce Solution- Elastic Path Commerce Cloud offers a Composable, omnichannel architecture which is designed with simplicity in mind so that you can deliver any use case or experience with built-in core commerce functionality, eliminating the need for messy customizations to be built and managed. Business Ready Solutions- At Elastic Path we have the Composable Commerce Hub which is a modern vendor marketplace that provides business-ready solutions so that brands can move with the speed of their business demands. It brings together a robust library of Pre-Composed Solutions™ and Accelerators into one central location, so brands can deliver business results in weeks, not months by eliminating the complexity of “composing” from scratch. Solution Assurance - Elastic Path offers Composable Commerce Experience Assurance ™ which gives brands who are embracing a multi-vendor approach peace of mind. This experience assurance de-risks composable, multi-vendor commerce solutions by providing holistic integration monitoring and one central contact when issues arise. So, instead of navigating across numerous vendors as you have to do with other MACH-based solutions, Elastic Path partners with you to manage and resolve all issues.   We truly hope this helped you to better understand how to choose between configuring an out-of-the-box platform and building a services-based solution. As always if you have any questions or just want to learn more about how Elastic Path can help you to achieve your business goals, feel free to reach out us! 
  Topics: solution, outofthebox, solutions, configure, ecommerce, commerce, elastic, business, platform, right, path, servicesbased, customize, approach.
• Drop Shipping or White Labeling: Which Is Right For You? - What is the main difference between these two business models, and is one better than the other?
  Topics: sell, labeling, ship, dont, product, margins, products, shipping, drop, right, white.
• Ecommerce Acceleration Is the Future. Don't Get Left Behind. - The global ecommerce market is exploding, and 2022 is shaping up as the year of the accelerator.
  Topics: achieve, left, future, technology, traffic, dont, brands, right, accelerators, scale, acceleration, ecommerce, data.
• Effective Holiday Email Marketing Tips to Help Spread Cheer This Season - The holiday season is a special time of the year and it’s an opportunity for email marketers to really shine.…
  Topics: marketing, content, tips, software, holiday, campaign, season, emails, email, right, help, customer, customers.
• Efficiency Pro: Happy People Are More Productive - Thanh Pham is the founder of Asian Efficiency, a productivity training company. He believes building in-person connections and nurturing relationships naturally enhances productivity.
  Topics: pro, happy, business, productive, assistant, youll, book, right, productivity, efficiency, yes, dont.
• Email Capture: 7 Surefire Ways to Acquire Email Leads in 2022 [+ Tools] - Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity.
  Topics: blog, free, leads, ways, forms, right, content, example, lead, email, tools, surefire, capture, acquire.
• Five Lessons I Learned About Scaling a Business With Reid Hoffman - How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration?
  Topics: scale, airlines, business, learned, idea, reid, virgin, blakely, lessons, right, scaling, ideas, hoffman, questions, wasnt.
• Focus on These 5 Areas If You Want to Build a Successful Ecommerce Business - Running an online business can give you the freedom to live life on your terms, but only if you know what you're doing.
  Topics: order, business, quality, build, areas, freedom, focus, successful, important, right, information, ecommerce.
• From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle - Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.More
  Topics: business, going, right, sales, hustle, family, pans, journey, 7figure, able, things, product, thats, youre, lot, recipe, decadelong, really.
• From startups to Starbucks: The embedded API opportunity - We are sure to see large category leaders in the coming years, along with new use cases beyond today’s imagination.
  Topics: api, startups, techcrunch, services, brands, customer, right, opportunity, embedded, companies, financial, product, building, improve, starbucks, insurance.
• Full Suite Monolith or Best-of-Breed Solution- Part 2: Cost - Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Cost   Shaneil Full suite monolith or best-of-breed solution. This can be such a tricky one for brands to decide on, because on one hand, some businesses want something that's quick and easy to set up, so they'd rather have one vendor provide everything only to find out that, that set up could be a bit too rigid for their requirements. Now, on the other hand, we have businesses that want something that's highly innovative and highly customizable, like best-of-breed solutions. But that's usually associated with more complexity and can seem a little bit more daunting to compose. So which one is going to be right for you? Well, today we have Devon Hillard from Black Magic Consulting, and he's here to Taco 'Bout It. The last thing that you mentioned, I believe, is costs. So what are your thoughts on that ?   Devon Cost, obviously, super important to any business. It's a little tricky, I think, with eCommerce solutions that we're talking about because you can range from, you know, Shopify, which may be a great solution for certain companies. And that's, you know, $59 a month. Up to large, monolithic eComm on prem installations, that might cost you $5Million to launch with And so you have this giant range just on the monolithic side. And then, if you start looking at Composable options, we're talking about best-of-breed vendors. That could be a handful of relatively affordable SAS offerings, or it could be 25 or 30 disparate systems, some of which are quite expensive. And then you also have the integration work of tying all that together, figuring out how you deploy that glue in that front end. So there could be, you know, kind of any range of costs of upfront launch. I think in general, the Composable Commerce approach might have a higher up front cost than at least some of the cheaper SAS based, like Shopify, etc., solutions. But the big thing to look at isn't just what does it cost to launch? What does it cost to get going? But long term over the next five years? Over the next 10 years, what does it cost to roll out new features to stay competitive in the commerce landscape and to be agile, enough to be really successful and kind of grow that business? And that's where I think the best-of-breed approach, where you're leveraging flexible solutions, you have an integration layer. That could really buy you a lot of efficiency. And that means it takes less development time to roll out new features, and that means it costs less. So your overall kind of total cost of ownership for a Composable solution may well be much lower than a monolithic approach, even if the up front cost was lower for that monolith. Just because the ongoing development and maintenance of that platform might take a lot more man hours, frankly. So it's not an easy answer. There's no simple answer that this is cheaper and this is more expensive. But it's definitely something that every company should look at and figure out what they think that kind TCO looks like and where they're going to make a smart investment for the future.   Shaneil Yeah, I think you said something that was so important Devon, and it's I think a lot of people get caught up with just thinking about the up front cost and you're right enabled for us to be able to keep up with our competitors and keeping up with our customer expectations as well. We probably will have to be rapidly iterating and making changes and adapting to the new world, like he had said with COVID. So it's so important to not just consider your upfront costs but your total cost. The cost of not just getting live, but staying live.   Devon Absolutely. I think that if you look at most companies, especially ones that have sort of a larger technical force in house, where they're doing that development or they're using a third party extensively your costs, you're loaded costs, especially for your head count, and you're tooling to run the site to build new features, to do QA, to do deployments, to do your monitoring; that is not an insignificant investment and can easily out shadow your cost to launch on your up front kind of licensing fees. So I think it really is important to look at the longer term and to say, you know, hey, you know, if I'm gonna be pushing out 50 feature releases a year, you know, where can I save money or what's gonna cost me more or less? Based on the efficiency of the system and the ease of rolling out new features and making changes. And I think that's where Composable solutions and, frankly, more modern solutions where you have more of an API driven approach and you have folks who are, you know, the running headless, for instance, and you can make significant changes to the UI and UX, including even sort of business flows without doing back end releases, without touching back end systems is a huge advantage there. From both an agility standpoint, but that translates down to a cost standpoint as well.   Shaneil So we've spoken about the three different points that brands need to consider. With your extensive experience, tell us how Black Magic Consulting will actually help us move towards these differentiated experiences for the future.   Devon Certainly. So we I mean, like I mentioned earlier, I've got 22 years of experience in the Enterprise eCommerce world. The rest of my team has similar levels of experience in marketing strategy, all kinds of components to being a successful eCommerce business and direct hands on experience at dozens of Fortune 1000 companies. And what that allows us to do is to come in with a client and say, you know, look very carefully where they are, where they want to go, what the competitive landscape looks like, what their strengths are, evaluate their digital maturity and help figure out what the best course forward looks like. And that could be to stay the course with the platform they're on, that could be to jump ship entirely to something new. It could be a gradual transition, leveraging a headless approach. There's lots of options, and it really is all about finding the right solution for the right business. And I think that's something that our experience really gives us a leg up on providing the best kind, of course forward for large businesses.   Shaneil Absolutely well, Devon, thank you so much for walking us through your thought process of choosing between a full suite and best of breed. If you have any questions of whether or not you should be taking a different approach, and if you want a consultation with Devon and please feel free to reach out to us, we would be happy to help you out!
  Topics: think, know, cost, monolith, kind, right, bestofbreed, thats, costs, solution, solutions, approach, suite.
• Here’s Why Your Ecommerce Subscriptions Aren’t Selling - A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. “A lot of brands install our subscription software and slap a ‘subscribe and ...
  Topics: subscribers, arent, subscriptions, way, selling, product, smoothies, products, buy, heres, evive, subscription, ecommerce, right, online.
• How Daily Harvest Earned $250 Million in Revenue in Just 5 Years of Business - In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue.
  Topics: million, revenue, lot, drori, right, business, food, think, earned, gay, going, daily, big, really, harvest.
• How Do You Pick the Best Theme For Your Online Store? Take Our Quiz - Your website design and layout could win—or lose—a customer for life. That’s why it’s an important step in launching a new brand or rebranding an existing one. Most businesses start with a website theme and tweak it to suit the brand’s needs. How do you choose the right one for you? Start with our interactive quiz, then read on to get the most from your theme.More
  Topics: fit, themes, online, product, pick, quiz, store, shopify, website, best, right, theme, brand, try.
• How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million - The Americana food industry creates $240 billion dollars worth of waste every year. Nick Spina wanted to change that. So he launched Ethey, a zero-waste ready-to-eat meal delivery company that prevents one pound of food waste for each meal. In this episode of Shopify Masters, Nick tells us about his journey of finding the ideal production facility and launching a successful subscription model.More
  Topics: scaling, important, thats, meal, able, challenges, business, right, delivery, zerowaste, lot, million, going, ethey, really, dont.
• How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand - Did you know the current U.S. cosmetics market is worth over $95 billion? 
  Topics: site, think, brand, glow, brands, korean, really, recipe, pivoted, curation, product, right, beauty.
• How This Gender-Defying Clothing Company is Tailoring its Operations - When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women’s section didn’t feel right and menswear options didn’t fit right. The shopping experience inspired Kelly and Laura to launch Kirrin Finch, a gender-defying fashion label that's focused on using sustainable and natural fabrics. In this episode of Shopify Masters, we chat with Kelly and Laura about becoming accidental designers and how working through the pandemic challenged them to grow in new ways.More
  Topics: operations, genderdefying, things, product, going, right, lot, really, clothing, customer, thats, tailoring, think, company, shirt.
• How To Choose the Right KPIs for Your Business - How can you tell if your company is growing?
  Topics: kpis, indicators, right, business, company, team, sales, key, metrics, performance, kpi, choose.
• How the US Consumer Financial Protection Bureau is set to shake up BNPL in 2022 - BNPL services offer customers accessibility and flexibility for payments, but unregulated services mean people can unintentionally put their financial health at risk.
  Topics: consumer, set, right, protection, regulation, shake, responsible, banks, consumers, bureau, techcrunch, bnpl, unregulated, financial.
• How to Answer 'Tell Me About Yourself' Using 9 Tried-and-True Tips - The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked.
  Topics: personal, skills, help, triedandtrue, work, tips, tell, industry, hiring, using, answer, right, content.
• How to Build a Strong Operations Strategy for Your B2B Company - While there will always be fires to put out and short-term issues to tend to at any company, it's essential to take a step back and focus on the bigger picture. This means looking to your business operations and creating a strategy that primes your B2B organization for success.
  Topics: company, right, strong, team, build, ops, business, tools, strategy, b2b, operations, processes.
• How to Buy an Ecommerce Business for the Right Price - Buy an online business instead of starting one from scratch with these pro tips and ticks. Read this before you buy!
  Topics: buy, price, business, businesses, buying, ecommerce, sources, multiple, deal, traffic, right, online.
• How to Change All Margins in Google Docs [FAQ] - When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated.
  Topics: docs, google, left, change, margins, faq, set, margin, default, document, right.
• How to Choose a Payment Gateway - With the right payment gateway, you can make it easy for customers to purchase your products. Learn how to choose the best one for your business.
  Topics: choose, need, store, payments, gateways, gateway, payment, hosted, woocommerce, right, customers.
• How to Choose the Best Fonts for T-Shirt Designs - Want to create compelling text-based t-shirt designs but aren't sure how to choose the best fonts for t-shirt designs? Check out this guide.
  Topics: best, different, choose, typography, tshirt, fonts, right, youre, design, designs, font, text, resources.
• How to Create Your First Web Form (Tutorial) - So you have a great product, created an excellent offer, designed your landing page, and you’re fired up to attract customers. Sounds like a winning plan, except that a core element for lead generation is missing — web forms.
  Topics: lead, template, right, free, builder, web, click, create, tutorial, forms, form.
• How to Effectively Manage Leads at Every Stage in Your Sales Funnel - Effective lead management is one of the core principles of any successful business. It means helping the right people become your customers and making it easy for them to buy from you again in the future.
  Topics: manage, sync, funnel, lead, data, effectively, effective, leads, team, best, stage, management, right, way, sales.
• How to Enable Data-Driven Decisions by Integrating Your Apps - How big is your business's database? From the moment someone becomes interested in your product or service and long after the purchase, you're collecting data — and it can multiply fast.
  Topics: different, datadriven, customer, apps, businesses, teams, leads, decisions, integrating, right, marketing, tools, enable, business, data.
• How to Find the Right B2B Ecommerce Solution: Q&A with Brilliance - In the past, many B2B businesses have been slow to adopt ecommerce. One eMarker report forecasted that only 9% of…
  Topics: b2b, sales, team, online, dont, solution, features, help, selling, ecommerce, right.
• How to Implement Pay-Per-Click the Right Way - Follow these steps and watch sales grow.
  Topics: payperclick, data, visitors, marketers, way, according, post, right, ppc, landing, targeting, implement.
• How to Make Your Business More Flexible During Uncertainty - “The best laid schemes o' mice an' men / Gang aft a-gley," wrote Scottish poet Robert Burns. Even the finest, most well-thought-out plans sometimes have to be set aside for reasons outside of your control.
  Topics: help, right, flexible, team, uncertainty, apps, projects, business, times, need, focus, working.
• How to Minimize Post-Holiday Returns - High volumes of returns can wreak havoc on profits. The good news? Some up-front work can prevent dissatisfied customers. Here’s how to prepare your store.
  Topics: customers, item, box, right, minimize, size, postholiday, returns, customer, products, wrap, product, shoppers.
• How to Optimize Your 404 Error Page for SEO & Conversions - In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.
  Topics: seo, links, offer, page, conversions, right, optimize, pages, looking, visitors, error, create, customers.
• How to Scale Your Small Business in 6 Steps - Scaling a business sustainably means being prepared for long-term growth. This guide will walk you through how to scale up your business so you always remain in control of your future.More
  Topics: plan, business, means, need, marketing, scaling, pantee, steps, service, right, scale, small.
• How to Select the Right Payment Gateway and Payment Processor for Your Ecommerce Business - With more than one in five retail dollars now spent online, identifying the right payment processor and payment gateway is a "make or break" decision.
  Topics: select, provider, customers, gateway, making, credit, business, shopping, payment, right, processor, online, card, ecommerce.
• How to Start a Private-Labeling eCommerce Side Hustle Business on Amazon FBA - Start a side hustle that will pay huge dividends.
  Topics: class, business, private, hustle, youll, rating, right, start, amazon, privatelabeling, products, label, fba, ecommerce.
• How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy - Leverage affiliate marketing as an ecommerce merchant, vendor or advertiser looking to increase your conversions and sales.
  Topics: affiliate, right, level, ecommerce, online, marketing, offer, strategy, promotion, products, ads, marketers.
• How to Use the Rule of Thirds in Web Design [Quick Tip] - To understand the "rule of thirds" as it relates to web design, let's start with an example.
  Topics: image, left, grid, create, quick, web, thirds, right, design, rule, page, tip, website.
• How to land the top spot in Google search with featured snippets in 2021 - Google search is not what it used to be. We all want to be #1 on the search results page, but getting there isn’t enough. It might be worth it to instead go for the top featured snippet position.
  Topics: snippets, instead, answers, spot, featured, techcrunch, results, right, land, related, queries, search, google.
• Influencer Marketing, Part 4: Choosing Social Networks - Social networks are the primary channels of influencer marketing campaigns. Knowing who you're trying to influence is the first step in choosing the network.
  Topics: choosing, buyer, table, youtube, using, right, influencer, networks, linkedin, social, marketing, content, network.
• Is Live Shopping Right for Your Business? - As technology drives shopper experiences, brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce. The popularity of live shopping experiences comes from in part the entertainment value. Most feeds are hosted by an influencer or internet celebrity, and sometimes include movie or TV industry celebrities of a select country who are endorsing the product or brand. As the host introduces the product, attendees have the ability to ask questions in real time and engage with other people watching the feed. Links are available to purchase the item or items without leaving the streaming service or app. In short, any product becomes a shoppable ad. Who are the Leaders in the Live Shopping Platforms Space? Instagram, Facebook, YouTube, and Twitch are often mentioned platforms currently supporting the live experience; however Amazon, NTWK, TalkShop, the Bambuser app, PopShop, and TaoBao are fast becoming live shopping platforms with a following. Here are a few key livestream shopping statistics regarding live shopping and its growing buzzworthiness: Live video will be used for more than half of all shopping by this year People are spending an average of $500 per purchase on live-streamed items The most popular categories to shop include clothing, beauty products, and home Would a Live Stream Experience Augment Your Business? It depends. Consider the following:  If you’re trying to reach a particular generation such as Gen Z or Millennials, you may want to consider offering a live shopping experience. It’s an excellent way to reach new customers who are craving both the social engagement or community of a live feed, and who consider influencers a form of social proof, instilling confidence in a brand or product.  Do you have an existing presence on social media today with an influencer marketing budget and a plan? Investing in social commerce is a segue into live shopping experiences. Customers who follow you across social networks may be expecting or excited to see live stream shopping available and eager to buy with one click. Maximize Social Commerce in Your eCommerce Strategy How will you use social eCommerce to your advantage? For more resources on what’s trending and what the future holds, check out our resources on the Future of eCommerce. Look into the Future Mastering Live Shopping With Multiple Geos, Brands, or Catalogs  If you have certain complexities with your business, live shopping feeds can work in your favor. If you have multiple brands under one umbrella, you sell your products in different locations or perhaps multiple countries, you have an opportunity to create customized, even personalized content.  By Geo or Region  A livestreaming commerce feed helps target particular markets with tailored content for the region, such as content for North American versus European markets, or broken down by regions within a country. It’s also possible to offer personalized content based on your customer data, such as by invitation only sales or new product launches for loyal or rewards program customers.  By Brand Let’s say you’re an apparel retailer with multiple brands. A live feed shopping experience helps you refine the message to your audiences. You may distinguish the event by any number of customer segments or products such as outdoor apparel and accessories by season, footwear, or children’s clothing. Each feed can additionally have its own influencer closely aligned with the brand who resonates with those customers and builds consumer confidence.   By Catalog  Consider the possibilities of creating net new catalogs with the information you’ve gleaned from a live feed. You may discover from engagement during the feed that your customers have an interest in overstock items or a post-holiday refurbished items event. You can then take that information and build a specific catalog based on real customer demand.  Post Show Offers Benefits of the live feed extend out to the post-show experience. Consider an offer to attendees only such as a percentage discount or free shipping after a certain spend. For those who missed the event, consider a follow-up email describing what they missed. As I’ve mentioned before in blogs, FOMO (Fear of Missing Out), is a powerful marketing tool when creating customer engagement and driving conversion.  Knowing that your audience has interest in the product offering already is a leg up in conversion - you already know they intend to buy, it’s a matter of how much they will spend, and what you can do to increase AOV.  Use Live Shopping to Differentiate  As brands compete for market share, you’ll need every tool to set yourself apart from the competition. Another advantage of live shopping feeds is the low barrier to entry. Anyone interested in selling a product or service with an internet connection can in some way create a feed or shoppable opportunity.  Even if your brand is not backed by an influencer shopping app at present, you still have the tools readily available to experiment with live shopping and scale according to your business plan. 
  Topics: experience, brands, consider, feed, live, business, customer, right, shopping, multiple, product, social.
• Jobox is building a bridge between skilled labor, available work - Jobox connects companies with vetted professionals for home service jobs via a marketplace, thus eliminating the need for customers to vet professionals themselves.
  Topics: skilled, building, available, small, techcrunch, repair, jobox, right, company, professionals, funding, sure, labor, work, bridge, million, service.
• Learnings from Hidden 6-Figure Manufacturing Costs - Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.More
  Topics: hidden, things, product, great, look, right, costs, really, good, thats, brand, lot, 6figure, manufacturing, learnings.
• Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts] - Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities.
  Topics: asian, groups, american, way, experts, friends, culture, campaign, minority, multicultural, according, right, group, marketing.
• Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021 - Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference…
  Topics: search, breakthrough, really, patel, seo, right, click, site, seeing, shares, neil, commerce, thats, big, digital, marketing, strategies.
• One-Click Checkout Platforms: Which Option is Right For You? - We’re sharing & comparing the top one-click checkout providers & diving deep into how they can transform your customers' shopping experience.
  Topics: platform, click, payment, checkout, providers, oneclick, option, provider, customers, fast, sellers, right, platforms.
• Optimove raises $75M growth investment to manage customer-led journeys at scale - Optimove's customer relationship management marketing platform helps brands keep customers coming back.
  Topics: messages, techcrunch, customerled, data, scale, raises, journeys, customers, yakuel, company, growth, investment, summit, right, marketing, 75m, manage, customer, optimove.
• Prive has raised $1.7 million to build a more configurable e-commerce subscription platform - Prive, a months-old, San Francisco-based startup founded by two former Uber product managers, just raised $1.7 million in pre-seed funding to create what it describes as a far more customizable e-commerce subscriptions platform for D2C brands. The round was co-led by Patrick Chung and Brandon Farwell at XFund and Ben Ling from Bling Capital, with […]
  Topics: prive, uber, ecommerce, offerings, techcrunch, million, build, configurable, create, subscriptions, raised, subscription, platform, right.
• Product Launch Plan: 17 Tips to Ensure a Seamless Launch - If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.
  Topics: work, tips, messaging, team, social, users, launch, product, ensure, youll, sales, seamless, plan, right.
• Quora Ads: Are They Right For Your Business? - When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube?
  Topics: quora, quoras, users, ad, targeting, way, pixel, best, business, right, ads, advertising.
• Resources for Indigenous Entrepreneurs: Start on the Right Foot - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
  Topics: tribal, businesses, native, development, resources, indigenous, organizations, right, programs, start, indian, entrepreneurs, foot, business.
• Sendcloud Review: Is It the Right Shipping Platform for Your Online Store? - Shipping is a necessity for ecommerce stores, but it shouldn't be confusing, overly expensive, or limited to only a few carriers. That's why we like to recommend partnering with shipping providers: companies that offer premium shipping software, partnerships with multiple… Continue reading Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?
  Topics: returns, support, sendcloud, shipping, review, platform, online, branded, api, right, return, tracking, store, plan, rates.
• Ship with Confidence: How to Deliver on Customer Expectations - A better shipping operation means a great experience for customers & more sales with less stress for you. Not an expert? No problem. See top shipping options.
  Topics: usps, youll, items, products, shipping, best, customers, options, perfection, right, delivering, rates, woocommerce.
• Stonehenge Technology Labs bags $2M, gives CPG companies one-touch access to metrics - Stonehenge Technology Labs wants consumer packaged goods companies to gain meaningful use from all of the data they collect.
  Topics: bowman, data, techcrunch, company, metrics, labs, stopwatch, onetouch, companies, stonehenge, bags, cpg, team, right, ventures, gives, technology.
• Streamline Your Store’s Sales Tax With Avalara’s Automation Tool - It’s probably a safe bet that you didn’t get into business because you love complying with sales tax laws.  That’s…
  Topics: business, need, sales, help, customers, automation, spend, right, tool, streamline, state, avalaras, tax, states, stores.
• The 11 Best Cover Letter Examples: What They Got Right - Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!”
  Topics: company, letters, best, theres, right, culture, thats, hubspot, job, letter, cover, hiring, examples.
• The Beginner’s Guide to Offering Click and Collect for Your Ecommerce Store - Offer Click and Collect services to see your profits and revenue grow! Check out these businesses' click and collect strategies for ideas.
  Topics: pickup, businesses, collect, customer, ecommerce, right, click, customers, drive, orders, getting, store, sales, order, strategy.
• The Four Types of Research Design — Everything You Need to Know - When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions.
  Topics: right, types, design, problem, descriptive, need, research, know, product, researcher, data, variables, relationship.
• The Most Annoying Types of Ads & What to Do Instead [New Data] - A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether.
  Topics: right, revjet, annoying, consumers, video, data, study, types, instead, user, brand, popup, ads, ad.
• The Pandemic's Most Booming Businesses Might Surprise You - Consider ways to capitalize on the growth of certain industries during the pandemic.
  Topics: search, pandemics, booming, website, business, youre, surprise, online, right, businesses, great, sector, important, industry.
• The Price Is Right: 14 Strategies for Finding the Ideal Price for Your Products - Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have?More
  Topics: pricing, product, finding, price, strategy, prices, right, customers, products, higher, retailers, strategies, ideal, costs.
• The Right Answer to ‘What Do You Do?’ - Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress.
  Topics: answer, question, tell, whats, work, help, lived, usually, right, im, told.
• The Right Tools to Create Successful Social Media Videos That Convert for Ecommerce - People depend on social platforms to connect with friends, watch videos, make online purchases, and more. As internet connectivity continues…
  Topics: brand, need, product, convert, marketing, ecommerce, video, successful, videos, media, create, right, social, content, tools.
• The Ultimate Guide to Infographics - Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way.
  Topics: information, email, way, right, infographic, example, content, infographics, communicate, guide, marketing, ultimate.
• The best way to select a software vendor - As a company grows, so does its reliance on software. The right software drives efficiency and profits. It can lower employment costs. But software cannot become an obstacle. It cannot prevent a business from growing or evolving. When it does restrict growth, change your software.
  Topics: search, suitable, right, businesses, business, tool, software, select, ecommerce, does, way, vendor, best.
• This Is How Ecommerce Can Help You Build Real Wealth - Diversifying your income is beneficial for several reasons, and it's not as difficult as you might think.
  Topics: systems, wealth, need, business, streams, way, ecommerce, help, income, think, online, build, real, right.
• This Seafood Company Scaled 6X While Swimming Through Logistical Obstacles - From the coast of Maine to kitchens all across America, Mark Murrell and the Get Maine Lobster team have been shipping fresh lobsters and seafood for over a decade. In this episode of Shopify Masters, Mark shares his methods for shipping live seafood, managing exponential growth through logistical hurdles, and using content to build relationships with customers.More
  Topics: seafood, logistical, right, scaled, going, thats, lobster, 6x, maine, lot, think, great, obstacles, really, experience, company, swimming.
• TikTok Marketing Done Right - Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
  Topics: right, using, team, marketing, views, company, videos, hashtags, tiktok, branded, video.
• Toolio bags $8M in new funding to keep your retail shop fully stocked with the right products - Just as the supply chain side was getting more analytical and sophisticated, the global pandemic disrupted it and gave retailers an insight into just how connected to China they really were.
  Topics: toolio, retail, techcrunch, products, shop, fully, retailers, walmart, supply, right, company, planning, funding, capital, bags, stocked, daniyalzade, inventory.
• TouchBistro POS Review: Is This The Right POS For You? - If you've ever worked in a restaurant, you'll know that serving diners can be much more hectic than other forms of retail. Your staff has to handle multiple meals, tables, and customers, while working alongside online orders and deliveries, keep… Continue reading TouchBistro POS Review: Is This The Right POS For You?
  Topics: customers, software, right, orders, staff, offers, review, restaurant, pos, system, touchbistro.
• Turn Your Side Hustle into a Full-Time Gig with Shopify - How to build and scale a Shopify store.
  Topics: turn, shopify, youll, way, store, products, start, bundle, right, think, gig, fulltime, hustle.
• Types of Businesses: Which Legal Structure Is Right for Your New Venture? - Your business structure impacts personal liability, how you’re taxed, and more.More
  Topics: liability, state, taxes, corporation, business, types, corporations, company, venture, legal, right, businesses, personal, sole, structure.
• Umamicart bags $6M to deliver traditional Asian ingredients right to your home - Umamicart aims to be a one-stop shop for home cooks, offering staple products and pantry essentials, recipe inspirations and occasion-specific kits.
  Topics: market, delivery, umamicart, grocery, million, bags, 6m, ingredients, right, traditional, deliver, asian, techcrunch, xu, billion, food, cooking.
• Use These Two Tactics to Make Your Customer Experience Stand Out in 2023 - With the start of a new year, SMBs continue to look for ways to stand out over the competition in 2023- — and these two practices can do just that.
  Topics: teams, sales, marketing, customer, right, business, crm, smbs, stand, things, outreach, data, email.
• Visitors Seek Effortless Navigation and Design - Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.
  Topics: navigation, effortless, guiding, important, website, eyes, elements, zigzag, right, left, page, visitors, design, look, seek.
• Want to Learn Graphic Design? 9 Tips & Tricks for Beginners - We see graphic design at work every day.
  Topics: youll, likely, youre, right, graphic, tips, work, space, beginners, learn, designers, design, tricks.
• Website Traffic Down? How to Diagnose and Fix Traffic Drops - Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion.
  Topics: drops, email, sites, website, traffic, search, diagnose, users, right, site, fix, sources.
• Website Visitors Trust Concise and Well-Written Content, But Can They Trust Yours? - Key ways of acquiring and enhancing the unique skills needed for effective online content writing.
  Topics: wordy, visitors, words, content, website, concise, right, phrases, wrong, love, way, writing, wellwritten, world, trust, unnecessary.
• What Is B2B Marketing Automation Plus the Best Software - Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
  Topics: help, b2b, data, software, workflows, best, team, right, leads, audience, marketing, plus, automation.
• What Is Facebook CBO? Budget Optimization Done Right [Tutorial] - Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.
  Topics: budget, set, campaign, cbo, ad, ads, right, optimization, tutorial, sets, spending, facebook, algorithm.
• What is Context Marketing? Why It Matters in 2022 [+Examples] - While it's fair to say most marketers are on-board with the importance of content marketing, there's still an aspect of marketing that doesn't get as much love: context marketing.
  Topics: examples, matters, right, create, youre, offers, leads, smart, context, content, marketing, know.
• What is eCommerce in 2020: Expert Online Store Owners Explain - Ecommerce has seen explosive growth in recent years. Global eCommerce sales topped 3.5 trillion US dollars in 2020. As recently as a decade ago, consumers were wary of handing over their card details when buying products and services online. But today, electronic commerce transactions are the norm. There are four types of eCommerce: Business to […]
  Topics: business, customers, means, owners, ecommerce, right, expert, store, products, services, pivoting, online, explain.
• What the Future of Automation Looks Like (& How to Get Ahead Right Now) - A far cry from its early days on factory production lines, automation has entered into our organizations and found a place in the operations of every department — and it isn't going anywhere.
  Topics: looks, future, customer, work, automation, sales, ai, business, marketing, right, tools, ahead, data.