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Top 2022 resources on search

Best search resource in 2022.
Learn more about search to improve your e-commerce strategy.

  • 10 Do-it-yourself SEO Tips to Save Money - A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.
    Topics: keywords, pages, traffic, save, doityourself, research, tips, search, content, money, links, seo, organic, keyword.
  • 11 Companies on Pinterest That Are Crushing It - If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.
    Topics: products, product, search, account, companies, crushing, pinterest, users, brand, brands, content, pins.
  • 16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes] - Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.
    Topics: content, search, page, keyword, avoid, web, fixes, mistakes, fix, text, visitors, easy, website, title.
  • 17 Free Tools for Color, Code, SEO, UI, More - Rarely do small-to-midsize merchants need to spend a lot of money to improve the appearance and performance of their ecommerce sites. Here are handy, free tools for color, code, SEO, much more.
    Topics: free, search, snippets, ui, tools, web, seo, tool, code, icons, color, lets, user.
  • 22 Top Local Business Directories - Claiming your company's profile on local business directories is an easy way to increase awareness, offer info on your products and services, create opportunities for positive reviews, and improve your search rankings. Best of all, the listings are free. Here is a list of local directory sites.
    Topics: business, free, businesses, premium, services, directories, claim, local, listings, search, directory.
  • 28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022 - There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
    Topics: monitoring, website, search, keyword, tools, google, auditing, links, mo, keywords, best, page, pages, seo.
  • 3 Keyword Tools for Search Intent - Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
    Topics: tutorial, transactional, search, informational, intent, keywords, tool, commercial, content, keyword, tools.
  • 3 Tools to Connect with Journalists - Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. Developing relationships with journalists can help.
    Topics: connect, journalist, results, know, reporters, topic, search, tools, twitter, outreach, journalists, locate.
  • 3 Types of Competitors to Watch (+ How to Find Them) - According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?
    Topics: businesses, solve, search, customers, competition, types, direct, ways, competitors, example, watch, identify.
  • 3 Ways Google’s Search Console Improves Organic Clicks - Google's Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings.
    Topics: search, ways, snippets, results, improves, position, console, ctr, organic, clicks, googles, page.
  • 4 Questions for a Prospective PPC Agency - Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed.
    Topics: recommendations, questions, accounts, prospective, work, performance, agency, account, ppc, manager, agencies, search.
  • 5 SEO Trends to Leverage in 2022 [HubSpot Blog Data] - Keeping track of SEO trends is like hitting a moving target.
    Topics: video, words, youtube, voice, leverage, seo, blog, content, page, google, hubspot, search, keyword, data, trends.
  • Achieve your independence by selling in Mercado Libre - Here we will tell you about their best practices so that you can implement them to achieve your independence by selling from Mercado Libre.
    Topics: month, missing, chinese, inventory, achieve, selling, mercado, independence, manufacturers, search, margin, products, libre.
  • Airbnb is reinventing itself — Brian Chesky tells us why - We sat down with founder and CEO Brian Chesky to discuss the release, where Airbnb is headed and how he's planning for the future.
    Topics: lot, techcrunch, individual, reinventing, chesky, think, kind, tells, world, search, goal, airbnb, little, travel, brian.
  • Are Google Ads SKAGs Effective in 2022? - Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
    Topics: groups, ad, keyword, google, skags, search, match, effective, phrase, skag, ads.
  • Benefits of Google’s Search Ads 360, Revamped - Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.
    Topics: google, revamped, googles, ads, include, features, benefits, management, advertisers, search, sa360, interface.
  • Best eCommerce Search Engine Providers - With exponential growth in global eCommerce sales, it’s mission-critical to offer the best solutions for your customers’ experience. The numbers tell us just last year retail eCommerce sales estimated $4.9 trillion, with forecasted growth by as much as 50% to 7.4 trillion by 2025. How fast can your customers find exactly what they’re looking for with minimal effort, plus the valuable insights gleaned from that search into your customers’ behavior. Mobile optimization plays heavily into how your customer searches, as well as synonym results and autocorrect, with the goal to help to your customer zero in quickly on what they’re looking for, or nudge them towards results if their search is non-specific. Site search capabilities go well beyond a bar at the top of your site. Think of site search is an engine fueling your customer experiences. It will inform and transform your digital commerce journey. You’ll want to look at a few considerations and common terms as you evaluate site search vendors: Scalability – your eCommerce solution must weather the unpredictable nature of an online marketplace. Your system must manage the highs of traffic and data without downtime and a total reliance on an IT team Faceted Navigation and Filters – visual cue to narrow down search functions by the desired category such price, size, color, etc. Natural Language Processing (NLP) – allows for brand name recognition or other identifiers in a product set so your customers don’t have to be exact in their search, yet still land on the desired result Zero Results – a fix to queries that come up short to reduce the dreaded bounce rates Artificial Intelligence – a significant driver in the future of eCommerce. AI is behind the highly personalized experiences your customer's demand Just like any partner in your eCommerce solution, a search vendor needs to align with your business needs and goals and integrate well with your existing system. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce Algolia Headquarters: San Francisco, CA Website: algolia.com Overview: With a search as a service model, their product indexes clients' sites and so the search task is far simpler. The benefits include an easy implementation and the ability to make changes quickly as needed. Algolia is known for their expertise in advanced search functionality especially useful for catalog management. Additional Resource: Elastic Path teamed up with Algolia and Contentful for an on-demand webinar on navigating and overcoming the barriers to the Composable Commerce approach. The presentation includes real life use cases and a Q&A.   AddSearch Headquarters: Helsinki, Finland Website: addsearch.com Overview: AddSearch customers report back the flexibility and easy integration of the product, and point to its cost-effectiveness and exceptional customer service for small business users.   Azure Cognitive Website: azure.microsoft.com Azure Cognitive Search is the only cloud search service with built-in AI capabilities that enrich all types of information to easily identify and explore relevant content at scale. Azure Cognitive Search service, provides indexing and query engine, persistent storage of search indexes that brands create and manage, and a query language for composing simple to complex queries. Bloomreach Headquarters: Mountain View, CA Website: bloomreach.com With applications for content management, site search, page management, SEO optimization and role-based analytics, Bloomreach is a central location for all players who manage customer experience to come together and intelligently drive business outcomes. Coveo Headquarters: Quebec, Canada Website: coveo.com Overview: Coveo touts search optimization for eCommerce applications, websites, and workplace enablement. Their solutions plug into any system regardless of tech stack; you can start from scratch or use their pre-built integrations. They score well with users for their analytics capabilities. Google Cloud Search Headquarters: Mountain View, CA Website: cloud.google.com Overview: Well-known market leader in search function. Using the powerful searching capabilities of Google, users are immediately able to enter their queries, look for contents and answers, and view search suggestions. Handshake by Perficient Website: perficient.com Handshake is a modern Search Connector Framework that takes the guesswork out of getting content to index. Handshake for Elastic Path gives users complete control over the flow of data from Elastic Path to multiple search targets, securely and flexibly. LucidWorks Headquarters: San Francisco, CA Website: lucidworks.com Overview: Founded in 2008, LucidWorks initially provided support and consulting services for the Apache Lucene/Solr open-source search project; they are currently the largest supporter of open-source search industry-wide. They offer search, discovery, and analytics solutions from two platform products. Sinequa Headquarters: New York, NY Website: sinequa.com Overview: Sinequa’s search optimization expertise comes from large organizations with complex information layers such has government agencies. They score well in the marketplace for a smooth integration process. Yext Headquarters: New York, NY Website: yext.com Overview: Yext offers customized search and discovery experiences based on natural language understanding and AI. Their real-time search analytics provide even more insight into how users are searching and what questions they’re asking. They are known in the market for their multi-format support capabilities. Site Search Informs the Journey – So What’s Next? With so many players in the market, you’ll need to evaluate who best works for you as far as your digital maturity, and how you’ve mapped out your digital commerce metrics and goals. Bear in mind how crucial the omnichannel experience is for the future of eCommerce. Meeting the customer where they are across multiple touchpoints with as little friction and effort as possible is the future and the now of digital commerce. A robust and intuitive search functionality is just the tip of the iceberg. For more information and insights on how to begin your eCommerce transformation, check out Elastic Path’s Replatforming Guide, or see what’s new in our Resource Library.
    Topics: customers, commerce, ecommerce, best, search, elastic, users, path, site, providers, engine, customer, service.
  • Charts: Q4 2021 Digital Advertising Spend - Digital advertising spend for physical products increased in Q4 2021 but at a slower rate than Q4 2020. In this week's charts, we show the spending levels across categories and platforms.
    Topics: advertising, q4, charts, report, search, shopping, growth, paid, spend, digital.
  • Charts: Top Global Search Engines - Search engines are an integral part of our everyday lives. Google, Yahoo, Bing, and others enable billions of consumers worldwide to locate the content they need quickly. For more than a decade, Google has dominated the industry, consistently processing more than 80% of worldwide queries.
    Topics: statcounter, users, search, charts, global, worldwide, queries, internet, assistants, google, bing, voice, engines.
  • Ecommerce Product Releases: January 17, 2022 - Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon.
    Topics: ecommerce, services, provider, commerce, product, platform, shopping, amazon, releases, brands, search.
  • France asks search engines and app stores to remove Wish - Several French ministers have issued a common statement announcing that they have asked the main search engines and mobile app stores operating in France to hide Wish’s website and mobile app altogether. Wish is a popular e-commerce platform that mostly references products from China-based merchants. It doesn’t hold inventory, as products are shipped directly from […]
    Topics: remove, stores, french, products, administration, france, dangerous, regulation, website, search, engines, asks, available, app, techcrunch, wish.
  • Free SEO Tools for Do-it-yourself Analysis - The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
    Topics: search, analysis, links, site, google, broken, page, multiple, problems, tools, doityourself, free, seo.
  • Google fails to overturn EU’s €2.42B Shopping antitrust decision - Google’s challenge to a 2017 EU antitrust finding against its shopping comparison service (Google Shopping) has been largely dismissed by the General Court of the European Union. It’s an important win for the Commission’s antitrust division, which — in recent years — has brought a string of enforcements against big tech, including multiple decisions against […]
    Topics: market, googles, overturn, decision, shopping, services, court, fails, google, eus, commission, search, general, antitrust, comparison, techcrunch, 242b.
  • Google sued in Europe for $2.4BN in damages over Shopping antitrust case - Google is being sued in Europe on competition grounds by price comparison service PriceRunner which is seeking at least €2.1 billion (~2.4 billion) in damages. The lawsuit accuses Google of continuing to breach a 2017 European Commission antitrust enforcement order against Google Shopping. As well as fining Google what was — at the time — […]
    Topics: techcrunch, search, damages, google, 24bn, europe, sued, shopping, googles, antitrust, results, commission, comparison, case, service, price, general.
  • Holiday SEO Tips to Increase Traffic During the Busy Shopping Season - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
    Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google.
  • How Content Drives Low-cost Ad Conversions - Content marketing is often associated with search engine optimization since the two disciplines can work hand in glove. But there can be a strong affinity between content marketing and advertising, too.
    Topics: ad, marketing, company, advertising, article, lowcost, conversions, drives, video, views, content, profile, traffic, search.
  • How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business - Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
    Topics: business, engine, search, marketing, media, social, advertising, help, grow, shopping, users, digital, ecommerce.
  • How Google Trends Improves SEO - Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
    Topics: google, seo, search, interest, related, query, shows, improves, queries, target, trends, topics.
  • How HTML Headings Help SEO - HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.
    Topics: google, headings, subheadings, structure, snippets, help, content, using, html, seo, search.
  • How Keyword Clustering Powers SEO - Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
    Topics: powers, single, editing, page, platform, keyword, seo, ecommerce, clustering, search, group, keywords, example.
  • How to Create Ecommerce Navigation That Increases Sales - When it comes to website design, navigation is often an afterthought, but it's actually beyond vital.
    Topics: sales, search, ecommerce, create, possible, header, products, include, increases, navigation, quickly, visitors, need.
  • How to Create a Location on Instagram (+ Reasons Why You Should) - Adding your location on Instagram is often an underrated feature for brands.
    Topics: add, search, location, create, reasons, facebook, click, created, custom, instagram, select.
  • How to Create an SEO Strategy for 2022 [Template Included] - Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.
    Topics: included, pages, keywords, blog, template, page, search, content, seo, strategy, create, business.
  • How to Develop a Great Business Website - Tips for creating an attractive and seamlessly functional online presence.
    Topics: site, online, develop, search, seo, customers, great, website, work, content, business, creating.
  • How to Diagnose Organic Traffic Losses Using Search Console - Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.
    Topics: links, pages, google, page, console, diagnose, search, using, traffic, losses, loss, organic, clicks, queries.
  • How to Do Keyword Research for SEO: A Beginner's Guide - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
    Topics: keywords, research, keyword, help, beginners, terms, marketing, content, topics, search, google, seo, guide.
  • How to Find your Dream Job in 2022 - Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified.
    Topics: career, work, resume, search, specific, company, job, youre, remote, companies, dream.
  • How to Generate Traffic from Google Discover - Google is not just a search engine. It's also a discovery engine. The difference is huge. Searchers have an idea of what they are looking for. They know what they need. But the discovery engine attempts to discern the interests of searchers regardless of their queries. In a sense, Google Discover informs searchers of what they need before they realize it.
    Topics: sites, traffic, google, searchers, pages, clicks, content, discover, search, generate, include.
  • How to Optimize Your Instagram Strategy for Search Discoverability - On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content.
    Topics: location, discoverability, search, optimize, post, term, posts, add, explore, instagram, tab, users, hashtags, strategy.
  • How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes - If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
    Topics: avoid, process, site, outsource, outsourcing, ask, keyword, correctly, help, common, business, content, seo, search, mistakes.
  • How to Perfectly Manage a PPC Campaign [Template] - In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet's overall sales.
    Topics: campaign, perfectly, ads, ad, keywords, template, manage, campaigns, ppc, google, search, youre.
  • - 38% of retailer traffic comes from organic search. And when you pair that up with the fact that 53% of shoppers state that they always research before purchasing to ensure that they are making the best possible decision, it's clear… Continue reading How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking
    Topics: tool, perform, ecommerce, using, pages, se, issues, website, page, ranking, seo, technical, search, audit.
  • How to Revive an Old Blog Article for SEO - Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.
    Topics: keywords, keyword, search, title, blog, image, post, seo, old, content, article, revive.
  • How to Start an Ecommerce Business: Build an Ecommerce Store - Starting an ecommerce business is as exciting as it is challenging. To help, we've put together a list of essential advice, compiled from Shopify's most popular guides and videos, on all the steps involved in getting a new online business off the ground.More
    Topics: products, marketing, need, ecommerce, store, search, product, build, start, online, business.
  • How to Use Google Autocomplete for SEO - Google autocomplete is a staple for identifying keywords to optimize organic rankings. The tool's functionality has expanded to include refinements and entities.
    Topics: googles, suggestions, search, query, seo, predictions, google, popular, classroom, autocomplete, searchers.
  • How to Write the Perfect Page Title With SEO in Mind - If you're asking "what is a page title in SEO?" and wondering how it can work for you, you're not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline.
    Topics: search, important, seo, perfect, titles, dont, title, mind, toaster, write, users, page, tag.
  • Hreflang Tags: The SEO Attribute for Content in Multiple Languages - Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?
    Topics: user, languages, content, engines, multiple, page, language, hreflang, search, different, attribute, tag, seo, tags.
  • In the Race Between Amazon and Google, Who Will Be Victorious? - Consumers are shifting from search-engine-based purchasing journeys to online marketplaces and other options.
    Topics: amazon, digital, google, commerce, victorious, consumers, search, purchase, retailer, race, significant, shoppers, online.
  • International SEO: How to Optimize Your Website for Other Countries - Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.
    Topics: countries, website, content, search, keywords, youre, right, language, seo, optimize, local, international.
  • Keyword Gaps Are SEO Opportunities - Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy.
    Topics: keyword, semrush, seo, report, opportunities, analysis, search, gap, queries, gaps, rank, competitors.
  • MarketerHire Exec on Freelancers, Content, SEO - Tracey Wallace is a writer turned content marketer turned SEO pro. She was the head of BigCommerce's content team and now serves a similar role for MarketerHire, a marketplace for freelance marketers, which launched in 2019.
    Topics: seo, freelancers, lot, marketerhire, exec, ive, search, need, tools, marketing, content, article, keywords.
  • My Favorite SEO Keyword Tools - Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
    Topics: keyword, google, free, tool, query, version, content, search, searches, chrome, tools, favorite, seo.
  • Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021 - Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference…
    Topics: search, breakthrough, really, patel, seo, right, click, site, seeing, shares, neil, commerce, thats, big, digital, marketing, strategies.
  • November 2021 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in November 2021. Articles from early in the month are more likely to make the list than later ones.
    Topics: articles, console, marketing, content, search, read, posts, email, snippets, merchants, popular, ecommerce.
  • Outbound Marketing In an Inbound World - Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an ...
    Topics: world, content, billion, ad, outbound, search, facebook, revenue, marketing, inbound, advertising.
  • Paid Search Drives Kuru Footwear to 2021 Success - Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming.
    Topics: drives, search, success, youve, growth, footwear, spend, pain, thats, roas, paid, youre, kuru.
  • Reviewing Google Ads Performance at Year-end - It's necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics. The review should include broader industry and economic developments.
    Topics: conversion, performance, report, google, revenue, ads, paid, reviewing, conversions, ppc, search, yearend.
  • SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022 - Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.
    Topics: glossary, website, search, link, webpage, engines, page, essential, marketers, terms, code, content, seo, information, know, text.
  • SEO Tools from Google and Bing - Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
    Topics: seo, tools, provides, search, url, site, console, bing, google, reports, webmaster.
  • SEO for Brand-name Queries - Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.
    Topics: search, queries, whats, brandname, control, results, searches, page, changes, brand, twitter, seo, google.
  • SEO for Google’s ‘People also ask’ - Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.
    Topics: laptop, seo, page, questions, search, results, pages, queries, googles, best, related, ask.
  • SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
    Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
  • SEO: 6 Critical Search Console Reports - Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
    Topics: shows, report, seo, reports, search, google, site, text, pages, links, link, performance, console, critical.
  • SEO: Drive Clicks with Video Rich Snippets - Video rich snippets are enriched organic search results in Google. They're an opportunity to generate more clicks, especially on mobile. Publishers often mistake video rich snippets with video carousels.
    Topics: organic, seo, rich, videos, clicks, snippets, drive, search, page, results, embed, youtube, video.
  • SEO: Google’s Video Carousels Are a Big Opportunity - Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
    Topics: google, opportunity, videos, carousels, target, seo, big, googles, youtube, search, queries, keyword, text, video.
  • SEO: How to Assess Keyword Difficulty - Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
    Topics: seo, google, competition, search, keyword, assess, keywords, query, email, number, ranking, difficulty.
  • SEO: How to Optimize Title Tags for Ecommerce - Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
    Topics: titles, ecommerce, search, query, page, seo, optimize, google, title, tag, searchers, tags.
  • SEO: How to Super Search with Advanced Operators - Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
    Topics: query, page, pages, google, word, search, operators, results, advanced, super, seo, site.
  • SEO: Keyword Research for a New Site - A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
    Topics: seo, page, tools, research, identify, keywords, keyword, search, given, site, ranking, sites.
  • SEO: Updating Content for Higher Click-throughs - Google claims that it shows dates in organic search snippets when its algorithm determines they would be relevant and helpful. In reality, dates are extremely common and have a big impact on click-throughs. Google offers clear guidelines as to how to communicate dates to its algorithm.
    Topics: dates, date, clickthroughs, updating, substantial, old, snippets, content, seo, higher, google, updated, change, search.
  • - Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you… Continue reading Sellzone Review – Everything You Need To Know
    Topics: sellzone, amazon, keywords, traffic, listing, keyword, product, products, review, search, need, tool, know.
  • Setting Up a Google Ads Dynamic Search Campaign - Setting up a Google dynamic search ad is straightforward. Even a novice can have a campaign up and running in a few minutes. This article is a step-by-step guide.
    Topics: google, dynamic, setting, step, target, ad, ads, pages, campaign, page, search, labels.
  • Stand Out From the Crowd With Cost-Effective SEO - Though many business owners understand the essential principles of search engine optimization, it's crucial to keep up with regular changes to stay on top.
    Topics: site, engine, website, consider, seo, stand, results, costeffective, search, engines, pages, crowd, content.
  • Structuring Google Ads Campaigns for Success - Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers may need to restructure their search campaigns.
    Topics: campaigns, google, broad, tables, ad, oval, search, match, structuring, modified, success, ads, coffee.
  • The 13 Best Marketing Channels for Growing Your Ecommerce Business - We’ll define what a marketing channel is, share examples of different channels, and walk through a framework for choosing the right ones for your brand. More
    Topics: marketing, alex, email, customers, channels, product, brand, best, ecommerce, growing, search, paid, business.
  • The 4 Biggest Misconceptions About Selling On Amazon - Like it or not, it's the king of ecommerce. Here's how to win selling on Amazon.
    Topics: amazon, youll, biggest, search, advertising, brand, amazons, misconceptions, strategy, selling, sales, marketplace.
  • The Beginner's Guide to Keyword Density - When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is "stuffed" with keywords?
    Topics: words, search, pages, tool, site, page, beginners, keyword, guide, keywords, density, seo.
  • The Best Ecommerce Content for Pinterest - Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece.
    Topics: products, videos, users, ecommerce, ideas, content, best, pinterest, unique, product, pins, boards, search.
  • The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
    Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
  • The Ultimate Guide to On-Page SEO in 2022 - On-page SEO has the power to bring countless new visitors — and customers — right to your website.
    Topics: page, content, site, seo, guide, website, keyword, search, ultimate, pages, elements, onpage.
  • The Ultimate Guide to SEO in 2022 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google.
    Topics: content, links, engine, page, google, ultimate, guide, search, engines, site, seo, pages.
  • Three Areas to Focus on Customer Service in 2022 and Win Online - A headline recently caught my eye, which highlighted the rising cost of delivering an ecommerce experience and how the days of going online for better deals may be shifting as retailers and branded manufactures start to raise prices online to improve margins. Working for a company that sells an ecommerce platform, it got me thinking about how this reality might impact online customer experiences. While there was almost a blind rush to get 100% online during the pandemic, businesses will no doubt be evaluating how they invest in ecommerce to support permanent shifts in buying habits. In 2021, buyers started to go in store/in person or continued embrace a hybrid approach like buy online and return in store, this had created more data that shows profits are better when buyers use brick and mortar commerce. The corporate bean counters that analyze spreadsheets will be pressing the business to push buyers down a more profitable path and likely begin question the value of ecommerce investments in favor of seeing recovery from more traditional channels. Others might view ecommerce as a risk mitigation approach for when the next pandemic hits and make sure there is something viable in place. And some may focus on how to cut costs across the ecommerce supply chain, with little thought on the impact to the buyer – hey it’s the new normal as we wait 6 months for a couch, right? However, real winners in all this will be the companies that look at ecommerce as part of a multi-channel customer service experience. Instead of grouping buyers into those that buy online and those that don’t, businesses will need to consider the following three segments: Those that prefer to buy online Those that prefer in person buying experiences Those that move almost equally between both experiences. Add to that a deep layer of buyer complexity for the hybrid buyer is how they move from online direct-to-consumer vs. online marketplace sites vs. in person buying. The following are three areas that companies should consider pulling in your customer success/customer service team to input on design ideas and optimize across multiple channels where ecommerce is involved. 1. Returns/Exchanges Always a hot topic around the holidays and certainly driving the discussion around the rising cost of ecommerce in 2021 is returns and exchanges. The impact of returned merchandize is having major cost impacts on businesses, but also some are seeing it as an environmental impact. “According to research firm Statista, the delivery car fleet could reach 7.2 million vehicles by the end of this decade, and total emissions caused by parcel and freight shipping are forecast to generate 25 million tons of CO2. In addition, the average commute time, including last-mile delivery, is expected to increase from 53 minutes in 2019 to 64 minutes in 2030.” (Source) “Approximately 30% of e-commerce sales are returned compared to 10% of brick-and-mortar sales, according to CBRE.” (Source) Data shows that consumers return more things bought online and if you think about the deliver chain for returns, the environmental impact of delivery is 2x and if you exchange something it is 3x – deliver the item, return the item, and deliver the new item. While companies focus on fuel efficient modes of transportation, it likely will take decades to offset the rapid rise in transportation required to support rising online buying behaviors. However, there is a customer service opportunity that elevates your brand, cuts cost and maybe even adds to an upselling model when enticing buyers into the store when returning an item. Providing incentive to take items ordered online to a branded store or reseller location can accomplish this task – but it can’t just be a reward model, brands can use this to connect ethical environment issues with buyers that find this more and more important. Buyers are choosing loyalty not just based on convenience, but also how the brand aligns with their personal values. Having the buyer bring back the merchandize themselves while on their way home from work or out grocery shopping will reduce the use of less fuel-efficient vehicles and packaging waste required to return an item. 2. Online Search The great thing about selling your goods and services online is your entire inventory is online for the buyer to find. The bad thing about selling your goods and services online is your entire inventory is online for the buy to find. Companies that are using outdated search tools (many of which are packaged with an “all-in-one” ecommerce platform) are missing an opportunity to provide a customer experience critical to generating that first sale and generating loyalty and referrals. By now, it's not a secret that search can drive revenue, but the experience needs to be optimized using more best-in-class tools (part of the composable commerce movement) and consider evolving buying stages when searching. Research circa 2013 showed that search was aligned to late-stage buyers coming to your site and driving higher conversions as a result. But that motion is dependent on the buyer already knowing your brand when they used the search function. With more and more buyers engaging with your brand online as a first experience, your search needs to be an experience versus just a means to an end – it needs to be fast; it needs to understand natural language and type tolerance, it needs to be able to pull in promotions and suggestions in a more engaging format, it needs to align with your catalog management layer to create dynamic and engaging filters to help refine how buyers find products.   Give customers a better experience with an Omnichannnel approach An Omnichannel approach to your commerce strategy will help you deliver a more seamless, frictionless customer experience, at every stage of the buyer's journey. Learn more with our complete guide. Read our Omnichannel Guide 3. Be proactive when there are delays One of my biggest pet peeves buying online is getting to the cart, or even worse, submitting an order to only to be informed that what you want is out of stock or will be delayed due to back-logs. This has become an even hotter topic in 2021 as the supply chain crisis has impacted so many buyers across all industries. Every online seller should make it their mission to create transparency on availability of items and when the buyer has accepted the terms that there will be a delay, proactively update them on status – even if the status is we are still working to get a delivery date. I can speak to this personally having recently ordered a new living room set. We were told it would take up to 10 weeks to get our living room set and we were okay that because it was the “new normal” for 2021. However, that timeline has moved out several times and the only way we know is we (my wife and I) had to call up the company for a status. It is frustrating to think that this company has banked thousands of dollars of our money and we are waiting on product with little to no communication – at least pretend that someone has eyes on our order and is working to get it fulfilled. Not to mention it is possible an alternative may have come up that is in stock and depending on our personal preferences, we might have upgraded to a more expensive set just to get it faster. Not only are there opportunities to improve the customer service experience, but companies could be leaving an upsell opportunity on the table. This will require orchestration across in-store, online, manufacturing and delivery – but knowing that is an area that needs optimization to cut costs, makes sense to include the customer support team into the project to find ways to integrate the buyer communication experience as well. What is interesting is this concept of helping the buy is nothing new. I worked at Herb’s Sport Shop in Hartford, CT back in the 90’s to help pay for college expenses. We had a very small retail floor – so we were limited in the merchandize we would have for customer to browse. The owner required that every customer that came in the door was greeted within seconds of entering – it was the owners only mandate. Most customer loved it as they could describe what they wanted and we help them find it in seconds and we would also upsell in a conversational way, “we have some new team apparel that would match the color on these Air Jordan’s perfectly”. We focused on making sure the customer got value from stepping into our store, we did not have the mall traffic as we were selling on “Main Street USA” – but we knew that every person that came into the store had value and we needed to maximize that experience and this is the principal that needs to be applied across every customer interaction if you want to win in a world of endless online options.
    Topics: win, delivery, areas, needs, ecommerce, customer, store, search, online, focus, buyer, service, buyers, experience.
  • To boost early-stage growth, adopt a jobs-to-be-done approach to marketing - Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.
    Topics: pages, approach, templates, tasks, marketing, growth, earlystage, techcrunch, search, jtbd, app, traffic, invoice, jobstobedone, terms, boost, adopt, framework.
  • Top 10 Things Customers Expect from Your Online Store - Customer experience is key to any online shopping scenario. Shopping behaviors dictate these experiences and if you’re paying attention to your bottom line there are a few rules to follow: 1. Omnichannel Experience: Allow your customers to shop any way they choose. What that usually means is a blended, omnichannel approach from discovery to purchase. Your customer may start in a brick-and-mortar store window shopping for their next couch, but the transaction may occur on a tablet as they settle in for the night streaming their favorite show. What that means for you isa consistently branded, fully optimized experience across all platforms. From store, to smartphone, to laptop, the experience is seamless. 2. Clear Shopping Interface: One of the key detractors for an abandoned cart is always a clean interface with the shopping cart in clear view. One of theUser Interface design champions is Amazon. With the uncluttered layout and icons (including shopping cart), the user is guided through their shopping journey from search to checkout. 3. Visual Appeal: In addition to clear focus towards checkout, shoppers respond to pleasing layouts (more UI driven design). A trend in the mobile commerce world is the adoption of integrated design. More and more apps are turning to animation and card layout design to entice the user to engage in any way they choose. Here is an example of the card layout design. 4. Robust Search: The larger your product catalog, the more important site search is to your ecommerce success. While it's rare to find an ecommerce site without a search box, it happens, even among some of the most famous brands. Search result usability is also important. Customers expect filtered navigation to further refine results by attributes that are meaningful to them (category, price, star ratings, color, size, etc.). Killer search result pages provide filters, the ability to sort results, prices, stock availability, large thumbnail images, product description snippets and add-to-cart/add-to-wish list buttons. When it comes to product search, Elastic Path partners with Algolia to enable product catalog sharing. Elastic Path offers the script to push the catalog from Elastic Path Commerce Cloud to Algolia. With an integration partner for functions like search, you ultimately build better user experiences with easy implementation and quicker speed to market. 5. Customer Reviews: Customer reviews are known to increase conversions by as much as 270%, with a majority of shoppers (82%) seeking out negative reviews. Word of mouth matters, and shoppers not only seek it out they clearly trust it. 6. Chatbots Shoppers: Prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. Aside from customer support, product suggestions are a chatbot use case to guide your customer towards purchase, much like a personal shopper. You may also see applications in weather, online banking, news, or even ordering a pizza. Chat is good for business. Research shows sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Read more about top chatbot providers in the market. 7. Personalization: With so much competition in the marketplace it’s important for brands to differentiate themselves with unique experiences. A growing demand for personalized shopping, often tied to social media, is highly sought after among online shoppers. With the ability to curate personal collections and browse influencer content, shoppers are enticed by product suggestions specifically tailored to their style. 8. Payment Methods: Allow customers to pay with any method they choose. Alternative payment options like digital wallet options from Apple, Google, or Samsung are widely accepted and favored for their touchless function. A growing trend in mobile payment is the BNPL (Buy Now, Pay Later) option from vendors like PayPal and Klarna. BNPL provides a broader payment solution for those on a budget who seek big ticket items. 9. Quick Page: Speed The albatross of all shopping experiences. The slow page load. You have a matter of seconds to impress a shopper once they arrive at your site. The good news is you have established metrics and UI/UX design methodologies in your corner to optimize the experience. 10. Easy Checkout: The checkout process can be tedious enough with entering multiple fields on a smaller smartphone screen. It’s frustrating to get so close to the “place order” finish line then have the burden of a forced account sign up. It most likely results in an abandoned cart. Create more options for shoppers by allowing them either path to purchase; create an account, or simply checkout as a guest.
    Topics: shoppers, customers, customer, things, store, shopping, cart, expect, design, online, search, payment, path, experiences, product.
  • Top Elastic Path eCommerce Integrations - An Introduction to eCommerce Integrations Like many other brands, your business is likely seeking to drive digital growth by providing best-in-class digital experiences for your customers. In that case, you've no doubt already heard about the benefits of Headless and Composable Commerce. While a Composable approach to eCommerce offers unparalleled flexibility and performance, the burning question "beyond the commerce platform, what else do I need?" A vital benefit of a Composable approach is the ability to integrate best-of-breed third-party solutions for services like search, CMS, payments, etc. Choosing whom to partner with for services is essential to realizing your brand's ideal digital customer experience. This post will use our 15+ years of experience in Headless Commerce to cover the most common integrations brand's looking to innovate and grow their revenue focus on, why these partners are crucial, and a brief look at some of the offerings in each segment. A Brief Summary of Composable Commerce Before we dive into some of the critical eCommerce integration categories, it is helpful to briefly summarize what Composable Commerce is and its main benefits and drawbacks. Composable Commerce is an approach that enables business and tech teams to bring their brand's unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business-ready solution. Rather than forcing an 'out-of-the-box' commerce platform to fit your brand's needs, a composable approach allows your team to select the partner that best suits your needs and seamlessly integrates it with your commerce platform. The best-of-breed vendors in each space offer highly specialized - and usually functionally superior- alternatives to services that a legacy all-in-one platform can deliver. In some cases, brands running one of these legacy all-in-one commerce platforms are paying double, once for the sub-par feature included in their commerce platform and again for the better performing third-party solution. Every decision in eCommerce comes with some drawbacks. With Composable Commerce, one of the main drawbacks is the cost and risk of managing multiple vendors. If your brand's goals include vendors for several eCommerce integration categories, the individual price of each of these SaaS offerings can add up quickly. Other Composable Commerce vendors can leave issue resolution and monitoring to you, a risk some brands are unwilling to take. We recommend our Composable Commerce XA™ offering, the industry's only experience assurance offering that de-risks a composable architecture by providing a single source of identifying issues in your eCommerce stack. To learn more about Composable Commerce XA™, click here.   Search & Product Recommendations Search, and product recommendations are often at the top of the feature list for brands looking to modernize their eCommerce platforms. In the past, search functionality may have been one of the boxes to check off on a long list of requirements when selecting an all-in-one commerce platform. Today, the cutting-edge brands are acutely aware of the impact a best-of-breed search capability can have on the performance of their eCommerce stores. A best-of-breed search vendor will help achieve your brand's potential by delivering relevant suggestions to customers and keeping them in your store with lightning-quick search results. Modern search solutions allow brands to curate the most relevant results according to their customers' unique preferences. With a 'good enough' approach to search & recommendations, you leave money on the table and will continue to suffer from sub-par conversion rates, ACV, etc. That isn't to say that a 'modern' search functionality will be the answer to all your brand's eCommerce search needs. As with other categories in a Composable Commerce approach, a particular vendor may be a better fit for your brand, depending on your needs and customer experience objectives. Check out some of our top search partners to learn more about their specific offerings. Algolia Google Cloud Search Handshake Elastic Search Content Management Systems (CMS) A modern Composable Commerce approach typically leverages a 'headless' commerce solution - like Elastic Path Commerce Cloud. A headless commerce solution decouples the core back-end commerce functionality from the 'front-end' experiences that customers see and use. What is a CMS? A Content Management System is a software solution that powers the content on your website and other browser-based digital properties and allows users to publish and manage website content without needing to build a custom website front-end in code. Since the digital battleground for brands has focused on delivering stand-out experiences for customers, many CMS options have different strengths. They will vary on crucial differentiators like low/ no-code, content automation, templates, etc. The benefits of a modern CMS solution include: The ability to deliver consistently excellent digital experiences across touchpoints Rapid performance Ease of use Lower cost (especially for the cloud-based SaaS CMS solutions) These CMS solutions free your merchandising and marketing teams to quickly execute game-winning strategies without having to rely on an IT team, as they did in legacy CMS offerings. There is no 'best' CMS tool to leverage; instead, we recommend brands pick a CMS tool that matches their needs and operational goals. Here are a few of the popular CMS solutions from our Accelerators hub. Amplience Bloomreach Contentful Acquia Read our post here for a more in-depth look at the top CMS solutions. Payments Providers The payments landscape has changed significantly in the recent past. Contactless payment is the most prominent current trend. Other developments include fraud detection, Buy Now Pay Later (BNPL), Point of Sale (POS) device integration, one-click checkout, etc. These allow brands to make the final purchase stages a seamless and pleasant experience for their customers. Many popular payment vendors come pre-integrated with a headless commerce platform with a Composable Commerce approach. All you need to do is link an account in a few easy steps to leverage the benefits of these payments providers. At the risk of sounding like a broken record, the choice of payment provider comes down to what fits your brand's needs the best. Some brands need to work with particular vendors because they are the standard in a specific geographical market. In contrast, others will leverage several payment solutions, accommodating existing partners and additional providers to ensure they offer the most convenient payment method across all of their current and future touchpoints. The benefits of a leading payment solution include security, buyer convenience, speed to launch new touchpoints (many payments solutions have pre-build offerings to address use cases). Additionally, at enterprise levels, custom pricing leads to a lower overall total cost of ownership (TCO). Some of our top payments partners include: Stripe  PayPal Braintree Adyen Conclusion In summary, the top integrations for a Composable Commerce approach are search, CMS, and payments. Each of these categories has multiple vendors, each with its strengths. There is rarely a 'best' vendor amongst them. Instead, based on your brand's needs, your final selection should be based on the best fit for your brand. Check out the complete list of accelerators on our hub here. For brands looking to get up-and-running quickly, we offer Pre-Composed Solutions™. These are business-ready solutions, which combine Elastic Path commerce capabilities, partner integrations, and critical customizations so you can launch in a matter of weeks, not months. Still, need help picking a best-for-me vendor in any other these categories? Please chat with us today to see how your brand can achieve and exceed your eCommerce goals.
    Topics: digital, ecommerce, search, commerce, cms, solutions, composable, integrations, approach, vendors, brands.
  • Using Rich Snippets for Ecommerce Product Pages - Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. "Structured markup" is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type.
    Topics: product, pages, markup, organic, search, page, ecommerce, ratings, rich, using, schema, star, snippets.
  • Website Traffic Down? How to Diagnose and Fix Traffic Drops - Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion.
    Topics: drops, email, sites, website, traffic, search, diagnose, users, right, site, fix, sources.
  • What Are Keywords? (and Why You Need to Know How to Find Them) - What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.
    Topics: content, keywords, know, search, specific, need, rank, ppc, website, seo, marketing, keyword.
  • What Are Local Citations [+ 4 Steps to Build Them for Your Business] - If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews.
    Topics: search, directories, online, citations, steps, websites, submit, business, nap, build, local, information.
  • What Are Meta Descriptions and How Can I Write Effective Ones? - Recent research shows that Google rewrites nearly 63% of meta descriptions. Is it even worth writing your own? Yes, it is. Learn why and how to write compelling meta descriptions in this article.More
    Topics: pages, effective, good, write, product, page, youre, ones, ecommerce, description, meta, search, descriptions.
  • What Are Remarketing Lists for Search Ads (RLSA)? - Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week.
    Topics: user, remarketing, bid, search, google, users, business, lists, site, ads, rlsa.
  • What Are Responsive Search Ads and Why Should You Use Them? - As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous).
    Topics: google, ads, benefits, descriptions, responsive, ad, titles, best, different, search.
  • What Is Small Business SEO? - Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.
    Topics: local, website, seo, business, google, helps, site, small, image, search.
  • What does the new era of location intelligence hold for businesses? - Throughout the COVID-19 recovery era, location data is set to be a core ingredient for driving business intelligence and building sustainable consumer loyalty.
    Topics: discovery, business, techcrunch, consumer, search, data, location, hold, businesses, intelligence, does, users, era, services.
  • What is Advanced Search? - Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity.  Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.  Advanced Search goes beyond the typical search box functionality shoppers use onsite. It allows brands to refine the search and discovery criteria to target user intent and display results quickly and accurately. We’ll discuss four Advanced Search tactics: Multiple Content, Faceted Search, Keyword Discovery, and Intuitive Search.  But first things first – how important is Search really? Consider this: as many as 68% of shoppers would not return to a site if they experienced poor Search performance. Studies show 15% of total users use site search, and this accounts for 45% of total revenue. Site search performance affects the bottom line; if you are not optimizing it, your competitor will.  The Cost of Ignoring Search  Advanced Search allows brands to refine and personalize search and discovery criteria so they find what they are looking for in less time. As user engagement improves so does checkout conversion and loyalty. Frictionless shopping experiences begin with how customers interact with your search functionality.  What can it cost you when you don’t make the investment in search? Plenty. Once your customers land on your site, the clock is ticking for search and conversion. The more obstacles preventing discovery and checkout, the greater bounce rate and ultimately decreased revenue, plus the cost of a damaged brand reputation.  At Elastic Path we have a trusted community of vendor partners and system integrators who bring your commerce platform to life. In the Search and Advanced Search realm, we have established relationships with those partners who do it well, such as Algolia, Bloomreach and Advanced Commerce.  How Do We Talk about Advanced Search?  Under the umbrella of Advanced Search are a few key terms as you think about the outcomes of robust search functionality. Here is a quick primer on what to know:  Multiple Content Types  In this example, a shopper chooses from any number of content types such as subscription type, a category, a collection, or a blog post related to the keyword. From the array of content displayed from a single keyword the shopper has multiple ways to browse and several paths to purchase.  Faceted Search  Faceted Search allows shoppers to define search terms by choosing from a range of product information.  Shoppers choose from predetermined attributes (such as category, brand, availability, etc.) to find a product with a closer match to their intent.  Source: Algolia  Keyword Discovery  There may be a disconnect between product descriptions and the language shoppers use in the search box. For example, shoppers may be frustrated searching for knives, when the marketing copy may only refer to the term “cutlery”. To make the product more discoverable, the search function may incorporate customer reviews into the related product function on the product and category pages.  End result: shoppers can now find products based on formal descriptions (cutlery), and by language actual customers use in reviews (knives).    Struggling with Your Search Function? Take a Look at How Composable Commerce Can Optimize the Search Process Go to Demo Library Intuitive Search Intuitive Search  gives instant results where the service or product referenced in the shopper’s search language lives.  Given the possible complexity of product information, Intuitive Search cuts down on the time it takes for customers to find exactly what they need and make the purchase.  Top Takeaways to Consider When Implementing Search:  1. Just like the cart, search boxes should be easy to find. With so much revenue riding on search queries, don’t make your customers hunt for the way to start their experience.   2. Put a Search Box (or universally recognized symbol for search like a magnifying glass), on each page of your site. 3. Allow for typos. If a brand name or attribute is misspelled, don’t have the search results return as zero. You will not see that shopper again on your site. Expand your site’s tolerance for spelling errors and alternative spellings.  4. Consider Auto Complete to quickly guide your shoppers to the most relevant results.  5. Use an analytics tool to further identify personas and what your customers want, or inefficiencies in your inventory.  6. Optimize the search function for mobile. With the majority of shopping (and just browsing) happening on mobile devices, the experience must be seamless, or you stand to lose a customer for life.  7. Use Natural Language Processing (NLP) for best search results.   
    Topics: product, shoppers, language, customers, discovery, ecommerce, function, search, advanced, site, results.
  • What is User Story Mapping? Steps, Examples + Best Tools Available - Picture this: You're a product owner and your team has a backlog of features to implement.
    Topics: examples, available, team, start, steps, teams, mapping, tasks, tools, best, product, user, map, search.
  • What is a Web Crawler? (In 50 Words or Less) - When it comes to technical SEO, it can be difficult to understand how it all works. But it's important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler.
    Topics: search, page, web, engines, crawlers, words, pages, crawl, site, crawling, crawler.
  • What is the difference between Elastic Path & Elasticsearch? - We get this question often. While similar names can be confusing, Elastic Path and Elasticsearch (now known as Elastic) are entirely separate companies that each offer different types of best-in-class products. This post will summarize the differences between the two companies. What is Elastic Path? We provide composable, API-first headless commerce solutions that make it simple for brands with complex requirements to deliver unique digital commerce experiences. Our offering is made up of three main components: two core commerce platforms, the Composable Commerce Hub, and Composable Commerce XA™. Depending on your needs, we offer two commerce platforms, Elastic Path Commerce offers self-hosted headless commerce purpose-built for telecommunications, utilities, and regulated goods industries where brands require total control of your data, and infrastructure is paramount. Elastic Path Commerce Cloud enables brands to build experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. The Composable Commerce Hub contains commerce solutions for digitally-driven brands who want to create complete commerce experiences seamlessly. In addition to the Accelerators available for individual services, we also offer Pre-Composed Solutions™. These are business-ready solutions pre-composed with Elastic Path commerce capabilities, third-party integrations, and customizations. You can be up and running with a ‘best-for-me’ composed solution in a matter of weeks, not months. See all our Pre-composed Solutions™ here. Composable Commerce XA™ is the industry’s first and only offering to de-risk a Composable Commerce approach. Many brands struggle with the complexity of managing numerous technologies that make up a complete solution. Composable Commerce XA™ eliminates that risk by providing operational assurance, so if an issue arises from any service that makes up a multi-vendor solution, you have one central contact – Elastic Path. Learn more here. The essence of a composable approach is the ability to pick and choose the best vendors for your brand’s unique and complex needs by selecting the vendors for solutions like OMS, catalog management, and search that deliver the best experience possible for your customers across touchpoint and geographies. What is Elasticsearch? It is one of those leading services specializing in solving a specific problem, search. Elasticsearch is a distributed, open search and analytics engine for all data types. Crucial to any search solution, speed and scalability are a few of their stand-out selling points. Like other services that can be composed into a complete eCommerce solution, Elasticsearch is only one piece of their entire offering, Elastic Stack. Elastic Stack combines Elasticsearch with Logstash (data processing pipeline) & Kibana (data visualization) to provide open and free tools for data ingestion, enrichment, storage, analysis, and visualization. As with many vendors that make up pieces of a composed solution in a headless eCommerce solution, how well one vendor fits your particular use case will depend on what drives value in your business. For example, if you need to visualize indexed data from several sources, the Elastic Stack is a great fit. To learn more about Elastic, check them out on our hub here.   Need to learn more about Composable Architecture? Discover more about the latest approach to ecommerce, it's benefits, and whether or not Composable Commerce is right for your business in our comprehensive guide. Read the Guide Are There Other Search Solutions? Your brand may need to solve a different problem. For example, if you need an AI-powered search or recommendations to deliver brilliant customer experiences on your web store, Algolia is a leader in the search space. You can learn more about Algolia and how it can help your brand deliver results with consistent experiences across touchpoints here. The beauty of an API-first composable approach to eCommerce is that you have the control to pick the service that works best for you. Sticking with search, Coveo is another of our leading partners that enable quick, powerful personalization to deliver a seamless buying experience for your customers. Learn more about how Coveo can learn from data points across channels to build recommendations that help your customers find what they need and your brand reach its goals here. Search is one of the critical components in a modern composable architecture. If you are looking to move to a modern compostable commerce architecture to benefit from the speed, control, and simplicity that it offers, check out our guide to compassable commerce here.
    Topics: composable, search, learn, difference, data, brands, elasticsearch, solution, commerce, path, elastic, solutions.
  • Why You Need to Prioritize Direct-To-Consumer Strategies - Direct-to-customer strategies can grow your business exponentially.
    Topics: engine, keywords, specific, strategies, site, set, prioritize, retail, directtoconsumer, search, small, business, marketing, need.
  • You Don't Have to Be a Great Writer to Write a Great Blog - When I started HubSpot, I was a trained engineer with little writing experience.
    Topics: content, writing, information, blog, great, writer, search, keyword, words, write, dont, need, readers.