Top 2021 resources on sales

Best sales resource in 2021.
Learn more about sales to improve your e-commerce strategy.

• 20 Tools for Creating and Delivering Amazing Presentations - If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.
  Topics: pros, marketing, create, sales, pro, professionals, video, free, creating, tools, delivering, amazing, presentation, presentations.
• 2020 Cyber Week Trends Report: A Record-Setting Year for Ecommerce Holiday Sales - After much anticipation, Cyber Week 2020 has come and gone and one question remains: how does the pandemic year stand…
  Topics: week, cyber, consumers, shopping, pandemic, report, recordsetting, sales, yoy, ecommerce, holiday.
• 2020 Holiday Sales Wrap-up - Challenged by a pandemic and an unstable economy, online and brick-and-mortar retailers scrambled to salvage the 2020 holiday shopping season. Most merchants started offering discounts much earlier than in previous years to accommodate the changed shopping dynamics. This is my third consecutive holiday sales wrap-up, following installments in 2018 and 2019.
  Topics: retailers, billion, online, revenue, sales, season, wrapup, increase, holiday, saw.
• 2020 was a defining year for cannabis: What comes next? - Ross Lipson Contributor Ross Lipson is CEO and co-founder at Dutchie, an online cannabis marketplace. Ross possesses more than a decade of experience in advanced and equitable delivery services for a variety of industries, including online food ordering, and has executed two successful business exits. To say that COVID-19 has dominated the past year would […]
  Topics: dispensaries, online, comes, weve, legal, defining, space, sales, cannabis, industry, businesses, techcrunch, legalization.
• 25.5% of ecommerce in Europe is cross-border - The online cross-border market in Europe was worth 146 billion euros in 2020. This is an increase of 35 percent compared to the situation one year before. The cross-border share represents 25.5 percent of total online sales in Europe. The cross-border share is slowly increasing. In 2018 it was 22.8… Continue reading
  Topics: pandora, europe, crossborder, online, euros, sales, billion, total, place, hm, ecommerce.
• 27 Free Shopify Apps to Help You Build, Manage, and Grow Your Store - With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. But with so many options to choose from, we thought it would be useful to highlight 27 of the best free Shopify apps you can add to your store.More
  Topics: build, store, add, customers, manage, help, apps, product, products, create, grow, app, sales, shopify, free.
• 29% of German ecommerce generated by small businesses - 29 percent of German ecommerce sales are generated by small businesses with fewer than 10 employees. Compared to the situation in the entire German economy, small ecommerce enterprises are much more important for the total turnover in their sector. In 2018, small businesses (companies with up to 9 employees) accounted… Continue reading
  Topics: businesses, small, bevh, sales, shopanbieter, germany, ecommerce, generated, german.
• 4 Pillars of the New eCommerce Frontier Entrepreneurs Need to Embrace - The new frontier of ecommerce is full of rapid innovation. As the face of the industry changes, entrepreneurs must change with it.
  Topics: pillars, frontier, entrepreneurs, video, sales, voice, ecommerce, businesses, need, marketing, ar, embrace, social, shopping, product.
• 4 Simple Ways Your Ecommerce Brand Can Better Serve Customers In 2021 - Improving customer experience is one of the most valuable ways you can stand out.
  Topics: simple, brand, live, experience, online, site, sales, ecommerce, brands, ways, shopping, serve, better, customers.
• 4 Ways to Drive Product Sales from TikTok - Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
  Topics: drive, ways, users, ecommerce, ads, site, account, product, videos, store, tiktok, sales, profile, page.
• 5 Lessons Learned From Launching an Ecommerce Platform During the Pandemic - Customer experience is essential to generate online sales, along with these other cornerstone services.
  Topics: research, cost, ecommerce, launching, learned, lessons, stores, pandemic, online, platform, going, months, products, product, sales.
• 5 Retail Insights from a Covid Christmas - Holiday consumer spending offers insights into the retail industry, including ecommerce's continued growth, consumer spending, and customer relationships. 2020 has been extraordinary — the pandemic, natural disasters, and a divisive U.S. election. What follows are five insights from the 2020 Christmas season.
  Topics: online, sales, ecommerce, covid, spending, retailers, insights, pandemic, retail, money, christmas, shoppers.
• 5 Tips to Improve Your Online Store and Grow Your Business This New Year's Eve Season - Today, creating an online store can be considered one of the most important steps for any entrepreneur.
  Topics: eve, channels, online, grow, tips, business, sales, important, customers, current, help, website, season, store, improve.
• 5 Ways to Boost January 2021 Retail Sales - For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more. Here are five tactics to try.
  Topics: boost, pay, retailers, marketing, retail, sales, customers, offer, items, holiday, email, live, ways.
• 53% of Companies Increased Their Online Sales After Lockdown According to the Association of Entrepreneurs of Mexico - Ecommerce platforms have been used by companies throughout the pandemic.
  Topics: association, pandemic, sales, lockdown, according, digital, business, entrepreneurs, tools, online, asem, companies, increased, mexico.
• 61 Best Free Online Courses For Whatever You Want to Learn - Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”
  Topics: hubspot, youll, academylength, best, free, marketing, social, strategy, learn, course, business, sales, online, courses.
• 7 Quick Tips to Drive 2020 Holiday Sales - Consumers will rely on online merchants more than ever during this year’s holiday season. Here are seven tips for retaining shoppers and closing more sales. 7 Tips for the 2020 Holidays Integrate ...
  Topics: drive, payment, timer, quick, staff, shoppers, online, pay, paypal, trust, sales, tips, merchants, holiday, likely.
• 9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts - Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event?
  Topics: youre, content, marketing, webinars, audience, dont, hosting, according, attendees, experts, webinar, mistakes, presentation, avoid, sales.
• 9 of the Best Infographic Examples of 2020 - There's a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations.
  Topics: sales, used, infographics, content, marketing, information, visual, examples, infographic, best, help.
• Amazon opens local shop for Germany and Austria - Amazon is also jumping on the local train. In an effort to offer a more regional shopping experience, Amazon has launched a separate website section where small and medium-sized businesses from Germany and Austria can present their goods on Amazon. With Amazon Kleine Unternehmen customers can specifically discover products from… Continue reading
  Topics: smes, stage, mediumsized, sales, customers, separate, austria, local, germany, small, shop, amazon, opens.
• Attributing Sales to Email Marketing Is Not Always Easy - Attributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints, such as email, organic search, and social media. The better we understand the impact of each channel on conversions, the better we can optimize that channel for growth.
  Topics: google, easy, offer, email, analytics, sales, attributing, opens, address, codes, code, recipients, marketing.
• Automobile Sales Are Moving Online - For many consumers, a car or truck is the second largest purchase they will make after buying a house. In July 2020, for example, the average new vehicle price in the United States was $38,378, according to a Kelley Blue Book release. Despite the cost, automobile sales could be moving online.
  Topics: sales, online, fiscal, moving, automobile, revenue, ecommerce, vehicle, market, billion, automotive, carvana.
• B2B Lessons from 2020 - Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely become permanent.
  Topics: ecommerce, lessons, shifted, value, processes, digital, sales, pandemic, b2b, companies, systems.
• B2B’s Digital Shift Is Permanent and Incomplete - The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. The transformation is almost certainly permanent, changing how the companies operate. It's also incomplete.
  Topics: sales, video, sms, shift, b2bs, pandemic, mckinsey, b2b, chat, digital, permanent, incomplete, buyers.
• BVOH: ‘Merchants extremely dissatisfied with Amazon’s support’ - Almost eight in ten Amazon merchants in Germany don’t see the marketplace as a partner. But they also generate an average of 51.2 percent of their turnover through Amazon. German ecommerce association BVOH calls on Amazon to reform its relationship with merchants. It seems like most merchants that sell on… Continue reading
  Topics: selling, price, bvoh, support, dissatisfied, merchant, survey, merchants, amazons, amazon, relationship, sales, ecommerce, extremely.
• Berlin Brands Group’s sales grew 54% to €335 million - Berlin Brands Group, which acquires ecommerce brands and Amazon retailers, has had a good year. In 2020, the group’s sales increased by 54 percent to 400 million dollars, which corresponds to 335 million euros. Its profit was in the “mid-double-digit million range”. The brand group currently sells over 3,000 products… Continue reading
  Topics: berlin, ecommerce, organically, groups, group, euros, grew, sales, brands, total, million, shipped, items.
• BigBuy: turnover of €65 million in 2020 - Wholesale platform BigBuy generated a turnover of 65 million euros in 2020. And 90 percent of the B2B company’s sales shipped out of Spain. France and Italy accounted for most sales through this wholesale platform. All in all it was a good year for the Spanish B2B wholesale company, as… Continue reading
  Topics: turnover, bigbuy, million, france, company, wholesale, spanish, sales, euros.
• Black Friday online shopping comes in $9B, $3.6B on smartphones - Black Friday — the day that launched 1,000 other shopping holidays — may have lost its place as the “start” of the Christmas shopping season by now (it gets bigger and earlier with each passing year). But the day after Thanksgiving still pulls in a crowd of buyers looking for a bargain and remains a major […]
  Topics: start, smartphones, techcrunch, holiday, adobe, shopping, sales, 9b, 36b, comes, black, retailers, online, spent, billion, day.
• Bloomreach CEO: Future of Retail Is Marketplaces, Brands - Raj De Datta, CEO and co-founder at Bloomreach, said it succinctly, "The future of retail is marketplaces which require scale. But, the future of retail is also brands. The industry is seeing an explosion of small brands setting up shop online."
  Topics: future, small, retail, sales, retailers, ceo, marketplace, bloomreach, sell, brands, datta, ecommerce, marketplaces.
• Bol.com sales worth €4.3 billion in 2020 - Bol.com, the biggest online store in the Netherlands, has generated sales worth 4.3 billion euros in 2020. That’s way more than was expected by its holding, Ahold Delhaize. Of course, it has everything to do with the closure of physical stores in the Netherlands and Belgium. In the Netherlands and… Continue reading
  Topics: euros, bolcom, billion, delhaize, netherlands, target, worth, sales, online, ahold.
• Buy on YouTube? The platform is testing a sales tool - By clicking on the "super bag", users will be redirected to a purchase page where the products, related videos and sale options will be located.
  Topics: shopping, google, sales, products, bag, youtube, video, tool, users, buy, platform, wants, testing, videos.
• Charts: Shopify’s Share of Global Websites, Ecommerce Sales - Shopify launched in 2004 in Ottawa, Canada, when its founders were dissatisfied with existing platforms to sell their snowboarding gear.  Fast forward to 2020, and Shopify is a global brand. Total 2020 revenue will exceed $2 billion. Its common shares trade at roughly $1,000 each.
  Topics: shopify, websites, sales, sell, ecommerce, shopifys, dec, global, total, charts, revenue, share, roughly.
• China’s cosmetics startup Yatsen to buy 35-year-old skincare brand Eve Lom - In China’s cosmetics world, where foreign brands were historically revered, indigenous startups are increasingly winning over Gen Z consumers with cheaper, more localized options. One of the rising stars is the direct-to-consumer brand Perfect Diary, which is owned by five-year-old startup Yatsen. Yatsen impressed the capital market with a $617 million initial public offering on […]
  Topics: diary, skincare, brand, buy, million, yatsen, brands, sales, lom, startup, chinas, cosmetics, yuan, techcrunch, company, eve.
• Cross-border ecommerce in UK up 57% - Cross-border ecommerce sales from the United Kingdom saw a 57 percent year-on-year increase in 2020. Outbound online sales grew substantially from April up to the holiday period, with a significant spike starting in September. Ecommerce in the United Kingdom is known for its major local ecommerce companies. Nonetheless, 36 percent… Continue reading
  Topics: demand, index, ecommerce, crossborder, markets, brands, online, sales, uk, eu.
• Cyber Monday 2020: Here’s How To Conquer the Busiest Day of the Year - In 2019, U.S. online holiday sales reached $135.35 billion and average order value reached $152.95.The infamous Cyber Monday continues to…
  Topics: online, cyber, shopping, tips, site, sales, marketing, digital, create, customers, drive, holidays, holiday.
• Cyber Monday: Up to $12.7B will be spent online, marking biggest-ever US shopping day - Thanksgiving and Black Friday online shopping this year had big gains on 2019, but both still fell somewhat short of expectations in what is proving to be a good if more muted holiday shopping season without the usual physical crowds to help enforce COVID-19 social distancing and many feeling the economic strain of the health […]
  Topics: adobe, big, spent, thanksgiving, 127b, marking, shopping, billion, online, sales, figures, biggestever, day, techcrunch, cyber.
• DecksDirect, a Pure Retailer, Thrives - Industry pundits might say the future of retail is brands, manufacturers, and marketplaces. But don't tell that to Blair Budlong. His company, DecksDirect, doesn't own a brand, manufacture a product, or sell on marketplaces. And it thrives.
  Topics: dont, sell, customers, sales, thats, lot, decksdirect, deck, thrives, retailer, pure, products, weve.
• Despite pandemic, forecasts predict US online holiday sales increase of 20%-30% or more - Strong e-commerce sales are predicted to help lift overall holiday retail spending in the U.S., according to forecasts released today by the National Retail Federation (NRF) and eMarketer. Both firms expect to see overall retail sales growth during November and December, though the market may be impacted by slowing brick-and-mortar sales. Of the two, NRF […]
  Topics: growth, despite, pandemic, increase, billion, shopping, holiday, firm, forecasts, cyber, sales, techcrunch, ecommerce, online, retail, predict.
• E-commerce is Here to Stay and GoDaddy Websites + Marketing Can Help You Keep Up - Every business needs an online shopping upgrade.
  Topics: stay, small, marketing, social, godaddy, website, sales, sell, websites, online, ecommerce, youll, help.
• Ecommerce Product Releases: November 2, 2020 - Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on social commerce, discounted shipping, holiday deals, live chat, analytics, and content creation.
  Topics: customers, customer, releases, platform, ecommerce, ups, sales, merchants, product, analytics, shopify, announced.
• Ecommerce in DACH region surpasses 100 billion euros - For the first time, ecommerce in Germany, Austria and Switzerland (also known as the DACH region) reached a consolidated volume of more than 100 billion euros. The German-speaking ecommerce markets are now generating more sales than any other language area in Europe. In Germany, Austria and Switzerland, the average order… Continue reading
  Topics: region, ecommerce, surpasses, dach, online, billion, germany, worth, sales, austria, euros, switzerland.
• Ecommerce in Poland breaks records - The number of online purchases reached an all-time record in Poland last year. This has, of course, to do with the lockdowns due to Covid-19. But still, Poland was one of the fastest growing ecommerce markets in Europe. According to data from Statista, online spending reached 10 billion euros on… Continue reading
  Topics: share, billion, purchases, online, sales, ecommerce, reached, records, poland, breaks, polish, amazon.
• Everything to Know about Amazon Marketplace Sellers - Amazon marketplace sellers are diverse, spanning many countries, age groups, and reasons for participating. What follows is a summary of demographic and psychographic data about sellers.
  Topics: know, fba, marketplace, sellers, billion, amazon, sales, thirdparty, respondents, merchants, fbm.
• February 2021 Top 10: Our Most Popular Posts - Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in February 2021. Articles from early in the month are more likely to make the list than later ones.
  Topics: marketing, read, list, popular, tools, ecommerce, articles, content, google, sales, merchants, posts.
• Get to Know the New WooCommerce Home Screen - The latest WooCommerce release introduced a new Home screen, which acts as the headquarters for your online store. See how it makes store management easier.
  Topics: screen, tasks, working, notifications, know, access, store, important, woocommerce, shop, sales.
• How 8 Brands Mastered Marketing and Sales Alignment - I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams.
  Topics: alignment, company, data, teams, team, mastered, marketing, content, takeaway, brands, social, sales.
• How Do People Find You? Take Your Business Where Your Customers Are - Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or Cyber Monday sales, now is the best time to be online.
  Topics: business, digital, online, sales, store, customers, website, social, products, help.
• How FOMO Tactics Can Increase Ecommerce Revenue - The fear of missing out can harness human psychology in a way that actually benefits your business.
  Topics: product, online, revenue, social, reviews, users, increase, sales, products, ecommerce, tactics, site, fomo.
• How Influencer Marketing Drives Holiday Sales - Influencers have the power to help drive ecommerce sales the way old school media did in years past. Advertising on 1950s television and other mass media was successful because of the audiences. Today, the same thing may be true for influencer marketing.
  Topics: coupon, marketing, drives, video, voss, holiday, codes, audience, run, sales, vessi, influencer, vosss.
• How Three New Instagram Shopping Tools Could Help Marketers Boost Sales - For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.
  Topics: shopping, products, tools, help, content, marketers, checkout, live, shop, product, instagram, boost, brands, facebook, shops, sales.
• How To Choose the Right KPIs for Your Business - How can you tell if your company is growing?
  Topics: kpis, indicators, right, business, company, team, sales, key, metrics, performance, kpi, choose.
• How to Create an Amazing Webinar in 2021 - Creating a webinar is one of the best ways to engage with potential customers in an increasingly remote world.  Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and of course, more webinars instead of live events.
  Topics: create, webinars, sales, team, content, prospects, marketing, webinar, questions, live, amazing, send.
• How to Determine the Best Shopify Pricing for Your eCommerce Store - Choice. Some choices are simple, like what to have for lunch on Taco Tuesday. Other choices, like what to say when told your in-laws are coming for a visit, are not. Somewhere in between those two falls your choice of Shopify pricing. Not quite the minefield of your significant other’s parents, but not quite as […]
  Topics: transaction, advanced, fees, determine, sales, plan, shopify, ecommerce, online, best, pricing, shipping, basic, need, store.
• How to Generate Leads on LinkedIn, According to LinkedIn's VP of Marketing - As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part of your lead generation strategy, you might think you're all set. 
  Topics: content, sales, youre, generate, post, customers, youve, create, leads, vp, linkedin, linkedins, according, marketing, lead.
• How to Set Up a Dropshipping Store - Ready to create a dropshipping store? Learn the top tools you need to start serving customers fast! Plus, find out where to turn for free, friendly support.
  Topics: online, set, sales, products, wordpress, extension, woocommerce, store, platform, dropshipping, youre.
• Ikea stops printing its famous catalog - Ikea has made the decision to stop printing its famous catalog. For 70 years, it has been an inspirational guide for many consumers around the world. But times are changing, and so the Swedish company has taken this “emotional but rational decision”. It’s of course no surprising move that Ikea… Continue reading
  Topics: ways, printing, welcomed, sales, famous, company, sweden, catalog, stops, online, swedish, ikea.
• Increase Online Sales with Creative Mail - You need more than a storefront to find success online — you need great communication! Automate important messages to free up your day and boost your sales.
  Topics: emails, mail, increase, creative, customers, transactional, sales, store, woocommerce, need, online, wordpress, marketing.
• Increase Sales by Adding Chat to Your Website - People are shopping online more than ever, but they still want a personal touch. Deliver great service on the platform over a billion people use each month.
  Topics: website, plugin, messenger, increase, adding, add, sales, customer, facebook, facebooks, chat, online, customers.
• Kyklo raises $8.5M to bring electrical distributors online - Kyklo, a startup that helps wholesale distributors of electrical and automation products launch e-commerce stores, is announcing that it has raised $8.5 million in seed funding. The industry may sound a bit arcane, but it’s one that founders Remi Ducrocq (Kyklo’s CEO) and Fabien Legouic (CTO) know from having worked at Schneider Electric. Ducrocq said […]
  Topics: electrical, online, ducrocq, kyklo, distributors, products, ventures, sales, raises, techcrunch, bring, process, store, million, 85m.
• Last Year, Alibaba's Singles Day Shopping Event Sales Hit $1 Billion in 85 Seconds - This happened in spite of tariffs and other challenges to Chinese tech.
  Topics: billion, singles, hit, day, event, yuan, ups, seconds, sales, alibaba, festival, unfettered, worth, alibabas, shopping.
• Lessons from a Friendly Bet: Beardbrand vs. Supply.co - Patrick Coddou's company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We're both direct-to-consumer ecommerce merchants selling premium grooming items to males. We're competitors, in other words.
  Topics: dont, friendly, sale, sales, need, supplyco, vs, lessons, im, revenue, bet, beardbrand, supply, email.
• ManoMano’s sales are growing rapidly for its home improvement e-commerce platform - It’s been a year since I covered ManoMano, the French e-commerce platform focused on DIY, home improvement and gardening products. And 2020 has been a successful year as the company’s gross merchandise volume doubled to €1.2 billion ($1.45 billion at today’s rate). ManoMano’s sales are also accelerating as the company reported a 50% increase in […]
  Topics: manomano, sales, growing, represents, ecommerce, million, uk, platform, rapidly, improvement, company, manomanos, volume, segment, merchandise, techcrunch.
• Must-Know Tips for Taking Advantage of a Black Friday Unlike Any Before - As malls across the nation are still shut down and small businesses are holding on for dear life, the best way we can make an economic impact is through online shopping and putting our money where it's most needed.
  Topics: sales, help, shop, unlike, businesses, paton, black, shopping, sure, online, taking, advantage, tips, mustknow, gift.
• NetOnNet is biggest online store in Sweden - When you think about big online stores from Sweden, you can’t ignore H&M and Ikea. But these ecommerce giants aren’t the biggest online shops in Sweden. Last year, NetOnNet was the one with the biggest ecommerce sales in Sweden. Sweden is home to major (retail) brands such as H&M, Ikea… Continue reading
  Topics: online, netonnet, sweden, million, zalando, biggest, elgiganten, store, sales, euros, ecommerce.
• Newly funded Maisonette is becoming a go-to brand for fashion-conscious families; here’s how - Maisonette, a four-year-old, New York-based company, has aimed from the outset to become a one-stop curated shop for everything a family might need for their young children. That plan appears to be working. Today, the company — which launched with preppy young children’s apparel and has steadily built out categories that include home décor, home […]
  Topics: goto, maisonette, sales, families, techcrunch, childrens, funded, roccia, newly, mayer, company, customers, brand, durrett, working, fashionconscious, heres, market.
• No taxation without innovation: The rise of tax startups - Given the market needs for tax compliance, it’s somewhat shocking how poorly companies are being served by the majority of legacy software companies.
  Topics: states, indirect, startups, small, pay, innovation, jurisdictions, taxes, rise, tax, local, businesses, taxation, techcrunch, sales.
• Online Fraud in 2021 Is Booming - Fraud-prevention expert Uri Arad will give an exclusive, live-stream presentation to the CommerceCo by Practical Ecommerce peer-to-peer community on Thursday, January 21, at 2:00 p.m. Eastern Time.
  Topics: presentation, refund, online, commerceco, increased, members, ecommerce, fraud, quarter, booming, sales.
• Primark CEO: there’s no permanent shift to ecommerce - Paul Marchant, CEO of Irish fast-fashion retailer Primark, doesn’t agree with claims that the coronavirus has made shoppers move permanently to online shopping. He calls people claiming there’s an inevitable and permanent shift to ecommerce “wrong and naïve”. The CEO of Primark used these words in an article, called “Anyone… Continue reading
  Topics: retail, online, shops, town, ecommerce, physical, sales, shopping, permanent, shop, primark, feel, ceo, theres, shift.
• Sales Report: 2020 Thanksgiving Day, Black Friday, Cyber Monday - The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced online shopping with gusto during Cyber Week — Thanksgiving Day to Cyber Monday — with a big surge in mobile ordering.
  Topics: data, day, cyber, report, consumers, adobe, sales, black, online, according, thanksgiving, billion.
• Secret Sales: 4,000% month-on-month revenue growth - Online fashion marketplace Secret Sales has seen its month-on-month revenue increase by 4,000 during the Covid-19 pandemic. At the beginning of the outbreak, the UK company transformed from a flash sales outlet into a premium ecommerce marketplace. Secret Sales was founded in 2007 by brothers Nish and Sach Kukadia. In… Continue reading
  Topics: website, secret, monthonmonth, griffin, products, revenue, sales, marketplace, growth, flash, ecommerce, platform, online.
• Singles' Day Sales in China Hit $ 1 Billion in 85 Seconds for Alibaba - This happened despite the tariffs and other challenges to Chinese technology.
  Topics: online, billion, singles, china, hit, day, event, seconds, sales, alibaba, festival, products, worth, shopping.
• Six Ways to Drive Conversions and Increase Revenue at Checkout - You’ve worked hard on marketing — don’t lose customers right at the finish line! See how successful stores optimize their checkout for maximum conversions.
  Topics: credit, revenue, process, payment, conversions, later, sales, paypal, ways, drive, options, checkout, pay, increase.
• Skip Product Development: Learn the Steps to Starting a Reseller Business (Plus 5 Opportunities for 2021) - You don’t need a revolutionary new product idea to sell things online. In fact, you don’t even have to manufacture your own products to start your own ecommerce business. Becoming a reseller is a great way to start selling online without starting from square one.More
  Topics: skip, resale, reseller, learn, sales, starting, reselling, permit, plus, development, product, steps, products, vintage, business, opportunities, sell.
• Social commerce startup Elenas raises $6M and plans for international expansion - Colombian startup Elenas says it’s helping tens of thousands of women make money by selling products online. And today, it announced that it has raised $6 million in Series A funding. That’s on top of the $2 million seed round that Elenas announced last fall. Founder and CEO Zach Oschin said that demand continues to […]
  Topics: social, techcrunch, commerce, sales, startup, elenas, women, 6m, oschin, million, international, products, sellers, latin, plans, raises, entrepreneurs, expansion.
• TaxJar Spotlight: Simple Sales Tax Returns for Ecommerce Businesses - In this TaxJar review we discuss how TaxJar streamlines the sales tax process, educates businesses on sales tax & helps businesses file sales tax on time.
  Topics: returns, businesses, states, review, filing, tax, service, business, taxjar, simple, sales, autofile.
• Thank You Page Optimization: How Your Thank You Page Can Earn You Sales - There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You page.
  Topics: purchase, store, earn, information, social, order, page, optimization, customers, customer, sales, offer, thank.
• The 4 Key Signs Your Marketing and Sales Teams Aren't Aligned - I like to think of marketing and sales as the leads in a buddy cop movie. 
  Topics: departments, team, aligned, teams, marketing, signs, key, content, efforts, department, arent, need, sales, process.
• The Complete Guide to Firmographic Data - Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
  Topics: help, potential, organizations, companies, data, firmographic, information, company, market, guide, sales, complete.
• The Four Pillars of Omnichannel Strategy for 2021 and Beyond - In October 2020, eMarketer increased their 2020 ecommerce retail sales forecast from 20% growth to 30%, making an omnichannel approach…
  Topics: retailers, advertising, pillars, strategy, approach, channels, omnichannel, sales, bigcommerce, success, shipping, need, platform.
• The Marketing Strategy That Grew Sales 10x in 18 Months - Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.More
  Topics: strategy, 10x, things, going, really, months, doing, training, work, team, grew, marketing, way, okay, sales, hair.
• The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce - B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries.  Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017.  By 2020, that number is projected to eclipse $1.2 trillion.  B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases.  While surprising to many people, the fact is that selling fasteners, medical equipment, electrical components, and other business-specific products online dwarfs the volume of shoes, make-up, and music to consumers via the Internet. Recognizing this volume, more and more manufacturers and distributors in traditional industries are launching B2B ecommerce efforts.  Unfortunately, many companies don’t do their due diligence ahead of launching an ecommerce initiative.  This results in less than optimal ecommerce platform deployments, ineffectively structured organizations, and missed opportunities - which all create inefficiencies and stifle growth. This typically leads to the need to replatform which can be an extensive endeavor. By understanding these common mistakes, you can avoid the common pitfalls associated with implementing B2B ecommerce.  With this in mind, let’s look at three of the most common mistakes companies make when implementing B2B ecommerce—and what you can do to avoid them. Mistake #1: Failing to Define Your Requirements in Detail All too often, I see companies fail to put in the time required to create a thorough set of requirements for their ecommerce system, grounded in a solid understanding of business objectives. In doing so, these firms drastically increase the likelihood they will choose the wrong platform —which prevents them from being able to take full advantage of their ecommerce opportunity. Taking the plunge into ecommerce for the first time is an extremely time-consuming process. The last thing you want to do is have to replatform shortly after launching because you made the wrong choice to begin with. Because so much is at stake, it is imperative that you choose the right platform the first time—one you can live with for five to ten years, or even longer. The only way you can ensure this is done correctly is by extensively documenting your requirements up front.  Be sure to include information about features, workflows, pricing, contract support, flexibility, integrations, and more. Your company is not likely an expert in ecommerce, so choosing the right platform from the start can be a tricky and taxing process. Because of that, many companies outsource these responsibilities to companies that are experts in the space.  Yes, this requires additional upfront investment and time, but the ROI and risk reduction make it worthwhile. Mistake #2: Underestimating the Importance of the User Experience I have observed that B2B companies tend to have a nasty habit of putting up ecommerce storefronts that are difficult-to-use, bolt-ons to their existing ERP (Enteprise Resource Planning) systems, and simply expecting orders  to come flowing in. When they don’t, they either blame their customers or figure that ecommerce won’t work for them. They’re wrong on both counts. When implementing an ecommerce system, it’s critical to focus on the user experience (UX). Today’s B2B buyer expects the digital user experience to make their jobs’ easier, and reflect consumer-like online shopping experiences.  If the UX is poorly executed and the resulting web site is difficult to use, how can you expect customers to actually use it? Keep in mind that business buyers’ expectations are set by their personal experiences in buying from the most advanced ecommerce sites in the world. Retailers like Amazon continue to set the bar extremely high for online retailers—which includes your company, whether you like it or not.  While B2B web sites must accommodate B2B buying workflows and nuances such as customer-specific pricing, custom catalogs, and payment on credit terms, the foundational elements of a B2C web site are also critical to incorporate. If your site search, navigation, product details, listing pages, shopping cart, and checkout aren’t optimized to meet the standards of modern online buyers, your ecommerce site will not be effective. Invest heavily in building a desirable UX, and customers will keep coming back. Mistake #3: Neglecting to Involve Your Sales Team Your sales team is nervous. They hear the word “ecommerce” and they think competition and lost commissions. Fear isn’t warranted in the vast majority of cases.  However, many B2B ecommerce replatforming efforts are launched without input from the sales team—at least when  it comes to planning and implementation. As a result, a large amount of value is left on the table, and sales teams will fight against adoption of ecommerce among your customer base once you have launched your site. In reality, ecommerce is a force multiplier for the sales team by allowing associates to spend more time on strategic issues with key accounts.  An effective ecommerce web site eliminates time spent on low value, routine tasks such as entering orders or answering order status questions. And, if sales team members are commissioned for sales made to their accounts via ecommerce, economic incentives are aligned as well. Don’t keep your ecommerce replatforming initiative isolated to a few top executives or driven solely by the marketing team. Instead, use your sales team strategically.  Real value unlocks are available when selling channels are in sync, and getting the sales team involved early in defining your requirements and setting objectives will enhance your return when you launch. Benefits of Successful Replatforming The B2B ecommerce market is growing bigger every day. Frost and Sullivan projects that 27% of all B2B transactions will be conducted online by 2020.  Think about what this type of sales penetration could mean for your business.  Not only are sales transacted via ecommerce more efficient to process, but they often occur at higher gross margins.  Online sales also frequently represent incremental revenue – either via increased share of wallet from your existing customers or from new customers. Capturing these results for your company requires significant investment of internal and external resources. However, real return on investment exists for companies that diligently plan for and execute on this opportunity. Do it right, and you’ll be eating your piece of the pie in the near future.
  Topics: sales, mistakes, implementing, platform, site, team, b2b, ecommerce, requirements, companies, online, web.
• The Ultimate Guide to Sales and Marketing - Peanut butter and jelly. Puppies and the park. Beach days and ice cream.
  Topics: company, ultimate, customer, sales, critical, prospect, teams, guide, team, product, marketing, buyer.
• The impact of Covid-19 on ecommerce - 2020 was a challenging year for many. At the same time, ecommerce grew like never before. What can we expect from 2021? SearchNode published a new report on the latest ecommerce trends and the impact of Covid-19. Last year, SearchNode published a report on ecommerce trends in 2020. Of course,… Continue reading
  Topics: online, course, sales, ecommerce, physical, say, supply, companies, covid19, impact, retailers.
• This is the key for your business to be successful selling online - The pandemic accelerated the transition of many SMEs towards digital commerce, with mixed results because not all have been successful.
  Topics: key, selling, business, sell, internet, online, successful, mexico, knowing, smes, businesses, sales, market, store.
• Top 10 Best E-commerce tips to get more sales - Top 10 Best E-commerce tips for online stores  These ecommerce tips include some best methods of E-commerce marketing. It is the process of guiding online shoppers to an e-commerce website and luring them to buy the products or services online. E-commerce marketing can be super complicated. There are so many things you have to do […]
  Topics: tips, sales, ecommerce, best.
• Top 10 ecommerce in Austria makes up half of top 250’s sales - Things are looking well for the biggest online shops in Austria. The top 250 can look forward to double-digit growth. And the ten biggest ecommerce websites from Austria account for almost half of the top 250’s total online sales. Ecommerce in Austria is still performing well, probably this year also… Continue reading
  Topics: austria, 250s, total, million, makes, half, online, sales, shops, ecommerce, euros.
• UK Treasury explores online sales tax - The Treasury, the UK’s economic and finance ministry, is exploring options for an online sales tax. With this measure, it wants to shift the balance between spending online and in physical stores. British high streets are currently struggling due to the Covid-19 pandemic. There’s a massive boost in ecommerce in… Continue reading
  Topics: uk, treasury, explores, british, retailers, physical, shops, tax, sales, high, retail, online.
• US shopping app downloads on Black Friday reached a record 2.8M installs - Many U.S. consumers spent this year’s Black Friday sales event shopping from home on mobile devices. That led to first-time installs of mobile shopping apps in the U.S. to break a new record for single-day installs on Black Friday 2020, according to a report from Sensor Tower. The firm estimates that U.S. consumers downloaded approximately […]
  Topics: techcrunch, shopping, mobile, 28m, installs, record, black, downloads, sales, saw, retailers, app, consumers, reached, apps.
• Unraveling ThredUp’s IPO filing: Slow growth, but a shifting business model - What investors will be willing to pay for ThredUp is going to be very interesting. A bit like Oscar Health, it's a hard company to price.
  Topics: companys, techcrunch, thredups, thredup, unraveling, slow, consignment, sales, gross, shifting, sells, profit, outbound, model, business, filing, growth, ipo.
• Walmart Expands Marketplace, Challenging Amazon - Walmart’s U.S. ecommerce sales in the last quarter of 2020 increased by 69 percent year-over-year while its total sales grew only 7.3 percent. The message is clear: future growth will depend on ecommerce.
  Topics: sellers, expands, fee, amazons, products, sales, merchants, amazon, delivery, challenging, marketplace, walmart.
• Watch Global BFCM Sales in Real-Time with Shopify’s Live Map - We completely re-imagined our Live Map for Black Friday Cyber Monday 2020, a real-time view of global sales trends happening across Shopify.More
  Topics: map, sale, shopifys, sales, global, bfcm, watch, offset, business, commerce, shopify, live, realtime.
• What Business Can Learn from Supermarkets' Pandemic Playbooks - Adaptability can make or break your business.
  Topics: grocery, times, business, quickly, online, delivery, supermarkets, playbooks, learn, pandemic, experience, covid, customers, sales.
• What Is Market Share & How Do You Calculate It? - Growing up, I used to play "grocery store" with my sister. We'd go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically "buy" goldfish. You might be thinking, "What does this have to do with market share?" Well, let's say that I bought 10 bags of goldfish from various "companies" that my sister, mom, and dad owned. If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers?
  Topics: increase, customers, revenue, company, calculate, market, business, sales, industry, share, important.
• What You Need To Know About Lead Conversion [With Expert Tips] - So, you've designed a lead generation strategy and it's working. Your website visitors are coming to your website, filling out your forms, and boom, you've got leads. Now what?
  Topics: path, marketing, process, lead, email, conversion, sales, behaviors, know, tips, leads, team, need, expert.
• What is Marketing, and What's Its Purpose? - Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising."
  Topics: instagram, whats, audience, product, search, place, marketing, business, research, marketers, purpose, sales.
• What is Technographic Data? (And Why It Matters) - Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
  Topics: information, sales, potential, matters, technographic, companies, marketing, efforts, technology, help, data.
• What's a Competitive Analysis & How Do You Conduct One? - When was the last time you ran a competitive analysis for your brand?
  Topics: does, whats, competitors, marketing, competitive, conduct, content, sales, social, youll, product, competitor, analysis.
• Why You Can’t Wait to Create Urgency in Your Marketing - Creating urgency leads to more sales and higher revenue — if you do it right. See 7 types of urgency, 7 ways to use urgency well, and 4 ways to justify it.
  Topics: date, sale, urgency, wait, product, quantity, create, gift, limited, sales, cant, marketing, customers.
• Your Ecommerce Platform Can Help with That - The coronavirus pandemic has encouraged many entrepreneurs and small-business owners to either start selling online or significantly expand their ecommerce operations. Evidence of this trend can be found in Shopify's June 30, 2020, quarterly report. The company achieved a 28-percent increase in subscription revenue for that three-month period.
  Topics: help, customers, products, increase, sell, businesses, platforms, platform, sales, ecommerce, suhonen, online.
• ‘Ecommerce is lifeline for physical retail’ - Ecommerce has become a lifeline for many physical retailers in Europe that had to close their doors during the lockdowns. Now these brick-and-mortar businesses can continue their activities during the lockdown. With a second lockdown hitting many countries in Europe at the end of 2020, Ecommerce Europe conducted a new… Continue reading
  Topics: regarding, physical, lockdown, europe, sales, yes, ecommerce, lifeline, brickandmortar, saw, survey, retail.