Top 2024 resources on sale
Best sale resource in 2024.
Learn more about sale to improve your e-commerce strategy.
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10 Marketplaces to Buy and Sell Ecommerce Sites
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Here is a list of marketplaces to buy and sell online businesses. There are established and specialty brokers to oversee the entire process, vetting the parties, determining market value, and ensuring secure transactions. There are also free and low-cost boards for buyers and sellers to find each other.
Topics: domain, profit, platform, marketplaces, buy, sellers, sale, sites, price, sell, contact, ecommerce, business, businesses. -
10 Ways to Make Your Next WooCommerce Sale
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Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test. Luckily, the early days of any business offer the perfect […]
Topics: products, sales, pins, sale, facebook, ways, way, product, customers, business, store, woocommerce. -
19 First Sale Stories to Inspire You
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So you’ve finally taken the plunge. You’ve started your own ecommerce store. You’ve spent hours deciding on what to sell, finding reliable suppliers and setting up your store. And now it’s time to make sales. But let’s be honest, this is the hardest part. “Build it, and they will come,” […]
Topics: inspire, shopify, dropshipping, ads, sale, took, products, sales, store, came, facebook. -
20 Top Selling Shops on Etsy
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Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
Topics: selling, shop, sale, jewelry, shops, sells, offers, leather, supplies, products, etsy, transactions. -
20 Top Selling Shops on Etsy
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Here is a list of the top-selling shops on Etsy, along with the number of each shop’s sales and admirers. Etsy’s top sellers offer products to get organized, favors for celebrations, design patterns to build from, and supplies for making your own jewelry.
Topics: jewelry, sells, supplies, transactions, sales, products, selling, etsy, charms, sale, shops, shop. -
250 retailers will compete against Amazon’s Prime Day, up from 194 last year
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Amazon’s Prime Day event, now in its fifth year, is no longer just a big sales day for Amazon — it’s become the official kickoff to back-to-school shopping season and a new sales holiday that extends across the web among rival retailers. And those retailers’ competitive response to Prime Day is bigger than ever this […]
Topics: deals, prime, shopping, parents, compete, techcrunch, amazons, retailers, day, sale, shoppers, sales. -
5 Flash Sale Website Examples: Key to Revenue Growth
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Attractive deals have been a part of good business strategy for millennia. The Internet only made it possible for these deals to be available online. And with that, it created unprecedented access and options to both sellers and buyers. How…
Continue reading 5 Flash Sale Website Examples: Key to Revenue Growth
Topics: store, sales, growth, website, sale, revenue, visitors, flash, examples, available, key, buyers, popup, page. -
50 Sales Goals For Your New Ecommerce Business After Launch
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Struggling to make your first sales? Try out these 50 sales strategies to get more customers and grow your revenue and profit.
Topics: customer, instagram, social, product, strategies, business, way, customers, sale, launch, sales, ecommerce, facebook, products. -
6 Brands That Used Social Media to Boost Their Subscriber List
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More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
Topics: facebook, used, boost, sale, list, media, social, brands, sent, subscribers, channels, promoted, subscriber, marketing, email. -
7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales
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In this article, we review scarcity marketing and urgency marketing tactics and offer 7 simple ways to use them to drive more sales.
Topics: scarcity, product, customers, urgency, messages, message, shipping, sale, sales, drive, purchase, ways, marketing, simple. -
A Beginner's Guide to POS Systems (& the Best Ones for 2019)
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When I studied abroad in Scotland last year, murmurs about the best restaurant in town echoed throughout my dorm complex all semester long. The joint was called Noodles & Dumplings, and despite its bland name, its cuisine was rumored to be packed full of flavor.
Topics: pos, cards, stores, cash, system, best, point, customers, guide, credit, systems, beginners, sale, inventory, ones. -
Adevinta is in acquisition talks
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Adevinta, the parent company of many leading European classified marketplaces, is in discussions regarding a potential sale. A consortium led by investment firms Permira and Blackstone is reported to have made a multi-billion-dollar offer. This information comes from the German Manager Magazine. Specific financial details are not disclosed, and the…
Topics: company, classifieds, kleinanzeigen, talks, acquisition, ebay, adevinta, brands, leading, schibsted, norwegian, sale. -
Alexa now notifies you when items in your Amazon cart or wishlist are about to go on sale
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Amazon is introducing a new Alexa feature that will notify you if an item on your wishlist or in your shopping cart is about to go on sale, the company announced on Thursday. Alexa will now notify users up to 24 hours in advance of a deal going live and then order it on your […]
Topics: feature, voicebased, amazon, items, techcrunch, alexa, smart, sale, wishlist, cart, order, purchase, notifies, shopping, notify. -
Amazon puts its own devices on sale early for Prime Day
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Amazon is kicking off today’s Prime Day a bit early. Although its annual sale technically begins at 12 PM PT / 3 PM ET this afternoon, it put its own devices on sale 12 hours early. The company is marking down its Alexa-enabled products like Echo, Fire TV, and Fire tablets, as well as its […]
Topics: devices, tv, puts, echo, prime, sale, smart, amazon, early, deals, day, members. -
Amazon sells over 175M items during Prime Day 2019, more than Black Friday & Cyber Monday combined
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Amid worker protests and antitrust investigations, Amazon’s Prime Day sales event carried on as usual — and that means it again set new records for the online retailer. This time, Amazon says Prime Day 2019 was bigger than both Black Friday and Cyber Monday combined, as Prime members purchased more than 175 million items during […]
Topics: amazon, devices, millions, cyber, day, prime, sells, black, members, sales, techcrunch, sale, echo, items, million, combined. -
Amazon’s Prime Day again became the biggest sales day in its history
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Prime Day has once again broken records. Despite serious glitches at its start, Amazon announced this morning that Prime Day 2018 grew to become the biggest shopping event in its history, beating out Cyber Monday, Black Friday, and the previous Prime Day 2017. Of course, this year’s Prime Day was longer – a full 36-hours, […]
Topics: day, devices, retailer, prime, members, amazons, millions, amazon, history, biggest, sales, sale, million. -
Best POS System for Restaurants (Oct 2021)
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Featured image by Alex Kunchevsky
Topics: pos, oct, youre, restaurants, point, system, weve, sale, best, heres, restaurant. -
Boost Your Store’s Performance and Pages with WooCommerce 3.6
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Much has been happening behind the scenes at WooCommerce since the release of 3.5 in October 2018. The team has been working hard on a variety of improvements that are now available in WooCommerce 3.6. Two key features will make your store load faster and provide a more engaging experience for your customers: Performance Improvements […]
Topics: products, performance, display, improvements, stores, boost, post, pages, filterable, sale, woocommerce, product, grid. -
Carrefour sale shifts the balance of power in China’s new retail battle
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Hot on the heels of Amazon’s decision to shutter its local marketplace, Carrefour — another global commerce giant — is switching up its approach to China, and shifting the balance of power between the country’s tech giants. Carrefour, which is Europe’s largest retailer, sold a majority 80% stake in its China-based business to Chinese retailer […]
Topics: tech, techcrunch, balance, billion, alibaba, deal, carrefour, shifts, stake, power, suning, jdcom, chinas, battle, retail, sale, tencent. -
China’s mid-year shopping festival sets new records
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Chinese e-commerce giants Alibaba and JD have set new sales records during this year’s mid-year shopping festival digital sale thus far.
Topics: sales, spending, festival, shopping, chinas, sale, consumer, sets, billion, midyear, jd, records, packages. -
Discounts Not Your Thing? Alternatives for Cyber Monday
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Not every business can offer deep discounts, but with a little creativity, they can thrive during the holidays. See 8 creative ideas to build buzz & grow sales.
Topics: alternatives, gifts, youre, discounts, thing, free, sales, customers, black, sale, offer, cyber, products. -
Disney’s cringe-worthy Baby Yoda merch goes on sale
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Who could have guessed an adorable, big-eyed baby Star Wars alien would have generated a ton of demand for toys? Apparently not Disney, which today started to sell merchandise based on The Child from new Disney+ show The Mandalorian, commonly known as “Baby Yoda”. The shirts, bags, mugs, and phone cases all feel…forced, like Disney […]
Topics: child, goes, merch, demand, techcrunch, isnt, wars, baby, merchandise, cringeworthy, mandalorian, sale, disney, yoda, disneys. -
European point of sale provider SumUp acquires customer loyalty startup Fivestars for $317M
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SumUp, a European-based competitor to Square, PayPal/iZettle and others that provide mobile-powered card readers and other sales technology to merchants and small businesses, has made an acquisition in the U.S. to dig deeper into that market and to expand the kinds of services that it provides to customers globally. The company has acquired Fivestars, which […]
Topics: small, startup, customer, technology, company, provider, fivestars, techcrunch, businesses, merchants, used, sumups, million, european, loyalty, sumup, sale, point. -
Facebook’s Kodi box ban is nothing new
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According to recent reports, Facebook has updated its Commerce Policy to specifically ban the sale of Kodi boxes on its site – that is, devices that come with pre-installed Kodi software, which are often used for illegally streaming digital content. However, the ban is not a new one – Facebook confirms its policy on Kodi box […]
Topics: facebook, facebooks, box, ban, tv, sale, devices, streaming, boxes, amazon, policy, kodi. -
Festive Season Sale In E-Commerce Portals Reported 28 Per Cent Increase
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The report also added that there was over 32 per cent YoY progress in festival order volumes for tier III cities and over 20 per cent progress in tier II volumes
Topics: yoy, portals, ecommerce, reported, season, cent, order, days, volumes, festive, volume, growth, increase, tier, sale. -
Hot Sale 2021: When is it and how to participate with your business?
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Yes, you still have time to register your store in this campaign.
Topics: hot, participate, amvo, page, using, business, buyers, sale, online, register, website, campaign, purchase. -
Hot Sale 2021: Which Brands Will Offer Discounts?
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The offer of products, services, promotions and exclusive discounts will be wide.
Topics: according, sales, brands, discounts, edition, participate, sale, list, offer, hot, online. -
How Amazon Got Americans to Spend $12.7 Billion in 2 Days Without Lifting a Finger
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It's time for a prime day post-mortem. Amazon Prime Day was bigger than ever. What's next for the world's largest retailer's shopping holiday?
Topics: lifting, amazon, sellers, sales, day, event, billion, summer, prime, sale, shoppers, spend, americans, finger, black. -
How to Create Sale Pricing With Elastic Path Commerce Cloud?
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Do you ever need the ability to set a sale price on products for events such as seasonal and clearance sales? As a catalog manager or merchandiser, you can easily override an original list price for a product, with a new sale price, without creating any new discounts, price books or catalog rules. In this article, you’ll learn more about pricing and how to set sales pricing in the Elastic Path Commerce Cloud business user tooling, Commerce Manager.
What Is A Price Book?
Before jumping into sales pricing, let’s first start by understanding how products and their corresponding pricing are managed. In Elastic Path Commerce Cloud, brands leverage price books to define prices in their catalog. A price book will contain a list of product SKUs and the prices you want to charge for those products. What’s great about price books in Elastic Path Commerce Cloud, is that it is completely decoupled from your catalogs. This means catalogs with the same hierarchies of products can be associated with different price books, making it quick and simple to create and manage catalogs for different customer segments (e.g. Loyalty status), business models (e.g. B2B vs B2C) and more.
Additionally, if your store supports multiple locales, a price book can also contain product prices for each of the supported currencies. Here’s an example of a price book in Commerce Manager demonstrating pricing that supports both the United States and United Kingdom locales.
Now that we have a basic understanding of price books in Elastic Path Commerce Cloud, let’s jump into Sales Pricing.
How Do I Set Up Sale Pricing With Elastic Path?
As previously mentioned, Sales Pricing is an advanced pricing option in Commerce Manager that allows you to override the original list price that was defined in your price book. Follow along with this short demo below to learn how to set this up in your store:
You can also follow along with the steps below:
Step 1: Navigate to Products under Product Content Management in the menu to the left.
Step 2: Search for your product by the SKU.
Step 3: Navigate to the Pricing tab at the top of the page.
Step 4: Scroll Advanced Pricing.
Step 5: Click “Add Sale Price”
Step 6: Select the price book you want the sale price to be applied to.
Step 7: Create a name for your sale price.
Step 8: Specify the period of time you want the sale price to be available for.
Step 9: Click “Add Sale” then “Save and Exit.”
Step 10: Navigate to Catalogs under Product Content Management in the menu to the left.
Step 11: Find the price book in which you applied the new sale price to.
Step 12: Republish catalog, by clicking “Publish” in the bottom right hand corner of the screen.
We hope this was helpful. Visit our demo library to explore other features with Elastic Path Commerce Cloud
Topics: sales, cloud, book, price, elastic, product, create, sale, pricing, commerce, products, path. -
How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses
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Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale!
Topics: buyers, marketplaces, sale, business, buying, sellers, process, shopify, buy, businesses, youre, online, sell. -
How to Get Your First Sale (Before Your Free Trial Ends)
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So, you wanna get your first sale before your free Shopify trial ends? This isn’t the time to come up with an idea for a publicity stunt or create an elaborate marketing plan. This is the time for creativity, high impact and quick turnaround. It’s not about getting rich quick, […]
Topics: store, need, products, sale, youll, ends, trial, product, groups, free, audience, sales, sell. -
How to Get Your First Sale In 30 Days: A Marketing Checklist For New Entrepreneurs
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Getting your first customer is a significant milestone for every entrepreneur. If you still need to make your first sale, try our 30-day challenge—complete with checklist—to start driving traffic and revenue.More
Topics: marketing, products, entrepreneurs, dont, days, drive, youre, sale, store, checklist, product, traffic, sales, online. -
How to Plan a Creative (and Profitable) Black Friday Cyber Monday Promotion
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More than ever, your offer will determine how effective your marketing campaigns are this Black Friday Cyber Monday. The good news is you don’t need to start planning months in advance or slash your prices to have a successful BFCM. With this guide and a few days of planning, you can put together and execute a profitable, creative promotion this holiday shopping season.More
Topics: order, product, customers, cyber, discount, plan, profitable, creative, bfcm, traffic, products, gift, sale, black, offer, promotion. -
How to Sell Across Channels and In-Person with Shopify POS Go
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During the Shopify’s Winter ‘23 Edition, we learned about the release of a product called Shopify POS Go. Now, Shopify has always provided a POS for free to all of its users (and you have the option to upgrade to…
Continue reading How to Sell Across Channels and In-Person with Shopify POS Go
Topics: devices, sales, channels, sell, pos, need, retail, point, selling, store, inperson, sale, shopify. -
How to Use Limited Time Offers to Drive Sales
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Last week, this appeared in my inbox:
Topics: youll, sale, sales, deal, users, product, offer, offers, page, limited, video, drive, consider. -
Insolvent Lesara fails to attract investor
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Things aren’t looking good for online retailer Lesara. The insolvent ecommerce player is searching for investors and it almost got one interested to take over. But at the last minute, that investor dropped out. Now, the inventory will soon be on sale and there are several parties interested in acquiring… Continue reading
Topics: investor, logistics, attract, fails, sale, retailer, omnichannel, parties, lesara, online, insolvent, interested. -
International Shipping: Everything You Need to Know to Deliver Beyond Your Borders
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If you're looking to grow your ecommerce business, expanding beyond your borders could be a great next step—but that means you need to figure out how to ship internationally. To do it well, you’ll need a strategy that works for you and your business. Here's how to get started.
More
Topics: need, international, youll, domestic, know, ship, sale, deliver, borders, cost, shipping, customers, shipment. -
JD Central launches giant online sale in Thailand today
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JD Central launches its online sale ‘JD Central 618 Super Joy Shopping Fest’ in Thailand today, potentially attracting shoppers wary of returning to malls.
Topics: sale, jd, central, thailand, shopping, super, products, campaign, online, today, launches, giant, joy. -
Kevin raises $65M as it charges ahead on account-to-account payments over point-of-sale terminals
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Payments remains a very fragmented business around the world: depending on where you’re buying or selling something (and whether you are selling online or offline) you will have different “standard” payment methods, currencies and settlement schemes and more. Today, a startup called Kevin that’s taking one piece of that puzzle — payments made from account […]
Topics: terminals, electronic, sale, tamosiunas, 65m, pay, raises, payments, kevin, card, physical, ahead, point, techcrunch, payment, accounttoaccount, charges, pointofsale. -
Last-minute Ideas to Increase Sales Over The Holidays
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Lots of posts about eCommerce over the holidays encourage you to get started early. We’ve published a number of these ourselves! But the good news is it’s never too late to set up a sale, discount, or deal in your store. As long as the holidays are still happening, you can take a few minutes to […]
Topics: lastminute, youre, free, ideas, shipping, sale, customers, woocommerce, smart, holiday, set, items. -
Lessons from a Friendly Bet: Beardbrand vs. Supply.co
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Patrick Coddou's company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We're both direct-to-consumer ecommerce merchants selling premium grooming items to males. We're competitors, in other words.
Topics: dont, friendly, sale, sales, need, supplyco, vs, lessons, im, revenue, bet, beardbrand, supply, email. -
MTN Gains Most Since 2016 at Start of $1.1 Billion Sale Plan
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Africa's largest wireless carrier looking to cut debt load. Raises medium-term revenue target to double-digit percentage.
Topics: sell, company, start, billion, mtn, plan, gains, sale. -
Maria Wik's 5 Tips for Automating and Organizing Your Online Business
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The business and lifestyle coach has mastered how to organically streamline an ecommerce shop.
Topics: automating, know, sales, business, wiks, leads, platform, online, organizing, tips, wik, sale, run, lead, maria. -
Naspers Made $1.6 Billion on the Flipkart Walmart Deal
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Africa’s largest company just chalked up another major investment coup.
Topics: sale, south, worth, billion, deal, walmart, company, naspers, cape, flipkart. -
News Cart for June 5th
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Hey ECF readers, This week in the podcast version I share some important thoughts I hope you’ll listen to first here followed by this week’s eCommerce and tech headlines below. – Andrew https://traffic.libsyn.com/secure/ecommercefuel/June-5-2020.mp3 Subscribe: iTunes | Stitcher In the News U.S. small firms leave $150 billion in coronavirus stimulus untapped A total of $660 billion was […]
Topics: operator, cart, employees, ppp, telecom, tech, weeks, presidential, 5th, plans, sale, billion. -
Nexi, the Italian payments giant, buys Germany’s Orderbird for $140-150M to expand its SMB strategy
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More consolidation is apace in the world of payments: Nexi, the Italian fintech that scooped up rivals Danish-based Nets and then Italy’s SIA to create a $12.5 billion European payments giant, has made another acquisition, this time to dig deeper into financial services for small and medium businesses in the region. It has fully acquired […]
Topics: nets, nexi, smb, company, services, italian, point, techcrunch, orderbird, expand, million, sale, strategy, germanys, giant, businesses, payments. -
Next Steps After The Sale: Your Guide to Small Business Shipping
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How you manage small business shipping, fulfillment, and returns can make or break your business. In the Amazon Prime age,…
Topics: offer, cost, rates, tips, sale, free, shipping, fulfillment, steps, small, rate, business, customers, costs. -
Nextdoor launches Sell for Good for easy donations to local nonprofits
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Nextdoor is launching a new feature called Sell for Good, allowing users to sell items on the neighborhood-focused social network and donate the proceeds to local nonprofits. CEO Sarah Friar said that since the pandemic started, conversations about donations have increased 7x on Nextdoor . “Communities are hurting,” Friar said. “People are looking to go […]
Topics: nonprofits, local, users, donate, techcrunch, sell, launches, easy, sale, paypal, support, nextdoor, good, donations, proceeds. -
Prime Day boosted other large retailers’ sales by 54%, says report
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Amazon’s Prime Day again broke records this year, but the sales holiday also boosted sales across the broader U.S. e-commerce industry. According to Adobe Analytics data released this morning, larger retailers – meaning those with over a billion in annual revenue – saw a 54 percent increase in sales on Prime Day, compared with an average […]
Topics: day, adobe, retailers, target, prime, boosted, online, shopping, large, sales, sale, app, report. -
Prime Down: Amazon’s sale day turns into fail day
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Update: Here’s how to get around Amazon’s error. Use smile.amazon.com. TechCrunch confirmed this workaround works. It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, visitors are sent to an error […]
Topics: work, amazons, prime, sale, fail, page, turns, amazon, retailer, day, landing, weeks, links. -
Shoes of Prey presses pause to select a business sale or pivot
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Shoes of Prey, a Khosla Ventures-backed shoe retailer whose website let women customize footwear purchases by selecting the color and material of the sandals or pumps they wanted to order as well as the size, has announced it’s stopped taking orders after almost ten years trading. The management team will now decide whether to sell […]
Topics: select, sale, shoes, business, website, pause, today, presses, weve, women, pivot, round, orders, prey, writes. -
Shopify POS Go Review – Everything You Need to Know
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Shopify recently launched its POS Go product: a solution that many merchants have been waiting for. In this Shopify POS Go review, we’ll explore how the device solves past issues with mobile sales and go into detail with use cases…
Continue reading Shopify POS Go Review – Everything You Need to Know
Topics: merchants, need, customers, shopify, case, device, sale, devices, point, pos, sales, review, know. -
Shopify acquires Tictail
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Ecommerce software provider Shopify has acquired the Swedish startup Tictail. The news was confirmed when merchants using Tictail tried to log in and got a message about the ecommerce platform joining Shopify. According to Breakit, online retailers using Tictail can move their store to Shopify until the first of April… Continue reading
Topics: shopify, startup, online, sale, platform, store, software, tictail, acquires, using, marketplace. -
South African tech and media conglomerate Naspers made $2.2 billion from Flipkart sale
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Naspers, the South African tech and media conglomerate, continues to have an incredibly hot hand when it comes to global tech investment. Famous for owning a huge chunk of the Chinese Internet powerhouse, Tencent and a big chunk of Mail.ru, Naspers just made $2.2 billion off of the sale of Flipkart to Walmart. The South African company had […]
Topics: companys, company, south, flipkart, sale, chunk, billion, online, african, naspers, conglomerate, tech, huge, media. -
Spanish bookstores unite against Amazon
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Todos Tus Libros is a new online platform, formed by more than 700 bookstores in Spain. Together, they want to unite against ecommerce giants such as Amazon. The independent sellers seek to gain a foothold in the online books market. Todos Tus Libros (“All your books” in English) wants to… Continue reading
Topics: amazon, response, users, bookstores, unite, spain, books, libros, sale, spanish, tus. -
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday
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Every Black Friday Cyber Monday (BFCM) presents a tremendous opportunity for businesses to reach new customers and generate more revenue. To help you sell your best we've put together a 27-point checklist to make this holiday shopping season your biggest (and most profitable) yet.More
Topics: bfcm, prepare, shopify, sale, sales, cyber, checklist, 27point, customers, youre, black, store, holiday. -
The Ecommerce Guide to Flash Sales (With Examples)
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In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%.
Topics: penney, guide, shoppers, flash, sale, ecommerce, product, sales, examples, check, audience, products, discount. -
The Ultimate Guide to AirPOS Point of Sale System (ePOS) – Complete Review
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If I want to see my retail business flourish, I must be shrewd on how I handle mobile transactions. As a merchant, this is the question which ultimately comes up. Is my enterprise fully fledged to require a diverse system…
Continue reading The Ultimate Guide to AirPOS Point of Sale System (ePOS) – Complete Review
Topics: ultimate, payments, airpos, guide, business, point, lets, need, sale, card, complete, vat, app, lease, system, epos, hardware, review. -
The eCommerce Catalog is Dead
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I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item. What offenses are these sites committing that make me shut down my browser, or head to a competitor?
A few examples: Quickly finding something in the size and color I’m looking for on the ‘virtual’ sale rack. Perhaps I’m not the only one who has had this experience, trying to identify what’s on sale in your size only to have the page cluttered with items that are your size but not on sale.
Or worse yet, when you are redecorating and go to a furniture site that has a ‘shop the room’ page, yet when you click on one of the products you are not taken to that style and color, but rather the generic product page. There you must sift through every color/fabric option to find what was promoted on that shop the look page. Shop the look, indeed… more like hunt for the look!
Most of these merchandizing no-no’s are a result of the commerce platform’s rigid catalog structure, that has brands adhering to what the technology dictates - rather than the platform supporting the ability for merchandizers to create the site experiences their customers want and need.
I first began my career in eCommerce at the start of the 2000’s. Back then, most organizations would create their product catalog by pushing the structure directly out of their ERP. Commerce Catalogs were built to support this type of rigid structure.
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However, most ERPs (then and now) are not built to support the experiences customers need and want, they are built to support internal business processes. And yet, in the many years that have transpired since then, that rigid catalog structure has not changed in virtually all commerce platforms.
So, what have organizations done to mitigate this problem. Exactly that: they’ve created workarounds, complex integrations, data replication, etc. When an organization wants to adapt their product experiences based on, let’s say, a new product offering, a flash sale, or any kind of merchandizing change, all those workarounds must be addressed. This results in a delay in getting those new experiences out to customers, affecting the ability to generate revenue.
Elastic Path has an alternative to this antiquated, rigid approach to product catalogs. Rather than accept that there is only one approach to managing a catalog, as other platforms do, Elastic Path has decomposed all the parts that make up a product and catalog experience, allowing our customers to create product and merchandizing experiences easily and efficiently, when they want and how they want, without relying on any complex workarounds to make it happen.
How are we able to do this? Each component of the catalog has been isolated into its own set of microservices, that can be managed separately. Merchandizers can create any combination of products they want into a flexible set of hierarchies. Price lists are managed separately from the product, so again, merchandizers can create multiple pricing strategies (to support loyalty pricing, for example). Then, with just a few clicks, a catalog experience can be ‘composed’ by choosing the hierarchies and price lists that the merchandizer wants to make available for their targeted customers.
Do you want to offer a new product range to your best customers first?
Create a loyalty hierarchy with those products, assign it to your loyalty catalog (alongside your standard categories). Then, simply apply your loyalty rule, and in just a few clicks, your best customers will have access to those new products.
Do you want to separate just a few size/color combinations from the master style into your sale category, without having to copy and/or remove them from their main category?
Easily done with just a few clicks (and no calls to IT!). Open your sale category, assign those select SKUs, and republish! Now your customers can easily find the products they want without having to sift through products that are not relevant to them. This ability to separate a ‘child’ product from its ‘parent’ is often a challenge and is typically solved with workarounds or another technology.
Remember that shop the look example? Doing this well is all about merchandizing the individual SKUs separate from their parent product. The possibilities are truly, quite endless once you have the flexibility to work with each individual component of the catalog separately!
My frustration as a shopper is somewhat born out of my experience with eCommerce platforms. I understand why some of the experiences I have online are the way they are. I’ve worked with many customers who have convoluted product data management practices, created so that merchandizers can create the experiences they want.
I’ve worked with customers who have tried to overlay other technologies on top of their commerce catalog to enable a better experience for shoppers. And I am not the only one. This collective experience, both with platforms and with our own shopping experiences, is what has inspired our product innovation team at Elastic Path to develop the world’s first truly Composable Catalog.
Topics: experiences, workarounds, product, ecommerce, customers, sale, products, catalog, support, create, dead, experience. -
This eCommerce Platform Might be the Easiest Way to Sell Your Products Online
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Sellfy makes creating and operating your online store easier than ever.
Topics: store, tools, youll, sell, customers, platform, way, sale, products, ecommerce, easiest, sellfy, online, subscription, plan. -
Tips for using your credit card during the Hot Sale
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Paying by credit card at the Hot Sale can be advantageous due to the additional discounts that brands can provide.
Topics: safe, using, card, tips, promotions, credit, sale, purchases, buy, payment, hot, online, pandemic. -
Travel booking app Hopper upgrades its valuation to $5B on secondary sale
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Hopper, the mobile travel booking startup and app that lets users book flights, hotels, cars, and — most recently — short-term home rentals a la Airbnb and VRBO, has been on a fast pace of growth in the wake of Covid-19 travel restrictions loosening up in the last year, with 70 million downloads to date […]
Topics: upgrades, booking, company, capital, revenues, secondary, companies, sale, share, valuation, 5b, techcrunch, hopper, services, travel, million, app. -
Try a Dwindling Discount for Black Friday Ecommerce Sales
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A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive ecommerce sales.
Topics: page, ecommerce, discount, try, hours, sale, dwindling, folks, notification, list, price, black, sales, video. -
Using Amazon to wind down a retail business
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There are many blogs on how to improve sales on Amazon. In this post, I’ll address the opposite: how to wind down and stop selling on Amazon entirely.
It is becoming ...
Topics: liquidation, amazon, inventory, sale, selling, price, stock, order, wind, using, business, retail, sell. -
Vestiaire Collective charity sale launches in Singapore and Hong Kong
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Vestiaire Collective is bringing its coronavirus charity sale to Singapore and Hong Kong this week after launching in US and European countries on April 1.
Topics: vestiaire, hong, collective, singapore, luxury, sale, kong, cheung, young, launches, charity. -
Vestiaire Collective launches coronavirus charity sale
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Vestiaire Collective, the online platform for pre-owned luxury fashion, has launched a charity sale to support the fight against coronavirus.
Topics: vestiaire, support, including, luxury, items, moss, launches, coronavirus, hospitals, sale, charity, collective, kate. -
Vinted considers raising 200 million euros
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Secondhand fashion platform Vinted is considering a secondary share sale, worth more than 200 million euros. The platform, which is currently operating at a loss, is looking into its capital structure. This means that is currently not planning an IPO. In 2021, the Lithuanian secondhand fashion marketplace made 118 million…
Topics: share, secondary, euros, company, ipo, sale, growth, vinted, considers, million, raising, losses, capital. -
Watch Global BFCM Sales in Real-Time with Shopify’s Live Map
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We completely re-imagined our Live Map for Black Friday Cyber Monday 2020, a real-time view of global sales trends happening across Shopify.More
Topics: map, sale, shopifys, sales, global, bfcm, watch, offset, business, commerce, shopify, live, realtime. -
Watch Global BFCM Sales in Real-Time with Shopify’s Live Map
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We’re excited to introduce our Live Map for Black Friday Cyber Monday 2018, a real-time view of global sales trends happening across Shopify.More
Topics: sale, merchants, bfcm, shopify, realtime, shopifys, unfold, sales, live, map, watch, global, black, shopping, cyber. -
What to Do Once You’ve Made Your First Sale
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Making your first sale is a big deal. Sit back, and enjoy the moment. You did it. You managed to convince somebody that they need your products enough to purchase them. And it was probably from a store that they might not have heard of before. Honestly, that’s exactly what […]
Topics: customer, youre, youve, sales, youll, sale, need, products, store, check. -
Why Losing Money on a Sale Can Be Beneficial
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The scent of a specialty soap from her honeymoon inspired Danielle Vincent to launch Outlaw Soaps with her husband Russ. In this episode of Shopify Masters, Danielle Vincent shares how they mastered soap making, content writing, and interpreting customer feedback to grow their business. More
Topics: customers, beneficial, thats, youre, soap, search, money, thing, think, business, going, sale, really, losing. -
Why You Can’t Wait to Create Urgency in Your Marketing
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Creating urgency leads to more sales and higher revenue — if you do it right. See 7 types of urgency, 7 ways to use urgency well, and 4 ways to justify it.
Topics: date, sale, urgency, wait, product, quantity, create, gift, limited, sales, cant, marketing, customers. -
Your Complete Guide to WooCommerce Coupons
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Discounts are a great way to motivate customers, move merchandise, & grow your store! Learn advanced tips, tricks, & tools to master coupons in WooCommerce!
Topics: discount, coupons, set, guide, cart, coupon, discounts, official, complete, items, woocommerce, sales, customers, sale, master. -
Zalora Basics label goes on sale
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Online fashion retailer Zalora has released its own label, Zalora Basics.
Topics: good, womans, fashion, basics, womens, sale, whites, wardrobe, label, goes, zalora, wear, collection. -
eBay launches Instant Selling, a new trade-in service for smartphones
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eBay today launched a new service to help users unload their old smartphones on its online marketplace. With eBay Instant Selling, as the service is called, consumers can list their device info, add images, then receive an instant voucher that can be used towards the purchase of a new device from eBay. They’ll also receive […]
Topics: ebay, smartphones, sale, tradein, instant, provide, selling, service, receive, device, phone, launches.