Top 2022 resources on sales

Best sales resource in 2022.
Learn more about sales to improve your e-commerce strategy.

• 20 Email Marketing Best Practices to Turn Campaigns Into Sales - Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers.  More
  Topics: sales, website, list, campaigns, text, marketing, emails, subscribers, turn, line, best, practices, email, send, readers.
• 2021 Cyber Week Trends Report: BigCommerce Merchants Achieve Record Ecommerce Sales - Following a record-setting 2020 holiday season, the retail industry has been eagerly waiting to see how 2021 holiday ecommerce sales…
  Topics: ecommerce, cyber, trends, holiday, achieve, record, shopping, customers, merchants, gmv, season, sales, bigcommerce, week, report.
• 2021 Singles Day: Record Sales for Subdued Event - China's Singles Day, previously a celebration of unbridled spending, had a very different tone this year. Thanks to the Chinese government, consumerism is no longer in vogue. Nevertheless, both Alibaba — whose founder Jack Ma started the event — and JD.com, its closest competitor in revenue, racked up record sales.
  Topics: million, prosperity, singles, record, billion, jdcom, growth, chinese, products, sales, alibaba, event, day, subdued.
• 46 Best Free Online Courses For Whatever You Want to Learn - Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
  Topics: social, media, business, sales, online, learn, course, free, need, strategy, youll, best, courses, marketing.
• 5 Steps to Level Up Your Social-Commerce Strategy - A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.
  Topics: socialcommerce, marketing, media, steps, ecommerce, customer, level, commerce, sales, million, shopping, strategy, brands, social.
• 6-Figure in Sales Before Launch and Building a Sustainable Future - After seeing the amount of waste created by single-use items caused by COVID-19, Miles Pepper and Martica Wakeman created re-fillable sanitizer dispensers made from reclaimed ocean-bound plastic and launched Sanikind. Backed by thousands on Kickstarter, Sanikind raised over $300,000 before its launch. In this episode of Shopify Masters, Martica shares the journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.More
  Topics: 6figure, really, youre, thats, sustainable, kickstarter, future, sanitizer, going, launch, lot, sustainability, know, product, sales, building.
• 8 Tips to Make the Most of Cyber Monday 2021 - As our shopping habits have moved online, so have our shopping traditions. While Black Friday is usually the biggest shopping…
  Topics: online, tips, marketing, day, drive, customers, holiday, early, consumers, shopping, sales, cyber.
• 9 Types of Influencer Marketing Campaigns - How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
  Topics: sales, marketing, build, influencer, influencers, campaigns, brand, campaign, drive, types, products, example, product.
• Acquire more skills to succeed with your business on the Good End - The Good End 2021 initiative offers courses to Small and Medium Business traders to improve their skills.
  Topics: topics, successful, sell, sales, business, small, acquire, online, end, good, succeed, skills.
• Advertisers Can Find Power in the Dark - Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark.
  Topics: marketing, month, content, company, sales, advertising, dark, advertisers, example, power, impact, customers, ads.
• An Affiliate-Marketing Program Might Be the Perfect Move - The affiliate-marketing industry offers an enticing opportunity for brands to connect with influencers and other partners, but how can entrepreneurs get the most out of it?
  Topics: traffic, tracking, program, create, marketing, generate, sales, offer, need, partners, affiliatemarketing, affiliate, perfect.
• Archive aims to put clothing brands in control of their secondhand sales - The company’s resale technology builds customized marketplaces for brands to incorporate a secondhand component into their businesses.
  Topics: resale, rowe, secondhand, sales, gittins, retail, brands, techcrunch, renta, aims, taking, clothing, óscar, company, archive, control.
• As EU’s VAT reform ramps up, marketplaces must focus on compliance to avoid tax risk - On July 1, 2021 there was a big change in the European Union’s Value Added Tax (VAT) law, impacting online retailers, marketplaces and their e-commerce businesses across the EU.
  Topics: sales, vat, thirdparty, online, regulations, focus, merchants, ecommerce, marketplaces, tax, eu, risk, reform, ramps, compliance, eus, techcrunch.
• Best CRM Software & Services Compared for 2022 - If you’ve been questioning the value of customer relationship management (CRM) software, you can stop now. A recent study by…
  Topics: team, crm, customer, software, compared, business, management, best, features, sales, services, email.
• Best Free CRM in the UK (May 2022) - The best free CRM UK companies can access is a crucial investment in the future of your brand. With the right customer relationship management tool, you can unlock the insights you need to strengthen your connection with your target audience.… Continue reading Best Free CRM in the UK (May 2022)
  Topics: access, free, sales, management, tools, customer, need, uk, marketing, support, crm, best.
• Black Friday Cyber Monday 2021: Data on $6.3 Billion in Sales - Black Friday Cyber Monday 2021 was the biggest to date, with Shopify merchants seeing a 23% increase in sales compared to 2020. Here’s everything the numbers tell us about how customers are doing their holiday shopping.More
  Topics: businesses, billion, customers, bfcm, data, canada, small, sales, independent, black, cyber, shopping, local.
• Charts: B2B Buyers Prefer Ecommerce - Observers sometimes claim B2B buyers prefer in-person purchases to online. Recent surveys, however, dispel that notion resoundingly. We explain in four charts.
  Topics: survey, mckinsey, inperson, stated, prefer, online, sales, respondents, b2b, charts, ecommerce, buyers.
• Charts: Ecommerce Share of Global Retail Sales - It's no surprise that the ecommerce share of worldwide retail sales has been surging. In July eMarketer estimated that share to reach 19.6% this year, a massive 42% increase from 2019. By 2025 the percentage will be 24.5%, according to eMarketer.
  Topics: increase, ecommerce, share, percentage, according, worldwide, charts, global, sales, emarketer, retail.
• Charts: Ecommerce in the Middle East (Stats and Outlook) - The Gulf Cooperation Council is a regional, intergovernmental political and economic union in the Middle East. In 2015, ecommerce revenue in the GCC was $5.3 billion, or just 0.4% of gross domestic product. By 2020, revenue had quadrupled to $21.6 billion.
  Topics: outlook, kearney, total, charts, gcc, east, roughly, ecommerce, revenue, middle, billion, growth, projects, stats, sales.
• Charts: Online Grocery Sales in the U.S. - Ecommerce will account for over 20% of U.S. grocery sales by 2025. That’s according to a new report from Incisiv, a research firm, and Mercātus, digital-focused grocery consultants. The study, “eGrocery’s New ...
  Topics: online, delivery, grocery, shoppers, charts, study, sales, curbside, pickup, shopper, preferred.
• Charts: Retail Industry Outlook 2022 - The pandemic reset global retail, hastening the shift to online shopping while exposing supply chain weaknesses. We analyze recent survey results from retail leaders on what to expect in 2022 and beyond.
  Topics: global, supply, industry, recent, sales, charts, ecommerce, deloitte, study, revenue, retail, warehouse, outlook.
• Charts: U.S. Retail Ecommerce Sales Q3 2020 – Q3 2021 - The outset of the pandemic dramatically shifted consumer buying patterns in the U.S. Since then, traditional retail has stabilized. We analyze in three charts ecommerce's share of total quarterly U.S. retail ecommerce sales.
  Topics: total, q3, united, charts, quarter, department, sales, commerce, retail, ecommerce.
• Charts: U.S. Retail Ecommerce Sales Q4 2021 - Fourth-quarter 2021 U.S. retail ecommerce sales increased but at a lower percentage than in-store growth. Thus the percentage of ecommerce to total U.S. retail sales decreased in Q4. We explain in three charts.
  Topics: total, department, ecommerce, charts, grew, electronic, retail, q4, sales, online.
• Customer Service Is the New Upsell - If your customers aren't satisfied with their experience, you won't be able to convert new customers. Here's a deep dive into how to turn ecommerce expectations into guaranteed sales.
  Topics: site, purchase, upsell, ecommerce, returning, customer, help, service, offer, sales, customers, customerservice.
• Customers’ Top HubSpot Integrations to Streamline Your Business in 2022 - The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.
  Topics: streamline, integrations, apps, marketing, platform, sales, data, sync, app, business, contacts, hubspot, video, customers.
• Cyber Week online spending down 1.4% to $33.9 billion as U.S. consumers shopped earlier this year - Consumer awareness of supply chain shortages and even earlier deals may have contributed to a slight decline in U.S. e-commerce sales during Cyber Week — the kickoff to the holiday shopping season that runs from Thanksgiving Day through Cyber Monday. Last year, U.S. consumers spent a record $34.4 billion during Cyber Week, up 20.7% from […]
  Topics: record, shopping, holiday, week, consumers, yearoveryear, online, sales, cyber, billion, shopped, spending, earlier, techcrunch, adobe.
• Digital Merchandising Best Practices - No argument that eCommerce sales skyrocketed in the last two years, as the world turned to mobile devices to buy everything from a week’s worth of groceries to a new couch for the family room. But even as the world opens up post-pandemically, eCommerce retail sales maintain the top spot on the leaderboard. Projections point to upwards of $7 trillion in sales by 2024. What’s happened to merchandising as we’ve made the shift from brick-and-mortar to a virtual store and cart? Plenty. How do you translate an in-store experience into an engaging digital one that leads a shopper to Buy Now sight unseen? Let’s dive into the world of eCommerce merchandising and find out how retailers create a path to purchase from the physical to the digital experience. What is Digital Merchandising? Also known as eCommerce or online merchandising, digital merchandising is the practice of marketing goods in the digital space. Just as you map product placement and displays in-store with branding considerations to draw the customer over, the same actions happen in a virtual store to entice the shopper from their chosen device. Product merchandising is about having the right assortment, and showcasing it at the right time to the right customer. You are essentially creating content; and given the 2024 online sales projections retailers can’t afford to sit this one out. Make a Plan & Get Campaigning You may have a number of goals for your business; you’ve targeted a specific sales growth percentage or doubling down on the number of promotions per month, or you’d like to grow your loyalty program for top spenders. Whatever the case may be, once you’ve set the goals it’s now time for strategizing. You’ve stated the what - now you need to flesh out the how. Personalization: It’s a New Day for Data Collection When it comes to eCommerce merchandising campaigns it’s ok to get personal. In fact, it’s mission critical. With the death of third-party cookies, retail marketers are forced to revisit how they collect data and lean in on first or zero-party solutions to power personalized shopper experiences. Research shows today’s shoppers care how you get their data and what you do with it. “Seventy percent of consumers like personalization, as long as brands are using data they’ve shared directly.” Source: Twilio A Common Personalization Trap: The Creep Factor There are many schools of thought on how much personalization is too much. I think we can all agree that ultimately personalization should best serve the customer and fulfill a need. Stepping outside the boundaries and creating an inaccurate assumption defeats the purpose of winning trust. For example, I’m a pet owner. I often browse and shop online for pet food and supplies and have tried the numerous subscription services based on this category But that also means over the years I’ve had to inevitably say goodbye to pets. Here is a snapshot of the types of personalization I could experience based on the data capture: Zero Party: The cat food you liked in our poll is now BOGO First Party: The pet carrier you browsed last month is on clearance Second Party: Congrats on the kitten! Need pet insurance? Third Party: It’s hard to lose a furry friend. Next time, check out our pet caskets and internment services You’ll notice as we progress through each scenario, the degree of personalization falls a bit further into the off-putting range. What you ideally want to do is solve a problem or create a convenience; not push the limits of knowing too much. “Personalization can mean a lot of things, so it’s important to understand what a marketer thinks it is and how it’s creepy. This can often clear up initial concerns. Then for us, the guiding personalization principle is to figure out if and how it adds value to the end user…” Source: Paul Munkholm, Kettle Interested in Learning More About eCommerce Merchandising? Discover 10 areas to optimize your eCommerce merchandising strategy for your business and more with our playbook. Go to Playbook Ecommerce Merchandising Trends and Tips to Consider Many of today’s digital merchandising tips and trends are based in AR/VR technology, embraced in greater numbers by Gen X and Millennial groups. A few examples of these tactics include: Virtual dressing or try-on rooms allowing shoppers to try clothing or makeup swatches from any device, wherever they are, before purchase “See it in your room” capabilities for furniture or décor accessories to replicate digitally what the item will look like in a shopper’s home or space (a useful deterrent from returns) Social networks like Pinterest and Instagram have leveraged this technology in their algorithms. Studying how they strategize and leverage it in the path to purchase in-app can be useful if you’re looking to see more AR/VR in play Implement 360 plug ins and enable virtual product tours across devices It really depends on your product assortment and what you’re able to invest in as far as technology – you need to assess what works best for your business. Bear in mind how critical it is for shoppers to get the same level of comfort and confidence they do from an in-store experience and a face-to-face conversation with a retailer - having a unique experience is key to engaging (and keeping) today’s shopper. Product Merchandising Product merchandising is key to all types of channels. And what eCommerce has shown us is the complexity around merchandising. In today’s eCommerce landscape retailers have multiple digital storefronts, complex pricing needs to reflect flash or scheduled sales, loyalty pricing, or bundling models. A Rapidly Changing Landscape Ecommerce changes rapidly so it’s important to be on top of what’s trending in digital merchandising technology and how that affects your customer. The in-store experience is not going away; instead the merging of the physical and virtual is now the combined commerce narrative. Operating and streamlining the experience in both worlds is becoming the norm. Above all – make it easy, friction-less, predictive, and personalized (appropriately), from discovery to purchase. Answer questions for your customers before they even know they had them. Build trust and confidence from the first time they click on your site or app. Make shopping with you an unforgettable experience they simply can’t do without.
  Topics: sales, pet, todays, merchandising, personalization, practices, digital, experience, data, ecommerce, best, virtual.
• Do you want to grow your online sales? CanastaRosa helps you through MyStore - This tool will allow you to reach 35 million customers through WhatsApp, social networks and the most important marketplaces in Latin America.
  Topics: grow, canastarosa, sell, helps, online, sales, canasta, withholdings, entrepreneurs, whatsapp, platform, rosa, mystore, service.
• Forest bags $8M seed round to acquire Japanese e-commerce brands - Japan has been the birthplace of traditional arts and crafts since ancient times. Craftmanship, meticulous attention to detail and balance of design and functionality have contributed to creating unique Japanese products like pottery, traditional fabrics, washi (paper), woodwork, glasses, bento-boxes and more.  This craftsmanship continues to be passed along from generation to generation and live […]
  Topics: seed, round, market, yuhara, japanese, acquire, products, 8m, japan, bags, sales, million, ecommerce, techcrunch, forest, brands.
• Freshsales Review (May 2022): Everything You Need to Know - Today’s Freshsales review is exploring one of the better-known customer relationship management (CRM) tools built specifically for sales teams. Offering extensive automation and intelligence, Freshsales helps companies to streamline their processes and close more deals. The functionality of Freshsales is… Continue reading Freshsales Review (May 2022): Everything You Need to Know
  Topics: sales, review, freshsales, team, crm, know, access, contact, custom, need, users, tools.
• From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle - Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.More
  Topics: business, going, right, sales, hustle, family, pans, journey, 7figure, able, things, product, thats, youre, lot, recipe, decadelong, really.
• From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales - In 2009, Brian Burke started to offer customers a trusted alternative to sell and buy refurbished Apple products. Originally operating on eBay, Brain migrated his business, RenewedMacs.com to Shopify to gain more control over the customer experience. In this episode of Shopify Masters, Brian shares with us the importance of personal branding, how he uses Linkedin to market his business, and his secret to achieving 6-figure monthly sales.More
  Topics: achieves, shopify, ebay, monthly, tech, apple, sell, im, reseller, customer, business, going, sales, lot, 6figure, thats, theyre, youre.
• Gartner Predicts 2022: B2B eCommerce Orgs Will Miss the CX Mark - Through extensive research and trend monitoring, industry analyst Gartner releases a report of yearly predictions. The blog series kicked off with a focus on their first prediction, the impact of unified commerce; while the second installment sheds light on how B2B eCommerce organizations are and should be tackling digital optimization with the customer experience at the forefront. Here’s what they had to say:  “By 2025, 60% of B2B sales organizations’ digital sales optimization projects will not meet customer experience goals because of focusing on operational targets only.” Data Collection Without Understanding or Intent Gartner finds that while data collection is indeed a driving force behind how organizations set priorities and goals, that information is not properly interpretated towards improving the customer experience. Best case scenario, an organization may adopt new technologies to automate sales or customer service functions but miss the greater opportunity for customer experience wins. The challenge, Gartner posits for these companies to make the shift from operationally focused to a customer-centric approach. While in pursuit of building the perfect data beast, they’ve lost sight of the customer; oftentimes missing the mark completely on where the customer really is on the buying journey. The remedy from the problematic process-forward to the customer-forward approach is an 11-step path on how best to build strong customer relationships. Gartner references a few key steps highlighting an active listening stance, and being open to stepping outside the conventional when it comes to the customer to better earn their trust. Analyst Recommendations To counteract the shortsighted effect of process or efficiency- based digital commerce, Gartner suggests the following for B2B eCommerce organizations as they move towards transformation: Adopt modern technology designed to meet the customer where they are such as conversational AI and engagement analytics; leverage the appropriate technology with the intent to better understand your customer Take an honest, open look at your KPIs to determine which are operationally driven versus CX focused Assess your CX initiatives to ensure balance; avoid organizational silos where CX doesn’t lead the charge towards a unified digital transformation   Looking for a B2B eCommerce Solution? Elastic Path is Transforming B2B Commerce Experiences Quickly & Efficiently While Driving Substantial Revenue Growth. Chat with an expert today to see how our flexible, composable solutions can speed up your time to market, reduce costs, and improve your customer experience. Talk with an eCommerce Expert Elastic Path Delivers on Multi-Channel Experiences One of the key advantages of choosing an Elastic Path platform for your B2B eCommerce needs is its flexibility across business models spanning B2B, B2C, and B2B2C. Navigating the complexities of each channel is a challenge; instead of piecing together fragmented solutions you now have the power and agility to control commerce capabilities in whatever space you’re in from a single platform. Consider the flexibility of creating unique catalogs across multiple markets, and delivering personalized account-based pricing. The focus moves away from simply order taking, to cultivating customer relationships with differentiated experiences. Check out our guide for choosing the right eCommerce solution for you. Read a full list of Gartner’s 2022 Predictions  and stay tuned for more highlights from their extensive research and survey findings.
  Topics: orgs, mark, path, b2b, digital, ecommerce, experience, customer, gartner, commerce, organizations, cx, miss, sales.
• Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C - Industry analyst Gartner released an eye-opening look at the digital commerce landscape, largely influenced from pandemic aftershock. Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. The results are in. Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Let’s take a quick look at some of the survey’s key statistical findings: By 2025, 75% of B2B manufacturers will sell to their customers directly via digital commerce   By 2023, 15% of medium-to-high gross merchandise value (GMV) digital commerce organizations will have deployed their own marketplaces, thereby creating a digital ecosystem on their path to digital business   By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities The New Normal: Digital commerce is becoming more mainstream. According to survey results, manufacturing leads the charge in B2B focused digital commerce initiatives. In an environment once dominated by retail, more industries across the board are adopting the digital path. Further point of interest is that as B2B businesses were hit hard by COVID-19, they were forced to adapt from a digital perspective at alarming speed to survive - or took the opportunity to accelerate their digital strategy given their new circumstances. Maturity influences decision making: Another key insight involves the digital maturity of buyers. As B2B buyers become more tech savvy, their experience expectations change. They expect more self-service options to avoid calls or emails and better business tooling; ultimately, they want a shift to a digital sales experience –an intuitive platform that anticipates their needs as a human representative once did. The drive to cut cost: So what is at the core of the shift to digital commerce? The Gartner survey points to 4 key drivers; one of which is cost savings, stemming from the automation of the sales process to a more self-service model. Cost savings is more on the minds of B2B organizations; in fact, according to the survey, almost three times as many B2B companies cited it as a motivator versus their B2C counterparts. Omnichannel experience remains a pain point: A major hurdle to achieving a robust digital commerce presence, as outlined by Gartner’s survey, is how a B2B company may struggle with the customer experience across channels.They struggle with the complexities and access to the tools for an optimized experience; if their existing customers can’t have a comparable, or even better than digital experience than what they currently have, they will not participate. This leads to additional insights gleaned from the survey on how B2B companies are increasingly looking for more composable solutions they can easily deploy and scale, especially those companies with large enterprise clients. Food for thought: additional survey statistics: By 2023, 80% of organizations using AI for digital commerce will achieve at least 25% improvement in customer satisfaction, revenue or cost reduction   By 2023, 75% of organizations selling directly to consumers will offer subscription services, but only 20% will succeed in increasing customer retention Take a deeper dive into the digital commerce landscape as it stands today by downloading your free copy.
  Topics: sales, customers, survey, surpassing, gartner, skyrockets, review, commerce, key, b2b, organizations, experience, customer, digital, revenue, b2c.
• Gradient, 10xFounders back Zowie’s no-code, e-commerce customer service tool - Customer service tickets tend to fall into the same few buckets — returns, refunds or quality control questions. Not only are these repetitive, but it leaves little time for customer engagement on more complex requests, like relaying information on products or helping a customer find the best product for them. Maja Schaefer and Matt Ciolek, […]
  Topics: ecommerce, nocode, zowies, gradient, service, techcrunch, customer, company, support, questions, 10xfounders, product, sales, tool, zowie, schaefer, looking.
• Harlem Capital leads seed into Because, an e-commerce enablement startup - Because provides a “Canva-like” editing experience for e-commerce managers to design and publish messages aimed at driving conversion rates.
  Topics: team, ecommerce, capital, shopify, seed, investment, website, sales, techcrunch, software, startup, enablement, stansbury, harlem, leads, companies, product.
• Headless commerce company fabric sews up unicorn milestone following new round - Fabric offers over 300 commerce APIs and associated framework to connect a company’s sales channel to one place and the ability to use the entire commerce suite or individual products.
  Topics: headless, company, techcrunch, commerce, million, following, masud, unicorn, sales, milestone, round, sews, fabric, series, product, platform.
• Holiday Shopping Fails – 2021 Sales Fall Short - Another holiday shopping cycle bites the dust, and the results are in: nothing for the record books. AdWeek reported lower projections, with the biggest returns projected for Cyber Monday. Amid supply chain issues and a national labor shortage, it seems shoppers made the bulk of purchases earlier in the season to ensure no disappointments on Christmas morning, as retailers offered deep deals as early as October to get a jump on the season. Not surprisingly the most sought-after items include high-definition TVs, next gen smartphones, devices, gaming systems, household appliances, and the latest toys for the kid, or the kid-at-heart, who has everything. A few key numbers and findings: Online sales reached $8.9 billion on Black Friday, slightly below last year, according to data from Adobe Analytics Physical store traffic rose from last year, but still well below pre-pandemic levels Buy-now-pay-later (BNPL) services are on the rise, and in recent months several major retailers now offer the option at point-of-sales both in-store and online Curbside pickup remains steady since the pandemic began, while other shopping behaviors have waned. According to Adobe, curbside services were used in 20% of all online orders placed on Black Friday. For the month of November, curbside services were up 78% from pre-pandemic levels in 2019 And now on with the show… Holiday shopping woes abound in the Twittersphere and among the TikTok nation, with pain points ranging from no inventory to coupon missteps, and overall lackluster shopping experiences. Here are snapshots of a few #fails: When the deal is really anything but: No availability for highly anticipated new product launches on the busiest shopping day of the year is in this shopper’s mind not just a fail, but one of epic proportions:   While some retailers do accept expired paper coupons, in the case of online codes for an on-demand service, it requires an extra step to chat with customer service when the code fails – or when you don’t even get to redemption because the offer is marked with an expired date. Inconsistency on sale models and pricing, whether intended or triggered by a glitch in your inventory system, damages the trust you work so hard to build with your customers. And when you do find that unicorn of a deal, your size seems to be the only dreaded out of stock: While this instance could be chalked up to tough luck, or maybe this shopper has niche taste beyond a 4K Ultra HD TV, a deeper dive could suggest you aren’t listening to what your customers want. Again, glitches can ruin the experience; especially when you’ve been led to believe you are “next in line”… Despite all the inevitable #fails along the way, many shoppers found they got exactly what they were looking for at the right price, either in person or online. I shopped Small Business Saturday by purchasing handmade items from some of my favorite local artists. But even if you didn’t have the best experience, some shoppers dug deep and found a certain amount of humor in the situation: And brutal self-awareness: We can’t forget our Black Friday shoppers who braved the in-store experience, only to find curious merchandizing decisions: (Video Source) And well, at least you aren’t this guy: (Video Source) That’s a wrap on holiday shopping 2021…it turned out to be more of a bear than a bull, one could say. Stay tuned for more insights and trends as we continue to navigate shopping habits in these unprecedented times.
  Topics: holiday, shopping, fall, prepandemic, service, fails, shoppers, sales, black, retailers, online, experience, services, short.
• How Boxraw’s Founder 3x Sales and Overcame A Broken 7-Figure Partnership Deal - Ben Amanna was endlessly bullied as a kid. At the age of 12, Ben turned to boxing as a safe haven. He became immersed in the world of boxing—from starting a boxing club and winning national championships to promoting live matches and exploring the business side of boxing. Ben’s expertise in the space allowed him to identify a gap in the athletic clothing market: sportswear for the boxing lifestyle. A serial entrepreneur, Ben left behind a lucrative business to launch BOXRAW, an apparel brand dedicated to boxing. In this episode of Shopify Masters, Ben shares how his company bounced back from a failed partnership deal and how he built a community of boxing enthusiasts using social media.More
  Topics: brand, going, trying, days, broken, lot, partnership, 7figure, boxraw, started, deal, boxing, really, business, overcame, founder, 3x, sales, boxraws.
• How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours - Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
  Topics: business, conversion, optimize, purchase, funnel, sales, create, potential, funnels, customers, leads, better, journey, customer.
• How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales - In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactoryPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify Masters, Eugene shares their strategy to finding eight-figure success in a high cost, low margin industry.More
  Topics: annual, keywords, actually, sales, product, generators, didnt, factorypure, scaled, products, lot, ads, theres, google, mastered, 8figures.
• How Fluide Weathered the Rise and Fall of Lipstick During the Pandemic - After falling during the pandemic, lipstick sales are on the rise once again. Here’s how one beauty brand is handling the trend.More
  Topics: fluide, products, fall, launched, sales, really, pandemic, weathered, lip, mask, rise, lipstick, laura.
• How Market Intelligence Will Make Your Marketing Team More Agile - When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese.
  Topics: market, team, product, information, research, marketing, intelligence, data, platform, agile, sales.
• How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales - Kristi Soomer created Encircled as a womenswear brand focused on sustainable, comfy, and stylish clothing designed as essential pieces for travel. Since launching in 2012, the brand has grown from designing for traveling light to living light, creating pieces that do more with less in customers’ closets. In this episode of Shopify Masters, Kristi shares with us the process of working with designers and how pitching her business on national TV propelled her business.More
  Topics: lot, stagnant, sustainable, started, brand, sales, really, rebuilt, thats, work, weve, bounce, customers, business, fashion, product, products.
• How to Automate Your Account-Based Marketing Strategy - Today, marketing is all about personalization.
  Topics: automate, accounts, software, tools, marketing, automation, strategy, sales, accountbased, content, target, abm.
• How to Build a Detailed Business Plan That Stands Out [Free Template] - While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you're almost destined to face significant challenges.
  Topics: detailed, free, template, company, need, business, market, street, sales, marketing, plan, stands, product, build, restaurant.
• How to Build a Sales Channel Strategy Around Your Online Store Without Losing Customers - We take a deep look into the different types of sales channels and how you can set your business up to be more resilient in the long term.More
  Topics: customers, strategy, channels, business, store, build, marketplaces, brand, sales, online, channel, losing, shopify.
• How to Calculate Marketing ROI [+Free Excel Templates] - If you can prove that your marketing activities actually made an impact on your business, you'll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer's dream, right?
  Topics: revenue, lead, excel, marketing, campaign, sales, cost, templates, roi, free, calculate, metrics.
• How to Create Marketing Offers That Don't Fall Flat - In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But gosh, isn't the word 'offer' so utterly vague and abstract? What the heck is a marketing offer, and what are the qualities of a good one?
  Topics: fall, dont, visitors, lead, form, offer, free, offers, flat, marketing, content, site, create, sales.
• How to Create Sale Pricing With Elastic Path Commerce Cloud? - Do you ever need the ability to set a sale price on products for events such as seasonal and clearance sales? As a catalog manager or merchandiser, you can easily override an original list price for a product, with a new sale price, without creating any new discounts, price books or catalog rules. In this article, you’ll learn more about pricing and how to set sales pricing in the Elastic Path Commerce Cloud business user tooling, Commerce Manager.   What Is A Price Book? Before jumping into sales pricing, let’s first start by understanding how products and their corresponding pricing are managed. In Elastic Path Commerce Cloud, brands leverage price books to define prices in their catalog. A price book will contain a list of product SKUs and the prices you want to charge for those products. What’s great about price books in Elastic Path Commerce Cloud, is that it is completely decoupled from your catalogs. This means catalogs with the same hierarchies of products can be associated with different price books, making it quick and simple to create and manage catalogs for different customer segments (e.g. Loyalty status), business models (e.g. B2B vs B2C) and more. Additionally, if your store supports multiple locales, a price book can also contain product prices for each of the supported currencies. Here’s an example of a price book in Commerce Manager demonstrating pricing that supports both the United States and United Kingdom locales.   Now that we have a basic understanding of price books in Elastic Path Commerce Cloud, let’s jump into Sales Pricing.     How Do I Set Up Sale Pricing With Elastic Path? As previously mentioned, Sales Pricing is an advanced pricing option in Commerce Manager that allows you to override the original list price that was defined in your price book. Follow along with this short demo below to learn how to set this up in your store:   You can also follow along with the steps below:  Step 1: Navigate to Products under Product Content Management in the menu to the left. Step 2: Search for your product by the SKU. Step 3: Navigate to the Pricing tab at the top of the page. Step 4: Scroll Advanced Pricing. Step 5: Click “Add Sale Price” Step 6: Select the price book you want the sale price to be applied to. Step 7: Create a name for your sale price. Step 8: Specify the period of time you want the sale price to be available for. Step 9: Click “Add Sale” then “Save and Exit.” Step 10: Navigate to Catalogs under Product Content Management in the menu to the left. Step 11: Find the price book in which you applied the new sale price to. Step 12: Republish catalog, by clicking “Publish” in the bottom right hand corner of the screen.   We hope this was helpful. Visit our demo library to explore other features with Elastic Path Commerce Cloud
  Topics: sales, cloud, book, price, elastic, product, create, sale, pricing, commerce, products, path.
• How to Create a Pivot Table in Excel: A Step-by-Step Tutorial - The pivot table is one of Microsoft Excel's most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you're not exactly an Excel expert, and pivot tables have always had a reputation for being complicated. The good news: Learning how to create a pivot table in Excel is much easier than you might've been led to believe.
  Topics: excel, sales, column, values, table, product, create, data, pivot, tutorial, tables, stepbystep.
• How to Create an Amazing Webinar in 2022 - Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world.
  Topics: content, amazing, topic, team, live, send, webinar, webinars, attendees, create, sales, questions.
• How to Increase Your Product Sales on Amazon Today - Maximize your full revenue potential on Amazon with these valuable tips.
  Topics: sales, amazon, customers, marketing, brand, buy, product, products, box, increase, business, today.
• How to Sell Home Decor Online: The Ultimate Guide - Home is no longer just the place we relax or sleep. The concept of homes as we know them has shifted—and consumers have adapted to it.
  Topics: guide, consumers, sales, sell, ultimate, brands, website, furniture, omnichannel, product, brand, décor, online.
• How to Sell on Facebook Marketplace and Facebook Shops in 2022 - New to selling on Facebook? In this detailed guide, we’ll explain the steps, costs, and tips for selling your products in Facebook Marketplace and Facebook Shops. Updated for 2022. More
  Topics: shopify, youll, marketplace, sales, buy, youre, shops, sell, page, store, facebook.
• How to Use Your CRM to Power Your Marketing - It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase.
  Topics: customer, power, targeted, crm, sales, social, email, marketing, data, customers, audience.
• HubSpot vs ActiveCampaign: Battle of the CRMs - When it comes to the best marketing software to help you manage your customer experience, there are two major players in town: HubSpot and ActiveCampaign.  HubSpot is a cloud-based CRM software (customer relationship management system) designed to help entrepreneurs align… Continue reading HubSpot vs ActiveCampaign: Battle of the CRMs
  Topics: battle, tools, activecampaign, hubspot, customer, sales, marketing, team, crm, engagement, vs, email, crms.
• Improving the Customer Experience with Amazon MCF for BigCommerce: Q&A with Amazon’s Abhi Tiwari - As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in…
  Topics: fulfillment, channels, qa, amazons, multichannel, orders, sales, mcf, amazon, bigcommerce, merchants, fulfill, tiwari, abhi.
• India’s Cars24, a used-vehicle sales platform, raises $400M, now at a $3.3B valuation, to double down on growth - With supply chains in the automotive industry continuing to be disrupted due to COVID-19, demand has surged in the used-car market. Today, one of the startups that’s seeing a lot of growth as a result of that is announcing a big round of funding to further tap the opportunity. Cars24, a startup out of India […]
  Topics: indias, india, growth, cars24, raises, million, vehicles, market, techcrunch, double, platform, cars, jangid, way, sales, company, valuation, usedvehicle, usedcar.
• Is Affiliate Marketing the Next Big Thing? - Ecommerce trends, the burgeoning creator economy, and marketing tech are invigorating affiliate promotion, boosting the effectiveness of an already powerful digital marketing channel. Affiliate marketing is not new. It has been around since the earliest days of the commercial internet.
  Topics: sharing, promotion, social, marketing, thing, sales, commerce, affiliate, affiliates, seller, ecommerce, big.
• Jumia reports record orders and revenue but investors remain unconvinced - Share sell-offs continued today in the wake of public companies’ earnings reports, proving especially significant amongst firms that benefited from the pandemic. While new and established public companies in market categories like software, fintech, gaming and social media witnessed significant declines in recent weeks amidst rising interest rates, growth-oriented e-commerce companies like Jumia are not […]
  Topics: investors, significant, jumia, sales, revenue, techcrunch, yearoveryear, earnings, record, reports, quarter, remain, million, unconvinced, loss, orders, jumias.
• Lula’s delivery tool gives convenience stores, pharmacies second sales channel - Lula helps convenience stores, pharmacies and consumer packaged goods brands use its zero-commission tools to establish a second sales channel and third-party delivery companies.
  Topics: lulas, tool, gives, gupta, delivery, online, sales, companies, convenience, ripple, second, stores, techcrunch, lula, ventures, store, pharmacies.
• My Favorite Ecommerce KPIs - Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
  Topics: rates, rate, open, ecommerce, sales, visitors, percentage, marketing, conversion, kpis, page, favorite, profit.
• Over 14,000 Etsy sellers are going on strike to protest increased transaction fees - If you’re in the market for funky trinkets and unique, handmade clothing, you might want to put off your shopping until next week. Starting today, more than 14,000 Etsy sellers are going on strike as the platform increases its transaction fees from 5% to 6.5%. “We’re hoping to get Etsy’s attention that we are fed […]
  Topics: protest, going, fees, sales, platform, techcrunch, petition, support, strike, million, increased, etsy, sellers, increase, transaction.
• Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce - To many people, e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products — and many do. Today, a startup called Productsup, which has built a platform that helps retailers navigate that landscape, is announcing $70 […]
  Topics: round, market, shopping, strategies, navigate, sales, retailers, channels, productsup, help, ecommerce, solutions, raises, techcrunch, world, companies, commerce.
• Revenue Marketing: What It is and Why It Matters - 91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them?
  Topics: efforts, goal, revenue, data, plan, metrics, matters, goals, marketing, campaign, sales.
• Rivian Write-down Moves Amazon to Q1 2022 Net Loss - Amazon posted a Q1 2022 net loss, its first since 2015. Contributor and financial guru Marcia Kaplan looks at the numbers.
  Topics: rivian, quarter, loss, company, prime, billion, net, q1, services, amazon, moves, sales, writedown.
• Sales Report: 2021 Thanksgiving Day, Black Friday, Cyber Monday - Sales for the three big U.S. shopping days were flat or slightly lower from last year. It's not surprising since retailers encouraged consumers to shop earlier due to expected product shortages and shipping delays. Buyers heeded the suggestion.
  Topics: cyber, thanksgiving, billion, day, sales, black, online, spent, consumers, according, report.
• Selling online, key for entrepreneurs at the end of the year? - According to data from the Mexican Association for Online Sales (AMVO), 5 out of 10 companies in Mexico are doubling their growth on the internet.
  Topics: key, sales, online, ecommerce, web, world, store, entrepreneurs, business, end, stores, mexico, high, selling.
• SoftBank leads $150M round for Firework’s shoppable video - Firework provides tools for retailers and consumer brands to tap into their own customer data to build engaging video experiences across their own digital properties and social channels.
  Topics: round, shoppable, live, softbank, livestreaming, fireworks, video, 150m, techcrunch, commerce, firework, market, investment, sales, leads, million.
• Stockly Review: Outsmarting Out-of-Stocks - In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. Stockly is a company committed to help keep the inventory of a number of ecommerce websites… Continue reading Stockly Review: Outsmarting Out-of-Stocks
  Topics: customers, sales, review, outofstocks, customer, products, stock, company, outsmarting, item, product, companies, stockly.
• Streamline Your Store’s Sales Tax With Avalara’s Automation Tool - It’s probably a safe bet that you didn’t get into business because you love complying with sales tax laws.  That’s…
  Topics: business, need, sales, help, customers, automation, spend, right, tool, streamline, state, avalaras, tax, states, stores.
• Taxdoo raises $64M to expand from tax compliance to a wider set of financial tools for e-commerce companies - With e-commerce becoming increasingly globalized, a company called Taxdoo, which builds API-based tools to help e-commerce companies with tax compliance and other accounting needs, is announcing a round of funding: $64 million, a Series B that the Hamburg-based startup will be using to expand further across Europe and to build what it describes as the […]
  Topics: set, expand, wider, ecommerce, sales, customers, financial, techcrunch, taxdoo, accounting, online, vat, tax, raises, tools.
• TechCrunch+ roundup: 3 views on Epic-Bandcamp deal, SPAC letdown, CIO sales strategy - You are more likely to close a sale if you have actionable insights into your prospective customer’s needs. But for enterprise software startups, this presents a special problem.
  Topics: alex, roundup, spac, epicbandcamp, venture, tax, money, wilhelm, techcrunch, strategy, sales, writes, companies, letdown, deal, public, tech, cio, views.
• TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4 - “You’ve got to spend money to make money” is a cliché, but if you’re building a company that hopes to compete in the cloud, it’s just a fact.
  Topics: dont, wilhelm, sales, virtual, alex, roundup, google, ways, techcrunch, recruiting, companies, stealth, crypto, cloud, kickoffs, q4, clouds, web3.
• The 4 Biggest Misconceptions About Selling On Amazon - Like it or not, it's the king of ecommerce. Here's how to win selling on Amazon.
  Topics: amazon, youll, biggest, search, advertising, brand, amazons, misconceptions, strategy, selling, sales, marketplace.
• The 5 Most Lucrative Ecommerce-Startup Categories for 2021 - Online shopping, already fast-accelerating prior to Covid-19, is now set to overwhelm in-store purchases in just a few years, but in which sectors should new-business entrepreneurs concentrate?
  Topics: billion, pandemic, increase, spending, ecommercestartup, growth, expected, fashion, categories, ecommerce, online, sales, lucrative.
• The Beginner’s Guide to Offering Click and Collect for Your Ecommerce Store - Offer Click and Collect services to see your profits and revenue grow! Check out these businesses' click and collect strategies for ideas.
  Topics: pickup, businesses, collect, customer, ecommerce, right, click, customers, drive, orders, getting, store, sales, order, strategy.
• The Best Ecommerce Content for Twitter - The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
  Topics: best, media, questions, content, polls, social, sales, products, example, twitter, followers, ecommerce.
• The Best POS System for Small Business (Apr 2022) - The best POS system for small business is a simple, affordable, and reliable tool for managing sales and in-person transactions. A point-of-sale system empowers businesses to take payments from consumers in-store and track the movement of inventory. With a leading… Continue reading The Best POS System for Small Business (Apr 2022)
  Topics: small, shopify, apr, online, sales, range, solution, tools, system, best, business, features, pos.
• The Complete Systeme.io Review and Pricing Guide - When it comes to selling online, automation is key. Rapidly scaling businesses often seek out all-in-one platforms to run and automate everything from email marketing to website building, membership site sales and landing pages. Systeme.io seems to have all of… Continue reading The Complete Systeme.io Review and Pricing Guide
  Topics: marketing, complete, review, automation, pricing, guide, sales, funnels, email, month, ecommerce, support, systemeio, online.
• The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform - Fashion e-commerce startup The Folklore Group today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new business. The startup’s new wholesale business, dubbed The Folklore Connect, will link luxury fashion brands in emerging markets to […]
  Topics: group, africa, startup, launches, brands, south, sales, rasool, secures, continent, ecommerce, million, platform, retailers, folklore, fashion, b2b, techcrunch.
• The Good End comes more digital than ever, your business cannot be left behind - Do you remember your reaction the last time you tried to buy something online and the page did not allow you to see all the options, or did not accept the payment method you were planning to use?
  Topics: social, customers, comes, products, left, business, online, digital, entrepreneurs, experience, sales, strategy, good, end.
• The One Data Insight That Doubled This Brand’s Sales - Talley & Twine is a premium watch brand built with intention and inclusion. It was founded by Randy Williams, an avid watch collector who wanted to bring more representation to the watch industry. In this episode of Shopify Masters, Randy shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.More
  Topics: really, sales, thats, things, doubled, able, talley, watch, going, watches, company, data, think, insight, brands.
• The ROI on AR: How Augmented Reality is Boosting Ecommerce Sales - It’s easier than ever to add AR and 3D experiences to your store. and data shows that shoppers are craving more personal experiences.More
  Topics: reality, using, sales, getting, used, products, product, ecommerce, 3d, richard, conversion, roi, ar, augmented, boosting, shopping.
• The Secret To Building a Profitable Sales Funnel With Ecommerce Expert, Ezra Firestone - Moving people from prospect to paying customer can be tough. This guide shows you how to use a sales funnel like a pro and secure more conversions in your online store.More
  Topics: images, profitable, product, ezra, buy, funnel, expert, sales, header, firestone, youre, add, secret, page, ecommerce, building.
• The Truth About Dropshipping: The Good, The Bad and The Ugly - Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store…
  Topics: does, business, shipping, actually, sales, ecommerce, supplier, cons, order, work, dropshipping, dont, products, product, pros.
• The Ultimate Guide to Service Level Agreements (SLAs) - At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process.
  Topics: slas, agreement, service, sla, goals, ultimate, guide, customer, level, marketing, agreements, leads, sales, goal.
• The growth of ecommerce in Mexico and the case of Redlemon - Redlemon's success is a reminder of the importance of e-commerce in business success.
  Topics: redlemon, growth, company, electronic, ecommerce, sales, online, technological, case, mexico, commerce.
• The most purchased products in El Buen Fin - The Good End is coming and we share with you the most popular products bought by the consuming public.
  Topics: buen, el, sales, pandemic, fin, purchased, interest, products, end, consumers, good, expected, according.
• Tidio raises $25M to automate customer service interactions - During the pandemic especially, it’s become overwhelming for small- and medium-sized businesses (SMBs) to answer all of their customer service requests. A Freshworks survey found that companies experienced a 71% increase in overall contact volume between February 2020 and January 2021, and expect it to increase further. At the same time, customers — while empathetic […]
  Topics: businesses, sales, interactions, customer, company, service, techcrunch, raises, automate, customers, 25m, gołas, increase, tidio, platform.
• Tips for Selling Ads in an Email List - Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
  Topics: selling, ads, list, source, sales, tips, insert, newsletter, content, email, unsubscribes, valuable, advertisers, subscribers.
• Understanding COVID-19’s Impact on Ecommerce and Online Shopping Behavior - By the second quarter of 2020, our lives as we knew them had changed significantly. But how have things changed…
  Topics: shoppers, social, effect, understanding, online, delivery, continue, ecommerce, sales, retail, shopping, trends, grocery, covid19.
• Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion. - On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same… Continue reading Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
  Topics: products, cyberspace, vanished, livestreaming, receiving, china, market, chinas, evasion, sales, viya, ecommerce, tax, influencer, livestream, kols, fine, product, shopping, taobao.
• What Small Ecommerce Sellers Need to Know About Economic Nexus - Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they…
  Topics: law, tax, economic, sellers, ecommerce, states, need, laws, state, nexus, threshold, property, small, sales, know.
• What is a Product Marketing Manager? Job Description and Salary - Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve.
  Topics: managers, product, salary, sales, research, potential, team, launch, description, marketing, manager, customers, job.
• What is social commerce ?: The new threat of internet sales? - Will social networks beat marketplaces? Are we talking about complementary channels or a new competition?
  Topics: threat, categories, social, ecommerce, type, purchases, purchase, surveyed, internet, sales, respondents, commerce, channel.
• What's a Competitive Analysis & How Do You Conduct One? - When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?
  Topics: competitive, market, products, content, whats, conduct, competitor, analysis, competitors, sales, marketing, product.
• Why CRM and Marketing Automation Need Each Other - Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.
  Topics: crm, work, automation, sales, need, process, prospects, lead, marketing, customer, software.
• ZMO.ai secures $8M led by Hillhouse to create AI generated fashion models - With breakthroughs in machine learning, it’s no longer uncommon to see algorithmically generated bodies that can move and talk authentically like real humans. The question is now down to whether startups offering such products can achieve a sustainable business model. Some of them have demonstrated that potential and attracted investors. ZMO.ai, founded by a team […]
  Topics: zmo, ecommerce, humans, working, sales, secures, techcrunch, led, virtual, hillhouse, fashion, create, generated, startup, companies, models, zmoai, customers, ai.